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Showing episodes and shows of
GroupM Germany
Shows
Media Intelligence
Beige is the New Black
In this episode, Kate, Jeff, and Nidhi dive into the latest developments shaping economics, media, technology, and entertainment in 2025. From tariffs impacting trade to the evolution of streaming platforms and AI innovation, we explore how industries are navigating uncertainty and embracing change. Highlights include insights from the US Federal Reserve Beige Book, Oscars viewership trends, YouTube’s app redesign, and updates from the Morgan Stanley TMT Conference.Segments(00:00) Introduction(00:28) Global Economics Overview(01:32) Beige Book Insights(02:45) US Consumer Spending Trends(03:30) Tariffs and Price Increases(05:02) F1 Viewership Insights(07:13) Eur...
2025-03-07
27 min
Women Lead
Learn From Six Top Leaders in Media on Combatting Gender Bias and Promoting Inclusion
In this special episode of Women Lead, host Nadia Koski grabs all the best content from her recent International Women's Day webinar, which explored the vital topic of inclusion and gender bias in the workplace. The insightful discussion with her six stellar female leaders and panelists was rich with takeaways and "a-ha" moments.Franziska Brückner, Group Lead Digital Media & Tech, VodafoneLena Schütze, Team Lead Client Services & Consulting, DouglasLaura Alexander, Head of Pan Regional, GroupM NexusDaniela Grilnberger, Group Head Communications Design (Client: LEGO Germany, Austria, Switzerland), In...
2024-03-20
42 min
The Digital Distillery Podcast Network
The Digital Distillery in Madrid
The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain. In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertising markets. The goal? To bolster Europe's position as a serious player in the ever-evolving landscape of digital media and advertising.Under the sunny Madrid sky, we were privileged to hear from a diverse lineup of esteemed keynote speakers hailing from...
2023-07-06
14 min
The Entrepreneur Insight
#89 Building a cannabis company in Germany | Interview with Finn Hänsel from Sanity Group
Finn is the Founder & CEO of Sanity Groupm a startup that focuses on building Cannabis products for health- and lifestyle purposes. In this episode, we dive into Finn's story and why he thinks Cannabis will be one of the next big things in Germany once it's legalised. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference, reaching as many people as possible with this show. I also love reading the reviews. Thomas Reck is...
2022-02-17
54 min
MediaTalks - a podcast series by FreeWheel
The insatiable appetite for Advanced TV: a German perspective
This month, we talked to Thomas Leymann, Director Digital Investments at GroupM in Germany to explore how marketers are coming out after a rough period of uncertainty. We reflect on how the return to optimism is driving investments in Advanced TV and CTV in particular and how marketers are taking advantage of the linear and digital convergence.
2021-11-23
16 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Perspektivwechsel: Auf einen Kaffee mit Stefanie Nickel zum Konsumentenverhalten während Covid-19
Eine Episode über Marktforschung, Konsumenten, Marken, Studie und Wandel Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde. Gemeinsam mit Stefanie Nickel, Unit Director Consumer Insight bei [m]SCIENCE, tauchen wir in dieser Episode in die tiefenpsychologische Marktforschung ein und lernen, was Konsumenten in Deutschland gerade wirklich bewegt. Zunächst hat Stefanie uns spannende Erkenntnisse aus der aktuellen [m]SCIENCE-Studie „Facts & Feelings Covid-19“ mitgebracht, die zeigen, dass Verbraucher gerade einen permanenten, inneren Drang nach Aktivität verspüren und sich gefühlstechnisch gerade ein starker Wandel vol...
2020-05-12
09 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Perspektivwechsel: Auf einen Kaffee mit Stefanie Nickel zum Konsumentenverhalten während Covid-19
Eine Episode über Marktforschung, Konsumenten, Marken, Studie und Wandel Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde. Gemeinsam mit Stefanie Nickel, Unit Director Consumer Insight bei [m]SCIENCE, tauchen wir in dieser Episode in die tiefenpsychologische Marktforschung ein und lernen, was Konsumenten in Deutschland gerade wirklich bewegt. Zunächst hat Stefanie uns spannende Erkenntnisse aus der aktuellen [m]SCIENCE-Studie „Facts & Feelings Covid-19“ mitgebracht, die zeigen, dass Verbraucher gerade einen permanenten, inneren Drang nach Aktivität verspüren und sich gefühlstechnisch gerade ein starker Wandel vol...
2020-05-12
09 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Perspektivwechsel: Auf einen Kaffee mit Marilena Abt über den Wandel in der Arbeitswelt
Eine Episode über Zukunft, Arbeitswelt, Wandel, Technologie und digitale Tools Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde. Noch nie schien die nahe Zukunft so ungewiss, wie in Zeiten von Corona. Und doch wagt Marilena Abt, Head of Consulting bei der führenden Trendagentur TrendOne, für uns eine Prognose, wie sich sowohl der Arbeitsalltag als auch die digitale Welt nach der aktuellen Krise entwickeln wird. In dieser Spezial-Episode erläutert sie in circa 5 Minuten, wie digitale und analoge Welten immer mehr verschmelzen werden und w...
2020-04-28
05 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Perspektivwechsel: Auf einen Kaffee mit Marilena Abt über den Wandel in der Arbeitswelt
Eine Episode über Zukunft, Arbeitswelt, Wandel, Technologie und digitale Tools Diese Episode ist Teil unserer NextM Podcast Spezial-Serie, die etwas kürzer ist als normal und im Remote-Modus aufgenommen wurde. Noch nie schien die nahe Zukunft so ungewiss, wie in Zeiten von Corona. Und doch wagt Marilena Abt, Head of Consulting bei der führenden Trendagentur TrendOne, für uns eine Prognose, wie sich sowohl der Arbeitsalltag als auch die digitale Welt nach der aktuellen Krise entwickeln wird. In dieser Spezial-Episode erläutert sie in circa 5 Minuten, wie digitale und analoge Welten immer mehr verschmelzen werden und w...
2020-04-28
05 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Changing perspectives: A coffee break with Stevan Randjelovic about digitalization on steroids
This episode is about Advertising, Media Strategy, Digitalization, Consumer Behavior and Brand Safety. This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely – please excuse minor technical interruptions. Brand that want to reach its target groups appropriately during the crisis should carefully review its media strategies in several points. Our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, has some valuable recommendations for advertisers regarding brand safety: Due to the increased sensitivity of consumers, it is currently more important than ever to...
2020-04-21
09 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Changing perspectives: A coffee break with Stevan Randjelovic about digitalization on steroids
This episode is about Advertising, Media Strategy, Digitalization, Consumer Behavior and Brand Safety. This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely – please excuse minor technical interruptions. Brand that want to reach its target groups appropriately during the crisis should carefully review its media strategies in several points. Our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, has some valuable recommendations for advertisers regarding brand safety: Due to the increased sensitivity of consumers, it is currently more important than ever to...
2020-04-21
09 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Changing perspectives: A coffee break with Stevan Randjelovic on brand safety during crisis
This episode is about Brand Safety, Advertising, News Consumption, Digital Media and Trust. This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely – please excuse minor technical interruptions. Currently, one of the most discussed questions in the advertising industry is probably how to ensure brand safe advertising in times of bad news and fake information regarding Corona. This is exactly the topic our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, deals with. We discuss with him why advertisers should avoid pu...
2020-04-08
12 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Changing perspectives: A coffee break with Stevan Randjelovic on brand safety during crisis
This episode is about Brand Safety, Advertising, News Consumption, Digital Media and Trust. This episode is part of our NextM podcast special series, containing short interview snippets that were recorded remotely – please excuse minor technical interruptions. Currently, one of the most discussed questions in the advertising industry is probably how to ensure brand safe advertising in times of bad news and fake information regarding Corona. This is exactly the topic our guest in this special episode, Stevan Randjelovic, Director Brand Safety and Digital Risk at GroupM, deals with. We discuss with him why advertisers should avoid pu...
2020-04-08
12 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Changing perspectives: A coffee break with Brian Wieser with a current status for the media industry
This episode is about Change, Economy, Brands, Experiences and Media spendings. This episode is part of our NextM podcast special series, containing short interview snippets, that were recorded remotely – please excuse minor technical interruptions. The world is in a constant state of change. Brian Wieser, Global President of Business Intelligence of GroupM, expresses his point of view on what's currently happening all around the world. Firstly, he describes how he examines the economic situation all over the world and how he helps colleagues from different countries exchange their experiences during this exceptional situation. Beside country-specific effects on...
2020-03-31
04 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Changing perspectives: A coffee break with Brian Wieser with a current status for the media industry
This episode is about Change, Economy, Brands, Experiences and Media spendings. This episode is part of our NextM podcast special series, containing short interview snippets, that were recorded remotely – please excuse minor technical interruptions. The world is in a constant state of change. Brian Wieser, Global President of Business Intelligence of GroupM, expresses his point of view on what's currently happening all around the world. Firstly, he describes how he examines the economic situation all over the world and how he helps colleagues from different countries exchange their experiences during this exceptional situation. Beside country-specific effects on...
2020-03-31
04 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Fighting Fraud: Stevan Randjelovic about trust and brand safety in the advertising market
This episode is about Brand Safety, Advertising, Trust, Technology, Agency. Topics such as brand safety and trust are becoming increasingly important in the advertising market, especially when considering that ad fraud is set to cost the industry billions of US dollars every year. In this podcast, Stevan Randjelovic, Brand Safety Manager EMEA at GroupM, describes the current status of trust and brand safety in the media business. Using several examples, Stevan demonstrates what potential risks exist especially in online advertising environments. Furthermore, he explains the process of ensuring brand safety and talks about the “Global Alliance for Responsible Me...
2019-11-07
23 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Der GroupM Content-Gipfel 2019 – Inhalt vor Technik, Sum-Up-Podcast
Dieser NextM-Special-Podcast präsentiert euch die Erkenntnisse des GroupM-Content-Gipfel 2019. Unter dem Motto: “Inhalt vor Technik?! Aktuelle Erkenntnisse aus der Werbewirkungsforschung zur Bedeutung von Content” wurden von diversen ExpertInnen spannende Insights zu Wirkung von Content und im Speziellen auch von Print vorgestellt. In diesem Podcast erfahrt ihr mehr zur besonderen Haptik-Wirkung von Print, wie „Gelesenes“ verarbeitet wird und was Leseforscher sonst noch Überraschendes rausgefunden haben. Außerdem hört ihr, was die Chefredakteure von SPIEGEL und BILD zu Vertrauen und Glaubwürdigkeit zu sagen haben. Ihr bekommt spannende Anregungen, wie in einer Welt, die geprägt ist von der Logik...
2019-05-02
22 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Der GroupM Content-Gipfel 2019 – Inhalt vor Technik, Sum-Up-Podcast
Dieser NextM-Special-Podcast präsentiert euch die Erkenntnisse des GroupM-Content-Gipfel 2019. Unter dem Motto: “Inhalt vor Technik?! Aktuelle Erkenntnisse aus der Werbewirkungsforschung zur Bedeutung von Content” wurden von diversen ExpertInnen spannende Insights zu Wirkung von Content und im Speziellen auch von Print vorgestellt. In diesem Podcast erfahrt ihr mehr zur besonderen Haptik-Wirkung von Print, wie „Gelesenes“ verarbeitet wird und was Leseforscher sonst noch Überraschendes rausgefunden haben. Außerdem hört ihr, was die Chefredakteure von SPIEGEL und BILD zu Vertrauen und Glaubwürdigkeit zu sagen haben. Ihr bekommt spannende Anregungen, wie in einer Welt, die geprägt ist von der Logik...
2019-05-02
22 min
The NextM Podcast - Tech at Heart, Ignition in Mind
Fighting Fraud: Stevan Randjelovic about trust and brand safety in the advertising market
This episode is about Brand Safety, Advertising, Trust, Technology, Agency. Topics such as brand safety and trust are becoming increasingly important in the advertising market, especially when considering that ad fraud is set to cost the industry billions of US dollars every year. In this podcast, Stevan Randjelovic, Brand Safety Manager EMEA at GroupM, describes the current status of trust and brand safety in the media business. Using several examples, Stevan demonstrates what potential risks exist especially in online advertising environments. Furthermore, he explains the process of ensuring brand safety and talks about the “Global Alliance for Responsible Me...
1970-01-01
23 min