Shows
Elevate Your BrandHealthy Business, Healthier Gums ft. Hans Kaspersetz of Oralucent | EYBHans Kaspersetz is the CEO of Oralucent, a groundbreaking oral care company pioneering the use of red and blue light therapy to improve gum health, whiten teeth, and support systemic wellness. A seasoned entrepreneur with multiple successful exits, Hans has spent more than 20 years at the intersection of health technology, consumer wellness, and marketing innovation. Outside the boardroom, Hans is an avid cave explorer and ultramarathon runner, channeling the same curiosity and endurance that drive his business ventures. Having endured his own oral health and health challenges, Hans is passionate about the science of oral light therapy, how it...
2025-09-3029 min
Healthcare SuccessHow Oralucent Leveraged Insights from Google Ads to Refine Its Positioning and Disrupt the Dental Health MarketHow Oralucent Leveraged Insights from Google Ads to Refine Its Positioning and Disrupt the Dental Health Market
With Hans Kaspersetz, CEO of Oralucent
How can reimagining oral care and patient engagement disrupt a market?
In this episode, I sit down with Hans Kaspersetz, CEO of Oralucent, to explore how his company is redefining a common consumer product—the toothbrush—into a wellness-driven, data-backed health device.
But this conversation isn’t just about oral care. It centers on what happens when product innovation, customer insights, and disciplined digital marketing converge to challenge the status quo.
2025-07-2244 min
Winning at Business and LifeWinning at Business and Life with Hans KaspersetzDid you know paper boys can create top 100 marketing agencies?6 questions. 7 minutes. Pure insights. Episode 169: Paper boys can create top 100 marketing agencies if they believe in themselves. Wise words from Hans Kaspersetz, President & Chief Strategist of Arteric.
2020-10-1806 min
The Curtis & Coulter PodcastHans Kaspersetz: The big pivot in healthcare marketing post COVID-19This week’s guest is President of leading digital healthcare agency Arteric, Mr Hans Kaspersetz. Hans talks about how healthcare companies will change the way they engage their customers post COVID-19, how he and his team adapts to working remotely and the tools they use to stay connected. He also gives advice on the future of healthcare marketing as we traverse the new normal. www.curtiscoulter.com/podcast
2020-05-3115 min
Life Science Marketing RadioHow to Create Authoritative Content That Matches Audience IntentHans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your audience needs.
2020-05-1900 min
cc: Life Science PodcastHow to Create Authoritative Content That Matches Audience IntentHans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your audience needs. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
2020-05-1900 minLife Science Marketing RadioHow to Create Authoritative Content That Matches Audience IntentHans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your audience needs. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com
2020-05-1900 min
The MM+M PodcastMarketers@Home Ep 1: Natalie McDonald, Create NYC, Hans Kaspersetz, Arteric, Mike Myers, CrowdPharmFirst in a series of podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19, a panel of agency execs delivers a plethora of insights for keeping culture intact during this time of great challenge and uncertainty.
2020-04-0739 min
The MM+M PodcastMarketers@Home Ep 1: Natalie McDonald, Create NYC, Hans Kaspersetz, Arteric, Mike Myers, CrowdPharmFirst in a series of podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19, a panel of agency execs delivers a plethora of insights for keeping culture intact during this time of great challenge and uncertainty.
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2020-04-0739 min