Shows
Life of the BrandSocial Media Content DaysIf you’ve ever wondered what actually goes into a successful content day, this episode is your behind-the-scenes pass.On this episode of Life of the Brand, we sit down with our Social Media Manager, Megan, to break down how we plan, produce, and deliver custom content days for our clients at GriffinWink Advertising. From strategy and shot lists to on-site execution and post-production deliverables, we’re covering the full process.Great content isn’t created by accident. It’s built with intention.Whether you’re investing in professional marketing services or building an in-hous...
2026-03-1014 minLife of the BrandWhen to Change Your Ads (And When Not To)How often should businesses really update their creative, and how do you know when it’s time to make a change?In this episode of Life of the Brand, Brian Wink unpacks one of the most common (and costly) questions in marketing: when to refresh creative and when to let it ride.We break down the difference between changing creative vs. rebranding, why even great ads can become “wallpaper,” and how data (not gut feelings) should drive creative decisions. Brian shares practical guidelines for updating creative across platforms like Google Display, Facebook ads, YouTube, OTT/CTV, s...
2026-02-2417 minLife of the BrandMeet Amanda Ruvulcaba: Account Executive in El PasoIn this episode of Life of the Brand, we sit down with Amanda Ruvalcaba, Account Executive, to talk about what makes marketing in El Paso truly unique and why relationships matter more than ever.With over 30 years of experience in advertising and media, Amanda shares her journey into the industry, how her background shapes her relationship-first approach to client service, and why digital marketing has become one of the most effective tools for businesses today. From understanding local culture and brand loyalty to clearing up common misconceptions about marketing in a border city, Amanda offers thoughtful insights...
2026-02-1016 minLife of the BrandMeet Sonia Szeton: Web Designer & DeveloperBefore we talk websites, code, or conversions, we’re introducing you to the person behind the pixels.In this episode of Life of the Brand, we sit down with Sonia Szeton, the web designer and developer behind many of the sites we build at GriffinWink Advertising. From growing up in Colorado to nearly finishing a computer science degree before pivoting into a more creative, tech-meets-design path, Sonia shares how she found her way into web design and why she loves building websites that actually work for brands.If you’ve ever side-eyed your own website, wond...
2026-01-2714 minLife of the BrandIntroducing Sude Naz Keles: Digital Marketing & Content Creation SpecialistIn this episode of Life of the Brand, we’re introducing you to Sude Naz Keles, GriffinWink Advertising’s Digital Marketing and Content Creation Specialist who works across organic and paid social media strategy.Sude shares her journey from studying graphic design to earning her master’s degree in mass communication and media studies from Texas Tech University, and how that education reshaped the way she approaches social media, advertising psychology, and audience behavior.We talk about why design is communication (not just art), how understanding human behavior and media theory leads to stronger social media...
2026-01-1316 minLife of the BrandMarketing MythsAre marketing myths holding your brand back? In this episode of Life of the Brand, we break down some of the most common misconceptions in marketing and explain what actually works in today’s digital-first world.From the belief that “more followers equals more success” to the idea that marketing is a quick fix instead of a long-term strategy, we’re calling out the myths that cost brands time, money, and momentum. You’ll hear real-world insights from agency pros on brand strategy, digital marketing, paid media, content creation, and why consistency and clarity still win every time.
2025-12-3025 minLife of the BrandMeet Megan Maldonado: Social Media ManagerIn this episode of Life of the Brand, we’re welcoming Megan Maldonado, GriffinWink Advertising’s new Social Media Manager. With nearly 10 years of experience as a content creator, Megan shares how social media evolved from a creative hobby into a career, why authenticity matters more than ever, and what it really takes to grow an engaged audience.We also talk content days, branded social media strategy, TikTok vs. LinkedIn, and what Megan is most excited to build for GriffinWink clients in Amarillo, Lubbock, and beyond. If you’re a business owner or marketer looking to better unders...
2025-12-1614 minLife of the BrandWhat AI Still Can’t Do for Your BrandAI can write a paragraph in two seconds… but can it build a brand with soul? Hard NO.In this episode, Caylar and Rusty break down why AI is an incredible tool but a terrible replacement for real creative and strategic thinking. They dig into what machines can help with, where they fall flat, and why your marketing still needs actual humans behind the wheel.If you’ve ever asked, “Can AI just do this for me?”, consider this your friendly (and slightly spicy) reality check.
2025-12-0113 minLife of the BrandMeet Rusty Griffin: Agency Partner, Creative Director & Account Executive in LubbockIn this episode of Life of the Brand, we sit down with Rusty Griffin, agency partner, creative director, and account executive in our Lubbock office. From licking stamps in the 1980s to leading high-tech campaigns today, Rusty shares how growing up in a family-run ad agency shaped his creative philosophy and work ethic.
2025-11-1116 minLife of the BrandInstagram vs TikTok for BrandsIn this episode of Life of the Brand, Caylar and Dakota Lynn unpack the ultimate showdown: Instagram vs. TikTok for businesses and brands. We dive deep into what each platform does best, what to watch out for, and how to align your social-media strategy with your brand goals.We cover:How Instagram continues to deliver value for brand building, community engagement, and visual storytelling especially for businesses focused on aesthetics, trust and long-term relationships.Why TikTok is a powerhouse for viral reach, younger demographics, and trend-driven short-form video content.Practical tips...
2025-10-2817 minLife of the BrandWhen To Hire An AgencyDo you really need an ad agency…or can Brenda at the front desk keep posting TikToks forever? In this episode, Brian and Caylar unpack the most-asked question in small business marketing: when DIY makes sense, when it stalls growth, and what a good agency actually does (hint: more than “make it pretty”). We get real about the hidden costs of going in-house, why platforms hit diminishing returns, and how a holistic, cross-channel plan beats duct-taped vendor tactics every time. Plus, the part no one talks about: picking a partne...
2025-10-1423 minLife of the BrandMeet Dakota Lynn McCaffrey: Account Executive in Albuquerque, NMIn this episode of Life of the Brand, we’re hanging out with our Albuquerque account executive, Dakota Lynn! She shares how she found her way into the world of advertising and what it’s really like working with clients in such a unique and vibrant market. From the quirks of doing business in Albuquerque to the trends she’s spotting among local brands, Dakota Lynn brings a fresh perspective and tons of practical insight. Whether you’re a new business trying to get your marketing off the ground or just...
2025-09-3013 minLife of the BrandAI vs. SEO: How Artificial Intelligence Is Changing the Way We SearchThe search game is changing FAST.In this episode of Life of the Brand, we’re diving into how artificial intelligence is transforming search engines and what it means for your business. With the rise of tools like ChatGPT, Google’s Search Generative Experience (SGE), and AI-powered snippets, fewer users are scrolling through traditional search results. In fact, recent studies show that up to 65% of users never scroll past the AI-generated response. So, what does that mean for your SEO strategy, paid search campaigns, and digital visibility?We break it all down in a...
2025-09-1618 minLife of the BrandIntroducing Life of the BrandEvery brand has a story, so why not tell you ours first? In this kickoff episode of Life of the Brand, GriffinWink Advertising President, Brian Wink, and Account Executive, Caylar Brinkman, spill the beans on why we started this podcast, who we are as an ad agency, and what you can expect in episodes to come.Think of us as your marketing pals who happen to know a thing or two about branding, SEO, social media, and what actually works when you’re trying to grow a business. We’ll be tackling big questions like “Do I need t...
2025-09-0215 min
The Break RoomBig Game Breakdown - A Cross-Generational ExtravaganzaThis week, Brian uses the Big Game and the branding surrounding the event to advocate for more respect and recognition for the Xennial microgeneration. After he gets that off his chest, we discuss the broad cross-generational appeal of this year's game, halftime show, and ads, and decide we're actually pretty happy with how it all went down!
Catch The Break Room every other Wednesday at 2:00 PM CST @GriffinWink on Facebook and Youtube Live. Post-produced episodes available wherever you listen to Podcasts.
2022-02-1844 min
Life of the BrandCustomer Experience and the Industry of EmpathyIt’s a week until Christmas and all over the world,Brands have their holiday campaigns unfurled,Promising the very best price of the year,And special one time offerings sure to bring cheer.But undoubtedly those that set themselves apart,Are the ones that show they have our interests at heart,With messaging shining the spotlight on you,Their ethics and empathy well within view,How can we learn from what these brands represent,And connect to our audience with jo...
2021-12-1739 min
The Break RoomSpotify Wrapped - A Masterclass in Audience EngagementThis week, the Break Room Crew dives into their Spotify Wrapped stories and shocking dioscoveries are made about the group's listening tastes and habits. More importantly, though, we discuss how Spotify has taken the normally taboo subject of User Information and used it to create one of the most successful viral audience engagement campaigns ever.
Catch The Break Room every other Wednesday at 2:00 PM CST @GriffinWink on Facebook and Youtube Live. Post-produced episodes available wherever you listen to Podcasts.
2021-12-0156 minThe Break RoomWeb Development and Generational Social MediaErik, Summer, Brian, and Chelsea take some time out of their day to share some thoughts on modern, effective web design, and how the social media landscape is likely to continue to change and evolve as generations age.
Catch The Break Room, now airing every other Wednesday at 2:00 PM CST @GriffinWink on Facebook and Youtube Live. Post-produced episodes available wherever you listen to Podcasts.
2021-11-191h 02The Break RoomMeta - Discussion Facebook's corporate restructure, their vision for an embodies internet, and asking the big question... why?Brian, Erik, Trace, and Kevin open up the can of worms that is Meta. What is Facebook getting at with this rebrand, how plausible is the MetaVerse, and why now?
Catch The Break Room, now airing every other Wednesday at 2:00 PM CST @GriffinWink on Facebook and Youtube Live. Post-produced episodes available wherever you listen to Podcasts.
2021-11-0452 minThe Break RoomPodcasting and the ageless appeal of the audio-first formatKevin, Chelsea, Rusty, and Summer discuss their favorite podcasts, how the medium has evolved since its inception and why the format has become so popular for both listeners and content creators, especially over the past two years. This week, we also officially welcome The Break Room's sister podcast, Life of The Brand, into GriffinWink's regular content lineup!
Life of The Brand is a shorter form, focused look into the latest news and trends in the Advertising industry hosted by Kevin Wade, and Brian Wink, two regular Break Room panelists. Enjoy more hot takes, updates, and breakdowns on a...
2021-10-2244 minThe Break RoomChicken Wings, Doritos, Dave Matthews, and the marketing mindset that ties them together.In an episode that jumps from snack food monopolies to planned product scarcity to feats of musical genius, Kevin, Brian, Erik, and Trace don't miss a beat tying it all back to the importance of the buyer persona and understanding your audience.
Catch The Break Room, every other Wednesday at 2:00 PM Central @GriffinWink on Facebook and Youtube Live.
2021-10-1853 minThe Break RoomInternet outages and why it makes sense to hide a key where you can get to it when you lock yourself out...Erik, Kevin, and Trace break down this week's internet breakdowns. What happened? Why did it take so long to fix? How did people react, and what can we learn from it all?
Catch The Break Room every Wednesday at 2:00 PM Central @GriffinWink on Facebook and Youtube Live.
2021-10-0751 minThe Break RoomBranding yourself and your business. Where do you start, and what elements are actually the most important?Kevin, Chelsea, and Summer discuss brand strategy, where to begin as a business, and how understanding your personal brand is the key to lasting success in both work and life.
Catch The Break Room every Wednesday at 2:00 PM Central @GriffinWink on Facebook and Youtube Live.
2021-09-3056 minThe Break RoomThe state of the News Media and the credibility and importance of research analyticsErik, Brian, and Trace talk through the Pew Institute's latest report on traditional News Media.
Catch The Break Room every Wednesday at 2:00 PM Central @GriffinWink on Facebook and Youtube Live.
2021-09-2247 minThe Break RoomContent Marketing: Savvy direction or millennial infection?A conversation that begins as a discussion of the hottest trends in Advertising quickly turns into a debate show in this week's Break Room. But hey, every advertiser knows, sometimes organic sentiment trumps scripted narrative. What place do you think Content Marketing should take in campaigns moving forward? Is it truly short-sighted to let align your brand with the success of specific platforms? If so, how should brands walk the line between evergreen tactics and the status quo of the current media landscape?
Catch The Break Room every Wednesday at 2:00 PM Central @GriffinWink on F...
2021-09-0255 minLife of the BrandEmerging Trends in Digital Marketing2021 is proving to be a unique year already. While last year forced a shift that turned almost everyone into digital natives, the industry shows no sign of steering from that direction as things begin to normalize. Today, we discuss Digital trends to be aware of and how to leverage them for your business’s success.From the GriffinWink Blog - Digital Marketing Trends for 2021
2021-02-1829 min
What's Up ABQWhat's Up ABQ: Kevin Wade w/ Griffinwink AdvertisingContrary to popular opinion, they're not actually a winking mythical creature - but they're still magical just the same.
This week Ryan and Linds talk it up with Kevin Wade over at Griffinwink Advertising about what it takes to market local endeavors right here in Albuquerque. It's more than just numbers and it's more than just a big budget... it's all about how skillful communication and talent can tell a story others want to help support.
But what Does that actually look like, you ask?
This episode's for you.
To learn more about...
2019-10-0847 min