Shows
Edge of GrowthWhy a Lack of Buy-In Will Destroy Your Plans with Adam JayOur biggest risk this year isn’t tactics or AI. It’s lack of buy-in.In this episode, Adam Jay (7x VP of Sales, CRO & creator of the GTM Gap™) breaks down: ✅ Why the GTM Gap™ happens and how to fix it ✅ How leaders sabotage growth with poor alignment ✅ Why AI tools will only make these issues bigger in 2025 ✅ Practical steps to bridge the gap before it breaks your revenue engine🎧 Subscribe and listen now on Spotify or wherever you get your podcasts.2025-05-0843 minEdge of GrowthBuying GTM Tech Smarter with Semir JahicMost revenue teams don’t know how to buy software, especially AI-powered sales toolsIn this episode, Semir Jahic, CEO of Salesmotion, breaks down how GTM teams can make smarter, more strategic buying decisionsWe get into:✅ Why AI tools are easy to buy and hard to roll out✅ What smart buyers do before the demo ✅ How to align internal stakeholders and avoid internal sabotage ✅ The sandbox > scale model for efficient tool adoption🎧 Subscribe now on Spotify or your favourite podcast appWant to...2025-05-0141 minEdge of GrowthWhy Most Forecasting Fails with John ZurowskiIs your sales forecast based on facts or just rep optimism?In this episode of Edge of Growth, we sit down with John Zurowski, founder of JZ Sales Consulting, to get real about forecastingYou’ll learn: ✅ Why traditional forecasting models don’t work ✅ How to lead reps without relying on pressure ✅ What tools (and conversations) you actually need to build predictabilityFor sales leaders, RevOps pros, and founders, this is required listeningSubscribe to make sure you never miss an episodeWant to improve...2025-04-2534 min
OnBase: Smashing Sales and Marketing MisalignmentsEp. 527 | AI-First GTM: The New Playbook for Sales ExecutionEpisode SummaryIn this episode of OnBase, host Paul Gibson welcomes Hannah Ajikawo for a deeply insightful conversation on building strong go-to-market foundations and how AI is reshaping the future of sales execution.Hannah reflects on her career journey and the moment she realized that many teams don’t truly understand strategy. She outlines the importance of focusing GTM energy on where businesses win most, shares her “go-to-market building blocks” framework, and explains how AI can enhance precision across the buyer journey—from awareness to pricing strategy.Whether you're leading a sales team, rolling...2025-04-2429 min
Revenue Career LadderFrom Food Market Stalls to CEO & Founder with Hannah AjikawoIn this episode of The Revenue Career Ladder, host Jamie Pagan sits down with Hannah Ajikawo, CEO and Founder, to discuss her journey from working at a local food market stall to running her own successful business. Throughout the conversation, Hannah shares the lessons she learned from her early career experiences, the challenges she faced in the corporate world, and the unique approach she takes in consulting today.Hannah dives into how she navigated leadership transitions, dealt with cultural challenges, and ultimately found her way into the world of entrepreneurship. She also t...2025-04-211h 23Edge of GrowthWhy Your Data Isn’t Driving Growth with Karl DinkelmannBusinesses are spending more on AI and analytics than ever, but many still miss growth targets. Why?In this episode, Karl Dinkelmann, CEO of Nexus Data and co-author of Drive RAPID Results from Data, breaks down:The biggest mistake leaders make when it comes to dataHow to build data-confident teams, not just data-literate onesWhat AI means for decision-making in 2025How to tie data strategy directly to business outcomes🎧 Tune in nowWant to improve your rev...2025-04-1046 minEdge of GrowthThe Pricing Model That Unlocks Growth with Michelle PecakWhat if the only thing holding your company back from scaling… was pricing?In this episode, Michelle Pecak, Quantum Operations Expert and Founder of Simple Smart Consulting, breaks down: – Why pricing never happens in isolation – The three stages of pricing strategy from $0 to $1B– How to segment customers and SKUs to unlock profit – What most leaders get wrong about the true cost to deliverIf you're in go-to-market and growth is your mandate, you need to hear this.Want to improve your revenue flow? Complete the ...2025-04-0247 minEdge of GrowthHow Sales Teams Can Compete in a Tech-Driven World with Leslie VenetzThe sales world is automating faster than ever, but are we losing sight of what really matters?In this episode, we sit down with Leslie Venetz, founder of The Sales-Led GTM Agency, to tackle:↳ How to build a high-converting outbound strategy↳ AI in sales, assistive vs. replacive, where is the real value?↳ The ethical debt of AI & why it matters for sales leaders↳ How to stand out when everyone is automatingIf you care about the future of sales & GTM, this is a must-listen.Want to improve your revenue flow? Complete the ...2025-03-2752 minEdge of GrowthHow Sales Leaders Can Get Hired in 2025 with Chuck BrotmanThe B2B hiring market has changed. If you’re a VP of Sales or CRO, landing your next role isn’t as simple as it used to be.In this episode, we sit down with Chuck Brotman, co-founder of Blueprint Expansion, to break down the real shifts in hiring:Why top sales leaders are struggling to land rolesHow AI is changing GTM hiring (and what’s overhyped)The biggest mistake job-seeking leaders makeWhat you MUST do now to stand out in 2025If you’re...2025-03-2033 min
Scale SessionsMentorship & Feedback: Your Blueprint for Career Growth with Hannah Ajikawo, Penny Orme, and Aly ReadIn this episode of Scale Sessions, host Nicola Anderson leads a discussion with revenue leaders Hannah Ajikawo, CEO and Founder of Revenue Funnel, Penny Orme, Director at Revintis, and Aly Read, CCO at Seed Legal. Together, they explore the transformative power of feedback, sharing strategies for fostering psychologically safe environments where feedback drives growth. The conversation covers effective mentorship, adapting feedback styles, and the role of diversity in leadership development. Listeners will gain practical tips for strengthening feedback cultures, building meaningful mentor relationships, and accelerating career progression. Hannah Ajikawo is the CEO and Founder of Revenue Funnel, a B...2025-03-1853 minEdge of GrowthUsing AI to Increase Enterprise Sales ConversionsSales teams obsess over getting more leads, but what if higher conversions are the real key to revenue growth?On this episode of Edge of Growth, Hannah Ajikawo sits down with James Ker-Reid, CEO of Sales for Startups, who has helped 51 B2B SaaS companies scale their sales & marketing.In this episode, we cover:Why AI is transforming startup marketing & GTMHow increasing conversion is the fastest path to revenueThe biggest mistakes startups make in enterprise salesHow to stand out in a competitive market2025-03-1447 minEdge of GrowthHow Founders Can Build Trust and Drive Growth with Authentic ContentJ. Ryan Williams, CEO of ANTEATER, joins Edge of Growth to discuss how authentic content can drive growth and differentiate your brand in a noisy market. He shares insights on building confidence in publishing, leveraging AI for better content, and pushing past fears to connect with prospects. If you're a founder or leader looking to stand out, this episode is for you.Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.Crush your next prospect meeting with 2 secrets & 6 unstoppable steps. Grab the free cheat sheet and subscribe to The Symbiotic Sale2025-03-141h 01
Scale SessionsTrailer - Mentorship & Feedback: Your Blueprint for Career GrowthIn this episode of Scale Sessions, host Nicola Anderson leads a discussion with revenue leaders Hannah Ajikawo, CEO and Founder of Revenue Funnel, Penny Orme, Director at Revintis, and Aly Read, CCO at Seed Legal. Together, they explore the transformative power of feedback, sharing strategies for fostering psychologically safe environments where feedback drives growth. The conversation covers effective mentorship, adapting feedback styles, and the role of diversity in leadership development. Gain practical tips for strengthening feedback cultures, building meaningful mentor relationships, and accelerating career progression. Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world i...2025-03-1400 minEdge of GrowthPersonal Brand = Career InsuranceThe B2B sales game is changing, and so is your career.Job security is dead. Buyers are more skeptical. The best salespeople in 2025 won’t just sell, they’ll be known, trusted, and followed.On this episode of Edge of Growth, Scott Leese, GTM advisor, and 12-time exit leader joins Hannah Ajikawo to break down:✅ Why building a personal brand is now a non-negotiable for GTM leaders✅ How to create career leverage so you’re never reliant on a single job✅ What sales leaders must do differently to stand out an...2025-02-2645 minEdge of GrowthAI-Powered SalesAI is changing everything in sales, but not in the way you think.Kyle Norton, CRO at Owner.com, believes AI isn’t replacing salespeople. Instead, it’s removing the repetitive, low-value tasks so reps can focus on what actually drives revenue: mastering the craft of sales.In this episode, we break down:💡 How AI is shifting sales from process-driven to skill-driven💡 The role of automation in creating high-impact sales teams💡 Why frontline managers are key to AI-powered sales execution💡 The new competitive edge: reps who know how to sellIf yo...2025-02-2059 minEdge of GrowthMastering Follow-Ups in 2025Following up isn’t just about persistence, it’s about precision. On this episode of The Edge of Growth, Hannah Ajikawa speaks with Klemen Hrovat, Co-founder and CRO at Sellestial, to explore the tools, tactics, and trends that will define effective follow-ups in 2025.
Learn how data-driven strategies and authentic engagement are transforming prospect interactions
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.
Crush your next prospect meeting with 2 secrets & 6 unstoppable steps. Grab the free cheat sheet and subscribe to The Symbiotic Sale2025-02-1240 minEdge of GrowthScaling RevOps Without Breaking the BusinessAs businesses grow, scaling RevOps becomes a critical piece of sustaining success. Join Cliff Simon, Chief Revenue Officer of Carabiner Group, as we explore the future of autonomous revenue operations, the importance of slick buying experiences, and practical ways to drive growth without breaking processes.
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.
Sign up to the Symbiotic Sale. A weekly newsletter to help guide your GTM in a digestible way.2025-02-0540 minEdge of GrowthSolving Broken GTM StrategiesMost go-to-market strategies fall short, not because of effort, but because of focus
In this episode of Edge of Growth, Hannah Ajikawo sits down with Lindsay Rios, Fractional CRO at ILC, to uncover the one thing that’s missing in almost every GTM strategy and how fixing it can unlock sustainable growth.
Key Insights:
Why a properly defined ICP (ideal customer profile) is non-negotiable.
How to align your revenue teams to stop wasting resources.
A step-by-step framework for turning strategy into measurable results.
...2025-01-2945 min
Revenue Boost: A Marketing PodcastRevenue Strategy Redefined: Audits, Optimization, and Company Alignment“Sales is a whole company responsibility. When organizations embrace that mindset, they perform better. It's not just about the sales team. It's about aligning every function from marketing to customer success to drive sustainable growth. That's a quote from Hannah Adjikawo and a sneak peek at today's episode.” Hi there, I'm Kerry Curran, business growth consultant, industry analyst, and host of Revenue Boost: A Marketing Podcast where we discuss smart strategies that drive revenue growth for all businesses.In “Revenue Strategy Redefined, Audits, Optimization, and Company Alignment”, I was joined by the brilliant Hannah Adjikawo, CEO and f...2025-01-2729 minEdge of GrowthImproving Leadership PerformanceLeadership can make or break an organisation’s success. In this episode of Edge of Growth, Hannah Ajikawo sits down with Volker Ballueder, executive coach at Obnatus, to discuss how to improve your leadership team’s performance and its direct impact on revenue.
💡 Key insights include:
Why emotional intelligence is a must-have for effective leaders.
The importance of self-awareness and how to develop it.
Practical strategies for fostering resilient, high-performing teams.
Whether you’re an executive or a team leader, this episode will give you the tools to elevate your leadership game and build...2025-01-2242 minEdge of GrowthFlatter Organisations & the Future of RevOps with Lydia SugarmanIs a flatter organisation the key to growth in 2025 and beyond? Join Hannah Ajikawa and Lydia Sugarman, CEO of Ventive, as they explore how RevOps is transforming modern businesses. Discover why aligning people and technology is critical, how flatter structures improve efficiency, and what leaders must do to stay ahead in a rapidly evolving landscape
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.
Sign up to the Symbiotic Sale. A weekly newsletter to help guide your GTM in a digestible way.
2025-01-1547 minEdge of GrowthConverting Visitors to CustomersStruggling to turn website traffic into paying customers? In this episode of Edge of Growth, Jennifer Coetzee, co-founder of Humanoid.biz, shares how SMBs can transform their marketing without the overwhelm.
Learn how to maximise owned channels, leverage AI and automation, and create practical strategies that work even with tight budgets. If your goal is to make marketing simple and effective, this is an episode you don’t want to miss!
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.
Sign up to the Symbiotic Sale. A weekly ne...2025-01-0836 minEdge of GrowthUntapped Revenue OpportunitiesStart the new year with actionable insights from Lisa Kelly, founder of Radical Results, on this special episode of Edge of Growth.
Lisa dives into the three key strategies businesses need to succeed in 2025, from building trust and intentionality to uncovering hidden opportunities in untapped industries.
Whether you're refining your go-to-market team or searching for your next growth lever, this episode is packed with real-world advice to help you get ahead.
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.
2025-01-0137 minEdge of GrowthRethinking Lead Gen
Discover the next generation of lead generation with Mike Adams, founder of Introstars. In this episode of Edge of Growth, Mike reveals how warm introductions, referral programs, and leveraging super connectors can transform your go-to-market strategy. Learn why trust beats cold outreach and how to operationalize relationships to drive real results
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.
Sign up to the Symbiotic Sale. A weekly newsletter to help guide your GTM in a digestible way.
2024-12-2050 minEdge of GrowthHow to Identify and Engage the Right Audience with Jemi CrooksThis week on The Edge of Growth, Hannah Ajikawo dives into the art and science of identifying and engaging the right audience with special guest Jemi Crooks, founder of the Thinkfluencer Lab. Jemmi, a consumer psychologist with over 15 years of experience across B2C and B2B, shares her expertise on redefining thought leadership and unlocking the secrets to building authentic, impactful connections
Together, Hannah and Jemmy explore:
Why understanding both your buyer and their end customer is critical for success.
How to go beyond firmographics and uncover deeper human insights about your...2024-12-1544 minEdge of GrowthBreaking Into Bigger Deals: Moving Upmarket with Kerry CurranIn this week’s Edge of Growth, host Hannah Ajikawo welcomes Kerry Curran, founder of Revenue-Based Marketing Advisors, to unpack one of the hottest topics in B2B growth: how to successfully move upmarket and drive high-consideration purchases.
With over 20 years of experience working with Fortune 500 companies, Kerry shares actionable insights on how scale-ups can navigate the complex process of selling to enterprise customers and transform their go-to-market strategies. Together, Hannah and Kerry explore:
What defines a high-consideration B2B purchase and why it requires a distinct approach.
Why moving upmarket must be a company-wide initiative an...2024-12-1548 minEdge of GrowthDriving Growth Through Strategic Partnerships with Konnor AndersonIn this episode of Edge of Growth, host Hannah Ajikawo sits down with Konnor Anderson, VP of Worldwide Sales at Zluri, to explore how partnerships can unlock growth within your existing accounts and fuel long-term success. They dive into the evolving role of ecosystems and how businesses can leverage partnerships to stay competitive in today’s complex market landscape.
Key discussion points include:
Understanding the different types of partnerships: resale, referral, managed services, and system integrators.
Strategies to co-create value and align partnership goals for win-win-win outcomes.
How to integrate partnerships into your go-to-market motion to in...2024-12-1548 minEdge of GrowthPartnering with Customers to Drive Growth with Ryan Bostick
In this episode of Edge of Growth, host Hannah Ajikawo sits down with Ryan Bostick, CVO of Finding Engineered Solutions, to explore the power of partnering with customers to accelerate growth. Ryan shares his expertise on how digital engineers are revolutionizing the manufacturing and engineering industries, replacing lost veteran knowledge with innovative solutions to solve real-world challenges.
They discuss:
Why partnering with customers goes beyond transactional selling.
The importance of deep discovery in uncovering the root problems.
How digital tools can transform the way companies design and deliver products.
Practical advice for building...2024-12-1548 minEdge of GrowthThe Rise of Digital Sales RoomsIn Episode 30 of A Buyer's World, Hannah Ajikawo and Blue Bowen from G2 explore how digital sales rooms (DSRs) are transforming B2B sales. From centralising communication to tracking buyer intent, they discuss why DSRs are becoming essential tools for modern selling.
Key Topics:
What are DSRs, and how do they work?
Why seamless buyer experiences drive deal success.
Using DSRs to adapt to evolving buying committees and needs.
Takeaways:
Streamline your sales process and make buying easier for your prospects.
Build trust and win deals faster with transparent, data-driven tools.
...2024-12-1451 minEdge of GrowthCreating Content That SellsIn this value-packed episode, Hannah Ajikawo teams up with Martin Huntbach, co-founder of Jammy Digital and CMO of ScoreApp, to break down the art and science of content creation. Whether you're a B2B consultant or a service provider, you'll discover how to craft content that communicates effectively, converts leads, and builds lasting authority.
Key Highlights:
Why content is more about communication than quantity.
The "Content Fortress" framework: how to align your goals with the right types of content.
Why publishing content is more powerful than verbal persuasion.
Case studies on how targeted content builds trust...2024-12-1455 minEdge of GrowthHow to Sell Value and Build Business Cases That WinHannah Ajikawo teams up with Martine Blinder, CEO and founder of Symbe, to discuss the art of value selling and crafting ROI-driven business cases. Learn why traditional ROI calculators fall short, how to identify real buyer pain, and how co-creating business cases with prospects can transform deal outcomes.
Key Takeaways:
Why value selling starts with uncovering true buyer pain.
How to co-create a business case that champions can present with confidence.
The difference between assumed, perceived, and real value—and why it matters.
Want to improve your revenue flow? Complete the Sales Process Health Check for in...2024-12-1445 minEdge of GrowthBreaking Down Growth Hurdles with Pete Crosby
Hannah Ajikawo sits down with Pete Crosby, a four-time CRO and founder of Revelesco, to explore how leaders can overcome revenue challenges. Discover why quick fixes fail, how to identify real buyer pain, and the importance of positioning for growth.
Key Takeaways:
Build relationships – they still win deals.
Use buyer risk to create urgency.
Focus on clear narratives, not just tools.
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.
2024-12-1459 minEdge of GrowthG2 B2B Buyer Insights: Unlocking ROI, AI, and Ecosystem StrategiesIn this episode of A Buyer's World, Hannah Ajikawo and Cody White from G2 unpack the latest insights from G2’s Buyer Behavior Report. They discuss shifting buyer expectations, the rise of AI-powered solutions, and how building trust and ecosystems can drive revenue growth.
Key Takeaways:
C-Suite Priority: Why decision-makers at the top are critical to winning deals.
AI ROI: What buyers expect and how to deliver measurable results fast.
Build Trust: Leverage reviews, case studies, and peer insights to close deals.
Ecosystems Matter: How partnerships strengthen your go-to-market strategy.
Actionable Tip:Ensure your so...2024-12-141h 00Edge of GrowthBreaking Limiting Beliefs to Unlock SuccessIn this episode of A Buyer's World, Hannah Ajikawo is joined by fractional CRO Rosa Yupari to tackle one of the most powerful barriers to success in sales: limiting beliefs. These internal narratives can quietly derail deals, reduce productivity, and undermine your confidence—but they can also be identified, unpacked, and overcome.
Key Takeaways:
What are limiting beliefs? How narratives like "I'm too expensive" or "prospects don’t want to talk to me" hold you back.
Addressing beliefs in the sales funnel: Practical examples from prospecting to closing that show where these beliefs surface—and how to nav...2024-12-141h 03Edge of GrowthBuilding Buyer Relationships with Roderick JeffersonIn this week’s episode of A Buyer’s World, Hannah Ajikawo sits down with Roderick Jefferson, CEO of Roderick Jefferson & Associates and a renowned sales enablement expert, to unpack how sellers can connect with buyers on a deeper level and truly talk so customers listen.
Key takeaways from this episode:
Why today’s buyers need conversations, not presentations.
The shift from focusing on how and what to understanding why.
The critical role of empathy, emotional intelligence (EQ), and humanity in sales.
How to balance short-term selling motions with long-term buyer nurturing.
The power of personalisation in dri...2024-12-1459 minEdge of GrowthUnderstanding Customer Needs and Marketing Integration with Eric SianoIn this episode of A Buyer’s World, Hannah Ajikawo is joined by Eric Siano, a seasoned fractional CMO and Techstars coach, to explore the critical role of understanding customer needs and achieving seamless integration between sales, marketing, and customer success.
Key takeaways from this episode:
Why customer relationships still matter—and how trust and credibility drive business outcomes.
The power of working backwards: how to set objectives, measure success, and design impactful activities.
Why "marketing qualified leads" aren't the metric that matters and how to align around revenue instead.
The importance of simplifying your message and...2024-12-1450 minEdge of GrowthFocus, Positioning, and Expansion with Eric NelsonIn this episode of A Buyer's World, Hannah Ajikawo is joined by Eric Nelson, founder and CEO of Rev Dimensions, to dive into the keys to sustainable growth: focus, positioning, and expanding revenue within existing accounts.
Together, they unpack:
The critical role of focus in refining your ICP and structuring for success
Why great positioning starts with storytelling and customer-centric messaging
Strategies for growing revenue within your install base while maintaining customer trust
The importance of asking what not to focus on in driving operational efficiency
Practical steps for structuring teams to scale and thrive
...2024-12-1449 minEdge of GrowthMastering Strategy for Bold Growth with Scott NewtonIn this episode of A Buyer's World, Hannah Ajikawo is joined by Scott Newton, a seasoned global management consultant and strategist, to demystify strategy and its crucial role in unlocking growth. Together, they discuss:
Why strategy and go-to-market are inseparable
How bold growth stems from understanding customer needs better than competitors
The power of experimentation and world-class execution
Common pitfalls companies face when planning for growth
How to prepare your team for the second half of the year with smarter strategic planning
Packed with actionable insights and real-world examples, this episode is a must-listen for leaders ready...2024-12-1447 minEdge of GrowthThe Power of Content in B2B Sales with Chelsea CastleIn this episode, Hannah Ajikawo is joined by Chelsea Castle, Director of Content at Lavender, to dive deep into how B2B go-to-market teams can harness the power of content to build trust, align internally, and support the buyer's journey. Learn actionable strategies for creating impactful, relatable content that resonates with buyers and drives results. If you're ready to rethink your content strategy, this is the conversation for you.
Catch all the insights, from leveraging storytelling to enhancing cross-functional collaboration, right here!
Want to improve your revenue flow? Complete the Sales Process Health Check for inst...2024-12-1449 minEdge of GrowthSales Empowerment with Chantel GeorgeOn this episode of The B2B GTM Podcast with Hannah Ajikawo, we dive into the power of community with Chantel George, founder of Sisters in Sales. Together, we explore how communities empower sales reps, leaders, and teams, serving as spaces for growth, connection, and innovation. Discover the role of community as an asset, its value in building trust, and its potential to redefine the future of sales. Whether you're a sales professional or GTM leader, this conversation will inspire you to unlock new opportunities through the power of collective action
Want to improve your revenue flow...2024-12-1451 min
Edge of GrowthRebelling Against Sales Norms with Dale DupreeJoin Hannah Ajikawo and Dale Dupree, founder of The Sales Rebellion, as they discuss how to break free from outdated sales norms. Discover how creativity, authenticity, and abundance can transform sales results, build stronger buyer connections, and challenge traditional KPIs. Learn why rebelling against the status quo isn’t about destruction—it’s about creating meaningful, human-centric sales experiences.
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.
2024-12-141h 05Edge of GrowthMastering Multi-Threading with Krysten ConnerStruggling with shallow pipelines or deals stalling out? This week on A Buyer’s World, Hannah Ajikawo is joined by Krysten Conner, sales strategist and former top rep at Salesforce, Tableau, and Outreach, to dive into the critical skill of multi-threading — and why it’s the game-changer your team needs right now.
What Multi-Threading Isn’t: Avoid the common pitfalls that frustrate buyers and kill deals.
De-Risking Buyer Decisions: How multi-threading builds buyer confidence and drives deal momentum.
Practical Tactics for Reps: Real-world strategies to map decision-making units, align stakeholders, and speak the language of executives, managers, and end-user...2024-12-141h 02Edge of GrowthPerceived Value, Real Results with Sagar ShuklaThis week on A Buyer’s World, Hannah Ajikawo is joined by Sagar Shukla, co-founder and CEO of Foresight, to dive deep into the importance of value-centric strategies across the customer journey.
Perceived vs. Real Value: Why value isn’t what you define, but what your customers experience.
The Value Menu: Learn how presenting tailored options simplifies the decision-making process for buyers.
Value as an Insurance Policy: How to safeguard your customer relationships by aligning with their evolving priorities.
Upskilling for Value: Practical ways to train your go-to-market teams to confidently articulate and deliver value at every touchpoint.
🔥...2024-12-1455 minEdge of GrowthThe Compellevant Advantage with Shawn Cook
This week on A Buyer’s World, Hannah Ajikawo sits down with Shawn Cook, creator of the “Compellevant Advantage,” to discuss how sales teams can elevate their approach in today’s ever-changing buyer landscape.
Compellevant Selling: Why combining compelling and relevant messaging is the secret sauce to winning modern buyers.
Beyond Discovery Calls: Insightful alternatives to the outdated “discovery call” that resonate with today’s self-educated buyers.
Choose Your Own Adventure: Sean’s innovative framework for orchestrating meetings that drive buyer alignment and trust.
The ABCs of Sales: Sneak peek into Sean’s upcoming book packed with action...2024-12-1459 minEdge of GrowthBuilding Bridges, Not Transactions
This week on A Buyer’s World, Hannah Ajikawo and Thomas Ellis, Chief Sales Coach at EWC Consultants, dive into the art of building genuine sales connections. They explore why the future of selling lies in meaningful relationships and how to shift from transactional to transformational sales.
Building Genuine Relationships: Why focusing on authentic connections leads to long-term success.
Pleasantly Persistent: Learn Thomas’ signature approach to staying top-of-mind without being pushy.
Returning to Fundamentals: How the sales profession is pivoting back to tried-and-true principles in 2024.
Sales Team Insights: Strategies for leaders to empower teams to form...2024-12-1452 minEdge of GrowthEmpowering Reps with Proactive Customer Engagement (Without Being Pushy)
In this episode of A Buyer's World, Hannah Ajikawo chats with Emmet Florish, co-founder of Control.io, about how sales reps can strike the right balance between proactive outreach and pushiness.
Shift from Passive to Proactive: Learn how to anticipate buyer needs and align with their processes to maintain control without overwhelming them.
Break the Script: Why 2024 is the year to ditch tired sales tactics like "just checking in" emails and embrace curiosity-driven, buyer-centric conversations.
Pipeline Management: Tips for balancing pipeline size to avoid overloading or underwhelming your sales focus.
Social Selling Insights: Leveraging LinkedIn...2024-12-1456 minEdge of GrowthCollaborative Selling with Fred Copesteak
Hannah Ajikawo sits down with Fred Copesteak, founder of Brindis, to discuss how to embrace collaborative selling by thinking like a true partner.
Partnering Skills (PQ):Six essential skills for successful collaboration: trust, win-win focus, transparency, comfort with change, interdependence, and future focus.
Ethical Selling:Help buyers make informed decisions by providing clarity, honesty, and mutual value.
2024 Sales Trends:Focus on engaging senior decision-makers, leveraging AI for insights, and embedding ethical, buyer-first practices.
Fred emphasises creating human-centred, collaborative processes that align with today’s complex buyer journeys.
Takeaway: Trust an...2024-12-1446 minEdge of GrowthSales Success with Wesleyne WhittakerIn this episode, Hannah Ajikawo is joined by Wesleyne Whittaker, CEO of Transform Sales, to explore how sales leaders can unlock success by focusing on their people and leveraging data effectively.
Unlocking Success Through People:
Invest in frontline managers; their leadership directly impacts team performance.
Tailor coaching to individual needs—people are not one-size-fits-all.
Coach to Conversions:
Use data to identify key pipeline bottlenecks and focus coaching on specific areas.
Address one or two priorities at a time to build sustainable habits.
Human-to-Human Selling:
Build trust by listening, showing empathy, and adapting to...2024-12-1455 minEdge of GrowthPrioritising Relevance Over Personalisation in Sales Outreach
In this episode of The Buyer’s World, Hannah Ajikawo chats with Gerry Hill, GM and RVP at Connect and Sell, about prioritising relevance over personalisation to drive better results at the top of the funnel.
Relevance > Personalisation:
Personalisation can feel forced and time-consuming, while relevance scales and speaks directly to shared business challenges.
Focus on what matters to the buyer: saving time, solving problems, and achieving goals.
Top-of-Funnel Transformation:
Tools like dialers and AI enhance efficiency by increasing meaningful conversations.
Testing relevant messaging helps refine approaches without overloading reps.
Ac...2024-12-1454 minEdge of GrowthMastering the Interview Process with Buyer Journey SkillsIn this episode, Hannah Ajikawo and Chuck Brotman discuss how aligning talent acquisition with buyer journey principles can streamline hiring and interviewing processes.
For Hiring Teams:
Preparation Matters: Define roles, success metrics, and ideal candidate profiles before starting.
Sell the Company: Treat candidates like prospects by highlighting the company’s value and culture.
Respect the Process: Clear communication and a smooth experience make a strong impression.
For Candidates:
Do Your Research: Understand the company’s value proposition and align your experience.
Ask Thoughtful Questions: Go beyond surface-level queries to show genuine interest.
Know Your Valu...2024-12-1448 minEdge of GrowthFrom Data to Decisions – A Marketing Lens on the Buyer Journey
Hannah Ajikawo and Olga dive into how sales and marketing can align to create a seamless buyer journey.
Alignment First: Sales and marketing must share goals and metrics, with revenue as the ultimate target.
Collaborative Approach: Marketing and sales co-own the buyer journey, focusing on consistent support from awareness to retention.
Data is Key: Invest in analytics talent and adopt a multi-touch attribution model to track and understand buyer behaviour.
Buyers Are Human: Balance emotional engagement with logical solutions to address both sides of decision-making.
Experimentation Culture: Create your own best practices instead of copying...2024-12-1448 minEdge of GrowthTech, AI, and Human Connection in Sales
Hannah Ajikawo speaks with sales development expert Seth List about balancing technology with authentic human connection in modern sales.
Tech supports, it doesn’t sell: Use AI and tools to simplify tasks, not replace human interaction.
Keep it personal: Your authenticity and curiosity set you apart, not the tech or pitch.
Leaders must think big: Sales leaders should understand data, tech, and operations to align strategies.
Learn your tools: SDRs must invest time to master the tech stack for better performance.
Key Takeaway: Authentic human connection, supported by smart tech use, is the winning fo...2024-12-1454 minEdge of GrowthThe Power of Referral-Based Leads with Steve Burton
In this episode of A Buyer’s World, Hannah Ajikawo is joined by Steve Burton, co-founder of The Point Company, to dive into the untapped potential of referral-based leads and networking.
Key discussion points:
Referrals start with asking: Why many teams fail to ask for referrals and how to integrate it into your process.
Adding value first: How giving back in communities creates stronger networks and better leads.
Customer Success’s role in referrals: CS teams are trusted advisors—train and incentivize them to ask for referrals at the right time.
Partner referrals: The im...2024-12-1438 minEdge of GrowthWinning at the Top of the Funnel with Chris Cicconi
In this episode of A Buyer’s World, Hannah welcomes Chris Cicconi, Director of Business Development at Replicant, to discuss how to create exceptional top-of-funnel experiences. Together, they explore:
Why “double discovery” and rigid qualification processes frustrate buyers.
How to shift from transactional interactions to buyer-first experiences.
Strategies for enabling SDRs/BDRs to act as trusted guides in the buyer journey.
The importance of tailoring outreach and discovery to focus on buyer needs, not internal sales checklists.
Why relevance, personalization, and curiosity beat traditional scripts every time.
Chris shares actionable insights on how sales teams...2024-12-1459 minEdge of GrowthHow to get Customers to Love and Adopt your Solutions
In this episode of A Buyer's World, Hannah talks with Alice Ketch, Head of Customer Enablement at Jiminy, about how to deliver exceptional post-purchase experiences. They dive into:
Why adoption starts in the sales process.
How Jiminy helps teams connect the dots between conversations and deliver value.
Building coaching-focused cultures to drive team performance and customer success.
Tips for making your product an indispensable part of your customer’s workflow.
Learn how to create seamless handovers, enablement strategies, and a culture of continuous improvement to keep customers engaged and reduce churn.
Perfect fo...2024-12-1447 minEdge of GrowthUsing AI in the Buyer Journey
In this episode of A Buyer's World, Hannah is joined by Brian Maucere to dive deep into the transformative role of AI in today's buyer journey. They tackle common myths around AI, like fears of job replacement, and explore how AI can actually enhance human-led processes, not replace them.
From practical use cases like summarizing calls, generating tailored follow-up emails, and role-playing sales scenarios, to debunking the “AI is cheating” mindset, Brian and Hannah showcase how AI empowers sales and go-to-market teams to work smarter. Plus, hear tips on using AI to personalize buyer inte...2024-12-1458 minEdge of GrowthAcross the Revenue Funnel
In this episode of A Buyer’s World, Hannah is joined by Rory Sadler, co-founder of Trumpet, to discuss the evolving dynamics of the buyer’s journey. They explore why being a buyer often feels overwhelming, the importance of de-risking decisions, and the role of synergism in aligning teams for success. Rory highlights the value of clarity, mutual action plans, and digital sales rooms in reducing friction and creating seamless experiences for buyers. Whether you’re rethinking your sales approach or looking to deepen buyer relationships, this episode is packed with actionable insights.
Tune in to...2024-12-1439 minEdge of GrowthCreating Impactful Buyer Experiences with Content-Led SellingIn this debut episode of "Buyer's World," host Hannah Ajikawo, CEO of Revenue Funnel, connects with Steve Schimidt to explore the power of content-led selling. They delve into how businesses can leverage content to create better buyer experiences and drive engagement. Steve shares insights on transforming traditional sales models, emphasizing the importance of building trust and providing value through content. Discover actionable strategies for integrating content creation into your go-to-market approach and learn how to differentiate in a saturated market. Tune in to learn how to revolutionize your sales process and foster genuine connections with your audience.
...2024-12-0936 min
The Daily Sales ShowHow to Close More Deals Before the Year EndsAs we approach EOY, it’s becoming increasingly more important to get your deals closed and meet your quota. But how can you push yourself over the finish line?Hannah Ajikawo is joining us to share how she achieves some of the highest close rates in the game today – even 5x higher than her company’s ACV. You’ll learn her strategies for identifying the anatomy of a deal, driving urgency, and knowing which deals are most likely to close so you can better focus your energy and resources and end 2024 on a high note.You...2024-11-1344 min
The Inventive PodcastEpisode 7: Revolutionizing B2B Sales with EmpathyJoin our host Gaurav Nemade on The Inventive Podcast as we brainstorm different sales approaches in B2B sales with Hannah Ajikawo, a visionary leader and founder of Revenue Funnel. Hannah is a trailblazer in the B2B sales landscape, recently nominated for the SheRise 2024—Women in Leadership award, and recognized by Demandbase as one of the 100 most powerful women in sales.
In this insightful episode, Gaurav and Hannah explore her journey, her innovative sales strategies, and her passion for empowering others. Discover how she’s redefining the B2B buying experience and transforming the...2024-11-1254 min
The Inventive PodcastEpisode 7: The Buyer-Centric Approach: Revolutionizing B2B Sales With EmpathyJoin our host Gaurav Nemade on The Inventive Podcast as we brainstorm different sales approaches in B2B sales with Hannah Ajikawo, a visionary leader and founder of Revenue Funnel. Hannah is a trailblazer in the B2B sales landscape, recently nominated for the SheRise 2024—Women in Leadership award, and recognized by Demandbase as one of the 100 most powerful women in sales.
In this insightful episode, Gaurav and Hannah explore her journey, her innovative sales strategies, and her passion for empowering others. Discover how she’s redefining the B2B buying experience and transforming the sales ecosystem.
Whether you're a se...2024-11-0854 min
Redefining OutboundThe Omniscient Symbiotic Seller & Providing Value Upfront With Hannah AjikawoThis week, Frida sits down with Hannah Ajikawo, CEO and Founder of Revenue Funnel. They discuss the current challenges of outbound and how B2B buying behaviour has changed alongside the rise of tools like G2, communities and budget scrutiny. They also spoke about the omniscient symbiotic seller and what this means, how to provide value and the importance of social selling.2024-10-0224 min
Knowledge as we see itHow to set up your sales people for successSales strategies to succeed in a recession. Sales expert Hannah Ajikawo, Founder and CEO of the Revenue Funnel and LinkedIn Top Voice, shares how sales managers can adapt their strategies and pitches and pivot their teams to win.2024-07-2541 min
Sales Therapy by FlowlaMastering GTM Strategies and Personal Branding with Hannah AjikawoHannah Ajikawo and Alper Yurder discussed the challenges faced by sales teams, the importance of personal branding, and the need for continuous learning and improvement. Hannah shares her journey in sales and highlights the key areas where companies often struggle, including incoherent focus, incompatible sales processes, and inconsistent methodologies. She emphasizes the importance of trust, both in oneself and the sales process, and encourages leaders to delegate and empower their teams. Hannah also offers coaching programs to help tech leaders improve their go-to-market strategies.2024-06-1932 min
The Sales EvangelistHannah Ajikawo | The Best Sales Plan For The Quarter Are you ready to unlock the secrets to successful sales strategies and go-to-market plans? In this episode of “The Sales Evangelist Podcast,” host Donald Kelly speaks with Hannah Ajikawo, a seasoned sales professional with over 15 years of experience in the industry. Hannah shares invaluable insights into understanding the B2B buyer journey, setting up go-to-market infrastructure, and optimizing sales processes to drive higher deal value. She also reveals the essential elements of a winning sales strategy plan and uncovers the secrets behind successful sales initiatives. Tune in now to discover proven strategies and insider tips that...2024-04-0127 minThe Daily Sales ShowSimple Frameworks to Turn More Demos Into DealsYou can know your product inside and out – but that’s not the most important thing in a demo.What does matter? How well you can learn to know your prospects and get them to trust you to solve their problems. Join Hannah Ajikawo and Jennifer Saito as they talk through the best credibility-building demo framework they use on a daily basis. You’ll learn the prep, language, and call techniques you can use to turn more demos into dollars. You'll Learn:How to set up demos in a way that buil...2024-03-2144 min
The Adapter’s Advantage: Breakthrough Moments that Lead to SuccessEnablement's Role in Today's Buying Journey | Hannah AjikawoIn Episode 62 of The Adapter’s Advantage podcast Hannah Ajikawo, Founder of Revenue Funnel, shares her insights into fixing the broken B2B buying experience. Discover how sales enablement can help buyers and the challenges faced by high-growth organizations. Explore strategies for value creation and service-oriented selling, including the power of Digital Sales Rooms (DSRs).
Hannah created Revenue Funnel to push the boundaries of what’s possible and accepted in B2B organizations. She is obsessed with rethinking the ways organizations can continuously deliver value to their customers.
A Mum, a Go-to-market Strategy Consultant, and an e...2024-03-1806 min
Conversations with Women in Sales169: From Criminology Studies to Sales, Hannah Ajikawo, Revenue FunnelHannah and I had a rousing conversation about all things sales. Hannah is founder of Revenue Funnel and is based in London. She and I talked about many topics - including: A Conversation with Hannah Ajikawo - Journey from Sales to CEO and Founder of Revenue Funnel In this episode, Hannah Ajikawo, CEO and Founder of Revenue Funnel, discusses her journey through experiences in Sales to forming her company. Raised in inner-city areas heavily influenced by crime, Hannah obtained a degree in Criminology and Social Policy before finding her way into Sales. She discusses her e...2024-02-2930 min
How to Succeed PodcastHow to Succeed at Building a Revenue Funnel with Hannah AjikawoThis week, we have an insightful conversation with Hannah Ajikawo as we explore the fundamental stages of awareness, consideration, decision, and post-purchase, shedding light on the complexities beyond the traditional "funnel" analogy. Hannah Emphasizing continuous value delivery and adaptation to changing buyer behaviors, Hannah provides valuable insights for maximizing revenue funnel effectiveness. Join us for an insightful episode as Hannah Agico delves into the intricacies of revenue funnels. In this episode, Hannah dispels common myths and misconceptions surrounding revenue funnels, emphasizing the importance of aligning marketing and sales processes for a seamless buyer journey. Gain p...2024-02-2034 minHow to Succeed PodcastHow to Succeed at Building a Revenue Funnel with Hannah AjikawoThis week, we have an insightful conversation with Hannah Ajikawo as we explore the fundamental stages of awareness, consideration, decision, and post-purchase, shedding light on the complexities beyond the traditional "funnel" analogy. Hannah Emphasizing continuous value delivery and adaptation to changing buyer behaviors, Hannah provides valuable insights for maximizing revenue funnel effectiveness. Join us for an insightful episode as Hannah Agico delves into the intricacies of revenue funnels. In this episode, Hannah dispels common myths and misconceptions surrounding revenue funnels, emphasizing the importance of aligning marketing and sales processes for a seamless buyer journey. Gain p...2024-02-2034 min
Surf and SalesS5E5 - Hannah Aikawo The Ambitious LearnerHannah Ajikawo joins us on the Surf and Sales podcast to discuss Understanding and value of referral selling The biggest gaps many consultants lack Why being a student of sales always matters. How to evaluate "good" when hiring a consultant You can't be a consultant you have to have survived the down turns. Come to the next Surf and Sales event! Register Here! 2024-02-1243 minThe Daily Sales ShowClose More Deals With These Discovery QuestionsOne wrong discovery question can tank an entire deal.But most reps gloss over how important the discovery process is. Brian LaManna (Senior AE at Gong) and Hannah Ajikawo (CEO and Founder of Revenue Funnel) have spent their sales careers perfecting their discovery process.In this Daily Sales Show episode, you’ll learn their strategies for asking the right questions at every point in the sales funnel. You'll Learn:Specific questions to add to your flow Ways to create value with your questionsHow discovery changes throughout a sales cycleThe...2023-12-0545 min
The Leader Within podcastHow to Build a Winning Sales Culture: Insights from Sales Executive, Hannah AjikawoIn this episode of "The Leader Within," we delve into the art of "Building a Winning Sales Culture." Join us as we gain valuable insights from the accomplished sales executive, Hannah Ajikawo.
Discover the strategies and principles that empower high-performing sales teams, including fostering a shared vision,
cultivating collaboration and building trust.
Whether you're a Founder or a sales leader aiming to optimize team dynamics so you can increase your sales, tune into this
episode for actionable tips for creating a winning sales culture.
Want to s...2023-11-2834 min
Closing Time: quick insights from sales & marketing experts4 Tips to Help B2B Sellers Increase ACV (Average Contract Value) -- with Hannah AjikawoIncreasing Average Contract Value (ACV) can help your business grow faster while staying efficient. Think of it this way: all deals take time, but a $10K deal doesn’t take ten times more work than a $1K deal. By increasing your ACV, you can grow your revenue without adding more people or technology. As such, ACV is a key metric in the health of a business - particularly in a recurring revenue SaaS business. In this episode of Closing Time, Insightly CMO Chip House is joined by Hannah Ajikawo, CEO of Revenue Funnel, to talk ab...2023-11-2118 min
The Sales Soundcheck PodcastEngaging with stakeholders & selling to decision makers with Hannah Ajikawo @ Revenue FunnelIn this episode of the Soundcheck we have Hannah Ajikawo, CEO and founder of Revenue Funnel on the mic!
We'll be discussing:
How to effectively connect with key decision makers during the buyer journey
When to approach them, what information to share, and how to simplify the decision-making process
The importance of sellers teaming up with their champions to deliver impactful messaging, product knowledge, and value that resonates with those making the final call
Where to find Hannah:
Linkedin
Tiktok
Twitter
2023-10-0332 min
Closing Time: quick insights from sales & marketing expertsA B2B Seller's Path to Becoming a Trusted Advisor (and Having Your Buyers Sell for You) -- with Hannah AjikawoWhen your solution makes it on the agenda of your prospect’s weekly meeting, you’ve got a good chance of closing that deal. But how can you get your solution or service considered at that level? In this episode of Closing Time, Hannah Ajikawo, CEO of Revenue Funnel, talks through the pre-work you’ll need to do with your prospect and the questions to ask to become a trusted advisor. Learn how to ‘be in the room without being in the room’ with your prospect and their team using Hannah’s tips to plant seeds that le...2023-09-2613 min
The RevEngine™ PodcastThe Power of Collaboration: Clarity on Expectations and Diversity in Sales with Hannah AjikawoJeff interviews Hannah Ajikawo, CEO and founder of Revenue Funnel, European Lead for Sistas in Sales, and sales expert with over 15 years of experience in sales roles. They discuss how important it is for sales and marketing teams to collaborate for maximum efficiency and success. Hannah highlights the need for sales leaders to have clarity on expectations such as KPIs and quotas. She also shares her idea of having a business value team that could increase chances of closing deals by 50%. Their conversation also steers towards diversity in sales teams with Hannah emphasizing the need for companies...2023-08-2349 min
Ashley & Katrine's Infinite Revenue PlaylistNavigating the Buyer's Journey — With Hannah AjikawoMeet Hannah Ajikawo, CEO & Founder of Revenue Funnel! In this value-packed episode, Hannah shares her deep (and down-to-earth) insights on the buyer's journey. She explains how to influence and nurture early-stage prospects, ensuring that when they're ready to buy, they turn to you.Hannah also digs into how she balances work and life, highlighting the challenges and pressures from the workplace, rather than prospects. She shares a personal anecdote about prioritizing her son over work — and how people reacted! ✨ Follow Ashley✨ Follow Katrine🎵 Jam to our walk-up song playlist on Spotify2023-07-2450 min
Knowledge as we see itHow to set up your salespeople for successSales strategies to succeed in a recession. Sales expert Hannah Ajikawo (Founder and CEO, the Revenue Funnel and LinkedIn Top Voice) shares how sales managers can adapt their strategies and pitches and pivot their teams to win.2023-07-1241 min
Winning the Challenger Sale#72: How to Unbreak Discovery & Tailoring to Buyer ReadinessYour phone charger is frayed and bent.Wires exposed, you twist it slightly to the right and balance your phone just so to get it to charge.A new cord has been on your list for weeks, but let’s be honest, the situation isn’t quite urgent enough for you to hit “buy now.” It’s still charging, isn’t it?Until it isn’t.This strange habit of putting something off until it’s truly broken isn’t a personality flaw—it’s just human nature.And according to Hannah Ajikawo, CEO an...2023-05-2333 min
The People Powered Community Podcast003: Hannah Ajikawo - Standing Out in a Crowded CommunityIn this episode of the People Powered Community Podcast, we speak to Hannah Ajikawo, the CEO & Founder of Revenue Funnel. She shares her journey from sales leader to entrepreneur, the tactics and strategies she uses to create a safe space for people she interacts with, and her superpower of making people smile (despite admittedly not being funny). You might even hear about her solving sales crimes!
Interested in engaging with Chief Evangelist Consulting? Click the links below to connect on social, follow, and make sure notifications are turned on to get the most up-to-date content!
2023-04-2029 min
No Nonsense Sales“Ideal Customer Profiles” with Hannah AjikawoIn the latest episode of No Nonsense Sales, Tom Boston and Hannah Ajikawo, EMEA business lead for Skaled Consulting and LinkedIn’s Top Voice in Sales, discuss ICPs (ideal client profiles) Hannah and Tom also explore the myth of the “perfect buyer” and why timing matters when working with prospects. Visit Salesloft.com for show notes and insights from this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-01-1115 min
The Closing Show LiveDiscovery Questions: A Deep Dive with Hannah AjikawoTo understand your prospect’s pain, you gotta ask lots of discovery questions. To provide value in the conversation, you have to ask the RIGHT discovery questions. Hannah Ajikawo from Skaled Consulting, shares which discovery questions to ask to get the answers you need (so you can close more deals). In this episode, you'll learn: What are good qualifying (and disqualifying) discovery questions Which discovery questions NEED to be answered in the first meeting What are the wrong discovery questions to ask Which discovery questions you should be asking as a BDR (and an AE) and mo...2022-11-1429 min
ON AIR: With Owen & JoshEpisode 66: Hannah Ajikawo – Practice Lead at Skaled Consulting & LinkedIn Top Voice in Sales 2021Our 66th guest is Hannah Ajikawo – LinkedIn Top Voice in Sales 2021, Practice Lead for EMEA at Skaled Consulting and Director of Global Partnerships at Sistas In Sales. Owen and Hannah discuss the sales process, with a particular focus on the discovery phase.Including:– What the discovery phase is and how it should be approached– Common mistakes sales organisations make during discovery– Where most companies are losing their way in the sales process– The downfalls of a rigid sales process– How the sales process has changed in the last 15 years– The fear of bre...2022-09-2139 min
Ready Set Sell A Roadmap for Sales Success in a Digital World with Colleen FrancisIn many ways, finding success in sales is all about your mindset. The sales professionals who are able to maintain a flexible and optimistic mindset no matter what’s happening in the market around them will already have a major advantage over the competition and a greater chance at achieving their goals. In this episode, Hannah and Tony explore some of the key elements of sales success, and what makes some companies thrive in challenging times while others fail. To inform their discussion, they sit down with the President and Founder Listen and subscribe whe...2022-08-0938 min
The Buyer Enablement PodcastEP.17 "Objective Behind The Action: Featuring Hannah AjikawoOn this 17th episode of The Buyer Enablement Podcast we meet with an extraordinary individual, Hannah Ajikawo of Skaled & Sistas In Sales. Titled "Objective Behind The Action" we dive deep into how the role of a sales professional has changed, and because of that, how the expectations of their role should too. This was a fire conversation. We will surely rub someone the wrong way on at least a couple of occasions. That being said, all opinions are coming from two people focused on the future of sales. Only history will tell if we are thinking in the right di...2022-03-0850 minReady Set SellThis is Ready Set SellReady Set Sell is a new Mindtickle podcast dedicated to helping revenue and sales professionals improve their sales outcomes through tangible advice, actionable tips and expert insights. Hosted by sales consultant and coach Hannah Ajikawo and sales leader and coach Tony Germinario of Mindtickle, each episode features exclusive interviews with sales practitioners, leaders and experts exploring themes like becoming a better sales coach, how to ramp reps faster, winning sales behaviors, how to leverage data to create more top performers and all the latest and greatest tools you should know about. Along with their guests, Hannah and Tony offer...2022-02-1501 min
Daily Sales TipsBest Sales Tips of the Year #10You're listening to the Daily Sales Tips podcast and I'm your host, Scott Ingram. Today through the end of the year we’re going to countdown the top 10 tips of 2021, but you don’t have to wait. You can get the entire list by clicking over to DailySales.Tips/BestOf2021. Now, this was a little bit tricky. As I looked at the list, no matter how we calculated, whether we looked at total downloads year to date or the downloads per tip in the first 30 days there was a strong concentration of tips from January. I then thou...2021-12-2203 minDaily Sales TipsTop 10 Early 2021 Tips - #6Our countdown of the Top 10 Tips from the first part of 2021 continues. Here's #6. 754. How To Stay In Tune With Your Prospects Buying Process – Hannah Ajikawo 2021-08-0102 min
The Talent, Sales & Scale PodcastEpisode 50 - Hannah Ajikawo - B2B Sales Process & MethodologyebsGrowth & The Talent, Sales & Scale Show with host Bryan Whittington have Hannah Ajikawo, founder of Growth Mode Ltd join us to discuss sales process.
- 4:38 - 7:35 How do you align your sales process to your buyer’s purchasing approach
- 8:50 - 10:59 difference between process & system - a “fool with a tool”
- 11:18 - 12:13 only 4 ways to grow revenue
- 12:21 - 17:21- my superpower - being human & always getting better
- 17:33 - 12:46 - 3 types of buyers & tie objectives to strategy to the market that you’re going after
- 23:38 - 27:23 why should I build...2021-03-171h 03Daily Sales TipsHow To Stay In Tune With Your Prospects Buying Process - Hannah Ajikawo"Plan the next part of the engagement better, and you increase your chances of them committing because you're now supporting their process rather than simply moving them through your own sales process." - Hannah Ajikawo in today's Tip 754 How about you? How do you stay in tune with your prospect's buying process? Join the conversation at DailySales.Tips/754 and learn more about Hannah! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm2021-02-1102 min