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Digital Marketing TodayUnlocking AI and Personalization in Digital Marketing: Trends & Innovations
Digital Marketing Today Podcast
Welcome to Digital Marketing Today!
In our latest episode, we dive deep into the ever-evolving world of digital marketing, shedding light on some of the latest groundbreaking advancements and trends that are shaping the industry. With insights from Digital Silk's latest articles, our discussion emphasizes several key topics that are crucial for any digital marketer aiming to stay ahead of the curve.
Maintaining Brand Consistency
Discover how brand audits are essential for maintaining coherent messaging and a unified user experience across multiple digital touchpoints. This strategic alignment is not...
2025-12-2506 min
eCommerce AI: The Revenue RevolutionGarbage in, Garbage out: The importance of Data with Andy CarlsonIn this episode of eCommerce AI, Andy Carlson discusses the critical role of product data in eCommerce success. He emphasizes the importance of clean and accurate data, the evolution of data management through AI, and best practices for B2B eCommerce. The conversation also covers the significance of site search and the need for businesses to adapt to changing consumer behaviors and technological advancements.https://www.linkedin.com/in/andrewcarlson/
2025-04-1720 min
eCommerce AI: The Revenue RevolutionAI in Retail with Leo Martinez from Etail: Agentic AI & PersonalizationIn this episode of eCommerce AI, host Ari Kahn and guest Leo Martinez discuss the transformative impact of AI on retail events and consumer expectations. They explore the emergence of agentic AI, the importance of data in AI adoption, and the upcoming E-Tail Boston event, highlighting the role of emerging brands in leveraging AI for competitive advantage. The conversation also touches on the ethical considerations of AI, the necessity for talent management, and the importance of upskilling in the evolving landscape of e-commerce.https://www.linkedin.com/in/leucepe-m-1a712a14/https://www...
2025-04-1024 min
eCommerce AI: The Revenue RevolutionRevolutionizing Product Information Management with AI with Pimberly's Nicole Kiernan In this episode of eCommerce AI, Nicole Kiernan, Senior Manager of Partnerships and Events at Pimberly, discusses the challenges of managing product information in the B2B space, the importance of clean data, and how Pimberly's AI technologies are revolutionizing data management. The conversation covers the complexities of customer needs, the shift from manual processes to automation, and the exciting future developments in AI that Pimberly is pursuing. Nicole also shares insights into market trends and recent successes in the US, highlighting the growing demand for sophisticated product information management solutions.https://pimberly.com/
2025-02-2719 min
eCommerce AI: The Revenue Revolution Shopware’s Vision with Jason Nyhus: AI-Driven eCommerce for B2B SuccessIn this episode of eCommerce AI, Jason Nyhus, President and GM of Shopware, discusses the evolving landscape of e-commerce, particularly focusing on mid-market B2B companies. He highlights the importance of innovation, the role of AI in streamlining e-commerce processes, and Shopware's unique position in the market compared to competitors. The conversation also touches on the significance of understanding customer needs and the future of e-commerce technology.https://www.shopware.com/en/solutions/b2b/ https://www.linkedin.com/in/jasonnyhus/
2025-01-3021 min
eCommerce AI: The Revenue RevolutionThe Rise of Agentic AI: A New Era in TechIn this episode of eCommerce AI, we introduce Alexandra McIntyre, a computer science major at Brown University, who discusses her insights into agentic AI. The conversation explores the definition, functionality, and architecture of agentic AI systems, emphasizing their role in enhancing business processes rather than replacing human jobs. Various use cases and applications of agentic AI are examined, alongside the challenges and future prospects of this rapidly evolving technology.
2025-01-2318 minDigital Marketing TodayExploring the Frontiers of Digital Marketing: AI Innovations and Strategic AcquisitionsDigital Marketing Today - Innovations and Techniques UnveiledPodcast Episode: Innovations and Advanced Techniques in Digital MarketingWelcome to another enlightening episode of Digital Marketing Today, where we delve into the latest groundbreaking developments in the digital marketing landscape. This episode is a must-listen for all digital marketing professionals eager to stay ahead in this rapidly evolving field.Episode Highlights:AI-Driven Advancements with IAS: Discover how Integral Ad Science's new AI-powered Total Media Quality (TMQ) suite is transforming Kwai for Business. This segment explores how the tool enhances ad viewability and combats invalid traffic...
2024-12-1904 min
eCommerce AI: The Revenue RevolutionUnlocking AI Efficiency with Matt Wozniak of Woz DigitialIn this conversation, Matt Wozniak, founder of WozDigital, discusses the integration of AI in mid-market B2B companies with Dr. Ari Kahn. They explore the challenges businesses face in adopting AI, the importance of identifying use cases, measuring ROI, and the necessity of change management. They also emphasize the significance of training employees to effectively use AI tools and discuss future trends in AI adoption.https://www.linkedin.com/company/woz-digital/posts/?feedView=allhttps://www.linkedin.com/in/mattwozniak10/https://wozdigitalconsulting.com/
2024-12-1219 minDigital Marketing TodayRedefining Search: AI Innovations and Strategic Engagements in Digital MarketingWelcome to "Digital Marketing Today" - Episode InsightsIn this invigorating episode of Digital Marketing Today, we dive into the most recent updates and groundbreaking innovations that are reshaping the field of digital marketing. Here's a glimpse of what we covered: The Google Versus Perplexity.ai Phenomenon: We kick off the discussion by exploring the legal and competitive challenges Google is currently facing with the emergence of Perplexity.ai. This new AI-powered search engine is changing the game by delivering real-time, accurate results complete with source citations. Unlike the traditional search engine model that Google uses...
2024-12-1004 min
eCommerce AI: The Revenue RevolutionThe Rise of eCommerce in Mexico with GoAvance founder, Ramiro VelascoIn this episode of eCommerce AI, Ramiro Velasco, co-founder of GoAvance, shares insights on the burgeoning eCommerce landscape in Mexico and Latin America. He discusses the challenges and opportunities for foreign brands entering the market, the importance of understanding local shopping habits, and the significant rise in credit card adoption. Ramiro emphasizes the need for local partnerships to navigate the complexities of doing business in Mexico, including logistics and warehousing. He also touches on the role of dropshipping and the importance of establishing a retail presence to succeed in the market.https://goavance.com/
2024-12-0521 min
eCommerce AI: The Revenue RevolutionRevolutionizing Retail with AI and Jim VossIn this episode, Jim Voss and Ari Kahn discuss the evolving landscape of artificial intelligence, focusing on its practical applications, particularly in retail and personalized advertising. They explore the importance of specialized AI agents, the ethical implications of data privacy, and the potential for AI to streamline processes and enhance user experiences. The conversation emphasizes the need for continuous innovation and the role of AI in shaping the future of technology.https://www.linkedin.com/in/jimvoss/
2024-10-1021 minDigital Marketing TodayInnovations Reshaping Digital Marketing: AI, Platforms, and Global TrendsDigital Marketing Today: Navigating Innovations and Techniques Transforming the IndustryWelcome to the latest episode of Digital Marketing Today, where we dive deep into the fascinating world of digital marketing innovations and techniques reshaping the industry's landscape. This episode is a must-listen for anyone eager to stay ahead in the competitive and ever-evolving field of digital marketing.Episode Highlights: Revolutionizing Campaign Development: Discover how Bloomreach's next-generation marketing automation platform, Bloomreach Engagement, integrates Loomi AI to transform omnichannel campaign creation from a weeks-long process to a matter of minutes. This powerful integration not only streamlines...
2024-10-0305 min
eCommerce AI: The Revenue RevolutionCracking the AI Code with Jim Voss & John MurcottIn this episode, Jim Voss, Ari Kahn, and John Murcott discusses the future of AI in software development and the challenges it presents. He explores the idea of AI writing code that humans can't understand because it's trained on bytecode rather than high-level languages. The role of QA becomes crucial in ensuring that the software produced by AI meets the desired requirements. The conversation then shifts to the practical applications of AI in e-commerce, specifically in Hawk Search. The team discusses the importance of listening to customers and using their feedback to drive innovation. They also explore the concept...
2024-10-0344 min
eCommerce AI: The Revenue RevolutionDebunking Misconceptions of AI in eCommerce with Brendan Cameron of Americaneagle.com Brendan Cameron, the director of strategy at Americaneagle.com, joins Dr. Ari Kahn to discuss AI in eCommerce. They explore technologies like natural language processing and generative AI, debunk misconceptions about AI, and discuss the impact of AI on search and data quality. They also highlight the importance of understanding user intent and context in search results. The conversation emphasizes the need for AI to enhance the customer experience and drive online revenue. They also discuss the challenges and risks associated with implementing AI and the importance of partnering with established AI companies.Americaneagle.com...
2024-09-0530 min
eCommerce AI: The Revenue RevolutionAI, Replatforming, and B2B Growth with Amandeep SinghIn this conversation, Amandeep Singh, an eCommerce expert, discusses various topics related to AI, data synchronization, replatforming challenges, and the BigCommerce training program. He shares success stories of implementing eCommerce solutions for clients, such as Inhaven, and highlights the importance of AI in predicting customer needs and automating orders. Amandeep also talks about the BigC Experts program, which provides trained developers to assist businesses in implementing BigCommerce solutions. The conversation concludes with a discussion on the growing trend of B2B eCommerce and the integration of social media platforms like Instagram and TikTok for selling private label products.
2024-08-2229 min
eCommerce AI: The Revenue RevolutionKey Financial Metrics in the SaaS Industry with HawkSearch CFO Tom WindhausenIn this episode, Tom Windhausen, CFO of a public software company, discusses the evolving role of a CFO and the importance of understanding financial metrics in the SaaS industry. He explains the significance of metrics such as MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), TCV (Total Contract Value), LTV (Lifetime Value), CAC (Customer Acquisition Cost), churn, and backlog. Tom emphasizes the need for consistent definitions and calculations of these metrics and highlights the importance of gross margin in assessing the health and strength of a company.
2024-08-1431 min
eCommerce AI: The Revenue RevolutionThe Impact of Search on Online Revenue with Joe Albrecht of XngageIn this episode, Joe Albrecht, CEO of Xngage, discusses the XConnect™ connector for HawkSearch and how search impacts online revenue. They cover topics like smart search including merchandising, personalization, and the importance of good product data in B2B. They also explore the use of AI in search and the challenges of integrating search engines in B2B e-commerce platforms. Xngage primarily works with B2B platforms and focuses on streamlining business processes and creating digital solutions that add value to the business.
2024-08-0125 min
eCommerce AI: The Revenue RevolutionAI-Driven B2B eCommerce Transformation with Brian BeckIn this episode, Brian Beck discusses key business challenges in B2B eCommerce, including enhancing customer experience, upgrading technology, and leveraging AI. He shares real-world examples of companies successfully transitioning their strategies and emphasizes the importance of embracing digital transformation. The conversation also touches on the evolving B2B buyer landscape and the role of marketplaces like Amazon. The use of AI in data cleaning and content generation is highlighted as a significant opportunity for B2B companies. Overall, the episode explores the impact of AI on B2B e-commerce and the cultural shifts necessary for success....
2024-07-1832 min
eCommerce AI: The Revenue RevolutionThe Evolution of AI Adoption in B2BIn this conversation, Jacobi Zakrzewski, the Head of IT Strategy at Luminos Labs, joins Ari Kahn to discuss the adoption of AI in B2B and the impact of different generations. They explore the application of AI in various industries, the importance of user experience, and the accessibility of AI technology. They also discuss the role of AI in replacing knowledge gaps in industries like distribution and manufacturing. The conversation emphasizes the need for a clear business goal and the importance of a trusted partner in implementing technology solutions.
2024-07-1130 min
eCommerce AI: The Revenue RevolutionIntroducing Athena, The Latest AI-Powered HawkSearch ReleaseIn this episode, we explore the release of Athena, the latest update from HawkSearch. We discuss its advanced features, including Seamless Smart Search, Gen AI powered Smart Responses, and retrieval augmented generation (RAG). Discover how Athena's capabilities—retrieval, augmented generation, summarization, and conversation—enhance user experience and operational efficiency. Learn about the integration of AI with keyword search, concept search, and image search, and its significant impact on search platform performance.
2024-06-1331 min
eCommerce AI: The Revenue RevolutionSurviving the 30-60% Traffic Threat from Google's AI ShiftBilly Wright, Senior SEO Strategist at Direct Online Marketing, discusses the impact of AI on the SEO industry. He explains that search engines like Google are using AI to keep users within their platform by delivering content directly in search results. This shift towards AI-generated content will change the way SEO is done, focusing on building authority and providing a great user experience. Wright emphasizes the importance of unique and trustworthy content, customer reviews, and optimizing for Core Web Vitals. He also mentions the upcoming launch of Google's Search Generative Experience (SGE) and the need to adapt to these...
2024-05-2424 min
eCommerce AI: The Revenue RevolutionAI Insight: Optimizing eCommerce through Smart MeasurementIn this conversation, Ari is joined by Chris Mercer of MeasurementMarketing.io to discuss the integration of AI with measurement in the field of eCommerce. They highlight the importance of having a clear strategy for data collection and analysis before implementing AI tools. They also discuss the role of AI in optimizing user experience, such as predicting the placement of buttons on webpages. Mercer recommends Microsoft Clarity as a useful tool for analyzing website data and gaining insights through AI. They emphasize the need for simplicity and planning in measurement strategies and the importance of continuous improvement.
2024-05-1631 min
eCommerce AI: The Revenue RevolutionRevolutionizing Commerce with Rob Neumann of CSS CommerceIn this conversation, Ari is joined by Rob Neumann of CSS Commerce to discuss the impact of AI on e-commerce and B2B businesses. They highlight the various AI projects happening in the industry, such as inventory management and information sharing in the pharmaceutical sector. They emphasize the importance of democratizing AI and making it accessible to smaller businesses. The conversation also covers the challenges faced by B2B businesses and the opportunities AI brings to improve customer experiences and increase conversions. They discuss the role of AI in filling in missing catalog information, optimizing inventory, and providing personalized...
2024-05-1033 min
eCommerce AI: The Revenue RevolutionAI and the Future of Shopping with Christopher Penn of Trust InsightsIn this conversation, Ari is joined by Christopher Penn of Trust Insights as they discuss the future of AI in the context of smart search and shopping experiences. They explore the concept of multimodality and how it blurs the lines between language models and multimodal models. They also discuss the role of agents in the shopping experience and the importance of data and accessibility in AI implementation. The conversation highlights the need for businesses to stay informed about the latest developments in AI and the potential for disruption in industries with access to large amounts of data.
2024-05-0233 mineCommerce AI: The Revenue RevolutionAI Innovations in Communication and ManagementIn this conversation, John and Ari discuss the role of AI agents in our daily lives and how they are reshaping our interactions with technology. They explore the concept of effective communication with AI agents and how it differs from traditional human interactions. They also discuss the potential of AI agents in professional services and project management. The conversation touches on the importance of adapting to changing goals and priorities, as well as the ethical considerations and limitations of AI agents. They emphasize the need for humans to play a role in goal-setting and management, even as AI agents...
2024-04-2517 mineCommerce AI: The Revenue RevolutionNavigating the Evolution of AI User ExperienceIn this conversation, John and Ari discuss the shift in AI user experience, from traditional website interactions to more personalized and generative AI agents. They explore the concept of agency in AI and the importance of guardrails and ethics in ensuring responsible AI behavior. The potential applications of generative AI and the role of societal norms in AI interactions are also discussed. The complexity of interacting agents and the potential for personalized AI assistants are examined. The conversation touches on AGI and general intelligence, as well as the future of AI user experience and the possibility of...
2024-04-1930 min
eCommerce AI: The Revenue RevolutionAccessibility and AI: A Deep Dive with accessiBe's Landon SheftsIn this enlightening episode of eCommerce AI, Landon Shefts, the strategic partnerships manager at accessiBe, takes us through the vital role of web accessibility in today’s online world and how accessiBe is pioneering solutions to ensure websites are accessible to everyone, including those with disabilities. Discover how accessiBe's AI technology is breaking barriers for users with visual impairments, color blindness, epilepsy, and more, while protecting companies from unnecessary legal battles. Learn how accessiBe is leveraging AI to ensure an inclusive web experience for all users, ensuring sites are ADA and WGAC compliant, and hear few tips an...
2024-04-0830 min
eCommerce AI: The Revenue RevolutionAI-Powered Commerce: Navigating the B2B to B2C Transition with Will TjernlundIn the webinar, Ari is joined by Will Tjernlund to discuss the intricacies of assisting traditional B2B companies in their shift to the B2C marketplace with the aid of AI. Tjernlund highlights the cultural shifts and customer support expectations that companies must adapt to in this transition. The two elaborate on the use of AI for managing expansive online product catalogs and automating routine operations such as copywriting and inventory management.The discussion also covers the potential in targeting niche markets and the strategic advantages of forming partnerships with well-established corporations. Additionally, the critical role...
2024-03-2139 min
eCommerce AI: The Revenue RevolutionAdapting to Disruption: Pt 2, University of Michigan's Ross School of Business“Adapting to Disruption: Part Two," we are joined once again by Sammi, from the University of Michigan's Ross School of Business. This mini-series within "eCommerce AI: The Revenue Revolution," sheds light on how academia is navigating the rapid advancements in AI and eCommerce. In this episode, we delve into Ari's journey from academia to the forefront of the tech industry. He sheds light on the intricacies of raising capital and navigating acquisitions, emphasizing the critical milestone of securing the first customer. Ari recounts the complex scenarios of acquiring bankrupt companies and the hurdles of exiting building leases.Th...
2024-03-1433 minDigital Marketing TodayThe Future of Digital Marketing: Innovations, AI, and Emerging TechDigital Marketing Innovations and Developments: Tune into the LatestWelcome to Digital Marketing Today, the premier podcast for cutting-edge information on the ever-evolving world of digital marketing. This week's episode takes a deep dive into the latest techniques and groundbreaking innovations that are reshaping the industry. Join us as we explore the significant impact of major market players and discover emerging technologies that could transform your marketing strategies.Massive Ad Spending by Temu on Meta and Google's PlatformsIn our latest segment, we discuss the remarkable story of the Chinese e-commerce giant, Temu...
2024-03-0705 min
eCommerce AI: The Revenue RevolutionAdapting to Disruption: Part 1, University of Michigan's Ross School of Business“Adapting to Disruption: Part One," marks the beginning of our focused series within "eCommerce AI: The Revenue Revolution," shedding light on how academia is navigating the rapid advancements in AI and eCommerce. In this episode, Dr. Ari Kahn hosts Samantha Ketslakh, an undergraduate from the University of Michigan's Ross School of Business, who shares her firsthand experience with the school's innovative investment banking program. The discussion covers the integration of AI into the curriculum, the competitive yet inclusive nature of club and fraternity recruitment, and the exceptional facilities that prepare students for real-world challenges in finance and eCommerce. Samantha al...
2024-03-0734 mineCommerce AI: The Revenue RevolutionGenAI Generates Revenue TooIn Episode 2, "GenAI Generates Revenue Too," you're invited to dive deep into the world of AI fundamentals alongside our host, Dr. Ari Kahn, and special guest John Murcott, the EVP of Product at Bridgeline. This episode guides you through the evolution of AI technologies, moving from the basics and vector databases to the advanced domain of General Artificial Intelligence (GenAI). You'll learn about the key historical developments that have led to the emergence of GenAI and discover its critical role in creating and organizing information with unprecedented efficiency. Dr. Kahn and John Murcott will shed light on the business...
2024-02-2224 minDigital Marketing TodayCutting-Edge E-Commerce Tactics: From AI Innovations to Transaction Fundamentals Digital Marketing Today Podcast Digital Marketing Today: Innovations and Strategies for the Modern Marketplace Episode Overview The digital marketplace is ever-evolving, and staying at the forefront of innovation is crucial for success. Digital Marketing Today dives into the world of online business with insights and news that can shape your digital strategy. In our latest episode, we explore the nuts and bolts of setting up an e-commerce store, the impact of transaction fees, cutting-edge AI in e-commerce, and initiatives boosting local journalism. Shopify vs. WordPress: E-Commerce Showdown We kick off the...
2024-02-0104 minDigital Marketing TodayRevolutionizing Marketing with AI: From Nike's Ads to Personalized E-Commerce Digital Marketing Today Podcast Description Welcome to Digital Marketing Today Dive into the world of cutting-edge digital marketing techniques and innovations in our latest episode of Digital Marketing Today. Stay ahead of the curve as we explore how emerging technologies are revolutionizing the industry and what it means for your strategy. From AI's transformative role to the latest tools reshaping analytics, this is your go-to podcast for staying competitive in the digital marketing landscape. Episode Highlights Nike's AI Advertising: Discover Nike's collaboration with Naver Corp to integrate generative AI into online advertising, increasing user...
2024-01-2505 mineCommerce AI: The Revenue RevolutionBridging AI and Human Context with Ari Kahn & John MurcottJoin Ari Kahn, CEO of Bridgeline, and John Murcott, EVP of Product and Strategy, as they unravel the transformative impact of artificial intelligence on online search and merchandising. Dive deep into the world of large language models and vector databases, understand the essence of genuine online engagement, and discover how the future of search aims to replicate the nuance of human conversation. From discussing the magic behind large language models to confronting the challenge of the dreaded ‘No Results’ page, this episode is a masterclass on how AI aims to make the digital realm more human-centric. As a bonus, get a te...
2023-10-2434 min