Shows
MicroCapClubSimply Better Brands (SBBC.V): The Team Behind the Growth of TrubarAdam Wilk has a conversation with CEO Erica Groussman and Chairman Kingsley Ward of Simply Better Brands (SBBC.V / SBBCF). This MicroCap Business Breakdowns discussion took place live on May 6th, 2025, on the MicroCapClub Community. https://microcapclub.com/join-now/Simply Better Brands (soon to be renamed Trubar Inc.) is a CPG company that incubates various brands in the global protein-based nutrition and wellness categories, with most of their products prioritizing clean ingredients. This is a fast-growing and massive segment of the market including supplements, bars and other nutrition foods. S...2025-05-061h 00
the denmother podcast4.32 Entrepreneur with Erica GroussmanImagine turning an idea into a multimillion dollar business. That's exactly what Trubar Founder Erica Groussman did, while raising two kids. On today's brand new episode of the denmother podcast, Erica shares the highs and lows and very real grind it took to build Trubar. Listen in and follow Erica on Instagram!2025-04-2942 min
It's All Happening : Women In CPGFrom The Brink To Breakthrough: How Erica Groussman Rebuilt TRUBAR
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2025-04-2143 min
Not Ashamed PodcastBite Into Success - Female EmpowermentI'm sitting down today with Erica Groussman, the founder and CEO of TruBar. As a longtime fan of these bars, I’m thrilled to be chatting with Erica. We dive into her background and how she started TruBar with the mission to create a clean, healthy snack for people on the go. I also share my own journey, from my early days of eating terrible protein bars to discovering TruBar. Erica opens up about the brand's evolution, including the rebranding from TruWomen to TruBar, and the challenges she faced in building her business, from starting out by asking yoga st...2024-09-2434 min
Miami CreatorsEpisode #023 with Erica Groussman - Plant Fueled GoodnessOn today’s episode we are joined by Erica Groussman, Co-Founder and CEO of TRUWOMEN - A line of plant-based protein bars for women that are dairy-free, soy-free, gluten-free, non-GMO, and free of sugar alcohols. On this episode, you’ll hear Erica share stories and insights gathered from her journey launching and growing he brand as well as what it is like to see women all over (including celebrities like Halle Berry and Megan Fox) rave about TRUWOMEN’s product line. – NOTEWORTHY RESOURCES/PEOPLE DISCUSSED –Carlos Ramirez (Powerful Foods) InterviewJuice & JavaA...2020-03-2028 min
The Joyful HourIndulgent Nutrition with @TruWomen’s @EricaTruWomenToday’s show is with Erica Groussman, Co-Founder of TRUWOMEN, a company creating female friendly, nutritious and delicious protein powder and bars that are vegan, dairy-free, soy-free, gluten-free, non-GMO and kosher. They’re also launching two new cookies this month which I can’t wait to try! I love that Erica and her co-Founder Stephanie Pyatt prioritize women as customers, women owned and lead business partners and take a stand for pay equity.2019-07-0825 min