Shows
Marketing, Demystified The Podcast80: Brand Desire: Why Emotional Insight Is the Future of Brand StrategyIs your brand strategy stuck in the past? On this episode, host Jenn Mancusi sits down with Kevin Perlmutter, Chief Strategist at Limbic Brand Evolution and author of "Brand Desire: Spark Customer Interest Using Emotional Insights."With over 30 years of brand strategy experience, including his time as Senior Director of Brand Strategy at Interbrand, Kevin reveals why traditional brand strategy focuses too much on "what's your why?" and not enough on "who's your who?" Learn about his Limbic Sparks® Brand Strategy framework, how emotional motivation drives customer behavior, and p...
2025-11-1251 min
Marketing, Demystified The Podcast79: Beyond The Checkbox: How To Connect With Diverse AudiencesWhat if the audiences you're overlooking are the ones driving your category's growth? On this episode, host Jenn Mancusi sits down with Cathy Murphy, CEO of Venus Media, to discuss why multicultural marketing has become essential for sustainable revenue growth. Learn what actually works when marketing to diverse audiences, how to build campaigns that resonate instead of alienate, and why the best strategies come from people who live in these communities. If you're treating diversity marketing like a checkbox instead of a growth opportunity, this conversation will change how you approach your customers.
2025-10-2742 min
Simple WinsWhy Your Marketing and Sales Teams Aren't Aligned with Jenn MancusiDo you ever feel like your marketing and sales teams are at war? This common struggle can create a major roadblock for your business growth and is often a symptom of misaligned metrics. In this episode of Simple Wins, host Adam O'Leary sits down with B2B marketing expert Jenn Mancusi to uncover why this conflict happens and how to fix it.
Jen reveals actionable strategies to help business owners unite their teams and drive revenue growth by:
Sharing metrics: Learn how to create shared goals between marketing and sales to eliminate the "us versus...
2025-10-1618 min
Marketing, Demystified The Podcast78: Maximizing Conference ROI: Strategic Moves for ESOMAR Congress (& Beyond)Heading to a conference and looking to maximize ROI? In this special solo episode, host Jenn Mancusi breaks down the conference strategy playbook that actually works. Learn how to set realistic lead generation goals, work your booth like a pro, and follow up fast to turn conference connections into real business. Whether you're a first-timer or a conference veteran, this episode gives you the tactical framework to make your investment pay off. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner...
2025-10-0145 min
Marketing, Demystified The Podcast77: Brand Adolescence: Why Successful Brands Hit a PlateauIs your brand hitting a plateau? On this episode, host Jenn Mancusi is joined by Evelyn Starr, Chief Brand Strategist and author of "Teenage Wastebrand." With over 25 years of marketing strategy experience, Evelyn has identified why brands hit plateaus after initial success. Learn the 8 symptoms of "brand adolescence," her proven frameworks to diagnose what's holding your brand back, and real-world examples of how brands like Crocs and Spotify successfully navigated their awkward phase. If your company has grown past startup mode but can't break through to the next level, this conversation is for you.
2025-09-2642 min
Marketing, Demystified The Podcast76: Your First 100 Members: The Basics of B2B Community BuildingEveryone talks about the importance of "building a community," but what does that actually mean for B2B companies? On this episode, host Jenn Mancusi sits down with Emily Cahill, former Head of Community & Lifecycle Marketing at G2 and community veteran from Care.com and Yelp, to break down B2B community building.Learn when a community makes sense for your business, how to identify your first 100 members, and the practical steps to launch. If you're curious about community but don't know where to start, this conversation will give...
2025-09-1844 min
The Hard Corps Marketing ShowDitch Empty Metrics for Growth ft Jennifer Mancusi | Hard Corps Marketing Show | Ep 452How can aligning your marketing strategy with business goals transform your impact and career trajectory?In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real world experience helping businesses cut through vanity metrics and focus on marketing strategies that truly drive growth.Jennifer breaks down why defending the wrong metrics can get CMOs fired and how marketers can shift their focus to data that aligns with...
2025-09-1843 min
Marketing, Demystified The Podcast75: From 'Meh' to 'Must-Have': Marketing the Need Behind Your ProductWhy do some products pop while others don’t? On this episode, host Jenn Mancusi sits down with Laurier Mandin, author of "I Need That" and founder of Graphos Product, who's spent over 30 years helping innovators position and market consumer and B2B products. Listen in to learn how to make your product a “must-have” by identifying the deeper need it fulfills. Explore practical frameworks for repositioning your existing product to trigger genuine necessity. If you're struggling to convert prospects into customers, this conversation is for you.
2025-09-1044 min
Agency HourBuilding a B2B Growth Agency: AI Tools, Attribution Models, and Audience-Centric StrategiesJennifer Mancusi, Co-Founder & CEO of Growgetter, joins Agency Hour to share how she transitioned from CRO at Voxpopme to running her own B2B growth agency. We dig into the realities of founder life, the hidden weight of sales, and why customer-centric marketing always wins. Jennifer also breaks down the right way to use AI (restructure and repurpose your own ideas—don’t replace them), how referrals and one great content download built her client base, and why disciplined CRM habits keep pipeline honest. This episode is packed with actionable insights for agency leaders, marketers, and founders who want to s...
2025-09-0939 min
Marketing, Demystified The Podcast74: Branding From The Inside OutThink your brand lives on your website? Think again. On this episode, host Jenn Mancusi sits down with brand strategist Stephen Pruitt to explore why the strongest brands are built from the inside out. Learn how to align your team around your company's story before worrying about external marketing, practical frameworks for getting employees to authentically represent your brand, and why your culture might be your biggest competitive advantage. If you're struggling to scale your brand message, this conversation will change how you approach...
2025-08-2835 min
Marketing, Demystified The Podcast73: What Sales Teams Need from Marketing (And Why Most Get It Wrong)Are your marketing efforts helping sales close deals? On this episode, host Jenn Mancusi is joined by Colin Specter, SVP of Global Sales at Orum. Learn what sales teams actually need from marketing to hit their numbers, the biggest disconnects that kill pipeline, and how AI is changing what buyers expect from the entire sales and marketing process. If you want to know whether your marketing efforts are truly driving revenue or just looking good on paper, this conversation will give you the sales perspective you need.
2025-08-2243 min
Marketing, Demystified The Podcast72: From Copycat to Category Leader: Creating Bold B2B ContentIs your content getting lost in the noise, or is it bold enough to define your category? On this episode, host Jenn Mancusi is joined by Kristen Rocco, Founder of Bold & Noteworthy Marketing.Learn why 60% of B2B content fails to move the needle, how to break free from the content commoditization trap, and Kristen's four-phase framework to take your content from forgettable to category-defining. If you're tired of creating content that blends in with your competition, this episode will show you how to...
2025-08-1258 min
Marketing, Demystified The Podcast71: From Confusion to Clarity: Why Your Brand Message Isn't WorkingIs your brand getting lost in the noise? On this episode, host Jenn Mancusi is joined by Lynn Tickner, StoryBrand Certified Guide and Founder of Ink & Key, to explore why most brand messaging falls flat. Learn how to spot the warning signs that your message is confusing customers, the StoryBrand framework that transforms unclear messaging into conversions, and Lynn's three-stage process to become the brand people think of first. Want to apply the framework to your own business? Download the free StoryBrand BrandScript template...
2025-08-0753 min
Marketing, Demystified The Podcast70: The Agile Marketing Revolution: Why Enterprise Brands Are Ditching Traditional CampaignsIs your marketing team moving fast enough for today's market?In this episode of Marketing, Demystified, host Jenn Mancusi sits down with Greg Kihlström, creator of "The Agile Brand" methodology and ICP Agile Certified Coach, to explore how Fortune 500 companies are elevating their marketing operations with agile principles. Learn why agility matters and the practical steps to operationalize agile marketing in your organization. If you're tired of watching competitors outmaneuver you while you're stuck in lengthy campaign cycles, this episode is essential listening."M...
2025-07-3044 min
Marketing, Demystified The Podcast69: Should you build or buy your marketing tech stack?Is your tech stack helping you grow or holding you back? On this episode, host Jenn Mancusi is joined by data platform expert Dave Melillo to explore the age-old question: build or buy? Learn how to evaluate plug-and-play marketing tools vs. custom solutions, what infrastructure growing companies need, and how to avoid wasting time and money on tech that doesn’t scale. If you're trying to future-proof your marketing operations, this one’s for you. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here...
2025-07-2542 min
Marketing, Demystified The Podcast68: Strategy First: Why Marketing Inputs Drive Successful OutputsIn this episode of Marketing, Demystified, we explore why focusing on marketing inputs (strategy) before outputs (tactics) is critical for business success. Tracy Borreson shares her unique multi-dimensional perspective on how companies often get this backward, the risks of tactic-first approaches, and practical steps to build a strategic foundation that allows authentic marketing to thrive.Join us!
2025-07-0149 min
Marketing, Demystified The Podcast67: Digital Brand Survival: Protecting Your Search & AI Presence During Corporate RebrandsCorporate rebrands can devastate your digital presence if not handled properly. Join us with Jason Barnard, the world authority on Digital Brand Intelligence, as he reveals how search engines and AI systems respond to company name changes, domain switches, and identity updates.Learn the essential strategies to protect your hard-earned search visibility and AI representation during transitions. Whether you're planning a rebrand or helping clients through one, this episode provides actionable insights to ensure your digital brand survives and thrives through major changes.#MarketingDemystified #DigitalBranding #CorporateRebrand #SEO #AIMarketing
2025-06-0541 min
Marketing, Demystified The Podcast66: Marketing That Pays for Itself: Frameworks for Profitable GrowthToday we're tackling a challenge many businesses face: how to ensure your marketing actually drives revenue rather than just looking pretty. We're joined by Michael Buzinski, a data-centric marketing expert who has helped over 1,300 businesses overcome growth blockades and dramatically increase their marketing profitability.With more than 30 years of experience, Michael has developed simple yet powerful frameworks that help B2B service companies, fractional executives, and business consultants scale profitably. His approach cuts through marketing fluff to focus on what truly matters – revenue generation. From helping a CPA firm achieve 8X growth in two ye...
2025-03-3143 min
Marketing, Demystified The Podcast65: Brand as the Path to Revenue: Beyond the Fluff to Real ResultsToday we're diving into the often misunderstood world of brand messaging and how it directly impacts your bottom line with brand strategist Kate DiLeo. Kate has helped hundreds of companies, from bootstrapped startups to $50 million enterprises, develop compelling brand messaging that drives revenue. Kate's unique approach makes brand messaging accessible and practical, especially for founders and CEOs who might find traditional branding concepts too "fluffy."
2025-03-1146 minMarketing, Demystified The Podcast64: Data-Driven but Human-Centered: Using Marketing Technology the Right WayOn today's episode of "Marketing, Demystified," we discuss the critical intersection of marketing technology and authentic human connections with marketing strategist and entrepreneur Casey Cheshire 🎤 . As the Chief Evangelist at Ringmaster Conversational Marketing, Casey has spent years helping businesses bridge the gap between complex marketing technology and genuine customer interactions.
2025-03-1148 min
Marketing, Demystified The Podcast63: The Evolution of LinkedIn: From Resume Hub to Revenue GeneratorOn Episode 63 of “Marketing, Demystified,” we are thrilled to welcome Neal Schaffer, a globally recognized digital marketing expert who has been helping businesses leverage social media for over 16 years.As the author of multiple bestselling books, including "The Age of Influence" and "Maximizing LinkedIn for Business Growth," Neal serves as a Fractional CMO for numerous companies and teaches at prestigious institutions like UCLA Extension and Rutgers Business School. Neal brings a unique global perspective to digital marketing, having helped entrepreneurs and businesses worldwide grow through strategic use of social media, content, and influencer marketing.
2025-02-1142 min
Marketing, Demystified The Podcast62: The future of email marketingEmail marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. To help us navigate these shifts, Jenn Mancusi is thrilled to talk with Chad S. White, Head of Research at Oracle Digital Experience Agency and author of "Email Marketing Rules."
Chad has served as the lead email marketing researcher at several major email service providers and is known for his deep insights into email marketing trends and best practices. During his nearly 20 years in the industry, he’s written nearly 4,000 blog posts and articles about email and digital marketing.Jo...
2025-02-0455 min
Marketing, Demystified The Podcast61: The six pixels of separation of digital connectionsReaching global audiences has never been more possible - or more complex. The old saying that everyone is connected by six degrees of separation has evolved to being separated by six pixels.To explore this concept and how businesses can leverage it, Jennifer Mancusi welcomes Mitch Joel, co-founder of ThinkersOne and author of "Six Pixels of Separation" to Episode 61 of "Marketing, Demystified" Mitch has been called a marketing and communications visionary, helping businesses understand how to thrive.Join us for this conversation.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner...
2025-01-2940 min
Marketing, Demystified The Podcast60: Are we aligned on the brand strategy?Marketing strategies can be impossible to pull off when leadership teams aren’t even aligned on their overall brand strategy.
But when everyone is aligned, it can be magic. To unpack this topic, Jennifer Mancusi is joined by author and host of the Just Branding podcast, Matt Davies. Matt is a leadership advisor, consultant and strategist helping maverick business leaders shape the future.
Connect with Matt: https://www.mrmattdavies.me
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2025-01-1441 minMarketing, Demystified The Podcast59: Influencer Marketing: Partnering with the right voices to growPartnerships of all different types matter and can help our businesses grow. One that can easily be overlooked is the role of influencer partnerships (aka influencer marketing). It's about leveraging deep industry expertise, technical authority, and trusted voices to drive real business growth.
To discuss that topic, Jenn Mancusi is joined by Anton Shulke, Head of Influencer Marketing at Duda and former SEMrush leader. Anton has spent years mastering the art of influencer partnerships.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2025-01-0740 min
Marketing, Demystified The Podcast58: The human side of data: Creating marketing that resonates to each buyerMarketing can feel like a tug-of-war between data and creativity. While we have more customer data than ever before, many marketers struggle to turn those numbers into meaningful connections. But it's possible and that's exactly what we're diving into on this episode of "Marketing, Demystified" when Jennifer Mancusi chats with Zontee Hou, author of "Data-Driven Personalization" and Managing Director at Convince & Convert.
Join us and grab a copy of her book here: https://www.amazon.com/Data-Driven-Personalization-Consumer-Insights-Generate/dp/1398614602/ref=sr_1_1?crid=MHNGXJXGSZQI&dib=eyJ2IjoiMSJ9.GsXuLUx1Q4Ps-jzi5E7XTKzQbZmLZwj8H6aQnac0bWQ.q-w8SguajiwKXmbeAVGJrhUrxTSTgVIrZztVoB2gyQ8&dib...
2024-12-1746 min
Marketing, Demystified The Podcast57: Building Brands with Soul: How Human-Centric Marketing Drives GrowthOn this episode of the "Marketing, Demystified" podcast, let's dive into the heart of what makes brands truly resonate - their soul. In a world dominated by AI and automation, how do we keep marketing human?
That's what Jennifer Mancusi will explore with Siew Ting Foo, author of "Building Brands with Soul.” Drawing from over 25 years of global marketing experience, she's dedicated to helping brands maintain their humanity in an increasingly digital world.
Join us and grab a copy of her book: https://www.amazon.com/Building-Brands-Soul-humanising-creating/dp/9811756058/ref=pd_ci_mcx_mh...
2024-12-1131 min
Marketing, Demystified The Podcast56: Transforming B2B Marketing Through Media Company PrinciplesWhen we look at some of the most successful B2B brands today, we see that they're creating compelling content, running video channels, and building engaged audiences just like media companies do.
On this episode of "Marketing, Demystified," we’ll explore why modern B2B companies need to think and operate like media companies to succeed. Here to break this down is Jon Leiberman, a veteran storyteller with over 25 years of experience bridging media, communications, and B2B marketing.
As former VP of Content at Demandbase, Jon built a global content operation that drove millions in...
2024-11-2143 min
Marketing, Demystified The Podcast55: The best marketing funnel strategies to get appointmentsMarketing funnels can feel like a maze of uncertainty. One wrong turn - whether it's misaligned messaging, poor timing, or awkward transitions between stages - and potential clients disappear into the ether. Add in complex buyer journeys with multiple touchpoints across various channels, and it's no wonder many businesses struggle to create funnels that consistently convert prospects into booked appointments.
On this episode of "Marketing, Demystified," Jennifer Mancusi talks with Terence Tam about the topic. He has mastered the art of creating marketing funnels that consistently generate quality appointments and is the Chief of Radicalness at Radical-Marketing...
2024-11-1439 min
Marketing, Demystified The Podcast54: From ignorable to irresistible: The art of email copywritingGetting noticed in email inboxes can feel like trying to be heard at a rock concert.
\We all know those emails that instantly get deleted or forgotten - and then there are the ones we can't help but open and act on. What makes the difference?
That's what we're exploring with Auroriele Hans, a certified email strategist who's mastered the science of standing out in cluttered inboxes.
Auroriele helps B2B SaaS companies transform their messaging from easily overlooked to impossible to ignore. Welcome to the show, Auroriele.Join her and Jennifer Mancusi...
2024-11-1422 min
Marketing, Demystified The Podcast53: How to get real results from B2B PROn the heels of our last episode on the new rules of marketing and PR, let’s dive a bit deeper into the topic of B2B public relations with author Michelle Garrett.
Michelle is an expert at positioning clients as thought leaders and securing earned media coverage that matters. Jenn Mancusi talks with her on Episode 53 of "Marketing, Demystified."
Join them live.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-10-2925 min
Marketing, Demystified The Podcast52: The New Marketing Rules to Follow for Revenue GrowthWhat works and what doesn’t certainly is an ever-moving target in the world of marketing. But the way we do marketing is vastly different today from just a few years ago. David Meerman Scott has continuously chronicled the change in his book - now in the 9th edition “The New Rules of Marketing & PR” and he’s here to help us understand the new rulebook. Join Jennifer Mancusi and him for this discussion.
Grab a copy of his book here.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ...
2024-10-2536 min
Marketing, Demystified The Podcast51: Showing Up Authentically: The Art of Genuine Connection in MarketingOn the heels of an episode on consumer trust as a business differentiator let’s continue to find out how brands can stand out by showing up authentically.
That's what we'll uncover on this episode with renowned brand positioning expert Kathy Galloway Known as "The Clarity Wizard," Kathy has over 20 years of hands-on experience in the CPG industry across 30+ product categories. She's helped countless brands align their messaging with core values, create meaningful consumer connections, and stand out authentically.
Join us for this episode of "Marketing, Demystified."
"Marketing, Demystified" is brought to you by...
2024-10-1634 min
Marketing, Demystified The Podcast50: Trust us, trust works to drive businessIn a world where skepticism runs high and attention spans run low, how can B2B marketers build genuine connections, trust and drive growth? That's what we'll uncover with our guest, Philipp Kristian, an international trust keynote speaker and luminous global voice on trust. Philipp has spent a decade in Fortune 500 digital innovation, advised unicorn-status tech companies, and authored two books on trust as the superpower of humanity. He's here to inspire us to mind distrust and win with trust. Join Phillip and Jennifer Mancusi for this live conversation
"Marketing, Demystified" is brought to you...
2024-10-1554 min
Marketing, Demystified The Podcast49: Maximizing marketing ROI: How modern inputs are revolutionizing marketingIn an era where data is king and technology is evolving at breakneck speed, it's crucial for businesses to stay ahead of the curve. We'll explore strategies, tools, and techniques that are reshaping the marketing landscape and help companies achieve growth.
To discuss that topic, Jenn Mancusi is joined by Sheri Otto, a top B2B marketing strategy voice and growth marketing manager at Redwood Software. Join us for this episode of "Marketing, Demystified."
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-10-1144 min
Marketing, Demystified The Podcast48: A lifetime of ABM successAccount-based marketing is certainly a way to get in front of the right target buyers with highly personalized outreach.
On Episode 48 of "Marketing, Demystified," we’ll explore lifecycle ABM. Marcelo Fernandes, Global Head of Adoption and Account-Based Marketing at SAP, joins Jennifer Mancusi to discuss how to use ABM across the customer lifecycle.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-09-0643 min
Marketing, Demystified The Podcast47: The most common marketing barriers and how to jump over themMarketing works - we know that. But there are some common barriers that get in the way. The good news is that it’s possible to jump over them—or, at times, run through them - perhaps. To discuss the topic of common challenges, Jenn Mancusi is joined by Drew Neisser, author of “Renegade Marketing” and founder of CMO Huddles. Join us.
More about the CMO Super Huddle: https://cmohuddles.com/super-huddle
Drew's quick wins: https://docs.google.com/document/d/1QPqniqf1xw53jN2LBrJ9yYKubzyqJMpxqM3vt4vA8pk/edit...
2024-08-2848 min
Marketing, Demystified The Podcast46: Breaking it down one micro funnel at a timeOn the heels of Jennifer Mancusi's recent episode on customer journey mapping, let’s talk about breaking things down even further. And that can involve the use of micro funnels. To discuss that topic, Jenn is joined by Amanda Groves, Groves, VP of Product Marketing at Enable, a rebate management software company. She’s a two-time Top 100 Product Marketing Leader, Mom of two, and Ultramarathoner.
Join us for this episode of "Marketing, Demystified."
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-08-1932 min
Marketing, Demystified The Podcast45: How does brand awareness impact sales?It can be easy to overlook building a brand and raising brand awareness, because, well, companies have to win the current quarter. But what role does brand awareness have in winning all the quarters, and how does it impact sales?
To discuss that topic, Jennifer Mancusi is joined by Allyson Havener, SVP of Marketing and Community, TrustRadius, a software platform that helps buyers make informed decisions. Join us for this episode of "Marketing, Demystified."
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
Read the B2B Buying D...
2024-08-0741 min
Marketing, Demystified The Podcast44: What is podcast guesting and why it's a good strategy?Podcasting works in B2B. It’s a great way to connect, share, and keep building your company and your image. Industry conferences now even have podcast stages. More and more people - including in Market Research - start podcasts. And most - if not all - need guests.
What’s in it for the guests? In other words, why is guesting on podcasts a good strategy?
To discuss that topic, Jennifer Mancusi is joined by Jessica Rhodes, founder of Interview Connections, which helps business leaders find the right podcasts to be a guest on. Let’...
2024-08-0235 minMarketing, Demystified The Podcast43: How to do customer journey mappingA customer journey can end up anywhere - including with a competitor - when you didn’t map the customer journey as well as it could have been done. So how to do customer journey mapping is what Jenn Mancusi discusses today.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-07-3121 min
Let's Talk MarketingExpert Advice on B2B Content Strategy with Christoph TrappeIn this insightful episode of Let’s Talk Marketing we chat with, Christoph Trappe, an expert in content marketing, and talk through content marketing for B2B. He highlights the importance of crafting content tailored to different stages of the buyer's journey and multiple personas within buying committees, rather than focusing solely on a single buyer persona. He advocates for leveraging SEO strategically and underscores the value of maintaining a human element in content creation, even when using AI tools. Additional the discussion of the ROI of content marketing and the need to strive for continuous learning and asking qu...
2024-07-2447 min
Marketing, Demystified The Podcast42: Why your marketing is probably not customer-centricBeing customer-centric and creating the best marketing or user experience in general with the customer top of mind can be easier said than done.
Just take the example of copy. Strategists determine the direction, writers craft it and then some manager approves it. Everyone brings their perspectives by default - so how do we always shift those perspectives to be from the customer, the person who should find value in the content and experience.
To discuss that topic, Jennifer Mancusi is joined by Debbie Levitt, author of “Customers know you suck.” Let’s demy...
2024-07-2247 min
Marketing, Demystified The Podcast41: How to create a marketing personaOne way to do better marketing is to be crystal clear about the target audience. Marketing personas are helpful for operationalizing that. But that leads us to the question: How do you create a marketing persona? Jenn Mancusi explains on this episode of “Marketing, Demystified.”
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-07-1928 min
Marketing, Demystified The Podcast40: Boosting Marketing ROI with Market Research MagicMarketing programs can be prone to jumping into doing, and don’t get us wrong, for marketing to work, there has to be implementation.
But for that implementation to be effective, there has to be a strategy and strategies informed by market research can drive even better marketing ROI.
To discuss that topic, Jennifer Mancusi is joined by veteran market researcher Brian Monschein.They discuss the current state of research in marketing and what works and what doesn’t.Join them for this episode of “Marketing, Demystified.”
"Marketing, Demystified" is brought to you by Growg...
2024-07-0945 min
Marketing, Demystified The Podcast39: B2B Buying Process Secrets: How decisions are actually madeAt times, the B2B buying process can be frustrating, dare we say infuriating. How are decisions made? What’s the actual process?
Kerry Cunningham, research and thought leadership at 6Sense, joins Jennifer Mancusi on this episode of "Marketing, Demystified" with the answers.
They discuss:
Why can the B2B buying process be so difficult for companies?
What understanding can make it easier?
How are decisions actually made?
How to win deals before sales even gets involved
What’s the role of content?
"Marketing, Demystified" is brought to y...
2024-06-2838 min
Marketing, Demystified The Podcast38: From Insights to Impact: How Insights Teams Can Master Internal MarketingInsights professionals are great at market research, but how can they effectively "market" the importance of their work internally? It can be a challenge, which is why Jennifer Mancusi discusses the topic on this episode of "Marketing, Demystified" with Mark Adams, Brand Consultant for the Hollywood A-List.
Mark is a serial entrepreneur and award-winning global thought leader at the intersection of technology, entertainment, and brand building. He has successfully founded and sold three companies and has extensive experience leading digital transformation for over 100 entertainment brands and public figures. After one of his startups was acquired by Vice...
2024-06-111h 07
Marketing, Demystified The Podcast37: Secrets to Skyrocket Your Paid Social Media ROIWith organic social media reach at times in a race to the bottom, paid social media strategies can be worth betting on for many B2B brands.
A targeted LinkedIn ad - including as part of an account-based marketing strategy - can do wonders. So what are brands to do and how do they spend money strategically?
To discuss the topic, Jennifer Mancusi is joined by Jonathan Bland, Co-founder of Omni Lab and a paid media expert for B2B brands.
Connect with Omnilab: www.omnilabconsulting.com
"Marketing, Demystified" is brought...
2024-06-0542 min
That Sounds Terrific in the 585That Sounds Terrific: Ep 99 - A Terrifyingly Terrific Journey with Guest Host Ben AlbertIn this episode, the terrific Ben Albert of Real Business Connections and GrowGetters ONLY takes over as host of That Sounds Terrific! He turns the mic on Nick Koziol to reflect on 98 episodes of terrific guests and to learn more about what Nick does outside of TST like career coaching, working in higher education, and the sister podcast “That Sounds Terrifying”. You don’t want to miss out on this conversation celebrating the 99th episode of That Sounds Terrific!
Connect With Ben and Real Business Connections
Email: ben@balbertmarketing.com
LinkedIn: w...
2024-05-2355 min
Marketing, Demystified The Podcast36: Driving ROI through Community-Led GrowthIt takes a village … or a community. When companies build communities, and those communities grow, those companies grow as well. In short, they are driving ROI through community-led growth.
But what is that, and how do you do it? To discuss the topic, Jennifer Mancusi is joined by Kathleen Booth, SVP of Marketing and Growth at Pavillion, the premier community of B2B go-to-market leaders.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-05-2138 min
Marketing, Demystified The Podcast35: Are you telling the right leadership stories?Storytelling in business might be a buzzword, but that’s because good storytelling does create the right kind of buzz.
And that starts from the top - the leaders. So, how do leaders tell better stories? Stories that inspire, that enable, empower, and prompt people to get stuff done?
Best-selling author Paul Smith joins Jenn Mancusi to discuss that topic. As the author of 5 books, he helps leaders, salespeople, and parents draw on the art of storytelling to be more successful.
Connect with Paul and get copies of his books...
2024-05-1445 min
Marketing, Demystified The Podcast34: How are next-gen marketers getting ready to drive growth?The next generation of marketers is upon us and it’s looking way different from previous generations. Expectations of results are higher. Everything can be measured and now there’s AI. How are they getting ready?
To discuss that topic, Jenn Mancusi is joined by global marketing leader in SaaS and high-tech Cheryl Rodness, Area Vice President, Marketing & Strategic Growth Initiatives at Calix. She is developing next-gen marketers through intern programs and early-career growth programs.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-05-0737 min
Marketing, Demystified The Podcast33: Customer journey content that works - a chat with Sara GiddensSure, everyone can create content, and many do, but truly aligning content with the right stages of the customer journey is a bit of an art and a science.
To dive into that topic and learn how to get started, "Marketing, Demystified" host Jennifer Mancusi chats with Sara Giddens, MBA, Director of Growth Marketing & Strategy at Kahua, a capital program and construction project management software, and expert on the topic.Join us.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-05-0224 min
Marketing, Demystified The Podcast32: How to change course to keep winning in businessChange, change, change - it’s the only constant nowadays, it seems, but how can you navigate the need for change to keep thriving as a business.
To discuss that topic, Jennifer Mancusi is joined by Megan Bowen, the CEO of Refine Labs, a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies.
Join us.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-04-2433 min
Marketing, Demystified The Podcast31: Fix the leak in your funnel: Conversion rate optimization to plug the holesLet's talk about making the most of your marketing and sales funnel! It's important to focus on creating a smooth and enjoyable experience for your potential customers and determine how to streamline your funnel.
In part, that can happen through conversion rate optimization. Jennifer Mancusi talks to world-renowned conversion rate optimization expert Talia Wolf, founder and CEO of Getuplift, a company that helps marketers become customer-driven. She is a globally recognized conversion expert and has spoken on stages such as Google, MozCon, CTAconf, Search Love, and many more.
Join us for Episode 31 of "Marketing, Demystified."
2024-04-1037 minMarketing, Demystified The Podcast30: Are you ready for Google's new AI Search Results?We'll share an early look at Google's new AI Search, and discuss how it will impact your SEO and SEM strategies. Join Jenn Mancusi for this episode of “Marketing, Demystified.”
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-04-0326 min
Marketing, Demystified The Podcast29: The steps to telling a strategic story - a chat with Bill HarperYou know we are fans of storytelling to drive growth here at Growgetter. But what separates storytelling from strategic storytelling? On this episode of "Marketing, Demystified," Jenn Mancusi is joined by Bill Harper, chief creative officer at BrandBoss HQ, to discuss the topic. Bill has created brand strategies and creative campaigns for more than 300 global brands, and will share his top tips.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-03-2044 min
Marketing, Demystified The Podcast28: Why product marketing is important! A chat with Morgan LehmannMarketing consists of several areas of focus - demand, brand, content, and product marketing.
In this episode of "Marketing, Demystified," let’s dive into the role of product marketing and why it’s important.
Host Jennifer Mancusi is joined by Morgan Lehmann, senior director and head of product and solutions marketing at SurveyMonkey, to discuss the topic. She’s been named a Top 100 product marketing mentor by Sharebird.
They discuss:
What is product marketing?
When do companies need product marketing?
The role of product marketing in a go-to-market strategy
And more...
Join u...
2024-03-1145 min
Marketing, Demystified The Podcast27: Mediocre to Market-Beating: Lessons on Becoming Remarkable - a chat with Guy KawasakiOn this episode of "Marketing, Demystified," host Jennifer Mancusi chats with Guy Kawasaki, a longtime business leader who got us to put the links into our LinkedIn comments. He’s on a quest to help people transform their lives, and his new book “Think Remarkable: 9 Paths to Transform Your Life and Make a Difference” is out now. Join us and grab a copy of his book here: https://amzn.to/3IKL2Kh
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-03-0639 minMarketing, Demystified The Podcast26: Tick off all boxes: 4 components your brand positioning needsOnce companies understand their target buyers, offerings and have found their place in the market, it’s crucial to get the brand positioning right. But how? It’s definitely a process and includes four critical components. Jenn Mancusi discusses those pieces on this episode of "Marketing, Demystified."
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io
2024-03-0120 min
Marketing, Demystified The Podcast25: Why B2B Marketing Does Not Need to Be Boring! A chat with Elliott CurryDoes B2B marketing really need to be so dull and dry?
That’s the key question we’ll be exploring in this episode of "Marketing, Demystified" with Elliott Curry, a B2B marketing expert with over 15 years of experience working with major brands.
Elliott is an advocate for injecting more creativity, emotion, and even humor into B2B campaigns to capture attention and connect with decision-makers on a more human level.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http...
2024-02-0543 min
Marketing, Demystified The Podcast24: Ways to Use AI to Step Up Your SEO Strategy - a chat with Neil PatelArtificial intelligence can be used in a variety of ways in marketing, and you can even find a list of 27 AI-powered marketing tools on our blog at growgetter.io.
That’s also true for search engine optimization, which is a great way to drive marketing results. To get a deeper look at how to use AI specifically in your SEO strategy, Jennifer Mancusi is joined by digital marketing guru Neil Patel on this episode of "Marketing, Demystified."
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Work with Growgetter at...
2024-01-2923 min
Marketing, Demystified The Podcast23: Driving Real Impact: Unlocking Growth Through B2B Marketing - a chat with Nirosha MethanandaPlenty of companies grapple with developing B2B marketing strategies that deliver real impact and ROI. But with the right approach, it's possible.
Guest Nirosha Methananda, who unlocks growth for B2B brands through creative marketing strategies rooted in analytics and innovation, shares what goes into a good B2B marketing strategy.
Let's find out what a successful B2B marketing strategy looks like and how companies can use it to drive results.
Connect with Nirosha here: https://www.linkedin.com/in/nirosham/
"Marketing, Demystified" is brought to you by Growgetter...
2024-01-221h 00
Marketing, Demystified The Podcast22: The Art and Science of Marketing: How to Prove Success - a chat with Ali JawinDo you struggle to prove the value of your marketing efforts? Discover how to demystify marketing success and deliver quantifiable results with our guest Ali Jawin, SVP and Head of Global Marketing at Outreach. Tune in as she shares strategies for making marketing more measurable and driving growth at your organization. Join us for this conversation.
"Marketing, Demystified" is presented to you by Growgetter, your growth marketing partner.
2024-01-1942 min
Marketing, Demystified The Podcast21: Using behavioral science in marketing - a chat with Nancy HarhutWe’ve all heard that people make emotional decisions, not rational ones - even in B2B - as today’s guest and author Nancy Harhut discusses in “Using Behavioral Science in Marketing.”
But how can teams make their marketing campaigns more of a science while still keeping the art of creativity in the mix? "Marketing, Demystified" Host Jennifer Mancusi is joined by Nancy on today’s episode to discuss the topic.
Join us and grab a copy of Nancy's book.
"Marketing, Demystified" is brought to you by Growgetter, y...
2024-01-1753 minMarketing, Demystified The Podcast20: What marketing predictions will actually happen this year?Predictions for the new year in business have been an annual thing for experts, podcasters, and others out there. But which ones do we think will hold, and what are our predictions for the new year? Host Jennifer Mancusi dives into that topic on this episode of "Marketing, Demystified."
"Marketing Demystified" is presented to you by Growgetter, your growth marketing partner.
2024-01-0537 min
Marketing, Demystified The Podcast19: Sound up: Why your company needs a branded podcast - a chat with Lara VarlamovaMore and more brands have started podcasts - including in the market research space. So the questions arise: Do you need a branded podcast and how do you make it a success?To discuss the topic, Host Jennifer Mancusi is joined by Lara Varlamova, B2B consulting partner at Poddster and an expert in B2B podcasting. Poddster is a leading podcasting studio in Dubai where about 500 creators and B2B companies are recording their successful shows.Join us to learn what's involved in making your company's podcast a success.
Looking to launc...
2023-12-1941 min
Marketing, Demystified The Podcast18: Cracking the Code on Conversions: Unlocking Value from LinkedIn AdsLinkedIn provides a goldmine of professional data and intent signals for marketers. How can you leverage LinkedIn's massive business network to generate more leads and revenue? To discuss cracking the code on getting conversions from LinkedIn Ads, we are excited to be joined by AJ Wilcox, LinkedIn Ads fanatic and host of The LinkedIn Ads Show podcast. Join us for this episode of "Marketing, Demystified," which is presented to you by Growgetter, your growth marketing partner.
2023-12-0642 min
Marketing, Demystified The Podcast17: The Winding Road to Revenue: Demystifying the Customer Purchase PathThe winding road to revenue. It certainly can be a trip, which makes it so much more important to understand the path to purchase of your prospects. To discuss the topic, Host Jennifer Mancusi is joined by Michael Nevski, director of global insights at Visa.Join us for this episode of "Marketing, Demystified." Catch previous episodes wherever you listen to podcasts.
This episode is presented to you by Growgetter, your growth marketing partner.
2023-11-2739 min
Marketing, Demystified The Podcast16: How to audit growth - a chat with Asia OrangioThe roads to growth are plenty, which leads us to think about measurement and even auditing whether or not things are working and where improvements might be necessary.
To discuss the topic, Host Jenn Mancusi is joined by Asia Orangio, a SaaS growth analyst, speaker and previously a board member at Moz. She’s CEO and founder at DemandMaven.
Join us for this episode of "Marketing, Demystified."
"Marketing, Demystified" is presented to you by your growth marketing partner, Growgetter.
Connect with DemandMaven here: https://demandmaven.io/
2023-11-1750 min
Marketing, Demystified The Podcast15: Driving business through online conversations - a chat with Brooke SellasRelationships matter in driving businesses forward, and one way to nurture relationships is through online conversations.
But what are the best strategies to have relevant and authentic online conversations with customers and potential customers?
To discuss the topic, "Marketing, Demystified" Host Jenn Mancusi is joined by Brooke B. Sellas, founder and CEO at B Squared Media, LLC, and an expert in online conversations.
"Marketing, Demystified" is presented to you by Growgetter, your growth marketing partner.
2023-11-0138 min
Marketing, Demystified The Podcast14: Why your content isn't driving results - a chat with Christoph TrappeContent can drive results. We know it and have seen it, but many companies are struggling with moving their content from happening to performing. Let’s find out how that can be changed.
To discuss the topic, Jennifer Mancusi is joined by our director of content strategy, Christoph Trappe, a globally recognized content marketer, podcaster himself and producer of “Marketing, Demystified.”
Connect with Growgetter: http://growgetter.io
2023-10-2644 min
Marketing, Demystified The Podcast13: Building a Bold Performance Brand - a chat with Jesse PurewalTo grow your company, branding matters, but how do we ensure the brand gets built and maintained correctly to drive growth. In other words, what goes into building a performance brand?To discuss the topic of performance branding, Jennifer Mancusi is joined by Jesse Purewal, currently VP, Corporate Marketing & Brand at PagerDuty and previously Head of Brand at Qualtrics and Partner at Prophet.Join us for this episode of "Marketing, Demystified," which is presented to you by Growgetter, your growth marketing partner.
Connect with Growgetter: http://growgetter.io
2023-10-1653 min
Marketing, Demystified The Podcast12: Understanding Your Audience Like Never Before! A chat with Rand FishkinUnderstanding your audience is so important to drive business results, but what are the best ways to do that? To discuss the topic, Jennifer Mancusi is joined by Rand Fishkin, founder of SparkToro.They discuss:What are the key factors to understanding your audience?How can you use data to understand your audience better?What common mistakes do businesses make when trying to understand their audience?And more...
Learn more about SparkToro: http://sparktoro.com
Show notes: https://www.growgetter.io/podcast/unlock-the-key-to-success-understanding-your-audience-like-never-before/
2023-09-2056 minMarketing, Demystified The Podcast11: Defying Gravity: How to Get Your Marketing Off the GroundThere comes a time when companies need to level up their marketing to ramp up their revenues, but what are the right strategies?
On this episode of "Marketing, Demystified," Jennifer Mancusi of Growgetter discusses:
What is the role of the marketing team in your businessMarketing essentials for businessesWhen to make your first marketing hireHiring internally vs. outsourcingHow to structure your growing teamGoal setting
Find the Hireminds study Jenn mentioned here: https://www.hireminds.com/2023-salary-and-hiring-guide/
To get your growt...
2023-09-1829 min
The Business Storytelling Podcast616: How is AI in content marketing being used?This is an episode of "The Marketing, Demystified podcast" from your growth marketing partner - Growgetter.
The Content Marketing Institute released its new Salary Report, and as part of that, it explores AI’s role in content marketing - an important topic to cover here for sure. Jennifer Mancusi (Vogel) is joined by Lisa Murton Beets, research director at CMI, to hear what the report found.Join us and grab your copy of the report here: https://contentmarketinginstitute.com/articles/content-marketing-salary-outlook
Ramp up your revenue now with Growgetter: http://g...
2023-09-1619 min
Marketing, Demystified The Podcast10: AI Advances: The benefits of AI in marketing - a chat with Cathy McPhillipsAI can help us be more efficient and do better marketing. But how? Let's find out the benefits of AI in marketing from Cathy McPhillips, chief growth officer at the Marketing Artificial Intelligence Institute. Furthermore, Cathy is joining Host Jenn Mancusi on this episode of "Marketing, Demystified."
Show notes and more: https://www.growgetter.io/podcast/ai-advances-the-benefits-of-ai-in-marketing/
2023-09-1437 min
Marketing, Demystified The Podcast9: Humanizing Brands for Competitive Advantage - a chat with Emma BorochoffBuilding an authentic, human connection with customers is key for brands looking to stand out in a crowded marketplace. Emma Borochoff, who is Head of Marketing at 8fig, knows that humanizing your brand can be a powerful competitive advantage.She joins Host Jennifer Mancusi on this episode of "Marketing, Demystified" to share how you can humanize your brand.
Connect with Emma here: https://www.linkedin.com/in/emmaborochoff/
Show notes: https://www.growgetter.io/podcast/humanizing-brands-for-competitive-advantage-a-chat-with-emma-borochoff/
2023-09-0843 minMarketing, Demystified The Podcast8: Decode marketing performance: What is attribution in marketing?Moving marketing from happening to performing includes understanding what works and what doesn’t. That’s why we need marketing attribution, which Jennifer Mancusi will discuss in this solo episode.Some of the topics that she will discuss include:What is marketing attributionWhat are first-touch attribution, last-touch attribution and multi-touch attribution modelsHow do companies get started with marketing attribution?What systems are needed to attribute marketing correctly?Can everything be measured?
For more on the topic: https://www.growgetter.io/podcast/decode-marketing-performance-what-is-attribution-in-marketing/
2023-08-2831 min
Storylines LiveReaching Your Target Audience, Podcasting and the Super Bowl with Christoph TrappeChristoph Trappe is an author, content strategist, and host of the Business Storytelling Show Podcast. He is also the director of content strategy at Growgetter, a growth marketing firm that drives growth for businesses in the data, insights, and analytics sectors. In this episode of Storylines Live, we spoke with Christoph about reaching the right audiences through targeted storytelling, engagement, and making connections. For more information, visit:christophtrappe.comchristophtrappe.com/podcast-3/growgetter.io Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-08-1730 min
Marketing, Demystified The Podcast7: New report: How is AI in content marketing being used?The Content Marketing Institute released its new Salary Report this morning, and as part of that, it explores AI’s role in content marketing - an important topic to cover here for sure. Jennifer Mancusi is joined by Lisa Murton Beets, research director at CMI, to hear what the report found.Join us and grab your copy of the report here: https://contentmarketinginstitute.com/articles/content-marketing-salary-outlook
2023-08-1618 min
Marketing, Demystified The Podcast6: The Art of Personalized B2B Marketing: Exploring ABM - feat. Pam DidnerOne way to stay in front of your target buyers is through account-based marketing - aka ABM. But how and when is the right time to start ABM? To discuss the topic, Jennifer Mancusi is joined by ABM expert Pam Didner.
They discuss:What are the benefits of ABM?How do companies get started implementing their ABM strategy?What are some common challenges of ABM?How do you measure the success of ABM?What are some tools and resources for ABM?What is your advice for business owners who ar...
2023-08-1544 min
Marketing, Demystified The Podcast5: Keeping track of progress: Choosing the right CRM - a chat with Scott BrinkerChoosing the right Customer Relationship Management software - or CRM - helps businesses ramp up their revenue and keep track of leads, deals, and contacts as a whole. But how do you go about choosing the right CRM? To discuss that topic, Jennifer Mancusi is joined by Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com.Join us for this discussion.
Episode web page: https://www.growgetter.io/podcast/keeping-track-of-progress-choosing-the-right-crm/
2023-08-0842 min
Marketing, Demystified The Podcast4: What’s a people-first go-to-market strategy? A chat with Mark KilensSo many go-to-market strategies start with a company-centric focus on channel and distribution.
But what if we focused our go-to-market strategy around the people we are trying to reach?
To discuss the concept of a people-first go-to-market strategy, Jenn Mancusi is joined by Mark Kilens, Founder of ClubPF and CEO of TACK.
Join us for this episode.
Read more about putting people first in your GTM strategy here: https://www.growgetter.io/podcast/putting-people-at-the-heart-of-your-go-to-market-approach/
Connect with Mark here: https://www.linkedin.com/in/markkilens/
2023-08-0352 minMarketing, Demystified The Podcast3: Standing Out: The Power of Differentiation in a Crowded MarketAt the end of the day, to ramp up your revenue, it’s essential to stand out in crowded markets. In this episode, Jennifer Mancusidiscusses the topic of differentiation for companies and what she learned at Quirk's Media NYC.
https://www.growgetter.io/podcast/stand-out-differentiation-strategy-in-marketing-to-ramp-up-your-revenue/
2023-07-2730 min
Marketing, Demystified The Podcast2: How to identify your most likely buyers and connect with them quickly - a chat with Trinity Nguyen of UserGemsAt the end of the day, growth marketing works when companies connect to the right buyers. But how do they do that, and how can they scale that process? To discuss the topic, Jennifer Mancusi is joined by Trinity Nguyen, VP of Marketing at UserGems, which helps revenue teams kiss their pipeline anxiety goodbye by turning job changes into new revenue.Join us for this discussion.
Connect with UserGems here: https://www.usergems.com/
More resources from the episode: https://www.growgetter.io/podcast/identifying-customers/
Ramp...
2023-07-2534 min
Marketing, Demystified The Podcast1: The role of your website to drive growth - a chat with Andy CrestodinaHaving a good website can help drive business growth. From the right look, content, and set up to making conversions happen - it all works together."Marketing, Demystified" Host Jennifer Mancusi (Vogel) is joined by Andy Crestodina, co-founder at Orbit Media Studios, an award-winning web design firm in Chicago, to discuss the topic.We cover:What makes a good business website?The right balance between look and functionalityWhat's the role of content strategy?The anatomy of a good call to actionJoin us.
"Marketing, Demystified" is pres...
2023-07-1053 min
Marketing, Demystified The PodcastTrailer: What you can expect on "Marketing, Demystified."Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue.
We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms.
Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing.
Jenn Mancusi, CEO and co-founder at Growgetter, hosts episodes. Feel free to reach out anytime at growgetter.io or jenn@growgetter.io.
2023-06-2900 minThe Business Storytelling PodcastBONUS: How to drive business growth through social mediaHow to drive business growth through social media might surprise you, but the strategy I discuss in this short 60-second bonus episode works.
If you need help getting started, contact me today: http://growgetter.io or christoph@growgetter.io
2023-06-2300 min
That Sounds Terrific in the 585TST Episode 50: Growgetting Your Network with Andrew BiernatWhat do you get when you cross a born-again “go-getter” with a natural networker? You get Andrew Biernat Co-Founder of the GrowGetters ONLY. He is an Infectious Energizer, devoted husband & father, and owner of one of the most infectious laughs you’ll ever hear. A fellow podcaster of the Personal Growth Personal Brand Podcast, Andrew shares what it truly means to be a GrowGetter and his approach to networking, business, and the importance of keeping life educationally fun. Andrew skillfully creates an amazing web of interactions designed for ambitious, growth-minded professionals in every conversation. Don’t miss this 50th episode...
2022-09-2051 min
GrowGetters93. What is a GrowGetter?Hello, GrowGetters! In 2019, we wanted something that summed up the kind of women we are and the kind of women we wanted to connect with - positive, ambitious, always ready to learn and grow both personally and professionally.Fast forward to 2022, the podcast is now funded as a content startup, founded as an international mastermind for women, GrowGetters Club. Plus, we've also developed programs and content for organizations, corporates, and government bodies. Through our own business trajectory, our individual personal growth, and the journeys of our global listeners and our club members today, being...
2022-03-1507 min
Balancing Stories62: Future Proofing with GrowGetters – Empowering Women through Skill Building & CommunityFULL SHOW NOTES with links on Balancingstories.com…..Episode 62: Future Proofing with GrowGetters – Empowering Women through Skill Building & Community…..Are you a GrowGetter?In this episode I speak with the founders of GrowGetters, because it’s now or never for so many women around the world. Let’s get future proof!They want to inspire women to stop, to reflect, to ask: am I happy?Does this place serve me? What I’m doing right now, does it serve me?GrowGetters are empowering women to be...
2021-11-1146 min
GrowGetters61. 4 things that COVID taught us about great leadershipHey hey, welcome to GrowGetters...The Future Skills Podcast. Whether you’re looking to build a future-proofed career in your industry, or create a thriving multi-passionate, multi-income stream lifestyle on your own terms - then you are a GrowGetter and you are in the right place!Well, one thing’s for sure, is that COVID-19 has completely rocked our worlds in the most literal sense. It’s changed the way we do business, accelerated industry digitisation, and tested the mettle of our leaders, both in politics AND in business.For th...
2021-03-1707 min
GrowGettersFUTURE TREND: The top 5 trends that will define business in a post-pandemic world.Hey hey, welcome to GrowGetters...The Future Skills Podcast. Whether you’re looking to build a future-proofed career in your industry, or create a thriving multi-passionate, multi-income stream lifestyle on your own terms - then you are a GrowGetter and you are in the right place!I think we can all agree just what a DUMPSTER FIRE 2020 was, and we’re all patiently waiting for life to get back to some form of normality.So in this week's episode, we want to instill a glimmer of hope into your ears, and look at what some of the world’s most...
2021-03-0408 min
GrowGetters59. 5 trends that will define business in a post-pandemic worldHey hey, welcome to GrowGetters...The Future Skills Podcast. Whether you’re looking to build a future-proofed career in your industry, or create a thriving multi-passionate, multi-income stream lifestyle on your own terms - then you are a GrowGetter and you are in the right place!I think we can all agree just what a DUMPSTER FIRE 2020 was, and we’re all patiently waiting for life to get back to some form of normality.So in this week's episode, we want to instill a glimmer of hope into your ears...
2021-03-0408 min
GrowGetters58. How to turn your side hustle into an empire with funtrepreneur, Sarah Davidson (author of Seize The Yay)Hey hey! Welcome to GrowGetters - The Future Skills Podcast. Whether you’re looking to build a future-proofed career in your industry, or create a thriving multi-passionate, multi-income stream lifestyle on your own terms - then you are a GrowGetter and you are in the right place!Today we are hosting a super inspiring Masterclass with one of Australia’s inspirational founders, lawyer turned funpreneur - Sarah Davidson!One thing is certain… add a spoonful of Sarah to your day and you’re guaranteed to be inspired. Sarah started her prof...
2021-02-241h 02
GrowGetters57. 3 easy ways to set your goals and actually achieve themG’day, and welcome to GrowGetters...The Future Skills Podcast. Whether you’re looking to build a future-proofed career in your industry, or create a thriving multi-passionate, multi-income stream lifestyle on your own terms - then you are a GrowGetter and you are in the right place!In our snack-size weekly episodes, we will deliver you a super-actionable future skill or trend in under ten minutes! We want to make sure you keep up to speed with all the hottest new working methods and models, tools, growth hacks, and trends in business and tech to h...
2021-02-1709 min
The Business Storytelling Podcast234: Does your company really need swag? A chat with Katie BrunetteEvent Marketing Expert Katie Brunette joins Christoph Trappe on this Business Storytelling Podcast episode to discuss this topic.
For more episodes: https://lnkd.in/eYsZuzr
Katie on Linkedin: https://lnkd.in/eYcFghj
Driving leads from conferences: https://www.growgetter.io/conference-strategy-lead-generation-event-ideas/
More on the best company swag: https://www.christophtrappe.com/best-company-swag/
2020-11-0629 min
The Business Storytelling Podcast190: How to build instant credibility online - a chat with John WeilerAuthor John Weiler joins me to share some of his 25 tips to start building credibility online in six months. Check out his book here: https://amzn.to/3qH6k1D
To get help with your messaging to drive revenue today, contact your growth marketing partner, Growgetter, at http://growgetter.io
2020-09-0535 min
Chatting with The Experts with Paula Okonneh046: Dawn Nichole - Tips from the Business Growth ExpertDawn Nicole Secret Sauce Strategist & Chief GrowGetter gives tips on how to expand your business. She answers 3 questions that she is frequently asked.
2017-04-0613 min