Shows
Ecommerce Wizards PodcastHow to Grow and Thrive as a SaaS Startup With Tom Kulzer, CEO of AWeberTom Kulzer is the CEO and Founder of AWeber, a company he started in 1998 to guide small businesses in fostering more engaging customer relationships and designing effective email marketing. Tom grew the company from zero to 300,000 clients through his unique take on market strategy and team building. Due to his dedication to building a thriving and unique workplace culture, AWeber has been voted one of Pennsylvania's Best Places to Work 10 years in a row. In this episode… Bootstrapping can be a formidable method of financing a startup. There are many unknowns and hurdles to overcome, es...2023-05-1140 minEcommerce Wizards PodcastHow To Use Email Marketing To Boost Customer Lifetime Value for Your Ecommerce BrandTom Kulzer is the CEO and Founder of AWeber, a company he started in 1998 to guide small businesses in fostering more engaging customer relationships and designing effective email marketing. Tom grew the company from zero to 300,000 clients through his unique take on market strategy and team building. Due to his dedication to building a thriving and unique workplace culture, AWeber has been voted one of Pennsylvania's Best Places to Work 10 years in a row. In this episode… Email marketing is an often misused tool. For many people, emails feel stiff and forced and lack helpful in...2023-03-2341 min