Shows
Copper State of Mind: public relations, media, and marketing in ArizonaLaunching the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass CommunicationDean Battinto Batts and Professor Julia Wallace from Arizona State University join us to talk about the recent launch of the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication. The Knight Center for the Future of News focuses on creating sustainable models and innovative practices for the journalism industry through three core initiatives: the Journalism, Community & Democracy Lab; the Sustainability Lab; and the Innovation in Reporting & Storytelling Lab.Dean Batts and Prof. Wallace emphasize the importance of adapting to the changing dynamics of news consumption and...
2025-08-0829 min
Copper State of Mind: public relations, media, and marketing in ArizonaPublic Relations Is Alive and KickingAbbie Fink and Adrian McIntyre talk about the crucial role that public relations professionals have a within a well-integrated communications team. They discuss how PR has evolved in response to technological advances in AI and automation, highlighting its importance as a strategic component in modern business. Abbie shares her journey from journalism to PR and reflects on the historical focus on press releases, while Adrian underscores the need for strategic communications that align with organizational goals. They also point out that effective communication involves collaboration among various departments, including marketing, internal comms, and...
2025-07-1123 min
Copper State of Mind: public relations, media, and marketing in ArizonaInternal Communications: How to Talk (and Listen) to Employees in Uncertain Times with Nikki LittleNikki Little of Franco, a Detroit-based PR agency, joins us to talk about the importance of internal communications during times of crisis or rapid change—in other words, times like these.Join Franco’s 5-Day Challenge and learn how to navigate uncertainty with strategic communication that builds trust, engagement and resilience.Nikki shares tactical insights on building a culture where listening is prioritized alongside speaking, ensuring that every employee feels heard and valued. She highlights the importance of two-way communication channels and building trust to foster a collaborative workplace.By integrating communication strategies at a...
2025-06-2725 min
Copper State of Mind: public relations, media, and marketing in ArizonaWhy You Should Act Now to Help Save Public Media with Alice FerrisThere is an urgent threat facing public media in the United States: a proposed federal budget cut that would not only threaten its future, but also "claw back" funding that's already been awarded to public television and radio stations across the country. Read the transcript and notes for this episode on our website. Adrian McIntyre opens with a personal anecdote about the impact of public media on his family, setting the stage for a critical discussion on the ramifications of potential funding cuts. Alice Ferris and Abbie Fink discuss the wide-ranging implications for communities that...
2025-06-0724 min
Copper State of Mind: public relations, media, and marketing in ArizonaReimagining the Future of Local Journalism in Arizona with Chris KlineLocal news is facing serious challenges everywhere, with more than half the counties in the United States lacking any source of community reporting. Chris Kline, CEO of the Arizona Media Association, joins us to talk about the Arizona Community Collaborative and its efforts to revitalize local news in Arizona with a bold, statewide storytelling initiative focused on the topic of education solutions.Backed by a coalition of nearly 400 media brands, and with $2 million in philanthropy already raised, the Arizona Community Collaborative is expanding journalism coverage in local communities throughout the state to spark informed kitchen-table...
2025-05-3022 min
Copper State of Mind: public relations, media, and marketing in ArizonaMaster’s Degree or Nah? The Value of Lifelong Learning In and Out of the ClassroomAbbie and Adrian discuss the value of postgraduate degrees, questioning whether formal education is necessary for success in today’s job market. Abbie emphasizes that while she values her Master's degree for personal growth, she believes that education doesn’t always have to come from traditional institutions. She talks about the importance of trade skills, the evolving nature of professional qualifications, and the need for continuous learning, regardless of the format. Adrian encourages listeners to think critically about their educational paths and the skills required in their desired fields before jumping into a postgraduate degree prog...
2025-05-1626 min
Copper State of Mind: public relations, media, and marketing in ArizonaWould You Rather Hire a Robot or a Recent Grad?Abbie and Adrian discuss the perspectives of recent college graduates and the unique challenges they face in today's job market. In an era where technology has rendered remote work more accessible, new grads are asking critical questions about workplace culture and the boundaries of work-life balance. Abbie shares her thoughts on the relevance of working "9 to 5" (and sings a little Dolly Parton in the process). Are outdated workplace norms ready to accommodate a generation that thrives in hybrid environments? Are organizations that refuse to adapt at risk of losing potential talent? We discuss the challenges...
2025-05-0215 min
Copper State of Mind: public relations, media, and marketing in ArizonaLittle Things Can Make a Big DifferenceAbbie and Adrian discuss the importance of showing appreciation through small yet impactful gestures. While many people recognize the importance of these actions, consistently putting them into practice can be a challenge amidst the chaos of everyday life.Abbie shares a personal experience from a recent business trip, emphasizing how simple acts, like delivering handwritten notes to media contacts, can create lasting impressions and foster stronger professional relationships. They discuss various ways to show gratitude, such as thank-you notes and thoughtful gifts, and how these actions can elevate one's business presence and strengthen connections. They...
2025-04-1823 min
Copper State of Mind: public relations, media, and marketing in ArizonaMetrics vs Meaning: Measuring the True Impact of PR & Communications CampaignsAbbie and Adrian talk about bridging the gap between what can be measured and what truly matters in communications and public relations. They discuss how the phrase "what gets measured gets managed"—often wrongly attributed to Peter Drucker—can be misleading since not everything that truly matters can be quantified and counted. Abbie shares her experiences from earlier in her career, reminiscing about the era of clip books, where the success of PR campaigns was measured by the volume of media coverage, rather than the content or its impact. They conclude that while meas...
2025-04-0426 min
Copper State of Mind: public relations, media, and marketing in ArizonaThe End of Celebrity Endorsements? Meet the New Brand ChampionsThis episode explores how employees can become powerful brand ambassadors, influencing public perception and enhancing brand communication. Abbie and Adrian discuss findings from a PR Week/Cision study showing that today's audiences increasingly trust employees' voices over paid celebrity endorsements. This change marks a notable shift in consumer behavior and brand strategy, showcasing the critical role trust plays in modern marketing. Read the transcript and notes for this episode on our website. Key Takeaways Celebrity endorsements were once the gold standard for advertising, but times have changed significantly. Surprisingly, employees...
2025-03-2122 min
Copper State of Mind: public relations, media, and marketing in ArizonaAI in PR: Embracing Opportunities and Addressing ConcernsThe 2025 Comms Report by Cision and PRWeek highlights the significant impact of AI on the PR industry, touching on both the opportunities and concerns AI presents.Abbie and Adrian discuss how AI is becoming an integral part of their workflows, while also addressing fears about job security and budget impacts. They emphasize the importance of adapting to these changes by equipping oneself with AI knowledge to enhance professional value and ensure a place at the decision-making table in future communications efforts.Read the transcript and notes for this episode on our website. Key...
2025-03-0722 min
Copper State of Mind: public relations, media, and marketing in ArizonaDiversity, Equity, and Inclusion Are Not Dirty WordsAbbie and Adrian discuss the backlash against Diversity, Equity, Inclusion, and Belonging (DEIB) programs amidst changing federal policies and ongoing cultural debates. They explore the tension between maintaining an inclusive workplace and the pushback against such initiatives, emphasizing the importance of open dialogue, factual evidence, and continuous learning. The conversation touches on "merit," the value of diverse voices, and the responsibility of businesses to foster inclusive environments and equitable practices. This episode offers a nuanced exploration of the challenges and opportunities in working together to create a better world. Read the transcript and notes for...
2025-02-2125 min
Copper State of Mind: public relations, media, and marketing in ArizonaRebuilding Trust in Government, NGOs, and the Media: Is It Even Possible?Abbie and Adrian talk about the 2025 Edelman Trust Barometer report, which reveals rising global grievances and declining trust in institutions. They explore how businesses, governments, and NGOs can rebuild trust amidst economic and social challenges. The discussion centers on the role of transparent communication, responsible leadership, how generational differences affect perceptions of trust and "hostile activism," as well as what people say institutions should do to improve societal trust. Read the transcript and notes for this episode on our website. Key Takeaways The Edelman Trust Barometer reveals a global decline in trust...
2025-02-0724 min
Copper State of Mind: public relations, media, and marketing in ArizonaThe Importance of Mentoring in Our Lives and CareersIt's National Mentoring Month, and Abbie Fink and Adrian McIntyre talk about the transformative power of mentoring and its impact on their personal lives and professional careers. They discuss the essence of mentorship, emphasizing the importance of both giving and receiving guidance. They reflect on their own experiences with mentors, highlighting how these relationships can profoundly impact one's career trajectory, and they share anecdotes that illustrate how mentors have guided them by teaching them not just what to think, but how to think. Adrian reflects on key moments in his work in the Middle East...
2025-01-2418 min
Copper State of Mind: public relations, media, and marketing in ArizonaCelebrity Reputation Management and the "Dark Side" of Public RelationsA high-profile legal battle has erupted in Hollywood involving Blake Lively and Justin Baldoni, following allegations of sexual harassment during the production of the film It Ends With Us. Abbie Fink and Adrian McIntyre talk about the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives. They discuss how these cases reflect broader issues in public relations, particularly the manipulation of media narratives and the potential misuse of reputation management strategies to damage opponents. The implications of this case extend...
2025-01-1024 min
Copper State of Mind: public relations, media, and marketing in ArizonaWhat Does the $15m ABC News Settlement Mean for the Future of Journalism?The recent $15 million settlement between ABC News and President-elect Trump has sparked significant concern about the future of objective reporting and press freedom. Abbie and Adrian discuss the implications of this case, exploring how such legal actions can influence journalistic integrity and the delicate balance between business interests and the truth. They talk about the evolving role of media as both a watchdog and a business, particularly in an environment where ownership is increasingly concentrated among a few powerful individuals. As the media landscape becomes more fragmented and audiences self-select into echo chambers...
2024-12-2722 min
Copper State of Mind: public relations, media, and marketing in ArizonaHoliday Marketing Madness: Can We Cut Through the Noise?The holiday season presents unique challenges for communications professionals as we navigate a crowded landscape of messaging and marketing. With many shoppers planning their purchases well in advance—some starting as early as Labor Day—it's crucial for brands and organizations to strategize their communications well ahead of time. Abbie emphasizes the importance of starting holiday conversations early to ensure messages reach the intended audience amid the noise of competing campaigns. Abbie and Adrian also discuss the need for sensitivity in holiday messaging, considering the diverse range of celebrations and the emotional complexities many individuals face...
2024-12-1321 min
Copper State of Mind: public relations, media, and marketing in ArizonaThe Decline of Local News and Its Impact on DemocracyThe decline of local media outlets in the United States poses significant threats to democracy and community engagement. Abbie Fink and Adrian McIntyre discuss the phenomenon of "news deserts," areas devoid of reliable local news sources, drawing on a comprehensive study by Northwestern University's Medill School of Journalism, Media and Integrated Marketing Communications that tracks the scale and impact of shrinking local journalism. Adrian and Abbie underscore the consequences of losing local media outlets, such as decreased civic participation, increased political polarization, and the loss of accountability from local governments and institutions. Abbie emphasizes the...
2024-11-2922 min
Copper State of Mind: public relations, media, and marketing in ArizonaPublic Relations in a Polarized Post-Election EnvironmentAs the United States navigates the turbulent waters of a presidential transition, the ripple effects of the presidential election will be felt across the globe. A growing division in society—fueled by media that profits from polarization—calls for a reevaluation of how businesses and organizations communicate. In this episode, Abbie and Adrian talk about emotional responses to the election results, highlighting the necessity for effective communication in a polarized environment. They emphasize the responsibility of organizations to understand and navigate the policy changes that will impact their operations and interactions with clients. They also disc...
2024-11-1524 min
Copper State of Mind: public relations, media, and marketing in ArizonaNavigating Ownership Transitions: Behind the Scenes of a PR Firm BuyoutAbbie Fink, the new sole owner of HMA Public Relations, shares her journey of transitioning from vice president to president and the challenges she faced during this significant change. Abbie and Adrian discuss the intricacies of business ownership, including the emotional and financial aspects of Abbie buying out her business partner, Scott Hanson, who retired after many successful years together. Abbie highlights the importance of maintaining the firm's legacy while navigating the complexities of valuation, negotiations, and ensuring a smooth transition for clients and employees alike. She also emphasizes the value of having...
2024-11-0129 min
Copper State of Mind: public relations, media, and marketing in ArizonaThoughts on Content Strategy and Thought Leadership as We Pause the PodcastHow do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Adrian McIntyre talk about the 83 podcast episodes they've recorded together since 2019 and why Abbie has decided to "pause" the Copper State of Mind podcast ... for now, anyway. Read the transcript and notes for this episode on our website. Additional Resources "Should Your Organization Invest in Starting a Podcast?"...
2022-08-3027 min
Copper State of Mind: public relations, media, and marketing in ArizonaIn The House With ... Jackie Yoder of Wilde Wealth ManagementIn this episode, Abbie Fink and Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management.Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with her a background in Sales Accounting, and Financial Advising. Prior to her position at Wilde Wealth, Jackie was a Financial Advisor at Edward Jones. During her time at Edward Jones, Jackie focused on reviewing clients' accounts and results regularly to determine whether life changes...
2022-08-1625 min
Copper State of Mind: public relations, media, and marketing in ArizonaIn The House With ... Melanie Green of Fish & RichardsonIn this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law firm. With over 20 years of experience in the legal marketing industry, Melanie is an industry leader on client feedback programs and frequent speaker on law firm change management and operations strategies. Prior to joining Fish, Melanie was the chief client development officer at a global...
2022-08-0229 min
Copper State of Mind: public relations, media, and marketing in ArizonaIn The House With ... Samantha Gulick of Harrah’s Ak-Chin CasinoIn this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She then became the Marketing Campaign Supervisor for Horseshoe Baltimore in July 2016. Sam was promoted to Marketing Campaign Manager for Harrah’s North Kansas City in 2017 and then manager for both Harrah’s and Horseshoe Council Bluffs. She joined Harrah’s Ak-Chin as the Database Marketin...
2022-07-1925 min
Copper State of Mind: public relations, media, and marketing in ArizonaHow to React to Controversial TopicsWhen the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when and how to take a stand in a contentious media environment, including how to talk to your internal teams about challenging topics. Additional Resources "More Than a Statement" by Autumn Jarrett "Now is the Time to...
2022-07-0534 min
Copper State of Mind: public relations, media, and marketing in ArizonaAccountability Earns Trust and InfluenceDoes your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. Additional Resources "Is Authenticity Overlooked?" by Scott Hanson "Now Is the Time to be Authentic" by Annelise Krafft "What is Leadership?" by Abbie Fink Follow the podcastIf you enjoyed this episode, please follow Copper State...
2022-06-2125 min
Copper State of Mind: public relations, media, and marketing in ArizonaIs It Worth It To Ask for Online Reviews?In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information.Read Abbie Fink's blog post for this episode: "Is It Worth It To Ask for Online Reviews?" Additional Resources "Fake Reviews Could Cost You" by Abbie Fink "#BookClub – Manipurated" by Abbie Fink "Is the Customer Always Right?" by Rachel Brockway Follow the podca...
2022-06-0726 min
Copper State of Mind: public relations, media, and marketing in ArizonaIn The House With ... Laurie Munn of Mercy CareAbbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. Learn more at MercyCareAZ.org.Read Abbie Fink's blog post for this episode: "In The House With ... Laurie Munn" Additional Resources "What Makes a Good Client?" by Abbie Fink "Celebrating a Diverse Client Roster as HMA Turns 40" by Abbie Fink "Where Do Clients Come From?" b...
2022-05-2436 min
Copper State of Mind: public relations, media, and marketing in ArizonaCollaboration, Best Practices are Benefits of the PRGN NetworkIn this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year.Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network" Additional Resources "What is the Difference Between Local and National Public Relations?" by Abbie Fink "Unmatched Resources of a PR Network" by Scott Hanson "How PRGN Got Started" by Scott Hanson Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, S...
2022-05-1029 min
Copper State of Mind: public relations, media, and marketing in ArizonaCommunications Remains Front and Center in the WorkplaceThe "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators.Read Abbie Fink's blog post for this episode: "Communications Remains Front and Center in the Workplace." Additional Resources "Creating An Innovative and Authentic Workplace" by Abbie Fink "Two Years" by Abbie Fink "What’s Your Story?" by Abbie Fink "The Candy Bar Personality Test" by Abbie Fink Follow the podcastIf you enjoyed this episode, please follow Copper State of...
2022-04-2633 min
Copper State of Mind: public relations, media, and marketing in ArizonaHave We Ever Compromised Our Integrity?What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards?Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our Integrity?" Additional Resources "How to Build a Crisis Management Strategy for Social Media" by Justin Liggin "Crisis Communications in the Social Media Age" by Abbie Fink "What is integrity?" by Abbie Fink "S...
2022-04-1232 min
Copper State of Mind: public relations, media, and marketing in ArizonaArchitects Aren’t Just for Buildings: Reputation Management in a Digital WorldIn this episode, Abbie and Adrian talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation.Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement. He founded the firm in 2009 after more than 25 years as an advisor to top corporate executives, a senior leader at some of the world's most prominent communications firms and a front-line spokesman for major corporations...
2022-03-2939 min
Copper State of Mind: public relations, media, and marketing in ArizonaCan You Be Trusted?Across the globe, distrust is on the rise. People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow.Abbie and Adrian discuss the latest research on trust and what the public wants from executives and other business leaders. Additional Resources The 2022 Edelman Trust Barometer "How Can Brands Build Trust for the New Normal?" by Autumn Jarrett "Building a Brand with Trust" by Marissa Baker "Trusted News Sources" by Scott Hanson Follow the podcastIf you enjoyed this episode, please follow Copper State...
2022-03-1530 min
Copper State of Mind: public relations, media, and marketing in ArizonaGrowing Your Brand on Instagram in 2022When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable.Fast forward ten years and Instagram is, for many in the 18 to 45 year old set, the undisputed champion of social media apps. Every day, people are posting millions and millions of pictures--carefully curated, of course--of their lives, their products, their work, etc. In this episode, Abbie Fink and Dr. Adrian...
2022-03-0123 min
Copper State of Mind: public relations, media, and marketing in ArizonaGrowing Your Brand on Twitter in 2022In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022.Read Abbie Fink's blog post for this episode: "Grow Your Brand on Twitter" Additional Resources "How to Use Twitter’s Trending Topics for Your Twitter Strategy" by Autumn Jarrett "Twitter is a Valuable Tool for Today’s Journalists" by Abbie Fink "Lessons to Learn From the Big Game" by Abbie Fink Follow the podcastIf you enjoyed this episode, please follow Copper State of Mi...
2022-02-1529 min
Copper State of Mind: public relations, media, and marketing in ArizonaGrowing Your Brand on Facebook in 2022In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022.Read Abbie Fink's blog post for this episode: "How to Grow Your Brand on Facebook" Additional Resources "Three Tips for Generating Leads on Facebook" by Justin Liggin "What is Facebook Reach?" by Autumn Jarrett "What Do Consumers Expect From Brands Online?" by Justin Liggin Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, o...
2022-02-0130 min
Copper State of Mind: public relations, media, and marketing in ArizonaGrowing Your Brand on LinkedIn in 2022LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content.In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of LinkedIn as a content platform and why all business leaders should have a LinkedIn strategy in 2022. Connect with Abbie on LinkedIn: https://www.linkedin.com/in/abbiesfink Connect with Adrian on LinkedIn: https://www.linkedin.com/in...
2022-01-1829 min
Copper State of Mind: public relations, media, and marketing in ArizonaDigital Trends for the New YearAs the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022. Read Abbie Fink's blog post for this episode: "Trends in Digital for the New Year" Additional Resources "How Good is Your Digital Marketing Strategy? – Part One" by Abbie Fink "How Good is Your Digital Marketing Strategy? – Part Two" by Abbie Fink "How Good is Your Digital Marketing Stra...
2022-01-0432 min
Copper State of Mind: public relations, media, and marketing in ArizonaPR Predictions for 2022One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these trends. Read the full article for more insights from members of the Public Relations Global Network: "PR Predictions for 2022 from The Best Comms Pros around The Globe" Read Abbie Fink's blog post for this episode: "What Does the Future Hold?" Follow the podcastIf you enjoyed this episode, please follow...
2021-12-2134 min
Copper State of Mind: public relations, media, and marketing in ArizonaHow You Communicate with Employees Is a Key Factor In Your SuccessHow does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback? The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are. No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that? Since employees play a critical role in an organization’s success, effective internal communication is key. It is ex...
2021-12-0726 min
Copper State of Mind: public relations, media, and marketing in ArizonaHow to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing DirectorsFor many companies, Q4 means strategic planning and budgeting for the upcoming year. It's the perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organization. Whether big or small, for profit or not-for-profit, outside consulting services can be a valuable asset to your organization. But not every public relations firm is a good fit for you, and you're not a good fit for every PR agency. In this episode, Abbie Fink and Dr. Adrian McIntyre share some thoughts about how to approach the contracting process.
2021-11-2334 min
Copper State of Mind: public relations, media, and marketing in ArizonaThe Value of Visual Storytelling with Paul M BowersIn this episode, Abbie and Adrian talk about visual storytelling with Paul M Bowers. They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time. They also talk about the "secret sauce" in a photo or video shoot: the ability of the photographer to coach and create an environment of safety for subjects with whom they’re working, how to direct, how to create the best “performance” from t...
2021-11-0941 min
Copper State of Mind: public relations, media, and marketing in ArizonaShould Your Organization Invest in Starting a Podcast?Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question? In this episode, Abbie Fink and Dr. Adrian McIntyre help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie creators, not business or nonprofit leaders.)Abbie & Adrian talk about why there's no "one size fits all" strategy for driving business results with a podcast. Adrian explains the 4 "results levers" a podcast can pull -- in...
2021-10-2631 min
Copper State of Mind: public relations, media, and marketing in ArizonaHow Professional Communicators Can Help Executives with Conversations about Diversity & Inclusion, Disinformation, and CivilityIn this episode, Abbie and Adrian talk with Michelle Olson, APR, chair of the Public Relations Society of America, the nation's leading professional organization serving the communications community. With nearly 30,000 members, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. Michelle began her tenure as national chair of PRSA in January 2021, having previously served on the national board of directors and as a leader at the chapter and regional levels. As chair, Michelle...
2021-10-1246 min
Copper State of Mind: public relations, media, and marketing in ArizonaAre Your Employees Empowered to Represent Your Brand Effectively?The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you? In theory, it's a great concept. But in practice, many business leaders struggle with finding high-quality employees and training them to be effective brand advocates. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about internal and external communications, culture, and what it takes for your employees to become your best brand advocates.Read Abbie Fink's blog post for this episode: "Employees as Brand Ambassadors"
2021-09-2824 min
Copper State of Mind: public relations, media, and marketing in ArizonaBack to Business Networking? Our Thoughts on Attending In-Person EventsAfter 18 months of the Covid-19 pandemic, an increasing number of people are attending in-person business events. From media events and brand activations to industry conferences and local networking opportunities, we're seeing a gradual return to the public sphere. But many questions remain. In this episode, Abbie and Adrian share their thoughts on attending in-person events. How do we make decisions about which events to attend? What health and safety protocols are hosts and venues putting in place, and how are they being communicated? Has the nature of small talk changed? Are business cards still relevant now that...
2021-09-1428 min
Copper State of Mind: public relations, media, and marketing in ArizonaCreativity, Curiosity, and Craft: Essential Skills for a Career in Public Relations, Marketing, and CommunicationsWhat makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the essential skills for anyone seeking to work as a "modern-day communicator" and what it takes to be successful in a PR or communications role, whether in-house or at an agency. Read Abbie...
2021-08-3134 min
Copper State of Mind: public relations, media, and marketing in ArizonaSocial Media Strategy, Policies, and Pitfalls from the PR Agency Point-of-ViewIt's important to keep your messaging and social media marketing consistent with your brand values and company goals. But how do you do this in a world where every employee, customer, client, and vendor is active on their own social media accounts? What social media policies should your organization have in place in 2021, when the lines between personal and professional are blurred more than ever? What strategies should you use to coordinate your communication across all channels? What are the essential steps in putting together a social media strategy to create content that will inform and engage your audience?
2021-08-1733 min
Copper State of Mind: public relations, media, and marketing in ArizonaThe Olympic Games Remind Us All to Be Our BestThe Olympic Games are not just international sporting events. They have become a platform for discussions about branding, sponsorship, sportsmanship, politics, nationalism, and many other important topics. In this episode, Abbie Fink and Dr. Adrian McIntyre share their thoughts on the Olympics and the lessons we can all learn about teamwork, mental health, and striving to do better together by facing our challenges with grace. Read Abbie Fink's blog post for this episode: "The Olympics is About More Than Athletics" Additional Resources "Business Lessons We Can Learn From the #Olympics" by Abbie...
2021-08-0318 min
Copper State of Mind: public relations, media, and marketing in ArizonaMedia Literacy and the Value of Skepticism with Ilana Lowery of Common Sense MediaCommon sense is increasingly uncommon. And when it comes to the media, there’s a lot of common nonsense that circulates all too easily, making it harder and harder for ordinary, well-intentioned folks to find reliable sources of accurate information about the issues we face today. “Media literacy” is more important – and more elusive – than ever. In this episode, Abbie Fink and Dr. Adrian McIntyre are joined by Ilana Lowery of Common Sense Media, a nonprofit 501(c)(3) organization committed to helping kids and families thrive in a world of media and technology.Read Abbie Fink's blog post...
2021-07-2032 min
Copper State of Mind: public relations, media, and marketing in ArizonaWhat is “News Literacy” in This Age of “Fake News”?It's more important than ever to become "news literate" and to develop the critical thinking skills needed to evaluate the sources of our information. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about news literacy, "fake news," and the responsibility we all have to be smart, active consumers of news and information. Read Abbie Fink's blog post for this episode: "Why it is Important to be News Literate" Additional Resources "How To Combat Misinformation" "How Can Games Enhance News Literacy?" "What is 'News Literacy' in This Age of 'Fake News'?" "T...
2021-07-0626 min
Copper State of Mind: public relations, media, and marketing in ArizonaHow to Apologize (and Why It's So Hard to Do Well)Whether you're a celebrity, a CEO, or a regular ol' person just going about your business, there's a good chance you've had to apologize at least once or twice in your life. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the art of apologizing in a sincere and meaningful way -- and why so many people (ourselves included) struggle to do this well. Read Abbie Fink's blog post for this episode: "Is it Enough to Just Say You’re Sorry?" Additional Resources "What are the Pitfalls that Businesses Face Wh...
2021-06-2224 min
Copper State of Mind: public relations, media, and marketing in ArizonaWhy Executives Should Give Their Communications Team a Seat at the TableWhen a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about why executives should make sure their marketing, communications, and public relations team has a seat at the table. Read Abbie Fink's blog post for this e...
2021-06-0829 min
Copper State of Mind: public relations, media, and marketing in ArizonaSocial Media: Blessing or Curse for Corporate Communications?In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the pitfalls and possibilities of social media for marketing and corporate communications in 2021. Someone posed the question the other day—are you really a business if you don’t engage on social media? Good question. Social media connects us with the world at large. Social media can replace email. For many people, social media is their only source of news. And it is no doubt a worthwhile tool for any company that wants to engage with its customers and potential customers. Or is it? There is n...
2021-05-2524 min
Copper State of Mind: public relations, media, and marketing in ArizonaHow to Build Relationships with Journalists and Media Outlets in ArizonaWe’ve all heard that it’s not what you know, it’s who you know. But when it comes to the media, especially in today’s contentious political climate, it’s hard to know who to know and even who to trust … let alone how to get them to trust you. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about why it's important to build relationships with the media and how to do it. If you want to earn media coverage and build real relationships with journalists and editors, you need to learn what m...
2021-05-1131 min
Copper State of Mind: public relations, media, and marketing in ArizonaDoes Influencer Marketing Make Traditional PR & Marketing Communications Obsolete?Is "influencer marketing" new? Do influencers make traditional public relations and marketing communications obsolete? These are questions Abbie Fink and Dr. Adrian McIntyre discuss in today's episode. Merriam-Webster defines influence as "the power or capacity of causing an effect in indirect or intangible ways." In marketing, the use of "influencers" existed long before the digital era. Any celebrity, athlete, public figure, or scientific expert who could influence a buyer's decision was (and is) considered an influencer. But the rise of social media influencers with their own audience or following -- usually on platforms such as...
2021-04-2730 min
Copper State of Mind: public relations, media, and marketing in ArizonaCommunity Relations: Giving Back is Good BusinessGiving back to the community is good for business. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits. Beyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public relations practice -- and a key corporate strategy for "do-good programming" that is mutually beneficial for the company and the community. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the importance of community relations and giving back. Why should business leaders care ab...
2021-04-1330 min
Copper State of Mind: public relations, media, and marketing in ArizonaWhat can CEOs learn from Biden's first press conference?Whether you are President of the United States or the president of a small business, managing media relations and fielding questions from journalists requires careful planning, preparation, and practice. There are tried and true communication tips and techniques everyone can use whether you are being interviewed by the media, addressing your investors, or communicating internally with your employees. In this episode, Abbie Fink and Dr. Adrian McIntyre share media training strategies and examples to help YOU prepare to meet the press. Additional Resources "Win the Press Conference" by Scott Hanson "What is Media Training?"...
2021-03-3021 min
Copper State of Mind: public relations, media, and marketing in ArizonaFrom Media to PR: The Personal Journeys of Scott Hanson & Abbie Fink with HMA Public Relations (2019)HMA Public Relations is a full-service marketing communications and public relations agency. Founded in 1980, they are the oldest continuously operating PR firm in Arizona and celebrated their 40th year in 2020. HMA Public Relations’ capabilities are not limited to any industry, nor bound by geographic boundaries. In addition to their headquarters office in Phoenix, they are a founding member of the Public Relations Global Network, a comprehensive network of independent public relations firms around the globe. They are active members in the Public Relations Society of America’s Counselors Academy, furthering a network of professionals across the country. Visit...
2021-03-1637 min
Copper State of Mind: public relations, media, and marketing in ArizonaTrailer: Copper State of MindCOMING SOON: Copper State of Mind is a new podcast for Arizona executives and directors of marketing and communications who want to increase the effectiveness of their public relations and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges an...
2021-03-0205 min
The Arizona 100Resilience | December 17, 2020Listen to Abbie Fink, publisher of The Arizona 100, talk about what's coming up in the December 17 issue of this unique publication of 100-word stories on topics of intrigue in Arizona.To subscribe to The Arizona 100 and have each issue delivered directly to your inbox, visit TheArizona100.comThe Arizona 100 is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.The show is recorded and produced by Adrian McIntyre in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in...
2020-12-1718 min
The Arizona 100Holiday Traditions | December 3, 2020Listen to Abbie Fink, publisher of The Arizona 100, talk about what's coming up in the December 3 issue of this unique publication of 100-word stories on topics of intrigue in Arizona.To subscribe to The Arizona 100 and have each issue delivered directly to your inbox, visit TheArizona100.comThe Arizona 100 is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix.
2020-12-0320 min