Shows
Dear FoundHer...From Debt to Multi-Millions: How Erica Groussman Rebuilt TRUBARSubscribe to The FoundHer Files for weekly no-fluff business tips for women 40+ building on their own terms. Erica Groussman went from zero sales and deep debt to getting TRUBAR into Whole Foods, Target, and thousands of stores across North America, all by staying committed to a vision she wasn’t willing to give up on.In this episode, Lindsay Pinchuk talks with Erica about how a simple desire for a clean, delicious protein bar led to one of the fastest-growing plant-based snack brands on the shelf. Erica shares what those early days really loo...2025-07-2936 min
Super U PodcastTrusting Your Gut with Erica Groussman (Founder of TRUBAR)Today, Erik sits down with the founder and CEO of TRUBAR, Erica Groussman. As the force behind TRUBAR, Erica Groussman is not just leading a clean-eating revolution but also empowering women in entrepreneurship. Erica's story echoes the importance of resilience and innovation, similar to Jamie's impactful transformation. TRUBAR's astonishing growth, hitting $45 million in revenue and expanding into 7,000+ locations, highlights Erica's strategic brilliance. As someone who passionately blends healthy living with business acumen, she defies the odds with a product that doesn't compromise taste for nutrition. Key Interview Topics: Erica's origin story The importance of trusting your...2025-07-2624 min
Ecommerce BraintrustCrave-Worthy Nutrition: TRUBAR ’s Path from Concept to Shelf | Category Disruptors - Erica Groussman of TRUBAR - Episode 399🎙️Interview with Erica Groussman of TRUBAR DESCRIPTION This final Category Disruptors episode brings the series full circle in the best way. We hope you enjoyed it! In this final episode of the series spotlighting powerhouse female CEOs and founders, we’re joined by Erica Groussman, co-founder and CEO of TRUBRANDS, the company behind the fan-favorite TRUBAR and its mission to bring “Indulgent Nutrition” to the masses. It’s a high-energy, insightful conversation that captures exactly what this series is all about: bold ideas, fearless leadership, and brands rewriting the rules in their...2025-07-0119 min
The Story of a BrandTRUBAR - How Bold Packaging and Clean Ingredients WinI had an absolute blast chatting with Erica Groussman, the bold and fearless founder of TRUBAR. Erica’s energy is infectious, and her story is a masterclass in trusting your gut, listening to your body, and never settling for the status quo. What started as a personal journey to clean up her own nutrition turned into a full-on movement—and a fast-growing brand that’s flipping the protein bar category on its head. TRUBAR isn’t just another snack—it’s a delicious, clean-label product with a powerful “no BS” message at the center. In our co...2025-06-1047 min
ContenderCast with Justin HonamanTRUBARErica Groussman is the founder and CEO of TRUBAR, a delicious vegan protein bar brand made of 100% plant-based ingredients and free of gluten, dairy, soy, sugar alcohols, or harmful seed oils. Founded in 2019, TRUBAR has seen over 100% YoY growth every year since its launch and will expand into 15,000+ new retail locations this year including their most recent last month in Targets nationwide! Erica joins Justin to discuss this fast-growing food brand!2025-06-0914 min
MicroCapClubSimply Better Brands (SBBC.V): The Team Behind the Growth of TrubarAdam Wilk has a conversation with CEO Erica Groussman and Chairman Kingsley Ward of Simply Better Brands (SBBC.V / SBBCF). This MicroCap Business Breakdowns discussion took place live on May 6th, 2025, on the MicroCapClub Community. https://microcapclub.com/join-now/Simply Better Brands (soon to be renamed Trubar Inc.) is a CPG company that incubates various brands in the global protein-based nutrition and wellness categories, with most of their products prioritizing clean ingredients. This is a fast-growing and massive segment of the market including supplements, bars and other nutrition foods. S...2025-05-061h 00
the denmother podcast4.32 Entrepreneur with Erica GroussmanImagine turning an idea into a multimillion dollar business. That's exactly what Trubar Founder Erica Groussman did, while raising two kids. On today's brand new episode of the denmother podcast, Erica shares the highs and lows and very real grind it took to build Trubar. Listen in and follow Erica on Instagram!2025-04-2942 min
It's All Happening : Women In CPGFrom The Brink To Breakthrough: How Erica Groussman Rebuilt TRUBAR
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2025-04-2143 min
Not Ashamed PodcastBite Into Success - Female EmpowermentI'm sitting down today with Erica Groussman, the founder and CEO of TruBar. As a longtime fan of these bars, I’m thrilled to be chatting with Erica. We dive into her background and how she started TruBar with the mission to create a clean, healthy snack for people on the go. I also share my own journey, from my early days of eating terrible protein bars to discovering TruBar. Erica opens up about the brand's evolution, including the rebranding from TruWomen to TruBar, and the challenges she faced in building her business, from starting out by asking yoga st...2024-09-2434 min
Miami CreatorsEpisode #023 with Erica Groussman - Plant Fueled GoodnessOn today’s episode we are joined by Erica Groussman, Co-Founder and CEO of TRUWOMEN - A line of plant-based protein bars for women that are dairy-free, soy-free, gluten-free, non-GMO, and free of sugar alcohols. On this episode, you’ll hear Erica share stories and insights gathered from her journey launching and growing he brand as well as what it is like to see women all over (including celebrities like Halle Berry and Megan Fox) rave about TRUWOMEN’s product line. – NOTEWORTHY RESOURCES/PEOPLE DISCUSSED –Carlos Ramirez (Powerful Foods) InterviewJuice & JavaA...2020-03-2028 min
The Joyful HourIndulgent Nutrition with @TruWomen’s @EricaTruWomenToday’s show is with Erica Groussman, Co-Founder of TRUWOMEN, a company creating female friendly, nutritious and delicious protein powder and bars that are vegan, dairy-free, soy-free, gluten-free, non-GMO and kosher. They’re also launching two new cookies this month which I can’t wait to try! I love that Erica and her co-Founder Stephanie Pyatt prioritize women as customers, women owned and lead business partners and take a stand for pay equity.2019-07-0825 min