Shows
The Pete Primeau ShowEscaping The Race To The Bottom Before It's Too Late! - Mike Magnuson & Mark Quinn: Episode 228What happens when price wars are killing everyone's margins? Pete sits down with two industry heavyweights who've seen it all—and lived to tell about it.
Michael Magnuson from GoodBed brings the data that'll make you rethink everything about how customers actually shop for mattresses (spoiler: it's not just about price). Mark Quinn from Shifman Mattress has been in the trenches for decades—retail, manufacturing, you name it—and he's got war stories about stores that broke free from the race to the bottom.
This isn't some fluffy "add more value" conversa...
2025-06-1659 min
The Pete Primeau ShowFireside Chat With Michael Magnuson: Episode 216In this episode, Michael Magnuson, Founder and CEO of GoodBed, opens up about his entrepreneurial journey and the creation of GoodBed, an online platform designed to help consumers make informed decisions when purchasing mattresses. We dive into the challenges and opportunities within the mattress industry, how e-commerce is reshaping the way people shop, and the innovative solutions GoodBed provides to match consumers with their ideal sleep experience. Don’t miss this fascinating conversation about the future of retail, customer experience, and entrepreneurship.
👤 Connect with Michael Magnuso:
✅ Official: https://www.goodbed.com/
✅ LinkedIn: https://www.linkedi...
2025-03-241h 00
The FAM Podcast with Mark KinsleyMike Magnuson on AI, Google, and the Future of Mattress ShoppingEver wondered who’s truly driving the online mattress market?
This week, host Mark Kinsley welcomes back industry insider Mike Magnuson, founder and CEO of GoodBed.com, for an unfiltered look at the evolving landscape of mattress shopping. Together, they unpack why New York Times and Forbes dominate affiliate sales, how AI and algorithms shape consumer trust, and what brands must do to stay ahead in a chaotic digital age. From humorous anecdotes to actionable insights, this episode is a wake-up call for retailers navigating the intersection of tech and trust in 2024.
Ke...
2024-11-1139 min
The FAM Podcast with Mark KinsleyScience Meets Comfort: Revolutionizing the Mattress Industry with Evidence-Based InnovationInnovation meets science as the mattress industry seeks to bridge the gap between comfort, performance, and consumer trust.
In this insightful episode of The FAM podcast, host Mark Kinsley catches up with Mike Magnuson who delves into groundbreaking developments in the mattress industry, focusing on the collaboration between GoodBed and Dow, a global leader in material science. They explore how science and data can revolutionize how mattresses are tested, moving beyond subjective reviews toward measurable, evidence-based criteria. This collaboration aims to give manufacturers, retailers, and consumers more accurate and detailed insights into mattress performance, especially concerning temperature...
2024-10-2746 min
Furniture Industry News"Furniture Delays, Bed Bath & Beyond's Comeback, and Lovesac's Bold Moves"Show Notes for October 21st, 2024 Episode of Furniture Industry NewsEpisode Summary: In today’s episode, we explore the latest happenings in the furniture market, touching on economic trends, key business partnerships, innovative retail strategies, and consumer behavior shifts. Tune in for an in-depth look at how these developments are shaping the industry.Key Topics Covered:Consumer Behavior Trends:A recent survey reveals that approximately 50% of consumers are delaying furniture purchases until 2025, with upholstery being the most postponed category.Inflation is a significant factor, particularly affecting younger buyers and households earning un...
2024-10-2205 minFurniture Industry News"Furniture Delays, Bed Bath & Beyond's Comeback, and Lovesac's Bold Moves"Show Notes for October 21st, 2024 Episode of Furniture Industry NewsEpisode Summary: In today’s episode, we explore the latest happenings in the furniture market, touching on economic trends, key business partnerships, innovative retail strategies, and consumer behavior shifts. Tune in for an in-depth look at how these developments are shaping the industry.Key Topics Covered:Consumer Behavior Trends:A recent survey reveals that approximately 50% of consumers are delaying furniture purchases until 2025, with upholstery being the most postponed category.Inflation is a significant factor, particularly affecting younger buyers and households earning un...
2024-10-2205 min
The FAM Podcast with Mark KinsleyMattress Maven Michael Magnuson Breaks Down the State of RetailThe mattress industry is undergoing massive disruption—is your store prepared?
Michael Magnuson, founder and CEO of GoodBed.com, has his finger on the pulse of the mattress retail industry. With over 20 years of experience researching beds and helping consumers find the right mattress, Magnuson has invaluable insights for retailers navigating today's challenges.
In this episode of the Sleep Summit Show, Magnuson breaks down the key threats facing retailers right now, from shrinking store traffic to fake online reviews. But it’s not all doom and gloom. Magnuson outlines several opportunities for brick-and-mortar stores to fight back, including improving webs...
2023-08-071h 06
The FAM Podcast with Mark KinsleyHow ChatGPT Will Change The Mattress BusinessArtificial intelligence is getting a facelift and it's becoming very real.
ChatGPT it's the next big thing you can't miss.
On today's episode, Kinsley and Quinn host Mike Magnuson, founder and CEO of GoodBed.com and co-host of the galaxy's second greatest mattress podcast, Mike it Up alongside Jeff Cassidy.
So what is ChatGPT? In short, ChatGPT is a large language model developed by OpenAI that uses deep learning algorithms to generate human-like responses to natural language queries. It is designed to understand and respond to a wide range of questions and tasks, and...
2023-02-2030 min
Mike It Up18. Tempur-Sealy Acquiring Mattress Firm? Breaking Down the ImplicationsSince November, people have been asking us for our opinion on the rumor of Tempur Sealy acquiring Mattress Firm. In this episode (recorded 1/2/23), we outline our thoughts on the implications this would have — both for consumers and across the mattress industry.
Subscribe to "Mike It Up" here on YouTube and through your preferred podcast platform so you don't miss an episode:
* SUBSCRIBE on Apple Podcasts HERE: http://bit.ly/mikeitup-apple
* SUBSCRIBE on Spotify HERE: http://bitly.com/mikeitup-spotify
* SUBSCRIBE on Google Podcasts HERE: http://bit.ly/mikeitup-google
...
2023-01-271h 08Mike It Up17. Wedbush Equity Research Analyst - Seth BashamSeth Basham is in as good a position as anyone to see where the mattress industry is headed. As an equity research analyst for WedBush Securities, Basham covers all of the pure-play public mattress companies — like TSI, Sleep Number, and Purple — in addition to a number of other companies in big-ticket retail categories with similar industry dynamics. In this episode (recorded 12/16/22), Jeff and Mike get his thoughts on the state of the industry, the competitive landscape, pandemic hangover, tactics that are winning (and losing) in the marketplace, the outlook for 2023, the future of Mattress Firm, and more.
2023-01-2546 min
The FAM Podcast with Mark KinsleyPurple vs. Casper: A Tale of Two StrategiesThey're two of the most visible mattress brands in the bedding business, but their approaches are different. In this episode, the guys from GoodBed.com joined Dos Marcos to talk about how Casper and Purple are approaching the market.
2021-09-271h 11
The FAM Audio Stories5 Thing Retailers Can Learn from Sit’n Sleep CEO Larry MillerIn a recent conversation with Goodbed’s Mike Magnuson and Jeff Cassidy on the Mike It Up Show, Larry Miller, CEO of Sit'N Sleep, had some insightful information to share with the industry. We’ve rounded up some of the best advice he offered so you can use it to grow your business as well.
2021-09-1610 minMike It Up16. Gardner-White President - Rachel StewartAs president of Michigan’s largest retailer of furniture and mattresses, Gardner-White Furniture, Rachel Stewart has seen a lot in the past 9 years — and perhaps especially in the past 18 months. In this episode, Jeff and Mike talk to Stewart about the digital transformation Gardner-White has undertaken over the past decade, how the pandemic-driven “nesting trend” has changed the way people see their homes going forward, why diversity matters in the furniture industry, and what it’s like to see your largest competitor file for bankruptcy…twice in the same year.
Stewart also shares insights from Gardner-White’s decision to ca...
2021-07-2155 minMike It Up15. Mattress Innovation: Do Consumers Care?Many mattress companies are starting to take a closer look at their approach to product release cycles. Traditionally, product life cycles have been relatively short, with most brands promoting new lines and features every couple years. But does this approach still make sense today? Do consumers really care? In this episode, Jeff and Mike discuss the costs and benefits of product “innovation" in the mattress category, revealing some key insights derived from consumer surveys that GoodBed has done on this topic.
What portion of consumers are looking for the latest mattress innovations? How many are simply looking to...
2021-07-1432 minMike It Up14. Casper CEO - Philip KrimIn this episode, Jeff and Mike catch up with Casper co-founder and CEO, Philip Krim. They chat about how Casper has navigated the uncertainty of the pandemic, highlight some of the most interesting segments of the evolving sleep ecosystem, and discuss Casper’s new Snow cooling technology and how it fits into future product strategy. Krim also shares his unique insights on advertising, customer acquisition, and the value of a brand.
What will the mattress and sleep industries look like in 5-10 years? What is Casper’s long term retail distribution strategy? What does Casper look for in a...
2021-07-071h 10Mike It Up13. Best Mattress Brand Ad Campaigns of All Time?Just for fun, Mike and Jeff take a look back at some of the most memorable national advertising campaigns that have come from mattress brands over the past 20+ years, highlighting the ones that they think stand the test of time. Along the way, they discuss aspects of each campaign that were most instrumental to its success, and what can be learned from these campaigns for the benefit of future advertising in the mattress category.
What you think of their list and/or their criteria? Which ads did they forget? Which didn't really deserve to be mentioned? Leave us...
2021-06-3033 min
The Adventures of MattmanThe Right Questions Will Save the PlanetA typical day in Mattman’s morning routine is to wake up, prepare a warm tea, and do some stretching. I spend half an hour doing various tasks like chores, research, and reading. Then the final part of my wake up routine is spent smashing monsters for loot! It’s my daily victory to accomplish this and it’s the first thing I do when my feet hit the floor. It gets me on the path of action! And the last couple of days, I have been listening to The FAM audio stories while I stretch. Among them, Mike it Up w...
2021-06-2312 minMike It Up12. Purple CEO - Joe MegibowThis week, Jeff and Mike sit down with Purple CEO Joe Megibow. In this lively discussion, Megibow shares deep insights about the confluence of data and action, about building and maintaining consumer trust, and about Purple’s plans for the future. Along the way, Megibow talks about product innovation, adapting your marketing mix in an ever-changing landscape, and why he’s the “black sheep” of his family. Join Mike It Up for this highly entertaining episode!
2021-06-221h 24Mike It Up11. What Can Traditional Mattress Brands Learn from D2C Brands?While the lines between online and traditional brands continue to blur, the strategies employed by the players in these categories haven’t necessarily followed suit. So, what can incumbent brands learn from the online disruptors? In this episode, Mike and Jeff analyze the successful playbook that D2C brands have used to rapidly grow their share of both the market and consumers’ attention, identifying which tactics can be successfully adopted by traditional brands as well.
2021-06-1549 minMike It Up10. Sit 'n Sleep CEO - Larry MillerHow has the pandemic re-shaped priorities for brick & mortar retailers? What can you expect when you add online mattress brands to your floor? What will the winning retailers of the future look like? This week, Mike and Jeff are thrilled to talk strategies, principles, and more with Larry Miller — founder and CEO of Sit ’n Sleep, the largest mattress retailer in southern California. They also get the inside scoop on the origins of the now-famous retail tagline that has echoed across LA’s airwaves for over 3 decades.
2021-06-0842 minMike It Up9. What Can Brick & Mortar Retailers Learn from Online Retailers?With the online channel surpassing 30% of the mattress sector in 2020 (up from roughly 5% just 7 years earlier), there is no doubt that online mattress retailers have had a lot of success to date. Mike and Jeff break down the biggest areas of opportunity for brick & mortar mattress retailers to adopt the tactics that have proven most critical in driving the market share gains of their online counterparts.
2021-06-0353 min
The Sleep Retailer PodcastGoodBedMichael Magnuson, founder of GoodBed.com, gives us a sneak peek at the company’s new podcast series and shares some key trends impacting the bedding industry right now. As an online resource for mattress shoppers, GoodBed has a valuable vantage point into how consumer behavior has evolved over the years. We chat with Magnuson about how the pandemic has impacted the sentiment around trying in-store before buying, what he thinks the lasting effect of that shift will be on the industry—and how GoodBed is leveraging its resources and reach to help connect mattress shoppers to their local reta...
2021-03-2519 min
The FAM Audio StoriesGoodbed’s new podcast offers bite-sized chunks of massive dataMike Magnuson and Jeff Cassidy of GoodBed.com have been friends for nearly 30 years. The two were hired by the same management consulting firm immediately after college, and their job was to analyze large sets of data to provide key strategic insights to corporate clients. Back then, they never could have imagined that this skill set would one day lead them to start a podcast in the mattress industry.
2021-03-1606 minMike It Up8. Mattress Return Policies: A Proposed SolutionMike and Jeff continue their discussion of mattress return policies, proposing a framework for what a sustainable "utopian return policy" solution should look like, and offering a road map for how to navigate the tricky path to get there. Part 2 of 2.
2021-02-2235 minMike It Up7. Mattress Return Policies: Why Change is NeededMike and Jeff start an industry-wide conversation about mattress return policies — making the case for why trouble looms on the horizon, and why a change to current practices will ultimately be needed. Part 1 of 2.
2021-02-2245 minMike It Up6. Top Threats to the Mattress Industry (Part 2)Mike and Jeff finish breaking down the three key existential threats facing the mattress industry today, exposing the most insidious and least understood threat of all. Part 2 of 2.
2021-02-2248 minMike It Up5. Top Threats to the Mattress Industry (Part 1)Mike and Jeff highlight three huge existential threats facing the mattress industry today — illuminating the magnitude of risk and uncertainty posed by these threats, and explaining why each one puts the future of the industry in peril. Part 1 of 2.
2021-02-2226 minMike It Up4. The Future of Brick & Mortar Mattress RetailIn taking on the myth that brick & mortar retail is “walking dead,” Mike & Jeff map out a path that mattress retailers can follow to secure their future in today’s rapidly changing retail landscape. Mike walks through his strategic framework for brick & mortar retailers — The 3 C’s — and adds a 4th C that is particularly pertinent to independent retailers. The critical need for more efficient advertising and marketing, and how to do that, is also explained.
2021-02-221h 00Mike It Up3. GoodBed Data on How COVID Has Impacted the Mattress Shopping JourneyMike and Jeff share proprietary metrics from GoodBed.com data that illustrate how mattress shopper preferences and behavior have shifted since March 2020, providing historical context for these metrics and then translating these changes into direct implications for retailers and manufacturers.
2021-02-2234 minMike It Up2. Key Take-Aways from the BSC Research on Mattress Shopping Behavior During COVIDMike and Jeff dive deep into the numbers from the Better Sleep Council's recently released consumer survey about mattress shopping behavior during COVID — uncovering some faulty and misleading conclusions in the published results, while also identifying some valuable and credible take-aways from the research.
2021-02-221h 08Mike It Up1. Why We Started a PodcastIn this introductory episode, Mike and Jeff talk about why they started the podcast and what they hope listeners will get out of it.
2021-02-2212 min
The FAM Podcast with Mark KinsleyGoodBed Guys Launching a Mattress Podcast?Dos Marcos heard a dirty rumor that the guys from GoodBed.com are starting a mattress podcast. In classic schoolyard style, the Marks confront Mike Magnuson and Jeff Cassidy to get the details.
Does the industry need another mattress podcast? What will their show be about? Can the universe handle another bedding business show, or will it get sucked into a black hole of sheets, springs, foam, and fiber?
In the first season of their show, they'll talk about how COVID has affected the consumer journey, threats facing the mattress industry, and answering the question, "Is...
2021-01-2539 min
2020-11-111h 11
The FAM Podcast with Mark KinsleyThe Big Bang of Creativity Rippling 'Round the WorldLet's start in San Francisco where Michael Magnuson, CEO of GoodBed.com, found himself under a shelter in place mandate. He wrote a catchy song and rallied his family to make a music video. That led to a song number two, a country diddy called "Stay at Home."
Artwork has flowed from paint brushes. Landscaping projects in backyards across the world have blossomed to life. Kids are cooking for their parents. Tik-Tok is exploding with dance routines. Co-workers are collaborating on new ideas. Behind the scenes, Dos Marcos have written thousands of words they hope will help re...
2020-05-0430 min
The FAM Podcast with Mark KinsleySurviving the San Francisco Lockdown with Michael MagnusonThe city of San Francisco has been on lockdown for more than a week. Non-essential businesses are closed. The tech capital has implemented a mandated work from home policy. Many people in the service industry have already lost their jobs.
Residents are adjusting to a new reality that allows dog walking and ordering takeout food, but doesn't allow going to a hair salon or playing frisbee.
Living inside the unprecedented shelter in place mandate is Goodbed.com founder and CEO Michael Magnuson. Find out what's it like for Magnuson, his wife, and two kids to ad...
2020-03-2351 min
The FAM Podcast with Mark Kinsley3 Most Disruptive Threats Facing the Mattress IndustryMichael Magnuson is the founder of GoodBed.com, the largest mattress review site on the internet. In a recent presentation at the Furniture Today Bedding conference, Magnuson explained the three most disruptive threats facing the mattress industry:
Ultra cheap mattresses
Amazon
Review sites
How are these forces forever changing the coastline of Mattressedonia? In this episode, Dos Marcos dig into the details to help retailers understand the threats and discuss what the industry can do to combat the enemies.
You'll notice in this episode we talk about how to spot scam mattress review sites. Click t...
2019-06-111h 19
The FAM Podcast with Mark Kinsley182 Days in Space with NASA Astronaut Chris CassidyChris Cassidy was the 500th person in history to fly into outer space. He was NASA’s 14th Chief Astronaut and has completed six space walks. Cassidy is a former NAVY SEAL and has been deployed twice to the Mediterranean and twice to Afghanistan. He is the recipient of two Bronze Stars.
Chris is also Jeff Cassidy’s brother. Jeff is with GoodBed.com and is well known throughout the mattress industry.
In this episode, Dos Marcos find out what it's like to be Jeff's brother, talk backyard football plays, and discuss sleeping naked in space...
2019-06-0356 min
The FAM Podcast with Mark KinsleyMaking Bold Moves to Promote SleepThe National Sleep Foundation is hosting an event March 8-10, 2019 in Houston, Texas. The NSF is bringing consumers closer to all that's unfolding in the sleep industry.
Mark Quinn is speaking at the event and hosting an awards ceremony. In this episode Dos Marcos preview the topics which includes a co-hosted presentation with Michael Magnuson from GoodBed.com where they'll talk about certain review sites and the "underbelly of the internet."
Find out what the Sleep Show is all about and why it matters to the mattress industry. To watch this episode, be sure to hea...
2019-03-0430 min