Shows
Rethink Real EstateWhat 800,000 Facebook Views in 2025 Taught Us About Real Estate MarketingIn this year-end marketing deep dive, Chris Cochran, Director of Marketing for Harcourts Auctions, takes over the show to break down the real numbers behind what actually worked in 2025. From YouTube performance shifts to Facebook’s new advertising algorithm, Chris unpacks the platforms, trends, and behaviors shaping how real estate professionals should be thinking about attention in 2026.He reveals how long-form content quietly overtook reels, why podcast audio streams dipped while YouTube surged, and the surprising reason Facebook delivered nearly 8x more impressions than Instagram despite having fewer followers. Whether you're growing a personal brand, building a listing funnel, or...
2025-12-0521 minRethink Real EstateStop Using Sold Comps: The Spreadsheet That Sells Listings FasterBen Brady welcomes back a true fan favorite — Shannon Mesritz, Broker with McClung Realty Group and longtime member of the Harcourts family. Shannon was one of the very first guests ever on this podcast (years before it became what it is today), back when he was running auctions in San Francisco at the height of COVID. But Shannon’s history with Harcourts goes far deeper than that. He began his real estate career with Harcourts in Australia over a decade ago, helped launch the auction platform in Oregon, returned home briefly, then came back to the U.S. to buil...
2025-11-2437 minRethink Real EstateAI Predictions for 2026: Why Even Real Estate Tech Experts Are Getting NervousBen Brady, CEO of Harcourts Auctions, is joined by long-time friend and returning guest Tony “Tech Tony” Self, Broker/Owner of Harcourts Hunter Mason Realty — to dissect the rapid rise of AI in 2025, where it’s heading, and what’s starting to make even the tech optimists a little uneasy.Tony, known for being an early adopter of everything from automation to video avatars, opens up about the first time AI has truly spooked him. The two dive deep into the realities of AI displacement, the threat to white-collar jobs, and what “Artificial General Intelligence (AGI)” might mean for industries lik...
2025-11-1729 minRethink Real EstateReal Estate the Right Way: Delivering Genuine Service and Building a Personal Branding That LastsIn this heartwarming and insightful episode of Rethink Real Estate, host Ben Brady, CEO of Harcourts Auctions, sits down with Kara Welliver, Realtor at Harcourts Prime Properties and one of the company’s original standouts. With over 23 years in the business, Kara has built a career that proves relationships—not transactions—create lasting success.From her early days climbing the corporate ladder at Nordstrom to becoming one of the most connected agents in Orange County, Kara’s story is a masterclass in authenticity, consistency, and the power of showing up. She opens up about her journey from retail to real est...
2025-10-2734 minRethink Real EstateZillow, Compass, and the AI Race: How Real Estate’s Biggest Players Are Reshaping the IndustryIn this forward-looking episode of Rethink Real Estate, host Ben Brady, CEO of Harcourts Auctions, sits down once again with Tony Self, Broker Associate at Harcourts Hunter Mason Realty, to unpack one of the most disruptive moments in modern real estate. From the proposed Compass–Anywhere merger to Zillow’s partnership with OpenAI, Ben and Tony dive into how consolidation, regulation, and artificial intelligence are rewriting the industry’s playbook.They examine the potential consequences if Compass gains control of nearly two-thirds of U.S. real estate transactions, the growing backlash from agents and franchise brands, and what this could...
2025-10-1728 minRethink Real EstateGoogle Just Dropped a Game-Changing AI Update for Real Estate AgentsIn this forward-thinking episode of Rethink Real Estate, host Ben Brady, CEO of Harcourts Auctions, is joined by Chris Cochran, Director of Marketing at Harcourts Auctions, to unpack Google Gemini’s latest AI release — the bizarrely named yet incredibly powerful “Nano Banana” update — and why it’s a game-changer for real estate marketing and content creation.From creating hyper-realistic agent headshots to instantly restaging homes, Nano Banana brings Photoshop-level image control to anyone who can type a simple prompt. Chris breaks down how agents can leverage Gemini’s new likeness recognition and inpainting tools to produce professional-grade flyers, team photos, and li...
2025-10-1017 minRethink Real EstateCompass x Anywhere Merger Explained: What It Means for Agents and the IndustryIn this unfiltered solo episode of Rethink Real Estate, host Ben Brady, CEO of Harcourts Auctions, breaks down one of the biggest industry shakeups in recent history: Compass’s acquisition of Anywhere Real Estate. With two giants now attempting to merge — both operating under massive debt and increasing scrutiny — Ben takes a deep dive into what this means for agents, franchise owners, and the future of brokerage models.Ben unpacks the complexities of the deal, questioning whether regulators will even allow it to pass given the DOJ’s ongoing antitrust lens over real estate commissions and collusion. Beyond the headline...
2025-10-0614 minRethink Real EstateInventory Surge Ahead? What the Upcoming $90 Trillion Wealth Transfer Means for Real EstateIn this solo episode of Rethink Real Estate, host Ben Brady, CEO of Harcourts Auctions, unpacks one of the most important shifts facing our industry today: the largest generational wealth transfer in history. Over the next 10–20 years, an estimated $84–90 trillion will pass from baby boomers to Gen X, millennials, and Gen Z—with more than half of it tied directly to real estate assets.Ben explores what this shift means for agents, homeowners, and investors. From the downsizing and liquidation of inherited homes to the remodeling and repositioning of outdated properties, he breaks down both the risks and opportunities this t...
2025-09-2911 minRethink Real EstateHiring Your First Assistant in Real Estate? Listen to this First!In this episode of Rethink Real Estate, host Ben Brady sits down once again with powerhouse agent Rachael Ashley of Harcourts Prime Properties to tackle a critical (and often overlooked) step in growing a real estate business: hiring your first assistant.Rachael shares her unfiltered experience—from the false start with her first hire to finally finding the right fit—and why the real motivation for bringing on help wasn’t just about doing less, but about creating more capacity to do the right things.You’ll hear how she documented her processes, delegated non–income producing tasks, and empowered...
2025-09-2622 minRethink Real EstateThe 3 P's That Are Destroying Real Estate MarketingIn this brutally honest episode of Rethink Real Estate, host Ben Brady is joined by Harcourts Auctions’ Director of Marketing, Chris Cochran, to dismantle the tired marketing routines used by most real estate agents—and what to do instead. They dive deep into the infamous “3 P’s” of real estate: Put it on the MLS, Put up a sign, and Pray—and why this outdated approach is no longer enough in a competitive, digital-first market.Ben and Chris explore how most agents misuse the word "marketing," and reveal a far more accurate framework: preparation, promotion, and pricing. With inventory rising and d...
2025-09-1915 minRethink Real EstateWhat to Post as a Realtor: Content, Consistency & Creating a Client-First Strategy on Social MediaIn this episode of Rethink Real Estate, host Ben Brady sits down with Brenna Van Hoogenstyn, Co-Owner and Realtor at Harcourts Blue Water, to dive deep into the real story behind building a social media strategy in real estate that actually converts.Alongside her business partner and mom, Cathy Clark, Brenna has turned Harcourts Blue Water into one of the most engaging, consistent, and authentic voices in Newport Beach real estate. But it wasn’t always that way. From the early “ego-driven” posts to now producing value-first content that earns trust before the first phone call, Brenna takes us throug...
2025-09-1256 minRethink Real EstateThe Expired Listing Blueprint: Daily Routine, Scripts & Ways to Use Auction to Win ListingsIn this episode of Rethink Real Estate, host Ben Brady sits down with top-producing agent Rachael Ashley of Harcourts Prime Properties to unpack how she’s evolved her business over nine years—and why she’s doubling down on expired listings and non-distressed auctions in today’s market.Rachael shares how she built early momentum calling expired listings, then shifted focus to circle prospecting and database building to create a strong referral-based business. But as the market shifted, she returned to expired outreach with renewed focus—using the auction platform as a key point of difference. That pivot led to 27 deal...
2025-09-0529 minRethink Real EstateRocket Mortgage Buys Redfin: What It Means for Real Estate Agents | Rethink Real Estate S4E62In this timely episode of Rethink Real Estate, host Ben Brady is joined by Mr. Tech himself—Tony Self, Broker Associate at Harcourts Hunter Mason Realty—to unpack the seismic shifts happening across real estate portals. With Rocket Mortgage acquiring Redfin, Zillow clashing with Compass, and Homes.com pouring billions into growth, the battle for consumer attention (and agent relevance) has never been louder.Tony brings a unique lens from his corporate background, having previously consulted for CoStar and other major players who once explored replacing real estate agents with technology. He shares why those efforts ultimately failed, how toda...
2025-08-1822 minRethink Real EstateReal Estate Marketing 101: Price, Product, Place, Promotion Explained | Rethink Real Estate S4E61In this candid episode of Rethink Real Estate, host Ben Brady welcomes back Chris Cochran, Director of Marketing at Harcourts Auctions, to tackle one of the most overused—and misunderstood—words in the real estate industry: marketing. With a formal marketing degree and years of experience, Chris breaks down the Four P’s of Marketing (Product, Price, Place, Promotion) and why most agents only focus on one—and often get it wrong.Ben and Chris dissect how agents misuse “marketing” as a catch-all term with clients, the dangerous assumptions that come from hiding behind it, and why understanding the Four P’s is...
2025-08-1524 minRethink Real EstateWe Reviewed 120,000 Listings — Here’s What Real Estate Agents Need to Know | Rethink Real Estate S4E57In this special solo episode of Rethink Real Estate, Ben Brady unpacks the seismic shifts he’s seen across North America’s real estate landscape in July. After reviewing over 120,000 listings last quarter, Ben reflects on a key turning point: a major sentiment shift among agents and sellers, signaling a broader acceptance of the market for what it is—not what people wish it was.From Florida to Boulder to Menlo Park, Ben shares hard-hitting case studies that highlight both the wins and the honest reality of today’s seller expectations. He breaks down how agents are getting clarity (not just...
2025-08-0112 minRethink Real EstateCanva, ChatGPT & Hootsuite: Using AI Tools to Automate Your Real Estate Marketing | Rethink Real Estate S4E53Mr. Tony Self is back on "Rethink Real Estate," diving into the transition from costly traditional marketing services to an automated AI-driven marketing process. Tony shares how he and Courtney cut expensive monthly fees by building their own customized system using AI tools and smart plug-ins — helping agents create efficient, scalable social media and marketing workflows. From replicating the basics of popular platforms like Fusion to using Hootsuite and Canva combined with ChatGPT prompts, Tony breaks down practical steps to automate listing posts, social content, and email campaigns without losing the “human in the middle” touch.Ben and Tony discus...
2025-07-1823 minRethink Real EstateWill the Real Estate Market Crash or Recover? Predicting Where the Real Estate Market Is Headed | Rethink Real Estate S4E51In this solo episode of Rethink Real Estate, Ben Brady, CEO of Harcourts Auctions, delivers his bold, no-nonsense forecast for the rest of 2025. With questions flooding in from agents, sellers, and investors alike—Ben breaks down exactly where he believes the market is heading… and what agents should brace themselves for. Spoiler: it’s not a soft landing.Ben doesn’t hold back as he explains why high-interest rates aren’t the only issue, how buyer psychology is shifting, and why “perfect or nothing” seems to be the new standard for purchases. He also shares an eye-opening case study of a fix-and-f...
2025-07-1111 minRethink Real Estate86 Auctions, 1 Big Question: Who Wins This Real Estate Market Standoff? | Rethink Real Estate S4E49Ben Brady, CEO of Harcourts Auctions, breaks down exactly what's happening across the U.S. real estate market—and why agents need to wake up to the data. From high-stakes standoffs between buyers and sellers to massive price reductions in luxury markets, Ben pulls no punches in this brutally honest June 2025 wrap-up.Get an inside look at which markets are resilient (hello, Pacific Northwest), which ones are stalling out (Miami condos, we’re looking at you), and why even a perfect auction campaign isn’t always enough when sellers are clinging to yesterday’s prices. Ben also reveals which states a...
2025-06-3014 minRethink Real EstateBoost Your Real Estate Listings with AI-Powered Videos, Staging & Market Reports | Rethink Real Estate S4E46In this cutting-edge episode of Rethink Real Estate, Ben Brady reconnects with Tony Self, Broker Associate at Harcourts Hunter Mason Realty, to dive deep into the latest AI and PropTech breakthroughs transforming the real estate industry. From Google's new AI video generation tool Gemini to ChatGPT’s game-changing capabilities for market report analysis and virtual staging, Tony breaks down the tech that every agent needs to understand — and leverage — to stay ahead of the competition.Discover how AI-powered tools can help you quickly analyze massive data sets, summarize complex feasibility studies, and even create faceless video content to boost your l...
2025-06-2026 minRethink Real EstateFrom Fasting to Forecasting: AI as Your Personal Real Estate Business & Life Coach | Rethink Real Estate S4E35In this eye-opening episode of Rethink Real Estate, host Ben Brady is joined by Harcourts Hunter Mason’s Tony Self — affectionately known as “Tech Tony” — to explore how AI, specifically ChatGPT folders, can become your personal real estate coach. After using AI to analyze his health metrics, Tony realized the same logic could be applied to business planning and coaching in real estate.Ben and Tony dig into how real estate professionals can treat AI not just as a tool but as an employee — uploading sales history, goals, and market data to receive tailored coaching and accountability. This episode challenges t...
2025-05-1219 minRethink Real EstateThe Real Estate Prospecting Hack That’s Blowing Up Our Inbox (In a Good Way) | Rethink Real Estate S4E34In this tactical episode of Rethink Real Estate, host Ben Brady reunites with Harcourts Auctions' Director of Marketing, Chris Cochran, to break down a surprisingly effective shift in outreach strategy—leading with a text message before sending an email. Learn why this simple reversal is getting agents up to 20% more engagement and how to apply it directly in your real estate marketing.Chris shares recent campaign data where text-first messaging sparked conversations that emails alone couldn’t. They also explore how this strategy applies beyond auction marketing, from farming your neighborhood to promoting newly sold listings. Whether you're building a pi...
2025-05-0914 minRethink Real EstateApril 2025 Housing Market Update: What April Taught Us About Buyer Urgency with Inventory Rises | Rethink Real Estate S4E31Ben Brady breaks down the latest auction results and market shifts across the U.S. Discover how Harcourts Auctions navigated an evolving landscape in April, with standout wins like a $16M pre-auction sale in Rancho Mirage and a $6.7M record-breaking result in Fort Lauderdale — both in some of the toughest markets right now.Ben covers key insights into inventory trends, buyer behavior under $2M versus luxury price points, and why auction is proving to be a critical strategy for real estate agents battling high days on market. Learn why traditional price reductions often aren’t enough — and how the auctio...
2025-04-2808 minRethink Real EstateWhy Most Real Estate Agents Fail at Follow-Up (And How to Fix It) | Rethink Real Estate S4E29In this episode of Rethink Real Estate, host Ben Brady breaks down one of the most important (and ignored) tools in real estate: follow-up. Whether you're dealing with buyers, agents, or just general inquiries, your ability to follow up with intent can make or break your results — especially when working in a time-sensitive auction environment.Ben walks you through the actual follow-up system used by the Harcourts Auctions team, covering everything from initial inquiry to auction day. You’ll hear how to collect and organize buyer data, automate outreach via text and email, and trigger follow-ups that push people to t...
2025-04-2112 minRethink Real EstateCan ChatGPT Really Price Your Listings Accurately? We Tested It. | Rethink Real Estate S4E27Ben Brady is joined once again by resident tech expert Tony Self to explore how artificial intelligence is revolutionizing how agents forecast future sellers and price properties with data-backed precision. Together, they break down the growing role of predictive analytics in real estate—from identifying the most likely sellers in your database to creating more accurate valuations using multiple sources of market data.Tony shares his current work using platforms like ChatGPT, DeepResearch, and CoStar to build valuation models and investment insights, especially for multifamily properties. He also unveils his experimentation with AI agents capable of completing real tasks in...
2025-04-1430 minRethink Real EstateThe Realtor Text Message Strategy That Got Us a Listing in 25 Messages | Rethink Real Estate S4E26Ben Brady is joined by Harcourts Auctions’ Director of Marketing, Chris Cochran, to break down the art of text message prospecting in today’s noisy digital landscape. With spam filters tightening and consumer skepticism rising, how can agents make SMS outreach both effective and authentic?Ben and Chris dive into their firsthand experiences building successful text strategies that have led to real listings, real conversations, and real conversions. From choosing the right platform and area codes, to writing messages that feel human, they share the tactics that have produced up to a 30% response rate—without ever dropping a link. Learn...
2025-04-1128 minRethink Real EstateMarch Madness at Harcourts Auctions: How We Captured the Real Estate Market in March | Rethink Real Estate S4E23Ben Brady delves into the intricacies of auction dynamics within the real estate industry, drawing from March's comprehensive performance data at Harcourts Auctions. Explore the sophisticated strategies that led to notable engagement rates in agent and seller appointments and understand how market adjustments are shaping the future of real estate auctions.Ben shares detailed insights from his personal experience and the collective metrics from his team, emphasizing the pivotal role of white label services. The discussion encompasses the process from agent outreach to final seller presentations, offering a transparent look at the successes and the challenges faced.The episode...
2025-03-3111 minRethink Real EstateThe Impact of Global AI Competition on Real Estate: Expert Insights with Tech Tony Self | Rethink Real Estate S4E18Ben Brady is joined by Tony "Tech Tony" Self from Harcourts Hunter Mason Realty to explore the dynamic impact of artificial intelligence on the real estate sector. The duo dives into the latest AI innovations that are set to transform how real estate professionals operate and engage with clients. Discover the potential of AI to automate routine tasks, enhance property searches, and optimize client interactions.Tony shares his expert insights on the rapid advancements in AI technology, emphasizing the competitive landscape that includes major players from around the globe. The conversation also covers practical applications of AI in real...
2025-03-1428 minRethink Real EstateWhat's Happening in Real Estate? February Market Trends Explained | Rethink Real Estate S4E14Ben Brady provides a thorough analysis of the February real estate market across various U.S. regions. Dive into the performance nuances of Harcourts Auctions, from unexpected auction successes to the challenges of traditional sales in diverse locales. Explore the differences in market dynamics from Southern California's record-breaking sales to the stalling markets of Southern Florida and Denver.Ben shares his firsthand observations and strategic adjustments made in response to fluctuating interest levels and pricing challenges. The discussion covers a spectrum of properties, from luxury homes to budget condos, reflecting on how each segment responds differently to current market...
2025-02-2809 minRethink Real EstateAI Innovation in Real Estate: Is DeepSeek the New Best Industry Tool? | Rethink Real Estate S4E10In this insightful episode of 'Rethink Real Estate,' host Ben Brady is joined by tech expert Tony Self from Harcourts Hunter Mason Realty, to explore the revolutionary impact of AI on real estate. They dive deep into the emergence of Deep Seek, a Chinese AI development that's shaking up the tech world by making large language models more cost-effective. This episode unpacks how such innovations could influence real estate marketing and investment.Tony shares his expertise on how agents can leverage AI tools to enhance their marketing efforts without needing to be on camera or even record their...
2025-02-1419 minRethink Real EstateAvoid Spam Filters: Tips for Adding Email Marketing to Your Real Estate Business | Rethink Real Estate S4E9In this informative episode of 'Rethink Real Estate,' host Ben Brady is joined by Chris Cochran, the Director of Marketing for Harcourts Auctions, to explore the intricate aspects of email marketing strategies in real estate. They delve into the challenges and solutions for preventing emails from being flagged, ensuring emails reach their intended recipients effectively. Chris offers deep insights into the technicalities of email systems, such as DKIM settings and the importance of warming up email domains to maintain a healthy sender reputation.The conversation covers practical tips for real estate professionals on how to manage large databases...
2025-02-1028 minRethink Real EstatePost-Wildfire LA: Real Estate Recovery Tactics and Efforts Post-Wildfires | Rethink Real Estate S4E7In this compelling episode of 'Rethink Real Estate,' host Ben Brady is joined by Deanna D'Egidio from Harcourts Los Angeles to discuss the resilience and recovery of LA's real estate market following recent devastating wildfires. Delve into the challenges and strategies that shape the recovery efforts, from navigating complex insurance landscapes to the impacts on property values and community infrastructure.
Deanna brings her firsthand experience to the table, sharing insights on the legislative efforts aimed at facilitating recovery and the practical aspects of rebuilding safer, more sustainable homes. The discussion also covers the emotional and financial turmoil faced...
2025-02-0351 minRethink Real EstateUnlocking AI Tools for Your Real Estate Business in 2025 | Rethink Real Estate S4E6Dive into the world of artificial intelligence with host Ben Brady and tech maven Tony Self in this dynamic episode of 'Rethink Real Estate.' Discover how AI is transforming real estate through automation in marketing, content creation, and client interaction. Tony, from Harcourts Hunter Mason Realty, shares invaluable insights on leveraging AI to enhance efficiency and effectiveness in real estate practices.
Learn how agents can utilize AI tools to generate engaging content without appearing on camera, employ intelligent voice agents for communication, and ensure their marketing materials speak in their unique voice. The discussion also covers the strategic...
2025-01-3126 minRethink Real EstateInsurance Claims & Recovery After LA Fires: Expert Tips on Dealing with Property Loss and Insurance | Rethink Real Estate S4E2In this urgent and timely episode of 'Rethink Real Estate,' host Ben Brady welcomes back Andy Gurczak, CEO of All City Adjusting, to dive deep into the complexities of managing insurance claims in the aftermath of the recent LA fires. This discussion is particularly crucial for anyone struggling with insurance adjustments and claims processes in disaster-affected areas. Andy, a seasoned insurance adjuster, shares vital insights into the current state of the insurance industry, offers advice for homeowners dealing with total loss or extensive property damage, and explains how to navigate the challenging landscape of insurance claims to ensure...
2025-01-1726 minRethink Real EstateAI Innovations in Real Estate: Tech Tony's Top Practical AI Tips and Tools | Rethink Real Estate S3 Ep. #99Joined by Tony Self, known as Tech Tony, a pivotal figure at Harcourts Hunter Mason Realty Group. This session kicks off a series exploring the intersection of real estate and cutting-edge technology. Tony, with his extensive background in both sectors, shares invaluable insights into how agents can leverage artificial intelligence to enhance their business practices.
The discussion delves into practical applications of AI in real estate, focusing on tools that streamline CRM processes, improve lead generation, and offer predictive market analytics. Tony and Ben also examine the future potential of AI in transforming how real estate professionals engage with...
2024-12-1328 minRethink Real EstateHarcourts Auctions vs. Other Auction Companies: Not Every Real Estate Auction Model is the Same | Rethink Real Estate S3 Ep. #96In-depth look at how Harcourts Auctions differentiates itself from other auction companies. Discover the unique aspects of Harcourts' non-distressed auction model that have revolutionized the auction process across various international real estate markets. Ben explains the advantages of reserve auctions, which empower sellers by giving them control over the sale without the pressure to accept an unsatisfactory bid.
Dive into the origins of Harcourts' successful auction strategies, tracing back to over 130 years of legacy in Australia and New Zealand, where auctions are a dominant method of real estate transactions. Learn why Harcourts decided to challenge the traditional auction norms...
2024-12-0214 minRethink Real EstateReal Estate Trends Post-Election: Navigating the November Real Estate Market with Harcourts Auctions | Rethink Real Estate S3 Ep. #95Ben Brady delivers the November Wrap, providing a deep dive into the real estate market's response post-election. Discover how the election outcomes influenced buyer behavior and property activity, particularly in key states like California and South Carolina, and understand the impact of interest rate changes and inflation expectations on the market.
Ben shares a detailed analysis of property movements in high-value areas, including San Francisco's Bay Area, highlighting specific properties that saw significant activity. He discusses the strategic use of auctions to revive stagnant listings and how this approach drew in both investors and primary end-users, boosting sales and...
2024-11-2911 minRethink Real EstateDigital Farming: Revolutionizing Real Estate Prospecting with Digital Tools | Rethink Real Estate S3 Ep. #92In this pivotal episode of 'Rethink Real Estate,' host Ben Brady is joined by digital farming innovator Nick Ayhan to dissect the evolution of real estate prospecting in the digital age. Explore how targeted digital campaigns across platforms like Facebook, Instagram, and YouTube can transform your client engagement and market reach. Nick shares insights from transitioning his traditional methods to advanced digital strategies, emphasizing the importance of data refinement and audience segmentation.
Learn about the strategic integration of digital tools to enhance visibility and lead generation. The conversation covers everything from creating compelling content to the...
2024-11-1826 minRethink Real EstateTurning Setbacks into Success: How a Fired Retail Worker Became a Real Estate Success Story | Rethink Real Estate S3 Ep. #89In this empowering episode of 'Rethink Real Estate,' host Ben Brady is joined by Adrienne Mineiro, one of the top real estate agents at Harcourts, who has successfully navigated the complexities of building a career in real estate as a single mother. Discover Adrienne's journey from being fired from a retail job to becoming a leading agent in the competitive San Diego market. This episode delves into how Adrienne transformed challenges into opportunities, focusing on cold prospecting, building a referral-based business, and balancing her career with raising two children.
Adrienne shares her experiences and strategies that have shaped...
2024-11-0830 minRethink Real EstateSeptember Real Estate Trends: Why Waiting for Perfect Market Conditions Can Cost YouIn this informative episode of Rethink Real Estate, host Ben Brady provides a detailed wrap-up of September's activities for the Harcourts Auctions team and the broader real estate market. The team had a robust month, listing 68 properties and successfully closing 67. Despite the high transaction volume, there remains a cautious sentiment among sellers and agents, with many waiting for potential drops in interest rates or the outcome of upcoming elections before listing their properties.
Ben discusses the strategic considerations for listing properties in such an uncertain market environment. He explains why waiting for 'better days' can sometimes lead to increased...
2024-09-3015 minRethink Real Estate25+ Years and Peaking: Meet the Realtor Who’s Growing While the Real Estate Market is Slowing DownBen sits down with Dianna McGarvin, a standout Realtor® from Harcourts Prime Properties - Monarch Beach. Unlike many in her field who have experienced a decline since the market boom of 2020-2021, Dianna has seen her real estate business flourish as of late.
With over 25 years in the industry, Dianna is experiencing some of the best years of her real estate career right now. In this episode, she shares valuable insights into the strategies, tactics, and mindsets that have propelled her continued rise and distinguished her as one of the nation’s top Realtors.
🎯 Key Episode Highlights:
Dianna McGarvin’s unique...
2024-09-2033 minRethink Real EstatePersonal Details Matter: Elevate Client Engagement with These Proven Data Enrichment StrategiesJoin host Ben Brady and returning guest Chris Cochran, Director of Marketing for Harcourts Auctions, as they delve into the critical role of data enrichment in real estate marketing and client relationship management.
Ben and Chris discuss the strategic importance of adding comprehensive information like social media profiles, personal interests, birthdays, and home purchase anniversaries to contacts in your real estate database. They explore how these small details in your database can significantly enhance how you communicate with prospects, fostering stronger relationships and ensuring you are their go-to agent when the time comes to buy or sell a property.
🎯 Key...
2024-09-1616 minRethink Real EstateHow NAR's New Buyer Side Commission Structure Affects RealtorsIn this critical episode of Rethink Real Estate, we sit down with Aaron Hodson, Founder & CEO of Sellwell Inc. The focus of today's discussion is on the National Association of Realtors' (NAR) recent adjustments to the buyer side commission structure affecting real estate agents across North America.
Ben and Aaron explore the implications of these changes and share insights into how agents nationwide are adapting to the new commission models. They discuss strategies for agents to effectively negotiate their commissions and the potential impacts on their business operations and client relationships.
🎯 Key Episode Highlights:
Ove...
2024-08-2336 min
Real Estate UncoveredFrom Tradie to Managing Director: Andy Freeman's Journey at Harcourts Grenadier
Join host Lisa Yardley-Vaiese as she explores Andy's journey from electrician to business owner, his unique approach to leadership, and what it takes to steer an award-winning company through the ups and downs of the real estate market. Andy shares valuable insights on resilience, the importance of hard work, and why Harcourts Grenadier is a standout in the industry.
2024-08-1913 minRethink Real EstateReal Estate Digital Marketing: Growing Dominance of Social Media Over Traditional Search EnginesIn this thought-provoking episode of Rethink Real Estate, host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts Auctions, to delve into a recent Forbes article that explores the evolving landscape of internet and social media usage across different generations. The article, which can be found below, provides a comprehensive breakdown of how each generation is uniquely interacting with the digital world and how they are searching for local services online.
https://www.forbes.com/advisor/business/software/social-media-new-google/
Ben and Chris discuss key takeaways from the article, including the preferred social media platforms and devices...
2024-07-1527 minRethink Real EstateAvoid Listing Loss: Winning Techniques for Handling Price Reductions in Real EstateJoin hosts Ben Brady and Jesse Salas in this special episode of Rethink Real Estate, featuring a webinar that addresses one of the most pressing challenges for real estate agents today: discussing price reductions with clients. With the changing market dynamics, homes are remaining on the market longer, and seller expectations remain high due to previous years' market surges. This scenario has placed many agents in the difficult position of needing to broach the topic of price reductions to align with current market realities.
In this webinar, Ben and Jesse, along with Realtors from across the country, explore effective...
2024-07-0840 minRethink Real EstateInnovative Real Estate Practices: Discover Scout Realty’s Secrets to Success with Jonathan HarrisJoin host Ben Brady in this episode of Rethink Real Estate as he engages in a fascinating conversation with Jonathan Harris, CEO of Scout Realty and a prominent member of the Forbes Real Estate Council. Broadcasting from Nashville, Tennessee, Jonathan is renowned for his innovative approach to real estate, consistently thinking outside the box to attract new clients and grow his business.
In this episode, Jonathan shares insights into his creative strategies and how he leverages various sales techniques, including Harcourts Auctions' non-distressed auction platform, to deliver exceptional results for his clients. He discusses the mission of Scout Realty...
2024-07-0533 min
Rethink Real EstateBeing the Market Differentiator: Lessons Learned from the Startup Sales World with Matt BlethenJoin host Ben Brady in today’s episode of Rethink Real Estate, where he sits down with the newest member of the Harcourts Auctions team, Matt Blethen. Coming from a robust background in startup and tech sales, Matt recently made a dynamic shift into the real estate industry, joining Harcourts Auctions as an Auction Associate.
In this discussion, Matt shares his unique insights into the transition from tech sales to real estate, focusing on how the skills he developed in his previous role apply to real estate auctions. He talks about his reasons for joining the auction team, the le...
2024-06-2422 minRethink Real EstateEffective Use of Data: Navigating Meta’s Advertising Shifts for Real Estate AgentsJoin host Ben Brady and Chris Cochran, Marketing Director of Harcourts Auctions, in this episode of Rethink Real Estate as they explore the crucial role of data in today’s targeted marketing landscape. This discussion delves into the strategies for acquiring and utilizing data to effectively target prospective clients through platforms like Meta (Facebook and Instagram) and how these strategies have evolved for real estate professionals.
Chris shares insights on the dynamic changes in digital advertising, providing real estate agents with the knowledge they need to adapt and thrive in the digital age. This episode is a must-listen for an...
2024-06-1730 minRethink Real EstateMay Real Estate Market Review: Real Estate Trends and Auction Insights RevealedJoin host Ben Brady in this episode of Rethink Real Estate for a comprehensive breakdown of the real estate market in May, with a special focus on the non-distressed auction process. This episode kicks off a new monthly series aimed at providing transparency and detailed insights into the successes, strategies, and challenges faced by Harcourts Auctions in the North American market.
Ben discusses the key achievements of the past month, explaining the sources of these successes and the tactics used to attract business. Additionally, he provides an honest look at the obstacles encountered and how they were navigated. This...
2024-06-0315 min
Rethink Real EstateHow Will the NAR Settlement Change Real Estate? Insight & Foresight with Bob WolffIn this enlightening episode of Rethink Real Estate, host Ben Brady is joined by Bob Wolff, one of the top real estate agents not only in the nation but globally. The focus of today's discussion is the National Association of Realtors (NAR) lawsuit settlement, a pivotal event with significant implications for real estate professionals everywhere.
Bob brings decades of experience and a deep understanding of the industry's dynamics to the conversation. He shares his perspective on the changes that the settlement will bring to Realtors and the real estate market as a whole. Known for successfully steering his business...
2024-05-2437 minRethink Real EstateLeveraging Shorts & Reels as Ads to Grow Your Real Estate ClienteleJoin host Ben Brady in this insightful episode of Rethink Real Estate as he sits down with Chris Cochran, Director of Marketing for Harcourts Auctions. In today’s discussion, Ben and Chris explore the recent shift in digital advertising towards more unpolished, organic-looking ads, which are resonating strongly with audiences and driving significant success.
They dive deep into how real estate agents can effectively use shorts and reels to expand their reach and engagement online, putting their brand and name in front of a larger segment of their target audience. This episode provides valuable strategies for agents looking to en...
2024-05-2027 min
Rethink Real EstateHow to Capture 200 Leads with One Brilliant Listing Marketing Campaign with Rachael AshleyThis exciting episode of Rethink Real Estate Ben Brady sits down with Rachael Ashley, a fast-rising star in the Orange County real estate scene from Harcourts Prime Properties - Monarch Beach. Rachael has quickly built a formidable repeat and referral business, and today's discussion focuses on her highly successful marketing campaign for a recent property sale in Laguna Hills.
Rachael utilized Harcourts' non-distressed auction process to not only discover the true market value of a very unique property but also to significantly expand her client database. She successfully drew nearly 200 interested groups to the property, many of whom were...
2024-05-1336 min
Rethink Real EstateBreaking into a New Market: Insights of a Coast-to-Coast Relocation Journey with Tara MorawskiBen Brady sits down with Tara Morawski, the Broker and Owner of Harcourts Carolinas, to explore her incredible journey of relocating her real estate business from Orange County, California, to the East Coast of the United States in Columbia, South Carolina. Tara's story is a testament to the power of prioritizing family and personal needs, even if it means leaving behind a successful real estate network to start fresh in a new market.
Tara shares invaluable tips and insights on how she managed to cultivate a thriving real estate business despite the challenges of moving to an unfamiliar area...
2024-05-1035 min
Rethink Real EstateNAR Lawsuit Settlement: Public Perception vs. Real Estate Reality with Buyer Side CommissionsIn this timely episode of Rethink Real Estate, host Ben Brady delves into the contentious NAR lawsuit that's stirring the real estate industry, examining its potential effects and public perception. Despite the industry's buzz, independent studies suggest that the impact on the general public's mindset might be less significant than anticipated. Ben further explores a shocking statistic from The Today Show, revealing that 85% of buyer's agents have not physically visited the properties they've helped their clients purchase, a trend that Harcourts Auctions' own experiences echo through the surprising number of buyers attending open houses unaccompanied by their agents.
This...
2024-04-2214 min
Rethink Real EstateBehind the Gavel: Inside the World of Other Luxury Real Estate AuctionsJoin us on this intriguing episode of Rethink Real Estate, where host Ben Brady welcomes Chase Boruff, a seasoned Auction Associate recently joined Harcourts Auctions from another premier North American luxury auction company. Chase brings a wealth of knowledge and experience to the table, offering a unique perspective on the auction process within the luxury real estate market.
This discussion provides a comparative analysis of different auction models, highlighting how Harcourts Auctions’ non-distressed approach diverges from and offers advantages over traditional methods used by other major players in the industry. Chase and Ben dissect the benefits that both agents an...
2024-04-1534 min
Rethink Real EstateOnline Reviews into Real Estate Referrals: 2024's Secret Weapon to Help Realtors Climb the RanksBen Brady is joined by Chris Cochran, the Director of Marketing for Harcourts Auctions, to delve into a topic that's becoming increasingly crucial for real estate professionals: online reviews. In an era where buyers and sellers are more inclined to conduct their own research before choosing an agent, especially in challenging markets, the significance of having a strong online presence through reviews is undeniable.
Chris and Ben discuss how online reviews not only bolster your visibility in search results but also lend credibility and authenticity to your real estate brand. They explore effective strategies for gathering and leveraging positive...
2024-04-0829 min
Rethink Real EstateThe Secret to Finding & Capturing Missed Real Estate LeadsIn this episode of Rethink Real Estate, host Ben Brady is joined by Brittany May, Business Operations Manager of Harcourts Queensland, and Troy Hillier, Business Performance Manager of Harcourts Queensland. Together, they delve into a groundbreaking initiative in Australia focused on harnessing office and agent data to reveal untapped business opportunities within real estate offices.
Ben, Brittany, and Troy discuss the importance of utilizing data analytics to identify both the pitfalls and prospects that agents frequently overlook. This insightful conversation sheds light on the precise methods that can not only help agents discover the real estate business...
2024-04-0147 minRethink Real EstateTransform Your Real Estate Business with AI: Using Text to Image, Video, and Voice
Today we engage in a fascinating discussion with Chris Cochran, the Director of Marketing for Harcourts Auctions, on the cutting-edge advancements in AI technology and its impact on the marketing inside the real estate industry. In this conversation, Ben and Chris focus on three significant areas of Artificial Intelligence—AI text to image, text to video, and text to voice generators—that have seen remarkable advancements and offer promising applications for enhancing the creative and marketing efforts of Realtors.
This episode delves into how these AI tools can revolutionize the way Realtors approach marketing, from creating compelling property images and...
2024-03-0431 min
Rethink Real EstateTrading High Volume for High Value: Redefining Success in Real Estate with a Profit-First ApproachIn an enlightening new episode of Rethink Real Estate, host Ben Brady engages with Chris Bowers, the dynamic Realtor and Team Leader of The Bowers Team powered by eXp Realty. With an 18-year tenure in the competitive Arizona real estate market, Chris shares his evolution from a traditional sales-focused Realtor to a visionary entrepreneur prioritizing profit, sustainability, and work-life balance in his business model.
Previously committed to boosting sales units annually through various marketing and lead generation strategies, including popular tools like Zillow, Chris experienced a pivotal moment that reshaped his approach to real estate. This episode delves into...
2024-03-0144 min
Rethink Real EstateScaling From Solo Agent to Power Team: The Strategy Behind Transforming The Bowers TeamToday, Ben Brady welcomes Brittini Bowers, Realtor and Team Leader of The Bowers Team powered by eXp Realty. Brittini shares her transformative journey in the real estate industry, detailing her transition from owning an education business to supporting someone else's business and then ultimately leveraging her skills alongside her husband, Chris Bowers, to build a formidable team in the competitive Arizona market.
Joining the real estate venture in 2018, Brittini brought fresh insights and strategies that significantly impacted their client experience which in turn drastically changed their business' trajectory. Together, Brittini and Chris evolved from a single-agent operation into a...
2024-02-2342 min
Rethink Real EstateFrom Stigma to Solution: Franco Perez's Mission to Change Mobile Home PerceptionsToday we are joined by Franco Perez, a visionary in the manufactured home industry and the force behind Franco Mobile Homes and Franco.TV. Franco is on a mission to transform the perception of mobile homes, focusing on high-quality construction, materials, and strategic locations all while maintaining affordability to be a viable option for families looking for a housing solution other than renting.
Throughout the conversation, Ben and Franco tackle the stigmas associated with mobile homes and discuss how Franco's approach is not only providing affordable housing solutions but also creating homes and communities where families are proud to...
2024-02-1635 min
Rethink Real EstateFrom Vision to Real Estate Reality: The Making of Bel Air's Exclusive Luxury Somma EstateThis exclusive episode of Rethink Real Estate, features Ty Cueva, the Principal and CEO of Harcourts Westside Property Group. With nearly two decades of experience in luxury real estate, Ty has made a name for himself by negotiating, developing, and selling premier properties around the globe. Today, Ben and Ty delve into Ty's latest awe-inspiring project: 10697 Somma Way, Los Angeles, California, 90077 - a 41,000 square-foot brand-new luxury property located in the prestigious Bel Air neighborhood of Los Angeles, California.
This discussion provides a rare behind-the-scenes look at the journey of bringing such a significant project from its initial vision to...
2024-02-1238 min
Rethink Real EstateRealtor's Strategy to Commission Lawsuit Questions: How to Tackle Tough Commission Lawsuit QueriesIn a crucial episode of Rethink Real Estate, host Ben Brady is joined by esteemed Real Estate Agent and Business Owner, Jesse Salas of Harcourts Prime Properties. Amidst the ongoing commission lawsuit news captivating the nation, Ben and Jesse tackle the delicate subject of how real estate agents can effectively communicate with their clients regarding commission concerns.
This episode is not just a conversation; it's a deep dive into the strategies that can help agents navigate these potentially business-altering discussions. Jesse shares his insights and experiences on approaching client questions about commission lawsuits in a way that not only...
2024-02-0239 minRethink Real EstateArt of Auction Pricing: Psychology Behind Auction Starting PricesIn this latest episode of Rethink Real Estate, host Ben Brady tackles one of the most frequently asked questions about our non-distressed real estate auction process: understanding the 'bidding to start from' price. This pricing strategy, meticulously refined over the last decade in North America by Harcourts Auctions, plays a pivotal role in enhancing property appeal and engagement.
Ben delves into the nuances of this innovative approach, explaining how it successfully removes the barrier of price from the home. He outlines the challenges and regulations in North America, where advertising a property's price is mandatory, unlike in some other...
2024-01-2915 min
Rethink Real EstateIdentifying Missed Real Estate Business: Using Data to Maximize Real Estate OpportunitiesBen Brady engages with Mitch Peereboom, CEO of Harcourts Queensland, to explore a groundbreaking initiative in Australia and one that can be very useful for agents here locally in North America as well. This project focuses on harnessing office and agent data within real estate offices to uncover hidden business opportunities and potential areas for improvement. This conversation is also aimed to help agents and business owners be able to easily identify leakage inside of their real estate business.
Mitch and Ben delve into the significance of data analytics, a tool commonly used by large businesses to identify weaknesses...
2024-01-2652 min
Rethink Real EstateWhen More Isn't Better: Diminishing Returns in Real Estate Marketing Explained with Chris CochranIn the latest insightful episode of Rethink Real Estate, host Ben Brady engages in a crucial conversation with Chris Cochran, the Director of Marketing for Harcourts Auctions. This episode centers on a fundamental business concept that profoundly impacts the real estate industry: the principle of diminishing returns, particularly in the realm of marketing.
Ben and Chris delve into how an excess of investment, whether in terms of dollars or effort, can eventually yield lower returns, a scenario frequently encountered in marketing strategies. They discuss specific examples, such as the diminishing impact of social media advertising, the challenges of geographic...
2024-01-2222 min
Rethink Real EstateThe Power of Content Marketing: Building the Harcourts Auctions Brand This Past YearIn this reflective episode of Rethink Real Estate, host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts, to discuss the year's triumphs and learnings in marketing, especially focusing on Harcourts Auctions. This conversation offers a transparent view into the strategies implemented at the start of 2023 to enhance the Harcourts Auctions brand through valuable content, insightful industry knowledge, and this very podcast.
Ben and Chris delve into how they leveraged long-form content to not only establish a strong foothold on podcast platforms but also transform the podcast into short form content to create a significant impact...
2023-12-2227 min
Rethink Real EstateWhen Real Estate Listings Don't Sell: Unsold Property Dilemma for Auction & Traditional SalesLet's dive into a scenario many real estate professionals and homeowners face: what happens when a listing doesn't sell. Addressing both auction and traditional sales perspectives, this episode is an in-depth exploration of the complexities, reasons, and scenarios behind unsold properties in the real estate market. However, even when a home doesn't sell, either via auction or traditional, that are many quality takeaways that need to be focused on throughout the real estate sales process.
Ben discusses various factors that can lead to a listing not selling – from sellers' expectations exceeding market offers, to unique home features that might no...
2023-12-0118 min
Rethink Real EstateReal Estate Commission Controversary: Navigating Public Perception on Social MediaIn an episode that taps into the pulse of current real estate discussions, Rethink Real Estate's host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts Auctions and a frequent voice on the show. This session delves into the heated online debate surrounding real estate agent commissions, sparked by recent legal developments and public reactions.
Ben and Chris dissect the current legal landscape regarding the buyer's side commission, focusing more on the widespread public reactions that are stirring discussions within the real estate community. They specifically analyze a viral post titled "So you want to be...
2023-11-2719 min
Rethink Real EstateBehind the Scenes of a High-Stakes Online Property AuctionStep into the dynamic world of live online real estate auctions in this fascinating episode of Rethink Real Estate, hosted by Ben Brady. Today, Ben offers an exclusive behind-the-scenes look at the philosophy, strategy, and energy that drives Harcourts Auctions' successful non-distressed luxury auction platform.
In this episode, Ben not only dispels common misconceptions about auctioning homes in North America but also showcases the effectiveness of this method through recent Harcourts Auction properties that have gone through our unique process. He showcases recent auction properties where Harcourts achieved remarkable results, earning high praise from both home sellers and listing...
2023-11-2431 min
Rethink Real EstateMastering Brand Brilliance: Understanding Brand Strategies for Realtors with Gary JohnsonJoin us in the latest enlightening episode featuring the strategic insights of Gary Johnson, the CSO and Founder of J2 Marketing Consultants. Gary's expertise in branding and marketing has notably uplifted a multitude of professionals, including several agents within the Harcourts network.
In this episode, Gary takes listeners through the comprehensive journey of brand creation and evolution, revealing the intricate process and structures he's implemented for individual agents and business owners. Beyond real estate, Gary's experience with marketing for attorneys provides unique insights, offering valuable lessons that are surprisingly applicable and beneficial to real estate professionals.
🎯 Key Discussions:
• The Art o...
2023-11-2056 min
Rethink Real EstateUnlocking Online Visibility: The Agent's Guide to Effortless Client ConnectionsDive into the world of digital presence as host Ben Brady explores the challenges and nuances of agent visibility in today's fast-paced online landscape. In this compelling episode of Rethink Real Estate, Ben sits down with Chris Cochran, the Director of Marketing for Harcourts Auctions. Together, they delve into an alarming trend: the diminished online profiles of real estate agents that hinder potential clients from reaching out.
Today's consumers, powered by the convenience of the internet, engage in research even when they come with a referral. Your online profile is often their first impression...
2023-11-0323 minRethink Real EstateBalancing Lead Generation & Brand Awareness for Maximum Results in Real Estate MarketingIn this marketing focused episode of "Rethink Real Estate", host Ben Brady joins forces once again with Chris Cochran, Director of Marketing for Harcourts Auctions, to discuss the two core strategies of real estate marketing; lead generation and brand awareness.
Today, we focus on some of the principles and results each avenue of marketing can achieve for your real estate business and really drive home the fact that it honestly takes a balance of the two to really have a complete marketing strategy in today's real estate world.
🚀 Remember to...
2023-10-2025 min
Rethink Real EstateAvoid the Price Reduction Trap: Auction Strategy for Tough Seller's MarketsNavigating the tricky waters of a slow seller's market can be a challenge, especially when homes seem to sit on the market forever. Dive deep with us in this enlightening episode of Rethink Real Estate with host Ben Brady, as we re-explore the power of auctions in a not-so-favorable seller's market.
In today's insightful episode, host Ben Brady revisits a topic many have been waiting for - the efficacy of the auction method in North American real estate. However, this time, the spotlight is on how auctions can be a game-changer during a less-than-ideal seller's market. While...
2023-10-0921 min
Rethink Real EstateRevolutionizing Silicon Valley Sales: Using Auction to Provoke the Market with Jerylann MateoFrom her seasoned expertise spanning over two decades in Silicon Valley's real estate arena to her trust in modern auction strategies that redefine property sales—witness the inspiring journey of Jerylann Mateo in this compelling episode of Rethink Real Estate with host Ben Brady!
In today's riveting episode, host Ben Brady sits down with the stalwart of San Jose real estate, Jerylann Mateo from Compass. With a profound commitment to her hometown, Jerylann has spent over 20 years guiding residents of Silicon Valley in their real estate aspirations. Despite her unparalleled experience, Jerylann faced challenges wi...
2023-10-0632 min
Rethink Real EstateElevating Your Social Media Marketing: A Candid Conversation with Chad Widtfeldt and Chris Cochran | Rethink Real Estate Season 2 Episode 81Join us as we unveil a constructive discussion on the pivotal steps Chad and his team can immediately embrace to reshape their social media marketing blueprint. With a keen emphasis on a blend of advertisements and organic content, the ultimate goal is clear: remain top-of-mind so that clients instinctively dial Chad and his team when real estate needs beckon.
In today's riveting episode, host Ben Brady orchestrates an eye-opening real estate marketing dialogue with Chad Widtfeldt, a Top Producing Real Estate aAgent in Southern California, and Chris Cochran, the Director of Marketing for Harcourts Auctions. Chad openly...
2023-09-1848 min
Rethink Real EstateThe Art of Client Experience: Carol Tobey's Proven Strategies for Real Estate | Rethink Real Estate Season 2 Episode 80From her meticulous approach to database management to her consistent events and engagements—that have made her a standout figure in the competitive real estate industry, join us as we dive into our latest episode of Rethink Real Estate with host Ben Brady and Carol Tobey!
In today's captivating episode, host Ben Brady engages in a meaningful conversation with Carol Tobey, a rockstar and consistent top producer from Harcourts The Garner Group Real Estate in Bend, Oregon. Carol is renowned for her expertise in client experience and her unique ability to make every client fe...
2023-09-1531 min
Rethink Real EstateS2E74: Art of Networking in Real Estate: Young Rising Star Bryce Rosenbaum Shares His Secrets🏡 Networking & Success in Real Estate: Bryce Rosenbaum’s Journey as a Young Rising Star in the Real Estate Industry 🏡
In this must-watch episode of "Rethink Real Estate," host Ben Brady sits down with Bryce Rosenbaum, a young superstar from Harcourts Real Estate Network in Clackamas, Oregon. Bryce consistently ranks as a top performer nationwide, and in this episode, he sheds light on the transformative power of networking in the real estate industry.
🔑 Key Topics:
The art of instant connection: How Bryce's warm personality enables him to create lasting friendships that evolve into business relationships.
Real-world...
2023-08-2541 min
Rethink Real EstateS2E73: Mastering Passive Marketing in Real Estate: Staying Top of Mind with Clients | Rethink Real Estate Podcast🏢 Staying Top of Mind in Real Estate: Chris Cochran Discusses Passive Marketing Strategies to Elevate Your Business 🏢
In this captivating episode of "Rethink Real Estate," our host, Ben Brady, delves into an illuminating conversation with Chris Cochran, the Marketing Director of Harcourts Auctions. With a decade of experience assisting real estate agents, brokers, and international firms, Chris brings unparalleled insights into successful marketing tactics.
🔑 Key Topics:
The philosophy behind effective passive marketing: "It's not their job to remember who you are and what you do, it's your job to constantly remind them."
Real-life strategies for agents to consistently stay top of mind w...
2023-08-2138 min
Rethink Real EstateS2E70: Auction Revolution: Insights from Real Estate Legend James Casey | Rethink Real Estate Podcast💼 From Renowned Industry Trainer to Top Realtor: A Journey Through Real Estate and Auction with James Casey of Harcourts Prime Properties 💼
Welcome to another enlightening episode of Rethink Real Estate! Your host, Ben Brady, sits down with the legendary James Casey, a seasoned realtor at Harcourts Prime Properties - Studio City. Active since 1986 and boasting an impressive career spanning Minneapolis, MN to Los Angeles, CA, Jim brings a treasure trove of industry insights to the table.
Starting his journey as a renowned real estate trainer and speaker, Jim has graced stages across the country, sharing his kn...
2023-08-111h 16
Rethink Real EstateS2E65: 26-Year-Old Real Estate Prodigy: Nick Ayhan's Rapid Rise to the Top🔓 Unlocking Success at a Young Age: The Thought Process of a Real Estate Rising Star 🔓
Welcome to another exciting episode of Rethink Real Estate! Our host, Ben Brady, is joined by Nick Ayhan, a young Real Estate Entrepreneur who, at just 26, has risen to the top in the Salem, Oregon region. Join us as Nick reveals the tools and strategies that have propelled him to the top of his local marketplace, not just in real estate transactions, but also in property flips and investments.
Having built his own real estate...
2023-07-2446 min
Rethink Real EstateS2E63: Multi-Touch Facebook Ads Strategy: Detailed Guide with Chris Cochran | Rethink Real Estate Podcast🎯 Mastering Facebook Ads for Real Estate: A Step-by-Step Guide with Chris Cochran | Rethink Real Estate Podcast 🎯
In this essential episode of "Rethink Real Estate", host Ben Brady joins forces once again with Chris Cochran, Director of Marketing for Harcourts Auctions, to tackle the topic of Facebook Advertising for real estate professionals.
🕒 Timestamps:
0:00 - Introduction to Chris Cochran and the Power of Facebook Ads
03:00 - Examples of Unsuccessful Facebook Ads
09:20 - Step by Step: Chris' 3-step multi-touch Facebook Ads campaign
36:28 - Setting up for success: Facebook Ads Manager
...
2023-07-1758 min
Rethink Real EstateS2E62: Inside Australia's #1 Real Estate Business: Rob Forde's Journey & Auction Success | Rethink Real Estate Podcast🌍 Real Estate Journey across the Globe: Insights from Rob Forde, the Sales Director of Australia's #1 Agency | Rethink Real Estate Podcast 🌍
In this enlightening episode of "Rethink Real Estate", host Ben Brady chats with the charismatic Rob Forde, the Sales Director of Harcourts Coastal - the #1 individual real estate business in all of Australia.
🕒 Timestamps:
0:00 - Introduction to Rob Forde and Harcourts Coastal1:40 - Rob's complex journey through the global real estate scene13:00 - Decision Making in Real time18:10 - Comparisons of American & Australian Real Estate27:30 - Harcourts Coastal Stats & Insights
2023-07-1447 min
Rethink Real EstateS2E59: Mastering YouTube & Video for Real Estate: How John Kromm Became the Digital Mayor of Bend, OR | Rethink Real Estate Podcast🎥 Unlocking YouTube's Power for Real Estate Success: John Kromm's Winning Strategy | Rethink Real Estate Podcast 🎥
Welcome to this riveting episode of “Rethink Real Estate” with host Ben Brady. Today, we step into the Harcourts The Garner Group office in scenic Bend, Oregon, to sit down with the remarkable John Kromm from the Kromm Real Estate Team.
🕒 Timestamps:
0:00 - Introduction to John Kromm and the Kromm Real Estate Team
3:20 - Coming Up with Ideas & Content
4:29 - John Kromm's Background & Journey
11:05 - Building a Marketing Strategy with YouTube
17:40 - Being the Digital Mayor of Your Area
24:00 - Having a Co...
2023-07-0351 min
Rethink Real EstateS2E54: Unlocking Luxury: Dominating High-End Real Estate with Different featuring Scott Palermo & James Sanak🌟 Welcome to an exceptional episode of “Rethink Real Estate” that takes you to the sun-kissed locales of Palm Springs, CA, where luxury meets innovation in real estate! 🌟
Join host Ben Brady as he sits down with the visionary duo behind Harcourts Desert Homes, James Sanak and Scott Palermo. Not only have they carved a niche in the bustling real estate scene of Palm Springs, but they are now expanding their success to Palm Desert with a new office!
🕒 Timestamps:
0:00 - Introduction to James Sanak, Scott Palermo, and Harcourts Desert Homes
2:55 - Networking into Prestigious Clubs
13:10 - Collaborating with On-Site Sales
22:00...
2023-06-1656 min
Rethink Real EstateS2E53: INSIDE LOOK: Successful Auction Listing Presentation for Real Estate Agents🔥 Dive into the Auction Listing Presentation with Ben Brady on Rethink Real Estate - Season 2 Episode 53! 🔥
Unlock the secrets to a game-changing approach in real estate - The Auction Listing Presentation. In this enlightening episode, Ben Brady, your favorite host, walks you through the intricacies of our much-acclaimed Auction Listing Presentation, perfected over a decade through countless dining room table meetings.
🕒 Timestamps:
0:00 - Introduction and Importance of Auction Listing Presentation
2:32 - Auction Listing Presentation - Not the Promise of Price
3:47 - History of Harcourts Auctions
05:35...
2023-06-1244 min
The NZ Property PodcastNZ Property Podcast EP 131: Hadar Orkibi takes Mark Honeybone's 'host' hatThe NZ Property Podcast takes a turn today, as our frequent guest, Hadar Orkibi, takes a turn being the host! Hadar & Mark Honeybone, creator of the NZ Property Podcast & Franchise Owner of Harcourts Property Ventures, discuss the recent changes at Property Ventures, give us a property market update & talk about how the current market affects vendors, purchasers, investors, & agents. Mark shows his passion for property when he discusses what he sees as one of the largest problems NZ is facing right now: 'Where are the tenants going to live?'. Mark foresees this problem getting...
2023-06-0138 min
Rethink Real EstateS2E49: Database Marketing and Data Enrichment in Real Estate with Chris CochranIn this episode of Rethink Real Estate, host Ben Brady engages in a captivating conversation with Chris Cochran, the Director of Marketing at Harcourts Auctions. Together, they delve into the powerful strategies of database marketing and data enrichment within the real estate industry. With over a decade of experience in helping real estate agents, teams, and companies utilize data to enhance their marketing efforts, Chris brings a wealth of expertise to the table.
During this episode, Chris shares valuable insights on leveraging data to target and engage prospects in a more personalized and effective...
2023-05-2944 min
Rethink Real EstateS2E43: Keys to Unlocking a Luxury Real Estate Business with Top International Agent, Bob WolffIn this episode of Rethink Real Estate, host Ben Brady has the pleasure of sitting down with one of the most accomplished and experienced real estate agents in the world, Bob Wolff. Bob has an impressive 50 years of experience in the industry and is the #1 agent for Harcourts International.
Bob and Ben discuss Bob's incredible journey in the real estate industry, from starting out in Fort Collins, Colorado and moving to a brand new market in Southern California to build one of the most consistent and top income-producing real estate businesses in the world...
2023-05-0844 min
Rethink Real EstateS2E41: Has a Fast Moving Market Ruined Your Real Estate Business?In this episode of the Rethink Real Estate Podcast, host Ben Brady dives into a theory that may surprise real estate professionals across the country. As he reflects on his recent visit to Harcourts' top North American office in Bend, Oregon, Ben shares his first-hand experiences and market insights that suggest the fast-moving real estate market may have actually hurt Realtors' businesses across the industry.
With a market that seems to be more balanced going into the future, Ben challenges the idea that agents can't rely on the fruits of a previous fast-moving market...
2023-05-0117 min
Rethink Real EstateS2E37: How to Master Expired Listing Cold Calls and Fast Track Your Real Estate BusinessIn this episode of Rethink Real Estate, host Ben Brady sits down with Jesse Salas, real estate agent and business owner of Harcourts Prime Properties, to discuss the entire process of cold calling sellers with expired listings. Jesse's unique perspective and strategies have helped him achieve tremendous success in his real estate career, and he now teaches these same expired listing cold call methods to the agents in his office to fast track their success in the real estate industry.
Throughout the episode, Ben and Jesse dive deep into the strategies and mindset required...
2023-04-1736 min
Rethink Real EstateS2E36: How Agents Should Provide Feedback to their Sellers with FREE TemplateIn this exciting new episode of Rethink Real Estate, host Ben Brady brings to you the first in the series of our practical episodes, aimed at providing actionable insights that real estate agents can use to improve their business right away. This episode dives deep into the art of providing consistent and quality feedback to sellers, ensuring a smooth transaction and a strong client relationship.
Ben shares his valuable insights on how to master the art of providing feedback to sellers while maintaining a healthy relationship with them. He discusses the importance of timely...
2023-04-1421 min
Rethink Real EstateS2E33: Things That Go Unsaid in the Real Estate Transaction with San Diego Agent & Owner, Jesse SalasIn this episode of Rethink Real Estate, host Ben Brady sits down with San Diego County's beloved real estate agent and Business Owner of Harcourts Prime Properties, Jesse Salas. Jesse provides valuable insights on the unsaid things that can impact the success of a real estate transaction. He discusses how agents and clients can often hold back crucial information in the early stages of their relationships that can have a negative impact on the end goal of a successful sale.
Jesse's experience has taught him that transparency and open communication are key to a...
2023-04-0320 min
Rethink Real EstateS2E32: Navigating Real Estate & Life with Passion, Service, and Culture with Top Oregon Broker, Shelley GriffinIn this episode of Rethink Real Estate, get ready for an inspiring conversation as host Ben Brady sits down with Shelley Griffin, one of the leading real estate agents, brokers, and business owners in all of Oregon state. Shelley's story is a true testament to the notion that you can have it all - she has built an incredibly successful business while also raising a family. In this episode, she shares her insights on how to maintain sanity while being a real estate agent with a young family, all while maintaining high performance in both areas of life.
2023-03-3143 min
Rethink Real EstateS2E31: Deep Dive into the AI Tools Real Estate Agents Can Start Using in their Business Today with Chris CochranIn this episode of Rethink Real Estate Podcast, host Ben Brady sits down with Director of Marketing for Harcourts Auctions, Chris Cochran, to discuss the latest trend in real estate: artificial intelligence. They deep dive into the various AI tools available to realtors right now and how they can give them an edge in a competitive market, including ChatGPT, MidJourney, ElevenLabs, and more.
ChatGPT can be used to help real estate agents speed up or enhance their copywriting efforts: https://openai.com/ or https://www.instantreassistant.com
MidJourney can be used to...
2023-03-2751 min
Rethink Real EstateS2E30: Wanting to Grow Your Real Estate Business with Top Producing California Real Estate Agent, Anthony Navarro from Harper Real EstateIn this episode of Rethink Real Estate, host Ben Brady sits down with top-producing real estate agent and founder of Harper Real Estate, Anthony Navarro. With his intuitive and data-driven approach, Anthony has earned numerous accolades across the Bay Area real estate community and nationwide.
During the conversation, Ben and Anthony delve into how Anthony has utilized Harcourts Auctions to give his clients an edge in a highly competitive marketplace. Anthony has partnered with Harcourts Auctions to deliver a 31% higher success rate and 6-8% higher prices than the MLS. They also discuss how auction-style...
2023-03-2428 min
Rethink Real EstateS2E28: Realtors using ChatGPT, Digital Door Knocking, Social Ads & Stolen Ideas with Chris Cochran, Director of MarketingIn this episode of our Rethink Real Estate Podcast, host Ben Brady sits down with the Director of Marketing for Harcourts Auctions, Chris Cochran. This episode specifically is a rapid fire episode with three specific topics; Artificial Intelligence and ChatGPT, Digital Door Knocking and Social Media Ads, and finally intellectual property in the real estate industry.
Together, they dive deep into the topic of artificial intelligence and how it is revolutionizing the real estate industry. Chris shares valuable insights on how real estate agents can leverage Harcourts Auctions' cutting-edge tool, the Instant Assistant powered...
2023-03-2039 minThe NZ Property PodcastNZ Property Podcast EP 130: An update on Property Ventures, with Sheree PorterIn an increasingly fast-paced world, we know that while people want the most professional and efficient service, they still prize the fundamentals of honesty and integrity from real estate consultants committed to achieving their client's goals. And as Property Ventures always strives to reach new heights when it comes to helping our clients, this year from October 10th, we are partnering with Harcourts, the largest and most trusted real estate brand in New Zealand to become Harcourts Property Ventures. In this week's episode of NZ Property Podcast, we have Sheree Porter as our host. Sheree is the...
2022-10-1715 minThe NZ Property PodcastNZ Property Podcast EP 19: Mark Honeybone concludes his interview with Aaron Davis of HarcourtsWelcome to the second of a two-part interview between Mark Honeybone and Aaron Davis, the high energy Harcourts Auctioneer that calls Auctions all over Auckland and other parts of the country. He is on his journey to become the best Auctioneer in New Zealand after a vast experience in the Real Estate sector. Aaron sees the good, bad and ugly in people buying at Auctions and in this first part of the interview we touch on: What not to do at an Auction How to be better than you competitors in an Auction...
2014-08-2031 minThe NZ Property PodcastNZ Property Podcast EP 18: Aaron Davis from Harcourts gives tips about auctionsWelcome to the first of a two-part intervew between Mark and Aaron Davis, the high energy Harcourts Auctioneer that calls Auctions all over Auckland and other parts of the country. He is on his journey to become the best Auctioneer in the country after a vast experience in the Real Estate sector. Aaron sees the good, bad and ugly in people buying at Auctions and in this first part of the interview we touch on: What not to do at an Auction How to be better than you competitors in an Auction Rules of the...
2014-08-1337 min