Shows
Aha Moments with Kobi Omenaka - AMPODThe Secret to Finding the Right Growth Channels | Hannah Parvaz | Aha Moments Podcast w Kobi OmenakaHannah Parvaz, founder of digital marketing agency Aperture and a multi-award-winning marketer. Hannah shares insights from her career, including her beginnings in the Manchester music scene, her transition from music to tech with roles in various startups, and how she discovered key 'aha moments' that drove growth and success. Kobi and Hannah delve into the importance of focusing on specific business aspects, the power of data in identifying user behaviours, and Hanna's principles for working with purpose-driven companies. She also discusses her experience with effective marketing strategies such as...2025-01-2347 min
The Agents of Change Digital Marketing PodcastMastering User Acquisition Strategies with Hannah ParvazEver feel like your user acquisition strategies are more ‘spray and pray’ than scientific? You’re not alone. In this episode, I’m joined by Hannah Parvaz, a multi-award-winning marketer and founder of Aperture. Hannah has helped over 250 companies crack the code on customer acquisition, and she’s here to share her insights on everything from understanding your customers’ psychology to leveraging data for better growth outcomes. If you’re ready to stop guessing and start growing, this episode is for you. https://www.theagentsofchange.com/549 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 an...2024-08-2832 min
Growth Masterminds: mobile growth podcastHow to do your best work in growth marketingHow do you do your most impactful work as a growth marketer?
How do you avoid being busy, checking off tasks, doing “good work” … but maybe not doing the most impactful things?
In this episode of Growth Masterminds, Host John Koetsier is joined by Hannah Parvaz, an award-winning marketer and the founder of growth agency Aperture. They discuss how impactful work as a growth marketer should be a company-wide focus led by the CEO, and Hannah shares her approach to determining the most impactful tasks, breaking down growth into actionable steps using prioritization frameworks, and the importance of maintaining a seam...2024-08-2034 min
Sub Club by RevenueCatApp Optimization Through Experimentation — Hannah Parvaz, ApertureOn the podcast: How to profitably scale performance marketing, hard vs soft activation, and why you should keep an extra close eye on your marketing spend in November.Top Takeaways⬇️ To effectively scale your performance marketing, grasp your app's funnel from the top down. Start by honing in on app installs, enabling both you and the algorithms to learn. Progress down the funnel — optimizing for different app events as you go — but be prepared for corresponding budget hikes. Throughout this journey, continually test and iterate.⏲️ Test your ATT prompt timing, starting with first app launch. W...2023-10-1840 minGrowth Masterminds: mobile growth podcastYour first million users: Rocking the cold start with Hannah ParvazHow do you get your first million users?
I'm starting a new series in Growth Masterminds, and it's about getting your first million users for a new app. There are huge challenges for big apps and big brands to grow, but they’re different: they have resources, a brand, and maybe some existing users/players/customers.
Starting from zero is a different challenge.
I think there’s a lot to learn for both types of app marketers from both sets of challenges, but this series will focus on early-stage growth.
To star...2023-08-1143 min
App Marketing by App MastersMonetizing Your App's Minimum Viable ProductWelcome to our comprehensive guide for app developers seeking to maximize their trial activation rates and effectively monetize their minimum viable product (MVP)!
📱 Unlocking Trial Activation Rates 📱
One of the key challenges faced by app developers is getting users to activate the trial version of their app and experience its full capabilities. We reveal proven tactics to skyrocket your trial activation rates. From optimizing user onboarding experiences to leveraging persuasive messaging and calls-to-action, we leave no stone unturned in our quest to boost your app's conversions.
🚀 Monetizing Your Minimum Viable Product (MVP) 🚀
Once you'v...2023-07-1109 min
App Marketing by App MastersThe ULTIMATE Mobile App Sales FunnelIn this video, we'll be discussing the app marketing sales funnel and how to effectively use it to grow your app and increase revenue.
This growth strategy focuses on activating and engaging users at each stage of the funnel, from awareness to purchase. First, we'll cover how to attract potential users and build awareness of your app through targeted advertising and organic downloads.
Next, you will discover discuss strategies for converting those users into active and engaged users.
Finally, we will cover how to retain and monetize those users through tactics such as sub...2023-01-231h 29App Marketing by App MastersWhy This Method of Stimulating Subscribers Works SO WellWe show you how to increase trial activations into paying customers using paywall optimization and email marketing.
Discover the strategies and techniques you can use to optimize your paywall to convert more visitors into trial users, and how to use email marketing to nurture those trial users and turn them into paying customers.
You'll also learn some best practices for email marketing, such as segmentation, personalization, and testing, to help you get the most out of your campaigns.
If you're looking to increase your trial activations and grow your app business, be sure to...2023-01-191h 10
Subscription LeagueAperture - Tips for Creating the Right Mindset for Business Growth by Hannah ParvazIn today's technology-led world, new companies are taking off faster than ever. In 2010, the number of new business applications was 2.5 million. Fast forward 11 years to 2021, and the number jumped 116 percent to 5.4 million. But they are also failing faster. According to the latest data, 10% of new businesses don't survive the first year, and 90% of startups fail over the long run.One of the culprits, other than the bad product or lack of proper product-market fit, is that some companies expand so quickly that they outrun the process of putting in place a holistic growth strategy that's based on...2022-11-0930 min
The Mobile User Acquisition Show🍿How to talk to your customers in order to make winning ads with Hannah Parvaz, Co-Founder at Aperture 🥅Apps are used by people, not algorithms.In today’s episode of the Mobile UA Show, we’re in conversation with Hannah Parvaz, Co-Founder at Aperture, a mobile-focused growth agency. Hannah has spent a good part of her career going out into the market and getting into real conversations with app users. In this episode we talk about how it’s important to design an app’s qualitative marketing strategy based on your users experiences. Hannah gives us some great examples from her own experience of how speaking with customers can give you insights that you’ve ne...2022-10-1727 min
Apptivate: App Marketing ExplainedOptimize Your Website to Drive App Downloads - Hannah Parvaz (Uptime)Questions Hannah Answered in this Episode:What do you think makes a great app marketer?What do you mean by “actionable points” in an Uptime summary?How does the team at Uptime decide where to focus its content development and curation efforts?What’s your first step as the Head of Marketing to bring a new product to market?Was there anything you learned from the first 50-60 customers that was surprising?What’s your creative strategy and process for educating potential consumers?What role does content play for you as a marketer in acquiring new customers?What’s the opti...2022-02-1529 min
The Implement Podcast#38: Hannah Parvaz on Leading Growth to Series A | Mobile Acquisition with Facebook AdsFor this 38th episode, I had the chance to chat with Hannah Parvaz, Head of Growth at Curio - a mobile app to listen to audio stories from leading publications like The Wall Street Journal, FT, WIRED, The Economist, The Washington Post, and many more.In this episode, we talked about: Audio journalism and the Curio app Starting in B2C app marketing How to interview customers Facebook Ads: creative before targeting Facebook Ads: All you need to know about A/B testing creatives Managing Ad campaigns and the budget mix between awareness, installs, and retargeting...2021-05-1330 min
The Business of FunAd Automation & Creative Strategies in 2021 with Hannah Parvaz of Curio LabsIn this episode of Mobile Growth & Pancakes, Esther Shatz is in conversation with Hannah Parvaz, the Head of Growth at Curio Labs. They discuss Hannah's role at Curio, ad automation, and how to develop a creative strategy in 2021.Learn more about Hannah:Hannah on LinkedInEpisode Resources:Hannah's WebsiteCurio LinkedInCurio WebsiteStoremaven WebsiteStoremaven WebinarIf you enjoyed this episode, then please either:Subscribe, rate, and review on Apple PodcastsFollow on SpotifyThe Business of Fun is hand crafted by our friends over...2021-03-1835 min
Business of Apps Podcast#45: Paid Social Campaigns with Hannah Parvaz, Head of Growth at CurioPaid social campaigns are what our today's guest app marketer Hannah Parvaz is well known and praised for. Over the years, she was multiple time in charge of an app growth from a pre-launch to millions of users.
App marketers need to connect app with users to grow and sustain a successful app business. First comes search, followed by paid acquisition and social campaigns to drive installs for apps.
Today Hannah Parvaz is Head of Growth at Curio, an audio platform featuring a curated library of expertly narrated journalism.
Today’s Topics Include:
✔️ Audio v...2020-11-1623 min