Shows
OnBase: Smashing Sales and Marketing MisalignmentsEp. 521 | Benefits Decoded: Making Healthcare Choices Clear & ConfidentIn this episode of OnBase, host Chris Moody welcomes Nicole Warshauer for an enlightening conversation on health benefits, empathy-driven branding, and building consumer trust through education. Nicole walks us through her non-linear career journey and how her passion for community and storytelling has shaped her role at HealthEquity. She shares practical strategies for educating diverse healthcare consumers, discusses the emotional complexities of health benefits, and explores the skills marketers need to build brands around “unsexy” topics.Nicole also explores HealthEquity’s innovative tools, such as Engage360 and HSAnswers, which use AI and multi-channel strategies to deliver personalized, access...2025-04-0327 min
Email SwipesHow sharing “bad” numbers built email subscriber trust – and increased signups (with Hannah Shamji) | Digit disclosureWhat happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever.Timestamps:(4:30) How Hannah’s research brain – and TikTok culture – led to this email(12:51) The balancing-act-slash-experiment that is Hannah’s email list(14:37) How to set objectives in research so you don’t color the data(18:09) The measure Hannah used for this email, in absence of...2024-03-2729 min
The Thought FollowerThese 3 letters are hurting your customer insights - with consumer psychologist Hannah Shamji"People don't open up because of who you are, they open up because of how you are."
Consumer Psychologist Hannah Shamji has run over 1,000 interviews. She shares her best tips for having real conversations.
Plus we discuss a special collaboration & we need your help.
Found the hidden Easter egg inside the show?
Keen to get involved? Reach me at hello@joemckay.info 2024-01-0939 min
Reel Talk: The Customer Insights Show68: The importance of communicating results - a chat with Hannah ShamjiIn this episode of "Reel Talk: The Customer Insights Show," Jennifer Mancusi and Hannah Shamji, a customer research consultant, talk about communicating results.
Why that can be hard, but why it's necessary to communicate. As Hannah has said: "Crazy how useless all that customer research is if it's not in the hands of the people making decisions." Let's find out how we can get it into their hands. Join us for this episode.
Connect with Hannah here: https://www.linkedin.com/in/hannahshamji/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Ree...2022-03-3143 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. Web Copy for SaaS with Ekaterina HowardToday we have another episode of Better Done Than Perfect. Listen in as we talk with Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesekaterinahoward.com — Ekaterina’s consulting websiteFinding the Right Message — a book by Jennifer HaviceThe Mom Test — a book by Rob FitzpatrickHannah Shamji’s YouTube channel — customer sur...2022-02-1228 min
Better Done Than PerfectWeb Copy for SaaS with Ekaterina HowardIs copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.Visit our website for the detailed episode recap with key learnings.ekaterinahoward.com — Ekaterina’s consulting websiteFinding the Right Message — a book by Jennifer HaviceThe Mom Test — a book by Rob FitzpatrickHannah Shamji’s YouTube channel — customer survey teardownsCoda — a great example of homepage copyH...2022-02-1228 min
Let's talk, peopleEp #13: Why you haven't started yetThis episode is about making and breaking plans - both in business and in our creative and personal lives. It's about why we say we want to do a thing (like start a business, take a dancing class, start a podcast or a youtube, start eating right, working out, sleeping earlier) but then we don't do it, and what to do about that. 2021-01-1028 minLet's talk, peopleEp #12: Preparing to dieIt's a weird thing to say but in a way, I've spent most of my life with blinkers on.... steadily, steadfastly preparing to die. I am only just starting to learn how to live, really. Or to indulge in life. This episode is me poking at that idea and unraveling it out loud. 2020-06-2319 minLet's talk, peopleEp #11: How to startOn navigating beginnings. And how loooong they are. And how most of the time you're driving blind. But more than that, beginnings are this unspoken renegotiation of your relationship to the thing you're beginning.2020-06-1610 min
Awkward Silences#44 - Being Data-Driven vs. Data-Informed with Hannah Shamji, Consumer PsychologistThere's a lot of data out there. Keeping track of Google Analytics, NPS scores, site metrics, usability test results, industry data, and everything else can be downright overwhelming. Which is why Hannah Shamji, Head of Research at Copyhackers, likes to say she's doing data-informed work, not data-driven work.For Hannah, her team, and her clients, working with tons of data can be overwhelming. Since you can usually find at least one graph to support a research point, it's important to put data in context. Hannah outlined how she gets in the zone with large amounts of data...2020-06-1231 minLet's talk, peopleEp #10: How to be ok when you're notBeing in the middle of something hard is, well, hard. And right now, we've been thrown into a lot of hard things, especially with this insane pandemic. There is tons of uncertainty and anxiety and panic and cognitive dissonance about. But amidst all of it, here's a tiny sliver of a somewhat bright side: Being forced into a hard situation forces us to learn how to be okay there - even if we start out as not.2020-06-0909 minLet's talk, peopleEp #9: How to master your emotionsWhen emotions are high it's normal to feel like you're spiralling out of control and at the mercy of your feelings. But it doesn't have to be that way. It is possible to master your emotions and regain control - but the path there goes against our ego and isn't what our logical mind would have us believe.2020-06-0314 minLet's talk, peopleEp #8: How to be fearlessIt's brave to be afraid. Don't you know?2020-05-2608 minLet's talk, peopleEp #7: Ever feel like you don't belong?I don't really know where I'm from. I was born in London, England. Grew up in Ontario, Canada. My parents and grandparents are from East Africa. But if I never told you, you'd never know--because I don't look or sound like any of the above.2020-05-2209 minLet's talk, peopleEp #6: My favourite definition of loveThis episode is about the time I broke up with my now-husband. And how that single break up conversation pointed me to a box I had very carefully and meticulously and unintentionally made for myself---a definition of love that I was suffocating inside of.2020-05-1912 minLet's talk, peopleEp #5: Mastering your creative processWhat is your creative process? Do you know? Sometimes I am so head down in the muck of mine that I forget I'm in one. And that it will end. But also it starts up again on auto-repeat if I'm not careful....2020-05-1512 minLet's talk, peopleEp #4: I use safe wordsNo, I'm not talking about the kind of safe words Anastasia Steele used in Fifty Shades of Grey. The safe words I'm talking about are subtle. We use them all the time, every day, mostly unconsciously. 2020-05-1212 minLet's talk, peopleEp #3: Why I changed my accentSome people speak two languages. I speak in two accents. ((And I've spent most of my life hiding one from the other.))2020-05-0510 minLet's talk, peopleEp #2: On unwritten social rules and fitting inThis episode I talk about rules. Invisible rules. The kind that make us give (unwarranted) side eye to "that guy over there" who is chewing way too loud, or that bully us into laughing at a joke we definitely do not think is funny but everyone else is laughing, so. 2020-04-2812 minLet's talk, peopleEp #1: The one about #StayHome#StayHome is hard. Not just because I thought I had Corona and freaked out. But also because staying home means no distractions. No escape, really. It's down to me and the mini horror series in my head I call my thoughts. 2020-04-2113 minLet's talk, peopleIntroducing 'Let's talk, people'Introducing Let's talk, people with Hannah Shamji2020-04-1202 min
The Copywriter Club PodcastTCC Podcast #154: How to improve the research process with Hannah ShamjiCopywriter and expert researcher, Hannah Shamji, joins us in the ultra-plush Copywriter Club studio for our 154th episode. Hannah has been making a name for her self doing research for Copyhackers Agency and we wanted to learn more about how she does it. We asked Hannah about:
• how she went from boring public policy to copywriter and research specialist
• The catalyst for making her career change
• how her previous experience helped her make the jump more quickly
• the first steps she took as a new copywriter (and started looking for clients)
• what it feels like to find clients when you don’t know every...2019-09-2450 min
Book Marketing MentorsBM180: How to Make Sure You Get the Best Customer InterviewsWant to make sure you get the best customer interviews? Listen as copywriting expert. expert, Hannah Shamji, shares her insider to getting rich, meaningful voice-of-customer data from every customer interview you run. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************BOOK MARKETING SUMMER CAMP You wrote the book. Now it’s time to market it like you mean it. This isn’t about doing everything. It’s about doing the right things—with clarity, confidence, and a plan that actually works for YOU. Join u...2019-06-2637 min
Book Marketing MentorsBM180: How to Make Sure You Get the Best Customer InterviewsWant to make sure you get the best customer interviews? Listen as copywriting expert. expert, Hannah Shamji, shares her insider to getting rich, meaningful voice-of-customer data from every customer interview you run.2019-06-2637 min
Notes in the MarginAsking The Right Questions with Hannah ShamjiVicky makes a new friend! In this episode, Vicky sidelines Joe in favour of expert brain-burrower Hannah Shamji. Hannah is a copywriter/counsellor who teaches business owners how to interview their clients. Why is this important? Tune in and find out! You'll also discover what not to ask, how to ask tough questions without pissing people off, and how to get an unbiased interview. Key Takeaways: [1:05] Who is Hannah and what does she do for her clients? [3:15] Hannah started out as a counsellor first. Now, she’s a counsellor/copywriter! ...2019-04-1231 min
The Sales EvangelistHannah Shamji | How To Do High Quality Customer Interviews | 1026Sellers must understand what drives their customers and their core needs in order to help them be more effective, and conducting high-quality customer interviews is an important piece in that process. Hannah Shamji is a conversion copywriter who has a degree in Psychology and training in counseling. She likes to merge her understanding of human behavior through customer research with producing an effective customer interview. It brings about accurate feedback and insight and provides a valuable asset to your business. CHALLENGES OF CUSTOMER INTERVIEWS Focus groups are a popular way of conducting interviews, but Hanna...2019-02-0800 min
The Sales EvangelistTSE 1026: How To Do High-Quality Customer InterviewsSellers must understand what drives their customers and their core needs in order to help them be more effective, and conducting high-quality customer interviews is an important piece in that process. Hannah Shamji is a conversion copywriter who has a degree in Psychology and training in counseling. She likes to merge her understanding of human […]
The post TSE 1026: How To Do High-Quality Customer Interviews appeared first on The Sales Evangelist.2019-02-0833 min