Shows
Podcast PayoffsHow To Outsmart AI Experts By Not Being OneFeeling overwhelmed by AI’s endless possibilities? You’re not alone, but it’s nothing to worry about. Dan Sullivan and Gord Vickman share how top entrepreneurs avoid tech fatigue by focusing on clarity, delegation, and human strengths. Learn why mastering one tool beats chasing shiny objects, how to lead teams without being a tech expert, and the mindset shift that turns AI into your ally and not a threat. Show Notes: Getting great at one AI tool is far more valuable than feeling overwhelmed by dozens. Humans are...2025-07-2228 minPodcast PayoffsThe Greatest Relationships Are InteractiveJoin Dan Sullivan and Gord Vickman as they explore the rapid growth of podcasts and how the most successful shows get things done. Why are so many people turning to podcasts over traditional media? The answer, Dan says, is relationship: The best podcasters know that it’s not about them—it’s about you.Show Notes:Why podcasts exploded in popularity.Why creating a podcast is no longer just fringe marketing.The importance of building relationships with listeners.A marriage analogy for building a show from a seed.The importance of understanding the listen...2025-06-1022 minPodcast PayoffsRewind: The Captivation Code To Building Your Audience, with Mike KoenigsIn one of our most popular episodes, Dan Sullivan, Gord Vickman, and guest Mike Koenigs share what it takes to build an audience. A lot has changed about broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start broadcasting—which can be both a good thing and a bad thing.Show Notes: It’s desirable to be trained and taught by people who have been through what you have or worse because you’re looking for shortcu...2025-04-3037 min
Help Before You Sell: Authentic Business MarketingPodcasting & Storytelling (feat. Gord Vickman)If you’ve ever wondered how podcasting fits into a slower, more human approach to marketing, this episode is packed with insight. Pete, Rob, and Matt are joined by Gord Vickman—former radio host and producer, now the man behind Strategic Coach’s entire podcast network.Gord shares how he uses storytelling, structure, and a whole lot of personality to help entrepreneurs create content that builds trust over time. He also talks about the mindset shift from “episodes” to “assets”—and why you don’t need to commit to a weekly show forever to make podcasting work for your business...2025-04-241h 12Podcast PayoffsWho Watches The Watchers?Is social media fact-checking becoming obsolete? This episode explores Mark Zuckerberg's shift from using professional fact checkers to employing community-driven content moderation on Facebook, mirroring broader changes in digital discourse. Dan and Gord discuss the implications for information sharing, the evolving political landscape, and the potential democratization of online truth verification. Show Notes: Facebook is moving away from professional fact checkers, eliminating partnerships with approximately 90 fact-checking organizations due to perceived political bias. A fundamental political culture shift took place during the recent U.S. federal election. ...2025-03-0423 min
Capability AmplifierThe 4x4 System To Cast & Inspire Your Most Productive TeamLet’s cut to the chase - managing teams and projects can be a huge time suck for results-driven quick-starts like you and me. It just isn’t efficient. I was talking to Dan Sullivan about this and he shared The 4x4 Method that has the power to move your team beyond traditional management and empower them to take ownership of their roles. With this tool, you can move away from top-down management and create a culture where everyone is a leader and contributor. The 4x4 Method has four performance metrics with four participation metrics: Pe...2025-02-1054 min
Capability AmplifierThe 4x4 System To Cast & Inspire Your Most Productive TeamLet’s cut to the chase - managing teams and projects can be a huge time suck for results-driven quick-starts like you and me. It just isn’t efficient. I was talking to Dan Sullivan about this and he shared The 4x4 Method that has the power to move your team beyond traditional management and empower them to take ownership of their roles. With this tool, you can move away from top-down management and create a culture where everyone is a leader and contributor. The 4x4 Method has four performance metrics with four participation metrics: Pe...2025-02-1054 minPodcast PayoffsThe Four-Step Process For All Human ProgressDo you believe confidence is a prerequisite for success, or could it be the reward for taking bold action? In this episode, Gord Vickman and Dan Sullivan discuss The 4 C’s Formula®, a four-step process of commitment, courage, capability, and confidence, and share how to embrace fear and uncertainty as essential steps toward growth. What happens if you outsource one or more to technology? Show Notes: High achievers commit to action before feeling confident. Others wait for confidence to act.Commitment means pushing through challenges to develop new capabilities.New capabilities always lead...2025-01-2224 min
The Anycast with Matt LevineICYMI - The Relationship Acquisition Model: Rethink Your Customer Acquisition Strategy with Gord VickmanIn Case You Missed It... Former morning radio producer and host Gord Vickman joins us for a captivating journey through the shifting sands of the media landscape. From navigating the turbulent seas of traditional radio at Chorus Entertainment to embracing the burgeoning world of podcasting, Gord offers a firsthand account of the industry's evolution. As job cuts loom and the allure of homegrown talent fades in favor of celebrity hosts, Gord's pivot to podcasting led him to Strategic Coach, where he now curates an 11-podcast network featuring thought leaders like Dan Sullivan. Together, we dissect the challenges...2024-12-2609 min
The Impulsive ThinkerADHD Communication Growth: From Podcasts to Client MeetingsAndré, The Impulsive Thinker dives into a reflection from a previous chat with Gord Vickman about sharpening interview techniques. Even if you're not into podcasting, these skills can boost your business relationships and personal interactions. The key takeaways? Reps must improve, listen actively, and let conversations flow naturally. André shares how practicing these techniques helped him define project scopes better for his engineering clients. Tune in for some practical tips to refine your communication skills and elevate your interactions in all areas of life. Check out Gord Vickman on LinkedIn, YouTube, Facebook, and Instagram, purchase a book, or book yo...2024-12-1907 min
The Anycast with Matt LevineThe Relationship Acquisition Model: Rethink Your Customer Acquisition Strategy with Gord VickmanMatt Levine sits down with Gord Vickman to discuss the "Relationship Acquisition Model," showing how nurturing audience relationships builds loyalty and drives long-term business growth. Gord shares ways to monetize podcasts without ads, leverage AI for efficiency, and create content that truly resonates. Packed with actionable insights, this conversation will change how you think about audience building and acquiring customers. Gord Vickman is the podcast network manager for Strategic Coach, where he directs all aspects of production, post-production, and distribution for their eleven podcasts. Gord starts by describing why he left radio and made the switch...2024-12-191h 40The Impulsive ThinkerThe One Question Prep Sheet: Simplify Your ADHD Podcast Routine | Gord VickmanAndré, The Impulsive Thinker, sits down with Gord Vickman, seasoned interviewer and podcast manager at Strategic Coach, to dig into the art of mastering interview techniques. Ever wondered how to make your podcast guest shine? Or what happens if an interview goes sideways? Gords got you covered with practical tips like the "one question prep sheet" and the life-saving line, "Tell me more about that." Hear how listening is the backbone of great interviews and why practice makes perfect. For ADHD Entrepreneurs looking to up their podcast game, this episode is full of insights you can use. Check out G...2024-12-1625 min
The Anycast with Matt LevineAnycast season 2 episode 4 trailer with Gord VickmanFull episode launches on December 192024-12-1200 minPodcast PayoffsEmotional Intelligence As The Human EdgeDan Sullivan and Gord Vickman examine the intersection of emotion, artificial intelligence, and human consciousness—and explain what will always set humans apart. What does it truly mean to be conscious in a world increasingly overwhelmed by technology?Show Notes: The entire human experience of being an individual is consciousness.The scientific community still doesn’t understand why humans are conscious or how to measure consciousness.By 2026, experts predict 90% of online content could be AI-generated.AI lacks the multi-sensory and emotional depth of the human experience. It can never fully replicate human...2024-12-1032 minThe Impulsive ThinkerPodcasting for ADHD Entrepreneurs: Tips from the ExpertsAndré, The Impulsive Thinker, reflects on his enlightening chat with Gord Vickman podcast manager from Strategic Coach, and former morning radio host. Are you thinking about starting a podcast or already have one? This episode is for you. Gord's insights are gold for the ADHD Entrepreneur aiming to carve out a niche audience. Learn the dos and don'ts of podcasting, the importance of consistent listeners, and how to be truly engaging. Plus, André shares how he’s applying these lessons to his journey. Tune in to take your podcast to the next level, one episode at a time. Check out...2024-12-0508 minThe Impulsive ThinkerEntertaining and Relevant: Podcasting Tips for ADHD Entrepreneurs | Gord VickmanAndré, The Impulsive Thinker, sits down with podcast guru Gord Vickman to spill the beans on launching and growing your podcast. With his rich radio and podcasting background, Gord shares his journey from morning radio host to Strategic Coach podcast maestro. If you're wondering how to start or improve your podcast, this episode is pure gold. We dive into harnessing your niche, playing the long game, and marketing strategies. Gord breaks it down, offering no-nonsense advice for Entrepreneurs looking to make an impact. Listen to Podcast Payoffs and learn from a pro who’s seen it all! Check out Gor...2024-12-0229 minPodcast PayoffsCasting A Winning Team In A Tech-Driven MarketplaceMost business owners grow by hiring the right people, but a theatrical approach offers unique advantages that accelerate your success. Dan Sullivan and Gord Vickman discuss the groundbreaking concepts in Dan’s new book, Casting Not Hiring, and share the simple tool that virtually guarantees success when you bring someone new into your company. Show Notes:There are two possibilities for bringing new people into your company: hire them, which is the corporate model, or cast them, which is the theatrical model. The emphasis in casting is on the uniq...2024-10-3028 minPodcast PayoffsRolling Over For The RobotsDan Sullivan and Gord Vickman discuss the importance of partnership between AI and humans—finding a balance between technology and the human touch. Dan also shares his insights about where ideas come from and the differences between creativity, wisdom, and intelligence. In This Episode:Dan and Gord share the importance of AI-human partnership, addressing concerns of AI replacing human creativity.Where does Dan get his ideas? Through conversations with ambitious people and those who faced setbacks, as well as by thinking about his thinking.Intelligence manifests in Unique Ability®, like Larry Bird's situational quic...2024-09-2525 minPodcast PayoffsRewind: ChatGPT For AI-mazing Business GrowthIn one of our most popular episodes, Dan and Gord discuss how entrepreneurs can leverage ChatGPT to save money, grow their business, and streamline the most boring tasks while keeping teamwork alive and thriving.In This Episode:ChatGPT is the next level of written communication that started with the teletype.AI has not yet reached the level of being able to tell a good story.Great teamwork is completing any project through greater productivity and achieving greater profitability.If you’re wondering how an AI tool can be useful to your business, first as...2024-08-1426 minPodcast PayoffsIs It Tough To Make A Buck?There's a misconception that podcasting is a quick way to make money. But if you're only in it for the cash, you'll likely be disappointed. Start a podcast for the right reason: to create value for your audience. When you focus on creating great content for your listeners, the money may show up in other ways. Dan Sullivan and Gord Vickman explain how Strategic Coach® has seen consistent growth for decades by doing just that.In This Episode:Most entrepreneurs develop the courage to become entrepreneurs because they’re good salespeople.Marketing is wha...2024-07-0923 minPodcast PayoffsThe Slow Death Of Legacy Software, with Joe StolteJoe Stolte is the CEO and co-founder of Daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. He shares with Dan and Gord the ways AI is “eating software”—posing an existential threat to huge software businesses like Google, yet creating exciting new opportunities for entrepreneurs. In This Episode:Never before has a new technology been adopted as quickly and widely as AI.People are using AI passively without realizing it, but many are also quickly finding active, strategic, intentional uses for it.Investment in technol...2024-05-2836 minPodcast PayoffsMasterful Marketing With AI As Your Co-Pilot, with Joe StolteJoe Stolte is the CEO and cofounder of daily.ai, an innovative artificial intelligence newsletter that designs, writes, and tests itself to cater to user preferences. Dan, Gord, and Joe explain all of the ways entrepreneurs can benefit from AI that might not be obvious, and share what questions content creators should be asking themselves before trying different things. In This Episode: You learn more from start-up failures than successes. People project their belief systems onto what’s going to happen in the future.AI plays...2024-04-3030 min
Inside Strategic Coach: Connecting Entrepreneurs With What Really MattersPodcasting's Move To The Mainstream With Industry Trailblazer Paul ColliganPodcasting is the future of content. Are you ready to master it? Join Dan Sullivan, Shannon Waller, and industry veteran Paul Colligan as they dive into the business of podcasting, from where it was to where it’s going. With over 20 years of trailblazing experience, Paul shares secrets to podcasting success and the mindsets that separate the amateurs from the pros. Learn how to create a hit show and leverage this booming medium to skyrocket your business influence and growth. Here's some of what you'll learn in this episodeWhat it was like in the ea...2024-04-3057 minPodcast PayoffsThe Pitch Isn’t PerfectStatistics show there’s no shortage of people pitching their expertise and services, but no one’s really paying attention to them. Dan Sullivan and Gord Vickman explain why so many pitches get ignored and how to actually engage with the people you’re pitching to. In This Episode: People can pay attention to only one thing at a time. Nobody’s looking for answers. They’re looking for questions. Instead of thinking about a marketplace, you can focus just on relationships. The...2024-03-2626 minPodcast PayoffsCreating Backstage Magic With Teamwork And TechnologyDan Sullivan and Gord Vickman share some secrets of teamwork that Dan highlights in his new book, Everyone And Everything Grows. When a crisis hits, your team should be positioned to come out stronger for the challenge. Learn how Strategic Coach® pulls it off, how technology assists, and how an amazing company culture makes the whole thing possible. In This Episode: Video conferencing platforms like Zoom aren’t communication tools, they’re transportation tools. Competitive internal politics always interfere with company culture and great communication. Buil...2024-02-2729 minInside Strategic Coach: Connecting Entrepreneurs With What Really MattersDo You Know Where The Highest Level Entrepreneurs Look For CollaborationsDescription:Since 1989, Strategic Coach® has been helping entrepreneurs find greater happiness and business success. In this episode, Gord Vickman and business coach Dan Sullivan talk about how the company has grown over nearly 35 years and how they’re catering to the needs of successful, collaborative entrepreneurs with growth mindsets.Here's some of what you'll learn in this episodeWhat entrepreneurs get out of each of the three Strategic Coach program levels.Why additional program levels were created Why there’s no competition for entrepreneurs in the “Free Zone.”Why Dan considers himself only...2024-02-2100 minPodcast PayoffsStart By Asking Who’s Not In The RoomDan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight how Strategic Coach® is selective about who they allow in their workshop rooms and how this consistency extends to other “rooms,” such as your audience. They also mention the possibility of niching down and specializing in podcasting, citing an example of a podcast for optometrists with a very strange focus.In This Episode:Sometimes, the smaller the niche, the bigger the market.Bureaucracies love solutions like lockdowns that let them catch up.How t...2024-01-1622 minPodcast PayoffsGoing Beyond Overwhelm And Mastering AI Collaboration, with Evan RyanEvan Ryan joins Dan Sullivan and Gord Vickman for another episode to share some valuable insights about how to regain control and use technology to enhance your creativity and freedom. Evan is convinced that AI’s best use is to amplify human potential rather than replace us. In This Episode: Dan mentions his new quarterly book, Owning Technology Like A Great Dog, which emphasizes the importance of humans being in charge of their technology, and not the other way around.Evan explains why it’s critical to know what you want. Then, you ca...2023-12-0634 minInside Strategic Coach: Connecting Entrepreneurs With What Really MattersWhy Gratitude Is Critical For A Growth MindsetEntrepreneurs have more to be grateful for than most people who experience business success. In this episode, guest host Gord Vickman and business coach Dan Sullivan share entrepreneur ideas about all there is to appreciate about running your own business.Here's some of what you'll learn in this episode:How it benefits team members to free up the entrepreneur.A way to start fresh every day.Where all of Dan’s gratitude starts.How to ensure every meeting is positive.The only accurate way to measure progress.How AI has changed the podcast pr...2023-11-2830 minInside Strategic Coach: Connecting Entrepreneurs With What Really MattersThe Transformation Trilogy: Your Road Map To Entrepreneurial SuccessDan Sullivan and guest co-host Gord Vickman explore the innovative conceptswithin the Transformation Trilogy and the collaboration behind their success.Discover the driving force behind Dan's creation of Who Not How, The Gap And The Gain, and 10x Is Easier Than 2x, as he shares personal anecdotes, inspiration, and insights gained along the way. He also delves into the evolution of these books, their impact on entrepreneurs worldwide, and the invaluable lessons you can apply to your own successful journey.Here's some of what you'll learn in this episode:The...2023-11-1422 minPodcast PayoffsAI As Your Teammate: A Conversation With Evan RyanDan Sullivan and Gord Vickman are joined by special guest Evan Ryan, an expert in artificial intelligence (AI). Evan shares his decade-long experience with AI and its entrepreneurial possibilities. They discuss Evan's book, which explores the potential of AI in various aspects of life, and provide valuable insights into how entrepreneurs can integrate it into their workflow to achieve more in less time—and make life more fun in the process. In This Episode: AI can be defined as a computer doing something that a human used to do. ...2023-11-0239 minPodcast PayoffsTwenty Years Of Compelling ConversationsBelieve it or not, podcasting has now been around for two decades. Dan Sullivan and Gord Vickman delve into the history and share their personal stories of how each of them first got involved. You’ll hear where podcasting is headed and learn the art of having compelling conversations that make people laugh, think, question, cry, and always come back for more. In This Episode: The first podcast was published in 2003 via RSS, marking the beginning of the era. Podcasting allows for a more intimate connection with listeners, creating a loyal and suppo...2023-09-1925 minPodcast PayoffsMeet Me In The Middle: Navigating AI And What It Means To Make ThingsGord Vickman and Dan Sullivan dive into the concept of "Geometry For Staying Cool & Calm" and its relevance in the emerging age of AI. Drawing on a recent MIT Sloan study on the impact of AI in the workplace, they explore how anyone can thrive when they focus on constantly creating new things. In This Episode: Dan and Gord share the concept of "Geometry For Staying Cool & Calm" as a mindset for living in the digital network economy.An MIT Sloan research paper showed that AI can significantly boost productivity for less ex...2023-08-1624 minPodcast PayoffsYour First Show Is Your Worst ShowEvery new thing you learn to do is scary at first. That includes starting a podcast, filming a video, writing a blog, or performing for a crowd. Dan Sullivan and Gord Vickman discuss The 4 C’s Formula® and how it captures every performer’s experience in starting a podcast and growing it. In This Episode: First-time performers tend to focus on their fears, but the audience never even notices. It’s hard to sound natural and have fun when you’re too focused on yourself.Wrap your message in a narrative or story for be...2023-07-2018 minPodcast PayoffsHow To Win Big By Doing LessGord Vickman and Dan Sullivan discuss Dan’s latest book, 10x Is Easier Than 2x, co-authored by Dr. Ben Hardy. By identifying the changes and breakthroughs that led to your past growth, you can gain the confidence and insight needed to achieve your next jump. Sounds like fun, right? This episode is a must-listen for entrepreneurs and creators looking to build things faster, easier, and cheaper than before. In This Episode: 10x Is Easier Than 2x is a compilation of concepts that have been tested and proven in The Strategic Coach® Program. Dan s...2023-06-0826 minPodcast PayoffsHuman HorsepowerGet the latest book by Dan Sullivan and Ben Hardy, 10x Is Easier Than 2x.Dan Sullivan and Gord Vickman discuss the importance of partnership between AI and humans—finding a balance between technology and the human touch. Dan also shares his insights about where ideas come from and the differences between creativity, wisdom, and intelligence. In This Episode: Dan and Gord talk about the importance of AI-human partnership, addressing concerns of AI replacing human creativity.Where does Dan get his ideas? Through conversations with ambitious people and...2023-05-0225 minPodcast PayoffsA Marriage And A Podcast Have A Lot In CommonJoin Dan Sullivan and Gord Vickman as they explore the rapid growth of podcasts and how the most successful shows get things done. Why are so many people turning to them over traditional media? The answer, Dan says, is relationship: The best podcasters know that it’s not about them, it’s about you.In This Episode:Why podcasts exploded in popularity.Why creating a podcast is no longer just fringe marketing.The importance of building relationships with listeners.A marriage analogy for building a show from a seed.The importance of understanding the lis...2023-03-2121 minPodcast PayoffsFrom Intimidation to InnovationGord Vickman and Dan Sullivan explain how entrepreneurs who don't think of themselves as technically minded can still use the latest tools to their advantage. You’ll learn simple, actionable steps for breaking through the mental barriers that can make technology seem intimidating at first, so that you can make it another part of your overall teamwork strategy.In This Episode:How can entrepreneurs who don’t consider themselves to be technically minded embrace new technologies?Dan’s new quarterly book, Thinking About Your Thinking, is based on a mental skill he developed at age...2023-02-1527 minPodcast PayoffsChatGPT For AI-mazing Business Growth (See What We Did There?)ChatGPT is on everyone’s lips and on everyone’s screens, but as an entrepreneur, you might be asking how it can help with your business growth. Dan Sullivan and Gord Vickman share how to tell if the current crop of AI tools is useful for your business or just the latest futuristic distraction.In This Episode:ChatGPT is the next level of written communication that started with the teletype.AI has not yet reached the level of being able to tell a good story.Great teamwork is completing any project through greater prod...2023-01-1825 minPodcast PayoffsYou Might Not Be Interested In Blockchain, But Blockchain Is Interested In YouEvery new technology makes someone’s job irrelevant. Blockchain and its by-products—NFTs, smart contracts, and stablecoins—decentralize transactions that are traditionally moderated by middlemen and gatekeepers. If you’re one of those middlemen today, it may be time to find innovative ways to create value that people will pay you for.In This Episode:Technology eliminates people having to do predictable work in a process or system.Freed from doing predictable work, people can be creative elsewhere.The blockchain, which allows smart contracts and cryptocurrencies such as stablecoins, is a technology that eliminat...2022-12-2024 minPodcast PayoffsYour Message In A BottleThere's a misconception that podcasting is a quick way to make money. But if you're only in it for the cash, you'll likely be disappointed. Start a podcast for the right reasons: to create value for your audience. When you focus on creating great content for your listeners, the money may show up in other ways. Dan Sullivan and Gord Vickman explain how Strategic Coach has seen consistent growth for decades by doing just that.In This Episode:Most entrepreneurs develop the courage to become entrepreneurs because they’re good salespeople.Marketing is wh...2022-11-2323 minPodcast PayoffsEveryone Hide! The Computers Are ComingAre you paranoid that you’ll soon be replaced a computer? What you might not realize is that no matter how fast a computer can process information, only humans can create meaning. Dan Sullivan and Gord Vickman discuss how technological breakthroughs actually affect human beings and the best ways for entrepreneurs to think about the coming wave of artificial intelligence.2022-10-2524 minPodcast PayoffsOne Hundred Million Dollars For An Empty ChairEven if you have an enormous amount of money to invest, you can’t be sure you’re hiring the best person for a role unless you take certain factors into account. Gord and Dan share what you should really be looking for when you’re trying to make a splash in the marketplace, with many examples that have worked well in Dan’s more than 30-year entrepreneurial career.2022-09-1225 minPodcast PayoffsWhat Really Bothers You (And Why It Shouldn’t)When you feel bothered by something, it can be hard to figure out why, and this feeling always gets in the way of your productivity. Join Dan Sullivan and Gord Vickman to learn the best things to do when you’re bothered so you can move on with your life and continue creating great things.2022-08-0223 minPodcast PayoffsYou're The Captain Of Your Own Pirate ShipDan and Gord talk broadcasting, podcasting, and publishing, and why it's so crucial to be clear on what your core money-making business is. (Hint: It's probably not podcasting.) Also, who are the "Whos" to do the "Hows" that will create your bigger future?2022-07-0519 minPodcast PayoffsRewind: That Fruit Is PoisonLet’s revisit one of our most popular episodes to explain why plenty of shows have good content but fail to gain traction and intrigue. The reason is that content isn’t enough—you need to wrap it in a great story so it really sinks in. Dan Sullivan and Gord Vickman discuss why the best shows include the best stories.2022-05-2521 minPodcast PayoffsCreating A Foxy Listening Experience, with Audio Engineer Willard BondGord and Dan sit down with Willard Bond, Strategic Coach's audio engineer, to talk about the evolution of sound design. You’ll hear tips for pre- and post-production, why ideas matter more than technology, and why you can't resist picturing a fox.2022-04-1237 minPodcast PayoffsCollaboration Ground RulesWhat qualities should you look for in a guest or cohost for your podcast? In this episode, Gord and Dan explore what makes any kind of collaboration great—which is much more than just sticking capabilities together—using examples from the world's most successful podcasts and Dan's own experience from his own shows.2022-03-1528 minPodcast PayoffsDon’t Steal My SunshineWho isn’t in the room matters as much as who is, because people can be remarkably open when they know they’re with others who are at the same level. In this episode, Dan Sullivan and Gord Vickman explore the idea of how to determine your best audience — and what freedoms and rewards open up when you find that focus.2022-02-0923 minPodcast PayoffsOn A Mission From The KitchenPodcasting has grown and expanded, and you might not be aware of all the ways you can use yours to your advantage. Dan Sullivan and Gord Vickman reminisce about the last two years of home recording and discuss the latest headlines from the podcast industry. Have a listen and learn the secrets to creating profits and engagement, even if you don’t yet have the audience that big brands are looking for.2022-01-2622 minPodcast PayoffsRewind: Animals Not IncludedLet's answer some juicy questions from one of our most popular episodes as Dan and Gord revisit their Facebook Live broadcast. Dan explains how he switches gears when hosting with Joe Polish or Peter Diamandis, to his solo shows where asking questions beats giving answers. If your industry is regulated to the moon, learn how to speak with confidence and keep yourself out of trouble. If you do get complaints, Gord explains how to navigate around them and keep the peace. What happened when Gord's morning radio show helped stray cats find homes? Everyone was thrilled, but one person was f...2021-12-1422 minPodcast PayoffsTrying To Trap The “X Factor” with Mike KoenigsEverybody has met someone who people are drawn to for reasons they can’t explain, and being one of those people comes with serious challenges. Dan Sullivan, Gord Vickman, and special guest Mike Koenigs discuss the “X factor,” how celebrities view themselves, and different ways of being who your audience wants to see.2021-11-1625 minPodcast PayoffsBuilding Your Audience, with Mike KoenigsA lot has changed in broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start—which can be both a good thing and a bad thing. Dan Sullivan, Gord Vickman, and special guest Mike Koenigs share proven strategies to build an audience that will stick around.2021-10-1237 minPodcast PayoffsThe Real Podcast Payoff, with Paul ColliganThe podcast world is still enormous and free to enter. However, certain recent changes, including the abundance of celebrity-hosted shows and shows being kept behind paywalls, have podcasters wondering what they should do to draw in and keep an audience. In this episode, Dan Sullivan, Gord Vickman, and guest Paul Colligan discuss current trends and give advice to podcasters to help them figure out what their goals are and how they can reach them.2021-09-0827 minPodcast PayoffsTickets To The Top, with Paul ColliganCreating a podcast has never been easier if you're dedicated to the project. But it can still be a difficult task to figure out how to make money. Dan Sullivan and Gord Vickman, along with special guest and longtime podcasting expert Paul Colligan, share their strategies. Discover how Strategic Coach runs its network, and learn where the industry is headed with new models of distribution. Remember that podcasts are assets and relationships, and even something old is brand new to those who've never joined you!2021-08-1025 minPodcast PayoffsThe Middle Is Going MissingTeams of skillful people produce predictable results. Once systems become predictable, it's better to let technology take over. But there's often a lingering human element—those in the middle who simply pass things along. What value will the "middle" bring in the future when contracts and agreements are blockchain-based and always true? Join Dan and Gord as they explain the Smart Contract in simple, non-nerdy terms, and what they mean for the future of cooperation, business, and leisure.2021-07-0625 minPodcast PayoffsLet’s Make Something They’ll Pay ForAdvertisers generally won’t be interested until your show hits tens of thousands of spins. So how else can you benefit? All entrepreneurs get into the marketplace because they believe they have something to contribute. If you show that you have processes and methods for thinking differently, you’re on the right path. Join us on this episode to learn how to get paid for your ideas. It might be easier than you think.2021-06-0924 minPodcast PayoffsInnovation Over EnvyWhat do entrepreneurs know about success and risk that others don't? It might not be what you think, but it evolves from a desire for finance to one for freedom. The biggest media personalities understand this too. They spend big to earn bigger. But all this talk of money is misguided. And from the outside, it's hard to understand. Join Dan and Gord as they explain why having all forward progress come from a strength you already have is the recipe for achieving any goal you choose.2021-05-0620 minPodcast PayoffsThe Proof Is In The PixelsNon-fungible tokens are digital creations that can be bought, sold, and traded on the blockchain. Only one provable owner exists. Why is everyone talking about them, and why would someone pay millions for a pixelated digital cartoon? Because they believe it’s an investment with no place to go but up. In this episode, Dan and Gord demystify the non-fungible token and explain in simple terms what they are, how they work, and the future implications for media, ownership, and entrepreneurism.2021-04-0624 minPodcast PayoffsWhere Good Ideas Come FromDo you find yourself full of energy at the start of something new, but quickly run out of gas and give up? Join us for just a few minutes, and you'll learn how to become a limitless idea machine to keep your projects on track. Dan explains how focusing on questions brings out the magic, and how speaking to a certain type of person will drag your creativity into the mud. The solution to having endless great ideas is found in a very unlikely spot, but you might already have it sitting on your bookshelf.2021-03-0423 min
Podcasting Business School160: Using a podcast to grow your existing business with Shannon Waller & Gord VickmanI know that many podcasters want to figure out how to use their show to grow an existing business.....but they run into road blocks along the way like: WHO is doing WHAT to get this done!?? Check out episode 160 of Podcasting Business School as I chat with Shannon Waller and Gord Vickman from Strategic Coach www.StrategicCoach.com In this episode we discuss: The value that podcasting has brought to Strategic Coach as a company. How they set up systems so that each team member works within their unique ability during...2021-02-2543 minPodcast PayoffsA Truly Global AudienceOver the past few centuries, humans have certainly endured more disruptive events than the current lockdowns, all with a greater sense of collective calm. This time, social media obsession and a 24-hour cycle of bad news has only served the forces of negativity. But the central vehicle to success is relationships, then technology. When you marry the two, beautiful things happen. What would real-time AI translation or other converging technologies mean for your business? With the right mindset and creativity, we're truly capable of reaching a global group of customers. Unlimited growth is right around the corner.2021-01-2624 minPodcast PayoffsDigital DreamingIt took the global lockdown for most to realize that the barriers for entry were gone. Skills once needed to build great things are replaced with human courage and connection. We'll never lose our place, since computers can't get bored. That's where business goals are born. Short-term solutions and fads will fade, while the winners are looking long-term. You have nothing to lose by starting now. After all, the only difference between a good idea and a bad one is the check you get to put in the bank.2020-12-1626 minPodcast PayoffsPlaying The Long GameThe talent wars have just begun in the podcast industry. They want the capability to start raking in the cash, and they're not afraid to make bold moves. Big brands are snapping up big names, but the question lingers—will they always get along? Dan explains how this mindset shift of putting capability first brings out the best in your team. Use your show as a lead generator in the long game, and you'll always come out on top.2020-11-1122 minPodcast PayoffsChemical ReactionsWhy do some shows flow effortlessly while others sound so labored? The answer is in the motivation, and great chemistry only happens when everyone's not agreeing on every topic. It's why so much of the news is unwatchable. Hosts are chasing fame while ignoring the facts and each other. Dan gave it up altogether and wonders what you could accomplish in your life if you quit watching television too. We also share why most podcasts generate no revenue at all, and a wholesale flip you'll need to make to fix it.2020-10-0827 minPodcast PayoffsFake It Till You Feel ItSeems like everyone you talk to is feeling deeply right now. Some of it's good, and some not so much, but humans have what Dan calls "useful amnesia" to adapt to any situation. Output and creativity are the lifelines that can keep us connected and progressing in the new virtual world. It's scary to some, but that fear could be the fuel you need to reach the next level. Join us to learn the two necessary ingredients to holding onto the attention you've earned, and why the people you allow in your circle going forward need to pass just...2020-09-0819 minPodcast PayoffsDon't Kiss The RobotAdoption by necessity. The Spanish Flu ushered in the widespread use of the telephone. Covid pushed Zoom to the forefront of our daily communication. But technology is just part of teamwork. Companies that dismiss human input are making a big mistake. In this episode, Dan and Gord discuss how entrepreneurs and ingenuity will lead the new frontier of work for the next 100 years.2020-08-1324 minPodcast PayoffsOur Future Is FriendlySome believe that we're only getting smarter, but intelligence is relative to the era you're living in. Great innovators were just as capable 1,000 years ago as they are today. Jumps in technology are relative too, since the newly invented radio once freaked people out just as much as the holograms of today. We're on the cusp of another big shift in how digital lets us think, work, and play. It's the greatest time in history for self-directed learning that's online, easy to find, and totally free!2020-07-0828 minPodcast PayoffsThe Medium Is Not The MessageThis episode is all about the future post-virus, and the incredible new things the lockdown forced creators to build and improve. It has never been easier to bring a product, service, or SaaS to market. You won't need much skin in the game. If you fail, it might cost you one Saturday afternoon. We're entering a time when privacy will come storming back. Virtual, vibrant, and engaged communities are popping up everywhere. Find one and dive in!2020-06-0420 minPodcast PayoffsThe Great AcceleratorFor the first time in modern history, the whole world has a common enemy. As the virus spread and teams were forced to work remotely, Dan realized that we’ll be five years ahead in our digital capabilities. Even better, we’ll carry this forward into the workplace once the new normal unfolds. Gord explains how Strategic Coach transitioned to a fully remote production team while tripling output, and offers advice on how to stay productive by subtracting something you might not expect. Dan and Gord share why the message is the leader, and technology only supports.2020-04-2923 minPodcast PayoffsSimplify To MultiplyThe latest Coach concept could change the way you work forever. Are you a Simplifier or a Multiplier? Entrepreneurs will naturally engage with one role or the other. In this episode, Dan and Gord explain how choosing your side leads to an awesome structure to your podcast. Gord pulls back the curtain to show how the best radio programs spend their time and how to carry this strategy into a killer performance. Dan shares how his concept can apply to any relationship, and how the biggest brands on earth figured it out to beat the competition.2020-02-2821 minPodcast PayoffsFlawless Habits In A Digital AgeWhat habits can you develop to handle the details so you only focus on a bigger future? Dan and Gord explore the growth of Coach through the clustering of messages using podcasts. Why didn't this work the first time entrepreneurs tried? Gord explains how they went wrong and how they fixed it. Circling back to habits, Dan shares his top three that don't get talked about nearly enough, and why disappearing when everyone is begging for attention is critical to his success. A whole lotta love for Chris Voss, author of "Never Split The Difference" in this episode. We c...2020-01-3128 minPodcast PayoffsIt's A Brand New TuxedoEditing your podcast means you can mess up, fall down, and then try again. Your audience knows this, so they're demanding more value from the time you've been gifted. In this episode, Dan introduces his idea of the TargetCast and explains the most important conversation you're probably not having yet. If your show is off to a slow start, Gord explains why that might be and how to reframe your thinking to fix it. Maybe you just need to fix your wardrobe? After all, we're growing tired of phony things so when the phone starts ringing, you better be...2019-12-3022 minPodcast PayoffsBillion Dollar BabiesMore than half of us trust a podcast to find the product or service we need over every other medium. Why? The old ways were time-wasters, but when people come to you, you become the buyer. Standards are attractive, and we just can't resist someone who's not afraid to walk away. Want proof? Dan explains how his client got a billion dollar check with this mindset shift. How can you take the first step for yourself? Build yourself a pirate ship and find one true fan. The rest comes naturally, and we'll explain in this episode!2019-11-3024 minPodcast PayoffsAnimals Not IncludedLet's circle back to some juicy questions from the Facebook Live broadcast. Dan explains how he switches gears when hosting with Joe Polish or Peter Diamandis, to his solo shows where asking questions beats giving answers. If your industry is regulated to the moon, learn how to podcast with confidence and keep yourself out of trouble. If you do get complaints, Gord explains how to navigate around them and keep the peace. What happened when Gord's radio show helped stray cats find homes? Everyone was thrilled, with one exception. Give this show a spin and you might never lose...2019-10-3123 minPodcast PayoffsFacebook Live RewindIf you missed the recent Facebook Live broadcast, catch it here in podcast form! Learn some key insights on how to get started in podcasting, and also how to keep the momentum going once you have. Gord shares the top spots to feature your new show, and Dan explains how to plan for a foolproof broadcast with anyone you'd like. Join us to find out how we do it at Strategic Coach!2019-09-3025 minPodcast PayoffsSo Relevant, They Can't Resist YouThe top skill to have for great interviews and even better conversations has nothing to do with what's coming out of your mouth. And it's no secret that to be interesting, you have to be interested. Dan and Gord share how focusing on their answers rather than your questions will lead people back to you again and again. How can giving away your content for free lead to bigger growth and soaring profits? It all comes down to one simple reaction. Join us to find out what that is!2019-08-2825 minPodcast PayoffsThat Fruit Is Poison (And Other Useful Stories)Humans crave stories—not only for entertainment, but also to stay alive. Dan and Gord discuss how this tradition evolved from our earliest ancestors and why storytelling is the most important skill to master when conveying your message or convincing a crowd. Facts and figures are fine, but no one can resist an amazing story. Join us to learn how your audience grows when you allow your guests to shine.2019-07-1822 minPodcast PayoffsPlan For A Perfect LaunchJoin Dan and Gord to learn the structure that answers the most important questions before launching your own show: How do you pick the right partner? How can you build a logical flow? What's the most important detail that separates success from failure when you're trying to be heard in a sea of noise? Join us to find out!2019-06-1923 minPodcast PayoffsFirst FrameworkIn the first episode of Podcast Payoffs, hosts Dan Sullivan and Gord Vickman outline the history and strategy behind podcasting as a powerful platform. Podcasting has grown to become an exponential tool to build trust and share your story around the globe to a loyal audience. Dan and Gord also share an outline on how Podcast Payoffs will help you become a better speaker, listener, and coach to your prospects and clients.2019-05-3132 min