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The Roots Podcast by 12 Oaks Senior LivingOptimizing Senior Living Performance: The CRO’s Role in Driving Growth and Sustained 90% OccupancyIn this episode of The Roots Podcast by 12 Oaks, host Greg Puklicz, President of 12 Oaks, sits down with Chief Revenue Officer Aaron Catoe to explore the evolving role of the CRO in today’s senior living landscape. Together, they dive into the strategies behind driving sustainable growth, optimizing team performance, and achieving and maintaining 90% occupancy across communities.
From the power of emotional intelligence and relational dynamics to the importance of aligning leadership with operational excellence, this episode offers practical insights and a deeper look into the leadership mindset that fuels success at 12 Oaks.
Produced by So...2025-07-2119 minThe Roots Podcast by 12 Oaks Senior LivingSenior Living Management Outlook for 2025In this special year-end episode of The Roots Podcast by 12 Oaks Senior Living, CEO Dick Blaylock sits down with President Greg Puklicz to recap a remarkable 2024 and discuss what lies ahead. Together, they celebrate 40 years since the inception of 12 Oaks, highlighting milestone accomplishments, including impressive occupancy gains, advancements in high-touch management, and the rollout of a new EHR system with August Health. They also share key initiatives for 2025, focusing on expanding value-based care, building a data warehouse, and responsibly growing the portfolio. Join us as we look back on the successes of 2024 and get inspired for the future of...2024-12-0214 minThe Roots Podcast by 12 Oaks Senior LivingHow 12 Oaks Symphony of Life Program Enhances Memory Care with Natalie KunkelNatalie Kunkel, Solutions Consultant, joins Greg Puklicz, President of 12 Oaks Senior Living, to discuss the Symphony of Life program, a specialized approach to care for residents with cognitive challenges. They discuss how the program was developed to improve resident engagement and independence through a holistic, community-wide strategy. Natalie explains how team members are trained through a virtual dementia experience to build empathy, and how personalized support plans help maintain resident dignity and wellness.
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Subscribe to...2024-11-0414 minThe Roots Podcast by 12 Oaks Senior LivingUnlocking Better Outcomes: The Shift to Value-Based Care at 12 Oaks Senior LivingTerese Corbin, Vice President of Care and Compliance, joins Greg Puklicz, President of 12 Oaks Senior Living, to discuss the transformative impact of value-based care in senior living. They explore how this approach emphasizes proactive wellness management, leading to better health outcomes, longer resident stays, and overall satisfaction while maintaining cost-effectiveness through coordinated services like August Health.
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2024-10-0712 minThe Roots Podcast by 12 Oaks Senior LivingPortfolio Update: Navigating Growth and Success in Senior Living OperationsPaul Wang, Vice President Asset Management, joins Greg Puklicz, President of 12 Oaks Senior Living, to discuss 12 Oaks Senior Living’s rapid growth, successful management of distressed communities, and their outperformance of budget expectations. They also explore future market opportunities, with 12 Oaks poised to capitalize on increasing demand for senior housing and regional expansion.
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2024-09-0914 minThe Roots Podcast by 12 Oaks Senior LivingOutpacing the Industry: How 12 Oaks Senior Living Continues to Lead in Sales and Occupancy MetricsAaron Catoe, Senior Vice President of Operations, and David Ensor, Vice President of Sales and Marketing, join Greg Puklicz, President of 12 Oaks Senior Living, to discuss 12 Oaks’ successful sales and marketing strategies and demonstrate how these strategies have led to significant occupancy growth across their communities.
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2024-08-1917 min
Foresight RadioForesight 5: Greg Puklicz - Growth Strategies in Senior LivingThis week, Steve chats with Greg Puklicz, The CEO of 12 Oaks Senior Living, about their company's growth strategies and the future of Senior Living.2024-08-0505 minThe Roots Podcast by 12 Oaks Senior LivingSales and Marketing Excellence at 12 OaksAaron Catoe, Senior Vice President of Operations, and David Ensor, Vice President of Sales and Marketing, join Greg Puklicz, President of 12 Oaks Senior Living, to delve into their approach to sales and marketing. Aaron and David address how connection, mindset, and care impact their outcomes.
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2024-03-0416 minThe Roots Podcast by 12 Oaks Senior LivingAnn Bargeron on Owner-Operator Alignment for A Thriving Senior Living InvestmentAnn Bargeron, Senior Housing and Real Estate Leader, joins Greg Puklicz, President of 12 Oaks Senior Living, to discuss the importance of owner-operator alignment to create thriving senior living communities, especially those in need of CapEx investments.
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2024-02-0524 minThe Roots Podcast by 12 Oaks Senior Living12 Oaks Deep Dive with Dick BlaylockDick Blaylock, Founder and CEO of 12 Oaks Senior Living, shares with President Greg Puklicz, how he entered into the family business of senior living and how 12 Oaks’ core values shape the trajectory of their communities, team members, and the company’s future.
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2024-01-0813 minThe Roots Podcast by 12 Oaks Senior LivingPortfolio Update with Paul Wang2023 has been shaped by phenomenal growth for 12 Oaks Senior Living. Listen to Greg Puklicz discuss 12 Oaks’ approach to revamping communities in the middle market with Paul Wang, Vice President of Asset Management.
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2023-10-1615 minThe Roots Podcast by 12 Oaks Senior LivingHow the Solutions Team Adds Value to 12 Oaks Senior LivingListen to Greg Puklicz, President of 12 Oaks, and Eilleen Aldridge, Vice President of Solutions, discuss how 12 Oaks’ communities have increased resident retention and referrals through the Symphony of Life program and how their “sit in a seat” model provides continuity in leadership roles.
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2023-09-1819 minThe Roots Podcast by 12 Oaks Senior LivingHow 12 Oaks Senior Living Supports CommunitiesKelli Sawyer, VP of Accounting, and Erika Robledo, Human Resource Manager, join host Greg Puklicz to discuss the ways in which 12 Oaks approaches their communities with support through a variety of avenues. Both Kelli and Erika dive into how they came up through the 12 Oaks ranks, and what their departments do to build valuable team culture.
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2023-08-0714 minThe Roots Podcast by 12 Oaks Senior LivingOperations OverviewLori Jones, Chief Operating Officer, joins host Greg Puklicz to discuss how 12 Oaks has overcome senior living operation challenges involving staffing, occupancy, and revenue. Lori has over 25 years of experience in senior housing operations and as a Registered Nurse brings a unique perspective to the conversation.
This episode was recorded at the NIC Spring Conference.
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2023-06-0517 minThe Roots Podcast by 12 Oaks Senior LivingLeading the Way to a Successful Community: Leadership TopicsJoin Greg Puklicz, host of The Roots Podcast by 12 Oaks Senior Living, along with Aaron Catoe, Senior Vice President of Operations, as we hear about the importance of leadership in senior living operations. Aaron’s passion for his team members and residents is evident in his commitment to the industry and profession. As the Senior Vice President of Operations, he’s perfectly positioned to share some very informative thoughts on leadership in senior living community operations, especially what makes strong leaders and how to develop strong leaders.
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Follow 12 Oaks Seni...2023-05-0116 minThe Roots Podcast by 12 Oaks Senior LivingIntroduction EpisodeJoin Greg Puklicz, host of The Roots Podcast by 12 Oaks Senior Living as we hear about the character, competency and care that is required to successfully manage senior living portfolios. Greg’s industry knowledge and passion for his team members and residents is evident in his commitment to senior living operations. Through each episode, listeners will hear insights on third-party management, operational challenges and successes, addressing the labor challenges, building a culture where frontline staff want to work, and so much more.
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Bridge the Gap: The Senior Living PodcastBTG Christmas + Season 5 RecapCheers to a great year! What better way to round out Season 5 than with Bridge the Gap founders and hosts Josh Crisp and Lucas McCurdy sharing a recap of incredible moments in 2022.They feature Contributor Hosts Anthony Ormsbee-Hale, Julie Podewitz, Christy Van Der Westheizen, and Chris Heinz. This Series is sponsored by Peak Senior Living.Also catch features on podcast guests Greg Puklicz + Marcus Van Ameringen, David Schless, Charles Mann, Brian McWade, Tim Craig, Jodi Guffee, Matt Thornhill, Michael Bush, Larry Cohen, Pat Mulloy, Chris Brickler, Marc Middleton, and our friend Jay Allen.2022-12-2621 minBridge the Gap: The Senior Living PodcastBTG Christmas + Season 5 RecapCheers to a great year! What better way to round out Season 5 than with Bridge the Gap founders and hosts Josh Crisp and Lucas McCurdy sharing a recap of incredible moments in 2022.They feature Contributor Hosts Anthony Ormsbee-Hale, Julie Podewitz, Christy Van Der Westheizen, and Chris Heinz. This Series is sponsored by Peak Senior Living.Also catch features on podcast guests Greg Puklicz + Marcus Van Ameringen, David Schless, Charles Mann, Brian McWade, Tim Craig, Jodi Guffee, Matt Thornhill, Michael Bush, Larry Cohen, Pat Mulloy, Chris Brickler, Marc Middleton, and our friend Jay Allen.2022-12-2621 min
TransformGreg Puklicz, President of 12 OaksOwners and investors looking to execute on their strategies in 2022 would be wise to examine every facet of their operations to help drive net operating income (NOI) sooner rather than later -- and that all starts with the operator overseeing a community.
That's according to Greg Puklicz, who ascended to the president role at 12 Oaks Senior Living this year. As president, Puklicz is leading operations during an important time for the company and for the industry.
In this episode of Transform, learn:
- What Puklicz believes investors and owners are looking for in senior living operators
- How being turnaround...2022-02-0135 min
Bridge the Gap: The Senior Living PodcastChallenges and Opportunities from Regional Provider President Greg PukliczTexas-based operator Greg Puklicz, President at 12 Oaks Senior Living, encourages young professionals to jump into the industry and embrace the people in it.Powered by supporting partners OneDay, Propel Insurance, Enquire, LTC REIT, Solinity, and The Bridge Group ConstructionYouTube Instagram Facebook Twitter LinkedIn Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation - CapEx - Reposition Joshua Crisp, Founder Solinity; Senior Living Consultation - Management - Development - MarketingProduced by Solinity Marketing.Mention...2022-01-1721 minBridge the Gap: The Senior Living PodcastChallenges and Opportunities from Regional Provider President Greg PukliczTexas-based operator Greg Puklicz, President at 12 Oaks Senior Living, encourages young professionals to jump into the industry and embrace the people in it.Powered by supporting partners OneDay, Propel Insurance, Enquire, LTC REIT, Solinity, and The Bridge Group ConstructionYouTube Instagram Facebook Twitter LinkedIn Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation - CapEx - Reposition Joshua Crisp, Founder Solinity; Senior Living Consultation - Management - Development - MarketingProduced by Solinity Marketing.Mention...2022-01-1721 min