Shows
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#164 | Clinical Insight Isn’t Enough: Why Most Medical Device Founders Fail at ScaleIs your medical device vision actually helping you grow - or silently holding you back?If you're a clinician founder with a working prototype but struggling to scale or export your medical device, the problem likely isn’t your product — it’s your vision. In this episode, Hakeem Adebiyi breaks down why most healthcare innovations stall commercially and how to fix it using a proven, clinician-friendly framework.Here’s what you’ll learn:Why your current vision might be too generic — and how that’s stalling your commercial growthThe DAMP framework: a 4-step system to pressure te...
2026-01-1816 minClinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#163 | 5 Fundraising Lessons Clinician-Founders Need to Raise Smarter and Protect EquityFundraising isn’t a pitch deck moment—it’s a process. And if you treat it like a last-minute sprint, you’ll lose more than equity.In this 5 in 5 episode, Hakeem Adebiyi shares five hard-earned lessons every founder needs when raising capital, especially at pre-seed, seed, or early Series A. From avoiding diluted equity to knowing what investors actually care about, this episode helps clinician-founders and MedTech entrepreneurs approach funding with strategy—not desperation.You’ll learn how to:Approach fundraising as a structured process, not a one-off eventGet in front of investors without relying on w...
2026-01-1105 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#150 | How Clinicians Can Use Storytelling To Simplify Complex MedTech Ideas & Win Buy-InIn this episode, Hakeem Adebiyi speaks with Dominic Colenso, former Thunderbirds actor turned communication coach about how to transform complex ideas into clear, engaging stories that connect.Dominic shares how storytelling techniques from acting can help healthcare and life-science professionals simplify their message, cut through jargon, and communicate with confidence.Dominic’s Book: Cut Through Listen on YouTube: https://youtu.be/5iPMgYHjlLsJoin the mailing list to get the show notes for every episode here: https://thesalesaccelerationformula.com/podcast-show-notes
2025-10-1240 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#116 | The 12-Minute LinkedIn Strategy That Helps HealthTech Businesses Win Global Deals💡 Many businesses underestimate LinkedIn’s potential for finding international customers, distributors, and partners.In this episode of The H-Files, Hakeem is joined by Norma Foster, an international trade specialist who has helped businesses across industries use LinkedIn to drive global sales. From profile optimization to targeted outreach, this episode walks through the exact strategies companies are using to grow without travel or massive budgets.Here’s what you’ll learn: – How to optimize your LinkedIn profile for credibility and international reach – The 3-step approach to finding and engaging international customers and partners
2025-02-0950 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#114 | What a Life Sciences Marketing Expert Can Teach MedTech Founders About Global GrowthWhat does it really take to build a global presence in healthtech and life sciences?In this episode of The H-Files Podcast, Hakeem Adebiyi sits down with Kath Darlington MBE, founder of The Scott Partnership - a global B2B marketing agency working with leading life sciences and MedTech companies. Kath shares her journey from start-up to international agency, and the lessons she’s learned from two decades of helping health businesses grow across borders.Here’s what you’ll learn: – How to develop a marketing strategy that actually works across markets – Why...
2025-01-2642 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#112 | How Innovators Find Distributors & How Distributors Spot Winning ProductsSuccess in MedTech isn’t just about innovation - it’s about the right partnerships, timing, and strategy.In this episode of The Hands-on Business Podcast, Hakeem Adebiyi sits down with Bo Wiesman, a MedTech entrepreneur and investor with more than 20 years of experience. Bo shares his journey from running a successful distribution business to launching a digital health company and building an investment fund - all while helping innovators scale in complex healthcare markets.Here’s what you’ll learn: – How to find distributors that match your values and growth goals – Why f...
2025-01-1242 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#110 | What It Takes To Turn a Family Innovation Into a Scalable MedTech BusinessWhat happens when a finance professional helps commercialise a life-saving medical device invented by his father?In this episode of The H-Files, Hakeem Adebiyi sits down with Nishant Varma to unpack his journey from Wall Street to healthcare innovation. Nishant shares what it took to build a MedTech business with global potential — from taking calculated risks and finding purpose, to navigating international expansion with precision.Here’s what you’ll learn: – How to strategically shift into healthcare innovation — even from outside the industry – What global expansion really looks like in early-stage MedTech
2024-12-291h 02
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#108 | The Global Growth Playbook: Real Lessons From a Decade in International HealthcareGoing global isn’t just about strategy - it’s about mindset, culture, and execution.In this episode of The H-Files Podcast, Hakeem Adebiyi sits down with Marco Rombi, an international business expert with over a decade of experience helping healthcare and MedTech companies expand worldwide. Marco shares proven strategies for navigating cultural nuance, forming high-trust partnerships, and building businesses that thrive across borders.Here’s what you’ll learn: – Why cultural intelligence is the foundation of sustainable international growth – How to evaluate and build partnerships that go beyond the contract – What...
2024-12-1546 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#104 | Inside the Mind of a Pioneer: Strategy, Culture, and the Future of MedTechInnovation without strategy is noise. Innovation without culture is chaos.In this episode of The H-Files, Hakeem Adebiyi sits down with Dr. Jonathan Sackier — a pioneering physician and healthcare entrepreneur known for his work at the cutting edge of AI, robotics, and surgical innovation. From patent protection to team culture and regulatory insight, this conversation is packed with practical wisdom for healthtech founders ready to lead with vision and precision.Here’s what you’ll learn:– Why strong operational strategy is more critical than ever in health innovation– How to think about AI a...
2024-11-1748 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#102 | From Product to Pipeline: Practical Strategies To Grow Your MedTech StartupWelcome to The H Files, where host Hakeem Adebiyi explores the real-world challenges of growing a healthcare business without the fluff.In this first episode of the new series, Hakeem sits down with Spencer Jones, MedTech founder and CEO of Lapovations, to unpack what it really takes to build a scalable company. From sharpening your sales process to choosing the right moment to expand internationally, this is a masterclass in focused execution.Here’s what you’ll learn:– Why precision in your sales strategy beats going wide too early– How to identify...
2024-11-031h 01
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#101 | Vision-Driven Growth: The Secret to Business Acceleration with Dr. Abdullah SheriffIn a complex, fast-moving healthcare market, vision isn’t just a nice-to-have - it’s a growth accelerator.In this episode of The Hands-on Business Podcast, Hakeem Adebiyi sits down with Dr. Abdullah Sharif, MD of MSD in Singapore, Malaysia, and Brunei, to unpack how a clear, actionable vision can help healthcare leaders drive business growth, scale internationally, and make smarter decisions faster.Here’s what you’ll learn:– How to keep your company vision simple, strategic, and aligned with daily decisions– Why vision is the foundation of successful partnerships and team executi...
2024-10-2032 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#100 | Selling Value vs Selling PriceNever drop your price." That’s the rule and it’s not just a nice idea. It’s a strategy.In this quick Business Bites episode, Hakeem Adebiyi breaks down why competing on price kills your margins, lengthens your sales cycle, and damages your positioning. Instead, learn how to lead with value, stand your ground, and close faster with more confidence.Here’s what you’ll learn:– Why selling value wins in complex B2B and healthcare sales– How pricing integrity builds trust and authority– One book you should read to transfor...
2024-10-1112 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#97 | How To Align Your Mindset With Strategic Go To Market ExecutionDo you feel like your mindset is the missing link between your strategy and actual success?In this powerful conversation, Hakeem sits down with mindset coach Veronica Safoa Owusu to unpack how strategic thinking and a growth mindset go hand-in-hand in business. From challenging your internal narratives to inspiring your team and owning your outcomes, this episode is a must-listen for leaders ready to step into a higher level of performance.Learn how to identify and overcome the limiting beliefs holding you backDiscover why true leadership begins with personal responsibility and mindsetUnderstand how to shift your...
2024-09-2234 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#90 | You Don’t Need 100% Certainty to Make Smart Decisions—Here’s WhyAre you stuck overanalyzing decisions while your competitors move forward with clarity and speed?In this episode, Hakeem Adebiyi breaks down the critical connection between decisiveness and vision in business. He introduces the powerful 40-70 rule for decision-making—showing why you only need between 40% and 70% of the information to move forward—and explores the five mindset traits that separate successful business leaders from the rest.Learn how to apply the 40-70 rule to make faster, more effective decisionsDiscover the five core mindset traits that drive success in any marketGain clarity on why vision without action holds your...
2024-09-0208 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#88 | Coaching Isn’t Soft—It’s a Strategic Investment With Hard ReturnsIs your business underestimating the financial impact of coaching?In this episode, Hakeem speaks with Dr. Rob Kemp about the real, measurable ROI of executive and leadership coaching—ranging from 400% to 700% when implemented effectively. They unpack what separates high-impact coaching from wasted investment and explore how to turn coaching into a fast-payback, strategic growth tool.Understand why most coaching efforts underdeliver—and how to avoid the same mistakesLearn what frameworks and approaches drive high ROI from coaching engagementsHear how businesses are getting their investment back within 6 monthsTune in now to find out how to m...
2024-08-2855 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#87 | The 5 Numbers Every Marketer Must Track for Predictable IncomeMarketing isn’t magic—it’s math. And if you don’t know your numbers, you can’t build systems that deliver predictable income.In this episode, Hakeem sits down with Tai Goodwin—CEO of That Marketing Team and creator of The Liberated CEO Accelerator—to explore the five essential metrics every marketer needs to master. With over 20 years of experience in instructional design and digital strategy, Tai reveals the difference between marketers who guess and those who grow. She also dives into why quizzes outperform checklists, and how thinking big (not playing safe) is the key to building a...
2024-08-231h 02
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#86 | The Foundational 9: What Every Business Owner Needs to KnowWhat separates a thriving business owner from one who’s barely getting by? It comes down to 9 key principles.In this episode, Hakeem is joined by Adam Hurd and Tom Marino of Atomic Business Coaching to break down the 9 core principles every business owner should implement. Packed with real-life examples, expert insights, and actionable tips, this conversation will help you strengthen your foundation and lead with clarity, confidence, and purpose.Learn the 9 non-negotiables for building and sustaining a successful businessDiscover practical strategies to apply each principle to your own companyUnderstand how to avoid common mindset traps an...
2024-08-211h 06
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#85 | 7 Core Elements Every Business Needs to Scale—Without OvercomplicatingThink business planning has to be complex and overwhelming? Think again.In this episode, Hakeem Adebiyi sits down with business strategist Athole Forbes to break down the 7 essential elements that help entrepreneurs build momentum and grow with clarity. From understanding your unique value to developing an offer, planning, selling, and networking—this conversation simplifies what matters most so you can take action faster.Learn how to create a business plan that supports real, sustainable growthGet clarity on the 7 foundational areas every business must focus onDiscover why simplicity is often the key to consistent progress and profit
2024-08-161h 00
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#84 | Why Most Business Growth Fails Without This One ElementAchieving consistent and sustainable growth isn’t just about strategy—it’s about people.In this episode, Hakeem Adebiyi shares simple yet powerful strategies for designing a workplace culture that fuels long-term success. Learn how to shape a business environment that not only attracts top talent but also becomes a true differentiator in your market. Whether you’re scaling or stabilizing, this conversation will help you rethink the role of culture in your business growth strategy.Discover how to turn your company culture into a unique selling pointLearn the mindset and systems needed to align people with per...
2024-08-1415 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#83 | AI Won’t Replace Marketers—But Marketers Who Use AI Will Replace YouAI is here—and it's already transforming the way businesses approach marketing, operations, and customer experience.In this episode, Hakeem Adebiyi sits down with Tim Butler, Founder and CEO of Innovation Visual, to explore the real-world impact of AI on business. From fears around job displacement to the power of automation in marketing, Tim shares expert insights on how to integrate AI tools strategically without losing the human touch.Learn where AI is making the biggest impact in digital marketing todayUnderstand how to build a clear data strategy that supports smarter AI adoptionDiscover why this technological sh...
2024-08-1359 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#82 | Avoiding Conflict? That’s Weak Leadership—Here’s What to Do InsteadLeadership isn’t just about strategy—it’s about communication. And avoiding the hard conversations? That’s where real damage begins.In this episode, Hakeem Adebiyi is joined by business leadership expert Nicola Richardson to explore the ripple effects of dodging difficult discussions in the workplace. From employee disengagement to unresolved conflict, Nicola explains how open communication, empathy, and a solid framework can turn tough moments into powerful opportunities for growth.Learn a simple framework to navigate difficult conversations with clarity and confidenceUnderstand why compassion and accountability are both non-negotiable in leadershipDiscover how addressing issues early can impr...
2024-08-091h 02
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#81 | How to Turn Passion Into Profit: A Guide for Aspiring EntrepreneursTurning your passion into a profitable business isn’t just a dream—it’s a real possibility with the right mindset and structure.In this episode, Hakeem Adebiyi speaks with Diane Strand, a successful entrepreneur and creative leader, about what it really takes to launch and grow a business rooted in passion. From time management and creative focus to building a strong foundation, this conversation is full of practical insights for anyone looking to take the leap into entrepreneurship.Learn how to align your creativity with business fundamentalsDiscover time management tips that help you work smarter, not ha...
2024-08-0752 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#80 | How to Identify High-Probability Customers to Accelerate Sales GrowthTrying to grow your business without a focused customer strategy? You might be spinning your wheels.In this solo episode, Hakeem Adebiyi explores why probability should be at the core of your customer targeting efforts. He shares practical insights on how to prioritize leads and opportunities based on the likelihood of success—so you can close more deals, faster. From lead qualification to smart decision-making, this episode will shift how you think about your sales strategy.Learn how to assess and prioritize leads with the highest probability of convertingDiscover simple ways to accelerate growth by focusing on...
2024-08-0511 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#79 | Failure Isn’t the Opposite of Success—It’s the Path to ItFailure. It’s a word many business leaders avoid—but without it, real success is impossible.In this episode of the Hands On Business podcast, Hakeem Adebiyi dives into the mindset shift every entrepreneur needs to make when things go wrong. Instead of rushing to move on, embracing failure allows you to reflect, extract key lessons, and make better decisions moving forward. This episode is a must-listen for anyone serious about long-term growth.Learn why failure is a necessary—and powerful—part of the entrepreneurial journeyDiscover how to reflect on setbacks to create stronger strategiesUnderstand the value of...
2024-07-3110 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#78 | How to Use LinkedIn Video to Drive Engagement and Boost ConversionsIf you're not using video on LinkedIn, you're leaving leads—and conversions—on the table.In this episode, Hakeem Adebiyi sits down with LinkedIn video specialist Ercan Abraham to explore the exact strategies that drive engagement and results through video content. From scripting to video length, and how to tailor your message for the platform, this episode is packed with actionable tips to help you stand out, connect, and convert.Find out what types of videos perform best on LinkedInLearn how to structure your script to maximize attention and actionDiscover the ideal video length—and why shorte...
2024-07-3058 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#77 | Why Vision and Mindset Must Come Before Strategy in Business GrowthWhat if your business isn’t stuck because of tactics—but because your vision isn’t clear enough?In this episode of the Hands On Business podcast, Hakeem Adebiyi shares why he completely restructured his online course to put vision and mindset first. He breaks down the key components of a compelling vision—clarity, inspiration, and direction—and explains why a growth mindset is the foundation for lasting business success. If you’re serious about scaling, this mindset shift is a game-changer.Learn why vision is the true starting point of all scalable businessesUnderstand how a growth minds...
2024-07-2610 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#76 | From Confusion to Clarity: How Vision Transforms Small Business SuccessWithout a clear vision, even the best strategies can fall flat.In this episode of the Hands On Business podcast, Hakeem Adebiyi breaks down why a strong, simple vision statement is essential for small business success. He shares practical advice and real-world examples to help you create a vision that provides direction, inspires your team, and attracts the right customers. Whether you're just starting out or trying to regain focus, this episode will help you build a strong foundation for growth.Learn how to write a powerful vision statement that aligns your entire businessUnderstand why vision...
2024-07-1716 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#75 | Want Better Results? Stop Talking and Start Listening Like a LeaderLeadership isn't just about strategy—it's about how you speak, listen, and show up with intention.In this episode of the Hands On Business podcast, Hakeem Adebiyi sits down with Adrian Koehler, senior partner at executive coaching firm Take New Ground, to explore what it really takes to lead at the next level. From owning your impact to raising the bar on how you show up, Adrian shares powerful insights for founders ready to step into their role as CEO and lead with clarity, purpose, and integrity.Learn the mindset shift required to go from founder to...
2024-07-1254 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#74 | Why Employee Engagement Is the Hidden Driver of Business SuccessEmployee engagement isn’t a “nice-to-have”—it’s a game-changer for business performance.In this episode of the Hands On Business podcast, Hakeem Adebiyi speaks with Paul Ter Wal, a global expert in employee engagement, to unpack the top three strategies organizations can use to create a thriving, committed, and high-performing team. Discover how culture, leadership, and purpose intersect to improve workplace morale—and why happy employees directly drive profitability.Learn the 3 key actions to increase engagement across your organizationUnderstand how happiness at work impacts your bottom lineDiscover what truly motivates employees to show up, stay, and perform
2024-07-1051 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#73 | Why Most SMEs Hit a Ceiling at 7 Figures (And What You Can Do About It)Hitting seven figures is a major milestone—but it’s not the finish line. So why do so many businesses stall there?In this episode of the Hands On Business podcast, Hakeem Adebiyi sits down with Kevin Brent, award-winning entrepreneur and founder of BizSmart, to uncover the five key reasons businesses struggle to scale beyond that threshold. Drawing from decades of experience in strategy, consulting, and business growth, Kevin shares actionable insights to help you push past the plateau—and build a business that’s scalable, sustainable, and valuable.Learn the 5 most common barriers that stop business...
2024-07-0859 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#72 | Want a Stronger Bottom Line? Hire People Who Challenge Your ThinkingAs the new year kicks off, Hakeem Adebiyi reflects on an important discovery—he’s built a high-performing and diverse team without setting out to “tick a box.” By hiring based on mindset, attitude, skills, and the ability to challenge perspectives, diversity naturally became a powerful asset in his business.In this episode of the Hands On Business podcast, Hakeem shares how diverse teams don’t just reflect good values—they drive better decisions, stronger performance, and improved bottom-line results.Understand how diversity strengthens collaboration, creativity, and outcomesLearn why diverse perspectives lead to smarter decision-making and innovationHe...
2024-07-0510 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#71 | How to Turn Business Conflict Into a Catalyst for Exponential GrowthConflict is inevitable—but what if it’s also your biggest opportunity for growth?In this episode of the Hands On Business podcast, Hakeem Adebiyi shares how conflict, when handled with intention and clarity, can unlock breakthrough performance and exponential business results. Packed with practical tips and mindset shifts, this episode helps you see conflict not as a problem to avoid, but as a signal for progress.Learn how to reframe conflict as a driver for innovation and alignmentDiscover simple, actionable steps to navigate tough conversationsUncover the hidden growth opportunities buried in team tension and disagreements...
2024-06-2613 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#70 | How to Build a Better Business Through Mastery, Strategy, and PurposeDo you ever wonder what it really takes to build a better business—not just a bigger one?In this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by business strategist and mentor William Buist to explore how intentional mastery and aligned strategy create businesses that are not only more successful, but more meaningful. William shares his expert insights on building with purpose, staying focused on your strengths, and leading a business that reflects who you are.Learn why alignment with purpose is the foundation of sustainable growthDiscover how to master the fundamentals be...
2024-06-2458 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#69 | The Truth About Success: Why Most People Won’t Do What Actually Works“So much of being in the top 1% in anything is just a matter of some small things that those top 1% do regularly.” – Vincent PhippsIn this episode of the Hands On Business podcast, Hakeem Adebiyi welcomes Vincent Phipps—international speaker, communication coach, and top-tier presenter—to share what it really takes to stand out in business and life. Vincent breaks down the simple yet powerful habits that drive excellence and shares how consistency—not flashiness—is the true differentiator in elite performance.Discover the daily actions that separate top performers from the restLearn how Vincent rose to the top 1...
2024-06-121h 07
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#68 | The Key Steps Successful Entrepreneurs Take to Scale—Even When It’s HardWhen you start a business, it’s easy to feel like problems are barriers. But what if they’re actually the path?In this episode of the Hands On Business podcast, Hakeem Adebiyi talks with Tim Redmond, CEO of Redmond Leadership Institute, about the power of mindset in overcoming business challenges. Tim shares his entrepreneurial journey, the coaching system that’s helped countless businesses grow 10x, and the steps every entrepreneur must take to push through obstacles and scale with purpose.Learn how to shift your mindset to overcome any business challengeDiscover the repeatable system that’s helped...
2024-06-101h 01
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#67 | How to Turn Content Into Customers With the Right Social Media StrategyIf you’re still treating social media like an afterthought, you’re missing a major growth opportunity.In this episode of the Hands On Business podcast, Hakeem Adebiyi speaks with Tommy Walsh, a seasoned expert in social media management, marketing strategy, and digital advertising. Tommy shares powerful insights into how business owners can leverage platforms like LinkedIn and Instagram not just for visibility—but for real, scalable growth.Learn which types of content actually convert on LinkedIn and InstagramDiscover how to create a strategy that aligns with your business goalsGet practical tips on optimizing your social media...
2024-06-0857 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#66 | If You’re Ignoring PR, You’re Missing the Easiest Way to Gain Credibility“When it comes to PR, it is a little bit different from traditional marketing… but the benefit of good PR can be substantial to your bottom line.” — Mickie KennedyIn this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by Mickie Kennedy, founder of eReleases and a leading expert in public relations. Mickie explains how small businesses and entrepreneurs can use press releases strategically to boost credibility, attract leads, and strengthen sales performance—without spending a fortune on advertising.Learn the key differences between PR and traditional marketingDiscover how to use press releases to establi...
2024-06-061h 01
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#65 | What Happens When You Start Treating Data as a Revenue-Generating Asset?In today’s data-rich world, most businesses are collecting information—but few know how to turn it into real value.In this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by Cary Sparrow, CEO of Wagescape, to explore how to unlock the power of your data. From improving operational efficiency to retaining top talent and reducing risk, Cary breaks down how data can be a growth-driving asset when used effectively.Learn how to identify and leverage data that actually drives ROIDiscover ways to use data for smarter risk management and workforce planningUnderstand how data...
2024-06-0459 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#64 | What If Listening Was the Secret to Scaling Your Business Faster?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Oscar Trimboli, global listening expert and author, to explore how mastering the five levels of listening can transform your business. You’ll learn how deep listening helps you recharge faster, ask better questions, improve productivity, and increase the impact of every conversation—whether it's with clients, employees, or stakeholders.Discover the five levels of listening and how they apply to business growthLearn how listening strategically can save time and improve decision-makingGain practical tips to lead with empathy, clarity, and purpose...
2024-05-2956 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#63 | Digital Marketing Isn’t Always the Answer—Here’s What to Do InsteadDigital marketing is often sold as the ultimate solution for business growth—but is it always the right fit?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Tom Schwab, Navy veteran turned entrepreneur and founder of Interview Valet. Tom shares why many digital marketing strategies fail to deliver real results—and how they can actually hold your business back. Through his own journey and hard-earned lessons, Tom explains why meaningful conversations often outperform clicks, and how to rethink your marketing for long-term success.Discover the potential downsides of o...
2024-05-1753 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#62 | Leaving a Safe Job to Chase a Dream—Here’s What Really HappensTurning your hobby into a business—that’s the dream for so many. But how do you move from passion to profit, especially when fear and uncertainty stand in the way?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Diane Hill, artist and founder of Diane Hill London, about how she turned her love for Chinoiserie-inspired painting into a thriving business. From painting murals in her toddler’s room to being featured in Vogue and collaborating with major retailers like John Lewis and Anthropologie US, Diane shares her inspir...
2024-05-1056 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#61 | UK vs US Business Mindset: What You Need to Know to Compete and Win“Mindset is one of the key attributes that determine how successful you become in any walk of life.”In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi explores the mindset differences between UK and US business cultures—and how those differences can impact your entrepreneurial success. Whether you’re just starting out or scaling up, this episode is packed with practical mindset shifts and cultural insights to help you lead with confidence and clarity.Discover what sets successful entrepreneurs apart—beyond strategy and systemsUnderstand how business mindset differs across the UK and USL...
2024-05-0714 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#60 | From Post to Performance: How to Make Video Work for Your BrandIf you're not creating video content on social media, you're already falling behind.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by digital marketing strategist Sonja Crystal Williams to unpack why video is now non-negotiable for visibility and growth online. From platform-specific strategies to key performance metrics, Sonja shares expert insights on how to plan, create, and measure video content that actually moves the needle.Learn how to tailor your video content for platforms like Instagram, LinkedIn, and TikTokDiscover which metrics matter most for tracking success and...
2024-03-1452 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#59 | Why Most Leaders Are Overwhelmed—And What High Performers Do InsteadHave you ever wondered what it really takes to be a successful leader or coach? Claire Walton has the answer.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Claire Walton, executive coach, leadership expert, and founder of Leaders Are Mad. With years of experience in senior roles and coaching high-level leaders across industries, Claire shares the common practices that set successful leaders apart—from managing stress to building influence with intention.Discover the habits and mindset shifts that drive great leadershipLearn how to find your “strategic pass...
2024-03-131h 03
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#58 | 3 Proven Techniques to Hire Right, Train Well, and Build a Winning Team“Hire for a minimum amount of skills… but hire for values, behaviours, and things that you want them to be when they show up.” – Bill FlynnIn this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with leadership expert Bill Flynn to break down what it really takes to build a high-performing team. Drawing from decades of experience in talent acquisition and leadership development, Bill shares how to attract, hire, and retain top talent—not just based on skill, but on alignment with your values and vision.Learn why values and...
2024-02-2856 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#57 | AI in Business: 3 Opportunities and 3 Risks You Can’t IgnoreArtificial Intelligence is transforming how businesses operate—automating processes, enhancing productivity, and offering insights at an unprecedented scale. But is AI always a good thing?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi explores both sides of the AI conversation. From the exciting possibilities of streamlined operations and data-driven decision-making to the ethical concerns and risks of overreliance, this is a balanced and engaging look at the role AI is playing in modern business.Discover the real-world benefits of AI in business operationsLearn about the potential risks an...
2024-02-2714 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#56 | It’s Not Just Branding—It’s Purpose That Makes You Stand OutHave you ever wondered what it really takes to turn your business into the go-to brand in your category?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Jason Foo—Chairman and CEO of BBD Perfect Storm, a globally recognised purpose-driven branding agency. With over 20 years of experience building iconic brands, Jason shares his journey from launching a startup agency to working with major clients like Etihad Airlines.Learn how to build a standout brand with clarity, purpose, and positioningDiscover why becoming a “go-to” brand isn’t about be...
2024-02-2144 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#55 | What’s Really Holding Leaders Back? The Mental Code You Need to BreakHigh-achieving executives often carry the weight of performance, pressure, and decision fatigue—but what if the real blockage isn’t external, but internal?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by mindset and performance expert Janine Mitchell to explore The Executive Code—a powerful framework designed to help leaders identify and overcome the mental patterns holding them back. From burnout to stress, Janine shares tools to help you rewire your brain, reclaim your focus, and lead with clarity and energy.Discover how to identify mental blocks and ex...
2024-01-3151 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#54 | 4 Areas Where Smart Systems Can Transform Your Business OperationsBehind every thriving business is a foundation of smart, streamlined systems.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Kathleen Day, a systems and efficiency expert, to explore how well-designed systems can drastically improve your operations, customer experience, and profit margins. Whether you're a startup founder, creative entrepreneur, or small business owner, this conversation is packed with practical tips to help you move from chaos to clarity.Learn how to identify inefficiencies that are slowing down your businessDiscover practical steps for building scalable systems that support...
2024-01-291h 05
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#53 | From Invisible to Influential: How to Show Up Online and Attract Clients“Post consistently. Posting consistently will generate results. You've got no excuses—you know your subject inside out. Show off your expertise.” — Alex McCannIn this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Alex McCann, founder of Altrincham HQ, a social media management and training company. With over 14 years in the industry, Alex shares what really works when it comes to using social media to grow your business—and why consistency is more important than chasing trends.Discover the biggest mistakes businesses make on social mediaLearn how to show up consist...
2024-01-2545 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#52 | From Invisible to Irresistible: LinkedIn Growth Tips for Experts and FoundersLinkedIn is one of the most powerful platforms to grow your brand and connect with your ideal audience—but only if people can actually see you.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi sits down with Mildred Talabi, LinkedIn Visibility & Personal Branding Coach, to explore how entrepreneurs and business leaders can stand out in a crowded space. From optimising your profile to crafting content that connects, Mildred shares actionable tips to elevate your presence and attract real opportunities.Learn how to improve your LinkedIn visibility to grow your bu...
2024-01-2254 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#51 | If You’re Not Building Resilience, You’re Risking EverythingWant to know how successful companies like Apple and Airbnb turned major setbacks into setups for long-term growth?In this short but powerful episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi unpacks how resilience has been a defining factor in the success of some of the world’s most well-known brands. He also shares three practical tips you can use right now to build resilience in your own business—so you can bounce back from challenges and keep growing with purpose.Real examples of how top companies used resilience to f...
2024-01-1715 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#50 | Web 3.0 Is Coming—And Most Businesses Aren’t ReadyWeb 3.0 is more than just a buzzword—it’s a shift that could fundamentally change the way businesses operate online.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Uzair Osman to demystify Web3. Uzair breaks down what decentralisation really means, clears up common jargon, and explains how businesses built on Web 2.0 principles can adapt and benefit from this next evolution of the internet.Understand the basics of Web 3.0 and why it's different from Web 2.0Learn how decentralisation could create new opportunities (and risks) for business ownersDiscover prac...
2023-05-071h 10
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#49 | Poor Processes Are Killing Your Growth—And You Might Be Adding to the ProblemOne of the biggest challenges in business—whether you're a team of 5 or 500—is the constant feeling of overwhelm. You're stuck in daily operations, struggling to find time to improve, let alone grow.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Alexis Kingsbury, co-founder of AirManual, to explain why most businesses suffer from poor systems and what to do about it. With over a decade of experience building efficient teams and systems across the globe, Alexis shares how to streamline your processes, onboard faster, and free up time...
2023-01-011h 01
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#48 | Most Performance Reviews Fail—Here’s How to Make Yours MatterAs the year comes to a close, it's the perfect time to take stock—not just of your numbers, but of your people.In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi shares why end-of-year reviews are one of the most underutilized tools in business—and how to run them in a way that actually drives growth. Instead of a tick-box exercise, Hakeem explains how to make reviews part of a larger performance management strategy that empowers your team and aligns with your business goals.Learn how to s...
2022-12-1810 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#47 | What Startups Get Wrong About Social Media—And How to Fix ItSocial media is no longer optional—it’s essential. But between content overload and fast-moving trends, how can small and mid-sized businesses stand out and actually drive results?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Veronica Woods Querales, founder of Into The Woods Marketing. With 14+ years of experience in marketing, mentoring, and PR, Veronica shares how to make social media work for your business—not the other way around.Learn the core principles of a strong social media marketing strategyDiscover what kind of content actually moves...
2022-12-0459 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#46 | How Your Mindset Shapes Your Business Success (And 5 Ways to Improve It)Whether we realise it or not, our mindset is the hidden force driving our outcomes in business—and in life. It shapes how we lead, how we sell, and how we respond to challenges.In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi explores the five powerful mindset principles that can help you unlock greater clarity, confidence, and success. Whether you're leading a team or scaling a business, this episode will give you the tools to shift your thinking and elevate your results.Discover the mindset traps th...
2022-11-2012 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#45 | If You’re Not Reaching the Right People, Nothing Else MattersBefore you launch a single campaign or post another piece of content, ask yourself: Are you speaking to the right people?In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), your host Hakeem Adebiyi shares the four essential steps you need to take to connect with your ideal audience—without coming off as pushy or inauthentic. If your marketing isn't landing or you're struggling to attract the right clients, this episode will give you a roadmap to fix that.Learn how to identify and understand the audience that actually wants what yo...
2022-11-0611 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#44 | 5 Simple, Low-Cost Ways to Grow Your Business OnlineHow do you grow your business in a world that’s changed dramatically since 2020? And more importantly, how do you leverage what you already have to push through challenges?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Alex Onalaja, a tech influencer, author, and founder of a successful marketing agency. From being mislabeled in school due to undiagnosed dyslexia in Nigeria to now helping businesses scale online—Alex’s story is both inspiring and packed with practical lessons.Discover 5 inexpensive and effective ways to grow your business online...
2022-10-231h 04
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#43 | Global Expansion Isn’t Just for Big Companies—Here’s How Small Businesses Can CompeteGlobalising a product—especially in healthcare—is a complex journey, filled with regulatory, commercial, and operational challenges. But it’s also a path filled with massive opportunity if done right.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Nishant Varma, a chartered accountant turned MedTech entrepreneur, who successfully helped take a healthcare product global and sold the business to a major US healthcare company.Discover Nishant’s 5 most important tips for successfully globalising a MedTech productLearn what it takes to go from local validation to global commercialisationUnderstand how to p...
2022-10-091h 04
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#42 | Struggling With Sales? Here’s the Proven Formula That Helped Scale a MedTech Business FastIf you’re stuck trying to scale your healthcare or MedTech business, you're not alone. Sales growth is one of the biggest challenges founder-led teams face—especially without a clear, repeatable framework.In this solo episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi introduces the Sales Acceleration Formula, a proven model he’s used to deliver double-digit growth in a healthcare company within just 12 months. It’s a repeatable process that can be applied to almost any small or mid-sized business in the health sector.Discover the key components of the Sales Ac...
2022-09-1121 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#41 | Why ‘No Bullshit Leadership’ Might Be the Only Kind That WorksWhat does it really take to lead effectively? Not in theory—but in the messy, fast-changing world we actually work in.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Chris Hirst, globally recognised CEO, speaker, and author of No Bullshit Leadership. Chris shares his journey from hitting rock bottom in his career to leading large creative organisations through transformative change. His no-nonsense approach to leadership is practical, powerful, and refreshingly honest.Learn how Chris transitioned from engineering to advertising—and became a top CEODiscover the foundational prin...
2022-07-311h 04
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#40 | Leadership Without Authenticity Is Just Control (And Everyone Knows It)Becoming a better leader isn’t about being louder, tougher, or even more confident—it’s about being more honest, more humble, and more authentic.In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi speaks with Cassandra Rix, team dynamics and performance coach at The Resonance Coach Ltd. Cass helps organisations and leaders define their cultural identity and lead with integrity in fast-paced, commercial environments.Learn 5 practical tips to become a more effective and resonant leaderDiscover why honesty and humility are your most powerful leadership toolsUnderstand how to shape a team c...
2022-07-171h 01
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#39 | Great at Managing? That Doesn’t Mean You’re Leading—Here’s the DifferenceYou might be managing well—but are you really leading?In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Rich Levene, a successful sales manager who realized that real success had nothing to do with numbers or product—and everything to do with people. That realization sparked a personal mission: to grow into a people-first leader and help others do the same.Rich shares what it means to truly lead in business, how connection outperforms control, and the three critical steps you need to take if you want to lead teams that cons...
2022-07-031h 02
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#38 | What If You Could Remove Sales Objections Before They Happen?Sales objections are inevitable—but what if you could remove them before they ever show up?In this solo episode of Clinician to CEO, Hakeem Adebiyi dives into one of his favorite sales topics: obliterating objections. Forget the usual advice about “handling” or “overcoming” objections—this episode is all about understanding the real root of resistance and neutralising it early so it never becomes a barrier.Learn why objections aren't a threat—they're an opportunityDiscover how to build objection-proof sales conversationsGet practical tools to transform resistance into trust and momentumIf you're a clinician-founder or MedTech inn...
2022-06-1918 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#37 | Ideas Are Worthless Without Action—Here’s What It Takes to Build Something That LastsEvery business starts with an idea—but what does it take to turn that idea into a fast-growing, award-winning company?In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Ben Treleaven, co-founder of ISO Spaces, to unpack the real story behind starting a business from scratch. From quitting their jobs and borrowing £100,000 to building one of the UK’s fastest-growing companies, Ben shares the mindset, risks, and decisions that shaped their journey.Learn how Ben and his co-founder turned an idea into a product—and a product into a companyDiscover what it really takes t...
2022-06-0550 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#36 | Why Rest Is the Secret Weapon Behind Peak ProductivityWhat if the key to doing more… was actually doing less?In this solo episode of Clinician to CEO, Hakeem Adebiyi breaks down the surprising truth behind high performance: it’s not about working more—it’s about resting well. While many people see him as ultra-structured and constantly on the move, the reality is that rest is his secret productivity hack.Discover why proper rest fuels better focus, creativity, and decision-makingLearn how to build structured downtime into your routine—without guiltHear why rest isn't laziness—it’s leadershipIf you're a driven professional who feels like...
2022-05-2213 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#35 | Stop Guessing. These 9 Mistakes Are Holding Back Your MedTech BusinessYou might be doing everything "right"—but still missing out on millions in growth.In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Dr. John Oda, a growth strategist and keynote speaker, who walks us through the 9 biggest mistakes he sees businesses make time and time again. These aren’t just minor missteps—they’re decisions and blind spots that quietly eat away at your profits and stall your growth.Discover the most common reasons good businesses fail to scaleLearn what’s actually holding back your sales, growth, and team performanceGet clear on how to shi...
2022-05-081h 03
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#34 | 3 Time-Saving Strategies Every Clinician-Entrepreneur Should UseLife is short—and if you're a founder, your time is your most valuable resource.In this episode of Clinician to CEO, Hakeem Adebiyi shares three powerful productivity strategies that will help you get more done in less time, without burning out or sacrificing quality. These are the same mindset shifts and tactics he uses to juggle leadership, business growth, and life—without getting overwhelmed.Learn the difference between busy and effectiveDiscover how to prioritise what actually moves the needleGet actionable tips to make better use of every hour in your dayWhether you're buil...
2022-04-2414 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#33 | Want to Be an Irreplaceable Leader? Start by Becoming ReplaceableNo leader wants to feel dispensable—but if your team can’t operate without you, you might be holding them back.In this episode of Clinician to CEO, Hakeem Adebiyi is joined by leadership mentor and coach Katy Hope to explore one of the biggest mindset shifts a founder can make: building a team that functions independently. Together, they unpack the leadership habits and delegation frameworks that free you from being the bottleneck—and empower your team to thrive.Learn why stepping back is sometimes the most powerful move a leader can makeDiscover how to train and tr...
2022-04-101h 01
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#32 | Keeping Sales and Marketing Separate Is Killing Your RevenueWhat happens when sales and marketing actually work together? According to research, it can lead to a 54% increase in sales—yet many businesses still keep these two functions siloed.In this solo episode of Clinician to CEO, Hakeem Adebiyi breaks down the 3 key reasons why aligning your sales and marketing teams is critical to sustainable growth. From better messaging to faster conversions, collaboration between these departments isn’t just nice—it’s necessary.Learn why siloed teams are one of the biggest blockers to revenue growthUnderstand how alignment improves lead quality, conversion, and customer retentionGet practical tips for...
2022-03-2611 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#31 | The Smart Way to Use LinkedIn to Win Business (No Cold Sales Messages Needed)LinkedIn is a powerful tool for business growth—but if your strategy relies on cold pitches and spammy DMs, you’re doing it wrong.In this episode of Clinician to CEO, Hakeem Adebiyi speaks with Pam Case, LinkedIn expert and founder of Linked Online, about how to use the platform authentically and effectively to win clients. No sleazy tactics. No copy-paste templates. Just real, human connection that leads to real business results.Discover the strategy Pam uses to win high-quality clients—without cold outreachLearn what actually builds trust and visibility on LinkedInUnderstand why content and profile positi...
2022-03-121h 02
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#30 | Stop Hiding Behind the Brand—Your Expertise Is the Real Growth EngineYou’re sitting on a goldmine of expertise—but are you actually leveraging it to grow your business?In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Jane Bayler, also known as The Smart Connector. Jane is an entrepreneur, investor, and brand strategist who scaled a London-based branding agency from £1M to £6M in just over a year—and now helps other experts, founders, and consultants do the same.Learn why expert positioning is critical for revenue growth and market trustDiscover how to shift from “operator” to “authority” in your nicheGet practical strategies for building vis...
2022-02-2756 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#29 | Turning Skills Into a Business Isn’t Magic—It’s StrategyHave you ever wondered how to turn a personal skill or passion into a profitable business?In this episode of Clinician to CEO, Hakeem Adebiyi sits down with Ian Genius, who shares how to become the kind of expert clients are eager to hire. From recognising your unique skillset to building authority and packaging your services, Ian walks through the exact steps that take you from being good at something to in-demand for it.Learn how to position your skills as solutions people will pay forDiscover the mindset shift from “practitioner” to “paid expert”Understand what makes so...
2022-02-1252 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#28 | If You’re Not Doing These 2 Things, You’re Not Really ManagingWhat actually makes someone a great manager?In this short, punchy Business Bites episode of Clinician to CEO, host Hakeem Adebiyi draws from 25 years of managing people to break down the two most essential skills every manager must master. Whether you're leading your first hire or managing a growing team, these insights are critical to building trust, performance, and long-term success.Discover the two foundational traits behind effective managementLearn how to apply them in high-growth, high-stakes environmentsUnderstand why technical skill isn’t enough in leadership rolesIf you're building a MedTech business or leading a...
2022-01-3009 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#27 | Narrative Is Not a Marketing Task — It’s the CEO’s Job“Innovation only happens if we know how to create new narratives. People will pay for a story—but they will die for a narrative.” — Guillaume WiatrIn this episode of Clinician to CEO, Hakeem Adebiyi is joined by Guillaume Wiatr, narrative strategist and author, to explore how transforming your story into a powerful company narrative can drive growth, alignment, and action.Guillaume shares his mission to help leaders shape narratives that move people—not just customers, but also teams, investors, and entire industries.Learn the difference between story and narrative—and why it mattersDiscover why narrativ...
2022-01-161h 01
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#26 | Neuroscience Isn’t Just for Scientists — It’s the Secret Weapon of Smart CEOsNeuroscience might seem far removed from business strategy—but it’s actually one of the most powerful tools modern companies are using to drive smarter decisions and influence customer behaviour.In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Gill McKay, Applied Neuroscience Trainer and author of Stuck, to explore how understanding the brain can dramatically improve everything from leadership to marketing to culture.Learn the difference between intrinsic and extrinsic motivationUnderstand how Self-Determination Theory impacts team performanceDiscover how top companies are using neuroscience to shape products and influence buying decisionsWhet...
2022-01-011h 14
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#25 | 3 Critical Reasons Founders Must Prioritise Mental WellbeingWellbeing and burnout are more than just trending topics—they’re now core business issues.In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Anne Avgerin, who brings a unique perspective as both a former mental health therapist and a corporate leader with 25+ years of experience. Anne breaks down the science and psychology behind burnout and offers practical strategies for protecting mental wellbeing in high-performance environments.Understand the difference between stress and burnoutLearn why founders, clinicians and leaders are particularly vulnerableGet science-backed tips to improve wellbeing, resilience, and energyIf you're scal...
2021-12-101h 04
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#24 | Why Great Products Don’t Sell Themselves — And What to Do About ItMany clinician-founders struggle not because their product isn’t good — but because they haven’t built the right sales and marketing engine to scale.In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Carole Bozkurt, sales and marketing strategist and owner of Blueprint Marketing, to break down exactly what it takes to supercharge your business and drive consistent growth.Learn the 3 most important elements for building a scalable marketing strategyDiscover the mental shift every clinician-founder must make to lead growthUnderstand why clarity and consistency are more powerful than complexityThis episode is pac...
2021-11-141h 04
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#23 | 5 Work Habits of Highly Productive People That You Can Steal TodayIn this episode of Clinician to CEO, (formerly the Hands On Business Podcast) Hakeem Adebiyi breaks down five productivity habits that high performers use to get more done, without burning out or working all night.Learn how successful people structure their day for focus and resultsDiscover tools and tactics that actually save time (no fluff)Walk away with 5 practical changes you can make this weekThese are the battle-tested habits you didn’t learn in medical school or corporate training—but they’re essential if you want to build and scale your business without drowning in tasks...
2021-10-3116 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#22 | 5 Steps to a Successful Sales Call Clinicians Can’t Afford to SkipDo salespeople underperform because they don’t know what to do—or because they don’t stick to a proven process?In this episode of Clinician to CEO (Formerly the Hands On Business Podcast), Hakeem Adebiyi shares his perspective on why sales calls fail and what it really takes to close with confidence and consistency. Spoiler: it’s not about charisma or clever one-liners.Learn the 5 critical steps every successful sales call should includeDiscover why most founders skip them—and what it costs themWalk away with a simple, repeatable framework for sales successWhether you're bui...
2021-10-1718 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#21 | Curse or Saviour? The Real Role of Key Account Planning in MedTech GrowthIn this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi unpacks the often misunderstood concept of key account planning—a strategy that can either drive exponential growth or waste valuable resources.You’ve probably heard the phrase “the customer is always right”. But if that’s true, why do so many companies fail to plan properly for their most important customers?Understand what a key account plan actually is—and what it isn’tLearn when it’s worth investing in key account strategy (and when it’s not)Get a clearer view on how this c...
2021-10-0208 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#20 | The Psychology of Selling: What Clinicians Need to Learn to Lead in BusinessIn this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with psychology-driven business strategist Leanne Elich, who went from paediatric oncologist to commercial healthcare leader — all because she knew she could make more impact in business than at the bedside.This wide-ranging conversation covers:The difference between listening and hearing—and why most business owners miss itWhy communication is the most overlooked lever for effective leadership and salesLeanne’s Periodic Table of Sales™ and how it connects psychology to performanceWhether you’re leading a team, pitching a MedTech in...
2021-09-171h 09
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#19 | From Emerging Markets to Global Impact: Market Creation for Healthcare FoundersIn this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem sits down with Dr. Abdullahi Sheriff, Pharmaceutical Leader, Associate VP at MSD, and winner of the Black Business Awards 2020.Known for his work in developing markets and creating sustainable healthcare categories, Dr. Sheriff reveals the 5 key steps to building a healthcare business that lasts — through strategic partnerships and market creation.✅ What market creation actually means (and why it’s more powerful than product development) ✅ The biggest mistakes founders make when trying to scale in healthcare ✅ How to apply prov...
2021-09-0559 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#18 BONUS | Free Audiobook Sample: The Factors That Drive Marketing StrategyIn this bonus episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem shares a sample of his latest audiobook, The Factors That Drive Marketing Strategy — a follow-up to his first release, The Sales Acceleration Formula.After publishing the first book, so many of you had questions about marketing that this second book became a must. And now that the podcast is live — an audiobook just made sense.🎧 Listen to the exclusive sample now and get the full version FREE!✅ Go to: https://www.youtube.com/watch?v=wAhuykGnGcQ ✅ Subscribe t...
2021-08-2202 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#17 | The Real Cost of Ignoring Customer Service in Healthcare & BeyondA question that gets talked about often but rarely acted on: How important is customer service—really?In this episode of Clinician to CEO, Hakeem shares a real-life example that proves just how much customer service can impact your business — either by building long-term loyalty and growth, or by costing you thousands in missed opportunity.✅ What great customer service looks like in real-world terms✅ The unseen ways poor service erodes your business✅ Simple changes that lead to massive results🎧 Plus, don’t miss our related episode on Customer-Centric Marketing with Baba Awope...
2021-08-2114 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#16 | From Prototype to Global MedTech: How to Scale a Digital TherapeuticAre you a clinician working on an innovative health solution — but unsure how to get it to market?In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi is joined by Everett Crossland (CCO, Cognito Therapeutics) and Andy Molnar (CEO, Digital Therapeutics Alliance) to unpack how to commercialise digital therapeutics—and what clinicians need to know when taking a novel medical category to market.What you’ll learn:What Digital Therapeutics (DTx) actually are—and why they matter nowWhy Big Pharma is investing in this space and how exporting plays a...
2021-08-0652 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#15 | How to Deliver Usain Bolt-Level Results in Sales (Yes, Really)What does the fastest man in the world have to do with high-performing sales? A lot more than you think.In this short and sharp Business Bites episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi unpacks what we can learn from Usain Bolt’s winning formula—and how those same principles apply to sales performance, even if you're not built like a sprinter.What you’ll learn:The key mindset that separates world-class performers from the averageWhy preparation and focus matter more than talent in salesPractical steps to replicate Bolt’s...
2021-07-2405 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#14 | 5 Reasons Clinician-Led Startups Struggle With Marketing – And How To Fix It FastIn this episode, marketing strategist Baba Awopetu joins Hakeem to challenge the common misconceptions clinicians and MedTech founders have about marketing — especially when trying to scale or export internationally. If you've ever felt like your marketing efforts are missing the mark, this conversation is your reset button.Discover why putting the customer at the center of your strategy is more than just a buzzwordLearn how to shift your organization’s mindset from product obsession to customer orientationGet practical insights that help clinicians simplify their marketing and grow with clarityHit play now to learn how to alig...
2021-07-101h 02
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#12 | Why Most Founders Ignore Mental Health — Until It’s Too LateNaomi Osaka’s decision to step away from the French Open sparked global conversation — but do we really take mental health seriously in high-performance environments like MedTech?In this episode, Hakeem is joined by clinical psychologist and mental health professional Anne Avgerin to explore how we can better identify signs of mental health issues, especially in colleagues, teams, and clinical leaders under pressure. The discussion touches on leadership blind spots, emotional awareness, and how to build cultures that genuinely support well-being.Discover how early recognition of mental health struggles can reduce risk and improve leadership outcomesLearn what...
2021-06-1311 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#11 | Why Clinician-Led Startups Can’t Scale Without the Right Organisational StructureIs your organisation built to scale, or is it unintentionally holding you back?In this episode, Hakeem explores the impact of organisational development and design on startup and scale-up success — especially for clinician-led MedTech ventures. Joined by two seasoned experts, Sharon Benson (award-winning HR Director) and Emma Cotton (former CEO and MD of Innovation Central), we break down how structure, culture, and clarity shape real-world results.Discover how to design an organisation that supports clinical innovation and commercial growthUnderstand the hidden blockers within team dynamics that sabotage your go-to-market effortsLearn how to build a structure that en...
2021-05-2755 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#10 | Why Clinicians Struggle to Sell — And How “Helping” Might Be the ProblemBeing helpful is good… right? Not always — especially in sales conversations.In this short and punchy episode, Hakeem challenges the idea that helping is always the best approach in sales. You’ll learn why being too eager to solve can actually undermine trust, stall decision-making, and ultimately damage your go-to-market strategy.Understand the psychology behind why "helping" too soon can backfireLearn what to do instead to build stronger relationships and drive conversionsApply a subtle shift that can dramatically improve how you sell your medical device or serviceHit play now to find out why less h...
2021-05-0206 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#9 | 5 Leadership Shifts Clinicians Must Make to Build High-Performing MedTech TeamsWhat separates average leaders from truly impactful ones — especially in the high-stakes world of MedTech and clinical innovation?In this episode, Hakeem is joined by Chris Cummins, a senior leader with experience at global giants like Takeda and Pfizer. Now the co-owner of OTD, author of The Power Presenter, and an NLP master trainer, Chris shares how great leaders create environments where people actually thrive — and why that matters more than ever.Learn how intentional team environments fuel growth and innovationDiscover leadership insights that translate directly into go-to-market clarity and momentumUnderstand the mindset shift from managing peop...
2021-04-1759 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#8 | What Most Startups Miss When Hiring an Agency — Insights From a Multimedia ExpertOutsourcing is a smart move — but only if you choose the right partner.In this episode, Hakeem is joined by Nomi Farooq, founder of multimedia marketing agency Shoot Business, to discuss what really matters when outsourcing. Whether you’re a clinician launching your first product or scaling internationally, this episode breaks down how to evaluate agencies and avoid common pitfalls.Learn how to vet agencies that truly align with your go-to-market and export strategyUnderstand why confidence and clarity are essential before outsourcingGet practical tips from an expert who’s seen what works — and what doesn’tHit...
2021-04-0451 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#7 | 5 Critical Lessons Clinicians Must Learn to Commercialise Their Medical Device GloballyWhat does it really take to move from concept to commercial success in healthcare?In this episode, Hakeem speaks with Helen McCormack, CEO of HMC Marketing Consultancy, who brings decades of global experience across pharma, surgery, SAAS, biotech, pharmacy, and medical devices. She shares powerful lessons for clinician-founders navigating the complex journey of taking innovation to market.Learn the must-know differences in commercialisation across healthcare sectorsUnderstand what it takes to launch in global markets — and avoid common misstepsDiscover how clinicians can bring commercial clarity to innovation from day oneHit play now to uncover ex...
2021-03-201h 02
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#5 | Behind the Numbers: The Habits That Built a Million Pound BusinessEveryone wants to build a million-pound business — but how do you actually do it?In this episode, Hakeem speaks with Paul Dermody, serial entrepreneur and business builder, about the proven steps behind sustainable business growth. Whether you’re a clinician-founder or a MedTech innovator, this episode is packed with no-fluff insight on what it takes to build and scale.Discover the foundational steps that turn clinical expertise into commercial successLearn how to think beyond product and build systems that scaleGain clarity on the mindset shifts needed to move from startup to seven figuresHit play...
2021-03-0645 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#4 | Why Strategy Alone Isn’t Enough — The Missing Piece Most Founders IgnoreWhat do mindset, self-awareness, and consistency have to do with building a successful business?In this powerful episode, Hakeem is joined by transformational coach and course creation strategist Veronica Safoa Owusu, founder of Vpower Coaching and Women On Fire Warrior Academy. They dive deep into the foundational inner work that makes external success possible — especially for clinician-founders navigating the pressure of commercialising their innovations.Learn why self-awareness and mindset are non-negotiable for clinician entrepreneursDiscover how consistency fuels confidence and builds real-world tractionGain clarity on the emotional and mental habits behind sustainable growthHit play no...
2021-02-2051 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#3 | 5 Signs of Declining Resilience in MedTech Teams — And How to Address ThemAre we becoming less resilient in today’s fast-paced, high-pressure work environments — especially in healthcare and MedTech?In this episode, Hakeem is joined by Anne Avgerin — systems thinker, mental health practitioner, and former strategy lead at global organisations including Nike and the US Navy. With experience across international business, clinical psychology, and sustainability, Anne brings a holistic perspective to mental health and performance in the workplace.Learn how poor mental health subtly manifests and undermines performanceDiscover why resilience isn’t just personal — it’s deeply connected to workplace systemsGet practical advice on sleep hygiene, stress management, and mental w...
2021-02-0749 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#2 | What British Businesses Get Wrong About International ExpansionSo, you want to scale your business internationally — but what does it really take to grow globally?In this episode, Hakeem sits down with Ian Jolly, Managing Director of Wheelwash, a UK-based manufacturing business operating worldwide. Ian shares candid insights into what British businesses often misunderstand about international markets, how to position for value over price, and why the UK’s Department for Business and Trade (DIT) is an underused asset.Discover the overlooked fundamentals of successful internationalisationLearn why cultural perception can make or break your export strategyGain clarity on how to work with — not around — governme...
2021-01-2449 min
Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth#1 | 3 Reasons Clinician Founders Need a Coach Before Scaling Their MedTech BusinessWhat is coaching, really — and why does it matter for clinician-founders trying to grow?In this episode, Hakeem welcomes Mags Bell — coach, speaker, author, and straight-talking behavioural expert — to explore the misunderstood world of coaching. Based in Australia with roots in Scotland, Mags brings a no-nonsense, deeply insightful perspective that cuts through the fluff and gets to the truth behind transformation.Learn how coaching helps clinicians become more self-aware and effective leadersUnderstand the behavioural patterns that block growth — and how to break through themDiscover why mindset, not just strategy, is essential to commercial successHelping...
2021-01-0950 min