Shows
HMA Vital Viewpoints on HealthcareReady or Not: Implementing Strategy Amid Massive Healthcare DisruptionRebecca Nielsen and Alex Rich, co-leaders of HMA’s Strategy and Transformation practice, have been supporting healthcare strategies in an ever-changing environment defined by constant disruption from AI, shifting regulatory policies, and financial strain. With so much change in the air now, many strategic plans are outdated before they ever get implemented. In this episode of Vital Viewpoints on Healthcare, they expose the blind spots that sabotage even the most well-crafted strategies and offer a grounded look at what actually works when change is the only constant. They unpack the challenge of the 5-year strategic plan and the risk of...2025-07-2330 min
HMA Vital Viewpoints on HealthcareReady or Not: Implementing Strategy Amid Massive Healthcare DisruptionRebecca Nielsen and Alex Rich, co-leaders of HMA’s Strategy and Transformation practice, have been supporting healthcare strategies in an ever-changing environment defined by constant disruption from AI, shifting regulatory policies, and financial strain. With so much change in the air now, many strategic plans are outdated before they ever get implemented. In this episode of Vital Viewpoints on Healthcare, they expose the blind spots that sabotage even the most well-crafted strategies and offer a grounded look at what actually works when change is the only constant. They unpack the challenge of the 5-year strategic plan and the risk of...2025-07-2330 min
Copper State of Mind: public relations, media, and marketing in ArizonaPublic Relations Is Alive and KickingAbbie Fink and Adrian McIntyre talk about the crucial role that public relations professionals have a within a well-integrated communications team. They discuss how PR has evolved in response to technological advances in AI and automation, highlighting its importance as a strategic component in modern business. Abbie shares her journey from journalism to PR and reflects on the historical focus on press releases, while Adrian underscores the need for strategic communications that align with organizational goals. They also point out that effective communication involves collaboration among various departments, including marketing, internal comms, and...2025-07-1123 min
Lending LeadershipMarketing Meets Mortgages: How Lindsay LaBonte Masters Client Relationships in Today’s WorldWelcome back to Lending Leadership: The Creative Brief.Today, we’re especially excited to introduce you to someone who literally grew up dreaming of being a loan officer. We’re talking about Lindsay LaBonte—who, from childhood, was inspired by her father’s dedication to helping families achieve the American dream of homeownership. Lindsay joins us to share her unique journey into the mortgage business, including taking over her family’s legacy branch, becoming a branch manager, and how she built a purpose-driven team—all while balancing life as a wife and mother.In this episode, we...2025-07-0932 min
Copper State of Mind: public relations, media, and marketing in ArizonaInternal Communications: How to Talk (and Listen) to Employees in Uncertain Times with Nikki LittleNikki Little of Franco, a Detroit-based PR agency, joins us to talk about the importance of internal communications during times of crisis or rapid change—in other words, times like these.Join Franco’s 5-Day Challenge and learn how to navigate uncertainty with strategic communication that builds trust, engagement and resilience.Nikki shares tactical insights on building a culture where listening is prioritized alongside speaking, ensuring that every employee feels heard and valued. She highlights the importance of two-way communication channels and building trust to foster a collaborative workplace.By integrating communication strategies at a...2025-06-2725 min
Lending LeadershipCreative Branding and Consistency in Lending: Why Being Yourself WinsWelcome back to Lending Leadership: The Creative Brief, your trusted stop for all things mortgage leadership, creative strategy, and lender success.In this episode, we’re thrilled to sit down with Mike Whiteaker—HMA Team Leader, Senior Loan Officer, and a five-time Scotsman Guide Award winner. Mike joins us to pull back the curtain on what it really takes to thrive in the mortgage business, moving beyond the resume, titles, and traditional questions to dig into the marketing, mindset, and creative strategies that have set him apart.We kick things off by exploring the fun, kits...2025-06-2532 minHMA Vital Viewpoints on HealthcareMedicaid At (Another) Crossroads: The Future of Public Healthcare CoverageAs Medicaid faces another set of policy shifts, this episode provides a look-back on the many twists and turns Medicaid has faced throughout the years. Jay Rosen, president and chairman of HMA, reflects on his work with states and health plans over the past four decades in their efforts to deliver services to vulnerable populations amidst shifting federal and state priorities, innovative delivery and payment models, and increased private sector involvement. With a sharp focus on policy, equity, and system transformation, Jay offers strategic insights for leaders across healthcare, government, and investment sectors.2025-06-1137 minHMA Vital Viewpoints on HealthcareMedicaid At (Another) Crossroads: The Future of Public Healthcare CoverageAs Medicaid faces another set of policy shifts, this episode provides a look-back on the many twists and turns Medicaid has faced throughout the years. Jay Rosen, president and chairman of HMA, reflects on his work with states and health plans over the past four decades in their efforts to deliver services to vulnerable populations amidst shifting federal and state priorities, innovative delivery and payment models, and increased private sector involvement. With a sharp focus on policy, equity, and system transformation, Jay offers strategic insights for leaders across healthcare, government, and investment sectors.
2025-06-1137 min
Copper State of Mind: public relations, media, and marketing in ArizonaMaster’s Degree or Nah? The Value of Lifelong Learning In and Out of the ClassroomAbbie and Adrian discuss the value of postgraduate degrees, questioning whether formal education is necessary for success in today’s job market. Abbie emphasizes that while she values her Master's degree for personal growth, she believes that education doesn’t always have to come from traditional institutions. She talks about the importance of trade skills, the evolving nature of professional qualifications, and the need for continuous learning, regardless of the format. Adrian encourages listeners to think critically about their educational paths and the skills required in their desired fields before jumping into a postgraduate degree prog...2025-05-1626 min
Lending LeadershipThe Crucial Mortgage Steps Everyone Overlooks During DivorceWelcome back to Lending Leadership: The Creative Brief! We’re excited to bring you a powerful and practical episode focused on a life event that touches so many—divorce—and how it intersects with one of the biggest financial assets most people have: their home.This week, Rachael sits down with friend and coworker Amy Malamut, who brings a truly unique perspective to the table. Amy spent over a decade as a divorce attorney, and now she’s a leading mortgage loan officer and part of one of New Jersey’s top teams at HMA Mortgage. It’s this rare...2025-05-1424 min
Copper State of Mind: public relations, media, and marketing in ArizonaWould You Rather Hire a Robot or a Recent Grad?Abbie and Adrian discuss the perspectives of recent college graduates and the unique challenges they face in today's job market. In an era where technology has rendered remote work more accessible, new grads are asking critical questions about workplace culture and the boundaries of work-life balance. Abbie shares her thoughts on the relevance of working "9 to 5" (and sings a little Dolly Parton in the process). Are outdated workplace norms ready to accommodate a generation that thrives in hybrid environments? Are organizations that refuse to adapt at risk of losing potential talent? We discuss the challenges...2025-05-0215 min
Copper State of Mind: public relations, media, and marketing in ArizonaLittle Things Can Make a Big DifferenceAbbie and Adrian discuss the importance of showing appreciation through small yet impactful gestures. While many people recognize the importance of these actions, consistently putting them into practice can be a challenge amidst the chaos of everyday life.Abbie shares a personal experience from a recent business trip, emphasizing how simple acts, like delivering handwritten notes to media contacts, can create lasting impressions and foster stronger professional relationships. They discuss various ways to show gratitude, such as thank-you notes and thoughtful gifts, and how these actions can elevate one's business presence and strengthen connections. They...2025-04-1823 min
Lending LeadershipCollaboration at Its Best: Behind the Scenes of Our Sales RallyWelcome back to Lending Leadership: The Creative Brief.In today's episode, we're talking about our sales rally--a tool we use here at HMA Mortgage for fostering collaboration and innovation within our team. While we're likely bustling around at our own sales rally as you listen to this, we're excited to share insights on why showing up, leaning in, and sharing ideas can significantly transform your business landscape.As we navigate through this episode, we explore the immense potential of events like sales rallies in bringing together loan officers, partners, and leadership teams from different regions...2025-04-1619 min
Copper State of Mind: public relations, media, and marketing in ArizonaMetrics vs Meaning: Measuring the True Impact of PR & Communications CampaignsAbbie and Adrian talk about bridging the gap between what can be measured and what truly matters in communications and public relations. They discuss how the phrase "what gets measured gets managed"—often wrongly attributed to Peter Drucker—can be misleading since not everything that truly matters can be quantified and counted. Abbie shares her experiences from earlier in her career, reminiscing about the era of clip books, where the success of PR campaigns was measured by the volume of media coverage, rather than the content or its impact. They conclude that while meas...2025-04-0426 min
Copper State of Mind: public relations, media, and marketing in ArizonaThe End of Celebrity Endorsements? Meet the New Brand ChampionsThis episode explores how employees can become powerful brand ambassadors, influencing public perception and enhancing brand communication. Abbie and Adrian discuss findings from a PR Week/Cision study showing that today's audiences increasingly trust employees' voices over paid celebrity endorsements. This change marks a notable shift in consumer behavior and brand strategy, showcasing the critical role trust plays in modern marketing. Read the transcript and notes for this episode on our website. Key Takeaways Celebrity endorsements were once the gold standard for advertising, but times have changed significantly. Surprisingly, employees...2025-03-2122 min
Lending LeadershipMaximize Engagement and Build Relationships: Social Media Strategies for Loan OfficersWelcome back to Lending Leadership: The Creative Brief!In this episode, we tackle a topic that can be a little daunting yet incredibly powerful for loan officers: leveraging social media to boost business. Social media can sometimes feel like an overwhelming space, especially with perceptions of generational divides, but we're here to demystify it with the help of our guest expert, Summer Boyd.Summer is HMA's social media manager, and she joins us to share her insights on how loan officers can break through the noise and effectively use social media to cultivate business relationships...2025-03-1926 min
Copper State of Mind: public relations, media, and marketing in ArizonaAI in PR: Embracing Opportunities and Addressing ConcernsThe 2025 Comms Report by Cision and PRWeek highlights the significant impact of AI on the PR industry, touching on both the opportunities and concerns AI presents.Abbie and Adrian discuss how AI is becoming an integral part of their workflows, while also addressing fears about job security and budget impacts. They emphasize the importance of adapting to these changes by equipping oneself with AI knowledge to enhance professional value and ensure a place at the decision-making table in future communications efforts.Read the transcript and notes for this episode on our website. Key...2025-03-0722 min
Copper State of Mind: public relations, media, and marketing in ArizonaDiversity, Equity, and Inclusion Are Not Dirty WordsAbbie and Adrian discuss the backlash against Diversity, Equity, Inclusion, and Belonging (DEIB) programs amidst changing federal policies and ongoing cultural debates. They explore the tension between maintaining an inclusive workplace and the pushback against such initiatives, emphasizing the importance of open dialogue, factual evidence, and continuous learning. The conversation touches on "merit," the value of diverse voices, and the responsibility of businesses to foster inclusive environments and equitable practices. This episode offers a nuanced exploration of the challenges and opportunities in working together to create a better world. Read the transcript and notes for...2025-02-2125 min
Lending LeadershipSecrets to Success: Building a Strong Mortgage Team with Dan AndersenWelcome to another episode of Lending Leadership: The Creative Brief!In this episode, we're excited to dive into the world of mortgage marketing and leadership with our special guest, Dan Andersen, a member of the HMA team from the Chicagoland area. Dan, an exemplary loan officer, has not only achieved remarkable success with his team but also exhibits a unique quality of being generous with his knowledge and expertise. We had the pleasure of discussing with him how he balances being in the trenches of daily business with his passion for teaching and leading others to success.2025-02-1924 min
Copper State of Mind: public relations, media, and marketing in ArizonaRebuilding Trust in Government, NGOs, and the Media: Is It Even Possible?Abbie and Adrian talk about the 2025 Edelman Trust Barometer report, which reveals rising global grievances and declining trust in institutions. They explore how businesses, governments, and NGOs can rebuild trust amidst economic and social challenges. The discussion centers on the role of transparent communication, responsible leadership, how generational differences affect perceptions of trust and "hostile activism," as well as what people say institutions should do to improve societal trust. Read the transcript and notes for this episode on our website. Key Takeaways The Edelman Trust Barometer reveals a global decline in trust...2025-02-0724 min
Lending LeadershipCreativity in Mortgage Marketing with the Malamut BrothersWelcome back to Lending Leadership: The Creative Brief. In today's episode, we’re excited to dive into the creative marketing strategies of the Malamut brothers, Jim and Greg, from New Jersey's top-performing team at HMA Mortgage.We start by uncovering what big hats, funny videos, and mortgages have in common with our guests Jim and Greg Malamut. Known for their innovative approach to marketing, the Malamuts have attracted attention not only through stellar service in the mortgage industry but also through their humorous and unconventional marketing tactics. They share with us their journey, starting with how...2025-02-0532 min
Copper State of Mind: public relations, media, and marketing in ArizonaThe Importance of Mentoring in Our Lives and CareersIt's National Mentoring Month, and Abbie Fink and Adrian McIntyre talk about the transformative power of mentoring and its impact on their personal lives and professional careers. They discuss the essence of mentorship, emphasizing the importance of both giving and receiving guidance. They reflect on their own experiences with mentors, highlighting how these relationships can profoundly impact one's career trajectory, and they share anecdotes that illustrate how mentors have guided them by teaching them not just what to think, but how to think. Adrian reflects on key moments in his work in the Middle East...2025-01-2418 min
Lending LeadershipLeadership vs. Management: Mortgage Leadership Tips and Insights from Robert FillyawWelcome back to Lending Leadership: The Mortgage Pros!In today’s episode, we’re talking to the last (but not least) of our co-hosts, Robert Fillyaw, managing partner at HMA Mortgage. Stepping in as host is Rachael Tresch of the Creative Brief, and I’m talking to Robert about leadership within mortgage lending, though the principles we discuss today are universally applicable.We kick off with a discussion on the difference between leadership and management. Often confused with one another, we clarify that management is about processes, while leadership is about people. Robert passionately talks about...2025-01-1532 min
Copper State of Mind: public relations, media, and marketing in ArizonaCelebrity Reputation Management and the "Dark Side" of Public RelationsA high-profile legal battle has erupted in Hollywood involving Blake Lively and Justin Baldoni, following allegations of sexual harassment during the production of the film It Ends With Us. Abbie Fink and Adrian McIntyre talk about the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives. They discuss how these cases reflect broader issues in public relations, particularly the manipulation of media narratives and the potential misuse of reputation management strategies to damage opponents. The implications of this case extend...2025-01-1024 min
Lending LeadershipChallenges and Opportunities: Lessons from the Mortgage Business with Tom MillsWelcome back to Lending Leadership: The Mortgage Pros. In today’s episode, we’re highlighting another of our co-hosts, Tom Mills, managing partner at HMA Mortgage. Stepping in as host is Rachael Tresch of the Creative Brief, and I’m talking to Tom about his career and the lessons he has learned within the mortgage industry. He’s sharing his insights on the importance of non-negotiables in our personal lives and how those boundaries contribute to effective leadership. We also explore the substantial shifts Tom has seen in the mortgage industry over his 21-year career, from the s...2025-01-0140 min
Copper State of Mind: public relations, media, and marketing in ArizonaWhat Does the $15m ABC News Settlement Mean for the Future of Journalism?The recent $15 million settlement between ABC News and President-elect Trump has sparked significant concern about the future of objective reporting and press freedom. Abbie and Adrian discuss the implications of this case, exploring how such legal actions can influence journalistic integrity and the delicate balance between business interests and the truth. They talk about the evolving role of media as both a watchdog and a business, particularly in an environment where ownership is increasingly concentrated among a few powerful individuals. As the media landscape becomes more fragmented and audiences self-select into echo chambers...2024-12-2722 min
Copper State of Mind: public relations, media, and marketing in ArizonaHoliday Marketing Madness: Can We Cut Through the Noise?The holiday season presents unique challenges for communications professionals as we navigate a crowded landscape of messaging and marketing. With many shoppers planning their purchases well in advance—some starting as early as Labor Day—it's crucial for brands and organizations to strategize their communications well ahead of time. Abbie emphasizes the importance of starting holiday conversations early to ensure messages reach the intended audience amid the noise of competing campaigns. Abbie and Adrian also discuss the need for sensitivity in holiday messaging, considering the diverse range of celebrations and the emotional complexities many individuals face...2024-12-1321 min
Copper State of Mind: public relations, media, and marketing in ArizonaThe Decline of Local News and Its Impact on DemocracyThe decline of local media outlets in the United States poses significant threats to democracy and community engagement. Abbie Fink and Adrian McIntyre discuss the phenomenon of "news deserts," areas devoid of reliable local news sources, drawing on a comprehensive study by Northwestern University's Medill School of Journalism, Media and Integrated Marketing Communications that tracks the scale and impact of shrinking local journalism. Adrian and Abbie underscore the consequences of losing local media outlets, such as decreased civic participation, increased political polarization, and the loss of accountability from local governments and institutions. Abbie emphasizes the...2024-11-2922 min
Copper State of Mind: public relations, media, and marketing in ArizonaPublic Relations in a Polarized Post-Election EnvironmentAs the United States navigates the turbulent waters of a presidential transition, the ripple effects of the presidential election will be felt across the globe. A growing division in society—fueled by media that profits from polarization—calls for a reevaluation of how businesses and organizations communicate. In this episode, Abbie and Adrian talk about emotional responses to the election results, highlighting the necessity for effective communication in a polarized environment. They emphasize the responsibility of organizations to understand and navigate the policy changes that will impact their operations and interactions with clients. They also disc...2024-11-1524 min
Copper State of Mind: public relations, media, and marketing in ArizonaNavigating Ownership Transitions: Behind the Scenes of a PR Firm BuyoutAbbie Fink, the new sole owner of HMA Public Relations, shares her journey of transitioning from vice president to president and the challenges she faced during this significant change. Abbie and Adrian discuss the intricacies of business ownership, including the emotional and financial aspects of Abbie buying out her business partner, Scott Hanson, who retired after many successful years together. Abbie highlights the importance of maintaining the firm's legacy while navigating the complexities of valuation, negotiations, and ensuring a smooth transition for clients and employees alike. She also emphasizes the value of having...2024-11-0129 min
Lending LeadershipNavigating the Mortgage Industry: Creative Marketing Tips for Loan OfficersWelcome to Lending Leadership: The Creative Brief, your go-to podcast for marketing tips tailored for loan officers.
In our inaugural episode, we dove right into the unique journeys that led us to the mortgage marketing space. While nobody grows up dreaming of working in mortgages, life's twists and turns bring us to unexpected and fulfilling careers. Join us, Corrine and Rachael, as we share our personal stories and insights on how our diverse backgrounds have surprisingly prepared us for our roles in this industry.
Today's episode is all about understanding the importance of personal branding for loan officers and how...2024-10-3011 min
Lending LeadershipBuilding the Best Mortgage Company: Lessons from Industry Veterans at HMA MortgageWelcome to Lending Leadership: The Mortgage Pros! Consider this your ultimate resource for navigating the mortgage industry with seasoned experts. We’re thrilled to kick off our very first episode, and we’re excited to bring you insights and discussions from the heart of mortgage leadership.
Today, it's all about introductions and setting the stage for what you can expect from our podcast series. We'll be diving into who we are, why we decided to join forces, and our mission with this podcast. We also explore our personal journeys into the mortgage industry, reflecting on how we found ourselves here and...2024-10-3027 minHMA Vital Viewpoints on HealthcareWhy Are Family Services Critical to Improving Children’s Health?Uma Ahluwalia, managing principal at HMA, discusses the importance of keeping families at the center of children’s health and welfare services and highlights how government should provide services in support of the family unit. The conversation emphasizes that addressing family issues like poverty, trauma, and lack of resources is key to improving child welfare. She also explores the need for integrated services—across health, behavioral health, education, and safety—to address the interconnected challenges families face. Uma shares why it’s so important to sustain the commitment to long-term transformation, proper funding, and enabling local governments to provide holistic...2024-10-2333 minHMA Vital Viewpoints on HealthcareWhy Are Family Services Critical to Improving Children’s Health?Uma Ahluwalia, managing principal at HMA, discusses the importance of keeping families at the center of children’s health and welfare services and highlights how government should provide services in support of the family unit. The conversation emphasizes that addressing family issues like poverty, trauma, and lack of resources is key to improving child welfare. She also explores the need for integrated services—across health, behavioral health, education, and safety—to address the interconnected challenges families face. Uma shares why it’s so important to sustain the commitment to long-term transformation, proper funding, and enabling local governments to provide holistic...2024-10-2333 min
Lending LeadershipLending Leadership TrailerWelcome to Lending Leadership: the podcast designed for mortgage loan originators who are looking to elevate their careers and gain a competitive edge in the industry. Whether you're a seasoned professional or an aspiring loan officer, this podcast will have you clear to close with valuable insights, expert advice, and jaw-dropping stories from the cutting edge of the mortgage business.Lending Leadership is two powerful shows in one, alternating every week between The Mortgage Pros and The Creative Brief.In Lending Leadership: The Mortgage Pros, you’ll be guided by the three dynamic partners of HM...2024-10-1702 minHMA Vital Viewpoints on HealthcareHow Is Harm Reduction Redefining Recovery in Modern Treatment Approaches?Erin Russell is a principal at Health Management Associates and joins our podcast to discuss the importance emphasizing harm reduction as a compassionate approach to drug policy. She shares her journey from volunteering at a syringe service program to becoming deeply invested in harm reduction, highlighting how these programs offer critical support and connections to treatment and reduce overdose deaths. Erin also explores the impact of drug policy on drug-related harms, advocating for the need to overcome stigmas that impede treatment.
This podcast is being released the same week as International Overdose Awareness Day (IOAD), which is...2024-08-2836 minHMA Vital Viewpoints on HealthcareHow Is Harm Reduction Redefining Recovery in Modern Treatment Approaches?Erin Russell is a principal at Health Management Associates and joins our podcast to discuss the importance emphasizing harm reduction as a compassionate approach to drug policy. She shares her journey from volunteering at a syringe service program to becoming deeply invested in harm reduction, highlighting how these programs offer critical support and connections to treatment and reduce overdose deaths. Erin also explores the impact of drug policy on drug-related harms, advocating for the need to overcome stigmas that impede treatment.
This podcast is being released the same week as International Overdose Awareness Day (IOAD), which is...2024-08-2836 minHMA Vital Viewpoints on HealthcareLet’s Stop Doing Stupid Things: How Can We Scale Digital Healthcare Innovation to Ease the Burden on Patients and Providers?Ryan Howells is a leading expert in digital health policy and interoperability from Leavitt Partners, an HMA company. Ryan has been a catalyst for change since the early days of the internet to his current role in advancing consumer-directed health data exchange through application programming interfaces (API). In this episode, he discusses the evolution of digital health, the challenges of data accessibility, and the transformative potential of AI in healthcare. Whether you’re a healthcare professional or simply interested in healthcare innovation, this podcast offers practical solutions and visionary insights that can help reimagine the way we deliver and ex...2024-06-2631 minHMA Vital Viewpoints on HealthcareLet’s Stop Doing Stupid Things: How Can We Scale Digital Healthcare Innovation to Ease the Burden on Patients and Providers?Ryan Howells is a leading expert in digital health policy and interoperability from Leavitt Partners, an HMA company. Ryan has been a catalyst for change since the early days of the internet to his current role in advancing consumer-directed health data exchange through application programming interfaces (API). In this episode, he discusses the evolution of digital health, the challenges of data accessibility, and the transformative potential of AI in healthcare. Whether you’re a healthcare professional or simply interested in healthcare innovation, this podcast offers practical solutions and visionary insights that can help reimagine the way we deliver and ex...2024-06-2631 min
HMA UNAIRPanasnya Persaingan ACUP 2024Welcome back warga AKS1😎 di podcast pertama kali ini kita bahas ACUP 2024 yang baru selesai kemarin, ternyata ada pembahasan menarik sebelum ACUP 2024 selesai loh, kira-kira penasaran gasih isi bahasannya🙀 Yuk dengerin obrolan kita yang pastinya hanya di Podcast HMA UNAIR, Podcastnya Warga AKS1💫2024-06-0412 minHMA Vital Viewpoints on HealthcareCan data shape the future of Medicare’s value proposition?Tim Murray is a principal and senior consulting actuary of Wakely Consulting Group, an HMA Company. With over two decades of experience as a health actuary, Tim illuminates the challenges and opportunities within Medicare, particularly focusing on value assessment and the pivotal role of data collection. Digging into the complexities of Medicare Advantage, he discusses predictive modeling, innovative supplemental benefits, and the need for structured data metrics to drive sustainable healthcare solutions.
2024-04-2431 minHMA Vital Viewpoints on HealthcareCan data shape the future of Medicare’s value proposition?Tim Murray is a principal and senior consulting actuary of Wakely Consulting Group, an HMA Company. With over two decades of experience as a health actuary, Tim illuminates the challenges and opportunities within Medicare, particularly focusing on value assessment and the pivotal role of data collection. Digging into the complexities of Medicare Advantage, he discusses predictive modeling, innovative supplemental benefits, and the need for structured data metrics to drive sustainable healthcare solutions.2024-04-2431 minHMA Vital Viewpoints on HealthcareIs food the missing link in healthcare’s cost crisis?R.J. Briscione is a principal with the HMA Strategy and Transformation Practice. R.J. shares insights gained from his experience in Medicaid managed care, CVS business development, and how he made the leap into healthcare from aeronautics. R.J. shares key insights on addressing food insecurity, nutrition education, and tailored food interventions that measurably drive better health outcomes. Join us as we highlight the vital role of food in healthcare and uncover actionable strategies for community organizations looking to impact patient outcomes by improving upstream determinants of health.
2024-03-2735 minHMA Vital Viewpoints on HealthcareIs food the missing link in healthcare’s cost crisis?R.J. Briscione is a principal with the HMA Strategy and Transformation Practice. R.J. shares insights gained from his experience in Medicaid managed care, CVS business development, and how he made the leap into healthcare from aeronautics. R.J. shares key insights on addressing food insecurity, nutrition education, and tailored food interventions that measurably drive better health outcomes. Join us as we highlight the vital role of food in healthcare and uncover actionable strategies for community organizations looking to impact patient outcomes by improving upstream determinants of health.2024-03-2735 minHMA Vital Viewpoints on HealthcareCan continuous quality improvement transform healthcare equity?Leticia Reyes-Nash is a principal in HMA’s community strategies practice and an expert in healthcare equity and innovation in healthcare service delivery. Leticia shares her inspiring journey from political and community organizing to her work in health policy, highlighting the importance of addressing health equity and the challenges within healthcare systems. She discusses strategies for integrating equity into business practices, emphasizing the need for continuous quality improvement, humility, and patience in healthcare initiatives.
2024-03-2729 minHMA Vital Viewpoints on HealthcareCan continuous quality improvement transform healthcare equity?Leticia Reyes-Nash is a principal in HMA’s community strategies practice and an expert in healthcare equity and innovation in healthcare service delivery. Leticia shares her inspiring journey from political and community organizing to her work in health policy, highlighting the importance of addressing health equity and the challenges within healthcare systems. She discusses strategies for integrating equity into business practices, emphasizing the need for continuous quality improvement, humility, and patience in healthcare initiatives.
2024-03-2729 min
Copper State of Mind: public relations, media, and marketing in ArizonaThoughts on Content Strategy and Thought Leadership as We Pause the PodcastHow do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Adrian McIntyre talk about the 83 podcast episodes they've recorded together since 2019 and why Abbie has decided to "pause" the Copper State of Mind podcast ... for now, anyway. Read the transcript and notes for this episode on our website. Additional Resources "Should Your Organization Invest in Starting a Podcast?"...2022-08-3027 min
Copper State of Mind: public relations, media, and marketing in ArizonaIn The House With ... Jackie Yoder of Wilde Wealth ManagementIn this episode, Abbie Fink and Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management.Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with her a background in Sales Accounting, and Financial Advising. Prior to her position at Wilde Wealth, Jackie was a Financial Advisor at Edward Jones. During her time at Edward Jones, Jackie focused on reviewing clients' accounts and results regularly to determine whether life changes...2022-08-1625 min
Copper State of Mind: public relations, media, and marketing in ArizonaIn The House With ... Melanie Green of Fish & RichardsonIn this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law firm. With over 20 years of experience in the legal marketing industry, Melanie is an industry leader on client feedback programs and frequent speaker on law firm change management and operations strategies. Prior to joining Fish, Melanie was the chief client development officer at a global...2022-08-0229 min
Copper State of Mind: public relations, media, and marketing in ArizonaIn The House With ... Samantha Gulick of Harrah’s Ak-Chin CasinoIn this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She then became the Marketing Campaign Supervisor for Horseshoe Baltimore in July 2016. Sam was promoted to Marketing Campaign Manager for Harrah’s North Kansas City in 2017 and then manager for both Harrah’s and Horseshoe Council Bluffs. She joined Harrah’s Ak-Chin as the Database Marketin...2022-07-1925 min
Copper State of Mind: public relations, media, and marketing in ArizonaHow to React to Controversial TopicsWhen the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when and how to take a stand in a contentious media environment, including how to talk to your internal teams about challenging topics. Additional Resources "More Than a Statement" by Autumn Jarrett "Now is the Time to...2022-07-0534 min
Copper State of Mind: public relations, media, and marketing in ArizonaAccountability Earns Trust and InfluenceDoes your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. Additional Resources "Is Authenticity Overlooked?" by Scott Hanson "Now Is the Time to be Authentic" by Annelise Krafft "What is Leadership?" by Abbie Fink Follow the podcastIf you enjoyed this episode, please follow Copper State...2022-06-2125 min
Copper State of Mind: public relations, media, and marketing in ArizonaIs It Worth It To Ask for Online Reviews?In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information.Read Abbie Fink's blog post for this episode: "Is It Worth It To Ask for Online Reviews?" Additional Resources "Fake Reviews Could Cost You" by Abbie Fink "#BookClub – Manipurated" by Abbie Fink "Is the Customer Always Right?" by Rachel Brockway Follow the podca...2022-06-0726 min
Copper State of Mind: public relations, media, and marketing in ArizonaIn The House With ... Laurie Munn of Mercy CareAbbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. Learn more at MercyCareAZ.org.Read Abbie Fink's blog post for this episode: "In The House With ... Laurie Munn" Additional Resources "What Makes a Good Client?" by Abbie Fink "Celebrating a Diverse Client Roster as HMA Turns 40" by Abbie Fink "Where Do Clients Come From?" b...2022-05-2436 min
Copper State of Mind: public relations, media, and marketing in ArizonaCollaboration, Best Practices are Benefits of the PRGN NetworkIn this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year.Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network" Additional Resources "What is the Difference Between Local and National Public Relations?" by Abbie Fink "Unmatched Resources of a PR Network" by Scott Hanson "How PRGN Got Started" by Scott Hanson Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, S...2022-05-1029 min
Copper State of Mind: public relations, media, and marketing in ArizonaCommunications Remains Front and Center in the WorkplaceThe "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators.Read Abbie Fink's blog post for this episode: "Communications Remains Front and Center in the Workplace." Additional Resources "Creating An Innovative and Authentic Workplace" by Abbie Fink "Two Years" by Abbie Fink "What’s Your Story?" by Abbie Fink "The Candy Bar Personality Test" by Abbie Fink Follow the podcastIf you enjoyed this episode, please follow Copper State of...2022-04-2633 min
Copper State of Mind: public relations, media, and marketing in ArizonaHave We Ever Compromised Our Integrity?What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards?Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our Integrity?" Additional Resources "How to Build a Crisis Management Strategy for Social Media" by Justin Liggin "Crisis Communications in the Social Media Age" by Abbie Fink "What is integrity?" by Abbie Fink "S...2022-04-1232 min
HMA TALKSSeason 2 Part 1 perisapan UTS offline!Hallo kembali lagi di podcast HMA TALKS dengan host speaker baru tentunya dengan semngat baru juga, Dalam episode baru ini kami membahas tentang persiapan UTS offline nih ,Uts offline?! Waduhh gimana tuh? Setelah resmi diumumkan bahwa mulai dengan UTS dan perkuliahan setelah UTS full offline, tentunya akan sangat berbeda dengan sebelumnya yg full online. Mau tau persiapan apa aja yg perlu dilakukan? Simak podcast HMA TALKS SEASON II EPISODE 1 ✨ yukk langsung pasang earphone kalian 2022-04-1013 min
HMA UNAIRPersiapan Kuliah Offline?Yuk kenalan bareng dengan 2 host podcast HMA UNAIR kita untuk 1 periode kedepan. Nah untuk episode podcast kaliini special menyambut kuliah offline, lebih tepatnya kita bakal bahas "Persiapan Warga AKS1 Kuliah Offline" nih, simak sampai akhir ya!🤔💙2022-03-1917 min
Copper State of Mind: public relations, media, and marketing in ArizonaCan You Be Trusted?Across the globe, distrust is on the rise. People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow.Abbie and Adrian discuss the latest research on trust and what the public wants from executives and other business leaders. Additional Resources The 2022 Edelman Trust Barometer "How Can Brands Build Trust for the New Normal?" by Autumn Jarrett "Building a Brand with Trust" by Marissa Baker "Trusted News Sources" by Scott Hanson Follow the podcastIf you enjoyed this episode, please follow Copper State...2022-03-1530 min
Copper State of Mind: public relations, media, and marketing in ArizonaGrowing Your Brand on Instagram in 2022When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable.Fast forward ten years and Instagram is, for many in the 18 to 45 year old set, the undisputed champion of social media apps. Every day, people are posting millions and millions of pictures--carefully curated, of course--of their lives, their products, their work, etc. In this episode, Abbie Fink and Dr. Adrian...2022-03-0123 min
Copper State of Mind: public relations, media, and marketing in ArizonaGrowing Your Brand on Twitter in 2022In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022.Read Abbie Fink's blog post for this episode: "Grow Your Brand on Twitter" Additional Resources "How to Use Twitter’s Trending Topics for Your Twitter Strategy" by Autumn Jarrett "Twitter is a Valuable Tool for Today’s Journalists" by Abbie Fink "Lessons to Learn From the Big Game" by Abbie Fink Follow the podcastIf you enjoyed this episode, please follow Copper State of Mi...2022-02-1529 min
Copper State of Mind: public relations, media, and marketing in ArizonaGrowing Your Brand on Facebook in 2022In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022.Read Abbie Fink's blog post for this episode: "How to Grow Your Brand on Facebook" If you like this podcast, you might also enjoy PRGN Presents, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.” Additional Resources "Three Tips for Generating Leads on Facebook" by Justin Liggin "What is Facebook Reach?" by Au...2022-02-0130 min
Copper State of Mind: public relations, media, and marketing in ArizonaGrowing Your Brand on LinkedIn in 2022LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content.In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of LinkedIn as a content platform and why all business leaders should have a LinkedIn strategy in 2022. Connect with Abbie on LinkedIn: https://www.linkedin.com/in/abbiesfink Connect with Adrian on LinkedIn: https://www.linkedin.com/in...2022-01-1829 min
Copper State of Mind: public relations, media, and marketing in ArizonaDigital Trends for the New YearAs the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022. Read Abbie Fink's blog post for this episode: "Trends in Digital for the New Year" Additional Resources "How Good is Your Digital Marketing Strategy? – Part One" by Abbie Fink "How Good is Your Digital Marketing Strategy? – Part Two" by Abbie Fink "How Good is Your Digital Marketing Stra...2022-01-0432 minHMA TALKSHMA TALKS - Episode 6 : FarewellSelamat Malam Warga AKS1 dan pendengar lainnya, hari ini kami resmi umumkan bahwa episode kali ini HMA TALKS adalah episode yang terakhir. Nah, sebelum benar-benar berpamitan, kali ini kita kedatangan tamu yang super special yaitu Chairman dan Vice Chairman kita yang selalu siap untuk sharing seputar pengalaman menjabat selama satu periode ini. Wah gimana nih warga Aks1? udah penasaran belum, kalo udah, yuk langsung aja dengerin podcast HMA TALKS. Selamat mendengarkan...2021-12-2936 min
Copper State of Mind: public relations, media, and marketing in ArizonaPR Predictions for 2022One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these trends. Read the full article for more insights from members of the Public Relations Global Network: https://prgn.com/prgnfuture/pr-predictions-for-2022-from-the-best-comms-pros-around-the-globe/ Read Abbie Fink's blog post for this episode: "What Does the Future Hold?" Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in...2021-12-2134 min
Copper State of Mind: public relations, media, and marketing in ArizonaHow You Communicate with Employees Is a Key Factor In Your SuccessHow does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback? The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are. No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that? Since employees play a critical role in an organization’s success, effective internal communication is key. It is ex...2021-12-0726 min