Shows
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsTariff Deferment & Inventory Strategy: Cash Flow Tactics for DTC BrandsIn this episode of the Seven Figures and Beyond E-Commerce Marketing Podcast, Greg Shuey sits down with Izzy Rosenzweig, CEO of Portless, to explore how e-commerce brands can regain control of their cash flow and inventory in an increasingly volatile global market. Izzy shares his evolution from running a brand dependent on traditional supply chains to building Portless—a next-gen 3PL that enables brands to ship products directly from Asia to customers worldwide. This model removes the need for warehousing, accelerates delivery, and frees up capital that would otherwise be locked in inventory sitting on the ocean or in st...2025-05-0928 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsThe Truth About High-Converting Ecommerce Sites (And Why Most Brands Get It Wrong)In this episode of Seven Figures and Beyond, Greg Shuey sits down with Ben Sharf, co-founder of Platter, to challenge the conventional thinking around what it actually takes to build a high-converting eCommerce storefront. Ben shares the origin story of Platter—how his pivot from a promising hockey career and a corporate consulting role during COVID led to launching a tech-enabled agency that has built over 150 Shopify storefronts. Through that experience, Ben uncovered a frustrating reality: even brands doing tens of millions in revenue are often using clunky, bloated tech stacks and struggling with basic usability and design decisions th...2025-05-0831 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsSmart Bundles, Higher Profits: Maximizing AOV Without Killing ConversionsDirect-to-consumer brands often obsess over lowering customer acquisition costs, but they’re missing a key lever for profitability: increasing average order value. In this episode, Greg Shuey interviews Saunder Schroeder, who shares a wealth of practical tactics for optimizing AOV—starting with smarter bundling strategies rooted in actual customer behavior. By leveraging tools like Shopify’s “items bought together” report, brands can create bundles that feel natural and valuable, which can raise AOV and even reduce CAC in the process.Saunder emphasizes the power of virtual bundles, especially for fast testing without complicating inventory. He also warns against re...2025-05-0133 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsTrump’s New Tariffs: What Every Ecommerce Brand Needs to KnowIn this episode of Seven Figures and Beyond, host Greg Shuey welcomes Greg Shugar—founder of The Tie Bar and owner of Beau Ties of Vermont—for a timely and eye-opening discussion on how newly imposed tariffs are threatening the future of small and mid-sized DTC brands. With tariffs on Chinese imports surging to as high as 145%, Shugar explains that these aren’t just duties—they’re effectively embargoes, crippling supply chains and forcing business owners to rethink how and where they manufacture. For brands relying heavily on Chinese factories for soft goods, the financial impact is immediate and significan...2025-04-1732 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsBeyond ROAS: How Smart Marketers Win With Google Ads In 2025In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with paid media expert Kelsey O'Rourke to break down what brands need to know about Google Ads in 2025. Kelsey debunks the common misconception that Google Ads, particularly Performance Max (PMax), is fully automated and requires little oversight. Instead, she explains how many brands and agencies misuse PMax by failing to exclude brand searches, which artificially inflates ROAS while masking the true cost of acquiring new customers. She stresses the importance of structuring campaigns correctly—leveraging PMax for prospecting while using standard search and sh...2025-03-0739 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsBeyond Google: How to Drive Brand Awareness & Sales from Alternative ChannelsIn this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Kevin Indig, a seasoned growth advisor who has worked with top brands like Shopify, Reddit, and Dropbox. Their conversation dives into the need for eCommerce brands to expand beyond Google and traditional social media, leveraging alternative channels such as YouTube, Reddit, and online communities. Kevin explains how Google’s evolving landscape has made organic growth more challenging, pushing brands to rethink their acquisition strategies. He highlights the importance of building authentic relationships within niche communities rather than relying solely on search traffic or...2025-03-0135 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsFix Your Funnel: Simple CRO Strategies to Convert More CustomersIn this episode of the 7 and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Anthony Morgan, founder of eNavi, a Shopify-focused conversion rate optimization (CRO) agency. Anthony shares his unconventional journey into eCommerce and why many brands mistakenly view CRO as an advanced strategy rather than a foundational necessity. He introduces the intersite funnel framework, a method for breaking down conversion steps into distinct stages—landing page to product view, product view to add to cart, add to cart to checkout, and checkout to purchase. By identifying where drop-offs occur, brands can prioritize improvements that directly impact re...2025-02-1335 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsSelling High-Ticket E-Commerce: What DTC Brands Can Learn from B2BSelling high-ticket e-commerce products is an entirely different game from traditional DTC, and in this episode of the 7-figures and Beyond e-commerce marketing podcast, Greg Shuey sits down with Rivkie Lieberman, Creative Director at Motif Studio, to break down what makes it unique. Rivkie explains that when customers are making a significant investment—whether it’s luxury furniture, premium strollers, or custom cabinetry—they’re engaging a different part of their brain than when making an impulse purchase. Instead of relying solely on product visuals and short descriptions, high-ticket brands must borrow from B2B marketing playbooks to build...2025-02-0633 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsAvoiding Amazon Pitfalls: Compliance & Inventory Mistakes That Can Derail Your BrandNavigating the complexities of selling on Amazon is no small feat, and in this episode of Seven Figures and Beyond: E-Commerce Marketing Podcast, host Greg Shuey welcomes Amazon expert Robyn Johnson to unpack the challenges that sellers face. With over a decade of experience in e-commerce, Robyn shares how compliance issues and inventory mismanagement can derail even the most promising Amazon strategies. She explains that while Amazon may look like a traditional search engine, it operates with a singular focus: driving sales conversions. Unlike Google, which values fresh content and engagement metrics, Amazon’s ranking algorithm prioritizes products that co...2025-02-0533 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsSpeed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce BrandsWebsite performance isn’t just a technical concern—it’s a game-changer for eCommerce success. In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Jono Alderson, a leading technical SEO consultant, to unravel the complex yet critical role of site speed in driving conversions and improving search engine rankings. Jono shares fascinating studies demonstrating how mere milliseconds in page load times can influence customer behavior, detailing how faster websites capture more attention and drive higher revenue. He also introduces listeners to Google’s Core Web Vitals, explaining how these benchmarks offer a...2025-01-1033 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Identify & Use Buyer Journey Insights To Drive Your Marketing StrategyIn this kickoff episode for 2025, Greg Shuey welcomes PPC expert Navah Hopkins to discuss how brands can thrive by understanding their buyers' online behaviors and adapting their marketing strategies accordingly. Navah, a seasoned marketer and evangelist for the PPC management tool Optmyzr, emphasizes the evolving nature of buyer habits, pointing out that platforms like TikTok, YouTube, and even ChatGPT are gaining traction as key discovery tools. This shift demands that brands rethink their approach to search, community engagement, and content distribution to stay competitive in the ever-changing digital landscape.A major focus of their conversation is the...2025-01-0737 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsEcommerce Meta Ads Trends & Insights For 2025In this eposide of the 7 Figures Beyond E-Commerce Marketing Podcast focused on preparing brands for success with Meta advertising in 2025. Greg Shuey welcomed Kelsey O’Rourke, Performance Marketing Director at Stride, who shared her expertise on navigating the ever-evolving landscape of paid media. They explored the growing importance of creative strategy in light of Meta’s shift toward broader automation and reduced targeting options. With hyper-targeting increasingly restricted, brands need to rely on engaging, evergreen creative assets, including user-generated content (UGC) and video formats, to drive performance and capture attention in just seconds.A significant portion of the...2024-12-2740 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsEcommerce Email/SMS Marketing Trends & Insights For 2025In this episode of the 7 Figures &Beyond E-commerce Marketing Podcast, host Greg Shuey sits down with email and SMS marketing expert Julia Ahmet to explore how e-commerce brands can optimize their strategies for 2025. Reflecting on the past year, Julia notes shifts in consumer behavior due to economic uncertainties and rising concerns over data privacy. Despite these challenges, she highlights opportunities, such as the record-breaking Black Friday/Cyber Monday spending, which showcased the resilience of consumer demand. The conversation emphasizes the importance of ensuring email deliverability and compliance through proper authentication protocols (SPF, DKIM, DMARC) and maintaining clean email lists...2024-12-2035 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Set Up, Optimize, and Scale Google PMax CampaignsIn this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Martin McAndrew, director of the UK-based performance marketing agency Blue Thirst, to unpack the complexities of Google Performance Max (PMAX) campaigns. PMAX integrates Google's entire ad ecosystem, including YouTube, Gmail, Maps, and Display, into a single campaign format. While many marketers perceive PMAX as a “black box” due to its automation, Martin demystifies the platform by emphasizing the crucial role of high-quality data in driving success. He outlines how setting precise goals, ensuring proper data integration, and feeding the system with reli...2024-12-1235 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsOrganic Pinterest Marketing: How To Turn Pins Into Traffic & RevenuePinterest is an underutilized yet powerful platform for D2C brands, offering unique opportunities to drive meaningful traffic and revenue. Unlike Instagram or TikTok, Pinterest operates as a visual search engine where users seek inspiration and actionable ideas. In this podcast episode, Greg Shuey interviews Natasha Chilcott, Director of Marketing and Sales at Marr Media Group, to explore how brands can harness Pinterest’s potential. Natasha highlights that Pinterest users engage with content differently, searching intentionally for solutions, which creates a distinct environment for marketers. By understanding this behavior and tailoring content to align with user intent, brands can ta...2024-11-2041 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Build Ecommerce Content That Converts Browsers Into BuyersIn this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Steven Schneider, the co-founder and CEO of Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands but increasingly working with eCommerce. Steven shares his evolution from a college student experimenting with Amazon affiliate blogs to a successful SEO expert managing a seven-figure blog portfolio and 400 articles per month. His approach emphasizes organic growth without paid ads or social media, a method that resonates with Greg’s own experiences in SEO-driven eCommerce success. Together, they dive into the cr...2024-11-1437 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Scale Your D2C Brand's Reach With Automated Online PRIn this episode of the Seven Figures and Beyond e-commerce marketing podcast, host Greg Shuey welcomes Chris Porteous, founder and CEO of SearchEye, to discuss the transformative role of automation in online public relations. Chris shares his unique journey from finance to digital marketing, detailing how his experience led him to build an innovative PR platform that aims to make high-quality media placements accessible to companies of all sizes. Traditional PR, often requiring extensive resources and costly relationships, has historically been a luxury reserved for well-funded brands. However, SearchEye’s automated approach enables smaller brands to scale their reach by...2024-11-0933 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsBuilding a Resilient D2C Brand Through Channel DiversificationIn this episode of the 7-Figures and Beyond eCommerce Growth Podcast, host Greg Shuey sits down with Neal Goyle, an eCommerce expert formerly at Tapcart and now with Disco, a post-purchase ad network. Their discussion centers around the necessity of diversifying customer acquisition channels for long-term brand stability and growth. Neal emphasizes that relying on a single channel, especially paid social media, is risky, as seen after iOS 14’s privacy changes disrupted Facebook’s ad targeting capabilities. This change forced many brands to confront their dependency on a single platform and highlighted the importance of adopting a multi-channel approach to r...2024-11-0643 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Diagnose & Recover From A Google Algorithm UpdateIn this episode of the 7 Figures and Beyond E-commerce Growth Podcast, host Greg Shuey chats with Kristine Schachinger, a technical SEO consultant with a wealth of experience in helping sites recover from Google algorithm updates. Kristine shares her journey from web design to a specialized SEO focus, working with clients who face significant losses in traffic due to algorithm changes. Her approach centers on in-depth technical audits, distinguishing her services from traditional agencies by directly engaging with clients’ site structures and providing hands-on, custom solutions. She explains her role as a "concierge consultant," offering expertise that goes beyond standard SE...2024-10-3038 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Drive Organic Ecommerce Growth With Programmatic SEO StrategiesIn this episode of Seven Figures and Beyond Marketing Growth Podcast, Greg Shuey sits down with Colin Gardner, co-founder of Long Tail, to unpack the world of programmatic SEO and its transformative potential for scaling brand visibility across digital marketplaces. Colin, an economist by background with a career shaped in tech hubs like San Francisco, shares his journey through analytics roles in companies like Ancestry.com and Outdoorsy, where he developed an innovative approach to SEO. Programmatic SEO, Colin explains, is the art of deploying extensive, template-driven content that targets niche, long-tail keywords at scale—reaching audiences in specific ge...2024-10-2534 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Analyze & Dominate Ecommerce Search Engine Results Pages (SERPs)In this episode of the 7-Figures & Beyond Marketing, Greg Shuey welcomes Boyd Norwood, VP of Marketing at Nozzle, to discuss the evolution of search engine results pages (SERPs) and their impact on e-commerce businesses. Boyd shares insights from his 20-year career in SEO and online marketing, highlighting how SERPs have become more complex, shifting from the traditional "10 blue links" to a more intricate display of product listings, AI-generated overviews, and interactive filters. The episode explores how these changes, particularly for transactional e-commerce keywords, have transformed the way brands need to think about their SEO strategies. Boyd explains that optimizing...2024-10-2435 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Leverage Paid Media To Dramatically Increase Sales For Lifestyle BrandsIn this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, host Greg Shuey welcomes Nikki Lindgren, founder of Pennock, to discuss optimizing paid media strategies for lifestyle brands, especially with the holiday season approaching. Nikki shares her experience in paid media and SEO, emphasizing how the landscape has become increasingly challenging due to economic uncertainties, higher advertising costs, and shifts in consumer behavior. She highlights the trend of consumers holding back in October in anticipation of major Black Friday deals, making it crucial for brands to strategically navigate this period to avoid sales slumps. The conversation sets...2024-10-1135 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsBuilding Sustainable, Long Term Growth Through Online CommunitiesIn this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Paige Hope, the founder of Elan Pure, a non-toxic beauty and wellness brand. Paige shares her journey of launching Elan Pure, motivated by personal experiences with hormonal challenges and her sister’s autoimmune diagnosis. Frustrated by the lack of truly toxin-free beauty products, Paige created her own, starting with a non-toxic self-tanner. She explains that her mission extends beyond the products themselves, focusing on educating consumers about the connection between wellness and beauty. From the ground up, she built her brand by leveraging communities, co...2024-09-1934 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Leverage VIP Groups To Drive Meaningful Revenue GrowthIn this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Brittany Harvey, the founder of Vanu, a baby brand that developed an innovative multi-use lounger designed to help infants with tummy time, reflux, and gas relief. Brittany shares her unconventional journey into entrepreneurship, which included careers in education, working in PR for major brands, and even starting a restaurant in Jamaica. After becoming a mother and facing her own child’s challenges with reflux, Brittany launched Vanu, initially fulfilling orders from her garage and eventually expanding to a warehouse. She emphasizes the significance of...2024-09-0537 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsThe 4 Types of Content Every Ecommerce Brand Needs To ScaleIn this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes John Doherty, founder of Editor Ninja, to explore the critical role of content in ecommerce marketing. Drawing on over two decades of experience in SEO and content marketing, both Greg and John emphasize the enduring need for high-quality, well-optimized content that serves both search engines and users. They highlight how essential it is for ecommerce businesses to invest in three key types of content: business-related (like press releases and case studies), educational (such as blogs and resource pages), and category pages. These content...2024-09-0537 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsBuying An Ecommerce Business: Key Strategies For A Successful PurchaseIn this episode of the 7 Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey welcomes Gentry Jensen of Cordova Outdoors to discuss the intricacies of purchasing an e-commerce brand. Gentry shares his journey from a Navy SEAL to a successful brand owner, highlighting his transition from corporate finance to owning Cordova Outdoors, a company specializing in high-quality coolers. The discussion delves into the considerations for buying an e-commerce brand, focusing on assessing barriers to entry, evaluating financial health, and identifying growth opportunities.Gentry emphasizes the importance of understanding a brand's barriers to entry, such as existing manufacturing capabilities...2024-08-1532 min
Borderlines: Roots and Real Country MusicBorderlines #1164: August 11, 2024Van Morrison - There Stands The Glass, Pay The Devil
Melissa Ruth & The Likely Stories - Drive In The Rain, Ain't No Whiskey
Daniel Romano - Two Pillow Sleeper, Come Cry With Me
Scrappy Jud Newcomb - Out Here, Ride The High Country
Whitney Rose - You're Gonna Get Lonely, Rosie
Leo Rondeau - Cage Around My Heart, Hurt Me For Real
Tom Russell - Sonora's Death Row, Cowboy Real
The Rizdales - Halfway To Heaven, Lucky Enough
Darrell Scott - When You're...2024-08-111h 52
Digital VelocityUnderstanding the Buyer's Journey - Greg ShueyThis week on the Digital Velocity Podcast, Greg Shuey of Stryde joins Tim and Erik to discuss how understanding the buyer's journey can transform a brand's marketing strategy. https://www.digitalvelocitypodcast.com/episodes/70-understanding-the-buyers-journey-greg-shuey2024-08-0835 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Leverage Your Customer Base To Scale Your D2C RevenueIn this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, Greg Shuey interviews Adena Merabi from Okendo, discussing the transformative power of customer reviews, quizzes, and loyalty programs in driving website conversions and revenue growth. Adina, the partnerships team lead at Okendo, shares her insights from three years at the company, highlighting the platform's impressive growth and comprehensive suite of tools designed to help brands build engaged communities. Okendo's offerings, which include reviews, quizzes, referrals, loyalty, and surveys, aim to help brands grow faster and more efficiently by leveraging customer feedback and data.Adina emphasizes the...2024-08-0730 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHigh Impact Black Friday & Cyber Monday Marketing StrategiesIn this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey and Laurel Teuscher dive into strategies for Black Friday and Cyber Monday, stressing the importance of starting preparations as early as July. Laurel, the VP at Stride, shares her expertise from nine years in digital marketing, particularly in SEO and Google Ads. The discussion underscores that early planning can prevent the rush and stress associated with last-minute preparations, ensuring that brands can maximize their opportunities during the biggest shopping season of the year.The first key area discussed is the importance of evaluating...2024-07-1944 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsScaling Your Brand On Meta With High-Volume Ad Copy & Creative TestingIn this episode of the 7 Figures and Beyond podcast, host Greg Shuey invites Andrew and Victor, co-founders of the ad agency AdCrunch, to discuss their innovative approach to high-volume ad copy and creative testing for scaling brands on the Meta platform. The discussion begins with the importance of understanding the Ideal Customer Profile (ICP), which serves as the foundation for all creative and ad strategies. Andrew and Victor share their journeys into the ad industry, highlighting their transition from different backgrounds to establishing a successful agency focused on growth and results-driven marketing.The heart of the episode...2024-07-1748 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsBuilding Partnerships & Alliances To Accelerate D2C GrowthIn this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman and CEO of Overstock.com. The episode focuses on building partnerships and alliances to accelerate D2C growth, particularly in the face of current economic challenges. Jonathan Johnson brings his extensive experience to the discussion, highlighting how strategic partnerships can create significant opportunities for brand growth and market expansion. He emphasizes the importance of ensuring that partnerships are mutually beneficial and align with the goals of both parties involved.Jonathan Johnson outlines six key areas where partnerships can be particularly...2024-07-1137 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsGoogle & Yahoo Sender Requirements & How To Operate Optimally Within ThemIn this episode of the 7 Figures and Beyond podcast, host Greg Shuey delves into the complexities of email retargeting in the evolving landscape of new sending requirements from Gmail and Yahoo. Greg is joined by Michael Diesu, the CEO of Revenue Roll, a tech company specializing in identity resolution for e-commerce brands. The episode kicks off with an introduction to Revenue Roll's technology, which helps e-commerce brands target previously unidentified visitors on their websites, effectively bringing them into the conversion funnel.Michael shares his journey, highlighting his background in strategy consulting at Accenture and his co-founders' experiences...2024-07-0425 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsAmazon Marketing Funnels - Driving Top, Mid, & Bottom Of Funnel Traffic To Your StoreIn episode 33 of the "7 Figures and Beyond" podcast, Greg Shuey hosts Mike Begg from AMZ Advisors to delve into the world of Amazon marketing funnels. Mike shares his background, transitioning from a career in consulting and real estate to founding an agency specializing in Amazon marketing. He details how his experience working on a project with Amazon at Sears sparked his interest in e-commerce and led to his current focus. Mike's journey underscores the importance of adaptability and finding opportunities in unexpected places, setting the stage for a discussion on Amazon's marketing potential.The conversation highlights the...2024-06-2631 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsFrictionless Forms - How To Improve Your Customer Journey & Conversion RatesIn this episode of the 7 Figures and Beyond podcast, Greg Shuey hosts Jon Ivanco, the founder of Formtoro. Jon discusses his extensive marketing background, from his early days in traditional marketing to his experiences with social media and smart home products. He shares insights into his journey, highlighting his time with Lifx, a smart bulb company, where he transitioned from sales to marketing, leveraging social media and partnership marketing to build brand awareness. Jon’s diverse experiences have shaped his understanding of the importance of logical and data-driven marketing strategies.Jon delves into the significance of pre-purchase cu...2024-06-2139 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsCustomer Revenue Optimization: How To Leverage Customer Experience To Scale Your D2C GrowthIn this episode of the 7 Figures and Beyond podcast, host Greg Shuey welcomes Will Laurenson from Customers Who Click, an agency specializing in conversion rate and customer revenue optimization. They kick off the episode by discussing Will’s background and journey into the world of CRO, sharing how he moved from general marketing to a focused approach on improving customer journeys and maximizing revenue. Will shares stories from his early career experiences at startups, highlighting the common issues he faced with inefficient marketing strategies and how these led him to delve deeper into CRO practices.Will explains th...2024-06-1439 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Scale Your Meta Ads & Lower CAC With Better 1st Party DataIn this episode of the 7 Figures and Beyond podcast, host Greg Shuey interviews Altay Malazgirt from Go Audience, a platform designed to help e-commerce brands acquire new customers through the innovative use of credit card spending data. The episode opens with an introduction to Altay and his journey from a diverse international background to becoming a founding member of Go Audience. Altay shares insights into how the platform leverages credit card data to identify high-potential customers, offering a fresh approach to prospecting that can drive top-of-funnel growth for e-commerce brands.The conversation delves into the complexities of...2024-06-0641 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Keep The Cohesion of Your Brand & Messaging When Going from D2C To RetailIn this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Alex Vailas, Senior Vice President of Brand Marketing for Dyper.com. Alex discusses her background and the rapid growth of Dyper.com, a plant-based diaper company, over the past five years. Initially focused on direct-to-consumer (DTC) sales through their website and Amazon, Dyper.com has expanded into retail, including major stores like Walmart and Whole Foods. The conversation centers on the challenges and strategies involved in maintaining cohesive brand messaging while transitioning from DTC to retail.Alex explains that a significant challenge in the transition...2024-05-2940 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsFrom 0-40 Million Views - How To Scale Your Influencer MarketingIn this episode of 7 Figures and Beyond podcast, host Greg Shuey interviews Madelyn Banat, the Director of Marketing for GoBe Kids, to delve into the world of influencer marketing. GoBe Kids, known for their innovative baby and toddler snack organization products, has successfully driven significant business growth through influencers and creators. Madeline shares her background, from studying at UNC Chapel Hill and UNC Wilmington to working with small businesses, and how she found her passion for helping fast-growing companies with their marketing efforts. At Gobi Kids, she played a pivotal role in establishing strong marketing funnels and fueling...2024-05-2330 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsAffiliate Marketing Tips & Tricks For Ecommerce BrandsIn this episode of the 7 Figures and Beyond podcast, host Greg Shuey welcomes Noah Tucker, founder and CEO of Social Snowball, to discuss affiliate marketing for e-commerce brands. The episode starts with light conversation about the weather before diving into the main topic: how affiliate marketing has evolved over the years. Noah explains that while traditional affiliate marketing involved publishers, bloggers, and review sites, today's landscape includes a broader range of affiliates such as influencers, creators, and even customers. This evolution has led to the development of platforms like Social Snowball, which cater to modern e-commerce needs by providing...2024-05-2230 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsThe Power of a Strong Brand & How D2C Companies Are Differentiating Themselves Through BrandingIn this episode of the Seven Figures and Beyond podcast, host Greg Shuey welcomes Olivia Janisch, co-founder of the branding agency Superbrand. Olivia shares her fascinating background, growing up between London and South Dakota, which fueled her curiosity about different cultures and ways of life. This curiosity led her to Silicon Valley during the tech boom and later to Silicon Beach in Los Angeles, where she worked alongside innovative startups like Uber. Her diverse experiences and love for brands and storytelling set the stage for her to co-found Superbrand with a mission to bring high-quality branding strategies to emerging...2024-05-1735 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsDeep Dive Into Contribution Margin & Marketing Efficiency Ratio (MER) For Ecommerce BrandsIn this episode of 7 Figures and Beyond , Greg welcomes Jon Blair, a seasoned fractional CFO specializing in D2C brands, to discuss vital financial metrics for e-commerce businesses. The conversation opens with a focus on the often overlooked but crucial Marketing Efficiency Ratio (MER) and Contribution Margin. Jon emphasizes the importance of standardizing definitions across teams to ensure consistent communication and avoid misunderstandings that could lead to strategic misalignments, particularly between finance and marketing departments.Jon advocates for a strategic focus on the dollar amount of contribution margins rather than merely tracking them as percentages. He...2024-05-1534 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsUnderstanding Meta's Advantage+ Creative EnhancementsIn this episode, Greg Shuey and his co-host Laurel Teuscher delve into the emerging issues related to Meta's Advantage Plus Creative Enhancements, a generative AI tool designed for optimizing ad creatives in Meta's Ads Manager. After a brief hiatus, Laurel returns to share her experiences and concerns with this tool, particularly how it’s impacting client campaigns by automatically altering images and videos. These AI-driven changes are intended to boost engagement but have sometimes resulted in unnatural modifications that undermine brand authenticity and alienate customers.Throughout the discussion, Laurel illustrates the dual nature of AI enhancements in ad...2024-05-1031 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Create Relevant, Unique, True To Brand Content For Your D2C BrandIn this episode, host Greg welcomes Goni Goder, VP of Marketing for North America at Keter, a lifestyle products company. The episode focuses on content marketing strategies and how Goni's team creates impactful, brand-centric content across various digital platforms. Greg discusses the importance of content in driving growth through channels like SEO, email, and paid advertising, emphasizing the need for content that is both relevant and unique to the brand.Goni shares her journey from a strategic consultant to a marketing leader, highlighting her dual interest in creativity and analytics. She outlines her role at Keter, describing...2024-05-0833 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Better Capture & Use First Party Data To Guide Your D2C StrategyIn this episode of the "7 Figures and Beyond" podcast, Greg speaks with Jean-Marx, a seasoned digital marketer and former senior director of marketing at Land's End. He is currently on the lookout for new opportunities, highlighting his extensive experience in the industry. The conversation begins with a discussion on the importance of first-party data, particularly focusing on effective strategies for email capture as a critical component of digital marketing in 2024. He emphasizes the need for ecommerce sites to prioritize their email capture pop-up windows to gather valuable customer data for segmentation and targeted marketing.Jean-Marx shares...2024-05-0439 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsCreative & Useful Ways To Increase Your Average Order ValueIn this episode, Greg speaks with Garrett and Sarah, founders of Duncan and Stone, a company specializing in memory books and journals. They discuss their accidental journey into entrepreneurship, sparked by a need for non-cheesy memory-keeping solutions. They started with baby books designed during a playdate and expanded their product line to cater to different life stages and needs. Their business began with personal connections and expanded through strategic product development and clear targeting of customer needs.During the podcast, they delve into strategies for increasing the Average Order Value (AOV), an essential metric for scaling direct-to-consumer...2024-05-0138 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsUnlocking Customer Retention & Lifetime Value: The Power of Ecommerce SubscriptionsIn this episode of the Seven Figures and Beyond podcast, Greg welcomes Matthew Holman, an entrepreneur heavily involved in the e-commerce and subscription marketing sectors. Matthew is the founder of Subscription Prescription, helping direct-to-consumer (D2C) brands excel in subscription models, and Commerce Catalyst, a community for e-commerce professionals in Utah. Through various live and virtual events, Matthew aims to alleviate the isolation often felt by e-commerce founders by fostering a collaborative environment.Matthew shares his personal journey, which is marked by considerable challenges including a lengthy incarceration during his youth. This experience shaped his aspirations and...2024-04-2535 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsThe Evolution of E-commerce Email Marketing: Trends, Tools, and Predictions for Maximizing Your Brands GrowthIn episode 19 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes Jimmy Kim, the founder of Sendlane, an e-commerce tool designed to enhance email marketing capabilities. Jimmy discusses the origins of Sendlane, explaining that it began not as a business venture but as a practical solution for him and his co-founders. Despite initially having co-founders, Jimmy now identifies himself as the singular founder of the business, having bought out his partners in 2021.Jimmy delves into the growth and evolution of Sendlane, highlighting its expansion into various communication tools beyond email, such as SMS, reviews, and forms...2024-04-1936 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsLeveling Up Your Customer Acquisition & Retention With Direct Mail MarketingIn episode 18 of the "7 Figures and Beyond" podcast, host Greg talks with Michael Epstein of Postpilot, a company specializing in innovative direct mail marketing. Greg introduces Michael by highlighting Postpilot's dominance in direct mail, made possible by their unique technology that enables brands to capture more revenue, reactivate old customers, and scale effectively. Michael shares his extensive background in e-commerce, dating back 25 years, and discusses how he and his partner Drew used direct mail strategically in past ventures to turn around underperforming companies by targeting unengaged customer segments.Michael then delves into the philosophy behind Postpilot, explaining...2024-04-1732 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsHow To Build & Execute A Full Funnel Paid Media Campaign For Your Ecommerce BrandIn Episode 17 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes listeners with a cheerful acknowledgment of the arrival of spring. He then introduces the episode's guest, Harry Tripp, from Sperry, a company renowned for its boat shoes. Shuey expresses enthusiasm for the upcoming discussion centered on developing and optimizing a full funnel paid media strategy, a topic not frequently covered on the podcast. He emphasizes the importance of understanding full funnel approaches in paid media and utilizing various strategies to enhance efficiency and effectiveness across the marketing funnel.Harry Tripp details his professional background, starting...2024-04-1034 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsSelling On Nordstrom.com - Strategies & Tips To Leverage Their Marketplace For GrowthIn this episode, Greg chats with Alex Zimmerman, the founder of Nesting Olive, a brand that specializes in modern house dresses, also humorously referred to as the modern-day muumuu. Greg praises the brand's uniqueness and suitability for Mother's Day gifts. Alex shares her journey of starting Nesting Olive after struggling to find comfortable and beautiful clothing post-pregnancy. With a background in social work and no business experience, she embarked on creating her brand with a modest budget, focusing on designs that cater to pregnant and nursing women. This venture led her to learn and balance entrepreneurship with motherhood.2024-03-3024 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsCrossroads of Commerce: Strategies for Managing Online Marketplace Sales ConflictsIn this episode, host Greg introduces the topic of sales channel conflict, a common issue for brands selling through multiple online and offline channels, such as Amazon, TikTok, Etsy, and physical retailers like Costco. This complexity can obscure marketing performance, customer acquisition costs, and sales attribution due to the intricate and messy nature of customer journeys. Greg shares a fictional yet realistic customer journey to illustrate how varied and complex the path to purchase can be across different sales platforms, highlighting the challenge of sales channel conflict.Guest Jason Richardson, from Genesis, shares his journey from helping...2024-03-2835 min
7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure BrandsEcommerce Customer Experience: Cracking The Code To Increasing Customer Satisfaction & Growing Lifetime ValueIn this episode, we introduce the topic of customer experience as a pivotal strategy for enhancing a brand's value to its customers. The dialogue begins with a recognition of the direct correlation between positive customer experiences and increased customer lifetime value. Greg emphasizes that improving customer experience is conceptually simple but challenging in execution, highlighting its significance for brands in 2024.The discussion then delves into the intricacies of customer experience, with Laurel drawing from her retail background to illustrate how physical and digital spaces must prioritize customer engagement. Both hosts stress the difficulty of replicating the tangible...2024-03-2138 min