Shows
Troublemakers PodcastTurn $4,500 into a billion-dollar empireThis episode breaks down one of the most legendary marketing case studies of the digital age. We dissect how Dollar Shave Club’s founder, Michael Dubin, used a single $4,500 homemade video to take on the razor monopoly, Gillette, and build a billion-dollar brand.We explore the brilliant strategy behind the ad—how it leveraged humor, authenticity, and a deep understanding of customer frustration to go viral. You'll learn the specific tactics, the mind-blowing ROI (a 37-cent customer acquisition cost!), and the long-term impact that forced an entire industry to change. This isn't just a story; it's a mast...
2025-10-0705 min
Troublemakers PodcastBeyond the Slogan How Great Companies Create Real Value | E7🎙️ New Episode Out Now: "Beyond the Slogan"What makes brands like Tesla, Amazon, Nike unforgettable?It’s not just the product.It’s the promise behind the product — their USP (Unique Selling Proposition).In this episode, you'll learn:✅ What a USP really is (and isn’t)✅ How great brands build value ecosystems✅ The role of customer loyalty, emotion & long-term thinking✅ Real-world case studies that show these ideas in actionIf you're building a brand that stands for something — this one's for you.🎧 Listen now on Spotify, App...
2025-07-0608 minTroublemakers PodcastHow to create great advertising | E6Today, we’re diving into the challenge of crafting powerful ads in a world where consumers are bombarded with over 5,000 brand messages a day—and you’ve got just 8 seconds to make an impact. In this episode, we’ll unpack the psychology and creative strategies behind attention-grabbing campaigns that don’t just get noticed—they deliver resultThe Attention EconomyModern advertising evolution from "clever marketing tricks" to authentic connectionsNeuromarketing using EEG technology, eye-tracking, and facial coding to understand unconscious consumer responsesAudience ResearchDemographic vs. psychographic segmentation (WHO vs. WHY customers buy)How Nike and BMW...
2025-06-1318 min
Troublemakers PodcastThey’re In Your Head | The Psychology of AdsIn this episode of Troublemakers, we explore how advertising isn’t just about selling products — it’s about influencing how we think, feel, and act, often without us even noticing.From the moment we wake up, we’re exposed to over 5,000 brand messages a day. Each one is carefully designed to capture our attention, trigger emotions, and get stored in our memory — so that when it’s time to buy, one brand pops up first.We break down the psychological techniques advertisers use to get inside our heads:Classical Conditioning: Repeatedly pairing a brand with a...
2025-05-2307 min
Troublemakers PodcastThe Genius Behind the Crown — Hans Wilsdorf’s Marketing MasteryIn this episode of The Brand Architects Series, we unpack the visionary marketing strategies of Hans Wilsdorf, the man who transformed Rolex from a small wristwatch company into one of the most powerful luxury brands in the world.You’ll learn how Wilsdorf:Reimagined the wristwatch at a time when pocket watches ruled.Used proof-based marketing by sending Rolex watches on extreme adventures — from swimming the English Channel to summiting Mount Everest.Created testimonials with impact, launching the now-famous "Testimonee" model.Balanced Rolex's image as both a reliable tool and...
2025-05-1507 min
Troublemakers PodcastApple's Marketing | Three Distinct Eras.🎙️ Episode Title: Apple’s Marketing: Three Eras That Shaped a GiantFrom garage startup to global icon, Apple’s success story is as much about how it marketed as what it made. In this episode, we explore the three distinct eras of Apple’s marketing evolution—from the early days of educating the world about personal computers, to the revolutionary "1984" ad and Macintosh launch, to the emotional storytelling and lifestyle branding of the iPod and iPhone era. Whether you're a marketer, entrepreneur, or just an Apple fan, this episode unpacks the powerful strategies that built one of the world’s m...
2025-05-1004 min
Troublemakers PodcastDistribution Is StrategyIn this solo episode of Troublemakers, we're flipping the script on how businesses win. It’s not just about having the best product—it's about owning the pipe that gets it to people.From Coca-Cola’s $100 billion distribution empire to Netflix’s mail-to-streaming disruption, and Apple’s total control over its ecosystem, we break down how the biggest winners didn’t just out-create—they out-distributed.We’ll also explore modern rebel moves: how creators like Justin Welsh and indie sellers on Shopify and Etsy are building unstoppable one-person distribution engines.You’ll walk away with real-wor...
2025-05-0806 min
Troublemakers PodcastAI and The Industrial Revolution | Marketing PerspectiveIn this thought-provoking solo episode, we explore how the rise of AI in marketing mirrors the seismic shifts of the Industrial Revolution. From mass production to mass personalization, this episode draws powerful historical parallels to help modern marketers navigate the AI-driven future. You’ll discover how branding, consumer behavior, and marketing roles have evolved—and what lessons from the past still apply today. Whether you're a marketer, entrepreneur, or just curious about how AI is changing business, this episode offers sharp insights, clear analogies, and one big reminder: the heart of marketing is still human.
2025-05-0206 min
iReMMOUn conflit vu d’ailleurs: la rivalité Maroc-Algérie vécue par sa diaspora [MIDI]15 février 2023 - Rencontre avec Khadija Mohsen-Finan, politologue, enseignante à Paris I, Pierre Vermeren, historien, professeur d’histoire contemporaine à l’Université Paris 1 Panthéon-Sorbonne, Kader Abderrahim, maître de conférences à Sciences Po (Paris).Modération : Hamza Bensouda, coprésident de Socie’tea.
Retrouvez la vidéo : https://youtu.be/8zM1i0zNIKE
Suivez nos évènements sur les réseaux sociaux YouTube : @upiremmo Facebook : @institutiremmo Twitter : @IiReMMO Instagram : @institutiremmo LinkedIn : @Institut iReMMO
Soutenez notre chaîne Lilo : @iremmo HelloAsso : @iremmo
2023-02-151h 54
Socie'teaEntretien #11 : Khadija Mohsen-Finan - Maroc-Algérie : les éternels meilleurs ennemis ?Depuis les braises de l'été aux étincelles du début de septembre menant aujourd'hui à un feu déclaré entre les deux pays, le Maroc et l'Algérie, pays limitrophes aux divers points en commun, ne s'entendent plus sans grande surprise, une nouvelle fois. Alors, si toi aussi tu ne comprends pas bien ce qui se joue entre les pays, que tu aimerais avoir le fin mot de l'histoire concernant cette affaire qui commence à prendre de l'ampleur, cet épisode est fait pour toi.
Nous y recevons Khadija Mohsen-Finan, enseignante à Paris I, spécialiste du Maghreb et des questions méd...
2021-11-0834 min
Socie'teaDebate #8: Tunisia's leap into the unknown, what to expect?More than 50 days after what was called by Kaïs Saïed a “provisional period”, the future of the political situation in Tunisia remains unknown. From the full power taken by the president in July to the frieze of the Parliament, the “imminent danger” described by the president has blocked the entire political system while he hasn’t chosen yet a new Prime Minister. Now, the young people encouraged by parties like Ennahda have taken it to the streets to demand the re-establishment of the institutions and answers to the economic crisis. To discuss the situation, we welcome an old friend of...
2021-09-2853 min
RCI | Français : Tam-Tam CanadaSalon du développement canado-maghrébinCette semaine, Tam-Tam Canada vous transporte en direct à la 4e édition du Salon du développement canado-maghrébin au Palais des congrès de Montréal.
Ce salon est un grand rassemblement pour les gens en vue dans la communauté arabe et maghrébine au Québec. Le nombre de Maghrébins au Canada est passé de 38 000 en 1996 à 290 000 en 2015, et Montréal est leur principal port d'attache.
Nos invités : Adel Achouri, organisateur du salon. Selma Tannouche Bennani, du conseil des Montréalaises. Reda Agourram, ancien joueur de l'Impact de Montréal. Amira Boutouchent, vice-présidente de la Fondation Club Avenir. Sophie Mohs...
2019-09-2749 min
arabologyArabology 9.10 [Indie Arabic Music + Inspiring Interviews]Aired on May 12, 2015.
This podcast includes new music by Algerian singer Souad Massi (based on Al Motanabi poem and translated to English) + the latest track by Egypt's Badrawies Project + Jordanian indie music by El Morabba3-المربّع and ZA'ED NA'ES زائد ناقص (ft. Muhammad Abdullah) + Morocco's OUM + various songs by Mike Massy and Maya Waked (both of whom are also interviewed). This podcast includes an inspiring interview with Hamza Chraibi, Founder of Arab Excellence, and an interview with writer Maisaa Al-Hatemi including a reading of one of her daring short stories in Arabic and English. Includes chat with Serge Bakalian, Executive Director of the Arab Film F...
2015-05-092h 24