Shows
Life SimplifiedBeyond Likes & Comments: Building a Loyal Online Community (The Hard But Rewarding Way!)In this episode, we dive into the strategies and insights from successful creators and experts on cultivating a thriving online community. Learn the crucial elements for success, including:Starting with a strong foundation by defining a clear purpose and shared interest that resonates with your audience.The importance of consistent, valuable content that your audience actually wants to consume, and how building an audience is a necessary step before community creation.Why creating a product or service can serve as a unifying element for a highly engaged community, often informed by audience feedback.Exploring the right platforms and...2025-06-0217 min
The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for PodcastersE378 - The Future of Findability - Preparing Your Podcast for Generative Search - SEO vs GEOEpisode 378 - The Future of Findability - Preparing Your Podcast for Generative Search - SEO vs GEO
As podcasters adapt to the evolving landscape of search technology, understanding the differences between Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) is crucial. Here's how podcasters can prepare for the shift towards large language model searches:
SEO vs GEO: Key Differences
Focus and Target
SEO targets traditional search engines like Google, optimizing for keyword-based rankings.
GEO focuses on AI-driven platforms like ChatGPT and Google AI Overviews, prioritizing conversational and contextual content.
Content Structure
...2025-01-3137 min
CXO Spice TalkThe big economy in the cloud - Ep. 4 CXO Spice Talk - feat. Alok RamsisariaMy guest in this episode of CXO Spice Talk is Alok Ramsisaria, CEO at Grazitti Interactive, a digital innovation leader helping companies with marketing automation, sales optimization and cloud innovation services.
In our chat about "Cloud Economy," we unpack how companies can enable and sponsor business-driven cloud strategy efforts through a customer-first approach and realize the benefit of improved accessibility, flexibility and scalability.2022-02-0925 min
CXO Spice TalkThe big economy in the cloud - Ep. 4 CXO Spice Talk - feat. Alok RamsisariaMy guest in this episode of CXO Spice Talk is Alok Ramsisaria, CEO at Grazitti Interactive, a digital innovation leader helping companies with marketing automation, sales optimization and cloud innovation services.In our chat about "Cloud Economy," we unpack how companies can enable and sponsor business-driven cloud strategy efforts through a customer-first approach and realize the benefit of improved accessibility, flexibility and scalability.2022-02-0925 min
Grazitti InteractiveMarketing Analytics Central Episode 1: Marketing Disruptions & Data Analytics ModernizationTune in to the podcast and discover how data analytics has become an essential navigation tool to support mission-critical decision-making for businesses.2021-10-2010 min
In Before The Lock🔓 38: More of an AND than an ORShould you host your community on Slack, Discord, or a purpose-built community platform? Community Industry News: Jenny Weigle launched her community consulting business Taylor Harrington joined Groove as Head of Community Jocelyn Hsu was promoted to Senior Manager, Creator Community at PicsArt Shaveta Sharma was promoted to Deliver Manager Online Communities at Grazitti Slack vs. Community Platforms Forums are over! “But one of the things that I think it takes people a while to wrap their heads around is Slack is specifically designed for some group of people who are aligned around the accomplishment of some goal or se...2021-07-061h 00
In Before The Lock🔓 36: The stress testSoft Launch — the who, what, when, where, and why. Erica and Brian talk through how you can use it to set your new community up for success. Community Industry News: Orbit raised a $15m Series A StackOverflow Sold for $1.8B Commsor announced 5 new integrations Celina Zamora joined Makerpad as Head of Community Willa Tellekson-Flash was promoted to Director of Community at Public.com Austin Grimes joined Flexera as Senior Digital Community Manager Bailey Richardson joined Substack as Head of Community Ryan Sloane joined Facebook as Community Programs Manager Joe Miller joined Incorta as Sr. Director, Community & Customer Enablement Sh...2021-06-081h 08Grazitti InteractiveCommunity Talks Ep 9: How Horizontal Integration is Paramount in Making Communities Cross-FunctionalThe innovation in the community world has pushed organizations to adopt a cross-functional approach. Companies today are accomplishing numerous facets by tapping into user behavior, diversifying operations, and building relationships. We bring to you yet another episode of community talks by Grazitti Interactive. Catch two community wizards, Brain Oblinger and John Summers, in conversation on how horizontal integration is paramount in making communities cross-functional.2020-12-3129 min
Grazitti InteractiveCommunity Talks Ep 9: How Horizontal Integration is Paramount in Making Communities Cross-FunctionalThe innovation in the community world has pushed organizations to adopt a cross-functional approach. Companies today are accomplishing numerous facets by tapping into user behavior, diversifying operations, and building relationships. We bring to you yet another episode of community talks by Grazitti Interactive.Catch two community wizards, Brain Oblinger and John Summers, in conversation on how horizontal integration is paramount in making communities cross-functional.2020-12-3129 minGrazitti InteractiveCommunity Talks Ep 8: Driving Success by Boosting Community ValueThe evolution of online communities has brought a wave of opportunities for businesses. However, community managers still struggle to leverage these possibilities and boost community value. Learn how you can drive community success by making them accessible to the executive teams by listening to this podcast. Here’s another episode of community talks by Grazitti Interactive. We have with us Dani Weinstein - a Community Builder, Strategist, and Advisor enabling customer success, with over a decade’s experience in community operations. Catch the two community mavericks, Dani Weinstein and John Summers exchange thoughts on driving success by boosting community value.2020-10-2927 minGrazitti InteractiveCommunity Talks Ep 8: Driving Success by Boosting Community ValueThe evolution of online communities has brought a wave of opportunities for businesses. However, community managers still struggle to leverage these possibilities and boost community value. Learn how you can drive community success by making them accessible to the executive teams by listening to this podcast.Here’s another episode of community talks by Grazitti Interactive. We have with us Dani Weinstein - a Community Builder, Strategist, and Advisor enabling customer success, with over a decade’s experience in community operations. Catch the two community mavericks, Dani Weinstein and John Summers exchange thoughts on driving success by b...2020-10-2927 minGrazitti InteractiveCommunity Talks Ep 7: How Can You Sell Through Online Communities?In episode 7 of Community Talks, we have Phoebe Venkat from Okta and Jeremie Gluckman from WeVideo in conversation with John Summers from Grazitti about how you can sell through online communities. Catch them as they discuss that and a lot more about communities in this podcast.2020-07-0824 minGrazitti InteractiveCommunity Talks Ep 7: How Can You Sell Through Online Communities?In episode 7 of Community Talks, we have Phoebe Venkat from Okta and Jeremie Gluckman from WeVideo in conversation with John Summers from Grazitti about how you can sell through online communities. Catch them as they discuss that and a lot more about communities in this podcast.2020-07-0824 min
Grazitti InteractiveCommunity Talks Ep 7: How Can You Sell Through Online Communities?In episode 7 of Community Talks, we have Phoebe Venkat from Okta and Jeremie Gluckman from WeVideo in conversation with John Summers from Grazitti about how you can sell through online communities. Catch them as they discuss that and a lot more about communities in this podcast.2020-07-0824 minGrazitti InteractiveCommunity Talks Ep 6: Evolution of Video Strategy for Community StakeholdersVideos can play a key role in customer engagement programs. Learn why they should be a part of your community strategy through this podcast.2020-06-0420 min
Grazitti InteractiveCommunity Talks Ep 6: Evolution of Video Strategy for Community StakeholdersVideos can play a key role in customer engagement programs. Learn why they should be a part of your community strategy through this podcast.2020-06-0420 min
Grazitti InteractiveCommunity Talks Ep 6: Evolution of Video Strategy for Community StakeholdersVideos can play a key role in customer engagement programs. Learn why they should be a part of your community strategy through this podcast2020-05-2920 min
Grazitti InteractiveCommunity Talks Ep 5: The Cross-Functionality of an Online CommunityHow well have you explored online communities? Learn how cross-functional they are by tuning into this podcast.Grazitti brings to you another episode of Community Talks. This time we have Mike Rizzo from Mavenlink, who is building a community for client success operations at Mavenlink.Catch the two community mavens, Mike Rizzo and John Summers from Grazitti Interactive, joining together on a dialogue on the cross-functionality of online communities.2020-05-1417 min
Grazitti InteractiveCommunity Talks Ep 5: The Cross-Functionality of an Online CommunityHow well have you explored online communities? Learn how cross-functional they are by tuning into this podcast.
Grazitti brings to you another episode of Community Talks. This time we have Mike Rizzo from Mavenlink, who is building a community for client success operations at Mavenlink.
Catch the two community mavens, Mike Rizzo and John Summers from Grazitti Interactive, joining together on a dialogue on the cross-functionality of online communities.2020-05-1117 min
Grazitti InteractiveCommunity Talks Ep. 4: How Internal Communities Can Power the Remote WorkforceOur latest Community Talks episode is on internal communities powering the remote workforce. Our host, John Summers, is a successful community manager, who provides an in-depth look at the significance of the internal community as a social intranet tool for remote working. It will give you the necessary information and ideas to bring cohesive employee collaboration, perks of the social intranet, value of team spaces, and much more.2020-05-0808 min
Grazitti InteractiveCommunity Talks Ep 3: Role of Knowledge-Centered Service (KCS) and Self-service in the CommunityKnowledge resources are a prominent requirement to improve the customer experience with your product/service or brand. This podcast will help you know the importance of knowledge-centered service and self-service in community programs. This will also enable the audience to get answers on their own and elevate the support staff efficiency by providing them with efficient knowledge resources to help your community grow, cut extra costs, and earn better ROI.2020-05-0719 min
Grazitti InteractiveCommunity Talks Ep 2: A Day in the Life of a Solo Community ManagerBeing a solo community manager can mean a seriously busy day of work. Learn moreIn our podcast, Lana Lee, senior community strategist and community manager (Zuora community) gives us an insight into how she manages her tasks throughout the day. Find out how John and Lana reveal their community managing secret-sauce that keeps them going. It is time to unravel the nuanced challenges and get inspired to counter them at your own discretion.2020-05-0615 min
Grazitti InteractiveCommunity Talks Ep 1: The History of Community MetricsCommunity metrics have evolved a lot with time but the ROI of your community-building efforts is based on three distinct metrics: community growth, community engagement, and brand loyalty. Traditionally, the role of an online community was to get customer feedback and be reactive to customer problems. But now this role has evolved. These days online communities help businesses generate personalized experience, highlight the pain points of customers, and promote exclusives resources, etc.2020-05-0409 min
Grazitti InteractiveHow Internal Communities Can Power the Remote WorkforceOur latest Community Talks episode is on internal communities powering the remote workforce. Our host, John Summers, is a successful community manager, who provides an in-depth look at the significance of the internal community as a social intranet tool for remote working.
It will give you the necessary information and ideas to bring cohesive employee collaboration, perks of the social intranet, value of team spaces, and much more.2020-04-2408 min
Grazitti InteractiveRole of Knowledge-Centered Service (KCS) and Self-service in the CommunityKnowledge resources are a prominent requirement to improve the customer experience with your product/service or brand. This podcast will help you know the importance of knowledge-centered service and self-service in community programs. This will also enable the audience to get answers on their own and elevate the support staff efficiency by providing them with efficient knowledge resources to help your community grow, cut extra costs, and earn better ROI.2020-04-0919 min
Grazitti InteractiveA Day in the Life of a Solo Community ManagerBeing a solo community manager can mean a seriously busy day of work. Learn more
In our podcast, Lana Lee, senior community strategist and community manager (Zuora community) gives us an insight into how she manages her tasks throughout the day.
Find out how John and Lana reveal their community managing secret-sauce that keeps them going. It is time to unravel the nuanced challenges and get inspired to counter them at your own discretion.2020-03-3115 minGrazitti InteractiveCommunity Talks Ep 5: The Cross-Functionality of an Online CommunityHow well have you explored online communities? Learn how cross-functional they are by tuning into this podcast. Grazitti brings to you another episode of Community Talks. This time we have Mike Rizzo from Mavenlink, who is building a community for client success operations at Mavenlink. Catch the two community mavens, Mike Rizzo and John Summers from Grazitti Interactive, joining together on a dialogue on the cross-functionality of online communities.2020-03-3117 minGrazitti InteractiveCommunity Talks Ep. 4: How Internal Communities Can Power the Remote WorkforceOur latest Community Talks episode is on internal communities powering the remote workforce. Our host, John Summers, is a successful community manager, who provides an in-depth look at the significance of the internal community as a social intranet tool for remote working. It will give you the necessary information and ideas to bring cohesive employee collaboration, perks of the social intranet, value of team spaces, and much more.2020-03-3108 minGrazitti InteractiveCommunity Talks Ep 3: Role of Knowledge-Centered Service (KCS) and Self-service in the CommunityKnowledge resources are a prominent requirement to improve the customer experience with your product/service or brand. This podcast will help you know the importance of knowledge-centered service and self-service in community programs. This will also enable the audience to get answers on their own and elevate the support staff efficiency by providing them with efficient knowledge resources to help your community grow, cut extra costs, and earn better ROI.2020-03-3119 minGrazitti InteractiveCommunity Talks Ep 2: A Day in the Life of a Solo Community ManagerBeing a solo community manager can mean a seriously busy day of work. Learn more In our podcast, Lana Lee, senior community strategist and community manager (Zuora community) gives us an insight into how she manages her tasks throughout the day. Find out how John and Lana reveal their community managing secret-sauce that keeps them going. It is time to unravel the nuanced challenges and get inspired to counter them at your own discretion.2020-03-3115 minGrazitti InteractiveCommunity Talks Ep 1: The History of Community MetricsCommunity metrics have evolved a lot with time but the ROI of your community-building efforts is based on three distinct metrics: community growth, community engagement, and brand loyalty. Traditionally, the role of an online community was to get customer feedback and be reactive to customer problems. But now this role has evolved. These days online communities help businesses generate personalized experience, highlight the pain points of customers, and promote exclusives resources, etc. Here are a few things that we’ll be talking about in this podcast: The rise of community analytics Evolution of branded communities Use cases that led to a...2020-03-3109 min
Grazitti InteractiveThe History of Community MetricsEver thought of the evolution of community metrics? Learn more in this crisp podcast!
To know if you’re on the right track to furnish the best customer experience, it is crucial to analyze your efforts and optimize your performance keeping community metrics in mind.
In this podcast, you will learn about the rise of community analytics, evolution of branded communities, metrics that matter to analyze community ROI, and more!2020-03-3109 min
Grazitti InteractiveInbound Marketing 101Customers, these days, can sense a sales pitch from a country mile, and they despise it. The trick is to know the "what, when, and how" of the sweet spot that would make people engage with your brand. The future in inbound. Tune into this crisp podcast episode, "Inbound Marketing 101", where our marketing pros discuss just how you can create a flawless inbound marketing strategy.2019-02-1113 min
Grazitti InteractiveLead Nurturing 101Nurturing is the best way to woo your leads to the purchase. Tune into this crisp podcast episode, “Lead Nurturing 101” where our marketing pros discuss the concept of lead nurturing, why it’s necessary, and how you could build a winning lead nurturing strategy.2018-11-1410 min
Grazitti InteractiveGetting Started With Email MarketingIn the age of email marketing, it is challenging to get the attention of your prospective customers. However, the secret to being successful is to write emails that customers will open and read, and eventually click through to conversion. But how exactly do you get started? What steps do you take to ensure that your campaigns are a roaring success?
We discuss this and much more in our podcast - Getting Started with Email Marketing. Tune in to listen to the complete podcast and supercharge your email marketing game!2018-09-1008 min
Grazitti InteractiveMarketing Attribution 101Justifying marketing budgets is a tale as old as time. You need just the right marketing attribution model to know what works best for you. Tune into this crisp podcast episode, "Marketing Attribution 101" where our marketing pros discuss just how you could make your marketing attribution life easier.2018-08-2813 min
Grazitti InteractiveHow to Create a High-Octane Marketing and Sales AlignmentThe marketing and sales bridge is the need of the hour. It’s here, it’s real, and it needs to stay! Discussing how you could learn the magic spell to get your marketing and sales teams to look beyond their differences, listen to each other intently, and collaborate, is the agenda of this crisp podcast. Tune in to listen to the complete podcast episode, “How to Create a High-Octane Marketing and Sales Alignment”.2018-08-2113 min
Grazitti InteractiveGDPR: The Sprint and the Marathon, Episode #3 | Grazitti InteractiveTune in to listen to the complete Episode 3, Marketing Life After May 25, 2018, of our podcast series "GDPR: The Sprint and the Marathon".2018-07-0515 min
Grazitti InteractiveGDPR: The Sprint and the Marathon, Episode II: Grasping the EU Data Subject RightsData Subject Rights form the core of GDPR and businesses must implement these rights with subject to all the individuals involved. Tune in to Episode 2 of our podcast series “GDPR: The Sprint and the Marathon”. Listen to our marketing experts assist you in “Grasping the EU Data Subject Rights.”2018-05-0915 min
Grazitti InteractiveGDPR: The Sprint and the MarathonLiving in a digital world, with not a trace of perfect cybersecurity, data protection has never been more indispensable. Enter – GDPR! For you not to be oblivious to the concept, we bring to you our podcast series “GDPR: The Sprint and the Marathon”. Tune in to listen to our marketing experts as they prepare you for May 25th, 2018 – the day the biggest change in Data Protection will come into being.2018-04-2013 min