Shows
Legal Marketing 2.0 PodcastPodcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip GreerIn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the company’s first content management system to take the company and its products – as he says – “from analog to digital.” Through the years he has led international expansion strategies that ensure lawyers around the world receive the recognition they deserve through various Best Lawyers offerings. His proudest achievement is in the consistency of the products and the Best La...2023-08-2419 minLegal Marketing 2.0 PodcastPodcast Episode 176: How to Prevent Problems When Switching Marketing AgenciesIn this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez, the CEO and Founder of Good2bSocial, talks about some of the biggest mistakes that law firms make when it comes to handling their digital marketing credentials while transitioning from one agency to another. There are four specific areas Guy covers, where these issues come up.2022-11-1015 minLegal Marketing 2.0 PodcastPodcast Ep. 127: How HubSpot Can Revolutionize the Way Law Firms Market Their Services and Generate BusinessIn this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Leia Dudek. Leia is Good2bSocial’s dedicated HubSpot Channel Account Manager. For about two years Leia has guided Good2bSocial’s clients through adopting HubSpot’s platform. Unlike most Legal Marketing 2.0 Podcast episodes, this show’s guest hosts the show. Leia talks with Guy about Good2bSocial’s experience using HubSpot, and how the platform has skyrocketed the agency's growth. Here are the show notes.2021-03-1824 minLegal Marketing 2.0 PodcastPodcast Ep. 120: Why Every Law Firm Needs a Strategic Plan with John Remsen Jr.On today’s episode of the Legal Marketing 2.0 podcast, Guy Alvarez and John Remsen Jr. discuss the importance of strategic planning for law firm growth and prosperity. A strategic plan should act as the backbone of a firm’s strategy and remind the firm of its priorities when crises arise. Today, law firms must have a strategic plan that evolves with the firm and changes in the market. Click here to access show notes.2020-07-2123 minLegal Marketing 2.0 PodcastPodcast Ep. 119: How to Build and Leverage your Law Firm’s Brand on LinkedIn During Uncertain TimesOn this episode of the Legal Marketing 2.0 Podcast, Guy has an engaging conversation with attorney Frank Ramos, about how lawyers and law firms can better market themselves on LinkedIn. Frank shares with us his process for generating and capturing great ideas for content. Tune in to hear about the types of posts that really move the needle for law firms. Click here to access show notes.2020-07-1520 minLegal Marketing 2.0 PodcastPodcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing StrategyIn this episode, Guy is joined by Jay Plum, a legal marketing and communications professional to discuss how to integrate video in your law firm’s content marketing strategy. Jay is the Director of Communications at Bracewell LLP, a leading law and government relations firm primarily serving the energy, finance and technology industries throughout the world. Jay is in charge of improving, maintaining, and developing the firm's image through digital marketing. He’s had a ton of success with video marketing and joins us today to share his learnings and tips. Click here to access show notes.2020-06-2419 minLegal Marketing 2.0 PodcastPodcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law FirmOn this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosanna Berardi to discuss team loyalty and retaining talent at law firms. It probably isn’t news to you, but attracting legal talent is no easy feat. So what can firms do - both big and small - to address this issue and heighten their ability to attract and retain precious talent? Rosanna has a few uncommon methods. Click here to access show notes.2020-06-1723 minLegal Marketing 2.0 PodcastPodcast Ep 116: What do clients expect from law firms in today’s “new normal”?In order to thrive in this new environment, law firms need to be client-centric now more than ever. In this episode, Guy is joined by Yolanda Cartusciello and Bob Robertson to discuss law firm communications strategies and best practices in today’s “new normal”. Yolanda is a Partner, and Bob a Senior Consultant in PP&C Consulting, a strategic consulting firm focused on law firms and professional services. In May, PP&C launched the RevTeam, an innovative approach to providing fractional C-suite and supporting marketing, business development and communications services to law firms so they can successfully navigate today’s new bu...2020-05-2827 minLegal Marketing 2.0 PodcastPodcast Ep. 115: How Lawyers Can Manage Stress and Develop Business With Ease with Coach & Meditation Teacher Rachel HammermanIn this episode, Guy Alvarez is joined by Rachel Hammerman, a business development coach and meditation teacher. Rachel is here to discuss how meditation can help lawyers find satisfaction in the business development process, as well as in the result of a thriving practice. Click here to access show notes.2020-05-2130 minLegal Marketing 2.0 PodcastPodcast Ep. 114: Law Firm Digital Marketing Tips and Tricks During Uncertain TimesThis week Guy is joined by Michael Mogill to discuss all things digital marketing, particularly, strategies that are most effective for lawyers and law firms during these uncertain times. They canvass everything from law firm branding to social media marketing. Michael Mogill is Founder and CEO of the video marketing company, Crisp Video Group, which has been named to the Inc. 500 list of America’s fastest-growing companies. Mogill is also the author of The Game Changing Attorney. You can connect with Michael on LinkedIn here or on the Crisp website. You can access the show notes here.2020-04-3021 minLegal Marketing 2.0 PodcastPodcast Ep. 113: How Lawyers Can Use Video to Successfully Market Their PracticeIn this episode, Guy Alvarez meets with Patricia Baxter to discuss how lawyers and law firms can use video to market their practice and attract new clients. The problem with making videos is the perception that it’s either too difficult or too expensive, but Patricia is here to tell you that it isn’t! Patricia Baxter is a managing partner at Morgan Akins. Patricia specializes in helping insurance companies and businesses navigate civil litigation, with an eye toward closing files quicker and save money in the process. Click here to view show notes. 2020-04-2319 minLegal Marketing 2.0 PodcastPodcast Ep. 112: Fishbowl: A Social Media App for Authentic Conversations in the Legal IndustryOn this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez interviews Matt Sunbulli. Matt is the CEO and Cofounder of Fishbowl, a new social network that connects professionals to have candid and relevant conversations about workplace topics. Every day professionals come to Fishbowl to discuss industry news and get career advice from both peers and senior leadership in an open, positive, and supportive environment. The app has been rapidly adopted by professionals across industries including Law, Consulting, Finance, and Advertising. Click here to download the app to start communicating with other lawyers. You can also follow Fi...2020-04-1624 minLegal Marketing 2.0 PodcastPodcast Ep. 111: Pandemic-Era Law Firm Marketing: Why Now Is the Perfect Time for InnovationIn this episode of the Legal Marketing 2.0 podcast, Guy Alvarez discusses how law firms can treat the COVID-19 pandemic as an opportunity to innovate their business development and marketing practices with guest David Kamien. David Kamien is a former lawyer and the founder and CEO of Mind-Alliance Systems. Mind-Alliance offers an AI-powered business development intelligence platform called ‘MindPeer’ and just launched a COVID-19 Legal Thought Leadership Intelligence Hub that aggregates thought leadership from over 200 law firms. In the 20 years since he left the practice of law, David has consulted on innovation, knowledge management, business development, and research for law firm...2020-04-0918 minLegal Marketing 2.0 PodcastPodcast Ep. 110: How a Strong Law Firm Culture Dramatically Improves Marketing and ProfitabilityOn this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez and guest Eric Farber discuss the power and importance of developing a strong law firm culture. Eric Farber is the CEO at Pacific Workers’ Compensation Law Center and author of the new book, The Case for Culture. In his new book, Eric gives lawyers the wisdom and tools they need to transform themselves and their culture. Tune in to the episode as Eric discusses his new book and points out ways law firm leaders can spot toxic cultures so that they can work hard to improve them...2020-04-0226 minLegal Marketing 2.0 PodcastPodcast Ep. 109: From Pandemic to Plan: It’s Time to Focus on Your Law Firm’s Recovery StrategyIn this episode, Guy Alvarez and guest Barbara Malin discuss how law firms can handle the COVID-19 pandemic to help ensure business continuity. Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Our guest, Barbara Malin, is the Chief Business Development and Marketing Officer at Jackson Walker, one of Texas’ largest firms. She works with the firm’s more than 400 lawyers and an internal business development and marketing team of 15 professionals to identify client needs and develop effective and innovative solutions to those needs. Prior to this, she was a prac...2020-03-2626 minLegal Marketing 2.0 PodcastPodcast Ep. 108: Balance by Design: How to Design a Successful Legal Career and a Happy LifeIn this episode, Guy Alvarez discusses how to design a successful legal career with guest, Marianne Merritt Talbot. Marianne is the Executive Vice President of SCG Legal, an award-winning international law firm consortium, and the author of the new book “Balance by Design: A Planner for Women Lawyers with a Life.” Marianne is here today to talk about her new book, and her formula for how legal professionals can build success and happiness in their careers and in their lives. Click here to access show notes.2020-01-2224 minLegal Marketing 2.0 PodcastPodcast Ep. 107: How a Partner at Mayer Brown Approaches Building Her Own BrandIn this episode, Guy Alvarez discusses how female lawyers can build their brand and develop business with guest, Nina Flax. Nina is a partner and the leader of Mayer Brown’s Northern California Corporate and Securities practice. Nina works on M&A, joint ventures, investing and commercial transactions. You can connect with Nina on LinkedIn here. Access show notes here.2019-12-1712 minLegal Marketing 2.0 PodcastPodcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client EngagementIn this episode, Guy Alvarez discusses the notion of “content experiences” with guest, Jenn Bankston. Content experience is the evolved legal marketers’ approach to content marketing, with a shift in focus from creation and consumption to experience and engagement. Tune in to learn how you can create your own content experience strategy with insights and best practices. Access show notes here.2019-12-1022 minLegal Marketing 2.0 PodcastPodcast Ep. 105: Interview with 2019 Social Law Firm Index Winner DLA Piper: What it Takes to be Number 1In this episode, Guy Alvarez interviews Josh Epstein and Juliet McNulty from DLA Piper, this year’s winner of the 2019 Social Law Firm Index. Juliet is the Senior Digital Communications Manager at DLA, she oversees the firm’s communications for the U.S. including the website, microsites and social channels and Josh is the firm’s Director of Communications and oversees all internal and external communication efforts for DLA in the U.S. Tune in as Juliet and Josh shed some light on the strategies that enabled them to place number one. Follow DLA Piper on LinkedIn here and Twitte...2019-12-0313 minLegal Marketing 2.0 PodcastPodcast Ep. 104: How Law Firms Can Amplify Their Social Media Marketing EffortsIn this episode, Guy Alvarez discusses the ways in which law firms can amplify the impact of their social media marketing efforts with Glenn Gaudet. They discuss tactical and strategic measures firms should take, such as using podcasts as part of their marketing mix or encouraging employee advocacy to extend a firm’s message. Glenn is the CEO of GaggleAMP, whose mission is to help companies maximize the use of their social media platforms. Here is the link to the show notes.2019-11-2019 minLegal Marketing 2.0 PodcastPodcast Ep. 103: Law Firms Built to Bring in Business - Business Development Lessons for Law Firm LeadersIn this episode, Guy Alvarez discusses business development lessons for law firm leaders with Uri Gutfreund. Uri is the founder of The Managing Partner RoundTable, the largest peer-to-peer learning group for managing partners of mid-size firms. The program enables Managing Partners to help each other in their mastermind groups to solve their biggest problems. Uri also chairs the successful Managing Partner Summit, an educational program for over 100 law firms. Connect with Uri on LinkedIn here. Access the show notes here.2019-11-0622 minLegal Marketing 2.0 PodcastPodcast Ep. 102: How Law Firms Can Take Advantage of LinkedIn’s New Feature UpdatesIn this episode, Guy Alvarez explores the many benefits of staying active and engaged with your audience on LinkedIn. He stresses the importance of law firm company pages as well as personal pages for the attorneys at your firm. Tune in to find out why both are equally as important for branding and to learn about LinkedIn’s latest feature updates to their company pages. Click here to access full show notes.2019-10-2412 minLegal Marketing 2.0 PodcastPodcast Ep. 101: Law firm video marketing success: How attorneys can craft engaging videos to attract clients.In this podcast, Guy interviews Robert Weiss, a marketing president at MultiVision Digital. Listen to the advice Robert has for attorneys looking to incorporate video as part of their law firm’s content marketing strategy. In the episode, Robert shares tips and techniques for developing engaging and effective law firm video marketing content to attract clients. You can connect with Robert on his website or LinkedIn. You can access the podcast show notes here.2019-10-1618 minLegal Marketing 2.0 PodcastPodcast Ep. 100: Scale Your Law Firm to New Heights Simply and MethodicallyIn this podcast, Anthony Geraci, discusses how to scale your law firm to new heights. Geraci is a lawyer, entrepreneur and founder of Lawcoaching.com, where he coaches attorneys to grow their book of business and how to manage their law firms. You can connect with Anthony on his website Lawcoaching.com or on LinkedIn here. Click here for the full show notes.2019-10-0915 minLegal Marketing 2.0 PodcastPodcast Ep. 99: Develop a Business Plan for Your Law Firm in 7 StepsIn this podcast, Stewart Hirsch explains how you can develop a business plan for your law firm with his 7 step framework. Hirsch is the executive leadership coach and managing director of Strategic Relationships LLC. He is also an author, speaker and senior coach for Trusted Advisor Associates LLC. Click here for the full show notes.2019-09-3021 minLegal Marketing 2.0 PodcastPodcast Ep. 98: Law Firm Email Newsletters Crafted with a Unique Voice Engage and ConvertIn this podcast, Margo Aaron, a marketing copy expert, speaks about ways marketers can craft law firm email newsletters that engage and convert. View full show notes here.2019-09-2425 minLegal Marketing 2.0 PodcastPodcast Episode 97: The Secret to Winning New and Securing Repeat Business For Your Law Firm.In this podcast, Joseph Jenkins, the Director of Sales over Professional Services at Podium, talks to us about the secret to winning new and securing repeat business for your law firm.2019-08-2821 minLegal Marketing 2.0 PodcastPodcast Ep. 96: How To Build The Marketing Foundation For Your Law FirmIn this podcast, Bill Bice, an expert in building legal technology companies, speaks about building the marketing foundation for your law firm.2019-08-2018 minLegal Marketing 2.0 PodcastPodcast Ep. 95: Addressing the diversity & inclusion challenge using Lean Six SigmaIn this podcast, Lourdes Slater, the CEO of Karta Legal LLC, discusses Lean Six Sigma and other business methodologies to improve processes at law firms and target pain or pressure points they are facing. 2019-07-0926 minLegal Marketing 2.0 PodcastPodcast Ep. 94 - Understanding Gender-Based Communication to Combat Bias.In this podcast, Susan Freeman, the CEO of Freeman Means Business, talks about understanding gender-based communication to combat gender bias2019-07-0225 minLegal Marketing 2.0 PodcastPodcast Ep. 93 - Why Women Should Build A Social Media Presence And How It Can Enhance Their Professional Development.In this podcast, Betiayn Tursi, global chair and co-founder of Women in Law Empowerment Forum, discusses issues that women have when working in law.2019-06-2523 minLegal Marketing 2.0 PodcastPodcast Ep. 92: What Stories Law Firms Should Be Pitching to the MediaIn this podcast, Joshua Peck, founder and president of Law Firm Media Professionals and CEO of Woodridge Communications, discusses what stories law firms should pitch to the media. View full show notes here2019-06-1125 minLegal Marketing 2.0 PodcastPodcast Episode 91: Crisis PR for Law Firms and Law Firm Clients in the Digital AgeIn this podcast, Andy Blum, a PR consultant, media trainer, and Principal of AJB Communications, discusses crisis PR for law firms and law firms clients in today’s digital and social media age. View full show notes here. 2019-06-0415 minLegal Marketing 2.0 PodcastPodcast Ep. 90: How Small Law Firms Can Use Media Relations To Promote Their FirmIn this podcast, Janet Falk discusses how solo practitioners or small law firms can use media relations to promote their product.2019-05-1325 minLegal Marketing 2.0 PodcastPodcast Ep. 89: Roy Sexton on the Benefits of Introversion in Legal MarketingIn this podcast, Roy Sexton discusses how to win the room when you’d rather stay home - the benefits of introversion.2019-05-0725 minLegal Marketing 2.0 PodcastPodcast Ep. 88: Future-Proof Your Law Firm with Brand as a Business StrategyIn this podcast, Robyn Itule, the Director of Marketing for Fennemore Craig, discusses how to future-proof your law firm with brand as a business strategy. View full show notes here.2019-04-3026 minLegal Marketing 2.0 PodcastPodcast Ep. 87: 5 Ways Attorneys Can Optimize their Relationship with Marketing DepartmentsIn this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and marketing departments. View full show notes here2019-04-2423 minLegal Marketing 2.0 PodcastPodcast Ep. 86: How to Measure the ROI of Social MediaIn this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. View full show notes here.2019-04-1617 minLegal Marketing 2.0 PodcastPodcast Ep. 85: Hank Grezlak on Working with ALM’s NewsroomIn this podcast Hank Grezlak of ALM discusses how legal marketers can create and maintain relationships with journalists and how law firms can get media exposure. View full show notes here. 2019-03-2721 minLegal Marketing 2.0 PodcastPodcast Ep. 84: How to Use Schema for Law Firm WebsitesIn this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm’s search engine optimization efforts. View full show notes here.2019-03-2020 minLegal Marketing 2.0 PodcastPodcast Ep. 83: The Marketing Challenges of a Law Firm MergerIn this episode of Legal Marketing 2.0, Leslie Gross of Saul Ewing Arnstein & Lehr discusses the marketing challenges that can occur during a law firm merger. View full show notes here.2019-03-0523 minLegal Marketing 2.0 PodcastPodcast Ep. 82: Behind the Scenes of the Acritas Law Firm Brand IndexIn this podcast, Lizzy Duffy, the VP of Acritas, discusses the Acritas Law Firm Brand Index and why it’s important for your firm. View full show notes here.2019-02-2628 minLegal Marketing 2.0 PodcastPodcast Ep. 81: The American Lawyer Industry Awards with Gina PassarellaIn this podcast, Gina Passarella of ALM discusses this year’s The American Lawyer Industry Awards as well as ALM’s upcoming expansion of international content. View full show notes here.2019-02-1916 minLegal Marketing 2.0 PodcastPodcast Ep. 80: The Importance of Digital Knowledge ManagementIn this podcast, Duane Forrester, the VP of Industry Insights for Yext, speaks about digital knowledge management and why it matters for your firm. View full show notes here.2019-02-1227 minLegal Marketing 2.0 PodcastPodcast Ep. 79: How Attorneys Can Use PR to Promote Both Their Cases and PracticesIn this podcast, Wayne Pollock, the founder and managing attorney of Copo Strategies, discusses how attorneys can market their cases and their practices at the same time to grow their firm. View full show notes here.2019-02-0522 minLegal Marketing 2.0 PodcastPodcast Ep. 78: Deborah Farone Discusses Her New Book, Best Practices in Law Firm Business Development and MarketingIn this podcast, Deborah Farone, the former CMO of two law firms Cravath, Swaine & Moore and Debevoise & Plimpton, discusses her journey of leaving her firm and writing her own novel. View full show notes here.2019-01-2921 minLegal Marketing 2.0 PodcastPodcast Ep. 77: The Top 10 Digital Marketing Trends for Law Firms in 2019Trends in the legal world come and go each year, bringing with them new developments and changes to law firms. In this podcast we talk about our digital marketing predictions for law firms in 2019. View full show notes here.2019-01-2213 minLegal Marketing 2.0 PodcastPodcast Ep. 76: The Power of Language with John KlymshynIn this podcast, John Klymshyn discusses the power of language and how law firms are able to generate awareness and build trust through the language that they use. View full show notes here. 2019-01-1521 minLegal Marketing 2.0 PodcastPodcast Ep. 75: Jennifer Malin on Using Facebook to Promote Firm Culture and Recruit TalentIn this episode of Legal Marketing 2.0, Jennifer Malin of Shumaker, Loop & Kendrick, LLP discusses her firm’s Facebook strategy. Shumaker ranked No. 2 in the Facebook category of our 2018 Social Law Firm Index.2019-01-0811 minLegal Marketing 2.0 PodcastPodcast Ep. 74: Personal Branding for AttorneysIn this podcast, Alyssa Gelbard, the Founder and President of Point Road Group, brings her unique perspective to discuss personal branding for attorneys. 2019-01-0227 minLegal Marketing 2.0 PodcastPodcast Ep. 73: The Evolution of Social Media in the Legal IndustryIn this podcast, Maya Koshaba, the Social Media Strategist at Goodwin, discusses today’s multimedia environment and how to best utilize social media in the legal industry.2018-12-2618 minLegal Marketing 2.0 PodcastPodcast Ep. 72: The Law Firm Marketing Team of the FutureIn this podcast, Laura Galeano, the chief marketing officer at Bilzin Sumberg, discusses leadership and how to develop a highly effective marketing team for the future of the legal industry. 2018-12-1826 minLegal Marketing 2.0 PodcastPodcast Ep. 71: Behind the Scenes of the 2018 Social Law Firm IndexThe Social Law Firm Index is our annual report of how large law firms are using social media and other digital marketing techniques. In this year’s report we added new categories including Instagram. In this podcast, we will discuss the methodology behind our this year’s index and insight into how our ranking algorithm has changed. View full show notes here.2018-12-1021 minLegal Marketing 2.0 PodcastPodcast Ep. 70: How Law Firms Can Grow Their RevenuesIn this podcast, Janine Buis of GrowthTera explains how law firms can grow their revenues through digital marketing and providing lawyers with sales training. View full show notes here.2018-11-2722 minLegal Marketing 2.0 PodcastPodcast Ep. 69: Growing Your Audience with Email MarketingIn this podcast, Tom Tate of AWeber discusses how to grow your law firm’s audience with email marketing and provides tips for delivering emails your clients actually want to receive.2018-11-2028 minLegal Marketing 2.0 PodcastPodcast Ep. 68: How to Grow Your Law Firm with Kathy D’AgostinoIn this episode of Legal Marketing 2.0, Kathy D’Agostino of Win at Business Coaching discusses how lawyers can shift their perspective and implement one strategy to close more deals. View full show notes here. 2018-11-1416 minLegal Marketing 2.0 PodcastPodcast Ep. 67: How to Generate Referrals Without AskingIn this podcast, Stacey Brown Randall discusses her five steps to generate referrals without asking. From identifying referral sources to executing a referral process, Stacey discusses how law firms can create meaningful and memorable touchpoints to build stronger relationships. View full show notes here. 2018-10-3127 minLegal Marketing 2.0 PodcastPodcast Ep. 66: Repurposing Your Law Firm’s Thought Leadership ContentIn this episode of Legal Marketing 2.0 the Business Development Manager at McNair, Jessica Haarsgaard, discusses her firm’s strategy when it comes to repurposing content and taking advantage of outside partnerships to expand an article’s reach. View full show notes here.2018-10-2518 minLegal Marketing 2.0 PodcastPodcast Ep. 65: SEO Strategies for Large Law FirmsIn this podcast, Guy Alvarez discusses a few things large law firms should be considering when it comes to SEO. Listen in to discover how Google has changed the shape of SEO, how tactics vary in the legal industry, and new strategies large firms should use to rank higher on search engines. View full show notes here.2018-10-1624 minLegal Marketing 2.0 PodcastPodcast Ep. 64: Paula Zirinsky on Moving from Big Law to Small Firm MarketingIn this episode of Legal Marketing 2.0, Paula Zirinsky of K2 Intelligence discusses the differences between Big Law and boutique law marketing, how to move from different types of firms, and the future of legal marketing. View full show notes here.2018-09-2520 minLegal Marketing 2.0 PodcastPodcast Ep. 63: The Connection Between User Experience and SEO for Law FirmsIn today’s podcast Marcela De Vivo of SEMrush, speaks with us about common SEO mistakes, Google’s featured snippets, and the connection between user experience and SEO for law firms. View full show notes here.2018-09-1226 minLegal Marketing 2.0 PodcastPodcast Ep. 62: The Role of Marketing Technologists in Law FirmsIn this podcast John Witts, Marketing Technology Director for Fox Rothschild LLP, joins us to talk about the role of marketing technologists in law firms, the challenges they face, and the future of legal marketing technology. View full show notes here.2018-08-2823 minLegal Marketing 2.0 PodcastPodcast Ep. 61: The Value of Thought Content in Relationship BuildingIn this podcast, Jay Linder, Director of Marketing and Communications at Cleary Gottlieb Steen & Hamilton LLP, talks with us about the value of thought content for law firms, how content can foster business relationships, and how legal marketers can influence greater buy-in for content marketing efforts.2018-08-2123 minLegal Marketing 2.0 PodcastPodcast Ep. 60: What to Consider Before Redesigning Your Law Firm’s WebsiteIn this podcast, Guy Alvarez discusses what law firms and companies need to consider before redesigning their site. Firms often forget to consider details like domain name ownership, preexisting analytics data, or how SEO can be affected when a site is redesigned. View full show notes here.2018-08-1521 minLegal Marketing 2.0 PodcastPodcast Ep. 59: How Lawyers Can Use Financial Certification to Distinguish Themselves from CompetitorsIn this podcast, Lee Sanderson of the American Academy for Certified Financial Litigators (AACFL), discusses the practical and marketable value of financial certification and how it can help attorneys differentiate themselves. View the full show notes here.2018-08-0720 minLegal Marketing 2.0 PodcastPodcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services FirmsIn this podcast Carla Johnson, founder of Type A Communications, speaks with us about the art of storytelling for professional services marketers, the challenges of innovation within professional services firms, and how digital transformation has impacted the client experience. View the full show notes here. 2018-07-3126 minLegal Marketing 2.0 PodcastPodcast Ep. 55: Tips on Remarketing for Law FirmsToday on our podcast, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate.2018-06-2621 min
Legal Marketing 2.0 PodcastEP 53: The Value of Digital Knowledge Management for LawyersToday our guest Rev Ciancio, Director of Industry Insights at Yext, talks about digital knowledge management for lawyers, how to rank highly on the Google Map Pack, and the value of managing your online reputation. Full show notes at Good2bSocial.com/podcast2018-06-1231 min
Legal Marketing 2.0 PodcastEp. 52: How Will GDPR Affect Legal Marketing?Today Guy Alvarez discusses GDPR and how it will affect legal marketing. He gives an overview of the major changes the policy will have on marketers as well as several suggestions for using GDPR restrictions as an opportunity to explore new marketing techniques and platforms. Full show notes at Good2bSocial.com/podcast2018-06-0522 min
Legal Marketing 2.0 PodcastEp. 51: Aric Press on Enhancing Relationships with Law Firm Client InterviewsToday our guest Aric Press, founding partner of the law firm advisory group PP&C Consulting, talks about the importance of relationships, particularly, the relationship law firms have with their clients, relationships strengthened and deepened and made more healthy through better and richer communication via client interviews. Full show notes at Good2bSocial.com/podcast2018-05-2919 minLegal Marketing 2.0 PodcastEp. 50: Celebrating One Year of the Legal Marketing 2.0 Podcast. Thanks for Listening!A year ago we launched the Legal Marketing 2.0 podcast and what a journey it's been. It's exceeded our wildest expectations: not just with its popularity or number of downloads per episode, but the feedback we've received, the conversations we've had, the relationships we've gained, and the interest it has spurred in our services, including podcast production. We've used the occasion of our one-year anniversary - and 50th episode - to do a retrospective and highlight some of our most popular episodes and some of our favorites - the ones that sparked conversations. Thank you for being on...2018-05-1628 minLegal Marketing 2.0 PodcastEp. 49: Eric Fletcher – Leadership Starts with ListeningEric Fletcher is a former law firm Chief Marketing Officer (CMO), author of a super useful blog, Marketing Brain Fodder, and a wonderfully inspiring TED Talk. Eric discusses leadership – what constitutes leadership, some of the challenges and characteristics of being a leader, and how it applies to law firm and marketing leaders. A concept we kept coming back to agin and again is the importance of listening. Intentional listening. Full shownotes at Good2bSocial.com/Podcast2018-05-0921 minLegal Marketing 2.0 PodcastEp. 48: The Changing Role of Law Firm Marketers With Kevin VermeulenKevin Vermeulen, Partner and Chief Operating Officer for Good2bSocial, with more than 30 years of marketing and advertising experience, gives his take on the changing role of law firm marketers. Full show notes at Good2bSocial.com2018-05-0215 minLegal Marketing 2.0 PodcastEp. 47: Competitive Advantage - Focus on the Client Experience With One North’s John SimpsonHow do you create client loyalty? One North’s John Simpson joins Good2bSocial’s Guy Alvarez and offers deep insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how that data informs your marketing and business development process. Full shownotes at Good2bSocial.com2018-04-2428 minLegal Marketing 2.0 PodcastEp. 46: Inbound Marketing for Law Firms with HubSpot’s Anna NorregaardHubSpot’s Anna Norregaard joins Good2bSocial’s founder, Guy Alvarez, to discuss inbound marketing methodology for law firms: what it is, how it relates to content marketing, and how to use it to get a better ROI on your marketing efforts. Anna talks about the benefits of inbound marketing, along with a discussion of the different marketing stages and analytics. Lawyers and legal marketers will get a lot of use from this episode not just about marketing, but also business development and client retention. Full shownotes at Good2bSocial.com2018-04-1720 minLegal Marketing 2.0 PodcastEp. 45: Content Marketing Strategy for Legal Tech CompaniesA content marketing strategy for legal technology companies is part of your overall digital marketing strategy. Here, I identify three core concepts for your content strategy that I like to call G.A.P. - Goals, Audience and Plan. Establish your goals, identify your audience, and create a content plan. 3 tips to gain audience insight for content ideas: - Talk to your customers - Talk to your customer service and success teams - Talk to your sales team Full shownotes at good2bsocial.com2018-04-1116 minLegal Marketing 2.0 PodcastEp. 44: Tim Corcoran on the Relationship Between Law Firm Partners and Marketers in Driving Business DevelopmentGood2bSocial founder Guy Alvarez chats with Tim Corcoran about law firm marketing and business development. Tim clearly delineates the difference between the two and stresses that although law firm marketers are strategic partners of the business, the overall strategic marketing leadership comes from the executive committee at the firm. Marketers have the power to produce the metrics and the framework for strategies that can help lawyers understand the value of strategic marketing. Partners then must recognize where spending may be inefficient and allow professional marketers to make big decisions. Full shownotes at Good2bSocial2018-04-0426 minLegal Marketing 2.0 PodcastEp. 43: LinkedIn for Business Development and Relationships With Judy SelbyConsultant and former Big Law partner, Judy Selby, offers keen insights, strategies and best practices for using LinkedIn for business development and building relationships based on her years of successfully using the platform. The discussion is particularly useful if you’re looking to further your career or go down a new career path. Full shownotes at Good2bSocial.com2018-03-2817 minLegal Marketing 2.0 PodcastEp. 42: Using Social Media and Content to Build Relationships with Ivy GreyLawyer and legal techie, Ivy Grey, joins us to talk about using social media and content to build relationships. We discuss how to figure out what to be on the social channels, how content plays a role in engaging and building meaningful relationships, and informal mentoring in the space. Advice for lawyers or legal techies wanting to get started? Give first. Mention other people first. “Like” other people first. Share their content first. Promote other people first. Listen first. When you give first and give freely, then you’re more likely to create deeper...2018-03-2120 minLegal Marketing 2.0 PodcastEp. 41: The Right Content at Each Stage of the Buyers’ Journey for Legal ServicesAs a lawyer or legal marketer, how do you get the right content to the right people at the right time? Our very own Guy Alvarez, founder of Good2bSocial, joins us on the Legal Marketing 2.0 podcast to discuss the buyers’ journey in the search for legal services and how marketing automation helps you to pinpoint where your buyer or target audience is in that journey so you can serve up the most useful content to them exactly when they need it. Full shownotes at Good2bSocial.com2018-03-1326 minLegal Marketing 2.0 PodcastEp. 39: Optimizing Attorney Bios With Mary TriceIn this episode of the Legal Marketing 2.0 podcast we chat about attorney bios, typically, the highest trafficked pages on a law firm’s website. Mary Trice of Winston & Strawn, shares her experience about the process of identifying the problem, getting everyone at the firm on board, what makes an effective bio, and optimizing each bio for search engines. Full shownotes available at Good2bSocial.com.2018-02-2713 minLegal Marketing 2.0 PodcastEp. 38: Authentic Law Firm Testimonials with Vikram RajanTestimonials are important to promote authenticity and passion around you as an attorney or your law firm as a whole and therefore they are one of the most powerful marketing tools. Can you just write the testimonial and I’ll sign off on it? Anyone who’s asked for a testimonial has heard this response. In today’s episode I chat with Vikram Rajan co-founder of phoneBlogger.net about why and how lawyers can get authentic testimonials from passionate clients. Full shownotes at Good2bSocial.2018-02-2021 minLegal Marketing 2.0 PodcastEp. 37: Law Firm Public Relations and Social Media with Ryan KingIs social media the new public relations? I posed this question to Ryan King the Director of Communications at the law firm of Ogletree Deakins. Ryan goes on to discuss the relationship between law firm public relations, social media, and content. Among the takeaways: If you pursue social and/or PR as a marketing strategy, do one thing well and build from there. Even if you are really mature in this area, it’s still like drinking from a fire hose because there is simply so much out there in terms of helpful content, channels, public...2018-02-1321 minLegal Marketing 2.0 PodcastEp. 36: The Top 8 Digital Marketing Trends for Law Firms in 2018At the beginning of each year Good2bSocial’s founder, Guy Alvarez, shares his thoughts in a blog post on digital marketing trends in the legal space for the year ahead. This year, practicing what he preaches, Guy uses a hot trending marketing format-podcasting-to share his thoughts. Among the top digital marketing trends for law firms in 2018 are Paid Social, Facebook Live, Podcasting, Marketing Automation, and Semantic SEO. Full shownotes at Good2bSocial.com2018-02-0622 minLegal Marketing 2.0 PodcastEp. 35: Five Questions Legal Marketers Should Ask in 2018 with Jaron RubensteinGood2bSocial’s founder Guy Alvarez welcomes software engineer and legal marketer Jaron Rubenstein to the podcast. They discuss five questions legal marketers should ask in 2018. Jaron touches on content marketing, engaging with your firm’s target audience, the potential of artificial intelligence in marketing, getting the most out of your content management system, and much more. The running theme throughout the conversation is strategy and technology. This episode is conversation as tutorial. Check out the full shownotes at https://good2bsocial.com/2018-01-3027 minLegal Marketing 2.0 PodcastEp. 34: Legal Marketplaces with Kristin Tyler and Michael Brunet of LAWCLERK™In this episode, we chat with attorneys Kristin Tyler and Michael Brunet of LAWCLERK™ an online marketplace connecting small firms with freelance lawyers. We discuss the emergence of legal marketplaces, including a discussion of LAWCLERK™ and the opportunities, including personal branding, for today’s lawyers. Full shownotes at Good2bSocial.com.2018-01-2315 minLegal Marketing 2.0 PodcastEp. 33: The New Model of Professional Development With Harvard Law's Scott WestfahlIn the rapidly evolving practice of law, traditional ways of law school and law firm training are not in sync with what lawyers need. It’s misaligned with the efficiency that the market now demands. It’s not good for the lawyers and it’s not good for clients. In this episode we talk about the new model for developing lawyers, including the emergence of design thinking and creativity thinking principles, using networks for problem solving, and teaching law students to work in teams to innovate. Full shownotes at Good2bSocial.com2018-01-1621 minLegal Marketing 2.0 PodcastEp. 32: Law Firm Marketing Technology with Jacqueline MadarangWe’re operating in a digital world where clients have so many ways to engage, which is why marketing teams needs somebody to manage the technology that’s available. In this episode Jacqueline Madarang, senior marketing technology manager at Bradley, an Am Law 200 firm, provides insight and offers tips on marketing technology for law firms. See expanded shownotes at Good2bSocial.com2018-01-0921 minLegal Marketing 2.0 PodcastEp. 31: Harvard Law’s Dr. Heidi Gardner on the Benefits of Smart Collaboration for Law FirmsCollaboration is more important today than it was yesterday and will be more important tomorrow than it is today. Harvard Law's Dr. Heidi Gardner joins Good2bSocial's CEO Guy Alvarez to discuss smart collaboration in the legal industry backed up by data and research: The link between collaboration and business development Client development benefits Collaboration technology The biggest obstacles that law firms face in smart collaboration Additional shownotes: https://good2bsocial.com/category/podcast/2018-01-0224 minLegal Marketing 2.0 PodcastEp. 30: Seyfarth Shaw’s Molly Porter on Creativity in MarketingMolly Porter, Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law firm marketing team by covering the 3 C’s: creative, content, and channels. Molly goes into some depth on the creative aspect, and also talks about becoming a student of the business of law as marketers, and making your own precedent. See full shownotes at https://good2bsocial.com/ 2017-12-1927 minLegal Marketing 2.0 PodcastEp. 29: Baker McKenzie’s Will White and Erin Nixon on “Don’t be Afraid to Fail” MarketingBaker McKenzie’s Will White, Global Director of Marketing & Communications, and Erin Nixon, Head of Digital Marketing join us on the Legal Marketing 2.0 podcast, and encourage legal marketers to: “Don’t be afraid to fail!” Baker McKenzie is one of the world’s leading law firms, with 77 offices in 47 countries, and took the top Facebook spot in Good2bSocial's 2017 Social Law Firm Index. Erin and Will talk about the content sharing checklist they shared with us, and offer insight into how social and digital media should fit into your overall marketing and communications efforts, along with their appro...2017-12-1227 minLegal Marketing 2.0 PodcastEp. 27: Orrick’s Breichen Madej Marsh on Law Firm Marketing Campaigns and KPIsIn this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with Breichen Madej Marsh, Director of Digital Communications at Orrick. Breichen comes from Big Pharma and shares her experience about bringing lessons learned there to the legal industry, including how to change behavior with the right message on the right mediums and platforms, KPIs, and metrics. Shownotes The switch from pharma to legal When moving from the pharmaceutical industry to the legal industry, there’s an obvious shift from selling goods to selling services. However, the way each indus...2017-11-2819 min
Legal Marketing 2.0 PodcastEp. 26: K&L Gates CMO Jeff Berardi on Thinking Like a ClientIn this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with K&L Gates CMO Jeff Berardi about their top thought leadership position in the 2017 Social Law Firm Index. Jeff shares insights on marketing, business development and client development, how to get lawyers at the firm involved in initiatives, how to use analytics to make decisions, and his philosophy on generating client-centric thought-leadership content. It’s clear that clients are asking law firms to provide more value. Some law firms work hard to get clients on board, but do very little to...2017-11-2125 min
Legal Marketing 2.0 PodcastEp. 25: Behind the Scenes of the 2017 Social Law Firm IndexThe Evolution of The Social Law Firm Index The first Social Law Firm index was published in 2014 in partnership with Above the Law. The goal was to review and rank top law firms’ social media efforts. Through the years the report expanded from ranking the Am Law 50 firms to the Am Law 100 and the 2017 Social Law Firm Index expanded to include all AmLaw 200 firms for the first time. Our annual report not only doubled in size this year, but also added an SEO category in addition to the social media and thought leadership rankings. Social me...2017-11-1421 min
Legal Marketing 2.0 PodcastEp. 19: LinkedIn Advertising with Guy AlvarezLaw firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is a great way to not only expand your reach, but provides you with incredible targeting opportunities. Budgets for LinkedIn Advertising Like Google Adwords, you can set up your own budget. However, the difference between Google Adwords and paid social, and in particular, paid LinkedIn, is that LinkedIn is much cheaper – as much as half the cost of pay-per-click. Some clients spend $200-$250 per month and are seeing great results. You can se...2017-09-2012 min
Legal Marketing 2.0 PodcastEp. 16 How Google AdWords Helps to Increase Qualified Leads for Law Firms with Alan SchneiderPodcast Shownotes What is Google AdWords and how does it work? Google AdWords is an advertising platform that allows advertisers to place ads anywhere they are willing to pay to position them. It enables law firms to gain qualified leads by high placement on the search results page. The platform works on a market principle. In other words, what you pay is based on what the market will allow - more competitive keywords requires higher bids. Google will give you a Quality Score based on an algorithm that looks at the relevance between the keywords you’re bidding on, the ad...2017-08-2223 min
Legal Marketing 2.0 PodcastEp. 15 Law Firm Local SEO With Aaron ShepardPodcast shownotes The conversation and effort around SEO has been about how to optimize your site, get inbound links and the technical aspects. But increasingly the importance of local SEO has taken center stage. What is local SEO? In a nutshell, local SEO tailors web results to your geographic area. A customization based on where you are in the world. It’s important because typical search isn’t for a specific lawyer, it’s for the type of lawyer you’re looking for or problem you’re trying to solve. Google can take that search data along with your location and give y...2017-08-1512 min
Legal Marketing 2.0 PodcastEp. 12 Law Firm Directory Submissions With Richard Pinto, Yolanda Cartusciello & Bob RobertsonPodcast Shownotes In this episode of the Legal Marketing 2.0 podcast, legal marketing leaders with decades of experience in the industry, provide super useful insight and advice on the process of law firm directory submissions. Chambers and Partners and The Legal 500 directories play a prominent role in the discussion. Let’s get the big question out of the way: In today’s world, do you even need a directory listing? To answer the question our esteemed guests provide a list of benefits of the submissions process that go beyond being listed and getting ranked: - Third party affirmation – You get an indepe...2017-07-2538 min
Legal Marketing 2.0 PodcastEp. 9 Social Media Ethics and Technology Competence with Nicole BlackThink of online behavior as an extension of offline behavior. If activities run afoul of ethics rules offline, don’t do it online. Twenty-seven states have adopted some duty of technology competence requiring lawyers to understand and use technology to provide adequate representation to their clients. It can cause significant stress for solos and small firm attorneys, in particular. On top of representing their clients and maintaining competence in their practice areas, while trying to figure out how to run their businesses which law school doesn’t teach, they have to be up on technology. It can be overwhelming. But it’s...2017-07-0523 min
Legal Marketing 2.0 PodcastEp 1: What is Legal Marketing 2.0?Hosts Guy Alvarez and Tim Baran of Good2bSocial discuss marketing in the legal profession and why they're launching the Legal Marketing 2.0 podcast.2017-05-0827 min