Shows
Let's Talk Marketing w/NDUBEP 286 - Why PREMIUM Pricing is a Game ChangerNathan invites Laurier back on to discuss premium pricing and positioning for those businesses not leveraging this tactic. Laurier's daily newsletter spurred the conversation because he knows the need for businesses to articulate their unique value proposition clearly. For any good business, understanding your positioning strategy is key. Watch the full video HERE. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy. Website: https://graphosproduct.com/ Podcast: @https://www.youtube.com/channel/UC8YCNz0c...
2025-12-0131 min
The Programming PodcastWhy 95% of Enterprise AI Projects FAIL! CEO of Apollo GraphQL, Matt DeBergalisAI is writing more code than anyone expected. Some of it is great. A lot of it is just okay. In this episode, Danny Thompson and Leon sit down with Matt DeBergalis, CEO of Apollo GraphQL, to unpack what it will take to move from a gold rush of mediocrity to production-grade agentic experiences that users can trust.Guest Co-Host: Matt DeBergalishttps://www.linkedin.com/in/debergalis/https://www.apollographql.com/ @ApolloGraphQL SITE https://www.programmingpodcast.com/...
2025-10-231h 01
AWR - Давайте жити разомПорнографіяСучасне слово «порнографія» походить від грецьких слів: «porne» — «повія» і «graphos» — «опис». Якщо ми складемо ці слова разом, то отримаємо «опис, або зображення роботи повій».
2025-10-2105 min
Ahead of the GameAn Insider’s Look at Product MarketingHow often do innovators ask themselves if someone really needs their products? In this episode of the DMI podcast, host Will Francis speaks with Laurier Mandin, founder of Graphos Product and author of I Need That. With over 30 years helping innovators bring ideas to life, Laurier reveals how brands can turn customer wants into needs by focusing on empathy, validation, and true problem-solving. Laurier shares lessons from working with sustainable B2B products like recycled wind-turbine materials and explains why many innovators still skip the crucial step of validating whether anyone needs what they’re building. He als...
2025-10-171h 00
Product: KnowledgeWords That Make Wins for Product Teams, with Ali RakhimovProduct manager, entrepreneur, and author Ali Rakhimov joins Laurier Mandin to talk about how better communication can make even the most ambitious products take flight. From building payment kiosks for K–12 schools to leading multimillion-dollar initiatives at Macy’s, Ali shares how simplicity, idioms, and “stupid” questions can cut through complexity and bring teams together. This conversation dives into how to keep innovation alive, avoid “boiling the ocean,” and use AI as a force for clarity, not chaos.Episode Highlights:00:02:00 — From the classroom to product leadership: How Ali’s early years in K–12 shaped his management styl...
2025-10-1429 minProduct: KnowledgeThe Psychology of Premium Product Pricing: What Makes Buyers Pay MoreWhy do some buyers eagerly drop thousands on a luxury item, then balk at paying a fraction of that for something useful and well-made? In this solo episode of Product: Knowledge, Laurier Mandin unpacks the Premium Buyer Paradox and explores the psychology behind premium pricing. From Dyson’s visible engineering, to Bang & Olufsen’s design-driven luxury, to Montblanc’s identity-making pens, you’ll hear how different brands justify their price tags and change buyer behavior. Laurier also shares practical tips on how product makers can earn the right to charge more—through quality, service, consistency, and customer d...
2025-09-2511 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsI Need That: Unpacking the Psychology of Perceived NeedIn this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explore the powerful psychology behind perceived need and how it influences consumer behavior. Laurier shares his extensive experience as a product marketer and founder of Graphos Product, revealing what it truly takes for a product to transition from a mere want to a non-negotiable need. Listeners will discover the concept of the "coveted condition," a transformative lens through which businesses can understand their customers' aspirations and identities. Laurier recounts a pivotal moment from his...
2025-09-2551 min
Marketing, Demystified The Podcast75: From 'Meh' to 'Must-Have': Marketing the Need Behind Your ProductWhy do some products pop while others don’t? On this episode, host Jenn Mancusi sits down with Laurier Mandin, author of "I Need That" and founder of Graphos Product, who's spent over 30 years helping innovators position and market consumer and B2B products. Listen in to learn how to make your product a “must-have” by identifying the deeper need it fulfills. Explore practical frameworks for repositioning your existing product to trigger genuine necessity. If you're struggling to convert prospects into customers, this conversation is for you.
2025-09-1044 min
Let's Talk Marketing w/NDUBEP 274 - Laurier Mandin, the Journey of a Marketing VeteranNathan brings on fellow marketing expert Laurier Mandin, who shares his extensive experience in the field. Laurier shares the significance of creativity and resilience in business, recounting personal stories of overcoming obstacles and the loneliness that often accompanies the entrepreneurial journey. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy. Website: https://graphosproduct.com/ Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ Watch the podcast video: https://youtu.be/msd_ICcozoI
2025-09-0126 minProduct: KnowledgeThe Missing Link Between Great Products and Great Sales, with Heather InocencioBuilding great products is only half the battle—the other half is building them with marketing success baked in from Day One. Too many product teams operate in isolation, creating features customers don't understand or positioning that marketing can't sell.Heather Inocencio has cracked the code on building product teams that inherently understand marketing needs. With over 30 years of product experience, she's transformed organizations at companies like The RealReal (driving revenues from $100M to $400M leading to a $1.6B IPO) and Haute Look (scaling to 4M members and a $270M Nordstrom acquisition). Now founder of The Product Co...
2025-07-0843 min
De Tédio o Intérprete não morre#16 | O Dragão Guerreiro da Interpretação e a frustraçãoApresentação: @wharlley.santosNeste episódio, mergulhamos fundo nas frustrações que atravessam a vida de tradutores e intérpretes, especialmente no par Libras-Português. A partir da metáfora do filme Kung Fu Panda, refletimos sobre expectativas, rejeições, inseguranças e a difícil tarefa de se manter firme num mercado que nem sempre reconhece, valoriza ou acolhe. Também discutimos a subcompetência psicofisiológica da tradução e como ela é afetada pelas pressões emocionais e sociais da profissão. Um episódio para acolher quem está cansado, provocar quem está acomodado e, acima de tudo, ofere...
2025-06-3024 min
The Next 100 Days Podcast#468 - Laurier Mandin - Launching ProductsLaurier Mandin is a product marketing strategist and launching products expert who has guided hundreds of innovative products to market success. As founder and CEO of Graphos Product, he brings over three decades of expertise in helping product makers identify and penetrate resistant markets through visionary positioning and strategy.Summary of the PodcastIntroductions and casual conversationThe meeting begins with casual conversation between the participants - Graham, Kevin, and Laurier. They discuss topics like the French, Canadians, and a dog barking in the background. Graham then introduces the podcast and the guests.
2025-03-2853 min
Product Genius: Inventions, Inventors, and StartupsGo-to-Market Strategies with Laurier Mandin of Graphos ProductEpisode 178 - Laurier Mandin https://www.lmandin.com/ https://graphosproduct.com/ Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com
2025-03-2142 minProduct: KnowledgeGetting from DTC to Retail Without Wasting Time and Money, with Paul JarrettThe path from direct-to-consumer to retail success is something many product makers dream about, but it's also where countless promising products have gone to die. Bad logistics choices, bloated inventory, and unnecessary costs can sink even great products before they ever reach a store shelf.Paul Jarrett, co-founder and CEO of Bulu, has created a unique solution to help brands bridge this critical gap. His company offers something rare in the logistics world: the ability to ship both B2B and DTC from a single inventory source, enabling brands to fulfill orders of any size to any...
2025-03-0447 min
Retention ChroniclesEmotional Branding and Reducing Buyer's Remorse with Laurier Mandin, author of ‘I Need That’ and Graphos PresidentMariah Parsons hosts Laurier Mandin, President of Graphos and author of "I Need That," on her podcast Retention Chronicles. Laurier discusses his 30-year experience in helping innovators launch physical products, emphasizing the importance of understanding customer needs and emotional connections. He explains the brain model, highlighting the limbic system's role in emotional decisions and the neocortex's analytical bias. Laurier shares strategies for reducing buyer's remorse, such as immediate validation, delightful onboarding, early wins, and building community. He also stresses the importance of targeting the right audience to ensure product-market fit and long-term loyalty.Laurier’s Newsletter...
2025-03-0350 min
B2B Marketers on a MissionHow to Outperform Larger Competitors with Small Marketing TeamsHow to Outperform Larger Competitors with Small Marketing Teams
Small businesses often face challenges related to bandwidth, budget, and limited resources. Despite this, there are incredible opportunities for smaller businesses and their marketing teams to gain market share in even the most competitive environments. How can they do this and strategically outmaneuver their larger competitors?
That’s why we’re talking to product marketing expert Laurier Mandin (President & CEO, Graphos Product) about how small B2B marketing teams can outperform larger competitors. During our conversation, Laurier highlighted how having a deep understanding of custom...
2025-02-1342 min
Chasing The InsightsLaurier Mandin on Needs based marketingIn this episode of Chasing the Insights, I talk to product marketing expert Laurier Mandin. Laurier talks to us about needs based marketing. Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need. As the founder and lead consultant of Graphos Product, they have guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies. With a deep understanding of consumer psychology and behavioral economics, they bring a unique perspective to the world of...
2025-02-0245 min
The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.EP-179 New Product Development and Introduction - I Need That - Laurier MandinIn today's episode of the podcast, we have the pleasure of welcoming Laurier Mandin, a distinguished figure in the realm of product innovation. Laurier wears two hats: he is the founder of Graphos, a company that specializes in assisting businesses with product development and launch, and he is the author of the insightful book "I Need That."
Laurier's expertise lies in shepherding new products from the conceptual stage to successful integration into the marketplace. Throughout the episode, he generously shares his wealth of knowledge and experience, providing listeners with actionable insights on how to navigate the complexities...
2025-01-1744 min
Inteligencia Artificial para los Negocios#89 - GraphRAG y Structured Output - Mejora la precisión de la IAUno de los problemas más grandes de la Inteligencia Artificial generativa, es el riesgo de las alucinaciones.
Las alucinaciones son "errores" que cometen los modelos LLM al generar respuestas que son incorrectas o falsas. RAG es una técnica que permite a los modelos recuperar información específica antes de generar su respuesta, lo que ayuda a que la Información entregada sea fidedigna.
GraphRAG y Structured Output permite reducir estos errores a 0 en algunas situaciones y para hablar de eso, hemos invitado a Alonso Silva, Investigador de IA generativa en Nokia Labs en Paris, y cuenta con u...
2024-12-2935 min
Scaling Up Business with Bill GallagherCrafting Products the World Truly Needs with Laurier MandinHow do you make your product or service something that people actually want or need? In this episode, Laurier Mandin shares insights on how to create products that move beyond "nice-to-have" into the realm of "must-have," breaking down his framework, the Coveted Condition. Laurier (pronounced "Lore-Yay") has a knack for uncovering the psychology behind buyer decisions. He helps companies craft irresistible products that customers can’t live without and is the founder of Graphos, a product marketing agency. Topics explored in this episode: - Laurier’s book, I...
2024-12-1154 minProduct: KnowledgeMaking Customers Say, “I Need That” – The Art of Irresistible ProductsIn this special episode, host Laurier Mandin introduces his new book, "I Need That: Creating and Marketing Products People Are Compelled to Buy." Drawing from over 30 years of marketing experience, Laurier shares key insights on how to create products that resonate deeply with consumers.Key points covered:The psychology behind why people buy certain productsHow to transform a product from a "want" to a "need"The CLIMB™ framework for understanding product benefitsThe concept of the "Coveted Condition™" in product developmentStrategies for effective product validationOvercoming consumer resistance to new productsThe three selves of the consumer: Remembering, Experiencing, and...
2024-10-1820 min
Trivia with Will and ReedEpisode 75 (Will's Game) w/ Players from The DipWritten Will LochamyPlayed by Andrew Gelderman, Sara Güven, Whitt Sheumaker, Kate Graphos, and Sadie BekursFor most rounds, there are three questions, and you rank your answers, assigning point values of 5, 3, and 1 each round, depending on your level of confidence. The one you feel best about is your 5-point answer, the one you're just guessing on is your 1-point answer. (For any rounds where the points don't work this way, we'll discuss that during the game.)If you feel certain that you know the answer to all three questions in a typical r...
2024-07-1944 min
Live tutti i Martedì alle 19.00Analisi sito - Studio GraphosSe vuoi analizzare il Tuo sito (o quello di un tuo concorrente), scrivicelo tramite questo link:https://bit.ly/AnalisiFSF.Prenota subito la 1° Consulenza Strategica tramite questo link:https://bit.ly/ConsulenzaStrategicaGratis.Lascia la Tua mail per partecipare alla diretta del Martedì:https://bit.ly/ReminderLIVEmkd
2024-06-0405 min
INspired INsider Podcast[Top Agency Series] Unlocking Product Success Secrets With Laurier Mandin of Graphos ProductLaurier Mandin is the CEO and Founder of Graphos Product, a marketing agency specializing in launching and branding successful products worldwide. With over 30 years of industry experience, he has helped hundreds of businesses achieve product success. Laurier is the host of the Product Knowledge Podcast and author of I Need That: Creating and Marketing Products People are Compelled to Buy, showcasing his expertise in neuromarketing and consumer behavior. His work is marked by a deep understanding of the intricacies of product marketing, from conception to consumer. In this episode… In today's fiercely competitive market, the su...
2024-01-0147 min
The Unicorn FindersWunderGraph - The Open-Source Apollo GraphOS AlternativeWe are hanging out with Co-Founder Sefan Avram today on the show to talk all things API and Wundergraph!
Remember to review and subscribe and connect with us on LinkedIn as well!
2023-10-1730 min
The Tikvah PodcastIzzy Pludwinski on the Art and Beauty of Hebrew CalligraphyPerhaps more than any other major religious tradition, Judaism is mediated through words. God first communicated to Abraham through intelligible speech. Moses brought down from Mount Sinai tablets inscribed with words codifying the structure of Jewish moral order. The book of Deuteronomy commands that every Jewish king write his own Torah scroll. For millions of Jews, the study of Jewish texts constitutes the holiest activity of all. So perhaps it is not surprising that, seen in this light, words, letters, the technology and artistry of writing, the vocation of the scribe—the sofer, in Hebrew—deserve an eleva...
2023-07-2844 min
SunnhordlandPoddenIrén Tvedt Asbjørnsdatter Færevaag – om Pyrografi, Tegneglede og Kreativitet på TysnesIrén Tvedt Asbjørnsdatter Færevaag fortel om pyrografi!
Pyrografi er kunsten å dekorere tre eller andre material ved å brenna inn merker ved hjelp av eit oppvarma verktøy eller instrument, vanlegvis ei oppvarma penn eller tråd. Ordet "pyrografi" kjem frå dei greske orda "pyro" (som betyr eld) og "graphos" (som betyr skrift). Det har også blitt kalla "woodburning" eller "eldskrift".
Du får og høyra om oppveksten, kreative forbilder, reisa til Japan, korleis det er å bu på Tysnes, tegnekurs, tegneglede og Woodturningcruise.
Sjekk ut:
https://www.facebook.com...
2023-06-111h 15
BRUTALGraphos Sonoros 03 - Entrevista con Ximena Trujano@teresa_iberri platicando con Ximena Trujano, diseñadora con más de 18 años de experiencia y un peso pesado dentro de la industria musical y de entretenimiento colaborando principalmente con Ocesa.
GRAPHOS SONOROS | TERE IBERRI | XIMENA TRUJANO | LAGUNA DE DANIEL VILLARREAL
2023-05-2449 min
BRUTALGraphos Sonoros 02 - Expresiones GráficasGraphos Sonoros es un proyecto de la talentosísima diseñadora, fotógrafa, marketera y la más powermetalera del condado, Teresa Iberri, un programa enfocado al análisis y difusión de toda la gráfica que se encuentra al rededor de la música 🎶
Host: @teresa_iberri
2023-05-2400 min
BRUTALGraphos Sonoros by Teresa IberriGraphos Sonoros es un proyecto de la talentosísima diseñadora, fotógrafa, marketera y la más powermetalera del condado, Teresa Iberri, un programa enfocado al análisis y difusión de toda la gráfica que se encuentra al rededor de la música 🎶
Y estamos muy emocionados de presentarles está incorporación a las emisiones de #brutalstation y contarles de que va este proyecto aquí mismo, escucha esté capitulo y dinos qué te pareció.
2023-04-1140 min
Tecnólogos UrbanosEpisodio 4: Workrooms, Graphos y DomversoEn este cuarto episodio de Tecnólogos Urbanos estaremos hablando de la nueva actualización de Horizon Workrooms, un poco de decentralización del trabajo, teoría de grafos explicada por Omar, SpaceX y sus satelites extremandamente caros desde nuestro punto de vista y su sección favorita de recomendación de herramientas.
2022-10-2644 min
Product: KnowledgeCracking the Conversion Code for your Product, with Chris SmithIt can be infuriating how much time your marketing efforts take—especially when they get zero traction. Wouldn't it be great if you could focus on acing activities you know will generate results? Chris Smith, cofounder of Curaytor and author of the bestselling (and newly revised edition of) “The Conversion Code,” shares data-proven ways to attract and convert buyers by making smarter use of all the tools you use, from text messages to TikTok. After working for two billionaires, a billion-dollar publicly traded company and a startup that was acquired for 9 figures, Chris wrote “Peoplework” and the fi...
2022-06-1432 min
Product: KnowledgeGetting to “Aha!” in Product Validation, with Darshan MehtaIt's not unusual for product makers to be terrified by the mere notion of product validation work. Often over-invested emotionally and financially in the product, they're afraid of what they might learn. And many don’t have confidence in their approach to conducting validation research.But the learning will come one way or another, Darshan Mehta points out. And far better to get as many insights as possible early on, while there is time to make changes and the cost of doing so will never again be so low. There is nothing worse than lea...
2022-03-2320 min
Latin in Layman’s - A Rhetoric RevolutionXVI. Etymology: "Photos," "Graphos," "Tele-"Here IU do a bit of a different episode where I show the interconnectedness of language and Where I first go over words that include "photo-".
Then I do the same with "graph" and "tele-". I finish with a lil' language tangent. Thanks for the support!
2022-03-1718 min
Product: KnowledgePricing a Product for Long-Term Profit, with Dan BalcauskiNearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay? Dan Balcauski has spent 15 years helping product makers solve exactly these challenges. As founder of Austin, Texas-based Product Tranquility, Dan has guided many products from new concept incubation through successful launches and transitions. He helps high volume SaaS companies assess pricing practices and optimize pricing and packaging, guiding his clients to make the most impactful pricing decisions and communicate value convincingly to decision makers.
2022-02-0932 min
旅するライナーノーツ#7 エニスでの生活とイタリアひとり旅、Ode Inc. ゲスト:小松大（フィドル・ヴィオラ奏者）◎収録内容
Dai Komatsu & Tetsuya Yamamoto / アルバムタイトルの由来 /「Graphos」/ エニスでの生活 / ウィリー・クランシー・サマー・スクール / フィークル・フェスティバル / パット・オコナー / アイルランドの好きなところ / Enzo’s / イタリアの小さな街 クレモナ・オルヴィエート / 大橋志麻 / Ode Inc. / 「Asuke 夏の音」/ Ode Inc. のイベント作り / 新しいオフィス
BGM from “Shadows and Silhouettes”, “Graphos”, “「Asuke 夏の音」セット”
◎関連リンク
・小松大サイト
https://daikomatsu.com/
・Ode Inc. - YouTube
https://www.youtube.com/channel/UCNUpbHN1tYcf3iLtW6rGvnQ
・小松 大 / アイルランド音楽を伝えるOde Inc.のCEO - Twitter
https://twitter.com/dai_komatsu_
・小松 大 / Dai Komatsu
https://www.facebook.com/ViolaDaiKomatsu/
・Dai Komatsu & Tetsuya Yamamoto
https://www.facebook.com/DaiKomatsuTetsuyaYamamoto/
・「Years」
https://odeinc.stores.jp/items/5edb26b8cee9ea637c151371
・ 「Graphos」
https://odeinc.stores.jp/items/6122047fa92a785571d3212a
・Denpo-G Studio
http://denpo-g-studio.com
・水野スミレ
https://www.instagram.com/sumire_kouhai/
・天使のオード
https://youtu.be/2AcbExTdXts
・【私とケルト音楽】第十回：フィドル奏者 小松大さん 前編
https://blog.celtnofue.com/archives/5398
・パット・オコナー Pat O'Connor
https://youtu.be/pcVmvLx8dis
・パット...
2022-01-0959 min
Product: KnowledgeThe Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan BernardEver noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla and Amazon play in an entirely different sphere? Stan Bernard, author of “Brands Don't Win” believes it's because the branding game is a lost cause. In this episode, he tells you how leaders transcend branding by creating a game no one else can win — and how to do it for your product.As a senior fellow at the Wharton School of Business, Stan Bernard taught his Transcender System to MBA students for 14 years. He's been a consultant to top businesses for ne...
2022-01-0637 min
Señal VLEn vivo: Episodio 6Para la sexta emisión, Axel Catalán se dio cita en nuestros micrófonos, además de la visita de Deals, organizador del Global Sounds Fest, quien nos contó los detalles de la gran fiesta del ska. Prismatic Shapes, Mauro Conforti y Percance estrenaron videos. Y, por supuesto, Txart y Graphos Sonoros tienen nuevos análisis para ustedes...
2021-12-081h 30
Señal VLEn vivo: Episodio 5Esta semana... platicamos con Daniela Spalla sobre todos sus nuevos proyectos y nos sumamos a la convocatoria de Alfredo Martell para apoyar a "Zopi" de Los Rastrillos. Además, O Tortuga y Gativideo nos presentan nuevas rolas; las colaboraciones de Indie Life y Graphos Sonoros. Todo esto en Señal VL... en vivo.
2021-12-081h 24
Señal VLEn vivo: Episodio 4En nuestra cuarta emisión en vivo, tuvimos entrevistas con Lng Sht, Los Señores y Mexrrissey. Además, la presentación de los nuevos videos de Enjambre y Dapuntobeat; los números de Txart, el análisis de Graphos Sonoros y recomendaciones de nuestros colaboradores.
2021-12-081h 46
Product: KnowledgeSelling Products After Facebook with Maureen MwangiR-RRIP! That was the way we've marketed and sold products for ages, being torn apart. Facebook, Google Ads and other digital ad platforms have been hammered by consumer privacy implementations, making it impossible for many advertisers to sell their products online profitably. Meanwhile, a succession of unbelievable supply chain issues make costs and material availability a nightmare that threatens the future of nearly every product maker—including those sourcing locally. Maureen Mwangi teaches growing product makers to navigate challenges like these profitably, and joins host Laurier Mandin to share advice and insider tips from her wor...
2021-11-2923 min
Señal VLEn vivo: Episodio 3En este numero encuentras: Reporte de Fimpro/Dorian - Hasta que caiga el sol (en directo)Indilife México presenta a Cuauhtli García con Sana SanaGraphos Sonoros nos habla de la portada de CelestPlaticamos con DisidenteDisidente - Aurora Boreal Desmenuzando la canción con Technicolor Fabrics - NoRocker recomienda a Pepe Pecas - Lo que vales (para mi )Txart México nos da su reporte de números de pandemiaEntrevista Javiera Mena que presenta - Debilidad A COLORS SHOW Cuadrante Local nos prese...
2021-10-271h 27
Product: KnowledgeWhen Your Product Needs a Breakthrough, with Margie AginSelling an innovative product relies on making change. And there can be a lot of resistance to adopting a new product of any size, but especially for B2B products with long sales cycles and complex onboarding processes. Margie Agin, author of Brand Breakthrough and chief strategist of Centerboard Marketing, helps product makers to accelerate adoption and achieve breakthroughs by distilling functions down to their core value propositions. Margie engineers “AHA!” moments for the brands as well as customers.Be sure to grab Margie's Brand Breakthrough Action Guide for hands-on activities, checklists, interview questions and templates to kick...
2021-10-1926 min
Product: KnowledgeExplosive Product Launches, with Spin Jammer & SearBQ Creator Michael SandeenWe talk a lot about the high failure rates of consumer products. It’s a tough road, and launching a hit product is a rare event. Michael Sandeen is an innovator who’s exploded those odds—and he’s now done it twice. Thirty-five years ago Michael created Spin Jammer, a uniquely spinnable flying disc that sold by the millions in big-box retail stores like Walmart, Toys R Us and K-Mart. Then, in late 2020, he introduced SearBQ, a cast-iron griddle and press combination for the barbecue, and it turned to be his second hit product. But SearBQ doesn’t s...
2021-06-1429 min
Kanal8610 PodcastWochenblitz 21. Mai 2021 mit Elisabeth Müller.Themen:- Schweizer Jazzarchiv zieht in die Räumlichkeiten des ehemaligen Druckereimuseums "Graphos." Interview mit dem letzten Präsidenten des Graphos, Martin Camponovo, SP Gemeinderat, Uster. (Thema der Woche.)- Werkheim Uster, baut Gewerbezentrum im Loren - Quartier.- Stadt Uster will Biodiversität fördern und erstellt ein entsprechendes Biodiversitätskonzept.
2021-05-2207 minKanal8610 PodcastPodcast Wochenblitz 30. April 2021 mit Elisabeth MüllerThemen:- Martin Korn, Neustart mit 60. (Thema der Woche).- Hardwald in Nänikon - Ist der Kiesabbau vom Tisch?- Leserbrief von Ustermer SP Gemeinderat Martin Camponovo - Endlich Klarheit: Graphos wurde nicht vom Zeughausareal vertrieben.- Rapperswil: Puppenspieler Werner Bleisch hat seine Marionetten zur Ruhe geschickt. Sie warten auf neue Auftritte.
2021-05-0105 min
Women's VoicesPornography and Male Supremacy - Andrea DworkinPornography and Male Supremacy was first published in an anthology of speeches and essays by Andrea Dworkin, Letters from a War Zone, 1988.
Read by Elly Arrow
"Feminists are often asked whether pornography causes rape. The fact is that rape and prostitution caused and continue to cause pornography. Politically, culturally, socially, sexually, and economically, rape and prostitution generated pornography; and pornography depends for its continued existence on the rape and prostitution of women. The word pornography comes from the ancient Greek porne and graphos: it means "the graphic depiction of whores."
Porne means "whore," sp...
2021-04-3024 min
Product: KnowledgeProduct Branding Straight from the Heart, with Emily Soccorsy & Justin FosterConsumers have had enough of phony product brands. Fabricated figureheads like Betty Crocker and the Marlboro Man ruled the twentieth century, but social media and customer reviews have permanently altered the landscape. Not only can we handle the truth—we demand it.While everyone talks ad nauseam about “authenticity,” it’s still much easier to fall back into the old-world playbook. Emily Soccorsy and Justin Foster created Root + River to help product makers succeed at branding from the heart and build an enduring culture of truth. Doing it right creates new levels of joy, satisfaction and loyalty, but requ...
2021-04-1330 min
Product: KnowledgePricing Your Product for Sales and Growth, with Ajit GhumanPricing can make or break any product. Set it too high, and even best-fit customers will take a pass. Too low and you’re devaluing the product, stunting growth and possibly starving it for cash. But how do you craft a pricing structure that is just right—and be confident it is? And then how do you package your product offerings to attract specific buyer types, without alienating others? Pricing is a science, and those who do it effectively seldom fall into that success. Ajit Gjuman has led enterprise software product teams through the pricing proces...
2021-01-1825 min
Product: KnowledgeSolving Product Gaps to Ignite Growth, with Author Étienne GarbugliAs a 3-time startup founder and 5-time entrepreneur, Étienne has worked in the trenches of building tech companies and introducing innovative products. In “Solving Product,” he has created a reference book to help product creators through the many complex puzzles from ideation to startup, growth, expansion and retrospective. Feeling stuck with solving product-market fit, evaluating your product's true value, finding leaks in your funnel, or targeting new segments? It’s in “Solving Product.” The book is crammed with advice and diagnostics, peppered with hundreds of powerful quotes from many of the greatest minds in product — and tethered to reality by...
2020-12-1427 min
Product: KnowledgeDo You Need to Patent Your Product? with IP Strategist Trevor PrenticeIf you’ve been involved in creating and marketing a new product, you know all too well the danger of having your ideas stolen or copied. In fact, it probably keeps you up at night—just as it did for innovators like Steve Jobs. Patenting the features that make your product unique is a common approach, but is having a patent worth the hefty initial and ongoing costs? Registering one or more patents is an expensive legal process, and the maintenance bills can be burdensome for any startup struggling with cash flow. Yet those standard expenses can be dwarfed by t...
2020-11-1619 min
Product: KnowledgePositioning an Innovative New Product While Minimizing Risk with April DunfordProduct positioning is essential to sales, and you simply can’t scale without getting it right. Yet most marketers and executives can’t even tell you what positioning means, much less how to do it. April Dunford is on a mission to change that. As an internationally recognized product positioning expert, April helps startups get their positioning straight. She has written a bestselling book on the subject: "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It."According to April Dunford, positioning defines how a product is the absolute best at delivering spec...
2020-10-1336 min
Product: KnowledgeThe Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick RenvoiséWhat if science could prove that marketers are doing EVERYTHING wrong? Patrick Renvoisé is a brain scientist who has co-authored two books claiming that is exactly the case. At SalesBrain, the consultancy where he is Chief Persuasion Officer, Patrick has helped over 100,000 CEOs identify and target the secret Buy Button inside their customer's brain. The co-author of "Neuromarketing" and "The Persuasion Code," Patrick shares his simple, proven scientific methodology to create desire and entice people to buy your product. Using sophisticated physiological measurements, measuring brainwaves and tracking eye movements, Patrick’s team discovered that what peo...
2020-09-1430 min
Diseño y Comunicación[013] [CG] TIPOGRAFÍA: Un sello histórico – La evolución de la tipografía.La palabra tipografía tienen la misma procedencia de la palabra tipográfo y están conformadas por TIPO que significa MOLDE y GRAPHOS que significa ESCRIBIR, estos e traduce a Moldear la escritura o para los tipógrafos MOLDEADORES DE ESCRITURA. Video con referencias y apoyo visual en el canal de Youtube: https://social.titocampos.com/yt
Website: http://titocampos.com
2020-09-0909 min
Product: Knowledge5 Best Practices for Launching New Products in Tough Economic Times with Michael EckhardtTaking an innovative product across the commercialization chasm from the Innovators and Early Adopters to the much larger Early Majority is an immense challenge at the best of times. During a crisis—or in the days following one—it often becomes even harder. Yet with the proper focus, chaos can even thrust some products across the chasm faster than they could manage in "normal" times. The Chasm Institute is a Silicon Valley consultancy founded by Geoffrey Moore, author of the product marketing classic "Crossing the Chasm." The book, which introduced the chasm concept and popularized terms like "Earl...
2020-08-1728 min
Radio El RespetoPrograma 49 - Clara Tahoces y la GrafologíaHablamos con Clara Tahoces sobre un tema fascinante y controvertido, la Grafología.
La grafología es la disciplina que estudia la interpretación de la escritura para conocer la personalidad, la inteligencia y las aptitudes de los individuos. La escritura de una persona es semejante a su propia huella digital, con la ventaja de ser mucho más completa en su contenido de información, y al igual que ésta, no hay dos exactamente iguales.
Proviene de las palabras griegas: graphos (escritura) y logos (estudio), y está basada en el análisis de experimentos, observaciones y evaluaciones del entrevistado.
Es un mé...
2020-08-051h 34
Ecommerce Exits Podcast | Inside look at Building, Buying, Selling and Scaling Ecommerce BusinessesThe Product Launch Roadmap From Designing 6,000+ Successful Products With Graphos Founder, Laurier MandinLaurier Mandin, founder and CEO of Graphos, has been in the marketing business for 26 years. He and his team has successfully launched more than 6,000 products from start-ups to billion-dollar companies. He shares valuable insight into creating a winning strategy for launching a new product.~WHAT YOU’LL LEARN~ Where to start when launching a productThe biggest mistake many brands make before going to marketWhy having a Go-to-Market Roadmap is essentialWhat is a good marketing margin and why you need a healthy oneImportance of sustaining good marketing and branding~KEY POINTS~ Kn...
2020-07-1633 min
Ladies, Wine & Design. MoscowПро каллиграфию в дизайне и дизайн в каллиграфииВстретились и поговорили с каллиграфом и преподавателем Леной Анфимовой про то, как научиться каллиграфии, какие в этом пути нас ожидают подводные камни и как вести дела так, чтобы каллиграф не плакал над своей жизнью.
На работы Лены можно посмотреть на ее сайте: http://la-graphos.com и в инстаграме: https://www.instagram.com/elena.anfimova/
Музыка Ксюша Казанцева: https://soundcloud.com/vnuchka-fantasta
Ведущая канала Катя Шашина: http://kateshash.com
2020-05-281h 06
Product: KnowledgeWhy Should I Choose Your Product? with Author Ian ChamandyMarketing is all about differentiation. The leaders behind every product brand have thought about, rehearsed, or delivered an elevator speech about why you should choose their offering—but VERY few have baked in a concise way of articulating it to their customers. If you create physical products, the most important differentiation may not be the products themselves. In fact, focusing too much on selling your product features is probably counter-productive. Research is clear that people make decisions on a deeply emotional level, and then consciously rationalize the decision to explain it. But how do we make use of...
2020-03-2424 min
Product: KnowledgeCreating a Product for a New Market, with Samuel Greene of ZOOMPodcasting is just complicated enough to introduce anxiety and resistance for those who might otherwise want to try sharing their voice. A new audio market segment of "podcast mixer-recorders" aims to address the complexity problem. Podcasting is complicated because usually more than one speaker is involved. Getting audio into a computer is easy. Getting broadcast quality from disparate sources, for people who all need to hear the same thing at the same time—some of whom may be in another part of the world—is not. Graphos Product uses a RØDECaster Pro for in-studio podcast and audio...
2020-02-2734 min
Fernando VítoloMercado de GamesHoje vamos jogar um pouco de vídeo game. Nesse episódio, converso com Raul Tabajara sobre o mercado de games.
Raul Tabajara: http://bit.ly/2vEyVf
YouTube Raul Tabajara: http://bit.ly/2vIvAM
✔ CONHEÇA MEU SITE: https://bit.ly/3xkhnA
✔ WHATSAPP: http://bit.ly/38qVSk
✔ NÃO CLIQUE AQUI: https://bit.ly/3dMla1
Sobre o convidado Raul Tabajara trabalha, há mais de 20 anos, com Arte e Design. Produz jogos, sempre criando novos estilos, em diferentes mídias, para fazer as mais variadas demandas artísticas para animações...
2020-02-2418 min
Product: KnowledgeHow to Rock Your Product’s Kickstarter with Jackson CunninghamInspiration for a new product can come from anywhere—even a pet store. Once you’re inspired and you’ve got a fire in your belly, you need to find a way to make your idea real. Having ideas is easy; paying for them, not so much.Some startups use their own money or try to find angel investors. It can be equally challenging and discouraging to find venture capital for modest-scale projects. Crowdfunding is a more recent approach to investment capital. While micro-support is a popular idea, it still requires a dedicated marketing strategy and execution to suc...
2020-02-0423 min
Product: KnowledgeCreating an Unforgettable Brand Name for Your Product with Author Jeremy MillerNaming a company is more complicated than naming a baby. It just is. There’s more family involvement. Is the product for men, women, seniors; is it for a particular activity or sport that has its own jargon and vocabulary? What country is the product going to be sold in—now and down the road? What are the social mores of that country, and what cultural taboos do we need to avoid; which buttons are we able to push without offending? It’s like learning a new language. We do it all the time, and everyone in marketing has said...
2020-01-2324 min
Product: KnowledgeA Guide to Innovative Product Development with Kyle Handfield from VentrifyFor our first episode of 2020, we go to the very heart of product launch: the product development cycle.It used to be that if you had a product idea you had to not only finesse the ideation, but somehow cobble together a development team for each stage of the process. For first-time inventors or even seasoned product brands, it was a journey fraught with pitfalls. Technology has transformed the product development cycle. Photorealistic 3D rendering makes visualizing new products easy. Your product can be near-perfect, but to be successful, the marketing, packaging, and shipping need...
2020-01-0826 min
Product: KnowledgeFinding the (Real) Truth in Product Validation with Rob FitzpatrickIf you ask Mom what she thinks about your new product, she’ll lie and tell you it’s fabulous — even if nothing could be farther from the truth.When you’re launching an innovative product, product-market fit is essential. That means knowing a sufficient, reachable customer base will be more excited about the product than you are. Conducting validation research is crucial. But the questions you ask is where things often start to go wrong.If market research questions return answers like, “I think it’s a good idea,” or “I’d buy that,” it’s NOT a good thin...
2019-12-1219 min
Product: KnowledgeWorry-Free Manufacturer Sourcing and Logistics with Daniel SandeManufacturing in China is different. How different is hard to describe if you’ve never seen it. It’s not that there are cities with factories. There are cities OF factories. And those cities often specialize in a particular kind of manufacturing. Competition is extreme and cutting corners is common. Having a good idea for a product is one thing, but you can’t exactly open the yellow pages and find which city of factories specializes in laser pointers. Where do you even start?Daniel Sande is a manufacturing sourcing agent. He found success in people...
2019-11-2819 min
Product: KnowledgeLicensing Your Product for Royalties and Risk Reduction with Trevor PrenticeParagraphA licensing deal can be transformative to an inventor or product brand. It can open up new markets and create ongoing passive income. But doing it wrong can be a nightmare and leave piles of money on the table. In our fourth instalment of Product: Knowledge, we did a fly-over of intellectual property with Erika Murray, an Intellectual Property Lawyer and Director of Innovation at PCK Intellectual Property. This episode drills down into a sub-topic of intellectual property: licensing. Licensing is Trevor Prentice's specialty. He's an In...
2019-11-1321 min
Product: KnowledgeGo Where Your Market Is with Justin Jackson - Part 2 of 2A little research into “Product Marketing” and the name Justin Jackson will show up, a lot. Whether he’s running his podcasting platform Transistor.fm, his bootstrapper community MegaMaker, writing his blog, juggling multiple podcasts and Twitter accounts while being daddy to his four kids, Justin Jackson is remarkably prolific. Justin thinks about product launches and marketing a lot, because he doesn’t accept conventional wisdom; he’s a keen observer of both brand and consumer behaviours. Justin says rather than trying to get the market to find your product, you need to take your product to a market th...
2019-10-2216 min
Product: KnowledgeGo Where Your Market Is with Justin Jackson - Part 1 of 2A little research into “Product Marketing” and the name Justin Jackson will show up, a lot. Whether he’s running his podcasting platform Transistor.fm, his bootstrapper community MegaMaker, writing his blog, juggling multiple podcasts and Twitter accounts while being daddy to his four kids, Justin Jackson is remarkably prolific. Justin thinks about product launches and marketing endlessly, because he doesn’t accept conventional wisdom; he’s a keen observer of both brand and consumer behaviours. Justin says rather than trying to get the market to find your product, you need to take your product to a market that...
2019-10-2223 min
Product: KnowledgeVideos That Sell Products, With Stephanie TestaVideo, at least television, has been around for a long time. Commercials and product demos have been around forever. So why are we talking about video as though it’s something new and mysterious? We’re talking about video because digital marketing adds complexity and sharability. Video is a cool medium: the audience is passive. They feel what - more or less - what they're shown to feel. But emotions aren’t the most effective way to market your new product. In fact, Stephanie Testa thinks the focus should be on authenticity. Stepha...
2019-09-1622 min
The Quickie - Conversations with DesignersEpisode 090 - Derek Anton, Creative Director and Designer at Graphos in Edmonton ABToday's guest is Derek Anton, Creative Director, Designer, and fellow Canadian at Graphos in Edmonton AB. During this episode, we talk about how even at a young age, Derek would not only see great design but would wonder about the purpose behind certain decisions made. Derek also shares how he digs deeper and keeps creating and working even when he thinks he created a knockout winning design the first go around. He also shares with us a project that he is proud of where he was able to do some industrial design for a Bluetooth speaker product and what...
2019-08-2138 minProduct: KnowledgeSurprise & Delight: How Packaging Can Be Your Competitive Advantage with Dave HopkinsIf you’re preparing to launch a new product—or have ever relished the experience of removing one from its packaging—this episode is for you. The popularity of “unboxing” is just one illustration of how important product packaging has become. Packaging is no longer merely to “protect, deliver and entice;” but a highly experiential differentiating opportunity for smart product brands. Guest Dave Hopkins is a packaging advisor who believes great packaging aims to surprise and delight consumers—which translates into a sales and brand-building advantage. Graphos Product: http://graphosproduct.com Dave Hopkins’ "Quickie Podcast - Interviews for Graphic Designers" iTunes...
2019-08-2022 min
Product: KnowledgeThe Complete Product Development Cycle, with Filip ValicaFilip Valica is a mechanical engineer who has worked for large corporations and as founder of The Product Startup has coached numerous product brands through his development and launch process, a comprehensive view of the product lifecycle that begins with an original idea and culminates with sales. In this episode, he describes how product design extends into every stage, and why each is important. Filip Valica’s The Product Startup website: https://theproductstartup.com The Product Startup Podcast: https://podcasts.apple.com/ca/podcast/product-startup-product-development-for-small-business/id1091774526Graphos Product: https://www.graphosproduct.com
2019-08-0922 min
Dumtakata PodcastPodcast 2- O nordeste também é arabeSom do aboio:
https://www.youtube.com/watch?v=lz2WnIr1R5U
Som do rababeh e da rabeca:
https://www.youtube.com/watch?v=YADYwiMat44
https://www.youtube.com/watch?v=nHEAA40SY_I
Tese- “As raízes árabes, na tradição poético-musical do sertão nordestino”
http://periodicos.ufpb.br/ojs2/index.php/graphos/article/viewFile/37755/19056
Fado Loucura
https://www.youtube.com/watch?v=vea6mzjAnfY
Música "Antes dos Mouros"- Cordel do Fogo Encantado
https://www.youtube...
2019-08-0610 min
Get 2 the PointGeorge Graphos: Retired, but Inspired!It’s been 2 years since George Graphos retired as Chief Meteorologist at WBAY-TV. After 32, years George stepped down from his full-time gig here, but he’s hardly slowed down. Here’s the evidence: George Graphos held his “artist opening” this week. That’s right, George is showing off his photographs, paintings, and digital skills through art. In this episode: find out what George is up to now, and hear some of his funny, behind-the-scenes stories of life on TV.
2019-07-2600 min
Product: KnowledgeWhy People Buy - Part 1 - JTBD for innovative products with Alan KlementPart 1 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better. Klement's "Jobs to Be Done" (JTBD) idea is game-changing, transforming how product marketers approach and understand products and customers. Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers. Book: http://www.whencoffeeandkalecompete.com Twitter: @alanklement Jobs to Be Done W...
2019-07-1625 min
Product: KnowledgeWhy People Buy - Part 2 - JTBD for innovative products with Alan KlementPart 2 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better. Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers. Episode 1: What is "Jobs to be done" theory? Episode 2: A deeper dive: how to apply JTBD to your business. Book: http://www.whencoffeeandkalecompete.com Twitter: @alanklement Jobs to Be Done W...
2019-07-1623 min
Creative Brief BlogCast12. 3 Huge Lessons Pro Sports Taught Me About Product MarketingThis is a blog post about what ice skates, hockey sticks and pucks have to do with marketing a new product. Because believe it or not, there’s a lot in common between whatever you do, and ice skates*, hockey sticks, and pucks.
Andreas Schwabe is Graphos' Director of Media Services. Before that he was the first webmaster of the NHL's Edmonton Oilers, and among the first pro sports webmasters.
Is there demand for your product? What’s the ideal selling price and how will it affect the market segment? What is the brand promise? What’s the product’ unique selling...
2019-06-1307 minProduct: KnowledgeCrossing the Chasm: Launching an Innovative Product for Mass AdoptionBryn, Laurier, and Andreas discuss ideas from the classic book, “Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore. Until Moore’s book codified and revolutionized how marketers think and talk about product marketing, a “customer” was perceived as anyone who might potentially buy a product. But there are vastly different optimum buyer types at different times in a product marketing life cycle, and understanding them is pivotal to developing a successful launch strategy. “The Chasm” is the yawning product marketing gap between Early Adopters and the Early Majority, whose buying choices are guided by enti...
2019-06-1336 minProduct: KnowledgeWhat Product Brands Need to Know about Intellectual Property Law with Erika MurrayLife in the information age has transformed what we mean by "products." A product used to be anything you could taste/touch/feel. Today, information about a products is just as, or more valuable, than the product itself. Securities laws and Intellectual Property (IP) law are all about the legal protection of information. Episode 7 puts a spotlight on IP. Intellectual Property is Erika Murray's speciality. As a a lawyer, a professor, executive, innovator, and tech startup founder she's an expert on IP related issues. She holds a law degree as well as a PhD in Chemical engineering. Erika Murray...
2019-05-2129 minCreative Brief BlogCast11. Opportunity for Success: 5 Tips to Make the Most of Podsummit IIIPodcasting allows businesses and individuals to create their own globally distributed 24/7 perpetual media property all about your interest or business. So why do businesses hold off creating a podcast? They don't know how. That's where Podsummit III comes in. You can start benefiting from Podsummit III even before it happens. This blogcast by Andreas Schwabe tells you how.
2019-05-0306 minCreative Brief BlogCast10. Own It! Powerful Lessons from Three Great BrandsBranding is not about invention, it’s about ownership.
You can invent the greatest consumer product in the world. It can solve an important problem, look beautiful, and work flawlessly. And it can tank miserably, or even be mowed down by an inferior competitor who succeeds in owning the market. Graphos Principal and CEO Laurier Mandin breaks down Apple, Volvo, and Danone, and how the brands managed to dominate simplicity, safety, and healthy living.
Read by Andreas Schwabe
2019-05-0304 minCreative Brief BlogCast9. One Thing Killing Your Website Lead GenerationAt the heart of all this is that your website should be the hub of your marketing, a source of pride and a major competitive advantage for your business. If not, you’re quite simply mishandling your most valuable brand asset.
To start turning it around requires a change of thinking, a bit of a budget, and a plan. As a marketer or business owner, there is really no project more worthy of your time and energy.
2019-05-0305 minCreative Brief BlogCast8. How to Survive in a ClickonomySurviving in the most competitive and flooded online markets is far more than a guessing game. It requires data, testing and research. It requires tracking your marketing tactics to see if they're worthwhile. Those who ignore or abandon the powerful and useful tools of online marketing are destined for extinction. In this blog by the Graphos Team.
2019-05-0302 minCreative Brief BlogCast7. Three Ways to Dominate Your Industry Through Branding and MarketingDominating an industry requires an entirely different mindset from merely surviving or achieving profitability. You must be convinced that second place is the first loser, and believe with conviction your offering is by any measure far superior to the competition. Then set out to prove it in everything you do, every time. This blog by Laurier Mandin provides business leaders three important tools to turn your business into a segment and brand leader.
Ready by Andreas Schwabe
2019-05-0304 minCreative Brief BlogCast6. Five Things your Business Needs to Over-AchieveSome companies just seem to succeed. Hard work and tenacity are a big part of the equation. Understanding your product, your customers, and the market are key points to focus on. Standing out in the market takes focus, budget, and dedication. Spontaneous, magical success isn't a thing. In this blog by Laurier Mandin, we examine five key big-picture actions you can take to help your business overachieve.
Read by Andreas Schwabe
2019-05-0304 minCreative Brief BlogCast5. Six Out of This World Web Marketing Tips for 2018The internet is ubiquitous. Personal computing has migrated from office, to home, and now we carry our digital access with us everywhere with mobile devices. In spite of the constant companionship of our mobile devices and a lifetime of famliarity for an entire generation of consumers, carving out your own online space can be daunting. In this episode, written by Laurier Mandin, and read by Andreas Schwabe, you'll learn a half dozen of the easiest ways to make your online presence felt.
2019-05-0305 minCreative Brief BlogCast4. Three Secrets of Crafting a Powerful Brand NameYour name is the sweetest sound you hear. Names are important. What if Amazon, Google, and Starbucks went with those original names: Abracadabra. Googol. Cargo House. Spelling counts. Pronunciation counts. Positive associations count. Making a mistake can be as bad as selling the Ford Pinto in Brazil, which in Brazilian Portuguese describes diminutive male genetalia. Or when Clairol tries to sell "Clairol Mist" in Germany? In German, "Mist" is "manure." Creating a name isn't just about understanding your product, it's about thinking about how your product will be understood.
2019-05-0306 minCreative Brief BlogCast3. Time to Start a PodcastWhy podcasting? Andreas Schwabe is Graphos' Director of Media Services. Making a podcast is easy. Making a good podcast isn't. Andreas asks the question that answers itself: why wouldn't your business want to own a media property with global distribution where your message is the exclusive content? Business leaders are experts with passion - which is the exact starting point you need to build a podcast into a global message for your customers. Learn how podcasting can be a conversation that delivers news and information to your best customers.
2019-05-0307 minCreative Brief BlogCast2. Eight Mistakes That Kill Product LaunchesProduct launches are exciting. The potential is intoxicating, but success is elusive. It takes a dozens of things going exactly right for success to take hold. Conversely, one bad mistake can sink a product's success. In this Laurier Mandin blog read by Andreas Schwabe, you'll hear eight crucial mistakes to avoid, and give your product the best chance for success.
2019-05-0306 minCreative Brief BlogCast1. We're a Tech Outlook Top 10Graphos got some nice accolades when we were named in Marketing Tech Outlook Magazine's Top 10 companies. We're the only Canadian company named to the list. It's not a sales award. It's a results award. In this episode written by Laurier Mandin and read by Andreas Schwabe is about how Graphos thinks about marketing with technology.
2019-05-0302 minProduct: KnowledgeWhat's in a Brand Name?Haagen Dazs and Doritos are made-up words, meant to sound Norwegian and Spanish. Your own name is the sweetest sound you've ever heard. But what would have happened had Jeff Bezos given Amazon his preferred name: Cadabra (as in Abracadabra)? What if Starbucks had used its first choice: Cargo House? Names can be a boon or a bust. Laurier Mandin and Andreas Schwabe talk with Bryn Griffiths about brand names, how to do it—and what you must know to nail yours and avoid a branding blunder.Graphos Product: https://www.graphosproduct.com
2019-04-2526 minProduct: KnowledgeObsession BrandingObsession brands are everyone's standout favourite. Consumers will pay more, wait in line, or travel out of their way to get the brands they're obsessed with. But what's really so special about one brand versus another? Why do consumers flock to one product, and ignore nearly identical competitors? Bryn Griffiths talks with product marketing expert Laurier Mandin about how to make obsession branding work for your product.Graphos Product: https://www.graphosproduct.com
2019-04-1220 min
Grad Scientists and Where to Find ThemBaby Cries, Neutron Stars and Being an International StudentGuests: Yufang Ruan (SCSD - School of Communication Sciences and Disorders, McGill) and Melissa Mendes Silva (Physics, McGill).
In this episode, after Yufang and Melissa tell us all about their research, we talk about our experience as international students, the opportunities and obstacles we can meet, our cultural values... And we finish by a little game to recommend places in Montreal!
Check out Graphos: https://www.mcgill.ca/graphos/
Check out the Women in Physics Canada event at McGill: https://www.facebook.com/WIPCanada2019/
Audio Post-Production by Jacob Rosenberg.
Ar...
2019-04-0848 minProduct: KnowledgeWhy Product Marketing Isn't Just Marketing ProductsWelcome to Episode 1 of Product: Knowledge is an introduction to Product Marketing, which isn't just marketing products. Graphos specializes in Product Marketing - which takes businesses from product development, market research, and consumer engagement. Host Bryn Griffiths talks with Laurier Mandin, CEO and Principal of Graphos, and Andreas Schwabe, Graphos' director of Media Services to talk about everything the podcast will cover. Get in on the ground floor of Product Marketing with Product: Knowledge.Graphos Product: https://www.graphosproduct.com
2019-03-2821 min
RetrópolisEpisódio 90 – Software Nacional para MSX – Parte A
Bem-vindos ao episódio 90 do Retrocomputaria.
Sobre o episódio
Software Nacional para MSX. Ou você acha que só teve Zorax?
Nesta parte do episódio
Mods do MSX-DOS, sistemas operacionais, programas de desenho, programas de animação, programas musicais, editores e processadores de texto, desktop publishing.
Links do podcast
Todos os mods de MSX-DOS que o Luciano Sturaro conseguiu catalogar
Como nasceu o Graphos III para MSX
Manual do EasyGraph
Manual do Sistema Gráfico Aquarela
Música de fundo
Deixamos os Expert e...
2018-09-131h 17
Infinitamente ÚnicasEpisodio 42 Infinitamente Únicas´.La fotografía es el arte y la técnica para obtener imágenes duraderas debidas a la acción de la luz.
¿De donde viene la palabra fotografía?
Foto: Del griego Phos (se lee “fos”) y traduce “luz”. De aquí se derivan muchas otras palabras en castellano, por ejemplo, “fotogénico”. En griego se escribe ???.
Grafía: Del griego “Graphis” y “Graphos”. Nótese que la misma palabra “Graphos” incluye “phos”. Traduce “diseñar”, “escribir” (el escribir no es otra cosa que graficar símbolos que llamamos “letras”) y obviamente “graficar” y “dibujar”. Múltiples palabras en castellano derivan de esta palabra griega: caligrafía, graficar, impreso
2017-03-011h 20
Jeff Curto's Camera PositionCamera Position 124 : Light and ShadowThe word “photography” comes from a combination of two Greek words; “photos” (light) and “graphos” (writing or marking). So, “photography” means to “write with light” and light has a counterpart, shadow, something for light to play off of. I’m giving Camera Position listeners an “assignment” to work with these two fundamental building blocks of photography. [...]
2013-02-0405 min
Jeff Curto's Camera PositionCamera Position 124 : Light and ShadowThe word “photography” comes from a combination of two Greek words; “photos” (light) and “graphos” (writing or marking). So, “photography” means to “write with light” and light has a counterpart, shadow, something for light to play off of. I’m giving Camera Position listeners an “assignment” to work with these two fundamental building blocks of photography. … <a href="http://www.cameraposition.com/archives/1136" class="more-link">Continue reading <span class="screen-reader-text">Camera Position 124 : Light and Shadow</span> <span class="meta-nav">→</span></a><img src="http://feeds.feedburner.com/~r/cameraposition/~4/jx38zsoLub...
2013-02-0415 minJeff Curto's Camera PositionCamera Position 124 : Light and ShadowThe word “photography” comes from a combination of two Greek words; “photos” (light) and “graphos” (writing or marking). So, “photography” means to “write with light” and light has a counterpart, shadow, something for light to play off of. I’m giving Camera Position listeners an “assignment” to work with these two fundamental building blocks of photography. … Continue reading Camera Position 124 : Light and Shadow →
2013-02-0400 min