GreenMellen - Podcast Details

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A Brighter Web | Grow your business with digital marketing Radically Relevant with Blake HowardCo-founder of the Atlanta-based branding agency, Matchstic, Blake Howard shared how his team develops radical relevance for known brands. This talk was given at the 2025 Brighter Web Conference in Atlanta, Ga. Links: Blake’s talk on YouTube: https://www.youtube.com/watch?v=ceRz3XgtuKQ Radically Relevant book: https://learn.matchstic.com/radically-relevant-book Matchstic: https://matchstic.com/about Blake on LinkedIn: https://www.linkedin.com/in/howardblake A Change of Brand podcast: https://www.achangeofbrand.com/about

2025-12-1829 min

A Brighter Web | Grow your business with digital marketing Nearbound Marketing with Katie WagnerKWSM agency founder, Katie Wagner, spoke at the 2025 Brighter Web Conference about a new approach to marketing that goes beyond just traditional inbound and outbound—it's called Nearbound Marketing. Links: Katie’s talk on YouTube: https://www.youtube.com/watch?v=XpCx_TWUnBU&t=364s Katie’s agency, KWSM: https://kwsmdigital.com/ Katie on LinkedIn: https://www.linkedin.com/in/katiewagnerkwsm/ Nearbound and the Rise of the Who Economy on Amazon: https://www.amazon.com/Nearbound-Rise-Economy-Jared-Fuller/dp/B0CW3DKVQD

2025-12-0425 min

A Brighter Web | Grow your business with digital marketing Dream Small with Jeff HilimireAt the 2025 Brighter Web Conference, Atlanta tech entrepreneur Jeff Hilimire discusses how dreaming small might be the key to finding meaning in both work and life. He shares from his personal perspective on how starting small has benefited his career and organizations. Links: Video of Jeff’s talk: https://www.youtube.com/watch?v=JNBag5WWheQ Jeff’s Website: https://jeffhilimire.com/ Dream Small book on Amazon: amazon.com/Dream-Small-Finding-Turnaround-Leadership/dp/B0DXM9VLJL Ripples Media: https://ripples.media/ Dragon Army: https://dragonarmy.com/ Purpose Group: https://purposegroup.us/ 48in48: https://48in48.org/

2025-11-2020 min

A Brighter Web | Grow your business with digital marketing A Quick Update on What We’ve Learned Recently About Using AIStruggling to keep up with the rapid changes in AI technology and its impact on marketing? Discover how small business leaders and marketers can harness AI tools to stay ahead of the curve and enhance their strategies. This episode dives into the benefits and challenges of AI, emphasizing the need for adaptability in a fast-paced digital world. Links Claude ChatGPT Robert’s AI experiment article

2025-10-1615 min

A Brighter Web | Grow your business with digital marketing Coworking and Remote Work with Courtney SchwartzRemote work is more common than ever and a highly desired flexible benefit in many jobs. However, it doesn’t come without its own set of challenges and downsides. Coworking spaces like Fireworks in Marietta, Georgia, offer a good balance between flexibility and community. Courtney Schwartz from Fireworks shares the benefits and community aspects of co-working spaces. Chapters [01:15] Meet Courtney Schwartz [03:00] The Role of Fireworks Coworking [05:45] Benefits of Co-Working Spaces [09:30] Addressing Loneliness in Remote Work [13:00] Inspiring Stories from Fireworks [17:45] How to Maximize Co-Working Opportunities [22:00] Flexibility and Events at Fireworks [26:30] The Growing Demand for Co-Working Spaces [30:00] How to Connect wi...

2025-10-0221 min

A Brighter Web | Grow your business with digital marketing Freelance Marketing Work with Logan LewisLogan Lewis is the creative mind behind Hammerhead Creations and the Your Morning Drive podcast. Logan shares his journey of building a brand that encompasses his diverse creative pursuits, from podcasting to marketing services for small businesses. Discover how Logan balances his full-time job with his passion projects and the importance of community and personal relationships in his work. Chapters: Introduction to Logan Lewis The Birth of Hammerhead Creations Balancing Full-Time Work and Passion Projects The Role of Community in Business Embracing Failure and Learning Key Quotes "I wanted a company that I could put all m...

2025-09-1824 min

A Brighter Web | Grow your business with digital marketing Why Creating a Community Online is Difficult But Worth ItDigital marketing isn’t just about posting and hoping people see your content. You also need to do the more difficult work of creating an online community and forming mutually beneficial relationships. What does it actually look like to create an online community? That’s what we’re learning together in our brand-new Brighter Web marketing community. Join us and let’s learn together.

2025-09-0414 min

A Brighter Web | Grow your business with digital marketing Data Analytics with Cami MergesData is both helpful and overwhelming for marketers. Let’s have an honest conversation about how to manage your flood of online data and make wiser decisions in your business. We’ll cover some common misconceptions, useful tools, and how to focus on what really matters. Highlights Data coordination involves creating client reports and answering data-related questions. Data provides unbiased insights that guide marketing decisions. Understanding data helps avoid operating blindly in business. It's important to filter out spam sources for accurate data reporting. Clients often have specific data needs that must be addressed. Data stories can help clar...

2025-08-2118 min

A Brighter Web | Grow your business with digital marketing The Secrets Behind Planning the First Ever Brighter Web ConferenceConferences can be fun and helpful, or they can be a massive waste of time and money. Overall, we love going to marketing conferences—enough that we wanted to plan one of our own. If you’re in Atlanta on October 9, 2025, we’d love to have you at the first-ever Brighter Web Conference. Even if you can’t make it, here are some insights on what we love about these events and what we’ve learned from planning one. You can get $50 off your conference ticket with the promo code MEETUP. See you there!

2025-08-0713 min

Small Biz Flash 5-12-25 - How To Get Your Customers To Search for YOUFEATUREMarketing is changing. Your company is being discovered in ways that were not the case just a few years ago. Research oftentimes no longer starts on a search engine, but they often end there. So, figure out where your prospects are and go be with them on those spaces.Resources mentioned:SparkTorohttps://sparktoro.com/Today’s guest is Mickey Mellen, of GreenMellen:Mickey’s email: mickey@greenmellenmedia.comMickey’s LinkedIn page: https://www.linkedin.com/in/mickmel/GreenMellen web page: https://www.greenmellenmedia.com/ ...

2025-05-1214 min

Social Pulse Podcast: Agency Edition Oops, I'm an Agency Owner! Turning Unintentional Beginnings into Unstoppable SuccessHave you found yourself running a business you never expected—or even intended—to start? Maybe you were providing freelance services and things simply grew beyond what you planned, or perhaps an opportunity unexpectedly fell into your lap, and you ran with it. Suddenly, you're not merely an entrepreneur; you're an agency owner facing a set of challenges and expectations you hadn't anticipated.Stepping into the role of an accidental agency owner comes with its unique difficulties. There's no strategic runway, no meticulously drawn blueprint, often just a realization of “Oops, I own an agency...

2025-04-0126 min

Social Pulse Podcast: B2B Edition Create Compelling B2B Stories That Actually ConvertHave you ever stared at your company's social media feed and thought, 'How can I possibly make commercial construction interesting?' Maybe you're wrestling with making logistics, financial planning, or another complex B2B industry engaging on social media. You're not alone. Every day, marketers face the challenge of turning technical specifications and industry jargon into content that not only catches attention but actually drives business results. The struggle is real - trying to balance compliance requirements, NDAs, and industry regulations while still creating content that doesn't put your audience to sleep. But what if there was a way...

2025-03-2445 min

A Brighter Web | Grow your business with digital marketing Data Privacy with Sanjay ParekhIn this episode, our guest Sanjay Parekh discusses the importance of privacy and security in our digital lives. We discuss the balance between convenience and security, the necessity of using strong passwords and unique email addresses, and the tools available to enhance online safety, including password managers and two-factor authentication. Sanjay emphasizes the need for individuals and small business owners to take proactive steps to protect their information and offers practical advice for implementing better security practices. Takeaways Privacy and security are essential for everyone, not just celebrities. An ounce of prevention is worth a pound o...

2025-02-0629 min

A Brighter Web | Grow your business with digital marketing Ranking the Top 30 Web Technology Innovations of All TimeWhat are the most impactful web technologies of all time? We were inspired by another podcast to create our very own unscientific list. What tech made the cut? Show Notes Original Hard Fork podcast episode Our Top 30 Technologies List HTML (1993) Google (1998) AOL (& AIM) (early 90’s) iPhone (2007) WordPress (2003) Wikipedia (2001) Cable modems (late 90’s) Facebook (2004) / MySpace (2003) RSS (1999) Gmail (2004) Netscape (1994) Chrome (2008) ChatGPT (2022) SSL (1995) Dropbox (2008) YouTube (2005) Twitter (2006) Dreamweaver (1997)/Photoshop (1990) Reddit (2005) Github (2008) Constant Contact (1995) → Mailchimp (2001) Google Analytics (2005) eBay (1995) → Craigslist (1995) CSS (1996) Salesforce (1999) → Hubspot (2006) Blackberry (late 90’s) Geocities (1994) BBS (late 70’s) MapQuest (1996) → Google Maps (2005) Archie (1990) → Yahoo (1994) / WebCrawler (1994) → Lycos, Altavista, Hotbot (mid-90’s) Linux (1991) Honorable Mentions Go...

2025-01-2348 min

A Brighter Web | Grow your business with digital marketing Predicting 10 Big Technology Trends For 2025It’s 2025! At the end of 2024, we recorded our reactions to an article predicting some of the biggest trends and ideas for the new year. Which of these will come true and which will flop? Only time will tell. Original article from LinkedIn: 25 Big Ideas that will change our world in 2025 Here are the items from the list that we discussed in depth: #1: AI will lead to a more productive and shorter (four-day) workweek #3: Big brands will start inhouse corporate influencers #12: Streaming services (like Hulu and Netflix) will start to offer more bundled services #13: So...

2025-01-0924 min

A Brighter Web | Grow your business with digital marketing Team Building with Laura Beth DawsIn this episode of the Brighter Web Podcast, we talk to Laura Beth Daws about the critical role of communication in team building. They explore the challenges of hybrid work environments, the importance of self-awareness, and the need for psychological safety within teams. Laura emphasizes that effective communication is not just about conveying messages but about fostering connections and understanding individual roles within a team. She also highlights the significance of listening as a leadership skill and the value of external perspectives in improving team dynamics. Links LBD Communications LBD Communications on LinkedIn Laura Beth Daws o...

2024-12-1221 min

A Brighter Web | Grow your business with digital marketing Diversity in Marketing with Daniela CintronDiversity is an often discussed but just as frequently misunderstood topic—including in marketing. What does being inclusive in digital marketing mean, and why is it important? We invited a marketer with experience dealing with these questions to join us on the podcast. Let’s learn from Daniela Cintron how we can all be more diverse in our representation to reach wider audiences and connect with them more deeply and authentically.

2024-10-1720 min

A Brighter Web | Grow your business with digital marketing YouTube with Kendrick DischYouTube is the second-largest search engine online and the largest video platform. Video is becoming an increasingly powerful way to reach people online; however, producing and sharing meaningful video content is a challenge. In this episode, we talk to video production professional Kendrich Disch about the basics of growing your following on YouTube. Links verticalriver.co - video production agency in Atlanta tubeworks.co - Done for your YouTube channel management growthlab.tubeworks.co - DIY resources (courses, templates, downloads, community, etc) Rode mics: https://rode.com/en-us/microphones/wireless/wireless-me

2024-10-0323 min

A Brighter Web | Grow your business with digital marketing Social Media with Liz BachmannEvery small business owner understands that social media is meant to be part of your online presence. But which platforms should you be active on? How often should you post? What’s the goal with social media? Do you need to pay for ads? Liz Bachmann manages organic social media and more for small businesses and joins us on the podcast to answer these questions and more. Show Notes Wildflower Social Media website Wildflower Social on Instagram Wildflower Social on YouTube Liz Bachmann on LinkedIn MetriCool Social Media tool

2024-09-1919 min

A Brighter Web | Grow your business with digital marketing WordPress Websites with April WierOver 40% of websites are built using WordPress—the popular open-sourced content management system. But do you need to be a web developer to build an effective website using WordPress. To break this down, we invited our friend and WordPress web creator, April Wier, to the podcast. Links WordPress CMS April Wier’s website April on Facebook Sugar Five Design Woodstock WordPress Meetup

2024-09-0521 min

A Brighter Web | Grow your business with digital marketing Copywriting with Jessica FralinCommunicating clearly is a cornerstone of effective marketing. But how do you maintain a consistent message across various digital platforms? It begins with great marketing copywriting. To unpack this underappreciated art, we invited freelance copywriter Jessica Fralin on the podcast. Links Jessica’s website Sparked studio Jessica on Instagram Jessica on LinkedIn

2024-08-0819 min

A Brighter Web | Grow your business with digital marketing Digital Ads with Mike ScottDespite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we invited our friend Mike Scott from Manticore Marketing to walk us through how any small business can get started with ads. Links Manticore Marketing’s website Mike Scott on LinkedIn Manticore Marketing on Instagram

2024-07-2519 min

A Brighter Web | Grow your business with digital marketing Public Relations with Cindy MillerYour company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with years of experience and the CEO of Cindy Miller Communications. She spoke with Mickey about the value of public relations and how you can get started with PR at your small business. Links Cindy Miller Communications website Cindy Miller on LinkedIn Cindy Miller Communications on Instagram

2024-07-1119 min

SowGrow Marketing Council Writing project estimates, avoiding the SPAM folder, evaluating media coverage and more.In this episode of the SowGrow Marketing Council, experts discuss writing a project estimate, enhancing email deliverability, assessing media hit values, being an empathetic marketer, personal branding and more. Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Mickey Mellen, GreenMellen; and Virginia Nava Hieger, Transformative Power; Daniel Bennett, Video For Entrepreneurs; Sarah Stewart, SowGrow PR; and J. Ryan Williams, websuasion. Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

2024-07-0949 min

A Brighter Web | Grow your business with digital marketing Project Management with Brooke DesmondEven if it’s not in your job title or description, you’re likely somewhat familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated and underappreciated parts of business and marketing. We invited GreenMellen’s project manager, Brooke Desmond, on to discuss how we can all improve our project management. Brooke Desmond on the GreenMellen website Brooke Desmond on LinkedIn

2024-05-2318 min

A Brighter Web | Grow your business with digital marketing Marketing Agencies with Ali GreenWhat is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain of how a digital marketing agency works and what it takes to operate smoothly. Ali Green on GreenMellen's Website Ali Green on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

2024-05-0922 min

A Brighter Web | Grow your business with digital marketing Search Engine Optimization with Bobby KircherIs SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for small businesses like yours. Links Bobby’s website: https://bobbykircher.com/ Papaya Search: https://papayasearch.com/ Bobby on LinkedIn: https://www.linkedin.com/in/bobbykircher/

2024-04-2519 min

A Brighter Web | Grow your business with digital marketing Content Marketing with Adam WalkerIs your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing strategy to reach a wider audience and save time. Links Adam’s Website: https://adamjwalker.com/ Tech Talk Ya’ll on Spotify: https://podcasters.spotify.com/pod/show/techtalkyall/ Together Letters: https://www.togetherletters.com/ Edgewise Media: https://edgewise.media/ Adam’s Newsletter on Substack: https://adamjwalker.substack.com/ Adam on LinkedIn: https://www.linkedin.com/in/adamjwalker/

2024-04-1122 min

A Brighter Web | Grow your business with digital marketing Special Announcement: A New Podcast FormatAfter 60 episodes of the Brighter Web podcast, we're changing things up. Starting in 2024, we're bringing guests to the show and talk about digital marketing topics. We'll be back in a few months with some new, slightly different-sounding episodes.

2023-12-2101 min

A Brighter Web | Grow your business with digital marketing Optimizing Website Conversions to Grow Your BusinessThere’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online? What are website conversions? Form fill Download a file Watch a video Purchase Donate What is conversion optimization? Making adjustments to your website to get people to take a desired action It’s an ongoing process that you must test and adjust Rand Fishkin (Sparktoro) - Precise attribution is hard to measure. Share our Blumer story. Less attribution, more refinement of opti...

2023-12-0713 min

A Brighter Web | Grow your business with digital marketing 10 Ways to Monetize Your Digital Marketing ContentThe internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is far from comprehensive, but here are 10 big buckets of ways to make money from the content you create online. Selling a service (like GreenMellen)Website development Coaching or consulting Graphic design Freelance writing Selling a physical product onlineE-commerce Swag Books Selling a digital productEbooks and resources WordPress themes WordPress plugins Document templates Selling an online courseTeachable Skillshare Kajabi Create a pr...

2023-11-2317 min

A Brighter Web | Grow your business with digital marketing Creating an Effective Marketing BudgetEffecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so let’s examine the right approach. Where do I start with my marketing budget? Figure out what you’ve spent to this point. Create a document to track everything and work with your accounting team. Develop an ideal budget for what you’d like to spend. Think big and work backward to what is realistic. How much should I be spending on marketin...

2023-11-0912 min

A Brighter Web | Grow your business with digital marketing Capitalizing on Networking Events for Marketing GrowthDigital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach. How does networking help my marketing? Get to know people in a more casual setting. Face and name recognition can be as important as brand recognition. Build a relationship with people before you begin selling. You might also meet people who can help your business. What kind of events can I network at? Conferences Tradeshows Panel discussions Volunteer opportunities Business happy hours Lunch & learns What are some networking best p...

2023-10-2613 min

A Brighter Web | Grow your business with digital marketing Our 6 Least Favorite Marketing ChannelsThere are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six least favorite marketing channels. Robert’s 3 least favorite Direct mail: because it’s usually useless and hard to track. Billboards: because no one looks at them while they’re driving. Twitter: because it’s been officially run into the ground. Mickey’s 3 least favorite Spam email: Email marketing can be great, but it too often isn’t. Bogus LinkedIn connections: Don’t connect with m...

2023-10-1213 min

A Brighter Web | Grow your business with digital marketing Building Your Business Marketing StackTechnology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack? What is a marketing stack? The set of tools and technologies that you use to plan, execute, and measure your marketing efforts. What are the different categories to consider? Website content management system (CMS) Domain name registrar, DNS, and Website host Customer relationship manager (CRM) database Email marketing platform Social media management Survey & feedback tool Graphic design software ...

2023-09-2814 min

Small Biz Flash 9-26-23 - How To Get Your Small Business Found on GoogleFEATURERanking high in search engines results, especially on Google, is a concern of most small businesses. There are a few basic things you can do to help your site be found, like consistently creating good content (but you don’t have to write a blog post every day or even every week) and fully utilizing Google Business Profile.ChatGPT can help you create content, but don’t depend on it to get you 100% of the way there.We also discuss:* How to account for the numerous updates to Google’s algorithm each ye...

2023-09-2612 min

A Brighter Web | Grow your business with digital marketing The 7 Top Skills Every Marketer Must HaveWe’ve talked about several skills marketers need in previous podcast episodes. Now, let’s bring it all together and give an overview of the seven most important skills we all need to hone. Which ones do you need to work on? Planning: Just going out and “doing it” will likely end poorly. Get a strategy. Writing: It’s the key to great communication and creating great content. Consistency: Pushing hard on social media for a week won’t do much. Keep it up. Learning: Marketing is always changing, so you must stay infinitely curious. Testing: Some things work well, a...

2023-09-1413 min

A Brighter Web | Grow your business with digital marketing How Guest Contributions Can Extend Your Marketing ReachCreating your own marketing channels is a valuable practice. However, you can reach new audiences and gain extra credibility by sharing your content on other people’s platforms. These guest contributions have their own pros and cons, which we’ll discuss here. What do we mean by guest contributions? Sharing content on a platform that you don’t own. It’s like public relations (earned media), but it’s with other content creators. What kind of content or platforms can you contribute to? Blogs Podcasts YouTube channels Social accounts What are the benefits to contributing as a guest? You don’t...

2023-08-3112 min

A Brighter Web | Grow your business with digital marketing B2B vs B2C: Why They’re More Similar Than You ThinkMarketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, they’re not as different as you might think. Listen in as we compare and contrast these two types of companies (plus a few more). What are the biggest differences between B2B & B2C marketing? In case of acronym confusion, “business to business” and “business to consumer”. B2B would be the company trying to sell cups to Starbucks. B2C is Starbucks marketing to consumers. Why is it helpful to distinguish between th...

2023-08-1712 min

A Brighter Web | Grow your business with digital marketing Maximize Customer Testimonials and Case Studies For Your BusinessCustomer testimonials and case studies are everywhere within marketing. But what’s the difference between these two things, and how can your business use them? Let’s unpack how to maximize your customer stories. What’s the difference between testimonials and case studies? Testimonials are direct quotes from your customers, clients, or vendors. Case studies are more in-depth examinations of a specific project with a client. Testimonials are better to be short; case studies can be longer. Why are both important in marketing? People trust others more than what businesses say about themselves. Keep in mind, that even testim...

2023-08-0311 min

A Brighter Web | Grow your business with digital marketing A Special 50th Podcast Episode!We did it—we made 50 episodes of the podcast! Since most podcasts never make it past episode 3, we figured this was a time to reflect back on what we’ve learned so far and how we made it this far. Thank you for being a listener of the Brighter Web Podcast! Most listened-to episodes Getting Found Online with Search Engine Optimization (SEO) Keeping Up With Key Business Metrics Keeping Your Email Marketing Legit 5 Parts of a Clear Business Messaging Strategy 10 Things You Need to Do Before Launching a Website Some of our favorite episodes Why we never send cold...

2023-07-2015 min

A Brighter Web | Grow your business with digital marketing A Deep Discussion about Dealing with Digital DistractionsBuzz, buzz, buzz. No, it’s not a bee, but it’s equally as distracting—it’s another digital notification that’s pulling you away from your other priorities. Dealing with digital distractions is a daily dedication, but one we all must definitely deal with. What are digital distractions? Pings Rings Beeps Buzzes The constant stream of notifications that break our concentration What are some examples? Email notifications Slack pings Text messages Phone calls Status updates Social media notifications App badges News alerts Amber alerts Why are these problematic? They break our focus and keep us in shallow work Peopl...

2023-07-0614 min

A Brighter Web | Grow your business with digital marketing Make Your Marketing More Sustainable with Evergreen ContentConstantly cranking out new marketing content gets exhausting quickly. Using evergreen content that can be recycled makes the content marketing rat race a little more sustainable. Here’s some approaches for how to create and use evergreen content in your business. What is evergreen content? Topics that you can talk about at any point during the year Different from timely content that’s only relevant for a short period Evergreen content might change over time, but has a long shelf life Why is this beneficial? It saves you from having to constantly generate new content It reinforces the most...

2023-06-2208 min

A Brighter Web | Grow your business with digital marketing Taking Control of Your Online Business ReviewsOnline reviews are often trusted more than other forms of marketing because they come from neutral third-party sources. You can’t fully control your brand’s reputation, but you can respond to negative reviews and encourage positive feedback. Why are online reviews helpful? People trust objective parties more than your brand People use online reviews before they make a purchase These online sites make you more discoverable online How can you get started taking control of your reviews? Search for your brand name online Claim all of the online review sites you can find Audit the information to ensu...

2023-06-0815 min

A Brighter Web | Grow your business with digital marketing Connecting Digital and Traditional Marketing ChannelsBelieve it or not, there’s more to marketing than digital media. Websites can coexist with billboards, and email doesn’t replace direct mail. The best marketers learn how to leverage both of these types of marketing to work together. Why should people care about non-digital channels? Because some can be effective. Not everything can (or should) be digital. You should have a balance of offline, too. While we’re a digital marketing firm, our main goal is to do whatever is best for our clients. If that means using offline methods, so be it. What are examples of offline...

2023-05-2509 min

A Brighter Web | Grow your business with digital marketing Creating Effective Video Content For Your BusinessIf you’ve ever been on the internet, you’ve probably seen some video content—it’s everywhere. Some platforms—like YouTube and TikTok—are completely video based. There’s a reason why video content is so effective, but it’s not that easy or cheap for every business to create quality videos. This episode is your guide to understanding video and where to get started. Why is video so popular with digital content? Video is dynamic. It’s easy to consume (but difficult to create). Video creation is exploding which means there’s a plethora to consume. Video feels more per...

2023-05-1112 min

A Brighter Web | Grow your business with digital marketing The WordPress Magic CheckboxThere aren’t many magic bullets or quick fixes in digital marketing—but there are a few. One of them is this surprisingly powerful and sneaky checkbox in the backend of every WordPress site. Here’s how that Magic Checkbox works and why you should probably avoid it. Today on the Brighter Web Podcast, we’re talking about the WordPress magic checkbox. We did an episode on the Magic Email, and this is another magical episode. We call it that because it’s a surprisingly simple fix that can generate nearly instant results. What is the magic chec...

2023-04-2706 min

A Brighter Web | Grow your business with digital marketing Why We Never Send Cold EmailsDoes anyone like being interrupted by unsolicited promotional emails in their inbox? Because that’s what cold emails are—and they’re not the only form of cold marketing. Let’s talk about why we don’t like cold emails and discuss some better alternatives. Why we don’t like cold emails They’re an interruption in a place you don’t want to be interrupted. They feel like an invasion of privacy. They don’t stop even after being ignored. It’s frowned upon by email service providers. Why do people send cold emails? Because it sometimes works (at a large sc...

2023-04-1310 min

A Brighter Web | Grow your business with digital marketing Writing Perfect Marketing HeadlinesWe won’t bury the headline for this episode—because that’s how important headlines are. Unfortunately, they’re often overlooked and underrated in digital marketing. We’ll help you craft more effective headlines with a few ideas and suggestions. We don’t want to bury the headline, so that’s exactly what we’re talking about. Whether its a website or an email, we spend ages on design and body copy—only to mail in the headline at the last minute. But often, that should be the first thing we think about and refine. Headlines are underrated. Pe...

2023-03-3010 min

A Brighter Web | Grow your business with digital marketing The Future of AI and Digital MarketingAre the robots coming for our jobs? Artificial intelligence is nothing new, but new innovations are pushing AI to the forefront of digital marketing. Businesses will need to adapt to how new machine-learning tools are changing how we do online promotions. Welcome to the future of marketing. Why are people so excited about AI? It makes hard tasks quick and easy. There are some amazing use cases, for example: “write 500 words about the Civil War at a second grade reading level in the style of The Rock.” It’s fun! How does AI impact marketing? It can generate conten...

2023-03-1611 min

A Brighter Web | Grow your business with digital marketing How to Write a Book For MarketersMost people say that they’d like to write a book one day, but few ever do. Book publishing is a challenging but rewarding process that too few get to experience. Luckily, one of our co-hosts has firsthand experience to share with any marketer or business leader looking to write a book. Our co-host Robert Carnes has written three books, including his latest book The Story Cycle, all about storytelling for businesses. He shares his insights on the process of writing a book and how it’s more achievable than you might imagine. Writing the book Choo...

2023-03-0211 min

A Brighter Web | Grow your business with digital marketing Getting the Most out of Marketing ConferencesSpeakers. Sponsors. And swag. Who doesn’t love getting to go to a good conference? But with so many events to choose from, how do you pick the right ones and make the most of the experience? Let’s do a deep dive into the wide world of marketing conferences. This is related to a recent episode we did about continuing education for marketers. We wanted to take a deeper look at learning from conferences & events. Choosing Which Conferences to Go to Cost: charging people actually helps more people show up Location: can you afford to trav...

2023-02-1612 min

A Brighter Web | Grow your business with digital marketing Marketing Basics for Nonprofit OrganizationsNonprofits are unique organizations for many reasons, including how they approach marketing. This can be both a benefit and a challenge for the professionals marketing for nonprofits. Let’s take a look at what makes charities different and how they can make the most of their digital marketing. What makes nonprofit marketing different? Your organization has a mission Closely tied with fundraising. Sometimes slower to adapt to technology Organizations more willing to share with each other. Less competitive. What challenges do nonprofit marketers face? Limited budget & resources. Marketing is viewed as overhead. Limited staff. Even large nonprofits tend to...

2023-02-0212 min

A Brighter Web | Grow your business with digital marketing 10 WordPress Plugins Every Website NeedsWhen it comes to WordPress plugins, less is more. You don’t want to bog down your site with too many plugins, but you also need a few to help with your site’s functionality. Here are 10 of our favorite plugins to help your WordPress site operate smoothly. Security and Spam Content wins, and just producing solid content and keeping your site safe is the key. Akismet: filter for spam comments BlogVault: site backups ManageWP: a single dashboard for handling multiple sites Search Engine Optimization You can’t depend on these exclusively for SEO, but they c...

2023-01-1915 min

A Brighter Web | Grow your business with digital marketing Finding the Best Note-Taking TechniquesWe encounter so much information daily—it’s easy to get lost or confused. One of the best ways to combat this is to have a good note-taking approach. But how do you take effective notes and keep them organized enough to be useful? Why is it valuable to take notes? Our brains are quite fallible. We work hard to keep it strong, and you can still forget things. Notes are a great way to know what was said, and what that meant to you at the time. What can you take notes for? The two big ones are...

2023-01-0513 min

A Brighter Web | Grow your business with digital marketing Professional Development Made Simple For Digital MarketersThe best marketers are constant learners. We must keep up with plenty of trends to remain relevant. To help with that, let’s take a look at the six most popular ways to stay on top of digital marketing professional development. Why is learning important for marketers? It’s always changing. There are no experts. It keeps you sharp and curious. You can be more well-rounded. 1. Books Books are undervalued. Expand your definition of reading: audiobooks count, too. A few reading suggestions:This is Marketing by Seth Godin How to Write Copy that Sells by Ray Edwards Marketing Made...

2022-12-2217 min

A Brighter Web | Grow your business with digital marketing Building a Robust Business Website StrategyDid you create a strategy before building your business website? Perhaps you skipped this step to save time or because you weren’t sure why it was needed. However, creating a website without a strategy can leave it aimless and ineffective. Let’s talk about why you need a website strategy and what it should look like. Why is it important to have a strategy before building a website? So you build the website for the right reasons. A common way to spot strategy-less sites were clearly built for the business, not their customers. Think about what information your...

2022-12-0811 min

A Brighter Web | Grow your business with digital marketing Setting Achievable Marketing Goals in the New YearWhat are your business goals in the new year? You don’t have to wait until January to set new goals—but you should take the time to make sure these goals are effective. Join us as we examine the best way to set goals for your marketing this year. Why is proving ROI in marketing so difficult? It can be hard to follow multiple visits all the way down to your bottom line. Increasing likes and followers is nice, but how does that help you? There are any number of marketing touches that can lead to new busi...

2022-11-2411 min

A Brighter Web | Grow your business with digital marketing Why Email is the Most Underrated Marketing ChannelWhy is email underrated? People take email for granted. It’s kind of boring and reliable. It’s been around forever and most people have it. There are plenty of people who do email poorly. We talked about spammy email in a previous episode. Why is email so valuable? You own your list. Not the platform it’s on. Deliverability is high. Assuming you do email the right way. Open rates are much higher than social reach rates. It’s media rich—meaning you can include links and visuals. Automation is much easier to accomplish—also talked about this in another epis...

2022-11-1012 min

A Brighter Web | Grow your business with digital marketing The Magic EmailWhat is the magic email? It’s a way to get people’s attention in their inbox, but it’s kind of a last resort. I (Mickey) heard about it from Blair Enns (2Bobs podcast). The email is simply this: “Since I have not heard from you on this, I have to assume your priorities have changed.” When do you use it? When all else has failed. This is your Hail Mary. After you’ve tried connecting with the person multiple times. For example, Mickey reached out to a person five times with no response before sending the...

2022-10-2708 min

A Brighter Web | Grow your business with digital marketing How Do I Identify My Business’ Audience?Why is it important to know your audience? Why waste time communicating with someone else? Talk to people who you’re relevant to Every business exists to serve people; even if you’re B2B What are mistakes businesses make with their audience? Thinking everyone is their audience; the more focused, the better Not fully understanding their audience; don’t make dumb assumptions Not staying focused on the audience; it’s not about you, it’s about them How can we figure out who our audience is? Think about the people you serve? Who are your best customers? Figure out what they...

2022-10-1311 min

A Brighter Web | Grow your business with digital marketing Is Twitter Worth My Business’ Time?Quick—describe Twitter in less than 140 characters. It’s not easy to be succinct, but that brevity is one of the major advantages of Tweeting. Twitter might be great for influencers or debating politics, but does it have a place in business marketing? #GoodQuestion How is Twitter different from other social platforms? It’s more short form, micro posts with limited characters It’s more focused on trending news content Visual content still performs well, but it’s not entirely focused on that Twitter is simpler because it has less of the added features of Facebook How can Twitter wo...

2022-09-2913 min

A Brighter Web | Grow your business with digital marketing Using Sitemaps and Wireframes For Better WebsitesIf you’ve ever built a website before, you’ve probably heard about sitemaps and wireframes. But perhaps you’re not familiar with either, or why they’re important for custom website development. Let’s unpack the role sitemaps and wireframes play in creating websites and why to consider using both. What is a sitemap? A sitemap is a flowchart depicting the pages that need to be created for your site. Essentially like mapping out the chapters of your book before you start outlining the content. Can you start building pages with a sitemap? Like a book or...

2022-09-1508 min

A Brighter Web | Grow your business with digital marketing How to Tell Stories in Your BusinessStorytelling is a term plenty of business leaders use—but are they actually prepared to tell stories? Finding the right stories in your company is one of the biggest challenges. In this episode, we’ll discuss what business storytelling looks like and where you can begin. Why is storytelling worth it for businesses? Stories are far more captivating than data or information They create an emotionally-charged experience that people remember Effective businesses invite their audience to imagine themselves as part of the story What are the 4 things that every story has? Context: setting and platform Character: the perspective of t...

2022-09-0112 min

A Brighter Web | Grow your business with digital marketing Using Personality Assessments at Your BusinessPersonality tests are more than just Buzzfeed time-wasters. They can be tools for understanding coworkers, building better teams, and becoming more self-aware. So which personality assessments are the most helpful and how do they apply to marketing? Show Notes What are some of the personality assessments out there? Myers Briggs: 16 personalities with 4 different categories Enneagram: 9 personalities DISC profile: Dominance, Influence, Steadiness, Conscientiousness Right Path: 16 blended profiles Strengths Finder: several different strengths ranked How does GreenMellen get into using personality assessments? We have always been a team of do-ers. We get things done, we are task-oriented. This was great...

2022-08-1812 min

A Brighter Web | Grow your business with digital marketing Balancing Remote Work with In-Office WorkRemote work has been around for decades, but a global pandemic and booming technology have allowed for working from home to become more commonplace. But is this practice a fad or the future of work? How do businesses handle this changing landscape of work? Is this the desirable benefit some people think it is? Is it the future or a fad? Depends largely on the industry. Some businesses are able to get away with it more than others. It can also be individual. Some people are more productive at home than the office. How have we made this...

2022-08-0413 min

A Brighter Web | Grow your business with digital marketing What’s the Difference Between Inbound vs Outbound Marketing?There are two basic approaches to business marketing: inbound and outbound. Outbound means going to your audience, while inbound refers to attracting your audience to your brand. There are pros and cons to each approach, but the best marketers use a blend of both. What’s the Difference Between Inbound vs Outbound Marketing? Outbound is essentially pushing marketing messages out to an audience. This means going to the channels where they are and broadcasting to a broad group. Inbound flips that by trying to attract people back to your marketing channels. It’s usually about crea...

2022-07-2110 min

A Brighter Web | Grow your business with digital marketing Preparing to Migrate to Google Analytics 4Google Analytics is among the most useful free tools in digital marketing. But as of 2022, businesses must transition to the newest update—Google Analytics 4. Here’s how you can handle this change and make the most of it for your marketing. What is Google Analytics 4 and why do we need to move to it? 1995 - Urchin created 2005 - Purchased by Google, becoming Google Analytics. 2011 - New version 2012 - UA unveiled 2020 - GA4 How is it different from Universal Analytics—aka GA 3? It's hard to explain over audio, but there are two main things: Ins...

2022-07-0712 min

Modern Church Leader Why Storytelling Works in Church with Robert CarnesClick here to view the full show notes and transcript for this episode.Church leaders have long known the power of storytelling to communicate biblical truths, engage people’s hearts, and invite them into a relationship with God. But what is it about storytelling that makes it so effective? The answer: stories don’t just communicate facts; they communicate truths.A fact can be disputed, but truth cannot. And since we all want to live in alignment with truth, we find ourselves drawn in by stories that reveal truths about our own lives and G...

2022-06-2841 min

A Brighter Web | Grow your business with digital marketing 10 Ways Marketers Can Get Better at SelfcareSelf-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and listen to this episode. 3 reasons why self-care is important for marketers You do better work when you’re your best self Reduce stress and anxiety Avoid burning out 10 tips for better self-care 1. Take breaks during the day Download an app like WorkRave or Timeout. Take a one-minute break every hour. Look away from your c...

2022-06-2317 min

A Brighter Web | Grow your business with digital marketing 12 Tools Every Marketer Should UseThe only thing we love more than digital marketing tools is sharing them with others. They won’t replace your work, but they might just make it easier or save you time. We’ve compiled a list of our dozen favorite digital marketing tools that you should check out today! Tool recommendations are like the dessert of any conference presentation. So this episode is basically just a sugar rush of fun information of tools to test out and try. We’re not going to mention some of the more obvious ones you’ve already heard of like...

2022-06-0915 min

A Brighter Web | Grow your business with digital marketing Should My Business Have a Podcast?Podcasts are popular. The fact that you’re reading this or listening to this episode proves it. They’re not just for entertainment either. Podcasts can be great sources of information and building a brand. But not every business needs a podcast. Here are a few things to consider if you’re thinking about starting a podcast for your business. Show Notes Why are podcasts so popular? Podcasts are where blogs were 20 years ago. We’re slowly coming down from the boom. Plateauing in popularity. However, we expect that podcasts will still be popular in the near future. They’re...

2022-05-2613 min

A Brighter Web | Grow your business with digital marketing Staying On Top of Digital Marketing News & TrendsDigital marketing is constantly evolving and there’s always something new to learn. How do you keep up with the latest trends and news? It’s a neverending task that you’ll never fully tackle, but you can certainly still be more informed—even without overwhelming yourself. Here are five ways we like to stay up to date and in the know. First, let’s split out interesting news versus useful information. I enjoy interesting news, but it’s not super helpful. Interesting news: The new Android 13 beta is out, Elon Musk talking more about going to Mars, etc...

2022-05-1215 min

A Brighter Web | Grow your business with digital marketing Why LinkedIn is the Best Social Platform for B2B MarketersFacebook, Instagram, and TikTok might be the trendiest social media platforms (for now). But LinkedIn has been around longer than all of them and is a more reliable medium for B2B marketers. We’ve got some advice for how you can leverage LinkedIn for networking, learning, and growing your business. Why should companies, especially B2B companies, use LinkedIn? It’s the most prominent professional social networking site It’s a great way to network and learn information They earn money from more than just ads (so the ads are less in your face) It’s actually older th...

2022-04-2812 min

A Brighter Web | Grow your business with digital marketing Taking Control of Your Online Privacy & SecurityIf you do anything online, there’s always some risk that your privacy or data could be compromised. Hackers are a real thing, and so is identity theft. Thankfully, there are some simple steps you can take to protect yourself and your business online. Why does this matter? What’s the worst that can happen? Identity fraud Account hacked, like FacebookHacked ≠ Cloned Credit card information stolen Website hacked (and you might not even know it for a while) - episode 15 What are ways to keep your accounts and passwords safe? Use a password manager like Lastpass or Onepass Use st...

2022-04-1415 min

A Brighter Web | Grow your business with digital marketing Why Writing is the Most Important Marketing SkillNot everyone enjoys writing. However, it’s a crucial skill for anyone who works in marketing or hopes to grow as a business leader. Writing is central to clear communication and persuasion. Lucky for you, we have a few easily applicable tips for how to become a better writer. Why is writing important for marketing? Here are four reasons why writers make good marketers. Clear communication. It forces you to think about your audience and your core message. More compelling marketing. Writers keep things concise. They understand how to move people to action. Better content. Content is...

2022-03-2412 min

A Brighter Web | Grow your business with digital marketing 4 Reasons Your Business Shouldn’t Overlook Website MaintenanceThe work on your beautiful company website doesn’t end once you launch it. There’s still a lot of work that comes with maintaining the technical and content elements. However, this effort is well worth it to ensure your website is secure and represents your business well. Show Notes What happens if you don’t keep your website secure? It can get hacked... and you might not even know it It can crash It will be slow: Use a tool like GT Metrix to test your website speed Less likely to be listed on Google 4 St...

2022-03-1012 min

A Brighter Web | Grow your business with digital marketing Using Email Automation to Scale Your BusinessWhat are email automations?Automated workflows that communicate with your audience They're triggered based on pre-set criteria Used in most email marketing platforms like Mailchimp & Active Campaign Sometimes called a customer journey, because that's what they follow Why use email automations?Help you scale your work: setup one time and then optimize over time They personalize the experience for your audience However, they can also get very complicated very quickly Forces you to think through what steps your audience takes Create consistency so you're not having to constantly churn out content Nurtures your audience over time and warms them up...

2022-02-2411 min

A Brighter Web | Grow your business with digital marketing Finding and Tracking New Client LeadsFinding Clients 1. Referrals How can you encourage and appreciate your referral sources? This could be from other clients or business partners. Refer back: this makes you look better to the potential client, too. Using a gift tool like Thnks to surprise and delight. 2. Networking Business associations Professional groups: eg. AMA, Chamber Conferences: We've got a lot of work from these kinds of groups over the years, but mostly as referrals further out. 3. SEO Let your website work for you More passive than active What if this isn't generating the right clients? Tighten your messaging. Ask more difficult questions on your...

2022-02-1011 min

A Brighter Web | Grow your business with digital marketing Keeping Up With Key Business Metrics1. Website trafficFor us, it's mostly checking for red flags. Basically, that’s any spikes in traffic, either good or bad. 2. Engagement ratesThis specifically refers to social media. Engagement is when someone actually interacts with your posts. Actions like sharing or commenting are always more valuable. 3. Sales PipelineWe'll talk more about this in our next episode. This is a leading indicator for GreenMellen. This is similar to a marketing funnel to track a customer's progress. 4. Click-through ratesThis specifically applies to email marketing. Clicks are more valuable than opens, which aren’t as reliable. Follow the users back to your website to watch...

2022-01-2715 min

A Brighter Web | Grow your business with digital marketing Maximizing Your Work ProductivityWhat is the goal with productivity?Make the most of time Not just to stay busy Keeping your mind like water is a key to staying productive. Email productivityIs Inbox zero a realistic goal? Emails aren't messages, they're actions Task managementTask management systems: Asana, Clickup, Teamwork Hundreds of Ways to Get S#!+ Done—and We Still Don’t (Wired Magazine article) Block off time on your calendar to get work done Taking notesDisposable notes —> trusted systems. What are the best ways to take notes? Deep workDeep Work by Cal Newport Mickey is better about "deep study" than deep work. Things...

2022-01-1312 min

A Brighter Web | Grow your business with digital marketing 10 Books Every Marketer Should ReadMickey's List Think Again by Adam Grant Getting Things Done by David Allen The Go-Giver by Bob Burg How to Take Smart Notes by Sonke Ahrens Steve Jobs by Walter Isaacson Robert's List Creativity, Inc. by Ed Catmull Building a Story Brand by Donald Miller Everybody Writes by Ann Hadley Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Deep Work by Cal Newport Other Book Suggestions This is Marketing by Seth Godin Outliers by Malcolm Gladwell Essentialism by Greg McKeon Thinking, Fast and Slow by Daniel Kahneman Atomic Habits by James Cl

2021-12-3015 min

A Brighter Web | Grow your business with digital marketing Is Blogging Even Relevant Anymore?We're taking a look at the state of blogging as we head into 2022. Mickey Mellen has been blogging every day for more than a year. He’s following Seth Godin's advice that everyone should blog, every day. It seems crazy, but it's largely not for the reasons you think. Here’s why to blog daily: Writing daily helps you grow yourself and your thoughts. There are some SEO benefits, but that's secondary. Really, it helps open your eyes to the world, and then really unpack what you see. So businesses should blog daily too? Almos...

2021-12-1614 min

A Brighter Web | Grow your business with digital marketing Keeping Your Email Marketing LegitThere are three main reasons why you should care about email legitimacy. Legality: don't get sued Deliverability: Email inboxes are more limiting. User experience: build customer loyalty CAN-SPAM is the main legislation for email marketing in the United States. It stands for The Controlling the Assault of Non-Solicited Pornography And Marketing Act in 2003. Fair warning, there are a bunch of acronyms in this episode. Here are 7 things to know about CAN-SPAM. No misleading info in the header. (From, to, reply to) No deceptive subject lines. Tell recipients where you're located. Usually in the footer. Le...

2021-12-0216 min

A Brighter Web | Grow your business with digital marketing Why You Should Bother With Website AccessibilityWebsite accessibility is an often overlooked, but vitally important part of effective website development. Accessibility is essentially making sure that ALL users can consume the content on your website, even if they have disabilities (such as vision impairment) that could make it difficult. There are more people who There are at least three reasons why you should address accessibility on your website. Naturally improve your SEO Avoid unnecessary Lawsuits It’s the right thing to do. What are some practical ways to improve your website’s accessibility? Don’t use an acces...

2021-11-2513 min

A Brighter Web | Grow your business with digital marketing Boost Your Content Marketing with a Content CalendarOn this episode of the podcast, we're examining a tool every digital marketer should use: a content calendar. Why should we use them? 6 reasons to use a content calendar Manage more content. Don’t try to juggle everything manually. Be more intentional about content. Be proactive, not reactive. See how content works together. Align your strategy over multiple channels. Get the timing right. Manage time, date, and cadence. Stay consistent. Avoid those content dead spaces. Give yourself more margin. Prevent yourself from burning out. Ultimately, the content calendar is meant to help you out. It ca...

2021-11-1109 min

A Brighter Web | Grow your business with digital marketing Using Growth-Driven Design to Build Better WebsitesCompany websites can take a long time to create and cost a major piece of your marketing budget. What if there was a quicker and cheaper way to build a website that was also more responsive to your audience’s needs? That’s the idea behind Growth-Driven Design, a more modern way to build websites. Growth-Driven Design is a very different approach to web design, more of an iterative approach rather than one big swoop. They have a full course at Growth-Driven Design.com. There are three main phases:Strategy with user research Build starting with a launch pad ...

2021-10-2809 min

A Brighter Web | Grow your business with digital marketing Why Should My Business Care About Marketing Funnels?A marketing funnel is essentially a path for how users could interact with your marketing content as they move closer to becoming a customer with your business. For example: A business might be found through a search engine by a potential customer. The customer lands on their website and reads a blog post on the topic they searched for. They then download a related free PDF resource. This means giving up their email address to get the resource and join the mailing list. This drops them into an automated welcome series of emails After the first thre...

2021-10-1413 min

A Brighter Web | Grow your business with digital marketing 10 Things You Need to Do Before Launching a WebsiteWe have 55 things on our official website launch list, but this is the top 10 things to check when you launch a site. Set WordPress to allow indexing: Settings —> Reading: "Discourage search engines from indexing this site" Make sure Analytics is installedAdd launch date to Analytics as a "shared annotation" Along with any other tracking software, like FreshMarketer or CrazyEgg Add new site to Google Search ConsoleListen for issues Make sure to submit your new sitemap Make sure test blog entries have been removed. Remove "uncategorized" category. Check time zone settings: eg. New York vs GMT -5 Make sure po...

2021-09-3014 min

A Brighter Web | Grow your business with digital marketing 5 Parts of a Clear Business Messaging StrategyA messaging strategy is a filter to figure out the right words to say to the right people. The 5 components of any effective messaging strategy are: Audience: who are you trying to do business with? Problem: what is their issue? Solution: how can you help them? Credibility (Guide): why should they trust you? Action: what do they need to do to get started? So where does all of this go? Use this as a filter for all of the content you create. It should be your internal guide as a team to produce a consistent b...

2021-09-1610 min

A Brighter Web | Grow your business with digital marketing Getting Found Online with Search Engine OptimizationSEO is a key strategy for having your business discovered online. But what is SEO and how do you take advantage of it? SEO is more than just flipping a switch on your website—it’s a long-term, intentional strategy. But getting some of the basics right are easier than you think. SEO stands for Search Engine Optimization. That refers to organic search results compared to paid search. Google doesn't really change the rules very often so don't overthink it. Great content will get you a long way. Three main areas to focus on for...

2021-09-0213 min

Profit and Impact EP 10. MICKEY MELLEN: The Best Of The BasicsIf your plan for the future is looking a little wobbly right now, you’re not alone - even if the structure you were leaning on has tumbled like a house of cards. All you really need is the right foundation to start rebuilding, and sometimes that foundation just happens to be made out of code. As we all know, the internet has presented unlimited opportunities for entrepreneurs, and that’s no exaggeration. You can sell literally ANYTHING as long as you have a solid foundation of coding skills and a little business knowledge… Right? Well, that might be true in theor...

2021-07-1534 min

Uplink Marketing Podcast Connectedness & Technology with Mickey Mellen (@mickmel)Mickey Mellen Mickey is the founder and partner of GreenMellen Media and is regarded as the token “tech guy” around the office. With over 14 years of WordPress experience and a passion for helping others, you will often find Mickey leading a North Atlanta-based MeetUp, A Brighter Web. Micky is highly involved in social media and knows the ins and outs of everything from Facebook to Search Engine Optimization and has spoken at many events around the country. You can also find Mickey coaching his daughter’s soccer team, playing softball or enjoying ice cream with his two girls and wife, Kelly.

2021-07-1233 min

The Businessology Show Agency Recovery Series with Mickey and Ali of GreenMellen MediaJason Blumer welcomed Mickey Mellen and Ali Green of GreenMellen to this fourth episode in the Agency Recovery Series! Mickey and Ali share how the market has changed for them and how that has adjusted the ways they serve their clients. They also discussed how their niche hasn't involved picking a particular industry, but rather defining their ideal client. And how this position has uniquely prepared them for the challenges this year held. This episode is part of a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and...

2020-12-3034 min

808 Podcast #743 Mickey Mellen - GreenMellenMickey Mellen the Partner and Technical Director of GreenMellen tells you how to not waste time. Always interact with clarity, brevity, and responsiveness. You can check him out at https://www.GreenMellenMedia.com/

2020-12-1805 min

WP Elevation WordPress Business Podcast Episode #202: Grow Your Digital Marketing Agency with Micky MellenWhat does it take to build a successful digital marketing agency from the ground up? On this week’s episode we are joined by Mickey Mellen, who is a veteran WP developer and co-founder of GreenMellen Media. We talk about choosing your niche, hiring, vetting clients, making sales easy, and much more. This episode is a must-listen for anyone who dreams of going from freelancing to running a successful digital agency. Tune in to this week’s episode of the WP Elevation Podcast to learn how Mickey made it happen! Introducing Mickey Mellen Mickey Mellen is the...

2019-02-1834 min

Clarity from Complexity on Trailblazer FM™ with Lee Matthew Jackson Agency Life Series - Mickey Mellen and Ali Green – GreenMellen - S21-E07Meet Mickey Mellen and Ali Green from GreenMellen. GreenMellen is the digital marketing arm of your company that fills the void within your marketing strategy. They provide website, branding, design and messaging solutions to make your company’s digital presence meet today’s expectations. By uncovering the unique personality of each brand they work with, they’re able to create a digital environment that personifies those characteristics and refines the user experience. Full show notes here: https://agencytrailblazer.com/podcast/agencylife-series-mickey-and-ali-greenmellen Our sponsor: Cont...

2018-09-1227 min

The Businessology Show Agency Team Building with Mickey Mellen of GreenMellen MediaMickey Mellen shares how he and his partner, Ali Green, started their agency and how they work as partners. He also shares the role of risk in their decisions, why they have chosen to keep their team at its current size, and how they hire.Also hear Mickey's passion for the design community and why he began hosting meetups in the Atlanta area to build community with those who are normally competitors.

2017-10-1532 min