Shows
Love My Austin HomeMastering Personal Branding with Grace Lanni: Insights from a Branding ExpertWelcome to another exciting episode of Mortgage Talk with Mark, hosted by Mark Hairston, where we dive deep into the world of branding with the talented Grace Lanni, Branding Expert and founder of All About the Brand. In this episode, Grace shares her expertise on personal branding, explaining how it can transform your business and personal identity. Learn how Grace, who has worked with top-tier companies and entrepreneurs, helps her clients build memorable brands that resonate in today’s noisy marketplace.Grace will also discuss the fascinating evolution of her business from launching a vi...
2024-09-1127 min
GivingOutLoudUplifting Millions Takes Work and Delivers Exponential FulfilmentAlok Appadurai of Uplift Millions shares his wild work journey while he focuses on his family and while he pours into his clients – upleveling over and over. He reveals his business journey, his self-awareness and values-based journey, and today, he shares his commitment to empower others to achieve amazing relationships, serving the world, and fueling real revenue. Following multiple big business successes in multiple industries, Alok & his current team decided to be the first carbon neutral coaching company planting to date 160k+ trees to offset his business, his family, his client base footprint in partner with trees.org. Alok & Grace sh...
2023-06-2338 minGivingOutLoudJenn Grace of Publish Your Purpose Reveals Her Secrets to Cause BrandingListen as Grace Lanni interviews Jenn to frame how she leads ambitious authors through every aspect of writing, editing, and publishing so their book(s) strategically align with their business objectives. Whether it’s a business guide that shows the breadth of their expertise or an emotional memoir that takes readers deep into life’s challenges, Jenn helps authors articulate their purpose and fulfill their mission.Jenn has published the books of almost 200 business owners, entrepreneurs, speakers, and memoirists so more diverse stories can exist in the world and her authors can make a positive impact and achieve the reco...
2023-03-1045 minGivingOutLoudBe The Change with SaulPaulJoin our host Grace Lanni, The Branding Influence for Entrepreneurs, as she talks to this week's guest, Grammy-nominated SaulPaul! Hear about SaulPaul's mission to "Be The Change." Grace and SaulPaul discuss everything from life after incarceration, giving back to the community, music as a universal language and BRANDING!https://www.linkedin.com/in/gracelanni/ and https://saulpaul.com/
2023-02-1044 minGivingOutLoudYour Authentic Self, Your Cause and Your BrandStacy Raske and Grace Lanni discuss personal branding, professional branding and focusing on your passion. Stacy is a veteran, entrepreneur, speaker, coach and so much more! She is deeply intuitive, no bullshit, unconditionally loving, truth-teller who can quickly see the root issue, will hold you accountable to your desires, and empower you to quickly create massive change in ALL areas. She is the founder InFLOWential Impact, elevating her clients influence and impact, scaling their empire and legacy, and living their BEST life by scaling WHO they are and fully UNLEASHING the POWER of their authentic InFLOWential Alpha Leader!...
2023-01-1326 minGivingOutLoudHealing, Recovery, CBD and getting "Naked" with William BranumGrace has a great conversation this week with William Branum is a former Navy SEAL, author of “5 SEAL SECRETS and Learn to Think Like a Navy SEAL,” and founder of NW Recovery, premium products to support physical and mental recovery. On the docket for the week is CDB, recovery, overcoming obstacles, finding your passion and branding. And then they talk about getting “Naked” or stripping away the ego and getting real!More about William Branum https://www.linkedin.com/in/william-branum/ “5 Seal Secrets” https://www.5sealsecrets.com/5-seal-secret and NW Recovery https://nw-recovery.com/
2022-12-0941 minGivingOutLoudAddressing Fear with Michael PowerGrace Lanni chats to Michael Power, CPA and creator of the podcast “Crushing Your Fear.” They dive deep into understanding and addressing fear, the power of a positive mindset and taking chances. They also discuss shifting careers, branding, the link between these and fear and creating purpose for actions.More about Michael Power: https://www.crushingyourfear.com/about
2022-11-1134 minGivingOutLoudThe importance of "why's" and more with Gary Frey.This week, Grace Lanni talks with Gary Frey, Director of Business Development at BGW CPA, Executive Coach. Why is authenticity important? Why it’s important to make a difference. Why am I really doing ___? Grace and Gary discuss these “why’s” are so important in developing your brand and selecting partners. And what would a conversation with Grace be without talking about making music and having fun!More about Gary Frey: https://www.linkedin.com/in/garydfrey/
2022-10-1438 minGivingOutLoudYour Cause, Corporate Culture and your Return on Investment.In this week's podcast, Grace Lanni talks to Carolyn Keller with Curio412 about putting purpose into action to amplify impact. They talk about corporate strategy, marketing and so much more. Carolyn works with non-profits looking to elevate their mission and companies looking for a strategy to give back to their community. https://www.curio412.com/
2022-09-0951 minGivingOutLoudWhere your Energy Goes... Your Focus GoesJoin Grace Lanni and her guest, Michelle Fuller discuss personal branding, personal growth, supporting your cause(s) and channeling your focus. Michelle is a transformation coach, helping women reach their next level, authentically. Learn more about Michelle https://www.linkedin.com/in/oneboldmf
2022-08-1238 minGivingOutLoudStepping Out of the Branding Crowd Arm in Arm with My CauseJoin our host Grace Lanni, The Branding Influence for Entrepreneurs, as she reignites her podcast, steps out into a new branding category, launches a NEW BRAND, a NEW TITLE, and tells her story about this transition. Follow Grace as she reveals her covid gift – become an Executive Producer for a cinematic docuseries – and going to the woodshed to launch a new brand. Researching how markets experience cause-based companies and campaigns revealed a barrier – sometimes called greenwashing – where clarity of the impact provided to the cause doesn’t happen. Listen to Grace as she reveals a brand boost to the 3rd power.
2022-07-0824 min
AllAboutThatBrandHealing, Recovery, CBD and getting "Naked" with William BranumGrace has a great conversation this week with William Branum is a former Navy SEAL, author of “5 SEAL SECRETS and Learn to Think Like a Navy SEAL,” and founder of NW Recovery, premium products to support physical and mental recovery. On the docket for the week is CDB, recovery, overcoming obstacles, finding your passion and branding. And then they talk about getting “Naked” or stripping away the ego and getting real!More about William Branum https://www.linkedin.com/in/william-branum/ “5 Seal Secrets” https://www.5sealsecrets.com/5-seal-secret and NW Recovery https://nw-recovery.com/
2022-06-1741 minAllAboutThatBrandAddressing Fear with Michael PowerGrace Lanni chats to Michael Power, CPA and creator of the podcast “Crushing Your Fear.” They dive deep into understanding and addressing fear, the power of a positive mindset and taking chances. They also discuss shifting careers, branding, the link between these and fear and creating purpose for actions.More about Michael Power: https://www.crushingyourfear.com/about
2022-05-2034 minAllAboutThatBrandThe importance of "why's" and more with Gary FreyThis week, Grace Lanni talks with Gary Frey, Director of Business Development at BGW CPA, Executive Coach. Why is authenticity important? Why it’s important to make a difference. Why am I really doing ___? Grace and Gary discuss these “why’s” are so important in developing your brand and selecting partners. And what would a conversation with Grace be without talking about making music and having fun!More about Gary Frey: https://www.linkedin.com/in/garydfrey/
2022-04-1538 minAllAboutThatBrandYour Cause, Corporate Culture and your Return on Investment.In this week's podcast, Grace Lanni talks to Carolyn Keller with Curio412 about putting purpose into action to amplify impact. They talk about corporate strategy, marketing and so much more. Carolyn works with non-profits looking to elevate their mission and companies looking for a strategy to give back to their community. https://www.curio412.com/
2022-03-1851 minAllAboutThatBrandWhere your Energy Goes... Your Focus GoesJoin Grace Lanni and her guest, Michelle Fuller discuss personal branding, personal growth, supporting your cause(s) and channeling your focus. Michelle is a transformation coach, helping women reach their next level, authentically. Learn more about Michelle https://www.linkedin.com/in/oneboldmf/?trk=public_profile_browsemap
2022-01-2837 minAllAboutThatBrandYour Authentic Self, Your Cause and Your BrandStacy Raske and Grace Lanni discuss personal branding, professional branding and focusing on your passion. Stacy is a veteran, entrepreneur, speaker, coach and so much more! She is deeply intuitive, no bullshit, unconditionally loving, truth-teller who can quickly see the root issue, will hold you accountable to your desires, and empower you to quickly create massive change in ALL areas. She is the founder InFLOWential Impact, elevating her clients influence and impact, scaling their empire and legacy, and living their BEST life by scaling WHO they are and fully UNLEASHING the POWER of their authentic InFLOWential Alpha Leader! ...
2022-01-2226 minAllAboutThatBrandBe The Change with SaulPaulJoin our host Grace Lanni, The Branding Influence for Entrepreneurs, as she talks to this week's guest, Grammy-nominated SaulPaul! Hear about SaulPaul's mission to "Be The Change." Grace and SaulPaul discuss everything from life after incarceration, giving back to the community, music as a universal language and BRANDING!https://www.linkedin.com/in/gracelanni/ and https://saulpaul.com/
2022-01-1444 minAllAboutThatBrandStepping Out of the Branding Crowd Arm in Arm with My CauseJoin our host Grace Lanni, The Branding Influence for Entrepreneurs, as she reignites her podcast, steps out into a new branding category, launches a NEW BRAND, a NEW TITLE, and tells her story about this transition. Follow Grace as she reveals her covid gift – become an Executive Producer for a cinematic docuseries – and going to the woodshed to launch a new brand. Researching how markets experience cause-based companies and campaigns revealed a barrier – sometimes called greenwashing – where clarity of the impact provided to the cause doesn’t happen. Listen to Grace as she reveals a brand boost to the 3rd power.
2022-01-0723 minAllAboutThatBrandUnderstanding Your Niche and Identifying Your TribeHe is a Serial Entrepreneur and Founder of Daily Cookie along with three other successful businesses operating in separate niches online. All of which require email marketing.He created Daily Cookie to deliver affordable, effective, and efficient email content. That way, business owners can stay focused on their business and not on coming up with writing creative daily email content that sells.In this episode, Grace and Ziv talk about relationships with your clients to make more money and understanding your niche, and how to identify your tribe and understand your avatar and accept coaches to...
2021-02-0547 minAllAboutThatBrandEngaging on the Right Platform and having the Right Book with the Right PublisherShe is a nationally recognized business strategist, speaker, and award-winning author. Guided by the mantra, “Change happens in business,” She believes social change happens first in the workplace before spilling over into mainstream society. She has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC.She passionately believes the more raw and real we can be—the deeper the connections we can experience. This drives her fierce commitment to bring a voice to the invisible stories that free people from their isolation.She is committed to giving underrepresented voices power and a stage...
2021-01-2242 minAllAboutThatBrandBrand Transitioning and Defining Success not based on how you lookKathleen is the CEO and Founder of Diamond Academy, her greatest strength is helping other ambitious men and women step into their true passion. It is her duty to help her clients become the best version of themselves and actually achieve the goals they have set for themselves.Grace and Kathleen talk about her journey in brand transitioning, network marketing, building a successful business on Social Media, and how she becomes a Manifestation Queen and Multi-millionaire in 1 year, and her business Diamond Academy.Learn more about Kathleen here: https://www.diamondacademy.ca/ | https://www.instagram...
2021-01-0846 minAllAboutThatBrandHow to Launch a Podcast and Sell your BrandHe loves being an entrepreneur, and establishing a successful company was a great achievement in his life. Yet, selling his business opened the door for him to pursue other endeavors – and his mission has never been so clear.He wants to help you become your own village. Because many will run to be by your side once you’ve “made it,” but few are as eager or available to assist you in getting there. He didn’t let that stop him. Don’t let it stop you.Grace and Derrick talk about his career as a speaker in t...
2020-12-2522 minAllAboutThatBrandTaking your Company to the Next Level and Understanding the Value of your BusinessHe empowers companies to see greater communication opportunities and growth through deeper insight - giving them the confidence to be bolder and find deeper influential engagement - ultimately helping them dominate their marketplace.His passion and drive for branding and storytelling have become a true extension of who he is - helping people see and build the extraordinary. Grace and Brady talk about understanding the value and core values of your business, getting aligned to your business, and how to build your brand and take it to the next level.Learn more about Brady...
2020-12-1126 minAllAboutThatBrandGenerate Leads in this New Normal through LinkedInShe helps companies who struggle with consistent leads, clients & revenue to increase sales, clarity & visibility. She helps B2B entrepreneurs take their digital mess and turn it into revenue-generating success. It starts with consistent visibility, especially on LinkedIn. LinkedIn is one way to boost your visibility. And when you do it, right, it will help you increase quality leads so that you make more sales. In this episode, Grace and Kathryn talk about how to generate leads in this new normal through social media especially LinkedIn, how to create your personal brand on LinkedIn and show up authentically...
2020-11-2739 minAllAboutThatBrandStaying Relevant in Fast-Changing World and Making your Personal Brand SimpleHe is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. It was created to help leaders understand all the forces at work inside and outside their businesses in order to identify strategies yielding the highest returns.He is also a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.
2020-11-1333 minAllAboutThatBrandProtecting Brands Through a TrademarkShe is a trademark lawyer, she helps creative brands protect not only their logos, slogans, and designs, but also help improve their understanding of the entrepreneurial journey on her podcast, The A.M. Show for Entrepreneurs. She interviews creative brands whose CEO's have created a life on their terms harnessing ambition and motivation on their way to the top. Editor in Chief of Entrepreneur Magazine, Coolhaus Ice Cream Founder, Author for Disney Pixar's Coco are just a few of her past guests. After experiencing a health hump that forced Marcella to trade the courtroom for more time at...
2020-10-3020 minAllAboutThatBrandSmart Branding with Positive Impact to People and PlanetShe’s on a mission to change consumer behavior towards purchasing decisions that are better for people and the planet. She is the founder and creative director of SMAKK, a branding and growth studio. She uses her passion, creativity, and experience to help values lead clients to build world changing brands. She began her career in advertising working with global brands, but felt a pull to bring that knowledge to companies and organizations working to make a world that is more sustainable, healthy, thoughtful, and socially conscious.She frequently leads workshops and speaks on topics related to her mi...
2020-10-1631 minAllAboutThatBrandCollaboration with Marketing Teams for a Successful BrandThibaud is the CEO of Loomly, a brand success platform for marketing teams. He’s been working with his wife Noemie over the past 9 years and Loomly was the 4th company that they built to help make his wife's job easier. He graduated from Grenoble Ecole de Management, France and the University of Ottawa, Canada back in 2011.In this episode, Thibaud joins Grace as they speak about his success in his brand and how his marketing teams help brands on their calendars and having a successful social media.Learn more about Thibaud here: https://www.linkedin.co...
2020-10-0230 minAllAboutThatBrandKnowledge on Food Confusion and Weight LossSuzanne is a teacher, mentor, and consultant. Suzanne loves conversations that make you laugh so hard that you wake up the next morning feeling as if you’ve done an intense ab workout. In short, she loves people! She is pursuing her very best life and also wants to help others pursue theirs by clearing up food confusion so you can win at losing weight.She is a quintessential entrepreneur and started CarpenterOne80 to equip people with the tools they need to help them lose weight while living a lifestyle they love.In this episode, Suzanne jo...
2020-09-1832 minAllAboutThatBrandSpecialization Marketing Mixed with Personal BrandingDan Rose founded SixPackAbs.com (formerly known as Six Pack Shortcuts) in 2010. Using YouTube advertising he grew the company into the #2 ranked brand channel on YouTube, and an Inc 5000 company.Dan came out of retirement to create Social Response Marketing, the first YouTube advertising agency designed to help clients generate a direct response profit while also building their community and brand. Dan & Grace talks about specialized marketing, agency business model, and relationship building with leads/clients mixed with knowing your personal branding.Learn more about Dan here: https://www.linkedin.com/in/daniel-rose-340567186/ | https...
2020-09-0421 minAllAboutThatBrandStick to Your Zone of Genius and Be Exactly Who You AreWith more than 17 years’ experience driving real, measurable results, Laura chooses to lead through strategic thinking. As the CEO of JVZoo, she has collaborated with the company’s team to identify, develop, and implement productivity and system improvements. In addition, Laura has been featured in Forbes, Entrepreneur, Huffington Post, and StartUps.co. What Laura enjoys most is fostering a culture where employees thrive and value teamwork.In this episode, Laura joins Grace as they speak about the importance of marketing your personal brand and finding out your zone of genius.Learn more about Laura here...
2020-08-2124 minAllAboutThatBrandThe Customer Experience Wins Your AudienceBest-selling Author, David Avrin, joins Grace Lanni to discuss the dynamics of online marketing during covid19 against the overwhelming noise that’s occurring online. His book, Why Customers Leave and How to Win Them Back, discusses the importance of understanding your customer’s concerns and how important it is to consider what is happening in the world and how that may drastically change how you are communicating with your audience. Learn more about David here: https://www.linkedin.com/in/davidavrin/
2020-07-2440 minAllAboutThatBrandThe Corporate & Academic Marketing Mad Man Reveals the FutureBest-selling Author, Mark Schaefer, joins Grace Lanni to discuss the blistering speed at which online marketing is moving. Mark’s latest book: Marketing Rebellion: The Most Human Company Wins reveals the why customers are moving farther away from your historic sales funnels and social channels and how to authentically reengage with your ideal clients. Learn more about Mark here: https://www.linkedin.com/in/markwschaefer/
2020-07-1034 min
AllAboutThatBrandReady to Connect with Your Tribe on Instagram? Here’s How Russell Brunson of Click Funnels Does it: PartIIYesterday, PartI of the Russell Brunson podcast was posted – focusing on understanding the power of the RIGHT traffic for your businesses. You learned that Grace is leveraging ClickFunnels and how this tool and the CF tribe has shifted her business on multiple levels. Today’s show is all about Instagram and the power of stories and engaging the Influencers who are dazzling your ideal clients. Learn more: https://trafficsecrets.com/ts-free-book?affiliate_id=1881597&cf_affiliate_id=1881597
2020-06-2032 minAllAboutThatBrandIntroducing You – Or Reconnecting You - with Russell Brunson of Click Funnels Part I.It’s not often $MM CEOs are open to connect with relatively new podcast hosts. While Grace Lanni has an Intl Podcast Award*, she was honored to be asked to share Russell’s Traffic Secrets podcast with a special offer to her audience. Jumping in to the ClickFunnels tribe 8/2019, Grace learned how to be a FunnelHacker by working with a 2CommaClub Winner. Listen to find out how this shifted her business on multiple levels, and why traffic is such a real concern for Grace. Learn more about Traffic Secrets: https://trafficsecrets.com/ts-free-book?affiliate_id=1881597&cf_affiliate_id=1881597
2020-06-1950 minAllAboutThatBrandReady for the Spark that Ignites Positive Change? Join Us.A powerful force in front of a multi-generational audience, Karen McCullough embraces Millennials as our future and as the first generation that truly cares about sharing their authentic voice. Grace Lanni interviews Karen in June 2020 while the planet is face to face with their #covid19 journey and standing for the highest good for all Americans while experiencing the importance of #BlackLivesMatter. CNBC is Karen’s morning coffee date to get a varied view from business owners so that she has an informed voice for her colleagues, clients, and audiences. First learning ‘what is branding’ from Ralph Loren & The Limited brands, she fo...
2020-06-1239 minAllAboutThatBrandSticky is a Great Thing When it Comes to Branding!Sticky Branding, Jeremy Miller’s bestselling book, brings a fantastic lens to how you can inspire trust with your clients. Grace Lanni interviews Jeremy in April 2020 – during the covid-19 crisis and their conversation highlights the changes in their personal, work, and ‘crisis marketing’ programming that Jeremy’s developed at StickyBranding.com Discovering branding as a key component to shine up his family business prior to sale, Jeremy launched his own firm which is now supporting his clients to a) focus on their customers needs today (versus what they might have initially intended to deliver and b) make a plan through serving th...
2020-05-1536 min
Extraordinary Women RadioGrace Lanni – All About That Brand – Episode 152Today on Extraordinary Women Radio, I’m excited to bring you this extraordinary woman – Grace Lanni, the founder of All About That Brand.
Grace was recently referred by William Arruda (Forbes columnist on Personal Branding) to lead a 2hr workshop at the ‘19 Intl Career Thought Leaders conference on the personal branding dynamics of the gig economy.
In this Episode:
Hear out Grace’s journey to becoming CEO and funding multi-million in dollars
Grace as one of the first women to have dealt with venture capitalists in the early days
What shifted for women in the vent...
2020-04-3041 min
Extraordinary Women Radio with Kami GuildnerGrace Lanni – All About That Brand – Episode 152Today on Extraordinary Women Radio, I'm excited to bring you this extraordinary woman - Grace Lanni, the founder of All About That Brand.Grace was recently referred by William Arruda (Forbes columnist on Personal Branding) to lead a 2hr workshop at the ‘19 Intl Career Thought Leaders conference on the personal branding dynamics of the gig economy.In this Episode: Hear out Grace’s journey to becoming CEO and funding multi-million in dollars Grace as one of the first women to have dealt with venture capitalists in the early days What shifted for wome...
2020-04-3041 minAllAboutThatBrandBest Selling Author Reveals the Green Glasses Phenomenon and 2020 SocialnomicsGrace Lanni interviews Erik Qualman, following an amazing keynote ‘What Happens in Vegas Stays on YouTube’. Erik’s shared his thoughts on the future of social media in 50+ countries, he’s written multiple best sellers, and is known as the 2nd Most Likeable Author behind JK Rowling. Patiently helping leaders understand their digital shadow (what people are saying about you online) is a key checkbox future client, partners, opportunities, will explore! Checkout equalman.com to follow Erik’s adventures.Uplevel your LinkedIn brand with AllAboutThatBrand's 7-day Challenge: http://bit.ly/BlueCover
2020-04-0339 minAllAboutThatBrandIf You’re Ready for The Best You – This Interview Will Plug You In!Grace Lanni chats with Bernardo Moya of The Best You to share his international inspiration to create inspired brands. Grounded in NLP (Neuro Linguistic Programming), Bernardo’s journey led him to self-development, becoming a trainer, and ultimately a global promoter, author, speaker. Focused on asking himself and others transformational questions, his most recent best seller is The Question: Find Your True Purpose. Join Bernardo at The Best You Expo in March ’20.
2020-02-2129 minAllAboutThatBrandMy Idea Coach Reveals Secrets to Becoming an Icon of InfluenceGrace Lanni brings Christine Blosdale, business & branding rockstar, best-selling author, podcaster, and speaker to our show from colliding at a coffee shop. A voice on the air in LA, Christine coins herself the QVC for nonprofits and loves raising money for important causes! Christine’s GPS – Goosebump Producing System – ensures she’s able to promote, support, and introduce amazing people to each other. Checkout ChristineBlosdale.com for her multiple brands – the newest being Boss AF bootcamps and branding swag. A special offer from Christine: http://bit.ly/yourownpodcastshow (promo code: PODKIT19)
2020-02-0747 min
The Expert Authority Coach PodcastHOT BRANDING TIPS AND A LINKEDIN CHALLENGE FOR ENTREPRENEURS WITH GRACE LANNIInspiring clients to discover their personal brand for business success is Grace Lanni’s passion. And on this edition of OUT OF THE BOX WITH CHRISTINE we talk about what branding techniques you can incorporate right away to make your business stand out in the crowd.If you are just starting your own coaching or consulting business this is a must listen to program!
Grace Lanni also has a 7 Day LinkedIn Challenge available for FREE for all listeners at bit.ly/BlueCover
For more info on Grace visit http://www.AllAboutThatBrand.com
For mo...
2020-02-0153 minAllAboutThatBrandSusan Chritton, Author of Personal Branding for Dummies, Reveals Her Secrets on Personal BrandingGrace Lanni, The Branding Influencer, interviews Susan Chritton, best-selling author. Grace and Susan chat about the generous Personal Branding Strategist community created by William Arruda and it’s transformation to Career Thought Leaders Intl. Susan reveals that personal branding is NOT about become a YouTube star – it’s about learning how to speak on and offline to connect with your ideal audience. Often easier for younger career folks, Susan reminds us that high-level execs are being called forth to share their thoughts directly online – and with video. This is a huge transformation for some execs and yet validates their credibility for the...
2020-01-1046 minAllAboutThatBrandHonoring the Personal Branding Aficionado, Forbes Columnist, and Authentic Industry Creator, William Arruda as THE Tenured Influencer since“Personal Branding is dead” … what? William started an international presentation this year with this provocative statement helping the Career Coaches & Personal Branding Strategists in the room get clear about the future of authentic digital branding for each person – and the need to start sharing via video. Initially enamored with TV ads and how they could move consumers to purchase, William’s career was hopping as a corporate marketing person prior to pioneering the first personal branding certification program to a) share his methodology and b) to create a real community of personal branding experts to spearhead social sharing creating a seamless e...
2019-11-2242 minAllAboutThatBrandThe Big Cheese on Stage and Telling Client Stories to Achieve the ImpossibleBranding Expert Marc Ensign – The Big Cheese @ Loud Mouse - joins Grace Lanni to rap about their love of music performance and the journey to launching a Branding Firm. Marc created his Personal Brand on Broadway with PR in a music rag and then expanded into Fortune companies with his creative position to get brand attention. Now Marc focuses on speakers, authors and coaches helping them achieve their big, hairy impossible goal.
2019-10-2535 minAllAboutThatBrandCreative Life: How One Multihyphenate Builds Brands in a Dynamic WorldMultihyphenate (Noun) - A person with a hyphenated profession.In today’s dynamic world where modes of communication, mediums of connectivity, and the possibilities of matching creativity and execution grow more numerous by the day, we are seeing a rise of renaissance men and women working at the intersections of media, art, and business like never before. This week on All About That Brand (AATB) Podcast, Grace interviews Jan Bozarth, an author, song-writer, poet, artist, and dreamer that has worked with innovative companies and technologies in film, music, games and toys for over 30 years. Hear Jan de...
2019-09-2735 minAllAboutThatBrandPower in Stories: Leveraging Your Identity as a Business Strength“It’s okay to be powerful.”On this week’s episode of All About That Brand Podcast, Grace interviews world renown speaking, branding, and media specialist, Tanya Targett Camacho. Tanya is a Global Citizen with roots in England, the Middle East, and Australia. She is a strategist with Visible Impact Now, a Video communication consultancy, and has earned the title of “Media Darling” over her 17 year career driving millions of dollars of earned media and sales growth for her clients and partners around the world. From empowering women in every part of their business journey, to helping established companies to retool their...
2019-09-1331 minAllAboutThatBrandMoney Garden: How A Serial Entrepreneur Plants Seeds for Multiple Income Streams“Everyone’s important. The secretary one day can own the studio the next.” This week on All About That Brand Podcast, Grace welcomes author, inventor, and serial entrepreneur, Julie Austin of Creative Innovation Group. Julie is a self-described futurist and business consultant, speaking with business leaders and fortune 500 companies around the country about industry innovation. As an inventor, her own patented product, Swiggies (wrist water bottles) was a NASDAQ product of the year semi finalist and is currently sold by distributors in 24 countries. Hear about Julie’s experiences building successful and not so successful businesses in the face of intel...
2019-08-1631 minAllAboutThatBrandEmbrace the Mess: How Owning Your Authentic Self Leads to Brand Success“Letting people see what's in your heart allows them to find strength from what’s in theirs.”This week features life coach, spiritual teacher, and host of Messy Imperfect Life Podcast, Leigh Keochner. Described as ballsy, vulnerable, and funny as hell, Leigh has spent her career helping people to understand and embrace their purpose by truly owning their authentic selves, including the messy parts. Listen to host Grace Lanni and Leigh talk vulnerably about how your greatest tragedies and challenges can serve as the building blocks of abundant joy, courage, and professional inspiration. Whether finding your gift...
2019-07-0531 minAllAboutThatBrandCareer Success and Fulfilment are No Longer Mutually ExclusiveDr. Carol Parker Walsh, Career & Business Consultant, joins Grace Lanni to share her love of Prince, her global speaking events, and upcoming TED talk. Originally a college professor – her brilliance led her to reach out to women in the 40s who climbed a ladder to success and not yet fulfilled are ready for their 2nd Act. Follow Dr. Carol on Facebook & Instagram!
2019-04-1226 minAllAboutThatBrandA Winning Strategy to Leverage a Book as the Centerpiece of Your BrandGrace Lanni of All About That Brand Interviews Ruth Klein the Expert Celebrity Brand Strategist to chat about the nuances of developing a book with expert branding and tips/ tricks for online PR to promote an expert to their ‘best fit’ audience. Ruth helps her clients mold their story, their programs, and their book ideas just like the clay she loves so well. She, too, is updating her brand and expanding her Instagram to allow folks to express their brand digitally. Follow Ruth on Instagram: @Ruth.Klein
2019-01-2527 minAllAboutThatBrandEmpowering Your Career with Leadership and Branding TipsGrace Lanni of All About That Brand interviews Stefan Werdeger of Career Sharma. Not only a seasoned career coach, Stefan is also a leadership coach and a healthcare executive recruiter. Noticing more and more of his clients have a desire to position themselves for advancement in their career and/or considering a consulting side hustle or full time leap, Stefan has partnered with Grace to deliver a full-service solution to his clients. Listen to Stefan's interview to gain insights on his client successes, the tools he uses to empower direction, and a friendly offer to our listeners.
2018-12-1420 minAllAboutThatBrandAuthenticity and Purpose - Essential Elements to a Great Personal BrandA personal brand is about who you are, what you have to offer and how you express your values, skills and personality around your name and career. This is why it is important to maintain your authenticity in personal branding and be reminded of the deeper reason behind why you do what you.Grace Lanni of All About That Brand had a worthwhile conversation with Ruoyun Xu, the founder, CEO of C3nami – a digital marketing firm in Austin, TX. Ruoyun and her team of creatives and analytics strategists are passionate about educating and empowering businesses maintain a curated, au...
2018-12-0741 min
GivingOutLoudCEO Feedback is the Breakfast of ChampionsCEOs who master regular feedback cultivate happy teams and are better positioned to make a change. Dick Sanger sees relevant kind words as a way to fill their team's emotional bank for success. Happy employees require accolades, and genuine and clear and regular feedback is the trick and pave the way for quarterly and yearly reviews with no surprises. Learn more from Dick: https://www.linkedin.com/in/dicksanger/
2018-11-2719 minAllAboutThatBrandPatience – How a Digital Marketing Firm Rocks Their Client SuccessGrace Lanni of All About That Brand raps on Guns n Roses with Cindy Brummer, the founder, CEO of Standard Beagle – a digital marketing firm in Austin, TX. Cindy and her team are like dogs with bones creating expert websites that delight their client’s customers. Clever graphics, opt-ins and messaging ensures folks who land on their sites engage. Check out Cindy @ standardbeagle.com & Listen fully to get a sneak peak from Cindy’s expertise on branding, infringement and her ideas for the future of positioning herself as the front woman to her biz.
2018-11-2339 minGivingOutLoudPromoting Women Leaders Will Provide You a Competitive AdvantageLeading in $MM, $B businesses, Dick Sanger has been a proponent of women as executive leaders throughout his career. Currently, Dick is actively promoting women in Vistage CEO, Key and Trusted Advisor Peer Advisory Groups. A believer of diversity in leadership, Sanger believes women in leadership roles are a secret weapon allowing the company to see around corners. Reach out on LinkedIn: https://www.linkedin.com/in/dicksanger/
2018-11-1632 minGivingOutLoudInspiring an Accountable Culture Eats Planning for BreakfastDick Sanger believes the way a CEO behaves paves the road for his employees behavior. Ensuring a CEO's self accountability will then will inspire the leadership team to model the same. Typically challenges will throw thoughtful planning out the window, an accountable culture will fuel returning to the right next course. Dick will provide specific tips to coach team members to deliver well and on time and how to reset poor delivery. Reach out to Dick on LinkedIn: https://www.linkedin.com/in/dicksanger/
2018-11-0216 minGivingOutLoudSmart Delegation Saves You From Business PotholesDick Sanger, Vistage Chairman in Austin, TX, shares the natural symptomology which occurs when a CEO must delegate tasks. Dick recommends a CEO do a regular check on their activities and strive to 'do only that which only you can do'. Whether hiring, contracting, or technology, Dick shares scenarios of success around delegation. Connect with Dick on LinkedIn: https://www.linkedin.com/in/dicksanger/
2018-10-1918 minAllAboutThatBrandDribbling to Score – Adell Harris of Refuse to Lose Nails Her Adversity ExpertiseGrace Lanni of All About That Brand is joined by Adell Harris – The Nation’s Top Adversity Training Expert & CEO of Refuse to Lose. Launching her basketball career on the court with her adopted brother and on the heels of being her Mom’s primary caregiver, Adell is now inspiring audiences to reach for their greatness. Adell reveals how basketball became her family and her passion for personal development led her to launch Refuse to Lose. Check out Adell @ RTLAdell.com & Listen fully to get a sneak peak from Adell’s newest book.
2018-09-1445 minAllAboutThatBrandFacebook Live & Bots Boost Your ProgramGrace Lanni of All About That Brand Interviews Molly Mahoney – The Prepared Performer. Molly’s first program was coaching vocal instructors & Camera Confidence. Through this experience, she became known as a Facebook Live Influencer delivering musical keynotes. Most recently, she launched the Molly Bot – a DIY or done for you messenger bot platform to grow your facebook engagement. Molly’s clients love the boost to their online programs by engaging her.
2018-08-0343 minAllAboutThatBrand5yr Old Cher Enthusiast Blossoms into a Rock n Roll Personal StylistGrace Lanni of All About That Brand is joined by Rock n Roll stylist, Thea Wood, Co-Founder of She Spark – The Online Magazine for Women Over 40. Learn Thea’s philosophy of style and how it expands from the clothes you choose or wear. Hear Thea’s story of her choice to move into Professional Styling from hitech to a Cowboy Hat Wearing Real Estate Agent to Mom to Professional Styling. Check out Thea’s ebook ‘The Intentional MakeOver’ on TheaWood.com
2018-07-0647 minAllAboutThatBrandPR, The Rolling Stones & Resonance Repatterning – A TrifectaGrace Lanni of All About That Brand is joined by Mary Schneider, a resonance repatterning therapist who studied with the founder of the work. Though Mary was a PR person 20yrs ago – updating her business and personal brands has been an accomplishment this year paving the way to her global business delivery. Go to Mary’s website to download a powerful free paper: http://repatternit.com/
2018-06-2931 minAllAboutThatBrandAchieve Brand Message Clarity Before Your Launch to Ensure SuccessGrace Lanni of All About That Brand is joined by B2B Brand Profile Creator: Daisy McCarty. Daisy’s firm, Brand Message Clarity, digs deep with her clients to profile their products, market, competition and value add to their clients to ensure their messaging is on point to attract their best client. An expert at leveraging LinkedIn along with a powerful brand message, Daisy’s clients are able to reveal the secret sauce of attracting revenue. Go to Daisy’s website to download free training: https://www.brandmessageclarity.com
2018-06-0835 minAllAboutThatBrandTravel Editor of Texas Lifestyle Magazine Shares Her Journey as a Media MavenGrace Lanni of All About That Brand is joined by Media Maven, Marika Flatt, Travel Editor of Texas Lifestyle Magazine and CEO/Founder of PR by the Book. Marika’s firm, PR by the Book, supports experts, authors, speakers and promotes their genius. Shifting from columnist for Austin Lifestyle Magazine to founder/editor of Texas Lifestyle Magazine provides Marika with clarity of both side of the media/PR conversation. Check out Texas Lifestyle Magazine on Facebook and catch the best of our really BIG state. Want a weekend getaway? Marika’s on radio too – listen for the details. Check out the PR by the...
2018-05-2542 minAllAboutThatBrandFrom a Coffee Shop to 500,000 Raving Fans Enabling 1 Million Women to $1MGrace Lanni of All About That Brand highlights Sandra Yancey – Founder & CEO of eWomenNetwork – and her early days as a startup entrepreneur, her roots on CBS radio and growing her listenership to followship online and offline with 500,000 members internationally. Learn her first brand attachments, her first personal branding star crush and secrets from Sandra’s newest influencer marketing programming. @AllAboutThatBrand
2018-05-1155 minAllAboutThatBrandZymbol.net Graduates from QVC to a National Network of ZymbologistsGrace Lanni of All About That Brand spends the morning with Dane Short – founder of Zymbol.net – a unique jewelry symbol that went viral via QVC and inspired > 70 permanent tattoos! Celebrating success leading the business with his Mom, Sally, Dane is actively recruiting new Zymbologists around the US. Crafted to initially represent the sentiment ‘love is all you need’, Zymbol is able to contain a personalized message on many different jewelry settings. Follow Dane on Facebook https://www.facebook.com/zymbolsymbol/ or https://www.instagram.com/ZYMBOLSYMBOL/ @AllAboutThatBrand
2018-04-2731 minAllAboutThatBrandWonderwoman of the Mobile App Industry Shares the Ups & Downs of AuthenticityGrace Lanni of All About That Brand is joined by President of Rocksauce Studios, Michael Robin. Passionate about personal branding, authenticity and creating happiness, Michael and Grace talk about the evolution of Michael’s business and personal brands. Clear that it isn’t always sweetness and light, Michael shares challenges with social commentary, reviews, and how authenticity can worry elder members of her family. Stepping into her role as president allows Michael the opportunity to expand her social giving in a way to serve kids in the foster system. Follow Michael on Instragram @misasongbird and Grace on Facebook @AllAboutThatBrand.
2018-04-2036 minAllAboutThatBrandCapture the Wisdom & Beauty of Business, Elders and StorytellingGrace Lanni of All About That Brand is joined by Carmen Buck, Legacy Photographer, Author & Storyteller. Fascinated with the connections that emerge from allowing seniors and their families interact, Carmen shares how her background in senior health let her from ‘someone has to tell these stories’ to ‘I’m going to write these stories’. Also a powerful business/personal branding photographer, Carmen’s unique ability to tease the essence of her subject forward allows her to empower her clients with photos and videos.
2018-04-1335 minAllAboutThatBrandLearn How a Personal Stylist Can Dance with Your Personal BrandGrace Lanni of All About That Brand is joined by Laurel Kinney, personal stylist. Recently highlighted on NBC: “I hired a stylist – and it taught me so much more than how to dress myself”, Laurel shares with glee her first brand crush – Peaches & Cream Barbie. Learn how she promotes her personal brand and works with men and women to create their perfect style with clothes in and out of work.
2018-04-0633 minAllAboutThatBrandGirl Geek Shares Her Journey from Web Developer to Digital Branding StrategistGrace Lanni of All About That Brand is joined by Donna Galassi of Blue Zenith in Denver, Colorado. Pulled into branding via the Web Development world, she now supports subject matter experts designing their web presence as well as their back-end operational systems to support a compelling online, revenue-generating platform. Listen to her talk about discovering her differentiation and zone of genius from attending a local trade show. Don’t miss Donna’s free gifts to our audience in the podcast.
2018-03-2327 minAllAboutThatBrandWarren Carlyle of Octonation Speaks as The Community Building StrategistGrace Lanni of All About That Brand is joined by Warren Carlyle – an industry leading influencer in the art of building online communities that work. Warren sharing the basics of how pages differ from groups and the nuances of creating engagement online leveraging on and offline activity. His story of becoming known by the top influencers in the fashion world and being called in as the industry shifted from hiring ‘brand ambassadors’ to ‘influencer marketing’ makes Warren the perfect person to model and study from if you are looking to engage your tribe. He shares, ‘Empower your tribe to promote your story’, si...
2018-03-1643 minAllAboutThatBrandListen to How This Marketer Embraced Video for His Client’s BrandsGrace Lanni of All About That Brand is joined by Mark Wonderlin of Mosaic Media Films. A marketing person trained in the sports industry, he’s now providing videos for entrepreneurs and businesses to tell their 3 minute ‘why us’ story. If you haven’t thought about video – now’s the time to explore. ?Understand the key components needed to produce a video that converts. Listen to get a free video guide, 5 ways video can grow your business and an opportunity to get a strategy session from Mark.
2018-03-0933 minAllAboutThatBrandDisney Hack Podcaster Gives Tips & Tricks for Online Reputation MgmtGrace Lanni of All About That Brand is joined by Marketing Expert and movie enthusiast Joey McGirr to share real-life stories of companies battling unjustified social roasting. Get Joey’s secrets on personal branding and learn how to make the most of your online time. Listen to get the beta invite to his next entrepreneurial venture – a new online networking/mastermind platform, NVYT.US
2018-03-0250 minAllAboutThatBrandLaunch Your Online Program to Seven Figure SuccessGrace Lanni of All About That Brand interviews Kimberly Alexander of The Results Map and The Grow Grid Fame sharing her secret brand crush as a young girl. Kimberly led corporate field teams to big success and has successful launched her 7-figure online platforms to Speakers, Authors & Subject Matter Experts. Listen through to get a special offer for our All About That Brand Listeners!
2018-02-2337 minAllAboutThatBrandListen to an Empowerment Entrepreneur as She Talks About Her First ProductGrace Lanni of All About That Brand interviews Maruxa Murphy, CEO of PerkyParky.com, to talk about how community is the foundation of her empowerment brand. "Good branding heightens all the senses" shared by Maruxa from the time she heard the velcro wrrrrip of a Trapper Keeper as a kid to the power of the smells of a fabulous am cup of coffee to fire up her day. Known for reenergizing worn out entrepreneurs and reconnecting them with a value-based why for their business, their tribe and their lives - Maruxa is a powerful force in the Austin StartUp Scene.
2018-02-1639 minAllAboutThatBrandAs Within – So Without: Your Outside Brand is a Reflection of Your Inside House.Grace Lanni interviews Spa Life founder, Diane Halfman, as she shares her transformation from law enforcement to Spa Life mentor. Diane speaks about creating her personal brand and her fulfillment of supporting entrepreneurs on their life’s journey by delivering clarity, consciousness, and contribution. Understand the dynamics of creativity and how it craves clarity to flourish. Listen to discover Diane’s downloadable Guide, ‘Nine Secrets to Step into Your Spa Life’.
2018-02-0921 minAllAboutThatBrandFrom Neuroscientist to Digital Marketeer: The science of why people opt-in.Upon completion of his Ph.D. in neuroscience, Dr. Joseph realized his designation of Master Joseph as an accomplished KungFu teacher called to him more than studying or teaching neuroscience. Dr. Joseph Schaefer joins Grace Lanni to share his realization of his own black belt style and personal brand. Founding a KungFu school in Austin led him to study Cult Branding to bring prospects into his studio and before he knew it, he had 6 schools and a digital marketing agency. '18 personal branding discoveries lead Joseph full circle. Join us to learn how Master Joseph's personal brand unfolds!
2018-01-2620 minAllAboutThatBrandML Marketers: Where does the product line brand stop and your brand lift off?Grace Lanni interviews Brittani Nelson, the Business Matchmaker, to reveal Brittani's strategies for managing her on and offline brands. Pouring her heart and soul into a product line that disappeared helped her realize that regardless of what product or products she was representing, the core to her success was the magical way she connected people and her personal brand.
2018-01-1918 minAllAboutThatBrandFor Real Estate Agents: Craft a personal brand to reach the perfect buyer.Grace Lanni is joined by Jennifer Alonso, Partner of the Alonso Group at Keller Williams Luxury Homes International, to hear Jen’s fascinating international branding and business success story. Jennifer will reveal the nitty gritty details of creating the Villa Antichita personal branding campaign for a $12M estate in the South Austin Hill Country. Learn how you can view the website, videos and other aspects of the campaign as well as tour the property as a potential buyer.
2018-01-1214 minAllAboutThatBrandCreating Social Community to Drive Personal BrandingListen to the transformation Keenya Kelly went through from employee to powerful branding coach. Focused on her client’s story from THEIR CUSTOMER NEEDS, her cients achieved wonderful results. Grace and Keenya talk about the team and collaboration they create to propel their own brands
2018-01-0522 minAllAboutThatBrandVideo Entrepreneur Shares the Power of Video for Growing Your BusinessGrace Lanni of All About That Brand is joined by Mark Wonderlin of Mosaic Media Films. A marketing person trained in the sports industry, he’s now providing videos for entrepreneurs and businesses to tell their 3 minute ‘why us’ story. If you haven’t thought about video – now’s the time to explore. Understand the key components needed to produce a video that converts. Listen to get a free video guide, 5 ways video can grow your business and an opportunity to get a strategy session from Mark.
2017-12-2235 minAllAboutThatBrandHigh Ticket Sales Achiever Leverages Personal Branding to Transform Her BusinessGrace Lanni of All About That Brand is joined by Possibilitarian Wendy Nolin of Wendy Nolin Worldwide. Learn how Rolex and other ‘luxury’ brands in the corporate world opened her eyes to the power of branding in the high-ticket sales and supported her personal brand transition into business coach and sales consultant. Wendy knows her brand lives in the hearts and minds of her network. Wendy shares how she supports her clients and her business managing her online reputation. Her gift: The Seven Tenets of Achievement.
2017-12-1545 minAllAboutThatBrandPersonal Branding & Online Reputation Management Real-Life Tips & TricksGrace Lanni of All About That Brand is joined by Marketing Expert and movie enthusiast Joey McGirr to share real-life stories of companies battling unjustified social roasting. Get Joey’s secrets on personal branding, and learn how to make the most of your online time. Listen to get the beta invite to his next entrepreneurial venture – a new online networking/mastermind platform, NVYT.US
2017-12-0850 minAllAboutThatBrandBreak the Chains of Your 1-1 Business Model to Bring Your Gifts to the WorldGrace Lanni of All About That Brand is joined by The Relationship Strategist, Denise Onofrey. As a successful licensed relationship therapist whose mastery was delivered behind closed doors, Denise paved the way to her solutions-focused personal brand to free herself and her clients from a single, traditional model of service. Known as fun, wise and a rule breaker, Denise’s authentic brand is a magical example of a subject matter expert owning their self, their value, and their brand. Denise has provided the link to her Needs List & Emotional Word List for our All About That Brand Listeners!
2017-12-0133 minAllAboutThatBrandLearn How Prospects Find You, Get You, and Need You at the 7-Figure LevelGrace Lanni of All About That Brand interviews Kimberly Alexander of The Results Map and The Grow Grid Fame sharing her secret brand crush as a young girl. Kimberly led corporate field teams to big success and has successful launched her 7-figure online platforms to Speakers, Authors & Subject Matter Experts. Listen through to get a special offer for our All About That Brand Listeners!
2017-11-1737 minAllAboutThatBrandFrom Soul Train to Mad Men to Entrepreneurial HeroGrace Lanni of All About That Brand interviews Kym Yancey, President of eWomenNetwork.com, sharing his journey of personal branding from watching The Beatles on the Ed Sullivan show to performing on Soul Train to transforming entrepreneur’s personal brands through CelebrityScience.com. Fiercely passionate about capturing his client’s authentic self, Kym successful releases game changing personal brands and stands for the best even when the client’s peers might not.
2017-11-1036 minAllAboutThatBrandGens Johnson Uplevels Her Personal Brand as The Mindset Success CoachGrace Lanni of All About That Brand interviews Gens Johnson the Mindset Success Coach sharing the launch of her new personal branding platform and her passion to develop people to live their dreams. Gens believes, "The quality of our life depends upon the quality of our thoughts” and that personal branding is an intimate dance with your audience on and offline that takes time for people to know, love and trust you. Gens offers specific actions to tackle self-limiting beliefs. Listen to get Gens special All About That Brand offer.
2017-11-0349 minAllAboutThatBrandStep into Your Power with PerkyPerky.com & Maruxa MurphyGrace Lanni of All About That Brand interviews Maruxa Murphy, CEO of PerkyParky.com, to talk about how community is the foundation of her empowerment brand. "Good branding heightens all the senses" shared by Maruxa from the time she heard the velcro wrrrrip of a Trapper Keeper as a kid to the power of the smells of a fabulous am cup of coffee to fire up her day. Known for reenergizing worn out entrepreneurs and reconnecting them with a value-based why for their business, their tribe and their lives - Maruxa is a powerful force in the Austin StartUp Scene.
2017-10-2739 minAllAboutThatBrandEmpowering Subject Matter Experts to Write an eBook in 8 Hours with AHA ThatGrace Lanni interviews Mitchell Levy, the AHA Guy of AHA That – a people publisher that empowers thought leaders to share their genius. AHAThat.com is free to use and free to share. Today, there are 41,000 quotes from subject matter experts who now have a vehicle to share their genius on social platforms and propel their brand. Flourishing as a technical Silicon Valley expert and consultant himself, Mitchell jumped into personal branding and LinkedIn dubbed him the ‘thought architect’. ‘We live in a 7 second economy – make it count!’ Grace and Mitchell reveal their thoughts on personal branding, UGC (user-generated conent), and online reputation
2017-10-1353 minAllAboutThatBrandBranding to Serve with the American Red Cross, Estee Lauder & MillennialsGrace Lanni interviews Tranesa Stanford Danuser, The Communicator, as she shares her branding journey through the corporate world into entrepreneurship. Most recently a producer for The Mayflower Film, Tranesa shares her thoughts on authentic brands ensuring the tonality of a heritage brand resonates for each new generational market. Currently serving on the eWomenNetwork Foundation Board, Tranesa’s experience with global brands like the American Red Cross and Estee Lauder provides a backdrop to her current consulting and her next ‘big thing’.
2017-10-0639 minAllAboutThatBrandExpand Your Business by Reducing Your Clutter to Drama Ratio and Live a Spa LifeGrace Lanni interviews Spa Life founder, Diane Halfman, as she shares her transformation from law enforcement to Spa Life mentor. Diane speaks about creating her personal brand and her fulfillment of supporting entrepreneurs on their life’s journey by delivering clarity, consciousness, and contribution. Understand the dynamics of creativity and how it craves clarity to flourish. Listen to discover Diane’s downloadable Guide, ‘Nine Secrets to Step into Your Spa Life’.
2017-09-2921 minAllAboutThatBrandThe Value of Your Vision and How it Impacts Your Personal Brand.Grace Lanni interviews Meshell Baker as she shares her transformation from Austin Congruency Catalyst to the captain of the DreamBigBus.com. Today, Meshell is living on the road serving her clients in different cities face to face and online. Learn her secrets to language and action for success: I am, I can, I will. Meshell believes success doesn’t live in the comfort zone; hear how she engages all 5 senses in her Vision Development Workshop.
2017-09-2245 minAllAboutThatBrandWhat's KungFu Have to do with Personal Branding, Grasshopper?Dr. Joseph Schaefer joins Grace Lanni to share his realization of his own black belt style and personal brand. Upon completion of his Ph.D. in neuroscience, Dr. Joseph realized his designation of Master Joseph as an accomplished KungFu teacher called to him more than studying or teaching neuroscience. Founding a KungFu school in Austin led him to study Cult Branding to bring prospects into his studio and before he knew it, he had 6 schools and a digital marketing agency. '17 personal branding discoveries lead Joseph full circle. Join us to learn how Master Joseph's personal brand unfolds!
2017-09-0820 minAllAboutThatBrandBuilding a Powerful Personal Brand to Create Consistency with Multiple ProductsGrace Lanni interviews Brittani Nelson, the Business Matchmaker, to reveal Brittani's strategies for managing her on and offline brands. Pouring her heart and soul into a product line that disappeared helped her realize that regardless of what product or products she was representing, the core to her success was the magical way she connected people and her personal brand.
2017-09-0118 minAllAboutThatBrandDazzling $MM International Real Estate Buyers with Authentic Personal BrandingGrace Lanni is joined by Jennifer Alonso, Partner of the Alonso Group at Keller Williams Luxury Homes International, to hear Jen’s fascinating international branding and business success story. Jennifer will reveal the nitty gritty details of creating the Villa Antichita personal branding campaign for a $12M estate in the South Austin Hill Country. Learn how you can view the website, videos and other aspects of the campaign as well as tour the property as a potential buyer.
2017-08-2514 minAllAboutThatBrandSocial Media Authenticity Creates a Million Dollar Brand with Keenya KellyGrace Lanni interviews Keenya Kelly, Strategic Brand Advisor, on women's branding challenges and social media tips. Listen to the behind the scenes confessions from both Keenya and Grace as they compare notes with their branding businesses, client wins, geo differences, and women's branding considerations.
2017-08-1822 minAllAboutThatBrandDeliver Branding Excellence Through Media and Marketing SponsorshipsGrace Lanni is joined by Jennifer Asbury-Hughes the CEO of Fingerpulse Media, an award-winning digital marketing firm in Austin, Texas, to discuss the power of creating media that clients hang on to for reference and use as insipiration for their next corporate giving activities.
2017-08-1121 minAllAboutThatBrandHow to Create a Magnetic Personal Brand that Wins You OpportunityGrace Lanni shares her secrets of personal brand discovery, creating your next brand strategy, and how to leverage compelling and passion - driven activities to magnetize your brand. She shares specific examples of personal branding leaders as well as tips & tricks to begin your stand-out brand. For leaders, entrepreneurs, and employees looking to move on up.
2017-08-0418 min