Shows
Martial Arts Business PodcastWould the Person I Want to Become Do This? - Graham ToddWhat are you doing right now? Who do you want to become? Would the person you want to become do what you're doing right now? If your answer is "NO!", it's time to look inward.
In this episode, Gordon is joined by Graham Todd as they discuss how Graham has got to where he is today and why it took so much bloody work!
Spaghetti Agency's Website: https://www.spaghettiagency.co.uk/
Graham's LinkedIn: https://www.linkedin.com/in/socialmediatodd/?originalSubdomain=uk
Graham's Instagram: https://www.instagram.com/socialmediatodd/
...
2024-04-3049 minMartial Arts Business PodcastMake an Offer SO GOOD They CAN'T Say NoAre you offering people deals that are good but might not bring people in? Go all the way, make offers that people physically cannot refuse. Gordon goes into more detail today.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial ar...
2024-04-0210 minMartial Arts Business PodcastYou Don't Have to do EVERYTHING, Carl DenneAre you obsessed with doing every single thing in your business? You should stop, delegate some tasks to people who are better suited to it, stop using your time and use other peoples time.
In this episode, Gordon is joined by Carl Denne as they discuss how passing tasks to other people has helped them in their businesses and some of the negative aspects of owning a martial arts business.
Hastings Kickboxing Academy's website: https://www.hastingskickboxing.com/
HKA's Instagram: https://www.instagram.com/hastings_kickboxing_academy/?hl=en
VALUABLE RESOURCES
2024-03-2635 minMartial Arts Business PodcastYou Need a Purpose in Your Life, Paul MortPaul has been to the lowest of lows, staring out at the edge of a cliff, thinking "If I jumped, no one would care", from there he's dragged himself back up and even higher.
Today, Paul and Gordon are here to tell you that you NEED a purpose.
Paul's Last Book on Audible: https://www.audible.co.uk/pd/Paul-Mort-Will-Save-Your-Life-Audiobook/0008465681
Paul's Instagram: https://www.instagram.com/paulmortofficial/
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business...
2024-03-1934 minMartial Arts Business PodcastSTOP Worrying About Other PeopleStop worrying about the martial arts business down the road, you need to focus on you. You are the best martial arts business in your area.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has ov...
2024-03-1204 minMartial Arts Business PodcastFacebook Adverts Made SIMPLEAre you someone who believes that Facebook doesn't want you to succeed when you pay for adverts on there? You're wrong.
In this episode, Gordon explains why Facebook want you to succeed and how you can succeed when using facebook adverts to boost your martial arts business.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling...
2024-03-0511 minMartial Arts Business PodcastWhat the F&^K are you doing?!Seriously, think about it. What are you doing? Sometimes this question can make you realise that you are NOT doing a WHOLE lot that you should be doing. Think about it.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial ar...
2024-02-2703 minMartial Arts Business PodcastLeading Your Team to be World-ClassHow is a team working under you going to be world-class if you don't believe without a shadow of a doubt that you are world-class? You need to wake up and suck it up for your team every single day to keep morale up and ultimately to rise your team into the world-class.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham...
2024-02-2008 minMartial Arts Business PodcastIce baths - Being your BEST self!You need the best way to decide on the biggest decisions in your life, for Gordon, he jumps in an ice bath, decides and never looks back, hear the importance of ice baths in this episode.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He...
2024-02-0605 minMartial Arts Business PodcastBuilding WORLD-CLASS Teams!It's not enough to just gather a group of people that have to work together. You have to WORK if you want a world-class team in your organisation. Gordon talks you through the process today.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has h...
2024-01-3011 minMartial Arts Business PodcastAbove and Below the LineAre you asking yourself how you can be better, or are you endlessly blaming other people for some of your shortcomings? Gordon asks you this very serious question in this episode.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial ar...
2023-12-2605 minMartial Arts Business PodcastWhat’s your real reason?In this episode, we ask the all important questions:
Why do you own the business that you own?
Why is it such a necessity in today's world?
Of course you want more money, everyone does, but what is your deeper purpose for doing what you do every single day?
By looking closer and consciously answering these questions you'll get the clarity that's so easy to lose.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
M...
2023-12-1907 minMartial Arts Business PodcastConnection at ChristmasChristmas isn’t down time, it’s game time!
Do you tend to settle down over christmas? Check the statistics of how many people start going to the gym in January of any given year, there is NO reason to slow down now, this might be the best time to be working as hard as you can over the entire year, Gordon explains in more detail today!
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
ht...
2023-12-1210 minMartial Arts Business PodcastChristmas Sales mean Business!A lot of business owners decide that christmas is when their marketing should start slowing down, but Gordon believes that doubling down on your marketing and shoving christmas deals out there is going to be WAY more profitable both short and long term.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts Business Mastery Community -
https://www.facebook.com/groups/1564691497166100/
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion...
2023-12-0508 minMartial Arts Business PodcastMental Toughness - Getting back on the right path.As a business owner it can be easy to lose focus on the most important things in your martial arts business, instead you can get hung up on other things and you might need someone/something to put you back on the right path... This is your something.
In this episode, Gordon asks you, what is your reason, and explains why mental toughness in business isn't dissimilar to mental toughness in learning martial arts.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
...
2023-11-2807 minMartial Arts Business PodcastSuper Simple wins the Marketing gameWelcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you Super Simple Ways to win the Marketing Game.
Do you get stuck in the weeds of complex marketing? DON'T, simple marketing is more accessible for everyone and won't involve as many hurdle's!
During this episode, discover how simple marketing is going to propel your business and is going to cause you WAY less hassle.
VALUABLE RESOURCES
The Business of Martial Arts -
https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007
Martial Arts B...
2023-11-2111 minMartial Arts Business Podcast5 Summer Essentials For Maximum Growth & ImpactWelcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you the 5 Essentials You Need To Know This Summer For Maximum Growth & Impact.
Gordon explains why you should see a massive influx of students during the summer and how to retain your students, have a great community spirit and have a kick-ass summer in your business. Learn how to leverage the exposure of your school, change it up, mix it up and serve your community.
Discover how to be creators and promote your school while leveraging your classes., excite them...
2023-05-2413 min
Martial Arts Business PodcastBuilding Your Martial Arts TeamGreat martial artists aren’t always great at everything else. Join Gordon on the latest episode of The Martial Arts Business podcast as he explains the value in building a team, which areas to focus on to grow your school and why you need to let go of control to do so.
KEY TAKEAWAYS
Great martial artists are not necessarily great at sales, accounting, marketing or other essential aspects that truly make a business a business. And far too often school owners end up doing everything themselves because they see hiring a te...
2022-03-1615 min
Martial Arts Business PodcastHow to Retain More MembersRetention is about providing world-class customer service and memorable experiences. Learn how to grow your school and retain your members in today’s episode of the Martial Arts Business Podcast. Find out why retention starts with onboarding, how to create a roadmap for your members and why the experience is fundamental to your members.
KEY TAKEAWAYS
You’ve got to have a balance of members if you want to grow your school. You need to be signing up more new members than existing members leaving but this can be hard at scale. So y...
2022-03-0915 min
Martial Arts Business Podcast10 Things to Conquer in 2022Discover how to achieve your goals, dreams and desires in 2022 in this episode of The Martial Arts Business podcast as Gordon shares with you 10 things that will help or hinder your business. Learn how to overcome fear, create positive habits, block out negative opinions and stay disciplined.
KEY TAKEAWAYS
Having the belief to achieve the goals you set out in your school is essential to success. You need to map out a step by step plan, focus on them and believe that you will reach them. Belief in results makes...
2022-03-0217 min
Martial Arts Business PodcastTraining ProgramsTraining programmes can enhance your school and help your members grow and develop. In today’s episode of The Martial Arts Business podcast, Gordon explains the value in transforming your classes into programmes and giving your members natural progression.
KEY TAKEAWAYS
Changing the way you structure your school, transforming classes into programmes. Programmes give your member a clear route of progression and help them work towards the desired outcome.
By investing in beginner, intermediate, and expert level 12 month programmes you will be able to upsell your members onto the next programme and in...
2022-02-2312 min
Martial Arts Business PodcastSelling is servingFear of sales comes from the fear of rejection. In today’s episode of the Martial Arts Business podcast, Gordon explains the serve, sale, close formula to growing your school, retaining more members and increasing your revenue. Learn why you never have to sell if you provide world-class service, how to overcome the fear of selling and why by focusing on selling you’re not a ‘sellout’.
KEY TAKEAWAYS
There’s often a fear around selling in the martial arts industry as for members it’s most likely a hobby. The fear comes from r...
2022-02-1618 min
Martial Arts Business PodcastIntroducing Systems Into Your SchoolSystems run businesses and business owners run the systems. Join Gordon as he dives into the systems and operations you need to take your martial arts school to the next level. Learn how to automate processes, generate more time money and freedom and evolve your business.
KEY TAKEAWAYS
Putting the right systems and operations in place you will generate more money and freedom and your business will be able to be run quickly and smoothly by your team.
The right systems can revolutionise your martial arts school. Sales systems help...
2022-02-0910 min
Martial Arts Business PodcastInterview with founder of Banks’ Martial Arts Academy, Thomas Banks.Join Gordon as he interviews the owner of Banks' Martial Arts Academy with over 600 members, Thomas Banks. Together they discuss what it takes to start, grow and scale a martial arts business, how systems and operations can help to build your business and why focusing on your own vision and providing your members with world-class service is essential to success.
KEY TAKEAWAYS
It becomes easier to sell and gain more members when you have a packed timetable of popular classes and you can diversify the types of classes later on, you need to smell...
2022-02-0228 min
Martial Arts Business PodcastSelling is a Skillset You Can LearnYou don’t have to ‘sellout’ to increase your revenue. Join your host Gordon as he explores the art of selling, how to create a sales mindset in your martial arts school and why your members are screaming out for the opportunity to purchase more from your programme. Learn how to overcome the stigma of selling, sustainably grow your business and become a black belt in business.
KEY TAKEAWAYS
One of the most important skills in generating revenue for your school is the language that you use. Too often people at the top of their...
2022-01-2609 min
Martial Arts Business PodcastMindset Fundamentals And Overcoming FearEverything in business and in life is mindset and it’s the key to success. Discover how to overcome self-limiting beliefs and fear to take your business to the next level. Learn how to shift your mindset and build your foundation to success in today’s episode of The Martial Arts Business podcast.
KEY TAKEAWAYS
Every single person on the planet has the ability to achieve anything that they choose and the difference is the mindset around that. There are two things stopping you from taking your business to the next level and...
2021-12-2216 min
Martial Arts Business PodcastGaining Strength and Motivation After Losing Everything - Interview with Carl DenneThe pandemic and lockdown has been tough for all business owners and the fitness industry has been no exception. Join Gordon today as he speaks to Carl Denne who shares his inspiring story of how after losing everything he was able to rebuild his martial arts business and with the support of his mentors, created a brand new studio during the pandemic. They discuss finding the strength to rebuild a business, the importance of surrounding yourself with like minded people and how they can help pull you up in times of need.
KEY TAKEAWAYS
...
2021-03-1532 min
Martial Arts Business Podcast”I Just Wanted to be a Martial Artist” - Interview with 7th Degree Black Belt Master; Matt FiddesToday, Gordon is joined by one of the most respected experts in the martial arts world, 7th Degree Black Belt Master in TaeKwonDo, a former security guard for Michael Jackson and PT to the stars, Matt Fiddes. Together they discuss the value of personal branding, how to embrace new techniques as well and how important it is to help people along the way.
KEY TAKEAWAYS
You have to learn to accept bringing new ideas, embracing new techniques and listening to what parents want. The parents do not care less how many championships you have won or...
2021-02-241h 41
Martial Arts Business PodcastHow To Get That Winning Mindset.Has lockdown left you feeling a little bit down in the dumps? Join Gordon today for yet another motivational episode as he tells you how to turn your mindset into a winning one. Today Gordon discusses how a winning mindset is subjective to you as an individual, the importance of utilising your time and how daily habits help create your reality.
KEY TAKEAWAYS
It is really important in these times to focus on mindset and being a winner. Without a winning mindset you are not going to win. Winning is not about having the...
2021-02-1716 min
Martial Arts Business PodcastHow To Elevate Your Business Virtually - Interview with David WalshAre you wondering how to elevate your business virtually through Lockdown 3.0? Join Gordon today as he and YouTube expert David Walsh discuss how you can achieve great things for you and your business and reach the masses. Discover how increasing your average watch time can boost your overall rankings, how to make a profit from YouTube and how to utilise YouTube Shorts to make your channel blow up.
KEY TAKEAWAYS
YouTube is owned by Google and therefore it gets ranked highly on the Google search engine. YouTube is also the most used video platform...
2021-01-2738 min
Martial Arts Business PodcastThe Importance Of This One Thing To Help You In Life And BusinessJoin Gordon as he discusses how to get the most out of each and every day and why changing the language you use towards yourself can make or break your personal and professional success. Tune in to find out why changing ‘I can’t’ to ‘I haven’t yet learned’ can help you go from strength to strength in your business career, how there should only be ‘do’ and never ‘try’ and why we can only achieve what we truly believe.
KEY TAKEAWAYS
It is really important to look at how you as a leader develops in y...
2020-09-0213 min
Martial Arts Business PodcastOne is FREE! Facebook Marketing Tips For MA SchoolsThe current and upcoming global recession is most likely weighing heavy on your mind and has left you wondering how you can grow your business throughout this. Join Gordon as he shares with you his free marketing tips which can allow your business to grow throughout the recession. Learn the importance of following up on old leads, communicating with other local businesses as well as giving back to others in the community.
KEY TAKEAWAYS
You either sign up for the recession or you don’t and that is entirely your choice. The reality is yo...
2020-08-2616 min
Martial Arts Business PodcastYour Requirements for SuccessIs there a checklist for the ultimate success?
There isn’t. But according to Gordon, the baseline is the same for everyone—the first box that needs to be ticked is about introspection. Are you really ready to serve other people? We must look internally first. Because when we feel confident with ourselves, it emanates outside.
Today, on the latest episode of the Martial Arts Business Podcast, we learn how to be true to ourselves and be attractive. What does Gordon mean by this? How does this help people enrol in your martial arts school? Tune...
2020-06-2412 min
Martial Arts Business PodcastBuilding a Martial Arts School with FreedomIn this episode of the Martial Arts Business Podcast, Gordon discusses the importance of building a martial arts school with freedom. As a business owner, you don’t have to be hands-on all the time. You can have your own time doing the more valuable tasks if you choose to leverage it. That’s right, let the more skilled people do some of your tasks, so you can focus more on growing your Martial Arts School!
The first step in getting back your freedom is to ask yourself: What am I doing every single day in my busi...
2020-06-1016 min
Martial Arts Business PodcastMartial Arts Marketing Conversion FunnelHow can a martial arts school attract more prospective students?
Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, service.
This is a very strategic tool that dojos can utilise. We’re in a tough time right now, let’s ensure our presence is bigger than ever. Discover more about the martial arts marketing conversion funn...
2020-06-0316 min
Martial Arts Business PodcastUsing This Important Tool To Build Your Martial Arts School Brand – with Zara PhythianGordon talks to fellow academy founder, teacher and actress, Zara Phythian, about the value of video in marketing your school, and the many creative ways in which you can use it to create a deeper sense of trust between you and your target audience.
Key Takeaways
Zara has been in martial arts for over twenty-five years, opening her first academy in 2007. Her passion lies now in teaching, as well as acting as a stunt performer in TV and film.
Having a team behind the scenes who work from the same page, and who recognise the goals...
2020-04-0123 min
Martial Arts Business PodcastThe Martial Arts Business Essentials‘These elements are the business essentials that you can build your martial arts school on’
Gordon shares great advice on essential business steps that should be part of any Martial Arts school’s process and routine daily, weekly and monthly to build business growth.
If you are starting out or wanting to grow your business these 5 business essentials are the elements that together are all you need to grow successfully.
This is a great episode packed with valuable content for any Martial Arts School Owner, listen in and find what the essentials are and wh...
2020-03-2517 min
Martial Arts Business PodcastHow to Create ChangeChange can be a tough thing to embrace, as we are all creatures of habit. But fortune favours the brave, and success tends to follow the people who risk that necessary change in search of growth.
In this week’s important episode, Gordon talks you through the factors that might be inhibiting your own growth, and issues a challenge that may change your entire life.
Key Takeaways
Without change we cannot grow. Fear keeps us rooted to the spot for much of our lives. But true development only comes when we embrace the new, an...
2020-03-1817 min
Martial Arts Business PodcastFacebook Tip - A Trick That Will Help You For FreeMost people use Facebook to post pictures or chat to their friends, but there’s a whole world of untapped potential there too, especially if you want to promote your martial arts school!
Gordon has a wonderful tip for all you Facebook users; one that’ll help you to boost your school’s visibility in no time. It’s simple, quick, effective, ingenious, and best of all free to use. Listen in on this week’s show to find out what it is...
Key Takeaways
Facebook’s algorithm loves a share, a like/love and a commen...
2020-03-1113 min
Martial Arts Business PodcastThe Fortune is in The Follow upYou probably have thousands of pounds in old leads because you’ve not followed up. In this episode Gordon explains how you can bring in more clients by following up leads. He also discusses the importance of re-engaging with people.
KEY TAKEAWAYS
It’s important to get back to people and following up on things you do. Keep following up persistently.
Keep engaging with people who haven’t engaged in a while and ask them questions because you’ll find you’ll gain clients from visiting old leads.
It’s your job as a business own...
2020-01-2214 min
Martial Arts Business PodcastInstagram Expert Training with Chris TaylorInstagram is by far one of the most popular social networks on the planet, but what if you’re the kind of user who doesn’t really use it to its full potential? How can this incredibly popular network help you to further your own brand?
In this very special episode, Gordon is talking all things Instagram with expert, Chris Taylor who talks about his unorthodox Instagram journey, and the ways in which you can use it to energise and grow your business and brand.
Key Takeaways
Chris’s Instagram journey was somewhat unconv...
2020-01-1522 min
Martial Arts Business PodcastPaying in Full Options, Should You be Doing this in your Martial Arts School?Today Gordon is talking about ‘pay in full’ options for membership at your Martial Arts School
Over the years Gordon has been anti paying in full for a year’s membership for a number of reasons but he’s come to realise you can do this in a very congruent way in your martial arts school.
In this episode, he shares how the mindset of customers has changed and why Martial Arts Business owners need to adapt their strategies to meet changing mindsets and continue to serve their customers well.
KEY TAKEAWAY...
2019-12-1314 min
Martial Arts Business PodcastBelieve in your value! Interview with Matt Elwell, Founder of The Elite Closing AcademyWhat do you believe in?
We can’t sell when we don’t believe in what we’re offering. Believe in yourself, your talent, your services, so they could also believe in you—therefore, enrol in your MA school!
In this episode of the Martial Arts Business Podcast, Matt Elwell, the ultimate expert in making sales and closing deals comes back to the hot seat just to say, “Believe in yourself!” That’s right, quite basic, if we’re being honest, but it’s the most difficult and complex thing to do, especially if we lack confidence an...
2019-12-0627 min
Martial Arts Business PodcastHow Martial Arts School Business Owners can Generate Effective leads from LinkedIn & YouTube‘It’s about positioning yourself in the right place to attract the clients you want’
Gordon joined by two extremely wonderful human beings who share their strategies for LinkedIn and YouTube
Sam Rathling is phenomenal at driving traffic to your platform and has been teaching LinkedIn for over ten years specialising in helping small businesses and corporates to generate leads from the LinkedIn platform.
David Walsh is a ‘YouTube extraordinaire’ who has a background in martial arts winning medals all over the world before creating the biggest taekwondo production company in the world. He now wor...
2019-11-2225 min
Martial Arts Business PodcastYour BIG Asset!When your martial arts business grows, there will come a time in which it will become difficult for you to manage the daily operations on your own. You’ll need people to go on board with you, and, believe it or not, they’ll be a big asset that will help you in your success.
Today on the Martial Arts Business Podcast, Gordon debunks all the myths you believe in having a staff. Hiring a staff isn’t a bad decision at all. In fact, it is the best and most beneficial decision you’ll ever make as you s...
2019-09-2025 min
Martial Arts Business PodcastMartial Arts is Life, Life is Martial Arts – Pearls of Wisdom for the JourneyIn this very personal episode, Gordon talks about his journey. He discusses the congruency between building a Martial Arts business and life, sharing his own personal learning and experiences.
Every day is a new chapter in the journey, a new space to learn and Gordon shares the importance of being happy on the journey and the crucial elements that we should all aspire to develop as we travel through life and build success.
KEY TAKEAWAYS
Celebrate - your greatest success is that you are alive, every hour is a gift. Many of us...
2019-08-1431 min
Martial Arts Business PodcastHow to Enrol More Students – This Powerful Strategy Works!‘Often those booked in a for a trial don’t turn up because they don’t know how great you are and don’t know what your school can offer’
Gordon explains how to enrol more students in this ‘must listen’ episode for any Martial Arts School Business.
People buy ‘the experience’ and customer service, Gordon shares in detail how you can provide these effectively building rapport and a relationship with potential new students. If you want people to know what you can offer at your MA school and enrol more students then listen in now and build your...
2019-08-0926 min
Martial Arts Business PodcastSell and Serve with Your Heart‘Challenge your thinking about your sales process and your patterns, how big is your gap to being an elite sales closer?’
To become a better school owner, sales and closing are important skills that help MA entrepreneurs serve their customers more fully and change their lives.
When the sales process is clear, logical and optional for people that need what you do closing a deal becomes a pleasure.
KEY TAKEAWAYS
I believe in humans and I believe you must sell and close with your heart.
I connect logic and emotion to your sale...
2019-08-0240 min
Martial Arts Business PodcastL.E.G.I.T The Martial Arts Growth FormulaeLearning how to become a black belt in business is now easy. Thanks to Gordon!
In this episode of the Martial Arts Business Podcast, Gordon shares his own Martial Arts Growth Formula—L.E.G.I.T. It stands for Lead Generation, Effective Prospect Process, Great Conversations, Increasing Your Sales, and Total Added Value. All aspects are important so make sure you don’t miss a single one and you know how to handle each effectively.
If you’ve acted each part of the process, then you’re good to go! It’s now quick and easy t...
2019-07-2629 min
Martial Arts Business Podcast3 Essential Processes to Grow Your Martial Arts SchoolWelcome to everyone listening across the world, in this episode Gordon is sharing the essential elements to running and consistently growing your school.
He explains in-depth the elements and steps that must be fulfilled consistently to ensure you have a constant stream of leads for your Martial Arts School.
These are 3 obvious elements and simple but are you consistently doing them?
KEY TAKEAWAYS
The 3 vital elements that must be actioned constantly are;
Leads
Customer service
Trials
The most important part of any business is...
2019-07-2429 min
Martial Arts Business Podcast5 Great Questions to Ask in Your Martial Arts Business to Continue to GROW‘These questions are a great way to really understand the type of customer you want and how to make the changes that will attract them to you’
Gordon is live, in this episode, with 5 questions that every martial arts school business owner should be asking themselves.
The power of these questions lies in how they encourage great dialogue and inspire growth and development for moving forward in your martial arts business. Listen in and find out about the ‘5 simple questions that get great results’
KEY TAKEAWAYS
Great questions get great resu...
2019-07-1918 min
Martial Arts Business PodcastHow Mick Crossland Grew His School by 185 Members in Less Than 1 MonthBeing a world champion has long been a childhood dream for Mick Crossland. So, when he finally started achieving it, he knew then that he needed to give back. He decided supporting children and young people to achieve their dreams through his newly built martial arts school.
Mick, our guest in this episode of the Martial Arts Business Podcast, is the former ICO World Super Middleweight Kickboxing Champion. Today, he gets interviewed by his own mentor, Gordon, about the overwhelming development of his MA school in less than one month. He isn’t as business-savvy as others ar...
2019-07-1234 min
Martial Arts Business PodcastIvan Rolls – From Bullied To Black BeltGordon talks to Ivan Rolls, the creator and developer of ‘Bullied To Black-Belt’, a course of instruction designed to help bullied youngsters who may be having trouble dealing with the mental aspect of being bullied.
By examining his own legacy, and by reflecting upon his own experiences, Ivan came to the realisation that by instilling the core values and principles of martial arts into children, he could help shape a healthy, confident generation; one able to stand up to bullies not just for themselves, but also on behalf of others.
Key Takeaways
Ivan began in m...
2019-06-2115 min
Martial Arts Business PodcastWhat To Do When The Summer ArrivesSummer can be a challenging time for many martial arts training business owners. Members can be on holiday, intent on relaxing more and exerting themselves less, or suddenly facing issues such as childcare. This can leave your member lists suddenly depleted, and classes a little emptier than usual.
But by following Gordon’s advice and adopting a few simple strategies, you can creatively ensure that your classes remain full, and that your student’s enthusiasm remains high!
KEY TAKEAWAYS
Summers can be a challenging time when it comes to member retention. Many see this peri...
2019-06-1918 min
Martial Arts Business PodcastMatt Chapman InterviewGordon Burcham interviews Matt Chapman, owner of MittMaster online course. Matt Chapman talks about how he challenged and pushed himself to do something more different than a regular Martial Arts lesson or course and take it online. He talks about how it enables accessibility for those keen to learn Martial Arts. It also aids potential and willing instructors to create online courses, all prepared and trained with the help of Matt Chapman. He specifically talks about the capability of putting one's life's work in terms of teaching and coaching on video and leaving behind a legacy forever. Moreover, the...
2019-06-1420 min
Martial Arts Business PodcastAn Essential Strategy to Create More Leads on FacebookIf you’re still stuck in traditional marketing strategies, then it’s time to sit down and re-evaluate if they’re actually giving the best outcomes. For your Martial Arts School to start skyrocketing, you have to master the art of online marketing.
So, in this episode of Martial Arts Business Podcast, Gordon shares excellent strategies and steps that you can incorporate in your own business. Remember that people can quickly get sick of your gimmick if you come forward to pushy about selling. Start learning about content marketing; it’s cheap, increases your followers, and promises more sig...
2019-06-0521 min
Martial Arts Business PodcastGo Forward & Smash itThere’s no room for idling and going back when you want to grow your martial arts business. So, how do you make sure that you’re always in momentum?
In this episode of the Martial Arts Business Podcast, Gordon gives you a rundown of what you could do so you can create and maintain your momentum in growing your business. If you want to be successful, you have to do whatever it takes to keep your energy and focus high. Stay motivated in achieving your goal so that there’s constant progression. If you have to remove...
2019-05-1717 min
Martial Arts Business PodcastThe Digital Age; Get Back to Basics in Your MA SchoolThere’s so much noise online, so how do we make sure that your voice not only reaches the ears of the people but also stays with them once they get off the Web?
In this episode of the Martial Arts Business Podcast, Gordon urges you to shake things up in your marketing scheme. Discover why you should have a mix of traditional and digital marketing tactics to reach and maintain a broader audience. The most important thing that can set you apart in the digital age is always to close it with face-to-face meet-ups. Human connection is...
2019-05-0821 min
Martial Arts Business Podcast10 Facebook Fundamentals That Will Help Market Your M.A. School‘You need to create a fire and keep it going’
How can we use Facebook successfully?
It is like any platform it is continually evolving and being able to use it to market your business effectively is vital
The more money you spend the more people you reach, the more you reach the more people will take action and make an enquiry. The more enquiries you have the more bookings you will have and in turn the opportunity to turn those prospects into customers.
Listen in now to hear the 10 fundamentals that...
2019-04-2623 min
Martial Arts Business PodcastThe Importance of Serving, Selling & Closing in Your M.A. School .. With Gordon Burcham and Matt Ellwel!Businesses should be good at serving, selling, and serving. Yes, all three of them.
If your martial arts business is struggling on how to close deals specially or don’t know how to balance them, then this episode of the Martial Arts Business Podcast is for you.
Today, Gordon is joined by Matt Elwell, the Co-Founder of The Elite Closing Academy, to talk about increasing and closing your sales. Discover why closing is a big frustration for most salespeople and how you should overcome this fear. There are better ways on how to do the sa...
2019-04-1734 min
Martial Arts Business PodcastEXPANDING Your MA School With The BasicsIf we get stuck and don’t know what the next move is, it might be high time that we do a reset and go back to the basics. Maybe, we’ve been stressing out ourselves lately and has been causing the martial arts school harm rather than development.
It’s time to simplify things and stop overcomplicating them.
In this episode of the Martial Arts Business Podcast, Gordon wants you to evaluate where you are and where you’ve been at considering the state of the martial arts school. He emphasises the importance of putting...
2019-04-0523 min
Martial Arts Business PodcastPowerful Retention Tips For Your M.A. SchoolTimes are different now, students have a lot of choices to do in their free time or if they just want to explore a new hobby. It has become harder for the martial arts schools to retain their students lately.
So, in today’s episode of the Martial Arts Business Podcast, Gordon gives powerful retention tips for your MA School. We already know how difficult it is to attract the students to enrol in our classes so we must put double our efforts to keep them interested in your services. And, not only do you retain your st...
2019-04-0327 min
Martial Arts Business PodcastHow to Make More Sales & More Money in Your M.A. School With no Extra TimeWhen someone comes in the doors of your martial arts school, make sure that you get it done, and you close the deal.
In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of selling and closing deals so that you can make more money. Selling is serving. When your martial arts school is sustainable enough, you could offer more services to more students. Discover today some tips on how to attract people to avail your courses and not push them away. If someone’s interested in taking your classes, selling them the best yo...
2019-03-2921 min
Martial Arts Business Podcast#058 Create More Time, More Productivity in Your MA School
‘You can listen to this and do nothing, or you can listen to this and apply it now. You’ll create
more freedom and feel better about yourself’
Gordon explains how he has learnt to create more time by being disciplined and focused. If you feel there is never enough time to get things done then listen in and act now to create systems and the consistency that you need to move your business to the next level.
KEY TAKEAWAYS
If you can get more out of an hour or a minute...
2019-03-2721 min
Martial Arts Business PodcastBringing Martial Arts Prospects Back From The Dead‘There is a longer game to play, you have to resurrect those old prospects that seem to be dead and buried. You’ve got to be constantly marketing all of the time.’
How many potential customers do you have on your lists that you haven’t converted?
In this episode, Gordon tackles how to nurture the prospects you are leaving on the table and convert them to customers. He explains why these prospects are so valuable to you and how you can get them over the line successfully, listen in now and get started today!
2019-03-2222 min
Martial Arts Business PodcastThis 1 Thing Can Help Get Freedom in Your MA SchoolTips in Managing and Growing Your Staff In Your Martial Arts School
Most (if not all) successful business owners have the best and most effective team along with their side.
Today, Gordon gives us incredible tips on how to build, manage, and grow the team/staff for business owners. Gordon, himself, has led a great team in his businesses. The beautiful thing is despite his team being small, he and his staff have managed to stay on track and head on in the right direction of their martial arts school’s vision. Gordon emphasises that al...
2019-03-2031 min
Martial Arts Business PodcastPlanning, Discipline and Execution: Success Formula For Your Martial Arts SchoolIf you know nothing about the key elements needed to manage a successful Martial Arts School, then you will FAIL.
Today on the Martial Arts Business Podcast, Gordon ensures that your martial arts school will be the best in your area and financially successful. There’s no room for failing especially if you want to grow your students to impart more martial arts knowledge and skills.
Discover the success formula; all you need are three things: planning, discipline, and execution. Gordon dissects these three so listen in now. Just make sure that you’re willing to d...
2019-03-1318 min
Martial Arts Business PodcastMaking Money from your Martial Arts SchoolWho says you can’t earn more money from your martial arts school while you maintain high teaching standards?
Don’t let them get to you.
In this episode of the Martial Arts Business Podcast, Gordon gives you great tips on how to make more money from your martial arts school. You just can’t rely on the tuition that your students pay since that won’t be sustainable in the long-term run. If you really want to make a greater impact and reach more students, then you better learn various revenue-making strategies. These have been pro...
2019-03-0818 min
Martial Arts Business PodcastLeadership in YouLEARN TO LEAD YOURSELF
In this episode, Gordon provides us with an insight into the vital importance of understanding and learning to lead yourself so that you can be an effective leader of others.
If you want to understand more about how to be a leader who can successfully influence others listen in now.
KEY TAKEAWAYS
The Importance of being a leader
Being a leader is not only about leading others but also about learning to lead yourself.
Human beings are not always good at leading themselves...
2019-03-0611 min
Martial Arts Business PodcastThe Power of The 5W’s in MarketingIn this episode find out about the vital 5W’s formula for marketing. Gordon explains the power of the 5W’s and how you can effectively use them across all your marketing strategies successfully.
It’s essential that you get marketing right and this tried and tested formula is a brilliant way to ensure that you do every time, listen in now and get started.
KEY TAKEAWAYS
These 5 ‘W’s’ can be used as a formula across lots of different platforms for marketing. You must understand not only who your target audience is, but also what th...
2019-02-2718 min
Martial Arts Business PodcastYing And Yang With Chris JonesIn this episode, Gordon discusses the ying and yang of martial arts and the really cool people with Chris Jones fellow Martial Arts Podcaster. Chris shares his journey and they discuss where next for the Martial Arts Business. Listen in to find out more.
KEY TAKEAWAYS
Where did it all start for Chris Jones?
I saw people going to Martial Arts classes and people on television I attended an MA demonstration and never looked back.
A career as a stunt man
I was captured by the performance element of...
2019-02-1529 min
Martial Arts Business PodcastInterview With Movie Actress And World Class Martial Artist Zara PhythianINTERVIEW WITH SUPERSTAR ZARA PHYTHIAN
In this episode, Gordon interviews Martial Arts Superstar Zara Phythian a powerhouse in the MA world.
To find out what it takes to run a successful Martial Arts School, a business and work as an Actor whilst continuing with your training tune in.
KEY TAKEAWAYS
Background
I began Martial Arts classes when I was 7 and started competing at 13 years old. I was 20 when I opened my own Martial Arts School.
I was scouted and as a result, travelled to the US to be in...
2019-02-0635 min
Martial Arts Business PodcastSCREW IT lets DO ITIn this episode, Gordon answers questions from his Martial Arts Business Facebook community and shares with us a powerful mantra that we can use to take action and move forward now!
Listen in to find out what you can do in your business now, to make sure that 2019 is the year you are moving up to the next level.
KEY TAKEAWAYS
Screw It, Let's Do It
If you decide to start something take action right away. Don’t underestimate what you can do, but recognise the biggest challenge is taking the first step, so...
2019-02-0135 min
Martial Arts Business PodcastThings You Need To Maximise Your MA School in 2019 and BeyondDo you get flustered of what to do next for your Martial Arts School? For most of us, New Year means New Plans.
In this episode of the Martial Arts Business Podcast, Gordon lists the 10 things you need to consider when you want to maximise your MA School this year. It’s okay to admit that you’re still having doubts and even don’t have definite plans for the entire year. Let Gordon help you about it. Growing your martial arts business is a serious matter. It’s a process that involves thorough preparations and planned paddling...
2019-01-3031 min
Martial Arts Business PodcastGo & Create it; Be The PiccasoMaking your New Year’s Resolution isn’t overrated. This helps you commit to your goals – small or big – for the entire year If you haven’t made your list yet, it isn’t too late!
In this episode of Martial Arts Business Podcast, Gordon is persuading you to be bolder and dream bigger for the year 2019. This is the right time to set to achieve more goals, aim for self-growth, and grow your business. Don’t mind the people who say making up a list of goals at the start of the year will not work. It will… You j...
2019-01-2510 min
Martial Arts Business PodcastGordons Passion PostThis episode sees a very passionate Gordon explain the vital importance of perception when presenting and marketing your Martial Arts school. He explains why it’s crucial to ‘get out of your own egos way’ in order to increase your customer base and realise the potential of your business.
KEY TAKE AWAYS
Image is everything and key to the type of people you will attract to your business. There are both individual and franchise martial arts businesses’ and it’s important to look at the different ways each does something well. Everyone has something to great to offer.
...
2019-01-0915 min
Martial Arts Business PodcastHow to get 2019 Off to a Flying StartWelcome back to the Martial Arts Business podcast with your host Gordon Burcham. In this episode, Gordon goes through the various ways you can get your Martial Arts school off to a flying start in 2019. Gordon goes through the key elements of how to look back at 2018 with gratitude, understand your own reason ‘Why’ and how to set stretch goals for 2019? Get your 2019 off to a flying start with these key skills and tools.
Key Takeaways
Where Have You Been In The Last 12 months? December is a great time to reflect on the previous year. Refl...
2018-12-2818 min
Martial Arts Business PodcastUsing Facebook Live to Grow Your SchoolWelcome back to the Martial Arts Business podcast with your host Gordon Burcham. In this episode, Gordon gives you the essential skills, and top tips to make Facebook Live videos an essential part of your marketing strategy. Live videos get the best engagement on Facebook so can’t be ignored. Gordon goes through how you can leverage your time effectively to create live videos that increase your engagement reach and build a deeper connection with your customers.
Key Takeaways
Video Is An Essential Aspect Of Your Marketing Plan. People's behaviours are changing in how they in...
2018-12-1924 min
Martial Arts Business PodcastHobby Vs Business in Your MA SchoolThere's absolutely nothing wrong with treating a martial art school as a business and actually, if you want to take your martial arts school to another level, if you want to be a full-time instructor, if you've got a dream of being a full time, or owning hundreds of franchises around the world, or having one of the biggest schools in the UK or one of the biggest schools in America, whatever that is for you, you need to treat it like a business.
KEY TAKEAWAYS
If you ever want to succeed in life, you should...
2018-12-1425 min
Martial Arts Business PodcastIn Your Head YOU’RE DeadWelcome to another episode of the Martial Arts Business Podcast. Today, the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner, Gordon shares with you a great analogy that goes; In your head, you’re dead.
KEY TAKEAWAYS
In your head you're dead is such a great analogy when it comes to living life and in your business. The mindset is the biggest thing that gets you up the barriers, the problem is your mind screws you up, if you ever want to succeed in life, always try to feed your mind wi...
2018-12-1214 min
Martial Arts Business PodcastKickbackpodcast Interviews Your Host Gordon BurchamWelcome to another episode of the Martial Arts Business Podcast. Today, the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner, Gordon shares with you what is self or personal development and why you should have it. When you know this, you will be able to move forward and achieve success in everything that you do. Hop in to learn about this and much more.
KEY TAKEAWAYS
Self or Personal Development. For you to succeed in your business, you've got to love yourself first and have that self-esteem and be sure if...
2018-12-0758 min
Martial Arts Business PodcastExchange Time For Money, Or Money For TimeIn today’s episode, Gordon dives into the time vs money scenario and asks you, do you value time over money? Are you exchanging time for money or money for your time? You need to understand both if you want to run a successful martial arts school.
If you want to scale your school and go full-time, franchise or grow to 400 or so members, you need to know how to market your school. It's easier now more than ever to make money and now, Gordon shows you how.
KEY TAKEAWAYS
1. Exchange Time For Money...
2018-11-2818 min
Martial Arts Business PodcastImportant Tip For Your Martial Arts SchoolYou will smash the hell out of your competition by communicating better with your customers, students and clients. The one thing that will make the biggest difference in your business in 2019, 2020 and beyond, is the relationships you build. Martial Arts Schools are a relationship business and nothing with serve you better than one to one communication with your students, customers, staff, followers and fans.
In today’s episode, Gordon urges you to make one to one communication a key marketing strategy for the new year, to serve people at a higher level by building great relationships with th...
2018-11-2113 min
Martial Arts Business PodcastThe Importance of Knowing Your Why& Purpose!Welcome to another episode of The Martial Arts Business Podcast. Today, Gordon shares with you the importance of knowing your why and purpose. When you know this, you'll be able to move forward. The why is your fuel and the reason you do what you do.
Learn why understanding your why and why you do what you do and achieve what you want to achieve is essential to your success in life and in business.
KEY TAKEAWAYS
Never ever has there been so much information readily available to all of us all of the...
2018-11-1614 min
Martial Arts Business PodcastOne of The Most Important Assets To Grow Your School ExponentiallyIn today’s episode, Gordon shares with you the most important asset you need to know about to grow your Martial Arts school. The biggest barrier to growth is your mindset around marketing. It’s an asset, not an investment. Whether you want to grow your school, maintain your school or create freedom in your school, you need to understand the assets that can help you achieve your goals and marketing when done right, is a massive asset to your business.
Connect with Gordon by contacting him here
Learn, evolve and grow and you will absolutely succ...
2018-11-0219 min
Martial Arts Business PodcastThis is INSANE Martial Arts Schools listen inRunning a Martial Arts school is simple but not easy and if you do it all yourself you’ll go INSANE. The definition of insanity is doing the same thing over and over again and expecting a different result. As Martial Arts school owners you need to be hiring staff so that we can focus on the things that we love, this is fundamental to our schools growth.
Staff are the biggest asset in your business, in your life, to your school and to your finances and in today’s episode Gordon explains how you can secure the...
2018-10-3117 min
Martial Arts Business PodcastAre You Thinking Big Enough?Are you thinking about what you want? where you want to go? and about the dreams, you want to achieve? In today’s episode Gordon asks you, are you thinking big enough?
Most school owners are shrinking themselves down to what they think they can get, to what they think they can achieve. But this is completely the wrong mindset, you need to think big in order to achieve big. There are no limits and your school can be what you want it to be. Stop thinking small and expand your dreams. Harness the power of thinking bi...
2018-10-2916 min
Martial Arts Business PodcastThe biggest thing to change in your MA school to grow it is ....In today’s episode, Gordon discusses the biggest thing you need to understand in your Martial Arts School so that you can grow. Once you understand this you’ll be able to take your school to the next level. Gordon shares this important lesson from his own personal experience.
The one thing that needs to change in your school so that you can change and you can grow, is YOU. It's the hardest thing to learn but the most important thing to do. Realise that you are the problem, you are the barrier, you are the excuse make...
2018-10-2617 min
Martial Arts Business Podcast#033 5 Essential Service needs in your MA SchoolWelcome to another episode of the Martial Arts Business Podcast. In today’s episode, Gordon shares with you the five essential service needs, you must have in your martial arts school. If you’re looking to start, grow and scale your school you need to be able to serve your students, customers and prospects well, so that you can grow your school and retain your students.
Marketing is the most important thing in business, but you also need to remember and understand to serve the needs of your students.
Connect with Gordon by contacting him here...
2018-10-2419 min
Martial Arts Business PodcastHow to Stay Positive When Building your Martial Arts SchoolIn today’s episode, Gordon shows you how to stay positive whilst building your Martial Arts school and explains why it’s essential to stay focused, avoid the negative and love the journey whilst doing it.
Positivity breeds positivity and negativity breeds negativity. No matter how big you are as a school you need to embrace the challenges you face and embrace the negative so that you can grow as a business and as a school. You will always have challenges in life, no matter how big your martial arts business grows. The key is to learn from...
2018-10-1714 min
Martial Arts Business PodcastPowerful Marketing strategy for your Martial Arts School GrowthIn today’s episode, Gordon talks about marketing and how to maximise growth, to help grow your business super-charge your launches.
What do you think people like? You have to take that into perspective in marketing and you need to understand what people are interested in and what they desire, before launching your new class or killer product.
When people cannot make a decision; you will have to make them take action and see the reasons why your brand new and fresh offer can help serve them.
KEY TAKEAWAYS
Create the hype. Yo...
2018-10-0922 min
Martial Arts Business PodcastContent Variety is KING on FBWelcome to another episode of The Martial Arts Business Podcast. In today’s episode, your host Gordon Burcham explains why content variety is KING when marketing your business on Facebook, growing your reach and sparking engagement from your audience.
Learn how you too, can use Facebook to super-charge your Martial Arts business, target your ideal customer and generate an infinite amount of leads, simply by doing something different, posting valuable content and serving your audience. Do all this and you will easily grow your school and increase your sales.
KEY TAKEAWAYS
Facebook. This is a...
2018-10-0518 min
Martial Arts Business PodcastHow to Grow Your School, The Simple WayIn today’s episode, discover how to grow your school the simple way. Gordon discusses a simple formula for schools to follow so they can grow their school fast. From 0 to 100, 100 to 200 and far, far beyond.
This formula has a great effect on business. You have the knowledge, yes, but do you implement? Remember that applied knowledge is King! Just simplify the process, work on it and you will be on the right track. Now listen to this podcast to learn more about growing your school!
KEY TAKEAWAYS
4 programs. Growing your school might sound di...
2018-10-0323 min
Martial Arts Business PodcastReferal MAGIC formula for growthIn today’s episode, discover the Referral Magic Formula For Growth, for increased students in your school. Your host, Gordon Burcham shares his tips and tricks on the number one marketing strategy for your business, referral marketing. Learn how to start, grow and scale your very own referral programme and double your student base by incentivizing them correctly and serving their pain.
Most school will want to have this but don’t know how to implement it correctly. If you give this focus, attention and consistency is will become a massive asset to your business. Bring referral mark...
2018-09-2424 min
Martial Arts Business PodcastFacebook - Leaving 90% of leads on the table and how you can convert themIn today’s episode, Gordon dives into Facebook marketing and how you too, can super-charge your martial arts business simply by learning how to master the art of Facebook advertising. Discover how 90% of the interest and engagement you’re currently getting on Facebook is getting mopped up by your competitors.
Gordon shows you to quickly and easily plug and play with Facebook marketing, nurture your audience, increase your exposure and open the door to a phenomenal return on investment. Hear how to constantly and consistently push out valuable content online, in order to see your influence grow and...
2018-09-1421 min
Martial Arts Business PodcastBack to School DominationBack-to-school preparations for parents and kids have already started! So, in today’s episode of Martial Arts Business Podcast, Gordon talks about effective marketing strategies for your Martial Arts School.
As every school owner knows, the month of September is one of the best months to gain students. It’s more reason why you should always up your game and make sure your school stand out from others. Gordon promises that his marketing strategies and tips could propel your business by dominating your area in the next 6-8 weeks.
Discover how you could utilize the stra...
2018-09-1034 min
Martial Arts Business PodcastThe 5 essentials to running a good Martial Arts school that can grow and scaleIn today’s episode, learn the 5 essential elements for starting, growing and scaling your Martial Arts school. It doesn’t matter whether your a startup or large franchise, these 5 fundamentals will streamline your business, super-charge your income and give you a constant stream of new members every single month.
Understand the concepts of marketing, systems, service, classes and staff and how you too, can implement these in your business right away. Gordon shows you the simple but effective ways you can build up your business and lay the successful foundations of a martial arts business empire.
KE...
2018-09-0724 min
Martial Arts Business PodcastSowing the seeds that will grow your schoolIn today’s episode, of the Martial Arts Business podcast, Gordon urges you to play the long game and to be consistent in business in order to achieve success. Learn how to continuously sow the seeds of your business and lay a great foundation so that you too, can consistently grow and increase your student base.
If you're out there sowing the seeds every single day, you can't fail because consistency is king and repetition is the mother of all skill. Understand that it takes time, it takes courage, and it takes discipline to be successful in bu...
2018-09-0517 min
Martial Arts Business PodcastDo What You LoveLearn how to work on your business, not in your business, do what you love and outsource everything else. As business owners we have a habit of trying to do everything ourselves, and as martial artists we are used to controlling our minds, controlling our bodies and managing everything around us. But to be successful in your school you need to be able to let go and and break the control mindset.
Gordon urges you to to love what you do and set yourself free, and as a result you will become more creative, make...
2018-08-2818 min
Martial Arts Business PodcastI don’t have enought time, This Will HelpDo you ever catch yourself saying ‘I don’t have enough time?’ do you wear the ‘busy badge of honor’, but ask yourself; what are you busy doing? In today’s episode, Gordon dives into the effects of time and how you too can start to manage yourself better, be more productive and outsource everything.
Time doesn't stand still for anybody, but it is by far our most precious commodity. If you want to be successful in anything in life, you need to be able to manage yourself and manage your time. Gordon shares the simply mindset changes you...
2018-08-2421 min