Shows
Backstory on the Shroud of TurinWhat Does the Shroud Reveal? Theology and Clues with Russ BreaultIn this episode of The Backstory on the Shroud of Turin, host Guy Powell speaks with leading Shroud researcher and lecturer Russ Breault. Drawing from years of investigation, Breault offers remarkable insights into why the Shroud may serve as a visual extension of the Gospel and how it can deepen our understanding of the suffering and Resurrection of Jesus Christ.Breault explains how Scripture provides a forensic blueprint of Jesus’ wounds. Yet the Gospels give very few details about His physical suffering. He argues that the Shroud fills these gaps by presenting a “gospel written on linen.” This m...
2025-11-2838 minBackstory on the Shroud of TurinIs This the Real Tomb of Jesus? Archeology, Calvary & the Shroud of TurinIn this episode of The Backstory on the Shroud of Turin, host Guy Powell interviews long-time researcher and lecturer Massimo Paris, who has spent more than 30 years studying the archeology of ancient Jerusalem and its direct connection to the Passion of Jesus Christ.Massimo explains how the remains of a massive stone quarry excavated by Father Virgilio Corbo and his team between 1970 and 1980 reveal the real geographical setting behind Calvary and the Tomb. The eastern edge of this quarry contains the rocky outcrop of Golgotha, while its western edge holds a first-century arcosolium tomb that...
2025-11-2054 min
Advice Guru Lending PodcastGuy de Jersey of 'Lifetime Mortgage Gateway Logistics'Uncovering the Short-Lease Challenge: Guy de Jersey on Lifetime Mortgage Gateway Logistics In this powerful episode of The Advice Guru Podcast, hosts Stuart Powell and Stuart Wilson sit down with Guy de Jersey, Managing Director of Lifetime Mortgage Gateway Logistics (LMG), to unpack one of the biggest hidden issues in later-life lending — short leases and how they block thousands of older homeowners from accessing equity release.Guy shares his journey from London property developer to consumer-focused innovator, revealing how his company is helping advisers and vulnerable clients navigate the complex world of...
2025-11-1932 minBackstory on the Shroud of TurinOlivier Bonnassies: The Shroud of Turin and the Proof of God Through ScienceIn this episode of The Backstory on the Shroud of Turin, Guy Powell interviews Olivier Bonnassies, co-author of God, the Science, and the Evidence, a groundbreaking book that explores the rational and scientific reasons for believing in God. Olivier discusses how scientific discoveries—such as the Big Bang, the fine-tuning of the universe, and the laws of thermodynamics—support the existence of a Creator.Olivier shares his personal transformation from skepticism to belief, emphasizing the rational evidence that points to God. He explains that modern science, rather than negating the existence of God, actually confirms His...
2025-11-0636 minBackstory on the Shroud of TurinThe Lost Years of the Shroud of Turin with Alessandro PianaIn this episode of The Backstory on the Shroud of Turin, host Guy R. Powell welcomes Alessandro Piana, one of Italy’s leading Shroud of Turin scholars. Together they investigate the mysterious “lost years” of the Shroud and expose recent media claims that question its authenticity.Piana critically examines the Archeometry article that suggested the Shroud was a medieval bas-relief creation, pointing out scientific omissions such as blood evidence, linen composition, and pollen traces. He then dives into historical letters from Pope Innocent III and accounts from Robert de Clari to trace the Shroud’s path from Constant...
2025-10-0822 min
Pearls of Wisdom Jewelry PodcastEp 93_Dalton Powell: From Employee to Owner, Mentorship, and the Future of Oz's JewelerIn this episode of the Pearls of Wisdom Podcast, recorded live at the Atlanta Jewelry Show, hosts Guy and Elesa sit down with Dalton Powell of Oz's Jewelers in Hickory, North Carolina. Dalton's story is both inspiring and rare: hired on his 17th birthday as a seasonal employee, he worked his way up through the business—and by age 22, alongside business partner Melissa Haynes, purchased the store that first gave him his start. Dalton shares how succession and mentorship shaped his journey, crediting longtime owners Oz and Brenda for instilling the values, training, and trust that prepared hi...
2025-09-1013 minBackstory on the Shroud of TurinWhy the Shroud of Turin Endures: Myra Kahn Adams' Faith-Filled PerspectiveIn this episode of The Backstory on the Shroud of Turin, host Guy Powell interviews Myra Kahn Adams, Executive Director of the National Shroud of Turin Exhibit and a featured speaker at the Shroud 2025 Conference.Myra traces her journey from a moving encounter with a crucifix modeled on the Shroud to seeing the actual cloth twice—in 2010 and 2015. She shares how her Jewish upbringing and later conversion to Catholicism gave her a unique lens through which to understand the power of the Shroud. Her moving analogy to Doubting Thomas paints the Shroud as a “proof for our time...
2025-07-2313 minBackstory on the Shroud of TurinJanis Winchester on Peace, Faith, and the Shroud of TurinIn this episode of The Backstory on the Shroud of Turin, host Guy Powell interviews Janis Winchester—a longtime Shroud researcher, speaker, and member of the Shroud 2025 Conference committee. Janis shares how her initial curiosity transformed into a faith-deepening mission to understand the Shroud’s image, science, and message.Her exposure to top experts like Kevin Moran and Barry Schwortz and her use of VP8 image analysis helped her see what she describes as “unseen evidence”—particularly the blood from the lance wound and the peaceful expression on the face of the man in the cloth. These elements l...
2025-07-1511 minBackstory on the Shroud of TurinBiblical Clues to the Shroud of Turin: An Interview with Larry StalleyIn this episode of The Backstory on the Shroud of Turin, host Guy Powell interviews retired Protestant pastor and researcher Larry Stalley. Together, they explore a lesser-known angle of Shroud studies: its potential biblical references.Larry believes that multiple authors of the New Testament—including Matthew, John, Paul, and the author of Hebrews—offer cryptic yet intentional clues about the Shroud of Turin. These clues, Larry suggests, were veiled deliberately due to the early Church’s need for secrecy amidst persecution.Highlights of this episode include:· Why John Calvin rejected the Shroud—and why that view m...
2025-06-1911 min
The Backstory on Marketing and AIHow AI is Powering Creative Analytics and Market ResearchIn this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how Rocketium is helping brands automate ad creative generation at scale while maintaining brand compliance, improving speed to market, and reducing creative friction.Satej explains how their platform integrates design, brief, and analysis into one seamless system, and how AI agents support different roles across the content lifecycle. The discussion also introduces the concept of creative analytics, allowing teams to understand what visuals, copy, and layouts actually drive results.
2025-06-0428 min
Financial Modeler's CornerHow To Simplify Complex Financial Models And Save Time with Scott PowellIn this episode of Financial Modeler’s Corner, host Paul Barnhurst sits down with Scott Powell, co-founder and board member of the Corporate Finance Institute (CFI), to discuss the principles and pitfalls of financial modeling. The conversation centers around how overcomplication, legacy models, and misused functions can undermine even the most polished models, and how thoughtful planning, stakeholder consideration, and service-oriented teaching can significantly enhance modeling effectiveness.Scott Powell brings over 25 years of global experience in corporate finance education and financial modeling. He is a founding member of the Corporate Finance Institute, where he has led the cr...
2025-06-0349 min
Backstory on the Shroud of TurinStephen Jones: Was the Shroud of Turin’s Dating Hacked by the KGB?In this episode of The Backstory on the Shroud of Turin, host Guy Powell speaks with veteran Shroud researcher and blogger Stephen Jones, who shares a powerful and controversial theory: that the Shroud’s infamous 1988 carbon dating may have been hacked.Jones proposes that Cold War actors, possibly the KGB, altered the data via manipulation of the computer systems controlling the dating process. Drawing from his background in hospital IT and biblical science, Jones explains how the machines used were identical and vulnerable, how the date of 1325 AD was too “perfect,” and why this deserves a serious scient...
2025-05-2746 minBackstory on the Shroud of TurinWhy the 2025 Shroud of Turin Conference Could Change EverythingIn this episode of The Backstory on the Shroud of Turin, Guy Powell interviews conference organizers Joe Marino and Cindy Sheltmire to preview the Shroud of Turin 2025 International Conference and Symposium, set for July 30–August 3, 2025, in St. Louis, Missouri.Topics covered include:· Why now is the moment for renewed global interest in the Shroud of Turin.· The evolution of non-destructive testing methods and what they could reveal.· A spotlight on key speakers including Robert Rucker, Dr. Gilbert LaVoy, and Dr. Cheryl White.· The public tracks and special exhibits—including the same one featured at the Nat...
2025-05-1916 minBackstory on the Shroud of TurinJewish Burial, Bayesian Math, and the Truth Behind the Shroud of TurinIn this episode of The Backstory on the Shroud of Turin, host Guy Powell interviews evangelical apologist and theologian Tom Dallis. The two dive deep into Jewish burial customs from the first century and how these practices offer compelling support for the authenticity of the Shroud of Turin. Dallis details how key figures like Nicodemus and Joseph of Arimathea honored Jesus Christ with kingly burial rites—including 75 pounds of burial spices and fine linen, exactly what we’d expect for a royal entombment.But the discussion doesn’t stop at tradition. Dallis explores how modern science can furthe...
2025-05-0136 minBackstory on the Shroud of TurinEaster, the Resurrection & the Shroud: A Conversation with Pastor Matt CasonIn this Easter edition of The Backstory on the Shroud of Turin, host Guy Powell sits down with Pastor Matt Cason of Saint James United Methodist Church in Atlanta, Georgia, for a deep and heartfelt conversation on the meaning of Easter, the Resurrection, and the power of Jesus Christ’s love.The interview explores:Pastor Matt's personal calling into ministry and spiritual influencesHow Lent shapes our understanding of the ResurrectionWhy the Resurrection is essential to the Christian faithHow to share the Easter story with childrenThe Shroud of Turin and its historical and spiritual relevancePa...
2025-04-1735 minBackstory on the Shroud of TurinWas the Shroud of Turin Really Debunked—or Was the Science Flawed?In this riveting episode of The Backstory on the Shroud of Turin, host Guy Powell interviews veteran journalist and editor William West, author of Riddles of the Shroud and The Shroud Rises as the Carbon Date is Buried. William shares his decades-long journey investigating what he believes is the most profound mystery of all time: the Shroud of Turin.William takes us back to 1980 when he was first intrigued by David Rolfe’s award-winning documentary, The Silent Witness, and brings us through to the recent revelations that the 1988 carbon dating test was not only flawed but deliberately mi...
2025-04-061h 02Backstory on the Shroud of TurinAI, Branding & The Shark BiteIn this episode of The Backstory on Marketing and AI, host Guy Powell interviews Nick Kraus, CEO of Kraus Marketing. Nick is an accomplished entrepreneur and author of The Shark Bite Method, a top-selling book that guides CMOs and marketing directors on how to build powerful digital strategies.Nick opens up about how his agency dove headfirst into AI to stay ahead—using tools like Jasper for content, ChatGPT for admin, and Perplexity for real-time research. He discusses the internal frameworks they’ve built to govern and train their 50-person team in AI use, ensuring all outputs stay...
2025-03-3131 minThe Backstory on Marketing and AIAI, Branding & The Shark BiteIn this episode of The Backstory on Marketing and AI, host Guy Powell interviews Nick Kraus, CEO of Kraus Marketing. Nick is an accomplished entrepreneur and author of The Shark Bite Method, a top-selling book that guides CMOs and marketing directors on how to build powerful digital strategies.Nick opens up about how his agency dove headfirst into AI to stay ahead—using tools like Jasper for content, ChatGPT for admin, and Perplexity for real-time research. He discusses the internal frameworks they’ve built to govern and train their 50-person team in AI use, ensuring all outputs stay...
2025-03-3131 minBackstory on the Shroud of TurinWas This the Real Cause of Jesus’ Death? Shroud of Turin with MalantruccoIn this episode of The Backstory on the Shroud of Turin, host Guy R. Powell interviews theologian and longtime Shroud researcher Alessandro Malantrucco. Alessandro shares his incredible story of following in the footsteps of his father, Dr. Luigi Malantrucco, a prominent radiologist who proposed that Jesus Christ died from hemopericardium—a rupture in the heart—visible through forensic evidence on the Shroud of Turin.Alessandro discusses the scientific, theological, and historical dimensions of the Shroud, including:How medical evidence supports Gospel narrativesThe theory of a Tuesday Last Supper based on Essene calendarsFacial emotion analysis of the Shro...
2025-03-2530 minThe Backstory on Marketing and AIHow Kyle Hamilton Uses AI to Transform Marketing at The Birr AgencyIn this episode of The Backstory on Marketing and AI, host Guy Powell chats with Kyle Hamilton, founder of The Birr Agency, about his unique path from hotelier and international photographer to digital marketing expert and AI advocate.Kyle shares how necessity pushed him to explore AI during a staffing crunch—and how tools like ChatGPT, Claude, and Gemini helped him scale his agency's content output. But Kyle’s real message is about balance. AI can be an incredible asset in marketing, but it’s not a replacement for human creativity, intuition, and connection.He walks...
2025-03-2527 minThe Backstory on Marketing and AIHow Upton Rand Uses AI for Productivity, Marketing & Creative GrowthIn this compelling episode of The Backstory on Marketing and AI, host Guy Powell talks with Upton Rand, founder of Gay Men’s Field Guide, author of Urban Adventures and Gay Campgrounds, and a true innovator in the intersection of creativity, connection, and technology.Upton reveals how AI didn’t just help his business—it became an integral part of it. From launching his books to designing ads, managing Amazon campaigns, and even building his own AI agent named Ember, Upton has harnessed AI to extend his capacity as a solopreneur and creative.You’ll hear abo...
2025-03-2436 minBackstory on the Shroud of TurinThe Shroud of Turin: Scientific Proof of Jesus’ Resurrection?Join Guy Powell as he interviews Pam McCue, a leading Shroud of Turin researcher, in this compelling discussion about the Shroud’s authenticity, scientific mysteries, and historical connections to Jesus Christ’s resurrection. Pam shares her personal journey, insights into the supernatural nature of the Shroud, and why modern science has struggled to explain its origins.In this episode, we cover:✔️ The mystery behind the Shroud’s image formation✔️ The flaws in the 1988 carbon dating results✔️ How the Shroud matches Gospel accounts of Christ’s crucifixion✔️ The impact of the Shroud on Christian...
2025-03-2035 minThe Backstory on Marketing and AIAI and Marketing: How AI-Enabled Market Research is Changing the Game"In this episode of The Backstory on Marketing and AI, host Guy Powell sits down with Andrei Oprisan and Sam Mallikarjunan from Agent.ai to explore how AI-enabled market research is transforming marketing, sales, and customer experience.🔹 How AI is reshaping sales & marketing🔹 The role of AI agents in automation & personalization🔹 Why data is the ultimate differentiator🔹 The future of AI-powered customer interactionsAndrei and Sam share their experiences in AI, including insights on agentic AI, the balance between automation and human touch, and how businesses can stay ahead of the curve...
2025-03-2037 minThe Backstory on Marketing and AIIs AI-Enabled Market Research the Future of E-Commerce and Branding?How is AI revolutionizing marketing and e-commerce? In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Neil Twa, CEO and co-founder of Voltage Holdings, about the impact of AI on brand building, digital advertising, and market research. Neil shares insights on leveraging AI-enabled market research for e-commerce, how AI acts as a force multiplier in product marketing, and the future of AI and marketing in a hyper-personalized consumer world.Neil discusses how AI is transforming everything from product research and listing optimization to ad targeting and content creation. He explains why smaller...
2025-03-0628 minThe Backstory on Marketing and AIHow is AI transforming Marketing? Interview with Jim Matuga and Guy PowellIn this episode of The Backstory on Marketing and AI, Guy Powell interviews Jim Matuga, founder of Interaction Media and creator of Story Maker. They explore how AI is revolutionizing marketing, much like the spreadsheet transformed accounting. Discover how CMOs and marketing leaders can harness AI-driven storytelling and generative AI to enhance brand narratives, automate content creation, and gain a competitive edge.Jim shares his journey of developing Story Maker, a SaaS platform powered by generative AI, designed to help businesses craft compelling brand stories. He also discusses the future of AI in content marketing, video production...
2025-03-0230 min
Marketing AI RadioExploring Analytic AI with Guy Powell: Enhancing Marketing EffectivenessExploring Analytic AI with Guy Powell: Enhancing Marketing Effectiveness In this episode of Marketing AI Radio, host Melissa Reeve is joined by Guy Powell, an expert in leveraging AI for data-driven marketing. They explore the world of analytic AI, discuss the convergence in advertising channels, the use of generative AI, ethical and governance considerations, and challenges for new graduates entering the field of marketing. Guy also shares a healthcare use case demonstrating the impact of AI on marketing effectiveness. 00:00 Introduction to Guy Powell 10:04 Convergence in Advertising Channels 13:42 Mainstream vs. Leading Edge AI Adoption
2025-01-1839 minThe Backstory on Marketing and AIWhat Does the Future Hold for AI in Search and Marketing? With CEO Paris ChildressJoin us in an enlightening discussion with Paris Childress, ex-Google employee and CEO of Hop Online, as he dives deep into the integration of Artificial Intelligence in the marketing landscape alongside our host, Guy Powell. This episode explores the transformative role of AI in enhancing marketing productivity and strategy, especially post-Covid, as businesses face a more recessionary environment.Episode Highlights:Digital Adoption and AI in Marketing: Paris shares how AI has revolutionized tasks like strategy formulation, data analysis, and content production, speeding up these processes while ensuring higher quality outputs.The Power of AI...
2024-12-1234 min
The Kevin Powell PodcastTHE FUNERAL PORTRAIT | The Kevin Powell Podcast | Louder Than Life 2024KP sits down with "The Buc-ee's guy" Lee Jennings of The Funeral Portrait to talk about Buc-ee's, Louder Than Life, their tour with Five Finger Death Punch and more!Smash that like button and subscribe to my channel for more content!Get 10% off your next supplement order with PURUS LABS: https://puruslabs.com/?ref=kxpfitConnect with me! https://linktr.ee/kevinxpowellFollow Gods End ▶ Stream: https://linktr.ee/godsxend ▶ Facebook: https://www.facebook.com/godsxend ▶ Instagram: https://www.instagram.com/godsxendThe Kevin Powell Podcast Channel is available everywhere podcas...
2024-10-0712 min
IndieGameBusiness®Effective Game Marketing Strategies | Guy CostantiniJoin us for an insightful conversation with Guy Costantini, the CEO and co-founder of a new, unannounced studio focused on creating PC and console games. Guy shares his expertise on the critical aspects of marketing your indie game, ensuring it's seen by the right audience without breaking the bank.
We explore the differences between indie, III, AA, and AAA games, as well as the distinctions among mobile, PC, console, and VR platforms. Guy highlights global marketing and publishing opportunities, diving deep into key marketing categories such as market research, brand strategy, creative services, and...
2024-09-271h 03
Surrogacy Mentor #NormalizeSurrogacy PodcastEpisode 69: LGBT Family Building w/ Dr. Guy Ringler of California Fertility PartnersSend us a textJoin Carey Flamer-Powell, Founder and Director of Surrogacy Mentor and Modern Parent Mentor, along with Dr. Guy Ringler of California Fertility Partners.Listen as they discuss:Dr. Ringler's important part in the history of LGBT family building and how he has seen it change over the last 25 years. How we can improve the family building process for LGBTQIA+ individuals.Dr. Ringler's involvement with The Gay Parenting Assistance Program (GPAP).Why inclusion and representation in the family building process is so important.Let's normalize surrogacy through education and open discussion! F...
2024-06-0634 min
Powell Not Found PodcastEp 21 - The Fall Guy Movie Review, and the Yankees are Unsustainable...Yeah...I Don't Think So.Episode 21In this episode, we talk about the new movie The Fall Guy starring Emily Blunt and Ryan Gosling, and then wrap up talking about payroll woes for the New York Yankees. Yeah, I can't believe it either. Timestamps: 00:00 - Show Start02:00 The Fall Guy Review and Initial Thoughts17:27 - Hal Steinbrenner says the Yankees are unsustainable with a payroll over 300 million dollars. https://www.youtube.com/ @powellnotfound https://www.instagram.com/powellnotfoundpodcasthttps://www.tiktok.com/@powellnotfound https://twitter.com/powellnotfoundhttps://www.facebook.co...
2024-05-2635 min
Real SeekersScience, Philosophy & the Shroud (with Guy Powell)
I come on as a guest on Guy Powell's Backstory on the Shroud of Turin Podcast to give a presentation on two philosophical topics; i) The Philosophy of Science & Supernatural Miracles of God & also ii) the Total Irrelevance of the Shroud's Dating.
*** Note: On the latter topic, I finally managed to convince Guy Powell to agree with me- see how that happened :)
RSM Blog = https://realseekerministries.wordpress.com/2024/04/13/shroud-wars-c-14-panel-great-light-studios-interview/
2024-05-151h 13Backstory on the Shroud of TurinHow Can The Shroud of Turin, Enhance Community in India: An Interview With Pastor RajeevTo support this cause go to: https://gofund.me/f0587ae9Pastor Rajeev from India sits down with Guy Powell to explore innovative ways to incorporate the Shroud of Turin into Christian outreach efforts. Pastor Rajeev shares insights from his challenging yet impactful ministry, which focuses on reaching out to illiterate and Hindu communities in areas where churches have faced adversities such as burnings.The discussion centers on how the Shroud of Turin's rich historical and scientific background can be leveraged to enlighten and engage young audiences. Plans are in motion to create a detailed...
2024-05-1318 minReal SeekersCorrecting the C-14 Record: A New Petition (w/ Guy Powell)Attention all members of the Shroud crowd, we need your help! Guy Powell joins me to speak on an important initiative, he is putting out a petition to get signed by all of us Shroud folks in order to demand a retraction or amendment of the 1989 Feb 16 Nature Journal article on the radiocarbon testing/dating of the Shroud which contains deliberate lies, fudged data and proven false conclusions. If possible, Guy is hoping to get as wide of a number of petition signers as possible.
Petition Link:
https://www.change.org/p/retract-or-amend-the-nature-magazine-s-1989-shroud-of-turin-article?utm_medium=custom_url&utm...
2024-04-301h 10The Backstory on Marketing and AIHow is AI Changing the Game in Sales and Marketing Teamwork?Welcome to another exciting episode of The Backstory on Marketing & AI where we sit down with Will Riley, the Director of Revenue Operations at FitzMartin. Known for his innovative approach in bridging the gap between sales and marketing, Will is a master at optimizing operational efficiency and driving significant revenue growth.In this in-depth interview, we uncover the secrets behind Will's success in creating seamless integrations between sales and marketing teams. He shares his expertise in digital marketing programs, revenue operations, demand generation, sales enablement, and customer success initiatives, showcasing his versatility as a leader in today’s...
2024-01-2942 minThe Backstory on Marketing and AIWhat is Artificial General Intelligence? A Sit Down with Aigo Founder Peter VossJoin us in an enlightening conversation with Peter Voss, the pioneering founder of Aigo, as we go into the extraordinary journey of transforming the concept of AI beyond conventional chatbots. Discover the story behind Aigo's inception, where Peter's deep research into the nature of intelligence, reality, and human cognition laid the foundation for a groundbreaking 'intelligent human-like cognitive Brain.' This isn't just any AI - it's an innovative system capable of remembering, learning, understanding context, and adapting to individual users, poised to revolutionize how we interact with technology across industries.Whether you're a tech...
2023-12-2237 minThe Backstory on Marketing and AIDecoding Digital Dominance with Next Net Media's President Marc PickrenHow marketing and technology can grow your brand, sales, and career?In this enlightening episode of The Backstory on Marketing and AI, we are thrilled to welcome Marc Pickren, the dynamic President of Next Net Media. With experience spanning over 25 years in various domains like Fintech, SaaS, and Digital Marketing, Marc is an epitome of entrepreneurial success and innovation. From humble beginnings in a cubicle to overseeing multi-million-dollar projects in large corporations, his journey is nothing short of inspirational. Join us as Marc delves into his unique approach to building and managing...
2023-12-1446 minReal SeekersGuy Powell: Applying the "MRF Approach" to the Shroud (Dale as Guest)I guest starred on Guy Powell's Podcast to go over an illustration of the application of my "MRF Approach" for assessing various Shroud image forming mechanisms.
2023-10-271h 02The Backstory on Marketing and AIThe Entrepreneur's Marketing Strategies with Josh SweeneyWelcome to another enlightening episode of "The Backstory on Marketing" with your host, Guy R. Powell. Today, we're honored to introduce you to our guest, Josh Sweeney.With a long career in marketing for entrepreneurs Josh Sweeney is the CEO of FounderScale, and his journey in the marketing world is truly inspiring. He's become a beacon of innovation, helping entrepreneurs thrive in the digital age. Josh's commitment to assisting small businesses to succeed is awe-inspiring. He's also an inspiring speaker and a cherished resource for all things marketing-related.For any inquiries or to connect with...
2023-09-1333 minThe Backstory on Marketing and AIUnleashing the Power of Narratives in Media Buying with Mary Ann PruittWelcome to a new episode of "The Backstory on Marketing" hosted by Guy R. Powell! Get ready for an in-depth exploration into the dynamic marketing and media buying world as we sit down with Mary Ann Pruitt – a true talent whose insights are bound to inspire you.Mary Ann Pruitt's journey in the media buying landscape spans over two decades, during which she has delivered for all her clients. With a stellar portfolio boasting collaborations with Fortune 500 and agile startups, Mary Ann Pruitt’s expertise is a beacon for professionals seeking to navigate the dynamic marketing and medi...
2023-08-2850 minThe Backstory on Marketing and AIEpisode 30: Transformative Marketing Tactics: Insights with Andy Buyting | TulipMediaGroupWelcome to the next episode of "The Backstory on Marketing" with your host, Guy R. Powell! In this episode, we welcome the ingenious marketing maven Andy Buyting, to our virtual stage. Join us as we dive into the marketing world with Andy, a trailblazer and thought leader. With over two decades of experience, Andy has revolutionized how businesses approach marketing, bringing a unique blend of creativity and strategic prowess. As the founder of a highly successful marketing agency, Andy's passion lies in helping brands forge authentic connections with their audiences, ultimately driving growth and success.Andy Buyting i...
2023-08-2143 min
The Sound of Design with Mark and DanEpisode 9 Why did the other guy get sued? Custom InstallMark and Dan discuss the difference between custom install and folks who connect things. Your "neighbor or brother in law" who are self proclaimed "tech guys" are not professionals and we will get into the differences between the quality of the work. We also talk about a story where someone had bad work done, so bad in fact, he sued the other guy, and won.
2023-08-1545 minThe Sound of Design with Mark and DanEpisode 9 Why did the other guy get sued? Custom InstallMark and Dan discuss the difference between custom install and folks who connect things. Your "neighbor or brother in law" who are self proclaimed "tech guys" are not professionals and we will get into the differences between the quality of the work. We also talk about a story where someone had bad work done, so bad in fact, he sued the other guy, and won.
2023-08-1545 minThe Backstory on Marketing and AIUnveiling the Power of PR: Insights from Mickie KennedyJoin host Guy R. Powell in the next episode of "The Backstory on Marketing" as he welcomes Mickie Kennedy, an experienced PR and Media Outreach expert. Learn valuable tips for impactful PR, crafting compelling press releases, and leveraging digital marketing strategies. Subscribe now and connect on social media to access exclusive content.Tune in for marketing wisdom from Mickie Kennedy on "The Backstory on Marketing" with Guy R. Powell.Stay connected with us:Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketingVisit our website: MarketingMachine.Prorelevant.com
2023-07-3141 minThe Backstory on Marketing and AIData-Driven Marketing: Insights and Strategies with Travis LodolinskiJoin host Guy R. Powell as he explores data-driven marketing strategies with expert guest Travis Lodolinski. Travis, the founder of Trav Media, shares valuable insights on leveraging consumer data, building customer personas, and utilizing data analytics tools effectively.Learn about the role of artificial intelligence and machine learning in marketing and how businesses can gain a competitive edge by harnessing these technologies.Tune in to "The Backstory on Marketing" for fresh perspectives on data-driven marketing and subscribe for engaging content on the latest marketing trends and strategies....
2023-07-1748 minThe Backstory on Marketing and AIEpisode 27: AI and Beyond: Exploring the Future of Marketing with Brian DavidsonIn this episode of "The Backstory on Marketing" with Guy R. Powell, we have the pleasure of hosting Brian Davidson, an experienced marketing professional with over 20 years of expertise. Join us as we explore the importance of Artificial Intelligence (AI) in marketing today. Brian shares valuable insights and real-world examples of successful AI strategies. We also discuss emerging trends like augmented reality and voice search and how brands can stay ahead by embracing innovation. Brian's hands-on experience will inspire and motivate marketers at all levels. Don't miss this interview! Stay connected with us:Follow us on Twitter: @B...
2023-07-0535 minThe Backstory on Marketing and AIStories that Sell: Uncovering the Power of Challenger Marketing with John GumasFor this week’s episode, join host Guy R. Powell on "The Backstory on Marketing" as he interviews experienced challenger marketer John Gumas. In this episode, explore John's extensive career and gain valuable insights into his successful challenger marketing strategies. Discover how he navigated the industry, from his early days in a small agency to founding Gumas Advertising, and learn practical tips for adapting to the ever-changing marketing landscape. During this episode, John Gumas shares valuable tips for marketers and entrepreneurs challenging the market leader. Learn how to navigate the ever-changing marketing landscape, adapt to new technologies, and...
2023-06-1342 minThe Backstory on Marketing and AICharting the Evolution of Marketing: A Conversation with Jeff GreenfieldWelcome to another captivating episode of "The Backstory on Marketing" podcast. In this episode, we have the pleasure of hosting the esteemed marketing expert Jeff Greenfield. Prepare to be inspired as we delve into Jeff's remarkable journey and gain valuable insights from his wealth of experience in the industry. Jeff Greenfield is a seasoned marketer with over two decades of experience under his belt. Throughout his career, he has worked with Fortune 500 companies, leading marketing teams and spearheading successful campaigns. Jeff's expertise lies in digital marketing strategies, brand development, and consumer engagement. His innovative thinking and ability...
2023-05-2249 min
Tiny Little VictoriesGuy's magical mystery tourIn this episode of Tiny Little Victories, I talk with Guy Armitage, author, and CEO of Zealous in London. Guy's first book, Everyone is Creative: Seven Easy Steps to Unlock Your Creativity, comes out on November 21, 2023, and you can pre-order the book now on Amazon.com and other online bookstores. In this episode, we talk about being creative, the challenges of starting a company focused on the arts, and why investors don't have the courage invest in the arts. But it really gets lively when we start talking about the perils of AI, our obsession with ourselves...
2023-05-031h 06
The Backstory on Marketing and AIEpisode 24: Noor Naseer - Basis TechnologiesAbout this Episode: We're joined by marketing pro Noor Naseer to discuss the ins and outs of digital advertising. With years of experience in the industry, Noor has a wealth of knowledge to share about what it takes to create a successful digital marketing campaign.In this discussion, Noor covers everything especially the importance of privacy and targeting in digital advertising. She also shares some valuable tips for that will make certain your digital advertising is successful.Whether you're a seasoned marketer or just starting out in the field, you won't want to miss this...
2023-03-2242 min
The Backstory on Marketing and AIEpisode 23: Michael Bragg - RecteqAbout this Episode: Michael Bragg, a performance marketing management expert, shares his expertise on mastering the art of performance marketing management Michael has helped numerous businesses to build and grow successful brands.In this interview, Michael discusses the key strategies and techniques for building a strong performance marketing infrastructure. He also shares his insights on how to leverage social media and other digital channels to enhance brand visibility and engagement.Whether you're an entrepreneur looking to launch a new brand, or a marketer seeking to enhance your brand's growth, Michael's valuable tips and insights will...
2023-03-2247 minReal SeekersShroud Wars: A New Approach to the Shroud (with Guy Powell)A while back I was interviewed by Guy Powell on his Podcast called the "Backstory on the Shroud of Turin", and this time around, I brought him as a guest onto my show to speak about his new book called "The Only Witness: A History of the Shroud of Turin". Guy takes a rather unique and refreshing approach to sharing knowledge about the Shroud with people on a lay level.
2023-03-211h 07
The Backstory on Marketing and AIEpisode 22 - Brandon Leibowitz - SEO OptimizersAbout this Episode: Boost Your Website's Visibility: Tips to Improve Your Ranking in Google | ChatGPT SEO HelpBrandon Leibowitz talks about Learning how to improve your website's ranking in Google with the latest search engine optimization techniques. Discover the most important issues to consider when optimizing your site for search engines. ChatGPT, the AI language model, can provide helpful tips and insights to help you further improve your SEO strategy and boost your online visibility.Interested in learning more? Check out their website: https://seooptimizers.com/About Brandon Leibowitz: Brandon Leibowitz runs and...
2023-03-0232 min
The Backstory on Marketing and AIEpisode 21: Douwe Bergsma - Piedmont HealthcareAbout this Episode: What does it take to change the brand in healthcare?Douwe Bergsma shares his insights, including information regarding sales marketing, innovation, digital transformation and commercial challenges.Interested in learning more? Check out their website: https://www.piedmont.orgAbout Douwe Bergsma: He joined Piedmont as Chief Marketing Officer in 2020 and leads all the Brand Growth efforts, including communication, physician outreach, marketing and community education. Piedmont is a $6.5 Billion not-for-profit system that is empowering Georgians by leading the change in health care through 37.000 employees and 3000 Piedmont Clinic members who serve 3.4 million...
2023-02-1555 min
The Conference Room with Simon LaderEpisode 86 - Demystifying Your Marketing Strategy - its all in the numbers! with Guy PowellIn this week’s episode, Guy Powell, a video marketing strategist, shares how to make videos quick, simple, and impactful to scaling a business.
KEY TAKEAWAYS FROM THIS EPISODE:
Consistency of activity and consistency in tracking.
How do customers end up buying from you
How to know when to shift your marketing investment
Consumer purchase behavior, consumer media consumption behavior, and consumer media response behavior
Targeting your ads is a matter of cost.
THIS WEEK'S GUEST
Guy Powell, the founder of ProRelevant Marketing Solutions, works with medium and large com...
2023-01-1042 min
The Backstory on Marketing and AIEpisode 20: Laura Patterson - VisionEdge Marketing, Inc.About this Episode: What are the latest findings from the Marketing Performance Management Benchmark Study? (Published in the Journal of Applied Marketing Analytics)Laura Patterson shares her insights, including information regarding measurement, dashboards, culture, and more. Interested in learning more? Check out the following study: VisionEdge Marketing and the University of Texas at Dallas (Link to document below.)About Laura Patterson: If you're looking for a practical, no-nonsense, proven approach to accelerate growth, create value, and improve performance, then you've connected with the right person. Laura Patterson is a recognized and trusted authority f...
2022-12-2052 min
The Backstory on Marketing and AIEpisode 19: Andrea Pass, Andrea Pass Public RelationsAbout this Episode: Do you know the similarities and differences between advertising and public relations? On this episode of The Backstory on Marketing, Guy Powell sits down with Andrea Pass, Owner of Andrea Pass Public Relations. As a public relations expert, Andrea Pass speaks on her experience in the PR field. She and Guy discuss the similarities and differences between advertising and PR and how both fields complement and play off of one another. About Andrea Pass: Andrea Pass creates and implements public relations campaigns in a wide range of categories, including consumer products, lifestyle, business to...
2022-11-1445 min
The Mike Wagner ShowFounder of ProRelevant Marketing Solutions Guy Powell is my very special guest!Founder of ProRelevant Marketing Solutions Guy Powell talks about his new book “The Post-COVID Marketing Machine: Prepare Your Time To Win” addressing the new rules of marketing to survive and thrive in the post-COVID marketing world! Guy is a global thought leader in marketing, strategy and ROI and provides marketers with strategic tools and tactics to continually improve their marketing and exceed company sales, build marketing machines and helps marketers makes better decisions to deliver more revenue, profit and market share! Check out his latest book on Amazon and other retailers and www.guypowell.comtoday! #guypowell #prorelevantmarketingsolutions #thepostcovidmarketingmachine #author #mark...
2022-11-0743 minThe Mike Wagner ShowFounder of ProRelevant Marketing Solutions Guy Powell is my very special guest!Founder of ProRelevant Marketing Solutions Guy Powell talks about his new book “The Post-COVID Marketing Machine: Prepare Your Time To Win” addressing the new rules of marketing to survive and thrive in the post-COVID marketing world! Guy is a global thought leader in marketing, strategy and ROI and provides marketers with strategic tools and tactics to continually improve their marketing and exceed company sales, build marketing machines and helps marketers makes better decisions to deliver more revenue, profit and market share! Check out his latest book on Amazon and other retailers and www.guypowell.comtoday! #guypowell #prorelevantmarketingsolutions #thepostcovidmarketingmachine #author #mark...
2022-11-0738 min
The Mike Wagner ShowFounder of ProRelevant Marketing Solutions Guy Powell is my very special guest!Founder of ProRelevant Marketing Solutions Guy Powell talks about his new book “The Post-COVID Marketing Machine: Prepare Your Time To Win” addressing the new rules of marketing to survive and thrive in the post-COVID marketing world! Guy is a global thought leader in marketing, strategy and ROI and provides marketers with strategic tools and tactics to continually improve their marketing and exceed company sales, build marketing machines and helps marketers makes better decisions to deliver more revenue, profit and market share! Check out his latest book on Amazon and other retailers and www.guypowell.com today! #guypowell #prorelevantmarketingsolutions #thepostcovidmarketingmachine #author #mark...
2022-11-0743 min
The Backstory on Marketing and AIEpisode 18: Lauren Abernethy - Marketing an ExperienceAbout This Episode: Guy Powell sits down with Lauren Abernethy, Vice President, Marketing of Braves Development Company. They discuss marketing an experience versus marketing a product or brand. Responsible for the creation and implementation of the strategic marketing direction of The Battery Atlanta, Lauren has excellent insight into property marketing and marketing experiences. What are the benefits of marketing an experience as opposed to a product? What are the challenges? About Lauren Abernethy:Lauren Abernethy is the Vice President, Marketing of Braves Development Company with the Atlanta Braves. She is responsible f...
2022-10-2540 min
Not in a Huff with Jackson Huff#111- Guy Powell: Jesus' Burial Shroud and a Market Strategy? Author Explains BothWhat does the Shroud of Turin and Post-COVID Marketing have in common? Well at least one thing and the is Guy Powell my guest this week. Mr. Powell is a long time leader and author in the marketing world who many years ago developed an interest in all things history. This passion developed into a interest in another "passion" the Passion of the Christ where he begin studying the Shroud of Turin which (with a lot of controversy and skeptics) is thought to be the burial shroud (cloth) that Jesus was wrapped in after his crucifixion. We talk all...
2022-10-1946 minReal SeekersShroud Wars- Interview with Guy Powell (Dale Guest Stars on His Podcast)In this special episode, I'm a guest on Guy Powell's great Shroud podcast, "The Backstory on the Shroud of Turin", to discuss some of my more unique ideas related to studying the Shroud and its evidence for the truth of Jesus as our Lord and Saviour. We first get into my notion of how to identify miracles in general using intelliegent design and Bill Dembski's "Specfied complexity" criteria in my "Minimal Relevant Features" appraoch to studying the Shroud of Turin. We also discuss my rather unique and controversial notion that the dating of the Shroud as either medieval or fi...
2022-10-161h 36
The Backstory on Marketing and AIEpisode 17: Atiba de Souza - The Content SupermanAbout This Episode: CEO of Client Attraction Pros sits down with Guy to discuss his backstory on marketing, and his specialty: content. He explains how essential video content has become. Atiba touches on how valuable video content has become in regards to SEO, especially in a post-COVID world. He expresses the importance of understanding the customer's purchase journey. What are people Googling? How do you use SEO to market your brand? Check out this episode to understand the impact content (specifically video content) and SEO has on your brand and business.About Atiba d...
2022-10-1353 minPassage to ProfitPost-Covid Marketing Strategies with Guy Powell, 10-09-2022This episode of The Passage to Profit Show features Guy Powell from ProRelevant, Christian Seale from Vitruvia and Niki Brown, founder of IGNITE Summit.
Guy Powell founded ProRelevant in 2002, a marketing firm that works with major brands to provide bespoke analytics, consulting services, and training to help them maximize their return on marketing investment. ProRelevant combines advanced analytics with consumer purchase behavior to deliver answers to grow sales, profits and the brand, helping clients identify and connect each marketing dollar spent to its impact on generating incremental sales and ROI. The firm follows a rigorous proprietary data framework to...
2022-10-1000 minPassage to ProfitPost-Covid Marketing Strategies with Guy Powell, 10-09-2022This episode of The Passage to Profit Show features Guy Powell from ProRelevant, Christian Seale from Vitruvia and Niki Brown, founder of IGNITE Summit.
Guy Powell founded ProRelevant in 2002, a marketing firm that works with major brands to provide bespoke analytics, consulting services, and training to help them maximize their return on marketing investment. ProRelevant combines advanced analytics with consumer purchase behavior to deliver answers to grow sales, profits and the brand, helping clients identify and connect each marketing dollar spent to its impact on generating incremental sales and ROI. The firm follows a rigorous proprietary data framework to ensure the...
2022-10-1000 min
Passage to Profit Show - Road to EntrepreneurshipPost-Covid Marketing Strategies with Guy Powell, 10-09-2022This episode of The Passage to Profit Show features Guy Powell from ProRelevant, Christian Seale from Vitruvia and Niki Brown, founder of IGNITE Summit.
Guy Powell founded ProRelevant in 2002, a marketing firm that works with major brands to provide bespoke analytics, consulting services, and training to help them maximize their return on marketing investment. ProRelevant combines advanced analytics with consumer purchase behavior to deliver answers to grow sales, profits and the brand, helping clients identify and connect each marketing dollar spent to its impact on generating incremental sales and ROI. The firm follows a rigorous prop...
2022-10-1053 min
Tech Pro Unicorn PodcastAuthor of The Marketing Machine Guy Powell Explains Shifts Post CovidSend us a textGuy Powell is a global thought leader in marketing strategy and ROI. He provides marketers with the strategies, tools, and tactics to continuously improve their marketing ROI and exceed their company’s sales and profit goals. He helps them build marketing machines to properly organize and collect their marketing data, connect marketing activities to sales, structure their operations for continuous improvement and make fact-based, strategic and tactical marketing decisions.Fellow podcast host of: The Backstory on Marketinghttps://marketingmachine.prorelevant.com/Guy and Michael discuss what shifted du...
2022-09-2144 min
The Backstory on Marketing and AIEpisode 16: David Gerson - Seizing New Opportunities in a Post-COVID Marketing WorldAbout This Episode: On this episode of The Backstory on Marketing, Guy Powell sits down with David Gerson, Director of Marketing at TK Elevator. They discuss how the COVID-19 Pandemic induced technological transformation, influenced our culture, and changed the customer experience journey. David and Guy talk about how these shifts both challenge and create new opportunities for companies and marketing professionals, and how marketers can overcome these challenges and present the value of their initiatives to their peers and superiors. David speaks on current trends, such as TikTok and Customer Self Service. He speaks on th...
2022-09-2143 min
The Second Half PodcastEp 170: It was never about state's rights, Trump goes full Sopranos, no curly fries for the Pillow Guy, a Q-nut drinks all the kool-aid, 40 new Jan 6 subpoenas, GOP voter fraud in NY, & my NFL picks.Ep 170: It was never about state's rights, Trump goes full Sopranos, no curly fries for the Pillow Guy, a Q-nut drinks all the kool-aid, 40 new Jan 6 subpoenas, GOP voter fraud in NY, & my NFL picks.
2022-09-161h 04
The Backstory on Marketing and AIEpisode 15: Jo Ann Herold - CMO, Strategic Advisor, Adjunct Marketing ProfessorAbout this Episode: On this episode of The Backstory on Marketing, Guy interviews Jo Ann Herold, CMO, Strategic Advisor, Adjunct Marketing Professor, Amazon Bestselling Author, and speaker. They discuss her backstory on marketing, the role empathy plays in leadership, overcoming perfectionism, and the importance of community involvement to your career and personal life. About Jo Ann Herold: Jo Ann is a purpose-driven executive and brings more than 25 years of marketing expertise for iconic brands. She served as the CMO for The Honey Baked Ham Company, LLC twice. Prior she was CMO for Interface, Inc., VP of Brand...
2022-09-0743 min
The Backstory on Marketing and AIEpisode 14: Sharon Goldmacher - Digital Marketing is the FutureAbout this Episode: In this episode of The Backstory on Marketing, Sharon Goldmacher expresses her insights regarding the future of digital marketing. She gives valuable information about The Metaverse, challenges marketers and public relations professionals face today, and the concept of combining traditional marketing with digital marketing.About Sharon Goldmacher: Sharon Goldmacher is a seasoned digital marketing and public relations expert with 35 of years of experience in solving marketing challenges for a range of clients in industries from real estate, technology, CIDs, professional services, food and beverage, entertainment, sports and more.Founded in 1992, c21 has...
2022-08-2247 min
The Backstory on Marketing and AIEpisode 13: Kevin Hanegan - The Evolution of Data Literacy in a World of ChangeAbout this Episode: Learn the value of soft skills in a complex data-driven world in this episode of The Backstory on Marketing with Kevin Hanegan.About Kevin Hanegan: Kevin is a senior leader who likes to use data and analytics to transform, innovate, and continuously improve organizations to make them the best they can be. His passion is the intersection of business, technology, learning, and psychology. Kevin believes the world is constantly evolving and that we should always be evolving and improving ourselves in business and in our personal life. Through many years of working in a...
2022-08-0136 min
Health DeclassifiedGuy Powell - The Marketing Machine Model - EP 178Guy Powell - Founder of ProRelevant and author of books on marketing, talks to Peter and Kathleen about his Marketing Machine model for analyzing market success. He explores post-Covid marketing trends and insights on the secrets of success. https://prorelevant.com
The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com peter@theyakkingshow.com
https://karytechsolutions.com kathleen@theyakkingshow.com
Timeline 02:55 Marketing ROI
04:53 Statistics and Success
06:25 Short-term vs long-term outlook 1
0:10 Marketing goods with lo...
2022-07-2732 min
The Backstory on Marketing and AIEpisode 12: Teresa Caro - Transformational Leadership in MarketingPassionate about how new media and technologies create opportunities for brands and impact the overall customer experience, Teresa is a sought-after thought leader. Both an author and speaker, Teresa has been quoted in leading publications like Harvard Business Review, USA Today, NPR, and Forbes on how businesses can succeed in our evolving digital marketplace. She speaks at numerous marketing events, including CMOUS, Mediapost, and AdTech. Her work has been recognized by leading awards such as Cannes Lions, Clio Awards, One Show, Effie Awards, and Radio Mercury. Teresa worked with leading Publicis Groupe agencies such as Razorfish and Moxie before j...
2022-07-1851 min
The Backstory on Marketing and AIEpisode 11: Joe Koufman - Chemistry in Marketing MatchmakingAbout Joe:Joe Koufman is responsible for introducing three married couples and countless business relationships. In early 2014, he parlayed his passion for connecting people with his deep relationships with marketers and agencies to build the marketing matchmaker service, Setup. Before becoming an entrepreneur, Joe spent six years leading business development and marketing for Engauge. As Senior Vice President of Business Development and Marketing there, he helped the agency build new relationships with high-profile clients like Cisco Systems, Newell Brands, AMC Theatres, Hanesbrands, and Hershey’s. Joe serves on the board of directors of the American Marketing Association (AM...
2022-07-0544 min
The Backstory on Marketing and AIEpisode 10: Nick Schittone - Building a Spirit of Co-creationAbout Nick:Nick Schittone started his career in the music business, working for artist management companies responsible for artist relationships including Duran Duran and John (Cougar) Mellencamp, among other notable artists. From there, he joined a college television network start-up (CTN) as the Director of Programming where he worked with music labels, ESPN, Glamour Magazine, and History Channel to develop custom programming designed for young adults. Nick then joined the marketing agency, Hothouse, 18 years ago to serve as the VP of Business Development focusing on client relationships. Since joining Hothouse, Nick has developed successful, long-term client relationships that...
2022-06-2037 min
The Backstory on Marketing and AIEpisode 9: Josh Cherfoli. Georgia AquariumAbout Josh:Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, directs all marketing, advertising, and interactive efforts for Georgia Aquarium. His responsibilities include the development and execution of all websites, digital properties, mobile apps, and digital media environments which are designed to cultivate the highest quality user experience. Josh brings a creative, results-oriented marketing approach in support of Georgia Aquarium. He has a solid record for driving integrated and award-winning marketing campaigns. He is proud of taking home awards from EFFIE, Webby, MAXX, Digital Edge 50, and others over his 20-plus years of t...
2022-06-0645 min
The Backstory on Marketing and AIEpisode 8: Tia Cummings-Hopkins, Brand Value & Measuring DEIAbout Tia:Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. Currently, she serves as the SVP, Global Brand Marketing Lead for Square. Prior to her career in brand marketing, she had varied experiences in corporate philanthropy, manufacturing operations, and product development. Tia has a B.S. in chemical engineering from Hampton University and an MBA from Purdue University. In her free time, she enjoys volunteering, traveling, reading, and spending time with family and friends. Tia discusses the value of the b...
2022-05-2337 min
The Backstory on Marketing and AIEpisode 7: Natasha Davis, Impact Branding ConsultingAbout Natasha:Over the past 15 years, Natasha has coached and consulted hundreds of executives and companies on using the power of agility for profitable brand positioning. She is affectionately referred to as “The Chief Visionary” by her clients and business community. Natasha developed and launched the predictive model CRM tool for consultants, The Profit Enhancer Analysis, in 2019. She was awarded The Lifetime Achievement Award by President Barack Obama in 2016 & appointed as the State of Georgia Small Business Economic Development Leadership Committee member by the National Small Business Association (NSBA) in 2019. She is a publ...
2022-05-0956 min
The Backstory on Marketing and AIEpisode 6: Angela Cannon, UP Faith & FamilyAbout Angela:As Vice President/Channel Manager, Angela Cannon is responsible for management oversight of the subscription video-on-demand service, UP Faith & Family – a leading destination for Uplifting Entertainment. Previously, Angela was VP, National Accounts, Content Distribution and Marketing, where she managed international program sales, distribution, and CDM-focused marketing efforts for ASPiRE, UPtv, and UP Faith & Family. One of Cannon’s most notable accomplishments was being tasked with launching Earvin “Magic” Johnson’s ASPiRE on June 27, 2012. Along with her career in entertainment, Cannon has been the recipient of the Cynopsis Best of the Best New & Noteworth...
2022-04-2545 min
The Backstory on Marketing and AIEpisode 5: Cristina Porter, Mohawk Ind.About Cristina:Cristina Porter is an experienced marketer that has worked across a wide variety of industries, including flooring, telecommunications, consumer electronics, agriculture, and building materials. She is passionate about branding and digital marketing and loves learning new things. Originally from Mexico, Cristina has lived in Georgia for the past 10 years and she's still looking for the perfect taco in the state. Guy and Cristina discuss the evolution of digital marketing, the mysterious metaverse, and the challenges of the great resignation in this episode of The Backstory on Marketing.Links: Mohawk Web...
2022-04-1249 min