Shows
The Newcomers Podcast 🎙️E55: Gwen Lafage thinks we underestimate how culture influences usHello, I'd really like to grow this email list. If you enjoy this newsletter, it would mean the world to Jola and I if you encouraged one friend/fellow immigrant/colleague to subscribe…Very likely, the the only thing you will get in return is warm fuzzy feelings, and if I can attribute it to you, I’d personally send you a thank you email.Join us as we explore the bitter-sweet world of the immigrant.In this episode, I’m speaking with Gwen Lafage, whom I would call a serial immigrant. She's lived...2024-11-0648 min
Funky (B2B) MarketingHow to Win with Branding in B2B Tech - Gwen LafageIn this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market.
🔑 Key Topics Covered:
- The misconception of brand in B2B and how it differs from just a logo or color.
- How to build brand consistency and personality in B2B tech.
- T...2024-10-231h 04
B2B Revenue LeadersHow to build a brand the right way | Gwen Lafage (Sinch)In this episode, we welcome Gwen Lafage, VP Marketing, Global Brand and Content at Sinch, to discuss all things brand. Gwen shares her definition of brand as reputation and perception, explaining why it's crucial for companies to have a strong and brave brand to stand out. The discussion covers the challenges of measuring brand impact for smaller tech companies, strategies for establishing a unique brand voice, and the importance of consistency and repetition. They also touch on the balance between short-term marketing wins and long-term brand building, and how companies can tackle brand positioning in a new category.
2024-10-0830 min
Women in B2B Marketing75: Lessons in Performance Branding and Team Dynamics - with Gwen Lafage, VP Marketing, Global Brand and Content at SinchIn this episode of "Women in B2B Marketing," host Jane Serra welcomes Gwen Lafage, VP of Brand and Content at Sinch, to discuss her journey in marketing. Gwen shares insights from her experiences in both B2C and B2B sectors, emphasizing the evolution of marketing tactics and the critical role of storytelling in branding. They explore how brand campaigns integrate with demand generation and highlight the importance of human connection in marketing. The conversation also delves into the value of transferable skills in career transitions and the necessity of self-advocacy and internal communication within marketing teams.2024-08-2146 min
Best Story WinsEp. 35 Gwen Lafage of SinchAs brands grow, communication channels tend to expand parallelly. What is the secret behind successful comapnies that can keep up and leverage with this growth? To delve deeper into this question, we are joined by Gwen Lafage, VP of Marketing, Global Brand and Content at Sinch, who shares the intricate balance between a long-term vision and agile marketing, paving the way for continuous and successful brand growth. Gwen also explains how Sinch is revolutionizing brand experiences and efficiency while underscoring the often-overlooked potential of rich communication messagingWe also discuss:The importance of maintaining consistency in...2024-07-2537 min
B2B GrowthHow to become a thought leaderJames Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader. This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House. Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52sLearn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house2024-06-0424 min
Key Moments – a chopcast original seriesEP51 - Gwen LafageIn this conversation, Gwen Lafage, VP of Marketing, Global Brand & Content at Sinch, discusses the importance of understanding complex brand dynamics and market positions. She explains that while sales and performance marketing are easily measurable, the impact of branding and storytelling is often undervalued. Gwen highlights the shift in B2B marketing, where companies now focus on building a brand and being different, rather than solely focusing on their product. She shares her experience of starting a photography gallery in San Francisco, which was a passion project but not a financial success. Gwen also emphasizes the importance of taking...2024-04-2649 min
Let's talk brandingBrand marketing in B2B-land with Gwen LafageDiscover what it takes to be a leader in brand for a large B2B tech company.Show notes* Gwen on LinkedIn* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers...2024-03-3143 min
Breaking B2B - B2B Marketing & Demand Generation Podcast#362 How To Become A VP of Marketing (Climb The B2B Marketing Ladder)â–ş Is being a VP Marketing for everyone?
Sam has a really valuable conversation with Gwen Lafage, VP @ Sinch. They cover:
👉 What does a day to day look like?
👉 Steps to get their for aspiring marketers
👉 Gwen’s journey with actionable b2b marketing tips
👉 Mistakes to avoid
👉 What’s working today to drive qualified sales pipeline in b2b
đź“Ś Gwen Lafage
LinkedIn - https://www.linkedin.com/in/gwen-lafage/
Web link - https://www.sinch.com/
======================
🔥 Apply to work with Sam for web design / SEO / B2B marketing consulting
đź”— http://samdunning.org
======================
âś… Subscribe to Sam's Youtube Channel
đź”— https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjL...2024-01-2949 min
Humans of TelecomEpisode 39: Gwen Lafage, Vice President Marketing, Global Brand and Content at Sinch"I’m passionate about marketing and building brave brands - more than a 9-5 job, it’s also an avenue to express my creativity and create business impact!" Gwen Lafage, Vice President Marketing, Global Brand and Content at Sinch in conversation with Anurag Aggarwal, Chief Growth Officer at Globe Teleservices.
In this episode, Gwen walks us through her journey and experience of entering the world of CPaaS. A die-hard marketing aficionado, Gwen is originally from Paris, but worked all over the world, even owned an art gallery in San Francisco and is now settled in Atlanta. Beyond her...2023-11-0423 min
CX EducationExploring paths to customer loyalty in retail with Kelsey Jones from SAP EmarsysEpisode summary In this episode of CX Education, host Gwen Lafage engages in a thought-provoking conversation with Kelsey Jones from SAP Emarsys. The discussion centers around the critical topic of customer loyalty in the retail landscape. Kelsey stresses the importance of understanding different kinds of loyalty, shedding light on five distinct types: incentivized, inherited, silent, ethical, and true loyalty. Gwen and Kelsey take a deep dive into these loyalty categories, and discuss how retailers can tailor strategies to cut through the noise. As the holiday season approaches, Kelsey advises retailers to har...2023-10-2534 min
The SaaS SEO ShowExpert Thoughts on AI Content #DigestIn this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT.************************Timestamps:(00:00) - Intro
(01:37) - Mordy Oberstein, Head of SEO Branding at Wix
(06:41) - John Ozuysal, Co-Founder & CMO at Datapad
(07:59) - Stephen Jeske, Senior Content Strategist at MarketMuse
(09:25) - Kas Szatylowicz, Head of Organic Growth at V7
(11:44) - Gwen Lafage, VP of Brand and Content at Sinch
(13:53) - Carlos Meza, President and CEO at CrowdContent
(18:10) - Neil Patel, Co-Founder at...2023-08-2929 min
CX EducationTransforming customer experience with Robert Galop from the CPaaS Acceleration AllianceEpisode summary In this episode of CX Education, Gwen Lafage hosts Robert Galop, Partner at CPaaS Acceleration Alliance and they dive into the transformative power of CPaaS in enhancing customer experience. Robert highlights advancements in AI, particularly in real-time translation and language processing, and how these technologies are revolutionizing communication. Robert and Gwen also explore the evolution of CPaaS, with Robert outlining the three major growth opportunities: SMEs, enterprises, and global telcos. He emphasizes the potential of CPaaS to deploy bespoke experiences, automate processes, and integrate systems, making businesses stand out. The ep...2023-08-0239 min
CX EducationNavigating customer experience and banking innovation with Cyril Coste from Digital and GrowthEpisode summary In this episode, host Gwen Lafage sits down with Cyril Coste, an expert in digital transformation and customer experience in the banking sector, to discuss the challenges and opportunities banks face in today's digital landscape. They dive into the challenges of integrating new technologies, managing legacy systems, and balancing security concerns with the need for agility and innovation. Cyril shares insights on how banks approach customer experience improvements and the importance of data-driven decision-making. He emphasizes the role of product owners in pushing for better customer experiences and the need for continuous i...2023-07-1943 min
Revenue Champions102: The growing importance of brand as a differentiator (with Gwen Lafage, VP of Brand and Content at Sinch)VP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand building?2023-06-2852 min
The Content Cocktail HourSteps to Take to Build a Brave Brand with Gwen Lafage of Sinch
Gwen Lafage breaks down the steps of building a brave brand. She is the VP of Brand and Content at Sinch, a “Customer Communications Cloud” that helps companies connect with their audience across all channels. Individual employees need to align on their brand story, visual identity, and tone. Then, they can act as brand ambassadors online and stand out from competition.1:16 Conversation starts3:20 Building brave brand6:12 Coca-Cola9:10 Stand out among competition15:15 Infrastructure20:44 Company culture25:00 Alignment28:46 Brand drives demand33:15 Individuals behind brands38:15 Outro Sign up for Modern Day...2023-06-2300 min
CX EducationBridging the gap between omnichannel marketing and customer experience with Chad S White from Oracle Marketing ConsultingEpisode summary In this episode, host Gwen Lafage from Sinch chats with Chad S White from Oracle Marketing Consulting to discuss the importance of an omnichannel marketing approach and its impact on customer experience. Chad emphasizes the importance of breaking down silos between marketing channels so that teams can align with a shared, customer-centric goal and create a more coherent and unified customer experience. Chad also explores the role of technology in supporting a sound marketing strategy and the significance of data privacy regulations and their influence on marketers. As customer expectations continue to r...2023-06-2143 min
CX EducationFrom focusing on the basics to successful digital transformation with Shameem Smillie, CCaaS ConsultantEpisode summary Contact Center as a Service (CCaaS) is a cloud-based customer service solution providing businesses with features to manage customer interactions. CCaaS solutions typically offer a range of features: including inbound and outbound voice calls, email, chat, and social media support. One of the primary benefits of CCaaS is that it provides businesses with a scalable and flexible solution that adapts to changing customer demands and business needs. But if a business wants to stay competitive and meet customer expectations, contact centers must undergo a digital transformation which can be complex and ch...2023-06-0741 min
Attributed - A podcast by DreamdataWhen times are tough we should lean on the strength of branding2023 is a rollercoaster!And it is less fun to be in marketing as budgets are really scarce.Gwen Lafage, VP, Brand and Content at Sinch is our next guest to discuss the strength of branding.She has been building strong brands for a long time.We will walk through the branding trends that we are seeing.Which of the trends are to be adopted by B2Bs for strong company growth?Which branding tactics work best when an economic crisis hits?2023-05-2245 min
The LoopThe growing importance of brand as a differentiator with Gwen Lafage, VP of Brand and Content at SinchVP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand building?2023-05-1652 min
The SaaS SEO ShowBrand & Content Strategy with Gwen Lafage, VP of Brand and Content at Sinch #68In this episode of The SaaS SEO Show, we’ve interviewed Gwen Lafage, VP of Brand and Content at Sinch, and discussed brand and content Sstrategy.************************Here’s what we’re covering:What is Sinch?Sinch’s ICP.Where should a VP of Brand and Content start from?How does Sinch approach brand strategy?Is it important to have a person managing brand at the company?How to measure the impact of raising brand awareness?The impact of brand on the company’s bottom line.Content strategy at Sinch.The Sinch Glos...2023-03-1440 min
Marketing Spark (The B2B SaaS Marketing Podcast)How B2B SaaS Companies Should Hire Freelancers, Contractors & AgenciesIn challenging economic times, marketing budgets are low-hanging fruit when it comes to cost cutting. In the process, many B2B SaaS companies turn to freelancers, contractors and agencies for strategic and tactical support.In this episode of Marketing Spark, Gwen Lafage (who has worked for agencies and as a B2B SaaS marketing leader) talks about how to hire and get value from top-quality suppliers.We also talk imposter syndrome and how B2B SaaS marketers can be creative to break out of the box.2023-02-1531 min
The Marketing Meeting with Itir Eraslan22. Omnichannel Experience & B2B Marketing with Gwen LafageWe discuss omnichannel experience and B2B marketing with Gwen Lafage, VP of Brand and Content at one of the fastest growing tech companies in the world, Sinch. Gwen is a creative, global marketing leader who has dedicated her career to building strong brands around the world. She spent 10 years in advertising, working on the world's leading B2C brands, before focusing on B2B marketing for tech companies in Silicon Valley and Stockholm. Â Follow Gwen Lafage on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, I...2023-02-1333 min
The Business Marketing Club PodcastBusiness Marketing Heroes – An Interview with Gwen LafageContinuing a series of in-depth interviews with some of Business Marketing’s heroes. Today business Marketer Dave Stevens speaks to VP Brand and Content at Sinch Gwen Lafage.2023-02-0121 min
Marketing RevisitedMergers & Acquisitions Revisited - Gwen LafageAcquiring a company, and indeed being acquired by one, is one of the great branding challenges for marketing leaders.There are lots of considerations, and even more moving parts.On this episode, I spoke with Gwen Lafage, VP of Brand and Content at Sinch, who talks about what happens, and what should happen, from a brand perspective.With 4 acquisitions made by Sinch in just the last year alone, she had incredible experience and perspective to share.2022-09-0234 min
Ready Set Goal19. Gwen Lafage about building a stong brand in a hyper-growth companyVery welcome to the Voice Of Success with myself Sophie Hedestad. In this episode I will be talking about building a kick ass brand with my guest Gwen Lafage. What defines a strong brand and can all companies build a strong brand? In companies and especially in marketing we talk about you cannot manage what you cannot measure. What is Gwens point of view on measuring brand? We will also talk about defining your brand category and why that is important. Gwen works for hyper-growth company Sinch, they went from 800 people to 4000 in a year...2022-06-3031 min
Driving Demand6 - How to create a really great brand and engage your audience (with Gwen Lafage, VP Brand & Content at Sinch)Gwen Lafage is VP Brand & Content at Sinch and also the host of the Tech Marketing Podchat.On this episode we talk about:What is the difference between brand and demand?What defines a really great brand?How can you measure brand against revenue growth?When should a company hire in-house marketers and when is an agency a good idea?Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.This episode is brought to you...2022-02-2836 min
The ChangemakersBuilding brave brands: Gwen Lafage, SinchGwen is VP Brand at Sinch, one of the fastest-growing tech companies in the world. In her role, Gwen helps to both implement and evolve the brand as well as working on the mergers and acquisitions part of the business, helping to integrate the new companies brought under the Sinch umbrella. Gwen is a brand builder and B2B tech marketing leader at the top of her game. She’s dedicated her career to building strong brands, having spent a decade working in the top advertising agencies before opening an art gallery in San Francisco. She returned to...2021-12-2247 min
THE TECH MARKETING PODCHATLet's talk ABM with Declan Mulkeen (CMO at strategicabm)Declan Mulkeen lives in Spain and is an ABM expert. CMO at the strategicabm - the Account-based Marketing Agency, he also hosts the podcast 'Let's talk ABM'. Strategicabm partners exclusively with B2B tech brands to help them win, grow, and retain their most important accounts. So who better than Declan to talk ABM, right? We discussed the why and the how of planning and implementing successful ABM programs. A few myths debunked: - ABM is not = to B2B marketing or lead gen- ABM is a strategy, not a marketing ta...2021-12-0725 min
Nordic Future Makers - digital marketing, media, tech and innovationGwen Lafage - VP Brand at Sinch (in English)Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences. She also talks about the power of brand for B2B and gives some tips on how to make this work. We then talk about measurement, AI, chatbots, customer expectations and a few other things too! In...2021-11-2426 min
THE TECH MARKETING PODCHATMaking marketing accountable for revenue with Liam Boogar-Azoulay (VP Marketing at Scaleway)Liam Boogar-Azoulay is an American marketer in Paris and also VP Marketing at Scaleway. A San Francisco native, he had to go to France to find the world of Tech! In 2011 he launched Rude Baguette - France's Startup Blog and went on to work at many successful tech companies like Algolia or MadKudu. Scaleway is a leading European infrastructure cloud provider - the cloud that makes sense. Liam started at Scaleway only a few months ago so we shared experiences on joining fast growth tech companies recently and how to plan for success from day 1. We d...2021-10-1929 min
THE TECH MARKETING PODCHATWinning on social media with video with Jonna Ekman (Marketing Director at Storykit)Jonna Ekman is Marketing Director at Storykit. With a background as a journalist, she knows a thing or two about creating content and engaging audiences at first glance. Storykit is revolutionizing how businesses create video, through its smart platform for video creation. They provide an easy tool for everyone to tell engaging stories with videos. We talked about the emergence of videos to engage audiences and why video is key to winning on social media. We discussed how to approach video creation, and how not every single piece of  animated content needs to be overly produced o...2021-09-0926 min
THE TECH MARKETING PODCHATB2B Attribution: follow the deals not just the leads! with Steffen Hedebrandt (CRO at Dreamdata)Steffen Hedebrandt is cofounder and Chief Revenue Officer of Dreamdata. He is also a talented growth hacker with a successful track record of scaling businesses and building teams.He created Dreamdata to solve b2b revenue attribution. Long sales cycles, multiple decision makers, multiple media channels, complex tech-stack - the b2b buying (and selling) process is complex and multi-touch. So how do you know where to focus your marketing efforts to generate deals?Dreamdata collects all your revenue related data, joins it and presents it in a clear, insightful way that can add massive value for y...2021-08-2627 min
THE TECH MARKETING PODCHATThere isn't only one playbook for success with Nicolas Breuil (Global Head of Marketing at Stuart)Nicolas Breuil is Global Head of Marketing, Brand & Comms at Stuart - and also my first French guest!Nicolas came from a PR background and got started in the b2b tech world without the preconceptions and the over-used playbooks that all other b2b tech companies might be using. He is carving his own path and it looks like his creativity is paying off!Stuart is a a leading last mile delivery platform that connects small and big businesses to a fleet of geolocalised couriers.I talked to Nicolas about his experience with Stuart...2021-07-0631 min
THE TECH MARKETING PODCHATIn-house vs agency designers and bringing humour to b2b with Luke Richardson (Director Brand & Comms at Pleo)Luke Richardson is a British national established in Denmark for many years. From studying arts to producing videos, he didn't follow the linear path to become a b2b tech marketer. He is now the Director of Brand and Comms at the Fintech company Pleo.Pleo simplifies bookkeeping and eliminates expense reports by offering smart company cards that give power back to the people. When your head of brand has an unusual background, you can expect your brand to embrace an unconventional approach too. Pleo's brand is fun and unique so of course we talked branding a...2021-06-2427 min
Fail n' GrowHow brand benefits from CPQ (🇬🇧)- Gwen Lafage, Brand Director SinchGwen Lafage is the Brand Director at Sinch, who makes it simple to communicate with your customers in all possible channels throughout the customer journey.
Gwen has a very interesting background with a global combination of experience; Ad agency in London, art gallery in San Francisco to building strong brand in Silicon Valley at Sköna and then moving to Sweden and starting her own podcast show (The Tech Marketing Podchat). Besides her work at Sinch of course :D!
In this episode we dig deep into the values and benefits you get by using a CPQ-tool such as vloxq.
Gwen s...2021-06-1841 min
THE TECH MARKETING PODCHATOn pivoting from B2C to B2B and scaling up - fast, with Sylwia Lindén (VP Marketing at Tink)Sylwia Lindén is VP Marketing at Tink, Europe’s leading open banking platform that enables banks, fintechs and startups to develop data-driven financial services. Founded in 2012 in Stockholm, Tink’s 400 employees serve 18 European markets out of 13 offices. Sylwia joined Tink in October 2018 to help the company pivot from being a Swedish B2C finance management app to being an open banking platform selling to banks and fintechs across all of Europe.In my pod-chat with Sylwia, she takes us through the amazing transformation journey she helped lead at Tink and how she scaled the marketing function and h...2021-06-0828 min
THE TECH MARKETING PODCHATOn podcasting and being an innovative marketer with Sophie Hedestad (CMO at Netigate)Sophie Hedestad is the CMO at Netigate, a SaaS feedback platform, specialised in Voice of the Customer and Voice of the Employee feedback. Sophie is also the successful host of 2 podcasts #VoiceOfSuccess & #KommuniceraMera. She started podcasting in 2017, even before b2b podcasting was cool!So of course, we had a chat about podcasting. Yes, that's a bit meta! :)Sophie shared with me her experience as a podcaster, what motivated her to start and what she gets from it. We discussed podcasting as an individual vs podcasting as a company. We also talked about the importance of...2021-05-1628 min
THE TECH MARKETING PODCHATBuilding a successful career in marketing with Rosie Kropp (Ex-CMO Bisnode, strategic advisor Lavandel)Rosie Kropp is a board member, senior advisor to tech companies, speaker, business coach, mentor and change leader. She's built a successful career in marketing at global companies like Kraft, Vodafone, or Starbucks, before leading transformation at Swedish Tech company Bisnode as its Global CMO. With 25 years of international management experience across 60+ markets, Rosie is senior advisor and branding expert at consultancy company Lavandel, a boutique consultancy with focus on strategic brand and business development, digital transformation and innovation.What's the secret for building a great career in marketing and international leadership?Rosie shares her advice...2021-05-0332 min
THE TECH MARKETING PODCHATWhy and how to "LinkedIn" with Moritz Lang (Soundtrack your brand)Moritz Lang is a digital marketing specialist at Swedish tech company, Soundtrack your Brand - a music management platform for businesses. In the past year, Moritz has spent time mastering the art of LinkedIn and is now known for sharing his tips and advice on how to excel on the social channel.We talked about why building a presence on LinkedIn is important in today's digital world and about the difference between posting as an individual and as a company. Moritz shared his journey with LinkedIn and his best tips and tactics to grow a network on...2021-04-2827 min
THE TECH MARKETING PODCHATRefreshing your brand and creating a strong visual identity with Anna Ă…lenius-MathsonAnna Ă…lenius-Mathson is Director of Brand & Comms at QuinyxQuninyx is a workforce management solution. Headquartered in Sweden, they are growing fast and now have offices across the globe. Before joining Quinyx, Anna lead coms, PR and brand at several tech companies like Stratsys, Rebtel or Sinch. She's helped many companies go through a brand refresh or a rebrand.And that's what we talked about!Why do companies need to rebrand, what's the process, what's the most important part to get right, what's difficult about it?We also discussed her role leading brand t...2021-03-1726 min
THE TECH MARKETING PODCHATEMEA Marketing for a global tech company with Anna LämberAnna Lämber is Senior Director, Marketing EMEA North, at ServiceNow. ServiceNow is a cloud computing platform helping companies manage digital workflows for enterprise operations. Founded in 2004, ServiceNow is a massive success story - 14,000+ employees, 6,200+ customers, they serve ~80% of the Fortune 500. Anna has been working in technology marketing for 20 years. We talked about her role and what it's like to work for such a large global, US-based tech company. While she drives a local marketing team larger than most Swedish SaaS startups', she also works very closely with the corporate marketing team at headquarters. We di...2021-03-0927 min
THE TECH MARKETING PODCHATThe 3 Es concept: Educate, Entertain, Enlighten with Ling KoayLing Koay is CMO at Oneflow.Oneflow offers an all-in-one e-contract platform with integrated e-signing tool. Ling is a passionate and energetic marketer who loves pushing boundaries. First a copywriter, she knows how to harness the power of copy and content for b2b tech companies.We talked about her love for marketing, her passion for content and her approach to social media. She also believes our kids can teach us a lot about marketing!We also discussed how she has been growing a world-class marketing team at Oneflow. As 2020 has been a challenging year...2021-02-2326 min
THE TECH MARKETING PODCHATLead Gen, Demand Gen and Brand with Andy CulliganAndy Culligan is CMO at Leadfeeder.Leadfeeder is a b2b website tracking software - showing you the companies visiting your website, how they found you and what they’re interested in. Andy is on a mission to reinvent the word "alignment" between sales and marketing teams. A sales person stuck in a marketer's body (or a marketer in a sales body!), he is an expert in marketing and sales for SaaS companies with always the ultimate goal to drive pipeline success.We talked, of course, about sales and marketing alignment and how to achieve it.2021-02-1526 min
THE TECH MARKETING PODCHATThe importance of building a strong brand for b2b tech companies with Carl RonanderCarl Ronander is Head of Brand and PR at Mentimeter. Mentimeter provides an interactive presentation and meeting software, allowing presenters to interact with their audience in real time. After more than 10 years as strategic planner and brand strategist in agencies, Carl made the move to working at Mentimeter about 2 years ago. We talked about one of my favorite subject: building a strong, brave b2b brand. Carl explained his role as head of brand and PR and what that entails. We discussed the differences between working on the agency side vs being the 'brand expert' in-house. W...2021-02-0429 min
THE TECH MARKETING PODCHATAdjusting marketing to a new reality with Johanna EdepilJohanna Edepil is CMO at XMReality.XMReality provides a Remote Guidance SaaS solution. "It's just like being there. Even if you're somewhere else." The perfect tool for our new remote life! We talked about the difficulties of entering the US market when you're an outsider (a small Swedish company) and the importance of really understanding the market before you try - companies often need to adjust their approach and messaging. We discussed the challenges of 2020 for b2b companies, like XMReality, who were relying on events to educate prospects. We talked about how XMReality used 2020 to f...2021-01-2825 min
THE TECH MARKETING PODCHATMarketing for successful startups: focus on the customer with Andres SehrAndres Sehr is CMO at Qred.Qred, the fastest growing Fintech company in Sweden, is specialised in small business loans.Before joining Qred to power up its expansion, Andres has worked in some of the best tech companies in Sweden - Skype, Spotify, TrueCaller, Hedvig - often as one of their first marketing hires.We talked about marketing best practices for tech start ups, developing a hands-on customer approach and scaling up a company while in a pandemic. We discussed the perception of business loans for small businesses and the different challenges for Qred in...2021-01-1825 min
Tea Time With Tech Marketing Leaders#47: Gwen Lafage - Brand Marketing Generates DemandGwen Lafage, Manager at Sköna - European HQ, joins to discuss how they create impactful branding for B2B tech companies, marrying brand awareness and lead generation.Â
LinkedIn: https://www.linkedin.com/in/gwen-lafage-9500381/
Website: https://www.skona.com
Apply to be on Tea Time with Tech Marketing Leaders2021-01-1143 min
Tea Time With Tech Marketing Leaders#47: Gwen Lafage - Brand Marketing Generates DemandGwen Lafage, Manager at Sköna - European HQ, joins to discuss how they create impactful branding for B2B tech companies, marrying brand awareness and lead generation.Â
LinkedIn: https://www.linkedin.com/in/gwen-lafage-9500381/
Website: https://www.skona.com
Apply to be on Tea Time with Tech Marketing Leaders2021-01-1143 min
THE TECH MARKETING PODCHATSelling in the US vs Europe and building a data-driven marketing team with Mikko LuhtavaMikko Luhtava is Head of marketing at Vainu.Vainu is a software company that offers real time company data for sales and marketing. Mikko is a growth-driven, revenue-focused marketer with a strong background in sales. We talked about data-driven marketing and structuring a European marketing team for growth. We discussed the differences between doing sales in the Us vs Europe. We also talked about putting together the right marketing tech stack to run smooth multi-countries marketing programs. 2020-12-1521 min
THE TECH MARKETING PODCHATUnlocking growth and celebrating failure with Mikkel DruckerMikkel Drucker is Chief Growth Officer at Tacton.Tacton is a b2b software company enabling smart commerce for manufacturing. Mikkel is a visionary leader with an impressive international career in technology, IT, Saas in US, Europe and Asia.We talked about his role as Chief Growth Office and the difference with being a CMO, about growth hacking, working in sprints and celebrating failure. As Mikkel has a strong background in product marketing, we discussed product-led growth. Mikkel also shared with us some tips on how to successfully have an international career and manage teams across...2020-12-0823 min
THE TECH MARKETING PODCHATThe importance of marketing, sales and product alignment with Fredrika BennisonFredrika (Nihlén) Bennison is VP of Marketing at Kognity. Kognity is a EdTech company who is redefining the traditional textbook and elevating the learning experience for billion of students. Before joining Kognity earlier this year, Fredrika was Head of marketing at proof Analytics and CMO at Froda. We talked about becoming VP of marketing at a new company at the beginning of a global pandemic, about working in-house vs in agencies, about content and branding. We discussed not only the importance of sales and marketing alignment but how essential it is to align sales, marketing and...2020-12-0125 min
THE TECH MARKETING PODCHATGrowth marketing, content production and the new work from home culture with Michael Chalmandrier-PernaMichael Chalmandrier-Perna is growth marketer at &frankly , a cloud based solution that measure and trigger engagement at the workplace. A great tool for today's remote work environment. They say they put 'Smiles on people at work.'  Who doesn't need smiles right now! We talked about what's a growth marketer, about producing snackable content, automation and competing fo attention while everyone is now on social. We also talked about working from home and staying connected to your workforce, to your colleagues in the current situation.2020-11-2717 min
THE TECH MARKETING PODCHATMarketing, Sales and a lot of buzzwords, with Therése OlssonTherése Olsson is Head of marketing Sweden at Leadoo Marketing technologies, a marketing platform created to make websites convert visitors into leads. Therése is an inbound marketing and sales expert and a true go-getter who is not afraid of speaking the truth!We talked about all the marketing buzzwords!Inbound, lead gen, content marketing, CX, social selling, sales and marketing alignment ...  Marketers love new words and new theories :)We discussed how sales and marketing can't be two different entities, how they need to work towards the same goals: building relationships, driving revenue. 2020-11-2325 min
The LeadGen Marketing ChroniclesHow Branding impacts Lead GenerationOn our first episode, we review how branding impact Lead Generation? Gwen Lafage, General Manager @Sköna Europe joins us to discuss.2020-10-1315 min
THE TECH MARKETING PODCHATReassessing marketing and finding new opportunities with Sumeet VermaniSumeet Vermani is global marketing director at Worldpay. A marketing leader, Sumeet has a track record of leading change and managing cross-functional teams in international organisations. Worlpay is a global payment processing company, now part of the FIS.We talked about b2b marketing in times of change, focusing on existing customers as well as the employee experience, about redefining the value marketing brings to a company, building for tomorrow and the future of events. 2020-06-3025 min
THE TECH MARKETING PODCHATStructuring for growth and LinkedIn strategies with Frida AhrenbyFrida Ahrenby is VP of Marketing at GetAccept, a fast growing Tech company based in 6 regions, including Stockholm and Silicon Valley. Get Accept is a sales enablement platform for B2B sales.We talked about staying the course during current times and recruiting for growth, using social media and especially Linkedin in your marketing strategy and establishing a global presence while being headquartered in Sweden.2020-06-1629 min
THE TECH MARKETING PODCHATFiguring out your (new) value prop with Maria MonksMaria Monks is VP of Marketing at Apperio, a legal Tech company based in London. Apperio automates legal spend management and analytics.We talked about adapting to the new normal, ABM, catering to your community and figuring out where you fit and if your value proposition is still valid in this new world we live in. 2020-05-1520 min
THE TECH MARKETING PODCHATContent during a pandemic with Lindsay HedenskogLinsday Hedenskog is a brand and marketing consultant. She was previously head of content at the Swedish tech company Tink.We talked about content and the opportunity we have right now as b2b marketers to talk to our customers in a more direct, more personal, more relevant way than ever before. 2020-05-0222 min