Shows
Pitstop with Sarah LevingerLarge Brands vs Small Brands on Amazon - Harry WolanskyBiggest levers to increase conversionDelivery speed, use WFS or 3PL if you cannot fulfil 2 dayLarge brands may be able to do thisContent: listing quality must be 95% or better; Pro Seller BadgePriceLarge brands: household names already being searched for and may be in store (PUT/SFS opportunities)Pick up in storeSmall brands: private label - need to get to the first page, have strong content, good reviews, and good prices. The premium brands don’t always jive on walmart.Get on Walmart - either you’ll sell your prod...
2021-09-2313 minPitstop with Sarah LevingerWal-Mart Delivery, Membership, and Brick and Mortar - Harry WolanskyDelivery:Amazon has over 110 active fulfillment centers in USAWalmart Fulfillment Service has 20 thus farMembership:Amazon Prime has over 100 million prime membersWalmart Plus has around 8 million members ($98 per year)Benefits are Free shipping, free deliver from stores, etcBrick and MortarStill massive: 90% of Americans live within 10 miles of a Walmart storeWalmart redesigning over 1,000 stores to improve shopping experience (eventually with more tech = digitally enabled shopping experiences)Amazon just entering B&M Our SponsorsOmnisend - ShipBob - Gorgias
Mentioned in this episode:
2021-09-2112 minPitstop with Sarah LevingerWalmart Vs Amazon with Harry WolanskyAfter surveying 1147 online shoppers, here's why people are shopping on walmart.com versus Amazon. Price is a big factor for shoppers, it's the main reason for choosing Wal-Mart over Costco, Best-Buy etc.Pick up connivence of being able to pick up today is something customers go to Wal-Mart for, versus Amazon.Wal-Mart as a portion of online sales have doubled, and they have 400M online visitors a month.Only 9% of shoppers care who the seller is.Customers are very discount driven, Roll Back is the biggest driver of sales.Customer search on walmart.com is very b...
2021-09-2014 min