Shows
The Meaningful Media PodcastNew Year, New Priorities: 2025 Media ImperativesIn the latest episode of the Meaningful Media Podcast, we dive into Havas Media Network's recently released 2025 Media Imperatives report, a robust report rich with perspectives from consumers, media platforms, and brands.Capturing consumer attention is one of today’s biggest challenges. With rising expectations and a new era of consumer agency, brands must balance AI with the human touch, push personalization without overstepping, and deliver seamless, privacy-first media experiences. It’s a tricky dance—but the stakes have never been higher.With Havas Media Network experts Jamie Seltzer, Global EVP, CSA & Mx Analyt...2024-12-2031 min
So Media, le podcast des MediaDaysBORDEAUX 2024 [TABLE RONDE] Retail Média et IA : Stratégies et Perspectives chez Cdiscount et HavasDans cet épisode, François Quairel reçoit Sébastien Camusot et Thomas Métivier pour explorer le retail média. Après une présentation des invités, ils discutent du concept et des enjeux pour annonceurs et distributeurs. Ils abordent l'utilisation de l'intelligence artificielle chez Cdiscount et la transformation des relations entre distributeurs et annonceurs, en distinguant fournisseurs et vendeurs marketplace. Les méthodologies et mesures de performance de Havas et Cdiscount sont également examinées. L'épisode se conclut par une réflexion sur le rapprochement entre commerce et média, avec des perspectives pour Cdiscount.
(0:00) Introduction et présentation...2024-12-1824 min
So Media, le podcast des MediaDaysBORDEAUX 2024 [KEYNOTE] Vivendi, Havas et l'IA : Fusion, fragmentation et résilience médiatiqueDans cet épisode, Raphaël De Andreis et François Quairel se penchent sur l'univers de la communication en commençant par une introduction sur Vivendi, Havas et la famille Bolloré. Les discussions explorent les grandes fusions dans le secteur, les réussites des MediaDays et les défis liés à la fragmentation et à l'instabilité médiatique. L'impact de l'intelligence artificielle dans les entreprises est analysé, ainsi que les tensions entre bénéfices personnels et collectifs face aux inégalités de revenus en France. L'épisode aborde également la résilience des consommateurs et l'influence des marques, avant de conclure par des...2024-12-1827 min
So Media, le podcast des MediaDaysBORDEAUX 2024 [TABLE RONDE] Geostrate, Havas et Gifi : Géostratégie et optimisation des catalogues digitauxDans cet épisode, Vincent Thobel, Romain Merielle et Marjorie Courtet se réunissent pour discuter de l'importance de la géostratégie dans le monde des affaires. La conversation débute par une présentation de Geostrate et de son influence sur le marketing moderne. Les intervenants se concentrent sur l'inventaire des médias, des catalogues et des prospectus, en mettant en lumière la collaboration entre Havas et Gifi pour optimiser ces supports. Ils abordent également le projet de redistribution des catalogues et son impact numérique. L'épisode se conclut par un bilan des performances des campagnes et les optimis...2024-12-1814 min
So Media, le podcast des MediaDaysBORDEAUX 2024 [STUDIO] BNP Paribas et Havas : Campagne digitale et initiatives durablesDans cet épisode, Jean-Pierre Cassaing, Chrystelle Edelline et Geoffray Ketters participent à une discussion autour des stratégies de communication de BNP Paribas et Havas. L'épisode commence par une introduction des invités, suivie d'une exploration des objectifs de la campagne digitale de BNP Paribas. Les intervenants détaillent les aspects techniques et l'achat programmatique orchestré par Havas, avant de se pencher sur l'engagement RSE et les initiatives durables des deux entreprises. La conversation se termine par une conclusion qui récapitule les points clés abordés et des remerciements adressés aux invités pour leurs contributions éclairantes.
(0:00) Introduction...2024-12-1710 min
So Media, le podcast des MediaDaysBORDEAUX 2024 [STUDIO] GRDF, Havas Media et la décarbonation dans la communicationDans cet épisode, les invités Jean-Pierre Cassaing, Émilie Guilpin et Caroline Teyssedou, introduisent les partenaires GRDF et Havas Media Network et discutent de l'impact positif des marques lors des MediaDays. La campagne "Le Grand Saut" avec Jamel Debbouze est mise en avant, illustrant l'engagement de GRDF pour le développement durable et la décarbonation. Les intervenants abordent la mesure et la réduction de l'empreinte carbone dans la communication, en soulignant l'importance de l'outil HIC et l'accompagnement en décarbonation proposé par GRDF. L'épisode offre une perspective sur les efforts pour un avenir plus durable.
(0:00) Introduction des invités e...2024-12-1710 min
The Meaningful Media PodcastUnwrapping the Future of Luxury E-CommerceIn the newest episode of the Meaningful Media Podcast, "Unwrapping The Future of Luxury E-Commerce," host Ben Downing "unwraps" how the world of high-end goods is evolving, examining luxury from two perspectives: its transformation across global and regional markets and the impact of digital marketplaces reshaping the industry.This special holiday episode brings together Havas experts Victoria Ducournau, Head of Havas Market España, and Cherry Collins, Strategy Partner at Havas Media Lux. Drawing from recent reports they've authored, they delve into luxury e-commerce trends, shifting buyer demographics, regional dynamics, leading luxury brands, and more.2024-12-1332 min
The Meaningful Media PodcastExploring the Attention Economy with Dr. Karen Nelson-FieldIn this special episode of The Meaningful Media Podcast, Havas Media Network London's Global Managing Director of Mx, Jonathan Waite, welcomes Author and Researcher Karen Nelson-Field PhD to Havas Village London for a fireside chat on attention. In this exclusive session, Nelson-Field gives a sneak peek into her newest book The Attention Economy, A Category Blueprint —which we'll be giving out FIVE free copies of to the first five people who share our LinkedIn post! Hosted on Acast. See acast.com/privacy for more information.2024-10-2221 min
Breaking the CodeWomen, Sports, and Leadership: The Evolution of Female Success ft. Claire Knapp and Denise MeloneWomen's professional sports are "having a moment", but this did not happen in a vacuum nor did it happen overnight. In a highly anticipated episode (for us), we finally got a chance to sit down with Claire Knapp (CEO of Havas Lynx) and Denise Melone (Managing Director of Havas Life San Francisco) to discuss the implications of the growth of women's sports, both as a business and as an opportunity. Both of these female leaders are accomplished athletes, and we discuss the role of things like teamwork, coaching, and mental fortitude, learned on the judo mats and tennis courts...2024-10-1544 min
The Meaningful Media PodcastAttention Please! Uncovering the Drivers of Brand OutcomesOn the Meaningful Media podcast, we know that attention is key to breaking through to consumers in a landscape where content is increasingly fragmented and competition for eyeball and ‘share of ear’ is fierce. Attention has since grown from its relative nascency in the marketing world to being implemented in media planning, buying, and measurement across the industry. But what is the specific amount of attention needed to achieve a brand’s desired outcomes? New research that Havas Media Network has conducted in partnership with Lumen Research and Brand Metrics has some definitive, and revealing, findings. In this...2024-09-3022 min
The Meaningful Media PodcastCookies Are Here to Stay: What You Need to KnowOn this special episode of The Meaningful Media Podcast, host Ben Downing is joined by Jamie Seltzer, Global EVP, CSA & Mx Analytics and Paul Bland, Chief Digital Officer, Havas Media Network London to explore the latest development in the cookie saga. Hot off of Google's recent decision to keep the third-party cookie, this episode explores the implications of this reversal for marketers, businesses, and the digital ad ecosystem. Jamie and Paul bring their expertise to the table, providing insights into the rationale behind Google's decision, the challenges faced in finding alternatives to...2024-07-2617 min
The Meaningful Media PodcastIt's a Marathon, Not a Sprint: Orange's Olympic StoryFor our special Olympics series The Meaningful Media Podcast celebrates media experiences rolled out during one of the biggest upcoming fan events in the world, the Paris 2024 Olympics. Joining our host Ben Downing is Charles Bal, Managing Director at Havas Play France. Havas Play France is a highly awarded agency which successfully taps the power of fans’ passions to enable brands to effectively connect with audiences. Our special guest for this meaningful conversation is Sophie Bonnier, Director of International Partnerships at French telecoms giant Orange. As a partner of the Paris 2024 Olympics, Orange ‘is powering, and is...2024-07-0335 min
The Meaningful Media PodcastConverging Media and Community at The OlympicsIn the first episode in our special 2024 Olympics’ series, we cover what it takes to build a meaningful media experience in the specific context of one of the biggest sporting events on the planet. The Olympics is a common reference for nearly half of the planet’s population – in 2020 it attracted a global audience of over 3 billion and is on schedule to bring in an even bigger audience in 2024. With the games taking place in Paris, who better to participate in our Olympic coverage than guests from Havas Play France, based in the City of Light. ...2024-06-1246 min
The Meaningful Media PodcastNavigating Media Activation in the Post-Cookie EraWhat does trusted, engaging and influential media look like for brands as the process towards the cookie-less era begins? Unpacking the deprecation of the third-party cookie Jamie Seltzer, Global EVP, CSA & Mx Analytics, Havas Media Network and Vishal Taneja, Global Data & Platforms Lead, Google join host Ben Downing to explore concrete solutions for brands in this evolving context and examine how to deliver impactful media activations. During their discussions, Ben and guests set the the situation today for third-party cookies and what this means for brands as they deal with their demise. As the industry mov...2024-05-2947 min
Red Sky Fuel For ThoughtThe State of the Influencer in 2024: Episode 47 of the Red Sky Fuel for Thought PodcastThe influencer market is evolving, but there’s no need to worry about falling behind. We’ve got your back. HAVAS Red released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper, diving into the findings of a client survey that covered 10 markets — Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S. and the U.K. In this episode, Lara Graulich, HAVAS Red account executive based in London, dives into the findings covered in the white paper with the Redsters who created it. Stu...2024-04-3016 min
The Meaningful Media PodcastAI’s Impact on Media ExperienceMore than one year since the launch of ChatGPT, the media ecosystem is working to understand the concrete outcomes that integrating AI tools could provide for businesses.Emerging #AI tools hold the potential to improve the industry’s understanding of media context and determine the best conditions for a brand to expose an ad.Specifically, AI media solutions for inclusive machine learning are supporting brand suitability, identifying content for brands to avoid – like fake news, disinformation, gender and racial bias.Unpacking the impact of these tools on media experience to ultimately drive...2024-04-1741 minRed Sky Fuel For ThoughtReturning to the Metaverse (Pt. 2): Episode 46 of the Red Sky Fuel for Thought podcastIs the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn… Lara Graulich, a HAVAS Red account executive based in London, interviewed Umbar Shakir, Partner - Experience, Digital and AI at Gate One, and Sabrina George, CMO and executive producer at Xcyte Digital Corporation. In a two-part series on the Metav...2024-03-2819 minRed Sky Fuel For ThoughtReturning to the Metaverse: Episode 46 of the Red Sky Fuel for Thought podcastIs the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn… Lara Graulich, a HAVAS Red account executive based in London, interviewed Umbar Shakir, Partner - Experience, Digital and AI at Gate One, and Sabrina George, CMO and executive producer at Xcyte Digital Corporation. In a two-part series on the Metav...2024-03-2128 min
The Meaningful Media PodcastDriving Growth in Digital Retail MediaOpening Season 3 of The Meaningful Media Podcast, host Ben Downing sits down with Alex Hase, General Manager and Chief Revenue Officer at software-as-a-service solution provider Mirakl and Molly Hop, EVP Market, Havas Media Network to explore how businesses can deliver digital growth by getting the media experience right from all perspectives of ecommerce. Key themes in this meaningful conversation:The evolution of Retail Media“Retail media is not a new concept. Digital retail media is blossoming significantly but it’s really about trying to engage consumers in that path to purchase so you can influ...2024-03-2039 min
Embracing A Cookieless FutureEmbracing A Cookieless Future – Episode 16: Havas Media – Your countdown to cookieless and how full deprecation will impact your mediaIn this webinar, Havas Media’s Head of Biddable, Paul Bland, joins hosts Bede Feltham and Ruth Reynolds to share how the deprecation of third-party cookies is impacting and will continue to impact the world of paid media.Havas Media has developed its Converged platform to provide a solution for reaching unlinked and linked audiences as well as helping clients navigate what’s ahead for biddable, paid social and search. Paul shares his thoughts and insights from what’s happening on the front line as we head towards 100% third-party cookie deprecation.Please head to our websit...2024-03-0540 minRed Sky Fuel For ThoughtBehind the Brand with Brandi Boatner: Ep. 45 of Red Sky Fuel for Thought PodcastThis month, we got to pick the brain of a communications insider at IBM — so you get to, too! The February episode of the “Red Sky Fuel for Thought” podcast is part of our #BehindTheBrand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand’s communications and marketing strategy. Linda Descano, CFA®, EVP at HAVAS Red interviewed Brandi Boatner, manager of digital and advocacy communications at IBM. Together, they discuss the 3Ds: digital, data and diversity and how they’re shaping Brandi’s career path and IBM’s mission...2024-02-2735 minRed Sky Fuel For ThoughtSocial Media Predictions for 2024: Ep. 44 of the Red Sky Fuel for Thought PodcastIn this month’s episode of the “Red Sky Fuel for Thought” podcast, host Lara Graulich, merged media account executive at HAVAS Red, is joined by Redsters Nancy Anderson, SVP, social and content, and Audrey Arbogast, associate vice president, to discuss our Red Sky Predictions 2024 surrounding social media and influencers. Together, they time travel, jumping back to analyze HAVAS Red’s 2023 predictions and then looking forward to those in 2024. The goal: to help prepare brand communicators to tackle the virtual landscape ahead. Nancy explores how our 2023 predictions came to life, covering topics such a...2024-01-2619 minBreaking the CodeMedicine at a Crossroads: Doctor Distress, Medical Culture, And "Healing The Healers"Doctors are in distress, and pandemic is not the only cause. For decades, the role of the healer has been evolving (or devolving, depending on whom you ask), both in our imaginations and in the literal conditions of labor for doctors. For the first episode of the new year, Sonika and I sit down with Vernon Bainton MD, Chief Medical Officer of Havas Lynx in the UK and a keen observer of all things medical, to discuss the Healing the Healers initiative and the evolution of doctoring in today's fast-paced, tech driven medical practice. Healing the...2024-01-0829 minRed Sky Fuel For Thought2023 Word of the Year: Ep. 43 of Red Sky Fuel for Thought PodcastIn this month’s episode of the “Red Sky Fuel for Thought” podcast, host Ellen Mallernee, Editorial Director at Havas Red is joined by Redsters Linda Descano, CFA®, EVP and client partner Bianca-Maria Cavuoto to discuss our 2023 Word of the Year: “CHAOS”. Together, they walk through our process of selecting “chaos,” other Words of the Year that have been announced so far (from “AI” to “rizz”) and each of their own personal picks for Word of the Year. As our survey respondents who selected this word wrote, “Chaos encapsulates 2023’s tumultuous global events — embodying uncer...2023-12-1425 min
The Meaningful Media Podcast2024: Meaningful Growth and Media Experience with Yannick BolloreYannick Bolloré, Chairman and Chief Executive Officer, Havas Group, and Chairman of the Supervisory Board, Vivendi is Ben’s very special guest for the final episode of Season Two. Exploring the outlook in media for 2024 and discussing how media and entertainment converge in culture to create meaningful moments highlights of this fascinating conversation include:· On how global versus local plays a role for brands when creating media that matters, Yannick Bollore underlined when he became CEO of Havas in 2013, “we were living in a world of happy globalization” with much of the world sharing the same values, beliefs, and...2023-12-1324 minRed Sky Fuel For ThoughtTrends in Climate and Sustainability Reporting: Ep. 42 of Red Sky Fuel for Thought PodcastIn this month’s episode of the “Red Sky Fuel for Thought” podcast, Ryan Kisiel, partner and head of Sustain at H/Advisors Maitland, joins host Linda Descano, CFA®, EVP, Havas Red, to discuss trends in climate and sustainability disclosures and reporting, and implications for how brands and businesses communicate internally and externally about these topics in 2024. 2023 has marked another year of climate and sustainability in the spotlight. There’s been continued — if not increasing — scrutiny on whether brands and businesses are actually following through with their pledges, particularly around climate and net-zero, and whether there are real da...2023-11-1629 min
The Meaningful Media PodcastFrom Brand Safety to Suitability: Media Experience in AudioPeople love podcasts! Listeners doubled in four years from over 200m in 2019 to more than 460m in June 2023, and global listeners are set to blow past half a billion by 2024*. As brands head into this audio space with its channel-specific challenges, they need effective support; to tackle brand safety; and to lock in listeners through meaningful audio media experiences. Trailblazer Dave Byrne, Director, Global Advertising Platform Integrity at Spotify and an expert in brand safety and brand suitability joins our host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Network to get t...2023-11-1542 minBreaking the CodeTask Overload in Healthcare: When the Provider is Overwhelmed, The Patient Can't Be In Focus"Task overload", or the related concepts of "information overload" and "task saturation", is a term developed to describe what happens when there is simply too much for our brains to do--a common occurrence in airline emergencies, spacecraft emergencies, and, unfortunately, everyday work loads in our modern medical systems. The consequences of task saturation are well understood, lead to very poor decision making and leave very little room for interpersonal engagement, as the overwhelmed brain looks inwards for answers and shuts out further external engagement. This leads, inevitably, to plane crashes, space disasters, and, sadly, disconnected healthcare. Join us...2023-10-1633 minRed Sky Fuel For ThoughtGetting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought PodcastGetting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:· How marketers and PR professionals can use generative AI to make our lives easier· Where we should not use generative AI from a legal or ethical perspective· How to strike the balance between being better with AI and being better than AI Now that the dust is settling on the AI maelstrom that’s raged for the past few months, our September episode looks at what we've learned about...2023-09-271h 02Red Sky Fuel For ThoughtMeaningful Workplace Transformations 101: Ep. 39 of Red Sky Fuel for Thought PodcastMeaningful Workplace Transformations 101: Ep. 39 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:· Trends that have influenced the need for increased focus on the employee experience and meaningful work· What steps an organization can take to maintain the alignment between what they say and what they do· A framework for building trust with employees August’s episode digs into the subject of meaningful transformation and why it’s increasingly important for organizations today to think about how to connect the values they espouse with w...2023-08-2219 min
The Meaningful Media PodcastSocial Shopping & The Era of Creative CommerceValued at USD584.91billion in 2021, social commerce is enjoying seismic growth and presenting the fastest growing e-commerce opportunity for brands today. Fundamental to this growth are creators, who provide the right content, in the right context to connect with the right shoppers. But what are the key ingredients to creating engaging, meaningful media experiences? How can brands and creators work hand in hand to build meaningful shopping experiences and successful customer journeys? How can social commerce unlock incremental revenue for brands?In the first installment of our three-part series of episodes recorded at the Havas Café duri...2023-07-1929 min
The Meaningful Media PodcastWhy Responsible Advertising MattersHavas Media Network took the podcast out of the studio to the DigiAds stage at London’s MAD//fest event in July 2023 to record an episode before a live audience.Connecting the festival’s theme of “riders of the storm” the macro reality facing consumers, brands and citizens with the need for and consumer desire for ‘responsible advertising” we brought together leading industry voices Jake Dubbins, Founder, Conscious Advertising Network, Hannah Mirza, Founder of The Responsible Marketing Agency and Laura Wade, Global Head of Sustainability Strategy, EssenceMediaCom, with host Ben Downing, Global Managing Director, Ethical Media & Strategic Pa...2023-07-0630 min
The Meaningful Media PodcastEmerging Media and The Power to Engage LGBTQ+ AudiencesEmerging media platforms with highly-engaged DEI communities are providing new opportunities for brands to create campaigns – meaningful media experiences - which engage effectively with DEI audiences.In this episode, host Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships, Havas Media Network and co-host Olivia Dotzek, Strategy Director, Havas Media Network sit down with Robyn Exton, the founder of HER, the world's largest dating and community app for queer women, nonbinary, trans and gender non-conforming people and home to 12 million people around the world, and Amy Still, co-founder, Whisk, which monitors the ‘rising stars’ in emergi...2023-06-2832 minEmbracing A Cookieless FutureEmbracing A Cookieless Future – Episode 7: Google 'first party data, measurement, consent, intelligence & audience activation'In this session, co-hosts Bede Feltham, Managing Partner for Martech and Data Strategy at Havas Media, and Paul Bennett, Transformation Consultant, were joined by special guest Tim Collier, Head of Platforms Partnerships at Google UK, where they discussed embracing first party data, measurement, consent, intelligence and audience activation as part of a cookieless future. Please head to our website www.embracingacookielessfuture.com to find out more about the latest developments and complete our Cookieless Readiness survey to find out where your brand is on its journey towards a cookieless future. 2023-06-1441 min
The Meaningful Media PodcastPurpose Gets Personal: The Rise of the Me-ConomyNow in its 15th year, Havas’ trailblazing research of brand value explores how brands tangibly improve peoples’ lives functionally, enhance their personal well-being, and contribute to wider society. Findings from the latest edition of our Meaningful Brands™ report demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.Meet the “Me-conomy”! In the “Me-conomy”, brands need to act decisively to drive social change and progress, but they’re also expected to provide ev...2023-06-0735 minRed Sky Fuel For ThoughtWhat It Takes to Be a Meaningful Brand in the Me-Conomy: Ep. 37 of Red Sky Fuel for Thought PodcastWhat It Takes to Be a Meaningful Brand in the Me-Conomy: Ep. 37 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode: What the “Me-conomy” is and how it’s driving the creation of new services, products and purpose narratives How cultural and societal forces are changing what it means for a brand to be meaningful today Key considerations for brands that want to make meaningful connections This episode of the Red Sky Fuel for Thought podcast examines findings from Havas’ new 2023 Global Meaningful Brands™ report, “Welcome to the Me-conomy.” The r...2023-05-1733 min
The Meaningful Media PodcastMy Meaningful Media: That 70s ShowIn this special and fascinating panel audience episode, host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group and audience panel co-host, Courtney Cherry, Global Chief of Staff, Havas Media Group talk with citizen consumers Cindy Harper, Barbara Lofts, and Charlie Straadecker about the media that matters to them, the role of media in their daily lives, and just how they feel when advertising shows up.What makes this episode extra special? Our panel is made up of two guests over the age of seventy and one guest over eighty years old – an au...2023-04-2640 minRed Sky Fuel For ThoughtBehind the Kellogg’s Brand with Gráinne O’Brien: Ep. 36 of Red Sky Fuel for Thought Podcast Behind the Kellogg’s Brand with Gráinne O’Brien: Ep. 36 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:· How an in-house brand team can get the best work from their agency partners· Insights on communicating effectively through splits, spins and other catalysts of change within a business· How to listen to the voice of the employee through employee resource groups In our annual predictions report, we said 2023 is the year in which Behind the Brand will become a staple theme in eve...2023-04-2432 minBreaking the CodeMusic as a Vector for Behavior Change Ft. Damien EscobarIn this episode we sit down with Damien Escobar, Emmy Award winning violist and Director of Music and Culture at Havas, to talk about the role of music in healthcare communications, his role in transforming the music we choose for our work, and the unique ways music can connect with people about difficult topics. Follow us on LinkedIn 2023-04-1228 minEmbracing A Cookieless FutureEmbracing A Cookieless Future – Episode 8: The countdown to GA4 has begun – are you ready?In our first Embracing A Cookieless Future webinar of 2023, Bede Feltham and Jimmy McCann, from digital marketing specialist Search Laboratory, were joined by Ruth Reynolds, Technology Solutions Director at Havas Media, and Paul Shearing, Head of Analytics and Data Science at Search Laboratory, to discuss all things Google Analytics 4 (GA4) and the new dawn for advertisers in a world after third party cookies. This session built upon some of the key points raised in our previous GA4 episode last summer, where we discussed the changes we were seeing from clients from an agency point of view. ...2023-04-0452 minRed Sky Fuel For ThoughtIs the Future of Marketing Earned? Ep. 35 of Red Sky Fuel for Thought PodcastIs the Future of Marketing Earned? Episode 35 of Red Sky Fuel for Thought podcast What You’ll Learn in This Episode:o The difference between paid, owned, and earned mediao Why earned media is more essential than ever beforeo How to capture the attention of journalists in the current ‘news you can choose’ environmento Advice for brand marketers looking to master the art of earned mediaIn this month’s episode, we focus on the sometimes-elusive form of media known as earned...2023-03-2229 min
The Meaningful Media PodcastMeaningful Media: The State of Play in 2023Welcome back to The Meaningful Media Podcast and the start of our second season! We’re really excited to be back! And what a fantastic selection of guests and themes we have lined up for you! For this special first episode we took The Meaningful Media Podcast out of the studio and to the iconic L’Olympia venue in Paris, owned by our mother group Vivendi, to record this episode to a live audience. In our first ever episode of The Meaningful Media Podcast last year, we discussed the definition of Meaningfu...2023-03-1523 minRed Sky Fuel For Thought2023 Social Predictions: Ep. 34 of Red Sky Fuel for Thought Podcast2023 SOCIAL PREDICTIONS: Episode 34 of Red Sky Fuel for Thought podcast What You’ll Learn in This Episode:o What’s the current state of the social landscape?o Which brands are doing social the right way?o What is most in-demand for brands on social?o What should brand marketers be thinking about in 2023?The world of social media is constantly changing and keeping us on our toes, from year to year and month to month. That means our expertise in social is only as go...2023-02-2424 minRed Sky Fuel For ThoughtRed Sky Predictions 2023: Ep. 33 of Red Sky Fuel for Thought PodcastRed Sky Predictions 2023: Ep. 33 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode: What are we predicting for communicators in 2023? Which of our 2023 predictions stand out most? How did our 2022 predictions pan out? As Red Havas’ new Red Sky Predictions report explores, it’s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate is its own battlefield. The economy is hurting and the cost of living growing. Many of us are traumatized, outraged and despairing ov...2023-01-2734 min
The Meaningful Media Podcast2023 Outlook: Resilience and TransformationSlowing global ad spend forecasts, geopolitical instability, a cost-of-living crisis, the continued impact of climate change and more loom large as brands and agencies plan for 2023 and beyond. For the final episode of Season 1, The Meaningful Media Podcast brought together a panel of visionary CEOs to share perspectives on the challenges and opportunities facing brand marketers and agencies in the year ahead. Tom Denford, CEO, ID Comms Group, Peter Mears, Global CEO, Havas Media Group and Chairman of Havas Group’s North America Village and Donna Murphy, Global CEO, Havas Creative & Hava...2022-12-2139 minRed Sky Fuel For Thought2022 Word of the Year: Ep. 32 of Red Sky Fuel for Thought Podcast2022 Word of the Year: Ep. 32 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:o Why we chose “resilience” as our 2022 Word of the Yearo Other interesting words our survey yieldedo Other 2022 words of the year from institutions around the globe Since 2020, Red Havas has named a global word of the year (WOTY). The selection of this word is informed by quantitative input (via a Havas Group employee survey) and qualitative input (from a mix of global communications pros and thoug...2022-12-1319 min
The Meaningful Media PodcastThe Right Boost for Media DiversityCreating a media ecosystem that is diverse and inclusive makes strategic sense for all stakeholders, nurturing meaningful media experiences to effectively engage people. Yet there is historic under investment in the industry in Black and Minority-owned businesses. According to a report from Google, in the UK start-up founders do not have equal access to funding. In 2020, less than 0.25% of venture capital funding went to Black-led startups in the UK and only 38 Black founders received venture capital funding in the last 10 years. In the US, it’s the same picture. Start-ups with at l...2022-12-0727 minRed Sky Fuel For ThoughtMarketing With a CauseMarketing With a Cause: Ep. 31 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:o What’s the current state of cause marketing?o The implications of cause marketing on a company’s relationship with its employees, community and clients/customerso What should brands and nonprofits consider before entering a cause marketing relationship?In this month’s episode, hosts Linda Descano, CFA®, and Lara Graulich speak with nonprofit leaders and advisors Arlene Fortunato, Katy Sherratt and Dr. Merary Simeon to explor...2022-11-3039 min
The Meaningful Media PodcastHow Brands Can Win At Social Commerce🛒 The dynamic world of social commerce, the fastest growing area of ecommerce today, is ripe for growth opportunities for brands. Expected to hit US$2 trillion by 2025 (Statista, September, 2022), social commerce is an emerging shopping place where consumers can explore products and complete transactions, all in the social media app. 📱Ahead of the busiest retail moments of the year - Black Friday, Cyber Monday, and the December holiday season – our host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group takes a deep dive into social commerce with Ross Boardman, Global eCommerce Director, Havas Media...2022-11-2325 min
The Meaningful Media PodcastEngaging with Mothers: The Media that MattersCALLING ALL BRANDS eager to engage with one of the busiest cohorts on the planet - MOTHERS – this blisteringly good episode is for you!! What media matters to mothers? How and WHERE should brands show up to engage with this attention-scarce cohort? What media will they pay for? Which media do their Gen Alpha and Gen Z children love? All this and much more in the latest episode of our special series which dives into the media that matters for citizen consumers. For this episode, we were delighted to welcome co-host Cour...2022-11-0251 minRed Sky Fuel For ThoughtCreativity in a Time of Change: Ep. 30 of Red Sky Fuel for Thought PodcastCreativity in a Time of Change: Ep. 30 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:o What does creativity in communications look like in an increasingly polarized marketplace?o How can communicators stay inspired and keep their creativity flowing?o How can brand marketers and communicators elevate the creativity of their campaigns in 2023?In this month’s episode, Red Havas’ Linda Descano, CFA®, is joined by two creative thinkers and culturally savvy storytellers: Andrew Stevens, executive creative director at Red Havas U...2022-10-1933 min
The Meaningful Media PodcastAre NFTs Boom or Bust for Brands?Non-Fungible Tokens (NFTs) are at the ‘unfolding edge of digital culture’, shares our special guest Nicolas Roope, co-founder & creative director, PLINFT in this latest episode. However, it’s a roller-coaster ride for the NFTs marketplace. After staggering speculative interest in 2021 where sales hit US$25bn, in the 2022 third quarter NFT sales fell sharply to US$3.4bn, down from US$8.4bn the previous quarter and $12.5bn at the market's peak in early 2021, finds blockchain tracker DappRada. In parallel to this speculative context, NFTs are ushering in new concepts for media experiences to connect br...2022-10-1336 minRed Sky Fuel For ThoughtMarketing to Women with Authenticity: Ep. 29 of Red Sky Fuel for Thought PodcastMarketing to Women with Authenticity: Ep. 29 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:o The current state of the female consumero How brands can effectively reach women and avoid ‘pinkwashing’o How social media has helped women take over brand marketingo The importance of authentic representation of women in media In the late 1990s, the phrase ‘marketing to women’ became part of the corporate lexicon. Seemingly overnight, financial services brands, among others were waking up to the power of t...2022-09-2637 min
The Meaningful Media PodcastSlow Media Wins the Race24/7 news cascades into people’s daily lives, pouring onto all the platforms they engage with, from websites to social media, TV to radio. Not only are people struggling to get through the sheer torrent of around-the-clock content, but they are also questioning whether they can TRUST what they listen to, read, and watch. Arriving to counterbalance this rising distrust are new media titles. These media are reshaping the news format to inject ‘meaningful’ and win back trust. They are evolving the definition of news; forging new content categories and placing slow very much front and center...2022-09-2135 min
PodLIFE#26 Unplugged Special GIFFONI - Con Tiziana Mele e Alessandro RiccardiLo scorso 23 luglio, Lundbeck Italia in collaborazione con Havas Life e Giffoni Innovation Hub ha presentato il cortometraggio “MI VEDETE?”, un progetto nato per mettere ancora più in luce il tema della depressione giovanile che tocca profondamente la vita dei giovani ed il futuro del nostro Paese.Oggi 1 giovane su 4 a livello globale sta sperimentando sintomi depressivi. È un’emergenza sociale, i giovani sono il futuro e la loro salute mentale deve essere attenzionata da tutti: famiglie, amici, scuola e istituzioni.Ne abbiamo parlato con Tiziana Mele, Amministratore Delegato di Lundbeck Italia e con Alessandro Riccardi, regista del cort...2022-09-1523 min
The Meaningful Media PodcastCommunications' Climate Catastrophe“We have a choice. Collective action or collective suicide. It is in our hands,” United Nations Secretary-General António Guterres told leaders of 40 nations at the Petersberg Climate Dialogue in July 2022. As we come to the end of one of the hottest summers on record - dominated by apocalyptic heat headlines – the need for ‘collective action’ to fight climate change has never seemed more urgent. Contributing to this action is the need for agencies and advertisers to effectively tackle the thorny issue of misinformation, disinformation and greenwashing. Practices which collectively feed the amplificati...2022-08-3045 minRed Sky Fuel For ThoughtInclusive Communications and the Language of Gender: Ep. 28 of Red Sky Fuel for Thought PodcastInclusive Communications and the Language of Gender: Ep. 28 of Red Sky Fuel for Thought podcastWhat You’ll Learn in This Episode:o How the language of gender is evolvingo How communicators can be more gender inclusive in our internal and external communicationso How we can model gender inclusivity in our everyday interactionsIn March 2021, we released an episode on the topic of inclusive communications, focusing on practical steps for ensuring that equity, respect and a sense of belonging are integral to the employee a...2022-08-3050 min
The Meaningful Media PodcastSummer Special: Your Meaningful MediaWe end each Meaningful Media podcast episode by asking our guests about the media which matters to them: five quick-fire questions which we call the Meaningful Media Fast Five. For our Summer Special episode, host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, headed out of the studio to ask industry stakeholders their ‘Meaningful Media Fast Five.’ Recorded during the Cannes Lions International Festival of Creativity 2022, we hear from adland industry voices about their media faves. While media ranged from Pinterest and Plex to Apple News and Audible, we found that audio...2022-08-1021 min
PodLIFE#24 Science Unplugged - Un'alimentazione corretta per una vita sana, con il Professore Andrea GhiselliIn occasione dell’evento Havas Life Science Unplugged – Nutrizione, Salute e Microbiota, il Prof. Andrea Ghiselli, ex Dirigente di ricerca del Centro CREA Alimenti e Nutrizione e Presidente della Società italiana di Scienze dell’Alimentazione, ha esposto le linee guida per una sana alimentazione. Ascoltaci!2022-07-2809 min
PodLIFE#23 Science Unplugged - Il ruolo dell’attività fisica nei pazienti oncologici con la Dr.ssa Lucilla TittaL’attività fisica è ormai riconosciuta come una delle tante armi a disposizione nella prevenzione dell’insorgenza del cancro, ma gli ultimi studi scientifici ci dicono che può giocare un ruolo fondamentale anche durante la progressione della malattia. Ne abbiamo parlato con la Dott.ssa Lucilla Titta, nell'appuntamento “Nutrizione, Salute e Microbiota” di Science Unplugged - il webtalk di Havas Life per parlare di scienza, attraverso voci autorevoli.Ascoltaci!2022-07-2109 minRed Sky Fuel For ThoughtRevisiting the 2022 Red Sky Predictions: Ep. 27 of Red Sky Fuel for Thought PodcastRevisiting the 2022 Red Sky Predictions: Ep. 27 of Red Sky Fuel for Thought podcastWhat You’ll Learn in This Episode:How some of our 2022 predictions are playing out What brand communicators and marketers should monitor heading into 2023Each February, we publish an annual Red Sky Predictions 2022 report that forecasts 10 fundamental trends shaping the integrated communications and PR landscape. It features the collective insight of Redsters from around the agency’s global network and is intended to serve as a playbook for brand communicators and marketers to help make sense of the...2022-07-2044 min
PodLIFE#21 Science Unplugged - Gonfiore addominale e microbiota intestinale con il Dottor Michele SculatiIl gonfiore addominale è uno dei sintomi gastrointestinali più comuni, e può essere dovuto all’attività del microbiota intestinale. Ce ne parla Michele Sculati, Medico Chirurgo Specialista in Scienza dell'Alimentazione e Dottore di ricerca, nell'appuntamento “Nutrizione, Salute e Microbiota” di Science Unplugged - il webtalk di Havas Life per parlare di scienza, attraverso voci autorevoli.Ascoltaci!2022-07-1408 min
PodLIFE#20 Science Unplugged - I segreti del microbiota con la Prof.ssa Rescigno“Dimmi cosa mangi e ti dirò chi sei” è una nota citazione di Jean–Anthelme Brillat–Savarin che si applica quasi fedelmente alla scienza del microbiota. Composto da triliardi di microorganismi, esso è implicato in svariate funzioni fondamentali, dalla digestione al sistema immunitario, e fornisce una sorta di impronta digitale enterica. Ne abbiamo parlato con la professoressa Maria Rescigno, nel primo appuntamento con Science Unplugged - il webtalk di Havas Life per parlare di scienza, attraverso voci autorevoli.2022-07-0709 min
The Meaningful Media PodcastCannes Lions 2022 Special: The power of media ethics to keep democracy in the light☀️ Cannes Lions ‘In Real Life’ returned in 2022!! And The Meaningful Media Podcast headed to La Croisette to talk about meaningful media experiences and the media that matters! Recorded to a live audience at the gorgeous and sustainable #HavasCafe, this is the third of three special Cannes episodes of The Meaningful Media Podcast. From reporting on climate change to fighting disinformation, a key element of the sustainable media ecosystem is promoting high-quality media and journalism. With the ongoing crisis in Ukraine making accurate and timely media a global imperative, journalism is at an inflectio...2022-06-3040 min
The Meaningful Media PodcastCannes Lions 2022 Special: Convergence of music, sports & entertainment: a fan-fueled immersive experience ☀️ Cannes Lions ‘In Real Life’ returned in 2022!! And The Meaningful Media Podcast headed to La Croisette to talk about meaningful media experiences and the media that matters! Recorded to a live audience at the beautiful and sustainable #HavasCafe, this is the second of three special Cannes episodes. Tune in to this vibrant and insightful conversation between host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, Olivier Robert-Murphy, Executive Vice President, Universal Music Group for Brands and Jean-François Pathy, Marketing Director, FIFA. With 94% of sports fans p...2022-06-2733 minRed Sky Fuel For ThoughtHow to Write Content That Cuts Through: Ep. 26 of Red Sky Fuel for Thought PodcastHow to Write Content that Cuts Through: Ep. 26 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:· Why are companies struggling to find strong writers? Are writing skills are a dying art?· How can writers break out of their comfort zones and avoid block?· What are some tricks for writing copy that actually gets read?Writing and storytelling are two of the most powerful ways to put ideas into the world. As written communication skills decay around us, both skills have also bec...2022-06-2349 min
The Meaningful Media PodcastCannes Lions 2022 Special: Media Representation Matters☀️ Cannes Lions ‘In Real Life’ is back!! And The Meaningful Media Podcast headed to La Croisette to talk about meaningful media experiences and the media that matters! This episode is the first of three special Cannes recordings of The Meaningful Media Podcast to a live audience at the beautiful #HavasCafe! Tune in to listen to the fantastic conversation between host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and special guests Kahlil Greene, TikTok’s Gen Z historian & Krystle Watler, TikTok’s Head of Creative Agency Partnerships, North America. ...2022-06-2232 min
The Meaningful Media PodcastGaming: how can brands effectively engage in this turbo-charged spaceCALLING ALL BRANDS eager to enter the gaming space – this blisteringly good episode is for you!! Is gaming THE most meaningful media today? How should brands turn up? How should brands even think about success in this space? All this and much more in our latest episode! Join host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group and special guests Alexandra Etzine, Business Director, Havas Entertainment & Alexandre Tan, SVP Brand Partnerships & Advertising, Gameloft as together they explore how brands can engage in gaming, a space...2022-06-1459 minThe Meaningful Media PodcastThe Meaningful Media Podcast (Trailer)The Meaningful Media podcast is the brand new show from Havas Media Group. In each episode host Ben Downing, Global Managing Director for Ethical Media and Strategic Partnerships at Havas Media talks to a range of guests – from brand marketers and agency voices to academics, policy-makers, and consumers - about meaningful media, the media that matters to them and to us. Season One promises to be juicy with plenty of lively conversations. Topics on the table include The Attention Economy, Tech-fuelled media experiences, Future of TV, and the rise of social-selling sweet spots for media expe...2022-05-2500 minRed Sky Fuel For ThoughtTackling the Health Literacy and Equity Conundrum: Ep. 25 of Red Sky Fuel for Thought PodcastTackling the Health Literacy and Equity Conundrum: Ep. 25 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:· The relationship (and discrepancies) between health equity and health equality· Health equity as a reputational management issue· The importance of cultural context in communications· The power of partnership in achieving health equity· Turning increased recognition of health equity issues into resultsWhen it comes to health care access in the United States, not everyone is equal. This reality has only been reinforced as we...2022-05-2528 min
The Meaningful Media PodcastWhy purpose is a powerful synergy of profit, people & planet What IS a brand’s purpose? Does Meaningful Media matter for their purpose? Do consumers even care? Join your host Ben Downing and special guest Lizzie Nolan, Executive Vice President, Managing Director, Strategy & Insights, Havas Media Group, as they tackle purpose, nail down a robust definition, and underline the power behind being a ‘values-driven & driving value brand. And don’t miss Lizzie’s Meaningful Media Fast Five! She’s a big fan of Goggle Box, watching The Great Pottery Throwdown with her family and listening to inspirational podcasts while running with her dog Zuki! ...2022-05-2421 min
The Meaningful Media PodcastCreating a more ethical advertising ecosystemFrom consumers, agencies and brands, to governments, activist investors and employees ethical behaviour in the ad industry is scrutinized today more than ever before. The risks of inaction are growing…while the premium associated with doing ethics has increased. At Havas we are proud to be the first agency to offer the Institute for Advertising Ethics’ (IAE) Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost. We are embedding an ethics framework that runs through our organization and instilling a culture of ethics via training and talent engagement. T...2022-05-0425 minRed Sky Fuel For ThoughtIs It Time for an ESG Reset?: Ep. 24 of Red Sky Fuel for Thought PodcastIs It Time for an ESG Reset?: Ep. 24 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:· The relationship between purpose, CSR, ESG and sustainability· The various ways that the ‘S’ in ESG is being defined· How the events and experiences of the past two years have changed the ESG landscape at a high level· The importance of simplification and clarity surrounding ESG effortsThe recently elevated attention on company purpose has proven to be a watershed moment for ESG, as stakehold...2022-04-1843 min
The Meaningful Media PodcastFuture of Tech-Fueled Media ExperiencesIf the metaverse is the world of the imagination - powered by technology - where and how can brands show up in a meaningful way? In this episode join your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and his special guest Sarah Ivey, Chief Strategy Officer, North America, Havas Media Group, as they delve into tech-fueled media experiences and the challenges and opportunities facing brands as they seek to meaningfully engage consumers in the tech space. And don’t miss Sarah’s Meaningful Media Fast Five – w...2022-04-1330 min
The Meaningful Media PodcastHow can we breakthrough in the Attention Economy?“We’re not just creating an attention economy, but an attention ecology,” states Jon Waite, Global Head of Media Experience Activation, Havas Media Group, in this episode dedicated to the Attention Economy.Join your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and his special guest Jon Waite as together they explore the what, the how, and the why of measuring attention - and crucially, how meaningful media experiences drive attention.And what are Jon’s Meaningful Media? From relaxing with Netflix’ ‘Below The Deck’ series to getting inspired with ‘99% Invisible’ podcast...2022-03-2229 minRed Sky Fuel For ThoughtA New Lens on Brand Experience: Ep. 23 of Red Sky Fuel for Thought PodcastA New Lens on Brand Experience: Ep. 23 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:· What the future looks like for brick-and-mortar retail experiences amid a surge in e-commerce trends· How brands are getting audiences involved through co-creation of experiences· How brands can determine whether to jump into new trends such as the metaverseIs 2022 the year of an experiential renaissance in retail? That’s what we posited in our annual Red Sky Predictions report — namely, that 2022 is the year that brands will fu...2022-03-1641 min
The Meaningful Media PodcastWhat do we mean by meaningful?What makes media meaningful? Why does it matter?In this first episode of The Meaningful Media podcast, your host Ben Downing, Global Managing Director for Ethical Media and Strategic Partnerships at Havas Media, and his special guest - Greg James, Global Chief Transformation Officer, Havas Media Group – unpack why media has never mattered more – to consumers, to brands, to all of us.Don’t miss Greg’s Meaningful Media Fast Five - from guilty pleasures like Vera and Real Housewives to inspirational media, like the Pivot podcast.And you’ll find lots more insights o...2022-02-2135 minRed Sky Fuel For ThoughtRed Sky Predictions 2022 Report: Ep. 22 of Red Sky Fuel for Thought PodcastRed Sky Predictions 2022 Report: Ep. 22 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode: How our 10 Red Sky Predictions are playing out and shaping the 2022 communications and PR landscape, including these trends:· “Corporate Purpose or Bust”: the evolution of corporate purpose· “Personnel Gets Personal”: changing employee engagement tactics· “As Seen on Social Is the New As Seen on TV”: social as the e-commerce tastemakerEach year, Red Havas publishes an annual “Red Sky Predictions Report” forecasting 10 fundamental trends shap...2022-02-0235 minRed Sky Fuel For Thought2021 Lessons And 2022 Themes: Ep. 21 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:· Themes and lessons that communicators and brand marketers should keep in mind in 2022· How the past 18 months have created a watershed moment around purpose· How employee relations have become more accountable in an era of empowered employeesAt the start of 2020, the idea of a worldwide pandemic that would trigger a massive pivot seemed unthinkable—as did the idea that we’d still be talking and living through ‘unprecedented’ times in 2022. The last two years have been as sobering as they have been defining for all o...2022-01-2131 minRed Sky Fuel For ThoughtThe Red Havas 2021 Word of the Year: Ep. 20 of Red Sky Fuel for Thought PodcastAs communicators, we are absolute nerds about words. We like rearranging them, adding and subtracting them from sentences, and learning new ones. Heck, we even like inventing them (vaccinfluencer, anyone?). That’s why, in 2020, when our agency launched the inaugural Word of the Year, we challenged ourselves to identify one word to describe what had turned into the most unconventional year in modern memory. To get our one word, we went to people who are generally of many words—fellow comms professionals—and asked them to narrow their experience down to a single word. (Unmute? Unmasked...2021-12-1433 minRed Sky Fuel For ThoughtWhat Nonprofits Need to Do Now: Ep. 19 of Red Sky Fuel for Thought PodcastWhat Nonprofits Need to Do Now: Ep. 19 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:· How the 3 P’s (Pandemic, Polarizing Politics, and Protests around social justice) have affected nonprofit organizations· Why partnerships between nonprofits and grassroots organizations will be essential to equity· How nonprofits are reimagining their operating models to survive and thrive after the pandemic The pandemic affected nearly every organizational system around the globe, and the 1.3 million nonprofits in the United States were no exception. As a follow up to Red Havas...2021-11-1728 minRed Sky Fuel For ThoughtA Whole New World of Employee Engagement: Ep. 18 of Red Sky Fuel for Thought PodcastA Whole New World of Employee Engagement: Ep. 18 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:· Why communicating with HEAT (Humanity, Empathy, Accountability and Transparency) is imperative· How to act on mission and purpose through interactions with employees and stakeholders· Different ways companies are driving connection in a hybrid work environment· How the 3 P’s (pandemic, polarizing politics, and protests around social justice) have changed employee engagement and internal communications As offices closed and sent workers into an unfamiliar remote environme...2021-10-2642 minRed Sky Fuel For ThoughtBig Tech’s Pandemic Gains: Ep. 17 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:· How the pandemic has accelerated a fourth industrial revolution· Why prosumers’ favorability of Big Tech companies has increased during the pandemic· How the way we view tech has evolved from important to essential· Ways that prosumers want Big Tech companies to be held more accountable How is it that, despite intense scrutiny and criticism in recent years, Big Tech companies such as Amazon, Google and Facebook have seen their favorability drastically improve among consumers? In a word, it’s the pandemic, according to Sebastie...2021-09-2238 minRed Sky Fuel For ThoughtBrands & TikTok: Don't Walk, Run: Ep. 16 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:
· What TikTok is and what it isn’t
· What differentiates TikTok from other platforms
· How TikTok can sell—even Brussel sprouts!
· What success looks like on TikTok
Far more than just an app to share funny videos, TikTok has become a social force to be reckoned with. Three billion worldwide downloads to date place it as the fifth non-gaming app to do so since 2014. And, in the first half of 2021, TikTok was the most downloaded non-gaming app in the world with 383 m...2021-08-2643 minRed Sky Fuel For ThoughtPutting Our 2021 Comms Predictions to the Test: Ep. 15 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:
· Which of our 2021 communications predictions have traveled well
· Whether the “Vaccinfluencer” has been had more of a positive or negative impact
· How society’s perception of social media changed during the pandemic
Once a year our agency does something particularly brave. We predict the future. Released at the top of the year, our “Red Sky Predictions” report forecasts 10 trends we expect to drive change throughout the global communications and PR landscape. These predictions represent the collective insight of top minds from around Red...2021-08-1842 minRed Sky Fuel For ThoughtCannes in Review: Ep. 14 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:
· How the pandemic changed Cannes—both the festival’s format and its content
· What work stood out from the PR Lions in 2021
· Advice for brand marketers who want to win a Cannes Lion next year
Even though the pandemic had most of us homebound for a year, that didn’t stop some movers and shakers in the communications industry from dreaming up world-changing creative ideas. That’s why, for our 14th episode, we travel virtually to the Cannes Lions International Festival of Creativity—considered the larges...2021-07-2133 minRed Sky Fuel For ThoughtUnpacking Cannes: Ep. 14 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:
· How the pandemic changed Cannes—both the festival’s format and its content
· What work stood out from the PR Lions in 2021
· Advice for brand marketers who want to win a Cannes Lion next year
Even though the pandemic had most of us homebound for a year, that didn’t stop some movers and shakers in the communications industry from dreaming up world-changing creative ideas. That’s why, for our 14th episode, we travel virtually to the Cannes Lions International Festival of Creativity—considered the larges...2021-07-2133 minRed Sky Fuel For ThoughtWhat Pride Means in 2021: Ep. 13 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:
· How expectations of brands to demonstrate Pride have changed
· Examples of brands getting it right
· Best practices for gender pronoun usage in the workplace
Guests
· Ari Humirang, Building Services/Concierge/Induction Coordinator at Havas and Social Media Officer and Non-Binary & Trans Representative for Havas Pride.
· Dev Mistry, Internal Communications Executive, Campaigns at Virgin Media
· Christina Roth, Senior Manager Global Marketing, ManpowerGroup
· Dana Tahir, General Manager, Red Havas Middle East
...2021-06-3049 minRed Sky Fuel For ThoughtHealth & Hygiene Post-COVID-19: Ep. 12 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:
· Why reactions to the COVID-19 vaccine vary so widely from country to country
· The implications of the pandemic on the future of health, the medical community and brands
· What consumers expect of brands post-pandemic and how brands can accommodate those expectations
How is it that the COVID-19 vaccine, in the midst of its historic global rollout, is being met with such a staggering range of reactions?
Marianne Hurstel, chief strategy officer for BETC Paris, tackles this topic in a rou...2021-05-1941 minRed Sky Fuel For ThoughtProving Brand Purpose: Ep. 11 of Red Sky Fuel for Thought PodcastIn this episode you will learn:
· Why transparency and authenticity go hand in hand with brand purpose
· How operationalizing purpose can help companies mitigate risk and serve as a competitive advantage
· How to measure brand purpose and why companies must
Even before the global pandemic erupted in tandem with social justice protests, consumers were applying more pressure on brands to demonstrate their purpose and take a stance. The “vote with your wallet” concept was easy for consumers to apply to their day-to-day purchases. The bestselling book written by Whole Foods C...2021-04-2854 minRed Sky Fuel For ThoughtInclusive Communications Matter: Ep. 10 of Red Sky Fuel for Thought PodcastWhat exactly are inclusive communications, and why do they matter? In the wake of Black History Month and in the midst of Women’s History Month, a roundtable of expert communicators weigh in on the factors that can contribute to a lack of inclusivity in brand communications, both internally and externally, and how to avoid bias when crafting messages on behalf of companies and clients. The Red Questionnaire segment is devoted this month to Stacey Gandler, global managing director of the new Red Havas Health.
Guests:
· Brandi Boatner, Manager, Digital & Advocacy Communications, IBM
· Carmel...2021-03-2458 minRed Sky Fuel For ThoughtSocial Media & the Pandemic: Ep. 9 of the Red Sky Fuel for Thought PodcastEven as we continue to face some harrowing unknowns, the lessons that communicators have learned this past year have shown us that agility and resilience are the insurance we need to press forward. That nothing matters if we don’t have our health—and one another. Even when the closest we can get to one another is to leave heart-eyed emojis on each another’s Instagram posts.
Even while many of us stayed home, life went on. Especially across the digital and social media space, we tracked enormous evolutions. We explore these and many others in the new 20...2021-03-0331 minRed Sky Fuel For ThoughtIn Comes the Vaccinfluencer: Ep. 8 of the Red Sky Fuel for Thought PodcastEarlier this month, Red Havas broke out our crystal ball when we launched the 2021 “Red Sky Predictions.” Our 10 predictions this year span digital and social media, healthcare and technology, the workplace and travel. Each reflects on the opportunities and challenges posed by the global pandemic.
In this second episode of a three-part series, Rachael Sansom, managing director of Red Havas U.K., talks with Richard Clarke, executive director of Red Havas U.K., about three of those predictions. Together, they introduce a new type of influencer—the Vaccinfluencer and tell us why “Get out the vaccine” will be the new...2021-02-2417 minRed Sky Fuel For ThoughtYear of the Employee: Ep. 7 of the Red Sky Fuel for Thought PodcastEpisode Summary: Each year, expert Red Havas communicators from around the world collaborate to research and identify the 10 global trends that will shape the integrated communications and PR landscape over the next year and beyond. This year, our 2021 “Red Sky Predictions” center on what the pandemic has taught us. In this first episode of a three-part series, Linda Descano, CFA®, Red Havas’ EVP of corporate communications and executive visibility, leads a roundtable discussion with James Wright, Red Havas’ global CEO, and Ruth Harper, ManpowerGroup’s VP of global strategic communications on the two predictions that have sprung from the wo...2021-02-1734 minRed Sky Fuel For ThoughtWhat’s Love Got to Do with Leadership: Ep. 6 of Red Sky Fuel for Thought PodcastNew year, new episode—and this one is full of heart. First, you’ll listen in on a conversation with Jake Wood, the CEO of Team Rubicon and author of the recently published “Once a Warrior: How One Veteran Found a New Mission Closer to Home.” He tells us what he learned about the connection between love and leadership from his experience in the Marine Corps, three traits to look for in every potential hire, and how to inspire the best possible performance from the teams you lead. And in our Red Questionnaire segment, Gus Worland, Australian television/radio host and...2021-01-1547 minRed Sky Fuel For ThoughtThe Word of the Year: Ep. 5 of Red Sky Fuel for Thought PodcastIn our final episode of the year, we reveal the results from our very own Word of the Year survey of communicators. Dino Delic, Meltwater’s director of enterprise analytics and insights, joins us for that conversation and then goes on to highlight how purpose-driven some of the biggest and best-known brands have been in their pandemic-era communications. And for the Red Questionnaire segment, we chat with Bukola Garry, Havas’ manager of diversity and inclusion, about how to make strides toward eradicating racism after this tumultuous year. She also tells us what she considers to be an emotional superpower, and shar...2020-12-0921 minRed Sky Fuel For ThoughtIntroducing Person-to-Person CommunicationsWhen our work lives and home lives were all but tossed into a blender in March, we witnessed a drastic change in the way we work and interact with colleagues, vendors, suppliers and partners. Same goes for the way we run our households; everything from how we purchase groceries to how we educate our children has transformed. In Red Havas’ latest white paper, and in the Trends Brief segment of this episode, we explore how pandemic-era consumers expect far more from the technology that is helping us hold it all together from day to day. Panelists include James Wright, global...2020-11-1959 minRed Sky Fuel For ThoughtBrands Navigate a Pandemic, Politics and PurposeWhether they like it or not, brands today have a maelstrom of problems to reckon with: a pandemic, protests for racial justice, a presidential election. Our roundtable of top creative agency execs discuss how these events have transformed consumer expectations. We also talk to WEX's Tiffany Wirth, an SVP in healthcare marketing, about the pandemic's silver lining and prioritizing your shuteye.
Show Notes
This week holds several firsts for Red Havas' brand-new podcast: It marks our debut on Apple, Spotify, Google and all your favorite podcast hosting sites; our first roundtable discussion; and t...2020-10-0935 min
Red Sky Fuel For ThoughtEpisode 2
The Red Sky Fuel for Thought podcast helps you navigate the latest communications insights and media trends like the pros do. In our second episode, Richard Clarke interviews Kenny Yap, GM of Social and PR from The Red Agency in Singapore about the COVID-19 situation in Singapore and how brands are adapting to meet consumer needs during this time. We also introduced The Red Questionnaire – our segment where we spotlight one person from our industry or network to understand a bit more about what makes them tick. The guest is never the same, but the questions always are. This episode feat...2020-09-2231 minRed Sky Fuel For ThoughtEpisode 1Red Sky Fuel for Thought podcast helps you navigate the latest communications insights and media trends like the pros do. In our inaugural episode, host Richard Clarke interviews Red Havas’ Global CEO James Wright about COVID-era comms.2020-07-2428 min