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Media IntelligenceHow WPP, GroupM, and InfoSum Are Redefining Data IntelligenceWPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum’s patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter in...2025-04-0305 min
Media IntelligenceThe Rise of Retail Media and YouTube’s TV TakeoverIn this episode hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by special guest Aisha Khan, Head of Client Engagement for GroupM Global Commerce. Their discussion covers advertising trends among the top media sellers, retail media innovation, economic impacts on advertising, and YouTube’s growing dominance in TV viewing. Note: As a group, the top 25 accounted for 72% of total advertising in 2024, up from 68% in 2023. If we exclude China (and the China-based ad sellers) concentration went up from 63% to 66%.00:00-Introduction01:13-Top 25 Media Sellers: Winners and Trends08:44-Retail Media Deep Di...2025-03-2829 minMedia IntelligenceAdvertising Over Ice: How Tariffs May Shake Up SpendingIn this week's episode of This Week, Next Week, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah dive into the latest developments shaping media, entertainment, commerce, and economics. From the impact of potential U.S. tariffs on European alcohol imports to the evolving creator economy, we break down how these shifts are influencing advertisers and consumers alike.00:00 - Introduction & Topics Overview01:10 - Alcohol Tariffs: Europe vs US Trade Tensions 04:30 - Impact of Tariffs on Alcohol Advertising Budgets 08:15 - Spotify's Loud and Clear Report: Artist Royalties 11:45 - Music Streaming T...2025-03-1423 min
Media IntelligenceBeige is the New BlackIn this episode, Kate, Jeff, and Nidhi dive into the latest developments shaping economics, media, technology, and entertainment in 2025. From tariffs impacting trade to the evolution of streaming platforms and AI innovation, we explore how industries are navigating uncertainty and embracing change. Highlights include insights from the US Federal Reserve Beige Book, Oscars viewership trends, YouTube’s app redesign, and updates from the Morgan Stanley TMT Conference.Segments(00:00) Introduction(00:28) Global Economics Overview(01:32) Beige Book Insights(02:45) US Consumer Spending Trends(03:30) Tariffs and Price Increases(05:02) F1 Viewership Insights(07:13) Eur...2025-03-0727 min
Media IntelligenceThe 10% EconomyThis week, Kate and Jeff tackle the latest in advertising and media, from the challenges of tracking sports sponsorships to the shifting dynamics of CPG spending. They discuss how top earners are driving nearly half of U.S. consumer spending, the growing importance of streaming ad revenue, and why content budgets are skyrocketing. Plus, what does Walmart’s dominance mean for big brands? Dive into the data and trends shaping the industry.5 Key Takeaways: Sponsorship Challenges: Sports sponsorships are becoming more critical as traditional ad reach declines, but reliable data on sponsorship deals re...2025-02-2831 min
Media IntelligenceLicense to StreamThis week, Kate, Jeff, and Nidhi dive into the latest trends shaping media, advertising, and entertainment. From retail media’s rapid growth to the integration of AI in sports, and the ongoing battle for dominance in streaming content, the team covers it all. They also explore the critical role of storytelling in building brands and share their weekend viewing plans.NEXT WEEK: Earning seasons continues with eBay, Home Depot, Danone, and more!Thanks for tuning in! If you enjoyed this episode, don’t forget to hit the follow button, and...2025-02-2124 minMedia IntelligenceBig Game, Big Ads, and We’re AppLovin’ ItThis week, we dive into the highlights of Super Bowl LIX, which achieved a record-breaking 127.7 million viewers across various platforms, including FOX and Tubi. We analyze the implications of this viewership surge for advertisers and discuss how Tubi's simulcast set new streaming records with 15.5 million peak concurrent viewers.We also explore the growing interest in sports beyond football, focusing on the Rugby Six Nations and its increasing viewership in the UK. Our discussion extends to the performance of European broadcasters, where mixed results reveal shifting dynamics in advertising revenue, particularly in the face of rising digital consumption.2025-02-1443 minMedia IntelligenceFrom Macro to Micro: Decoding the Media DollarsThis week, we decode the earnings from some of the largest sellers and buyers of advertising including Amazon, Disney, Fox, Snap, Mondelez, and Uber. Plus we look at economic news from Europe and the U.S. and expected implications for advertising growth, including the tariffs now on hold for Canada and Mexico.NOTE: There was simply too much to cover in one podcast, so we'll tackle Google's results along with the Super Bowl next week. Key earnings insights include: Amazon: Continues to thrive with significant advertising growth driven b...2025-02-0734 minMedia Intelligence[Deep]Seeking rationale on AI investmentIn episode 53, we dive into the latest earnings reports from tech giants like Meta and Microsoft, analyze Comcast's performance amidst industry shifts, and explore the luxury sector's outlook with a focus on China's recovery.
Meta is leveraging its massive user base to monetize AI investments, with tools like Advantage+ showing strong growth (70% YoY growth).
Microsoft continues to expand, driven by LinkedIn and a booming AI business (175% YoY increase).
Comcast faces challenges in broadband but sees potential in mobile and a steady media division.
LVMH's performance and advertising spend provide insights into the luxury sector's trajectory.
2025-01-3125 minMedia IntelligenceIs it enough?In episode 52, we dive into the latest earnings reports from Netflix, luxury brands, and CPG giants like P&G, exploring key takeaways for advertisers and marketers. Netflix had a strong quarter, but is their content spend enough to stay ahead of the competition?
The luxury sector shows mixed results, with China's uneven recovery a major concern. CPG companies are shifting focus from pricing to volume growth as inflation falls. Plus, we discuss the impact of AI, with companies like LG betting on "affectionate intelligence" to make AI more user-friendly.
...2025-01-2719 min
Marketing ConnectedGroupM's Rupert McPetrie on media outlook for 2025 and spirit of entrepreneurialismThe media landscape has come across big changes in the past year and 2025 will drive towards a fully addressable, shoppable and accountable media ecosystem, marking a shift into the “New Era of Media”.According to GroupM’s 2024 Global End-of-Year Forecast, the global ad industry has surpassed US$1 trillion in total revenue in 2024 and climb 7.7% in 2025 to US$1.1 trillion. Advertising on digital platforms, which includes retail media as a segment, is what’s driving that increase. The rapid integration of AI across the media value chain has also transformed how brands interact with consumers.In a conv...2025-01-2422 min
The Immortal Life of AgenciesGroupM’s CEO: Honest leadership in times of change - Josh Krichefski“Running an agency is like doing a jigsaw with some of the pieces missing.”How’s that for candour from GroupM’s EMEA’s CEO Josh Krichefski? This conversation unpacks the joys and challenges of running an agency of international scale - from the inevitable cycle of client wins and client losses, to the increasingly transformational needs of modern clients. Josh also offers his perspective on the trends reshaping the industry, including how AI is enhancing efficiency, redefining agency operations and emphasising the importance of human creativity and intelligence. In his other role, as President...2024-12-1035 min
The Media Leader PodcastWhy uncertainty is the new normal — with GroupM's Kate Scott-DawkinsOn the surface, the global ad industry appears to be in rude health. GroupM upwardly revised its This Year Next Year global ad revenue forecast for 2024 and expects it to surpass $1tn for the first time – and that’s excluding US political advertising, which itself totalled $15.1bn.In the UK, despite uncertainty regarding the country's political and economic future, the ad market grew 8.3%, with further 7% growth now expected for 2025.But, of course, there are numerous unpredictabilities next year, such as around how a new Donald Trump administration could impact global trade or pursue Big Tech regu...2024-12-0931 min
Future ProofFrom This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-DawkinsJoin Jane Ostler, EVP Global Thought Leadership at Kantar, as she engages in a fast-paced and thought-provoking conversation with Kate Scott-Dawkins, Global President of Business Intelligence at GroupM, during Cannes Lions week. They dive into GroupM’s “This Year, Next Year” report, discussing the transformative impact of AI, the rapid growth of retail media, and the evolving landscape of political advertising. Discover how these trends are reshaping the media world and what it means for brands aiming to stay ahead in a dynamic market. In this episode, Kate also shares insights on the importance of responsi...2024-08-0612 min
Media IntelligenceResponsible Investment in the Supply Chain EvolutionGroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it.
Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024
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GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent resear...2024-06-2012 min
Media IntelligenceBringing Commerce Media to the Masses via Product Based StrategiesProduct-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift.
Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024
Stay connected with GroupM on LinkedIn
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bure...2024-06-2017 min
Media IntelligenceNavigating the New Era of Commerce feat. Kellanova & TargetThe future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape.
Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024
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GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for peop...2024-06-2022 min
Media IntelligenceTransformation of ad tech and supply in an AI-driven world feat. MicrosoftNavigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy.
Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024
Stay connected with GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as mea...2024-06-2019 min
Media IntelligenceThe Power of Representation in Entertainment feat. Audible, PlayStation, & FandomElliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment.
Recorded Live from The GroupM Rooftop on Day 2 of Cannes Lions
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GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shap...2024-06-2022 min
Media IntelligenceThe InfluenceablesAn opportunity to go a little deeper into The Influenceables, a Wavemaker consumer behaviour research project. From food to beauty, auto to entertainment the research reveals how new media has transformed the decision journey for shoppers and how shared cultural moments have transformed consumption. With Stuart Bowden, Lilia Fuse, Felipe Thomaz and Alex Brownsell.
Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024
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GroupM is WPP’s media investment group and the world’s leading media investment company with a mis...2024-06-2027 min
Media IntelligenceBalancing Advertising Across the Open Web, Social Platforms, and Premium PublishersLive from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publishers.
Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024
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GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to sha...2024-06-1917 min
Media IntelligenceShaping the Future of Responsible MediaMatt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media.
Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024
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GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COM...2024-06-1906 min
Media IntelligenceHow Mars & GroupM Leverage Attention Data to Champion Responsible Media BuyingGroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management.
Key takeaways:
Attention metrics help advertisers understand the quality of their media buys, leading to more effective campaigns and better return on investment (ROI).
GroupM has integrated attention metrics into their performance-centric strategy, evolving with changing times and ensuring maximum value from every marketing and media dollar invested.
Mars has found attention metrics to be...2024-06-1921 min
Media IntelligenceBrand meets AIOliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more.
Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024
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GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media in...2024-06-1919 min
Media IntelligenceAdvertising in the Era of Generative AI & Global Political Turmoil feat. NYTimes, Zefr, & MetaMichael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's fast changing and highly dynamic news environment.
Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024
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GroupM is WPP’s media investment group and the world’s leading m...2024-06-1926 min
Media IntelligenceBetter Marketing in the Neighborhood: 1:1 with Nextdoor CEO and co-founder Nirav ToliaLive from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. --
GroupM Socials
🔵 https://www.linkedin.com/company/groupmworldwide/
🔵 https://twitter.com/GroupMWorldwide
🔵 https://www.instagram.com/groupmworldwide/
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, a...2024-06-1822 min
Media IntelligenceThe Intersection of Search & The Community feat. Reddit & Colgate-PalmoliveLive from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities.
GroupM Socials
🔵 https://www.linkedin.com/company/groupmworldwide/
🔵 https://twitter.com/GroupMWorldwide
🔵 https://www.instagram.com/groupmworldwide/
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 bill...2024-06-1820 min
Media IntelligenceInfluencer Rx: Navigating the Healthcare and Creator Landscape feat. BayerHarry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all.
Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024
🔵 https://www.linkedin.com/company/groupmworldwide/
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investm...2024-06-1816 min
Media IntelligenceThe New Entertainment Economy & The New Social Economy feat. NBCUniversalNick Palmer, EssenceMediacom, talks to Jamie Cutburth of NBCUniversal.
Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 20242024-06-1812 min
Media IntelligencePlatform Magic feat. Colgate-Palmolive & PerfettiNic McCarthy, Global Head of Creative Excellence at Wavemaker interviews Parul Patel Desai, VP Marketing, Greater Indochina Hub at Colgate-Palmolive, and Milan Rouhana, MD Middle East, Africa, and Pakistan at Perfetti van Belle about putting the magic back into advertising in the platform era.
Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 20242024-06-1818 min
Media IntelligenceThe Future of Content and Brand Engagement: A Conversation with Jon SteinbergEllie Hooper, Head of Client Services at Goat talks to Future PLC CEO Jon Steinberg about Future and the future of branded content and brand engagement.
Recorded Live from The GroupM Rooftop at Cannes Lions 20242024-06-1721 min
Media IntelligenceA New Era of Shopping and PerformanceWe're stepping into the future of retail with a fresh perspective on shopping and performance. Featuring Stephanie Stopulos, VP Media at Target, Carrie Sweeney, VP Retail at Pinterest, and Ji Young, COO, GroupM NA in conversation with EssenceMediacom's Chief Strategy Officer for the US Preeti Nadgar.
Recorded Live from The GroupM Rooftop at Cannes Lions 20242024-06-1714 min
Media IntelligenceAI, Data, and Media Hyper-Personalization: The Marriage of Media and AI-Powered CRM feat. VML, NewtonX, & SalesforceHear from industry leaders Amanda Grant (Global Head of Partnerships at Choreograph), Chandra Rostov (COO at VML), Jackie Cutrone (CMO, NewtonX), and Marc Mathieu (SVP, AI Transformation at Salesforce) as they discuss the transformative power of AI and CRM in media.
Recorded Live from The GroupM Rooftop at Cannes Lions 2024
Cannes.GroupM.com2024-06-1724 min
Media IntelligenceRebooting Investment in the News Ecosystem feat. The Washington Post & OutbrainIn this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman.
Recorded Live from The GroupM Rooftop at Cannes Lions 2024
Cannes.GroupM.com2024-06-1730 min
Media IntelligenceGaming with Purpose feat. L'Oreal's Global Head of SustainabilityLive from Day 1 of Cannes Lions 2024, Kim Dirckx, Global Head of Sustainability at L'Oreal, talks to Alex Altman, Global Client President at Wavemaker, about gaming's potential as a platform for positive change.
Recorded Live from The GroupM Rooftop at Cannes Lions 2024
Cannes.GroupM.com2024-06-1707 min
Media IntelligenceHow Marketing and Business Vision is Enabled by Organizational Change Jose `Reyes, Chief Creative Officer at EY, Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health at Bayer, and Aruna Natarajan, Chief Client Officer at EssenceMediacom explore the ways in which organizational change can be the catalyst for achieving a marketing or business vision.
Recorded Live from The GroupM Rooftop at Cannes Lions 20242024-06-1722 min
Media IntelligenceThe Future of Audio with AdsWizzAnne Frisbie, SVP, Global Business Development at AdsWizz joins Preeti Nadgar, Chief Strategy Officer at EssenceMediacom in the US for an enlightening conversation on the future of audio, recorded live at The GroupM Rooftop during Cannes Lions 2024.
Recorded Live from The GroupM Rooftop at Cannes Lions 2024
Cannes.GroupM.com2024-06-1716 min
The IAB UK PodcastSpotlight on sustainability, with GroupM’s Dave SandhamThis week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformation, Sophia Haynes, to chat about the IAB’s newly launched Environmental Sustainability FAQs. What’s the rationale, who’s involved and how are the FAQs being used day-to-day by businesses like GroupM? It’s all on the agenda this week.Check out IAB UK's Environmental Sustainability FAQs here: https://www.iabuk.com/environmental-sustainability-faqsTickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See...2024-04-1821 min
AdTechGod PodEp. 21 Mike Fisher from GroupM chats with AdTechGodAdTechGod Sits down with Mike Fisher from GroupM.Mike Fisher, the Executive Director of Investment Innovation at GroupM, is recognized for his innovative and progressive role in the advertising sector. With an impressive career, Mike has notably contributed to formulating and executing strategies that harness data analytics, programmatic buying, and new digital platforms, delivering client results. Thank you to Publica for advertising on this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-03-2630 min
VideoWeek#39 Nicola Lewis, Chief Global Solutions Officer, GroupM NexusIn this episode, Nicola Lewis, Global Chief Solutions Officer at GroupM, joins Vincent Flood, Editor-in-Chief at VideoWeek, to explore her personal and professional journey, her transition from sales to agency-side, and Finecast's rapid expansion since its inception in 2019.
The conversation follows Nicola's early forays into advertising, and the inspiring story of receiving a key promotion while undergoing treatment for cancer. She discusses the importance of support from her GroupM colleagues, the creative potential of TV, and the challenges of unifying measurement across 20 markets.2023-12-0657 min
The Media Leader PodcastHow healthy is the global ad market? With GroupM's Kate Scott-DawkinsEach December, GroupM, the investment arm of WPP, releases its annual This Year Next Year report. The report highlights an all-encompassing view of the global ad market, summarizing both the past year, and looking forward to what we can expect from the next year and over the next five years.This year’s report estimated global ad revenue growth to be 5.8% to total $889bn. GroupM anticipates next year will see a slight deceleration to 5.3%.Kate Scott-Dawkins, the author of the report and GroupM’s global president of business intelligence, highlighted that, following years of volatility duri...2023-12-0427 min
Mi3 Audio EditionGroupM’s global boss Christian Juhl, ANZ CEO Aimee Buchanan on Netflix ads, linear TV’s end game and why measurement sits at the heart of all marketer conundrumsGroupM global boss Christian Juhl says rival holdcos may now regret spending “billions of dollars on cookie-based solutions or personally identifiable information” as privacy moves dead centre in regulatory affairs.. Some, he says, “are going to be sitting on a razor’s edge about whether they are going to be compliant ... it will definitely have ramifications for the industry.” In the meantime, he says a key challenge facing marketers across every facet of their business, and fundamentally “how they justify these massive budgets to their CEOs” comes down to measurement. But building post-privacy metrics and proxies, per Juhl, is probably the m...2023-11-0652 min
Hva jobber du med?E26 - Kim Mu, Search Specialist i GroupM NexusI dag har jeg besøk av Kim Mu, Search Specialist i GroupM Nexus. GroupM globalt består av ca. 9000 ansatte, og i Norge utgjør de en av de største mediegrupperingene. De leverer tjenester innenfor annonsering og kreative markedskonsepter på tvers av en rekke kanaler.
Kim har en Bachelor i Kreativ Markedskommunikasjon fra Kristiania, og i denne episoden blir vi bedre kjent med hennes reise og arbeidshverdag.
Kim på LinkedIn
Om Kristianias studietilbud Om Marius Vetaas Thomassen 2023-09-2739 minMedia IntelligenceMicrosoft Advertising, GroupM LATAM CEO, and GroupM Business Intelligence | Live from the GroupM Rooftop at Cannes Lions 2023 - Day FourThroughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In the final episode of the week, Arron Shepherd and Harry Hugo speak to Cesar Reclade - GroupM CEO for LATAM, Jennifer Creegan - General Manager, Global Marketing & Operations for Microsoft Advertising, and Kate Scott-Dawkins - President, Global Business Intelligence at GroupM. 2023-06-221h 03Media IntelligenceNextdoor, Bloomberg Media, EBONY, AXA, and more | Live from the GroupM Rooftop at Cannes Lions 2023 - Day ThreeThroughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Stephanie Lawrence Head of Agency Development, Nextdoor, Christine Cook, CRO at Bloomberg Media and Eden Bridgeman, Chairwoman and CEO of EBONY and Jet, and host a panel discussion with Wavemaker's Head of Content Adam Puchalsky, Virginie Bercot, Global Brand Director at AXA, Thai Randolph, CEO of Hartbeat, and GroupM Motion Entertainment's Chet Fenster. 2023-06-2159 minMedia IntelligenceSmartly.io, Pinterest, BBBS | Live from the GroupM Rooftop at Cannes Lions 2023 - Day TwoThroughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Laura Desmond, CEO of Smartly.io, Stacy Malone, Global Head of Business Marketing at Pinterest, BBBS CEO Artis Stevens, and GroupM NA Chief People Officer Serena Anthony.2023-06-201h 03Media IntelligenceThe Goat Agency Live from the GroupM Rooftop at the Cannes Lions 2023 - Day OneThroughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. 2023-06-1957 min
Chronisch Digital#53 Deep Dive: Cookieless Realtalk mit Jens Depenau (GroupM)Digitalexperten - der BVDW-PodcastDas heutige Gespräch lässt sich unter dem Wort "Cookieless" subsumierenund der Deep Dive Experte dazu ist Jens Depenau, Expert Lead Cookielessbei der GroupM.Wir sprechen über die aktuelle Marktsituation, bekommen tiefe Einblicke inPREPIT, dem Identity-Bewertungstool der GroupM, und machen einen Ausblickauf das Cookieless-Jahr-2024.Gast: Jens Depenau (Expert Lead Cookieless bei der GroupM)Moderation: Eric Hall (Vorsitzender der BVDW-Fokusgruppe Programmatic Advertising und Gründer von Halls of…) Hosted on Acast. See acast.com/privacy for more information.2023-05-3041 min
Hva jobber du med?E23 - Social Specialist: Angelika Marcinkeviciute, GroupM NexusI dag har vi besøk av Angelika Marcinkeviciute, Social Specialist i GroupM Nexus. GroupM Nexus består av 450 spesialister i Norden, hvorav 80 er basert i Norge.
Angelika har en Bachelor i Kreativ Markedskommunikasjon fra Westerdals, og i denne episoden blir vi bedre kjent med hennes reise og arbeidshverdag.
Angelika på LinkedIn
Om Kristianias studietilbud
Om Marius Vetaas Thomassen
2023-05-111h 00
The CPG GuysWPP Commerce Event Recap with VMLY&R Commerce's Beth Ann Kaminkow & GroupM Nexus' Ji KimThe CPG Guys are joined by Beth Ann Kaminkow, Global CEO of VMLY&R Commerce and Ji Kim, President of GroupM Nexus, both part of the broader WPP group of companies.Follow Beth Ann Kaminkow on LinkedIn at: https://www.linkedin.com/in/beth-ann-kaminkow-b714042/Follow VMLY&R Commerce on LinkedIn at: https://www.linkedin.com/company/vmlyrcommerce/ Follow VMLY&R Cmmerce online at: https://www.vmlyrcommerce.com/ Follow Ji Kim on LinkedIn at: https://www.linkedin.com/in/jiyoungk/Follow GroupM Nexus on LinkedIn at: https://www.linkedin.com/company/groupm-nexus/ ...2023-04-0535 minThe CPG GuysRetail Media Networks in 2023 with GroupM's Lauren Lavin & Mindshare's Jeff MalmadThe CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization.This episode was recorded in January at CES in Las Vegas, NV.Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/Follow Group M online at: https://www.groupm.com/Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/ Follow Mindshare on LinkedIn at...2023-03-0847 min
Media Intelligence49/ January 13: Gettin' JIC-y Wit ItWe invite GroupM's Simon Thomas, Global Director of Audiences Research, and Bharad Ramesh, Executive Director of Research and Investment, to discuss the formation of a joint industry committee of major U.S. television players set to focus on advancing measurement across linear and streaming. But first, a look at a less pessimistic global economy as well as strategic (and non-strategic) happenings in the world of streaming video.
Relevant Links
Warner Bros Discovery explores sale of music library (FT)
TV networks create joint industry committee for audience measurement (Axios)
Music credit: Joseph McDade2023-01-1343 min
Scaling CultureGroupM: How to Ensure a Company Is Aligned With Your Personal Values & Empathetic Leadership - Episode 90*This episode was sponsored by Empyrean, a top-tier HR technology company that empowers organizations to build a better culture by connecting employees to meaningful, life-enriching benefits. To take Empyrean's Benefits Maturity Assessment, please click here.
Our guest is Serena Anthony - Chief People Officer at GroupM North America.
Serena is an expert Human Resources Management professional with over 20 years of experience working across complex ecosystems and demonstrating her true capabilities as an innovative thinker and change-maker in the field.
In her role at GroupM, Serena designs and implements programs and support for their wo...2022-12-1459 min
Media Intelligence46/ December 9: This Year Next Year End-Of-Year 2022In this special episode, we discuss the findings from our This Year Next Year 2022 Global End-Of-Year Forecast, authored by Kate Scott-Dawkins. In the face of rising inflation and fears of economic downturns, the report outlines reasons for cautious optimism as we project positive growth for 2022 and 2023.
Related Links:
This Year Next Year: 2022 Global End-Of-Year Forecast (GroupM)
Music credit: Joseph McDade2022-12-0929 min
100%Media week, le podcast The Media Leader FR#41 - Comment va le marché de l'audio ? (InnovAudio), ACPM, Mediametrie, Acast, GroupM, Kantar[SAISON 2] Au sommaire de l’épisode #41 du vendredi 9 décembre 2022Spécial InnovAudio Paris, le grand événement dédié à l'audio co-organisé par l'ACPM et MédiamétrieL'évolution de la mesure d'audience de l'audio en ligne de mire avec Gautier Picquet, président de l'ACPM et Yannick Carriou, PDG de MédiamétrieLes enjeux de la monétisation des formats audio : les analyses de Frédéric Hergaux, directeur trading audio chez Publicis Media ; Philippe Boutron directeur média chez Stellantis ; Sarah George, Global Media Lead chez Qonto, Salomé Bruley Dornon, directrice commerciale chez Acast FranceGroupM (WP...2022-12-0909 min
ReGroup: de mediapodcast van GroupMMadnight EditionHet thema van GroupM dit jaar was Madnight dus hebben we onze agencies uitgedaagd om hun meest te gekke of krankzinnige ‘mad cases’ te bespreken tijdens een speciale Adnight editie van ReGroup: dè podcast van GroupM. Ditmaal met live publiek, drank en fijne deuntjes op de achtergrond. Samen met onze Rik bespraken de bureaus het uitdagende voortraject van Lijn 5G van Tele2, het langlopende en succesvolle Youtube format Legends of Gaming van KPN, de eerste danspassen van Mentos op Tik Tok en last but not least de ontroerende Villa Joep case waar de timings krap waren, maar alles vanzelf leek...2022-10-2538 minMedia Intelligence40/ October 14: What's French for Entrepreneur?This week, we dive into the state of the economy in the U.S. and other parts of the world: from higher-than-expected new inflation data—but “less bad” than it could’ve been—to new retail sales data. As Q3 earnings reports begin to come in, we go through some key growth numbers from LVMH and PepsiCo. and discuss the impact of Kroger’s acquisition of Albertsons for $24.6 billion. And, as we take you through Domino’s Q3 earnings, Brian tells us the importance of the proper water-to-dough ratio in making a "good"* pizza. Nidhi Shah, Business Intelligence Analyst with GroupM, j...2022-10-1442 min
Media Intelligence39/ October 6: The Unknown DeltasWe gut-check some comments from The Trade Desk's investor day and then look at the e-commerce ambitions of beauty companies. Kim K faced the equivalent of an SEC colonoscopy, while the Musk vs. Twitter saga continues. And we're joined by Phil Smith, director general of ISBA, to discuss advertiser sentiment in the U.K. amid political and economic uncertainty, and the need to push social media giants to ensure child safety and welfare on their platforms.
Related Links:
Social media firms ‘monetising misery’, says Molly Russell’s father after inquest (The Guardian)
GroupM's Responsible Investment Framework
Musi...2022-10-0659 min
Media Intelligence38/ September 30: Got Meat?A mixed EU economy facing possible recession is seeing rising inflation yet low unemployment levels. With this backdrop, Italy's Mediaset reported new results and provided limited commentary in the wake of news of an "auction" for France's M6. We look at proposed local ad bans in the U.K. and Netherlands, the growth of e-commerce for big apparel brands, the state of political advertising in the U.S. and the latest on Musk vs. Twitter among many other topics.
Related Links:
Musk vs. Twitter Court Documents
Eurostat Inflation Numbers
This Year Next Year: 2022 E-Commerce & Retail Media...2022-09-3033 min
Media Intelligence37/ September 20: E-Commerce & Retail Media ForecastIn this special episode, we discuss the findings from our This Year Next Year: 2022 E-Commerce & Retail Media Forecast, authored by Kate Scott-Dawkins. The report tracks the growth of the medium throughout the pandemic and dissects the economic trends impacting growth across the globe. Mudit Jaju, Global Head of E-Commerce for Wavemaker, joins to share his deep insights on the space.
Related Links:
This Year Next Year: 2022 E-Commerce & Retail Media Forecast (GroupM)
Music credit: Joseph McDade2022-09-2036 minMedia Intelligence34/ Aug 25: Appetite for AppvertisingThe northern hemisphere summer may be slowing down, but what about the pace of ad-spending among primarily digital businesses? We get into the numbers for 'Digital Endemics' and find a specific sector bucking the trends. Also: in the age-old debate between brand and performance, where are marketers currently focused and why? Plus: the love/hate triangle between AppLovin, Unity, and IronSource. And: Sean Cunningham, President and CEO of the Video Advertising Bureau (VAB), joins the podcast to discuss the future of video measurement.
Related links:
https://www.groupm.com/digital-endemic-businesses-2022-2nd-quarter-takeaways/
https://thevab.com/about
2022-08-2542 minMedia Intelligence31/ Aug 5: Le Nouveau Data Est ArrivéBrian and Kate get into the latest earnings reports from RTL, Warner Bros. Discovery, Paramount and more and share new data about the acceleration of cord-cutting and related shift to streaming. Brian reveals new figures for the estimated number of pirated Netflix households and how that could impact the platform’s advertising plans. Kate updates us on the latest economic numbers, including job growth, inflation and rising interest rates. And, finally, Nicola McCormick, GroupM’s Global General Counsel, joins the podcast to take us through the potential implications of pending and proposed privacy and antitrust legislation around the world.
2022-08-0542 minMedia Intelligence30/ July 29: Fuzzy RecessionBrian's back from vacation to explain with Kate why the advertising economy isn't actually in a terrible place right now, despite all the chatter that may say otherwise. Krystal Olivieri, GroupM and Choreograph's Chief Global Innovation Officer, makes her podcast debut to give an update on Chrome's latest third-party cookie deprecation delay and illustrate the impact media supply chains have on carbon emissions.
Related Links:
Calculating a Cleaner Future Now: A Unified Methodology for Accelerated Media Decarbonization
Music credit: Joseph McDade2022-07-2930 minMedia Intelligence29/ July 22: Hashtag MukbangAmanda Grant, VP & Global Head of Social at GroupM, joins Kate as guest host this week as we get into the latest earnings reports from Twitter and Snap and discuss why social commerce has yet to gain as much traction in Western markets as it has in Asia. Then, Dade Hayes — business editor for Deadline Hollywood and author of the new book "Binge Times: Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix" — shares insights on the streaming industry following this week's Netflix numbers. And, finally: mukbangs.
Related Links:
Binge Times by Dade Hayes & Dawn Chmielewski
Mu...2022-07-2250 minMedia Intelligence28/ July 15: Microsoft and ChillWith Brian out eating his weight in chocolate, Adam Gerber, GroupM's Executive Director of U.S. Investment Strategy, joins as guest co-host to discuss the recent flurry of major announcements, including Netflix choosing Microsoft as its ad partner, a tie-up between The Trade Desk and Disney and the latest in the Musk-Twitter drama. Plus, GroupM's Mike Fisher comes on to explain how Adam binge-watching Bosch led to a breakthrough study on the efficacy of CTV advertising.
Related Links:
How Microsoft won Netflix (Insider)
Disney inks major advertising deal with The Trade Desk (Axios)
Continuous Play (GroupM)
2022-07-1545 min
The Digiday PodcastGroupM’s Bharad Ramesh explains why TV advertising’s measurement shift is only getting startedHeading into this year’s annual TV advertising upfront negotiations, the big story was whether TV ad buyers and sellers would move en masse away from using Nielsen’s measurements as the currency for their upfront deals. They didn’t. However, that doesn’t mean the measurement makeover wave has ebbed, GroupM executive director of research and investment analytics Bharad Ramesh said in the latest episode of the Digiday Podcast.“I don’t know if things have quieted down. They may be quiet publicly, but we know internally — and I know speaking for some of our other agency peers —...2022-07-0540 min
Media Intelligence25/ June 16: This Year Next Year Mid-Year 2022It's finally here. Brian and Kate discuss the findings of GroupM's This Year Next Year 2022 Mid-Year Global Advertising report, explaining why they still expect solid growth this year despite some economic concerns.
Related Links:
GroupM: This Year Next Year 2022 Mid-Year Global Advertising Report
Music credit: Joseph McDade2022-06-1626 minMedia Intelligence24/ June 10: What Has 10 Teams and is Big Enough to Scare Rupert Murdoch? Cricket.Parveen Sheik, from GroupM India, joins the show to discuss the intricacies and high stakes of the imminent media rights bidding process for the IPL, India's top cricket league. But first, Brian and Kate go over some inflation statics from around the world and what that means for the price of bacon. Then a quick look at the current shipping logistics morass before getting into the surprising shakeup at the top of Disney. And get ready for next week, when GroupM will release its This Year Next Year 2022 Mid-Year Global Advertising report.
Music credit: Joseph McDade2022-06-1036 minMedia Intelligence23/ June 3: Common Carriers, Content Moderation & An Economic OutlookBrian and Kate briefly take us through the ad markets of Thailand and the Philippines as GroupM prepares to release the This Year, Next Year 2022 Mid-Year Global Advertising report. Then they examine the potential global impact of pending legislation and legal actions in the US focused on Big Tech's moderation of content and whether or not certain companies qualify as common carriers. Lastly, Brian explains why he thinks the economy isn’t necessarily on the brink of disaster.
Related links:
WSJ: Why Sheryl Sandberg Quit Facebook's Meta
Bloomberg: Jamie Dimon Says JPMorgan Is Bracing Itself for Econ...2022-06-0325 minMedia Intelligence22/ May 20: Not Live, but in PersonBrian buys his wife an anniversary gift and suffers the (retargeting) consequences. Then Brian and Kate discuss Texas Bill HB 20, which would limit the moderation of social platforms, and look at new retail sales data from China. Then Kate sits down with GroupM China CEO Patrick Xu and GroupM Poland CEO Izabela Albrychiewicz to talk about how they see their markets performing this year amid global monetary, health, and geopolitical challenges.
Music credit: Joseph McDade2022-05-2028 minMedia Intelligence21/ May 13: Around the World in 22 MinutesKate and Brian offer a sneak peek at GroupM's forthcoming This Year, Next Year report with a round-the-world rundown of top trends, including recession worries in the U.K., lockdowns in China, the coming global expansion of major U.S. broadcasters. And, of course, we address the latest news on Elon Musk's Twitter takeover bid.
Music credit: Joseph McDade2022-05-1322 min
Hva jobber du med?E5: Senior Programmatic Specialist - Trond Søbstad, GroupMHva gjør en senior programmatisk spesialist i GroupM? Hva er GroupM? Marius har besøk av Trond Søbstad.2022-05-1137 minMedia Intelligence19/ Apr 29: Earnings, Transformation, and DMing Elon Musk with Christian JuhlOn the podcast this week, Brian and Kate are joined by GroupM’s Global CEO Christian Juhl for a wide ranging discussion on Q1 earnings, a wave of recent GroupM news announcements, and what’s next for Twitter. Kate talks to Seb Rennie, GroupM's Chief Investment Officer for Australia and New Zealand, about how media buying works in Australia and Canada.
Related links:
Meta's call after the call
Amazon Q1 results
Alphabet Q1 results
GroupM Announces Next Steps in its Transformation with Enhanced Agency Offerings and Unified Performance Organization
Music credit: Joseph McDade
2022-04-2931 minMedia Intelligence18/ Apr 22: Brian Eats His MaskBrian admits he got it wrong and (sort of) eats his own words as he and Kate break down the implications of Netflix's announcement that it will consider creating an ad-supported offering. Then, a quick update on the latest in Musk v. Twitter and Denise Ocasio (Executive Director, Investment at Mindshare) and Jessica Brown (Director, Digital Investment at GroupM) join the show to explain the intricacies of the TV upfronts.
Related links:
https://www.bernachon.com/en/
https://www.youtube.com/c/NetflixIR/featured
Music credit: Joseph McDade2022-04-2248 minMedia Intelligence7/ Feb 4: Bag o’ GlassBrian and Kate talk about subscription cancel culture, Meta’s earnings call, and the latest in gaming news. Then Brian "sings like Neil" and conducts a real time experiment with Spotify’s Covid-19 advisory capabilities. GroupM’s Executive Director, Channel Solutions Jen Soch joins the pod to talk about the process brands go through in deciding whether or not to remove their ads from a platform.
Related links:
https://www.youtube.com/watch?v=veMiNQifZcM
https://www.wsj.com/articles/streaming-data-netflix-hbo-disney-hulu-11643560207
https://investor.fb.com/investor-events/event-details/2022/Meta-Q4-2021-Earnings/default.aspx
Overdue music credit: Joseph...2022-02-0442 minMedia Intelligence5/ Jan 21: Tennis in the MetaverseIn this week's episode of This Week Next Week, Brian and Kate tackle Netflix's fourth quarter earnings, gaming media, Microsoft's Activision Blizzard acquisition, 3D printing, and ask listeners to weigh in on what will come first: scaled connectivity between digital advertising and 3D printing or a scaled metaverse advertising business? (Send your thoughts and comments to business.intelligence@groupm.com).
Links to the data and stories referenced in this story below:
https://www.congress.gov/117/bills/s2992/BILLS-117s2992is.pdf
https://www.booker.senate.gov/imo/media/doc/booker_announces_introduction_of_bill_to_ban_s...2022-01-2134 min
Notepad with Ibrahim SaniIbrahim Sani's Notepad: GroupM's AdvertisingThe next era of media advertising promises to be an exciting one, as nations across the globe continue to return back to normalcy after two years of the pandemic. Ibrahim Sani speaks with Chanchal Chakrabarty, GroupM Malaysia CEO and with Brian Wieser, GroupM Global President, Business Intelligence on this and more.2022-01-1326 minMedia Intelligence3/ Jan 7: CES - the Consumer Expectations SlowdownBrian Wieser and Kate Scott-Dawkins discuss Microsoft's Xandr acquisition, overlooked reporting from the Washington Post on international data harvesting, and a deeper dive into this year's CES through the lens of GroupM's latest research on consumer attitudes toward technology.
Links to news discussed in this week's episode:
https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutions
https://www.washingtonpost.com/national-security/china-harvests-masses-of-data-on-western-targets-documents-show/2021/12/31/3981ce9c-538e-11ec-8927-c396fa861a71_story.html
https://www.theverge.com/2022/1/5/22867090/bmw-color-changing-paint-electric-car-ces
https://www.groupm.com/groupm-releases-results-of-second-annual-survey-on-consumer-attitudes-toward-technology/
2022-01-0724 min
Connected PodcastDemet Ikiler, CEO of GroupM EMEAThis week on the Connected Podcast, Sue and Sacha sit down with Demet Ikiler who is GroupM EMEA CEO. She joined WPP in 2000 to launch Mindshare, she progressed to CEO of GroupM Turkey and then was promoted to CEO of GroupM EMEA in Feb 2020. We discuss her current role after a year and how it feels to be responsible for 27 markets.2021-10-2934 minMi3 Audio Edition‘We will recommend clients pull spend from publishers that do not decarbonise’: GroupM Global chief Christian Juhl bids to build new metrics, puts media on noticeTasked with rewiring WPP’s media arm, GroupM Global CEO Christian Juhl is going a couple of steps further, attempting to redefine buying metrics and pressure suppliers – i.e. media companies, including Facebook and Google – to decarbonise. If media owners don’t play ball, will GroupM pull dollars? “We’ll certainly make that recommendation,” says Juhl. He thinks focusing on bigger, better global outcomes can make advertising a good place to be for agencies, brands and consumers – and the rewards will follow. Meanwhile, he says incoming ANZ boss Aimee Buchanan has pretty much carte blanche to make sure GroupM is top dog local...2021-09-0645 minReGroup: de mediapodcast van GroupMBen jij klaar voor het Oranje vaccin?Op luchtige, humoristische en behapbare wijze wordt de komende sportzomer voor mens en media ontleed. Wat doet een sportzomer als deze voor de mens? En is het gevoel van saamhorigheid nóg groter tijdens een pandemie? Snakken wij met z’n allen naar succes? En hoe spelen adverteerders en media hierop in?In deze aflevering praten Rik toe Water, Creative Director GroupM en Maiko Valentijn, CEO GroupM met Bojan Stigter, Business Planning lead over de aankomende sportzomer.Heb je vragen, opmerkingen, suggesties of tips? Stuur dan een mailtje naar: regroup@groupm.com2021-05-1940 min
Hybrydowy HR: podcast Gamfi#8. Zarządzanie empatyczne: rozmowa z Anną Kupczyk z GroupMAnna Kupczyk jako Talent&Culture Director odpowiada za strategię i rozwój GroupM w zakresie zarządzania talentami i budowania efektywnej organizacji. W rozmowie, którą prowadzi Anita Wojtaś-Jakubowska, opowiada o wyzwaniach budowania kultury organizacyjnej na odległość i o programie Wellbeing Advisors, w którym pracowników GroupM wspierają… inni pracownicy.Z tej rozmowy dowiesz się:jak budować wielopoziomowe zaufanie w organizacji w dobie pracy zdalnej,dlaczego w zarządzaniu coraz większą rolę odgrywa empatia i jak się jej nauczyć,dlaczego GroupM zdecydowała się stworzyć program Wellbeing Advisors i wyszkolić 12 ochotników na wewnętrznych doradców,do...2021-04-2229 min
Let's Talk Local#12 - [Live session] How to implement the 5 components of Location Marketing with GroupMIn this special live session of the pod, a panel of experts from GroupM explained how retailers and other multi-location brands should create & execute their local strategies, focusing on 5 areas that are key for location marketing success.
This is the third and final part of our series collaborating with GroupM, one of the world's largest digital media agencies.
Let's Talk Local is a podcast about Location Marketing and the online-to-offline journey. Listen in as PinMeTo's location marketing experts interview marketers, thought leaders, and other location marketing experts – uncovering practical tips & interesting stories.This po...2021-04-1252 minReGroup: de mediapodcast van GroupMThe best is yet to E-comm!Bij Rik thuis lijkt het sinds Corona soms wel een PostNL sorteer centrum. De pakjes vliegen door de voordeur maar er ook net zo hard weer uit. Niet gek dat bovengenoemde pakketbezorger vorig jaar een winst van maar liefst 5000% mocht bijschrijven. In deze aflevering praat Rik toe Water Creative Director GroupM met; Maiko Valentijn - CEO GroupM, Remon Buter – Head of Trading & Investment, Guus Beekmans – Director Mediacraft Greenhouse en Annemieke Mol – Head of Wavemaker Content. Heb je vragen, opmerkingen, suggesties of tips? Stuur dan een mailtje naar: regroup@groupm.com2021-04-0938 minLet's Talk Local#11 - Location Marketing Tech with GroupMIn the second episode of our 3-part series on location marketing with GroupM, Technology Strategist Zahra Alikahi talks about the challenges in the adaptation phase for companies starting with new tech tools.
Join the live session with GroupM on 8 April to hear how to implement location marketing strategies and participate in a Q & A with the experts:
https://www.pinmeto.com/groupm-webinar-signup
Let's Talk Local is a podcast about Location Marketing and the online-to-offline journey. Listen in as PinMeTo's location marketing experts interview marketers, thought leaders, and other location marketing experts – uncovering pr...2021-03-2933 min
The Digiday PodcastGroupM’s Kieley Taylor and Amanda Grant are on the lookout for the future of identity in advertisingThe digital advertising industry is in the midst of an identity crisis. Between the third-party cookie’s impending demise and Apple’s mobile app tracking crackdown, advertisers and agencies are having to figure the future of identity in digital advertising. Fortunately, that future has been a long time coming.“For better or worse, the crystal ball has been decently clear that this is the direction we’re going from regulatory pressures, from a consolidation in terms of who is owning and controlling experiences through the lens of a browser, through the lens of an operating system. So we take...2021-03-0937 min
#MediaSnackKirk McDonald, CEO GroupM North America: #MediaSnack MeetsWhat does the new CEO of GroupM North America consider the biggest challenges for the media industry? What is he trying to achieve at GroupM to meet the future needs of advertisers? And what does he do in his spare time to satisfy his "need for speed"? Find out all this and more on the latest episode of #MediaSnack Meets. -----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short...2021-02-2616 minConnected PodcastBrian Wieser, Global President of Business Intelligence, GroupMThis week Sue and ASD talk to Brian Wieser, the Global President of Business Intelligence at GroupM. He has been called “Madison Avenue’s de facto Chief Economist,” and is a highly regarded commentator on marketing, media, advertising and technology. At GroupM, he leads thought leadership around economic trends, forecasts, and insights. He is a regular contributor to GroupM articles and POVs.2021-01-2927 min
The Mistakes That Shaped MeVideo Fast Forward | Nicola Lewis | GroupM | Part 3In part three of the Video Fast Forward series we chat with Nicola Lewis, Chief Investment Officer, GroupM. Nicola is a media executive with extensive experience across all channels, including a strong point of view on digital integration, and digital transformation. She currently leads the investment function at the biggest media investment group in Australia – GroupM. Brought to you by our friends at PubMatic. Hosted on Acast. See acast.com/privacy for more information.2020-10-2944 min
Martin snöar inI huvudet på AmazonexperternaI denna första höstepisod av marknadsföringspodden Martin snöar in, har GroupMs vd Martin Hugosson fokus på den stundande Amazon-lanseringen. Han intervjuar både experten Alex Hewitt, Digital Sales Lead UK på Zound Industries (med mer än 10 Amazon-år under bältet) och Oscar Larsson, Managing Director på GroupM Digital Services. Hur kommer den svenska spelplanen förändras framöver? Vad behöver svenska marknadschefer ha koll på? Kommer Amazon vara en game changer från dag 1?Allt detta och mer därtill får du veta i Martin Snöar in! Our GDPR pr...2020-10-1429 min
Nejen o reklaměFilip Hromek (GroupM): Umělá inteligence bude čím dál víc ovlivňovat vývoj programmaticuFilip Hromek je bývalý seznamák, mimo jiné stojí i za počátky rozvoje RTB v Seznam.cz. Dnes ale pracuje jako Xaxis & Programmatic Director v agentuře GroupM, kde vede oddělení programmaticu pro 4 agentury patřící pod GroupM. (Pokračování textu…)…
Zdroj2020-06-0431 minNejen o reklaměFilip Hromek (GroupM): Umělá inteligence bude čím dál víc ovlivňovat vývoj programmaticuFilip Hromek je bývalý seznamák, mimo jiné stojí i za počátky rozvoje RTB v Seznam.cz. Dnes ale pracuje jako Xaxis & Programmatic Director v agentuře GroupM, kde vede oddělení programmaticu pro 4 agentury patřící pod GroupM.
Filip už od svých začátků v digitálním marketingu rád zkoušel hranice technologií a reklamních systémů. “Vždy jsem se snažil klientům přinést něco, co tady ještě nebylo, něco, čím bychom mohli klienta nadchnout.”
Dnes v rámci programatického týmu vede i Xaxis. Jedná se o balíčkové řešení, které s využitím...2020-06-0431 min
Martin snöar inI huvudet på Mad MatsMarknadschefer är lata och korkade! Det hävdar Mats Georgson, även han marknadschef och också lektor i marknads- och kommunikationsvetenskap, krönikör och föreläsare, i GroupM-podden Martin snöar in. Han menar dessutom att det inte finns något som helst egenvärde i att som marknadschef vara intresserad av reklam. Och så ger han en rejäl känga till företagsledare som tvingar mellanchefer att förhålla sig till på tok för många KPI:er. Välkommen till episod 2 av Martin snöar in, intervjupodden om marknadsföring som du som marknads...2020-06-0330 min
Martin snöar inI huvudet på en prisad marknadschefMartin Hugosson, vd på GroupM, har i premiäravsnittet av Martin snöar in – en intervjupodd om marknadsföring träffat Johanna Sahlman, prisbelönt Head of Halebop GTM. De har ett långsnack (kommande poddavsnitt blir betydligt mer pendlings-lyssnarvänliga) om allt som rör sig i huvudet på en briljant marknadschef och vad hon skulle vilja veta mer om. Detta för att vaska fram vad Martin i kommande episoder ska snöa in på tillsammans med forskare och specialister. Förvänta dig att denna gång få höra om varför du inte bör satsa på...2020-05-2050 min
Huddle podcast fra MindshareJonas Hemmingsen: Sådan håndterer GroupM COVID-19Jonas Hemmingsen er CEO for GroupM i Danmark og Norden, og som han selv beskriver det en ’oldtimer’ med godt 20 år i branchen. Vi har sat Jonas i den varme podcast stol til en snak om GroupM’s håndtering af COVID-19.
I podcasten kommer vi blandt andet ind på nedenstående spørgsmål:
Hvad ser du som de mest markante ledelsesmæssige ændringer og Hvad kræver det især af dig som topleder?
Hvordan er beslutningsprocesserne ændret på strategiske niveau og på operationelt niveau?
Hvordan har kommunikationsformen ændret sig set med dine øjne som topleder?
Hvordan har mødestrukturer og vid...2020-05-1348 min
The Digiday PodcastGroupM’s Brian Wieser: 'Every brand should figure out how to be useful'The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for marketers to take action versus relying on slogans."Every brand should be trying to figure out how they could be helpful," Wieser said on the Digiday Podcast. He pointed to GM's exploration of its capacity to build much-needed medical equipment and luxury brand LVMH's pivot to manufacturing hand sanitizer for hospitals. Or think back to the financial crisis, when Hyundai rolled out the "Hyundai Assurance" program that delayed car payments for those in...2020-03-2422 min
The NextM Podcast - Tech at Heart, Ignition in MindDer GroupM Content-Gipfel 2019 – Inhalt vor Technik, Sum-Up-PodcastDieser NextM-Special-Podcast präsentiert euch die Erkenntnisse des GroupM-Content-Gipfel 2019.
Unter dem Motto: “Inhalt vor Technik?! Aktuelle Erkenntnisse aus der Werbewirkungsforschung zur Bedeutung von Content” wurden von diversen ExpertInnen spannende Insights zu Wirkung von Content und im Speziellen auch von Print vorgestellt.
In diesem Podcast erfahrt ihr mehr zur besonderen Haptik-Wirkung von Print, wie „Gelesenes“ verarbeitet wird und was Leseforscher sonst noch Überraschendes rausgefunden haben. Außerdem hört ihr, was die Chefredakteure von SPIEGEL und BILD zu Vertrauen und Glaubwürdigkeit zu sagen haben. Ihr bekommt spannende Anregungen, wie in einer Welt, die geprägt ist von der Logik...2019-05-0222 min
The NextM Podcast - Tech at Heart, Ignition in MindDer GroupM Content-Gipfel 2019 – Inhalt vor Technik, Sum-Up-Podcast
Dieser NextM-Special-Podcast präsentiert euch die Erkenntnisse des GroupM-Content-Gipfel 2019.
Unter dem Motto: “Inhalt vor Technik?! Aktuelle Erkenntnisse aus der Werbewirkungsforschung zur Bedeutung von Content” wurden von diversen ExpertInnen spannende Insights zu Wirkung von Content und im Speziellen auch von Print vorgestellt.
In diesem Podcast erfahrt ihr mehr zur besonderen Haptik-Wirkung von Print, wie „Gelesenes“ verarbeitet wird und was Leseforscher sonst noch Überraschendes rausgefunden haben. Außerdem hört ihr, was die Chefredakteure von SPIEGEL und BILD zu Vertrauen und Glaubwürdigkeit zu sagen haben. Ihr bekommt spannende Anregungen, wie in einer Welt, die geprägt ist von der Logik...2019-05-0222 min
Connected PodcastRob Norman, Chief Digital Officer GroupM & Chairman GroupM North AmericaASD and Sue Unerman speak to Rob Norman, Chief Digital Officer GroupM & Chairman GroupM North America.
Listen to Rob talk about how he got to where he is, whether he aimed for this role specifically and his tips on good leadership.2016-05-0644 min
#MediaSnackP&G US MEDIA PITCH, C4/ GroupM TRADING DEAL, "CONTROL": #MediaSnack Ep. 5In this episode we consider the impact of P&G 's decision to shift their $2.6bn US media out of Publicis Groupe. We also dig below the headlines in a recent deal signed by GroupM which commits their clients to spend £500m with a TV network in exchange, the network will buy TV programming from GroupM. Is this blurring the lines of what a media agency should be doing with clients money?Finally, we consider what should be the word on the lips of marketers going into 2016 and we meet ID Comms Head of Performance, Alex Morse.Find ID C...2015-12-1816 min