Shows
The Graham Cochrane ShowWhy Knowing More Isn’t Making You More MoneyLet me ask you something: how many business books, podcasts, or courses have you consumed in the past year? And how much of it have you actually implemented? See, we live in a world where we’re information rich… but implementation poor. Knowing more isn’t the problem—doing more is. In this episode, I’m going to show you why most entrepreneurs stay stuck, the hidden cost of consuming without acting, and the exact shift you need to become implementation-rich—so you can finally start seeing results. Let’s dive in. Chapters 00:00...
2025-08-2639 minThe Graham Cochrane ShowImposter Syndrome: Why You Haven’t Beaten It Yet (and How to Eliminate It Forever)If you’ve been battling imposter syndrome, you know how exhausting it is.You work harder, achieve more, even try convincing yourself you belong — but deep down, that voice of doubt still won’t shut up. Here’s the thing… it’s not you. The real reason you haven’t beaten imposter syndrome has nothing to do with your ability or worth — and once you see it, everything changes. In this episode, I’m going to show you the shift that finally made me believe I belonged and how it can help you eliminate imposter syndrome forever.
2025-08-1928 minThe Graham Cochrane ShowAuthenticity Is the New Currency (Not Attention) — With Myron GoldenIf you're a coach, creator, or entrepreneur who wants to sell more, scale faster, and show up more authentically—this conversation with Myron Golden is a must. I recently sat down to interview my mentor Myron at his Mouth to Millions Mastermind event in Clearwater Beach Florida and we dove deep into why authenticity is the new currency, how to win with long-form content (especially YouTube), and the golden rule for knowing what to give away for free vs. what to charge for. Myron's mindset and strategies have changed my business—and they can change your...
2025-08-1244 minThe Graham Cochrane ShowHow To Actually Make Money Online (No-BS Guide)If you’ve ever Googled how to make money online and ended up in a sea of scams, side hustles, and 10-hour-a-day content grinds—this is your reset button. I’m going to show you how real online income is built: with clarity, simplicity, and systems that actually scale. I call it the Effortless Income Engine™—and it’s how I run a multi-7-figure business working less than 10 hours a week. No fluff. No hype. Just the real playbook to attract ideal clients, transform lives, and get paid—without burning out. Chapters 00:00 Intro...
2025-08-0543 minThe Graham Cochrane ShowThe Science of Scaling: Grow Bigger, Faster, All By Doing Less (with Dr. Benjamin Hardy)If you’re a coach, creator, or business owner who’s already seeing some success—but you know there’s another level waiting for you—this episode is going to flip the switch. I’m joined by Dr. Benjamin Hardy, best-selling author of The Science of Scaling, to unpack how to simplify your business, clarify your goal, and 10X in less time than you think. This isn’t about hustle—it’s about alignment. Get ready for a framework that can reshape your strategy and your identity.🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChalleng...
2025-07-2947 minThe Graham Cochrane ShowWhy People Say “No” to Your Offer (Even If It’s Amazing)Why are people saying no to your offer — even when it’s genuinely amazing? It’s not your price. It’s not your funnel. And it’s probably not your product. The real reason? They didn’t connect with your story. Because people don’t buy when you pitch… they buy when they feel. And if you’re not telling your story the right way — in your webinar, your emails, your content — you’re losing the sale before you ever make the offer. In this episode, I’m going to show you how to tell your story so that...
2025-07-2224 minThe Graham Cochrane ShowWhy Your Course Sales Are Down (And What’s Actually Working Now)If your traffic is down… Your course sales are flat… And it feels like your content just isn’t landing the way it used to — You’re not alone… and you’re not crazy.The content marketing game has changed. What used to work — grinding out SEO posts, chasing algorithms, building massive audiences — isn’t working anymore.But here’s the good news: The new rules don’t require you to work harder. In fact, they favor creators who go deeper instead of wider — who focus less on reach and more on relationship.Today, I’m going to show y...
2025-07-1538 minThe Graham Cochrane ShowCharge What You Want, Not What You’re “Worth”You’ve probably heard it a hundred times: ‘Charge what you’re worth.’ My friend, that advice is keeping you stuck. Because your worth isn’t up for sale… but your offer is.And pricing isn’t about what you’ve ‘earned’ — it’s about what you decide. So what if you stopped inching your way up from $1K to $2K to $3K… And just charged what you want — today?In this episode, I’m going to show you why pricing boldly is actually the smarter path to growth, and how to break out of the undercharging trap once an...
2025-07-0834 minThe Graham Cochrane ShowLow-Ticket Offers Are Keeping You Stuck (Do This Instead)You’ve probably been told to start with low-ticket offers — $97 courses, tiny memberships, or $27 tripwires. But what if that strategy is the very thing keeping you stuck?In this episode, I’m going to show you why low-ticket offers create more work, less profit, and slower growth — and what to do instead if you actually want freedom and scale.If you’re ready to stop working twice as hard for half the income, this one’s for you.🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books:How To Get Paid For Wha...
2025-07-0136 minThe Graham Cochrane ShowThe #1 Thing That Will Drive Your Success (It’s Not What You Think)►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/aiIf you feel like you’re doing all the right things—posting content, building your business, following the strategies—but you’re STILL not seeing the growth you want… I’ve got news for you: The biggest thing holding you back isn’t your strategy. It’s something much deeper. And today, I want to help you break free from the biggest hidden mindset block that is keeping you stuck. Because once you shift this, everything changes. Let’s dive in. Chapters 00:00 The...
2025-03-0421 minThe Graham Cochrane ShowI Cloned Myself?! Meet Graham AI—Your 24/7 Business Coach►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/aiI did something crazy. I cloned myself. Yep, you heard that right. But not in some sci-fi, mad scientist kind of way. I’ve created Graham AI, a digital version of me that’s designed to help you grow your business faster, smarter, and with way more confidence. It’s like having me as your personal coach, available 24/7, to answer your questions, guide your strategy, and help you crush your goals. In this episode, I’m breaking down how it works, why I did it...
2025-02-1819 minThe Graham Cochrane ShowHit by two hurricanes (thank God for my online business)I am more convinced than ever before that having an online business is the most safe, most strategic, the most incredible gift you could ever have or give yourself or your family. This has always been true in the last 15 years for me, but this has become more pronounced in the last two weeks that we've dealt with two major hurricanes here in the Tampa Bay region and in Florida. In today's episode, I want to give you an update on how the Cochrane's are doing after two hurricanes. But more importantly to you, I want to share with...
2024-10-1524 minThe Graham Cochrane ShowHow to become an extraordinary coach (with Rich Litvin)In this conversation, Graham Cochrane and Rich Litvin explore the nuances of coaching, the importance of challenging clients' thinking, and the transformative power of provocative questions. Rich shares his personal journey into coaching, emphasizing the significance of confidence, the role of imposter syndrome, and the need for coaches to create clients through meaningful conversations. They discuss the value of intellectual property in coaching, the importance of building an audience, and the impact of generous content creation. The conversation culminates in insights about finding one's own path in business and the power of sharing personal stories.
2024-10-0150 minThe Graham Cochrane ShowWhy authenticity is the key to winning in online business right now (w: Jeff Lerner)In this conversation, Graham Cochrane and Jeff Lerner explore the evolution of digital entrepreneurship, emphasizing the importance of authenticity, value creation, and self-worth. Jeff shares his personal journey from adversity to success, highlighting how embracing one's uniqueness can lead to fulfillment and success in the digital age. They discuss the shifting landscape of online business, the significance of personal branding, and the necessity of delivering genuine value to build trust with audiences. The conversation culminates in a powerful reminder of the importance of self-worth and the impact of personal development on achieving one's dreams.
2024-09-1749 minThe Graham Cochrane ShowMoney myths for business owners and building the NEW portfolio (with Garrett Gunderson)In this conversation, Graham Cochrane interviews Garrett Gunderson about his book 'Killing Sacred Cows' and his new book 'Money Unmasked'. They discuss different money myths and the importance of having an abundance mindset. They also explore the different money personas, including the miser, the conservative, the striver, and the high roller. Gunderson emphasizes the idea of financial independence rather than retirement and the importance of creating cash flow from assets. He encourages people to focus on value creation and enjoying life along the way. Retirement should be redefined as a process of eliminating the things you hate doing and...
2024-07-0946 minThe Graham Cochrane ShowBeat Insecurity and Change Your Life Now (with Tyler Dickerhoof)Tyler Dickerhoof discusses the importance of self-acceptance and how it impacts our relationships with others. He shares his personal experiences with insecurity and how it affected his interactions with people. Tyler emphasizes the need to be authentic and true to ourselves, rather than trying to be someone else. He also discusses the role of preparation in overcoming nervousness and performing well in public speaking. Graham and Tyler explore the topic of insecurity and provide insights on how to deal with it in a healthy way. The conversation explores the themes of empathy, vulnerability, and bringing out the best in...
2024-06-2544 minThe Graham Cochrane ShowHow to handle stress as a business owner with Justin RothlingshoeferIn this conversation, Graham Cochrane interviews Justin Roethlingshoefer about the importance of health for entrepreneurs. Justin shares his early interest in health and how it led him to start his company, Own It. They discuss the meaning of 'Own Your Different' and how it applies to client services. Justin also shares his journey of resisting conformity and stepping into a bigger world. They explore the mind-body connection and the importance of taking a holistic approach to health. Finally, they discuss practical steps that entrepreneurs can take to handle stress and improve their overall health. In this conversation, Justin Roethlingshoefer...
2024-02-0651 minThe Graham Cochrane ShowImprove your marriage with brain science - The 4 Habits of Joy-Filled Marriages by Marcus WarnerWhat separates a healthy marriage from a miserable one? In this book review, Graham Cochrane discusses 'The Four Habits of Joy-Filled Marriages' by Marcus Warner and Chris Coursey. The book explores how brain science can be used to improve marriages and create a stronger emotional, spiritual, and physical connection. Cochrane highlights the concept of joy as the most powerful motivator in life and emphasizes the importance of shrinking the 'joy gap' in a marriage. The book provides four habits to build joy in a marriage, including playing together and listening for emotion. Cochrane concludes by recommending the book as...
2024-02-0207 minThe Graham Cochrane ShowMillionaire Tax Strategies for Business Owners with Amanda HanIn this conversation, Graham Cochrane interviews Amanda Han, a tax advisor and expert on tax advice for business owners and real estate. They discuss Amanda's journey from working for other firms to starting her own business, the challenges and rewards of working with her husband, and the importance of involving children in business and financial education. They also talk about Amanda's collaboration with Brandon Turner and BiggerPockets, the dangers of misleading tax advice on social media, the tax benefits of running your own business, and the advantages of investing in real estate from a tax savings perspective. In this...
2024-01-2354 minThe Graham Cochrane ShowThink Like the Worlds Most Successful People w/ Polina PomplianoYour brain is A LOT more powerful than you realize.
The problem is that most people don’t believe it. Or rather, they fail to understand how to unlock their hidden potential. And the sad thing is, failing to do so leads to many to leave this Earth with their potential unrealized.
But for those of us who understand how to properly leverage our genius, the world becomes full of possibilities. We’re able to create the life and do things that few people experience. This alone makes uncovering your hidden genius a worthwhile pursuit.
2023-06-2052 minThe Graham Cochrane ShowLaunch vs Evergreen: Which Model is Right for You?Is your business more suited for the Launch or Evergreen model? If you’ve been in the online business game for as long as I have, you know a thing or two about both approaches. And while some people may lead you to believe that one approach trumps the other, the truth is a lot more complicated. You see, both of these models are great. And both can make you a ton of money. However, both also come with their unique downsides. The trick is to see which downside you can tolerate and which one seems a bit too ri...
2023-06-1343 minThe Graham Cochrane ShowBillionaire Secrets for Building Wealth w/ Jim DewDo you have a plan for what to do with your money?
If you’re like most people, you’ve probably thought about that question briefly (unless if you’re a personal finance nerd like me). As entrepreneurs, we often spend a ton of time figuring out how to become financially successful, but we don’t put that same effort into financial planning.
But if you want to truly master your financial life, then you must put that same degree of effort into setting up a system for your wealth to grow. This is easier said tha...
2023-06-0655 minThe Graham Cochrane ShowCopywriting Masterclass: Neville Medhora Reveals His Secrets for Blowing Up Businesses OvernightIf you want to grow your business, the #1 skill you must learn is copywriting.
Having the ability to persuade your audience like a pro is truly a game changer. And it’s one area you definitely should be taking seriously if you’re serious about growing your business. Because once you've mastered the art of using words to create desire in your readers, you'll find that you’re able to make money pretty much at will.
But considering that a lot of bad information about copywriting has been put out into the world as of late...
2023-05-2354 minThe Graham Cochrane ShowWhy Chasing "More" Can Ruin Your Success (& what to do instead)Have you ever considered when your pursuit of “more” will end? Whether it's more money, more freedom, or more opportunities, many entrepreneurs find themselves driven by an insatiable ambition. But if you’re not careful, this relentless pursuit of abundance can ultimately lead to your downfall. You see, the problem with constantly chasing after more is that there will always be something else to gain, leaving you stuck on an endless hamster wheel. I don't want that for you. That’s why in today's episode, I delve into the meaning of never having enough and provide actionable steps to help you...
2023-05-1635 minThe Graham Cochrane ShowStop Overthinking and Make the Right Decision Every Time w/ Abby DavissonMaking the wrong decision on important matters can cost you dearly in life. Let’s be honest, most of us don’t have a framework to help us navigate life’s big decisions. But relying on just your head or your heart when the pressure is on can be a recipe for disaster. However, if you apply the wisdom from today’s episode, you’ll learn how to make these decisions without feeling lost or anxious. In this podcast episode, we're joined by Abby Davisson, the brilliant author of "Money and Love: An Intelligent Roadmap for Life's Biggest Decisions." Abby advoc...
2023-05-0953 minThe Graham Cochrane ShowThe 4 Entrepreneur Types (and Their Dark Side)One of the biggest myths about entrepreneurs is that we’re all the same. It’s assumed that we all have the same skill set, focus, and even the same motivations. But the problem with this mentality is that it can lead you down the path of copying others to be successful. Doing this can easily end in disaster. Because not knowing what kind of entrepreneur you are robs you of one of the biggest contributors to success – knowledge of self. You see, when you have a clear understanding of what kind of entrepreneur you are, you can tap deeper...
2023-05-0244 minThe Graham Cochrane ShowHow To Create Transformational Online Courses - with Jasmine JonteCreating an online course is one of the most powerful things you could do for your business to create passive scalable income.
You do the work once, you build an audience and a lead generation machine and then that course can sell automatically to your students day in and day out, which is amazing.
It's what set me free financially years ago and I love it. Except for the fact that most courses out there suck. Let’s be honest, they're bland, they're mundane, they're just cobbled together and they're generally not what people paid fo...
2023-04-2545 minThe Graham Cochrane Show3 Businesses You Can Start This YearWhat business can I start this year? How do I come up with my business idea? Is it possible for me to start a business this year? These are the questions I get all the time and here's the good news. There's never been a better time to create, launch and start a business. It's only getting easier.
The tools are getting more accessible. Everything's becoming more democratized because of the internet. This is a whole new world. What I want to do in today's episode is give you three businesses that you can start this year...
2023-04-1842 minThe Graham Cochrane ShowBreaking through Limiting Beliefs: A Mindset Coach's Story - with Cliff RavenscraftIf you plan on being an entrepreneur for the long haul, you're going to have to pivot at some point in some way.
Pivoting doesn't have to be something to be feared. A lot of times there's an identity crisis and maybe you’re thinking, well I was known for this one thing or I had success in this one thing - how could I completely pivot or even evolve slightly into this other thing?
There are so many fears related to pivoting and to talk about those fears, I've brought on my friend and fo...
2023-04-1156 minThe Graham Cochrane ShowAre You in Your Business for the Right Reasons?Are you in your business for the right reasons? Do you have overarching principles that guide your every decision and every task you embark on in your business?
If not, it's okay. I didn't have those when I started, but it's very easy to be overwhelmed and quickly say yes to everything in your business and then find out that you've built a business unintentionally, that's devouring and stealing everything from you.
What I want to do for you today is to give you my four lens framework. These are four lenses through which I...
2023-04-0435 minThe Graham Cochrane ShowConfessions of a 7-figure Business Owner: What Happens When You Reach All Your Goals?Today, I want to make a confession, actually a few confessions.I want to do another episode taking you behind the scenes into my journey as a business owner and share a little bit of the realities of my accomplishments in business.
If you're not as successful as you want to be be yet, don't worry, you will be. But the problem is once you reach new levels of success, you're going to come up against new problems. And so today, I want to prepare you so that you don't run into the same challenges I did...
2023-03-2842 minThe Graham Cochrane ShowHiring The Right People To Scale Your Business - with Jordan RaynorBuilding a business is actually a lot of fun when you're starting out and you're just doing all the things that you like. But as you continue to grow, there comes a time when you realize there are things in your business that you don't like to do, or don’t need to do yourself in order to take your business to the next level.
And yes, we're coming to the dreaded H word: hiring or help. Both are H words and they're both curse words in my book because I am a narcissist (probably 😂), and I am a s...
2023-03-1446 minThe Graham Cochrane ShowWhy I Killed Off My $180,000 MastermindSo at the end of last year, I did something kind of crazy.I killed off a high ticket mastermind product that was printing $180,000 a year in recurring revenue.It was one of my most favorite products. It was giving my students incredible results and I was having fun and obviously making great money doing it - and yet I killed it.
In today's episode I'm going to walk you through why I killed that product, and then help you understand what is happening behind the scenes in making that type of decision.
This w...
2023-03-0731 minThe Graham Cochrane ShowHow To Design An Attractive Brand - with Jen OlmsteadYour website is your business store front. It says a lot more about you and your brand than you can say for yourself. So therefore it's critical that we get our website right, not perfect, but we get it right. So to help us out today, I brought on the show my good friend Jen Olmstead, who is a brilliant marketer and website designer.Jenn is the lead designer and co-founder of Tonic Site Shop, where she and her team make the world's greatest templates for the modern entrepreneur. And if you've been around the internet, you've...
2023-02-2847 minThe Graham Cochrane ShowHow To Buy Back Your Time - with Dan MartellI'm a huge believer of not just building a business that you're proud of, that makes a lot of money and allows you to do the work you believe in, but also a business that allows you to own your time so that you are able to do the things you actually like and also have time to make an impact outside of your business with your family, in your community and doing things that give you life and energy.
So when I come across anyone who's preaching that message, I want to scoop up that resource...
2023-01-1745 minThe Graham Cochrane ShowKickstart Your Year By Doing These 3 Crucial Things | 189I'm hearing about a lot of uncertainty in the world. It's 2023. Either we are in a recession in the US or we will be one soon.People are tightening up their spending. You’ve seen all the headlines. There’s a lot of uncertainty coming from the public and the government as well. And so as business owners, the question we ask is how do we succeed and thrive in this context?
Every year is different. There's some principles that are always true in business but others require fine tuning to fit the current season we’re in. Bu...
2023-01-1030 minThe Graham Cochrane ShowWhy Humility Is The Key To Business | 188I want you to be successful beyond your wildest dreams. Not just in business, of course, but in life, in your relationships, in your accomplishments, in the things you're passionate about and the impact you wanna see in the world.
Nobody wants to be unsuccessful, right? The question is, what is the best way then to become successful at whatever you set out to do? And while there are a lot of strategies we could talk about, and we could even start realistically by defining what success really is - I think there is one word, one...
2023-01-0332 minThe Graham Cochrane Show5 Simple Questions That Will Improve Your Business Next Year | 187This is the last episode of the Graham Cochrane Show for the year 2022, and so naturally I’m in a sort of ”end of the year" headspace. What I like to do at the end of the year is look back at the previous year, ask a few important questions, and look ahead to the next year, as most people do. But that kind of endeavour all boils down to which questions you ask.
What I want to give you today are a set of five foundational questions to help you reflect on the past year. Five ques...
2022-12-2728 minThe Graham Cochrane ShowWhy ”How Do I Make More Money” Is the WRONG Question To Ask | 186If you don't mind, I'll love to ask you a personal question. Are you working to build wealth or are you looking and working to build a life? What is it you're ACTUALLY working on? Anybody can go make money. Anybody can learn how to make a living online. It might take some work, but it's not that complicated, and we talk about it here all the time.
But are you building a real life? Are you building true wealth? And wealth, if you think about it, isn't just money. There's something that I call the wealth...
2022-12-2024 minThe Graham Cochrane ShowIf I Were Starting An Online Business In 2023, I Would Do THIS First (6 Steps) | 185Today I wanna share with you one of the most helpful exercises you could ever do in your business to get super clear on who you're serving, what you're helping them accomplish, how to speak to them in language that it will be vivid and powerful for them to get them to take action - meaning buying your products, join your programs, come to your events - this exercise unlocks ALL of that!
I stumbled across this while writing my book, ”How to Get Paid For What You know” and realized this process should be applied to ever...
2022-12-1332 minThe Graham Cochrane ShowHow To Measure Success And Find True Happiness | 184How should you measure success? When you have so many successful people, entrepreneurs, celebrities, actors, politicians who are miserable - what is success really?
I have achieved more success than I ever thought would be possible for someone like me. And I still find myself discontent, frustrated, irritated, disappointed, and at worst, miserable. What is wrong with people like me and other ”successful people” that we look up to?
Maybe you felt this yourself. Maybe you reached a goal that you thought would satisfy you and it didn't, and you wonder why.Maybe you have...
2022-12-0634 minThe Graham Cochrane Show5 Powerful Traits To Become A Successful Coach | 183As an online business owner, you're creating content, you're educating, teaching and in a way you're coaching, even if it's through a YouTube video or a podcast or a blog post.
Direct, one on one coaching is actually one of the most powerful services or products you could offer your customers online.It's not the most scalable because it's limited to your time, but it's powerful in that the return of investment for your student is immensly high, because what could be more powerful and valuable to give than your undivided attention to that one person?
2022-11-2938 minThe Graham Cochrane ShowYour First 30 Days Of Business | 182Starting a business has never been easier or more affordable than it is today. And I should know, I've started and built two seven figure a year businesses with just a laptop and less than $50.
Over the last five years in coaching over 3000 clients in their entrepreneurial journey, I've seen firsthand how overwhelmed people can get. There are so many things they feel like they're supposed to do in the early days, weeks, and months and so they get caught up the non-essential things that ultimately doesn’t propel your business forward. And I should know this to...
2022-11-2228 minThe Graham Cochrane ShowFrom A Scarcity To Abundance Mindset | 181I honestly believe that 80% of what is standing between where your business is today and where you want it to be revenue wise, impact wise and achievement wise - is the way you think.The marketing tactics, the products, the numbers, how the economy's doing, the team that you develop, all of that fancy stuff likely only accounts for a mere 20% of your results.
The biggest thing standing between what you want and where you are is your brain and your mindset. I've been coaching entrepreneurs for years now and there's always a mindset problem. I can ba...
2022-11-1530 minThe Graham Cochrane Show5 Ways To Maximize Your Email Funnel Revenue | 180If you've built your online business the way I teach and you’re building it around content, lead magnets, an email list and you follow up with an email funnel - then you already have a system in place with new people joining your list every single day.
If that's the case, why not try to maximize the revenue in that email funnel so that you can increase your income without having to go out and do a bunch of new crazy things?
There's a lot of money being left on the table in people's ema...
2022-11-0831 minThe Graham Cochrane ShowMy Recipe For Working Less And Earning More | 179So every year I play this game with myself and my business. I try to cut down on the number of hours that I spend in the business while keeping revenue the same - or better yet, growing it.
Now, why do I do this? Am I a crazy person? No. I just want to know that I'm only doing what matters in my business and that I’m doing the work that truly matters, making sure I'm doing fulfilling meaningful work and above else, not wasting my time. Otherwise, why not be at home with my fa...
2022-11-0132 minThe Graham Cochrane Show4 Beliefs About Money That Help You Build Wealth | 178When it comes to wealth building, we all have different approaches, different tactics, different strategies, and we're all in different seasons of life with different circumstances.
You can get really into the weeds on the how and the what and all of the mechanism. But underneath all of that, I think you’ll find that no matter who you are, where you live, or what you're doing with your money - there are some foundational beliefs about money that are universal, that help shape successful people, who build wealth.
And so what I wanna do in...
2022-10-2529 minThe Graham Cochrane ShowMy Morning Routine And Why It Works | 177Morning routines. You either love 'em or you hate 'em. They have become super trendy over the years and I get asked a lot: Graham, what's your morning routine?Well today, I'm finally going to answer that questions.
Up until now, I pretty much skipped over that question, I just haven't been interested in talking about it, partially because I don't think they're a magic bullet straight out the gate. But as a business owner going on his 13th year I've come to realize how critical morning routines are to how your day turns out.
2022-10-1827 minThe Graham Cochrane ShowWe Need To Stop Looking At Vanity Metrics | 176Subscribers. Followers. Likes. Dislikes - whether we like it or not my friend, whether we admit it or not, these are the numbers. These are the metrics that we clinging to, that we long for to give us credibility as business owners and as content creators. It's how we ascribe credibility subconsciously or consciously to other people. And these are what I would call vanity metrics.These numbers, in my opinion, do not represent credibility and have little to do with the credibility or the success of a person or a business owner. And so in today's ep...
2022-10-1128 minThe Graham Cochrane ShowThe Real Reasons We Can't Stop WorkingI think one of the reasons we get into business in the first place is to have freedom, to be able to own our own schedule, own our time and to have flexibility. But sometimes, things don't really go as planned. There's that age old saying of trading your nine to five for a twenty four seven - which is the opposite of what we're actually after.
And I get it, it's the hard reality of being responsible for all of it. A business doesn't turn off, just because you left the office. You can't clock i...
2022-10-0440 minThe Graham Cochrane Show4 Commitments We Live By To Keep Business And Family FlourishingSo my wife, Shay and I are both business owners and we have two daughters. And combining those two big categories of your life is a constant juggling act.
Both categories of our life seem to demand a lot of our tension, time and intentionality. So one of the questions that we get a lot, is how do you balance the two as a couple and as a family? How do you try to both be high performers, have big goals and chase your dreams, and at the same time try to raise a fa...
2022-09-2737 minThe Graham Cochrane ShowThe BIGGEST Money Mistakes Business Owners Are Making | 175As far as I know, there are only three things that every human being on planet earth has to interact with on a regular basis, or at least at some point in their life.
Number one: other people, number two: your own health and number three: money. Money is one of those pervasive topics that we all have to deal with and especially business owners. And here's the problem. If you are applying everything that I'm teaching here, week in and week out and doing it, you will build wealth. You will make more income. You w...
2022-09-2032 minThe Graham Cochrane ShowFuture Proof your Business - Interview With Jason Feifer (Entrepreneur Magazine)►► Grab Jason Feifer's Book - Build For Tomorrow → https://www.grahamcochrane.com/jasonfeifer
What do you do when everything in the world seems to be changing at a crazy rapid pace?How do we know that the career we've decided to follow or the business we've built is the right business and it can sustain all the change that's coming down the pike?This is a real problem that we face, especially when you put on the pressure of being a business owner and running your own company, it feels like it is on you to p...
2022-09-1631 minThe Graham Cochrane ShowOur Recession Plan: Giving MORE AwaySo honestly, I don't wanna talk about the recession anymore.It's all over the place and everyone's freaking out. I don't want to freak you out - I want to HELP you out. So today I'm going to do just that, by bringing on a special guest.
When it comes to the recession, I hear all the whispers, all the doubts, all the fears. And where most people talk about holding on to every cent you have - I'm going to go in the complete opposite direction. I'm going to bring on my wife Shay Cochrane, and...
2022-09-1346 minThe Graham Cochrane ShowHow To Land Major Media And Press In 3 stepsEarlier this year when I launched my book “How to Get Paid for What You Know”, I met Stephanie Lee (out of serendipity!) and hired her to help me with my book launch. Stephanie is a media strategist and founder of Clout Monster, where she teaches creators how to get press and use it to grow their authority and business. We’ve been working together since, and she’s been so pivotal in helping me land these media features and explore new areas of growth.
So for the first time ever, I’ve invited her on the podcast to...
2022-09-0646 minThe Graham Cochrane ShowHow To Become Mentally Strong As A Business Owner | 174So summer's over and it is time to get back to work, my friend. I always say that September is like January junior. It is a great time to get back and get focused. But maybe you are still suffering from the summer slump, and you’re asking yourself questions like: do I really have to work on my content? Do I really have to put out another piece of content for people that's free? Do I really have to interact with my customers? Do I really have to open my inbox and answer emails?
I feel you...
2022-08-3135 minThe Graham Cochrane Show6 Psychological Selling Hacks | 173Do you feel icky about selling? Like, do you just cringe when you realize you have to write some sales copy or ask for the sale on a sales call? Ever done a webinar and then you'd get to the sales pitch part and you're like: uh oh... Here we go. I get it. We all have some baggage when it comes to selling. Some of you have a leg up on me in terms of having a sales background, but either way selling is just a part of life. It's a part of everything we do.
Sel...
2022-08-2334 minThe Graham Cochrane ShowMy 3 Most Unpopular Opinions About Business | 172I've been in business for 13 plus years now. I've run two online businesses over that decade and a half and boy, have I learned a lot. I have made a lot of mistakes.
I've seen trends come and trends go. But the great thing about time is that it gives you an opportunity to form your beliefs, form your opinions on what really is true. And so I have come to find out that there are a few things that I believe about online business that are not very popular.
In fact, they are so...
2022-08-1627 min
The Graham Cochrane ShowMy 3 Most Unpopular Opinions About Business | 172I've been in business for 13 plus years now. I've run two online businesses over that decade and a half and boy, have I learned a lot. I have made a lot of mistakes.
I've seen trends come and trends go. But the great thing about time is that it gives you an opportunity to form your beliefs, form your opinions on what really is true. And so I have come to find out that there are a few things that I believe about online business that are not very popular.
In fact, they are so...
2022-08-1627 minThe Graham Cochrane ShowThe Key To A Successful Business That Most People Forget About | 171So all my students want a successful business, whatever successful means to them. Whether that's six figures a year, seven figures a year, or if that just means having raving fans or products that you feel really good about that sell really well.
Whatever you define as success, that's what we're working towards every single day. And that's what I'm trying to help you with every single week on this show. But there is a critical key to success. Something that most business owners don’t even think about and fail to see as the most important co...
2022-08-0931 minThe Graham Cochrane ShowIs Email Going To Shut Down? - What Social Media Platforms Don't Want You To Know | 170The very first email was allegedly sent in 1971. And today, so many business owners think that in a few years, email is going to be a thing of the past. Like we will literally not be using email any more.
And so naturally, if you adopt this way of thinking, you would question why I talk about email and email marketing all the time. If this is a passing fad that will eventually transition away into something like just social media or whatever the next platform is, then why is Graham going on and on about email?
2022-08-0234 minThe Graham Cochrane Show3 Simple Paths To Six Figures | 169One of the biggest goals people have with their online business is making $100,000 a year or more, wanting to hit that six figure a year income threshold. It's a great goal to have and it opens up a lot of dream like lifestyle opportunities. But for many, the $100,000 a year goal is just that - a dream.
I think one of the problems people have with visualizing and actualizing such a goal, is that many people think there's only one way to reach a hundred thousand dollars a year in your business and for the online business spa...
2022-07-2630 minThe Graham Cochrane ShowMy MUST HAVE Launch Review Formula | 168I've said it before, and I'll say it again: Your first launch of a product, meaning the first time you bring it to market, is NOT the end all be all of that product. It is just that: the first launch. It will either be launched again and again and again or you'll make it an evergreen product, always having it for sale inside your email funnel.
The point is that long-term, you want to make money off this product. And with that mindset, comes the realization that you don't have to make a ton of money...
2022-07-1935 minThe Graham Cochrane ShowAffiliate Marketing: How I Made Over 2 Million Dollars | 167Affiliate marketing is a great tool to scale your online business. It can be a great addition to your current product suite and it as easily scalable product, since the product research, development and distribution has already been taken care of.
I've personally made over $2 million selling other people's stuff, which is basically what affiliate marketing is. And so in today's episode, what I want to do is pull back the curtain on the things I have promoted for affiliate marketing, that got me to $2 million. We're going to talk about how affiliate marketing works and my rec...
2022-07-1244 minThe Graham Cochrane ShowHow The Coming Recession Could Crush Your Business (And How You Can Prevent It!) | 166Everybody online is talking about whether we are entering into a recession here in the US and globally. It's been the talk of the town for months, if not a couple of years now. And we might already be in a recession as of the time you're diving into this episode.
Let's get to the obvious question first. Do I know when or where it's coming or how long it'll last? No, I don't know the future, but what matters more to me is understanding how do we conduct ourselves and how do we run our businesses in...
2022-07-0524 minThe Graham Cochrane ShowThe Ugly Truth About Launching New Products | 165When you're running an online business, there are generally only two levers to pull. When it comes to selling your products, you're either a launching products or you have products selling in an evergreen fashion around the clock.
The launch model is the sexy model. It's the one that gets talked about a lot and taught a lot when it comes to online business. But it also comes with a lot of bagage and downsides which you never hear anyone teaching online business mention or acknowledge. I'm here to tell you the truth. Even if that truth i...
2022-06-2829 minThe Graham Cochrane ShowI'm Leaving My Business For a Month. Here's Why... | 164So in about a week, I'm going to step away from my business for an entire month. That's right. I'm leaving my business, taking a month long sabbatical for the month of July. And today I thought I'd bring you in on this process, because it really ties into what I teach, what I preach and what I believe.
I could have just kept this private, but I decided to be a little more public about it and use it as an opportunity to encourage you. I think there's a stigma around taking long breaks...
2022-06-2238 minThe Graham Cochrane ShowHow To Grow Your Small Online Business FAST | 163How can you grow your small online business fast? Everybody asks me: Graham, how can I grow this thing faster?Usually try to break it to them slowly that, hey that’s not really how this thing works.
I get that there's pressure. I get that you want this to grow quickly, I can totally relate. When I started my online business, I was on food stamps. I needed to make money as fast as possible.There is no shortcut to making this happen in the way you're expecting it, BUT there are fi...
2022-06-1430 minThe Graham Cochrane ShowFinding Your Unique Voice In Your Market - Interview With Alan HenryWe're living in an attention economy. You and I need to get attention on the things that we're doing in order to get our ideas out there in the world, to get people to buy our products or hire us for our service.
Whatever it is that we are selling or offering, whether free or paid in the world - you need eyeballs. You need people to pay attention to what you're doing. And that's why this conversation today with Alan Henry is going to be so instrumental for you as you think about creating content and...
2022-06-0843 minThe Graham Cochrane ShowOnline Business Strategies I Quit Using | 162Newsflash friend! You don't have to do every single business strategy that you see other people doing. In fact, there are a ton of strategies that I see people doing that are popular, flashy and trendy - that I just choose not to do.
And there are some business strategies, that I have done in the past but have moved away from. And so in today's episode, what I want to do as always is bring you behind the curtain, show you some decision-making that I've done in my strategies for growing my business, show you the...
2022-06-0735 minThe Graham Cochrane Show7 Bad Habits That Will Destroy Your Online Business | 161Many people believe that online business success is simply derived from using the right tactics and the right strategies. But I believe that is a false perception. There might be some truth to using strategies that work (because the online business model is essentially a system to follow) but what I think it really comes down to is your own behavior.
Have you had this rude awakening? You've started your online business, and then suddenly you realize that you are your own boss. Nobody is going to tell you what to do. Nobody is coming to the r...
2022-05-3134 minThe Graham Cochrane Show7 Bad Habits That Will Destroy Your Online Business | 161Many people believe that online business success is simply derived from using the right tactics and the right strategies. But I believe that is a false perception. There might be some truth to using strategies that work (because the online business model is essentially a system to follow) but what I think it really comes down to is your own behavior. Have you had this rude awakening? You've started your online business, and then suddenly you realize that you are your own boss. Nobody is going to tell you what to do. Nobody is coming to the r...
2022-05-3112 minThe Graham Cochrane ShowJust Lost Your Job? Here's What To Do! | 160So you just lost your job. What do you do? How should you move forward? And how does online business connect to a scenario like this?
If you're reading this right now, then you're obviously interested in online business, but maybe you just weren't expecting to have to start one this soon.
As someone who's lost many jobs in the past, two in the same year back in 2009 during the global recession, I can empathize with your pain. And in today's episode, what I want to do is address literally the five things you should b...
2022-05-2431 minThe Graham Cochrane ShowOnline Business DARKEST Secrets | 159For a lot of people, online business is regarded as like the ultimate dream, right? You get to do work you love, you get to have scalable income, flexibility, work from home and all those great things. And every single week, I'm trying to help you get closer to all of that. It is a dream in a lot of ways, but as I've said multiple times over, this dream is actually doable! But as with all great things, there's also some dark sides, and online business definitely has a few of those that I don't t...
2022-05-1726 minThe Graham Cochrane ShowIs Online Business Actually a LIE? | 158Does online business actually work or is it just one big giant fantasy? Can the average man or woman actually find success with this business model or is it reserved only for a select few people who can afford to fail at first?
Well today, what I thought I would do is bring it on. I thought I would curate all the common criticisms, skepticisms or doubts that I hear in emails, social media comments, people tell me about what I teach and what other online business gurus teach - does this model actually work?
...
2022-05-1039 minThe Graham Cochrane Show4 Lessons STAR WARS Taught Me About Running An Online BusinessA long time ago in a galaxy far far away...
Well, it actually happened in this galaxy, but it was indeed a long time ago since I started my first online business The Recording Revolution. As time progressed that business grew into a seven figure business and I then launched my second brand Graham Cochrane, which now also is a seven figure plus business.
I only bring up these numbers to give you some sense of the amount of work that went into growing these two businesses. Over the years I’ve had many different sou...
2022-05-0427 minThe Graham Cochrane ShowI Left My $1 Million Business After Realizing THIS | 157Today I want to share the story of when I left my first business The Recording Revolution. I stopped being the main content creator for that business in 2021 and there were a lot of events, thoughts and reflections that led up to making that decision.
But at the heart of it, there was one realization that tipped the scale. One thing that made me finally sit down, get honest with myself and start the process of transitioning out of the business that changed my life forever.
It wasn't easy. In fact it was one of t...
2022-04-2643 minThe Graham Cochrane ShowThe Lazy Person’s Guide to $1000 Online | 156So many people are turned off by the idea of an online business because of the amount of work they think they have to put in to see success. But is that premise really true? Does it take huge amounts to generate say $1000 online?
I believe the answer is simply no. It doesn't take huge amounts of work to see success online. Now we can't eliminate work entirely, but what we can do is effectivize it to the point where just about anyone could pull this thing off. And that's exactly what we're going to do today.
2022-04-1933 minThe Graham Cochrane ShowHow To Achieve All Your Goals In 2022 | 155We are 25% of the way into 2022. And the question is, are you on track to hit all your goals?If you're like most people, you started off this year with a handful of goals in mind. Now it is time to assess how it's going. Are you heading in the right direction?
If you answered no to either of these questions, then this is the episode for you. This is going to be the kick in the pants that you need to actually go accomplish, realize and achieve those goals that you set out to achieve a...
2022-04-1233 minThe Graham Cochrane Show10 Warning Signs: Why You NEED to Start an Online Business | 154We all have our own story to tell. Starting your online business usually involves moving away from a traditional 9 to 5 job. And personally I don't have very fond memories, when I look back at that period of my life. I had Sunday anxiety, because Monday was creeping closer. I felt uninspired, unmotivated and was longing for a change, even though I didn't have any clue what that change would be. I've now come to realize that these were all huge warning signs, that were telling me to start my own business. Today we're going to look at 10 of...
2022-04-0532 minThe Graham Cochrane ShowThe Creativity Switch: How To Stay Creative In Your Business | 153Do you have trouble staying creative in your business? If you've been making content for a while, you might be in a season of no ideas, lack of creativity. How do you keep coming up with content ideas, product ideas, marketing ideas. How do you not become stale?
How do you keep the spark going and how do you even motivate yourself when you're bored with your own stuff? Is it even possible to create an unending flow of ideas? Well, today I want to share with you a simple but powerful thing that has completely revolutionized t...
2022-03-2931 minThe Graham Cochrane ShowHow To Create Your First Online Product | 152If you've followed along the last couple of weeks, we've talked about how to find your most profitable idea, how to grow your audience and how to capitalize on that audience to be able to sell a product online.
And now we come to one of the core components of online business: your online product. What do you actually sell? How do you actually make money online? And what should your product look like?All those questions and more - will be answered in today's podcast!
There are many ways to monetize your audience o...
2022-03-2233 minThe Graham Cochrane ShowCreate A High Converting Lead Magnet | 151So, what do you do once you've been creating content? How do you turn all those views and those followers into a targeted lead who might buy your eventual product? That's what we're going to talk about today.
We're in part three of this mini series, based on my book: ’How to get paid for what you know’ which drops next week, March 22nd - I’m so excited about this!
We've been unpacking some core concepts of building your own income stream based off of the book and today we have to talk about one of th...
2022-03-1532 minThe Graham Cochrane ShowA Total Beginners Guide To Growing Your Audience | 150Growing your audience is an integral part of running your online business. It is one of the most straight forward ways to scale your income and earn more while doing the same (or less) amount of work.
But so many business owners are scratching their heads when it comes to growing your audience. How do I get discovered? How do I get the word out and make people aware of my business? And maybe most importantly, how do I find the right kind of people that are looking for what I have to sell?
I'm g...
2022-03-0843 minThe Graham Cochrane ShowHow To Find Your Most Profitable Business Idea | 149Whether you realize it or not, you already have the knowledge, passion, and skills to create an automated income stream that requires no college degree, zero employees, and less than fifty dollars to get started.
But in the sea of great ideas that we all might have, how do we find the one that is actually profitable? And what do we do once we have that idea? How do we turn on the profit generating machine?Today I want to guide you through one of the first chapters of my upcoming book 'How To Get...
2022-03-0140 minThe Graham Cochrane ShowStuck At Six Figures? Here's How To Make SEVEN Figures A Year | 148Reaching six figures is quite the achievement.
Many people say that the first $100k is the hardest and in my experience there is definitely truth to that statement. But I would say that the push towards reaching seven figures is a lot harder, at least at face value.
When you’re earning six figures and you’ve set your sights on seven figures (which happens to almost all six figure earners by the way) your mind starts telling you a bunch of weird things and you are led to believe that everything has to fundamentally change...
2022-02-2243 minThe Graham Cochrane ShowTiny Business, Big Money - Interview With Elaine PofeldtWhat does it take to create a successful and profitable business that doesn’t require a huge team?
And what is the main driver behind reaching the seven figure mark with such a business?
If you knew the answer to these questions and had access to the data and the research of how small and no team businesses can grow to seven figures - would that be valuable information for you to have?
I’m sure it would. And that’s exactly what I’m going to share with you today.
My fri...
2022-02-1737 minThe Graham Cochrane ShowAre You Insecure About Your Price? Try This! | 147If there’s one thing online business owners are insecure about it is pricing. What should I price my products at? How do I know I have the right price? What prices are my competitors using? Will my launch fail because of the price I’ve set? The list of insecurities goes on and on.
Well today all that is about to change. In this video I want to guide you through one of my favorite strategies to remove any and all pricing insecurities. This wonderful strategy is called: Price elasticity.
No more uncertainty. No more p...
2022-02-1537 minThe Graham Cochrane ShowThe Untold Truth About Online Courses | 146Today I want to do something a little different.
As business owners, we are constantly bombarded with the latest flashy trends on why online courses are the answer to most of our problems. Don’t get me wrong, I love online courses. They have been the backbone of both of my two seven figure businesses, but very rarely do you hear the real truth about online courses.
I am in this space because I want to give you the truth. It might not be flashy, it might not be what you always want to hear - b...
2022-02-0825 minThe Graham Cochrane ShowThe Science Of Online Business | 145Is there a science to online business? Is there a repeatable process that you can follow, that will allow you to reproduce success as an online business owner? The answer is: 100% yes! And it is because of this reason, that I show up every single week, teaching you all that I know about running an online business.
We need to do away with this notion that running an online business is something special. Don't get me wrong, I love what I do, but if we were to boil down the components that make up my success...
2022-02-0132 minThe Graham Cochrane Show13 Simple Steps To Reach $100K | 141I've said it a million times, and I'll say it a million times more: reaching six figures is not hard. You need the right components in place coupled with discipline and a whole lot of patience. Although reaching six figures can take a lot of time, it doesn't make the work you need to put in any harder.
One who understands all this on an expert level is my student Antoine Michaud, who is in my Six figure coaching community (6FC). He recently reached six figures in his business and is doing 12k months on a consistent...
2022-01-0435 minThe Graham Cochrane ShowWhat 2021 Meant For My Business | 140It might be hard to believe, but 2021 is coming to an end. Hopefully you've had an interesting year with a lot of wins to celebrate. Or maybe, this year wasn't at all what you'd hoped it would be but you are taking those insights and coming up with a new strategy for 2022.
I have so much to be grateful for this year. I've seen a lot of growth, both on a personal level and on the business side as well. Many of my wins were calculated and expected, which was really amazing to see. But some things...
2021-12-2840 minThe Graham Cochrane ShowAre You Selling Too Early? | 139Selling is an integral part of running an online business. If you don't sell, you don't make many - a simple equation that everyone understands. So, if we want to make more money, we should be selling more right? Well, it is actually a little more complicated than that.
When it comes to selling online, most online business owners are actually selling too early, and end up leaving a lot of money on the table. Your audience isn't standing around waiting to buy any offer that comes their way, no matter how good that offer is. They...
2021-12-2124 minThe Graham Cochrane ShowHow To Deal With Haters Online | 138The Internet can be a scary place. Especially if you are a content creator.
If you've been putting out content for any length of time, then chances are you have dealt with some haters. People who hold nothing back in their comments, letting you know exactly where they think you've gone wrong and how you've made their lives miserable (Which of course isn't true!)
It's no wonder that many online business owners are dragging on publishing content, they're probably scared to death of the haters that might be lurking out there! A long time ago...
2021-12-1436 minThe Graham Cochrane ShowIf I Had To Start My 7 figure Business All Over, I Would Do THIS | 135I've been doing online business for 12 years. I am immensely proud of the two seven-figure businesses that I have been fortunate (by God's grace) to build. Where time, patience, and discipline has been my main ingredients. But one thing is for sure: building a business is no easy ride.
Even though most of us realize that the above statement is a fact, there are still some people that say otherwise. "Graham, you just got lucky!". "Graham, you just started at the right time!" "Graham, I don't have all the resources you had!" The truth is I started...
2021-11-2333 minThe Graham Cochrane ShowAre You Sending These Must-Have Emails To Your Audience? | 134There are two types of business owners in this world. The ones who think email marketing died long ago and the ones who know that email marketing is the lifeblood of their online business. Hopefully if you're reading this, you've joined the latter alternative.
Like with any tool used to move your business forward, there are a lot of insecurities about using email, which has led many online business owners to lower their growth potential, trying to play things safe. And no, Walmarts regular email sale spree, does not dictate what email marketing actually is.
...
2021-11-1638 minThe Graham Cochrane ShowHow To Become A Magnetic Brand | 129As business owners, we sometimes forget that we spend the majority of our time being customers. When we go to the grocery store, when we pick up new clothes or when we're waiting in line outside the Apple store to get the latest iPhone 20X ultra supreme edition.
When you think back on all these kinds of interactions, is there a particular memory that stands out to you? One specific experience that cemented the idea for you that this is a fantastic brand that I'm going to tell my friend about and come back to again and...
2021-10-1228 minThe Graham Cochrane ShowWhy Our Idea Of Retirement Needs To Change | 126We all have different roads to retirement. Some follow a traditional model and are aiming for retirement at 65, while others have gone about following the F.I.R.E model (Financial Independence Retire Early) and are looking at retirement in their 30's or 40's. Whatever your idea of retirement is and however you plan to get there, I want to challenge our thoughts and ideas about retirement today. These two models both have huge flaws that you need to know about. And ultimately I believe that there is a better way to reap all the rewards of...
2021-09-2137 min
The Graham Cochrane ShowHow To Grow Your Email List Faster | 107The most important thing you could be doing for your online business is growing your email list.
But Graham! How can I grow my list faster? I don't have enough people on my email list?
Today I have you covered. In this episode I share four simple ways to increase your email opt ins, grow your list, so you can ultimately grow your income and serve more people. Specifically I break down how you can:
Know exactly what lead magnet to offer your audience
Leverage every piece of content you make...
2021-05-1128 minThe Graham Cochrane Show3 Mistakes I Made With My First Online Course | 014My first course launched back in 2010 to the sad tune of about $170. My most recent course launch did over $170,000. It's safe to say I've gotten a lot better at this thing. But in thinking back to that original online course that started it all for me I can identify three critical mistakes I made that seriously hampered my revenue. Granted I had a much smaller audience back then, but even so I could have easily made more money had I avoided these three mistakes - and so can you with you first (or tenth!) online course. Let's take a...
2019-07-2341 min