Shows
Practical Rebels53: How to Use Deep Research Mode in ChatGPT for a Competitive AdvantageSend us a textMany marketers use AI only for quick answers or surface-level tasks. In Episode 53 of Practical Rebels, Veronique and Logan explain why that approach leaves valuable opportunities on the table. They explore how deep research mode in ChatGPT can help teams gather insights, analyze competitors, and organize information that drives stronger strategy.The episode begins with a breakdown of what deep research mode actually does. It helps teams work through complex questions, identify hidden patterns, and pull together structured analysis that normally takes hours of manual research. Because of this, marketers can...
2025-12-0419 minPractical Rebels52: From a Blank Calendar to Big Ideas: Beating Social Media BurnoutSend us a textStaring at a blank content calendar?In this episode of Practical Rebels, Veronique sits down with Savannah, HatchMark Studio’s own social media manager, to talk about what really causes burnout and how to get your creativity flowing again.From leaning on your team for ideas to using AI the right way, they share practical tips that help brands come up with social media content ideas that actually connect.Listen now on your favorite podcast platform. 🎧
2025-11-2428 minPractical Rebels51: The Secret Behind Logos That Stand the Test of TimeSend us a textSome logos stick in your mind for decades. Others fade from your memory in just a few years.In this episode of Practical Rebels, we talk about the five qualities that make a logo truly last. It is called the SMART framework, and it stands for:✏️ Simple – Clear and easy to recognize.🎯 Memorable – Sticks in your audience’s mind after one glance.⏳ Ageless – Avoids trends so it stays relevant for decades. 🖥️ Reliable – Works everywhere, in every size and format.💡 Thoughtful – Has meaning that connects to your brand’s story and values....
2025-11-0521 minPractical Rebels50: How to Teach AI to Speak Your Brand VoiceSend us a textYour marketing team is probably already using AI. The real question is: are you getting content that truly sounds like your brand?In this episode of Practical Rebels, Logan and Veronique unpack how to train AI the right way. From giving better prompts to refining outputs in rounds, they share how to turn AI into a creative partner instead of a quick shortcut.🎙️ The episode is now live. Listen today on your favorite podcast platform.
2025-10-2430 minPractical Rebels49: Stop Branding for Yourself. Start Branding for Impact.Send us a textWhat do a lot of brands get wrong? They build for themselves, not for their audience.In this week’s episode, we’re talking about why your personal preferences shouldn’t lead the branding process, and how real audience research can completely change the game.We break down:✅ How to identify your actual audience✅ What goes into a strong brand persona✅ Why the best brands are built on insight, not instinct✅ And how branding for your audience drives...
2025-10-0923 minPractical Rebels48: Rethinking Email → How Smart Brands Are Building Loyalty, Not Just SalesSend us a textEmail marketing doesn’t have to feel like automation overload. In this episode of Practical Rebels, Gavin Hewitson, founder of In-box, shares why the future of email is all about genuine connection.We explore the difference between sales-driven emails and plain-text messages that feel like they’re coming directly from a founder. Gavin explains why small human touches like adding a thoughtful delay to post-purchase emails or sending messages that express gratitude can help you bolster your brand loyalty. For service-based businesses, we dig into how to delive...
2025-09-2523 minPractical Rebels47: Google AI Overviews vs. AI Mode → What These New Search Features Mean for YouSend us a textGoogle is evolving fast, and your content strategy needs to keep up.In Episode 47 of Practical Rebels, Logan and Ramsey discuss the two AI-powered search features every marketer and business owner needs to understand. 🔍 Google AI Overviews: Quick answers at the top of search results 💬 Google AI Mode: An immersive, ChatGPT-like experience built for deeper queriesThese tools are changing how people search and how your content gets discovered. In this episode, we cover: ✅ What makes AI Mode different from AI Overviews✅ How user behav...
2025-08-1314 minPractical Rebels46: Instagram + Google → The All-New SEO Duo for 2025Send us a textBig update: Google is now indexing Instagram posts from professional and creator accounts.That means your Reels, photos, and carousels can show up in Google Search results.In the first episode of our new format on Practical Rebels, Logan and Ramsey break down what this means, why it matters, and what you should be doing about it. ✅ Why Instagram posts are now part of your SEO ✅ What kinds of posts are most likely to rank ✅ How to repurpose your existing content for search
2025-07-3017 minPractical Rebels45: Leveraging The Power of Social Listening with Ivy Thomas-EverittSend us a textWhy do some brands build loyal online communities while others struggle? The secret could be as simple as listening. 👂On this episode of Practical Rebels, we were joined by @ivyeveritt. She is a social media strategist and 10-year industry veteran. During our conversation, she explained how social listening–especially paying attention to critics–is a way to turn tough feedback into powerful content and forge strong connections with your customers.We also set the record straight on social trends. When you should do them, why you should do them, and why...
2025-07-1640 minPractical Rebels44: Marketing & Minerals: How BEAM Minerals Dominates Digitally with Miranda AlvarezSend us a textDiscover how a higher education leader teamed up with a mineral supplement company to create authentic, compelling marketing. Miranda Alvarez @creative.momster, Creative Director @beamminerals and @beamminerals.pets, shares her journey from diverse backgrounds to building a successful brand through storytelling rooted in truth and purpose. On this episode of Practical Rebels, Miranda spoke to us about how she blends science with human connection to build a truly collaborative content strategy. 👉 BEAMminerals.com
2025-07-0251 minPractical Rebels43 : The SNAP Soccer Story with John GuidrozSend us a textGreat business ideas are often born from personal frustration. @snapsoccerofficial is a great example of that. Founder John Guidroz started it after facing chaos at youth soccer tournaments—unorganized fields, missing refs. What began as a side project turned into a company managing 50+ events annually, with a dedicated team and regional collaborations. Despite challenges like COVID-19, John’s resilience and focus on relationships helped him grow and improve youth sports. John joined the Practical Rebels podcast to share his story of turning frustration into opportunity and his unexpected advice for en...
2025-06-1847 minPractical Rebels42: Reimagining How Workers Access Their Money with Tal Clark of Instant FinancialSend us a textImagine getting paid every day you work instead of every two weeks. That's the idea behind @instant_financial. CEO Tal Clark joined the Practical Rebels podcast to share how this approach is transforming financial wellness for hourly workers across America, helping them avoid risky borrowing and payday loans.From its start in 2017 to partnering with major companies like Papa John’s, Instant Financial is innovating with daily pay, virtual cards, and new financial tools.If you’re a business owner with employees, you will want to listen to th...
2025-06-0444 minPractical Rebels41: The Science Behind Email Marketing with Gavin HewitsonSend us a textUnlock the hidden power of email marketing! Gavin Hewitson is the founder of In-box, an email and SMS marketing agency based in New Zealand. (That’s right. Practical Rebels is officially a global podcast!) Our team collaborates with Gavin on a regular basis to help take our clients’ email strategies and execution to the next level. “With email marketing, you can get to about 80% on your own,” says Gavin. “It’s that extra 20% where you can really start to make a difference.” We explored a wide range of topi...
2025-05-2139 minPractical Rebels40: Marketing with Heart ❤️ in Hospitality with Jessie Radcliffe of Perdido Beach ResortSend us a textWhat happens when a former yoga instructor turns into a hospitality powerhouse?Jessie Radcliffe is the CMO of @perdidobeachresort. Like many people in the hospitality industry, she started her professional journey as a server, slowly working her way through the ranks, eventually finding her home in marketing.For Jessie, “If it’s heart work, I’m in.” She has a deep passion for hospitality and believes that making deep, emotional connections with her guests will always trump transactions.This episode of Practical Rebels is for all of the bran...
2025-05-0750 minPractical Rebels39: Art in Residence: Building Pensacola's Creative Future w/ Daniela de CastroSend us a textFriend of the show and two-time guest, Daniela de Castro joins us on this 39th episode of Practical Rebels! Daniela returned with news of her newest venture, an artist residency program with the @cityofpensacola. The first of its kind, Daniela and @pensacolamayor D.C. Reeves are working together to transform urban spaces through thoughtful public art and embedding creative professionals within city government. “Art is a vehicle to transform a city,” says Daniela. “Art should be made public. Art should say something.” The program will be focused on communit...
2025-04-2334 minPractical Rebels38: From Beer Gardens to Burrows: Building Authentic Spaces in PensacolaSend us a textWhat happens when you blend craft, community, and Belgian traditions? 🇧🇪@brettschweigert and @bethschweigert didn’t just start another brewery when they opened the doors to @oddcolonybrewing in 2019 on Palafox Street. They built a safe haven for beer lovers, a place both old and new friends could gather for storytelling and a community third place that is thoughtfully, beautifully designed. Since then, the couple has expanded their venture into East Hill with @theburrow.oddcolony, adding a full food program to go along with their locally brewed suds. From honoring Pensacola’s history t...
2025-04-0954 minPractical Rebels37: The Hatchery: HatchMark Studio's First Internship Program (Bonus Episode)Send us a textHere, have a bonus episode! 🙌In this unscheduled and totally organic episode of Practical Rebels, Ramsey and Joe talk about The Hatchery. This is HatchMark Studio's first-ever internship program, offering students real-world agency experience and one local business a chance to receive an agency-quality brand at a fraction of the cost. Joe, our senior graphic designer, talks to Ramsey about how this 12-week, paid internship will immerse three students in a summer packed with real agency work.The program is inviting a graphic designer, a copywriter, and a content cre...
2025-03-2716 minPractical Rebels36: Reignite Your Social Media: 10 Simple Steps to Get Back on TrackSend us a textSimple steps to get your business’ social media profile reignited 🔥We know that social media can feel like a mountain to climb for small business owners. A lot of times, when you ask the experts for help, it can feel overwhelming and like it’s going to take forever and a day to accomplish step one. That’s why we wanted to focus on some of the low-hanging fruit that can make a big difference. This latest episode of Practical Rebels podcast features Savannah, our in-house content creator. Together, her and Ra...
2025-03-1929 minPractical Rebels35: Zero-click Marketing: Mastering Content Marketing in a Post-click LandscapeSend us a textZero click marketing is here to stay 🙅Content marketing like blogging used to be a straightforward game. As long as you were making great, SEO-optimized content, you would be rewarded with clicks and waves of traffic to your website. Since the rollout of Google’s AI Overview, people haven’t been clicking. In fact, more than half of all Google searches today end without a single click. This is because people are getting the answers to their questions in the overview section. What does this mean for content c...
2025-03-0529 minPractical Rebels34: How to Launch a Marketing CampaignSend us a textDo you know how to launch a marketing campaign? On this latest episode of Practical Rebels, Logan and Ramsey teamed up to give you an easy-to-follow guide so that you can get your next marketing campaign launched and soaring toward success. The boys went over a 10-step list that covers everything from identifying your key objectives and target audiences to implementing tracking and analytics. Whether you’re a small business owner or just ready to expand your marketing knowledge, this is a great episode to tune into.
2025-02-1939 minPractical Rebels33: Tips to Kickstart your Creative Career: The College EditionSend us a textHey students and young professionals, this podcast is for you!We're fresh off College Night, and so excited about the talent we saw spend the evening networking with marketing professionals. In this episode, we’re diving into the power of networking, internships, and a strong online presence to help young creatives break into the industry. From landing internships to building real connections, we’re sharing tips that will help you stand out and get the attention of your dream job.What’s inside...
2025-02-0533 minPractical Rebels32: Creating Beauty and Spreading Kindness w/ Samantha Breedlove of Rusted Arrow MercantileSend us a textIn this episode, we’re excited to feature Samantha Breedlove, the visionary behind Rusted Arrow Mercantile. ✨ Samantha shares her journey from Chicago to Pensacola, where she turned her dream of owning a retail shop into reality. Building a brand in a close-knit community posed unique challenges, but Samantha’s dedication to authenticity and her ability to connect with customers helped her create a space that feels like home. Rusted Arrow Mercantile has become a beloved destination, offering a curated mix of products that reflect Samantha’s creativity and her deep understanding of her au...
2025-01-2255 minPractical Rebels31: Level Up Your Social Game: Social Media Trends 2025Send us a text️ Social Media Trends 2025This episode dives deep into the trends shaking up the social media world! From the short-form video explosion to the AI revolution, we're breaking down how to thrive in this ever-changing landscape.Short-form is king: Capture attention with dynamic, bite-sized content that hooks viewers instantly.Quality over quantity: Forget chasing follower numbers. Focus on creating meaningful content that resonates with your audience.AI as your sidekick: Unleash your creativity with AI tools that boost your workflow and generate fresh ideas.Com...
2025-01-0852 minPractical Rebels30: SEO Best Practices: How to Get Your Search Game on Lock in 2025Send us a textWhat SEO best practices are you implementing in 2025? Creating SEO content is a great way to drive organic traffic to your website. That being said, SEO is not a set it and forget it game. Google’s algorithms are always changing, meaning you’re constantly dealing with a moving target. To make matters more challenging, the “best practices” today might not be the same tomorrow. You have to constantly have your ear to the ground and do the research to stay in the know. 2025 is shaping up to be a year tha...
2024-12-1141 minPractical Rebels29: Empowering the Next Generation of Pilots with Chris Tonn from Rocket DronesSend us a textFrom the most affluent area of Dallas, Texas to the most beautiful beaches in the world, Chris Tonn’s rise to Pensacola’s drone guru is a story you want to hear! Owner of @pelicandrones and co-founder of @rocketdronesracing, Chris Tonn’s life is lived in the clouds. Chris jumped on the Practical Rebels podcast with us to discuss how he discovered a once-hidden pathway to a diverse set of services in the drone industry, going from simple videos and photography to highly sought after inspection services and state-of-the-art mapping contracts. It...
2024-11-2759 minPractical Rebels28: Blossoming a Business: Chloe Sexton’s Journey from Garage to Wedding Venue PioneerSend us a textFrom humble beginnings to a full-service powerhouse, Chloe Sexton's Supposey is a testament to resilience and creativity. Alongside her husband, Nick, Chloe navigated the challenges of a growing business, weathering storms like COVID-19 and natural disasters. Their unwavering determination led to the creation of one of the most celebrated event spaces in Florida, transforming dreams into reality despite countless obstacles. Discover the inspiring journey of family, strategic partnerships, and community-focused vision that has made Supposey a beloved Pensacola venue.Make sure to check out all things from Supposey down below 👇👉 https...
2024-11-1353 minPractical Rebels27: Pam and Carlos Garcia: Building a Legacy Around Love and LeadershipSend us a textPam and Carlos Garcia: Building a Legacy Around Love and Leadership. Their journey from teenage sweethearts to successful entrepreneurs is a testament to the power of perseverance and family. Learn how they've built a thriving business while raising six kids, fostering a strong team culture, and making a positive impact on their community.
2024-10-301h 00Practical Rebels26: Navigating the Branding Journey: How to Choose the Right AgencySend us a textDo you know how to choose a branding agency? The branding process is often a long road. It’s not as easy as just changing out some colors and tweaking a logo. It’s a deep dive into the inner workings of your company. Peeling back the curtain to see what it is that actually makes you tick. When it’s done the right way, branding is a lot of hard work. That means that finding the right branding agency is important. Because you’re going to be getting close with...
2024-10-1631 minPractical Rebels25: Shaking Up The Mobile Service Scene with Dannon Byrd of Tap the CoastSend us a textEveryone will remember at least three things from any wedding or event: a really bad speech, the food, and the drinks. Tap the Coast is a mobile beverage service based in our hometown of Pensacola, Florida. Founded by Dannon Byrd, the idea was born out of the perfectly shaken mix of a well-timed Pinterest photo, a noticeable demand in the region, and a post-pandemic wedding rush. Transitioning from the nonprofit world, Dannon used her connections and fundraising knowledge to start her business in late 2019. She had no industry background. No bartending e...
2024-09-2555 min
Brand Rescue: Marketing + PR Guidance for Small BusinessesNavigating the Evolution of Agency Structure and Services with Veronique Zayas, Founder of HatchMark StudioJoin us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive into how HatchMark Studio masters branding, visual systems, and helps clients stay on-brand across multiple platforms.
🔥 What You’ll Learn:
Why a strong social media presence is key to brand success
How cohesive messaging across channels boosts business
The power of partnerships and collaborating with other agencies to deliver specialized services
Real-world examples of how smart branding leads to higher revenue
💡 Whitney also shares her own agency’s s...
2024-09-2344 minPractical Rebels24: From Lessons in Entrepreneurship to Crafting Pensacola’s Bright Future: A Conversation with Mayor D.C. ReevesSend us a textMuch of entrepreneurship, leadership, and life is learning, listening, and gaining experiences that guide your path. This week’s guest is a perfect example of someone who’s done just that. We were lucky enough to get an exclusive hour with our (very busy) hometown Mayor, @dcreevesmayor. Our discussion ranged from his beginnings as a sports writer and his professional mentorship through @qdstuder to the lessons learned opening a brewery and his eventual appointment to City of Pensacola’s 64th Mayor. The Mayor attributes Pensacola’s recent and exciting growth to its invig...
2024-09-111h 02Practical Rebels23: Working With Your Friends: How Close-knit Teams Can Be Good For BusinessSend us a textThey say never work with your friends, but we don’t agree with that. Over the years, HatchMark Studio has developed a reputation of being a team that is…a little close. Maybe too close at times. But what we’ve found is that working closely with friends can have a profound impact on workplace happiness and success. Whether it’s bringing someone on the team you already trust or prioritizing an abundance of transparency throughout every layer of the business, working with friends or allowing yourself to get closer to your cowo...
2024-08-2850 minPractical Rebels22: Building a Smash Burger Cult Following: MI SU Street Food’s Rise to a Pensacola Foodie FavoriteSend us a textTHE SULTANS OF SMASH ARE ON THE POD 🧡THEY DON’T NEED AN INTRODUCTION, BUT WE’RE GOING TO GIVE THEM ONE. ALDEN AND HYLENE GARCIA OF @MISU_STREETFOOD JOINED THE PRACTICAL REBELS PODCAST TO TALK ABOUT HOW THEY GOT STARTED IN THE FOOD TRUCK WORLD, LESSONS THEY LEARNED ALONG THE WAY, AND WHERE THEY’RE HEADED NEXT. THAT’S RIGHT! THEY DROPPED SOME EXCLUSIVE BREAKING NEWS DURING OUR CHAT THAT THE TRUCK WILL BE MOVING TO A PERMANENT LOCATION TO SUPPORT THE OPENING OF THEIR ALL-NEW SOFT SERVE ICE CREAM CONCEPT “NO...
2024-08-0752 minPractical Rebels21: Inbound Marketing: How Content Creation Can Boost Business with Logan SingletonSend us a textLogan is on the podcast?! 🤯Traveling all the way from his desk to the back of the office where we record these episodes, Logan joined us on the Practical Rebels podcast to talk about all things inbound marketing. As our content and marketing strategist, Logan assists many of our clients with their inbound marketing strategy and execution. We talked to him about what it is, the different types of content creation, how to get the most out of your content, and how you can use the latest tools to you...
2024-07-2437 minPractical Rebels20: Lights, Camera, Comedy: The Business of Film & Importance of Community with Chris JadallahSend us a textLights, camera, comedy. 📽️Chris Jadallah is the owner and director of @filmsbycalliope, a Pensacola-based film company. He turned his childhood passion for film and directing into a business, opening his doors in 2015. A love for film was coupled by Chris’ adoration for comedy. He took his skill behind the lens and developed @kittygetajob, a local sketch comedy troupe that has recently had the support of famous Canadian sketch comedy actor Kevin McDonald from The Kids in the Hall.Veronique and Ramsey sat down with Chris on this latest episode of the...
2024-07-101h 11