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Hannah Blackiston

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MumbrellacastMumbrellacastTonight I'll be eating... industry ageism and sports dealsKicking off with a bang, Uber Eats and Special Group launched the famous 'Tonight I'll be eating' brand platform into the US this week with help from sci-fi icons Mark Hamill and Sir Patrick Stewart. Hannah Blackiston and Brittney Rigby reflect on the evolution of the brand platform, from getting blasted in the comments, to international success.And, keeping up with agency land, is Thinkerbell's Thrive@55 initiative for interns over 55 years old an obvious play for PR or a valiant move to meet the industry's ageism head-on?Plus, reflective...2020-09-2443 minMumbrellacastMumbrellacastTonight I'll be eating... industry ageism and sports dealsKicking off with a bang, Uber Eats and Special Group launched the famous 'Tonight I'll be eating' brand platform into the US this week with help from sci-fi icons Mark Hamill and Sir Patrick Stewart. Hannah Blackiston and Brittney Rigby reflect on the evolution of the brand platform, from getting blasted in the comments, to international success.And, keeping up with agency land, is Thinkerbell's Thrive@55 initiative for interns over 55 years old an obvious play for PR or a valiant move to meet the industry's ageism head-on?Plus, reflective...2020-09-2443 minMumbrellacastMumbrellacastTom Tilley, Ooh and Nova's musical chairs, plus Darrell Lea takes on CadburyKicking off the week, Nova CEO Cathy O'Connor announced her upcoming move to Ooh Media, succeeding Brendon Cook, and seeing chief commercial officer Peter Charlton replace her. This game of thrones had some succession planning involved. Find out just how everything fell into place.The team debates Darrell Lea’s take on Cadbury, swapping its famous gorilla for an orangutan and a declaration about going palm oil free. Does the ad make a bold statement or is it just a copy that fell short?Facebook threatened to ban the po...2020-09-0359 minMumbrellacastMumbrellacastTom Tilley, Ooh and Nova's musical chairs, plus Darrell Lea takes on CadburyKicking off the week, Nova CEO Cathy O'Connor announced her upcoming move to Ooh Media, succeeding Brendon Cook, and seeing chief commercial officer Peter Charlton replace her. This game of thrones had some succession planning involved. Find out just how everything fell into place.The team debates Darrell Lea’s take on Cadbury, swapping its famous gorilla for an orangutan and a declaration about going palm oil free. Does the ad make a bold statement or is it just a copy that fell short?Facebook threatened to ban the po...2020-09-0359 minMumbrellacastMumbrellacastMumbrellacast: Capturing The Frontlines Of The Bushfire Crisis, Tourism Australia's $20m Domestic Push And Nine Radio's Final ChangeIn this week's Mumbrellacast, Hannah Blackiston and Brittney Rigby sat down with Sydney Morning Herald photojournalists Nick Moir and Wolter Peeters to discuss capturing the frontlines of Australia's bushfire crisis and broadcasting it to the world. Moir and Peeters shared their stories from the last few months and explained the process behind shooting inside an [...] The post Mumbrellacast: Capturing the frontlines of the bushfire crisis, Tourism Australia's $20m domestic push and Nine Radio's final change appeared first on Mumbrella.2020-01-231h 11MumbrellacastMumbrellacastMumbrellacast: Capturing The Frontlines Of The Bushfire Crisis, Tourism Australia's $20m Domestic Push And Nine Radio's Final ChangeIn this week's Mumbrellacast, Hannah Blackiston and Brittney Rigby sat down with Sydney Morning Herald photojournalists Nick Moir and Wolter Peeters to discuss capturing the frontlines of Australia's bushfire crisis and broadcasting it to the world. Moir and Peeters shared their stories from the last few months and explained the process behind shooting inside an [...] The post Mumbrellacast: Capturing the frontlines of the bushfire crisis, Tourism Australia's $20m domestic push and Nine Radio's final change appeared first on Mumbrella.2020-01-231h 11MumbrellacastMumbrellacastMumbrellacast: M&C Saatchi's Jaimes Leggett, Rolling Stone Australia Is Back And The Disney+ LaunchThis week, Mumbrella's Hannah Blackiston sat down with M&C Saatchi CEO, Jaimes Leggett, to discuss the blowback from 'Philausophy' - the line the agency developed for Tourism Australia - which he says has been taken entirely out of context. Leggett also spoke about the current standard of Australian creative compared to the world stage and [...] The post Mumbrellacast: M&C Saatchi's Jaimes Leggett, Rolling Stone Australia is back and the Disney+ launch appeared first on Mumbrella.2019-11-211h 00MumbrellacastMumbrellacastMumbrellacast: M&C Saatchi's Jaimes Leggett, Rolling Stone Australia Is Back And The Disney+ LaunchThis week, Mumbrella's Hannah Blackiston sat down with M&C Saatchi CEO, Jaimes Leggett, to discuss the blowback from 'Philausophy' - the line the agency developed for Tourism Australia - which he says has been taken entirely out of context. Leggett also spoke about the current standard of Australian creative compared to the world stage and [...] The post Mumbrellacast: M&C Saatchi's Jaimes Leggett, Rolling Stone Australia is back and the Disney+ launch appeared first on Mumbrella.2019-11-211h 00MumbrellacastMumbrellacastMumbrellacast: Foxtel Revolutionises Yet Again, The Industry Reflects On R U OK? Day, Plus Shutterstock's Lou WeissThis week, Foxtel announced three more 'revolutionary' changes, including Multi-Channel Network's rebrand to Foxtel Media, four new Fox-branded channels and shorter ad breaks. Editor Vivienne Kelly and senior media report Hannah Blackiston sit down to chat about "the world's most enthusiastic CEO", Foxtel's Patrick Delany's, presentation on how these changes will take the subscription TV [...] The post Mumbrellacast: Foxtel revolutionises yet again, the industry reflects on R U OK? Day, plus Shutterstock's Lou Weiss appeared first on Mumbrella.2019-09-1237 minMumbrellacastMumbrellacastMumbrellacast: Foxtel Revolutionises Yet Again, The Industry Reflects On R U OK? Day, Plus Shutterstock's Lou WeissThis week, Foxtel announced three more 'revolutionary' changes, including Multi-Channel Network's rebrand to Foxtel Media, four new Fox-branded channels and shorter ad breaks. Editor Vivienne Kelly and senior media report Hannah Blackiston sit down to chat about "the world's most enthusiastic CEO", Foxtel's Patrick Delany's, presentation on how these changes will take the subscription TV [...] The post Mumbrellacast: Foxtel revolutionises yet again, the industry reflects on R U OK? Day, plus Shutterstock's Lou Weiss appeared first on Mumbrella.2019-09-1237 minMumbrellacastMumbrellacastMumbrellacast: Triple J's Ben And Liam On Their Best And Worst Radio, Plus The ACCC And PwC ReportsThis week on the Mumbrellacast, Hannah Blackiston sits down with Triple J breakfast hosts Ben Harvey and Liam Stapleton to talk about their worst ever interview out at Mount Isa with a certain prolific Queensland Senator, and Breakfast on Breakfast - the best segment they have ever done. The pair also discussed their comparison to [...] The post Mumbrellacast: Triple J's Ben and Liam on their best and worst radio, plus the ACCC and PwC reports appeared first on Mumbrella.2019-08-0148 minMumbrellacastMumbrellacastMumbrellacast: Triple J's Ben And Liam On Their Best And Worst Radio, Plus The ACCC And PwC ReportsThis week on the Mumbrellacast, Hannah Blackiston sits down with Triple J breakfast hosts Ben Harvey and Liam Stapleton to talk about their worst ever interview out at Mount Isa with a certain prolific Queensland Senator, and Breakfast on Breakfast - the best segment they have ever done. The pair also discussed their comparison to [...] The post Mumbrellacast: Triple J's Ben and Liam on their best and worst radio, plus the ACCC and PwC reports appeared first on Mumbrella.2019-08-0148 minMumbrellacastMumbrellacastMumbrellacast: 2Day FM In Trouble Again, SCA Rebrands, And Pac Mags CEO Chats RedundanciesOn this week's Mumbrellacast the team talk radio after GFK's fourth ratings survey for the year was released. The embattled Sydney 2Day FM breakfast team of Ed Kavalee, Grant Denyer and Ash London dropped to a 3.1% audience share. Senior media reporter Hannah Blackiston asks editor Vivienne Kelly a loaded question: Is Grant Denyer ratings [...] The post Mumbrellacast: 2Day FM in trouble again, SCA rebrands, and Pac Mags CEO chats redundancies appeared first on Mumbrella.2019-07-1158 minMumbrellacastMumbrellacastMumbrellacast: 2Day FM In Trouble Again, SCA Rebrands, And Pac Mags CEO Chats RedundanciesOn this week's Mumbrellacast the team talk radio after GFK's fourth ratings survey for the year was released. The embattled Sydney 2Day FM breakfast team of Ed Kavalee, Grant Denyer and Ash London dropped to a 3.1% audience share. Senior media reporter Hannah Blackiston asks editor Vivienne Kelly a loaded question: Is Grant Denyer ratings [...] The post Mumbrellacast: 2Day FM in trouble again, SCA rebrands, and Pac Mags CEO chats redundancies appeared first on Mumbrella.2019-07-1158 minThought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)Thought Leaders – Real Estate Re-imagined (formerly The Elevate Podcast)Episode 68: Edward Smyth and Karen Stewart on building a team and playing to your strengths “If you don’t get it right at the start you’re going to fail – for teams that’s really important. A lot of people now see people on stage at AREC and think a high-performance team is the way forward, but you’ve got to get it right at the start.”  On paper, Edward Smyth and Karen Stewart’s partnership seems peculiar. Coming from very different backgrounds, Karen has been in real estate for 15 years on the Gold Coast whereas Ed joined the industry just two years ago after working as an investment banker in the UK, it’s hard to...2018-11-0924 min