Shows
Practical Rebels43 : The SNAP Soccer Story with John GuidrozSend us a textGreat business ideas are often born from personal frustration. @snapsoccerofficial is a great example of that. Founder John Guidroz started it after facing chaos at youth soccer tournaments—unorganized fields, missing refs. What began as a side project turned into a company managing 50+ events annually, with a dedicated team and regional collaborations. Despite challenges like COVID-19, John’s resilience and focus on relationships helped him grow and improve youth sports. John joined the Practical Rebels podcast to share his story of turning frustration into opportunity and his unexpected advice for en...2025-06-1847 minPractical Rebels42: Reimagining How Workers Access Their Money with Tal Clark of Instant FinancialSend us a textImagine getting paid every day you work instead of every two weeks. That's the idea behind @instant_financial. CEO Tal Clark joined the Practical Rebels podcast to share how this approach is transforming financial wellness for hourly workers across America, helping them avoid risky borrowing and payday loans.From its start in 2017 to partnering with major companies like Papa John’s, Instant Financial is innovating with daily pay, virtual cards, and new financial tools.If you’re a business owner with employees, you will want to listen to th...2025-06-0444 minPractical Rebels41: The Science Behind Email Marketing with Gavin HewitsonSend us a textUnlock the hidden power of email marketing! Gavin Hewitson is the founder of In-box, an email and SMS marketing agency based in New Zealand. (That’s right. Practical Rebels is officially a global podcast!) Our team collaborates with Gavin on a regular basis to help take our clients’ email strategies and execution to the next level. “With email marketing, you can get to about 80% on your own,” says Gavin. “It’s that extra 20% where you can really start to make a difference.” We explored a wide range of topi...2025-05-2139 minPractical Rebels40: Marketing with Heart ❤️ in Hospitality with Jessie Radcliffe of Perdido Beach ResortSend us a textWhat happens when a former yoga instructor turns into a hospitality powerhouse?Jessie Radcliffe is the CMO of @perdidobeachresort. Like many people in the hospitality industry, she started her professional journey as a server, slowly working her way through the ranks, eventually finding her home in marketing.For Jessie, “If it’s heart work, I’m in.” She has a deep passion for hospitality and believes that making deep, emotional connections with her guests will always trump transactions.This episode of Practical Rebels is for all of the bran...2025-05-0750 minPractical Rebels39: Art in Residence: Building Pensacola's Creative Future w/ Daniela de CastroSend us a textFriend of the show and two-time guest, Daniela de Castro joins us on this 39th episode of Practical Rebels! Daniela returned with news of her newest venture, an artist residency program with the @cityofpensacola. The first of its kind, Daniela and @pensacolamayor D.C. Reeves are working together to transform urban spaces through thoughtful public art and embedding creative professionals within city government. “Art is a vehicle to transform a city,” says Daniela. “Art should be made public. Art should say something.” The program will be focused on communit...2025-04-2334 minPractical Rebels38: From Beer Gardens to Burrows: Building Authentic Spaces in PensacolaSend us a textWhat happens when you blend craft, community, and Belgian traditions? 🇧🇪@brettschweigert and @bethschweigert didn’t just start another brewery when they opened the doors to @oddcolonybrewing in 2019 on Palafox Street. They built a safe haven for beer lovers, a place both old and new friends could gather for storytelling and a community third place that is thoughtfully, beautifully designed. Since then, the couple has expanded their venture into East Hill with @theburrow.oddcolony, adding a full food program to go along with their locally brewed suds. From honoring Pensacola’s history t...2025-04-0954 minPractical Rebels37: The Hatchery: HatchMark Studio's First Internship Program (Bonus Episode)Send us a textHere, have a bonus episode! 🙌In this unscheduled and totally organic episode of Practical Rebels, Ramsey and Joe talk about The Hatchery. This is HatchMark Studio's first-ever internship program, offering students real-world agency experience and one local business a chance to receive an agency-quality brand at a fraction of the cost. Joe, our senior graphic designer, talks to Ramsey about how this 12-week, paid internship will immerse three students in a summer packed with real agency work.The program is inviting a graphic designer, a copywriter, and a content cre...2025-03-2716 minPractical Rebels36: Reignite Your Social Media: 10 Simple Steps to Get Back on TrackSend us a textSimple steps to get your business’ social media profile reignited 🔥We know that social media can feel like a mountain to climb for small business owners. A lot of times, when you ask the experts for help, it can feel overwhelming and like it’s going to take forever and a day to accomplish step one. That’s why we wanted to focus on some of the low-hanging fruit that can make a big difference. This latest episode of Practical Rebels podcast features Savannah, our in-house content creator. Together, her and Ra...2025-03-1929 minPractical Rebels35: Zero-click Marketing: Mastering Content Marketing in a Post-click LandscapeSend us a textZero click marketing is here to stay 🙅Content marketing like blogging used to be a straightforward game. As long as you were making great, SEO-optimized content, you would be rewarded with clicks and waves of traffic to your website. Since the rollout of Google’s AI Overview, people haven’t been clicking. In fact, more than half of all Google searches today end without a single click. This is because people are getting the answers to their questions in the overview section. What does this mean for content c...2025-03-0529 minPractical Rebels34: How to Launch a Marketing CampaignSend us a textDo you know how to launch a marketing campaign? On this latest episode of Practical Rebels, Logan and Ramsey teamed up to give you an easy-to-follow guide so that you can get your next marketing campaign launched and soaring toward success. The boys went over a 10-step list that covers everything from identifying your key objectives and target audiences to implementing tracking and analytics. Whether you’re a small business owner or just ready to expand your marketing knowledge, this is a great episode to tune into.2025-02-1939 minPractical Rebels33: Tips to Kickstart your Creative Career: The College EditionSend us a textHey students and young professionals, this podcast is for you!We're fresh off College Night, and so excited about the talent we saw spend the evening networking with marketing professionals. In this episode, we’re diving into the power of networking, internships, and a strong online presence to help young creatives break into the industry. From landing internships to building real connections, we’re sharing tips that will help you stand out and get the attention of your dream job.What’s inside...2025-02-0533 minPractical Rebels32: Creating Beauty and Spreading Kindness w/ Samantha Breedlove of Rusted Arrow MercantileSend us a textIn this episode, we’re excited to feature Samantha Breedlove, the visionary behind Rusted Arrow Mercantile. ✨ Samantha shares her journey from Chicago to Pensacola, where she turned her dream of owning a retail shop into reality. Building a brand in a close-knit community posed unique challenges, but Samantha’s dedication to authenticity and her ability to connect with customers helped her create a space that feels like home. Rusted Arrow Mercantile has become a beloved destination, offering a curated mix of products that reflect Samantha’s creativity and her deep understanding of her au...2025-01-2255 minPractical Rebels31: Level Up Your Social Game: Social Media Trends 2025Send us a text️ Social Media Trends 2025This episode dives deep into the trends shaking up the social media world! From the short-form video explosion to the AI revolution, we're breaking down how to thrive in this ever-changing landscape.Short-form is king: Capture attention with dynamic, bite-sized content that hooks viewers instantly.Quality over quantity: Forget chasing follower numbers. Focus on creating meaningful content that resonates with your audience.AI as your sidekick: Unleash your creativity with AI tools that boost your workflow and generate fresh ideas.Com...2025-01-0852 minPractical Rebels30: SEO Best Practices: How to Get Your Search Game on Lock in 2025Send us a textWhat SEO best practices are you implementing in 2025? Creating SEO content is a great way to drive organic traffic to your website. That being said, SEO is not a set it and forget it game. Google’s algorithms are always changing, meaning you’re constantly dealing with a moving target. To make matters more challenging, the “best practices” today might not be the same tomorrow. You have to constantly have your ear to the ground and do the research to stay in the know. 2025 is shaping up to be a year tha...2024-12-1141 minPractical Rebels29: Empowering the Next Generation of Pilots with Chris Tonn from Rocket DronesSend us a textFrom the most affluent area of Dallas, Texas to the most beautiful beaches in the world, Chris Tonn’s rise to Pensacola’s drone guru is a story you want to hear! Owner of @pelicandrones and co-founder of @rocketdronesracing, Chris Tonn’s life is lived in the clouds. Chris jumped on the Practical Rebels podcast with us to discuss how he discovered a once-hidden pathway to a diverse set of services in the drone industry, going from simple videos and photography to highly sought after inspection services and state-of-the-art mapping contracts. It...2024-11-2759 minPractical Rebels28: Blossoming a Business: Chloe Sexton’s Journey from Garage to Wedding Venue PioneerSend us a textFrom humble beginnings to a full-service powerhouse, Chloe Sexton's Supposey is a testament to resilience and creativity. Alongside her husband, Nick, Chloe navigated the challenges of a growing business, weathering storms like COVID-19 and natural disasters. Their unwavering determination led to the creation of one of the most celebrated event spaces in Florida, transforming dreams into reality despite countless obstacles. Discover the inspiring journey of family, strategic partnerships, and community-focused vision that has made Supposey a beloved Pensacola venue.Make sure to check out all things from Supposey down below 👇👉 https...2024-11-1353 minPractical Rebels27: Pam and Carlos Garcia: Building a Legacy Around Love and LeadershipSend us a textPam and Carlos Garcia: Building a Legacy Around Love and Leadership. Their journey from teenage sweethearts to successful entrepreneurs is a testament to the power of perseverance and family. Learn how they've built a thriving business while raising six kids, fostering a strong team culture, and making a positive impact on their community.2024-10-301h 00Practical Rebels26: Navigating the Branding Journey: How to Choose the Right AgencySend us a textDo you know how to choose a branding agency? The branding process is often a long road. It’s not as easy as just changing out some colors and tweaking a logo. It’s a deep dive into the inner workings of your company. Peeling back the curtain to see what it is that actually makes you tick. When it’s done the right way, branding is a lot of hard work. That means that finding the right branding agency is important. Because you’re going to be getting close with...2024-10-1631 minPractical Rebels25: Shaking Up The Mobile Service Scene with Dannon Byrd of Tap the CoastSend us a textEveryone will remember at least three things from any wedding or event: a really bad speech, the food, and the drinks. Tap the Coast is a mobile beverage service based in our hometown of Pensacola, Florida. Founded by Dannon Byrd, the idea was born out of the perfectly shaken mix of a well-timed Pinterest photo, a noticeable demand in the region, and a post-pandemic wedding rush. Transitioning from the nonprofit world, Dannon used her connections and fundraising knowledge to start her business in late 2019. She had no industry background. No bartending e...2024-09-2555 min
True Story: The Public Relations PodcastNavigating the Evolution of Agency Structure and Services with Veronique Zayas, Founder of HatchMark StudioJoin us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive into how HatchMark Studio masters branding, visual systems, and helps clients stay on-brand across multiple platforms.
🔥 What You’ll Learn:
Why a strong social media presence is key to brand success
How cohesive messaging across channels boosts business
The power of partnerships and collaborating with other agencies to deliver specialized services
Real-world examples of how smart branding leads to higher revenue
💡 Whitney also shares her own agency’s s...2024-09-2344 minPractical Rebels24: From Lessons in Entrepreneurship to Crafting Pensacola’s Bright Future: A Conversation with Mayor D.C. ReevesSend us a textMuch of entrepreneurship, leadership, and life is learning, listening, and gaining experiences that guide your path. This week’s guest is a perfect example of someone who’s done just that. We were lucky enough to get an exclusive hour with our (very busy) hometown Mayor, @dcreevesmayor. Our discussion ranged from his beginnings as a sports writer and his professional mentorship through @qdstuder to the lessons learned opening a brewery and his eventual appointment to City of Pensacola’s 64th Mayor. The Mayor attributes Pensacola’s recent and exciting growth to its invig...2024-09-111h 02