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Harrison Dale

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The LoopThe LoopWhy big brands win, and how you can compete, with Dale HarrisonCognism’s Senior Demand Generation Manager, Joe Mclaughlin speaks to Dale Harrison, brand marketing and commercial strategy expert about the slow movement of market share, the importance of brand awareness, and why companies must balance brand and performance marketing for long-term success.2025-03-1857 minThe Purposeful Marketing PodcastThe Purposeful Marketing Podcast#108: How should B2B marketers shift their mindset on measurement? Ft. Dale W. HarrisonIn this episode of the Purposeful Marketing Podcast, Aaron, James, and Mary engage in a deep discussion about the complexities of measurement in marketing. They explore the critical distinction between effectiveness and efficiency, emphasizing the importance of understanding what marketing truly aims to achieve. Dale W. Harrison, Commercial Strategy & Marketing Effectiveness Consultant @ Inforda Services, shares his insights on how marketers often focus on efficiency metrics at the expense of effectiveness, leading to misguided strategies. The conversation delves into the pitfalls of relying solely on data-driven approaches and the necessity of asking the right questions...2024-12-2055 minFounderVideo PodcastFounderVideo PodcastFV 23: Does Retargeting Work in B2B? Reach or Frequency? | Dale W. HarrisonIn this episode of the FounderVideo Podcast,Dale W. Harrison, a strategic marketing consultant, shares his unique journey from experimental physicist to marketing expert. He discusses the importance of understanding human behavior in marketing, the stochastic nature of ad distribution, and the debate over the randomness of digital advertising. Dale emphasizes the significance of reach over frequency in advertising strategies and explains how brand preferences are formed in consumers' minds. He provides insights into the mechanics of effective advertising and the necessity of good creative to capture attention. In this conversation,Dale W. Harrison andWill Yuste delve into the...2024-12-101h 31The Kingdom Center PodcastThe Kingdom Center PodcastShaken But Not Stirred Our 55+ Ministry, Prime, takes over the midweek with Worship and Word catered to and provided by members in the prime of their life. Brother Dale Josey delivers a passionate message entitled "Shaken But Not Stirred" 2024-11-1339 minFINITE: B2B Marketing Podcast for Tech, Software & SaaSFINITE: B2B Marketing Podcast for Tech, Software & SaaS#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing ConsultantIn this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences. Today, we tackle one of Dale's provocative viewpoints: the idea that demand generation is a fraudulent term. Dale explains why he believes demand generation doesn’t actually exist and how this term can lead marketing strategies in a misleading and damaging direction.Dal...2024-09-301h 19Spearfish City LimitsSpearfish City LimitsSpearfish City Limits SCL Show Sept 20, 2024 - "Work" vs. "Job"Select quotes from Tom Cruise, Kamala Harris, Rambling Jack Elliot, Harrison Smith and others. Several musical crossover selections as well.2024-09-2000 minMarketing Spark (The B2B SaaS Marketing Podcast)Marketing Spark (The B2B SaaS Marketing Podcast)From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer OnboardingIn this episode, I sit down with Dale Harrison to dive deep into one of the most critical—but often overlooked—aspects of customer success: onboarding. We all know that a great first impression can make or break a relationship, and it's no different when bringing new customers on board.Dale shares his expert insights on how a well-crafted onboarding process doesn't just get customers up to speed but actively drives product usage, builds loyalty, and significantly reduces churn. Whether running a SaaS company or offering a complex service, this conversation will give you ac...2024-09-1842 minGet Your Favorite Full Audiobooks in Health & Wellness, Fitness, Diet & NutritionGet Your Favorite Full Audiobooks in Health & Wellness, Fitness, Diet & NutritionThe Metabolism Plan: A Proven Blueprint for Revitalizing Your Body and Achieving Optimal Health by Dale HarrisonPlease visithttps://thebookvoice.com/podcasts/1/audiobook/816078to listen full audiobooks. Title: The Metabolism Plan: A Proven Blueprint for Revitalizing Your Body and Achieving Optimal Health Author: Dale Harrison Narrator: Deedee Ash Format: Unabridged Audiobook Length: 0 hours 31 minutes Release date: September 5, 2024 Genres: Fitness, Diet & Nutrition Publisher's Summary: The Metabolism Plan: A Proven Blueprint for Revitalizing Your Body and Achieving Optimal Health Are you tired of feeling sluggish, battling weight gain, and struggling with low energy levels? This audiobook is your ultimate guide to reigniting your metabolism and reclaiming control over your body's natural balance. 'The Metabolism Plan' is not just another...2024-09-0531 minGet Your Favorite Full Audiobooks in Health & Wellness, Fitness, Diet & NutritionGet Your Favorite Full Audiobooks in Health & Wellness, Fitness, Diet & NutritionThe Metabolism Plan: A Proven Blueprint for Revitalizing Your Body and Achieving Optimal Health by Dale HarrisonPlease visit https://thebookvoice.com/podcasts/1/audiobook/816078 to listen full audiobooks. Title: The Metabolism Plan: A Proven Blueprint for Revitalizing Your Body and Achieving Optimal Health Author: Dale Harrison Narrator: Deedee Ash Format: Unabridged Audiobook Length: 0 hours 31 minutes Release date: September 5, 2024 Genres: Fitness, Diet & Nutrition Publisher's Summary: The Metabolism Plan: A Proven Blueprint for Revitalizing Your Body and Achieving Optimal Health Are you tired of feeling sluggish, battling weight gain, and struggling with low energy levels? This audiobook is your ultimate guide to reigniting your metabolism and reclaiming control over your body's natural balance. 'The Metabolism Plan' is not just...2024-09-0503 minGet Your Favorite Full Audiobooks in Health & Wellness, Fitness, Diet & NutritionGet Your Favorite Full Audiobooks in Health & Wellness, Fitness, Diet & NutritionMetabolic Boost Bundle, 2 in 1 Bundle: The Metabolism Plan and Metabolic Flexibility by Justin Hanna, Dale HarrisonPlease visit https://thebookvoice.com/podcasts/1/audiobook/813929 to listen full audiobooks. Title: Metabolic Boost Bundle, 2 in 1 Bundle: The Metabolism Plan and Metabolic Flexibility Author: Justin Hanna, Dale Harrison Narrator: Deedee Ash Format: Unabridged Audiobook Length: 1 hour 10 minutes Release date: August 28, 2024 Genres: Fitness, Diet & Nutrition Publisher's Summary: Metabolic Boost Bundle, 2 in 1 Bundle: The Metabolism Plan and Metabolic Flexibility Transform your health and energy levels with the Metabolic Boost Bundle, an essential audiobook collection for anyone looking to revitalize their body and optimize their metabolism. This bundle provides expert insights and actionable strategies to help you unlock your body’s full potential, bo...2024-08-2805 minGet Your Favorite Full Audiobooks in Health & Wellness, Fitness, Diet & NutritionGet Your Favorite Full Audiobooks in Health & Wellness, Fitness, Diet & NutritionMetabolic Boost Bundle, 2 in 1 Bundle: The Metabolism Plan and Metabolic Flexibility by Justin Hanna, Dale HarrisonPlease visithttps://thebookvoice.com/podcasts/1/audiobook/813929to listen full audiobooks. Title: Metabolic Boost Bundle, 2 in 1 Bundle: The Metabolism Plan and Metabolic Flexibility Author: Justin Hanna, Dale Harrison Narrator: Deedee Ash Format: Unabridged Audiobook Length: 1 hour 10 minutes Release date: August 28, 2024 Genres: Fitness, Diet & Nutrition Publisher's Summary: Metabolic Boost Bundle, 2 in 1 Bundle: The Metabolism Plan and Metabolic Flexibility Transform your health and energy levels with the Metabolic Boost Bundle, an essential audiobook collection for anyone looking to revitalize their body and optimize their metabolism. This bundle provides expert insights and actionable strategies to help you unlock your body’s full potential, boost yo...2024-08-281h 10Your Golf Performance PodcastYour Golf Performance PodcastEpisode 71 - John Serhan talks about his career as an elite golf coachWelcome to Episode 71 of the Your Golf Performance Podcast, hosted by PGA professional Brent Dale!This week, we are excited to have John Serhan, a highly regarded elite golf coach, join us.With an impressive career working with numerous tour professionals, John has most recently coached Harrison Crowe, who won the Asia Pacific Amateur, earning starts in the Masters and Open Championship.He also works with Sarah Kemp on the LPGA Tour.Tune in as John shares his insights, experiences, and tips from his extensive coaching career. Don't miss this fascinating conversation with one of the...2024-07-121h 07UnicornyUnicorny69. Death to ROI! Marketing is not a profit centre.Welcome to part two of our myth-debunking session with Dale W. Harrison, where we explore the realities of demand creation in marketing.  Dale, a polymath with a broad view of business, explains why performance marketing is flawed and introduces the 95/5 rule, which outlines the natural buying cycles of customers. Understand the 95/5 rule and its implications for demand creation.Learn why brand marketing matters even when customers aren't in the market.Explore the pitfalls of using ROI as the sole metric for marketing effectiveness.Find out how marketing enhances sales efficiency and shortens sales cycles.Li...2024-07-0428 minUnicornyUnicorny68. The truth about demand creation? It’s a lie.Curious about why "demand creation" might be a ‘lie’ or a myth? In this episode, Dale W. Harrison challenges conventional marketing wisdom by arguing that demand cannot be created but only captured. We discuss real-world examples like the iPhone and the Apple Newton to illustrate the differences between capturing existing demand and the futility of trying to create it. You'll also hear about the importance of strategic branding and the pitfalls of relying solely on lead generation. Learn about:Why capturing demand is more realistic than creating it.The significance of strategic branding in consumer trust and...2024-07-0225 minDale Carter\'s AmericaDale Carter's AmericaDCA166 - The Butker EffectOn this episode, Dale and Kurt discuss Chiefs kicker Harrison Butker's speech at a Catholic university graduation, and the backlash and support after it. Plus, the Iranian president dies in a helicopter crash, double standards between Trump and Hillary and the FEC, Biden challenges Trump to debates, a cat fight breaks out in congress, Kamala drops the "F" word, Biden lies about inflation, Trump performs a stand-up routine at the NRA, and DeSantis changes Florida's energy policy Make sure to like, comment, subscribe, and share Dale Carter's America with your friends! Follow us on Facebook and Instagram...2024-05-2251 minSleeping Barber - A Marketing PodcastSleeping Barber - A Marketing PodcastSBP 069: Slaying Marketing's Sacred Cows. With Dale Harrison.This week's episode of the Sleeping Barber podcast features Dale W. Harrison, Commercial Strategy & Marketing Effectiveness Consultant @ Inforda Services. Dale features an extraordinary background from physics to finance and marketing. We dive into the fallacies of demand generation, the truth about ROI, and the impact of brand awareness. Don't miss this enlightening discussion that will leave you with a new perspective on marketing strategy. Enjoy the show! Our Guest: Dale W. Harrison LinkedIn: https://www.linkedin.com/in/dalewharrison/ Youtube: https://www.youtube.com...2024-05-021h 27Beyond 90Beyond 90The Frillies (Cap 194: Amy Harrison)Emma has strong feelings about the struggle to accommodate new women & girls in community football, Dale expresses his dislike for a score graphic, Eric provides a partial explanation of the Euro 2025 qualification process, and Maj comes up with a nickname for the Australia U-23 team!2024-04-081h 25Happily Ever Banter Podcast - w/Uncle Dale & KiKiHappily Ever Banter Podcast - w/Uncle Dale & KiKiEpisode 6: Hanging with the Hartt's - Bridgette & Harrison HarttWelcome to "Happily Ever Banter," the podcast where Uncle Dale Mills and Crystal "Kiki" Mills from Outdaughtered share their wisdom, laughter, and insights on relationships, marriage, kids, and all the joys of life! This week, they're joined by the delightful Harrison and Bridgette Hartt from The Hartt Family, a real family dedicated to spreading joy and positivity through their hilarious videos and uplifting message. Join Uncle Dale, Kiki, Harrison, and Bridgette for a heartwarming and entertaining conversation as they discuss the importance of laughter, authenticity, and kindness in today's world. The Hartt Family isn't afraid to be...2024-03-071h 38Blooming Late ScientistsBlooming Late ScientistsDale Harrison – The Man With a Thousand LivesFollow the journey of a Commercial Director whose life story defies convention. Starting in a cult, his path led him through physics, crane driving, founding companies and becoming a CFO before steering the helm in biotech innovation. In this interview, Dale Harrison shares insights from his diverse experiences and how they shaped his approach to leadership and innovation in the biotech sector. It's a tale of resilience, adaptability, and the relentless pursuit of passion that will inspire anyone facing their own hurdles.This story isn't just about success; it's about the power of diversity in experience and thinking. Perfect...2024-03-0547 minGet Your Favorite Full Audiobooks in Romance, MysteryGet Your Favorite Full Audiobooks in Romance, MysteryHarrison’s Heart: A SEALs of Honor World Novel by Dale MayerPlease visithttps://thebookvoice.com/podcasts/1/audiobook/768575to listen full audiobooks. Title: Harrison’s Heart: A SEALs of Honor World Novel Author: Dale Mayer Narrator: Adam Cunningham Format: Unabridged Audiobook Length: 5 hours 38 minutes Release date: February 28, 2024 Genres: Mystery Publisher's Summary: Book 7: Heroes for Hire When a call for help comes from Ice’s father, Harrison steps up. A senator has been shot, his wife beaten and his kids are in the wind. It’s up to Harrison to find the answers everyone is looking for. Including finding the senator’s ex-military and pissed at the world daughter. Only she doesn’t want anyth...2024-02-285h 38Get Your Favorite Free Audiobooks in Romance, MysteryGet Your Favorite Free Audiobooks in Romance, MysteryHarrison’s Heart: A SEALs of Honor World Novel by Dale MayerPlease visit https://thebookvoice.com/podcasts/1/audiobook/768575 to listen full audiobooks. Title: Harrison’s Heart: A SEALs of Honor World Novel Author: Dale Mayer Narrator: Adam Cunningham Format: Unabridged Audiobook Length: 5 hours 38 minutes Release date: February 28, 2024 Genres: Mystery Publisher's Summary: Book 7: Heroes for Hire When a call for help comes from Ice’s father, Harrison steps up. A senator has been shot, his wife beaten and his kids are in the wind. It’s up to Harrison to find the answers everyone is looking for. Including finding the senator’s ex-military and pissed at the world daughter. Only she doesn’t want any...2024-02-2805 minHouse Call Vet Café PodcastHouse Call Vet Café PodcastEp. 55: Part 2: Yoga Rainbow Crystal Vet: Grief Support, APLB, and Music Emergencies; Meet Dr. Dale KrierDr. Dale Krier is a born and raised New Yorker. She freed herself from the East Coast and moved to Colorado for undergrad when she was 18, graduated from CSU in 1987, and then moved back east to be closer to her mom after graduation. She worked for 10 years at a brick-and-mortar practice. When the practice was sold to a corporation, she quit the next day. Dale started Creature Comforts Mobile practice in 1997 with a Dodge truck. She transitioned her practice during Covid to providing 98% end-of-life care. Topics covered in this episode: Travel, Yoga, and Retreats Speaking with...2024-01-3039 minHouse Call Vet Café PodcastHouse Call Vet Café PodcastEp. 55: Part 2: Yoga Rainbow Crystal Vet: Grief Support, APLB, and Music Emergencies; Meet Dr. Dale KrierDr. Dale Krier is a born and raised New Yorker. She freed herself from the East Coast and moved to Colorado for undergrad when she was 18, graduated from CSU in 1987, and then moved back east to be closer to her mom after graduation. She worked for 10 years at a brick-and-mortar practice. When the practice was sold to a corporation, she quit the next day. Dale started Creature Comforts Mobile practice in 1997 with a Dodge truck. She transitioned her practice during Covid to providing 98% end-of-life care. Topics covered in this episode: Travel, Yoga, and Retreats Speaking with...2024-01-3039 minClosing Time: quick insights from sales & marketing expertsClosing Time: quick insights from sales & marketing expertsHow to De-risk the Purchase Process for Your Buyers and Avoid FOFU (Fear Of F***ing Up) -- with Dale HarrisonYou've heard the saying, “No one ever got fired for buying IBM,” but do you know the psychology behind it? B2B sales reps often focus on how their solution is different, better, and has the latest features and functions. Buyers, meanwhile, are often fundamentally averse to anything revolutionary or innovative.  Their professional reputation is on the line with every purchase they make - especially the big ones. In many cases, the secret to building confidence in your solution is to de-risk the purchase process. Dale Harrison, a B2B marketing strategist, joins Closi...2024-01-2916 minHouse Call Vet Café PodcastHouse Call Vet Café PodcastEp. 54: Part 1: Nana Banana Bandana: Mobile Clinic To IHE Practice During Covid; Meet Dr. Dale KrierDr. Dale Krier is a born and raised New Yorker. She freed herself from the east coast and moved to Colorado for undergrad when she was 18, graduated from CSU in 1987, and then moved back east to be closer to her mom after graduation. She worked for 10 years at a brick-and-mortar practice. When the practice was sold to a corporation, she quit the next day. Dale started Creature Comforts Mobile practice in 1997 with a Dodge truck. She discovered the beauty of in home euthanasia practice, joined IAAHPC, and became certified in hospice and palliative care in 2017. COVID was the smokescreen...2024-01-2334 minHouse Call Vet Café PodcastHouse Call Vet Café PodcastEp. 54: Part 1: Nana Banana Bandana: Mobile Clinic To IHE Practice During Covid; Meet Dr. Dale KrierDr. Dale Krier is a born and raised New Yorker. She freed herself from the east coast and moved to Colorado for undergrad when she was 18, graduated from CSU in 1987, and then moved back east to be closer to her mom after graduation. She worked for 10 years at a brick-and-mortar practice. When the practice was sold to a corporation, she quit the next day. Dale started Creature Comforts Mobile practice in 1997 with a Dodge truck. She discovered the beauty of in home euthanasia practice, joined IAAHPC, and became certified in hospice and palliative care in 2017. COVID was the smokescreen...2024-01-2334 minThe Metal Forge®The Metal Forge®The Metal Forge - 259 - Hands of Attrition (Dale Harrison)Going to the UK this week and not the University of Kentucky for all your sports fans. The motherland of Birmingham calls my name and with it like so many other, Dale Harrison from Hands of Attrition is here this week. Forming in the West-Midlands, 2018 saw the birth of the the withering, the one way the beat down ensues. Starting their career as a quintet, now a gruesome-foursome, they dudes are here to show you what is up and how they are reshaping metal today! Hands of Attrition: 2024-01-191h 26Biotech Best PracticesBiotech Best PracticesSales Friction - Are You Making It Too Hard for Customers to Buy?This week, we discuss "Sales Friction - Are You Making It Too Hard for Customers to Buy?" Many biotech companies unwittingly through up obstacles that make it harder for new customers to buy from them. Can a new customer clearly understand what you offer from the header of your homepage? Saying that you "Empower Researchers" is a poor substitute for simply saying that you sell antibodies and ELISA kits. Can you be easily reached? Many websites have NO contact information on their homepage and the customer has to scrounge around the website looking...2024-01-0828 minBiotech Best PracticesBiotech Best PracticesSales Pipeline VelocitySales Pipeline Velocity is probably the most important business metric you're not using! Sales Velocity tracks the overall effectiveness of your entire sales and marketing effort in terms of the flow of recognized revenue per unit of time (per week, per month, per Quarter). It can be used to predict future revenue flows based on past performance and your current sales opportunities as well as track actual historical performance.2023-12-2422 minYour Golf Performance PodcastYour Golf Performance PodcastEpisode 40 - Matt Green has travelled the world as a Golf Physio & shares what he learned!Episode 40: Exploring the World of Golf Physiotherapy with Matt GreenJoin us on this captivating episode of Your Golf Performance Podcast as we delve into the world of golf physiotherapy with a special guest, Matt Green, the driving force behind Green Golf Physio & Performance.Matt shares his enthralling experiences and insights gained from traversing the globe as a dedicated golf physiotherapist.In this episode, we uncover the intricacies of blending golf and physical performance, understanding the demands golf places on the body, and the art of enhancing one's game through targeted physiotherapy.Matt's global journey...2023-12-1557 minBiotech Best PracticesBiotech Best PracticesHow to do Price DiscountingPrice discounting tends to be an overly used tactic with both salespeople and in marketing campaigns. In general, discounting doesn't draw in more regular customers and almost never increases profits. Discounting has its place but should be used carefully and strategically. In this episode, we talk about why discounting can be problematic when it should be used and how to deploy it best.2023-12-1422 minBiotech Best PracticesBiotech Best PracticesHow NOT to do Trade Shows - Part IIConferences and trade shows are among the most expensive sales and marketing activities a company can engage in, with many companies seeing a poor return on their efforts. We talk about the biggest do's and don'ts when doing a trade show, specifically focusing on optimizing your marketing efforts. How do you run pre-show campaigns? What are the key considerations in booth design? What about all that Swag? Previously, in Part I (Episode 2), we looked at how to optimize trade shows from a sales perspective.2023-12-1323 minBiotech Best PracticesBiotech Best PracticesHow do Successful Biotechs Grow RevenueWhat separates successful biotech companies from those struggling to achieve predictable revenue traction? The key is shifting from a product-focused approach to a customer-focused approach.2023-12-1326 minBiotech Best PracticesBiotech Best PracticesHow NOT to do Trade Shows – Part IConferences and trade shows are among the most expensive sales and marketing activities a company can engage in, with many companies seeing a poor return on their efforts. We talk about the biggest do's and don'ts when doing a trade show, specifically focusing on optimizing the sales efforts. In Part II, we look at how to optimize trade shows from a marketing perspective.2023-12-1321 minBiotech Best PracticesBiotech Best PracticesPredicting Customer OrdersThis week, we discuss "Predicting Customer Orders" Last week, we talked about customer churn; this week's topic is closely related. Can you predict when a given customer should be ready to order? Conversely, can you predict if it's been too long and they've left and are buying from someone else? This is valuable for both forecasting revenue month by month and for directing sales reps to call on customers at risk of having churned.2023-12-1323 minBiotech Best PracticesBiotech Best PracticesCustomer Churn, How It Works and What to do About ItCustomer churn is an issue for all companies in the biotech space, especially if you sell a product that is re-purchased at a high frequency. Customers always have other options, and often they switch suppliers. We will talk about how churn works and what, if anything, you can do about it.2023-12-1327 minBiotech Best PracticesBiotech Best PracticesHow to Set Sales Targets and a Bonus PlanA crucial part of financial planning is establishing revenue targets and a sales bonus plan for the coming year. To attract good salespeople, you need a clear and understandable bonus and compensation plan. Companies tend to make a number of mistakes in designing sales compensation plans, including: • Too complicated • Targets that are not revenue-related • The ratio of Bonus to Base salary is too high • Unpredictable payouts • Too many carve-outs • Creating incentives for time-shifting deal closes2023-12-1326 minBiotech Best PracticesBiotech Best PracticesHow a Biotech can Setup and Run a Customer PanelA significant failure point for early-stage biotechs is not fully understanding their market and what motivates their customers to buy. A "Customer Panel" is a selected group (10-15 individuals) representing potential future customers for periodic one-on-one interviews. The process is simple and not expensive. If you have a MailChimp and SurveyMonkey account and know how to do a Zoom call, you have everything needed to get started. We'll discuss the step-by-step process for making this happen!2023-12-1324 minBiotech Best PracticesBiotech Best PracticesHow to Run a Product LaunchMuch of the success or failure of a new product is determined by what happens in the six months BEFORE the launch through the six months after launch. Far too often, we see products launched to crickets...and 1-2 years later, the company is still struggling to get traction and revenue acceleration. By following a few simple practices, a company can significantly reduce its risks around product launches.2023-12-1325 minBiotech Best PracticesBiotech Best PracticesWorking with an Independent Sales RepresentativeHaving an outside Sales Rep represent your products offers many advantages. An independent rep will already have established relationships with labs and can rapidly introduce your product to new buyers. It can give you more rapid access to markets, expertise in local markets, and provide flexibility in future commercial plans.2023-12-1325 minBiotech Best PracticesBiotech Best PracticesYour #1 Problem is No One Knows You Exist!Most biotechs, especially earlier-stage startups, worry obsessively about how good their product is or what the competition is doing. But seldom are those the things holding you back! Your biggest issue is that almost all of your potential buyers have no idea that you even exist and no clear idea of what you're offering. With a new product launch, it typically takes 12-18 months of intensive marketing before most people will even recognize your name and even longer to fully educate the market on why they should care.2023-12-1319 minClosing Time: quick insights from sales & marketing expertsClosing Time: quick insights from sales & marketing expertsDoes Brand Awareness Work in B2B? Here's How to Prove it Does to Your CFO -- with Dale HarrisonThe data doesn't lie: If you are not in the consideration set for a buyer before they begin their buying journey, you have less than a 5% chance of closing that deal. It pays to be top of mind, and B2B marketers do that with brand awareness. In this episode of Closing Time, Insightly CMO Chip House speaks with Dale Harrison, a B2B marketing strategist, on why sales leaders should support and encourage their marketing team’s efforts in branding and brand awareness. Not sure how to communicate the value to your CFO? As a...2023-12-0521 minB2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingB2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingIs your content an empty Trojan Horse? w/ Dale HarrisonThe basic idea of content marketing is to publish stuff that's not all about your products and services but instead about your audience, their problems and pain points. At this same time, though, content DOES need to point to, or maybe gesture towards, your brand and your solution. Which can be tricky. How do you create content that's not so product and brand focused as so come across as overtly sales-y, while at the same time making a clear connection between the educational content you're publishing and your brand. To help us unpack this challenge, m...2023-11-1428 minIt Is ComplicatedIt Is ComplicatedQueer Voices - Laura Kate Dale - Is joy complicated?In the fourth in our Queer Voices series we talk with Laura Kate Dale, games journalist, author, and accessibility consultant. We started on how some of our narratives are routed in negativity, and how that can be turned into talking about Joy and Euphoria, small or large.This leads into us talking about how the little things can fight back against the system every day, challenging how we see our own lives. We can overlook the small joys, taking them for granted, ignoring the heart sing moments. We can be proud of ourselves in the small...2023-10-2749 minEarly Stage Critical MomentsEarly Stage Critical MomentsHarrison Rose - Bootstrapping To One Million Annual Recurring Revenue, With Zero OutboundIn today’s episode, we delve deep into the tech startup landscape with Harrison Rose. Harrison, the brains behind the success of Paddle and Goodfit.io, takes us on his transformation from a tech outsider to the helm of leading startups. Most entrepreneurs grapple with decisions daily. But how do those seemingly insignificant choices snowball into startup success or failure? And in an ever-changing tech landscape, how do you pinpoint and target the right audience effectively? What to Listen For: Introduction – 0:00 - How did a lack of initial tech know-how mold Harr...2023-10-0954 minDale GoodridgeDale GoodridgeClearing MyA track made with an MPC 2000XL, Korg Volca FM2 FX are Harrison 32C, Korg SDD-3000 & OTO Biscuit #electronicmusic #electronic #newmusic #New #popular #feed #trending #idm #edm #bass #world #beat #beats #dance #music #mpc #mpc2000xl2023-10-0402 minThe Healthy Harrison PodcastThe Healthy Harrison PodcastEpisode 114 Olivia Dale Pape- June 16, 2023 - The Healthy Harrison Podcast2023-06-1633 minNigh UnwatchableNigh UnwatchableYup, It’s Still Bad! We Watched Dragonball Evolution (2009)We don't know how this happened, but we scored a super special guest for this week's episode! And then they made us watch this movie, so it was a mixed bag honestly. JK - this flick may be terrible, but our episode about it is a hoot! Kamehame... and join us!  Follow us @NighUnwatchable, or Dale at @Frosty3D ! Music by jacketpocket 2023-06-1454 minTwisted, Torn And MoistTwisted, Torn And MoistDale Harrison-Hands Of AttritionSend us a textI caught up with Dale Harrison who is the drummer in "Hands of Attrition" After a rocky start to the interview plagued with technical issues  and life getting in the way of things actually going according to plan ..We got there, just about.We talked about the band name, who came up with it, grab yourself a coffee or a beverage of choice and listen in as Dale reveals all, how the band came together and what he does outside of music and lots more. K...2023-03-1533 min