Shows
CoCo - Click. Consume. Connect. - The Connected Consumers PodcastFrom RFID to Reality: Dieter Horst on Smart Tags, Supply Chains, and Brand IntegrityIn this episode of CoCo: click. consume. connect., we sit down with Dieter Horst, Head of Industrial Identification at Siemens Digital Industries, who is widely known and recognized across the industry as “Mr. RFID”, to explore the evolving world of RFID, smart tags, and connected products.Dieter shares how these technologies are transforming supply chains, strengthening brand integrity, and enabling meaningful experiences for connected consumers across apparel, retail, CPG, and industrial production. The conversation highlights the growing importance of data as a strategic asset, the implications of upcoming regulations such as the Digital Product Pass...
2025-12-191h 06CoCo - Click. Consume. Connect. - The Connected Consumers PodcastClick. Measure. Connect: Why the Future Demands Better DataEpisode 17 — Click. Measure. Connect: Why the Future Demands Better DataGuest: Martin Radford, Solutions Director UK at AudienceProjectIn today’s fragmented media landscape, every click, view, and impression seems measurable — but does that really mean we’re getting the insights that matter?In this episode, we’re joined by Martin Radford, Solutions Director UK at AudienceProject, to explore the shift from more data to better data. We dive into why cross-media measurement is essential for brands across apparel, retail, CPG, and even B2B industrie...
2025-10-2252 minCoCo - Click. Consume. Connect. - The Connected Consumers PodcastInvisible Defenders – How Technology Guards the World’s Biggest Brands.Episode 16: Invisible Defenders – How Technology Guards the World’s Biggest Brands.In this masterclass edition of CoCo: click. consume. connect., hosts Güneri Tugcu and Stefan Hilss sit down with Xavier Urbaneja, Head of Brand Protection at SICPA, to explore how cutting-edge technologies are redefining brand integrity in today’s global marketplace.From classic 2D codes to advanced solutions such as RFID, NFC, and even TwinTags that merge physical and digital authentication, this episode unveils the hidden infrastructures that protect the world’s biggest brands from counterfeiting, grey markets, and parallel imports.With industrie...
2025-09-231h 06CoCo - Click. Consume. Connect. - The Connected Consumers PodcastRedefining Reality: Augmented, Virtual, and Accessible with Martin StahelIn Episode 15 of CoCo – click. consume. connect. – the connected consumers podcast, we explore how immersive technologies are transforming consumer engagement, retail, packaging, and accessibility. Our guest is Martin Stahel, Sales Director at Zappar, a global leader in augmented reality (AR), virtual reality (VR), and extended reality (XR) solutions.Martin shares insights from over a decade of working with global brands to turn physical products into interactive digital experiences. From connected packaging to inclusive AR applications, this episode takes a closer look at how immersive experiences are becoming integral to the connected consumer journey.
2025-07-221h 03CoCo - Click. Consume. Connect. - The Connected Consumers PodcastThe Traceability Masterclass: Cracking the Code with Craig StobieCoCo Podcast – Episode 14: “The Traceability Masterclass: Cracking the Code with Craig Stobie”In this episode of CoCo: Click. Consume. Connect., hosts Güneri Tugcu and Stefan Hilss sit down with Craig Stobie, Director of Global Strategic Sectors at Domino Printing Sciences, for a deep dive into the world of traceability, serialization, coding, marking, and digital printing.With the rise of Project Sunrise, Digital Product Passports (DPP), and evolving global regulations, industries are facing a pivotal shift in how products are identified, tracked, and authenticated. Craig brings his extensive expertise to the...
2025-06-201h 03
Packaging Europe's PodcastA deep dive into connected packaging with Güneri Tugcu and Stefan HilssThis latest podcast episode is all about connected packaging – its benefits and potential, common misconceptions, pitfalls to avoid, innovation and future developments. Elisabeth Skoda speaks with industry experts Güneri Tugcu and Stefan Hilss.Güneri and Stefan have their own podcast where they delve into all things connected packaging - have a listen for even more of a deep dive! Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.For more packaging news, interviews and multimedia conte...
2025-06-0350 minCoCo - Click. Consume. Connect. - The Connected Consumers PodcastCoCo Turns One: A Year in the Hot Seat – The Hosts Become the Guests!In this special one-year anniversary episode of CoCo:Click.Consume.Connect., host Güneri Tugcu and co-host Stefan Hilss take a step back from their usual roles as interviewers and reflect on the incredible journey of the podcast so far. After a year of engaging with industry experts, thought leaders, and innovators, they turn the tables and share insights, experiences, and lessons learned throughout the first year of CoCo.With many requests from listeners for this unique episode, Güneri and Stefan are joined by Stefan Casey, Head of Ecosystem at SharpEnd, as a sp...
2025-04-0155 minCoCo - Click. Consume. Connect. - The Connected Consumers PodcastState of Connected Consumers 2025Connected Packaging 2025 – Insights, Compliance & Future TrendsIn this follow-up episode of CoCo: click.consume.connect – the connected consumers podcast, we welcome back Jenny Stanley, Founder and Managing Director of Appetite Creative, to discuss the key findings from the newly released 2025 Connected Packaging Survey.Building on last year’s insights, we explore the shifting adoption rates, emerging engagement trends, and the evolving role of connected experiences in brand strategies. With gamification surging, serialized QR codes gaining traction, and budgets shifting, what does this mean for brands investing in consumer engagement, sustai...
2025-03-1454 minCoCo - Click. Consume. Connect. - The Connected Consumers PodcastFrom Barcodes to Smart Codes: GS1’s Vision for a Connected FutureIn the 11th episode of CoCo: click.consume.connect - the connected consumers podcast, we sit down with Camilla Young, Programme Lead for the Next Generation of Barcodes at GS1 UK.
Camilla shares GS1’s ambitious strategy to transition from traditional barcodes to 2D smart codes powered by the GS1 Digital Link Standard as part of the Sunrise 2027 initiative. We explore how this shift will revolutionize traceability, support regulatory compliance—like the Digital Product Passport (DPP)—and empower businesses to engage connected consumers with richer product information.
From challenges in ado...
2025-01-101h 04CoCo - Click. Consume. Connect. - The Connected Consumers PodcastBridging Access and Engagement: Steve Wardle on the Future of Connected Packaging at KellanovaIn this milestone episode of CoCo: click.consume.connect., we welcome Steve Wardle, Senior Manager of Design Operations & Process at Kellanova, to explore the future of connected packaging with a focus on accessibility. Steve shares invaluable insights into how Kellanova is innovating to make packaging more inclusive, engaging, and sustainable. From bridging the gap between brands and consumers to breaking down barriers in packaging design, this episode highlights key trends and successful case studies from the connected packaging world.
One standout discussion is on the ongoing success of Kellanova’s connected packaging initiatives, including ho...
2024-12-171h 02CoCo - Click. Consume. Connect. - The Connected Consumers PodcastUnlocking the Future: Connected Packaging Standards & Consumer InnovationIn Episode 9 of CoCo: click.consume.connect, we explore how the latest innovations in connected packaging are reshaping consumer engagement, transparency, and sustainability. Host Güneri Tugcu and co-host Stefan Hilss sit down with Dominique Guinard, VP of Innovation at Digimarc, to discuss industry-shaping topics like GS1 Digital Link, Project Sunrise 2027, and Digital Product Passports.
Dominique shares insider knowledge on the standards and technologies driving today’s IoT and connected consumer experiences. From real-world applications to future predictions, this episode is packed with insights for brands, tech enthusiasts, and anyone curious about the impact of...
2024-11-1254 minCoCo - Click. Consume. Connect. - The Connected Consumers PodcastBuilding the Future: Connecting Consumers through Innovation and Creativity with LEGOIn this episode of CoCo: click.consume.connect, we sit down with Søren Lethin, LEGO’s Innovation Catalyst, to uncover how the brand continues to push creative and digital boundaries. Together, we explore LEGO’s strategies for connecting with consumers through innovative packaging, digital transformation, and community engagement. Søren shares behind-the-scenes stories and examples of LEGO projects that illustrate how they’re building lasting connections.
We also dive into future trends, discussing where consumer engagement is headed and what brands can learn from LEGO’s approach. Whether you’re a brand strategist, innovation e...
2024-10-151h 07CoCo - Click. Consume. Connect. - The Connected Consumers PodcastLondon Packaging Week 2024: Beyond the Box: Connecting consumers through smart packagingIn this exclusive bonus episode of the CoCo: Click. Consume. Connect. podcast, hosts Güneri Tugcu and Stefan Hilss take you behind the scenes of their headline-making keynote at London Packaging Week 2024.
Ready to discover how smart packaging is revolutionizing the way brands connect with consumers? Drawing from real-world examples and the latest industry insights, they dive into the exciting intersection of technology, design, and consumer behavior, revealing how personalized, interactive packaging experiences are transforming everyday products into powerful communication tools.
Whether you’re curious about the future of pac...
2024-09-2738 minCoCo - Click. Consume. Connect. - The Connected Consumers PodcastTransforming Tomorrow: Victor Lebon on AI, Digital Disruption, and InnovationIn the sixth episode of CoCo:Click.Consume.Connect - The Connected Consumers Podcast, we sit down with Victor Lebon, the Chief Commercial Officer of DoQmind and Executive Consultant at Lebon Consulting.
Victor, an expert in innovation, marketing & content operations, and marketing technology, shares his journey and expertise in revolutionizing content management and data processing.
Throughout this insightful episode, we explore the critical role of digital transformation in today’s business landscape, the challenges and opportunities it presents, and the importance of balancing technological innovation with a human touch. Victor provides valuable examples and case studies fr...
2024-09-251h 01CoCo - Click. Consume. Connect. - The Connected Consumers PodcastSmart Packaging & Sustainable Fashion: Insights from Torsten Strauch of R-Pac EuropeIn the fifth episode of CoCo: Click. Consume. Connect - the Connected Consumers Podcast, we are joined by Torsten Strauch, President of R-Pac Europe SARL. With a wealth of experience in the packaging and branding industry, Torsten shares his insights on the transformative role of smart packaging in the apparel sector. We explore how R-Pac's innovative solutions are driving sustainability and enhancing brand protection through advanced technologies like RFID.
Torsten discusses the challenges and opportunities in promoting sustainable practices, the impact of upcoming legislation on the industry, and the importance of consumer engagement in today’s connected wo...
2024-08-0555 minCoCo - Click. Consume. Connect. - The Connected Consumers PodcastUnlocking the Power of Connected Packaging with Jenny StanleyIn the fourth episode of CoCo: Click.Consume.Connect - The Connected Consumers Podcast, we are excited to welcome Jenny Stanley, the Founder and Managing Director of Appetite Creative. Jenny brings a wealth of knowledge in digital marketing and creative technology, focusing on the innovative field of connected packaging.
Join us as we delve into Appetite Creative's recently published connected packaging survey, uncovering key trends, challenges, and opportunities in this evolving landscape. Jenny shares her insights on how brands are leveraging connected packaging to enhance consumer engagement, drive sustainability, and navigate upcoming legislation.
We explore...
2024-07-2253 minCoCo - Click. Consume. Connect. - The Connected Consumers PodcastSustainability and Regulations: Navigating the Future of Connected PackagingIn this episode of Coco - The Connected Consumers Podcast,
we welcome Tim Sykes from Packaging Europe to discuss the future of sustainable
and connected packaging. Tim shares his expertise on current trends,
challenges, and real-life examples of eco-friendly packaging innovations. We
explore the impact of upcoming regulations and consumer expectations on the
industry.
Tim also answers audience questions, offering practical advice and
debunking misconceptions about sustainable packaging. A deep dive into a case
study illustrates successful integration of connected and sustainable
packaging.
Join us for this insightful conversation and stay tuned for more
episodes...
2024-07-021h 06CoCo - Click. Consume. Connect. - The Connected Consumers PodcastUnboxing the Future: A Journey into Connected Packaging with Andrew Manly
In this episode, we're joined by Andrew Manly, a seasoned
expert in the realm of active and intelligent packaging. Together, we'll
explore the transformative power of connected packaging and its implications
for consumer engagement. From discussing key trends driving adoption to
exploring real-life examples of connected packaging in action, Andrew will
provide invaluable insights into the evolving landscape of consumer behavior.
So, grab your favorite beverage and join us as we unbox the future of connected
packaging!
2024-05-271h 13CoCo - Click. Consume. Connect. - The Connected Consumers PodcastEpisode 1 - The beginningWelcome to the first episode of CoCo - Click. Consume. Connect. - The Podcast on digital innovation and connected consumers. In this first episode, we will answer the following questions: What is this? Who are we? Why are we doing this? What's in it for you? What to expect moving on?
2024-04-0123 min
The Talking GiraffeResults of the Connected Packaging Survey 2024Andrew Manly, Communications Director/Packaging Consultant at AIPIA;Craig Stobie, Global Strategic Sectors at Domino Printing;Ali Azhar, Associate Product Manager at Tetra Pak;Güneri Tugcu, Senior Partner Manager, Transparency at Amazon;
and Jenny Stanley, Founder and MD of Appetite Creative.
Delving deeper into the significance of connected packaging in 2024 and beyond. What are the implications for brands and consumers? What opportunities and challenges lie ahead? These questions and more fueled a dynamic exchange of ideas, providing listeners with valuable insights and actionable takeaways.
2024-03-011h 06
Packaging Europe's PodcastNavigating the connected packaging landscape with Güneri Tugcu and Jenny StanleyGüneri Tugcu, senior partner manager, Transparency at Amazon, and Jenny Stanley, managing director at Appetite Creative, sit down with Packaging Europe to discuss the connected packaging industry – its continual evolution, current roadblocks, how it might move forward, and who is responsible for driving change. Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.For more packaging news, interviews and multimedia content visit Packaging Europe.Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sust...
2024-02-2132 minThe Talking GiraffeConnected Packaging Summit 2023 - Pippa Guerra, Güneri Tugcu, Paul Jenkins and Lucas Silva - Panel Discussion - Connected Packaging: Unveiling the Benefits, Reasons, and Future PotentialGüneri Tugcu - Senior Partner Manager, Transparency at Amazon, Paul Jenkins - Founder and Managing Director at ThePackHub Innovation Zone, Lucas Gouvea Silva - Digital Transformation Sales Solutions Specialist at SIG Combibloc and Pippa Guerra - ex Global Marketing Senior Manager - Evian at Danone discuss Benefits, Reasons, and Future Potential of Connected Packaging.
2023-07-111h 05