Shows
MSP CornerPodcast #101 Expert Corner April PreviewFernando Leon sits down with Gregory Morawietz to explore how successful MSPs handle their very first client meetings. This episode offers foundational insights and previews the in-depth strategies coming in our next Expert Corner. A must-listen if you're ready to win more deals.2025-06-2836 minMSP CornerPodcast #100 - Bar9 AgencyTune in as we interview Travis Franklin, a veteran marketing executive, shares how he helped companies triple revenue through modern strategies. Now, as co-founder of Bar 9 Agency, he blends AI automation with proven marketing to help leaders scale smarter, faster, and more profitably—freeing them to focus on what they love, not what they dread.2025-04-2144 minMSP CornerPodcast #99 Building the Operational Engine of a Successful MSPJoin host Fernando Leon in a casual chat with a seasoned MSP CEO about the tools that power successful IT service firms. From ticketing to backup, RMM, and documentation—this episode offers insight for new and scaling MSPs looking to strengthen operations and scale confidently. Learn strategies that work in the real world.2025-04-2047 minMSP CornerPodcast #98 Biz Advisory BoardWe interview Paul Daigle, a Senior Partner at BizAdvisoryBoard. He, shares how MSPs can scale, attract capital, and prep for acquisition. With 12 divestitures, 7 spin-offs, and 23 board roles, he co-created The Business Evaluator, used by 3,000+ firms to estimate value, optimize growth, and accelerate profitability through strategic benchmarks and roadmaps.2025-04-2041 minMSP CornerPodcast #97 IT RockstarsDuring our podcast, we interview Scott Millar, the founder of IT Rockstars and the CEO of an MSP. He has been helping MSPs worldwide grow since 2016. Initially focused on SEO and premium content, Scott now introduces the Power Audience, a system designed to cut through digital noise and social media limitations to build authentic, lasting relationships with prospects. Tune in as Scott describes the value he offers MSPs.2025-04-2041 minMSP CornerPodcast #92 Is Your MSP Stuck on Six FiguresBreaking Past Six Figures as an MSP – In this episode, Fernando Leon interviews a seven-figure MSP CEO to uncover why so many MSPs get stuck at six figures and what it takes to break through. Learn about positioning, lead generation, security services, and sales strategies. Ready to scale? Listen now and take action. 2025-04-0155 minMSP CornerPodcast #85 Cold Calling ScriptJoin us on our podcast as we explore the art of cold calling, focusing on five essential components to craft a winning script that leaves a lasting first impression. Whether you're a sales beginner or an experienced pro aiming to refine your skills, this episode is packed with actionable insights and practical strategies to elevate your approach. Tune in and learn how to turn every call into an opportunity for success.2025-04-0123 minMSP CornerPodcast #96 Is Your MSP Stuck on 5 or 6 Figures, Want to Get to 7 Figures?Is your MSP stuck on 5 or 6 figures? This episode covers the five key strategies to scale to 7 figures, featuring insights from an experienced MSP CEO. Learn how to refine your niche, master sales, improve marketing, delegate effectively, and increase MRR. Listen now and start growing your MSP today!2025-03-1148 minMSP CornerPodcast #95 Preview of February's Expert Corner ShowMarketing for IT service firms isn’t just about tactics—it’s about strategy. In this podcast episode, we break down the Results Triangle: aligning Message, Market, and Media to drive measurable growth. Learn how targeting the right audience, delivering an impactful message, and selecting effective channels can transform your marketing. Listen now and join MSP Corner.2025-03-1137 minMSP CornerPodcast #94 CyberTrendsWe interview the CEO of Cyber Trends during this episode. Cyber Trends is a pioneer in IT coaching, consulting, training, and mentorship for the MSP, MSSP, and IT services sectors. With over 25 years of experience, their approach isn’t about following the status quo—they are about shifting mindsets. They empower technology providers to break free from their limitations, reclaim their independence, and build a legacy they can genuinely be proud of. Tune in.2025-03-1123 minMSP CornerPodcast #91 Breaking Free from the Commodity TrapMost IT firms struggle to stand out, competing on price and losing clients to lower-cost competitors. In this episode, Fernando Leon sits down with Gregory Morawietz, CEO of a leading MSP, to reveal how IT firms can reposition themselves, specialize, and build a brand that commands premium pricing. They discuss actionable strategies for selling value over price, becoming a strategic partner, and delivering an unforgettable client experience. If you're tired of being seen as just another IT provider, this episode is a must-listen.2025-03-1145 minMSP CornerPodcast #90 Scaling Your MSP: The Hidden Revenue in Your Existing ClientsMost MSPs focus on landing new clients, but what about maximizing value with the ones you already have? In this episode, Fernando Leon sits down with Gregory Morawietz to discuss five proven strategies to increase retention, expand services, and scale your MSP, all without chasing new leads. Tune in now."2025-03-1151 minMSP CornerPodcast #89 How IT Service Firms Can Stand Out in a Crowded MarketJoin us for an insightful discussion designed to help IT service firms thrive in a competitive market. In this episode, we explore actionable strategies to break free from the commodity trap and establish a trusted brand that resonates with clients. Hosted by Fernando Leon and Gregory Morawietz, this episode takes a fresh approach, answering real questions to solve the commodity puzzle. Tune in for expert advice, proven strategies, and practical insights to elevate your IT business.2025-02-0738 minMSP CornerPodcast #88 Content Strategy: What Is It & How to Create OneContent is key to building authority, trust, and credibility—but great content doesn’t just happen. It takes strategy! In our latest podcast, we dive into the key elements of a winning content strategy that boosts ROI. Tune in for Part 1 today!"
2025-01-2839 minMSP CornerPodcast #87 The MSP PackageJoin us on our podcast as we explore strategies that can revolutionize the way you manage your MSP. Whether you're building a side hustle, leading a startup or a mid-sized IT firm, you understand the challenges of standing out, demonstrating value, managing client expectations, streamlining processes, and closing deals. That’s why we’ve developed a comprehensive packet designed to help you tackle these obstacles and confidently grow your business. This isn’t just a set of resources—it’s your roadmap to success. Stay tuned and discover how to unlock your MSP's full potential. Don’t forget, your packet will...2025-01-2828 minMSP CornerPodcast #86 From Tech Vendor to Trusted Partner: The Art of Selling Value "During this podcast, we dive into a transformative concept for IT service firms: selling value instead of services. Here’s the truth—many IT firms get caught up in pitching features, tools, experience, and technical jargon. But prospects aren’t interested in the what; they care about the why. If closing deals has been a challenge, it’s likely because you’re not addressing your clients’ unique problems. Today, I’ll reveal five essential strategies to help you shift your approach and effectively sell value
2025-01-1723 minMSP CornerPodcast #85 From Tech Vendor to Trusted Partner: The Art of Selling Value "During this podcast, we dive into a transformative concept for IT service firms: selling value instead of services. Here’s the truth—many IT firms get caught up in pitching features, tools, experience, and technical jargon. But prospects aren’t interested in the what; they care about the why. If closing deals has been a challenge, it’s likely because you’re not addressing your clients’ unique problems. Today, I’ll reveal five essential strategies to help you shift your approach and effectively sell value2025-01-0823 minMSP CornerPodcast #84 In depth Cold Calling DiscussionOn our podcast show, In Depth Cold Calling Discussion, we discussed how cold calling remains a powerful strategy for MSPs targeting SMBs, particularly when the objective is to set appointments and demonstrate expertise in IT support, security, and compliance. To make an impact, it’s essential to adopt a direct, assertive approach that emphasizes your unique value while effectively addressing common objections, such as lack of interest or existing provider relationships. These insights are tailored to help you develop a cold calling strategy that not only connects with SMBs but also turns conversations into actionable appointments."2025-01-0828 minMSP CornerPodcast #83 The Cold CallCold calling remains a powerful tool for MSPs targeting SMBs, especially when the goal is to set appointments and showcase expertise in IT support, security and compliance. To stand out, you need a direct, assertive approach that highlights your unique value while addressing common objections like lack of interest or existing provider relationships. During this duscussion, we go over some important topics on what it takes to have a succesful cold calling campaign, tune in as we dive into the cold calling universe.2025-01-0830 minMSP CornerPodcast #82 The MSP AgreementFor newly established IT firms, you need a well-crafted Managed Service Provider contract in place. Without one, you’re open to risks like revenue loss, unhappy clients, and unexpected liabilities. A strong MSP contract does more than protect your firm and profits—it also helps manage risk and sets clear expectations with clients. Gregory and I discuss the many reasons MSPs need to have a well crafted comprehensive agreement. Tune in as we discuss a very important topic.
2024-12-1120 minMSP CornerPodcast #81 Get InsynchGetInSync is a platform built to help MSPs grow by working alongside their clients' in-house IT teams. Instead of just fixing technical problems, MSPs can use GetInSync to become strategic advisors who help businesses make smarter decisions about technology. We interview Stuart Holtby the Founder and CEO of GetInSync. He helps Managed Service Providers (MSPs) move from just fixing IT problems to becoming key partners in their clients’ business strategies. Stuart's mission with GetInSync is to give MSPs the tools they need to work better with internal IT teams and show the value of IT to business leaders.
2024-12-1127 minMSP CornerPodcast #80 - Preview of Expert Corner October SeriesDuring this podcast, we give you a preview of what to expect on the Expert Corner. Whether you're new to email marketing or looking to refine your strategy, we discuss key tips that can boost engagement and drive results. From segmenting your audience for personalized outreach to crafting compelling subject lines and balancing content between education and promotion, we share actionable insights to enhance your campaigns. Tune in as we explore strategies to improve open rates, avoid common pitfalls, and keep your audience coming back for more.
2024-12-1132 minMSP CornerPodcast #79 - FMSWe interview the CEO of FMS and the value they offer MSPs. Financial Modeling Service(FMS) offers Managed Service Providers (MSPs) comprehensive financial modeling solutions, including budgeting, forecasting, and financial analysis. These services assist MSPs in making informed business decisions, optimizing financial performance, and achieving sustainable growth. By leveraging their expertise, MSPs can enhance profitability and maintain a competitive edge in the industry.
2024-12-111h 09MSP CornerPodcast #78 AreteArete is a custom Database marketing Firm engaged in marketing data collection and information appending. They also help companies deploy and manage email marketing campaigns. We interview Sree jith who has been working with IBA for the past 14 years. He is one of the first employees and started working as Campaign and Data Manager. Sree currently manages the data side of the business and coordinates with sales team about customer success.
2024-12-1120 minMSP CornerPodcast #77 Preview of Upcoming Show on Expert Corner 5 Tips To a Successful Email Marketing CampaignEmail marketing can be a highly effective strategy for reaching potential clients, nurture leads, and retain existing customers. However, to run a successful email marketing campaign, MSPs must approach it strategically. During our preview of an upcoming discussion the "Expert Corner, we discuss the top five things MSPs should do to ensure their email marketing campaigns yield strong results
2024-12-1122 minMSP CornerPodcast #76 E Leads ProWe interview the CEO of eLeads Pro during this podcast. E Leads Pro offers a comprehensive LinkedIn lead generation platform that automates outreach with hyper-personalized, multi-channel campaigns, enabling businesses to efficiently connect with targeted prospects, nurture relationships, and drive sales growth. Listen in if you are considering a solution to target a specific industry.
2024-12-1130 minMSP CornerPodcast #75 - Knocking on Business Doors
We have another lead generation discussion on this podcast, but this one only costs time. We discuss knocking on doors and directly engaging with local businesses can be a highly effective way to generate new leads and land clients. If you plan on doing some leg work, listen in as we discuss some important information.
2024-12-1131 minMSP CornerPodcast #74 - Preview of the Expert CornerWe cover an unpopular topic during our podcast, but its a subject MSPs need to seriously consider if they plan to reach that next level. The topic...Niches = Riches. We give our listeners a preview of what is to come on our webinar later in the month, but its a short listen on why MSPs need to consider the concept Niches = Riches.
2024-12-1125 minMSP CornerPodcast #73 - Vembu TechnologiesDuring today's podcast, we interview Naga (Nagarajan) Chandrasekaran, VP of Product Success at Vembu Technologies. We discuss Vembu’s flagship offering, BDRSuite, this product is an all-in-one backup management platform specifically designed for MSPs. With BDRSuite, MSPs can deliver profitable remote backup, managed backup services, or Backup-as-a-Service (BaaS), covering File & Disk Image Backup, Microsoft 365 Backup, VM Backup, and more. Listen in as we discuss the value BDRSuite delivers to the MSP market.
2024-12-1143 minMSP CornerPodcast #67 with AIO IntegrationsAIO Integrations is delivering value to MSPs around the world and we discuss this on our podcast. AIO Integrations offers MSPs a comprehensive platform to streamline operations, enhance service delivery, and improve client satisfaction. By integrating various IT management tools, automation, and reporting features, AIO helps MSPs boost efficiency, reduce manual tasks, and provide scalable, high-quality IT services, ultimately driving business growth and profitability.
2024-09-2039 minMSP CornerPodcast #72 Running a Successful Outbound Marketing CampaignA successful outbound email campaign requires a blend of strategic planning, precise execution, and continuous optimization. Unlike inbound strategies where customers come to you, outbound email marketing is a proactive approach that seeks to engage potential clients directly. During the podcast, we outline 6 important components that will play key role sin your emails marketing success.
2024-09-2024 minMSP CornerPodcast #71 Does Your IT Service Firm Have Professional CollateralWhen targeting a specific industry with your Managed IT services, it's essential to provide a comprehensive overview in your collateral, as this serves multiple crucial purposes. First, it establishes your credibility and demonstrates your deep understanding of the industry's unique challenges and requirements. We discuss 4 important topics that will help you develop collateral for your target audience.
2024-09-2014 minMSP CornerPodcast #70 - Tim TaylorDuring another podcast on the MSP Corner, we interview the CEO at TaylorWorks. It only took Tim 5 years to build a 7 figure MSP. Tim Taylor gives amazing feedback on how to generate business without the large marketing overhead some of us pay. He has been in business since 1999 and it appears he is not slowing down anytime soon. Listen in as he gives us sound advice on how to build a successful MSP. For those who need one on one coaching, go to www.timtaylorconsulting.com or call him at 407-832-3644. Tim also wrote a book, "How to...2024-09-2051 minMSP CornerPodcast #69 The Formula to Building a 7 Figure MSP Side HustleIs building an MSP side hustle one of your goals? Starting a Managed Service Provider (MSP) side hustle can be an excellent way to turn your IT expertise into a profitable business. Whether you're looking to supplement your income and eventually transition to running your own MSP full-time, a side hustle offers a low-risk way to test the waters and build a client base. We discuss a formula to building that side hustle during our podcast.
2024-09-2033 minMSP CornerPodcast # 68 Why the RMM is Critical to IT FirmsDo you want to automate some functions of your IT service? Our MSP implemented an RMM tool back in 2005 and we will never look back. Remote Monitoring and Management (RMM) is critical to MSPs as it enables proactive monitoring, maintenance, and support of client IT infrastructures. With RMM, MSPs can detect and address issues before they cause downtime, automate routine tasks, improve efficiency, and deliver seamless, round-the-clock service, ensuring client satisfaction and system reliability. Our CEO discusses the benefits of the RMM and how it has improved operations.
2024-09-2042 minMSP CornerPodcast #66 Stellar InsightWe interview the CEO at Stellar Insight and they are about helping CEOs achieve excellence in revenue, growth, customer experience, and personal evolution. Their CEO, Brad Smith has been an executive coach for ambitious CEOs who want at least a consistent extra zero in revenue. He coaches CEOs, for organizational and personal growth. He also runs a Master Class for Deep Intuition development for CEOs and R&D teams. He has studied mysticism, intuition, and human development for more than 55 years. He has taught this class to private students for more than 8 years. Brad shared some brilliant insights when...2024-08-0143 minMSP CornerPodcast #65 Tim Fitzpatrick
We interview the CEO at Rialto Marketing and he had a lot to share on why MSPs fail when it comes to marketing. Dont stress, there is hope.Tim is an entrepreneur/business owner with marketing and growth expertise. He has 25+ years of entrepreneurial experience with a passion for developing and growing businesses. Tim started in 2013 and has been helping MSPs build and manage their marketing engine to get where they want to go faster. They do that by identifying and removing revenue roadblocks in three key marketing areas: Strategy, which serves as your fuel; Planning, your marketing vehicles...2024-08-0157 minMSP CornerPodcast #64 Jay McBain
We interview Jay McBain a respected thought leader in the channel ecosystem. Jay was named Global Channel Influencer of the Year by Channel Futures Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines top thought leadership lists, he is often sought out for industry guidance and future trends. He has spent his 30-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, ChannelEyes, and Forrester. Jay provides some surprising data in the MSP world, and let me just say, it was all sunshine and smiles. Listen in on Jays...2024-08-0132 minMSP CornerPodcast #63 - Leveraging Social Media to Build a BrandMost MSPs are not leveraging the social media channel to build on their authority, rapport with their following, trust and credibility. Many of you are asking yourselves, which social media platform is ideal. You need to ask yourselves, where does my ideal client go to collect data? Is my ideal client following my company LinkedIn and Facebook page?
2024-08-0133 minMSP CornerPodcast #62 - Expert Corner OverviewWe had another session where we discuss marketing challenges MSPs are having. We gave some great pointers when it came to the website and the messaging.
2024-08-0139 minMSP CornerPodcast #61 - N-Able with Tracy Trottier
In this podcast episode, we discuss N-able's MarketBuilder, a powerful tool designed to empower MSPs in marketing their services effectively. MarketBuilder equips MSPs with customizable content and campaigns tailored to their unique offerings, enabling them to reach and engage their target audience more efficiently. Discover how this platform supports MSPs in enhancing their marketing strategies and expanding their client base seamlessly. Go here to request a demo of MarketBuilder: https://pages.n-able.com/marketbuilder.html?utm_medium=social&utm_source=sbmsp_facebook&utm_campaign=multi-glbl-l-dgc-market_builder_social_fb-2024-06-07
2024-08-0138 minMSP CornerPodcast #60 - The Sales Process
During this podcast, Gregory and Fernando discuss how a sales process needs to be in place if you plan to have a succesful sales career. We discuss a few strategies, but the overall concensus is that you must follow strict guidelines if you plan to close more MSP sales.
2024-08-0154 minMSP CornerPodcast #59 - Lionfish CybersecurityDuring our podcast, we interview the CEO on how Lionfish Cybersecurity is revolutionizing industry compliance with free training sessions. Their initiative equips professionals with essential knowledge on regulatory requirements and best practices, empowering businesses to navigate complex cybersecurity landscapes confidently. By offering accessible, expert-led training, Lionfish ensures organizations can enhance their security postures and meet compliance standards effectively, reinforcing resilience against modern cyber threats.
2024-08-0129 minMSP CornerPodcast #58 CEO of One2OneThe CEO of One2One sat with us and discussed his personal journey in the MSP world. He has built a solid business by implementing a proactive strategy. His clients dont have technical issues, and this is all based on his experience implementing the proactive model. Listen in on our discussion on what his plans are for the future.
2024-06-1031 minMSP CornerPodcast #57 Drippy Content
During our podcast, we interview the founder of Drippy Content. Drippy Content isn't just another marketing firm; it's a conversion powerhouse for MSPs. With a focus on crafting compelling content that drives action, Drippy Content helps MSPs connect with their target market effectively, ensuring every piece of content has a clear ROI.
2024-06-0358 minMSP CornerPodcast #56 - N-Able
During this podcasst, we interview two members from N-Able. First up, the tech guru Jason Murphy who has been in tech almost three decades. His expertise was recognized at a CRN-rated top-20 MSP, where he led security and technology initiatives. He has been a partner or has been working with N-able for over 10 years. We also interview Stefanie Hammond, the Head Nerd that focuses on all things Sales and Marketing-related. She will be celebrating her 20-year anniversary at N-able and working in the MSP industry this November. Listen in on the discussion on how MSPs can improve operations and...2024-06-0341 minMSP CornerPodcast #55 - F&G The Elevator PitchGregory and Fernando discuss an approach when faced with the "Elevator Pitch". Most of you are tempted to mention tech support, or tech services and maybe your experience in the field. We have a different approach, but listen in on how we position a pitch of value.
2024-06-0326 minMSP CornerPodcast #54 The Expert CornerThe Expert Corner consists of two founders who operate and built a 7 figure MSSP. Our goal is to give other owners of MSPs advice on selling value, marketing, contract language and scaling.
2024-06-0356 minMSP CornerPodcast #53 F&G Show - Effective Growth Strategies for MSPsMarketing serves as a vital strategy for building an IT firm and we go over 5 options to consider during this podcast. At the end of the day, CEOs of IT firms want “RESULTS”. Through targeted marketing efforts, IT firms can effectively communicate their value proposition to potential clients and differentiate themselves from competitors. Our MSP has implemented several funnels and we discovered that SEO and email are affordable and effective. We discuss cold calling and other approaches to consider.
2024-06-031h 09MSP CornerPodcast #52 - MSP Corner James Kernan
We interview the CEO at Kernan Consulting. James Kernan is the creator of the MSP Mastermind Peer Groups and recently published Leadership Essentials for Successful Executives and Authored 3 leadership books. He is also an expert with M&A and EOS. Kernan Consulting is an award-winning consulting firm providing one on one executive coaching, CEO Peer Group coaching and other services like M&A, EOS and Sales/Marketing related training. Since 2006, over 750 businesses in six different countries have successfully been coached through their programs. They have also helped over 30 business owners through either buying or selling their firms successfully.
2024-06-0351 minMSP CornerPodcast #51 - What Is More Important, Marketing or Selling?
The founders discuss how marketing and selling are integral to the success of an MSP, it is challenging to prioritize one over the other. Instead, the most effective approach is to recognize the symbiotic relationship between marketing and selling and invest in both areas strategically. A well-rounded strategy that combines compelling marketing initiatives with robust sales efforts is essential for driving sustainable growth, expanding the client base, and staying ahead in the competitive landscape of managed IT services.
2024-06-0330 minMSP CornerPodcast #50 - MSP Corner - Kronstruct MarketingWe know marketing is critical to expanding market share. The founders of the MSP Corner interview Matt Cox the Managing Partner at Konstruct Digital, a 30-person performance marketing agency focused exclusively on B2B companies in the technology sector. Konstruct Digital has been around for 13 years and currently has offices in Calgary, Canada, Toronto, Canada, and Phoenix. Listen in on what his clients are doing to escape obsurity.
2024-05-0130 minMSP CornerPodcast #48 - MSP Corner with F&G - How Does an MSP Become The Online AuthorityIn today's digital era, where nearly every facet of our lives is entangled with the internet, it's imperative for IT businesses to establish online authority in order to succeed. This holds especially true for IT companies, as being acknowledged as an expert in their field not only enhances credibility but also greatly influences their financial success. Google, as the primary search engine, holds significant influence in determining online authority via its ranking algorithms. During our podcast, we explore numerous strategies that IT firms can utilize to ascend the ranks and achieve prominence as the online authority in Google's search...2024-05-0128 minMSP CornerPodcast #47 Expert Corner PreviewThe founders of an MSP built the MSP Corner and as part of our offering, the Expert Corner is a channel on our platform that allows CEOs of MSPs to join our call and discuss their goals, challenges and we are here to offer them guidance. We touch on what we plan on discussing during this monthly call.
2024-03-2815 minMSP CornerPodcast #46 SharkenWe interview the Mordy Fried, the CEO of Sharken. Sharken is a platform for MSPs to easily and efficiently conduct cyber risk assessments on their clients. They give MSPs a clear, repeatable process to conduct Risk Assessments that any of our team members can perform. Their clients are thrilled–because they are given what they need. The MSPs are thrilled–because their clients are safer (and it’s an easy in to adding necessary services to their package). Their employees are happy–because their work is clear, streamlined, and efficient.
2024-03-2828 minMSP CornerPodcast #45 The MSP Side HustleThe CEO of our MSP built an IT service firm while working a FT position. In the early 2,000s, this was not as easy as it is today. CEOs of MSPs now can build an MSP side hustle and scale their business on-demand. It was impossible to deliver a 24x7 help desk if you were a one man shop. That is not the case in this decade. There are white label partners that will provide a complete back end with zero investment. Listen in on our podcast.
2024-03-2831 minMSP CornerPodcast #44 Griffin GlobalDuring our podcast, we interview Charlie Dino, the CEO of Griffin Global. Griffin Global provides IT firms with cutting-edge solutions spanning cloud computing, cybersecurity, and software development. Their comprehensive services include tailored consultancy, infrastructure optimization, and innovative AI integration. With a focus on scalability and efficiency, GriffinGlobalTech empowers IT firms to navigate complex technological landscapes and achieve sustainable growth.
2024-03-2828 minMSP CornerPodcast #43 MSP Corner with CorkWe interview Nick Wolf from Cork. Cork is a Cyber Warranty offering that MSPs can resell to SMB cLinkedInents that offers financial protection in the event of a Cyber Attack. With real-time monitoring for lapses in coverage, no deductibles, no lengthy security questionnaires, poLinkedIncy activation within minutes and financial payout coverage within hours; Cork becomes any easy decision for SMBs looking for an alternative or supplement to traditional Cyber Insurance.
2024-03-2822 minMSP CornerPodcast #42 - MSP Corner - F &GDuring this podcast, the founders discuss why they developed the MSP Corner platform. Tune in and get a glimpse on the value we will be offering MSPs, VARs and IT firms stuck in the break/fix model. The goal is to produce content that will give guidance on how to sell value, marketing their services, and we have lined up resources that will help IT firms scale.
2024-02-2956 minMSP CornerPodcast #41 - MSP Corner - MSPXMSPX offers a wider selection of MSP contracts to choose
from, allowing them to find a contract that best fits their needs and budget. It also provides a platform for buyers to compare different contracts and their terms, making it easier to make an informed decision. Additionally, a marketplace can help treamline the purchasing process and reduce the time and effort required to negotiate contracts, making it more efficient for buyers. Forsellers, MSPX provides a convenient platform for them to reach a larger audience and expand their customer base. This can help increase the exposure of their MSP services...2024-02-2943 minMSP CornerPodcast #40 - MSP Corner - Adding $10K of MRR Series 3 of 3In the last and 3rd series, we discuss the break/fix model and why they need to transition to the MSP model. We main focus on generating new business, but what is the best approach. As an MSSP owner, we have done it all. We know what works and what does not work. We touch on cold calling, emailing, LinkedIn, network partners, speaking engagements and networking groups.
2024-02-2939 minMSP CornerPodcast #38 - Steven Shackelford the Investment GuruWhat does your financial future look like? We interview the VP of Retirement Planning from Invst and he gives us some insight on how he helps CEOs of MSPs plan for their financial future and reduce that tax bill. Invst is an independent. Registered Investment Advisory firm, their mission is to educate, guide, and
counsel entrepreneurs to achieve their full financial potential. They want to help you live the life you want to live. Their job is to educate, guide, and counsel you toward that end. Listen in on our conversation with Steven Shackelford.
2024-02-0442 minMSP CornerPodcast #37 - MSP Corner - LionfishThe CEO of Lionfish Cybersecurity gives us a preview of the ongoing education process they have implemented so MSPs and MSSPs are up to date with the latest compliance framework. The Lionfish Risk Management and Enablement Platform™ is your first line of defense against digital invaders. With comprehensive risk
management capabilities, it enables IT firms to operate safely in the digital landscape.
2024-02-0428 minMSP CornerPodcast #36 - MSP Corner - IntergridWe interview Intergrids principle on the value they bring to the MSP world. InterGrid, is a complete Private Labeled Managed Services program that enables VARs, and IT firms to offer a full scope of Managed Services, under your brand, in 120 days or less, without the large capital outlay or risk typically associated with building a practice from scratch. Listen in on the conversation of how Intergrid can help take your IT firm to the next level.
2024-02-0455 minMSP CornerPodcast #35 - MSP Corner with F&G - MSP Side Hustle Check ListStarting an MSP side hustle would have been a challenge 20 years ago. IT admins who are
itching to start their own business no longer must quit their FT job and
achieve their goals of building a business. The founders at the MSP Corner
discuss the abundance of resources available to entrepreneurs who are
considering taking this big step. Starting an MSP is not easy, but it’s no
longer a huge challenge or financial risk it was 20 years ago.
2024-01-231h 13MSP CornerPodcast #34 - MSP Corner with F&G - SEO MetricsIf you have SEO in place, metrics are critical. If you do not, consider doing a
thorough job of researching SEO. SEO (Search Engine Optimization) is crucial
for a firm's online success because it enhances visibility on search engines.
By optimizing website content and structure, SEO increases the likelihood of
appearing in top search results. This drives organic traffic, improves online
presence, and boosts the chances of attracting potential customers. In a
competitive online landscape, effective SEO strategies are essential for
reaching and engaging a broader audience, ultimately contributing to the
overall success of the business.
2024-01-2333 minMSP CornerPodcast #33 Scaling Your MSP We are talking hypotheticals. Your marketing is dialed in, your sales process is firing on all cylinders, but you cant meet the demand or expertise for a specific industry. We discuss how much easier it is to scale an MSP than it was 15+ years ago. There are plenty of resources in place that help IT firms scale on-demand.
2023-12-2231 minMSP CornerPodcast #32 - MSP Corner - TriceraTricera is going to be music to the IT service industry. They have perfected a process for all purchases and they include unbeatable quotes. The CEO of Tricera make a great case for IT firms who are exhausted with the current purchasing time consuming process.
2023-12-2235 minMSP CornerPodcast #31 - Adding $10K of MRRIncreasing your monthly MRR is challenging as it is. This show is
specific for firms that have an established clientele. VARs are the ideal model for adding 5 figures in MRR. MSPs who are considering a SOC as their line item can easily add 5 figures to their MRR. Listen in on our process.
2023-12-2225 minMSP CornerPodcast #30 - MSP Corner - Email Best Practices
Gregory and Fernando discuss their approach when it comes to a succesful email campaign. If you are planning an email campaign, listen in on best practices to have a high conversion rate.
2023-12-1227 minMSP CornerPodcast #29 - Radiant Security
The team interviews the CEO of Radiant and during their call, they discuss how their AI is above the competition. They also touch on how their AI investigates every alert to uncover real incidents, their root cause, and to track attacks wherever they go – so nothing is missed.
2023-12-1231 minMSP CornerPodcast #28 - MSP Corner with F&G SEO Puzzle
Gregory and Fernando discuss SEO and what their MSSP did to become the authority over larger competitors. SEO is a complex puzzle, but once you get all the pieces in place, leads will start to stream in.
2023-12-1235 minMSP CornerPodcast #27 Lead Generation ChallengesLead generation is a struggle for all businesses. The founders of an MSSP discuss what marketing strategies work for their IT business and if IT firms should first learn how to market, or how to sell.
2023-11-2848 minMSP CornerPodcast #26 Established Firms Are Sitting On Gold MinesWe discuss how Established IT Firms could potentially be sitting on a gold mine. There is a process to determine your financial potential, listen in on our approach and how we unearthed a $500K opportunity for one of our IT partners.
2023-11-2833 minMSP CornerPodcast #25 Continue Cybersecurity Insurance
Cybersecurity is a huge problem throughout the world and Gregory and Fernando continue the discussion how critical is cyber insurance for IT firms.
2023-11-2824 minMSP CornerPodcast #24 IOA USA for Cybersecurity InsuranceThe MSP Corner team interview the staff at IOA USA, a cybersecurity insurance agency. We discuss several topics such as, what is the difference between cyber and liability insurance. Why are MSPs a big target for hackers.
2023-11-2851 minMSP CornerPodcast #23 The White Label Platform and Its ValueFernando and Gregory dive into the White Label Platform industry. The White Label Partnership gives the one man shops an edge over competition, it reduces risk and operational expenses.
2023-11-2832 minMSP CornerPodcast #23 - The White Label Platform and Its Value
Fernando and Gregory dive into the White Label Platform industry. The
White Label Partnership gives the one man shops an edge over competition, it
reduces risk and operational expenses.
2023-11-0732 minMSP CornerPodcast #22 - Add 4 figures of MRR to Your MSPs Bottom LineFernando and Gregory discuss a short check list of items you need in place to have a successful cold calling campaign. Cold calling has major challenges, but one can overcome them when properly planned.
2023-10-2645 minMSP CornerPodcast #21 - ShortCut
We interview ShortCuts CEO Malvi Kadhe who has over a decade of experience in IT
and outsourcing. ShortCut offers a flexible option for IT resources. From level
I to level III techs. Have a tech assigned to your firm on a PT or FT basis.
2023-10-2625 minMSP CornerPodcast #20 Cold Calling and Pitching Value to ExecutivesWhen cold calling a C or VP level executive, you need to emphasize immediate benefits. Highlight solutions tailored to their pain points, showcasing cost savings, revenue growth, or efficiency gains. Demonstrate industry knowledge and offer a succinct elevator pitch, focusing on ROI. Establish credibility swiftly and convey a clear understanding of their business needs to pique interest and secure engagement. Listen in on our podcast as we discuss the cold calling approach.
2023-10-2021 minMSP CornerPodcast #19 Deep Dive into CyberleafThe staff from Cyberleaf join our podcast to discuss the SOC as a Service they offer IT firms. Cyberleaf offers IT firms comprehensive cybersecurity solutions tailored to their specific needs. Leveraging cutting-edge technologies and industry expertise, Cyberleaf provides robust protection against evolving cyber threats, safeguarding sensitive data and critical systems. Their services include threat intelligence, vulnerability assessments, penetration testing, incident response, and security awareness training. With a focus on proactive defense strategies and rapid incident mitigation, Cyberleaf empowers IT firms to navigate the complex cybersecurity landscape with confidence, ensuring resilience and continuity in the face of cyber challenges.
2023-10-2028 minMSP CornerPodcast #18 Cold Calling Script
Fernando and Gregory discuss why skipping niceties is critical to getting a CEOs attention. They also discuss the 3 C's in order to be a successful cold caller. The three C's consist of Confidence, Competence and Commitment.
2023-10-2029 minMSP CornerLearn about Marketing with 411Learn about Marketing with 4112023-10-1122 minMSP CornerPodcast #16 Learn how to Cold Call Part 2
No one likes cold calling, but for some of us, it’s the only option when starting out. We discuss an approach that will increase your chances of gaining new business if you engage your audience with educational material, build rapport through social media channels. The goal is to build trust and credibility. We also go over 6 important bullet points that will capture your prospects attention and will keep them engaged. Listen in on our podcast.
2023-10-0732 minMSP CornerPodcast #15 How to Get Your MSP Ready To sellWe interview Charlie Dino during this podcast. Charlie brings two decades of experience in the M&A industry. He explains to us what investors are looking for when they are going to acquire an IT service business.
2023-10-0721 minMSP CornerPodcast #14 Cold Calling 101I do not know anyone who loves cold calling, but I personally made thousands of cold calls the first twelve years at Single Point of Contact. The estimate number of cold calls is over 24K. During our podcast, we discuss several topics such as CRM, client profile, email list, and much more. Listen in on our discussion during this podcast.
2023-10-0234 minMSP CornerPodcast #13 Introducing Solid SystemsI do not know anyone who loves cold calling, but I personally made thousands of cold calls the first twelve years at Single Point of Contact. The estimate number of cold calls is over 24K. During our podcast, we discuss several topics such as CRM, client profile, email list, and much more. Listen in on our discussion during this podcast.
2023-10-0255 minMSP CornerHow a SOC can increase your Monthley Recurring RevenueHow utilizing a Security Operations Center can increase your Monthly Recurring Revenue. 2023-09-1635 minMSP CornerPodcast #12 Introducing Lionfish CybersecurityThe CEO of Lionfish Cybersecurity joins our podcast to discuss how their product helps keep networks compliant and secure. Protecting your clients against cyber threats is no longer an option, it's a necessity. That's where Lionfish Cyber Security™ comes in. Our advanced platform is designed to help you meet compliance, insurance, or basic cyber-hygiene requirements and safeguard sensitive information from hackers and cybercriminals.
2023-09-1532 minMSP CornerPodcast #11 Remote Monitoring and Management as well as Lead GenerationWe discuss RMM and lead generation during this podcast. Remote Monitoring and Management (RMM) coupled with lead generation are vital for Managed Service Providers (MSPs) as they ensure proactive maintenance, swift issue resolution, and enhanced client satisfaction. RMM empowers MSPs to remotely monitor client systems, preemptively identify problems, and offer timely solutions, thereby minimizing downtime and maximizing efficiency. Meanwhile, effective lead generation strategies enable MSPs to expand their client base, foster business growth, and stay competitive in the dynamic IT landscape, ensuring sustained success and profitability.
2023-09-0949 minMSP CornerPodcast #10 Introduction to Stellar CyberOne of our vendors joins our podcast to discuss their cutting-edge SIEM platform. StellarCyber.ai offers IT firms a comprehensive cybersecurity platform tailored to modern threats. By leveraging advanced AI and machine learning algorithms, it delivers real-time threat detection, incident response, and automated remediation. This solution empowers IT teams to proactively identify and mitigate risks across their networks, applications, and endpoints. With customizable dashboards and insightful analytics, StellarCyber.ai enables informed decision-making, enhances operational efficiency, and strengthens overall cyber resilience, ensuring businesses stay ahead of evolving security challenges.
2023-09-0123 minMSP CornerPodcast #8 Building a Site that Creates ConversionIn today's digital landscape, an IT firm's website is its virtual storefront, serving as the primary gateway for potential clients. It must not only showcase expertise but also effectively convert visitors into leads or customers. A well-designed website with intuitive navigation, compelling content, and clear calls-to-action is essential. Implementing responsive design and optimizing for search engines further enhance its visibility and accessibility. Ultimately, a website that converts visitors is crucial for an IT firm's success in attracting and retaining clients in a competitive market. Listen in on our podcast as we discuss this HUGE challenge to accomplish.
2023-08-2130 minMSP CornerBlueshift Cyber SecurityLearn about the Blueshift Cyber and what they are all about. 2023-08-1837 minMSP CornerPodcast #6 Selling ValueGregory and I discuss the critical topic “selling value vs. tech support”. In today's competitive landscape, IT firms must pivot their approach from merely selling tech support to emphasizing value propositions. Rather than focusing solely on technical features, they should highlight how their solutions address clients' pain points, improve efficiency, and drive innovation. This shift requires IT firms to deeply understand the prospects business and tailor solutions to meet specific needs. By demonstrating tangible value, IT firms can forge stronger relationships, differentiate themselves in the market, and achieve sustainable growth.
2023-08-1835 minMSP CornerPodcast #5 The MSSA Every MSP NeedsDuring this podcast, we go over how MSP (Managed Service Provider) agreement's terms are paramount for safeguarding IT firms. These agreements outline the scope of services, responsibilities, and liabilities, mitigating potential disputes. We also include how you need to clearly define what is NOT included in the agreement. Clarity on service levels, data security measures, and termination clauses ensures client expectations align with capabilities. Well-defined terms establish boundaries, reducing risks of misunderstandings and legal ramifications. By delineating roles, responsibilities, and contingencies, MSP agreements foster trust and accountability, crucial for sustaining long-term client relationships and safeguarding the reputation and integrity...2023-07-1222 minMSP CornerPodcast #3 Scaling Your MSPScaling any type of business has its challenges. During ourpodcast we interview David McGillivray who addresses this topic. David has beenin the IT service industry for over two decades. David helps many IT firmsscale their business without investing a dime to deliver a 24x7 SOC or 24x7help desk. He is resource rich when it comes to the IT service industry, listenin on our podcast.
2023-07-1041 minMSP CornerPodcast #4 Marketing and Selling for your MSPDuring this podcast, we discuss what IT firms should focus on when it comes to marketing or selling. Effective marketing efforts ensure visibility, brand recognition, and lead generation, laying the foundation for successful sales. Meanwhile, adept selling techniques convert leads into satisfied customers, fostering long-term relationships and recurring revenue streams. Striking a harmonious balance between marketing to attract prospects and selling to convert them into loyal clients is essential for sustained growth and competitiveness in the dynamic IT industry.
2023-07-1024 minMSP CornerPodcast #2 Why Break Fix IT firms neet to Transition to an MSPTransition yuour Break Fix IT company to a Managed Services Provider. 2023-07-1025 min
MSP CornerPodcast #1 Starting an MSP Side HustleStart your MSP out as a side hustle and learn how to grow your business. 2023-07-1022 min