Shows
Let's Talk Socials!#96: WTF is going on in social media right now? with Jodine McIntyreTo say that the social media world has gone WILD in the last few days would be a massive understatement: the TikTok ban, Meta's new platform policies including the end to fact-checking, and social media CEOs attending an inauguration...
In this episode, I talk to Jodine (@socialsmarty.co) about the state of social media, the theories and conspiracies we come across, and what is likely to happen next. It's an unfiltered insight into a conversation between two social media experts who break it all down for you.
Links:
...2025-01-291h 05Let's Talk Socials!#95: “I need to post every single day during my launch” and other launch mythsIf you are launching anything in 2025, chances are you will be using social media to build buzz and grow an audience. In this episode, I break down the most common misconceptions I come across in my work as a launch consultant for businesses.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stor...2025-01-1513 minLet's Talk Socials!#94: My predictions for social media in 2025I’ve done the research (and a LOT of note-taking) to bring you my predictions for what’s coming in the social media world in 2025. We’re talking about overall trends, platform-specific predictions, content that will do well and what it all means for your business.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your In...2024-12-2512 minLet's Talk Socials!#93: Marketing my first reading retreatMarketing something for the first time can be tricky, especially when you don't have any testimonials or footage to showcase. In this episode, I’ll share the three biggest challenges I faced when promoting my first reading retreat, how I tackled them, and my key takeaways.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episod...2024-12-1122 minLet's Talk Socials!#92: Is going viral worth it?We’ve all seen those posts that blow up overnight: millions of views, comments, likes and SALES are pouring in. But the reality of going viral often looks different. In this episode, I talk about the pros and cons of going viral, give you some tips in case it should ever happen to you and answer the question of whether it is actually worth it.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you...2024-11-2717 minLet's Talk Socials!#91: Don’t panic! Use my last minute Black Friday tips!We’re just under two weeks away from Black Friday and if you’re sitting there thinking, ‘I haven’t done
anything yet but I should’, then this is the episode for you.
In today’s episode, I’m giving you some last-minute tips for
Black Friday so you can still pull off a successful campaign without the stress.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get...2024-11-1313 minLet's Talk Socials!#90: The worst social media advice you’ve been told…As a social media strategist, I’ve seen my fair share of bad advice floating around online. In this Halloween-inspired episode, I’m uncovering five of the scariest social media myths that could be holding your brand back - and what you should be doing instead.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode...2024-10-3012 minLet's Talk Socials!#89: Things I struggle with as a social media strategistEven though social media marketing is my job, I do have my own little struggles that you might not expect. In this episode, I talk openly and honestly about what I find hard when it comes to social media.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
2024-10-1715 minLet's Talk Socials!#88: Are you using social media like a pro?Wondering if your social media presence is actually working for your business? In this episode, I dive deep into the telltale signs of a strong, professional social media strategy that’s driving real results — beyond just followers.
You'll discover:
The 3 levels of social media proficiency
How to evaluate where you stand
What top-tier social media strategies look like
Tips on how you can reach that level
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can contin...2024-10-0215 minLet's Talk Socials!#87: I'm starting a new business & social media accounts...I'm excited (and also a little bit scared) to write these show notes because... I am starting a new business and need to build a new social media audience from scratch 😱
In this episode, you'll discover:
What this new venture is all about
The first steps I have taken when it comes to social media for my new business
What you should do first: trademark or social media handles?
Tips on how to kick-start a new social media profile
Thank you so much for tuning in! If you are enj...2024-09-1816 minLet's Talk Socials!#86: 3 lessons I learned in my 3rd year of businessMy business just turned 3 (yay!) which means it's time to reflect on what I've learned in the last 12 months!
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉
Links:
• Book a 1:1 Power Hour with me
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Fa2024-09-0415 minLet's Talk Socials!#85: The social media strategies we used to fully book my partner's physio practice in less than a yearNext to my own social media pages, there is ONE other account I run full-time, 12 months a year: my partner's physiotherapy account. In this episode, I talk you through the social media strategies we used in the last 1.5 years to fill his calendar from scratch, in a country where physiotherapy isn't super popular.
You'll discover:
How we got started from zero, in a foreign country
The strategies we used to tell people about his new venture
How to use Google reviews on social media
The secret to posting consistently for a long period of time
2024-08-2119 min
Let's Talk Socials!#84: Growing a sustainable startup through social media with Anneliese HoughA third of all food produced globally goes to waste. This puts a strain on our resources and contributes to food insecurity. In this episode, I interview my former client Anneliese Hough who is tackling this issue head-on with her startup, Magic Beans. Magic Beans uses social media marketing to connect home growers, fostering a community that swaps surplus produce and promotes sustainable food practices.
You'll discover...
What challenges startups face when using social media
How Anneliese overcomes them in her own startup Magic Beans
What really surprised her about using social media to grow her...2024-08-0730 min
Let's Talk Socials!#83: Faceless accounts, MRR, "coaches" and other Insta BS with Maggie PattersonSocial media is full of wild income claims ("I'm a 7-figure entrepreneur" 🥴), people calling themselves "coaches" even though they have no experience whatsoever and hard-working business owners being scammed. In this episode, I talk to Maggie Patterson, a vocal advocate for humane business practices rooted in respect, empathy and trust.
You'll discover...
How we got ourselves into this situation
Common practices that we have come to believe are normal but actually aren't ("you just need to be 1 step ahead of your client", 20% interest on payment plans etc)
Red flags to look out for when working with a...2024-07-2453 min
Let's Talk Socials!#82: The power of evergreen content with Anita DykstraEvergreen content can help us save time & convey our message more consistently over a longer period - without having to come up with new content all the time. In this episode, I interview evergreen content expert Anita Dykstra about how we can use it on social media, what benefits this type of content offers and what we need to consider before getting started.
You'll discover...
What evergreen content is & how it's different to other types of content
How it can help you be more efficient and effective
The key benefits AND shortcomings of evergreen content
...2024-07-1038 min
Let's Talk Socials!#81: Crafting a seamless omnichannel experience with Jen KirchhoferNo, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well.
You'll discover...
What omnichannel marketing is and ISN'T
How to choose the right touchpoints for your brand
How to avoid getting overwhelmed, especially when you don't have a huge team
Which channels to focus on when you don't have a huge budget
And...2024-06-261h 00
Let's Talk Socials!#80: Influencer marketing 101 with Brittany LuhrsInfluencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing.
You'll discover...
What we wording we should use: influencers or content creators?
Common misconceptions brands have about influencers
How to find the right creators to collaborate with
Red flags you should watch out for
What to do when you only have a small budget
What makes a successful influencer campaign
Thank you...2024-06-1240 minLet's Talk Socials!#79: How to fix your Instagram reach and other questions from my communityYou ask, I answer! In this special episode, I answer the burning social media questions my Instagram community has sent me. Want to ask one next time? Make sure to follow me on the gram!
You'll discover:
Industry benchmarks for reach on Instagram & Facebook - what do we consider "good" and "bad" reach?
2 things to check before making changes to your content
Tips on how to fix your organic reach
My opinion on DM outreach strategies
What really matters when it comes to SM marketing - no matter what you sell
Thank...2024-05-2928 min
Let's Talk Socials!#78: Using social media to grow an online membership with Lisa MacaleMeet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media.
You'll discover...
Why our generation craves a different type of community
The successful strategies Lisa has used to build her brand
...and the ones that haven't worked out so well
What really matters when building an audience online
Lisa's tips to grow your own brand & business on social media
Thank you s...2024-05-1544 minLet's Talk Socials!#77: I tested Meta Verified for over a year. Here's my verdict.Last year, Meta launched Meta Verified - its paid subscription that gets you the blue verification badge ("blue tick"), among other perks. I have now tested it for over a year and want to give you my honest opinion: is it worth the money?
You'll discover:
What Meta Verified is
The 2 types of Meta Verified
How to get verified
Who's eligible
What considerations you should make before signing up
My unfiltered opinion: would I recommend it?
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, plea...2024-05-0128 minLet's Talk Socials!BONUS: Why marketing a service is harder than products & how to do it well (Social Media Pro interview)This bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves.
You'll discover:
Why it's easy to market our clients but not ourselves
The 6 characteristics of service marketing
How service marketing is different to product marketing
The mistakes SMMs often make in their own social media marketing
How service providers can market themselves on social media more effectively
...2024-04-2443 min
Let's Talk Socials!#76: LinkedIn 101 with Jodine McIntyreLinkedIn is no longer just a platform for recruiters & job seekers - it's a powerful marketing tool for all types of businesses that you shouldn't sleep on! In this episode, I am interviewing Jodine who tells us how to make the most of LinkedIn as a small business.
You'll discover...
The 4 LinkedIn myths we need to get rid of once and for all
Underrated features you should know about
What content does well on LinkedIn
Which current trends we enjoy and which ones we hate
If it's worth advertising on Linkedin
...2024-04-1750 min
Let's Talk Socials!#75: Is now the right time to hire a marketing agency? with Elise Dalrymple-KeastMost small businesses start out DIYing their social media marketing but at some point in your business journey, there comes a time when that is no longer feasible. In this episode of Let's Talk Socials, I am talking to Elise from Brandsitters about everything you need to know about working with a marketing agency.
You'll discover...
Common signs it's time to consider hiring a marketing agency
When you are actually better off managing your socials yourself
What costs & requirements to expect
What to prepare before you work with an agency
Key factors in choosing the r...2024-04-0344 min
Let's Talk Socials!#74: Can I use AI to write my social media captions? with Ami WilliamsonAmi is not your average copywriter: she's a devoted user of AI. Yep, you read that correctly - a copywriter who LOVES AI. In this episode, we chat about how the two go together, what AI can and can't do and how you can make the most of it in your business.
You'll discover...
How being a copywriter & using AI goes together
What common misconceptions we need to get rid of
The potential challenges & downfalls of using AI
Ami's favourite AI tools
Practical tips on how to write better prompts
Thank yo...2024-03-2049 minLet's Talk Socials!#73: Your ultimate guide to Instagram storiesFeeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my favourite Instagram feature: stories!
You'll discover:
Why stories are so important to use
What role stories should play in your marketing
How to create a story
The top 3 mistakes I see businesses make with Instagram stories (and how to avoid them)
Actionable tips for creating stories that captivate your audience & turn them into clients
2024-03-0621 minLet's Talk Socials!#72: Do I still need a Facebook business page in 2024?Let's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place? In this episode, I will present arguments both FOR and AGAINST managing a Facebook page in the current social media landscape and help you make the decision for your business.
You'll discover:
If Facebook is still a relevant social media platform
(Technical & not-so-technical) considerations why you might want to have a FB page
Reasons why (and why not) I would set up a Facebook page, even in 2024
How to manage a FB presence wi...2024-02-2124 minLet's Talk Socials!#71: Forget Influencers. This is how you get your customers to create content for your brand (UGC)Ever wondered how you can get your customers to create content about your products? And, if they do, how do you leverage it on your own social media pages? That's exactly what you'll learn in this episode about UGC ("user-generated content"). This episode is essential for anyone seeking to build trust, enhance engagement, and ultimately drive sales through the power of authentic customer voices.
You'll discover:
What UGC is and why it's the hottest trend in social media marketing right now
Why UGC works so well
6 powerful strategies to get your customers creating and sharing U...2024-02-0722 minLet's Talk Socials!#70: How to run successful Facebook ads for your business - Zeden Cider case studyIn this episode, we dive deep into a real-life Facebook ad campaign case study to show you what makes a successful campaign. Learn how a fun competition helped Zeden Cider achieve impressive reach, engagement, and brand awareness while staying within Meta's strict advertising guidelines.
You'll discover:
What ad guidelines you need to take into consideration
What makes a successful Facebook ad campaign
Why your campaigns haven't made you sales so far
How we achieved over 29k impressions (& more) for Zeden
Thank you so much for tuning in! If you are enjoying L...2024-01-2416 minLet's Talk Socials!#69: Make 2024 the most profitable year yet with these social media habitsAs we enter a new year, many business owners are setting goals for their social media marketing. If you're looking to make 2024 your most profitable year yet, you need to try the 3 habits I discuss in this episode.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:
Book a 1:1 Po...2024-01-1017 minLet's Talk Socials!#68: My 2024 social media trend forecast2023 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2024 🥳
You'll discover...
Which of my predicted trends from 2023 have become reality
What my predictions are for 2024
What that means for you as a business
And what Taylor Swift has to do with all of this
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you k...2023-12-2731 min
Let's Talk Socials!#67: Navigating inclusivity & accessibility on social media with Jay BrookerInclusivity is a hot topic in the online space yet many businesses struggle with it. In this episode, I interview Jay Brooker who, in her own words, is a disabled, neurodiverse, queer mum & business owner who works with women & LGBTQ++ folk in business.
You'll discover...
What inclusivity really means
Which mistakes you should avoid as a business
Why being inclusive is important for your business
How to make your social media content more inclusive & accessible
How we can be better allies for the LGBTQ++ community
Thank you so much for tuning...2023-12-1339 min
Let's Talk Socials!#66: "What the h*ll do I say in my emails?" And other email marketing questions answered with Lisa DaveyBoth email and social media marketing are essential for e-commerce brands. In this episode, I talk to Lisa Davey from Wild Mustard about how to use both channels effectively & what makes them a match made in heaven.
You'll discover:
Why you shouldn't sleep on emails as an e-commerce brand
What you should be saying in your emails
How often you should send emails (incl. the bare minimum)
The 3 automated sequences Lisa recommends to everyone
How to keep people on your list
Thank you so much for tuning in! If you are enjoying Let’s...2023-11-2948 min
Let's Talk Socials!#65: Low sales? You might have a messaging problem! with Hayley Maxwell"Messaging" is one of THE buzzwords business coaches love to use on Instagram. But what does it actually mean? And why do we need to make sure we nail it? Messaging coach Hayley Maxwell talks to me about all that and more in this episode.
You'll discover...
What messaging actually means
Why it's important to nail
How to start working on your messaging
How to answer the trickiest messaging questions
Why doing business as an introvert is so different (& how we can make it easier for ourselves)
Thank you so much for tuning i...2023-11-1551 min
The Unstoppable Introvert PodcastBuild a strong, authentic presence on Instagram with Hanna RauchHow can you make Instagram work for you, without changing who you are?
Join me and marketing coach, Hanna Rauch, as we explore practical, down-to-earth strategies for using Instagram effectively as an introvert.
We discuss how to build a genuine presence, engage with your audience, and even tackle video content, all while staying true to your introverted nature.
Whether you're just starting out or looking to improve your current Instagram strategy, this episode has plenty of introvert-friendly tips, to help you build a strong, authentic presence on Instagram, without the overwhelm.
...2023-11-1342 minLet's Talk Socials!#64: Can I take a social media break over the holidays? And how do I prepare for it?To take a social media break over the holidays or not to take a break - the ever-discussed question on Instagram. In this episode, I discuss the pros and cons as well as what you can do to prepare - regardless of the option you choose. I'm also sharing what my plans are and how I'm getting ready for the end of the year.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting gu...2023-11-0123 min
Let's Talk Socials!#63: How a strong & engaged community can help you in a crisis with Charlotte Rae LightbodyEveryone talks about the importance of building a community around your brand but how do we actually do that? And why is a community crucial in a moment of crisis? That and more is what I talked about with Charlotte in this episode.
You'll discover...
Why building a community around your brand is so important
Examples of brands with strong communities
Charlotte's tips on how to build your own community
What not to do in a crisis situation
How to deal with a crisis effectively as a brand
Thank you so much for t...2023-10-1856 min
Let's Talk Socials!#62: Why your website & social media pages need to sing the same song with Adria Green (Grahn Creative)Adria Green from Grahn Creative has a superpower: she looks at her clients' digital marketing in a holistic way and connects all the pieces to form one well-working puzzle. In this episode, I talk to her about why a holistic digital marketing approach is crucial, how to align our messaging over multiple channels and how we can understand how our customers use the internet to drive more sales.
You'll discover...
What holistic marketing means & why it is important
What makes a great website and/or social media presence
How to make sure your messaging is...2023-10-0437 min
Let's Talk Socials!#61: What makes a great FMCG brand and how do we market it on social media? with Laura FeavearyearLaura is the founder & Creative Director of Creative Jam and has more than 12 years of experience in designing packaging and content for FMCG (= fast-moving consumer goods) brands. In this episode, I talk to her about what makes a great FMCG brand and what goes into marketing one effectively online.
You'll discover...
How Laura got into this field of marketing
What makes a great FMCG brand
How Laura comes up with the concept & packaging for her clients
What current trend she absolutely hates
What content works well on social media to market your FMCG brand
2023-09-2052 minLet's Talk Socials!#60: How working at an apple factory turned me into a Social Media StrategistThis episode is a more personal one. I take you on a trip down memory lane and tell you the story of how I became a Social Media Strategist.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:
How I can support you with social media - my website
...2023-09-0633 min
Let's Talk Socials!#59: "7-figure business" and other SMM red flags with Hannah Horner 🚩This episode is a more personal one. I take you on a trip down memory lane and tell you the story of how I became a Social Media Strategist.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:
How I can support you with social media - my website
...2023-08-2334 minLet's Talk Socials!#58: How to use PR effectively on social media so you don't waste profitable opportunitiesPR (=public relations) is a powerful marketing branch that is often overlooked by businesses. And even if they do get some PR, they rarely use it effectively on social media. In this episode, I explain why PR & social media are a match made in heaven and how you can leverage them to stop wasting great opportunities for your business.
In this episode, you'll discover...
What PR is & how it works
How to get PR for your business
A common mistake businesses make with PR
How you can use PR & social media together
3 tips on how...2023-08-0918 min
Let's Talk Socials!#57: How to grow & monetise a Facebook group with Sarah ChantThink Facebook is dead? Think again! Sarah Chant has grown her group "New Zealand Travel Tips" to an impressive 60k+ members and turned it into a profitable full-time business. In this episode, she shares her tips & tricks on how to grow a group and the learnings she has made along the way.
You'll discover...
How Sarah has grown & monetised multiple Facebook groups
How she manages the groups on a daily basis
What's important to keep people engaged
What makes her groups different to others in the industry
Sarah's top strategies to increase members
Th...2023-07-2644 minLet's Talk Socials!#56: Should I use AI to market my business?AI is the HOTTEST topic on social media right now and many preach that you can make your marketing much easier if you use ChatGPT and the likes. But is AI really as good as it sounds? And how do you best use it in your business?
In this episode, you'll discover...
What AI actually is
How you can use it in your business to save time
The potential downfalls you need to consider
Tangible examples of how it should & shouldn't be used
✨ If you enjoy “Let’s Talk Socials!”, please leave a review! You...2023-07-1226 min
Let's Talk Socials!#55: How to be more confident when showing up online with Trang NguyenShowing up online & marketing yourself can be scary and comes with many challenges: "Am I good enough? Why should people listen to me? Am I worthy enough of taking up that space?" In this episode, I talk to Trang Nguyen, a high-performance coach & mentor about these challenges and how to overcome them.
You'll discover...
Why we are afraid of what others will say about us (especially those close to us)
How we can start being ourselves online
How to shift your focus to the things that really matter
How to find the balance between being...2023-06-2843 min
Let's Talk Socials!#54: Why you shouldn't rely on social media alone with Jen KolbucAs a business owner, you shouldn't put all of your marketing eggs in one basket. That's why, in this episode, I am talking to Jen Kolbuc (@socialwithjen) about a great addition to your marketing mix: emails.
You'll discover...
Why you shouldn't rely on social media alone
Why email marketing & social media work so well together
Why Jen (almost) loves email marketing more than the socials
How to avoid being perceived as pushy or annoying in your emails
How to get started with an email list
What your lead magnet should include
Thank you...2023-06-1430 min
Let's Talk Socials!#53: Pinterest: a seriously underrated platform with Sarah BurkPinterest is one of THE most underused platforms for social media & business growth but I am here to change that. In this episode, I chat with Sarah Burk (@thesarahburk), a Pinterest Strategist & Manager, about how you can use it to its full potential.
You'll discover...
What types of businesses can benefit from using Pinterest
Why Pinterest is not your classic social media network
How it can help you stretch your content for longer
What common mistakes you should avoid
How Pinterest is different from Instagram
Why you shouldn't sleep on using it
Thank...2023-05-3136 minLet's Talk Socials!#52: Don't post boring testimonials on Insta - do this instead!Sick of posting the same old testimonial post on Instagram? In this episode, I show you a number of alternatives that convert much better than your classic Canva testimonial template.
In this episode, you'll discover...
Why testimonials are important to post
How to get more testimonials from your customers
3 engaging ideas to showcase testimonials
An idea for a post even if you DON'T have a testimonial but want to showcase your work
Since we're talking about reviews in this episode:✨ If you enjoy “Let’s Talk Socials!”, please leave a (hopefully, 5-star) review! Y...2023-05-1721 min
Let's Talk Socials!#51: Can you sell anything with the right messaging? with Jaz"How much should I charge for this service?", "Will my client agree to work with me at this price?", "Am I charging enough?" are common questions that Jaz (@yourpricingqueen) hears from her clients on a daily basis. In this episode, she talks about all things pricing with me and what role social media plays in conveying our value.
You'll discover...
Why talking about money is still a taboo
How we can become more confident in talking about money & our own pricing
What role imposter syndrome plays
Important pricing mindset shifts you need to make
If y...2023-05-0349 minLet's Talk Socials!#50: Metrics you should track on Instagram to make better contentI know analysing data is probably not your favourite task (if it is, welcome to the nerdy side of marketing 🤓) but it is an inevitable part of running a successful social media page.
In this episode, you'll discover...
What happens if you don't utilise your insights
How to use data to create better content
What metrics you should be tracking if you want to increase your brand awareness, drive more traffic and build stronger relationships
How you should track them
Best practices for tracking & analysing data
Thank you so much for tuning in! If yo...2023-04-1919 min
Let's Talk Socials!#49: Is Meta Verified worth the money? with Loren TomlinsonLast month, Meta announced its new subscription called Meta Verified which lets you pay for the popular "blue tick" (or verification badge). In this episode, I chat with Loren Tomlinson, a digital marketer based here in New Zealand who has tested out the subscription for several weeks now.
You'll discover...
What Meta Verified includes
How the process works
What to consider when signing up
Who could benefit from it
The pros and cons
And if it's worth signing up
Thank you so much for tuning in! If you are enjoying Let’s Talk Soci...2023-04-0542 min
Was Follower wollen32: Lohnt es sich, den blauen Haken zu kaufen, um mehr Reichweite zu erhalten? Erfahrungsbericht aus Neuseeland mit Hanna RauchDer blaue Haken auf Instagram ist ab jetzt käuflich. Die neue Funktion wurde zuerst in Neuseeland und Australien getestet und wird weltweit erwartet.
Doch lohnt sich die Investition?
Social Media Expertin Hanna Rauch wohnt in Neuseeland und konnte als eine der ersten den blauen Haken kaufen.
Sie beantwortet in dieser Episode:
Warum es überhaupt interessant ist, den blauen Haken zu kaufen
Wie sie ihn über das neue Verfahren erhalten hat
Was der blaue Haken monatlich kostet
Ob der blaue Haken ihr mehr Reichweite und Follower gebracht hat
Ob sie...2023-04-0428 minLet's Talk Socials!#48: Don’t make THESE types of reels!Do you want to grow on Instagram and make more sales? Of course, you do. That's why you should avoid creating these 3 types of reels.
In this episode, you'll discover...
3 types of reels I don't recommend making
Why they won't help you grow
What videos to create instead
How to identify which reels you need to make
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know th...2023-03-2218 minLet's Talk Socials!#47: 3 reasons why you aren't making any sales on InstagramMaking sales on Instagram is the main goal for many businesses but why is it so hard? In this episode, I go over 3 common reasons why nobody is buying from you and how to fix them.
In this episode, you'll discover...
What kind of content you need to post for more sales
Why more promotional content is not always the solution
How you can talk about your offer more easily
Examples of content to make more sales
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please con...2023-03-0817 minLet's Talk Socials!#46: I'm no longer a Social Media Manager...2023 is a year of change for me & that starts with a new brand identity. In this episode, I chat about that decision, where I'll be going from here, and most importantly, what that means for you.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:
Connect with me on Insta...2023-02-2217 minLet's Talk Socials!#45: How to stay motivated & consistent on social mediaIf one of your New Year's resolutions for 2023 is to be more consistent on social media but you never feel motivated enough, this is the episode for you.
In this episode, you'll discover...
Why you won't always be motivated
What helps you to post anyways, even when you aren't feeling it
How you can motivate yourself
2 practical tips for more consistency
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting gue...2023-02-0813 minLet's Talk Socials!#44: Is Instagram really dying?Over the last few years, claims that Instagram is dying have increased steadily and people say that it's not really worth being on the platform anymore, or is it? In this episode, you will learn whether you should keep marketing your business on Instagram or abandon the sinking ship in 2023.
In this episode, you'll discover...
What made Instagram so great pre-2018
What you should consider when making this decision
What I personally recommend to my clients
And what role TikTok plays in all of this.
Thank you so much for tuning in! If yo...2023-01-2512 minLet's Talk Socials!#43: Honey, you probably don't need a Social Media Manager...In the last few years, having a Social Media Manager has become somewhat of a shiny object that many business owners chase after. In this episode, you'll learn why you don't necessarily need one to become successful on social media.
In this episode, you'll discover...
Why I believe not every business benefits from a SMM
4 reasons why a SMM often doesn't work for a business
What you need instead
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to...2023-01-1115 minLet's Talk Socials!#42: Social media habits you should leave in 20222022 is almost over and all that's left to do is set yourself up for success in 2023. One of the things that influence your private life and your business is your day-to-day habits. In this episode, you'll learn about 3 unhelpful social media habits that you shouldn't bring into the new year with you.
In this episode, you'll discover...
3 habits I want you to kick
Why followers aren't everything
How you can focus on other metrics
What you should do first thing in the morning (& what not)
Why "social media gurus" need to stop giving advice online
2022-12-2819 minLet's Talk Socials!#41: My 2023 social media trend forecast2023 is almost here! As a business owner, it's important for you to stay up-to-date on the latest trends on social media and how they influence your business. In this episode, I break down the 5 trends I expect will shape the social media space next year.
In this episode, you'll discover...
My trend forecast for 2023
What role TikTok plays in all of this
What kind of content we will be seeing more (or less) of
What this all means for you
Thank you so much for tuning in! If you are enjoying Let’s Ta...2022-12-1413 minLet's Talk Socials!#40: Keeping your cool in the lead-up to ChristmasBlack Friday & Cyber Monday are behind us which means it's almost Christmas! As an entrepreneur, the end-of-year period is usually a very busy time but you shouldn't neglect your socials because of that. In this episode, you'll learn how to keep your cool in the lead-up to Christmas.
In this episode, you'll discover...
Why you need the right mindset
My #1 Christmas pet peeve (I bet you have seen it before)
Christmas content ideas that aren't boring
My thoughts on taking a break over Christmas
Thank you so much for tuning in! If you...2022-11-3011 minLet's Talk Socials!#39: Let's set up your social media strategy for 2023 together!2023 is slowly but surely creeping up on us which means it is time to review (or set up) your social media strategy for the new year! I know this can seem daunting, so let's do it together.
In this episode, you'll discover...
A step-by-step guide on how to plan ahead for the new year
What you need to do FIRST before thinking of your social media strategy
Metrics you should analyse & consider
What a social media strategy is (it can be confusing, right?)
What you need to include in your social media strategy to be s...2022-11-1614 minLet's Talk Socials!#38: Living the digital nomad dream - my experience of traveling through NZ and working remotely for a whole monthFor the last month, I lived like a digital nomad while traveling around New Zealand and working from anywhere. Many entrepreneurs dream of this lifestyle which is why I am sharing my top tips on how to make this work.
In this episode, you'll discover...
My experience of travelling & working remotely for a whole month
Things I wish I had done differently
My tips on what to prepare beforehand
How to communicate this to clients
How to make the most out of your trip
Thank you so much for tuning in! If you a...2022-11-0217 minLet's Talk Socials!#37: "Help, I don't just want to make 'salesy' posts on my Instagram!"Many business owners and especially women are often afraid of sounding too "salesy" or talking about their offers too much on social media. In this episode, I break down what you could do instead if you don't want to post content that screams "BUY THIS!" all the time.
In this episode, you'll discover...
Why being "salesy" is actually not a bad thing
A mindset shift about being "salesy"
Post ideas that are an alternative to the classic promotional posts
And lots of examples of how to adapt this to your brand
Thank you s...2022-10-1913 minLet's Talk Socials!#36: Everything you need to know about Influencer MarketingThe global influencer market is set to reach $16.4B in value in 2022 and has therefore never been more relevant for business than today. In this episode, you'll learn everything there is to know about influencer marketing and how to approach the right influencers for your brand.
In this episode, you'll discover...
Why influencer marketing is still relevant
5 mistakes you need to avoid
How to approach influencers successfully
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce ex...2022-10-0518 minLet's Talk Socials!#35: How to make an Instagram post from start to finishCreating content for social media is one of the biggest struggles business owners face. In this episode, I will walk you through my process of creating an Instagram post from scratch.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:
Written version of this episode here
Connect with me on In...2022-09-2113 minLet's Talk Socials!#34: How to become a Social Media Manager in 2022Life as a Social Media Manager is great: you get to work for yourself, you can decide where and when you work and there's never a boring day. But how can you get started? In this episode, I explain the step-by-step process that I would follow if I wanted to become a Social Media Manager in 2022.
In this episode, you'll discover...
What skills you need to get started
What's important to take into consideration
How to get your first client
My top tips on how to start out as a SMM
Thank you...2022-09-0711 minLet's Talk Socials!#33: How to keep your sanity as a business owner when it comes to social mediaEvery time you open up the Instagram app, 20 people tell you that you have to post at least daily, if not multiple times a day, to stay top-of-mind with your audience and to not upset the algorithm. In this episode, you'll get to know different ways you can use as a business owner to avoid social media burnout and feeling stressed about it daily.
In this episode, you'll discover...
What I do to feel less social media pressure
How I broke up with my phone
What habits you can start to build
What systems you...2022-08-2412 minLet's Talk Socials!#32: What I've learned from being on TikTok so far - 4k followers & 300k+ view videosTikTok has now more Monthly Active Users than Twitter or Pinterest and is becoming increasingly popular for businesses as well. I have started posting consistently about half a year ago and have already seen crazy numbers: 300k+ views on videos, 1k followers in a single day and more.
In this episode, you'll discover...
Just how popular TikTok already is
Reasons why you should consider joining
What my journey on TikTok has looked like so far
My strategy and learnings from the last 6 months
3 questions you can ask yourself to see if TikTok would be a...2022-08-1024 minLet's Talk Socials!#31: THIS is why your Reels aren't workingIn 2022, Reels made up already 20% of the time that people spend on Instagram and it has become pretty clear that they are here to stay. A lot of business owners, however, dread filming their first Reel or haven't seen great results. YET.
In this episode, you'll discover...
Why Reels should be on your priority list
3 mistakes that cost you views
How to improve your Reels or get started with your first one
A few ideas for your next Reels (I promise they don't take a lot of time or editing skills to create)
T...2022-07-2716 minLet's Talk Socials!#30: The 4 buyer types and what kind of content you need to make for each one of themIn marketing, we distinguish between 4 buyer types that all need to hear a different message to make a purchase decision. In this episode, I break them down & explain what content you need to make to speak to each one of them.
In this episode, you'll discover...
Why you should learn about the different buyer types
The 4 buyer types we distinguish in marketing
What kind of content works for each one of them
Content ideas for you depending on each type
How you can use the buyer types to your advantage
Thank you so m...2022-07-1316 minLet's Talk Socials!#29: Stop the content burnout & start repurposing!Creating engaging content week after week, month after month is exhausting and content burnout is VERY real. That's why you should try repurposing your content as much as possible!
In this episode, you'll discover...
Why repurposing is a great method of content creation
A step-by-step guide on how to start repurposing
My hot tips on making the most of the content you already have
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for yo...2022-06-2919 minLet's Talk Socials!#28: How do I get more followers? And other burning listener questions - Q&A episodeIn this special episode, I am answering 5 of your burning questions about social media marketing. Make sure to follow me on Instagram so you can submit yours next time and have it answered without the investment of a 1:1 coaching sessions.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:
Co...2022-06-1531 minLet's Talk Socials!#27: THIS is why you aren't converting your followers into clientsNot converting as many followers into clients as you'd like? Don't worry, it's one of the most common social media problems entrepreneurs are facing.
In this episode, you'll discover...
Why you shouldn't listen to just ANY advice
3 potential reasons why you aren't converting as easily
Tips on how to fix these problems
Content ideas that will help you get more clients
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting gue...2022-06-0120 minLet's Talk Socials!#26: Watch out for these RED FLAGS when hiring your first SMMNowadays, everyone and their dog can call themselves a Social Media Manager. If you are ready to make this hire, here's what you should look for so you get the right support (and RESULTS) for your business.
In this episode, you'll discover...
Why I don't believe that everyone can be a SMM
Red flags you need to watch out for before you hire
What really matters in an entrepreneur-SMM relationship
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can co...2022-05-1823 minLet's Talk Socials!#25: Is now the right time to hire a SMM?FACT: Not every business that approaches me for Social Media Management is ready to make that hire. Is now the right time for you to start looking for a SMM? Find out in this episode!
In this episode, you'll discover...
Why not every business is ready to hire a SMM
The 4 signs that can help you decide whether now is the right time
Action steps you can take to prepare for your first SMM hire
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a...2022-05-0427 minLet's Talk Socials!#24: I am breaking up with social media and so should youOur phones demand so much of our attention each day and, if we're honest, we're probably spending way too much time scrolling on social media. That's why I have decided to break up with my phone and reduce my screen time drastically.
In this episode, you'll discover...
Why I want to use my phone less
What negative effects our phones & social media can have on us
What has helped me to break up with my phone
How you can reduce your phone time as well
Thank you so much for tuning in! If...2022-04-2031 minLet's Talk Socials!#23: 4 lessons from my first year in businessMy business turns 1 in April 2022 and it's the perfect opportunity to reflect on the past 12 months as a business owner.
In this episode, you'll discover...
What mindset shifts helped me move forward in my business
The mistakes I made in my business in the first year
The lessons I learned
How you can avoid making my mistakes
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that...2022-04-0619 minLet's Talk Socials!#22: How to get started with your first Instagram LiveInstagram lives are one of the SCARIEST features to use when you just get started on your social media journey, right? I want to change that!
In this episode, you'll discover...
Why Instagram lives are a feature every service provider should use
What you can do to prepare
A step-by-step guide on how to do your first live
Do's & Don'ts for your live
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & inv...2022-03-2226 minLet's Talk Socials!#21: Why podcasting and social media go so well together with Helen KingNowadays, almost everyone has a podcast. In this episode, I chat to Helen King who's a Podcast Manager about how social media can help you promote your own podcast and how your podcast can help your social media.
In this episode, you'll discover...
Why you should leverage your Instagram stories more
Why I decided to launch my podcast
How I planned & prepared my podcast launch
Helen's podcasting equipment tips
How social media can help you grow your podcast
How your podcast can help you build a community on Instagram
Thank you so much f...2022-03-0833 minLet's Talk Socials!#20: 5 books you HAVE to read as an entrepreneurIf you are like me, you are always looking for the next good read. In this episode, I share with you my top 5 self-development/business books that I think every entrepreneur should have read in their life!
All books & my GoodReads account are linked below.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this epis...2022-02-2212 minLet's Talk Socials!#19: Don't follow this outdated Instagram adviceAs a Social Media Manager, I spend a fair share of my day on social media and the advice I sometimes see is...well...BAD. I want you to succeed on Instagram which is why in this episode, I'll uncover 3 pieces of outdated Instagram advice - and what to do instead!
In this episode, you'll discover...
Why Gary Vee's $1.80 strategy is outdated
What you should do instead
Why certain engagement strategies don't work
If you should really just focus on Reels alone
Thank you so much for tuning in! If you are enjoying L...2022-01-2520 minLet's Talk Socials!#18: Define your ideal client with me - beyond the basic demographicsMost mistakes that keep you from signing on more clients stem from the same root: not having a clear definition of your ideal client. This is why in this episode, you'll get to know everything there is to know about doing market research.
In this episode, you'll discover...
Why I think defining your ideal client is so important
What an ideal client REALLY is
The Pareto Principle explained
What things you should know about your ideal client
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please co...2022-01-1816 minLet's Talk Socials!#17: Why you aren't growing on InstagramBusiness is a numbers game: the more followers you have, the more eyes get to see your content & the higher your chances of booking a new client. It's that simple. But why is growing your following so hard then?
In this episode, you'll discover...
Why it's important to grow your followers consistently
The four mistakes that keep you from growing
How to avoid making these mistakes
A special announcement!
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to p...2022-01-1111 minLet's Talk Socials!#16: "Hey girl!" - What I really think of DM strategies on Instagram"Hey boss babe! How's business treating you these days?" If you are on Instagram, I am 100% sure that you have already received a message like that. In this episode, I'll tell you what I really think of these DM strategies that many people use.
In this episode, you'll discover...
What cold, warm & hot leads are
Why people use these DM strategies
What I think of these strategies
How you can make your messaging strategy more effective
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider lea...2022-01-0412 min
Do You Even Mind? with Katie Bambrick5. How to grow an engaged audience on social media with Hanna RauchGrowing your biz on social media (in particular on Instagram) is what we all aim to do right? ....so how do you do it exactly? Hanna Rauch, Social Media Manager and Coach, is joining us today on the High Impact podcast to share her hottest tips on how to grow an engaged audience on social media in 2021 (and early into 2022!). YOU’LL FIND THIS EPISODE HELPFUL IF: 🧡 You want to use Instagram strategically to grow your audience and make more sales 🧡 You want to know...2021-12-2930 minLet's Talk Socials!#15: Social media habits you should leave in 20212021 is coming to a close and there are 3 habits that you should not be taking with you to 2022. This will help you to start the new year fresh and be more successful on Instagram than ever before.
In this episode, you'll discover...
The 3 habits that I think you should leave behind
The reasons why they are no longer worth pursuing
Strategies that you can use instead
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting epi...2021-12-2810 minLet's Talk Socials!#14: Top 3 Instagram myths debunkedEver since Instagram has appeared on our phones, there have been rumours and myths doing their rounds. In this episode, I want to clear up the top 3 myths that I keep hearing on Instagram and whether they are true or not.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Links:2021-12-2112 minLet's Talk Socials!#13: Preparing a successful launch with Katie BambrickIf you are a business that markets its services (or products) online, sooner or later you will be confronted with this topic: launching! In this episode, I chat with Katie (@katiebambrickcoaching) who is a Marketing & Sales Coach and an expert when it comes to preparing a successful launch.
In this episode, you'll discover...
What the biggest mistakes are when it comes to launching
How to stay confident & hyped until the very end of your launch
Katie's secrets on how to plan a successful launch
What to do if you don't have an email list but w...2021-12-1431 minLet's Talk Socials!#12: Top tools that make my life as a Social Media Manager stress-free!When I just started out as a Social Media Manager, I would always search for new tools to make my life and job easier. I want to save you the work & present to you the 4 tools I use every single day as a Social Media Manager. Whether you are a SMM yourself or a business owner who manages their own social media pages, I'm sure you'll find this episode helpful!
In this episode, you will discover...
A tool that helps me to stay organised
A tool that helps me with hashtag research
A tool that I...2021-12-0716 minLet's Talk Socials!#11: Are these IG story mistakes keeping you from getting more clients?Instagram stories are a powerful tool to get more clients to inquire with you BUT you need to know how to use them correctly. In this episode, you will learn about the top 3 mistakes that I see businesses make on Instagram that keep them from getting more clients.
In this episode, you will discover...
What stories you shouldn't be posting
Why resharing feed posts to your stories is not a strategy
The 3 mistakes I see many people make
Tips on how to make better stories in the future
Links:
Read the blog pos...2021-11-3013 minLet's Talk Socials!#10: Never run out of content ideas again!Many business owners struggle with knowing what to post. You might be using social media in your free time already but posting content as a business is a completely different ballgame. Where can you go to find inspiration for content when the creative juices aren't flowing?
In this episode, you will discover...
Why content pillars are a great tool
How you can work smarter and not harder when it comes to your content
3 things you can do to get ideas for content
Thank you so much for tuning in! If you are enjoying Le...2021-11-2310 minLet's Talk Socials!#9: What I would do if I had 0 followers & was just starting out on InstagramLet's assume I have 0 followers right now and I want to start out on Instagram - what should I do? That's what l talk to you about in this episode.
In this week's episode, you will discover...
How I build my Instagram page
The tools and tactics that helped me build a community
How to put less pressure on Instagram
Why a lead magnet is a great tool for a starter
...and much more!
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a rev...2021-11-1614 minLet's Talk Socials!#8: Mental health & social media as a service provider with Alex PetrakievaMarketing your service-based business on social media can have an overwhelming effect on your mental health. That's why in this episode I talk to my friend and fellow social media professional Alex (@socialstudioalex) about how to establish a healthy relationship with social media and how to decrease the pressure of having to show up every single day.
In this episode, you'll discover...
Why Alex took a break from social media & how it impacted her business
How to realize when it is time to take a break
Tips when it comes to putting pressure off of s...2021-11-0946 minLet's Talk Socials!#7: Why are my hashtags not working? All things hashtags!Hashtags are an integral part of any social media strategy, yet so many accounts struggle to find the right ones & don't see the reach they would like.
In this episode you will get the answers to all of your hashtag questions:
What are hashtags?
Why do we use them?
Where do we use them?
How do I make them work for me?
...and much more!
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce excit...2021-11-0214 minLet's Talk Socials!#6: Help! I don't want to show my face on social media!Many entrepreneurs are scared of showing their faces and showing up as themselves on their Instagram page. Instead, they hide behind their brand. In this episode of Let's Talk Socials, I explain why it is so important that we see your face - especially as a service provider - and I give you some tips on how to start showing up more confidently!
In this episode, you'll discover:
Why services and products are marketed differently
What characterises a service
How these characteristics influence your marketing
Why you need to show your face on social media
3 ti...2021-10-2614 minLet's Talk Socials!#5: The mistakes I made when I first started out with social mediaIn this highly-requested episode, I reflect on the mistakes I have when I first started out promoting myself and my services on social media. You'll discover some tips on how to avoid these mistakes and you'll learn what I now do instead.
Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉
Li...2021-10-1913 minLet's Talk Socials!#4: All things video marketing with Sarah GalbraithIn 2021, people spend 18h/week watching videos online (yep, you read that correctly!) and 80% of businesses say that video impacts sales directly. Video marketing is definitely here to stay!
In this week's episode, I interview my very first special guest, Sarah Galbraith, about all things video marketing. She is an expert when it comes to filming engaging & fun reels and she even has her own video production company.
In this episode, you'll discover...
Why video marketing is here to stay & how businesses profit from it
Mistakes that businesses are making with video
Sa...2021-10-1238 minLet's Talk Socials!#3: How can I be more consistent & integrate social media into my busy life?Is social media always ending up at the bottom of your to-do list and you just can't be consistent with posting? Then this is the episode for you!
In this week's episode, you will learn why it is important to be consistent on social media and I will give you 3 actionable tips on how you can integrate social media into your busy life as a business owner.
In this episode, you'll discover...
Why it is important to be consistent
3 ways that help me to stay consistent with posting & engaging
Real-life examples of h...2021-10-0513 minLet's Talk Socials!#2: What is Instagram engagement & how do I get more of it?In this episode, I will talk to you about Instagram engagement. What do we mean if we talk about engagement? What is the engagement rate and how do I calculate it? Why is engagement so important? And most importantly, how can I increase engagement on my content? I'll answer all of these questions and give you some actionable tips.
In this episode, you'll discover:
What the engagement rate is
An easy way to find your engagement rate
Why engagement is so important on Instagram
3 mistakes I see businesses make
Tips on how to increase your eng...2021-09-2912 min
Let's Talk Socials!#1: Why should I market on social media?Have you ever thought about why you should market your business on social media? You're not alone! Many business owners ask me why social media marketing is beneficial for any business & how they can use it effectively.
In the podcast's very first episode, I talk to you about why I love social media marketing & why I think every business should use it.
In this episode, you'll discover...
What you can expect from this podcast
My top 5 reasons why you should use social media marketing for your business
Examples of what you can a...2021-09-0814 min