Shows
Self Discovery Wisdom PodcastWho Is Your Brand Really For? Hank Eder #BB 26-02.Do Your Brand and Website Speak To Those You Serve, Or Is It All About You?These days we hear a lot of talk about authenticity. It’s a cornerstone of trust. Of the big three, “know, like, and trust,” trust is the most important. Without it, the others don’t matter. What about your website? Do you come across authentically, but even more importantly, is it aimed at those you serve, rather than being all about yourself?https://selfdiscoverywisdom.com/?p=134581
2026-01-121h 14Self Discovery Wisdom PodcastWho Is Your Brand Really For? Hank Eder #BB 26-02.These days we hear a lot of talk about authenticity. It’s a cornerstone of trust. Of the big three, “know, like, and trust,” trust is the most important. Without it, the others don’t matter. What about your website? Do you come across authentically, but even more importantly, is it aimed at those you serve, rather than being all about yourself?https://selfdiscoverywisdom.com/?p=134581
2026-01-121h 14
The Zoomers to Boomers Business ShowCareer Guidance Through the Lenses of Astrology and HypnosisEver wondered how astrology and tarot cards could guide you toward your dream job? On this week's Zoomers to Boomers Business Show, we sit down with Keith Anderson, the visionary founder of Career Alchemy. Keith's extraordinary journey from educator to top-tier positions at Google, Uber, and Meta takes a fascinating turn as he reveals how a life-changing hospital stay led him to explore unconventional methods for career guidance through https://keithand.co/. Discover how these intuitive practices helped him find clarity and purpose, which he now shares with clients in their career transitions. I also share my...
2024-09-2522 min
The Zoomers to Boomers Business ShowRevolutionizing Healthcare with AI: Insights from Daniel MaleyCan AI truly revolutionize healthcare and transform patient outcomes? Discover the cutting-edge innovations from our guest, Daniel Maley, a Gen Z entrepreneur, and leading healthcare AI strategist, as he explores the transformative potential of artificial intelligence in healthcare. With over a decade of experience and unique insights as a Google-trusted tester and Apple beta developer for Siri, Daniel shares his expertise on how AI-driven solutions are set to make healthcare more efficient and personalized than ever before.Join us for a deep dive into the future of healthcare as Daniel discusses his role in bridging the gap...
2024-09-1819 min
The Zoomers to Boomers Business ShowVoiceover Secrets to Boosting Brand RecognitionDiscover how the right voice can transform your business's brand identity with insights from our latest guest, the accomplished voiceover artist Barby Molnar. With clients like Johnson & Johnson and CVS, Barby brings a wealth of experience and practical knowledge on how voiceovers go beyond animation and audiobooks to shape commercials, telephone systems, and explainer videos. Learn how a carefully selected voice can elevate brand recognition and seamlessly align with marketing strategies, making your business more relatable and memorable to customers. Through vivid examples, Barby demonstrates the undeniable power of a well-chosen voiceover in crafting a consistent and compelling brand...
2024-09-1121 min
The Zoomers to Boomers Business ShowHarnessing Customer Insight to Revolutionize Your Business w/ Andrew DeutschWhat if understanding your customer could revolutionize your business? In this episode of the Zoomers to Boomers Business Show, we promise you'll gain strategic insights from Andrew Deutsch, a multilingual marketing strategist from the Fangled Group. Andrew takes us through his transformative journey from a global trade consultancy to a leader in multicultural marketing. We discuss how truly grasping the value proposition from your customer's perspective can make or break your marketing strategies. Dive into a fascinating case study featuring a steel drum manufacturer, where focusing on customer priorities like on-time delivery and reliable service not only fostered brand...
2024-09-0420 min
The Zoomers to Boomers Business ShowMonologue: Embracing Diverse Work Values for Business HarmonyHank Eder is the Chief Instigator at Hank Eder, PR/Marketing, a one-stop shop for all things marketing, including design, branding, website building, branded copywriting, press releases, SEO, and more. Ever wondered why Millennials prioritize work-life balance while Boomers emphasize loyalty? Discover the unique strengths and values that each generation brings to the table in our latest episode of the Zoomers to Boomers Business Show. We promise you'll gain a fresh perspective on how technology, adaptability, and social responsibility are approached differently by Boomers, Gen X, Millennials, Gen Z, and Gen Alpha. Learn how understanding these differences...
2024-07-3114 min
The Zoomers to Boomers Business ShowMonologue: Uniting Experience and Fresh Perspectives in BusinessHank Eder is the Chief Instigator at Hank Eder, PR/Marketing, a one-stop shop for all things marketing, including design, branding, website building, branded copywriting, press releases, SEO, and more. Can generational stereotypes be shattered through candid conversations and shared wisdom? On the premier episode of the Zoomers to Boomers Business Show, we promise to challenge all preconceived notions about business across generations. Join us as we introduce our new format that bridges the gap between the seasoned expertise of Boomer entrepreneurs and the innovative spirit of Gen Z trailblazers. This isn't just a facelift...
2024-07-2414 min
The Zoomers to Boomers Business ShowBreaking New Ground in Children's Literature with Sharon LeyaWhat happens when a voiceover artist for beloved children's shows like Barbie, Paw Patrol, and Dora the Explorer channels her creativity into writing? Meet Sharon Leya, our inspiring guest on the Zoomers to Boomers Business Show, who transitioned from lending her voice to iconic characters to authoring a groundbreaking 30-book series, "My Donor Story." Sharon shares her incredible journey of becoming a single mother through donor conception during the COVID-19 pandemic and how this unique experience ignited her passion for creating educational and humorous content for children. With her candid and authentic writing style, Sharon is committed to making...
2024-07-1722 min
The Zoomers to Boomers Business ShowCrafting Brand Magic with Inner Wisdom and CommunityReady to revolutionize your approach to brand building? Learn from Kellee Ratzlaff, a renowned brand doula and design alchemist, as she unveils her groundbreaking methods for creating authentic brands. Kellee emphasizes starting from within, encouraging us to connect with our essence using tools like journaling, astrology, and personality assessments. Discover how embracing your unique spark and breaking away from corporate norms can infuse joy into your business, creating genuine connections and sustainable success.Facing imposter syndrome or battling feelings of unworthiness in your entrepreneurial journey? This episode dives deep into understanding these mental blocks and offers strategies...
2024-07-1023 min
The Zoomers to Boomers Business ShowHarnessing Personal Magnetism & Quantum Theory for Business GrowthWhat if you could harness the power of your unique energy signature to attract success effortlessly? This episode of the rebranded Zoomers to Boomers Business Show, hosted by me, Hank Eder, also known as Hank the PR Guy, brings you an enlightening conversation with Molli Lou Hollows, a spiritual advisor and business consultant. Molli reveals how aligning with our true selves can elevate our magnetism, making us more attractive to the right opportunities and people. We delve into the intriguing world of quantum entanglement and explore how it intersects with personal magnetism, merging the law of attraction with actionable...
2024-07-0323 min
The Zoomers to Boomers Business ShowMastering SEO and Schema Code to Skyrocket Your Home Business VisibilityEver wondered how to drastically increase your online visibility and generate more leads for your home business? This episode promises to transform your understanding of search engine optimization (SEO) with expert insights from Scott Humphries of Right Path Marketing. Scott emphasizes that an effective website is more than just good looks—it's about building robust online brand assets and maintaining consistent, authoritative content across multiple platforms. Drawing a vivid analogy to a librarian meticulously organizing books, Scott illustrates how properly labeled and categorized web pages can help Google efficiently retrieve and rank your content. We also demystify th...
2024-06-1222 min
The Zoomers to Boomers Business ShowUnlocking Revenue Growth via Brand Consistency for Home BusinessesEver wondered how to turn your home business website into a true revenue generator? Join us as we sit down with Scott Humphries, founder of Right Path Marketing, who shares his expert insights on achieving impeccable brand consistency and messaging. Scott uncovers the common pitfalls of brand inconsistency that many businesses face, from fluctuating tones across different platforms to the confusion it causes among customers. Learn how a unified brand voice and visual identity can build authenticity and trust, and discover the ripple effects it has on search engine optimization. This episode sets the stage for a deeper dive...
2024-06-0521 min
The Zoomers to Boomers Business ShowThe Resilient Entrepreneur's Guide to Ethical Decision-Making - Part 2Uncover the strategies that will anchor your home business in ethical practices and long-term success with Nicole Majik, our empowerment strategist extraordinaire. Prepare to navigate the murky waters of temptation in the entrepreneurial world, as we expose the lust for quick, often unethical wins and how it threatens to undermine your business integrity. Nicole takes us through the maze of real-world scenarios from the construction to financial sectors, where the desire for instant gratification has led to regrettable decisions. With her guidance, you'll learn how to steer clear of the siren call of overnight success and instead, lay a...
2024-05-2922 min
The Zoomers to Boomers Business ShowElevating Women Leaders Beyond Self-Doubt and Limiting Beliefs - Part 1Unlock the secrets of transcending self-sabotage and achieving fearless authenticity with Nicole Majik, the leadership and empowerment strategist with a golden brain, on our latest Home Business Success Show. Delve into her Alchemy of Transformation program, where cognitive behavioral therapy meets neurolinguistic programming to empower women leaders and sales teams to reach unparalleled success. Nicole brings a blend of scientific rigor and metaphysical insight, providing a rare perspective shaped by her own life-altering experiences. Her approach is not just about professional triumph but also about aligning one's life with true passion and purpose, a journey she's navigated firsthand.
2024-05-2222 min
2024-05-2243 min
GoalChatArtificial Intelligence with Hank Eder, Seth Goldstein & Brynne TillmanOn this episode of GoalChat, host Debra Eckerling dives into all things Artificial Intelligence with Hank Eder, PR/Marketing Specialist and Host of The Home Business Success Show; Seth Goldstein, Creative Director and Host of Entrepreneur's Enigma; and Brynne Tillman, CEO of Social Sales Link and Host of Making Sales Social Podcast.Artificial Intelligence can be a helpful addition to your tech toolbox, when trained properly and used correctly. (AI tools include Chat GPT, Gemini (formerly Bard; it's the Google version), Claude by Anthropic, and Perplexity.) The trio shares the genesis of their interest...
2024-05-161h 02
The Zoomers to Boomers Business ShowRewriting Your Success Story by Conquering the Imposter WithinHave you ever felt like a fraud in your own life, waiting for someone to uncover that you're not as competent as you seem? Transformational coach Nikki Gangemi is here to dismantle that mindset and guide you to unshakable confidence with her CALM method. Our enlightening discussion with Nikki takes us through her transformation, from battling the lingering effects of bullying to harnessing her experiences as stepping stones toward empowering others. She shares how her journey led to the mastery of NLP and hypnotherapy, and how these tools can be applied to refashion negative emotions and limiting beliefs into...
2024-05-1522 min
The Zoomers to Boomers Business ShowCharting a Homegrown Path to Entrepreneurial Brilliance via Improv SkillsEver felt like chucking your day job for a wild dream? Milo Shapiro did just that, swapping his IT security blanket for the unpredictable world of improv, and he's here to share his epic journey. This week on the Home Business Success Show, I, Hank Eder, sit down with the man behind Improv Ventures – the homegrown business that's teaching teams to communicate and collaborate with the spontaneity of a comedy troupe. Milo's story isn't just about gutsy career moves; it's a master class in transforming passions into entrepreneurial gold, proving that the leap from secure income to the thrill of...
2024-05-0822 min
The Zoomers to Boomers Business ShowThe Art of Social Selling and Relationship-Building for Home Business OwnersReady to unlock the secrets of transforming furlough to fortune? Ben Albert didn't just stumble upon success; he crafted it with the sharp tools of LinkedIn and podcasting, and he's here to divulge how you too can carve out a thriving business from the comfort of your home. Our candid conversation with this entrepreneurial maestro of Real Business Connections and founder of Grow Getters Only will arm you with the guerrilla tactics of social selling and the art of forging authentic relationships that are the bedrock of a booming business. This isn’t your typical business pep talk; it's a...
2024-05-0122 min
The Zoomers to Boomers Business ShowScaling Your Home Business with Confidence and Calculated RisksUnlock the secrets to propelling your home business forward with Jim Swan of Pine Tree Partners, a maestro in the realm of small business expansion. Prepare to be enlightened on the transformative impact of incremental price hikes and strategic pricing risks, as Jim lays bare his philosophy that surmounting any obstacle is possible through revenue amplification. Our conversation traverses the landscape of revenue growth, providing you with the tools to cultivate new products and services, establish fruitful partnerships, and understand the cumulative power of modest revenue upticks.Embrace the journey of marketing and public relations tailored for...
2024-04-2423 min
The Zoomers to Boomers Business ShowNavigating the Psychological Labyrinth to Communicative ClarityHave you ever stood at the crossroads of personal doubt and professional aspiration, unsure of which direction to take? Join me, Hank Eder, as I host the phenomenal Florian Martinon in uncovering the transformative power of communication on your journey to success. Florian's own metamorphosis from battling depression to becoming a beacon of leadership showcases the profound impact our inner dialogue has on every facet of our lives. His storytelling doesn't merely entertain; it offers a lifeline to those drowning in self-limiting beliefs and unveils the truth that prosperity is not reserved for a chosen few, but is accessible...
2024-04-1020 min
The Zoomers to Boomers Business ShowCultivating a Thriving Home Enterprise Through Strategic Online EngagementUncover the transformative power of technology in enhancing human connections with serial entrepreneur and visionary, Tom Gay, in our latest podcast episode. As we traverse Tom’s innovative landscape, you’ll be introduced to EngagePro.com and ChatBridgeConnect.com—two groundbreaking platforms poised to revolutionize your professional network. Prepare to bridge the gap between the digital realm and trust-forging relationships, harnessing the strength of referrals and personalization to catapult your business success.Join us for a compelling journey that celebrates the surge of our Alignable community and unwraps the essence of creating meaningful relationships amidst the digital buzz...
2024-04-0323 min
The Zoomers to Boomers Business ShowBridging Mindfulness and Tech Innovation for Entrepreneurial GrowthUnlock a new level of personal and business growth as we explore the transformative mindset with the dynamic Eva Coppola. You'll be captivated by her refreshing take on the 'being as if' philosophy, which goes beyond the surface level of 'acting as if.' This episode is a treasure trove of wisdom for those seeking to authentically invest in their desires, avoiding the pitfalls of the 'fake it till you make it mindset that often leads to imposter syndrome. It's not just about reaching your goals but truly embodying the success and fulfillment you're after. Prepare to challenge your...
2024-03-2021 min
The Zoomers to Boomers Business ShowBuilding Success from Life's Rubble Embracing Change with OpennessWhen life hits like a hurricane, it's not the winds that determine our survival, but our ability to find shelter and rebuild. That's the essence of what you'll grasp from my profound conversation with Drew Deraney, a home business entrepreneur who transformed his grief into a guiding light for others. Drew's candid reflection on enduring a divorce, job displacement, his son's mental health battle, and the loss of his patriarch strips back the layers of resilience needed to weather the storm of life's toughest challenges. He's not just a survivor; he's a beacon for anyone navigating their crises, illuminating...
2024-03-1320 min
The Zoomers to Boomers Business ShowHarnessing the Enneagram for Personal Growth and Home Business TriumphsUnlock the secrets of the Enneagram with the wisdom of Dr. Liora Elias as we traverse the landscape of subconscious patterns and personal growth barriers. Boundaries shape our experiences, and in our vibrant discussion, Dr. Elias, adept in the Enneagram's profound effects, shines a spotlight on this transformative tool. Discover how boundary setting can be a struggle for Type Twos or an uncharted territory for Type Nines, and how these insights forge paths to increased self-awareness and enriched relationships. Whether you're navigating business dynamics or personal connections, this episode is your guide to harnessing the power of the Enneagram...
2024-02-2821 min
The Zoomers to Boomers Business ShowEmbracing Your NeuroSpice: The Art of Crafting an Authentic Personal BrandDiscover the power of showcasing your true self through your brand with the wisdom of Rachel Lee, a sage in brand styling for entrepreneurs who march to their NeuroSpicy beat. Our conversation reveals that embracing the vibrant tapestry of your personality isn't just refreshing – it's essential for resonating with your audience. We share personal stories and professional insights, unraveling the complexities of marrying personal identity with professional branding. As your guide, Hank Eater, I'll take you on a journey through the layers of my own brand identity, from the choice of playful yet assertive brand colors to the integration of...
2024-02-2123 min
The Zoomers to Boomers Business ShowEmbracing the Neuro Spicy Edge in Leadership with Cara Jean WilsonHave you ever felt like an outsider in your own success story, constantly haunted by the nagging doubt that you don't quite belong? Leadership coach Cara Jean Wilson joins us to throw open the doors to a discussion on neurodiversity in leadership and how these internal battles can be turned into strengths. Cara, with her neurodiverse perspective, spices up the conversation around leadership development, unpacking the psychological burdens that so many of us carry. From the heavy weight of imposter syndrome to the decision paralysis known as options, she offers up her seasoned strategies for building emotional intelligence and...
2024-02-1422 min