Shows
Formula Indie AmericaFormula Indie America 16.10.2023Adam Spry – Rotten Mausoleum Aminta Skye – CanyonAnnie Leppert – SneakyBankston – noose BAYWUD – Stand By YouBen Kelly – SensesBetterthief - Brufen EffectBraden Rozman – curiousCandy Riot – Blood On The Moon Daniel Herr – UnkissedEmpty Flask – One of a KindEric Cohen – Live For ChristGiu – Lover's HighGreyware – CanopyHifidriveby – Your Boyfriend Jackson Reed and The Silverbirds – In My HeadJeff Eager – The One Jennasen – Velvet Twilight...2023-10-163h 03
The Crate and CrowbarEpisode 420: Don’t Mind My Abominable Horde of DarknessJamie, Tom S and Marsh emerge from a morass of pod-opposites to deliver belated takes on Not E3, chicken sandwiches, grimdark clicker game Diablo IV and the latest season of Chess.
Nick Cage has been turned into Dead by Daylight DLC
Assassin’s Creed: Mirage
Starfield
Citizen Sleeper 2
Star Wars: Outlaws
Baby Steps
Kunitsu-Gami: Path Of The Goddess
South of Midnight
World of Horror
Jusant
Cocoon
Oxenfree 2
Fable
Lies of P
Embracer Group are excited to close down the studios they just bought so they can refocus on milking Lord of the Rings.
Diablo IV
Chess links! Main si...2023-06-231h 23
The Customer Acquisition ExperienceE24 - Andres Glusman | How To Run AB Tests like an OGIn this interview, we have a chat with a customer acquisition expert who has been involved with startups since the late 1990s. He shares his experiences from the early days of online advertising, where getting access to data and analyzing it was a very manual and time-consuming process. He then talks about his time at Meetup.com, where he helped launch the company and made its first $14 of revenue. He eventually went on to start his own company, Do What Works, which aims to help businesses optimize their online customer acquisition strategies by leveraging data and experiments....2023-05-1022 min
The Customer Acquisition ExperienceE23 - Efrat Fenigson | A CMO's Guide to Crisis NavigationEfrat Fenigson is a Marketing & personal branding expert, recently evolved into a Citizen Journalist when the void left by the mainstream media censorship and silencing of dissenting voices became too big to bear. Efrat is a co-founder of G-CMO Forum, a community of Israel’s top CMOs from global companies, and during her career, she served as CMO & Marketing lead of companies such as Mindspace, Airobotics, Viaccess-Orca and more. Efrat was featured as one of Israel’s 2022 top tech leaders by The Wall Street Journal, one of StartIsrael’s 2021 most promising marketing leaders focused on social i...2023-05-0442 min
The Customer Acquisition ExperienceE22 - Eve Mamane | Building a Go-To-Market Plan from ScratchIn this episode, I get to speak with Eve Mamane. Eve is an ex-Googler and an experienced marketer who got to work with amazing companies such Fiverr, Upright and Mixtiles.She is now the Co-Founder and CRO of a new startup - Agave Health, which develops comprehensive care for adult ADHD.Where to reach our guest:LinkedIn : https://www.linkedin.com/in/eve-lise-mamane-79b94954/Website: https://www.agavehealth.com/(Company)Valuable Takeaways:As an outside marketing consultant, look at the raw data for at least one y...2023-04-0422 min
The Customer Acquisition ExperienceE21 - Ilan Missulawin | Show value early to the people who have intentIn this episode, I get to speak with Ilan Missulawin. Ilan is the founder of Clicksease (acquired by Cheq) and LiteSite, a marketing expert, and a coffee lover.He is now helping other startups and mature companies move from enterprise sales to a more automated, intent-based, zero-touch model. He is also married to Liat and is the father of Daniella and Adam, living a digital nomad lifestyle in Thailand.Where to reach our guest:LinkedIn : linkedin.com/in/missulawinWebsite: https://litesite.com/ (Company)Valuable Takeaways:Go...2023-03-2030 min
The Customer Acquisition ExperienceE20 - Sivan Michaeli Roimi | Tailor value based call to actions to the pain points of your audienceIn this episode, I get to speak with Sivan Michaeli-Roimi. Sivan is the VP of Marketing at Staircase AI. She is a highly analytical business leader with a positive mindset and a strong aptitude for technology. Her passion for exceeding growth targets is evident in her track record of success in developing go-to-market strategies, inbound and outbound marketing programs, product marketing, and demand generation.With over a decade of experience in the B2B SaaS industry, Sivan has made significant strides from her beginnings in application security and developer apps to her current role in t...2023-03-0819 min
The Customer Acquisition ExperienceE19 - Ari Lahat | Optimizing for Efficiency in 2023: How Did We Triple Conversions While Lowering CPA By 58%?In this episode, I get to speak with Ari Lahat. Ari Lahat is a passionate and experienced PPC Manager. He has worked with a variety of clients, from small start-ups to large corporations, in order to create successful PPC campaigns that generate leads and sales. Ari quickly realized that he had a natural talent for managing PPC campaigns, and he decided to pursue a career in this field. Ari has worked with numerous companies to develop successful PPC strategies and campaigns. He has a deep understanding of the complexities of PPC, and is skilled at fi...2023-01-1923 min
The Customer Acquisition ExperienceE17 - Jay Gibb | Build contact list and scale word-of-mouth marketingIn this episode, I get to speak with Jay Gibb. He is the Founder of CloudSponge, Partner at Arizona Bay.Jay is a Technical leader with deep entrepreneurial experience as a developer, consultant, founder, and partner. Particularly interested in very early-stage, web-based startups with a focus on product design and development. His specialties are Software development management, product design, software architecture, process definition, and execution.Basically, they built an infrastructure that was connected with Gmail contacts, Yahoo contacts, AOL contacts, and Hotmail and live Windows Live and MSN. And basically, all the different places where...2022-07-1325 min
The Customer Acquisition ExperienceE16 - Brian Walker | Build awareness and generate leads for B2B SaaSIn this episode, I get to speak with Brian Walker. He is the President of Statwax, a Digital Growth Partner for Higher Ed and B2B/SaaS.Statwax is a digital growth partner delivering higher revenue and better returns to B2B, SaaS & Higher Ed clients. Brian oversees strategy and growth across all agency services - paid advertising, SEO, data-as-a-service, and performance creative.Its mission as an agency is simple, yet impactful: to be the most trusted digital growth partner in B2B, SaaS, higher ed, and more. This means being the rare partner who d...2022-06-3035 min
The Customer Acquisition ExperienceE15 - Noa Weinpress | On-demand marketing managementIn this episode, I get to speak with Noa Weinpress. She is the Founder of Noa Weinpress Marketing. With over 15 years of experience in marketing and strategy, Her goal is to help businesses grow. She has vast experience working with international and local brands, B2C and B2B.As a Digital and Marketing Expert, She offers her clients 360 treatment in all aspects of marketing and advertising with an emphasis on managing digital campaigns - Google, Facebook, Instagram, LinkedIn, Taboola / Outbrain, and Twitter. Where to reach our guest:LinkedIn : linkedin.com/in...2022-05-2634 min
The Customer Acquisition ExperienceEP14 - Jeff Fulkerson | Create attention-grabbing professional websitesIn this episode, I get to speak with Jeff Fulkerson. He is helping Business Owners Thrive in Today's Digital Economy with High-Quality Web Design, Results-Driven SEO, and Performance-Based Ad Management.He is also the Founder of FroBro Web Technologies. They create attention-grabbing professional websites for business owners who want to find more customers online. But web design is just the beginning: we also offer blazing-fast reliable hosting & maintenance, SEO, lead generation, ad management, and payment processing services.If you are new to the online world, they can bring your traditional business into the 21st century. I...2022-05-1120 min
The Customer Acquisition ExperienceE13 - Ben Lerner | Automate your marketing processes to increase productivity and efficiencyIn this episode, I get to speak with Ben Lerner. He is a marketing automation consultant who helps companies such as Fiverr, Sproutt, BeyondMinds, VIMEO, HEREMobility, and many other small startups ramp up their marketing automation, producing big (and scalable) results.His company is a tech-focused marketing consultancy that helps businesses grow, using the latest emerging tools, and their industry experience to impact your business' bottom line.Whether you're a manager looking to build your business, a marketing manager under pressure to deliver quality leads, or a sales director with a lead-hungry sales team, they...2022-04-2726 min
The Customer Acquisition ExperienceE12 - Shawn O'Neill | Deliver better user experience with a faster websiteIn this episode, I get to speak with Shawn O'Neill. He is the Founder at SpeedSense Web Performance. Shawn is also an entrepreneurial technology leader. He obsesses over smoothing the interaction between people and their goals, through eliminating friction in human: digital interfaces.He helps companies with people, processes, and product challenges. He has an Engineering background and has a share of wins and losses along the journey. He excels at helping business leaders tune their software teams, development lifecycles, and product offering.He solves hard problems, asks hard questions, makes things, and has fun...2022-04-0624 min
The Customer Acquisition ExperienceOr Tomer | Manage an effective customer success process to increase product adoptionIn this episode, I speak with Or Tomer, Pepperi's Director of Customer Success.Or explains what the customer success function in a company does, how to perform it well, and how to quantify its impact.According to him, the customer success manager is responsible for listening to client needs and translating them into action. Building a robust process will almost always result in effective adoption, expansion, and a long-term pleased customer.Where to reach our guest:LinkedIn : linkedin.com/in/ortomerWebsite: https://www.pepperi.com/ 2022-03-2330 min
The One Big Tip Podcast with Jeff MendelsonE214 - Give Them A Reason to Believe: Guy Rozman’s Magic Formula for Killer Ad Copy | with Guy RozmanFounder of Mediaflowzz, Guy Rozman, is a digital marketing expert that works with eCommerce brands and tech startups. Guy’s expertise is helping businesses increase their ROI and customer acquisition utilizing his 3 step formula. Guy is also a successful Podcast host at the Customer Acquisition Experience, where he and guests discuss tactics, tools, and frameworks on increasing customer engagement and ROI. Listen as Guy shares his strategy on the One Big Tip podcast. Guy Rozman of Mediaflowzz knows how to grow and scale your company with his no-fail, 3 step formula. With a career that began in the Isr...2022-03-1528 min
The Customer Acquisition ExperienceElad Levy I Punch above your weight for rapid organic growth and brand recognitionIn this episode, I talk with Elad Levy.He's a seasoned marketing executive with a keen interest in marketing technologies and extensive knowledge of SEO, marketing automation, content marketing, and much more.He is now the new VP of marketing at Loox after leading the incredible growth at Fixel, where he was in charge of everything related to Product, Marketing, and Sales.Where to reach our guest:LinkedIn : linkedin.com/in/eladlevyWebsite: https://logiq.com/ Valuable Takeaways:Create intentional friction in the product to create a...2022-03-1026 min
Predictable B2B SuccessHow to triple your revenue via powerful paid advertising campaignsGuy Rozman is an online advertising professional and for over 10 years, I have been working with some of Israel's fastest-growing startups like Fiverr, Yotpo, and Outbrain leading them to do just one thing--grow their revenues with high-impact digital advertising campaigns.
He has recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. He and his team get excited about nerdy, cutting-edge digital advertising tech.
In this episode, he shares his experiences to show us how we can triple our revenues via powerful highly targeted paid advertising campaigns. Insights he s...2022-03-0153 min
The Customer Acquisition ExperienceYoel Israel | Boost B2B success through lead generation and influencer marketingIn this episode, I get to speak with Yoel Israel. Yoel have two passions: 1) Helping others and 2) LinkedIn Lead Generation. He used his analytical and digital marketing experience to help startups scale and large companies rapidly expand. He place a strong focus on proactive customer service and long-term sustainable results - using unique and progressive marketing methods.Are you not getting enough market-qualified leads? Are sales complaining that your leads are poor in quality and not market qualified? Are sales not following up on leads? He has solved this challenge.His team helps businesses & startups...2022-02-2225 min
The Customer Acquisition ExperienceLinda Bustos | Identifying customer needs and use tailored messaging to increase conversion rateIn this episode, I get to speak with Linda Bustos. Linda has been evangelizing all things eCommerce since 2007. She was the former author of the Get Elastic Ecommerce Blog, author of book-blog Ecommerce Illustrated. and the Co-founder of Edgacent Ecommerce Advisors. Linda is now the Director of Ecommerce in CorporateGift.com. It is a gifting marketplace with thousands of customizable promotional items and high-end gifts from famous brands. It's also a feature-rich gifting solution -- that integrates with CRM to automate and scale gifting for Sales, Marketing, HR, and Customer Success teams.Where to reach ou...2022-02-0918 min
The Customer Acquisition ExperienceDouglas Baltman | Product marketing using social proofIn this episode, I get to speak with Doug Baltman. Doug is VP of business at Varos, a startup that benchmarks digital marketing KPIs in real-time for eCommerce companies. Before that, he was a product manager at Booking.com and Yotpo and ran product marketing at Yotpo. Where to reach our Guest : LinkedIn : linkedin.com/in/dougeb6Website: https://varos.io/ (Company Website)Valuable Takeaways :Deal with uncertainty in your marketing by having market benchmarks.Get early feedback from your us...2022-01-2618 min
The Customer Acquisition ExperienceAron Skversky | Do the leg work when optimizing your PPC campaignsIn this episode, I get to speak with Aron Skversky. Aron and I worked together ages ago in K Logic, where we helped companies like Outbrain, Cloudinary, & Datorama make their PPC dreams come true.Since then, Aron has worked in-house and at agencies, building marketing strategies and executing upon them for some of the top B2B startups in Israel.Aron is currently the Director of Acquisition at Pentera, a successful cybersecurity company that gives companies the ability to automatically validate that all their security controls are working properly. Aaron is responsible for ensuring that...2022-01-1232 min
The Customer Acquisition ExperienceItai Varochik | Planning for a new B2B SaaS product launchIn this episode, I get to speak with Itai Varochik. He has led marketing activities for B2B and B2C companies from conceptualization to business expansion with tons of joy and proven success.As a growth marketer at Spark Beyond he works on an AI-powered Problem Solving Platform that offers an unprecedented capacity to empower organizations to shape their future, rather than just predict it.Where to reach our Guest : LinkedIn : linkedin.com/in/itaivarochikWebsite: sparkbeyond.com/(Company Website)Valuable Takeaways :It is a challenge to f...2021-12-2922 min
The Customer Acquisition ExperienceAdam Ehrlich | Develop a strong messaging foundationIn this episode, I get to speak with Adam Ehrlich. Adam has been working in the Israeli hi-tech ecosystem for over 15 years now and has tried his hand at nearly every racket in the marketing domain. From content writing to marketing operations, branding, paid performance, event management, and everything in-between, He would say He is well-qualified to call himself a "seasoned marketing executive".Where to reach our Guest : LinkedIn : linkedin.com/in/adam-ehrlich-ba147617Website : https://tipalti.com/Facebook : https://www.facebook.com/Tipalti/Instagram : https://www.instagram.com/tipalti/2021-12-2223 min
The Customer Acquisition ExperienceJustin Butlion | Use data to improve business performanceUse data to improve business performanceJustin Butlion founded a number of businesses including Feedio (https://www.feedio.co), ProjectBI (https://www.projectbi.net), and iTech Asia.In his last day job as the Director of Business Performance at Yotpo, he was responsible for building the company's Business Performance Team. Before he left, he managed a team of 5 business analysts that provided BI services to over 60 stakeholders in the organization across marketing, sales, product, CS, and Finance.Today, he’s helping numerous companies tackle their biggest data-related challenges while building Feedio, iT...2021-12-1644 min
The Customer Acquisition ExperienceEran Abramson | Simplify your message so my mom can understandIn this episode, I get to speak with Eran Abramson. Eran is a hands-on creative marketer with over 15 years of marketing experience and is the founder of TheProductive.me. He works directly with startup founders and relevant stakeholders, helping them convey their message in a clearer way to deliver the value better and faster, making their effort much more efficient and effective.Where to reach our Guest:LinkedIn : linkedin.com/in/abramsonWebsite: theproductive.me/(Company Website)Twitter: eranabramsonValuable Takeaways:Eran shared about the different big parts...2021-12-0224 minThe Customer Acquisition ExperienceGuy Rozman | IntroductionWelcome to the Customer Acquisition Experience with Guy Rozman This is the show where top digital marketers share proven tactics, tools, and frameworks that will help you acquire more customers and grow your business.Let’s Start Scaling!If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation. 2021-11-2903 min
Talking with the ExpertsEP #226 Guy Rozman - Pay Per Click AdsPPC ads are a fast, measurable, and scalable way to drive business growth, but it is also very easy to spend money without getting any results.
I'm an online advertising professional and for over 10 years, I have been working with tech companies like Fiverr, Yotpo, and Outbrain on growing their revenues with high-impact digital advertising campaigns.
I've recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. We get excited about nerdy, cutting-edge digital advertising tech. Words like targeting, lookalikes, messaging, A/B testing, and creative design get us out of the bed in...2021-11-1730 min
Talking with the ExpertsEP #226 Guy Rozman - Pay Per Click AdsPPC ads are a fast, measurable, and scalable way to drive business growth, but it is also very easy to spend money without getting any results. I'm an online advertising professional and for over 10 years, I have been working with tech companies like Fiverr, Yotpo, and Outbrain on growing their revenues with high-impact digital advertising campaigns. I've recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. We get excited about nerdy, cutting-edge digital advertising tech. Words like targeting, lookalikes, messaging, A/B testing, and creative design get us out of the bed in...2021-11-1730 min