Shows
Email Marketing Archives -The Henk and Hank Show
In this episode of the HMBT podcast, I sit down with strategy and marketing consultant Henk Wolff for a no-fluff, high-value conversation that bridges the worlds of iGaming and email marketing. We dive into Henk’s background in turning around struggling online casinos and scaling growth using smart retention and acquisition strategies. He brings a sharp, operator-first mindset that’s not just valuable for gaming companies, it’s relevant for any business trying to build loyal customers and optimize marketing channels.
We covered a lot, from retention tactics and lifecycle marketing to some of the wild c...
2025-11-1737 minMarketing Archives -The Henk and Hank Show
In this episode of the HMBT podcast, I sit down with strategy and marketing consultant Henk Wolff for a no-fluff, high-value conversation that bridges the worlds of iGaming and email marketing. We dive into Henk’s background in turning around struggling online casinos and scaling growth using smart retention and acquisition strategies. He brings a sharp, operator-first mindset that’s not just valuable for gaming companies, it’s relevant for any business trying to build loyal customers and optimize marketing channels.
We covered a lot, from retention tactics and lifecycle marketing to some of the wild c...
2025-11-1737 minAlexa Tips Archives -The Henk and Hank Show
In this episode of the HMBT podcast, I sit down with strategy and marketing consultant Henk Wolff for a no-fluff, high-value conversation that bridges the worlds of iGaming and email marketing. We dive into Henk’s background in turning around struggling online casinos and scaling growth using smart retention and acquisition strategies. He brings a sharp, operator-first mindset that’s not just valuable for gaming companies, it’s relevant for any business trying to build loyal customers and optimize marketing channels.
We covered a lot, from retention tactics and lifecycle marketing to some of the wild c...
2025-11-1737 minHank's Business and Marketing TipsThe Henk and Hank Show
In this episode of the HMBT podcast, I sit down with strategy and marketing consultant Henk Wolff for a no-fluff, high-value conversation that bridges the worlds of iGaming and email marketing. We dive into Henk’s background in turning around struggling online casinos and scaling growth using smart retention and acquisition strategies. He brings a sharp, operator-first mindset that’s not just valuable for gaming companies, it’s relevant for any business trying to build loyal customers and optimize marketing channels.
We covered a lot, from retention tactics and lifecycle marketing to some of the wild c...
2025-11-1737 minHank's Business and Marketing TipsHMBT #220: Steve Wagner From Webbula
I am joined by Steve Wagner, Senior Marketing Manager at Webbula.
Webbula is the industry leader when it comes to data quality: email hygiene, data appending, and audience data solutions.
We talk about data email marketing data hygiene. From point of collection to list hygiene later on. The importance of adding quality data to your marketing platform matters and you should be following best practices.
Not following best practices can hurt your email deliverability, or ability to get into the inbox, rather than the spam folder.
Right now is the time...
2020-03-3128 minHank's Business and Marketing TipsHMBT #216: Imperfectly Phenomenal Podcast
I am joined by repeat guest, Lauren Williams from the Imperfectly Phenomenal Woman Podcast. She was on the show in June of last year. It was Episode #177 where Lauren was just getting started with her podcast and it was great to catch up again to speak about her successful growth and challenges with podcasting.
She spoke about how I helped her start her podcast and she returned the favor by teaching me a thing or two about marketing and podcasting.
It was during this discussion where I handed out the first Hank’s Tip of the...
2020-03-0327 minHank's Business and Marketing TipsHMBT #167: Rob Ainbinder Talks Digital AdvertisingToday, I am joined by, Rob Ainbinder. He is the CEO of Why People Click, a digital marketing and advertising company. He helps his clients attract, persuade, and convert online.
We talk about email marketing, SEO, and PPC advertising.
One of the most overlooked aspects of marketing is using PPC. rob and I try to break it down for folks that are looking to get started.
We also talk about the importance of using Google My Business, how to get Google reviews, and using Google Analytics.
Here are the links for show...
2019-03-2636 minHank's Business and Marketing TipsHMBT Bonus: End Of Year ChallengeThis is a special episode of Hank’s Marketing and Business Tips.
Recently, I have been talking about how most people slow down and let off the gas during the holiday season and that now is the time for business owners to double down so that you can beat your competition. By doing so, you will be able to start the new year off very strong!
I have a year-end challenge for you. If you have been listening for a while, you know that I have been pushing you to create content. I have had an...
2017-12-1502 minHank's Business and Marketing TipsHMBT #109: Case StudiesCase studies are a great tool to add to your marketing efforts. Case studies are written documentation or a video that explains how you helped a customer. Basically a success story. Create a study where you were able to help a customer save time or money or maybe just made them happy. Add details like metrics and quotes.
You can share case studies on your website, blog, and social media channels. It is a great way to build rapport and trust with potential clients. People will trust you and learn how they will become successful or happy...
2017-11-2802 minHank's Business and Marketing TipsHMBT #108: Focusing On Those That Ignore YouThe phrase “focusing on those that ignore you” is pretty powerful. To find and attract new customers, you need to find people that have not heard about you and your business. You can use social media ads and blog posts to gain attention. You can also network to increase your brand awareness. Build your LinkedIn network to help grow awareness and visibility. Just make sure that you have something of value to offer people in your network.
My upcoming book, The ABCs of the Customer Journey: A Beginner’s Guide to Automation, Branding and Customer Service, speaks about...
2017-11-2102 minHank's Business and Marketing TipsHMBT #107: Be ThereMany small business owners still struggle to see the need to use digital marketing. They do not realize that using social media and other forms of digital marketing is very powerful.
You need to be where your customers are, and that is online. It is not important to be on every social media platform, but you should double down on the platforms that make sense for you. Maybe that is Facebook or Instagram.
You can always hire someone to help you with your social media. This can be an intern, college student or virtual assistant...
2017-11-1403 minHank's Business and Marketing TipsHMBT #106: Challenge YourselfThis episode was recorded in a public place, a Dunking Donuts. The reason being is that I wanted to be able to put myself out there and put myself out of my comfort zone.
This ties into a challenge that a completed for a group I belong to on Facebook for speakers. Throughout the week, I was to do a Facebook Live video on the group’s Facebook Page. There was a different challenge for each day. One of the challenges was to speak for 60 seconds without using the word “I”. Another was to record in a public...
2017-11-0702 minHank's Business and Marketing TipsHMBT: Special Note for My Amazon Alexa SubscribersToday, I am asking my Amazon Alexa subscribers if they like long form or short form content better. Hank’s Marketing and Business Tips started out on the Alexa only and were only about 1-2 minutes in length. I also posted about five times per week. I am not creating content that is about 5-15 minutes in length, includes guest hosts an is also on iTunes, Google Play and Youtube.
If you are an Alexa listener, please tell me your preferences. You can reach me at: Hank@hankhoffmeier.com, Twitter, Facebook and LinkedIn.
2017-09-2902 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #94: Justin Streuli on startupsJustin Streuli, the Director of the North Carolina Entrepreneurship Center at UNCG, joins me today to talk about starting a business. The center is located in Greensboro NC and serves as a bridge between the campus and the entrepreneurial community. They also help any small businesses thrive.
We briefly speak about what it means to be an entrepreneur, then move on to the main discussion.
I asked Justin for some advice to run a business efficiently and avoid pitfalls. He said the days of writing a long business plan are over and the lean approach...
2017-08-1714 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #93: John Hayes Discusses the Holy Trinity of MarketingJohn Hayes Joins me from Portugal but lives in Lincolnshire England. He is a marketing strategist and author of the Becoming the Expert series of books. He discusses the holy trinity of marketing: blogging, email marketing, and social media.
Your marketing starts with branding your company on your blog, then use email marketing and social media, in that order. His three items compliment the three topics of my book, which are automation, branding and customer service.
John’s first tip is to have a company blog. It is the pulse of your company. Marketing is ab...
2017-08-1420 minAdvertising Archives -Hank’s Marketing and Business Tip #93: John Hayes Discusses the Holy Trinity of MarketingJohn Hayes Joins me from Portugal but lives in Lincolnshire England. He is a marketing strategist and author of the Becoming the Expert series of books. He discusses the holy trinity of marketing: blogging, email marketing, and social media.
Your marketing starts with branding your company on your blog, then use email marketing and social media, in that order. His three items compliment the three topics of my book, which are automation, branding and customer service.
John’s first tip is to have a company blog. It is the pulse of your company. Marketing is ab...
2017-08-1420 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #92: Jennifer Goodwin Discusses Having a FoundationI am joined by Jennifer Goodwin of InternetGirlFriday. She has been running a marketing agency for 15 years and also runs a charity.
Jennifer gives us some background about her career and her veteran charity. We discuss pushing through and finding someone to hold you accountable. I mention Lori Bruhns, my business buddy. Jennifer relies on her awesome office manager to help her with goals and deadlines. I loved her statement: “Together we win, separately, we are competing.”
Once we got to the the main conversation, we spoke about having a proper foundation. We discussed the impo...
2017-08-1117 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #91: Bend Break HackToday, I have Jason Guigno and Corey Jeffreys from TriangleCast on to provide some entrepreneur advice.
Jason talks to soloprenuers and budding entrepreneurs about using content related to questions or information that you are asked about all the time. This could be monetized. Find that nugget of information to develop your funnel or create a report or form template to earn revenue.
Corey can be found at CoreyJeffreys.com. He talks about how you just need to “do it” if you are looking to start a business. He tells us about meeting Jason and starting the T...
2017-08-0708 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #90: 3 Sales MeetUp TakeawaysI went to a sales MeetUp last night. You can look into joining a MeetUp Group at www.meetup.com, I recommend it. You can find one for your industry or area of interest. It could also be a skill that you want to improve, such as sales.
Here are the top three takeaways from the meeting I attended:
Create a pain: Find something that your client or prospect is missing out on or needs and offer a solution to the pain. This will help you solidify your product or service as a must have.
2017-08-0204 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #89: EnvyI recently wrote an article about network envy. This is when people become jealous about other people’s success. I also spoke about imposter syndrome. This is when someone does not feel as though they will be perceived as being knowledgeable. They think that they will be seen as a fraud.
I go over some things that you can do to help with both afflictions:
Develop skills
Use a mentor/ or mentor someone
Read and learn more
Be positive
Have and offer respect
A video version can be...
2017-07-2705 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #83: UpdateTranscription:
Hello everybody. I wanted to provide a quick update to you. I am going to be rebooting my marketing and business tips. What I’d like to do is start including some video, more content, and possibly more interviews.
To do that it is going to create more work, more time on my behalf, and on behalf of my guests. What I’m going to do is start recording my tips less frequently; not every single day. Your feed will not update as often as they have been.
I hope that you unde...
2017-07-1001 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #82: Start SomewhereTranscription:
This is Hank Hoffmeier with a marketing and business tip. Thank you for joining me today.
What I would like to talk about is starting somewhere. Everyone starts somewhere in business, right? Maybe you start with one product, or maybe you have a service and you start with one customer and you grow from there. When you start using email marketing you start with one email subscriber, or maybe a few. But everyone starts somewhere, and you grow.
The basic thing you need to do is be consistent with growth. Make sure...
2017-07-0703 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #81: Reset GoalsTranscription:
Thank you for joining me on Hank’s marketing and business tips.
Half the year is over. How well you doing in your business? Have you taken a look at your financials? Have you taken a look at how well you are doing? What goals did you set in the beginning of the year if you started in January? Or, you know, if the year reset in January, are you where you want to be in running your business?
Now would be a good time to reset those expectations and create new goal...
2017-07-0602 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #80: RambleTranscription:
This is Hank Hoffmeier with a marketing and business tip.
Last week, I had Mike Mabe on, and he is a local leadership consultant. I really enjoying having some lengthy conversations with him. We talked about spending quality quiet time, absorbing information, reading, or spending time with family, as well as health.
It is important to take a step back and decompress from the stress of running a business, or doing work and making sure you are pressing the reset button. But also making sure your transparent as well as being honest i...
2017-07-0502 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #79: Three ThingsTranscription:
Hello. Welcome to Hank’s marketing and business tips.
I am going to give you three things to do today. First thing you need to do is go to Facebook right now. Go to your Facebook business page and post something. Post picture, post a national holiday, like national cupcake day or something. You can Google that, but post something!
Second, let’s over to Instagram and let’s go search for some hashtags that are related to your business and start commenting and liking other’s post to get the engagement going and...
2017-07-0401 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #65: Elevator SpeechTranscription:
Thank you for joining me on Hank’s Marketing and Business Tips today.
If I was to ask you to tell me your elevator pitch, would you know to say? If I was to meet you somewhere and I seem like I was busy, and I just asked you “what you do?”, how would you respond?
You need to make sure that you have a short description to provide to someone that will inform them you are, what you do, and what value you can offer the marketplace. For me, I would say, ”...
2017-07-0303 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #77: My FlowTranscription:
Hank Hoffmeier here with Hank’s marketing and business tips.
Today I would like to just inform you about how I prepare and record my tips. I record these on the fly, without a script. I tend to have my best thoughts, ideas and innovations when I’m just talking off the top of my head. I do not write a script, or read from a script, or try not to, because I feel that is not the genuine Hank Hoffmeier. One thing is very important in business and life in general is to be ge...
2017-06-3002 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #29: Real FeedbackTranscription:
Welcome back Hank’s marketing and business tips.
Let’s talk about customer service. Or really, let’s talk about replying to comments. When is the last time you checked Twitter, Facebook, and Instagram and really honed in on comments where people are actually trying to address a concern, or may be praising your brand. Do you reply? Do you engage with them? Nothing makes people feel better than when there is a one-to-one conversation.
When you reach back out someone has a concern, or is this praising you, they like the fact y...
2017-06-2902 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #64: Earned MediaTranscription,
Welcome back to Hank’s Marketing and Business Tips.
Let’s talk about earned media today. A lot of people think “earned media” is when you put something out there, like an advertisement or a post, and helps you obtain customers or clients. Wrong. Earned media is basically generated when your content receives recognition. Basically. it could be something that people take and run with and share, or provide word-of-mouth referrals, but is typically not paid. You not paying to put something out there. It cannot be bought or owned, in other words.
A blog...
2017-06-2802 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #74: Get GoalsTranscription:
Thank you for joining me on Hank’s marketing and business tips today.
Quick! Write this down. Write down a goal that you want to accomplish this week. What is it? When does need to be completed by? How long will it take? Will the correlate? In other words, how long you think it is going to take and when you want to complete it? Is the same? Is it one week? One month? Etc.
Write it down, post it somewhere, so that every morning when you wake up, you see that go...
2017-06-2701 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #73: Image RefreshTranscription:
Hello! This is Hank with Hank’s marketing and business tips. Thank you for joining me today.
When is the last time you looked at your social media assets? What I’m talking about is you cover photo, your profile image, your canvas, or whatever you want to call. When was last time you updated that? Is it professional? Does look good? Make sure you are using consistent branding when it comes to your website and social media channels. I just finished writing a chapter in my book discussing that. Branding is important, you want...
2017-06-2602 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #72: HealthTranscription:
This is Hank Hoffmeier with a marketing and business tip
I’m happy and sad at the same moment, because I am joined today by Mike Mabe, who is with NSL Coaching. He is a business and life coach. I enjoyed our conversation on the last four tips and I hope we can do this again in the future. But today is the last tip from Mike and we want to do is round out the conversation. We went from business, to getting a little more personal with finding quiet time to allow you to...
2017-06-2308 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #71: Quiet TimeTranscription:
This is Hank Hoffmeier with a marketing and business tip.
I am again joined by Mike Mabe from NSL coaching. Welcome back Mike.
Mike: Thank you, Hank.
What we want to talk to the folks about today is a worklife balance. Making sure that, I guess, you are happy in life and happy and your job, which is very important. So, hopefully everyone will enjoy today’s topic. So, Mike, why don’t you tell us a little bit about how to balance your life?
Well, the family, busi...
2017-06-2208 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #70: TransparencyTranscription:
This is Hank Hoffmeier with a marketing and business tip.
I am again joined by Mike Mabe with NSL coaching. It is always a pleasure talking to Mike.
We are going to provide you another tip, and this one is going to be about transparency. In yesterday’s tip, we kind of touched on that topic. But Mike, can you allude a little more or give us some more detail around why it is important to be transparent when you’re operating business?
Mike: A leader is going to be tran...
2017-06-2103 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #69: InspirationTranscription:
This is Hank Hoffmeier with a marketing and business tip.
I am once again joined by Mike Mabe with NSL Coaching. You can visit his website at nslcoaching.com. He is a business and life coach. Mike is here to talk to us today about inspiration so welcome back, Mike! Can you tell us a little about the inspiration? And how to use that in business.
Mike: Thanks, Hank. Always a pleasure to be with you. The most important attribute of a leader is the ability to inspire. And that can be d...
2017-06-2003 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #68: Mike MabeTranscription:
This is Hank Hoffmeier with a marketing and business tip
This week, I am going to be joined by another special guest, Mike Mabe. Mike Mabe owns and operates NSL Coaching. He is a business and life coach here in Winston-Salem, North Carolina. We are recording from Fourth of July park in Kernersville, North Carolina, so you may hear some ambient noises, but the weather is great today. I think it is a great time to have some discussions.
So, Mike, I wanted you to introduce yourself and tell us about you and...
2017-06-1909 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #67: Free AdsTranscription:
Hello everybody. Thank you for joining Hank’s Marketing and Business Tips.
I have a quick one for you today. Do you wish that you had more customers? Doesn’t everyone? Do you have a Facebook page? If you do, have you looked at Facebook marketing? If not, maybe you should.
One thing he could do is start building and add, and then walk away from that ad or just post some items to your Facebook page. Every now and then Facebook will send you a note saying they will give you credi...
2017-06-1602 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #66: ResponsiveTranscription:
Welcome back to Hank’s Marketing and Business Tips.
Today I would like to further my discussion about email marketing, and take it a step further. Let’s talk about web design and email marketing and mobile devices. With more than half of email opens on a mobile device and a high amount of website visits on a mobile device, you really need to ensure you have a mobile responsive website. As well as a mobile responsive email template. If you do not you probably will suffer in two ways.
The first way...
2017-06-1503 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #66: Email MarketingTranscription:
Hello everybody. Welcome to Hank’s Marketing and Business Tips. I hope you are having a great day.
I have been having a lot of discussions around networking, productivity, business leadership. Today, I would like to take a step back and talk about email marketing. Of course, I work in email marketing day in day out, so it is about time that there is a tip about email marketing.
One thing I learned is people that do not use email marketing effectively or have not used long do not follow many of th...
2017-06-1404 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #64: Stronger NetworksTranscription:
Welcome back to Hank’s Marketing and Business Tips. Keep in mind you can always hear other tips that HankHofmeier.com/Alexa.
Today I like to talk to you about involving the right people in your network. I know that Lori Bruhns and I spoke last week about growing your network and making sure you are spending time networking, but today like to discuss a little bit more about make sure you massage those relationships you have with other people.
Make sure you’re frequently trying to either meet with people personally for...
2017-06-1302 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #64: Delegate Part TwoTranscription:
Welcome to Hanks marketing and business tips.
I the pleasure of speaking with Lori Bruhns, a local business and success coach last week. Those episodes aired all last week. One thing that resonated with me was the fact that she said “do you do best, and delegate the rest”. I truly believe in that. I actually had some opportunity this past week to utilize some outside resources for graphic design as well as some other administrative tasks that I needed to complete.
One thing that is important to do is make sure that...
2017-06-1201 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #62: Know, Like, TrustTranscription:
This is Hank Hoffmeier with a marketing and business tip/ Thank you for joining us today.
I have Lori Bruhns with me today, she is a local business and productivity success coach. She has been providing us with tips during the week and today we are gonna wrap it up with some information about networking and helping each other out in business.
Hank: Welcome back Lori.
Lori: Thank you so much for having me back on this last day and I am excited to talk about this particular topic. I like to call it the k...
2017-06-0903 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #61: MindsetTranscription:
This is Hank Hoffmeier with a marketing and business tip
I am again joined by Lori Bruhns, a business productivity and success coach. She is here to provide value by telling you how you can be more productive in running your business.
Hank: Thank you for coming aboard again, Lori.
Lori: Thank you, Hank, for having me again. Today tip is “mindset matters”. This means shifting your perspective on your daily, weekly, and monthly tasks. When I work with my clients, I help them understand that the way they think about their day will affect their day. For example, many...
2017-06-0801 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #60: Buffer TasksTranscription:
This is Hank Hoffmeier with the marketing and business tip
I am once again joined by Lori Bruhns, a business productivity and success coach and she is going give us a tip on how to be productive.
Lori: Thanks again for having me Hank, I appreciate this. So, today’s tip is called “buffering your tasks”. When you are setting up your calendar, I like you recommend buffering one task to another, meaning put in 1 to 2 minutes of time so that you can do it brain shift from one task to another. For example, if your first t...
2017-06-0701 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #59: DelegateTranscription:
This is Hank Hoffmeier with a marketing and business tip.
I am joined today by Lori Bruhns. She is a business productivity and success coach. What I like for her to do is provide some tips that will help you be more productive in running your business.
Lori: Thank you for having me today Hank.
Hank: No problem. I was hoping that you can provide a quick tip to someone that wants to be more productive.
Lori: Sure. When working with my clients, I like to help them...
2017-06-0602 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #58: Lori BruhnsTranscription:
This is Hank Hoffmeier with a marketing and business tip.
I actually do not have any information for you today. But I wanted to announce that I will be having Lori Bruhns, a local business and productivity coach on my tips sessions to help you and provide you with some free tips on being productive with your new business.
So, during this week, let’s call it “productivity week”, Lori is going to join me and provide some insightful information.
Hank: Thank you for joining me Lori and we look forward...
2017-06-0501 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #57 Content TipsTranscription:
This is Hank Hoffmeier with the marketing and business tip. Thank you for joining me today.
What I like to discuss is writing effective copy for social media, your website, or for your blog. There are some tips that I am gonna provide to you today that will help you engage more with your subscribers or readers and also engage with them better.
One of the first ones I want to discuss is speaking your fans language, or your readers language. What you want to do is mirror the types of content that they want to...
2017-06-0206 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #56: Facebook FramesTrascription:
This is Hank Hoffmeier with a marketing and business tip.
Today’s tip is about Facebook stories. Facebook stories is very similar to stories on Snapchat as well as stories on Instagram. Have you checked those out yet? Have you used stories? Well if you have, you may find that if you have a younger demographic you are seeing some success. Maybe even if it is a little older, you are engaging also.
But try i if you have not, because it maybe in a way for you to put content out the...
2017-06-0102 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #55: Search IntentTranscriptioin:
This is Hank Hoffmeier with the marketing and business tip.
Let’s talk about the landing pages and SEO. When it comes to having your business found on the Internet, people are searching Google or other search providers to find products and services that they are looking to do business with.
Did you know to 76% of searches are on Google? So, what you want to do is make sure that you optimize for Google and looking at your keywords and your description, making sure that you have relevant content for the folks that want to do bu...
2017-05-3103 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #54: Hug Your CustomersTranscription:
This is Hank Hoffmeier with the marketing and business tip.
I had the pleasure of going to a conference in Miami Florida for some franchise owners in the haircutting industry. One of the speakers was Jack Mitchell who owns Mitchell Stores in Connecticut He was discussing his book, Hug Your Customers: Still the Proven Way to Personalize Sales and Achieve Astounding Results.
Now, Jack was not talking about physically hugging your customers but providing personalized and thoughtful experiences for your customers so that they remember you, and remember that you care about them as a customer...
2017-05-3002 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #53: Keyword PlannerTranscription:
This is Hank Hoffmeier with a marketing and business tip.
What I would like to discuss today are keywords. Keywords are found in advertising, as well as on websites. Most times people will choose keywords that are closely related to their business, and at times create some that might correlate to their business, but they are not very well-known or may not be closely (100%) related.
What you can do is use a keyword tool such as Google’s keyword tool to help you find similar or like keywords to use in your advertising, whether it is pa...
2017-05-2902 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #52: YelpTranscription:
This is Hank Hoffmeier with a marketing and business tip. Thank you for joining me today.
I was recently at a conference where I heard a speaker from Yelp discussing their platform. Did you know that only 1% of yelp users leave reviews? That means many people are searching Yelp for a product or service or restaurant, which is what they started out as, or are well known for, but it is a great way for you to have your business be visible and have some reviews of your product or service to make people...
2017-05-2602 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #51: Instagram StoriesTranscription:
This is Hank Hoffmeier with a marketing and business tip.
Today we are going to give you four reasons why you should be using Instagram Stories. Instagram is a great marketing tool, especially with the visuals they have, the ability to comment and like, and then also using hashtags to help you become found on Instagram. But when it comes to using some lesser-known features, Instagram Stories is one of those.
Maybe you are not currently using Instagram Stories because it takes a little bit more work to create them and they are only viewable for 24...
2017-05-2502 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #51: Influencer Marketing AgencyTranscription:
This is Hank Hoffmeier with the marketing and business tip.
In episode number 42, I discussed local influencers. Influencers are people that you can find I can help promote your brand. Sometime still do it for free, and other times it is paid. You may see this with well-known celebrities pushing products such as clothing, perfume, or something else, in return for compensation.
You might ask , how do I get started with using influencers. You can reach out to people that you find say on Instagram where influencers possible popular and what you...
2017-05-2401 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #50: Customer ServiceTranscription:
This is Hank Hoffmeier with my marketing and business tip.
Today I do not actually have a tip for you. It is more of a rant about customer service. I have been hearing more and more about customer service, especially during a conference I went to. There where numerous people discussing customer service, successes and challenges, as well, thinking about the book I am writing, which is hopefully coming along well in the next few months.
When we talk about customer service there some stats; I heard 86% of customers pay for better customer service. If you have a higher...
2017-05-2303 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #49: Long Tail Keywords for SearchTranscription:
This is Hank Hoffmeier with a marketing and business tip.
Today, I am going to discuss longtail keywords for voice search. In episode 18, I discussed using longtail keywords to help you keep your costs low when it comes to pay-per-click advertising. If you own a flower shop and you use the word flowers for pay-per-click advertising, the cost for that may be very high because there is a lot of competition for that keyword if there is a lot of competition around you. What you can do is use longtail keywords and what you...
2017-05-2202 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #48:Training and ConferencesTranscription:
This is Hank Hoffmeier with marketing and business tip.
Today we are going talk about content for your marketing efforts.
Many marketers or small business owners struggle with thinking of content to post on their blog, or make videos. One thing that you can do is any events that you go to such as a training, maybe a conference, seminar, webinar. What you might want to do is take some good notes and go back and write content or maybe a vlog or video blog about those events that you went to.
2017-05-1902 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #47: Shopping Cart AbanondonmentTranscription:
This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in.
Today, what I would like to discuss is shopping cart emails. If you have an online store and you have a shopping cart platform such as Shopify or something else, there is something called abandoned shopping cart emails. This means someone puts a product or products into their shopping cart and then they leave your website to either do something that they have to take care of, or maybe they went to when your competitors sites and are looking...
2017-05-1802 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #46: Above the FoldTranscription:
This is Hank Hoffmeier with marketing and business tip. Thank you for tuning in today.
What I would like to discuss is a term called “below the fold”. What the term “below the fold” means is content that is below the area that you could see on a computer or device, so it is below the fold, if that makes sense.
What has been preached by marketers is that you want to keep your most important information, visuals, or content above the fold. Pretty much right where someone is going to see it when I first land on your website...
2017-05-1702 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #45: PersonaTranscription:
This is Hank Hoffmeier with a marketing and business tip for you today.
What I want to discuss is customer personas and how you should go about developing one and using one.
A customer persona is mapping out information about who your ideal client is. And that is going to be using information that you either currently have or that you can obtain.
What you should do is make a template either on paper or maybe an Excel or Word document. What you want to do is give that persona...
2017-05-1602 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #44: How to VideosTranscription: This is Hank Hoffmeier with a marketing and business tip.
Today let’s talk about videos and how to make them engaging for your audience. One thing that you can do is use video for is to make how-to videos. If you sell a product, you can explain how to use your product, and why it is effective, and why it is valuable.
If you are selling a service, it could be basically a review of what your service entails, referrals or testimonials from current clients.
Video is a powerful way to get your message across and people love to...
2017-05-1501 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #44: CommunityTranscription:
This is Hank Hoffmeier with a marketing and business tip; thank you for tuning in today.
Let’s discuss building community ties or community relationships. If you have a local business, or even an online business, you still want to make sure that you are building relationships within your communit,y so that your brand-name can be forefront of peoples minds.
One thing that you can do is participate in local event such as Habitat for Humanity, or maybe roadside cleanup. And what you could do is #1, meet people and network with th...
2017-05-1201 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #43: ObjectionsTranscript:
This is Hank Hoffmeier with a marketing and business tip.
Thank you for tuning in today. What I would like to discuss is objections. Whether you are an online seller, brick-and-mortar, business-to-business, or sales person, you are going to deal with objections. People working object to buying from you, talking to you, and buying your products and service.
What you need to do is plan for objections. Write down every possible objection that you think you can overcome in your business. What you should do is plan to have a reply for all of those rejections. So, n...
2017-05-1101 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #42: Local InfluencersTranscript:
This is Hank Hoffmeier with a marketing and business tip for you today.
What I would like to discuss local influencers on Instagram. You may have heard the term influencers; people that you can reach out to, to either pay them or just kindly ask them to share content in relation to your products or services. Because, if they have a strong social media following, that will help raise awareness for your brand
What you could do is search Instagram, in the search feature, for posts near your location. This might help you find local influencers that will help...
2017-05-1001 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #41: ExcusesTranscription:
This is Hank Hoffmeier with a marketing and business tip for you today.
When is the last time that you had an excuse? Especially when it comes to business. What is your last excuse that you did not get something done, did not complete something, or something didn’t sell? Did you have a plan? If not, you might want to think about that for the future.
Most people have excuses, but they don’t have a plan. If you have a plan, you should have a roadmap to success. You should be ab...
2017-05-0902 minHank's Business and Marketing TipsHank’s Marketing and Business Tips #40: Expensive is Not BetterTranscription:
This is Hank Hoffmeier with a marketing and business tip.
What I would like to discuss with you today is something that happened to me recently that made me really think about pricing and value.
I needed to have a jacket altered recently, and I needed to take in. I brought it to a tailor that I have known to produce good quality in the past it has been given to me as a referral from friends. I brought the jacket in and paid a lot of money, but for some reason the sizing was not correct and the w...
2017-05-0802 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #39 : PocketTranscription:
This is Hank Hoffmeier with a marketing and business tip.
Are you struggling with content to share on social media or how to write blog articles? A great tool is Pocket, GetPocket.com. This is a great tool that allows you to curate articles and read them later. They have a browser extension as well as an iOS and android application where you can find articles on the internet, or someone emailing them to you, finding them on social media or through a news site. What you can you do is “Pocket” those website arti...
2017-05-0501 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #38 : Twitter EngagementTranscript:
This is Hank Hoffmeier with a marketing and business tip.
If you are using Twitter, make sure that you are retweeting people that follow you, basically helping them become found and obtain more followers and maybe they will return the favor for you.
Also, make sure that you thank people who are reading your blog articles or consuming your content. If someone tweets out a blog article that you created or if they re-tweet you, reach out to them and thank them. You can search for these terms such as your blog t...
2017-05-0401 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #37 : Think Like a RecipientTranscription:
This is Hank Hoffmeier with a marketing and business tip.
A lot of times people are creating content and putting it out on their social media channels, using it on blogs and, also using that content and marketing.
One thing at they fail to do is think like the recipient. Many times, people that create content create it the way that they want it to sound. They are not thinking about how the recipient is going to receive it, or how are they are going to read it. What you should do...
2017-05-0301 minHank's Business and Marketing TipsHank’ Marketing and Business Tip #36 : Facebook Ad SpendTranscription:
This is Hank Hoffmeier with a marketing and business tip.
If you are new to running Facebook ads, be careful about how you look at your results. If you run an ad and you found it to be successful, do not go ahead and just automatically throw a lot more money at it. In other words, you do not want to increase your ad budget by more than 10 to 30%.
By doing that or more than doubling your spend, you will throw off the algorithm process that Facebook uses to serve your ads. I...
2017-05-0201 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #35 : YouTube Search ResultsTranscription:
This is Hank Hoffmeier with a marketing and business tip.
Do you want to have more viewers or have your YouTube videos show more in search results? Don’t we all?
Well, let me provide a couple tips for you to make sure that you are doing the best you can with your YouTube channel. When it comes to what is popular and what is shown in search results, YouTube is looking at something called “watch time”. In other words, not only did somebody find and watch your video, but how long did th...
2017-05-0102 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #34 : CalendyTranscription:
This is Hank Hoffmeier with a marketing and business tip.
Today I would like to cover a social media tool that will help you curate, post, and schedule social media posts. There is a website called Calendy.co. C-a-l-e-n-d-y.c-o.
It is a newer tool, but it is actually very powerful and allows you to add calendars. In other words, calendars for Calendy are groups of your social media profiles like your Facebook, Twitter, Instagram, and LinkedIn. What this tool allows you to do is to go ahead and create posts, preview...
2017-04-2801 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #33: Thank youTranscription:
This is Hank Hoffmeier with a marketing and business tip.
When it comes to business in today’s age, we are all using digital technology. We are using cell phones, iPads, computers, websites and many other technologies that take us away from face-to-face or verbal, maybe even written communication.
It is very important that every now and then you do some type of written recognition. Whether is is a thank you for an employee or maybe a thank you card that goes out to your customers or potential customers, trust me, writing a h...
2017-04-2701 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #32: FeedbackTranscription:
This is Hank Hoffmeier with the marketing and business tip.
When is the last time you listen to client feedback or asked for it?
Many times, were too busy prodding along and developing our next marketing campaign, fulfilling customers’ orders, or servicing clients. We need to take a step back every now and then and ask our audience, customers or clients what they want and how they feel about our products and services so that we can make changes to better ourselves and to offer more value and better quality.
It...
2017-04-2601 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #31: Repost AppTranscription:
This is Hank Hoffmeier with the marketing and business tip
When it comes to Instagram, there are plenty of times where you see other posts that you may want to share with your audience. There is an app called Repost that allows you to just do just that.
What you do is when you see a post you would like to share, what you can do is click on the three little dots on the top right of the post and click on the “copy share URL”. What will happen is once you op...
2017-04-2501 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #30: ReadingTranscription:
This is Hank Hoffmeier with a marketing and business tip.
When is the last time you read a book to help you become a better business person or leader?
It is a great idea to always be learning and always stay on top of the skills that you need to improve upon. Maybe you don’t have time to read a book, so you can use an audio version and use an app or website called audible.com where you can listen to books while you are exercising, walking or maybe on yo...
2017-04-2401 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #29: Google AutoDrawTranscription:
This is Hank Hoffmeier with the marketing and business tip.
If you are looking to use flat graphics or icons for any of your marketing campaigns, whether it is email or social media, Google AutoDraw is a great tool.
Google AutoDraw allows you to scribble image on the screen, and Google will do its best to match up your scribbling with an actual picture or icon. Not only can you draw images that have outlines, you can color them and make them look really professional. You can start drawing a picture of...
2017-04-2101 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #28: Instagram PodsTranscription:
This is Hank Hoffmeier with a marketing and business tip.
Instagram is a very popular social media network and one thing is very challenging is to have your posts become very popular or obtain a large audience.
A while back, I had a tip on using hashtags to help your post become found. But today, I would like to talk about something called “Instagram Pods”. Instagram pods are basically a group of like-minded creatives who agree to comment like each other’s work in hopes that it will become more visible to other u...
2017-04-2001 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #27: IntentTranscript:
This is Hank Hoffmeier with a Marketing and Business Tip for you today.
Remember intent is a great thing, but intent plus action gets things done. Many times, business owners will have goals and will actually plan out what they wanted to for the coming week or coming month, but what they fail to do is act on those goals.
So, make sure that you have clear and concise goals, apply timeframes to those goals so you know when they need to be completed. Have a partner or champion that is going t...
2017-04-1901 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #26: PixelTranscript:
This is Hank Hoffmeier with a Marketing and Business Tip for you today.
When it comes to online marketing, especially with serving ads, What you want to do is make sure that you are building an audience of people that you can retarget. Retargeting means serving ads to someone that is ready engage with you. If someone comes to your website, looks around and leaves, you may want to serve them and ad later on because they have showed some interest. They may be interested in coming back and buying from you later on.
2017-04-1801 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #25: Secure SEOTranscript:
This is Hank Hoffmeier with a Marketing and Business Tip for you today.
I like to discuss website SEO or search engine rankings. If you have a website, you want make sure that you have a secure website. In other words, you will need a certificate for security, or security certificate. This is something that you can obtain through your website hosting provider and it allows you to secure your domain and website.
Many websites that have a shopping cart integration or sell products and services have a secure website. This ensures t...
2017-04-1701 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #24: NiftyTranscription:
This is Hank Hoffmeier with a Marketing and Business Tip for you today.
Today I like to talk about a tool that can help you with your marketing. The site is called niftyimages.com. What you can do is nifty images is that you can create personalized images such as birthday cards or gift card images, or anything that you want to put any type of custom information that you can use as a merge field, such as a name, email address, title onto an image to make someone feel like it’s directed at...
2017-04-1401 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #23 Long and ShortTranscript:
This is Hank Hoffmeier with a Marketing and Business Tip for you.
I would like talk to about customers today. One thing that you need to do is to be sure that you are aware of what your potential customers short and long-term goals are because when you are advertising or providing content to your potential customers you want to meet the needs they might have now and possibly down the road.
What you can do is share content or talk to them in a manner that meets those goals and provides...
2017-04-1301 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #22: Competitor ResearchTranscript:
This is Hank Hoffmeier with a Marketing and Business Tip for you today.
If you work with people and customers that have competitors, especially in the B2B market, you want to ensure that you learn about your customers competitors. What you be able to do is make sure that your product, service or information is helpful in combating competitiveness as well as ensuring that your clients succeed in whatever it is they are either going to resell or use from you. Your information may help them beat their competitors, and they are gonna be grateful and h...
2017-04-1201 minHank's Business and Marketing TipsHanks Marketing and Business Tip #21: ValueTranscription:
This is Hank Hoffmeier with your Marketing and Business Tip for you today.
One thing you want to make sure you are doing is providing value for your customers and clients. And this may be providing information or maybe product for free. It does have to be expensive or does not have to be lengthy.
If you’re providing value as far as information, Let’s say you are a plumber. Maybe you want to be creative and share a video about how to unclog a toilet. People will appreciate that and then...
2017-04-1101 minAdvertising Archives -Hanks Marketing and Business Tip #21: ValueTranscription:
This is Hank Hoffmeier with your Marketing and Business Tip for you today.
One thing you want to make sure you are doing is providing value for your customers and clients. And this may be providing information or maybe product for free. It does have to be expensive or does not have to be lengthy.
If you’re providing value as far as information, Let’s say you are a plumber. Maybe you want to be creative and share a video about how to unclog a toilet. People will appreciate that and then...
2017-04-1101 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #20: TyporamaTranscription:
This is Hank Hoffmeier with your Marketing and Business Tip for you today.
Today I would like to review a app that I use to create inspirational images and just images with text on them. It is called Typorama. I use it on iOS on my iPhone, and what you can do is choose the images that you have on your iPhone, that you have taken, or you can choose stock photos that come free with the app once you pay $4.99. There is a free version that you can use, but there are limitations t...
2017-04-1001 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #19: Spelling and GrammarTranscription:
This is Hank Hoffmeier with a Marketing and Business tip for today.
When you are writing content for your website or your blog, make sure you are checking spelling and grammar. There is nothing like having a lot of errors on your page that makes your website or blog look unprofessional. Make sure that you take a break after writing some content, go back and read it later so, that you can look at your content with fresh eyes and catch any mistakes.
It is easy to leave mistakes in your content...
2017-04-0700 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #18: Long Tail KeywordsTranscription:
This is Hank Hoffmeier with a Marketing and Business Tip for you.
Today I would like to talk about keywords, for when you’re using keywords for pay per click advertising. If you are using Google Adwords and you were putting out ads based on keywords, what you’ll notice is popular keywords cost a lot of money.
What you might want to do is use something called long tail keywords. Let’s say you are a wedding planner, what you might want to stray away from is directly bidding for “wedding”, because if y...
2017-04-0601 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #17: Landing PageTranscription:
This is Hank Hoffmeier with a Marketing and Business Tip for you today.
When you have people going back to a product or service that you were looking to sell, you want to make sure using a specific landing page for your audience to view. What this means is you do not want to detract from the message or the item that you’re trying to promote.
Let’s say you are selling a certain type of sneaker and you drive them back to the main page of your website and have to rea...
2017-04-0501 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #16: CopyrightTranscription:
This is Hank Hoffmeier with your Marketing and Business Tip for today.
What I would to discuss today is your website. If you have a website you want make sure you keep the copyright information at the bottom of your page up-to-date. Especially now that we are in a new year, 2017, if you have 2016 in your copyright in your footer, make sure you get that updated there is nothing that will deter people from buying from you if you were an e-commerce website and you’re looking to sell products than having outdated copyright or...
2017-04-0401 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #15: OxygenTranscription:
This is Hank Hoffmeier with your Marketing and Business Tip for the day.
If you work at an office or have a home office, it is great to have a lot of oxygen available. Not only for you to breathe, but to keep you in a good mood. Not only oxygen in the air that is coming from the trees, but a good idea to have a plant in your office. A live plant in your office that can provide fresh oxygen, to keep your mind fresh and focused on what you’re doing and...
2017-04-0300 minHank's Business and Marketing TipsHank’s Marketing and Business Tips #14: Live VideoTranscription:
This is Hank Hoffmeier with your Marketing and Business Tip for the day.
Make sure to use video with your marketing campaigns. Live video is a great way to obtain attention and get people to react very quickly to what you are doing and what you are recording. What you want to do is go ahead and set up an idea and start recording on either Facebook Live, Instagram, Twitter. Then you can basically have people jump right in and start a conversation with you.
Don’t worry, because once you finish re...
2017-03-3101 minHank's Business and Marketing TipsHank’s Marketing and Business Tips #13: Recycle TweetsTranscription:
This is Hank Hoffmeier with your Marketing and Business Tips for the day.
If you are using Twitter, make sure to send out your tweets multiple times during the day. Since there is so much noise on Twitter, you want to make sure that you are getting in front of your followers. And what you can do is either use a slightly modified version of your tweet, or you can take the same tweet and tweet it out, maybe once in the morning and once later on in the evening, very few days.
2017-03-3001 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #12: Google My BusinessTranscription:
This is Hank Hoffmeier with your Marketing and Business Tip for the Day.
Are you looking to have your website or business be found more prominently in search results, especially with Google? Well, Google my business is a great way to showcase your business and show up prominently in search engine results.
What you need to do is make sure you have a Google My Business account, fill out your profile and information describing your business, and of course add some images. What you will then do is once you save that an...
2017-03-2901 minHank's Business and Marketing TipsHank’s Marketing and Business Tips #11: Mobile Pop-Up FormsTranscription:
This is Hank Hoffmeier with a Marketing and Business Tip for you today.
Today’s tip is in regards to mobile websites. If you using pop-ups on your websites to obtain email addresses to send newsletters to, you need to be careful. If on the mobile version, that pop up, if it is covering a lot of real estate on the page and blocks the actual content, Google is going t0 punish you. It’s called “interstitial”, meaning it blocks a majority of the content on the page. And if you’re using an interstiti...
2017-03-2801 minHank's Business and Marketing TipsHank’s Marketing and Business Tips #10: Pinning TweetsTranscription:
This is Hank Hoffmeier with your Marketing and Business Tip for the day.
Did you know that you can pin tweets to your Twitter profile? This is a great way to highlight information or a tweet that you want to show to your followers.
What you need to do is head over to your Twitter account and basically look at a tweet that you want to pin and there will be a little down arrow or chevron that you will click on or choose. From there, what you would do is choose “pin to profile”. Don’t worry you can unp...
2017-03-2700 minHank's Business and Marketing TipsHank’s Marketing and Business Tip #9: Hashtag HolidaysTranscription:
This is Hank Hoffmeier with your Marketing and Business Tip for the day.
I would like to talk today about hashtag holidays. A lot of people talk about hashtags, or the # sign before words when you are using those on social media, and yes, they are becoming more popular on Facebook.
Mostly on Twitter and Instagram are they very popular. What you could do is use hashtags to join into conversations that are already popular or create your own, but most importantly use hashtag holidays or holidays that either you make up or that align with your business industry. On...
2017-03-2601 minHank's Business and Marketing TipsHank’s Marketing and Business Tips #8: SuccessTranscript:
Hello , this is Hank Hoffmeier with another Marketing and Business Tip.
Today’s tip is very simple. Don’t forget to celebrate your successes. Many people tend to dwell on the negative, or the fact that they need to grow their business and do not celebrate the successes they have. Even if it is a small success, pat yourself on the back, reward your employees if you have any, make sure that you’re having fun with whatever it is you are doing with your business. Whether it is marketing, buying and selling products, workin...
2017-03-2501 minHank's Business and Marketing TipsHank’s Business and Marketing Tips #7: Facebook TargetingTranscript:
Thank you for tuning into Hank’s Marketing and Business Tips.
If you have client email addresses, did you know that you can upload them to Facebook and serve ads to them? You have probably seen these types of ads when you go and shop at Amazon.com. Maybe you are looking at a product, leave Amazon and go to Facebook. Then you see that same product that you viewed in your Facebook feed.
This is known as retargeting. You can take a list of contacts you have and upload them to Facebook and serve them custom ad...
2017-03-2401 min