Shows
MindSetSavoring Success: From Food Chemist to Sensory Consultant with Victoria Coutiño #97
In this episode, we spoke with Victoria Coutiño, a renowned expert in the Foods & Beverages industry in Latin America. With over 25 years of experience, Victoria has transitioned from being a food chemist to a sensory consultant, making significant strides in sensory and consumer science research, human-centered innovation, and food design.
Join us as Victoria shares her incredible career trajectory, from her time at PepsiCo where she led sensory and consumer product insights for LATAM, to co-founding 5 Sense.i advisory. We'll explore how her expertise in business strategy, insights, and analytics has driven successful product de...
2024-06-0340 minMindSetScent, Memory, and Consumer Behavior: Unraveling the Lobster's Tale with Andrew Livermore #96
On this episode of HCD's Mindset, we discuss the fascinating world of consumer research with Andrew Livermore. With over 20 years of experience in the FMCG/CPG industry, Andrew has led groundbreaking work in sensory, market, and product research for global giants such as Avon, Kellogg, IFF, and Altria.
In our conversation, Andrew shares insights from his diverse career journey, spanning from academia to industry. We explore how his background in psychology, behavioral sciences, and the neuro basis of memory and emotions has shaped his approach to understanding consumer needs and developing innovative products.
Jo...
2024-05-2031 minMindSetSensory Revelations: Navigating Consumer Experiences with Sensory Journey Mapping #95In this episode, we unravel the mysteries behind Sensory Journey Mapping, a cutting-edge methodology that combines Implicit Association Testing with Self-Assessment Manikin scales (SAM). Join us as we explore how this innovative approach unlocks a treasure trove of insights into consumer experiences with products.
Sensory Journey Mapping has taken the industry by storm, capturing the attention of developers and marketers alike. In an era where dynamic consumer experiences reign supreme, understanding the nuances of consumer emotions and perceptions as they evolve over time is paramount. Sensory Journey Mapping not only meets this demand but exceeds it, offering a...
2024-05-0631 minMindSetEpisode 94: Unlocking the Power of 'Phygital': Sensory Connections in Digital BrandingExplore the concept of "Phygital" experiences in this episode, where we uncover how sensory marketing influences consumer interactions with brands in both physical and digital spaces. From the psychology of sensory stimuli to brand harmonization strategies, discover the keys to creating immersive and memorable experiences that foster lasting consumer connections. Tune in to learn how sensory connections are reshaping marketing in the digital age.
#phygital #consumerresearch #sensorymarketing #sensory #consumer #behavioralscience #sensoryscience #hcdresearch
---
Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message
2024-04-2228 minMindSetMindful Bites: Uniting Neuroscience & Food Science for Flavorful Discoveries with Alex Woo #93Tune in to the latest episode of HCD's Mindset podcast as we sit down with Alex Woo, the visionary founder and CEO of W2O, a flavor technology firm at the forefront of the food industry. With over fifteen years of experience, Alex specializes in leveraging contemporary taste and smell neuroscience to create Better Food through clean label plant-based ingredients. Join us as we explore Alex's innovative approach to new product development, including salt and sugar reduction and enhancing multisensory eating experiences.
Don't miss this enlightening conversation packed with insights that will transform the way you think...
2024-04-0831 minMindSetDeciphering Qualitative Research with Tom Rich – From Ulysses to AI #92
Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into the intricate world of consumer behavior and market research. Discover how Tom's innovative approach blends creativity, strategy, and pragmatism to uncover the hidden truths behind consumer preferences. Don't miss this enlightening episode filled with practical wisdom and thought-provoking perspectives. Tune in now!
https://www.linkedin.com/in/thomasmrich/
https://thomasmrich.com/
#QualitativeResearch #Market...
2024-03-2531 minMindSetDesigning Minds: Unveiling the Behavioral Science Behind Brand Transformation with Van Rais #91
In this episode of HCD's Mindset, host Michelle Niedziela sits down with Van Rais, a leading figure in business and brand transformation. With a background in industrial and brand design, Van has worked with major organizations such as GE Healthcare and Starbucks, shaping their visual identities and strategies. Join us as we delve into the fascinating intersection of behavioral science and design, exploring how Van's innovative approaches have reshaped industries and consumer behaviors. Don't miss this insightful conversation filled with practical insights and thought-provoking perspectives. Tune in now!
https://www.linkedin.com/in/vanrais/
...
2024-03-1131 minMindSetUnraveling the Scented Tapestry: Multi-Sensory Consumer Experiences with Tessa Moxley Episode #90Join us for an insightful journey into the world of multi-sensory consumer experiences with Tessa Moxley, a distinguished sensory and consumer research scientist who has made significant contributions at Reckitt and Dyson.
In this podcast episode, Tessa shares her expertise in innovation and her unique approach to measuring the impact of fragrance on consumer behavior. With a background in mechanical engineering and a passion for blending creativity with technical science, Tessa offers valuable insights into the complex relationship between scent and our everyday lives.
Don't miss out on this enlightening conversation as we uncover the se...
2024-02-2647 minMindSet🚀 The future is now with Idlir Proseku Episode #89Today’s episode features Idlir Proseku, HCD’s newest Research+ consultant.
Discover the intersection of artificial intelligence, strategic foresight, and futurism with Idlir Proseku, HCD's newest Research+ consultant. With extensive experience and a Doctoral degree in Strategic Leadership focusing on Strategic Foresight, Idlir unpacks the pivotal role of AI, the importance of foresight, and the essence of futurism in shaping our world. Join us for practical insights and theoretical perspectives on leveraging these disciplines for organizational success and societal advancement.
#foresight #AI #futurist #consumer #Purdue #tango
https://www.linkedin.com/in/idlir/
Be sur...
2024-02-1238 minMindSetGlobal Vision – Introducing our New Research Maestro, Sophia Stafford #88
Today’s episode features Sophia Stafford, the newly promoted Manager of Global Research and Consulting at HCD!
Join us as we dive into Sophia's wealth of experience in neuroscience, analytics, and cognitive sciences. Learn how she navigates the intricacies of consumer research, leveraging behavioral and neuroscientific experiences. Discover Sophia's commitment to providing innovative, data-driven insights and her vision aligning seamlessly with our mission to empower businesses in a dynamic landscape. Stay tuned for insights into global markets, transformative data strategies, and Sophia's holistic approach to research and consulting.
---
Send in a voice message: https...
2024-01-2927 min
MindSetInsights Unveiled – A Chat with HCD’s President, Glenn Kessler #87Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In this episode we will kick off the new year with thoughts on where the market and consumer sciences field is going as well as where it's been. Tune in to hear more!
Visit www.hcdi.net for more info!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message
2024-01-1737 minMindSet🪢Featured Flashback: NeuroPolitics with Glenn Kessler🎙 🪢 We're back with a Season 2 flashback for The HCD MindSet! In this series, both Michelle and Kathryn will meet with various guests to discuss plenty of interesting info such as personal journeys in consumer research, relevant topics that our hosts and guests specialize in, & more! In today's flashback episode, both Michelle and Kathryn covered HCD's latest NeuroPolitical Study with President & CEO, Glenn Kessler. Watch as we dive into the background behind the study and some key findings from the final presidential debate leading into the 2020 Presidential Election.
Want to learn more? Check out our news release about this s...
2023-12-0428 minMindSet🪢Featured Flashback: Electroencephalogram (EEG)🎙 🪢 Are you ready for another featured flashback episode with Kathryn and Michelle? This week, we are hitting up one of the most commonly discussed tools in consumer neuroscience, EEG. In this episode, they go over the benefits and limitations of the tool, as well as talk through some literature that used EEG in their research design.
Want to learn more? Download HCD EEG White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platfo...
2023-11-2040 minMindSet🪢Featured Flashback: Augmented Reality (AR)🎙 🪢 #MindSetMonday is throwing back to a cool topic that is integrated in every Snapchat filter, Pokemon Go game, and so much more. In Episode 19, Kathryn and Michelle dive deep into the technology behind AR and its emerging impact on the consumer experience. As technology such as #augmentedreality evolves into a standard for consumers, what awaits us in the future of consumer insights?
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on Link...
2023-11-0624 minMindSet🪢Featured Flashback: Behavioral Coding🎙 🪢 #MindSetMonday is throwing back to Episode #13 where Kathryn and Michelle cover the meaning behind Behavioral Coding and how to utilize this research method to gain deeper insights that identify patterns and motivations of consumers.
Want to learn more? Download HCD Behavioral Coding White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign up...
2023-10-2323 minMindSet🪢Featured Flashback: Facial Coding🎙 🪢 We have another Featured Flashback going over one of the most popular tools in neuromarketing... Facial Coding! 😒😀🥲 Facial coding is a process used to collect and categorize displayed reactions via facial expressions. There's a lot to be said about using this tool appropriately and understanding its caveats. Before jumping into using facial coding, listen to our eleventh episode of MindSet to break down the pros and cons of this tool.
Want to learn more? Download HCD Facial Coding White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of liste...
2023-10-0937 minMindSet🪢Featured Flashback: Brand Tracking🎙 🪢 #MindSetMonday has a big throw 🔙 to the FIRST double-digits episode! In Episode #10, Kathryn and Michelle discussed what brand tracking is, the different types of brand tracking, and ways that this type of consumer research is useful.
Want to learn more? Download HCD Brand Tracking White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign...
2023-09-2519 minMindSet🪢Featured Flashback: "Systems" Market Research🎙 🪢 We are bringing it back to a Season 1 episode on this #MindSetMonday throw 🔙! Consumer science and market research love to talk about "Systems" Thinking, but what does that mean? Kathryn and Michelle break it down in this episode to explain where systems market research came from and its actual value in consumer research.
Want to learn more? Download HCD System Thinking White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
2023-09-1120 minMindSet🪢Featured Flashback: Brand Harmony🎙 🎼 Are you ready for a #MindSetMonday throw 🔙? This week we are bringing back a foundational topic to HCD's beliefs- brand harmony! If you are unfamiliar with brand harmony, you should click the link below to listen to the episode!
Want to learn more? Download HCD Brand Harmony White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet W...
2023-08-2820 minMindSet🪢Featured Flashback: Uses & Abuses of Behavioral Science🎙 🪢 Do you remember the Uses and Abuses of Behavioral Science Episode of HCD's MindSet? Kathryn and Michelle chatted about the infamous "neurohype" in the industry and shared their thoughts on the reality of research.
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign up for HCD Newsletter
Our Socials
YouTube - @HCDResea...
2023-08-1432 minMindSet📝💭 Nuance in NLP: How to use text analysis for emotion research? | Featuring Dan Alferov | MindSet Episode #86Lately, we've been hearing about Natural Language Processing (NLP) all over, so we decided it was time to have a guest who could chat with us about its values and limitations. Dan Alferov from Heartbeat AI joined Kathryn and Michelle to discuss how sentiment and text analysis play into NLP. In this informational episode, Dan shares some applications for these models, as well as benefits and limitations when using them to understand emotions. If you ever had a question about contextual language processing, this is the episode for you!
#supervisedlearning #languageprocessing #emotions
Meet our guest!
...
2023-07-2445 minMindSet🪢Featured Flashback: Consumer Technical Model (CTM)🎙 🪢 #MindSetMonday is throwing back to Episode #6 where Allison Gutkowski, Director of Global Research at HCD Research, joined Kathryn and Michelle to discuss the consumer technical model! Not sure what that is? Listen to the episode to find out!
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign up for HCD Newsletter
Our Socials...
2023-07-1727 minMindSet🏫 DIY Consumer Neuroscience Education | Featuring Amanda Lee | MindSet Episode #85Kathryn and Michelle are joined by Amanda Lee! Amanda is a behavioral science enthusiast who shares advice with our audience on the best ways to independently research the field and the importance of being a continuous learner. This episode includes plenty of advice for individuals curious about applied consumer neuroscience, as well as for those looking to take learnings back to their jobs.
#conintuouseducation #appliedconsumerneuroscience #learning
Meet our guest!
Amanda Lee is a behavioral science enthusiast, and former HCD intern, with 5 years of experience working in the market research industry. The majority of...
2023-07-1035 minMindSet🪢Featured Flashback: Alienation Testing🎙 🪢 #MindSetMonday is throwing back to Episode #12 where Kathryn and Michelle discussed Alienation Testing in Market Research with the series' first guest host, Allison Gutkowski, Director of Global Research at HCD Research!
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign up for HCD Newsletter
Our Socials
YouTube - @HCDResearchInc.
LinkedIn - @HCDRese...
2023-07-0323 minMindSet👃🌎 Does the world care about smell? | Featuring Valentina Palma PhD & Jonas Yde Junge PhD | MindSet Episode #84Kathryn and Michelle are joined by two researchers who are trying to figure out how the world feels about their sense of smell. Valentina Palma and Jonas Yde Junge are scientists at Monell Chemical Senses Center who teamed up with researchers from Brown University and HCD Research to explore global trends around olfaction. In this episode, Kathryn and Michelle chat with them about the survey, smell tests, and what the future holds for research on smells.
#olfaction #WTSD #smell
Meet our guests!
Valentina Parma is the Assistant Director of the Monell Chemical Senses C...
2023-06-2645 minMindSet🪢Featured Flashback: Remote Market Research🎙 🪢 #MindSetMonday is throwing back to Episode #4 where Kathryn and Michelle discuss the value in remote consumer research and how it can be optimized to glean valuable insights!
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign up for HCD Newsletter
Our Socials
YouTube - @HCDResearchInc.
LinkedIn - @HCDResearch
Twitter...
2023-06-1939 minMindSet🔎 How sociology connects to advertising | Featuring Arthur Kover PhD | MindSet Episode #83This week on HCD’s MindSet, Kathryn and Michelle had on the wonderful and accomplished Arthur Kover Ph.D. He shed light on both his academic and industry experiences as a sociologist and a marketing and advertising researcher.
The value of sociology is interwoven throughout the conversation, as these three chat about how creatives can transform an individual’s perspective on a topic to explore how to get through consumers’ new “body armor.” If you are interested in understanding how researchers must deal with the changes in not only technology but also evolving lifestyles, this episode is for you!
2023-06-1240 minMindSet🪢Featured Flashback: Mood Mapping🎙 🪢 Ever heard of Mood Mapping? In this featured flashback episode, Kathryn and Michelle dive into what a Mood Map is, and how it can be best utilized in market research today.
Want to learn more? Download HCD's Mood Mapping White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign up for HCD Ne...
2023-06-0521 minMindSet✍️ Define your terms: Breaking down the neuro-babble BS | Featuring Pedro Almeida PhD | MindSet Episode #82HCD MindSet had an insightful conversation with Pedro Almedia Ph.D. to discuss how the world of "neuromarketing" needs to be cautious about both the words that are thrown around and the claims that are made. Pedro, Kathryn, and Michelle break down major issues within the industry (including the misunderstanding between biometrics vs psychophysiology) and provide some potential solutions for how to stay valid and reliable when doing research in this space.
#neuromarketing #terminology #biometrics #psychophysiology
Meet our guest!
Pedro Almedia is the CEO of MindProber. He holds a Ph.D. in Psychology, in th...
2023-05-2942 minMindSet🪢Featured Flashback: Self Assessment Manikin (SAM)🎙 🪢 #MindSetMonday is throwing back to Episode #2 where Kathryn and Michelle cover one of the most valuable tools for analyzing emotion- the Self Assessment Manikin (SAM). This is one of our most popular episodes, and once you listen, you will know why.
Want to learn more? Download HCD's SAM White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
Mind...
2023-05-2223 minMindSet🤷 MetaWhat? Figuring out Web 3.0 | Featuring Tian Yu PhD | MindSet Episode #81🛑 On this week’s episode of MindSet, Kathryn and Michelle sat down with Tian Yu PhD to figure out what the heck is going on in the metaverse. This episode is full of fascinating discussions around the future of the internet, concerns around privacy, and why certain industries are reluctant to adopt Web 3.0.
#metaverse #Web3.0 #crypto
Meet our guest!
Dr. Tian Yu obtained her Ph.D. in neuroscience, focusing on fat and sour taste signal transduction. After a postdoctoral fellowship researching lipid metabolism, Dr. Yu devoted herself to sensory and consumer science research to comb...
2023-05-1533 minMindSet🪢Featured Flashback: Implicit Associations & Responses🎙 🪢 #MindSetMonday has a big throw 🔙 to the FIRST ever episode of HCD's MindSet! Kathryn and Michelle discussed Implicit Association Testing- what it is, how it works, and some use cases to really bring this tool to life!
Want to learn more? Download HCD Implicit Testing White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
2023-05-0829 minMindSet🌐 AI for Dummies | Featuring Tian Yu PhD | MindSet Episode #80❤️🔥 This week’s episode of HCD’s MindSet explores the ins-and-outs of one of the most popular buzzwords- artificial intelligence (AI). Kathryn and Michelle were joined by Tian Yu, PhD who answers the burning questions around exactly what AI is, some of its misconceptions and best practices, as well as the importance of having a diverse dataset.
#AI #datascience #algorithms
Meet our guest!
Dr. Tian Yu obtained her Ph.D. in neuroscience, focusing on fat and sour taste signal transduction. After a postdoctoral fellowship researching lipid metabolism, Dr. Yu devoted herself to sensory and consumer scie...
2023-05-0133 minMindSet🪢Featured Flashback: MaxImplicit🎙 🪢 #MindSetMonday is throwing back to Episode #12 where Kathryn and Michelle talk all about MaxImplicit! MaxImplicit is a combination of using both traditional (MaxDiff Scaling) and psychological (implicit testing) approaches.
Want to learn more? Download HCD's MaxImplicit White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign up for HCD News...
2023-04-2323 minMindSet✍️ ASTM 101: Setting the standard in consumer products | Featuring Jimmy Farrell & Martha Bajec PhD | MindSet Episode #79☑️ Were you ever curious about how industry standards are made? Do you want to be involved in making decisions about what is deemed acceptable for consumer use? Jimmy Farrell and Martha Bajec give us an inside scoop about what it means to work with ASTM International - the “standards organization that develops and publishes voluntary consensus technical standards for a wide range of materials, products, systems, and services.”
🚀 This educational conversation explains the benefits and processes involved in creating a standard, along with why they are so important for both companies and consumers.
⛓️ And the best part, anyone c...
2023-04-1737 minMindSet🪢Featured Flashback: Eye Tracking🎙 🪢 #MindSetMonday is throwing back to Episode #15 where Kathryn and Michelle discussed one of the coolest tools in consumer research- Eye Tracking! Do you have to see it to believe it? Then you may want to consider using eye tracking for your consumer research!
Want to learn more? Download HCD's Eye Tracking White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Resear...
2023-04-1023 minMindSet💡Giving “grassroots” a whole new meaning with cannabis regulation | Featuring David Vaillencourt | MindSet Episode #78❇️ Consumer safety is a big topic in the cannabis industry right now, and to help us navigate the role of regulations, Kathryn and Michelle were joined by David Vaillencourt. He shared some interesting insights into the world of standards and regulations and how the wellness industry- specifically cannabis- is unique in its rise in company interest. David also shared his experiences with ASTM and included some ways for everyday consumers to get involved in making a difference in the cannabis space!
#regulation #cannabis #CBD #THC research #producers #GMP #FBMomGroups #cpsc
Meet our guest!
David Vai...
2023-04-0332 minMindSet🪢Featured Flashback: Data Visualization🎙 📊 Here is the final episode of Season 1 for a #MindSetMonday throw 🔙! In Episode 20, Michelle and Kathryn chat with the Director of Analytics, Amanda Golod, about the importance of Data Visualization, some insight into basic visuals everyone should know, and how these graphs or charts can make or break the story of research.
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research W...
2023-03-2736 minMindSet♻️ Can neuroscience answer the problems within green consumerism? | Featuring Michael E Smith PhD | MindSet Episode #77❇️ Michael E Smith PhD joined HCD's MindSet to share his journey in both academia and industry studying the brain, business, and consumers. Kathryn and Michelle chat with Michael about the evolution of the neuromarketing field, the intention-action gap in the shopping experience, and if brands can make authentic changes to their approach to sustainability.
#memory #consumerneuroscience #sustainability
Meet our guest!
Michael E. Smith is an applied neuroscientist and consumer insights professional, with over three decades of experience in basic and applied research in the human brain and behavioral sciences. He serves as Principal Scie...
2023-03-2039 minMindSet🪢Featured Flashback: The Gold Standard of Psychophysiological Measures🎙 🥇 #MindSetMonday is bringing 🔙 some episodes from the vault! Today, we are sharing Episode #17, which was all about the Gold Standard of Biometrics. If you are not familiar with using tools like heart rate or skin conductance, this is a great episode to listen to for a quick lesson!
Want to learn more? Download HCD's The World of “Biometrics” and Where Psycho-Physiology Fits in It White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platfor...
2023-03-1328 minMindSet🍔 🐟 Sustainable shifts to eating: What motivates dietary changes? | Featuring Alissa Nolden PhD | MindSet Episode #76🍔🐟 Impossible Whopper, plant-based options, and farmed fishing are all discussed during this fascinating episode of HCD’s MindSet podcast! Alissa Nolden sheds light on how what we eat impacts our global environment by explaining the nuances and barriers involved in adopting plant-based diets.
♻️ Discussing what drives eating behaviors and consumer motivation, along with brainstorming fundamental research that is yet to be explored, led to a thought-provoking episode about sustainability! What small changes can we make to have a big impact? Is imitation meat actually helping the environment? Is plastic worse than meat?
Meet our guest!
Alissa Nol...
2023-03-0638 minMindSet🪢Featured Flashback: Conjoint Analysis🎙 🪢 #MindSetMonday is throwing back to Episode #16 where Kathryn and Michelle talk all about conjoint analysis! Conjoint analysis uses consumer preferences to determine the value of features through trade-offs. Interested in learning more about how it works? This is the episode for you!
Want to learn more? Download HCD's Conjoint White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
...
2023-02-2718 minMindSet🗺️ Mapping out past research to guide future research | Featuring Linnea Gandhi | MindSet Episode 75🧭 In this week’s episode of MindSet, Kathryn and Michelle are joined once again by Linnea Gandhi to explain the amazing work she is doing in Penn’s Computational Social Science Lab. During this conversation, we learn what nudge cartography is, some of the hiccups along the way, and a great discussion as to why these efforts are trying to be the Google Maps of research.
#nudge #maps #socialscience
Meet our guest!
Linnea is a PhD student and Lecturer at Wharton, studying and teaching applied behavioral and decision science. Her research focuses on buildin...
2023-02-2030 minMindSet💗We are talking about that warm, fuzzy feeling | Featuring Francisco Barbosa Escobar PhD | MindSet Episode 74💓 Because Kathryn and Michelle love the HCD MindSet listeners so much, we thought it would be fun to have a special Valentine's Day episode with Francisco Barbosa Escobar! Francisco is an interdisciplinary thinker with a lot of amazing research focusing on consumer behavior, haptics, and temperature-based crossmodal associations. Once you listen to this conversation, we are sure you will have a new appreciation for that warm, fuzzy feeling people get around their crushes.
#temperature #haptics #associations #sensoryscience
Meet our guest!
Francisco Barbosa Escobar is a PhD Fellow at the Food Quality Perception and Society g...
2023-02-1231 minMindSet📖 The struggle of storytelling as a researcher | Featuring Linnea Gandhi | MindSet Episode #73🔬HCD’s MindSet was joined this week by the incredible Linnea Gandhi from the University of Pennsylvania. Linnea chat with Kathryn and Michelle about her experiences in both industry and academia that lead her to pursue a PhD in behavioral science. We also discuss the challenges and tradeoffs in “marketing your research,” along with some useful advice for researchers on sorting their way through the muck of scientific integrity, funding, and impact.
#research #overgeneralization #replicationcrisis
Meet our guest!
Linnea is a PhD student and Lecturer at Wharton, studying and teaching applied behavioral and decision...
2023-02-0631 minMindSet🪢Featured Flashback: Habit Loops🎙 🪢 #MindSetMonday is throwing back to Episode #14 where Kathryn and Michelle talk all about habits and habit loops! The crazy part? You may have a habit loop around listening to HCD's MindSet episodes! To learn about the cues, routines, and rewards that make up your life, be sure to listen to this episode!
Want to learn more? Download HCD's Habit Loop White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
K...
2023-01-3022 minMindSet🪙👃 The real value of your senses | Featuring Rachel Herz, PhD & Martha Bajec PhD | MindSet Episode #72❇️ So what happens when you throw together a bunch of researchers? A laughter-filled conversation about research, duh! HCD’s MindSet was so lucky to have both Rachel Herz, PhD and Martha Bajec, PhD join Kathryn and Michelle for a journal club discussion about their recent publication titled, “Your Money or Your Sense of Smell? A Comparative Analysis of the Sensory and Psychological Value of Olfaction.” This special journal club episode lets us dive into the research with the scientists behind the figures and phrases to understand why they did what they did… and what is coming next.
#smell #olfact...
2023-01-2339 minMindSet🎆Our Consumer Research Resolutions for Flavor and Fragrance | Featuring Jose Rodriguez | MindSet Episode #71🎊 For our first episode of 2023, HCD MindSet welcomes Jose Rodriguez! Jose is a seasoned consultant with experience in both brand marketing and flavor and fragrance. In this episode, Jose chats with Kathryn and Michelle about the role of fragrance houses in the industry, what exactly a “hedonics” is, and suggestions for improving consumer research in flavor and fragrance.
#fragrance #flavor #perfume
Jose started his career in IT. Working on Local-Area-Network (LAN) solutions until he took a break to get his Master’s in Business from Columbia University. After graduating, Jose joined Bestfoods working on brands like Knorr and...
2023-01-0932 minMindSet🔊 Good vibrations - Is dancing really all about that bass? | Featuring: Daniel Cameron PhD | MindSet Episode #70🎁 Here is a holiday treat for our MindSet listeners- a Journal Club WITH the researcher!
🎶 HCD’s MindSet lucked out to have drummer, dad, and neuroscientist Daniel Cameron join Kathryn and Michelle to discuss one of his recent publications exploring how music influences the body. In this episode, we dive into the research paper, “Undetectable very-low frequency sound increases dancing at a live concert," to understand the connection between music and movement.
#music #movement #neuroscience
Link to the research
Daniel Cameron is a postdoctoral fellow at McMaster University in Hamilton, Canada. He studied...
2022-12-2240 minMindSet🏏 Whac-A-Mole: Neuro Myths Edition | MindSet Episode #69🏏🎡 Kathryn and Michelle are back at it with an episode discussing common (and concerning) neuro-myths that have recently re-emerged. From buy-buttons to mind-control, Michelle and Kathryn dive into sensationalized claims that are often taken from neuroscience or behavioral science to make a flashy title. In this episode, they talk about the advancements in technology and tools to better explore the human experience- but not without acknowledging the limitations and obstacles that may never be solved. Tune in to this episode to hear Kathryn and Michelle clear the air on misconceptions and give their opinions about where the field of “neuro-ma...
2022-12-1228 minMindSet🧰⚙️ Getting the skinny on the “new” tool on the block: fNIRS | Featuring: Kristin Shumaker PhD | MindSet Episode #68🗣️ In this week’s episode of HCD’s MindSet, Kathryn and Michelle chat with social scientist, Kristen Shumaker, about how brains respond to different types of messaging and the types of tools used in communication neuroscience.
⚒️ With experience in using fMRI and fNIRS, Kristin gives us the lowdown about how to explore neurofeedback while accounting for limitations. If you are interested in learning about new neurotechnologies, this informative session is not one you will want to miss!
#fNIRS #storytelling #audiences #fMRI
Kristin Shumaker is a quantitative communication researcher, who uses behavioral and neuroscience methods to study how...
2022-11-2832 minMindSet😶🌫️ Is cannabis safe? Educating consumers on cannabinoids | Featuring: Dr. David Nathan & Martha Bajec, PhD | MindSet Episode #67🛑 As the cannabis industry continues to evolve, the conversations surrounding consumer safety and regulations remain critical. On this week’s episode of MindSet, Kathryn and Michelle sat down with both Martha Bajec and Dr. David Nathan to discuss their recent work with both HCD Research and the ASTM D37 Committee regarding cannabinoid safety signs.
🧃 This episode is full of fascinating discussions around cannabis, the term “psychoactive,” and how the pharmaceutical and consumer package goods industries can strive to make better labels for consumer safety.
#consumersafety #labels #cannabis #ASTM #CPG #consumers #package #design #education #informedconsumer #cannabinoids #wellness #co...
2022-11-1448 minMindSet🎃👻 The one where statistics gets spooky | Featuring: Alex Shpenev PhD | MindSet Episode #66(6)🎃 Happy Halloween to all our MindSet listeners!
🦇 🧙♀️🧉 What's a scary part about research? Statistics! The University of Pennsylvania's Alex Shpenev talks Kathryn and Michelle through common fears or misconceptions behind statistics and why you shouldn't be so sure when playing with numbers. Even though this episode doesn't include any spells, it reminds us that many popular statistics are just pulled out of thin air.
#statistics #correlations #halloween
Meet the guest!
Alex Shpenev is a Senior Data Research Scientist at the Center for Social Norms and Behavioral Dynamics of the University of Pennsylvania. He is also...
2022-10-3144 min
Bringing Design Closer with Gerry ScullionWalking the talk of HCD PrinciplesMy name is Gerry Scullion and I am a designer, educator and host of This is HCD, based in the wonderful city of Dublin, Ireland.Our goal here is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems.If you’re new around here, let me tell you a little bit about This is HCD. It started life in Sydney, whilst I lived there for nearly 14-years. We have been creating content for over 5-years - al...
2022-10-2538 minMindSet🌹 Why everyone should stop and smell the roses | Featuring: Rachel Herz PhD | MindSet Episode #65👃 This week’s episode of HCD’s MindSet includes author, TEDx speaker, neuroscientist, and world leading expert on the psychological science of smell- Rachel Herz, PhD.
🕯️This fascinating conversation dives into the value of smell in terms of wellbeing, what an “unscented” product really means, and a few myth-busting moments around olfaction too.
#smell #olfaction #neuroscience #fragrance #mentalhealth #anosmia #experiences #research #wellbeing
Meet our guest!
A world-renowned expert on the psychological science of smell, Dr. Rachel Herz is a neuroscientist, TEDx speaker, and published author of both books and numerous research publications. Sh...
2022-10-1735 minMindSet🌟 BONUS EPISODE: Are we still talking about neuromarketing? EEG… Does this smell funny? | MindSet Episode #64😊 Happy Friday everyone!
🚩🚩 To keep the momentum going from #NeuroU2022, we have a BONUS episode for HCD’s MindSet! Kathryn and Michelle hopped on the mics for a journal club session to chat about a recent article that was published by IFT. Everything old is new again and the infamous “neuromarketing hype” is back in the mix with the same, old tricks. Listen to Kathryn and Michelle break down the article and discuss why EEG and food science are a complicated combo.
#neuroscience #EEG #foodscience #misinformation
Learn about NeuroU HERE
Articles debunking neuro-hyp...
2022-10-0735 minMindSet🔮 The Future of On-Demand Delivery | Featuring: Rex Chng | MindSet Episode #63Kathryn and Michelle are back with another episode of HCD’s MindSet with Rex Chng, a recent graduate of the Penn Masters of Behavioral and Decision Science program. In this episode, Rex shares why he joined the program at University of Pennsylvania and the recent work he did with HCD about on-demand delivery services. Inspired by the UberEats Superbowl commercial, this research tried to determine what is important to consumers, and how brands can leverage that information to stay top-of-mind with their customers. After listening to this episode, you may never look at companies like Lyft or Instacart the sa...
2022-10-0333 minMindSet🎼 Music to Companies’ Ears: Creating Harmonious Customer Experiences | Featuring: Steve Yastrow | MindSet Episode #62This week’s episode of HCD’s MindSet includes a 3-time author, consultant, and speaker- Steve Yastrow. Steve literally “wrote the book” on Brand Harmony, helping companies understand and learn the importance of paying attention continuously to what customers are hearing. Chatting with Kathryn and Michelle about brand harmony, Steve provided a lot of his insight about how valuable it is to bet on your customers to make or break even the best of products. #customerexperience #CX #brandharmony #totalexperience #customerrelationship #marketing #branding #benchmarking #strategy #alignment
Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal...
2022-09-1940 minMindSet📘 Journal Club: Did nudges kill behavioral science?! | MindSet Episode #61What nudges have you noticed in your daily life? Michelle and Kathryn hopped on the mics this week to discuss an article which has recently sparked a lot of debate about the value of “nudges”. The article, and its subsequent reactions, have left our favorite hosts with a lot to say about not just nudging, but the serious issues with publishing in scientific journals as a whole. Listen to Kathryn and Michelle discuss the trials and tribulations of publish or perish, the evolution of research, and why studying human research is so messy (but intriguing).
Article 1: https://www...
2022-09-0538 minMindSet👩🏽🔬 🧠 Even neuroscientists don’t want to think - NeuroUX | MindSet Episode #6060 Episodes down for MindSet - how many more to go? In this episode Kathryn and Michelle talk about NeuroUX - what is it, how it came to be, its challenges, and its future. Neuro - meaning nervous system (includes the brain) and UX - meaning user experience. NeuroUX is a tool that allows researchers to attain real-world data on consumers' cognitive processes over time. HCD Research had also completed an internal study using NeuroUX Technology focusing on RiteAid and CVS's Covid-19 Vaccination website user experience - this study will be linked in the show notes below.
Be...
2022-07-1831 minMindSet🛍 When Less is More | Featuring: Allison Gutkowski | MindSet Epsiode #59What do Pepsi, Pfizer, and VW all have in common? Each company recently decided to have a logo make-over via the concept of debranding! In this week’s MindSet episode, Kathryn is joined by Allison Gutkowski to discuss what this trend means for companies and consumers, as well as ways that brands can evolve with their consumer while remaining true to themselves. The notion of debranding sparked an interesting discussion surrounding brand harmony, consumer perception, and visual marketing that you don’t want to miss!
Meet our guest!
As Director of Global Research for HCD Resea...
2022-07-0539 min
MindSet🧠📠 DIY Neuroscience | Featuring: Anna Wexler PhD | MindSet Epsiode #58Do It Yourself is a famous Google search for any household repairs or homemade decorations, but is there such a thing as "DIY Neuro"? In MindSet's latest episode, we are joined by Anna Wexler. She shares her expertise with Kathryn and Michelle as they discuss the hype and horrors of DIY NeuroTech!
Meet our guest!
Anna Wexler is an Assistant Professor in the Department of Medical Ethics and Health Policy at the Perelman School of Medicine at the University of Pennsylvania, where she studies ethical, legal, and social issues surrounding emerging technology. In particular, she is inter...
2022-06-2043 minMindSet🎶 👨🏽🍳 Please don’t stop the music- exploring food choice in noisy restaurants | MindSet Episode #57In MindSet Episode #57 Michelle and Kathryn have produced Journal Club #2! The article they focus on is "Sound" Decisions: The Combined Role of Ambient Noise and Cognitive Regulation on the Neurophysiology of Food Cravings from the National Library of Medicine.
Journal Club Article
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign up fo...
2022-06-0637 minMindSet💊 🍁 We D.A.R.E. you to learn more about the New Reefer Madness | Featuring: Martha Bajec PhD | MindSet Episode #56In MindSet Episode #56 Michelle and Kathryn discuss the New Reefer Madness with HCD's Senior Scientific Consultant, Martha Bajec, PhD. The New Reefer Madness is an important term used to help describe the rebranding of cannabis from a "No No" to a "Wellness or Health Additive."
Meet our guest!
Dr. Martha Bajec has spent the last decade working as a scientist and leader for some of the world’s largest and most influential consumer packaged goods companies. With undergraduate and master’s theses focused on neurotransmission in model organisms and doctoral work on individual differences in huma...
2022-05-1641 minMindSet☺️ 💸 Facial Coding – You get what you pay for. | MindSet Episode #55In MindSet Episode #55 Michelle and Kathryn discuss Facial Coding! Facial Coding is when you collect and categorize emotional reactions from facial expressions. If you are interested in knowing more listen to this curious conversation.
Facial Coding White Paper
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign up for HCD Newsletter
...
2022-05-0229 minMindSet👂 Sensory Memes & the future of advertising | MindSet Episode #54Kathryn and Michelle are back on the mic with Episode #54 of MindSet! Today they are discussing Sensory Memes! But... what exactly are they, how do they affect us as the consumer, and what is the future of them in advertising? Listen to the full conversation now!
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
...
2022-04-1828 minMindSet📰 Extra, extra, read all about it - Sharing industry news! | Featuring: Nick Thomas | MindSet Episode #53First Monday of April - how is the year going by so fast? In this episode Kathryn and Michelle are joined by a very special guest, Nick Thomas. You can look forward to them discussing about the market research industry, publications and more.
Meet our guest!
Nick Thomas would describe himself in a Twee, which is 280 characters as I'm happily married and the proud father of two boys aged 5 and 9, living in Surrey, UK; overeater and underachiever; jack of all trades bored by doing any one thing for too long. Founder and owner of MrWeb...
2022-04-0438 minMindSet🎶 A “quick” chat with Glenn Kessler on Brand Harmony | Featuring: Glenn Kessler | MindSet Episode #52Episode #52 is rolling out! In today's episode President & CEO of HCD Research, Glenn Kessler joins Kathryn and Michelle to talk about Brand Harmony. What is brand harmony? Why should you care? And why does your company need to know? Listen to the full episode to learn more.
Meet our guest!
Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In addition to years of experience in management, marketing, and market research analysis, he...
2022-03-2137 minMindSet🔬 Simplicit - Keep it Simple | Featuring: Allison Gutkowski | MindSet Episode #51In this episode, our very own Allison Gutkowski of HCD Research dives into the curious conversation with Michelle and Kathryn about our tool Simplicit! Simplicit is the Self-Assessment Manikin (SAM) + Implicit Testing methodologies combined!
Meet our guest!
As Director of Global Research for HCD Research, Allison specializes in all thing’s client related, including educational sessions on applied behavioral neuroscience and applications, building relationships and developing proposals and research programs. She is responsible for new business development as well as account and project management. Allison has been a guest lecturer at Wharton School of the Univ...
2022-03-0730 minMindSet🧠 Building Better Businesses with Neuroscience | Featuring: Elizabeth Johnson (Zab) PhD | MindSet Episode #50HCD Research's MindSet has hit a new milestone! 50 Episodes of curious conversations have been out there for you to listen to - what a journey it has been for HCD Research and our two wonderful hosts Michelle and Kathryn. Also, a special shout out to all of our guests as you make this content even better and a huge thank you to all of our valued listeners!
In this episode, we have a wonderful guest, Dr. Elizabeth Johnson or better known as Zab. Dr. Johnson and Kathryn speak on how the field of applied neuroscience can be...
2022-02-2138 minMindSet🏈🎮 Super Bowl Special: What’s the future of Fantasy Football? | Featuring: Mujde Yuksel PhD | MindSet Episode #49Get ready for a MindSet Episode that rivals the best half time performance. In this weeks special release, listen to Michelle and Kathryn talk with Dr. Mudje Yuksel who has the most interesting career history and the E-Sports industry!
Meet our guest!
Dr. Mujde Yuksel is an Associate Professor of Marketing and the Director of Graduate Programs in Marketing at Suffolk University in Boston.
She is a consumer behavior researcher with a special focus on digital consumption and sports and entertainment marketing. She has a number of publications at various marketing journals (e...
2022-02-0740 minMindSet👥 How to make your Research more Inclusive! | Featuring: Falisha Karpati | MindSet Episode #48Michelle and Kathryn talk with Falisha Karpati about inclusivity within the work space!
Meet our guest!
Falisha Karpati, PhD is an Inclusion Consultant with a background in neuroscience. Falisha’s work focuses on using neuroscience to build inclusive environments in research, academic, and scientific organizations. Her approach to inclusion centers on the interconnectedness of cognitive, demographic, and experiential diversity.
She holds a PhD in Neuroscience from McGill University and a Certificate in Diversity and Inclusion from Cornell University. She brings a decade of experience in designing inclusive programming as well as conducting research, includi...
2022-01-3141 minMindSet🛒🤳Exploring Shopper Perception with Augmented Reality (AR) | Featuring: Bingling Wang | MindSet Episode #47Michelle and Kathryn talk with Bingling Wang who is finishing up her master's with a capstone research project at HCD Research! Bingling is very interested in how shoppers' perceptions are affected by using the tool of augmented reality! Listen in to hear a little more about her background, her capstone project, and this curious conversation.
Meet our guest!
Bingling is a student at the Master of Behavioral and Decision Sciences program at the University of Pennsylvania. She earned her Bachelor’s degree at the College of William & Mary with a double major in Psychology and Ec...
2022-01-1729 minMindSet📚What's the first rule of Journal Club? | MindSet Episode #46What is the first rule of journal club? Is to watch or listen to Journal Club 😉- Join Kathryn and Michelle as they discuss a fascinating article about facial coding!
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign up for HCD Newsletter
Our Socials
YouTube - @HCDResearchInc.
LinkedIn - @HCDResearch
Twitt...
2022-01-0336 minMindSetImplicit Research in Sensory needs people who are EXPERTS in Sensory | MindSet Episode #45Michelle and Kathryn discuss the venture of HCD into Traditional Implicit Research with a client who specifically wanted it. As you see when doing implicit research for sensory, you really do need to be an expert in sensory.
Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Kathryn on LinkedIn
Michelle on LinkedIn
HCD Research Website
MindSet Website Page
Sign up for HCD Newsletter
Our S...
2021-12-2032 minMindSetHow is Consumer Behavior affected by Brand Perception 🛒💉| Featuring: Farrah Kharche | MindSet Episode #44Michelle and Kathryn talk with Farrah Kharche who was a finished up her masters with a capstone research project at HCD Research and now works as an Associate at Strategy&. Farrah was very intrigued by brand perception and also a timely topic of vaccines! Listen in to hear a little more about her background, her capstone project, and this curious conversation.
Meet our guest!
During her undergraduate experience studying consumer behavior, Farrah developed an interest in behavioral science. She pursued this interest by conducting independent research on the impact of communications of transformation on consumer...
2021-12-0627 minMindSetAre you indecisive? ❔... Not sure about the answer 🤔| Featuring: Michael Murphy | MindSet Episode #43This week, Michelle talks with Michael Murphy who was a recent intern at HCD Research. They discuss a little about him and his personal experiences while also diving into the methodologies he learned under Michelle's mentorship. You could call him a master of behavior and decision sciences!
Meet our guest!
After completing coursework in microeconomics and behavioral economics in the second half of his undergraduate experience, Michael's professional ambitions largely shifted towards the behavioral sciences. He saw this field as an exciting intersection of his interests in health, psychology, and behavior change. Michael's newfound interest...
2021-11-2230 minMindSetWe've got some tricks up our sleeves 🪄| Featuring: Jeanette Andrews | MindSet Episode #42Here is our first full episode released on our podcast platforms! Michelle and Kathryn are back again and lucky enough to have Jeanette Andrews a magician, artist, and speaker featured on this weeks curious conversation. These 3 dive into Jeanettes extensive background and their collaborative projects within the behavior research space.
Meet our guest!
Jeanette Andrews is hailed as one of the most innovative illusionists in the world today and has staged hundreds of sold-out and standing-room-only performances for Fortune 500 companies, theaters and universities including Infiniti, Kraft, Thermo Fisher Scientific, Lyric Opera & Chicago Ideas Week. She h...
2021-11-0836 minMindSetNow available on your Podcast Streaming platform! 🎙️🎧MindSet has reached a new milestone! Now located anywhere you stream your podcasts. (Plus more platforms to come in the near future)
We at HCD Research know that each person is unique and loves to consume content in different fashions. That is why the episodes we release here will be the same as the ones we upload to YouTube. Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
YouTube - @HCDResearchInc....
2021-11-0101 min
Here for Your HealthConnecting To Social Services May Be The Best MedicineCorinna Kelley discusses the community referral network used by HCD Palm Beach County that utilizes technology to link those in need with social services.
2021-06-1400 minHere for Your HealthCurbing COVID: One Public Health Care System’s Approach toward Community ImmunityDarcy Davis discusses how HCD Palm Beach County mobilized their efforts to curb the COVID-19 pandemic in their community.
2021-06-0300 min
Bringing Design Closer with Gerry ScullionBas Raijmakers 'How do we take a global perspective on HCD while respecting local differences'Enjoy our content? Become Premium Subscriber and get access to our podcast (ad-free, and delivered earlier)
Hello and welcome to another episode of Bringing Design Closer!Today on the show, is Bas Raijmakers, co-founder and creative director of Standby, a specialist design research organisation for service innovation, based in London and Amsterdam. Bas is also a co-founder of the Reach Network (I’ll throw a link to this in the show notes). For those of you who don’t know what Reach Network is, it’s a global network of agencies specialising in human-centred design resear...
2020-08-1144 min
Bringing Design Closer with Gerry ScullionRafa Sardina '15-Grammy Award Winner Producer; How technology has affected the songwriting process and creation of music, and what Design can learn from it'
Sign up to be a Premium Subscriber and get access to our podcast (ad-free, and delivered earlier). This helps us continue to produce more content and develop This is HCD further.
In this episode, I connect with a former producer of mine, that I was lucky enough to work with way back in 2006-2008, Rafa Sardina. 60-time Grammy-nominated, 15-time winner. With a client list that looks like the most celebrated artists of the last 100 years, that include Michael Jackson, Lady Gaga, Dr Dre, Beyonce, Stevie Wonder, Celine Dion, and...
2020-07-3045 min
Bringing Design Closer with Gerry ScullionGeke Van Dijk 'Design Research for meaningful change'This episode was brought to you by This is Doing - Design & Innovation Online Learning
Support This is HCD by becoming a Premium subscriber.
Hello and welcome to another episode of BDC. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, providing training for service designers, design researchers, product managers, user experience designers and much more.
Today on the show, is Geke Van Dijk, co-founder and strategy director of https://www...
2020-07-2536 min
Bringing Design Closer with Gerry ScullionBulelani Mfaco 'Surviving on the margins of society'This episode was brought to you by This is Doing - Design & Innovation Online Learning
Support This is HCD by becoming a Premium subscriber.
In this episode, I speak with Buelani Mfaco, a South African asylum seeker and activist based in Ireland - he’s a spokesperson for MASI, the movement of asylum seekers in Ireland and is an active voice in shedding light from within one of Irelands Direct Provision centres, Knocklisheen in Co. Limerick.
To give some background to this system, in 1991, only 9-people sought asylum in Ireland, compared to 3883 in 1997. Th...
2020-07-1655 min
Bringing Design Closer with Gerry ScullionChris Gray 'Dealing with PTSD as a result of working as a social media content moderator'Enjoy our content? Support This is HCD by becoming a Premium Member
Hello and welcome to Bringing Design Closer, my name is Gerry Scullion and I am a service designer and trainer based in Dublin City Ireland. Bringing Design Closer is a podcast dedicated on shining the light on the complexities of embedding the design within organisations.
In this episode, I speak with Chris Gray, former content moderator for CPL a service provider and content moderation organisation for many of the large tech businesses. We speak about Chris’s experience moderating for Facebook, what that loo...
2020-05-2240 min
Getting started in DesignRebekah Murphy 'My journey from Scrum Master to UX Designer'Enjoy our content? Support This is HCD by becoming a Premium Member
Today on the show we have Rebekah Murphy a UX Designer based in Sydney, Australia. I met Rebekah early last year and met a few times in a mentorship capacity.
Since then Rebekah has successfully transitioned into her first design role and is now the Chapter Lead for This is HCD in Sydney where she’s hosting events for the human-centred design community out there.
It’s a great episode that takes you on the journey from being introduced to Design via...
2020-05-1429 min
Bringing Design Closer with Gerry ScullionChristine Hemphill 'Making human-centred design more human'Support This is HCD by signing up for a This is HCD Premium account
In this episode, I chat with the wonderful Christine Hemphill, MD of Open Inclusion in London, UK.
We chat openly about how Design frameworks and methods are failing not only the design community but also the people who end up using these products or services. Christine has a framework that she discusses in this episode that can help the Design community intentionally include inclusivity as part of their way of working.
https://openinclusion.com/
https://www.linkedin.com/in/christine-hemphill-9570672...
2020-04-0838 min
Bringing Design Closer with Gerry ScullionAmy Bucher 'Understanding Behaviour Change Design and how it co-exists and compliments other design disciplines'In this episode, I chat with the wonderful Amy Bucher, VP of Behavior Change from Mad*Pow in Boston in the United States. We chat about the emerging role of behavior change design and how it intersects with other disciplines like service design and user experience. I'll also cover off my personal unease with behavior change design, and unpack its ethical use - and sometimes its misuse - across industries.
Amy gives fascinating examples of her work in healthcare and how she has used behavior change design to help improve the lives of people using those services...
2020-03-2532 min
Getting started in DesignJon Colman 'What Design Managers look for within graduate portfolios at Intercom'Hello and welcome to Getting Started in Design, my name is Gerry Scullion and I am a service designer and trainer based in Dublin City Ireland. Getting Started in Design is part of This is HCD Network and is focussed on shining a light on the tricky stages between education and employment and also moving careers into Design.
In this episode, we caught up with Jonathon Colman Senior Design Manager at Intercom, one of Irelands most successful and celebrated tech stories. We chat about the things Intercom look for in designers, how to get around the tricky...
2020-01-3110 min
Bringing Design Closer with Gerry ScullionJonathon Colman 'Building world class Design teams'This is HCD is brought to you by Humana Design and The Academy.ie - Design Training and Education
Have feedback on this episode? Click here to leave us a voice mail.
Welcome to another episode of Bringing Design Closer. My name is Gerry Scullion and I’m a service design trainer and practitioner based in Dublin City, Ireland. For those of you who are unfamiliar with Bringing Design Closer, this podcast is focused on uncovering insights from thought leaders around the world and learnings about bringing design into organisations with a view to helping both...
2019-11-1922 min
Bringing Design Closer with Gerry ScullionAlan Smith 'Helping businesses design value with Strategyzer'This is HCD is brought to you by Humana Design and The Academy.ie - Design Training and Education
Have feedback on this episode? Click here to leave us a voice mail.
Hello, and welcome to Bringing Design Closer. My name is Gerry Scullion and I’m a service design trainer a practitioner based in Dublin City, Ireland. I was in Toronto recently for the service design networks global conference and caught up with Alan Smith, the wonderful co-founder and design leader at Strategyzer HQ at one of the coolest ends of the city. In this...
2019-10-2933 min
Getting started in DesignZoë Murray 'Moving careers into Design Research'This is HCD is brought to you by Humana Design and The Academy.ie - Design Training and Education
Have feedback on this episode? Click here to leave us a voice mail.
Links in this episode
https://www.linkedin.com/in/zoemurray
We are hosting our first conference in Dublin - March 30, March 31 2020. Stay up to date by joining our newsletter
https://mailchi.mp/thisishcd/2020-dublin-hcd-conference
Connect with This is HCD
Follow This is HCD us on Twitter
Follow This is HCD on Instagram
Sign up for our newsle...
2019-10-2125 min
Bringing Design Closer with Gerry ScullionMelanie Rayment 'Using Service Design to deliver improved experiences for vulnerable children'This is HCD is brought to you by Humana Design and The Academy.ie - Design Training and Education
Have feedback on this episode? Click here to leave us a voice mail.
In this episode we speak with Melanie Rayment, Head of Service Design for UK Charity, Barnardos. We learn about how they use Design to help improve social outcomes for some of the most vulnerable of children.
https://www.barnardos.org.uk/
https://twitter.com/melrayment?lang=en
https://www.linkedin.com/in/melanierayment/?originalSubdomain=uk
We are hosting our first conference in D...
2019-10-1530 min
Bringing Design Closer with Gerry ScullionSDGC19 Special / Laura Lorenzo 'What to do when your workshop is considered a taboo topic'This is HCD is brought to you by Humana Design and The Academy.ie - Design Training and Education
Have feedback on this episode? Click here to leave us a voice mail.
We are thrilled to be official media partners for the Service Design Global Conference in Toronto this year and are sharing podcasts from the event as it happens. In this episode, I caught up with Laura Lorenzo about workshop taboo subjects.
https://www.linkedin.com/in/lauralorenzodegracia/?originalSubdomain=pt
We are hosting our first conference in Dublin - March 30, March 31 2020. Stay up...
2019-10-1116 min
Bringing Design Closer with Gerry ScullionSDGC19 Special / Antonio Starnino & Antonio Iadarola 'Designing innovation spaces'This is HCD is brought to you by Humana Design and The Academy.ie - Design Training and Education
Have feedback on this episode? Click here to leave us a voice mail.
We are thrilled to be official media partners for the Service Design Global Conference in Toronto this year and are sharing podcasts from the event as it happens. In this episode, I caught up with Antonio Starnino and Antonio Iadarola about their experience in designing innovation spaces.
http://studio-we.com
https://www.linkedin.com/in/astarnino/?originalSubdomain=ca
https://www.linkedin.com/in...
2019-10-1116 min
Bringing Design Closer with Gerry ScullionSDGC19 Special / Josina Vink 'Making the invisible, visible'This is HCD is brought to you by Humana Design and The Academy.ie - Design Training and Education
Have feedback on this episode? Click here to leave us a voice mail.
We are thrilled to be official media partners for the Service Design Global Conference in Toronto this year and are sharing podcasts from the event as it happens. In this episode, I caught up with Associate Professor of Design, Josina Vink from The Oslo School of Architecture and Design. We speak about the service ecosystems in the health space.
View Josinas slides
Josi...
2019-10-1018 min
Bringing Design Closer with Gerry ScullionDana Chisnell 'Design for all: Using Design to improve outcomes between the US Government and its citizens'This is HCD is brought to you by Humana Design and The Academy.ie
Hello, welcome to Bringing Design Closer. My name is Gerry Scullion and I’m a service design practitioner and trainer based in Dublin City, Ireland.
In this episode, I caught up with the wonderful, the one and only, Dana Chisnell. Now, we met a number of years ago when I was speaking at UX Scotland and had a great conversation at that time about design in government. I’m delighted today to continue that conversation on the show. We also speak about h...
2019-09-2432 min