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Gordon Burcham
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Martial Arts Business Podcast
Would the Person I Want to Become Do This? - Graham Todd
What are you doing right now? Who do you want to become? Would the person you want to become do what you're doing right now? If your answer is "NO!", it's time to look inward. In this episode, Gordon is joined by Graham Todd as they discuss how Graham has got to where he is today and why it took so much bloody work! Spaghetti Agency's Website: https://www.spaghettiagency.co.uk/ Graham's LinkedIn: https://www.linkedin.com/in/socialmediatodd/?originalSubdomain=uk Graham's Instagram: https://www.instagram.com/socialmediatodd/ ...
2024-04-30
49 min
Martial Arts Business Podcast
Would the Person I Want to Become Do This? - Graham Todd
What are you doing right now? Who do you want to become? Would the person you want to become do what you're doing right now? If your answer is "NO!", it's time to look inward. In this episode, Gordon is joined by Graham Todd as they discuss how Graham has got to where he is today and why it took so much bloody work! Spaghetti Agency's Website: https://www.spaghettiagency.co.uk/ Graham's LinkedIn: https://www.linkedin.com/in/socialmediatodd/?originalSubdomain=uk Graham's Instagram: https://www.instagram.com/socialmediatodd/ ...
2024-04-30
49 min
Martial Arts Business Podcast
Make an Offer SO GOOD They CAN'T Say No
Are you offering people deals that are good but might not bring people in? Go all the way, make offers that people physically cannot refuse. Gordon goes into more detail today. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial ar...
2024-04-02
10 min
Martial Arts Business Podcast
Make an Offer SO GOOD They CAN'T Say No
Are you offering people deals that are good but might not bring people in? Go all the way, make offers that people physically cannot refuse. Gordon goes into more detail today. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial ar...
2024-04-02
10 min
Martial Arts Business Podcast
You Don't Have to do EVERYTHING, Carl Denne
Are you obsessed with doing every single thing in your business? You should stop, delegate some tasks to people who are better suited to it, stop using your time and use other peoples time. In this episode, Gordon is joined by Carl Denne as they discuss how passing tasks to other people has helped them in their businesses and some of the negative aspects of owning a martial arts business. Hastings Kickboxing Academy's website: https://www.hastingskickboxing.com/ HKA's Instagram: https://www.instagram.com/hastings_kickboxing_academy/?hl=en VALUABLE RESOURCES
2024-03-26
35 min
Martial Arts Business Podcast
You Don't Have to do EVERYTHING, Carl Denne
Are you obsessed with doing every single thing in your business? You should stop, delegate some tasks to people who are better suited to it, stop using your time and use other peoples time. In this episode, Gordon is joined by Carl Denne as they discuss how passing tasks to other people has helped them in their businesses and some of the negative aspects of owning a martial arts business. Hastings Kickboxing Academy's website: https://www.hastingskickboxing.com/ HKA's Instagram: https://www.instagram.com/hastings_kickboxing_academy/?hl=en VALUABLE RESOURCES
2024-03-26
35 min
Martial Arts Business Podcast
You Need a Purpose in Your Life, Paul Mort
Paul has been to the lowest of lows, staring out at the edge of a cliff, thinking "If I jumped, no one would care", from there he's dragged himself back up and even higher. Today, Paul and Gordon are here to tell you that you NEED a purpose. Paul's Last Book on Audible: https://www.audible.co.uk/pd/Paul-Mort-Will-Save-Your-Life-Audiobook/0008465681 Paul's Instagram: https://www.instagram.com/paulmortofficial/ VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business...
2024-03-19
34 min
Martial Arts Business Podcast
You Need a Purpose in Your Life, Paul Mort
Paul has been to the lowest of lows, staring out at the edge of a cliff, thinking "If I jumped, no one would care", from there he's dragged himself back up and even higher. Today, Paul and Gordon are here to tell you that you NEED a purpose. Paul's Last Book on Audible: https://www.audible.co.uk/pd/Paul-Mort-Will-Save-Your-Life-Audiobook/0008465681 Paul's Instagram: https://www.instagram.com/paulmortofficial/ VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business...
2024-03-19
34 min
Martial Arts Business Podcast
STOP Worrying About Other People
Stop worrying about the martial arts business down the road, you need to focus on you. You are the best martial arts business in your area. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has ov...
2024-03-12
04 min
Martial Arts Business Podcast
STOP Worrying About Other People
Stop worrying about the martial arts business down the road, you need to focus on you. You are the best martial arts business in your area. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has ov...
2024-03-12
04 min
Martial Arts Business Podcast
Facebook Adverts Made SIMPLE
Are you someone who believes that Facebook doesn't want you to succeed when you pay for adverts on there? You're wrong. In this episode, Gordon explains why Facebook want you to succeed and how you can succeed when using facebook adverts to boost your martial arts business. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling...
2024-03-05
11 min
Martial Arts Business Podcast
Facebook Adverts Made SIMPLE
Are you someone who believes that Facebook doesn't want you to succeed when you pay for adverts on there? You're wrong. In this episode, Gordon explains why Facebook want you to succeed and how you can succeed when using facebook adverts to boost your martial arts business. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling...
2024-03-05
11 min
Martial Arts Business Podcast
What the F&^K are you doing?!
Seriously, think about it. What are you doing? Sometimes this question can make you realise that you are NOT doing a WHOLE lot that you should be doing. Think about it. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial ar...
2024-02-27
04 min
Martial Arts Business Podcast
What the F&^K are you doing?!
Seriously, think about it. What are you doing? Sometimes this question can make you realise that you are NOT doing a WHOLE lot that you should be doing. Think about it. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial ar...
2024-02-27
03 min
Martial Arts Business Podcast
Leading Your Team to be World-Class
How is a team working under you going to be world-class if you don't believe without a shadow of a doubt that you are world-class? You need to wake up and suck it up for your team every single day to keep morale up and ultimately to rise your team into the world-class. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham...
2024-02-20
08 min
Martial Arts Business Podcast
Leading Your Team to be World-Class
How is a team working under you going to be world-class if you don't believe without a shadow of a doubt that you are world-class? You need to wake up and suck it up for your team every single day to keep morale up and ultimately to rise your team into the world-class. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham...
2024-02-20
08 min
Martial Arts Business Podcast
Ice baths - Being your BEST self!
You need the best way to decide on the biggest decisions in your life, for Gordon, he jumps in an ice bath, decides and never looks back, hear the importance of ice baths in this episode. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He...
2024-02-06
05 min
Martial Arts Business Podcast
Ice baths - Being your BEST self!
You need the best way to decide on the biggest decisions in your life, for Gordon, he jumps in an ice bath, decides and never looks back, hear the importance of ice baths in this episode. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He...
2024-02-06
05 min
Martial Arts Business Podcast
Building WORLD-CLASS Teams!
It's not enough to just gather a group of people that have to work together. You have to WORK if you want a world-class team in your organisation. Gordon talks you through the process today. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has h...
2024-01-30
11 min
Martial Arts Business Podcast
Building WORLD-CLASS Teams!
It's not enough to just gather a group of people that have to work together. You have to WORK if you want a world-class team in your organisation. Gordon talks you through the process today. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has h...
2024-01-30
11 min
Martial Arts Business Podcast
Above and Below the Line
Are you asking yourself how you can be better, or are you endlessly blaming other people for some of your shortcomings? Gordon asks you this very serious question in this episode. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial ar...
2023-12-26
05 min
Martial Arts Business Podcast
Above and Below the Line
Are you asking yourself how you can be better, or are you endlessly blaming other people for some of your shortcomings? Gordon asks you this very serious question in this episode. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial ar...
2023-12-26
05 min
Martial Arts Business Podcast
What’s your real reason?
In this episode, we ask the all important questions: Why do you own the business that you own? Why is it such a necessity in today's world? Of course you want more money, everyone does, but what is your deeper purpose for doing what you do every single day? By looking closer and consciously answering these questions you'll get the clarity that's so easy to lose. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 M...
2023-12-19
07 min
Martial Arts Business Podcast
What’s your real reason?
In this episode, we ask the all important questions: Why do you own the business that you own? Why is it such a necessity in today's world? Of course you want more money, everyone does, but what is your deeper purpose for doing what you do every single day? By looking closer and consciously answering these questions you'll get the clarity that's so easy to lose. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 M...
2023-12-19
07 min
Martial Arts Business Podcast
Connection at Christmas
Christmas isn’t down time, it’s game time! Do you tend to settle down over christmas? Check the statistics of how many people start going to the gym in January of any given year, there is NO reason to slow down now, this might be the best time to be working as hard as you can over the entire year, Gordon explains in more detail today! VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - ht...
2023-12-12
10 min
Martial Arts Business Podcast
Connection at Christmas
Christmas isn’t down time, it’s game time! Do you tend to settle down over christmas? Check the statistics of how many people start going to the gym in January of any given year, there is NO reason to slow down now, this might be the best time to be working as hard as you can over the entire year, Gordon explains in more detail today! VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - ht...
2023-12-12
10 min
Martial Arts Business Podcast
Christmas Sales mean Business!
A lot of business owners decide that christmas is when their marketing should start slowing down, but Gordon believes that doubling down on your marketing and shoving christmas deals out there is going to be WAY more profitable both short and long term. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion...
2023-12-05
08 min
Martial Arts Business Podcast
Christmas Sales mean Business!
A lot of business owners decide that christmas is when their marketing should start slowing down, but Gordon believes that doubling down on your marketing and shoving christmas deals out there is going to be WAY more profitable both short and long term. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts Business Mastery Community - https://www.facebook.com/groups/1564691497166100/ ABOUT THE HOST Gordon Burcham is a best selling author, 3 x World martial arts champion...
2023-12-05
08 min
Martial Arts Business Podcast
Mental Toughness - Getting back on the right path.
As a business owner it can be easy to lose focus on the most important things in your martial arts business, instead you can get hung up on other things and you might need someone/something to put you back on the right path... This is your something. In this episode, Gordon asks you, what is your reason, and explains why mental toughness in business isn't dissimilar to mental toughness in learning martial arts. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 ...
2023-11-28
07 min
Martial Arts Business Podcast
Mental Toughness - Getting back on the right path.
As a business owner it can be easy to lose focus on the most important things in your martial arts business, instead you can get hung up on other things and you might need someone/something to put you back on the right path... This is your something. In this episode, Gordon asks you, what is your reason, and explains why mental toughness in business isn't dissimilar to mental toughness in learning martial arts. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 ...
2023-11-28
07 min
Martial Arts Business Podcast
Super Simple wins the Marketing game
Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you Super Simple Ways to win the Marketing Game. Do you get stuck in the weeds of complex marketing? DON'T, simple marketing is more accessible for everyone and won't involve as many hurdle's! During this episode, discover how simple marketing is going to propel your business and is going to cause you WAY less hassle. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts B...
2023-11-21
11 min
Martial Arts Business Podcast
Super Simple wins the Marketing game
Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you Super Simple Ways to win the Marketing Game. Do you get stuck in the weeds of complex marketing? DON'T, simple marketing is more accessible for everyone and won't involve as many hurdle's! During this episode, discover how simple marketing is going to propel your business and is going to cause you WAY less hassle. VALUABLE RESOURCES The Business of Martial Arts - https://www.amazon.co.uk/Business-Martial-Arts-Gordon-Burcham/dp/1999972007 Martial Arts B...
2023-11-21
11 min
Martial Arts Business Podcast
Building Your Martial Arts Team
Great martial artists aren’t always great at everything else. Join Gordon on the latest episode of The Martial Arts Business podcast as he explains the value in building a team, which areas to focus on to grow your school and why you need to let go of control to do so. KEY TAKEAWAYS Great martial artists are not necessarily great at sales, accounting, marketing or other essential aspects that truly make a business a business. And far too often school owners end up doing everything themselves because they see hiring a team as an unnecessary co...
2022-03-16
15 min
Martial Arts Business Podcast
Building Your Martial Arts Team
Great martial artists aren’t always great at everything else. Join Gordon on the latest episode of The Martial Arts Business podcast as he explains the value in building a team, which areas to focus on to grow your school and why you need to let go of control to do so. KEY TAKEAWAYS Great martial artists are not necessarily great at sales, accounting, marketing or other essential aspects that truly make a business a business. And far too often school owners end up doing everything themselves because they see hiring a te...
2022-03-16
15 min
Martial Arts Business Podcast
How to Retain More Members
Retention is about providing world-class customer service and memorable experiences. Learn how to grow your school and retain your members in today’s episode of the Martial Arts Business Podcast. Find out why retention starts with onboarding, how to create a roadmap for your members and why the experience is fundamental to your members. KEY TAKEAWAYS You’ve got to have a balance of members if you want to grow your school. You need to be signing up more new members than existing members leaving but this can be hard at scale. So you need to unde...
2022-03-09
15 min
Martial Arts Business Podcast
How to Retain More Members
Retention is about providing world-class customer service and memorable experiences. Learn how to grow your school and retain your members in today’s episode of the Martial Arts Business Podcast. Find out why retention starts with onboarding, how to create a roadmap for your members and why the experience is fundamental to your members. KEY TAKEAWAYS You’ve got to have a balance of members if you want to grow your school. You need to be signing up more new members than existing members leaving but this can be hard at scale. So y...
2022-03-09
15 min
Martial Arts Business Podcast
10 Things to Conquer in 2022
Discover how to achieve your goals, dreams and desires in 2022 in this episode of The Martial Arts Business podcast as Gordon shares with you 10 things that will help or hinder your business. Learn how to overcome fear, create positive habits, block out negative opinions and stay disciplined. KEY TAKEAWAYS Having the belief to achieve the goals you set out in your school is essential to success. You need to map out a step by step plan, focus on them and believe that you will reach them. Belief in results makes you believe in your actions and...
2022-03-02
17 min
Martial Arts Business Podcast
10 Things to Conquer in 2022
Discover how to achieve your goals, dreams and desires in 2022 in this episode of The Martial Arts Business podcast as Gordon shares with you 10 things that will help or hinder your business. Learn how to overcome fear, create positive habits, block out negative opinions and stay disciplined. KEY TAKEAWAYS Having the belief to achieve the goals you set out in your school is essential to success. You need to map out a step by step plan, focus on them and believe that you will reach them. Belief in results makes...
2022-03-02
17 min
Martial Arts Business Podcast
Training Programs
Training programmes can enhance your school and help your members grow and develop. In today’s episode of The Martial Arts Business podcast, Gordon explains the value in transforming your classes into programmes and giving your members natural progression. KEY TAKEAWAYS Changing the way you structure your school, transforming classes into programmes. Programmes give your member a clear route of progression and help them work towards the desired outcome. By investing in beginner, intermediate, and expert level 12 month programmes you will be able to upsell your members onto the next programme and increase how long they st...
2022-02-23
12 min
Martial Arts Business Podcast
Training Programs
Training programmes can enhance your school and help your members grow and develop. In today’s episode of The Martial Arts Business podcast, Gordon explains the value in transforming your classes into programmes and giving your members natural progression. KEY TAKEAWAYS Changing the way you structure your school, transforming classes into programmes. Programmes give your member a clear route of progression and help them work towards the desired outcome. By investing in beginner, intermediate, and expert level 12 month programmes you will be able to upsell your members onto the next programme and in...
2022-02-23
12 min
Martial Arts Business Podcast
Selling is serving
Fear of sales comes from the fear of rejection. In today’s episode of the Martial Arts Business podcast, Gordon explains the serve, sale, close formula to growing your school, retaining more members and increasing your revenue. Learn why you never have to sell if you provide world-class service, how to overcome the fear of selling and why by focusing on selling you’re not a ‘sellout’. KEY TAKEAWAYS There’s often a fear around selling in the martial arts industry as for members it’s most likely a hobby. The fear comes from r...
2022-02-16
18 min
Martial Arts Business Podcast
Selling is serving
Fear of sales comes from the fear of rejection. In today’s episode of the Martial Arts Business podcast, Gordon explains the serve, sale, close formula to growing your school, retaining more members and increasing your revenue. Learn why you never have to sell if you provide world-class service, how to overcome the fear of selling and why by focusing on selling you’re not a ‘sellout’. KEY TAKEAWAYS There’s often a fear around selling in the martial arts industry as for members it’s most likely a hobby. The fear comes from rejection an...
2022-02-16
18 min
Martial Arts Business Podcast
Introducing Systems Into Your School
Systems run businesses and business owners run the systems. Join Gordon as he dives into the systems and operations you need to take your martial arts school to the next level. Learn how to automate processes, generate more time money and freedom and evolve your business. KEY TAKEAWAYS Putting the right systems and operations in place you will generate more money and freedom and your business will be able to be run quickly and smoothly by your team. The right systems can revolutionise your martial arts school. Sales systems help you track revenue, customer...
2022-02-09
10 min
Martial Arts Business Podcast
Introducing Systems Into Your School
Systems run businesses and business owners run the systems. Join Gordon as he dives into the systems and operations you need to take your martial arts school to the next level. Learn how to automate processes, generate more time money and freedom and evolve your business. KEY TAKEAWAYS Putting the right systems and operations in place you will generate more money and freedom and your business will be able to be run quickly and smoothly by your team. The right systems can revolutionise your martial arts school. Sales systems help...
2022-02-09
10 min
Martial Arts Business Podcast
Interview with founder of Banks’ Martial Arts Academy, Thomas Banks.
Join Gordon as he interviews the owner of Banks' Martial Arts Academy with over 600 members, Thomas Banks. Together they discuss what it takes to start, grow and scale a martial arts business, how systems and operations can help to build your business and why focusing on your own vision and providing your members with world-class service is essential to success. KEY TAKEAWAYS It becomes easier to sell and gain more members when you have a packed timetable of popular classes and you can diversify the types of classes later on, you need to smell what sells...
2022-02-02
28 min
Martial Arts Business Podcast
Interview with founder of Banks’ Martial Arts Academy, Thomas Banks.
Join Gordon as he interviews the owner of Banks' Martial Arts Academy with over 600 members, Thomas Banks. Together they discuss what it takes to start, grow and scale a martial arts business, how systems and operations can help to build your business and why focusing on your own vision and providing your members with world-class service is essential to success. KEY TAKEAWAYS It becomes easier to sell and gain more members when you have a packed timetable of popular classes and you can diversify the types of classes later on, you need to smell...
2022-02-02
28 min
Martial Arts Business Podcast
Selling is a Skillset You Can Learn
You don’t have to ‘sellout’ to increase your revenue. Join your host Gordon as he explores the art of selling, how to create a sales mindset in your martial arts school and why your members are screaming out for the opportunity to purchase more from your programme. Learn how to overcome the stigma of selling, sustainably grow your business and become a black belt in business. KEY TAKEAWAYS One of the most important skills in generating revenue for your school is the language that you use. Too often people at the top of their game in the...
2022-01-26
09 min
Martial Arts Business Podcast
Selling is a Skillset You Can Learn
You don’t have to ‘sellout’ to increase your revenue. Join your host Gordon as he explores the art of selling, how to create a sales mindset in your martial arts school and why your members are screaming out for the opportunity to purchase more from your programme. Learn how to overcome the stigma of selling, sustainably grow your business and become a black belt in business. KEY TAKEAWAYS One of the most important skills in generating revenue for your school is the language that you use. Too often people at the top of their...
2022-01-26
09 min
Martial Arts Business Podcast
Mindset Fundamentals And Overcoming Fear
Everything in business and in life is mindset and it’s the key to success. Discover how to overcome self-limiting beliefs and fear to take your business to the next level. Learn how to shift your mindset and build your foundation to success in today’s episode of The Martial Arts Business podcast. KEY TAKEAWAYS Every single person on the planet has the ability to achieve anything that they choose and the difference is the mindset around that. There are two things stopping you from taking your business to the next level and...
2021-12-22
16 min
Martial Arts Business Podcast
Mindset Fundamentals And Overcoming Fear
Everything in business and in life is mindset and it’s the key to success. Discover how to overcome self-limiting beliefs and fear to take your business to the next level. Learn how to shift your mindset and build your foundation to success in today’s episode of The Martial Arts Business podcast. KEY TAKEAWAYS Every single person on the planet has the ability to achieve anything that they choose and the difference is the mindset around that. There are two things stopping you from taking your business to the next level and that is b...
2021-12-22
16 min
Martial Arts Business Podcast
How To Get That Winning Mindset.
Has lockdown left you feeling a little bit down in the dumps? Join Gordon today for yet another motivational episode as he tells you how to turn your mindset into a winning one. Today Gordon discusses how a winning mindset is subjective to you as an individual, the importance of utilising your time and how daily habits help create your reality. KEY TAKEAWAYS It is really important in these times to focus on mindset and being a winner. Without a winning mindset you are not going to win. Winning is not about having the...
2021-02-17
16 min
Martial Arts Business Podcast
How To Get That Winning Mindset.
Has lockdown left you feeling a little bit down in the dumps? Join Gordon today for yet another motivational episode as he tells you how to turn your mindset into a winning one. Today Gordon discusses how a winning mindset is subjective to you as an individual, the importance of utilising your time and how daily habits help create your reality. KEY TAKEAWAYS It is really important in these times to focus on mindset and being a winner. Without a winning mindset you are not going to win. Winning is not about having the most money...
2021-02-17
16 min
Martial Arts Business Podcast
The Importance Of This One Thing To Help You In Life And Business
Join Gordon as he discusses how to get the most out of each and every day and why changing the language you use towards yourself can make or break your personal and professional success. Tune in to find out why changing ‘I can’t’ to ‘I haven’t yet learned’ can help you go from strength to strength in your business career, how there should only be ‘do’ and never ‘try’ and why we can only achieve what we truly believe. KEY TAKEAWAYS It is really important to look at how you as a leader develops in your business. Ul...
2020-09-02
13 min
Martial Arts Business Podcast
The Importance Of This One Thing To Help You In Life And Business
Join Gordon as he discusses how to get the most out of each and every day and why changing the language you use towards yourself can make or break your personal and professional success. Tune in to find out why changing ‘I can’t’ to ‘I haven’t yet learned’ can help you go from strength to strength in your business career, how there should only be ‘do’ and never ‘try’ and why we can only achieve what we truly believe. KEY TAKEAWAYS It is really important to look at how you as a leader develops in y...
2020-09-02
13 min
Martial Arts Business Podcast
Your Requirements for Success
Is there a checklist for the ultimate success? There isn’t. But according to Gordon, the baseline is the same for everyone—the first box that needs to be ticked is about introspection. Are you really ready to serve other people? We must look internally first. Because when we feel confident with ourselves, it emanates outside. Today, on the latest episode of the Martial Arts Business Podcast, we learn how to be true to ourselves and be attractive. What does Gordon mean by this? How does this help people enrol in your martial arts school? Tune...
2020-06-24
12 min
Martial Arts Business Podcast
Your Requirements for Success
Is there a checklist for the ultimate success? There isn’t. But according to Gordon, the baseline is the same for everyone—the first box that needs to be ticked is about introspection. Are you really ready to serve other people? We must look internally first. Because when we feel confident with ourselves, it emanates outside. Today, on the latest episode of the Martial Arts Business Podcast, we learn how to be true to ourselves and be attractive. What does Gordon mean by this? How does this help people enrol in your martial arts school? Tune...
2020-06-24
12 min
Martial Arts Business Podcast
Building a Martial Arts School with Freedom
In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of building a martial arts school with freedom. As a business owner, you don’t have to be hands-on all the time. You can have your own time doing the more valuable tasks if you choose to leverage it. That’s right, let the more skilled people do some of your tasks, so you can focus more on growing your Martial Arts School! The first step in getting back your freedom is to ask yourself: What am I doing every single day in my busi...
2020-06-10
16 min
Martial Arts Business Podcast
Building a Martial Arts School with Freedom
In this episode of the Martial Arts Business Podcast, Gordon discusses the importance of building a martial arts school with freedom. As a business owner, you don’t have to be hands-on all the time. You can have your own time doing the more valuable tasks if you choose to leverage it. That’s right, let the more skilled people do some of your tasks, so you can focus more on growing your Martial Arts School! The first step in getting back your freedom is to ask yourself: What am I doing every single day in my busi...
2020-06-10
16 min
Martial Arts Business Podcast
Martial Arts Marketing Conversion Funnel
How can a martial arts school attract more prospective students? Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, service. This is a very strategic tool that dojos can utilise. We’re in a tough time right now, let’s ensure our presence is bigger than ever. Discover more about the martial arts marketing conversion funn...
2020-06-03
16 min
Martial Arts Business Podcast
Martial Arts Marketing Conversion Funnel
How can a martial arts school attract more prospective students? Gordon has his marketing conversion funnel that he uses in his MA school. In this episode, he dives deep on its benefits and the levels included in it. There are four parts of the funnel. From top to bottom, they are: attention, prospect conversion, serve, sell & close, and last, service. This is a very strategic tool that dojos can utilise. We’re in a tough time right now, let’s ensure our presence is bigger than ever. Discover more about the martial arts marketing conversion funn...
2020-06-03
16 min
Martial Arts Business Podcast
Your BIG Asset!
When your martial arts business grows, there will come a time in which it will become difficult for you to manage the daily operations on your own. You’ll need people to go on board with you, and, believe it or not, they’ll be a big asset that will help you in your success. Today on the Martial Arts Business Podcast, Gordon debunks all the myths you believe in having a staff. Hiring a staff isn’t a bad decision at all. In fact, it is the best and most beneficial decision you’ll ever make as you s...
2019-09-20
25 min
Martial Arts Business Podcast
Your BIG Asset!
When your martial arts business grows, there will come a time in which it will become difficult for you to manage the daily operations on your own. You’ll need people to go on board with you, and, believe it or not, they’ll be a big asset that will help you in your success. Today on the Martial Arts Business Podcast, Gordon debunks all the myths you believe in having a staff. Hiring a staff isn’t a bad decision at all. In fact, it is the best and most beneficial decision you’ll ever make as you s...
2019-09-20
25 min
Martial Arts Business Podcast
The Importance of Serving, Selling & Closing in Your M.A. School .. With Gordon Burcham and Matt Ellwel!
Businesses should be good at serving, selling, and serving. Yes, all three of them. If your martial arts business is struggling on how to close deals specially or don’t know how to balance them, then this episode of the Martial Arts Business Podcast is for you. Today, Gordon is joined by Matt Elwell, the Co-Founder of The Elite Closing Academy, to talk about increasing and closing your sales. Discover why closing is a big frustration for most salespeople and how you should overcome this fear. There are better ways on how to do the sa...
2019-04-17
34 min
Martial Arts Business Podcast
The Importance of Serving, Selling & Closing in Your M.A. School .. With Gordon Burcham and Matt Ellwel!
Businesses should be good at serving, selling, and serving. Yes, all three of them. If your martial arts business is struggling on how to close deals specially or don’t know how to balance them, then this episode of the Martial Arts Business Podcast is for you. Today, Gordon is joined by Matt Elwell, the Co-Founder of The Elite Closing Academy, to talk about increasing and closing your sales. Discover why closing is a big frustration for most salespeople and how you should overcome this fear. There are better ways on how to do the sa...
2019-04-17
34 min
Martial Arts Business Podcast
Go & Create it; Be The Piccaso
Making your New Year’s Resolution isn’t overrated. This helps you commit to your goals – small or big – for the entire year If you haven’t made your list yet, it isn’t too late! In this episode of Martial Arts Business Podcast, Gordon is persuading you to be bolder and dream bigger for the year 2019. This is the right time to set to achieve more goals, aim for self-growth, and grow your business. Don’t mind the people who say making up a list of goals at the start of the year will not work. It will… You j...
2019-01-25
10 min
Martial Arts Business Podcast
Go & Create it; Be The Piccaso
Making your New Year’s Resolution isn’t overrated. This helps you commit to your goals – small or big – for the entire year If you haven’t made your list yet, it isn’t too late! In this episode of Martial Arts Business Podcast, Gordon is persuading you to be bolder and dream bigger for the year 2019. This is the right time to set to achieve more goals, aim for self-growth, and grow your business. Don’t mind the people who say making up a list of goals at the start of the year will not work. It will… You j...
2019-01-25
10 min
Martial Arts Business Podcast
Kickbackpodcast Interviews Your Host Gordon Burcham
Welcome to another episode of the Martial Arts Business Podcast. Today, the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner, Gordon shares with you what is self or personal development and why you should have it. When you know this, you will be able to move forward and achieve success in everything that you do. Hop in to learn about this and much more. KEY TAKEAWAYS Self or Personal Development. For you to succeed in your business, you've got to love yourself first and have that self-esteem and be sure if...
2018-12-07
58 min
Martial Arts Business Podcast
Kickbackpodcast Interviews Your Host Gordon Burcham
Welcome to another episode of the Martial Arts Business Podcast. Today, the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner, Gordon shares with you what is self or personal development and why you should have it. When you know this, you will be able to move forward and achieve success in everything that you do. Hop in to learn about this and much more. KEY TAKEAWAYS Self or Personal Development. For you to succeed in your business, you've got to love yourself first and have that self-esteem and be sure if...
2018-12-07
58 min
Martial Arts Business Podcast
Exchange Time For Money, Or Money For Time
In today’s episode, Gordon dives into the time vs money scenario and asks you, do you value time over money? Are you exchanging time for money or money for your time? You need to understand both if you want to run a successful martial arts school. If you want to scale your school and go full-time, franchise or grow to 400 or so members, you need to know how to market your school. It's easier now more than ever to make money and now, Gordon shows you how. KEY TAKEAWAYS 1. Exchange Time For Money...
2018-11-28
18 min
Martial Arts Business Podcast
Exchange Time For Money, Or Money For Time
In today’s episode, Gordon dives into the time vs money scenario and asks you, do you value time over money? Are you exchanging time for money or money for your time? You need to understand both if you want to run a successful martial arts school. If you want to scale your school and go full-time, franchise or grow to 400 or so members, you need to know how to market your school. It's easier now more than ever to make money and now, Gordon shows you how. KEY TAKEAWAYS 1. Exchange Time For Money...
2018-11-28
18 min
Martial Arts Business Podcast
Important Tip For Your Martial Arts School
You will smash the hell out of your competition by communicating better with your customers, students and clients. The one thing that will make the biggest difference in your business in 2019, 2020 and beyond, is the relationships you build. Martial Arts Schools are a relationship business and nothing with serve you better than one to one communication with your students, customers, staff, followers and fans. In today’s episode, Gordon urges you to make one to one communication a key marketing strategy for the new year, to serve people at a higher level by building great relationships with th...
2018-11-21
13 min
Martial Arts Business Podcast
Important Tip For Your Martial Arts School
You will smash the hell out of your competition by communicating better with your customers, students and clients. The one thing that will make the biggest difference in your business in 2019, 2020 and beyond, is the relationships you build. Martial Arts Schools are a relationship business and nothing with serve you better than one to one communication with your students, customers, staff, followers and fans. In today’s episode, Gordon urges you to make one to one communication a key marketing strategy for the new year, to serve people at a higher level by building great relationships with th...
2018-11-21
13 min
Martial Arts Business Podcast
The Importance of Knowing Your Why& Purpose!
Welcome to another episode of The Martial Arts Business Podcast. Today, Gordon shares with you the importance of knowing your why and purpose. When you know this, you'll be able to move forward. The why is your fuel and the reason you do what you do. Learn why understanding your why and why you do what you do and achieve what you want to achieve is essential to your success in life and in business. KEY TAKEAWAYS Never ever has there been so much information readily available to all of us all of the...
2018-11-16
14 min
Martial Arts Business Podcast
The Importance of Knowing Your Why& Purpose!
Welcome to another episode of The Martial Arts Business Podcast. Today, Gordon shares with you the importance of knowing your why and purpose. When you know this, you'll be able to move forward. The why is your fuel and the reason you do what you do. Learn why understanding your why and why you do what you do and achieve what you want to achieve is essential to your success in life and in business. KEY TAKEAWAYS Never ever has there been so much information readily available to all of us all of the...
2018-11-16
14 min
Martial Arts Business Podcast
One of The Most Important Assets To Grow Your School Exponentially
In today’s episode, Gordon shares with you the most important asset you need to know about to grow your Martial Arts school. The biggest barrier to growth is your mindset around marketing. It’s an asset, not an investment. Whether you want to grow your school, maintain your school or create freedom in your school, you need to understand the assets that can help you achieve your goals and marketing when done right, is a massive asset to your business. Connect with Gordon by contacting him here Learn, evolve and grow and you will absolutely succ...
2018-11-02
19 min
Martial Arts Business Podcast
One of The Most Important Assets To Grow Your School Exponentially
In today’s episode, Gordon shares with you the most important asset you need to know about to grow your Martial Arts school. The biggest barrier to growth is your mindset around marketing. It’s an asset, not an investment. Whether you want to grow your school, maintain your school or create freedom in your school, you need to understand the assets that can help you achieve your goals and marketing when done right, is a massive asset to your business. Connect with Gordon by contacting him here Learn, evolve and grow and you will absolutely succ...
2018-11-02
19 min
Martial Arts Business Podcast
The biggest thing to change in your MA school to grow it is ....
In today’s episode, Gordon discusses the biggest thing you need to understand in your Martial Arts School so that you can grow. Once you understand this you’ll be able to take your school to the next level. Gordon shares this important lesson from his own personal experience. The one thing that needs to change in your school so that you can change and you can grow, is YOU. It's the hardest thing to learn but the most important thing to do. Realise that you are the problem, you are the barrier, you are the excuse make...
2018-10-26
17 min
Martial Arts Business Podcast
The biggest thing to change in your MA school to grow it is ....
In today’s episode, Gordon discusses the biggest thing you need to understand in your Martial Arts School so that you can grow. Once you understand this you’ll be able to take your school to the next level. Gordon shares this important lesson from his own personal experience. The one thing that needs to change in your school so that you can change and you can grow, is YOU. It's the hardest thing to learn but the most important thing to do. Realise that you are the problem, you are the barrier, you are the excuse make...
2018-10-26
17 min
Martial Arts Business Podcast
How to Stay Positive When Building your Martial Arts School
In today’s episode, Gordon shows you how to stay positive whilst building your Martial Arts school and explains why it’s essential to stay focused, avoid the negative and love the journey whilst doing it. Positivity breeds positivity and negativity breeds negativity. No matter how big you are as a school you need to embrace the challenges you face and embrace the negative so that you can grow as a business and as a school. You will always have challenges in life, no matter how big your martial arts business grows. The key is to learn from...
2018-10-17
14 min
Martial Arts Business Podcast
How to Stay Positive When Building your Martial Arts School
In today’s episode, Gordon shows you how to stay positive whilst building your Martial Arts school and explains why it’s essential to stay focused, avoid the negative and love the journey whilst doing it. Positivity breeds positivity and negativity breeds negativity. No matter how big you are as a school you need to embrace the challenges you face and embrace the negative so that you can grow as a business and as a school. You will always have challenges in life, no matter how big your martial arts business grows. The key is to learn from...
2018-10-17
14 min
Martial Arts Business Podcast
Content Variety is KING on FB
Welcome to another episode of The Martial Arts Business Podcast. In today’s episode, your host Gordon Burcham explains why content variety is KING when marketing your business on Facebook, growing your reach and sparking engagement from your audience. Learn how you too, can use Facebook to super-charge your Martial Arts business, target your ideal customer and generate an infinite amount of leads, simply by doing something different, posting valuable content and serving your audience. Do all this and you will easily grow your school and increase your sales. KEY TAKEAWAYS Facebook. This is a...
2018-10-05
18 min
Martial Arts Business Podcast
Content Variety is KING on FB
Welcome to another episode of The Martial Arts Business Podcast. In today’s episode, your host Gordon Burcham explains why content variety is KING when marketing your business on Facebook, growing your reach and sparking engagement from your audience. Learn how you too, can use Facebook to super-charge your Martial Arts business, target your ideal customer and generate an infinite amount of leads, simply by doing something different, posting valuable content and serving your audience. Do all this and you will easily grow your school and increase your sales. KEY TAKEAWAYS Facebook. This is a...
2018-10-05
18 min
Martial Arts Business Podcast
Referal MAGIC formula for growth
In today’s episode, discover the Referral Magic Formula For Growth, for increased students in your school. Your host, Gordon Burcham shares his tips and tricks on the number one marketing strategy for your business, referral marketing. Learn how to start, grow and scale your very own referral programme and double your student base by incentivizing them correctly and serving their pain. Most school will want to have this but don’t know how to implement it correctly. If you give this focus, attention and consistency is will become a massive asset to your business. Bring referral mark...
2018-09-24
24 min
Martial Arts Business Podcast
Referal MAGIC formula for growth
In today’s episode, discover the Referral Magic Formula For Growth, for increased students in your school. Your host, Gordon Burcham shares his tips and tricks on the number one marketing strategy for your business, referral marketing. Learn how to start, grow and scale your very own referral programme and double your student base by incentivizing them correctly and serving their pain. Most school will want to have this but don’t know how to implement it correctly. If you give this focus, attention and consistency is will become a massive asset to your business. Bring referral mark...
2018-09-24
24 min
Martial Arts Business Podcast
Facebook - Leaving 90% of leads on the table and how you can convert them
In today’s episode, Gordon dives into Facebook marketing and how you too, can super-charge your martial arts business simply by learning how to master the art of Facebook advertising. Discover how 90% of the interest and engagement you’re currently getting on Facebook is getting mopped up by your competitors. Gordon shows you to quickly and easily plug and play with Facebook marketing, nurture your audience, increase your exposure and open the door to a phenomenal return on investment. Hear how to constantly and consistently push out valuable content online, in order to see your influence grow and...
2018-09-14
21 min
Martial Arts Business Podcast
Facebook - Leaving 90% of leads on the table and how you can convert them
In today’s episode, Gordon dives into Facebook marketing and how you too, can super-charge your martial arts business simply by learning how to master the art of Facebook advertising. Discover how 90% of the interest and engagement you’re currently getting on Facebook is getting mopped up by your competitors. Gordon shows you to quickly and easily plug and play with Facebook marketing, nurture your audience, increase your exposure and open the door to a phenomenal return on investment. Hear how to constantly and consistently push out valuable content online, in order to see your influence grow and...
2018-09-14
21 min
Martial Arts Business Podcast
Sowing the seeds that will grow your school
In today’s episode, of the Martial Arts Business podcast, Gordon urges you to play the long game and to be consistent in business in order to achieve success. Learn how to continuously sow the seeds of your business and lay a great foundation so that you too, can consistently grow and increase your student base. If you're out there sowing the seeds every single day, you can't fail because consistency is king and repetition is the mother of all skill. Understand that it takes time, it takes courage, and it takes discipline to be successful in bu...
2018-09-05
17 min
Martial Arts Business Podcast
Sowing the seeds that will grow your school
In today’s episode, of the Martial Arts Business podcast, Gordon urges you to play the long game and to be consistent in business in order to achieve success. Learn how to continuously sow the seeds of your business and lay a great foundation so that you too, can consistently grow and increase your student base. If you're out there sowing the seeds every single day, you can't fail because consistency is king and repetition is the mother of all skill. Understand that it takes time, it takes courage, and it takes discipline to be successful in bu...
2018-09-05
17 min
Martial Arts Business Podcast
Do What You Love
Learn how to work on your business, not in your business, do what you love and outsource everything else. As business owners we have a habit of trying to do everything ourselves, and as martial artists we are used to controlling our minds, controlling our bodies and managing everything around us. But to be successful in your school you need to be able to let go and and break the control mindset. Gordon urges you to to love what you do and set yourself free, and as a result you will become more creative, make a difference...
2018-08-28
18 min
Martial Arts Business Podcast
Do What You Love
Learn how to work on your business, not in your business, do what you love and outsource everything else. As business owners we have a habit of trying to do everything ourselves, and as martial artists we are used to controlling our minds, controlling our bodies and managing everything around us. But to be successful in your school you need to be able to let go and and break the control mindset. Gordon urges you to to love what you do and set yourself free, and as a result you will become more creative, make...
2018-08-28
18 min
Martial Arts Business Podcast
I don’t have enought time, This Will Help
Do you ever catch yourself saying ‘I don’t have enough time?’ do you wear the ‘busy badge of honor’, but ask yourself; what are you busy doing? In today’s episode, Gordon dives into the effects of time and how you too can start to manage yourself better, be more productive and outsource everything. Time doesn't stand still for anybody, but it is by far our most precious commodity. If you want to be successful in anything in life, you need to be able to manage yourself and manage your time. Gordon shares the simply mindset changes you...
2018-08-24
21 min
Martial Arts Business Podcast
I don’t have enought time, This Will Help
Do you ever catch yourself saying ‘I don’t have enough time?’ do you wear the ‘busy badge of honor’, but ask yourself; what are you busy doing? In today’s episode, Gordon dives into the effects of time and how you too can start to manage yourself better, be more productive and outsource everything. Time doesn't stand still for anybody, but it is by far our most precious commodity. If you want to be successful in anything in life, you need to be able to manage yourself and manage your time. Gordon shares the simply mindset changes you...
2018-08-24
21 min
Martial Arts Business Podcast
The WHY Zone
Gordon takes a deep dive into the reason why and shares with you the essential need of letting go. In today’s stripped back episode Gordon shows you how to stop dwelling start moving towards the future. Sometimes you need to accept the past and take learning from it, but do not spend your time always asking why. Your students might leave your business and not everything will go your way, it doesn't mean you've done anything wrong it's a negative mindset to have. The one thing you cannot change is people and asking why wi...
2018-08-22
15 min
Martial Arts Business Podcast
Success and Martial Arts special interview
In today’s special episode of the Martial Arts Business Podcast your host Gordon interviews fellow fitness gym owner Tommy. In this stripped-back episode, Gordon and Tommy share experiences from his own journey and how Martial Arts has allowed them to grow and succeed in all areas of life. Tune in and get inspired by these two influential business owners and understand the mindset needed to be successful. Learn how to create meaningful relationships and why you should simply give and serve, without expecting anything in return. Hear why collaboration is so much more powerful than the co...
2018-08-17
38 min
Martial Arts Business Podcast
How to Build A World Class Instructor Team In Your MA School
Welcome to another edition of the Martial Arts Business Podcast. In this episode, Gordon shows you how to build a world-class instructor team and grow your school. Discover how to stop doing everything yourself, leverage out tasks, create a sustainable trainer programme and give yourself more time and freedom. Stop feeling trapped and alone in your business and grow your leadership programme. Gordon urges you to get inspired and grow your power team, because without staff you have no freedom and no flexibility. Understand why staff are an absolute asset to your life and how you too...
2018-07-30
24 min
Martial Arts Business Podcast
Are You Thinking BIG Enough
Welcome to another edition of the Martial Arts Business Podcast, today Gordon questions if You Are Thinking BIG Enough in your business and in life. Learn to how to dream big and achieve your goals, ny being laser focused and knowing what it is you want to achieve. Gordon explains why you should know where you want to go and why it’s important not to limit yourself and shrink your goals and dreams. Discover how to get a plan and start actioning it, each and every day. Feel it, own it, visualise it and set out a...
2018-07-13
14 min
Martial Arts Business Podcast
Hit that target for maximum growth
Welcome to another edition of the Martial Arts Business Podcast, today Gordon discusses how to use marketing to hit your target market and achieve maximum growth. Learn how to increase your conversions and tailor your marketing to a specific demographic, understand who you’re talking to, what they want and what they need. Gordon explains how to find your marketing formula and how you too, can replicate this over all of your marketing campaigns. Gordon explains how you can attract the masses by keeping it personal and treating each of your programmes as a unique and specific bu...
2018-07-06
17 min
Martial Arts Business Podcast
Set Back & Challenge are Essential For Growth
Welcome to another episode of the Martial Arts Business Podcast, in this episode Gordon discusses how Setbacks and Challenges are Essential for Growth. Discover how setbacks can help you grow personally, spiritually and in your business and why you should embrace challenges in order to win. Gordon explains that most people struggle with challenges and setbacks and actively avoid them, but it’s those who pursue them who will succeed. You need to change your mindset and become a solution-oriented person and accept challenges, see them as opportunities to grow. Learn to make the transition ov...
2018-07-02
17 min
Martial Arts Business Podcast
Social Media & Sports, the Fundamentals of Marketing
Welcome to another episode of the Martial Arts Business Podcast, in this episode Gordon shows you how to link together Social Media and sports to grow your business. Social Media and Marketing are integral to the success of your business, discover how to leverage platforms such as Facebook and Instagram to play the long game and become a winner. Learn how to bait your audience and entice and engage them with a killer hook. Gordon explains the need to keep the content you share emotional and intriguing. Keep putting out non sales content and let...
2018-06-29
14 min
Martial Arts Business Podcast
Mastering the ART
Welcome to another episode of the Martial Arts Business Podcast. Today your host Gordon Burcham discusses how to Master the art of business success, and “Become a Black belt in Business”. Understand why success doesn’t happen overnight and that it takes time to succeed, with persistence, iteration and hard work. Lean how to ‘play the long game and embrace a continued evolution in search of business perfection. KEY TAKEAWAYS It takes time to develop your business, there’s no quick fix. You will face challenges and changes that you will need to overcome.
2018-06-26
19 min