Shows
Practical Rebels46: Instagram + Google → The All-New SEO Duo for 2025Send us a textBig update: Google is now indexing Instagram posts from professional and creator accounts.That means your Reels, photos, and carousels can show up in Google Search results.In the first episode of our new format on Practical Rebels, Logan and Ramsey break down what this means, why it matters, and what you should be doing about it. ✅ Why Instagram posts are now part of your SEO ✅ What kinds of posts are most likely to rank ✅ How to repurpose your existing content for search2025-07-3017 minPractical Rebels45: Leveraging The Power of Social Listening with Ivy Thomas-EverittSend us a textWhy do some brands build loyal online communities while others struggle? The secret could be as simple as listening. 👂On this episode of Practical Rebels, we were joined by @ivyeveritt. She is a social media strategist and 10-year industry veteran. During our conversation, she explained how social listening–especially paying attention to critics–is a way to turn tough feedback into powerful content and forge strong connections with your customers.We also set the record straight on social trends. When you should do them, why you should do them, and why...2025-07-1640 minPractical Rebels44: Marketing & Minerals: How BEAM Minerals Dominates Digitally with Miranda AlvarezSend us a textDiscover how a higher education leader teamed up with a mineral supplement company to create authentic, compelling marketing. Miranda Alvarez @creative.momster, Creative Director @beamminerals and @beamminerals.pets, shares her journey from diverse backgrounds to building a successful brand through storytelling rooted in truth and purpose. On this episode of Practical Rebels, Miranda spoke to us about how she blends science with human connection to build a truly collaborative content strategy. 👉 BEAMminerals.com2025-07-0251 minPractical Rebels43 : The SNAP Soccer Story with John GuidrozSend us a textGreat business ideas are often born from personal frustration. @snapsoccerofficial is a great example of that. Founder John Guidroz started it after facing chaos at youth soccer tournaments—unorganized fields, missing refs. What began as a side project turned into a company managing 50+ events annually, with a dedicated team and regional collaborations. Despite challenges like COVID-19, John’s resilience and focus on relationships helped him grow and improve youth sports. John joined the Practical Rebels podcast to share his story of turning frustration into opportunity and his unexpected advice for en...2025-06-1847 minPractical Rebels42: Reimagining How Workers Access Their Money with Tal Clark of Instant FinancialSend us a textImagine getting paid every day you work instead of every two weeks. That's the idea behind @instant_financial. CEO Tal Clark joined the Practical Rebels podcast to share how this approach is transforming financial wellness for hourly workers across America, helping them avoid risky borrowing and payday loans.From its start in 2017 to partnering with major companies like Papa John’s, Instant Financial is innovating with daily pay, virtual cards, and new financial tools.If you’re a business owner with employees, you will want to listen to th...2025-06-0444 minPractical Rebels41: The Science Behind Email Marketing with Gavin HewitsonSend us a textUnlock the hidden power of email marketing! Gavin Hewitson is the founder of In-box, an email and SMS marketing agency based in New Zealand. (That’s right. Practical Rebels is officially a global podcast!) Our team collaborates with Gavin on a regular basis to help take our clients’ email strategies and execution to the next level. “With email marketing, you can get to about 80% on your own,” says Gavin. “It’s that extra 20% where you can really start to make a difference.” We explored a wide range of topi...2025-05-2139 minPractical Rebels40: Marketing with Heart ❤️ in Hospitality with Jessie Radcliffe of Perdido Beach ResortSend us a textWhat happens when a former yoga instructor turns into a hospitality powerhouse?Jessie Radcliffe is the CMO of @perdidobeachresort. Like many people in the hospitality industry, she started her professional journey as a server, slowly working her way through the ranks, eventually finding her home in marketing.For Jessie, “If it’s heart work, I’m in.” She has a deep passion for hospitality and believes that making deep, emotional connections with her guests will always trump transactions.This episode of Practical Rebels is for all of the bran...2025-05-0750 minPractical Rebels39: Art in Residence: Building Pensacola's Creative Future w/ Daniela de CastroSend us a textFriend of the show and two-time guest, Daniela de Castro joins us on this 39th episode of Practical Rebels! Daniela returned with news of her newest venture, an artist residency program with the @cityofpensacola. The first of its kind, Daniela and @pensacolamayor D.C. Reeves are working together to transform urban spaces through thoughtful public art and embedding creative professionals within city government. “Art is a vehicle to transform a city,” says Daniela. “Art should be made public. Art should say something.” The program will be focused on communit...2025-04-2334 minPractical Rebels38: From Beer Gardens to Burrows: Building Authentic Spaces in PensacolaSend us a textWhat happens when you blend craft, community, and Belgian traditions? 🇧🇪@brettschweigert and @bethschweigert didn’t just start another brewery when they opened the doors to @oddcolonybrewing in 2019 on Palafox Street. They built a safe haven for beer lovers, a place both old and new friends could gather for storytelling and a community third place that is thoughtfully, beautifully designed. Since then, the couple has expanded their venture into East Hill with @theburrow.oddcolony, adding a full food program to go along with their locally brewed suds. From honoring Pensacola’s history t...2025-04-0954 minPractical Rebels37: The Hatchery: HatchMark Studio's First Internship Program (Bonus Episode)Send us a textHere, have a bonus episode! 🙌In this unscheduled and totally organic episode of Practical Rebels, Ramsey and Joe talk about The Hatchery. This is HatchMark Studio's first-ever internship program, offering students real-world agency experience and one local business a chance to receive an agency-quality brand at a fraction of the cost. Joe, our senior graphic designer, talks to Ramsey about how this 12-week, paid internship will immerse three students in a summer packed with real agency work.The program is inviting a graphic designer, a copywriter, and a content cre...2025-03-2716 minPractical Rebels36: Reignite Your Social Media: 10 Simple Steps to Get Back on TrackSend us a textSimple steps to get your business’ social media profile reignited 🔥We know that social media can feel like a mountain to climb for small business owners. A lot of times, when you ask the experts for help, it can feel overwhelming and like it’s going to take forever and a day to accomplish step one. That’s why we wanted to focus on some of the low-hanging fruit that can make a big difference. This latest episode of Practical Rebels podcast features Savannah, our in-house content creator. Together, her and Ra...2025-03-1929 minPractical Rebels35: Zero-click Marketing: Mastering Content Marketing in a Post-click LandscapeSend us a textZero click marketing is here to stay 🙅Content marketing like blogging used to be a straightforward game. As long as you were making great, SEO-optimized content, you would be rewarded with clicks and waves of traffic to your website. Since the rollout of Google’s AI Overview, people haven’t been clicking. In fact, more than half of all Google searches today end without a single click. This is because people are getting the answers to their questions in the overview section. What does this mean for content c...2025-03-0529 minPractical Rebels34: How to Launch a Marketing CampaignSend us a textDo you know how to launch a marketing campaign? On this latest episode of Practical Rebels, Logan and Ramsey teamed up to give you an easy-to-follow guide so that you can get your next marketing campaign launched and soaring toward success. The boys went over a 10-step list that covers everything from identifying your key objectives and target audiences to implementing tracking and analytics. Whether you’re a small business owner or just ready to expand your marketing knowledge, this is a great episode to tune into.2025-02-1939 minPractical Rebels33: Tips to Kickstart your Creative Career: The College EditionSend us a textHey students and young professionals, this podcast is for you!We're fresh off College Night, and so excited about the talent we saw spend the evening networking with marketing professionals. In this episode, we’re diving into the power of networking, internships, and a strong online presence to help young creatives break into the industry. From landing internships to building real connections, we’re sharing tips that will help you stand out and get the attention of your dream job.What’s inside...2025-02-0533 minPractical Rebels32: Creating Beauty and Spreading Kindness w/ Samantha Breedlove of Rusted Arrow MercantileSend us a textIn this episode, we’re excited to feature Samantha Breedlove, the visionary behind Rusted Arrow Mercantile. ✨ Samantha shares her journey from Chicago to Pensacola, where she turned her dream of owning a retail shop into reality. Building a brand in a close-knit community posed unique challenges, but Samantha’s dedication to authenticity and her ability to connect with customers helped her create a space that feels like home. Rusted Arrow Mercantile has become a beloved destination, offering a curated mix of products that reflect Samantha’s creativity and her deep understanding of her au...2025-01-2255 minPractical Rebels31: Level Up Your Social Game: Social Media Trends 2025Send us a text️ Social Media Trends 2025This episode dives deep into the trends shaking up the social media world! From the short-form video explosion to the AI revolution, we're breaking down how to thrive in this ever-changing landscape.Short-form is king: Capture attention with dynamic, bite-sized content that hooks viewers instantly.Quality over quantity: Forget chasing follower numbers. Focus on creating meaningful content that resonates with your audience.AI as your sidekick: Unleash your creativity with AI tools that boost your workflow and generate fresh ideas.Com...2025-01-0852 minPractical Rebels30: SEO Best Practices: How to Get Your Search Game on Lock in 2025Send us a textWhat SEO best practices are you implementing in 2025? Creating SEO content is a great way to drive organic traffic to your website. That being said, SEO is not a set it and forget it game. Google’s algorithms are always changing, meaning you’re constantly dealing with a moving target. To make matters more challenging, the “best practices” today might not be the same tomorrow. You have to constantly have your ear to the ground and do the research to stay in the know. 2025 is shaping up to be a year tha...2024-12-1141 minPractical Rebels29: Empowering the Next Generation of Pilots with Chris Tonn from Rocket DronesSend us a textFrom the most affluent area of Dallas, Texas to the most beautiful beaches in the world, Chris Tonn’s rise to Pensacola’s drone guru is a story you want to hear! Owner of @pelicandrones and co-founder of @rocketdronesracing, Chris Tonn’s life is lived in the clouds. Chris jumped on the Practical Rebels podcast with us to discuss how he discovered a once-hidden pathway to a diverse set of services in the drone industry, going from simple videos and photography to highly sought after inspection services and state-of-the-art mapping contracts. It...2024-11-2759 minPractical Rebels28: Blossoming a Business: Chloe Sexton’s Journey from Garage to Wedding Venue PioneerSend us a textFrom humble beginnings to a full-service powerhouse, Chloe Sexton's Supposey is a testament to resilience and creativity. Alongside her husband, Nick, Chloe navigated the challenges of a growing business, weathering storms like COVID-19 and natural disasters. Their unwavering determination led to the creation of one of the most celebrated event spaces in Florida, transforming dreams into reality despite countless obstacles. Discover the inspiring journey of family, strategic partnerships, and community-focused vision that has made Supposey a beloved Pensacola venue.Make sure to check out all things from Supposey down below 👇👉 https...2024-11-1353 minPractical Rebels27: Pam and Carlos Garcia: Building a Legacy Around Love and LeadershipSend us a textPam and Carlos Garcia: Building a Legacy Around Love and Leadership. Their journey from teenage sweethearts to successful entrepreneurs is a testament to the power of perseverance and family. Learn how they've built a thriving business while raising six kids, fostering a strong team culture, and making a positive impact on their community.2024-10-301h 00Practical Rebels26: Navigating the Branding Journey: How to Choose the Right AgencySend us a textDo you know how to choose a branding agency? The branding process is often a long road. It’s not as easy as just changing out some colors and tweaking a logo. It’s a deep dive into the inner workings of your company. Peeling back the curtain to see what it is that actually makes you tick. When it’s done the right way, branding is a lot of hard work. That means that finding the right branding agency is important. Because you’re going to be getting close with...2024-10-1631 minPractical Rebels25: Shaking Up The Mobile Service Scene with Dannon Byrd of Tap the CoastSend us a textEveryone will remember at least three things from any wedding or event: a really bad speech, the food, and the drinks. Tap the Coast is a mobile beverage service based in our hometown of Pensacola, Florida. Founded by Dannon Byrd, the idea was born out of the perfectly shaken mix of a well-timed Pinterest photo, a noticeable demand in the region, and a post-pandemic wedding rush. Transitioning from the nonprofit world, Dannon used her connections and fundraising knowledge to start her business in late 2019. She had no industry background. No bartending e...2024-09-2555 min
True Story: The Public Relations PodcastNavigating the Evolution of Agency Structure and Services with Veronique Zayas, Founder of HatchMark StudioJoin us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive into how HatchMark Studio masters branding, visual systems, and helps clients stay on-brand across multiple platforms.
🔥 What You’ll Learn:
Why a strong social media presence is key to brand success
How cohesive messaging across channels boosts business
The power of partnerships and collaborating with other agencies to deliver specialized services
Real-world examples of how smart branding leads to higher revenue
💡 Whitney also shares her own agency’s s...2024-09-2344 minPractical Rebels24: From Lessons in Entrepreneurship to Crafting Pensacola’s Bright Future: A Conversation with Mayor D.C. ReevesSend us a textMuch of entrepreneurship, leadership, and life is learning, listening, and gaining experiences that guide your path. This week’s guest is a perfect example of someone who’s done just that. We were lucky enough to get an exclusive hour with our (very busy) hometown Mayor, @dcreevesmayor. Our discussion ranged from his beginnings as a sports writer and his professional mentorship through @qdstuder to the lessons learned opening a brewery and his eventual appointment to City of Pensacola’s 64th Mayor. The Mayor attributes Pensacola’s recent and exciting growth to its invig...2024-09-111h 02Practical Rebels23: Working With Your Friends: How Close-knit Teams Can Be Good For BusinessSend us a textThey say never work with your friends, but we don’t agree with that. Over the years, HatchMark Studio has developed a reputation of being a team that is…a little close. Maybe too close at times. But what we’ve found is that working closely with friends can have a profound impact on workplace happiness and success. Whether it’s bringing someone on the team you already trust or prioritizing an abundance of transparency throughout every layer of the business, working with friends or allowing yourself to get closer to your cowo...2024-08-2850 minPractical Rebels22: Building a Smash Burger Cult Following: MI SU Street Food’s Rise to a Pensacola Foodie FavoriteSend us a textTHE SULTANS OF SMASH ARE ON THE POD 🧡THEY DON’T NEED AN INTRODUCTION, BUT WE’RE GOING TO GIVE THEM ONE. ALDEN AND HYLENE GARCIA OF @MISU_STREETFOOD JOINED THE PRACTICAL REBELS PODCAST TO TALK ABOUT HOW THEY GOT STARTED IN THE FOOD TRUCK WORLD, LESSONS THEY LEARNED ALONG THE WAY, AND WHERE THEY’RE HEADED NEXT. THAT’S RIGHT! THEY DROPPED SOME EXCLUSIVE BREAKING NEWS DURING OUR CHAT THAT THE TRUCK WILL BE MOVING TO A PERMANENT LOCATION TO SUPPORT THE OPENING OF THEIR ALL-NEW SOFT SERVE ICE CREAM CONCEPT “NO...2024-08-0752 minPractical Rebels21: Inbound Marketing: How Content Creation Can Boost Business with Logan SingletonSend us a textLogan is on the podcast?! 🤯Traveling all the way from his desk to the back of the office where we record these episodes, Logan joined us on the Practical Rebels podcast to talk about all things inbound marketing. As our content and marketing strategist, Logan assists many of our clients with their inbound marketing strategy and execution. We talked to him about what it is, the different types of content creation, how to get the most out of your content, and how you can use the latest tools to you...2024-07-2437 minPractical Rebels20: Lights, Camera, Comedy: The Business of Film & Importance of Community with Chris JadallahSend us a textLights, camera, comedy. 📽️Chris Jadallah is the owner and director of @filmsbycalliope, a Pensacola-based film company. He turned his childhood passion for film and directing into a business, opening his doors in 2015. A love for film was coupled by Chris’ adoration for comedy. He took his skill behind the lens and developed @kittygetajob, a local sketch comedy troupe that has recently had the support of famous Canadian sketch comedy actor Kevin McDonald from The Kids in the Hall.Veronique and Ramsey sat down with Chris on this latest episode of the...2024-07-101h 11Practical Rebels19: Social Media Ads 101: Why, How, and Where to BeginSend us a textDo you need to be advertising on social media? 🤔The answer is “yes.” But we know it’s not that simple for every business. You need to know how much you should expect to spend, what content needs to be created, and how to know whether or not it’s working. For better or worse, social media platforms like Meta have switched their business model to encourage content creators to pay for their service. The good news is that you won’t have to spend nearly as much as you may think...2024-06-2623 minPractical Rebels18: Building a Film Production Company with Intention with Destyn Patera of Lensea FilmSend us a text“The human game is a team sport.” That’s what Destyn Patera, owner of @lenseafilm, says. We spoke with him about building a film agency from the ground up, how putting people before profits shaped their growth, pushing the boundaries with a team, finding the perfect fit for a client, and a whole lot more. Destyn’s people-first philosophy of business and quest to surround himself with friends who challenge him daily has led to success for his agency on both a local and national stage. More recently, the Lensea Film team foun...2024-06-121h 21
What the Helvetica?Ep 3: Building Your Dream Agency Studio with Veronique ZayasCreating and customizing your own workspace is key if you want to succeed in the creative industry. In this video, Michael Janda and Veronique Zayas share their tips on making workspaces that boost creativity and productivity. They talk about taking smart risks, being adaptable, and adding personal touches to your space. By sharing their experiences with overcoming financial hurdles and designing perfect workspaces, they offer great advice on handling challenges and achieving success. They also cover topics like growing your business, communicating effectively, working remotely, enhancing customer experiences, and the importance of human connection. Tune in as we explore...2024-05-231h 12Practical Rebels17: Stretching the Boundaries to Stand Out in Your Space with Liz LongSend us a textIn a highly competitive landscape where attention is currency, it's more important than ever to stand out in a sea of white noise. Brands like Liquid Death, Pit Viper, and even Wendy's have made names for themselves with wit, edge, and by being LOUD, but how do you make a mark when your culture and industry isn't built to push the envelope to such an extreme? This week, we sit down with our Associate Creative Director Liz Long to discuss how brands can embrace the concept of "Practical Rebels" - pushing t...2024-05-1438 minPractical Rebels16: The Birth of a Business Through Personal Struggle: The Fertility Resort with Bryant LiggettSend us a textIt's said that necessity is the mother of invention, and we've seen no greater example of that than what Bryant (B.B.) Liggett has built with The Fertility Resort.With 15 years in the marketing world, B.B.'s experience spans food and beverage, beauty, healthcare, and media production. She has built a career and name through her expertise in social media strategy, brand management, digital marketing, and small business coaching.In 2020, at the height of collective uncertainty and a worldwide pandemic, B.B. experienced her second pregnancy loss and...2024-04-3052 minPractical Rebels15: Empathy at Work: Felipe Muñoz on Cultivating Positivity and Compassion in the Modern WorkplaceSend us a textStress and burnout in the workplace is an ongoing challenge for any business, especially during a phase of heavy growth. How do you balance the positive impacts of growth and expansion with team satisfaction, to develop a supportive, nurturing culture along the way?April is Stress Awareness Month, and on this week's podcast, we're joined by Felipe Muñoz of Empathic Practice, who built a business around a need for more mindfulness and empathy in the workplace. This ultimately led to his career shift into the mental health and wellness space.2024-04-161h 10Practical Rebels14: Opa! The Secret Sauce to a Family Run Business with Greek's Catering & EventsSend us a textFrom concessions to COVID to food trucks to...you'll have to find out! This week's episode of Practical Rebels features Stelios and Cristin, the power couple behind Greek's Catering and Events. They sat down with us to share their secret sauce for building an expanding business empire that kept their marriage, family, and community at the center of everything. Even better, they've created a scalable, recognizable brand that has absolutely dominated the local food scene fueled by a shared passion for cooking and filling a much-needed niche in a competitive culinary market.2024-04-0259 minPractical Rebels13: Building a Business Around the Lifestyle You Love With Sean Mullins of Pensacola VibesSend us a textEver considered building a business around the life you want to live? This is the episode for you.Sean Mullins of Pensacola Vibes drops into the pod to talk about his path from graphic designer to running multiple businesses, each purposefully honed to lean into skills he's learned along the way, and to give him the freedom to do the work that bring him happiness and continued growth.We dig into what he's learned during jobs in his early career and how they've influenced Pensacola Vibes, Panhandle Springs, Perdido...2024-03-1850 minPractical Rebels12: Conference Like a Pro: Top Tips for Making the Most of Your ExperienceSend us a textVeronique is back from @synapseflorida and came back with her top tips for navigating conferences like a pro! From breaking out of comfort zones to conference-specific networking tactics to sharing your day and post-conference follow-up, we share our playbook for turning events into opportunities.Ready to make every connection count? Tune in now! #NetworkingTips #ConferenceHacks #ProfessionalGrowth2024-03-0630 minPractical Rebels11: Attracting Capital & Customers with Kelly Reeser of TechFarms CapitalSend us a textKelly and Veronique are headed to speak at the Synapse Summit in Tampa next week! But first, they give a peek into what they'll be covering on the latest episode of the Practical Rebels podcast!The world of startups and brand go hand in hand - and Kelly Reeser of TechFarms Capital joins us to talk about what they look for when considering an investment. Listen in to hear more about how product and messaging go hand and hand to attract customers and, as a result, investment.In the...2024-02-2048 minPractical Rebels10: Supporting Community Growth, Advocating for the Ad Industry, and all things American Advertising Awards with Hannah Pennell of AAFSend us a textIt's award season...and ADDY time! Hannah Pennell of AAF joins us to talk about the big show taking place February 16th.Learn more about what AAF does for the creative and marketing community as a whole. This includes everything from representing our region on a national level to supporting professional and student development, as well as being the voice for legislative change that supports and builds the creative industry across our state.2024-02-0732 minPractical Rebels9: Digital Ad Strategies: What Are They & Where Do I Start with Joni ClaerboutSend us a textThe world of digital marketing is always evolving and the tactics available can seem completely overwhelming. Omnichannel what? What is OTT vs Pre-Roll? How do digital and traditional ad buy strategies work together? How much should I be spending on my ads - and how much of my overall marketing budget should be dedicated to digital?Don't know where to start? We've got you. In this episode, we sit down with Joni Claerbout of Regal Media Team to talk all things digital strategy and break down the who, what, where, and...2024-01-2256 minPractical Rebels8: Go-to Strategies to Roll Out a Successful Brand LaunchSend us a textBranding - and rebranding - is a process that can take up to a year. You've invested a lot of time, money, and hard work into it. It's ready to go. How do you share it with the world?A successful rebrand rollout can breathe new life into a brand, sparking renewed interest from both current and prospective customers. It provides an exciting opportunity to redefine the brand's image, aligning it more closely with evolving consumer preferences and market trends. Don't just push it live and let it be, develop a...2024-01-1234 min