Shows
Gutsiest BrandsTiny Wins with Rochelle Wainer, Ph.D.In today’s episode, the doctor is in, Jess Gaedeke sits down to chat with Rochelle Wainer, the Senior Vice President of Global Insights & Analytics for Kids 2 where she works with brands such as Ingenuity, Bright Starts, and Baby Einstein. Rochelle has a Ph.D. in Child Developmental Psychology and more than 25 years of experience with retail channels and brands including Mattel and PepsiCo. She has a history of developing actionable consumer and shopper insights and a passion for child development. Listen in while Jess and Rochelle discuss how empathy plays an integral role in building products for...2023-10-0539 min
Gutsiest BrandsListen, Learn, and Take Action with Attica JaquesWelcome to season two of the Gutsiest Brands podcast! We are back with more guts and more brands, and we are delighted to bring you a new collection of engaging stories and lessons from some of the world’s leading brands and brand leaders. In today’s episode, Jess Gaedeke sits down to chat with Attica Jaques, a brand marketing leader who has worked with some of the gutsiest brands in the business. Attica has worked for global icons like Google, Under Armour, Gap, and PRADA. Listen in while Jess and Attica discuss how including diverse p...2023-09-0730 min
Gutsiest BrandsSeason 2 TeaserThis season we’re back with more guts and more brands, and are delighted to bring you a new collection of engaging stories and lessons from some of the world’s leading brands and brand leaders. Subscribe to Gutsiest Brands and tune in every 3 weeks to hear a new interview with a dynamic guest.Season two kicks off Thursday, August 31st with the brilliant Attica Jaques, a brand marketing leader who has worked at global icons such as Google, Under Armour, Gap, and PRADA. For a little inspiration before it airs, check out the Gustiest Brands pl...2023-09-0501 min
Gutsiest BrandsPermission to Evolve with Miguel Garcia CastilloIn today’s episode GutCheck’s CRO Jess Gaedeke sits down to chat with Miguel Garcia Castillo, named one of Forbes The Next 1000 in 2021. He’s also the founder and principal at c/olabworks an independent venture and brand studio specialized in emerging categories and cultural trends. Listen in while Jess and Miguel discuss what’s important to Gen Z, how market research plays an essential role in his business, and his role in helping founders and brands evolve, change, and improve. Miguel’s Bio Miguel Garcia Castillo is the founder and principal at c/olabworks...2023-04-2035 min
Gutsiest BrandsAuthenticity Always Wins with Grace JeonIn today’s episode GutCheck’s CEO Rob Wengel sits down with Grace Jeon the founding CEO of JUST Goods, Inc, Jaden Smith’s eco-friendly company, former SVP of FIJI Water, current Head of New Ventures at KeepCool, a company dedicated to protecting the environment through reusable shopping bags, and an advisor for SRVE and Sweetwater Energy. Listen in while Grace walks us through her journey of taking amazing ideas and bringing them to life during her experience navigating the waters of two major ventures: Just Water and Fiji Water. She proves that success doesn’t just come from a...2023-03-3056 min
Gutsiest BrandsTell Me More About That with Rob VolpeIn today’s episode GutCheck’s CRO Jess Gaedeke sits down to chat with Rob Volpe, the CEO of Ignite 360, a market research company founded on the principles of curiosity and empathy. Listen in while Jess and Rob discuss how incorporating empathy into their core offerings helped Ignite 360’s clients break through and genuinely connect with their consumers, how leaning into innovation even in uncertain economic times is essential, and how to have more than just a transactional relationship with your client partners through the art of simply asking questions. Rob’s Bio: Rob Volpe i...2023-03-0943 min
Gutsiest BrandsLife is Hard, Eat a Cookie with Anouck GotlibIn today’s episode GutCheck CEO Rob Wengel sits down with Anouk Gotlib, the CEO of Belgian boys to discuss how she went from a career in fashion design to CEO of a tasty treat and breakfast company, how one plane ride changed her life, and how truly understanding how your audience feels about your product can help change your trajectory. Anouck’s Bio Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet treat and delicious breakfast at a time. Launched in 2015, Belgian Boys is in the bu...2023-02-1536 min
Gutsiest BrandsEmbrace the Tension with Sudha RanganathanOn this week’s episode, GutCheck’s CRO Jess Gaedeke had the chance to speak with Sudha Ranganathan, the Director of Product Marketing on the Talent Solutions business at LinkedIn. Listen in while Jess and Sudha discuss the importance of compassionate leadership, why making room for internal mobility is essential, and what exactly the recipe for a great leader is. Kick back and enjoy another episode of the Gutsiest Brands podcast. Sudha’s Bio: Sudha has 17+ years of experience in marketing organizations at companies like P&G, Nielsen and PayPal. She is currently...2023-01-2548 min
Greenbook Podcast46 — DIY & Service: Adapting to Dynamism in ResearchMany researches find themselves flexing between DIY and servicing— how can vendors serve them best?Frederic-Charles Petit, CEO of Toluna, and Rob Wengel CEO of GutCheck join GreenBook's host, Lenny Murphy, to discuss their recent merger and how they are catering to different facets of the research industry. Many companies' insights strategies are becoming more dynamic, pulling different methods and approaches; making mergers, like GutCheck and Toluna a no brainer. Creating a 'one-stop-shop' is a trend we will likely see continuing in the MRX space with increasing acquisitions and changes.You can reach out to Fr...2023-01-2332 min
Gutsiest BrandsWhen Signs Become Signals with Frédéric-Charles PetitIn today’s episode GutCheck’s CEO Rob Wengel and Toluna’s CEO Frédéric -Charles Petit discuss the history of Toluna, how Frédéric tackles innovation, and how he tells the difference between a sign and a signal. Frédéric’s Bio: Frédéric’s mission is to revolutionize the way brands and consumers engage with one another, with the ultimate objective of transforming the market research industry into a real-time, mass market, and social experience. Today, Toluna helps companies anywhere in the world make clearer business decisions by bringing brands and people tog...2023-01-1239 min
Gutsiest BrandsThe Anti-Silver Bullet with Angie TebbeIn today’s episode, GutCheck’s CRO Jess Gaedeke speaks with Angie Tebbe (Teh-bee), the co-founder and CEO of Rae Wellness. Jess and Angie discuss her transition into the wellness world and why Angie thinks you could call her a “Chief Listening Officer”. Take a listen to learn all about Angie, Rae Wellness, and how Angie associates Drake with entrepreneurship. Angie’s Bio Angie Tebbe is the co-founder and CEO of Rae Wellness. A fruitful 13-year career at one of the world's most recognizable retailers, a lifelong commitment to well-being, and an endless thirst for knowledge led...2022-12-2841 min
Gutsiest BrandsCreativity in Constraints with Todd KaplanIn today’s episode, GutCheck’s CRO Jess Gaedeke chats with Todd Kaplan, the CMO of PepsiCo. They discuss Pepsi’s empathetic strategy, the bold moves Pepsi has made with their initiatives, and how Todd never accepts that something can’t be done. Todd’s Bio: Todd Kaplan is Pepsi’s Chief Marketing Officer, overseeing marketing for the Pepsi brand in North America, where he is responsible for all creative communications, brand strategy, product innovation, and commercial execution across the entire Pepsi trademark. Recognized by Business Insider as one of the “Top 25 Most Innovative CMOs in t...2022-11-301h 02
Gutsiest BrandsUnicorn Brand with Tracey HalamaIn today’s episode, Gutcheck’s CRO Jess Gaedeke speaks with Tracey Warner Halama, the CEO of Vital Proteins. Listen in as they discuss building a brand using digital tactics, how leveraging personal experience can help you keep a consumer perspective, how being in the right place at the right time helped Vital Proteins create a brand-new category and why having strong female leadership is important. Tracey’s Bio: Tracey Warner Halama currently serves as the CEO of Vital Proteins, overseeing the day-to-day business operations, and growth strategy of a high growth billion-dollar brand, a wholly o...2022-11-161h 00
Gutsiest BrandsShe Deserves More with Orion BrownGutCheck’s CRO Jess Gaedeke, a former Leader at Nielsen, had the chance to speak with Orion Brown, the Found and & CEO BlackTravelBox, a premium clean beauty targeting women of color. Orion is a brand strategy consultant with over fifteen years experience leading cross-functional teams across multiple industries. She combined her expansive expertise of consumer insights, brand strategy, and product and packaging innovation with her passion for travel, to create a product line that truly impacts peoples’ lives. In today’s episode, Jess learns from Orion all about the adventure of building a business, how her personal experie...2022-11-021h 06
IntellicastA Rash of Acquisitions in the MRX IndustryWelcome back to Intellicast! We have a jammed packed news episode for you today. Before jumping into the latest market research news, Brian Lamar and Producer Brian catch up on some current events, including some Halloween talk, as well as talking about the last couple of conferences of 2022.Then the guys jump into the news, starting with a couple of stories about Momentive. First, they discuss the announcement that Momentive was reducing their workforce by 11% as part of a restructuring plan. They then touch on another Momentive story that came out a few days after the...2022-10-3144 min
Gutsiest BrandsSail Away with Ellen BradleyIn today’s episode GutCheck CEO Rob Wengel sits down to chat with Ellen Bradley, the Chief Brand Officer and SVP Marketing & Communications for National Marine Manufacturers Association, the leading trade association for the North American recreational boating industry. Listen in while Rob and Ellen discuss how she found her way from a degree in journalism to manning the helm in the boating industry and how she tackles selling a lifestyle versus a product. Ellen’s Bio: Ellen Bradley is the Chief Brand Officer and SVP Marketing & Communications for National Marine Manufacturers Association, the lea...2022-10-1246 min
Gutsiest BrandsLive the Brand with Todd SmithOn today’s episode, GutCheck CRO Jess Gaedeke speaks with and Todd Smith, Chief Marketing Officer at Traeger Grills. Jess and Todd discuss Traeger’s fascinating campaigns that put consumers in the driver seat, how inclusivity plays a role in marketing, and why Todd feels like he can relate to Forrest Gump. Todd’s Bio Todd Smith is the Chief Marketing Officer at Traeger Grills and former Chief Marketing Officer at EXOS and Group Brand Director, vitaminwater/glaceau at The Coca-Cola Company. Traeger Grills has been revolutionizing BBQ grilling and outdoor cooking for over 30 years with one...2022-09-2145 min
Gutsiest BrandsLight Bulb Moment with Irena ToddJess Gaedeke, CRO of GutCheck, a former Leader at Nielsen, speaks with Irena Todd, the CO-CEO and CO-Founder of Fresh Monster. Fresh Monster was born out of the belief that there shouldn’t be tradeoffs when it comes to keeping kids clean. Their natural plant-based products are designed and formulated for kids. In today’s episode, Jess and Irena dig into to exactly what it takes to build a brand, and spoiler, it takes a village, from women supporting women, to a work environment that empowers parents and promotes a work life balance that isn’t just balance...2022-08-3135 min
Gutsiest BrandsLive Together with Paul HowarthIn this episode, Rob Wengel the CEO of GutCheck, sits down with Paul Howarth, CEO at Akuman & Pansensic. Paul, who one might call a “non-marketing CEO”, dives into his belief that the perseverance of personal struggle can lead to improved human understanding which can help us unlock innovation in new and exciting way. Paul’s Bio Through his company, Pansensic, Paul helps clients understand and gain insights into their qualitative information. This includes the analysis of feedback, complaints, comments, opinions, blogs, tweets and more. Paul has spent his lifetime finding ways to do things bet...2022-08-1055 min
Gutsiest BrandsThe METAIL Economy with Joel BinesIn today’s episode GutCheck CEO and Springsteen superfan, Rob Wengel sits down to chat with Joel Bines. Let's listen as Rob and Joel discuss The METAIL Economy, and dig into what the me-centric consumer revolution actually is. We’ll learn what kind of changes brands need to make in order to thrive in this revolution. Joel’s Bio: Joel Bines is managing director and co-head of the global Retail practice at the business consulting firm AlixPartners. He is widely regarded as one of the world’s leading operational strategists with a 30-year track recor...2022-07-201h 08
Gutsiest BrandsA Story Behind Every Number with Nick Graham and Brigette WolfIn today’s episode we learn what it really means to be a strong leader, what the “Empathy Illusion” is, and we discuss fantastic marketing campaigns such as the groundbreaking and memorable Oreo campaign and the innovative and clever way Cadbury India leveraged AI to help hundreds of local businesses. Nick’s Bio: Nick is the Global Head of Insights & Analytics for Mondelēz International, Inc. (makers of brands such as Oreo, Cadbury Dairy Milk, LU, Milka, Toblerone, Sour Patch Kids and Trident) where his team uses a blend of data science and deep human insight to d...2022-06-291h 10
Gutsiest BrandsHolding the Door Wide Open with Denise WoodardJess Gaedeke, CRO of GutCheck, a former Leader at Nielsen, speaks with Denise Woodard, the founder and CEO of Partake Foods. In this episode, Denise talks all about the non-glamorous side of starting a business, about being the first black woman to raise $1M for a food and beverage company, and the steps she’s taking to ensure the door is help open for other people of color who are interested in the food and beverage industry. Denise’s Bio Denise is the Founder and CEO of Partake Foods, a natural food company that was inspir...2022-06-0839 min
Gutsiest BrandsFind Courage through Emotion with Brandon LarsonIn today's episode, Jess Gaedeke CRO at GutCheck, a former Leader at Nielsen, sits down with Brandon Larson, current Director of Brand Strategy and Communications at Microsoft. Brandon’s Bio: Brandon describes his career as brand strategist as working “at the intersection of strategy, technology, and psychology” which enables him to make an impact by pairing the digital experience with an understanding of human behavior. Brandon has helped to transform some of the world’s leading companies as well as launch them. So, let's get to it and learn from Brandon why true empathy help...2022-05-1854 min
Gutsiest BrandsThis is Your Life with Lauren WangJess Gaedeke, CRO of GutCheck, former Leader at Nielsen and Designalytics fan speaks with Lauren Wang, the founder and CEO of The Flex Company, a company who aims to help people with periods. After Lauren spent 15 years suffering from infections from menstrual products, she decided to change the status quo, not just for herself, but for menstruators everywhere. She set out to create period products that were more innovative, sustainable, and made for the 21st century. Lauren’s Bio Lauren frequently speaks on women’s health and entrepreneurship, and has been featured in TechCrunch...2022-04-2748 min
Gutsiest BrandsHow to Grow Companies with Kristin LuckJess Gaedeke, GutCheck CRO and San Francisco 49ers superfan, speaks with serial entrepreneur Kristin Luck, Founder of ScaleHouse, President of ESOMAR, and ‘cat with 13 lives’, about scaling businesses, empathetic entrepreneurship, the benefit of female investing representation in male-dominated industries - like porn - and procuring silverware from Denny’s!You’re going to laugh a lot and learn a lot in this wild conversation with Kristin Luck, who was once fired from Dari Mart before going on to build and scale three technology companies with private equity backed exits! Listen in to discover how a now leading kombucha...2022-03-2559 min
Gutsiest BrandsIrrational Expectations with Karen HowlandJess Gaedeke, CRO of GutCheck, former Leader at Nielsen and Designalytics, and current turtleneck aficionado, speaks with Karen Howland, the Managing Director at CircleUp Equity , an investment platform powered by technology, to discuss what it takes to have guts in business. In this unique episode we take a look at how an innovative investment firm is using a blend of technology and human experience to help entrepreneurs stand behind their bold ideas and pioneer new paths. Jess and Karen show how being grounded in empathy and creating highly personalized experiences lead brands to sustainable growth, an...2022-02-0345 min
Gutsiest BrandsPeople, Purpose, and Provenance with Craig DubitskyRob Wengel the CEO of GutCheck, founder of Experience Innovation, and iced tea drinker extraordinaire sits down with Craig Dubitsky, Chief Innovation Strategist at Colgate-Palmolive, the founder of Hello Products and likely the friendliest guy you’ll ever meet. In this inaugural episode, Craig and Rob take a spirited and fast-paced look at the importance of being human-centric in designing and marketing everyday products.From how Method soap was launched through to the reason why his favorite book is an anthology of design patents, Craig reveals why every touch point between a brand and its audi...2022-01-291h 06