Shows
Agency JourneyThe 10 FTE Wall: How to Scale Your Agency Past 10 Team Members"The value of an hour of your time as an agency owner, if you're growing, is never going backwards."In this episode of Agency Journey, Gray “The Martian” MacKenzie joins Kuba to discuss the challenges and strategies for agency owners scaling their businesses beyond 10 full-time employees (FTEs). Gray shares valuable insights on both the psychological and operational aspects of this critical growth phase.If your agency is past the 10 FTE threshold—or close to it—this is a must-listen to prepare you for the obstacles that you’re about to...2024-09-1246 min
Agency JourneyClarity Is Kindness: How Being Direct Will Help You Grow Your Agency"Clarity is not the natural state of things. It is a discipline that we have to build into ourselves and into our organizations to create clarity for the team. The outcome is well worth it."In this episode of Agency Journey, Kuba talks with Gray about the importance of clarity in agency leadership and operations. Gray emphasizes that clarity is a form of kindness—it reduces anxiety, builds trust, and allows team members to make better decisions aligned with the company's vision.If you're struggling with unclear processes, misunderstandings in your team, or...2024-08-3057 min
Agency JourneyNiching Down, Video Content Mastery, and Time Tracking for Agency Growth with Tycho Luijten“We have to optimize the business just like a hotel optimizes their business—because you can only sell your time once, and we're in the business of selling time."Tycho Luijten is the CEO and co-founder of Dapper, a B2B marketing agency focused on helping scale-ups set up marketing engines that deliver inbound leads. With offices in Rotterdam and Lisbon, Dapper has grown to a team of 30 experts and has ambitious plans to become a key global player in the next 8 years.In this episode of Agency Journey, Tych...2024-08-2241 min
Agency JourneyNiching Down, Planning for Digital Marketing Success, and Adapting to AI with Corey MorrisCorey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites. He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan. In this episode of Agency Journey, Corey shares insights on niching down an agency's services, creating comprehensive digital marketing plans, and adapting to AI in search marketing.This is a great conversation for agency lea...2024-07-1952 min
Agency JourneyThe 40-Hour Conundrum: Rethinking Time Tracking for Modern AgenciesIs it ever possible to track 40 hours of work in a given week?If not, what should the benchmark be?What is time tracking for, anyway?And how to talk about it with your team members in a way that makes them motivated, and gives you good insights?In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tracking in agencies. They explore how to communicate its purpose, implement effective processes, and...2024-06-2748 min
Agency JourneyThe Daily Stand-Ups Anti-Pattern (+ Alternative Async Methods for Planning, Trust, and Momentum)In this episode of Agency Journey, Gray and Kuba discuss the pros and cons of daily standup meetings and explore alternative approaches for remote teams. They break down why many companies still rely on standups and offer strategies to instead build trust, maintain momentum, and improve planning asynchronously.Episode Insights:💡 Daily standups are often a crutch for poor planning or lack of clear expectations💡 Trust is built when expectations are consistently met over time💡 Asynchronous tools like ClickUp can replace many standup functions if used properly💡 Celebrating...2024-06-2547 min
Agency JourneyGray vs. AI: Client Success Strategies Based on Hard-Won ExperienceIn this episode, Kuba generates a list of client success tips using AI—and Gray critiques them and goes way deeper based on his hard-won experience in the agency space.Episode Insights:💡 Understanding client goals is crucial for improving client success. Ask questions and listen carefully to their answers to gain a deeper understanding.💡 Regular communication is key. Set clear expectations around how and when you'll communicate with clients, and provide updates on progress and challenges.💡 Be proactive in identifying and preventing issues before they arise. Addr...2024-05-0330 min
Agency JourneyCrafting a Winning Hiring Process for Your Agency – Lessons Learned From Our Recent COO Recruitment“Candidate expectations have certainly accelerated. There's a difference today versus 10 years ago in terms of what people's expectations are and how fast other processes are going. And so moving quickly is an advantage in a hiring process—and figuring out how to move quickly without sacrificing on the process is a little bit of an art.”In this episode, our very own Gray McKenzie discusses the process of hiring the right people for an agency. He shares his recent experience of hiring an Integrator and COO for ZenPilot, and all the small and big decisions that shaped the re...2024-04-1751 min
Agency Journey[Perpetual Traffic Feature] Project Management 101: Tools, Processes, and Habits with Gray MacKenzie[This is a special feature of Gray's recent appearance on Perpetual Traffic—reposted on the Agency Journey feed so you don't miss this informative discussion!]Kasim chats with Gray MacKenzie, the co-founder of ZenPilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how to create effective processes and habits. He also shares how to set up your scorecard, track your client health, and deliver an awesome experience for your team and clients. Plus, he gives you the three secrets to project management success and how to av...2024-01-1752 min
Agency JourneyVideo Case Studies, Writing a Business Book, and Running a Partnership Program with Ian GarlicRunning a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable.So how do you create video case studies that captivate prospects and accelerate deals?In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ian shares his proven process for producing video case studies that get results. He also talks about writing a book, starting a partnership program, and much more.Episode Insights:2023-11-0130 min
Agency JourneyManaging a Remote Marketing Agency Team Across 7 Time Zones with Janet MeshRunning a marketing agency is hard. Running one remotely across several time zones? Even harder.So how do you keep a distributed team aligned, motivated, and growing together?In this episode of Agency Journey, host Gray MacKenzie interviews Janet Mesh, CEO and co-founder of Aimtal, a fully remote marketing agency. We dig into the keys that accelerated Aimtal’s growth over the past 5 years.Janet shares how Aimtal has doubled its team and revenue each year through an intentional focus on talent, culture, and st...2023-10-2436 min
Agency JourneyHow Rocket Clicks Streamlined Operations And Improved Client Retention with EOSAsk any agency owner and they’ll tell you—growth doesn’t happen by accident. It takes strategy, systems, and support.So how do you choose the right blueprint to guide your agency’s growth? What if that blueprint could help you smash through plateaus and scale your team 10x?In this episode of Agency Journey, host Gray MacKenzie interviews Tyler Dolph, CEO of Rocket Clicks. We'll dig deep into how EOS (The Entrepreneurial Operating System) helped transform Rocket Clicks into the Agency that it is today.Episode Insights:How impl...2023-09-1031 min
Agency JourneyHow to Build Your Agency's Brand Through Your Team's Personality and Expertise with Jakub GrajcarIn this episode, Kuba shares his vision for ZenPilot Marketing. He details his strategy to transition ZenPilot's perception from merely a ClickUp implementation partner to a team of agency operations experts. Kuba emphasizes the importance of promoting the ZenPilot team and using platforms like YouTube and LinkedIn to highlight their expertise and unique personalities, fostering a more connected audience.Kuba also offers valuable insights into "low-hanging marketing fruit" for agencies. He discusses the importance of investing in team development and leveraging their individual personalities to build a loyal audience. He highlights the value of using AI...2023-07-0239 min
Agency JourneyBuilding Your Creative Fingerprint: Four Ways to Communicate with Your Audience Through StorytellingDo you struggle to create work that truly resonates with your audience? The ability to craft stories and messages that forge meaningful connections is what separates good creators from great ones. In today’s episode, host Gray MacKenzie sits down with storytelling expert Jay Acunzo.Jay Acunzo, The founder of the Creator Kitchen, a membership program helping you push yourself creatively. He's also an author, speaker, and host of the award-winning podcast Unthinkable, where creative people take us inside the unconventional choices they made to break from best practices.In this episode, you'll le...2023-06-1845 min
Agency JourneyHow to Source, Screen and Select the Best Candidates for Your AgencyIn this episode, Erika Zeigyte, CEO of a consulting & recruitment agency called Prosana. joins Gray Mackenzie to discuss the intricacies of hiring an A+ talent for your agency.Erika also shares her insights into what makes for great agency candidates, how to build an effective hiring process, the benefits of using a recruiting agency, interview techniques, and recommended tools for recruiting.In this episode, you'll learn:What makes someone a good fit for an agency?How to vet candidates for agency rolesHow to balance candidate experience with thoroughly vetting candidatesThe common positions recruited in...2023-06-0428 min
Agency JourneyHow Roger West Gained Structure and Scale Without Losing CreativityMisti Ferris holds the “Integrator” seat at digital marketing agency Roger West Creative & Code, which means she ensures that everyone is dancing to the same beat called EOS (even the creatives). In addition to the Integrator role, Misti serves as Vice President of Operations, where her “3 M” mantra: marketer, minimalist and mom (of 4 daughters) is the driving force behind all things requiring structure, process and a firm yet loving nudge.In this episode, you'll learn:How EOS provides structure and discipline that still allows for creativity in agencies and marketing firms.Why providing transparency into the...2023-05-1429 min
Agency JourneyThe Blueprint for Building a High-Growth Marketing AgencyWilliam Ferreira is the founder of Social Buff, a full-service digital agency that builds and scales direct-to-consumer (DTC) e-commerce brands. Since its launch in 2019, the business has taken countless companies to multi-million pounds in revenue.In this episode, William and Gray discussed the tools and strategies Social Buff uses to operate efficiently while providing high-impact results, including a focus on metrics, process, and hiring the right talent.In this episode, you'll learn:Overview of Social Buff and their growth over the past few yearsThe key marketing channels Social Buff focuses onThe sales process...2023-04-3031 min
Agency JourneyThe Art of Building a Profitable and Effective Agency MastermindIn this power-packed episode, we are joined by JJ Rusell, Partner and Director at Best Damn Agency Mastermind. Together with Gray, they delve into the importance of having a clear vision for mastermind groups, the value of strong connections within the community, and overcoming self-limiting beliefs. They also discuss strategies for building a successful agency and fostering an entrepreneurial mindset in children. Tune in for an insightful conversation that's sure to leave you inspired and motivated to take your agency and personal growth to the next level.In this episode, you'll learn:The importance of having...2023-04-1650 min
Agency JourneyThe 5 KPIs for Sustainable Agency Growth with Karl SakasIn this episode, Karl Sakas, Author, Speaker, Agency Consultant and Founder of Sakas & Company, joins Gray MacKenzie to discuss strategies & key metrics that agency owners should start tracking, and how it contributes to achieve sustainable growth and increased profits. Karl Sakas helps people at agencies make smarter decisions for smoother growth. Drawing on his background in agency operations, Karl has personally advised hundreds of agencies on every inhabited continent. He is the author of Made to Lead, The In-Demand Marketing Agency, and more than 400 articles on agency management. When he’s not helping clients, Karl volunteers as a...2023-04-0240 min
Agency JourneyHow Pilothouse Scaled to 170+ Employees in Under 3 YearsIn this episode, Andrew Stern, Partner, and COO at Pilothouse, a full-service digital marketing agency that helps DTC brands scale through performance marketing. Andrew shares insights into Pilothouse's unique partnership model with clients, how they've scaled to over 170 employees in just a few years, and the key sales and marketing strategies that have fueled their growth.In this episode, you'll learn:How to Focus on true alignment of incentives between the agency, clients, and internal team.How Pilothouse Brings clients into the process as true partners with transparent and ongoing communication. Why implementing frameworks l...2023-03-1931 min
Agency JourneyHow to Build a Profitable Agency that Runs Without YouMike Rose, Founder and CEO of Return On Energy, is a highly successful entrepreneur who has built multiple profitable agencies that can run without him. With a track record of accolades, including being named INC Best Places in America and a 3X Inc 5000 Fastest Growing Private Company, Mike shares his insights and strategies for creating a sustainable agency that can thrive even when the founder steps back. As a HubSpot Diamond-Certified Partner and DFW American Marketing Association (AMA) Marketer of the Year, Mike's experience and expertise make for a valuable conversation on building a successful and scalable...2023-03-0537 min
Agency JourneyHow To Boost Your Agency's Productivity and Efficiency with Soulful LeadershipIndividuals with soulful character approach leadership with tremendous fervor. They possess a deep understanding of their organization's structure and prioritize bottom-up motivation over top-down. They recognize the importance of all team members. These leaders also value open communication with all employees, recognizing that each person plays a crucial role in the organization and is equally valuable.In this episode, Kenny Lange, CEO of Kenny Lange Coaching, Kenny helps agency owners and their leadership teams find clarity and engineer their culture using proven frameworks. Kenny joins Gray MacKenzie to discuss the impact of being a purpose-driven, people-centric leader...2023-02-1934 min
Agency JourneyHow to Build Profitable Agency Partnerships with Charlie GaudetIn this episode, Charles "Charlie" Gaudet II, CEO of Predictable Profits. He is also the author of “The Predictable Profits Playbook" and host of The Beyond 7-Figures Podcast, joins Gray MacKenzie to explore the strategies and best practices for building successful and profitable agency partnerships.In this episode, you'll learn:Why it is important to understand the benefits of agency partnershipsHow to identify the right partners for your agencyHow to establish clear expectations and goalsThe best methods to maintain open communication and fostering trustWays to measure the success of your agency partnerships and continuously improving the pr...2023-02-0538 min
Agency JourneyHow Implementing EOS Transforms Agencies to Ascend with Anne ShentonIn this episode, Anne Shenton, CEO of Ascend Strategy & Design, a HubSpot Diamond and Advanced CMS Implementation certified solutions partner, joins Gray MacKenzie to dig deeper into the impact of implementing EOS. Whether it's self-implementation or with a professional implementer, you will learn how an agency quantifies the impact of implementing EOS.Topics discussed in the episode:How Ascend balances using ninety.io and ClickUp and their approach on how to leverage using both toolsAscend's quick background story and how they first discovered EOSAnne's career journey, her passion for websites, and how she navigated...2023-01-2224 min
Agency JourneyA Lean Approach to Adapting Agency Changes and Innovation With Kevin Barber And Chris DuboisKevin Barber is the Head of Growth at Lean Labs, focused on helping innovative companies make their marketing profitable so they can scale. Father of 3, lives in Tampa, FL, and loves bikes, boats, and building brands.Chris DuBois is the CEO at Lean Labs, helping build growth teams and websites for brands that deserve to win. Father of 2, and husband of 1. Lives in Portland, Maine, and enjoys exploring the outdoors, and reading a good book.In this episode, Chris DuBois, CEO at Lean Labs, and Kevin Barber, Head of Growth at Lean Labs, joins Gray...2023-01-0837 min
Agency JourneyThe Keys To A Successful EOS Implementation with John HeritageJohn Heritage is the President at Evenbound, A Diamond-level HubSpot Solutions Partner, in 2012. Evenbound specializes in growth marketing and technical consulting. John discusses the benefits of professional EOS implementation and the importance of aligning your organization's goals and processes. Topics discussed in the episode:Evenbound's journeyEvenbound's team and expectationsHow covid changed the way agencies workJohn's story on discovering EOSTheir journey to self-implementation and some realizations along the wayThe pros of hiring a professional implementerThe challenges with implementing EOSThe benefits of having EOS implemented at EvenboundThe process of finding your EOS implementorJohn's process for determining...2022-12-2525 min
Agency JourneyWhat Blueprint Clients Implement in Their Own Businesses With Andrew DymskiAfter every project, we collect feedback, brainstorm ideas, and discuss how we can improve our services. Back at the beginning of 2021, we transformed our client journey and added in a discovery project called "The Blueprint".Why did we do this?The Blueprint is the discovery project that allows us to fully understand the agency's pains, frustrations, challenges, and goals for the project. We've received a lot of amazing feedback, and many agencies have even reverse-engineered our process and implemented it at their agency. On this episode of Agency Jo...2022-11-1326 min
Agency Journey5 Steps To An Amazing Hiring Process For AgenciesAccording to the Bureau of Labor Statistics, demand for labor is at an all-time high. Earlier this year, there were on average 40 more jobs available than unemployed workers.And to make matters worse, most agency owners don't even begin the hiring process until they are well beyond capacity. They wait until their employees start to feel overwhelmed before they even write the job description. Hence the reason why burnout has become an even bigger factor in today's work environment. This leads to current talent leaving, and now adding an additional replacement hire that needs to b...2022-10-3031 min
Agency JourneyWhat Makes A Great Agency ClickUp Champion with Andrew DymskiThey take ownership of:The system's designHabits and behaviors of the team inside the systemBeing a ClickUp expert to answer the team's questionsRegardless of the platform you run on. You need to have an internal champion - Monday champion, Asana champion, Teamwork champion, etc. So, are you...A, an agency operator that has claimed the throne of [fill in the blank] champion?Or B, looking to hire or promote within to champion your project management platform?On this episode of Agency Journey, Gray joins Andrew Dymski, CoFounder at ZenPilot, to discuss the w...2022-10-1628 min
Agency Journey6 Keys To Agency Change Management with Andrew DymskiAt ZenPilot, we help agencies transform the system in which they operate on a day-to-day basis - the place they find their tasks, collaborate with their team, communicate with clients, and take their notes.Transforming a project management platform may be one of the biggest areas of change an agency goes through. It impacts the daily workflow of every individual in the organization - and their clients!Is it easy? Nope. Is there friction? Yup! If you're looking to implement change at any organization, you need to be willing to embrace the pain f...2022-09-1821 min
Agency JourneyHow to Healthily Scale an Agency Over 4x in Less Than a Year The Email Marketers help eCommerce brands flourish through Email and SMS marketing. Topics discussed in the episode:Melanie's journey from traditional consulting to starting her own agency.The power of combining email and SMS to grow eCommerce brands.How Klaviyo empowers marketing teams to drive their email and SMS marketing efforts.Klaviyo vs. AttentiveHow Melanie structures her team, so they don't get overwhelmed during a hyper-growth stage.How The Email Marketers have grown 4.07x through referrals, events, social content, and SEO.LinkedIn content strategies to increase lead generation.Increasing friction in the discovery call process to m...2022-09-0427 min
Agency JourneyImplementing ClickUp for a 200-person Agency with Lauren MakielskiWhen Lauren's not shoulders-deep in ClickUp at Hawke, she's likely finding something to add to her cookbook collection or looking at new parts for her next mechanical keyboard build.Topics discussed in the episode:How Hawke managed projects using Wrike and a disparate array of tools prior to implementing ClickUp in 2020.Lauren's experience of using ClickUp for 18 months and developing a strong expertise in the platform prior to undertaking the Hawke migration.Lauren's intense 6-month implementation project which involved countless hours of team interviews, process building, research, data migration, team training, and support.The results and...2022-08-1438 min
Agency JourneyHow To Scale Your Agency's Operations With The Right System And People With Yvonne HeimannTopics discussed in the episode:00:25 - 02:40 The Story Behind Yvi's Branding02:47 - 05:20 How Yvi is productizing her consulting business.05:30 - 06:40 Helping people build their business in ClickUp06:50 - 08:00 What is Minerva, and what is Minerva's current focus as a startup08:00 - 11:50 Yvi and YouTube12:00 - 13:20 The 10x10 Formula Strategy13:21 - 15:00 Shifting her approach problem-based learning15:15-16:50 The art of repurposing content16:50-19:30 Client Acquisition19:30-25:00 What is The SOAR Framework?25:00 - 26:00 Why do 95% of Yvi's clients use ClickUp?27:00 - 29:00 Being a ClickUp ConsultantPresenting Sponsor: ZenPilotCheck out ZenPilot, where...2022-08-0729 min
Agency JourneyBest ClickUp Implementation Path For Agencies with Layla PomperTopics discussed in the episode:ProcessDriven’s Business ModelBalancing High-Level Strategies and Granular TweaksWhen to Focus on One Product vs. Branching OutThe PB&J Method to Separating Process From SoftwareChoosing Tools For Clients: Self-Selection vs. Guided VettingEngaging Service vs. Scalable Product: The Ideal Value Delivery VehicleSetting Reasonable Implementation TimelinesSelf-Implementation, Guided Implementation, and DFY: Pros and ConsWhen to Send Clients ElsewhereThe Trojan Horse of Client AcquisitionWhat The Future Holds For ProcessDrivenFrom Role Models to Business ModelsBecoming The Go-To Source For Your Industry’s GuidesPresenting Sponsor: TextExpanderDo you ever type the same thing over and over...2022-05-2939 min
Agency JourneyHow Increasing Retention Can Take Your Business to New Heights with Ethical Scaling's Ben McLellanBen McLellan is the founder of Ethical Scaling, a consulting company focused on helping businesses scale faster and more sustainably by retaining their clients longer. Ben got his start running a six-figure personal training company.At the time, Ben had a dozen clients that had been with him for over a decade and this would be the exact retention experience he needed when he started his own online agency. He would also go on to work with Traffic and Funnels as a client success director that moved over 1,000 customers through their process.Ben never claimed...2022-03-2734 min
Agency JourneyWhat Makes a Great Agency Case Study with Joel KlettkeTopics discussed in the episode:Tips for Creating an Effective Agency Case StudyThe Benefits of a Great Agency Case StudyWhat is an Ideal Agency Case StudyTips for Conversion CopywritingWhat Makes A Great Case StudyPresenting Sponsor: ZenPilotZenPilot helps agencies build more productive, profitable, and healthy teams by streamlining their operations in ClickUp.As ClickUp's largest implementation partner, we've served over 2,300 agencies and would love to help you scale operations.Learn more about our agency solutions.Resources mentioned in this episode:Joel Klettke on LinkedInJoel Klettke...2021-12-2637 min
Agency JourneyManaging Agency KPI's with Revenue River's Amber KemmisAmber Kemmis is the Chief Operating Officer of Revenue River, a sales and marketing agency.With over a decade of digital marketing and agency leadership experience, Amber can solve almost any problem thrown her way. She also has a passion for people, psychology, MarTech, and driving revenue growth.Topics discussed in the episode:The Difference Between a Traditional HubSpot Agency vs. HubSpot Agency Today.What does a Traditional HubSpot Agency Model look like?Amber's take on Client Retainers in Revenue River.Defining Retainers in an Agency SpaceThe Core Responsibilities of a Chief Operating Officer...2021-12-1925 min
Agency JourneyWhy Agency Owners Need to Get Out of Client Services with Chase ClymerChase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.Topics discussed in the episode:Chase's story and the origins of Electric EyeThe importance of removing yourself as an agency owner from day-to-day client servicesLeading and managing a team and the concept of swim lanesAn intentional strategy for referral growth and partnersHow Chase approaches content marketing and his success...2021-12-1233 min
Agency JourneyHow to Craft a Winning Content Strategy with Column Five's Ross CrooksTopics discussed in the episode:The Importance of Crafting a Content StrategyMarketing Content Strategy Best Practices shared by Ross CrooksThe Evolution of Column Five's Content StrategyCareer Opportunities with Column FiveResources mentioned in this episode:Ross Crooks on LinkedInColumnFiveColumn Five CareersMint.comNoah Kagan on LinkedInUberLinkedInGitHubQuickBooksTurbo ChartBrexRampGray MacKenzie on LinkedInAndrew Dymski on LinkedInZenPilot2021-12-0525 min
Agency JourneyHow to Implement NPS for Agencies: FINALLY Agency Case StudyThe process of implementing an NPS strategy for agencies can be a bit overwhelming - but worry no more! because in this episode of Agency Journey Gray MacKenzie and Amber Mackay are going to discuss the key steps that you need to follow to implement an effective NPS strategy for your agency's success! Make sure to watch until the end of the video because you don't want to miss any important information to succeed in implementing NPS for your agency.2021-11-2831 min
Agency JourneyStrategic Growth and Acquisition With Dean DutroDean Dutro is the CEO of Worth eCommerce, an email marketing agency. His team helps e-commerce companies increase revenue by up to 60% in six months with email marketing systems built in Klaviyo. Dean co-founded Worth eCommerce with the mission of boosting profits, engagement, and brand loyalty for clients.Dean is also the Founder of Emailgrowthtraining.com, where he teaches clients how to grow their e-commerce revenue by 30-40% using email marketing. He has previously founded two other agencies, Instant Email Copy and GobySavvy.In this episode…The path to success is never straight — it o...2021-11-1038 min
Agency JourneyThe Agency for Agencies With Katie StreetKatie Street is the Founder and Managing Director of Street Agency, the “agency for agencies.” Street Agency helps clients develop marketing strategies to get noticed and attract more leads. Katie launched the company after realizing she could create an easier way for agencies to build engagement with brands and companies.Katie is also the Co-founder of Tanba, The Agency New Business Academy. Tanba empowers agencies to grow by sharing content and insights from the best in the business. Additionally, Katie hosts the Word on the Street podcast and is a New Business Peer Network Chair for BIMA (Brit...2021-11-0336 min
Agency JourneySuccessful Social Media Promotion With Mike AlltonMike Allton is an award-winning blogger, speaker, author at The Social Media Hat, and the Head of Strategic Partnerships at Agorapulse, a social media management solution. As Head of Strategic Partnerships, Mike strengthens relationships with social media educators, influencers, and partner brands.Mike is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson, and Eric Butow. Additionally, he is the Co-founder of 360 Marketing Squad, a private membership group where business owners can receive live training on the latest marketing trends and techniques.In this episode…...2021-10-2729 min
Agency JourneyFrom Independent Marketing Agency to Elite HubSpot Partner With Rikki LearRikki Lear is the Director of Digital 22, an Elite HubSpot inbound marketing agency. Digital 22 has rolled out HubSpot and inbound marketing with 73 companies to date, helping them reach their goals sooner without the pitfalls. In his role, Rikki oversees the heads of service departments like finance, marketing, and HR.Previously, Rikki was on the Partner Advisory Council for HubSpot and worked in digital marketing for Workwear Express and Optimise Marketing. He holds several certifications from HubSpot, including HubSpot Trainer, Inbound Sales, Growth-Driven Design, and more.In this episode…Are you trying to optimize Hu...2021-10-2030 min
Agency JourneyBuilding a Solid Financial Foundation With Adam RundleAdam Rundle is the Co-founder of CleverProfits, a firm that helps online businesses become more profitable. CleverProfit’s team excels in accounting, tax, and growth strategies. Adam founded the company with Bryan Nguyen after realizing that many online entrepreneurs were failing because they didn’t understand finances. Together, they created a solution that enabled business owners to plan, forecast, and predict their future financial performances and effectively scale their businesses.Adam is also the Owner of CFO Coach and an Assistant Rugby Coach for the United States Naval Academy. Before starting CleverProfits, Adam was a Financial Manager for...2021-10-1332 min
Agency JourneyEmail Marketing Best Practices With Chase DimondChase Dimond is an email marketing expert who is currently a Partner at Structured and Boundless Labs and an Advisor for Triple Whale. He created the popular “$75M Ecommerce Email Marketer” course and offers an email marketing guide on his website, chasedimond.com. Chase is also an Angel Investor for several companies, including Gatsby, Miracle Brand, Gainful, and Newchip Accelerator.Chase’s accomplishments include scaling a product he built, marketed, and managed to 500,000 visitors in 6 months, generating 1.5 million visitors for a dating site within the first two months of launch, and acquiring 500,000 subscribers in 10 months for a travel...2021-10-0625 min
Agency JourneyBuilding Better Branding With Melissa RosenthalMelissa Rosenthal is the Chief Creative Officer at ClickUp, a fully customizable app that is helping to make the world more productive. Melissa joined ClickUp’s team in October of 2020 and leads the agency’s marketing and branding efforts.Previously, Melissa was the CRO and Executive Vice President of Marketing and Creative Strategy at Cheddar. She has been named one of Forbes’ “30 Under 30,” Business Insider’s “30 Most Creative People in Advertising Under 30,” and Digiday's "Changemakers." Melissa also led BuzzFeed's global creative team responsible for creating branded content for advertisers and was a key contributor to the advertising model’s early su...2021-09-2921 min
Agency JourneyZenPilot’s Brand Update with Andrew DymskiAndrew Dymski is the Co-founder of ZenPilot. ZenPilot has helped over 2,000 agencies streamline their operations and scale their businesses using proven systems and processes. ZenPilot’s clients benefit from a comprehensive library of pre-built ClickUp templates, agency-specific training, and certification programs.Andrew has over a decade of experience helping businesses and agencies grow. In addition to his work at ZenPilot, Andrew is the Co-founder of GuavaBox, which helps B2B tech and SaaS companies build a better growth strategy. Previously, he worked as the Digital Media Strategist for Deeter Gallaher Group and the Director of Growth for Re...2021-09-2337 min
Agency JourneyImproving CRO With Justin ChristiansonJustin Christianson is the Co-founder and President of Conversion Fanatics, a customer-centric CRO agency. His team helps e-commerce and SaaS companies better understand their visitors' on-site behavior, likes, and dislikes to increase conversion results and get a better return on advertising. The agency’s clients, including Burt's Bees, Renew Life, Paleovalley, and more, have increased conversions and marketing performance by 30% to 1850% due to their services.Justin is a digital marketing veteran with a strong emphasis on implementation and optimization. His book, Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B Testing, is a #1 be...2021-09-1537 min
Agency JourneyTo Sell or Not to Sell With Matthew StrunkMatthew Strunk is the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma. Matthew created BitMoto as a digital marketing agency for automotive companies and dealerships. After selling cars at a dealership and doing freelance digital marketing work on the side, Matthew realized he could combine his two passions, and BitMoto was born.In 2015, Matthew founded Strunk Media Group as a spinoff from BitMoto. While BitMoto focuses on the automotive industry, the award-winning team at Strunk Media Group designs marketing strategies for a diverse range of industries. Most recently, Matthew also launched AutoSigma, an automotive technology...2021-09-0834 min
Agency JourneyInnovative Marketing Solutions With Lindsey HuettnerLindsey Huettner is the Founder and CEO of The it Crowd, a full-service marketing agency. The it Crowd team is made up of experienced graphic designers, advertisers, business developers, social media experts, account managers, and more. Lindsey is a national marketing expert and regularly gives speeches and radio and TV interviews about marketing. She also delivers seminars in coordination with microloan programs to teach business ownership and help people climb out of poverty.A serial entrepreneur, Lindsey has previously founded and owned multiple other businesses. She turned a pet-sitting hobby into a 1,200-client empire and sold her 25,000...2021-09-0134 min
Agency JourneyStrategies for Agency Growth With Michael Lisovetsky and Troy OsinoffTroy Osinoff is a Co-founder of JUICE, an integrated digital marketing agency. JUICE specializes in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. Troy is also a Co-founder of Peachy, a company that designs, develops, and optimizes scalable e-commerce experiences, and a General Partner of MAGIC Fund, an early-stage venture capital fund built by founders for founders. Previously, he was the Head of Customer Acquisition for BuzzFeed, the Director of Digital Marketing for Watsco, and more.Michael Lisovetsky is a Co-founder of JUICE and Peachy. As a serial entrepreneur, he has...2021-08-2525 min
Agency JourneyBecoming an Agency Expert Through HubSpot Academy with Kevin DunnKevin Dunn is the Manager of Education with HubSpot Academy. Kevin leads the professor groups responsible for partner and developer education. He also owns the Agency Partner Certification course and educates people about agency growth and success.In addition to this, Kevin is a public speaker who delivers presentations at HubSpot’s INBOUND conference and agency events across the globe. Kevin also hosts the Agency Unfiltered podcast, where he discusses agency operations and growth with agency owners.In this episode…HubSpot has marketing, sales, and service software to help your business grow without comp...2021-08-1830 min
Agency JourneyLeveraging Podcasts for Audience Growth With Andrew HongAndrew Hong is the CEO and Co-founder of Tobe Agency. Tobe Agency helps brands produce creative content that enables them to attract and convert new audiences. The team at Tobe Agency creates videos, podcasts, blog posts, and downloadables that build awareness, build audiences, improve conversions, and produce more revenue. Andrew Hong has over a decade of experience in the marketing sphere. Before creating Tobe Agency, Andrew was the Chief Marketing Officer for American Interbanc Mortgage, Vice President of Seashine Capital Management, and the Brand and Marketing Manager for DJ Tech Pro the Americas.In t...2021-08-1145 min
Agency JourneyBoosting Sales and Confidence Through Organization with Brandon WardBrandon Ward is an Agency Advisor for ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. As an Agency Advisor, Brandon helps agencies leverage ZenPilot’s solutions for their specific needs.After studying marketing at Marshall University, Brandon held marketing roles at several start-up companies and was the CEO of a growing CBD business called Lifted Innovations. In 2019, he created his own agency, Advisory Cure, before joining the team at ZenPilot.In this episode…Owning a digital agency is no easy task. Some agencies are generating off-the-charts sale...2021-08-0422 min
Agency JourneyThe Missing Piece of Your SEO Strategy with Josh ElkinJosh Elkin is the Founder of Linkflow, a link building service backed by a holistic SEO strategy that gives clients high-quality links to drive and convert traffic into revenue. The agency uses keyword-rich anchor text to create editorial links that are relevant to its clients’ businesses.Josh has five years of digital marketing and entrepreneurship experience. After earning his MBA from the Kellogg School of Management at Northwestern University, Josh founded his first company, Inbound River, in 2015. Two years later he founded Linkflow, which he originally named Bestcoast Marketing.In this episode…Are you...2021-07-2838 min
Agency JourneyMaximizing ROI from LinkedIn Ads with AJ WilcoxAJ Wilcox is the Founder of B2Linked, an agency specializing in LinkedIn Ads. B2Linked’s mission is to give accounts of all sizes the highest performing LinkedIn Ads strategies and the best ROI on the platform. The agency’s team is highly trained to help businesses get the most out of their LinkedIn Ads budgets through account management and consulting.Before creating B2Linked, AJ was the Online Marketing Manager for Domo, where he managed LinkedIn advertising and grew the channel’s qualified leads by over 2400%. He was also the Marketing Manager for Big Fish Automa...2021-07-2126 min
Agency JourneyDeveloping a Flexible Business Strategy with Remington BeggRemington Begg is the Founder and Chief Remarkable Officer at Impulse Creative. Remington started Impulse Creative 10 years ago to create and maintain internet marketing strategies for small and midsize businesses. Impulse Creative helps brands with website design, social media, search engine marketing, email marketing, and business blogging. Remington holds a number of internet marketing certifications, including HubSpot’s COS Certification and Inbound Marketing Professional Certification. With a background in graphic design and advertising, he also specializes in logo design, branding and identity, ad design, and more.In this episode…Nothing in life...2021-07-1436 min
Agency JourneySustainably Growing Your Agency with Gray MacKenzieGray MacKenzie is the CEO and Founder of ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. Over 1,800 agencies have grown quickly and sustainably thanks to ZenPilot’s services. Gray also founded GuavaBox, which helps B2B tech and SaaS companies build a better growth strategy. Additionally, he is the Entrepreneur in Residence for eCenter@LindenPointe, a startup business incubator.In this episode…Your company is ready to grow, but how do you keep it organized? What can you do to make sure your clients get the same...2021-07-0725 min
Agency JourneyHow to Create the Agency You’d Like to Hire with Whitney MitchellWhitney Mitchell is the CEO and Founder of Beacon Digital Marketing. She founded Beacon Digital Marketing to help B2B companies generate high-quality leads, raise awareness among target audiences, and boost their marketing efficiency. In the last five years, the agency has grown from a team of five to 35 employees and 50 clients. Whitney is a global marketing leader with over 15 years of experience in marketing strategy, brand development, digital advertising, and more. She is known for her ability to bring teams together in various sectors, from global corporations to tech startups.In this episode…2021-06-3027 min
Agency JourneyHow to Grow and Scale Your Startup with Josh HarrisJosh Harris is the Founder of Agency Growth Secrets, a company that helps other agencies grow using niche selection, lead generation, sales, and campaign fulfillment. Agency Growth Secrets leverages AI to optimize marketing campaigns and saves companies a fortune in customer acquisition costs.Throughout his career, Josh has been recognized by Forbes and Entrepreneur for his successful work. He is also part of The Oracles, a members-only group of prestigious entrepreneurs. After facing countless achievements and failures during his entrepreneurial journey, Josh is now passionate about sharing what he’s learned so that others can enjoy the sa...2021-06-2343 min
Agency JourneySimplify Your Analytics Using an All-In-One Tool with Iris ShoorIris Shoor is a serial entrepreneur who is passionate about people, simple products, creative marketing, great UX, and building a unique culture. She is the Founder and CEO of Oribi, an all-in-one marketing analytics tool designed to help businesses of all sizes make smarter, data-driven decisions. Before launching Oribi, Iris founded two other successful startups: VisualTao and Takipi (now OverOps).Outside of work, Iris runs two blogs about startup life and out-of-the-box thinking. Her work has appeared in many publications and media sites, including TechCrunch, Social Media Examiner, Heavybit, and The Next Web (TNW)....2021-06-1628 min
Agency JourneyDeveloping a Successful Exit Strategy with Todd TaskeyTodd Taskey has been an entrepreneur, business owner, investment banker, and business finance advisor for over 20 years. He is currently the M&A Advisor for Potomac Business Capital, where he helps CEOs and entrepreneurs maximize their company’s value and develop a successful exit strategy. His specialties include M&A, strategic acquisition, divestitures, and more. In addition to his role at Potomac Business Capital, Todd is an Angel Investor at multiple companies, including Zoomph, StreetShares, and LiveSafe. He has also been a founding investor, board member, and part of the management team for several business ventures throughout hi...2021-06-0932 min
Agency JourneyImplementing EOS and Achieving Your Vision with Dean BreyleyDean Breyley is an EOS Community Leader and a Certified EOS Implementer at Grow or Die, where he increases traction for businesses and teams. Through the Entrepreneurial Operating System (EOS), Dean helps business owners and entrepreneurs clarify, simplify, and achieve their visions. Before discovering EOS, Dean held a number of positions in the marketing industry. In 2014, he became a certified implementer, and he now offers coaching sessions, presentations, and workshops for leadership teams and business owners.In this episode…The Entrepreneurial Operating System, or EOS, is becoming increasingly popular in companies that wan...2021-06-0246 min
Agency JourneyHow to Gain Referrals and Grow Your Network Through Podcasting with Dr. Jeremy WeiszDr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B businesses generate more ROI, referrals, and clients through done-for-you podcasts. Dr. Weisz is also the Founder and CEO of InspiredInsider, where he hosts interviews with top business leaders, including the Founders of P90X, Atari, Baby Einstein, and many more. After meeting his business partner and gaining countless clients and referral partners through his own podcast, Dr. Weisz is a firm believer in the power of podcasting. In addition to running Rise25, Dr. Weisz is also a chiropractor who owns and operates a...2021-05-2638 min
Agency JourneyShaun Clark on Building a SaaS Revenue Arm for Your AgencyHighLevel Co-Founder Shaun Clark joins Gray MacKenzie to discuss how agencies can increase client success, retention, and value by building a SaaS arm into their business model.Full show notes available at zenpilot.com/post/build-saas-revenue-for-your-agency.2021-05-0231 min
Agency JourneyHow to Build Authority for Agency Leaders with Rochelle MoultonWelcome back to Agency Journey. In this episode, Gray MacKenzie welcomes guest Rochelle Moulton, an authority consultant who is working with Consultants and Big Thinkers to help people build their authority in the marketplace. Don’t miss this episode and begin to be transformed in building your authority whether in business or your personal life.2020-12-2034 min
Agency JourneyGray & Andrew Share Their Top 5 Lessons Learned in 20182018 was a big year at ZenPilot! We shifted, rebranded, and launched a new offer. This disruption was hard. No way around it. But there was a lot of fruit that came from the fires this year!
On this episode, Gray and Andrew each share their personal top 5 lessons learned from 2018.
*** More Information ***
Want to learn more about ZenPilot?https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with industry...2018-12-3151 min
Inbound Sales JourneyHow to Handle Conflict Between Your Clients and Your TeamIn this episode of Inbound Sales Journey, Ryan and Gray discuss how to handle conflicts between your team and a difficult client.2017-09-1916 min
Inbound Sales JourneyHow Can An Agency Owner Support Their Sales TeamIn this episode of Inbound Sales Journey, Ryan and Gray discuss how owners can best support their sales team to be successful.2017-09-1916 min
Inbound Sales JourneyShould You Hire A Sales Rep with Talent or Experience?In this episode of Inbound Sales Journey, Ryan and Gray discuss the pros and cons of hiring a sales rep with experience or one with natural talent.2017-09-1211 min
Inbound Sales JourneyHow Sales is like a Football GameIn this episode of Inbound Sales Journey, Gray and Ryan breakdown sales with a football analogy.2017-08-2917 min
Inbound Sales JourneyHow to Use Metaphors in SalesIn this episode of Inbound Sales Journey, Gray and Ryan discuss how metaphors can help you more effectively sell to prospects.2017-08-2209 min
Inbound Sales JourneyHow to Prep for Your Agency's Sales CallsIn this episode of Inbound Sales Journey, Ryan and Gray discuss how they prep for sales calls.2017-08-1411 min
Inbound Sales JourneyHow to Position 3rd Party Vendors When SellingIn this episode of Inbound Sales Journey, Ryan and Gray explain how to address working with 3rd party vendors during the sales process.2017-08-0811 min
Inbound Sales JourneyHow to Differentiate Your Agency in Competitive Sales SituationsIn this episode of Inbound Sales Journey, Ryan and Gray discuss how to make your agency stand out in a competitive sales situation.2017-08-0114 min
Inbound Sales JourneyHow Much Time Should Your Agency Spend with a Prospect?In this episode of Inbound Sales Journey, Ryan and Gray discuss the ideal amount of time to spend with a prospect, and what to do to avoid wasting time with bad ones.2017-07-1817 min
Inbound Sales JourneyWhy Your Agency Sales Reps Need to be Involved in Firing Bad ClientsIn this episode of Inbound Sales Journey, Ryan and Gray discuss the importance of having your sales reps involved in the process of firing a client.2017-07-1110 min
Inbound Sales JourneyHow to Keep Your Agency's Clients Focused on What They NeedIn this episode of Inbound Sales Journey, Gray and Ryan discuss what you can do to keep your clients focused on their goals and have an enjoyable client engagement.2017-07-0410 min
Inbound Sales JourneyHow to Create Courses to Grow Your AgencyIn this episode of Inbound Sales Journey, Gray and Ryan discuss the pros and cons of creating courses as an agency.2017-06-2718 min
Inbound Sales JourneyHow Recording 100 Podcast Episodes Made us Better at SalesIn this episode of Inbound Sales Journey, Gray and Ryan breakdown what recording 100 podcast episodes have done to improve their sales skills.2017-06-2011 min
Inbound Sales JourneyWhy Your Agency Needs a Sales Script, But Shouldn't Use ItIn this episode of Inbound Sales Journey, Gray and Ryan break down the benefits of a sales script and why your agency needs to be careful about using it.2017-06-1311 min
Inbound Sales JourneyHow We Grew Our Agency Leads by 80x in 9 MonthsIn this episode of Inbound Sales Journey, Gray and Ryan share their experience of how they significantly increased the number of their leads in a short period of time for GuavaBox.2017-06-0621 min
Inbound Sales JourneyThe Best Ways to Generate Leads for Your AgencyIn this episode of Inbound Sales Journey, Gray and Ryan discuss the best ways for your agency to generate leads.2017-05-3015 min
Inbound Sales JourneyThe Top 5 Sales Podcasts Agency Sales Reps Need to Listen ToIn this episode of Inbound Sales Journey, Gray and Ryan list their top 5 podcasts for agency sales reps to listen to.2017-05-2307 min
Inbound Sales JourneyWhy Your Inbound Sales Reps Need Their Own BrandIn this episode of Inbound Sales Journey, Gray and Ryan discuss the benefits of sales reps having their own brand and how to start building one.2017-05-1616 min
Agency ToolboxMagnet Review: My Favorite Window Manager for Mac UsersWelcome to Episode #13 of the Agency Toolbox podcast hosted by Gray MacKenzie from DoInbound.
In this episode, Gray shares a quick productivity tool for Mac users, especially those working on the iMac or a big screen.
Magnet by CrowdCafé is my favorite windows manager for Mac because of it's simplicity, clean design, and speed.
You can purchase Magnet in the Mac App Store: https://itunes.apple.com/us/app/magnet/id441258766?mt=12.
To learn more or catch other episodes of Agency Toolbox, head over to https://www.doinbound.com/toolbox.2017-02-2406 min
Agency Journey[Special] Dimmer & Gray Share an Update on GuavaBoxIn this special episode of Inbound Agency Journey, co-hosts Andrew (known as Dimmer) and Gray discuss their current progress as inbound agency owners and the future of their agency GuavaBox. Enjoy!2017-02-1428 min
Agency JourneyAndrew and Gray from DoInboundIn this episode of Inbound Agency Journey, Gray and Andrew chat about recent updates that are happening at DoInbound. Enjoy! 2016-08-3024 min
Agency JourneyGray MacKenzie and Andrew Dymski from DoInboundIn this episode of Inbound Agency Journey, DoInbound co-founders Gray MacKenzie and Andrew Dymski discuss upcoming product improvements, agencies making cool things, lessons learned, and a preview for Season 6 of Inbound Agency Journey. Enjoy!2016-06-1326 min
Agency JourneyAndrew & Gray from GuavaBox and DoInboundSeason 4 has come to a close. We've learned so much from inbound agency owners around the world who are growing their agency teams. In this episode, Gray and Andrew recap the season, share their team lessons learned, and share a preview of what is to come in Season 5! 2016-01-2531 min
Agency JourneyGray and Andrew from DoInboundJoin Andrew and Gray as the reflect on victories and challenges from 2015! 2015-12-2828 min
Agency JourneyAndrew and Gray from DoInboundWith Season 3 is wrapping up and Season 4 is right around the corner, Gray and Andrew recap an amazing season and look forward to what is coming! 2015-11-0233 min
Agency ToolboxWhy Use Google Drive Instead of Dropbox for Your AgencyIn Episode #7 of Agency Toolbox, Gray shares why GuavaBox switched from Dropbox to Google Drive for file management.Pros & Cons of Dropbox vs. Google Drive:Dropbox has superior selective sync, a better desktop app, and a better track record for stability.Google Drive is much better for collaborative files, integrations with HubSpot and the rest of Google Apps, and is more budget-friendly.Don't forget to subscribe to automatically get the next episode of #AgencyToolbox.Coming up in Episode #8, Gray will share exactly how he has set up a file structure inside Google Drive that has made GuavaBox more productive and...2015-10-0809 min
Agency ToolboxThe Best Online Meeting Software for Marketing AgenciesIn Episode #6 of Agency Toolbox, Gray discusses the online meeting software alternatives and explains why he uses UberConference at GuavaBox and DoInbound.UberConference is easy-to-use, doesn't require participants to download any software, and is both customizable and cost-effective.To learn more about how Gray uses UberConference for his marketing agency, GuavaBox, head to http://www.doinbound.com/toolbox.Don't forget to subscribe to the DoInbound Channel for more episodes of Agency Toolbox.Link: http://www.doinbound.com/toolbox2015-10-0109 min
Inbound Sales JourneyCreating an Inbound Agency Sales SystemDo you have a system in place at your agency? If not, this is the episode for you! In this episode on Inbound Sales Journey co-hosts Ryan Herman and Gray MacKenzie share the key areas you need to build to implement a sound agency sales system. 2015-07-0125 min
Inbound Sales JourneyWelcome to the Inbound Sales Show!In this episode of Inbound Sales Journey, co-hosts Ryan Herman and Gray MacKenzie share their stories about how they found the inbound agency space and cast a vision for the future of the podcast. 2015-06-2313 min
Agency JourneyAndrew Dymski and Gray MacKenzie from GuavaBoxEver thought about creating products as an agency? If so then this is the episode for you! Gray and I chat about leading agencies creating great products and share our story so far creating DoInbound.2015-05-1827 minAgency JourneyJohn Bonini from ImpactIn this episode of Inbound Agency Journey, Gray MacKenzie interviews John Bonini, Marketing Director at IMPACT. Listen and learn how John delivered crazy results that grew leads at Impact by over 500% in 24 months!!2015-03-2335 minAgency JourneyGray MacKenzie from GuavaBoxIn Episode 000 of Inbound Agency Journey, Gray MacKenzie, co-founder of GuavaBox an inbound marketing and HubSpot COS web design agency in Pittsburgh, PA. Gray shares how GuavaBox grew as an agency and some tools he enjoys using on a daily basis.2015-03-0226 min