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The HR Tech Spotlight57 - Unlocking Total Rewards Strategies with Visier’s Sean LuitjensThe spotlight in this episode is shining on Visier Total Rewards. This solution allows teams to analyze the full scope of their total rewards program: salaries, hourly pay, bonuses, share grants, and more – giving companies the visibility needed in order to control workforce costs, ensure compliance, and solve pay-related challenges.Joining us on this episode to chat about Visier Total Rewards is general manager, Sean Luitjens.Learn more about Visier Total Rewards.Connect with Sean Luitjens on LinkedIn.Think you'd be a great guest on the show? Apply her...2025-01-1628 minThe HR Tech Spotlight56 - Transforming Employee Feedback into Action With RippleWorx's Timo SandritterIn this episode, we’re shining the spotlight on RippleWorx - a comprehensive solution that monitors and enhances organizational performance, aligning leaders and team members to foster a thriving, productive workplace. Listen into the conversation with president, Timo Sandritter, to learn how RippleWorx bridges the gap between motivation and skills, focusing on timely feedback, performance acceleration and the holistic development of employees by integrating data-driven insights and micro-learnings. Learn more about RippleWorx. Connect with Timo Sandritter on LinkedIn. Think you'd be a great guest on the show? Apply here. Want...2025-01-1022 min
Strategic Counsel by ForthRight BusinessQuick Hits: How to Build Demand with B2B Marketing with Deanna Shimota, GrowthMode MarketingB2B marketing is a great way to attract business - and a great way to waste money, if you’re not careful. How do you increase demand for your products or services through B2B marketing tactics? In this Quick Hit, we welcomed on Deanna Shimota, CEO of GrowthMode Marketing - a demand generation agency focused on driving long-term growth. Make sure to catch the full episode here2025-01-0914 min
The Demand Gen Fix by GrowthMode MarketingHow to Leverage AI in Marketing: Human + AI CollaborationDelve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethical data practices to refining AI-derived content, this discussion underscores the importance of a balanced approach to fully harness AI's potential while safeguarding brand integrity and customer trust in your marketing programs.(00:00:35) AI's role in marketing(00:02:45) Benefits of human and AI collaboration(00:05:24) Enhancing creativity with AI tools(00:10:15) The necessity of...2024-11-2025 minThe Demand Gen Fix by GrowthMode MarketingHow to Leverage AI in Marketing: What We’ve Learned | Part 2As AI technology evolves, its role in B2B marketing becomes increasingly impactful, yet understanding how to use it effectively can be a challenge. In this episode, we continue to take a deep dive into our team’s journey with AI, sharing insights on the real-world applications and hurdles encountered along the way. From streamlining tedious tasks to refining SEO, we discuss what’s working well and areas where AI still falls short to support marketing efforts. (00:01:25) The learning curve of AI tools(00:02:45) Experimenting with prompt refinement(00:06:03) Using AI for customer research(00:07:49) Enhancing buyer perso...2024-11-0631 minThe Demand Gen Fix by GrowthMode MarketingHow to Leverage AI in Marketing: What We’ve Learned | Part 1AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and innovation. Many marketers are still in the experimental phase, so in this episode, we discuss what we’ve been experimenting with when it comes to AI here at GrowthMode Marketing, what’s working for us, and what’s not.(00:00:20) The potential of AI to transform marketing strategies(00:02:21) Experimenting with ChatGPT (00:03:16) Brainstorming ideas with AI(00:05:38) Providing detailed in...2024-10-2324 minThe Demand Gen Fix by GrowthMode MarketingHow to leverage AI in marketing: Learning & experimentingUnlock the power of AI and how it can help marketers by embracing a mindset of continuous learning and experimentation. From understanding the basics of AI-driven platforms like ChatGPT to practical tips on how to incorporate these technologies into your marketing workflow, this session explores how to start leveraging AI effectively. Tune in to learn how to navigate the overwhelming amount of information, avoid common mistakes, and harness AI’s potential to streamline your marketing processes and enhance creativity. (00:00:45) Understanding the fundamentals of AI(00:01:30) Humans plus AI – working together (00:02:40) AI education and policy adopti...2024-09-2429 minThe Demand Gen Fix by GrowthMode MarketingWhat to think about before you cut your marketing budgetIt has been a challenging couple of years for many companies in the HR tech space – as many have struggled to hit revenue targets. There have been less buyers in the market. And those that are looking to make a purchase often take longer to decide. Revenue shortfalls can put companies in the position of having to make tough decisions to keep the business healthy – and that often means that marketing investments get put on the cutting block. But is slashing the marketing budget a smart move when growth is the mission? (00:00:21) The challenges faced by HR tech...2024-09-1117 minThe Demand Gen Fix by GrowthMode MarketingHow to leverage LinkedIn to reach more HR tech buyersBuilding brand awareness in the market can take many forms. One channel that has gained a lot of momentum is LinkedIn. If your buying audience hangs out on LinkedIn, it can be a prime marketing channel for your company. It can play a pivotal role in reinforcing and expanding your company’s brand. And it’s a way to consistently stay in front of potential HR technology prospects and clients – without feeling intrusive – which can build credibility and trust over time. (00:00:21) Why you should consider leveraging LinkedIn to reach HR tech buyers (00:01:51) Know your audience and consist...2024-08-2332 minThe Demand Gen Fix by GrowthMode MarketingDialing in your marketing: The levers that impact results – marketing & sales alignment + sales processesIn past episodes, we’ve been digging into the 12 levers that we believe need to be dialed in around your marketing efforts to optimize results. In this 6th and final episode of the multi-part series, we are wrapping up with the final two levers: marketing & sales alignment AND sales processes. While the other levers are more directly owned by the marketing team, these last two go beyond the marketing team to encompass our friends on the sales team as well. You might be thinking these don’t belong on the list, but we felt we couldn’t skip ta...2024-08-0526 minThe Demand Gen Fix by GrowthMode MarketingDialing in your marketing: The levers that impact results – tactics + measurementIn the ever-evolving landscape of marketing, it’s crucial to fine-tune every element to drive optimal performance. In previous episodes, we delved into the first eight essential marketing levers out of the 12 we believe need to be dialed in to optimize your marketing performance. On this episode, we're shifting our focus to the next two critical components: Tactics and Measurement. These elements are not just about execution; they are about precision and impact. By implementing strategic tactics and rigorous measurement practices, we can refine our approach, ensuring that every effort is aligned with our goals for sustained growth and su...2024-07-2632 minThe Demand Gen Fix by GrowthMode MarketingCreating a new product category in a crowded market: Part 2With so many options in the HR tech market, standing out can be a daunting task, especially when your technology doesn't fit neatly into an existing category. But it’s clear that while building a new product category in HR tech or work tech is challenging, it can be also a strategic move that can lead to market leadership if done well. Listen in to part 2 of our conversation with Sam Kuhnle, Vice President of Marketing at HR tech company, Loxo. In this episode, we continue to dig into how the Loxo team made the decision to cr...2024-07-1717 minThe Demand Gen Fix by GrowthMode MarketingCreating a new product category in a crowded market: Part 1The HR tech market is extensive – with a lot of options to solve the big challenges. According to Sapient Insights, there are 7 established product categories in HR tech, with 55 application categories within the main product categories. But what do you do when your technology doesn’t fit clearly into an existing category? This is a question that a lot of marketers in this space grapple with. Some will tell you to build your own category and lead the way to domination. Others will tell you that trying to create a whole new category is a big mistake. So wh...2024-07-0920 minThe Demand Gen Fix by GrowthMode MarketingDialing in your marketing: The levers that impact results – brand identity + awareness and contentMarketing is often described as a complex game with elusive success formulas, challenging marketers to cut through the noise and capture the attention of potential customers. This episode, part of a series exploring 12 essential marketing levers, focuses on two pivotal elements: brand identity and awareness, and content. Understanding and fine-tuning these components can significantly enhance the performance of marketing programs, offering valuable insights for companies striving to optimize their marketing strategies. Mastering brand identity and awareness, along with creating compelling content, are crucial steps in the journey toward marketing success. These levers, when properly adjusted, can drive i...2024-06-2627 minThe Demand Gen Fix by GrowthMode MarketingDialing in your marketing: The levers that impact results – scale & contact databaseMarketing is a challenging game to play. And figuring out the magic formula to success is not an easy feat. As marketers, we’ve got a hard job: break through the clutter of a noisy market to get the attention of prospects and win them over. The reality is marketing is a very nuanced element of a company’s success. If just one component is not dialed in, it can throw everything off. That’s why we’ve defined 12 marketing levers to dial in. Each one plays a role in how your programs perform. In this episode, we talk a...2024-06-1928 minThe Demand Gen Fix by GrowthMode MarketingSelling AI in the HR tech market is a new frontier: Part 2AI isn't just a buzzword. Over the last year, it's become a pivotal component in almost every HR solution, with many companies integrating AI into their technology platform to enhance their offerings. Marketers are keenly positioning AI at the forefront of their strategies, hoping to capitalize on this trend to stand out in the highly competitive HR tech arena. However, amidst this rush, it's crucial to understand how HR tech buyers are reacting to these AI-driven narratives. Are they convinced by the promise of AI, or is there skepticism about its practical benefits? This episode i...2024-06-1118 minThe Demand Gen Fix by GrowthMode MarketingSelling AI in the HR tech market is a new frontier: Part 1AI has been around for years, but it has really taken off in the last year within the HR tech market. It seems nearly every solution includes some level of AI baked into the capabilities. And many marketers are leading with this technology in their message positioning as everyone tries to ride this latest wave in the quest to win more market share in the very crowded HR tech landscape. But how are HR tech buyers responding to this positioning? And what makes this sale different from that of past HR tech solutions? This episode is...2024-06-0423 minThe Demand Gen Fix by GrowthMode MarketingDialing in your marketing: The levers that impact results – strategy & budgetEffective marketing is multifaceted, requiring dialed-in alignment across various components to truly optimize your demand generation programs. Each lever is a critical piece of the marketing puzzle, capable of transforming the results of your programs. If your company is struggling to meet revenue targets, it’s crucial to examine a series of 12 strategic levers we've pinpointed that influence performance and drive results. The 12 levers: Audience Positioning Strategy Budget Scale Contact database Brand identity + awareness Content Marketing tactics Marketing & sales alignment Sales processes Measurement Each lever needs to be dialed in to optimize your marketing. If just one is off...2024-05-2023 minThe Demand Gen Fix by GrowthMode MarketingDialing in your marketing: The levers that impact results – audience & positioningThe key to effective marketing is making sure your programs are dialed in to the behaviors and needs of your target market and the strategic objectives of your business.Beginning in this episode, GrowthMode Marketing introduces how we define 12 marketing levers that impact your initiatives and bottom-line results. They are: Audience Positioning Strategy Budget Scale Contact Database Brand Identity + Awareness Content Marketing Tactics Marketing & Sales Alignment Sales Processes Measurement Listen in as we dig in where all good marketing should start, with audience and positioning. We talk about important considerations for each lever and how to dial in and...2024-05-1320 minThe Demand Gen Fix by GrowthMode MarketingWhen prospects go dark… and how to re-engageThe sales team is working actively with a hot prospect. They watched demos, enthusiastically engaged in communications and requested a proposal … then suddenly, nothing. They stop responding. It’s frustrating for sure, but there may be many reasons why it happens. Don’t automatically assume they went with a competitor and stop pursuing. Listen to this episode to hear our conversation about why some prospects go dark, what to do and how to work with marketing to help revive talks that go silent. Hear why successfully re-engaging a prospect involves demonstrating ongoing value and relevance to their busines...2024-05-0621 minThe Demand Gen Fix by GrowthMode MarketingUncovering buying intent to win more new businessWith just 5% or less of B2B buyers in the market to buy at any given time, marketers need to get creative to drive leads and meet revenue goals. Your middle- and bottom-of-funnel prospects are the most likely audiences to have buying intent. Check out this episode for ideas on how to zero in on these prospects with informative content, nurture campaigns, targeted digital ads and more. Hear why marketers need a balanced strategy of short-term tactics that drive, and nurture leads with long-term brand-building that raises awareness with the other 95% of your total addressable ma...2024-04-1125 minThe Demand Gen Fix by GrowthMode MarketingHow to gear your marketing programs to today’s HR tech buyerThe GrowthMode team is hearing from many marketing leaders who say they’re struggling to figure out why their programs aren’t driving better results. The reasons can sometimes be more obvious to us because we have the luxury of looking at it from an outside-in perspective. While your internal team is naturally heads-down working hard to produce work that meets a multitude of needs. Listen to this episode to gain great insight on how to better align your approach to today’s HR tech buyer behaviors. Is your strategy on target? Find out now. 01:07 Gated co...2024-04-0324 minThe Demand Gen Fix by GrowthMode MarketingWith fewer prospects buying HR technology right now, should you slash your marketing budget?For more than a year, there have been less prospects in the market to buy HR tech solutions. It’s estimated that only 1% of prospects are actively buying these days compared to the more typical 5%. And this trend isn’t showing signs of a rebound just yet. Maybe you’re asking yourself whether to slash your marketing budget. It’s a question we’ve been asked recently, and we think it’s something on a lot of leaders’ and marketers’ minds. Check out this this episode to hear our discussion on the trends, navigating this tougher selling environment and h...2024-03-2719 minThe Demand Gen Fix by GrowthMode MarketingTaking creative risks with your marketing to stand out in the HR tech market | Part 2In part 2 of our conversation with Matt Torman, content marketing pro at work tech company, Brex, we continue exploring why moving away from marketing that attempts to be “everything to everyone” helps you breakthrough and standout in a crowded HR tech market. Listen now to learn why taking calculated, creative risks with a blend of innovative ideas and data-driven decision making is crucial in a content-saturated landscape. 00:55 Taking creative risks that stay true to your company’s brand 01:34 Why understanding and targeting your core audience is so important 05:15 Fears and challenges that prevent marketing teams...2024-03-2019 minThe Demand Gen Fix by GrowthMode MarketingTaking creative risks with your marketing to stand out in the HR tech market | Part 1In the very crowded HR and work tech space, too many marketers play it safe with their marketing campaigns. It creates a “sea of sameness” where businesses get lost in a multitude of messages across many different brands that blend and sound the same.Listen in to explore this topic with our guest and content marketing pro, Matt Torman. He’s the content marketing principal at Brex, an AI-powered spending platform that helps employees make smarter financial decisions for their employers. If your company is tied to a marketing approach that safely conforms, but you want to...2024-03-1316 minThe Demand Gen Fix by GrowthMode Marketing3 challenges that consistently hinder marketing performance at HR tech companiesA lot of really good HR tech companies get lost in a crowded market. That’s because you’re vying for attention with more than 21,000 HR tech businesses selling technology platforms—with new start-ups joining the industry all the time. Listen to this episode to find out what three challenges consistently impede marketing outcomes and results for HR tech companies. Learn why positioning your business and solutions is at the heart of how to successfully gain traction. Because touting the same features and functionality as your competitors isn’t saying anything at all about your true differentiators. 0...2024-03-0526 minThe Demand Gen Fix by GrowthMode MarketingThe product marketing perspective: Breaking through the crowded HR tech marketThe HR tech market is extremely crowded – and many brands get lost in the sea of sameness. Defining your differentiation is a critical step to breaking through the clutter. But how do you go about it?This is often the job of product marketing. Listen to this episode to hear from guest Noelle Bloomfield, senior director of product marketing at HR tech company, Gloat. We talk about the important role of product marketing in gathering market insights, aligning strategy and building out message positioning to differentiate form the competition. Hear why she believes a test and learn ap...2024-02-2625 minThe Demand Gen Fix by GrowthMode MarketingWhy it’s critical for marketing and sales to align on shifting buyer behaviorTraditional sales processes that work a cold lead through a buyer journey defined by a HR tech businesses is fading fast. Prospects want to self-educate and be in control of their buying process and timeline. However, that doesn’t diminish the importance of the sales role and closing deals. But how and when you engage with buyers is a whole new ballgame.Collaboration and regular communication with sales on how demand generation marketing meets buyers on their timeline is key. Find out how to work with your sales team to identify opportunities to engage—near the end of t...2024-02-1928 minThe Demand Gen Fix by GrowthMode MarketingLead generation: Does it work anymore?Are you seeing the performance of your lead generation marketing efforts dip? As prospect buying behaviors evolve, many tried and true marketing methods aren’t driving the results they once did. We’re hearing it from fellow marketing colleagues and we’re experiencing it ourselves. In this episode, we talk through why gated content and more aggressive lead generation strategies aren’t as effective for prospects who want more control of the B2B buying process. Listen now to learn ways to adapt and improve your results.00:57 Why traditional lead generation isn’t as effective anymore 2024-02-1217 minThe Demand Gen Fix by GrowthMode MarketingBuilding your personal brand on LinkedIn to amplify your company's brandBuilding brand awareness in the market can take many forms – and it doesn’t always have to come with a big price tag. As an employee, you can help amplify your company’s brand to drive bigger brand awareness in the market. One way to become a brand ambassador for your company is to use your personal brand on LinkedIn to bolster your company's profile. It’s a way to consistently stay in front of potential prospects and clients – without feeling intrusive – which can build credibility and trust over time. So take the leap, invest time in your persona...2024-02-0538 minThe Demand Gen Fix by GrowthMode MarketingThe 3 pillars to building a demand generation engine that drives bigger growthYou know that buying behaviors are changing, but are you aligning your sales and marketing strategies to meet prospects with the targeted content they want for a self-service experience? If not, remember that your competition is. And they’re just a click away.Listen to this episode to learn about both practical and revelatory ways to build a demand generation engine. Like this one: Narrowing your audience and targeting your content to a specific market or company type can help improve your market traction. Hear why it’s time to ramp up your demand generation effor...2024-01-2535 minThe Demand Gen Fix by GrowthMode MarketingCreate demand in the market to create high growthJust a small portion of your target audience is ever in-market to buy at any given time. Investing in lead generation programs that focus only on this sliver of the market (about 5%) puts you behind in a fiercely competitive situation where companies are busy building awareness about their capabilities and solutions. In this episode, we help you rethink the panic cycles of lead generation with strategies that take you from trying to find a needle in a haystack to creating demand marketing that helps you get in front of prospects—long before they’re thinking about researching their...2024-01-0326 minThe Demand Gen Fix by GrowthMode MarketingUncover the key to growth: Approaching marketing like an engineerEngineers analyze and solve problems using systematic, iterative processes. It’s an approach that avoids making costly assumptions. While many B2B marketers measure data to prove marketing program ROI, often the data doesn’t tell the whole story and can actually hinder the drive for results. Listen to this episode to hear guest Omer Maman, Vice President of Marketing at HR tech company, Healthee, and the GrowthMode team talk about why it makes sense to dig deeper into your data, especially in situations where the numbers don’t add up - like high lead volumes but missed...2023-12-2027 minThe Demand Gen Fix by GrowthMode MarketingA confused brand limits market demandA brand that lacks consistency and clear positioning leads to a confused audience. And that makes it difficult for you to build awareness, trust and market demand with the HR tech buyer audience. Chris Outlaw, host of the Unified Brand Podcast, is our guest on this episode. He shares examples of “confused brands” and the impact it can have on audience perception. Listen now to learn how to build an authentic, successful brand and why consistency in your messages and imagery is so crucial. 0:01:22 | Importance of audience and customer personas0:05:20 | The danger of tryi...2023-12-1220 min
The Business Ownership PodcastContent Marketing Strategy - Deanna ShimotaAre you trying to generate leads but your content & marketing aren't effective? Not sure what kind of strategy to use so that you make more sales & have clients looking for you?In this episode of The Business Ownership Podcast I interviewed Deanna Shimota. Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid ma...2023-12-1140 minThe Demand Gen Fix by GrowthMode MarketingGet started: Taking the first step to bigger marketing resultsGrowth can be a hard-fought journey – especially in this economy. And sometimes it is hard to know where to even begin with amping up efforts to improve revenue results. In this episode, we are joined by fellow demand generation expert, Mary Keough, to talk about an initial step you can take to get on your way to the path that moves the needle and delivers bigger results through marketing to support your company’s growth mission. We talk about how taking a look back at your marketing programs and tying it back to outcomes will arm yo...2023-11-3032 min
The Unified Brand - Branding PodcastDemand Generation Tactics to Supercharge Your Marketing With Deanna ShimotaToday we are joined by Deanna Shimota CEO of GrowthMode Marketing and she is talking about demand generation tactics to supercharge your marketing.
Deanna's Links
Deanna's Linkedin - https://www.linkedin.com/in/deannashimota/
Deanna's X - https://twitter.com/DeannaShimota
GrowthMode Marketing - https://growthmodemarketing.com/
GrowthMode Marketing Linkedin - https://www.linkedin.com/company/growthmode-marketing/
GrowthMode Marketing YouTube - https://www.youtube.com/channel/UC6YCnQiGaieDdHPSjRKzrlg
The Demand Gen Fix Podcast - https://open.spotify.com/show/0...2023-11-3036 minThe Demand Gen Fix by GrowthMode MarketingHow random acts of marketing limit growth potentialThe biggest threat to your growth and revenue goals is letting random acts of marketing dominate how your company goes to market. It’s the result of letting the loudest or most powerful voices win over a well-conceived plan that connects activities and executes a strategy backed by customer analysis and tested marketing methods. It's truly a trap you need to figure out how to get out of, which means addressing it with leaders who may be unwittingly derailing more strategic efforts. You need to offer rationale on why a more enlightened approach is the answer to dri...2023-11-2020 min
The Business Power Hour with Deb KrierDeanna ShimotaDeanna Shimota is the CEO of GrowthMode Marketing. She made it her mission to know everything about B2B marketing and demand generation. Deanna worked exclusively in B2B marketing for over 20 years, and she's owned her own B2B marketing agency for over 7 years. Deanna used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing intending to assist other organizations to travel down this same path of success.2023-11-1659 minThe Demand Gen Fix by GrowthMode MarketingWhy glossing over the marketing strategy doesn’t workDo random acts of marketing have you bouncing off the walls? I think we’ve all been there. Chasing the next big thing that’s sure to be a game changer. But the reality is that approach sucks you into a cycle that leaves you with lackluster, disconnected marketing. It doesn’t help you build your brand, give you message consistency or clarity, nor does it create a program designed for long-term success. It’s also an expensive way to do business. Listen to this episode to hear the GrowthMode team talk about the many benefits o...2023-11-1019 minThe Demand Gen Fix by GrowthMode MarketingWhy demand generation + account based marketing is a powerful combinationDemand generation marketing (engaging prospects) and account-based marketing (nurturing target accounts on a 1:1 level) are an incredibly powerful combination. Yet these approaches are rarely considered as strategies that work hand in hand. Join us as we explore this topic with our guest, Kristina Jaramillo, president of Personal ABM, to dig in on how to move high potential prospects through the buyer journey after they raise their hand by tailoring and personalizing their experience through more personalized nurturing.Listen now to learn ABM techniques that can be combined with your demand generation efforts to create a p...2023-10-2725 minThe Demand Gen Fix by GrowthMode MarketingAre trade shows worth the investment?It’s fall trade show season—and a great time to evaluate your investment and performance in this marketing channel. What are the pros and cons of exhibiting at HR tech industry shows? How do you choose events that align to your target audience? How do you stand out from competitors? Listen to this episode to hear the GrowthMode team talk through important considerations including your strategy, how to magnify your presence and evaluate your ROI to determine if it is worth including in your marketing mix or not.There are s...2023-10-1927 minStrategic Counsel by ForthRight BusinessHow to Build Demand with B2B Marketing with Deanna Shimota, GrowthMode MarketingB2B marketing is a great way to attract business - and a great way to waste money, if you’re not careful. This works in your favor when you continue to focus on demand generation. But it’s easier said than done. So how do you increase demand for your products or services through B2B marketing tactics? We wanted you to learn from a true pro in the space, so we welcomed on Deanna Shimota, CEO of GrowthMode Marketing. They’re a demand generation agency focused on driving long-term growth.Do you want t...2023-10-1745 minThe Demand Gen Fix by GrowthMode MarketingDriving revenue growth through 3rd-party audiencesUsing third party channels to reach your ideal customers where they already hang out is a no brainer, right? Yes! But, like anything in your demand generation long game, building brand awareness and credibility with 3rd-party audiences won’t happen overnight. In this episode, Zach Jones, chief revenue officer at TechnologyAdvice joins us to share his insights into the importance of incorporating 3rd-party channels into your strategy that, over the long-term, builds bigger brand awareness, credibility – and ultimately demand for your products and services. Listen now to find out how to make smart decisions about syndic...2023-10-1131 minThe Demand Gen Fix by GrowthMode MarketingYou’ve hired a demand generation agency. Now what?You hired a marketing agency that specializes in demand generation to level up your marketing game with a long-term approach that drives growth. It’s an exciting step! Now, you just need to sit back and let them work their magic, right? Not exactly.Creating the most effective program requires working hand-in-hand with your agency. They need your time and input to gather background, thorough information and perspective to create a strategy designed to guide the work to come. Building a demand generation engine starts with learning about your company, identifying your ideal customer profile and surfacing yo...2023-10-0323 min
Honest MarketingDeanna Shimota: Boosting Sales and Marketing with Demand GenerationThe world of marketing has changed big time in recent years. It's not just about ads anymore; it's about building strong, long-lasting relationships with customers. A key player in this change is demand generation. It's more than just getting leads; it's about sparking genuine interest in what you offer to boost sales.If you want to learn how to use this strategy for your own business, you're in for a treat with this episode. I'm joined by Deanna Shimota, the CEO of GrowthMode Marketing, and we're going to dive...2023-09-2638 minThe Demand Gen Fix by GrowthMode MarketingCreate more targeted marketing to drive bigger growth with this strategy planNone of us have the time, treasure and talent to reach everybody. These are wise words from our guest on this episode, CEO and Author, Kirby Hasseman of Hasseman Marketing.Listen to this information-packed session to learn why reaching the right buyers and narrowing your focus is absolutely the right thing to do. Also, learn how to overcome fears associated with limiting your marketing to a smaller audience. Afterall, it’s where your messages have more resonance. Check out the recording now to hear about the power of targeted messaging and recommendations on media and tac...2023-09-2233 min
Women in B2B Marketing31: Narrowing Down Your ICP: Does Personalization Really Matter? - with Deanna Shimota, CEO of GrowthMode MarketingIn this episode of Women in B2B Marketing, host Jane Serra interviews Deanna Shimota, CEO of GrowthMode Marketing and creator of "The Demand Gen Fix" podcast. Deanna shares her 20 years of experience in B2B marketing and discusses the challenges and complexities of the field. Deanna talks through:her decision to start her own agency and the challenges of freelancingbuilding brand awareness to capture buyer interest in a crowded markettransitioning from lead generation to demand generationnarrowing down your target market to be more cost-effectivebalancing short term needs and long term growththe significance of understanding your I...2023-09-2044 min
How to Scale a BusinessPodcast Interview with Deanna Shimota CEO of GrowthMode MarketingIn this episode of 'How to Scale a Business,' we take a deep dive into the world of business growth strategies. Join us as we explore how GrowthMode Marketing, a full-service B2B marketing agency, is singularly devoted to helping companies achieve their growth objectives.Discover how they unlock the potential of businesses by understanding their goals and crafting growth marketing strategies and programs tailored to meet those objectives. We'll explore the three core principles they rely on to propel organizations into growth mode: Build, Grow, and Lead.Tune in to uncover the insights...2023-09-1321 min
Rooted In RevenueTrust and Control: Demand Generation for Today’s BuyersWe have a highly specialized guest who will help us navigate the evolving landscape of consumer behavior as it relates to demand generation. Deanna Shimoto, with over eight years of expertise in marketing and demand generation, joins us to share insights that couldn't be more relevant to our current business climate. As Deanna aptly puts it, "Buyers, consumers in general, are spending significantly more time digging in and doing their own research." This shift in consumer behavior is transforming the way businesses need to approach sales and marketing.
In this episode, we explore the reasons behind this...2023-09-1330 minThe Demand Gen Fix by GrowthMode MarketingBlending into the sea of sameness: Your differentiators are not differentAre your differentiators truly your differentiators? Or are you touting strengths that are really just tables stakes? Listen to this episode of the podcast to hear what strategies can help set your company apart in an increasingly crowded marketplace. With more than 21,000 HR technology vendors, for example, the competition for a share of HR tech budget from prospects is formidable. This is the case across many tech industries. Hear our discussion now about how to pop out of the sea of sameness and capture more awareness, trust and credibility with buyers. [00:04] Introduction[00:51] Wea...2023-09-0720 minThe Demand Gen Fix by GrowthMode Marketing5 B2B content marketing mistakes to avoidAre you making content marketing mistakes that actually weaken your efforts? If you're publishing random and disconnected content that doesn't tie back to a strategy, chances are your approach is ripe for a revamp. In this episode, the GrowthMode team talks about the most common mistakes and how to avoid them by refocusing your efforts on content that has more purpose, impact and resonance with your audience. Listen now for valuable insights on how to move away from trying to drive demand by being everything to everyone. Learn why focusing on your unique point of vi...2023-08-3023 minThe Demand Gen Fix by GrowthMode MarketingCracking the code: Engaging elusive B2B buyersB2B prospect buying behaviors are changing. That means your marketing strategies need to adapt to effectively drive pipeline and achieve revenue goals. In this episode, we talk to guest Eric Eden about how to reach prospects who want to engage on their own timeline before ever talking to a sales rep. Eric is a seasoned B2B CMO and an executive in residence with Information Venture Partners where he advises portfolio companies on marketing and growth strategies. Listen now to learn why traditional marketing and sales tactics like cold calling, email blasts, and focusing on...2023-08-2329 min
Jonny Ross Fractional CMO#78 Unlocking B2B Success: Demand Generation with Deanna Shimota 🚀🎙️ Dive into the world of B2B marketing with Deanna Shimota, the CEO of GrowthMode Marketing and a true B2B marketing maestro! In this episode of "Jonny Ross Fractional CMO", we're peeling back the layers of demand generation, content marketing, and more. 🔍 What you'll discover:- The real difference between demand generation and lead generation.- Common mistakes businesses are making in their marketing strategies.- How B2B buying behaviors are evolving and how to stay ahead.- Crafting a winning demand generation strategy.- Avoiding...2023-08-2232 min
Elite Expert Insider PodcastBeyond Marketing Basics: Exploring Demand Generation with Deanna ShimotaJenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Deanna Shimota about mastering B2B and B2C marketing with a focus on demand generation and content automation. What You’ll Learn In This Episode: How to create a digital footprint. How to manage your media channels. How to implement demand generation. Quotes: "The way I look at it, lead generation and demand generation are actually very different marketing strategies. With lead generation, your marketing programs are only focusing on capturing the companies that are in market to buy right now. Dema...2023-08-0924 minThe Demand Gen Fix by GrowthMode MarketingRevenue is down: Do you change your marketing strategy or stay the course?A sluggish economy and the ongoing debate about whether we’ll dip into a recession contributes to a slow market for B2B buying, including in the HR tech space. If your revenue is dipping or stagnant, chances are the pressure is on for your marketing team.Listen to this episode to hear about important considerations on how to adjust, how not to lose traction on your demand generation program, and where to look for short-term opportunities to win business. [00:24] Intro: Economic uncertainties, recession fears and tightening budgets[04:21] Avoid pivoting to short-term only mar...2023-08-0725 minThe HR Tech Spotlight1 - A Podcast Platform Celebrating Growing HR Tech Innovators with GrowthMode Marketing's Deanna ShimotaIn the inaugural episode of The HR Tech Spotlight, Josh Elledge of UpMyInfluence speaks with the creator and host of the show, Deanna Shimota. Deanna shares that the idea behind this podcast is to celebrate innovative HR tech companies and give them a platform to stand out and share their solutions to a broad audience of entrepreneurs who are looking for them. If you and your company offer an HR tech solution, consider applying to be a guest on the show! Want to learn more about Deanna's work? Check out GrowthMode Marketing HERE. ...2023-08-0413 min
The Marketing StirDeanna Shimota (GrowthMode Marketing) - Get Really HyperfocusedDeanna Shimota, the CEO of GrowthMode Marketing, chats with us about how to help clients get hyperfocused on who their audience is, and create content that resonates with them as well.2023-08-0136 minThe Demand Gen Fix by GrowthMode MarketingBuild a bigger online presence to support the way prospects want to buyIf your digital presence isn’t strong, you need to pour your focus into building it. Otherwise, you face a stark reality — you’re not on the map for most B2B buyers. There’s extensive data that supports the need for a robust digital presence including a Gartner report that finds 80% of B2B sales interactions will be via digital channels by 2025.Featuring content that supports a digital buyer journey also builds trust, as will pulling down your content gates and leaving them in the past. Just like their function in the physical world, gates were better a...2023-07-3128 minThe Demand Gen Fix by GrowthMode MarketingThe steps to identify and map out your company’s unique point of viewWhat makes your company unique apart from your logo and visual identity? If you go to your website and cover up your logo and brand colors, what are you saying that makes you different from your competitors? Developing your unique point of view is easily one of the most difficult aspects of marketing and demand generation. In this week’s episode we talk about all that goes into digging deep to uncover and develop the differentiation you need to stand out from your competition.This is an area where many companies turn to agencies to help the...2023-07-2429 minThe Demand Gen Fix by GrowthMode MarketingConvincing your boss it is time to invest in demand generationA new study by Tourial offers up yet more data on how B2B buying is changing. One of the most compelling findings is that 84% of the software buyers surveyed said they’re frustrated by being forced to talk to sales reps before they can see a product demo. If that’s your company’s approach, you know full well that your playbook is dated and it’s time to turn the page. But how do you convince your boss and the higher ups? Listen to this episode to hear smart ideas and bold approaches that can he...2023-07-1728 minThe Demand Gen Fix by GrowthMode MarketingAccelerate word of mouth to build greater brand awareness and trust in the marketHow do you get people talking about your company? Word of mouth is the oldest tactic in the marketing playbook. It’s also a smart and cost-effective way to engage in ways that help your company proliferate and prosper in a crowded marketplace. In this episode, Rhea Allen joins us to talk about “The 5 R’s” to boost awareness and word of mouth chatter. Rhea is a marketing coach, adjunct college professor and host of The Marketing Expedition Podcast. Listen now for ideas on how to get your fans raving about their great experiences with your busin...2023-07-1123 min
Multiply Your Success with Dr. Tom DuFore161. What is Demand Generation?—Deanna Shimota, President, GrowthMode MarketingHow many contacts do you think it takes to reach a B2B prospect? Any guesses? Maybe 3, 5, or 10? That’s what I thought too. According to our guest today, it takes an average of 66 touches to connect with a B2B prospect! Our guest Deanna Shimota, and she shares with us what the differences are between lead generation and demand generation and some interesting marketing facts. TODAY'S WIN-WIN:Lack of patience is a growth killer.LINKS FROM THE EPISODE:You can visit our guest's website at...2023-07-1021 minThe Demand Gen Fix by GrowthMode MarketingSelling demand generation to your sales team: Building trust and shifting mindsetsAre your marketing and sales teams aligned? Gaining common ground is difficult, but ultimately, it’s what you need to do to help your company grow and sell more. The biggest disconnect between sales and marketing is the immediate view vs. the longer-term view. With sales compensated on meeting monthly or quarterly quotas, the “more leads now” drum beats loud and strong. In this episode, we talk about this common situation and how to sell your demand generation to your sales team. How do you build trust and communicate the value of quality leads vs. quantity of leads...2023-06-2921 minThe Demand Gen Fix by GrowthMode Marketing4 ways to drive brand awareness and demand on a shoe-string budgetYou’re not alone if your company has ambitious growth goals with a comparatively small marketing budget. It’s a conundrum that requires outside-the-box thinking. In this episode, our friend and fellow B2B growth marketer, Andrew Bolis, joins us to talk about how to get traction and results even when your budget is tight. Hear about ways to get creative while zeroing in on strategies that align to how today’s B2B audiences buy—on their timeline from a trusted source.[00:00] Show intro[03:54] Build programs that align to how B2B audiences...2023-06-2230 minThe Demand Gen Fix by GrowthMode MarketingHire or outsource: What’s the best way to build a demand generation engine?You made the business case with company leaders and got the green light and budget to establish a demand generation program. Nice work! Now, how do you staff up and get the skills you need to move forward? The all-important answer is … it depends. In this episode, we have a plethora of possibilities to help you determine what’s best for your situation. Hear how we help our clients think through this very question and the perspectives we provide to help them make informed decisions. [00:00] Show intro [01:08] It depends on budget, timefr...2023-06-1629 minThe Demand Gen Fix by GrowthMode MarketingLead generation vs. demand generation: What's the difference?Lead generation and demand generation. These terms basically mean the same thing, right? Wrong. In a recent guest appearance on The Thoughtful Entrepreneur podcast, GrowthMode Marketing’s CEO, Deanna Shimota, sheds light on the crucial differences between these marketing strategies, debunking the misconception that they are interchangeable terms. The conversation highlights some of the limitations of relying solely on lead generation, leading with reactive marketing efforts and an endless chase for short-term revenue goals. Listen in for tips on how to balance your lead generation efforts with a transition to a dema...2023-06-0918 min
Marketing Expedition Podcast with Rhea Allen, Peppershock MediaClosing the Gap Between Marketing and Sales with Deanna Shimota | Marketing Expedition PodcastDeanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.00:00 - 00:26 “Really think about how do you build...2023-06-0845 minThe Demand Gen Fix by GrowthMode MarketingBuilding a marketing technology stack to support demand generationA strong strategy should always come before building out a complex marketing technology stack for your organization. But once you’ve got that down, it definitely makes sense to look at how technology can help enhance and streamline your marketing programs.But where should you start? There are thousands of software options out there to build out a marketing technology stack. In this episode of The Demand Gen Fix podcast, we walk through the four marketing technology options we most commonly get asked about. [00:24] There are thousands of options [01:31] The MarTech landscape[0...2023-06-0234 minThe Demand Gen Fix by GrowthMode MarketingFinding the low hanging fruit: Uncovering in-market leads for revenue growthYou’re working on a demand gen marketing strategy that speaks to your company’s buyers across funnel stages. It has key themes and messages you think will resonate with buyers like never before. Then, your email pings. It’s a meeting request from Sales. Yup, they need more leads. It’s the classic squeeze. How do you strike the right balance between tackling low hanging fruit, targeting in-market buyers, and building a demand generation strategy that gives you a long game? In this episode, our conversation is about the readiness of buyers in your total addr...2023-05-2529 minThe Demand Gen Fix by GrowthMode MarketingYour marketing isn't working: The red flags you shouldn't ignore - Part 2If your marketing programs aren't driving the results that you need, it's time to do something different. Because quite frankly, if you're falling behind on revenue and you think doubling down on the marketing tactics that you've already been doing are going to deliver different results, you're probably going to be disappointed. Continuing the conversation from our last episode, our team digs even deeper into the red flags that you shouldn’t ignore with your marketing programs to discuss common hurdles that might be hindering your marketing efforts and give actionable insights to reimagine your approach to achieving high gr...2023-05-1919 minThe Demand Gen Fix by GrowthMode MarketingYour marketing isn't working: The red flags you shouldn't ignore - Part 1We often talk to marketing leaders who are struggling to figure out why their marketing efforts are not driving results. Sometimes, the reason is more obvious to our team looking in from the outside than it is to those on the inside busting their butts to move the needle. In this episode of The Demand Gen Fix, we talk about some of the issues we often see - and what you can do to rethink your approach if any of these issues are plaguing your marketing efforts. [00:04] Discussing common marketing challenges and the solut...2023-05-1120 minThe Demand Gen Fix by GrowthMode MarketingAligning marketing and sales for BIGGER growth: Part 2The perennial rivalry between marketing and sales departments - it's like a long-standing debate that never seems to end. Despite everyone’s best efforts, these two teams can sometimes clash, causing a disruption in the company's productivity. Listen into part two of our conversation with Brett Keirstead, a fractional chief sales officer and former senior HR tech sales leader. In our spirited debate, we cover the challenges both teams can run into, the sometimes clashing view points and ways to overcome our differences to put aside our egos and work together towards the common goal of s...2023-05-0526 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthEnsuring Long-Term Growth With Demand Generation with Deanna Shimota at GrowthMode MarketingOn this episode, Deanna Shimota, CEO at GrowthMode Marketing, provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth.Deanna’s #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customers who aren’t in the market yet. When they are ready to buy, they will have already made the decision, making the sales cycle more effective.Deanna talks extensively about the impo...2023-05-0240 minThe Demand Gen Fix by GrowthMode MarketingAligning marketing and sales for BIGGER growth: Part 1Challenges between marketing and sales is a tale as old as time. Despite everyone’s best intentions, these tensions sometimes boil over and can be counter-productive to company success. And that is a shame, because together, we can drive real growth for a company – but only if we are all rowing in the same direction. Join us on this episode for the first part of our conversation with fractional chief sales officer and former senior HR tech sales leader, Brett Keirstead. We chat about some of the issues and misconceptions that fuel contention between marketing and sales team...2023-04-2822 minThe Demand Gen Fix by GrowthMode MarketingEven MORE marketing mistakes that kill your growth potentialA smart marketing strategy can create the catalyst for high growth. But there are common mistakes that make marketing less impactful – ultimately killing a company’s full growth potential. In this episode of The Demand Gen Fix, we diving in even deeper to explore more of the pitfalls that can prevent businesses from achieving high growth. From neglecting target audience research to focusing too much on tactics instead of strategy, we reveal some of the most common mistakes you need to avoid. We also discuss the importance of branding, tracking and measuring results, and the custo...2023-04-2033 minThe Demand Gen Fix by GrowthMode MarketingCommon marketing mistakes that kill your growth potentialThere are some very common mistakes that marketing teams make that diminish marketing’s impact and hinders a company's growth potential. In this two-part topic, we’re diving in to share the pitfalls that hold marketing teams back from achieving optimal results - along with advice on a different approach to take instead to ensure your demand generation engine creates a catalyst to growth. From constantly fighting fires to doing tactics because you’ve always done them to trying to be everything to everyone with your marketing – we’ll dig in to talk about the pitfalls tha...2023-04-1327 minThe Demand Gen Fix by GrowthMode MarketingIt's time to shift how you use lead scoringLead scores have long been touted as the key to uncovering the best prospects to pass on to sales. However, high engagement levels don’t necessarily equate to buying intent. So we think marketers need to rethink how they use the lead score.In this episode, we delve into the nuances of lead scoring, highlighting the shortcomings of relying solely on engagement levels to gauge buying intent. We also discuss how to streamline the lead qualification process to optimize your lead scoring practices to drive higher conversion rates from the leads passed from marketing to sales.2023-04-0624 min
The Thoughtful Entrepreneur1502 - Breaking Through The Cluttered Market with GrowthMode Marketing's Deanna ShimotaIn this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of GrowthMode Marketing, Deanna Shimota.Deanna Shimota is the CEO of GrowthMode Marketing, a B2B marketing agency that helps companies achieve growth through marketing strategies and programs. Deanna has over 20 years of progressive marketing management experience and has built marketing functions and departments from scratch at multiple organizations. She has a Bachelor's Degree from the University of Wisconsin-River Falls and a Master's Degree in marketing and communications from Metropolitan State University.Deanna is known for her innovative thinking, strategic...2023-04-0121 minThe Demand Gen Fix by GrowthMode MarketingBuilding a demand generation engine: The distributionDemand generation is a key element to achieving high growth for your company. And to fuel your revenue growth, you need a solid omni-channel distribution strategy that encompasses three avenues to getting your content in front of your ideal customer profile. First, create compelling content on your website that allows prospects to dive deeper and engage with your brand. Second, build your audience on managed channels where you have control over the frequency and type of content shared. Finally, tap into relevant third-party channels to expand your reach and build credibility with already established audiences.S...2023-03-3026 minThe Demand Gen Fix by GrowthMode MarketingBuilding a demand generation engine: The contentAn effective demand generation engine is fueled by great content. And once you’ve defined your strategy – it is the next step to achieving high growth. The goal is to create content so good that it engages your audience and peaks their interest so they follow along and continue to consume more content – ultimately building trust and an affinity for your company and your solutions. In this episode, we break down the three essential elements to building out content that drives results. Listen in for advice on how to use your ideal customer profile and unique point of view...2023-03-2530 minThe Demand Gen Fix by GrowthMode MarketingBuilding a demand generation engine: The strategyTo build an effective demand generation engine, you’ve got to start with the strategy. This is the compass that provides direction to ensure your marketing is impactful and drives growth for your organization. But many marketers want to skip over the strategy and go straight to execution. That is a mistake. The strategy elements are critical to ensuring your execution is hyper-focused on the right audience, the right story and the right channels so you can get maximum traction. The strategy includes:· Identifying your ideal customer profile· Def...2023-03-1626 minThe Demand Gen Fix by GrowthMode MarketingThe anatomy of a demand generation engineIf your organization’s priority is high growth, this episode is for you! A strong demand generation engine that is continually fueled is key to creating a catalyst for growth. But what exactly goes into that demand generation engine? There are primary three pillars to build out: Strategy - the map to achieve growthContent - the fuel to your engineDistribution - the wheels that travel In this episode, we walk you through the steps and considerations to building your engine to fire on all cylinders so you can drive more inbound and higher qualit...2023-03-0926 minThe Demand Gen Fix by GrowthMode MarketingDefining your ideal customer profile: What is the process?The success of a demand generation engine depends on the many parts that make it run. In this episode, we focus on the first step to building your engine – the ideal customer profile.An ideal customer profile is different than a buyer persona. It defines companies that are the best fit for your products and services. It focuses on key characteristics of an organization, major buying triggers and other things that indicate they are an ideal fit for your solution. If you’ve done your homework and created a good one, you’ll know exactly what ty...2023-03-0233 minThe Demand Gen Fix by GrowthMode MarketingWelcome to The Demand Gen FixB2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation – a strategy that caters to the way buyer’s actually want to buy. Join us every week for interesting conversations around how to create a catalyst for growth by building your company’s demand generation engine.This podcast is for HR technology marketers and leaders – as well as any other B2B marketer that is ready to break through the clutter of a crowded market and crush those revenue goals.The Demand Gen Fix is...2023-02-2801 minThe Demand Gen Fix by GrowthMode MarketingStand out in the crowd with a unique point of viewA unique point of view is the story you tell in the market to drive awareness, build trust and ultimately build demand for your products and services. It is about finding an angle that your company can stand behind – that is different than what prospects are hearing from competitors.You are not necessarily re-inventing the wheel. It is likely that the thoughts for a unique point of view already lives in the minds of your team. The key is to dig deep and find the story that will resonate with your ideal customer profile. Check out...2023-02-2323 minThe Demand Gen Fix by GrowthMode MarketingThe multiplier effect: Slice and dice your content to get more mileageIs your company’s digital footprint your best salesperson? If you can't resoundingly say yes, then you've got work to do. Marketing content is a very critical component to building a strong demand generation engine. The challenge is it takes a lot of work to build out a large content library. In this episode of the The Demand Gen Fix podcast, we get into how you can slice and dice your content so you can get more mileage out of it to ultimately drive your reach and generate more sales for your organization. It’s called the multi...2023-02-1022 minThe Demand Gen Fix by GrowthMode MarketingYour biggest threat: Random acts of marketingRandom acts of marketing. It’s a real problem. And as marketers, we’re all guilty of it at some level. From creating content just for the sake of content to not giving programs enough time before we ditch the effort and move on to the next tactic, random acts of marketing will drain your resources. This busy work that doesn’t have focus and a real intent behind it adds up over time to an ineffective marketing effort.Like everything in your organization, your marketing should be tied back to your company goal. It has to be int...2023-02-0936 min
More Perfect MarketingThe One About B2B Demand Generation (with Deanna Shimota)In the small business world, there's a lot of talk about "lead generation." But as you move into the world of bigger organizations and enterprise business you are likely to encounter more of a focus on "demand generation."
The term may be reasonably new, but the foundational elements behind it are not. In fact, much of what makes up demand generation is perfectly suited for the way consumers (both individuals and business-buyers) prefer to shop and buy.
Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about...2023-02-0835 min
The Digital Agency Growth PodcastDeanna Shimota on B2B Demand GenerationA unique point of view is essential to hooking your audience and getting new clients. This week, episode 168 of The Digital Agency Growth Podcast is about B2B Demand Generation.Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Deanna Shimota shares the importance of finding your definitive point of view and actionable steps you can take right now to develop a demand generation strategy tailored to your B2B business. Deanna Shimota is the CEO of Gr...2023-02-0850 minThe Demand Gen Fix by GrowthMode MarketingWhy narrowing down audience focus will expand your reachFor every product and service, there’s an addressable market that could all be potential buyers. So how do you rope them all in? The easy answer is, you don’t! On today’s episode of The Demand Gen Fix, we’re talking about why it’s important to really narrow down who you’re marketing to in order to expand the reach you have. The more focused your audience, the more you can tailor your message to stand out from the crowd.Putting yourself in your buyers’ shoes can help you see that people are looking for someone wh...2023-01-2526 minThe Demand Gen Fix by GrowthMode MarketingYour digital footprint NEEDS to be your best sales repWhat is your digital footprint and why should you invest in it? On today’s episode of Demand Gen Fix, we’re discussing why and how your online presence needs to be your best salesperson. Buyers are doing more and more of their own research online before making a purchase. In fact, 72% of millennials don’t want to talk to a sales rep when purchasing a product, so companies need to know how to adapt.When building out your digital footprint, you need to make sure you have relevant content at the top, middle, and bottom of the sa...2023-01-1328 minThe Demand Gen Fix by GrowthMode MarketingDemand generation drives better resultsHow exactly does demand generation drive better results? We’re talking about three steps to build demand generation for your brand: create demand, demand capture, and convert demand. With 72% of buyers expressing that they prefer to never have to talk to a sales rep, how do you put this into practice? Creating demand generation initially should focus on pain points – not selling your products. From guides to social media, just being vocal can make a big difference. Once a prospect enters the consideration and decision stages, then you start to go into your products with content that helps...2023-01-1033 min
The Demand Gen Fix by GrowthMode MarketingLead generation is deadWelcome to our first episode of The Demand Gen Fix! On our inaugural episode we’re sharing our hot take on lead generation and why it’s not an effective strategy in today’s market. The connection between sales and marketing can end in frustration for both parties when it comes to finding good leads. The key to success is demand generation. But how does this approach to marketing differ from lead generation? It’s the ticket to long-term sustainable growth because you’re not trying to push prospects into your sales process. Instead you’re meeting customers whe...2023-01-0527 min
Growth ModeWrapping up 2022It's been a whirlwind of a year.We’ve had ups and downs, realizations and mess-ups this 2022, but the best part about it is that we learned how to use them towards developing ourselves along with our business. It’s been a year of change and continuous work on personal development.It’s cool to know that 2023 will be a year of incredible growth for Kevin, me, and Success Champions Networking. With everything that we’ve talked about in these blogs, here are all the takeaways and lessons we’ve learned throughout the year.Links2022-12-2936 minGrowth Mode10 Simple Ways to Improve Your Networking Skills Even if You're an IntrovertDo you feel that networking is only for extroverts?Just because you're introverted doesn't mean that you can't improve and connect with people. There are plenty of ways for introverts to get over their natural shyness and interact with people in a much more pleasant way. Donnie and Kevin talk about what you can do, as an introvert, to boost your networking skills.LinksChampions 90 https://growth-mode.captivate.fm/champ90Website - https://successchampionnetworking.com/YouTube Video - https://www.youtube.com/c/GrowthMode Blog - https://successchampionnetworking.com/blog/ Facebook Group https://www...2022-12-2232 minGrowth ModeHow to Grow and Leverage Your NetworkFor most CEOs and managers, the term "networking" sounds ridiculous. Even the most gregarious industry leaders often hate the thought of the necessary evil that is networking. However, suppose you shift your perspective and learn to leverage your network.LinksChampions 90 https://growth-mode.captivate.fm/champ90Website - https://successchampionnetworking.com/YouTube Video - https://www.youtube.com/c/GrowthMode Blog - https://successchampionnetworking.com/blog/ Facebook Group https://www.facebook.com/groups/SuccessChampionMentioned in this episode:Success Champion NetworkingSuccess Champion Networking isn't for the beginning networker. Success...2022-12-1534 min