Shows
Influence Global Podcast - shining a spotlight on influencer marketingIn Conversation With Rory Sutherland - "Inventors or Marketers?"In this special episode titled "Inventors or Marketers?" we look at back at some the best ads over the years with the legend that is Rory Sutherland. In this live podcast recording, Gordon Glenister host of the Influence Global Podcast, author of influencer marketing strategy and founder of the Influencer division of the Branded Content Marketing Association interviews the legendary advertising guru that is Rory Sutherland. The talk celebrated the most influential advertising campaigns over the last 40 years and asked the question "were the creatives behind them great marketers or awesome inventors".The event took place at Home Grown...2024-09-171h 23
In Clear FocusInfluencer Marketing Strategy with Gordon GlenisterIN CLEAR FOCUS: Gordon Glenister, the author of "Influencer Marketing Strategy," discusses the evolution of this dynamic field. He shares effective campaign development tactics, success stories, and legal considerations. Gordon examines employee advocacy as an emerging trend and offers insights on leveraging internal talent as influencers. Learn how brands can navigate the influencer landscape, maximize ROI, and prepare for future developments in this increasingly important area of marketing. 2024-09-0331 min
Camera Shake Photography PodcastDominate Your Market: Influencer Marketing Secrets for Photographers - with GORDON GLENISTER - Episode 205Ready to take your photography business to new heights? Join us as marketing guru Gordon Glenister unveils the secrets to dominating your market through influencer marketing!In this episode of The Camera Shake Podcast, Gordon shares his insider tips for photographers looking to stand out and attract more clients. Discover how to leverage influencers, master social media, and create content that captivates your audience.Don't miss out on Gordon's expert advice - watch now and start dominating your market today!Subscribe for more insights on photography, marketing, and business success!#Photography #Marketing...2024-05-1656 min
GoalChatHappy New Year 2024 with Gordon Glenister, Seth Goldstein & Evelyn PacittiHappy New Year 2024 Goal Getters! On this episode of The Deb Show, host Debra Eckerling is joined by Influencer Marketing Consultant Gordon Glenister, Creative Director Seth Goldstein, and Systems Architect Evelyn Pacitti to ring in the new year. The panel shared their 2023 wins and challenges, their 2024 aspirations, and inspiration and advice for the new year!Wins from 2023
Seth: Increasing Entrepreneurs Enigma episodes to twice a week; finding the work-family balance
Gordon: Doing some great work with the Technology for Marketing show: an outstanding influencer campaign plus running the first ever top 100 marketing influencers index; representing the 50+...2024-01-041h 00
Stripping Off with Matt Haycox"We're Now Scrolling the Average of the Eiffel Tower!" Podcast w/Gordon GlenisterTell us what you like or dislike about this episode!! Be honest, we don't bite!Buckle up for a marketing masterclass with Gordon Glenister this week! In this episode, we explore Gordon's marketing journey, explore the power of short-form content, and define what it really means to be an influencer.Gordon talks about engagement rates, where to snag reliable demographic data, and drops some serious knowledge bombs for non-celeb influencers building their brand. And how do we know who to trust online? Gordon's got the all the answers!We uncover the mistakes of "...2023-11-2248 min
Entrepreneur's EnigmaGordon Glenister On Influencer Marketing, Trees, and EntrepreneurshipGordon Glenister is a global expert on influencer marketing having set up the UK association arm of the Branded Content Marketing Association influence division. He is also an award-winning author with Influencer marketing strategy and hosts the Influence the Global podcast. Gordon is a regular on the speaker circuit and often hosts panel discussions around influencer marketing and community building. Gordon also writes for the London Evening Standard. He is also a member of the Marketing Podcast network. he is a father to 3 boys and lives in the UK just outside the university capital of Cambridge Little known fact...2023-07-2521 min
Marketing With Empathy®How to Be More Influential - Gordon GlenisterEP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; your circle of friends; and tips to network and build your community with other influential people.SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.po...2023-04-1916 min
Marketing With Empathy®Influencer Marketing - Gordon GlenisterEP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influencers beyond social media. Gordon’s favorite influencer tools and platforms. An example of employee influencer marketing. What makes the most successful campaigns; and how to invest in influencer marketing during budget cuts. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab SHOW NOTES: https://www.pod...2023-04-1827 min
Partnership UnpackedInfluencer Marketing Trends Insights For CMOs with Gordon Glenister 73% of B2B marketers cite an increased interest in influencer marketing this year. And that’s good, because it’s been shown conclusively that buyers are eager to make purchases based on the recommendations of influencers and content creators. And yet, there’s still a tremendous amount of confusion and trepidation when it comes to influencer marketing. Is it just for B2C brands? Is Instagram losing it’s luster? Should B2B brands be focusing on TikTok? That’s what we’re covering in today’s episode of Part...2023-03-1331 min
Believe you can because you can!Gordon Glenister: How to succeed with influencer marketing (#406)Are you looking to succeed with influencer marketing? Look no further! In this episode of the “How to Succeed” podcast, we are joined by Gordon Glenister, a leading expert in the field of influencer marketing. Gordon shares his insights on effectively leveraging influencers’ power to drive brand awareness and sales. He discusses the importance of…
2023-01-1645 min
ROCK-IT FUEL"Influencer"...Me? The Role Of Influencer Marketing In Corporate Leadership With Gordon GlenisterWelcoming back Gordon Glenister!In this quick teaser episode Host: Wanda Toro Turini, Founder of Rock-it Fuel, Inventor of Ketchwords.com chats with Gordon Glenister, Founder of Influencer Marketing Programme.Gordon Glenister is on a mission to help senior executives and business owners leverage their extensive experience through an Influencer Marketing strategy that fits their comfort level and is maximally effective.Don't miss our guest's FREE audience gift...Text RF-INFLUENCE to 411321 to receive “Becoming The Go-To Person In Your Niche” and other valuable resources to help you grow thought leadership, increase expo...2022-04-1518 min
ROCK-IT FUELBecoming the Respected Influencer In Your Niche with Gordon GlenisterIn this episode Host: Wanda Toro Turini, Founder of Rock-it Fuel, Inventor of Ketchwords.com chats with Gordon Glenister, Founder of Influencer Marketing Programme.Gordon Glenister is on a mission to help senior executives and business owners leverage their extensive experience through an Influencer Marketing strategy that fits their comfort level and is maximally effective.Don't miss our guest's FREE audience gift...Text RF-INFLUENCE to 411321 to receive “Becoming The Go-To Person In Your Niche” and other valuable resources to help you grow thought leadership, increase exposure and boost revenue through the game of infl...2022-02-1429 min
Digital Rapport® Podcast with Jatinder Palaha38 - What is Influencer Marketing and How You Can Use It To Grow Your Business - Gordon GlenisterIn this episode, I talk to Influencer marketing strategist Gordon Glenister, author of influencer marketing strategy and host of Influence the global podcast, shining a spotlight on the influencer marketing industry. Gordon Glenister is the global head of influencer marketing at the Branded Content Marketing Association as well as being behind Pitch Influence, a global competition for the influencer industry. He also runs a Facebook group called Influencer marketing secrets, and a weekly roundtable where he shares tips and tricks on Influencer marketing. Gordon also runs his own influencer marketing programme to help thought leaders become more influential. Topics covered...2022-01-1455 min
Digital Rapport® Podcast with Jatinder Palaha38 - What is Influencer Marketing and How You Can Use It To Grow Your Business - Gordon GlenisterIn this episode, I talk to Influencer marketing strategist Gordon Glenister, author of influencer marketing strategy and host of Influence the global podcast, shining a spotlight on the influencer marketing industry.
Gordon Glenister is the global head of influencer marketing at the Branded Content Marketing Association as well as being behind Pitch Influence, a global competition for the influencer industry.
He also runs a Facebook group called Influencer marketing secrets, and a weekly roundtable where he shares tips and tricks on Influencer marketing.
Gordon also runs his own influencer marketing programme to help...2022-01-1455 min
Speaking Business podcastWhat speakers can learn from online influencers with Gordon GlenisterWhat speakers can learn from online influencers Gordon is a membership and influencer marketing expert. Having led an industry body for 11 years in the promotional product sector, he launched his own consultancy to help trade associations and professional bodies with their strategy. Little did he know he would stumble on the influencer marketing sector. Since the launch of the Branded Content Marketing Association Influence division, Gordon has written a 300-page book on influencer marketing strategy, started his global influence podcast, interviewed some amazing brands and thought leaders and keynoted at conferences.2022-01-1127 min
The Dan Assor Show #eventprofsInfluencer marketing with Gordon Glenister #eventprofsGordon Glenister is Chief Strategy Officer at Audience2Media, Global Head of Influencer marketing, and presenter of Influence global Podcast BCMA (Branded Content Marketing Association) Gordon is also CEO of Membership World and co-founder of MESA – Meetings & Events Support Association. He is also the Author of Influencer marketing strategy & Contributing writer to Evening Standard about the world of influencer marketing.
Conversation includes; What is influencer marketing? Different types of influencers, What does it take to be truly influential? How can event organisers embrace influencers at their events? Where can companies find these influencers? Influencer cost & campaign measurement Plus In...2022-01-0931 min
Focus on WHYCircle of Influence with Gordon GlenisterHow as a thought leader can you become more influential and create a greater impact in your field? Specialist in membership and influencer marketing, published author, virtual keynote speaker and podcast host, Gordon Glenister helps people become go-to experts who choose to make a difference and effect positive change on a global scale. Gordon shows influencers how they can transform lives by creating intended directional change defined by and aligned with their values and their circle of influence. KEY TAKEAWAY “We are all personal brands today. The power of a brand is what peo...2021-10-1937 min
Business Excellence - TOP 5 SeriesIn Conversation - Gordon Glenister - Influencer MarketingI always describe influencer marketing happens when someone, an influencer is involved in a campaign to promote product or service. And I think what I've also found fascinating is that we trust individuals, more friends, family, and trusted colleagues more than we do traditional advertising LinkedIn expert may not necessarily call himself an influence. And Funny enough, even within the Instagram space, a lot of these influencers don't actually like that term, they will often refer themselves as content creators. Okay. Because that's what they see that they are 01:03 Influencer Marketing 03:59 Tracking Metrics 06:31...2021-08-0537 min
Digital Marketing GyaanCreating Influencer Marketing Strategy with Gordon GlenisterWith the growth of trust among audiences for product endorsements and reviews, Influencer Marketing has paved its way and is now part of mainstream Digital Marketing Activities.
To understand what is Influencer Marketing, how it is different from Advertisement, who can consider themselves as Influencer, and what are the best tips to select an Influencer for brand campaigns, we had Gordon Glenister with us. He is Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) & Author of Influencer Marketing Strategy. He hosts his own podcast called Influence the global podcast, shining a spotlight on...2021-07-2440 min
Digital Marketing GyaanHow to Create Successful Influencer Marketing Strategy by Gordon GlenisterWith the growth of trust among audiences for product endorsements and reviews, Influencer Marketing has paved its way and is now part of mainstream Digital Marketing Activities.To understand what is Influencer Marketing, how it is different from Advertisement, who can consider themselves as Influencer, and what are the best tips to select an Influencer for brand campaigns, we had Gordon Glenister with us. He is Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) & Author of Influencer Marketing Strategy. He hosts his own podcast called Influence the global podcast, shining a spotlight on the influencer...2021-07-2440 min
SiteVisibility#611 A Strategic Approach To Influencer Marketing w/ Influencer Marketing Consultant, Gordon GlenisterIn this episode we’re joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of ‘Membership World’ and recently authored the book ‘Influencer Marketing Strategy: How To ...2021-07-2244 min
The Internet Marketing Podcast#611 A Strategic Approach To Influencer Marketing w/ Influencer Marketing Consultant, Gordon GlenisterIn this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.In this episode we discuss:Is greater regulation needed in the field of influencer marketing?Did influencer marketing exist 100 years ago?What is influencer marketing strategy?What are the components that should feature in an influencer marketing strategy?When's a good time to collaborate with micro influencers?Gordon's favourite b2b influencer marketing examplesGordon's recommended influencer marketing software2021-07-2242 min
New Books in Business, Management, and MarketingGordon Glenister, "Influencer Marketing Strategy: How to Crate Successful Influencer Marketing" (Kogan-Page, 2021)Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Crate Successful Influencer Marketing (Kogan-Page, 2021)Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade.Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So th...2021-07-2237 min
Dan Hill's EQ SpotlightGordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021)Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade.Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So th...2021-07-2237 min
Self-Publishing Queen#55: Influencer Marketing for Authors With Gordon GlenisterGordon Glenister is the author of Influencer Marketing Strategy: How to Create Successful Influencer Marketing. He is an influencer marketing strategist , speaker and trainer. He launched a new influencer marketing channel at the Branded Content Marketing Association and still remains the global head of influencer marketing. He is also the host of Influence the global podcast shining a spotlight on the influencer marketing industry where he interviews all sorts of brands agencies and influencers.
In March 2021 he had his first book released on influencer marketing strategy with global publishers Kogan Page. Gordon is also the co-founder of th...2021-07-2227 min
Influence Global Podcast - shining a spotlight on influencer marketingS3 Ep12: Futurist Jeremy Scrivens Shares His Insights On The Social Room - Innovation Is The Future To Engage EmployeesIn this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA is joined by futurist Jeremy Scrivens as they talk about the future of work. Jeremy, based in Melbourne Australia, is passionate about embracing and unlocking employee potential through collaboration and innovation. He is a sought after speaker, transformation facilitator, culture catalyst and future of leadership coach. Jeremy has been recognised as one of the top 15 global influencers around #futureofwork by Silicon Republic and recognised by Onalytica in their global top 100 #futureofwork. He started by telling us a little about his background and more importantly his passion...2021-07-2023 min
Busy Business Owner PodcastInfluencer Marketing Master - Gordon GlenisterGordon Glenister is a membership and influencer marketing expert and the CEO of Membership World. Gordon was the director general of the British Promotional Merchandise Association for 11 years then launched his own membership consultancy in September 2018. From there he went on to launch a new influencer marketing channel at the Branded Content Marketing Association and still remains the global head of influencer marketing. He is also the host of Influence the global podcast shining a spotlight on the influencer marketing industry where he interviews all sorts of brands and influencers. In March 2021 he had his first book released on...2021-07-1640 min
Influence Global Podcast - shining a spotlight on influencer marketingS3 Ep11: Mark Willams AKA Mr LinkedIn Shares His Secrets Of How LinkedIn Really WorksMark Williams AKA 'Mr LinkedIn' joins Gordon Glenister, Global Head of Influencer Marketing at the BCMA, for this insightful look at the LinkedIn platform. Mark talks about the common mistakes that people make on the platform and what sort of content is resonating well with examples of Simon Bourne AKA the 'Shoe Guy' who sold premium high quality shoes but used engaging 'behind-the-scenes' storytelling to build his audience. Mark also talks about the challenges many organisations and indviduals face with the change in the algorithms, how by using relevant engagement and why commenting on articles is better than sharing...2021-07-0637 min
Small Business Marketing - Then and NowEpisode Twenty Six - Gordon Glenister, Gordon Glenister LTDOur latest episode is about social media influencers and how they can play a positive, and sometimes negative, role in a marketing campaign.Gordon Glenister is a influencer expert and works with his clients to help them become better leaders in the world of influencer marketing and running better membership organizations. His guidance is vital to the success of these campaigns, so much so that book publishers have sought him out for his expertise.Please enjoy our journey into the world of influencers and the massive audience they can bring to a campaign.As...2021-06-1532 min
Influence Global Podcast - shining a spotlight on influencer marketingS3 Ep7: A Deep Dive Into The Difference Between An Influencer And A Person Of InfluenceGordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with influencer marketing veteran Jason Falls about promoting excellence in influencer marketing. 'PR man' Jason talks about some of the changes in the sector, including a decline in trust of traditional media and people turning to social media for entertainment and news. Jason talks about our 'circle of influence' and how anyone can be an influencer and the job of a marketer to find these people of influence. In his book, WINFLUENCE, Jason defines the difference between an influencer and a person of influence. An influencer has an...2021-05-1124 min
GYDA - Grow Your Digital AgencyGYDA Talks - Why Influencer Marketing Works with Gordon GlenisterIn this GYDA Talks, Robert talks to Gordon Glenister. Gordon is an influencer marketing strategist trainer and speaker He is also the Global Head of Influencer Marketing at the Branded Content Marketing Association and the CEO of Membership World. Gordon was formally the director general of the British Promotional Merchandise Association for 11 years then launched his own membership consultancy in September 2018. From there he went on to launch a new influencer marketing channel at the Branded Content Marketing Association and still remains the global head of influencer marketing. He is also the host of Influence the global podcast shining a...2021-05-1012 min
Influence Global Podcast - shining a spotlight on influencer marketingS3 Ep5: US Lawyer Robert Freund Shares The Latest FTC Guidelines On Influencer MarketingIn this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks to specialist influencer marketing legal expert Robert Freund shares his insights on the latest changes to the FTC guidelines and what brands and agencies should include in influencer agreements. We also discuss some of the impacts on legal cases and the fines imposed by organisations who don't comply.
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at Freedom:ONE
Learn more about your ad choices. Visit megaphone.fm/adchoices2021-04-3027 min
Influence Global Podcast - shining a spotlight on influencer marketingS3 Ep4: Top Drinks Brand Chivas Regal Explain How They Embrace Influencer MarketingIn this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Martin Jaskolowski, Global Head of Advertising and Digital at Pernod-Ricard. They discuss how the Chivas Regal whisky brand has used influencers to enhance its major advertising campaign. They talk about some of the types of content that has really resonated with the audiences from distillery visits to working with mixologists. They talk in detail about how you measure effective brand campaigns - reach or engagement?
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at Freedom:ONE
2021-04-2228 min
Influence Global Podcast - shining a spotlight on influencer marketingS3 Ep2: Working With Influencers Helped EA Games Get Half A Million To A New Game RevealIn this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks about the gaming industry and how content creators can make a huge difference to the launch of a new game. Kelvin Cery who is Vice President of Client Development and Brand Partnerships of BEN Entertainment Group and Jonathan Dodd, Manager of Global Creator Partnerships of Electronic Arts. The BEN group have had a longstanding partnership with EA and they're also proud winners of the Streamy's Influencer Agency of the Year due to its ground breaking AI technology. We talk about the impact the creators had...2021-03-3030 min
Micka on InfluenceSeason2: EP4: The state of Influencer Marketing - Gordon Glenister, membership and influencer marketing expert.In this episode we’re in conversation with Gordon Glenister, Global head of Influencer Marketing, BCMA.
Grab a cup of coffee and listen as we discuss:
• How we’re getting better at measuring ROI in the industry.
• Why working with professional influencer marketing specialists can make or break a brand’s campaign.
• Tapping into influencers’ creativity and content to use in brand campaigns off social media.
• Influencers and ecommerce – the way of the future.
• Why scripting influencer content does not work.
• WHO using influencers to effectively reach younger generations, who does not necessarily watch TV o...2021-03-1750 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep21: What's It Like to Run An Influencer Talent AgencyIn this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks with Danny Lowney, who is the Managing Director of Sixteenth Talent who talks about what it's like to run an influencer marketing talent agency. Danny explains the role the team in commercialising opportunities from the traditional publishing deal to more expansive co-created product. He talks about top YouTuber, Gabriel Sey and how they are repositioning him as a Dad in the fitness space creating a whole new audience for him. Also, how creating a new stationery brand with Jack Edwards proved extremely successful. Danny starts by...2021-03-0522 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep20: Apprentice Contestant & Founder Of Moxiloves Beauty, Pamela Laird Talks About Working With InfluencersIn the episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice contestant and founder of Irish Beauty brand Moxi Loves. She talks about her passion for beauty and nail products and how Instagram and...
Learn more about your ad choices. Visit megaphone.fm/adchoices2021-02-0918 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep20: Apprentice Contestant & Founder Of Moxiloves Beauty, Pamela Laird Talks About Working With InfluencersIn the episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice contestant and founder of Irish Beauty brand Moxiloves. She talks about her passion for beauty and nail products and how Instagram and influencers have helped scale her brand. Pamela talks about how using influencers for campaigns with short lead times has proven to be very successful. Pam explains about gifting and why it's important to gift without control, hoping influencers will promote the product because they love it. She also shares a little insight about her time on the Apprentice.2021-02-0916 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep19: In Conversation With Sophie Clark From TalkwalkerIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Sophie Clark, Marketing Lead for social analytics platform, Talkwalker, the leading insights platform. Sophie shares the key findings from in-depth research...
Learn more about your ad choices. Visit megaphone.fm/adchoices2021-01-2121 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep19: In Conversation With Sophie Clark From TalkwalkerIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Sophie Clark, Marketing Lead for social analytics platform, Talkwalker, the leading insights platform. Sophie shares the key findings from in-depth research conducted with major brands over the latter part of 2020. We find out who have been the major winners and losers in social media and why. How have brands changed their campaign styles over the year and what are they likely to do in 2021. Brands want more analytics to help drive e-commerce opportunities through major platforms. @talkwalker@thebcmaPresented by...2021-01-2120 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency WhalarIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to...
Learn more about your ad choices. Visit megaphone.fm/adchoices2021-01-0833 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency WhalarIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to Ashton Kutcher and has worked with Celebrities like '50 Cent' and Tyra Banks as well as being behind the first ever influencer agency founded by Sean Parker (P-Diddy), Ari Emanuel and Oliver Luckett.@karynspencer@thebcmaPresented by @gordonglenisterProduced by Neil Whiteside at Freedom:ONE...2021-01-0832 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep18: In Conversation With Jeanette Okwu, Founder of Beyond InfluenceIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the industry is moving and where she feels it needs to go. Jeanette has run global influencer marketing campaigns for Jaguar Landrover in 24 different markets. You really do need to understand the local cultures and traditions, get it wrong and it can be a costly mistake. @jeanetteokwu@thebcmaPresented by @gordonglenisterProduced by Ne...2021-01-0817 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep18: In Conversation With Jeanette Okwu, Founder of Beyond InfluenceIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the...
Learn more about your ad choices. Visit megaphone.fm/adchoices2021-01-0819 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep16: Haem Roy – President of BCMA Canada talks about branded content and influencer marketing in CanadaIn this episode edition, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to Haem Roy, who is the President of BCMA in Canada. I wanted to get a different perspective from other countries on what sort of trends are impacting influencer marketing and branded content. Haem is a storyteller and a global Creative Strategist, Omni-channel Marketer and Branded content expert. A speaker and panelist, she co-hosts the BCMA Canada Candid chats and actively advocates for diversity and inclusion. She started by telling me a little about her personal story.@gordonglenister@thebcma Sup...2020-12-1526 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep15: The Growth In Consumer Ambassador Programmes Ft. Paul ArcherPaul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates (fans) come often be seen as more authentic and deliver higher engagement than big celebrity endorsers.@paularcher@thebcmaPresented by @gordonglenisterProduced by Neil Whiteside at Freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-12-1524 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep15: The Growth In Consumer Ambassador Programmes Ft. Paul ArcherPaul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-12-1526 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep16: Haem Roy – President of BCMA Canada talks about branded content and influencer marketing in CanadaIn this episode edition, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to Haem Roy, who is the President of BCMA in Canada. I wanted to get a different perspective from other countries on what sort of trends are impacting...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-12-1527 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep14: What Does It Cost To Hire An InfluencerInfluencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs. He tells Gordon Glenister, Global Head of Influencer Marketing at the BCMA that there are many variables in attributing cost to an...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-11-2639 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep14: What Does It Cost To Hire An InfluencerInfluencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs. He tells Gordon Glenister, Global Head of Influencer Marketing at the BCMA that there are many variables in attributing cost to an influencer campaign. Whether it's on Instagram or YouTube, you need to look at influencer engagement rates, content quality, values match and so much more. As someone who negotiates with influencers on a daily basis, we hear from the expert on what it takes to get it right. @gordonglenisterProduced by Neil Whiteside at FreedomONESup...2020-11-2638 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep13: Why Being A Thought Leader Is The New Influencer Ft. Warren CassWe hear from trainer and speaker, Warren Cass as he talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about what it takes to be a thought leader. Who is really answering the questions of their audience? Warren talks about the fact there is a vast array of insights available currently, but the 'thought leaders' and 'change makers' that are winning, are those that are helping their clients make sense of it. Will technology help thought leaders develop more of their personal brand?@warrencass@gordonglenisterProduced by Neil Whiteside at FreedomONE...2020-11-2625 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep13: Why Being A Thought Leader Is The New Influencer Ft. Warren CassWe hear from trainer and speaker, Warren Cass as he talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about what it takes to be a thought leader. Who is really answering the questions of their audience? Warren talks about the...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-11-2626 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep12: How Influencer Marketing In The Travel Industry Has Changed2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content creator Charlie Wild from the Travel Project and also from global influencer...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-11-1628 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep11: How To Get 24m Views On Your Channel – Tik Tok Star Sherice BantonSherice Banton is a Tik Tok comedy star with over 1.7m fans on her channel. Her success has been around comedy sketches. One of her most successful projects was creating a single story spread over 11 Tik Tok videos and it 'blew-up' to over 24m views. Now a full-time creator she works with a number of top brands. Sherice talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about her life and her experiences as a content creator.@shericebanton@gordonglenisterProduced by Neil Whiteside at FreedomONESupport the show (http://w...2020-11-1618 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep12: How Influencer Marketing In The Travel Industry Has Changed2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content creator Charlie Wild from the Travel Project and also from global influencer manager at Visit Britain Marianne Fakinos. Charlie talks about how more outdoor and adventure brands have approached him and one of the projects involved canoeing the length of the Thames. One of the campaigns Visit Britain ran in September involved a diverse micro influencer group and not just from travel but from other niches like lifestyle and fashion with some r...2020-11-1627 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E10: How To Tackle Sensitive SubjectsIn this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues. Sophie talks about...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-10-1220 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E10: How To Tackle Sensitive SubjectsIn this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues. Sophie talks about the amazing results achieved from a campaign run with the Internet Watch Foundation about how best to tackle the issue when you see indecent images online and how best to report them. After an extensive search, the campaign team found two top influences, Aaron Crascall and EmanSV2 both from very different backgrounds to front the story. Listen to find...2020-10-1219 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E9: Influencer Marketing Trends - Impact Of Covid-19Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.Kampney is also the creator of Creatorscape, a unique insight into the key players in...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-09-0919 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E7: How Influencers Can Protect ThemselvesAll sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-08-0722 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E7: How Influencers Can Protect ThemselvesAll sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the issues and protection required for influencer marketing with insurance expert Claire Templeton from leading insurance company Beazley.@gordonglenisterhttps://www.beazley.comProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-08-0721 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E8: Creativity Is Alive And KickingIn this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth and together discuss the importance...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-08-0644 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E8: Creativity Is Alive And KickingIn this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth and together discuss the importance and value of creative content in the marketing mix.@gordonglenister@takumihq@saadowsefirothProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-08-0643 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E6: Getting Diversity RightIn this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns. The Black Lives Matter campaign has raised awareness of the importance of inclusion more than ever now.@gordonglenister@openinfluenceProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-08-0629 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E6: Getting Diversity RightIn this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns....
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-08-0630 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E5: Food For Thought - In Conversation With Katy Coffield Of Foodie TribeKaty Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-07-1617 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E4: In Conversation With Amber Doig-ThorneIn this episode we speak to Amber Doig-Thorne who is a highly successful actress, presenter and content creator. Amber talks openly about her experiences as a content creator, the brands she has worked with and the lessons she learnt along the...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-07-1637 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E3: How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas BoudetThe European Advertising Standards Alliance (EASA) represents all the leading advertising government bodies in Europe. In this episode we hear from Director General Lucas Boudet on their work in making sure advertising standards are upheld. We also...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-06-1525 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E2: In Conversation With Photographer's Rebecca Spencer & Latoya LovellGetting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-06-1524 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E1: PR & Influencer MarketingPR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-06-0336 min
Influence Global Podcast - shining a spotlight on influencer marketingS2-E1: PR & Influencer MarketingPR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR Industry right now. We also talk about the different types of influence and brand advocacy with leading industry influencer marketing consultant Scott Guthrie.@gordonglenister@sabguthriehttps://www.prca.org.ukProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-06-0335 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E20: Virtual Influencer MarketingHead of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-05-1828 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E20: Virtual Influencer MarketingHead of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual influencer.@gordonglenister@dnevillspencerProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-05-1826 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E21: Influencer Marketing On Tik TokTop Tik Tok star Laura Edwards talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about the growth of Tik Tok and how important it will be for brands to engage new audiences. @gordonglenister@laurbubbleProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-05-1815 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E21: Influencer Marketing On Tik TokTop Tik Tok star Laura Edwards talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about the growth of Tik Tok and how important it will be for brands to engage new audiences. @gordonglenister@laurbubbleProduced by Neil Whiteside...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-05-1816 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E18: The Rules Of Influencer MarketingIn this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Emma Smith, Copy Advice Manager at Committee of...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-05-0514 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E19: Worklife Balance In LockdownIn this episode we hear about life in lockdown – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Influencers Anthea Biggs and John Adams aka Dad Blog UK who talk about home schooling and their work-life...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-05-0530 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E18: The Rules Of Influencer MarketingIn this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Emma Smith, Copy Advice Manager at Committee of Advertising Practice or CAP (www.cap.org.uk)Produced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-05-0513 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E19: Worklife Balance In LockdownIn this episode we hear about life in lockdown – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Influencers Anthea Biggs and John Adams aka Dad Blog UK who talk about home schooling and their work-life balance as content creators during lockdown.@antheajanebiggs@dadbloguk@gordonglenister#influencer #influencermarketing #contentcreator #blogger #blog #homeschooling #lockdown #homeschool #dadblogger #lifestyleinfluencer #lifestyleinfluencers #podcastProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-05-0529 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E17: The Magic Of InfluenceIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks to top female magician and star or Britains Got Talent, Josephine Lee (@josephineleeofficial) on how the entertainment industry is being creative in uncertain times.@thebcma@gordonglenisterProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-04-2810 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E17: The Magic Of InfluenceIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks to top female magician and star or Britains Got Talent, Josephine Lee (@josephineleeofficial) on how the entertainment industry is being creative...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-04-2811 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E16: Keeping Fit And Healthy In The LockdownInfluencers, James Middleton and Rob Eades talk about keeping fit and healthy in the lockdown. These top content creators have found newly engaged audiences with their online fitness routines #fitness #influencer #contentcreator #stayfit #eatwell ...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-04-2228 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E15: Influencer Marketing In Challenging TimesMore discussion on the impact of the Covid-19 outbreak on the influencer market.In this episode, host Gordon Glenister, Global Head of Influencer Marketing, talks with Rich Keith, a BCMA Board member and CEO of Fourth Floor Creative.Produced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-04-0622 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E15: Influencer Marketing In Challenging TimesMore discussion on the impact of the Covid-19 outbreak on the influencer market.In this episode, host Gordon Glenister, Global Head of Influencer Marketing, talks with Rich Keith, a BCMA Board member and CEO of Fourth Floor Creative.Produced by Neil...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-04-0623 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E14: Impact Of Coronavirus On Influencer MarketingIn this episode host Gordon Glenister, BCMA's Global Head of Influencer Marketing, discusses the impact of the Coronavirus lockdown with Jess Markwood – Content & Strategy Director at The Fifth. Produced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-04-0322 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E14: Impact Of Coronavirus On Influencer MarketingIn this episode host Gordon Glenister, BCMA's Global Head of Influencer Marketing, discusses the impact of the Coronavirus lockdown with Jess Markwood – Content & Strategy Director at The Fifth. Produced by Neil Whiteside at freedom:ONE
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-04-0323 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E13: Influencer Marketing In ChinaIn this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu. Produced by Neil Whiteside at freedom:ONE”Support the show (http://www.thebcma.info/membership/)2020-03-2736 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E13: Influencer Marketing In ChinaIn this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu. Produced by Neil Whiteside...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-03-2738 min
Influence Global Podcast - shining a spotlight on influencer marketingS1-E12: High Profile & Luxury BrandsIn this episode we get expert insight into the use of Influencers with high profile & luxury brands.We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form.Hosted by Gordon Glenister, Global Head of Influencer Marketing,...
Learn more about your ad choices. Visit megaphone.fm/adchoices2020-02-2822 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E12: High Profile & Luxury BrandsIn this episode we get expert insight into the use of Influencers with high profile & luxury brands.We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form.Hosted by Gordon Glenister, Global Head of Influencer Marketing, BCMAProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-02-2820 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E11: Meet The Major Players: Tom AugenthalerOver the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world, starting with Tom Augenthaler. Amongst other things, Tom founded www.theInfluencemarketer.com to share his ideas and knowledge.Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMAProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-02-0729 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E10: Meet The InfluencersIn this episode, host Gordon Glenister meets three BCMA Influence members – Author & speaker Tene Edwards; motivational influencer and member of the BCMA’s Council of Influencers Adam Cam; and legal guru Rupa ShahProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2020-01-2227 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E9: The Role Of The Influencer With Luxury BrandsIn this episode of 'Influence' we look at the role of the influencer in the luxury brands sector.Host Gordon Glenister talks to Stephen Farrell, Associate Director, Influencer Relations at leading agency Ketchum, and Jenny Tsai, Founder & CEO of influencer platform WearismaProduced by Neil Whiteside, FreedomOneIn partnership with the Branded Content Marketing Association (BCMA)www.thebcma.infoSupport the show (http://www.thebcma.info/membership/)2019-12-2324 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E8: The Role Of Influencers In PoliticsWith General Election campaigning well under way in the UK, Gordon Glenister (Global Head Of Influencer Marketing at the BCMA) speaks with Gordon Young from The Drum, and PR Week’s Editor, John Harrington, to get their take on the role of influencers in political campaigns. Produced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2019-11-2525 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E7: What Influencers Really Want - Exclusive ResearchIn this episode we look at the reults of a recent BCMA/Whalar survey of Influencers; and we take an in-depth look at the industry with Jack Morel-Paulo, Head of Influencer Marketing Strategy at Onalytica.Presented by Gordon Glenister, Global Head of Influencer Marketing at the BCMAProduced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2019-10-0724 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E6: How Influencers Work With BrandsIn this episode we’ll be looking at how talent works with brands. Host Gordon Glenister, Head of Influencer Marketing at the BCMA, will be talking with William Soulier – Founder & CEO of Talent Village; and Adam Field, Head of Global Fan Engagement at Chelsea Football Club.Produced by Neil Whiteside at freedom:ONESupport the show (http://www.thebcma.info/membership/)2019-10-0725 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E5: Influencer Marketing In The USAIn the latest episode of 'Influence' host Gordon Glenister, Head of Influencer Marketing at the BCMA, takes a look at the Influencer market in the United States of America. Featuring Brett Garfinkel of Sylo; Dave Dickman of Tagger and 'The Oprah of LinkedIn' - Goldie Chan. Produced for The BCMA by Neil Whiteside @ Freedom:ONESupport the show (http://www.thebcma.info/membership/)2019-09-1636 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E4: Both Ends Of The Influencer SpectrumIn this episode we look at both ends of the Influencer market; meeting micro-influencer Louise Simpson, and Amie Shearer from internet giant Mumsnet.Plus Vic Miller from Brandwatch gives us her three top tips for a successful Influencer marketing campaign.Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA (www.thebcma.info), the new association supporting InfluencersProduced by Neil Whiteside at Freedom:ONESupport the show (http://www.thebcma.info/membership/)2019-08-1628 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E3: Essential Legal Advice For InfluencersIn this episode we examine the legal aspects of being an influencer, with industry expert Jo Farmer, Partner at leading law firm, Lewis Silkin. Jo leads the firm's Brands & Intellectual Property group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.Presented by Gordon Glenister.Produced by Neil Whiteside at Freedom:ONE Support the show (http://www.thebcma.info/membership/)2019-07-0828 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E2:The Pressures Of Influencer MarketingGordon Glenister, Global Head of Influencer Marketing at the BCMA, presents the latest edition on the podcast that shines a spotlight on the global Influencer industry.In this edition he meets former Big Brother finalist turned Influencer, Akeem Griffiths, and examines the pressures on mental health that being in the public eye can bring.There’s news from the recent Digital Marketing World Forum, and a look at upcoming industry events.Plus, three top tips for a successful Influencer campaign from an industry expert.Produced by Neil Whiteside at Freedom:ONE....2019-06-2428 minInfluence Global Podcast - shining a spotlight on influencer marketingS1-E1:The World Of The Micro InfluencerIn this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.Presented by Gordon Glenister, Global Head of Influencer Marketing, BCMAProduced by Neil Whiteside, Freedom OneSupport the show (http://www.thebcma.info/membership/)2019-05-1319 min