Shows
SEO in 2025How to use LLMs to build simple SEO tools without coding - with Gus PelogiaGus Pelogia shares how to use LLMs to build simple SEO tools without coding.Talking points include:What types of simple SEO tools are you talking about building?Why should SEOs build these sorts of SEO tools by themselves?How can you do this using Screaming Frog?What is vector embedding and why is it important?What is cosine similarity?How do you use Screaming Frog and OpenAI to extract embeddings?You then use LLMs to create a Python Script - why is...2025-04-1415 min
The Search SessionBeing an In-House SEO for an Enterprise Business Company | Gus PelogiaSearch Session: Gianluca Fiorelli & Gus Pelogia Search Session: Gianluca Fiorelli & Gus Pelogia In this episode of Search Session, Gianluca Fiorelli sits down with Gus Pelogia, Senior SEO Product Manager at Indeed. With a background in journalism and over a decade of SEO experience across agencies and in-house teams, Gus brings a unique, global perspective to search. This is the 6th episode of: YouTube Playlist What You'll Learn in This Episode: (00:18) Meet Gus Pelogia (02:17) Agency vs. In-House SEO (06:15) Pre-Production and Stakeholder Alignment (08:23) Working with Agencies & Consultants (12:06) Navigating Big Company Bureaucracy: Gus’s Framework for Speed (17:20) Rolling Out Gl...2025-03-3152 min
The Unscripted SEO Interview PodcastGus Pelogia: Adapting to Search Technology Changes in SEOIn this episode of the Unscripted SEO podcast, Jeremy Rivera interviews Gus Pelogia, a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager.
The conversation also delves into the importance of effective communication with stakeholders, adapting to changes in search technology, and the future of SEO in a rapidly evolving landscape. In this conversation, Jeremy Rivera and Gus Pelogia explore the complexities of SEO in the modern digital landscape. They discuss the...2025-02-2055 min
SEO GurusSEO Strategy for Product Teams to Drive Growth by Aligning SEO and ProductWelcome to SEO Gurus! This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)In today’s episode, we welcome Gus Pelogia.Gus Pelogia is a journalist turned SEO professional, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essentials. Gus is also a contributor to Moz, Wix and other well-known industry blogs.Expect to learn:1. How to align SEO efforts with product teams for maximum business impact.2. Best pra...2024-10-2447 min
BuzzStream Digital PR and Link Building PodcastMastering SEO in Large Companies with Gus PelogiaLearning how to work with development teams at large companies can be challenging.
Gus Pelogia provides insights into effectively managing SEO, focusing on aligning with established systems, mastering ticketing processes, strategic prioritization, and more.
Join us as we explore:
- The importance of adopting the company’s project management systems, like Jira, to streamline workflows with other teams.
- Key techniques for writing clear, effective SEO tickets that meet system requirements and prevent delays.
- Strategies for prioritizing initiatives to ensure completion and efficiency.
- The significance of...2024-08-0751 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastWhy And How To Run SEO TestsSEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of running SEO tests. Exploring the significance of these tests, Gus explains how they are essential for understanding and enhancing search engine visibility, which is crucial for the world's number one job site. He delves into methodologies for setting up effective SEO experiments that can lead to actionable insights, helping to connect more job seekers with opportunities. Today, Gus talks about leveraging SEO testing to improve site performance and user experience. Show NotesConnect With: Gus Pelogia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: ...2024-06-0721 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastBuilding An SEO Hypothesis To Validate Your IdeasSEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large projects into smaller, manageable tasks, Gus highlights how this approach can significantly enhance the efficiency and effectiveness of SEO strategies. He emphasizes the importance of internal pitches for big SEO projects, providing insights that are crucial for professionals looking to advance their SEO initiatives Show NotesConnect With: Gus Pelogia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitteSee Privacy Policy at https://art19.com/privacy and California Priv...2024-06-0626 min
SEO in 2025As an SEO you need to think like a product manager - with Gus PelogiaGus shares that you can improve your impact by taking inspiration from how product managers operate.Gus says: “Think like a product manager.""For me, it’s about following a process of discovery, testing, and seeing whether the things that you’re doing actually have an impact or not. Let’s say you believe that you can improve indexation on a website. That’s your hypothesis. Then, you’re going to start with the discovery phase: what are the possible things you can do to solve this problem? There are many different ways that you can do this...2024-04-2619 min
Search with Candour - SEO podcastWhat is the Digital Markets Act? with Gus PelogiaSponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Gus Pelogia, SEO Product Manager at Indeed, joins Jack Chambers-Ward to discuss the Digital Markets Act (DMA) and what effect it will have on Google SERPs
What is the Digital Markets Act?
What is a gatekeeper in the Digital Markets Act?
What will the...2024-03-111h 01
SEO Success StoriesEPISODE 41: SEO Success Stories - Talking SEO with Gus Pelogia from Indeed.comListen as Impressive's Russ Macumber talks with Gus Pelogia from Indeed.comVisit Gus at: https://www.guspelogia.com/2024-03-0455 min
Opinionated SEO OpinionsOpinions About SEO Roadmaps & Product ManagementLet’s discuss the world of SEO roadmaps and how they intersect with product management. Our guests, Gus Pelogia, an SEO Product Manager with Indeed, and Heather Kaeowichien, the Director of Product Management for The Gray Dot Company, talk about what makes the roadmap such a crucial tool for executing strategic SEO projects. We break down common challenges, emphasizing validation, collaboration, and continuous testing in a dynamic digital environment.
This episode is a must-watch for SEO professionals and product managers navigating the complexities of bringing an SEO strategy to market.
Here’s a quick peek at some of the topics we c...2024-02-2448 min
Search and Grow Podcast by Toni Navarro | SEO & SEM PodcastEpisode 11 | Adopting a product manager mentality for SEO | Gus PelogiaIn this episode 11 of the Search and Grow podcast, I’m delighted to be talking to Gus Pelogia, about the importance of adopting a product manager mentality for SEO.
Gus is a very experienced SEO from Brazil who lives in Dublin, working in digital marketing since 2012. Currently, he works as SEO product manager at Indeed.
The number 1 job site in the world.
I can’t wait to interview him and learn more about his story and experience in the sector.
It w...2023-11-101h 00
Democratizing SEO PodcastThe Reality of Marketing with SEO | Gus Pelogia | #TwSEOs 82Gus Pelogia is the SEO Product Manager at Indeed. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the reality of marketing with SEO.How valuable is an SEO strategy when it will not be executed?The end-goal of SEO isn't to do 'good SEO'. It's to improve a business's website so it generates revenue. An SEO strategy, beautified with slides, doesn't drive this goal forward if it will not be realised by the business.Why should non-SEOs at a business give a damn about SEO when they...2023-10-3051 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastPitching Big SEO Projects Internally -- Gus Pelogia // IndeedGus Pelogia, SEO Product Manager at Indeed, delves into SEO product management and internal project pitching. Pitching big SEO projects internally as an SEO product manager requires a strategic approach to gain buy-in from various stakeholders. The key is to start with a solid product requirements document (PRD) that clearly communicates why the project matters and how it aligns with the business' goals. Today, Gus discusses pitching big SEO projects internally. Show NotesConnect With: Gus Pelogia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/priva...2023-10-2419 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastWhy SEO Product Management is more than writing dev tickets -- Gus Pelogia // IndeedGus Pelogia, SEO Product Manager at Indeed, delves into SEO product management and internal project pitching. SEO product management is a multifaceted role that encompasses strategy, collaboration, content, data analysis, user experience, and more. While writing dev tickets is part of the process, it's just one aspect of a broader and more comprehensive approach to optimizing websites for search engines and driving business success. Today, Gus discusses why SEO product management is more than just writing dev tickets. Show NotesConnect With: Gus Pelogia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Pr...2023-10-2321 min
Digital Marketing VictoriesCan you be more persuasive as an SEO Product Manager?About This EpisodeGus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards such as Digital Media Awards, The Drum Search...2023-10-1145 min
SEO Podcast by Olga ZarrInterview with Gus Pelogia, an SEO Product Manager at IndeedIn this exclusive interview, we dive into the fascinating story of Gus Pelogia, an accomplished SEO expert with a unique background in journalism. Gus shares his journey from his beginnings as a journalist in Brazil, working for major entertainment media outlets such as MTV, Terra, and R7, to his transition into the world of SEO in 2011.
Throughout the interview, we discuss his diverse work experience spanning in-house roles and digital agencies in Argentina, the Netherlands, and Ireland. Gus reveals insights from his time as an Account Manager and Team Lead at renowned agencies like Spark Foundry (Core) a...2023-05-0146 min
SEO Unveiled: Advanced tactics | Stay on top of rankingsSEO Shift: Navigating the Rise of AI Writing and Topic Clusters with Gus Pelogia of IndeedUnlock the full potential of your SEO strategy with expert insights from Gus Pelogia. The rise of AI writing and the use of topic clusters are two of the biggest changes happening in the industry. But how to implement these tools effectively isn't always clear. Join us as we explore the latest advancements in SEO and learn from Gus's wealth of experience in the field.Gus Pelogia is a journalist turned SEO professional, conference speaker, and blogger. He currently serves as an SEO Product Manager at Indeed, overseeing over 250 million unique visitors each month. With a background...2023-02-0234 min
SEO in 2025Get more buy-in from stakeholders—Gus PelogiaGus Pelogia recommends that SEOs invest more time in 2023, getting the buy-in that they need by communicating with stakeholders. That will give your projects a chance to actually work out in the way that you hope.For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/gus-pelogia2023-01-2616 min
The Majestic SEO PodcastHow to win an SEO awardDo you want to win an SEO award? One this episode of Old Guard vs New Blood we discuss how to win an SEO award with Montse Cano, Kevin Gibbons and Gus Pelogia. Hosted by Dixon Jones.2022-10-0543 min
The In Search SEO Podcast5 things you need to know if you want to move into enterprise SEO - with Gustavo PelogiaAre you a successful SEO that works for small or medium-sized businesses? Would you like to work for an enterprise but are you a little scared of enterprise SEO versus what you're currently doing?
In this episode, Gus shares five things you must know to be successful at enterprise SEO, including:
1. How to pitch
2. Business acumen
3. Test and document everything
4. Meet everyone you can
5. Find ways to do things at scale
For more Episodes of the In Search SEO podcast:
https://www.rankranger.com/blog/podcasts
Rank Ranger:
https://www.rankranger.com/
Start a free Rank Ranger trial:
https://www...2022-09-2723 min
WorkinSEO PodcastEP#12 Gus Pelogia - Moving across continents and working as an SEOGus had a desire to leave abroad for a short period of time - and did not plan to never return! He didn't want to stay far from Brazil for too long, because he was just starting to build a professional network. Little did he know that he would not go back. From Argentina, to Amsterdam, to Dublin. Over this experience Gus learned to be vocal about what he wanted.
Every single big move he has done in SEO happened because he told people the direction he wanted it to go. Good things happen when you share...2022-05-0333 min
SEO in 2025Brand will become a more important part of the user journey - with Gus Pelogia from TeamworkCheck out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:Why is brand a more important part of the user journey in 2022?How is Google’s understanding of a brand improving?How do you manage Google’s understanding of your brand?How does this drive measurable SEO success?2021-11-1920 min
Crawling Mondays by Aleyda - SEO News, Tips and InterviewsSEO Reporting: How to Develop Effective & Impactful SEO ReportsLearn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting:
1:02 Top Misconceptions and Issues when doing SEO reports
7:35 What to Not Do When Developing SEO Reports
12:53 What steps to take when developing SEO Reports
19:24 What Tools do you Use to Develop SEO Reports?
22:34 A last SEO Reporting Tip
#SEO #SEOReports #SEOReporting2021-09-1227 min
The Majestic SEO PodcastHow to keep SEO clients satisfiedIt’s one thing starting a new SEO client and it’s another thing keeping them happy and retaining them!This month on Old Guard vs New Blood we check-in with 3 leading agency SEOs, exploring what it takes to manage a client’s expectations and keep them satisfied.Kevin Gibbons from Re:signal, Gus Pelogia from TeamWork and Antonella Villani from ForwardPMX join Dixon Jones for this episode.2021-04-0749 min