Shows
LMScast with Chris BadgettMaster Multi Channel Course Marketing With Greg Zakowicz From Omnisend
This episode is brought to you by Popup Maker
Boost Your Website’s Leads & Sales with Popup Maker
Get started for free or save 15% OFF Popup Maker Premium—the most trusted WordPress popup plugin to grow your email list and increase sales conversions.
Get Popup Maker Now
Greg Zakowicz from Omnisend offers a useful, data-driven strategy to assist course developers in expanding their audience and boosting enrollments through successful multi-channel marketing.
Greg highlights the significance of moving beyond conventional email campaigns by including SMS, online push alerts, and personalized messaging into a un...
2025-08-0336 min
LMScastMaster Multi Channel Course Marketing With Greg Zakowicz From OmnisnedGreg Zakowicz offers a useful, data-driven strategy to assist course developers in expanding their audience and boosting enrollments through successful multi-channel marketing.
Greg highlights the significance of moving beyond conventional email campaigns by including SMS, online push alerts, and personalized messaging into a unified approach. Greg has more than 20 years of expertise in e-commerce and lifecycle marketing.
2025-08-0336 min
WordPress Plugins from A to ZMastering Email & SMS Automation: Boosting WordPress Ecommerce with Greg ZakowiczA WPProAtoZHost.com Company....
00:03 All right, we’re live again. All right, so we have a glitch. Hopefully people find us back there that are hunting. And 00:09 um I’m going to give me a second here. I want to send this one out on the uh on the bat signal 00:20 for those that might find it. 00:27 Hang on. And we’re going good. Excellent. clock and welcome to the show, folks. 00:39 There we go. Let’s post that up. And now we can get back to the show. All right, folks. Here we go. Are we having f...
2025-07-2946 min
Osom to Know - a WordPress podcastSmart Email Automations Every Brand Needs - interview with Greg ZakowiczWelcome to another episode of the Osom to know podcast! We talk with Greg Zakowicz, Senior eCommerce Expert at Omnisend, about how to leverage email marketing and automation during economic uncertainty. Learn why customers continue to buy despite market challenges, how to prepare for Q4, which automations to launch this week, and whether to cut or double your marketing budgets in tough times.
2025-07-081h 11
Office Hours with David MeltzerDr. Greg Giuliano, Greg Zakowicz, John Little | Office Hours #733Dr. Greg Giuliano is a globally respected executive coach and advisor, working with senior leaders and teams to design change leadership and development strategies that drive meaningful organizational transformation. As the founder of GA | Ultra Leadership, Greg helps leaders and teams go beyond the usual to consciously and confidently shape the future. His firm focuses on strategic and cultural alignment, leadership team effectiveness, and building capacity for transformation across organizations. His mission is to empower leaders to lead positive disruption that impacts markets, organizations, and individuals.
Greg Zakowicz is a veteran marketer and the...
2025-05-2234 min
Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every EpisodeShopify Email Expert: "37% of Revenue Comes From Just 2% of Emails Sent" - w/ Greg Zakowicz @ OmnisendWhat if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify1Percent Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top-performing Shopify brands use to grow, retain, and re-engage their customers — with tactics you can start using today. Whether you're sending one email a month or running complex flows, this episode is pure gold.
Key Take-aways:
📩 Welcome Emails Are Non-Negotiable
Set the tone early — a strong welcome...
2025-05-221h 15
Future CommerceOutsmart the Black Friday Email Frenzy“Email’s stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” Seasoned eCommerce and email marketing expert Greg Zakowicz joins Brian and Phillip to unpack the holiday inbox squeeze. The Tried and True, Yet Hackable, Email CampaignKey takeaways:[00:01:41] “Email’s stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” – Greg[00:05:46] “Honing in on your unique value, especially if you’re a small brand competing with giants, is more critical than ever.” – Greg ...
2024-11-1541 min
The Blogger Genius PodcastFresh Email Marketing Strategies You Need to Know to Sell Online In the latest episode of the Blogger Genius Podcast, I sit down with Greg Zakowicz, an expert marketer from Omnisend, to delve into all the cool things a blogger can do with email marketing. We explore its renewed significance in the digital landscape, especially for online entrepreneurs looking to build and nurture their audiences. The Importance of Email Marketing Email marketing has seen a resurgence as other channels like social media and SEO become increasingly saturated. Unlike these platforms, email allows bloggers to communicate directly with subscribers who have opted in...
2024-08-0755 min
The Dropship Unlocked PodcastThe Ultimate Email Marketing Playbook With Greg Zakowicz (Episode 82)👉 Ready to start your own online store? Start here: https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep82-omnisend-email-greg-zakowiczStart For Free with Omnisend ➡️ https://dropshipunlocked.com/omnisend 🗣In this episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardley welcome Greg Zakowicz from Omnisend.com, an expert in enhancing ecommerce through tailored email marketing strategies.Greg shares his journey and insights on how to effectively boost Shopify sales using email marketing.👉 Prefer to watch this on Youtube? Check it out here ➡️ https://youtu.be/UFEMu8rRWdQ...
2024-08-0147 min
Post Status PodcastsPost Status Draft - Omnisend's Greg Zakowicz Discusses E-commerce Trends in Email Marketing, SMS, and Push NotificationsIn this podcast episode, Cory Miller welcomes Greg Zakowicz from Omnisen to discuss the effectiveness of various marketing channels such as email, SMS, and web push messages. They explore the increasing impact of SMS marketing, especially during peak shopping periods, and the growing trend of automation in marketing communications. Greg shares insights from Omnisen annual report, emphasizing the success of behavior-based automated messages in driving sales. They also discuss the simplicity of starting with SMS marketing and the potential of web push notifications. The episode concludes with an offer for Post Status listeners to try Omnisen and a reminder...
2024-01-2647 min
Empire Flippers PodcastRevisited - Using Email Marketing to Drive Traffic and Boost EngagementIn today's world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. This week's guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg, "If you sell something online, you should probably be sending marketing emails. Otherwise, you're leaving money on the ta...
2023-11-141h 06
The Opportunity PodcastRevisited - Using Email Marketing to Drive Traffic and Boost EngagementIn today's world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. This week's guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg, "If you sell something online, you should probably be sending marketing emails. Otherwise, you're leaving money on the ta...
2023-11-141h 06
Breakthrough SuccessE734: How to Prioritize Marketing Channels for Your Business with Greg ZakowiczGreg Zakowicz is the Senior Ecommerce Expert at Omnisend, an commence marketing automation platform. He has spoken at several commerce events and been published and quoted in top retail and business publications. He has helped over 100 direct-to-consumer companies reach more customers by becoming omnipresent. Resources: Omnisend Get the first three chapters of Content Marketing Secrets for free Connect with me on LinkedIn
2023-02-2231 min
Marketer of the Day with Robert Plank897: Omnisend: Take the Shortcut to Revenue Growth From E-Commerce Email Marketing, SMS, and Automation with Greg ZakowiczNow more than ever, it's hard to get ahead in business. Business owners are very busy trying to get new customers, keep the ones they already have happy, and make sure their product or service is at the level it needs to be to be competitive. When you add in business costs, taxes, and employees […]
The post 897: Omnisend: Take the Shortcut to Revenue Growth From E-Commerce Email Marketing, SMS, and Automation with Greg Zakowicz first appeared on Marketer of the Day with Robert Plank.
2022-12-1924 minMarketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World897: Omnisend: Take the Shortcut to Revenue Growth From E-Commerce Email Marketing, SMS, and Automation with Greg ZakowiczNow more than ever, it's hard to get ahead in business. Business owners are very busy trying to get new customers, keep the ones they already have happy, and make sure their product or service is at the level it needs to be to be competitive. When you add in business costs, taxes, and employees who aren't happy, most business owners will admit they're at their wits' end. Email Marketing Automation won't solve all your business problems, but it will make the most important parts of your business much easier and more effective.
In this episode, Greg Zakowicz talks about h...
2022-12-1924 min
Keep OptimisingCustomer Experience in your Email Marketing Automations with Greg Zakowicz from omnisendGreg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast.We're exploring how you can increase the customer experience levels of your automated email marketing to improve sales and retention.Including tips for abandoned baskets, welcome campaigns, and your post purchase sequence.Episode sponsored by Klaviyo****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt...
2022-11-0246 min
The Opportunity PodcastUsing Email Marketing to Drive Traffic and Boost Engagement With Greg ZakowiczIn today's world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. This week's guest is Greg Zakowicz, a veteran email marketer and the Sr. Ecommerce Expert at Omnisend, an ecommerce marketing automation platform. With 15 years of experience under his belt, Greg has witnessed firsthand the transformative power that email marketing can have on eCommerce businesses. According to Greg, "If you sell something online, you should probably be sending marketing emails. Otherwise, you're leaving money on the table." ...
2021-12-161h 06
Podcast Archives - QA Selling Online Podcastios 15 Changes eCommerce with Omnisend - Greg ZakowiczHe is a commerce marketing strategist, analyst, and content marketer with more than 15 years of experience in email, mobile and social media marketing Director of Content at Omnisend - host of the podcast, Cart Insiders: Greg Zakowicz
What is Omnisend?
Omnisend email & SMS automation platform for eCommerce.More than 70,000 eCommerce brands use Omnisend
Questions
Tells us a bit about yourselfCan you explain Omnisend for those who don't know itI believe IOS 15 came out a few days ago, what are the changes and how can marketers adapt?I heard ios15 will not allow tracking open rates? So web beacons are disabled...
2021-11-3048 min
QA Selling Online at Amazonios 15 Changes eCommerce with Omnisend - Greg ZakowiczHe is a commerce marketing strategist, analyst, and content marketer with more than 15 years of experience in email, mobile and social media marketing Director of Content at Omnisend - host of the podcast, Cart Insiders: Greg Zakowicz
What is Omnisend?
Omnisend email & SMS automation platform for eCommerce.More than 70,000 eCommerce brands use Omnisend
Questions
Tells us a bit about yourselfCan you explain Omnisend for those who don't know itI believe IOS 15 came out a few days ago, what are the changes and how can marketers adapt?I heard ios15 will not allow tracking open rates? So web beacons are disabled...
2021-11-3048 min
eCom@One with Richard HillE82: Greg Zakowicz - How to Develop a Content Strategy That Will Skyrocket Your Brand AwarenessGreg is the Director of Content at Omnisend, an eCommerce-tailored email & SMS marketing automation platform, that helps businesses increase their sales without increasing their workload.
Greg’s journey into eCommerce started when he went into radio in college, and gradually navigated his way into marketing. He’s now been in the eCommerce and email marketing space for over 15 years.
In this episode, Greg discusses all things content marketing - from developing content ideas to tracking their success. Content marketing is often overlooked by many eCommerce businesses due to being perceived as a bonus extension to their...
2021-11-0145 min
eCommerce Townhall with Jon TuckerEcommerce Townhall with Jon Tucker (featuring Greg Zakowicz of Omnisend): How to Evaluate the Health of Your Email Channel and Provide Tactical Ways to ImproveIn today’s episode, Greg Zakowicz of Omnisend will walk us through on How to evaluate the health of your email channel and provide tactical ways to improve. Greg has seen the inner workings of tons of accounts and been able to compare metrics between with his extensive knowledge in the MarTech and Retail verticals.
Omnisend is an eCommerce-tailored email & SMS marketing automation platform that helps stores increase sales without increasing workload. Making the platform easy to use and easy to drive results, that includes pre built automations for welcome series, abandon carts, transaction emails and a lo...
2021-08-1339 min
Pitstop with Sarah LevingerReach Out And Text Someone - Greg ZakowiczWhile SMS has been growing as an outreach option used by businesses for the last half decade, the 2020 Covid Pandemic forced companies to find new ways to interact with their clientelle, be it for sales or to just keep them engaged with the brand during turbulent times. As a cost effective, personal and immediate way to communicate with customers in a safe and socially distanced manner, SMS messaging has become a must-have tool for any surviving store, e-commerce based or traditional brick and mortar. And while that particular iron is still hot, now is the time to s...
2021-04-0516 min
Pitstop with Sarah LevingerNo-Brainer Game Plan - Greg ZakowiczYou've listened to Pitstop and Rolled Up for great e-commerce tips and tricks, you've heard about all the benefits and profits to be had from expanding your customer outreach and engagement, and you've decided to work with an automation campaign through a great company like Omnisend, so what now? What's the next best steps you can take to get the absolute most out of your automated messaging campaign, and the biggest bang for your marketing buck? Greg Zakowicz, Omnisend's own Director of Content and host of their in-house podcast 'The Cart Insiders' , shares some "no-brainer" methods and proven campaign pl...
2021-04-0121 min
The Commerce ShowEpisode 3 - The Commerce Show - Greg Zakowicz from Omnisend (S01E03)On the third episode of The Commerce Show, I receive Greg Zackowicz from Omnisend. Greg Zakowicz is an eCommerce / marketing expert for over 15 years now. He's Director of content at Omnisend now. We're covering many subjects such as SMS marketing, email marketing, marketing automation. Greg also gives us his best insights on how to optimize cart recovery email automation. To discover Omnisend: https://www.omnisend.com/ Available on:- Spotify: https://open.spotify.com/show/4Ny5aXpZnipI8R3Fje8WZV- Youtube: https://www.youtube.com/channel/UCqgkuOnnyRG-vPZ2PM_76jA- Our...
2021-03-231h 03
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 071: How to Survive Tariffs and Plan For What’s to ComeLuke Peters, CEO and founder at NewAir Appliances and Retail Band, joins this episode of “The Commerce Marketer Podcast” to discuss specific strategies retailers and companies can follow to reduce the burden of tariffs. Luke starts by discussing how the tariffs have impacted NewAIr and their cost of goods (COG), and why simply finding a new supplier isn’t a realistic option (2:00). He explains what to look for in the supply chain to find opportunities for price relief (7:00), and outlines strategies to renegotiate and lower your manufacturing costs and and which parts of your agreement might provide the most levera...
2020-02-2540 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 070: How Walmart Uses Social to Drive Local Store TrafficZach Lones, director of social media marketing at Walmart, joins this episode of “The Commerce Marketer Podcast” to discuss how Walmart uses social media and their employees to engage with local communities and increase in-store traffic. Zach starts by describing the genesis of the store-level social media programs (2:00), choosing social platforms (8:30) and how they establish best practices and types of training needed (10:00) for participation. He explains how the program is structured for day-to-day use (12:00) and which KPIs the social team and store-level managers look at to determine the success of the posts (14:15). Zach then shares stories of how program part...
2020-02-1846 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 069: Commerce Trends to Watch in 2020Phillip Jackson, chief commerce officer of Something Digital and co-founder of Future Commerce, joins this episode of “The Commerce Marketer Podcast” to discuss expected commerce trends in 2020 and beyond. Phillip starts by describing the biggest trend that he expects to dominate the industry in 2020 (6:00) and discusses how venture capital fails at creating sustainable businesses (7:00). Phillips shifts gears to Amazon, predicting a long-term trend he expects to emerge this year (11:20) and how the cost and speed of shipping may threaten Amazon’s place at the top (13:00). He then delves into brand content and how retailers can neutralize larger competitor advantages with i...
2020-02-1142 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 068: How Pact Clothing Uses Sustainability in MarketingDrew Cook, CFO of Pact Clothing, joins this episode of “The Commerce Marketer Podcast” to discuss social causes as part of a brand’s ethos and marketing strategy. We outline the growing trend of sustainability amongst retailers and how “greenwashing” deceives consumers (2:00). He then discusses how terms like “organic” and “sustainable” can both aid marketing efforts and mislead consumers (4:30), and then cover how consumers’ expectations of corporate sustainability impacted Pact’s marketing philosophy and cause-based approach (7:30). He then speaks to the related practical challenges of sourcing and producing items at higher costs (10:30), delving into how beneficial being sustainable really is when consumers aren...
2020-01-2836 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 067: How to Grow Your Instagram FollowersOn this episode of “The Commerce Marketer Podcast” I’m joined by Viv Conway and Tash Meys who share their strategies for growing your Instagram followers — and attracting the right ones. The founders of Ace The Gram start by discussing how to use Instagram the “right way” (9:20) and how businesses can decide what purpose it should serve (10:20). Next, they give a case study illustrating high-quality content and overall strategic plan, and then shift gears to discuss images (15:00) and tentpole strategies for growing followers (17:10). Tash and Viv then shed light on what makes a “good” Instagram (IG) post (18:15), how that differs from a g...
2020-01-141h 06The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 066: Future Retail Technologies Around the GlobeI’m joined by Luke Daniel Lucht, co-founder and research director at Research Farm, to discuss developing retail technologies around the globe and how they may impact the future of retail. Lucht begins by discussing approaches and challenges to unmanned stores overseas and what they could mean for similar stores in the U.S. (3:10) — and how the Amazon Go model fits into the future of these store formats (5:40). Next, he discusses what facial recognition might hold for retailers and consumers (10:00 and China’s new social credit system. He describes how it’s being used to curb and influence both shopping...
2019-12-3154 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 065: Inside Commerce: Stories, Lessons Learned, and What’s Next?CEO of MIVA and author of Dragonproof Ecommerce Rick Wilson joins me on this episode of “The Commerce Marketer Podcast” to share his perspective on the state of ecommerce and the consumer landscape. Wilson also hosts the “Protecting Your Online Business Podcast,” where he recalls stories and lessons learned from more than 20 years in ecommerce. Wilson starts by discussing what he thinks is the “end of the beginning of the ecommerce landscape” and retailers’ problem with free shipping and returns (5:00). Next, Wilson describes how the dot-com bust changed best practices, which new ones are transforming (7:10) and lessons to learn other brands’...
2019-12-1751 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 064: A Blueprint for a Successful Product launchI’m joined by Luke Peters, CEO and founder of NewAir Appliances and host of the Page 1 Podcast, where he shares their blueprint for successfully launching new products. Luke starts by describing his ideal customer (2:15) and why New Air pivoted away from exclusively selling direct-to-consumer (2:50), and then explains how their 50 new product launches a year bring value (8:00) and the benefits of having the same SKUs for both your website and retail partners (12:00). Luke shifts to why customer reviews and YouTube influencers are a vital part of their launch strategy (15:20), discussing the most valuable types of on-site content (18:50) and elements of...
2019-12-0357 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 063: Augmented Reality and 3D in E-CommerceI’m joined by Carson Finkle, CEO at Tenth Street Hats, to discuss using augmented reality (AR) and 3D product imaging on websites. Carson starts by describing their target audience and why they tested AR on their website (3:00). He explains what the experience looks like for the end-user and why they went with a web-based approach instead of an app-based one (4:50). Carson then explains why they tested AR on their website (7:30) and what the setup process was like (9:00). Carson then breaks down cost considerations (10:20) and balancing these costs with traditional content creation (11:00). Next, he shares results from products that us...
2019-11-1941 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 62: Video in Email Marketing Has Finally ArrivedBob Hitching, CEO of Playable, joins the podcast to discuss how the time to use video in email marketing has finally arrived. Bob starts by explaining why video is now an effective element of email marketing (2:20), then discusses ways to overcome time and resource constraints of video production (4:30) and use pre-existing video content (6:00). Bob then dives into how to use data, such as location and time of day, to make video even more relevant to subscribers (8:30). He then shares video content test results (11:00) and advice on optimizing messages based on those results (12:45), and then how the video experience differs...
2019-11-0538 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 061: Preparing Email Marketing for the HolidaysIn this episode, Greg Zakowicz, senior commerce marketing analyst at Oracle NetSuite, discusses email marketing strategies for the 2019 holiday season. He begins with some of the key takeaways from last year and how they impact this year’s season (1:45), then covers the most appealing discounts and how to integrate them into your email planning (4:30). Greg then discusses the benefits of running daily deals and category-specific promotions (5:00) and how free shipping factors into these promotions’ success (6:00). Greg explores consumer expectations of free shipping, details how free shipping can generate sales (8:00), and shares ways to promote free shipping with subject lines (13:00) — he “wr...
2019-10-2238 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 60: The Behavioral Science of MarketingI’m joined by Nancy Harhut, chief creative officer at HBT Marketing, to discuss how marketers can use behavioral science to nudge their customers and encourage purchase decisions. Nancy starts by covering how “eye magnet” words and the Von Restorff Effect can create more effective email subject lines and headlines (3:40), and then shares which word has been repeatedly associated with top-performing subject lines (7:30). Nancy dives into content by discussing ways to effectively use social proof to influence clicks and conversions (11:00), what makes a “good” email (17:00), what imagery makes a difference (19:00), and how using graphs and charts provides scientific backing (20:00). Next, Nanc...
2019-10-0856 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection63: Deliver A Unified Brand Experience By Harnessing Your Shopify Data To Drive Email Marketing SuccessMy guest on today’s episode is Greg Zakowicz the Sr. Commerce Marketing Analyst from Oracle NetSuite, where he has a strong focus on the Bronto Marketing Platform.Bronto is one of the leading email service providers (ESP) for some of the top retailers around the world. Personalized email and marketing automation are important strategies to have a firm grasp on, which is precisely why I invited Greg onto the show today.Simply put, Bronto is built for growth. They supply the tools and capabilities to be the first and last marketing automation platform you wil...
2019-10-0347 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 059: How Vera Bradley Designs a Modern-Day Retail ExperienceI’m joined by Harry Cunningham, vice president of retail brand experience at Vera Bradley, to discuss what goes into designing modern-day brick-and-mortar stores that appeal to consumers. Harry explains some of the driving forces behind Vera Bradley’s redesign of their storefronts (5:45), and the steps taken when embarking on designing a new store concept (8:45). Harry explains how the store design revolves around solving shopper challenges (10:30) and how they used data to uncover some shopper opportunities (13:00). Next, Harry discusses how they factor generational cohorts into their store concepts (14:15), how they balance online and physical interaction for in-store shoppers (16:55), and how...
2019-09-2458 min
StrategyCastEpisode 276: Email Marketing Strategies with Greg Zakowicz of NetSuite and Oracle Bronto “If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.” Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writes, podcasts, and presents on eCommerce and email marketing industry trends, strategies, and challenges. He is a freq...
2019-09-1132 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 058: How Convenience and Connection Shape the Future of RetailI’m joined by Erin Jordan, vice president and partner at Walker Sands Communications, to discuss the key findings of their sixth “Future of Retail” report. Erin discusses the trends the most notable trends and what the report says about consumer convenience and connection (2:00). She breaks down consumers’ expectations of shipping polices (3:00), their expectation of free shipping (6:30), and the impact supply chain transparency will have on retail (8:00). Erin also covers the in-store experience, BOPIS’s importance (9:30), and the impact convenience has on brand loyalty (14:15). Next, she details the future of brick-and-mortar and how experiential in-store shopping will actually need to be (21...
2019-09-101h 04The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 057: Brewing Up Email Marketing SuccessI’m joined by Erin Hoffman, director of ecommerce at Door County Coffee, to discuss the shifting consumer coffee market and how they use email marketing to engage customers and drive revenue. Erin starts by discussing how the shifting in-home coffee demographic impacted their digital marketing strategy (9:00). She outlines how their email marketing team is organized and how it contributes to their overall online marketing revenue (14:30) before diving into their send cadence, message content, and segmentation (17:40). Next, she addresses the challenge of handling unengaged subscribers and then discusses their automated email programs (22:50), focusing on welcome series, cart abandonment messaging, an...
2019-08-2756 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 056: SEO’s Current State and Looking Ahead to 2020I’m joined by Ronald Dod, CMO and co-founder of the ecommerce-focused search marketing agency Visiture, to discuss the current state of SEO, its evolution, and its integration with marketing (1:48). Ron continues with what makes an SEO-friendly title, the role of search intent (3:50), and the impact of dwell time on search results (8:40). He covers how retailers can optimize product pages and the media elements that don’t negatively affect the shopping experience (11:20). He’ll also discuss how content marketing fits into the retail environment (13:50) and then explains the elements of effective retailer blog posts (19:15). Ron dives into content clustering (20:35), social...
2019-08-1340 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 055: Enhancing Digital Marketing with Direct MailIn this episode of the podcast, I’m joined by Dennis Kelly, CEO of the direct mail automation company Postalytics, to discuss how to augment digital marketing channels with direct mail. Dennis explains how direct mail has evolved and why its usage is on the rise (2:45). He’ll discuss consumers’ emotional response to direct mail pieces and how to use small-batch, drip-style campaigns (9:40). He also covers how closely you should target customers and ways it can enhance your digital marketing initiatives (12:40). Dennis shares insights on tracking results, incentives, and timing strategies for your campaigns (21:30). He’ll discuss the expected direct m...
2019-07-3059 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 054: How Ikonick Uses Modern-Day Marketing to Drive SuccessIn this episode of the podcast, I’m joined by Mark Brazil, co-founder of the canvas art company Ikonick, to discuss how he created a multimillion-dollar business in less than two years by combining email, video, social, and influencer marketing. Mark begins by discussing how different social engagement patterns among genders impacted their paid marketing strategy (3:08), going on to describe how storytelling changed their social and email marketing — and their definition of success (8:10). Mark explains storytelling’s impact on email conversions and how they measure the success of those email campaigns (16:40). He details how they approach content and social strate...
2019-07-1644 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 053: Marketing to Different Customer Segments & Against Larger RetailersJennifer O’Connor of The University of Kansas Bookstore describes the bookstore industry’s evolution (4:30) and how they drive in-store traffic with social media (6:18). She details ways to overcome email segmentation challenges by using other digital marketing channels (13:40) and compete with larger retailers, who can offer larger selections and discounts (17:25). She also shares ways to integrate social media with email marketing campaigns (20:00) and lessons from their first Facebook Live event (22:30). In the final segment, O’Connor shares their six-month email marketing roadmap (24:23) and marketing strategies for the busy season (27:00), closing with the rationale behind their delivery program expansion over BOPIS...
2019-07-0242 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 052: Navigating the Wild West of Influencer MarketingIn this episode, co-founder of the influencer marketing agency Viral Nation Joe Gagliese discusses the ins and outs of the billion-dollar influencer marketing industry. Joe sheds light on influencer marketing misconceptions and explains how a brand should determine whether influencer marketing is a good fit for them (9:10). He explains what the process of working with influencers looks like (11:30) and the challenges of working with both micro and macro-influencers (15:00). And the money — Joe describes the different payment structures you can use and how company size impacts this (19:00). He also breaks down pitfalls to be wary of (23:20), the nuances of working wi...
2019-06-1841 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 051: Driving Engagement with Omnichannel MarketingIn this episode of the podcast, I’m joined by Cassidy Stockton and Kevin Irish of Bob’s Red Mill to discuss their use of content, email, social media, and influencer marketing to keep engagement high and drive sales, revealing the strategies that keep their product top of mind with in-store shoppers (7:49). And when it comes to email, they explain segmentation strategies (9:40), balancing content and incentives (10:45), and their automated message success (16:20). Cassidy and Kevin also share the importance of their content marketing strategy (21:20) and how they leverage that content in their social marketing (27:20). Finally, they break down how their cust...
2019-06-0446 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEp. 050: How Lifecycle Email Marketing Is Like a Fine WineIn this episode of the podcast, I’m joined by Ben Argov, president of International Wine Accessories (IWA), to discuss how they built their email program from the ground up using lifecycle email marketing to drive nearly half of their 2018 email revenue. We cover the strategies behind triggered campaigns and how to avoid the pitfalls of email fatigue with segmentation. He describes the mistakes they made with their lifecycle campaigns and what he learned from them, detailing how metrics inform their post-purchase strategy and how they approach VIP customers.
For More:
Greg Zakowicz
Tw...
2019-05-2145 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 045: Email Marketing, Deliverability and Marketing to a Niche Audience “The landscape has totally changed, and it becomes harder and harder to fight for that real estate in the inbox.”
As a retailer, how do you solve this challenge? Kyle Randall and Nate Martin work in a niche industry notorious for email deliverability issues, and they’ve not only overcome these issues, but built an email marketing program that engages their audience in a way that’s impressive to any retailer.
In Episode 45 of The Commerce Marketer Podcast, I welcome Randall and Martin, both from the adult no...
2019-03-121h 03
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 044: Post-Purchase Email Marketing Whether you’re a seasonal business or not, focusing on the customer experience is a key component of driving repeat and loyal customers. But, if you sell high-quality, made-to-last artificial Christmas trees, how do you generate that repeat business? How do you stay relevant and top-of-mind throughout the non-holiday season? Enter post-purchase email marketing.
In this episode of The Commerce Marketer Podcast, we’re going to talk about how one seasonal retailer found success driving repeat business by focusing on a dedicated post-purchase email marketing strategy. I welcomed the Senior CRM Manager of Balsam Hill, Stephanie Maassen, to talk about the...
2019-02-2643 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 044: Post-Purchase Email MarketingWhether you’re a seasonal business or not, focusing on the customer experience is a key component of driving repeat and loyal customers. But, if you sell high-quality, made-to-last artificial Christmas trees, how do you generate that repeat business? How do you stay relevant and top-of-mind throughout the non-holiday season? Enter post-purchase email marketing.
In this episode of The Commerce Marketer Podcast, we’re going to talk about how one seasonal retailer found success driving repeat business by focusing on a dedicated post-purchase email marketing strategy. I welcomed the Senior CRM Manager of Balsam Hill...
2019-02-2643 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 043: Super Bowl Commercial Recap Roundtable More than 100 million people watch the Super Bowl each year, but the commercials have become the must-see event within the event. At a price tag of more than $5 million for a 30-second commercial, companies are banking on the effectiveness of these ads.
In Episode 43 of The Commerce Marketer Podcast, we’ll have a three-person roundtable discussion about the Super Bowl from a marketing and entertainment perspective. We’ll revisit the commercials, halftime show, and even how we interacted with our mobile devices during the big game - after all, what good is a $5 million commercial if everyone is checking their Inst...
2019-02-1255 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 043: Super Bowl Commercial Recap Roundtable More than 100 million people watch the Super Bowl each year, but the commercials have become the must-see event within the event. At a price tag of more than $5 million for a 30-second commercial, companies are banking on the effectiveness of these ads.
In Episode 43 of The Commerce Marketer Podcast, we’ll have a three-person roundtable discussion about the Super Bowl from a marketing and entertainment perspective. We’ll revisit the commercials, halftime show, and even how we interacted with our mobile devices during the big game - after all, what good is a...
2019-02-1255 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 042: Facebook and Social Marketing Strategies Social media marketing is no longer simply applying a budget and boosting front-facing posts. They’re mostly pay-to-play platforms, and in order to truly get ROI from your targeted audience, you have to implement a deeper strategy with the right data.
So what can companies learn from a digital agency that serves the automotive industry, a vertical with high price points and longer decision cycles?
In this episode, we’ll talk about Facebook and social media marketing strategies: how to target customers when their buying considerations are longer and more heavily researched, how these lessons might apply to everyday retailers, and...
2019-01-2946 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 042: Facebook and Social Marketing StrategiesSocial media marketing is no longer simply applying a budget and boosting front-facing posts. They’re mostly pay-to-play platforms, and in order to truly get ROI from your targeted audience, you have to implement a deeper strategy with the right data.
So what can companies learn from a digital agency that serves the automotive industry, a vertical with high price points and longer decision cycles?
In this episode, we’ll talk about Facebook and social media marketing strategies: how to target customers when their buying considerations are longer and...
2019-01-2946 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 041: Best Moments of 2018, Presented Mullet-Style 2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing topics like SEO, paid search, email marketing and segmentation, marketplaces, customer experience, IP infringement, and retail and marketing trends — to name a few.
In this “best of” episode, I take a look back at some of my favorite moments — both serious and fun — from 2018. The episode is styled like a mullet, with business in the front and a party in the back. In the front portion of the program, we’ll highlight the business end of digital m...
2019-01-151h 14
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 041: Best Moments of 2018, Presented Mullet-Style 2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing topics like SEO, paid search, email marketing and segmentation, marketplaces, customer experience, IP infringement, and retail and marketing trends — to name a few.
In this “best of” episode, I take a look back at some of my favorite moments — both serious and fun — from 2018. The episode is styled like a mullet, with business in the front and a party in the back. In the front portion of the program, we’ll highlight the business end of digital marketing and the retail space, while in the...
2019-01-151h 14The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 040: Successful Email Marketing After Going Direct-to-ConsumerMany B2B companies today are making the move into selling direct-to-consumer (D2C). This allows companies to grow revenue, control their branding better, and provide a more personal customer experience. But trying to keep your partners happy while growing your bottom line can be like walking a business tightrope – but while difficult, it can be accomplished if planned properly.
In this episode of The Commerce Marketer Podcast, I am joined by the Director of Ecommerce at RST Brands, Matt Grimm. We’re going to talk about how RST Brands made the move from B2B...
2019-01-0149 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 040: Successful Email Marketing After Going Direct-to-Consumer Many B2B companies today are making the move into selling direct-to-consumer (D2C). This allows companies to grow revenue, control their branding better, and provide a more personal customer experience. But trying to keep your partners happy while growing your bottom line can be like walking a business tightrope – but while difficult, it can be accomplished if planned properly.
In this episode of The Commerce Marketer Podcast, I am joined by the Director of Ecommerce at RST Brands, Matt Grimm. We’re going to talk about how RST Brands made the move from B2B into D2C, mistakes made...
2019-01-0149 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 039: Making CLTV Bloom With Email Marketing SegmentationThink of the last time you bought flowers online. Chances are it was for a specific occasion. Most retailers selling occasion-based products obsess about driving repeat purchasers while minimizing churn — easier said than done. This is why segmentation and targeting tactics across digital channels is critical for achieving long-term customer loyalty.
In this episode, I’m joined by Phil Irvine, CRM Director at online floral retailer Bouqs.com, who knows this story all too well. You may recognize the name from their appearance on ABC’s Shark Tank, but this time they’re on The Commerce Marketer Podcast where we discuss...
2018-12-1849 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 039: Making CLTV Bloom With Email Marketing Segmentation Think of the last time you bought flowers online. Chances are it was for a specific occasion. Most retailers selling occasion-based products obsess about driving repeat purchasers while minimizing churn — easier said than done. This is why segmentation and targeting tactics across digital channels is critical for achieving long-term customer loyalty.
In this episode, I’m joined by Phil Irvine, CRM Director at online floral retailer Bouqs.com, who knows this story all too well. You may recognize the name from their appearance on ABC’s Shark Tank, but this time they’re on The Commerce Marketer Podcast where we discuss...
2018-12-1849 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 038: Bringing Retail Supply Chain-Sexy Back Have you ever checked a store’s site to confirm an item is in stock, only to get there and find that it wasn’t? Or maybe went to order something online but found it will take more than one week (gasp!) to reach you? What’s the next move… wait a week or shop elsewhere?
Consumers today expect speed and efficiency with online purchases, and inefficient supply chain management can not only create a poor customer service experience but also unnecessarily increase retailers’ costs.
In this episode of The Commerce Marketer Podcast, I’m joined by Bob Carver, the VP of Cloud...
2018-12-0441 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 038: Bringing Retail Supply Chain-Sexy BackHave you ever checked a store’s site to confirm an item is in stock, only to get there and find that it wasn’t? Or maybe went to order something online but found it will take more than one week (gasp!) to reach you? What’s the next move… wait a week or shop elsewhere?
Consumers today expect speed and efficiency with online purchases, and inefficient supply chain management can not only create a poor customer service experience but also unnecessarily increase retailers’ costs.
In this episode of The Commerce Marketer Podcast, I’m joined by Bob Carver, the VP of Cloud...
2018-12-0441 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 037: Paid Search Strategies, Changes, and Trends for 2019 During the 2017 holiday season, paid search drove more than 23% of website traffic. It is an important, and, for many, invaluable marketing tactic. But if not done right, it can be costly – too costly! As everything else in digital marketing evolves, paid search is no exception.
In this episode of The Commerce Marketer Podcast, I am joined by the founder of StatBid, Roy Steves. We are going to talk about the changing landscape of paid search with both Google and Amazon, strategies for optimization, holiday planning, and what lies ahead for paid search in 2019.
You’ll hear about:
• The biggest paid search...
2018-11-201h 17The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 037: Paid Search Strategies, Changes, and Trends for 2019During the 2017 holiday season, paid search drove more than 23% of website traffic. It is an important, and, for many, invaluable marketing tactic. But if not done right, it can be costly – too costly! As everything else in digital marketing evolves, paid search is no exception.
In this episode of The Commerce Marketer Podcast, I am joined by the founder of StatBid, Roy Steves. We are going to talk about the changing landscape of paid search with both Google and Amazon, strategies for optimization, holiday planning, and what lies ahead for paid search in 2019.
You’ll hear about:
• The biggest paid search...
2018-11-201h 17
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 036: How to Get Amazon Reviews & Why Your First 50 Matter Have you ever bought something on Amazon that had a 1-star rating – or no ratings at all? Me neither. Have you ever bought something on Amazon that you liked, but did not review it? Guilty as charged! Customer reviews can be critical to product success, especially when it comes to the first 10. But collecting them can be difficult.
In this episode of The Commerce Marketer Podcast, I am joined by the CMO of Sellerlabs, Jeff Cohen. We are going to talk about strategies for collecting those first 50 ever-elusive Amazon product reviews. We’ll discuss under-utilized tactics, ways to add value for...
2018-11-0641 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 036: How to Get Amazon Reviews & Why Your First 50 MatterHave you ever bought something on Amazon that had a 1-star rating – or no ratings at all? Me neither. Have you ever bought something on Amazon that you liked, but did not review it? Guilty as charged! Customer reviews can be critical to product success, especially when it comes to the first 10. But collecting them can be difficult.
In this episode of The Commerce Marketer Podcast, I am joined by the CMO of Sellerlabs, Jeff Cohen. We are going to talk about strategies for collecting those first 50 ever-elusive Amazon product reviews. We’ll discuss under-utilized tactics, ways to add value for...
2018-11-0641 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 035: Creating a Curiously Awesome YouTube Marketing StrategyRetailer Vat19 has taken a video-first approach to marketing. With over 1,200 YouTube videos, and the majority of website traffic and sales originating from the channel, they have become dependent on YouTube videos to drive sales. But what happens when YouTube changes their algorithms, sending site traffic and sales plummeting? What happens when consumers tune out a video after only a few seconds? What happens when free social marketing turns out to be anything but?
In this episode of The Commerce Marketer Podcast, founder and CEO of Vat19.com, Jamie Salvatori, discusses their approach to video marketing, why they chose YouTube...
2018-10-231h 19
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 035: Creating a Curiously Awesome YouTube Marketing Strategy Retailer Vat19 has taken a video-first approach to marketing. With over 1,200 YouTube videos, and the majority of website traffic and sales originating from the channel, they have become dependent on YouTube videos to drive sales. But what happens when YouTube changes their algorithms, sending site traffic and sales plummeting? What happens when consumers tune out a video after only a few seconds? What happens when free social marketing turns out to be anything but?
In this episode of The Commerce Marketer Podcast, founder and CEO of Vat19.com, Jamie Salvatori, discusses their approach to video marketing, why they chose YouTube...
2018-10-231h 19The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 034: Marketplace Bootcamp: Keys to Successful SellingWhen you think of marketplaces like Amazon, Walmart, and eBay, do you think friend, foe, or frenemy? Selling on marketplaces is no longer as easy as throwing up a product listing and watching it sell. In today’s competitive environment, it takes consideration at every step of the process, from marketing and selling to fulfillment.
In this episode of The Commerce Marketer Podcast, you get two Gregs for the price of one. Whether you’re just starting out or have a full-fledged marketplace operation, my guest today knows it all. I sat down with Gregg Shupe, Senior Product Marketing Manager at C...
2018-10-091h 02
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 034: Marketplace Bootcamp: Keys to Successful Selling When you think of marketplaces like Amazon, Walmart, and eBay, do you think friend, foe, or frenemy? Selling on marketplaces is no longer as easy as throwing up a product listing and watching it sell. In today’s competitive environment, it takes consideration at every step of the process, from marketing and selling to fulfillment.
In this episode of The Commerce Marketer Podcast, you get two Gregs for the price of one. Whether you’re just starting out or have a full-fledged marketplace operation, my guest today knows it all. I sat down with Gregg Shupe, Senior Product Marketing Manager at C...
2018-10-091h 02
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 032: May the On-Demand Economy Be With You Consumers love to get things they want - when they want them. The on-demand economy has disrupted traditional consumer services, much like ecommerce and online marketplaces disrupted traditional retailers. From on-demand grocery delivery to rideshare drivers delivering dinner, the on-demand economy is continuing to evolve.
In this episode of The Commerce Marketer Podcast, I am joined by Scot Wingo, founder of the on-demand car care service Spiffy. We’ll discuss how the on-demand economy has changed over the past several years, common reasons why on-demand companies fail, challenges with user adoption, and how to evolve and grow in an increasingly co...
2018-09-1038 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 031: The Changing Face of Loyalty Programs Loyalty programs are created to encourage repeat customers, build brand advocates, and drive loyalty. But in today’s age, how consumers respond to and engage with retailer loyalty programs is changing. Monetarily incentivizing customers in order to move them from one tier to the next is not a recipe for long-term loyalty. What’s a retailer to do?
In this episode of The Commerce Marketer Podcast I am joined by Chris Bechtel, VP of Growth & Marketing at Annex Cloud. We’ll discuss all things loyalty programs, such as program structure, types of rewards, KPIs to monitor, and more. Loyalty programs may be...
2018-08-2849 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 029: The Business of Beer. How 3 American Ex-Pats Started a German Brewery Something's brewing on The Commerce Marketer Podcast. In this episode, I sat down with David Spengler, co-founder and owner of Vagabund Brauerei, to discuss how three American ex-pats learned to brew beer by watching YouTube – and then started their own brewery in beer's own backyard, Germany. We'll talk about entrepreneurship, how to strategically grow, the customer experience, marketing strategies, competing with large corporations, and how a small brewery with no marketing budget has been able to grow and thrive in a historically beer-savvy environment.
We'll discuss:
• How they went from YouTube videos into launching a brewery.
• How a crowdfunding campaign told t...
2018-07-3145 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 028: 17 Juicy SEO Tactics Worth the Squeeze SEO, in principle, hasn't really changed over the past 15 years. But the tactics used to improve SEO continue to evolve as we go along. And with the increase of non-traditional "search engines", like Amazon and social media sites, focusing on improving all aspects of your SEO has never been more critical. So, while there may be countless strategies for improving your site’s SEO, you have to determine in which strategies the juice is worth the squeeze.
In this episode of The Commerce Marketer Podcast, I sat down with Ronald Dodd, Co-founder and CEO of Visiture, to discuss the 17 SEO ta...
2018-07-1741 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 027: Pop-Up Shops, Classic Rock, and Touring with Ringo Starr This podcast is about to get rocked! What do John Lennon, Paul McCartney, Jerry Garcia, Jimi Hendrix, and the Rolling Stones have to do with pop-up shops? You're about to find out! Pop-up shops have grown in popularity over the years, but one company focused on classic rock not only made a business out of it but did it so well they were asked to “pop-up” on tour with Ringo Starr. And this was all before the pop-up shop became in vogue.
In this episode of The Commerce Marketer Podcast, I sat down with Scott Segelbaum, owner of the Rock Art...
2018-07-0335 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 026: B2B Ecommerce and Going B2C, D2C and R2-D2 As digital-natives enter the workforce and become the primary B2B buyers, their expectation of convenient ordering processes has accompanied them. B2B companies are now faced with two questions: Whether to create an Ecommerce site for their B2B customers and if going to direct-to-consumer (D2C) is right for them.
In this episode of The Commerce Marketer Podcast, I sat down with Chloe Thomas, founder of Ecommerce Masterplan, to discuss how a company should decide whether to create an Ecommerce website for their B2B customers, which pitfalls to avoid, and whether going D2C is right for...
2018-06-1932 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 025: Finding Authenticity in Brand Photography Images are visual punctuations that help tell a story. And for consumers, the more authentic the imagery, the better. From email marketing and website imagery to Instagram and Snapchat, we live in an image-driven online world, and brands have had to jump on board to keep up. But while social influencers and user-generated content can help with these efforts for more authentic imagery, brands can't rely on their customers alone to produce their content.
In this episode of The Commerce Marketer Podcast, I sat down with John DeMato, owner and photographer at DeMato Productions, to discuss how to create authenticity...
2018-06-0537 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 024: Connecting With the Digitally Native Consumer Digitally-native consumers have raised the stakes on how retailers connect and engage with them. Is email or social the most effective way to reach them? And what tactics make those strategies work? No one knows this more than dorm décor brand Dormify. After all, their consumers are digital-native Gen Zers.
In this episode of The Commerce Marketer Podcast, I sat down with Nicole Gardner, current consultant and former COO at Dormify, to discuss how Dormify engaged their digitally-native consumers via social, email and other online channels – and went from start-up to go-to dorm-decorating retailer.
You'll hear about:
• Which email marke...
2018-05-2234 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 023: Hiring and Motivating Seasonal Customer Service Reps in Retail For retailers, the holidays and other peak seasons are a critical time for driving revenue. For many, hiring part-time help is a necessity, but it comes with a number of challenges. These seasonal team members quickly become the face of your brand, and the service they provide can truly make or break a customer relationship.
In this episode of The Commerce Marketer Podcast, I sat down with Stefanie Frenking, head of recruiting and feel good management at Spreadshirt, to discuss how the company approaches hiring seasonal employees, what they consider when forecasting headcount and how they make these temporary employees...
2018-05-0833 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 022: Swipe Right For Social Media in Retail Social media is becoming more ingrained in every aspect of retail. Not only is it used to reinforce the brand image and provide content to customers, it's become a great channel for direct marketing and customer service. At this point, not having an active social media presence can lead to distrust from consumers and even cost a retailer sales.
So how should retailers approach social media and measure its success? How do you determine which types of content to use in your social marketing?
In this episode of The Commerce Marketer Podcast, I sat down with Bridget Saroff, social media...
2018-04-2436 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 021: IP Infringement in Retail and Ecommerce For retailers today, protecting your IP (intellectual property) against counterfeiting and knock-offs is a difficult task. And the prevalence of third-party marketplaces, such as Amazon and eBay, the ability to source products, and the ease of standing up a new website make policing IP infringement even tougher. How can you monitor for it, and how should you respond when it happens?
In this episode of The Commerce Marketer Podcast, I sat down with Sarah Nagae, special counsel at law firm Nexsen Pruet, to discuss the various types of IP infringement, the IP you may unknowingly have on your site, the...
2018-04-1043 minThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 021: IP Infringement in Retail and EcommerceFor retailers, protecting your IP is hard to do. And the prevalence of third-party marketplaces, the ability to source products, and the ease of standing up a new website make policing infringement even tougher. In this episode, I spoke with Sarah Nagae, special counsel at law firm Nexsen Pruet, about the types of IP infringement, how to safely work with marketplaces and when to get your legal team involved.
We also cover:
• How to protect your brand from IP theft.
• Whether product descriptions can be considered IP.
• What to do when you spot infringement on third-party marketplaces.
• When copyrights “self-arise” and why it’s...
2018-04-1043 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 020: The Ecommerce of Sports With the Durham Bull The Durham Bulls, an iconic baseball club, has come a long way since Nuke and Crash put them on the map. But like all sports clubs today, they face many of the same challenges as your favorite retailers. How can you drive more sales through digital channels while providing an exceptional consumer experience? Retailers can actually learn quite a few lessons from these sports teams on how to market to and engage your customer/fan base.
In this episode of The Commerce Marketer Podcast, I sat down with Matt Sutor, director of marketing and communications for the 2017 Triple-A National Champion...
2018-03-2744 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 018: Ted Rubin Talks 2018 Retail and Shares a Little TMI The customer experience matters. Don't think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store's online experience and not-so-customer-friendly policies keep preventing him from closing the deal.
For this episode of The Commerce Marketer Podcast, I sat down with Ted - renowned social marketing strategist, co-founder of Prevailing Path and CMO at Photofy - for a wide-ranging discussion about the state of retail in 2018. Where are we headed? How does social fit in? What can retailers can do to show consumers that they know them?
In addition, we talk about:
** ...
2018-02-2746 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 017: Dear [First Name], It's All About Personalization Enhancing the customer experience is all about personalization. But personalization doesn't mean the same thing for every marketing channel. Email marketers need to understand how to segment, scale, and improve their personalization program, even when faced with limited resources.
In this episode of The Commerce Marketer Podcast, I sit down with Jared Blank, senior vice president of data analysis and insights at Bluecore, to talk about finding personalization opportunities within your marketing program, and successful tactics that can enhance the customer experience.
In this episode, we discuss:
" Ways retailers can effectively segment and scale with limited resources.
" A one day...
2018-02-1337 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 016: Recapping the 2017 Holidays ... and Waffles The holiday season generated $108 billion in online sales, nearly a 15% year-over-year increase. And mobile accounted for nearly 40% of it. But not everything went according to plan. Whose plan, you ask? Well, mine.
Back in October, I made some predictions about what I thought we'd see this holiday season. So, what exactly did happen? How did my predictions pan out?
In this episode of The Commerce Marketer Podcast, I sat down with Bronto Marketing Strategist David Taitelbaum to hear how his clients prepared for the holiday season, get his thoughts on voice-assisted commerce, and find out how to make the perfect...
2018-01-3049 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 015: Symmetrical Marketing and Enhancing the Happiness Quotient If your marketing email has a 40% open rate, then 60% of your subscribers never see it. And that doesn’t include the people who haven’t signed up for your emails. That’s why it’s critical to consistently and clearly convey your message across all channels. Focusing on symmetrical marketing can help you do just that while meeting consumer expectations.
In this episode of The Commerce Marketer Podcast, I sit down with Mariel Bacci, senior ecommerce strategy lead at BVAccel, to talk about the importance of symmetrical marketing and how it relates to the happiness quotient – and even how Snoop Dogg plays...
2018-01-1622 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 014: A Millennial Marketing Expert Dishes the DirtIf a millennial eats at a restaurant but doesn’t post a picture of it on Instagram, did it happen? Millennials have started to redefine many consumer culture trends. While some people stereotype them as entitled, lazy, and unsocial, that couldn’t be further from the truth. If you want to know what millennials are all about and how to reach them, this episode is for you! In this episode, I sit down with millennial marketing expert Jeff Fromm. This guy knows millennials, and today, he gives us the real dirt on what they’re are all about. In this e...
2018-01-0323 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 014: A Millennial Marketing Expert Dishes the Dirt If a millennial eats at a restaurant but doesn’t post a picture of it on Instagram, did it happen? Millennials have started to redefine many consumer culture trends. While some people stereotype them as entitled, lazy, and unsocial, that couldn’t be further from the truth. If you want to know what millennials are all about and how to reach them, this episode is for you!
In this episode of The Commerce Marketer Podcast, I sit down with millennial marketing expert Jeff Fromm. Jeff is the president of FutureCast and founder of both MillennialMarketing.com and the youth trends mark...
2018-01-0323 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 013: Mapping the Modern-Day Consumer’s Path to Purchase If you search online for a pair of boots, those boots will follow you around the internet for weeks. But is this really what compels consumers to buy? The way people seek out and receive information has changed, which has drastically shifted the consumer’s path to purchase. And no one knows this better than today’s guest: John Andrews, CEO and co-founder at Prevailing Path.
As the founder of Walmart’s ElevenMom’s program, John noticed the early changes in how consumers receive and digest information, and recognized the power that influencer marketing wields. I spoke with John about the cust...
2017-12-1144 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 012: Real-Time Contextual Marketing and Email Personalization When it comes to email, consumers expect personalized, engaging content. But what does that look like? Today, we have the technology to deliver personalized emails based on time, device and even the location of the user. As commerce marketers, knowing how to use real-time contextual marketing to create a more robust email marketing strategy is critical.
I spoke with Justin Foster, co-founder of Liveclicker, about how real-time contextual marketing can empower your personalization efforts and drive consumer engagement.
In this episode of The Commerce Marketer Podcast, we discuss:
• Real-time contextual marketing in email.
• How it plays into a broader personalization stor...
2017-11-2131 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 011: Customer-First SEO and the Marketing Overlap SEO is an ingredient, not a recipe. For some marketers, it’s not traditionally been part of their day-to-day. But with the evolution of consumer expectations, mobile dominance and the rise of voice search, there is a growing overlap between overall marketing strategy and SEO practices.
I spoke with Randy Kohl, Director of Content & Digital Strategy at Gorilla Group, about how SEO is changing from a conceptual level, and how it relates to a broader content strategy from the marketing department.
In this episode of The Commerce Marketer Podcast, we discuss:
• The pivotal forces driving changes in SEO today.
• How conten...
2017-11-0720 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 008: An Ecommerce Rapid-Fire MashupThe ecommerce and retail landscape is changing, which brings up a lot of questions for commerce marketers. In this episode of The Commerce Marketer Podcast, I talk to three of them and get their opinions on the state of retail today and what’s in store for the future. Check out our industry rapid-fire mashup of their responses and predictions. We discuss:
• The biggest challenge for online retailers today.
• Whether brick-and-mortar will survive.
• What social media means for retail.
• The most effective email marketing strategy they’ve implemented...
2017-10-1818 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 007: A Five-Year-Old’s Views on CommerceFive-year-olds don’t know what life was like before Siri and Alexa, or even smartphones. Touchscreens and voice assistants are simply their “norm.” But many of us are continually trying to adapt to the growing number of technological advancements increasingly influencing our day-to-day interactions. For this episode, I sat down with my five-year-old son to discuss a number of topics related to commerce today. While you might not think a child’s perspective matters, it does. In fact, the parallels between his expectations and those of consumers today are strikingly similar. In this episode, you’ll discuss:
• A five...
2017-10-1811 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 006: Storytelling in Marketing That InspiresMillennials have become quite the punchline lately. But this generation has actually been credited with changing the way retailers focus on communicating with their consumers. Join me as I welcome Jeffrey Grannis, Director of Digital at Juice Beauty, to share how the brand approaches storytelling in their marketing campaigns, and how these strategies can be applied to millennials and non-millennials alike. After all, there is a story in everything! In this episode of The Commerce Marketer Podcast, we’ll discuss:
** Marketing storytelling and Juice Beauty’s approach to it.
** Why retailers have been slow...
2017-10-1833 min
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 005, Part 1: Site Search and the Consumer ExperienceTechnology is evolving quickly, and the way consumers interact with retailers is changing just as fast. In part 1 of this 2-part interview, Something Digital’s Phillip Jackson talks with me about how the consumer experience is changing and how that affects the way retailers approach search functionality on their site. He also shares his insights on how the site search of today may look vastly different in only a few years. In part 1, you’ll hear about: ** Phillip’s background and his former life as a rock star … seriously!
** Why you’re not competing with Amazon
...
2017-10-1826 min