Shows
The Pack Heavy Podcast130. A Conversation with Alice Grey - Founder and CEO of iHeart Fat Fudge Foods Inc.Established in 2020 and situated in Langley, BC, Mindful Monk creates functional and delicious dark chocolate snacks. Alice, the driving force behind the business exclusively utilizes pure monk fruit juice as the sweetener for her chocolates - a first within the category.
During our long and winding conversation, among many things Alice revealed her genuine dedication to well-being - both in life and through her business.
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Find Alice & Mindful Monk here:
Web: https://mindfulmonk.co/
IG: @mindfulmonksnacks
Email: alice@mindfulmonk.co
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👉 Check out this episode & leave a rating & review on the follo...2023-09-0654 minThe Pack Heavy Podcast129. A Conversation with Melinda Divers, CEO & Founder of Moonshine Mama’s Elixirs & TonicsIn today's episode, Melinda takes us on a journey through the foundational story of Moonshine Mama's. Starting with her motivation for natural health and healing after a stage 3 cancer diagnosis in 2011, right through to the development and launch of the business crafting activated turmeric elixirs on Salt Spring Island. Discover some of the challenges Mel overcame, her passion for natural ingredients and how Moonshine Mama's continues to nourish and revitalize health-conscious individuals nationwide!
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Find Mel & Moonshine Mama’s here:
Web: https://moonshinemamas.ca/
IG: @moonshinemamaselixirs
Email: mel@moonshinemamas.ca
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👉 Check out this epi...2023-08-0955 minThe Pack Heavy Podcast128. Mastering your COGS for Optimal Profitability with Dominica Bay of PLNT LIFE Brand AcceleratorsIt was a pleasure sitting down again with Dominica, who graciously bestowed us with her invaluable insights across a broad spectrum of subjects. From providing a comprehensive overview of this year's Planted Expo to delving into the mechanics of improving your COGS.
Dominica and I also explore the challenges and opportunities that the CPG industry presents, while shedding some light on some essential qualities necessary for entrepreneurs to flourish in this constantly evolving industry. Prepare yourself for an enlightening conversation that promises to inspire and educate all aspiring CPG business owners and operators.
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...2023-07-191h 12The Pack Heavy Podcast127. Revolutionizing Gluten-Free Delicacies: A Candid Conversation with Chae and Jim Kim, Co-Founders of Earthling FoodsIn 2020, Chae and Jim founded Earthling Foods, a dedicated gluten-free specialty production bakery located in Port Coquitlam. Their expertise lies in crafting exquisite gourmet Dacquoise, which they recently rebranded and trademarked as Dacarons™.
During our extensive conversation, we explore various topics including the inspiring founding story, their recent rebranding journey and some of the unique production methods that they have employed.
Thanks to their extensive distribution network, Earthling Foods' signature creation, Dacarons™, can be enjoyed in over 80 locations. These establishments consist of a select group of independently owned, third-wave cafés that align perfectly with the et...2023-07-0554 minThe Pack Heavy Podcast126. Year 1 in the books with Miki Talebi, Founder and CEO of ooméOn for a second time, Miki and I jump deeper into oomé’s first year of business with a big focus on the wins and challenges that have shaped their business model.
Miki's startup journey will resonate with many entrepreneurs who have encountered typical obstacles and critical decision points in the food production industry.
If you're someone who dreams of turning your idea into reality I recommend going back to episode 95 to hear Miki’s initial startup story prior to listening to this episode. Together, both episodes serve as a powerful example of how much can b...2023-06-1956 minThe Pack Heavy Podcast125. CPG Distribution: Tips, Tales and Triumphs with Randy Sihota, Director of Nationwide Natural FoodsDuring today's chat, Randy generously pulls back the curtain on distribution and provides some great tips for brands currently working with or considering partnering with a distributor. We also dig into the story of his family's rich history in the business and their journey of building their own brand, Wescana Foods. Additionally, we touch on their recent acquisition of What The Flour and Randy sheds some light on the delicate art of balancing business and family life.
Get ready for an engaging conversation that offers practical advice and some fun anecdotes from the world of CPG distribution.2023-06-1056 minThe Pack Heavy Podcast124. Creator Spotlight: A conversation with Doaa Jamal on CPG product photographyDoaa shares her personal journey into photography - from being inspired by her cultural background, sunlight and slow living. The importance of capturing the essence of a product through the collaborative nature of working with CPG founders and the significance of aligning the photographer's vision with the brand's identity. We also touch on the lost art of film photography, current day digital and what the future may look like with the fast approaching Ai generated art movement.
Get ready for an incredibly fun and insightful conversation that will inspire both photographers and CPG founders alike.
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Shawn and I explore the GroundUp startup journey, genuinely innovative & technical upcycling process / facility build, upfront funding required and brand development to name just a few topics of conversation.
You can find the full range of GroundUp products available via their online store, Amazon.ca and retail locations in Alberta & BC here
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Find Shawn & GroundUp here:2023-05-221h 02The Pack Heavy Podcast122. Unleashing the Power of PR for your CPG brand: Insights from BeCurious PR Founder Natasha ComptonJoin me as I chat with Natasha Compton, the founder and owner of BeCurious PR, a leading agency that helps beauty, food and lifestyle entrepreneurs establish a PR foundation to expand their presence in North America. With over 20 years of experience, Natasha shared her insights into building buzz that drives growth, connecting brands with media, influencers, customers, and partners. We also discuss the current and future impact of Ai on the industry, along with the various services that BeCurious PR provides, including PR Foundation Strategy, Brand Positioning, Founder Narrative, and Media Trend Audits.
If you're an entrepreneur l...2023-05-1745 minThe Pack Heavy Podcast121. Planting the Seeds for a Successful CPG Brand launch: Insights from Dominica Bay of PLNT LIFE Brand AcceleratorsDuring today's conversation, Dominica and I covered a lot of ground with a big focus on what it takes to successfully launch a CPG brand in the food industry. We explored recipe development, Co-Packing, distribution and brand management with Dominica emphasizing the importance of innovation and keeping up with the latest trends to create standout products. We also discussed the growing demand for plant-based products and the future in this particular space. It was a fast-paced and fun conversation with Dominica that I'm sure will provide some valuable insights into the world of CPG for you all.
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Mitch gave us plenty of insight into some of the challenges, triumphs and pivotal moments that have shaped Libra’s success, securing funding and staying true to one's vision.
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Libra, a division of Upstreet Craft Brewing (located in Charlottetown, PE...2023-05-0259 minThe Pack Heavy Podcast119. Overcoming Challenges and Achieving Wins: Insights from a CPG Co-founder, Austin Calladine - CMO at Sweet NutritionIn this episode I sit down with Austin Calladine, co-founder and CMO at Saskatchewan based, Cookie manufacturer Sweet Nutrition.
Austin shares his experiences in growing his business, including some specific challenges faced and how the duo overcame them. He also discusses the biggest win his business has achieved so far, as well as the strategies used to build a loyal customer base and retain those customers. Additionally, Austin shares insights on pivoting a business strategy and offers advice to other CPG business owners in the natural wellness space who may be facing similar challenges.
Use th...2023-04-1944 minThe Pack Heavy Podcast118. LIVE episode from the CHFA NOW conference feat. Lindsay O’Donnell, Founder and Marketing Director of Piquant MarketingJoin us as we uncover best practices for leveraging trade shows for market research, lead generation and sales strategies. Don't miss this timely and relevant conversation!
Episode highlights:
Leveraging Trade Shows for Market Research: Discover how trade shows can be used to gather feedback on products and marketing strategies, and gain market insights.
Trade Shows as a Powerful Marketing Channel: Compare the effectiveness of trade shows to other marketing channels for generating leads in the CPG industry.
Aligning Goals and KPIs for Success: Learn how operators and marketing agencies can define success and establish KPIs that...2023-04-0535 minThe Pack Heavy Podcast117. Navigating the High Seas of Food Production and Business Ownership with Brian Chin and Jade McConnell from Morgan’s HarbourEpisode highlights:
The inception of Morgan's Harbour as a family business and Brian and Jade's role in taking it over.
The challenges and opportunities of running a Jamaican patty business, including managing production, navigating the pandemic, staying competitive in a crowded market and adapting to industry changes.
The early days of sales and how Morgan's Harbour's sales and marketing strategy has evolved over time.
Hiring challenges, training and creating consistency in production.
Morgan's Harbour's future plans and ambitions, including expanding the brand, introducing new products, and maintaining quality and tradition.
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Morgan's Harbour, HQ’d in Po...2023-03-2856 minThe Pack Heavy Podcast116. Growing a Business in the Health and Wellness Industry: Lessons from Pulp & Press GM Devin PowellEpisode highlights:
The startup story of Pulp & Press
Balancing work and family life as a business leader
The challenges and opportunities of running a growing business in the health and wellness industry Sales, Marketing & Production
Building a strong team and hiring : Skills Vs Attributes
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Pulp & Press, established in 2014 in London, Ontario, is dedicated to providing their customers, community and fans with a variety of high-quality raw, organic juices, wellness shots and probiotic drinks made from a white tea base. Thanks to their commitment to using only the best ingredients and utilizing HPP technology, their products...2023-03-181h 14The Pack Heavy Podcast115. Closing the loop : Jennifer Henry, Founder & CEO of Perk.eco on the Future of Recycling and End-of-Life Solutions for Packaging in the CPG IndustryEpisode highlights:
Exploring the current state & pros and cons of our Recycling and Composting Systems, and understanding their current limitations
The inspiration behind founding and scaling Perk.eco
Jennifer's personal journey as an entrepreneur and leader in the sustainability space, including lessons learned, successes and failures, and plans for the future
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Perk.eco, founded by Jennifer in July 2020, is a Vancouver-based company that has developed a unique system to recycle or compost 90% of coffee shop waste, including cups, lids, stir sticks, napkins, tea bags, pastry bags, drink containers, PPE, and more. The company offers a...2023-03-0939 minThe Pack Heavy Podcast114. From Local Farms to the Canadian Shelves: A Conversation with Sheena Russell, Founder & CEO of Made with LocalEpisode highlights:
Sheena's journey of starting Made with Local, including the inspiration behind the company's focus on sourcing local ingredients and social responsibility.
The challenges and rewards of building and iterating on a CPG company & production facility.
The importance of storytelling and creating a strong brand and community around a company's mission AND ensuring that you're very clear on your “why”.
Sheena's vision for the future of Made with Local, including plans for new product lines and expanded distribution.
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Founded in 2012 and located in Dartmouth, Nova Scotia - Made with Local started as a simple farm...2023-02-2851 minThe Pack Heavy Podcast113. Fueling Your Business with Healthy Habits: A Conversation with Yoggu! Founder and CEO Jade HerrmannEpisode highlights:
The Yoggu! Startup story
Initial pricing strategy & competitor analysis
Packaging and labeling
The plant based market
Manufacturing & raising capital
Mentors & advisors
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Founded in 2018 and located in Vancouver, BC - Yoggu! is a company dedicated to creating delicious and nutritious plant-based yogurts. With a passion for healthy living and a commitment to using only the highest quality ingredients, Jade has built Yoggu! into a trusted and respected brand in the local health and wellness space. Her innovative approach to product development, coupled with her expertise in business and entrepreneurship, has helped Yoggu! grow rapidly...2023-02-2257 minThe Pack Heavy Podcast112. A hyper focused approach to Marketing & Ecommerce with Nima Sotoadeh - Founder & CEO at BroyaHighlights from today’s conversation with Nima:
Lifestyle Design
Value propositions to focus on
What’s in a name?
Focus = growth
Ecomm | Marketing & FB ads
Packaging evolution & innovation > Spout Pouches & Single serve Cans
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Founded in 2015 and located in Toronto, Ontario - Broya produces 100% organic and grass fed bone broth in 4 different flavors - all of which are packaged up in stunning flexible spout pouches - and two classics - Beef & Chicken, both of which are presented in somewhat innovative 250ml cans.
With a hyper intentional focus on each step of the supply chain proce...2023-02-1445 minThe Pack Heavy Podcast111. Bringing Back Heritage Chocolates & Leveraging Trade Marks with Crystal Westergard - Founder of Canadian Candy NostalgiaHighlights from today’s conversation with Crystal:
Our senses are deeply connected to our emotions & memories
Technical challenges faced
Working with manufacturers and co packers
Searching for and leveraging Trade Marks
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Canadian Candy Nostalgia is an Alberta company dedicated to bringing back sweet memories for Canadians. With two SKUs currently on offer (The Cuban Lunch and Rum & Butter) their chocolates can be found in many retail locations Canada wide including Sobies, IGA, 7-11 and London Drugs stores.
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Find the Cuban Lunch here:
Web: https://cubanlunch.ca/
Web: https://www.rumandbutter.com...2023-02-0754 minThe Pack Heavy Podcast110. An always delicious, always nutritious mantra & supporting the local economy with Merissa Myles - Co-Founder of Tree Island YogurtHighlights from today’s conversation with Merissa:
Tree Islands 10yr story
Yogurt and the scientific method of dairy processing
Supporting the local economy
Leveraging grants & loans while primarily bootstrapping
The importance of grass fed, organic and regenerative farming practices
Mantra: “Always delicious and always nutritious”
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Founded in 2012 by Scott and Merissa, a microbiologist and whole food enthusiast, Tree Island Yogurt produces high quality grass-fed, artisan yogurt in their own production facility nestled in the Comox Valley.
They work with local farmers and suppliers to source 100% BC grass-fed Milk from small family farms, BC Honey...2023-02-0153 minThe Pack Heavy Podcast109. Innovating and competing in an established market with Kathryn Kavner - Co-Founder and CEO at Heyday Canning Co.Highlights from our conversation:
Rethinking a tired category
Innovation & growth strategy
Branding and positioning
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Sparked by the Pandemic and located in Capitola, California - Heyday Canning Co. is the brainchild of Kathryn Kavner and co-founder Jaime Lynne (Leclerc) Tulley, who saw an opportunity to rethink a tired, commodity based category in canned goods.
With 6 SKUs just hitting the shelves - the Heyday startup story consists of two highly talented and motivated founders, and a good set of challenges to work through.
This is a great story to learn from!
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2023-01-2347 minThe Pack Heavy Podcast108. CPG Packaging Design, Brand Identity & The Design Process with Hope Aylen - Founder & Creative Director of DesignfulhopeHighlights from todays conversation:
The design process
Brand strategy & discovery > Brand heart
Brand refresh > When is it time?
Packaging design > what are your distinct assets?
Design inspiration
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Founded in 2021 and located in Vancouver, BC - Designfulhope is a purpose-driven creative agency with a unique focus on branding, packaging and graphic design for many clients planted firmly in the food based CPG category.
Throughout a career spanning over 12 years, Hope has gained a reputation for her ability to create a stunningly unique brand aesthetic for her clients, translating into packing designs that set themselves...2023-01-1644 minThe Pack Heavy Podcast107. Growth strategy, funding, branding and packaging with Kailey Gilchrist - CEO / ”Sauce Boss” of NONA Vegan Foods Ltd.During today's episode Kailey and I discuss:
The Nona Vegan startup story & journey over the last 10yrs
Early demo days
Co Packer onboarding insights >> Sign clear contracts & hire a contract lawyer
Brand & packaging evolution >> The value of flexible packaging vs glass jars
Funding & growth strategy >> Visit Nona’s FrontFundr Campaign here
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Founded in 2013 and located in Toronto, ON - NONA Vegan sells three cashew-based sauces: Alfredo, Cheesy and Carbonara, as well as two tomato and oat-based sauces: Rosée and Bolognese - all of which are packaged up in the most beautifully branded custom shaped sta...2023-01-1046 minThe Pack Heavy Podcast106. Emotional discipline, management of funds & market research with Brittany Charlton - Founder & CEO @ Ohh! FoodsDuring today's episode Brittany and I discuss:
The Ohh! Foods startup story
Implemented market research strategy
16 Personalities test to determine individual strengths and weaknesses and enhance team dynamic
Winning Startup Fest pitch comp for $200k! $500k total investment
Fractional CFO on the team to managing funds
Controlling the narrative in your mind. Emotional discipline.
Audit your life. "Whoever has your mind has you"
Brittany’s top books
The 10x rule
Year of YES
The four agreements
Playing to win
After the rain
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Launched in 2018 and located in Toronto, ON - Ohh! Foods is an allergen cons...2022-12-1844 minThe Pack Heavy Podcast105. International business, direct trade relationships and geeking out on Kenyan tea with Paul Bain - Founder & Tea Captain at JusTeaDuring today's wide ranging episode Paul and I discuss:
The JusTea startup story
Kenya and their thriving tea industry < >
Establishing tea processing 'kitchens' with farmers in Kenya
Direct Trade / Farmer to market / International Trade
Driving changes to the Kenyan tea act regulations
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Founded in 2012 and located in Vancouver, BC - JusTea has been working with the Katah family and the Nandi Hills community to establish Kenya’s first-ever “Artisanal Tea Cottage Factory”.
This small factory is processing orthodox teas that have never been crafted in the world market: Purple, Green, Oolong and Black artisa...2022-12-1153 minThe Pack Heavy Podcast104. Manufacturing in house, maintaining your faith & business expansion with Mitch Jacobsen - CEO & Co Founder of Rviita Energy TeaDuring today's milestone episode and back for the second time (episode 44), Mitch from Rviita Energy Tea comes onto the show to discuss:
Some lessons learned while building a manufacturing plant
Maintaining a foundation of faith & gratefulness in business
Understanding that sacrificing your health at the expense of the business is actually hurting your business.
Marketing strategy & further national growth
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Launched in 2018 and located in Calgary, AB - Mitch and his co-founding partners, Robert and Karly are pushing the boundaries of the energy drink market with their own NEW manufacturing facility, and innovatively packaged energy teas. ...2022-12-0245 minThe Pack Heavy Podcast103. Managing stress, business expansion and island life with Amber Isles - Founder & Owner of RockCoastDuring today's episode, among many things we discuss:
Early product development & proof of concept
Finding the most efficient place to work within your business
Managing stress and a positive mentality
The ever increasing cost of doing business
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Officially founded in 2017, RockCoast is a small-batch, gourmet chocolatier and confectioner located on Vancouver Island. Amber and her team create high quality products with natural ingredients that are free of artificial flavours and colours.
With a great presence on the Island and throughout BC, RockCoast can also be found in retail locations right across Canada. If y...2022-11-2650 minThe Pack Heavy Podcast102. Shopify, niching down on your idea & packaging development with Thanh Le - Founder & owner of Le RuhrDuring today's episode we discuss:
The value of working in a family business from a young age
Niching down on an idea to help develop a product
Market research, packaging and brand development
Shopify & web development
Production, ingredient shifts and its impact
Business challenges & enabling a work / life balance
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Founded in 2021 by Thanh Le and Daniel Ruhr and based in Vancouver, BC. Le Ruhr is the product of a love for baking mixed with the desire to put a business idea into play and out into the world.
With three 3 constant SKUs (Earl...2022-11-2033 minThe Pack Heavy Podcast101. Circular Economy, tech & entrepreneurship with Cody Irwin | CEO at ShareWaresDuring today's episode we discuss:
The ShareWares startup story
The pivot from Natural Source to ShareWares
The ShareWares business model & flow for business participating and end users
Extended producer responsibility technology & the circular economy
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ShareWares is an affordable and scalable city-wide circular economy platform where multiple "wares” are shared and reused (take-out containers, mugs, soda cups, food storage containers, meal kit packaging, etc) across numerous industries (grocery stores, cafes, restaurants, theatres, events, stadiums, farmer’s markets, etc).
At the point of sale, users pay a small refundable deposit (eg. $1.50 for a cup + lid set...2022-11-1441 minThe Pack Heavy Podcast100. Strategic shifts and focus with Sarah Davies - Founder of More GranolaDuring today's milestone episode and back for the second time (episode 24) Sarah Davies from More Granola comes onto the show to discuss:
A More Granola business update!
Outsourcing production
National distribution with UNFI UpNext
The pivot from a focused D2C to B2B strategy
In store and event sampling
Grants and funding
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Based in Toronto, Ontario and founded by Sarah in 2020, More Granola was born out of a simple desire: to snack on granola chunks.
Sarah was an avid granola eater from a young age and always struggled to find a brand...2022-11-0738 minThe Pack Heavy Podcast99. Story time with Irma (Brcanovic) Lafleur - Director of Consumer Experience at truLOCALDuring todays episode we discuss:
truLOCAL’s startup story and business model
How they triggered the change of a Fedex shipping policy
The 12 days of Phoenix > Rising from the ashes of a full system crash
Customer experience / CX
Building community
truLOCAL’s 2020 acquisition ($16.7M)
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Founded in February 2016, and with its HQ located in Kitchener, Ontario. truLOCAL is an innovative online marketplace that connects health conscious consumers to local farms and suppliers, giving them a more convenient way to access clean, locally raised meat products.
Fully customizable and tailored to each individual’s personal lifesty...2022-10-3147 minThe Pack Heavy Podcast98. Building a social enterprise, grants & the importance of striking a work / life balance with Alia Sunderji - Founder of Luv The GrubDuring todays episode we discuss:
The Luv the Grub startup story
Grants & resources available
Business challenges
Striking a work / life balance & prioritizing family above all else
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Founded in 2018 and located in Vancouver, BC. Luv The Grub is an emerging social enterprise that operates at a number of levels in the food system.
It captures produce seconds at the farm and produce market level that would otherwise go to waste
Hires newcomer refugees through a paid culinary training program
They produce delicious spreads and chutneys for the local market.
To date they have hired 42 i...2022-10-2354 minThe Pack Heavy Podcast97. CPG & eCommerce business climate strategy session with Neha Charnalia - Founder & CEO of SwitchGroceryBack for the second time (episode 28) Neha Charnalia from Switch Grocery comes onto the show to chat about the current business climate (and looming recession..) for Ecomm retailers and CPG Food processors and brands.
During the episode we discussed the following topics:
👉 The decline in sales / new customers / metrics and what you can potentially do about it
👉Changes to consider that may assist in surviving the next 12 months
👉 The importance of building and leveraging your network / coaches / trusted advisors
👉 What has worked for SwitchGrocery and what has NOT worked at all
2022-10-1727 minThe Pack Heavy Podcast96. Cutting emotional ties, outsourcing production and preparing for investment with Justin Kopetzki - Co Owner & CEO at Justo’s Plant Based DipsBack on the show for the second time (head to episode 37 for their full startup story) Justin Kopetzki generously gets us up to speed on the last12 months of the Justo’s operation.
To say it’s been a busy 12 months for the boys would be accurate, predominantly due to a recent transition of production to a new contract manufacturing partner located across the ditch in Vancouver. The process of finding a suitable partner wasn’t quick, and ultimately resulted in the requirement to trim their SKUs down to their strongest 3 - causing much debate and the cuttin...2022-10-1055 minThe Pack Heavy Podcast95. The immense value of a strong brand identity with Miki Talebi - founder & CEO at ooméThere are an infinite amount of lessons that can be learned when talking to someone who has gone all in and executing on their vision, and today's conversation with Miki Talebi certainly doesn’t disappoint.
With less than a year under her belt in the operation of oomé, Miki’s startup story may ring true to a lot of you listening with some typical food production hurdles and crossroads encountered.
However, the real gold in today's conversation is in Miki’s approach to the oomé brand identity, packaging development and her willingness to share her personal...2022-10-0350 minThe Pack Heavy Podcast94. eCommerce strategy, packaging decisions & building a strong co founding partnership with David Downing - Co-Founder & CEO at ChipMonk BakingDavid has a strong background in Accounting (BA, Economics and an Accounting Master's Degree) and has multiple years of experience working for global professional service firms, Fortune 500 companies and a venture capital firm - setting the stage for a great co-founding partnership with Jose Hernandez at ChipMonk baking.
Today's conversation (as with all Pack Heavy episodes) revolves around the startup story of ChipMonk Baking and the highs and lows that entrepreneurship and startup life can bring - but with David's strong background in finance and analytical data crunching, among many things we discuss their approach to their...2022-09-2656 minThe Pack Heavy Podcast93. Scaling and evolving in business and life with Erica Rankin - Founder & CEO of Bro DoughMany of you who play in the startup and food based CPG world and are active on LinkedIn will be very familiar with Erica (on for the second time - be sure to go back and listen to episode 30.) who has built a cult following on LinkedIn and TikTok largely due to her honest, raw and hilarious content revolving around her primary business, Bro Dough.
On today's episode Erica gets us up to speed on Bro Dough’s status - now working with a manufacturing partner and packer. We chat about her rebrand, the pros and cons of...2022-09-1645 minThe Pack Heavy Podcast92. Entrepreneurship and mum life with Christine Yee - Founder and Owner of House of Yee Fine FoodsLocated in Port Coquitlam (soon to be Richmond, BC) and launched in 2016, House of Yee Fine Foods produces premium gluten free dumplings that can be found in close to 100 retail locations from the gulf islands to the Okanagan, Online & Farmers Markets.
Today's conversation with Christine covers so much ground from some critical early feedback that guided the decision to include a pack of sauce with every bag of dumplings, right through to scaling the business, production, marketing and outsourcing components of the business.
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Christine, herself was destined to be in the food business. H...2022-09-1057 minThe Pack Heavy Podcast91. It began with a Facebook post - Nic Simon, Founder & Owner of The Real Patty Co.Located in Surrey, BC the Real Patty Co is another tremendous start up business that first emerged to earn a quick buck at the start of the pandemic, and has since grown into a fully fledged business after an astounding amount of demand for their Jamaican Patties.
Today's conversation with Nic covers the zigs and zags that startup life is all about - from typical production challenges, increasing costs, the value and necessity of automation, marketing and sales (Nic’s bread and butter), right through to balancing home and work life.
The Real Patty Co em...2022-09-0448 minThe Pack Heavy Podcast90. Independent BC Cranberry growers Brian & Mandy Dewit from The Bog | Riverside Cranberry Farm.In the same vein as my two previous producer episodes with Jeff Ball from Thrive Provisions (e.82) and Brad and Sheila from Natural Farmworks (e.88), today's conversation revolves around the background story of the Riverside Cranberry Farm and the brand that has been built around their delicious Cranberries and products - The Bog.
Cranberries, like many crops are typically sold as a commodity and pooled into the Ocean Spray Co Op, however Brain and Mandy made the bold decision to shift away from this model and sell 60% of their crop independently offering their Cranberries and products to...2022-08-291h 09The Pack Heavy Podcast89. The first 12 months is a ride with Dana VanVeller - Co Owner and Operator of Brightside FoodsToday's episode is another great example of a business idea kicking around that came to life during the pandemic. Dana shares her experience of getting Brightside from concept to reality - covering everything from some early iterations, product and brand development and pricing strategy.
There’s no doubt that an experienced team capable of leveraging a lifetime of knowledge is on a winning path - keep an eye out for Brightside and let their tasty food blow you away!
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Founded by the folks who brought you The Burrow (formerly known as Bandidas Taqueria), and...2022-08-2042 minThe Pack Heavy Podcast88. It’s not success, but failure that creates change with Sheila Didomenicantonio & Brad McNish - owners & operators of Natural Farmworks / Tea’d Greens.As a vertically integrated operation, Brad and Sheila tell the full & entertaining Tea’d Greens startup story. From some hard lessons learned during the operation of a previous business, right through to the development of some custom harvesting equipment and the purchase of their traditional processing equipment from China.
With some great detailed discussion on their 8 month initial and ongoing market research and product development process, you will find that this episode truly is a great entrepreneurial story that you will learn a lot from!
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Established in 2019 and situated in Bridesville, BC on ric...2022-08-1559 minThe Pack Heavy Podcast87. The foundation is built, now it’s time to grow with Kyla King - Owner & Operator of Rad JamzKyla generously tells the Rad Jamz story, going into great detail on the major mechanics involved when getting her jam business off the ground and out into the world. Some key takeaways from the conversation revolve around the development of her unique flavours, product testing at Farmers Markets, the game of costing out each Jam and how it has impacted her SKUs that have gone commercial along with ensuring security of fruit to keep her select SKUs in circulation year round.
Exciting times ahead for Kyla and the Rad Jamz team with an upcoming and innovative shift f...2022-08-0845 minThe Pack Heavy Podcast86. Industry chat & the common thread that binds us all with Andrea Gray-Grant - Founder & CEO at Good to GrowToday’s conversation with Andrea centers itself around food being the common thread that binds us all - and what better way to start the conversation than with a quote by the late Anthony Bourdain - “Food is everything we are. It's an extension of nationalist feeling, ethnic feeling, your personal history, your province, your region, your tribe, your grandma. It's inseparable from those from the get-go."
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Andrea started in the natural and organic food industry more than 25 years ago and over that time has built a specialized resume of positions & experience, including time at Yves Veg...2022-08-0140 minThe Pack Heavy Podcast85. Offset your CPG’s plastic footprint with Geoff King - Director of Thought Leadership at rePurpose GlobalrePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance.
Through their pioneering ecosystem of solutions that span across advisory, action, and advocacy, rePurpose help people and companies calculate, reduce, and offset their plastic footprint (certifying them plastic neutral or negative), while empowering grassroots innovators on the cutting edge of solving these issues.
On behalf of their global coalition, rePurpose eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members w...2022-07-2225 minThe Pack Heavy Podcast84. Evolve or die with David Schneiderman Co Founder & CEO of Two Bears CoffeeWe cover a lot of ground on today's episode with a big focus on the Two Bears startup story, iteration from Cold Brew to Flash Brewed Coffee, and the decision to introduce Oat Milk to their lineup.
David generously discusses his multiple successes and failures throughout the years, the value of teaming up with co-founder Joe Angellotti and working with a business advisor.
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Founded in 2014 and located in Toronto, Ontario - Two Bears Coffee sell craft roasted beans, flash-brewed non-dairy frothed lattes, and unsweetened oat milks.
Their products can be purchased o...2022-07-1749 minThe Pack Heavy Podcast83. Food Brokerage, CPG’s and Grocery insights with Jordan James RogersJordan has over 14 years of CPG experience with 7 as the Founder & CEO of The Lloyd James Group - North America's first plant based food brokerage (acquired by the Very Good Food Co.)
Since 2021 Jordan has led Very Goods Canadian Wholesale sales team and secured distribution in over 1000 Canadian retail locations.
Jordan sits on numerous boards and is currently the President of the Vancouver Food Executives Club.
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Founded in 2016 by James Davidson and Tania Friesen. The Very Good Butchers began selling their products at a local farmers market on Denman Island, BC i...2022-07-0853 minThe Pack Heavy Podcast82. Diversifying a family legacy onto the retail shelf with Jeff Ball - Founder & CEO of Thrive ProvisionsLocated in Brant, Alberta and founded in 2018, Thrive Provisions is an extension of four generations of cattle farming legacy arching back to 1940.
With 4 Wagyu Beef meat bar SKUs in the market that are free from artificial ingredients (nut, dairy, soy, gluten and GMO free) and the perfect high quality and delicious keto snack, TP’s Wagyu Meat Bars can be found primarily in Alberta in camping and outdoor stores, with further distribution right across Canada just starting to roll out.
Today's episode covers the full Thrive Provisions story and the unique CPG model that Jeff is a...2022-07-031h 04The Pack Heavy Podcast81. What 26 years in the Natural and Organic market can teach you with Ian Walker - Founder & President at Hippie Snacks & Owner of Left Coast Naturals.In 1996 a Natural Nut Butter brand called Skeet & Ike's (developed by Ian Walker and Jason Dorland) entered the world and quickly grew into becoming an Organic snack and distribution business hustling organic popcorn, organic granola and organic trail mixes locally and down into the North Western states of the USA.
In 2008, Skeet and Ike's changed gears and rebranded as Hippie Snacks and in 2009 the distribution arm of the business became its own entity: Left Coast Naturals.
Today, Left Coast Naturals has a fleet of trucks, a 32,000 square foot warehouse, and a 10,000 square foot production facility lo...2022-06-271h 03The Pack Heavy Podcast80. Jake Karls - Co Founder of Mid-Day Squares | You need to be building relationships and making noiseFounded by Lezlie, Nick & Jake in 2018 - Mid-Day Squares is a chocolate manufacturer based in Montreal, Quebec that many of you will be very familiar with.
The trio at MDS are creating something special by strategically bringing us behind the scenes of the operation, showing the good, the bad, the ugly and everything in between.
A rare approach when building a food company that looks a lot like a Nike / tech startup / reality TV show hybrid.
My intention with today’s interview was to learn a little more specifically about the rainmaker / hype man...2022-06-1835 minThe Pack Heavy Podcast79. Business, endurance and chocolate with Kristyn Carriere - Co Founder of Seven Summits SnacksBased in Edmonton, Alberta and founded in 2019 by Kristyn and Leanna Carriere, Seven Summits Snacks produces high quality chocolate that is specifically targeting the niche modern endurance athlete, outdoor goer and healthy indulger.
With 3 Flavours in 2 formats currently in the marketplace (The Everest, Aconcagua and Denali - and with 4 more to come) 7SS is paying homage to the tallest mountain peaks on each of the seven continents, and in memory of the late RH Fisher’s last mountaineering adventure on Mt Everest.
Today's episode digs right into the 7SS startup story, current business model, their suc...2022-06-1250 minThe Pack Heavy Podcast78. Mixing Art with Science | A deep dive into plant based cheese with Karen McAthy - CEO & Co Founder of Lumi Foods (Blue Heron Creamery)It was a pleasure and an honor chatting with Karen on this episode. Karen is a globally recognized leader in the field of plant-based cheesemaking, with extensive experience as a chef in addition to a concrete academic background in political science and biology.
Her level of knowledge, real world experience and willingness to share on this episode puts it right up there as one of the best conversations to date for us all to learn from.
As well as covering the Blue Heron & Lumi Foods startup stories, we cover Karen's immensely intimate knowledge of plant...2022-06-0558 minThe Pack Heavy Podcast77. Industry Case Study | Business, Health & Psychedelics with Jack Boon - Founder & Owner of Jungle HQThis episode is a little different from the usual Pack Heavy Podcast that you’re used to, but one that I really enjoyed and recommend you need to hear.
The fitness industry is obviously very different to the food processing and CPG world that we all know so well. I thought that it would be an interesting exercise to look outside of our four walls for inspiration, and for the reminder that business is business and some fundamentals just don't change.
I met Jack in 2013 when I hired him as my personal trainer when I was...2022-05-2956 minThe Pack Heavy Podcast76. Pre launch strategy & selling with Damien Law - Founder at Effin’ Good SnacksWe cover a lot of ground on today's episode with Damien with a huge focus on his current pre launch strategy and formula. This is an awesome episode for anyone out there looking to hit the ground running with a growing mailing list and audience on TikTok, some sales in the bank and a big buzz around your launch into the marketplace.
Get out your pen and paper - I think that Damien is executing a textbook pre launch strategy and I can guarantee that there will be something that you will be able to take and p...2022-05-2151 minThe Pack Heavy Podcast75. Acquisitions & going public with Connie Marples - Founder of Boosh FoodConnie generously tells the Boosh story, going into a lot of detail on the major mechanics involved when getting her business off the ground and into the world.
Among many things, we discuss their recent acquisitions of Salt Spring Harvest, Pulse Kitchen and Beanfields chips, a little on brand development AND what it took to take Boosh public in 2021.
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Founded in 2017 and sold in hundreds of retail locations right across Canada and the USA - Boosh makes plant-based ready to eat & easy to prepare comfort foods, vegan cheeses, pates, dips & now, Beanfields chips....2022-05-1437 minThe Pack Heavy Podcast74. The startup rush with Lauren Bensadoun, Co-Founder of BUZZD NutritionThere’s a lot of gold packed into today's episode - my key takeaways include market research and early product testing, the value of building a strong network of peers, some early mistakes and lessons learned by the duo and the critical nature of distribution partners.
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Launched in November 2021 by Lauren Bensadoun and fiancé Alex Burrows, and located in Toronto, Ontario - BUZZD Nutrition is on a mission to make superfoods as easy and delicious as possible for the health conscious consumer to add to their daily routine.
Starting with a line of supe...2022-05-0748 minThe Pack Heavy Podcast73. The explosive growth of Natural & Organic, and what that means for your CPG - LIVE from the CHFA trade show floor with Richard PollockLIVE from the CHFA podcast booth, Richard and I discussed the continued & accelerated growth of the Natural & Organic segment, some common challenges throughout the industry, and a little history around the CHFA itself.
I would like to thank the whole CHFA team for the opportunity to participate and for providing such an awesome space to chat AND to Richard for taking time out of his busy schedule on the day.
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Richard Pollock is the President & CEO at Pauling Labs - a Canadian company who manufacture a range of natural wellness consumer brands including E...2022-04-2730 minThe Pack Heavy Podcast72. James Donaldson - CEO at BC Food & Beverage talks common industry challenges, upcoming events, sales and leadershipIn the same vein as last week's episode with Debra Hellbach, James Donaldson brings nearly 30 years of industry knowledge and experience to the helm of the BC Food & Beverage Association. We discuss a lot throughout the conversation including some common challenges that are being faced throughout the industry, upcoming member events, and some great insight into sales and leadership.
Once again, a great episode for any food processor looking to hear some insights from another of our most well regarded and experienced food industry representatives.
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BC Food & Beverage is a not-for-profit industry association r...2022-04-2354 minThe Pack Heavy Podcast71. Domestic food supply resilience, supporting local and industry chit chat with Debra Hellbach - Manager at the Centre for Seafood Innovation at VIUWith over 35 years of experience across private industry & federal and provincial governments, a Masters’ in Communications and a Bachelors’ in Food Science, I couldn't have asked for a more qualified guest to help us understand the importance of a resilient domestic food supply and to provide some insight into the local food processing world. We cover a lot of ground including innovation in the seafood industry, the current labor crisis & programs that processors can engage in.
A great episode for any food processor looking to hear some insights from one of our most well regarded and experienced food...2022-04-161h 00The Pack Heavy Podcast70. Driving a side hustle onto the retail shelf with Andrew Zuk - Founder & CEO of Plantworthy FoodOn today’s episode, Andrew generously tells the Plantworthy story, going into great detail on the major mechanics involved when getting his startup CPG business off the ground and into the world. We discuss their Kickstarter campaign, initial production challenges and partnering with a co manufacturer among many things. If you're in the process of developing your side hustle CPG brand, this episode is for you!
Founded in 2018 and located in London, Ontario - Plantworthy Food produces cashew based products made from organic ingredients that are both gluten-free & dairy-free with no added preservatives, fillers or oils.
...2022-04-0952 minThe Pack Heavy Podcast69. International expansion, funding & company culture with Margaret Coons - Founder & CEO at Nuts For CheeseOn today’s episode, Margaret and I dig right into the mechanics of the NFC business - from the seed of the idea right through to their current expansion plan, points of differentiation in an ever growing and competitive landscape, the logistics of taking on funding, the value and importance of a meaningful company culture and so much more.
A great episode full of information for you all from one of the most well regarded, generous and articulate entrepreneurs in the industry.
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Based in London, Ontario - Nuts For Cheese is an award-winning ma...2022-04-0250 minThe Pack Heavy Podcast68. Bringing a family tradition onto the retail shelf with Heather Tofanello - Co-Owner at Nonno’s Pasta Shop Ltd.Heather and Haley, like many, spent a lot of time as children watching their grandparents cook. When it came to be that the recipe torch was passed down to them, they knew that they had to make some big changes in order to suit their vegan lifestyles.
Nonno's is Canada's first fully vegan pasta brand that provides authentic Italian flavours to both the plant-based and plant-curious community. Their products are inspired by generations of family recipes and can be found in a small variety of select retail and online retailers here
Today's episode digs right...2022-03-2650 minThe Pack Heavy Podcast67. Exploring new markets in the food based CPG world with Rushd Khan, Owner of Barakah EatsHaving grown up in and exposed to every facet of the family business (Gulberg Restaurant) and in combination with the completion of his MBA in 2015, Rushd built the perfect foundation to take on the next family venture - Barakah Eats.
Today's episode takes a deep dive into the B.E. business model & covers some early wins and failures that has ultimately led to success in their current position, and primed them for some accelerated growth into strategic & key new markets and territories over the coming 12 months.
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Established in 2018 Barakah Eats manufactures frozen, gourmet, S...2022-03-191h 02The Pack Heavy Podcast66. Key market & consumer research ideas for your CPG startup with Jared Kligerman - President at The Think Tank & Co Founder at Wander Nut ButtersJared leads the team at The Think Tank - a full-service communications agency, providing brands with the strategic and creative tools to stand out from the crowd and connect with consumers where they consume > in-store, online and beyond.
By leveraging this specific skill set, Jared and partner (in life and business) Lyndsay created and launched Wander Nut Butters - Internationally spiced nut butters inspired by some of the most renowned food destinations & cuisines on earth and places that they have traveled to.
Today’s conversation covers the full gamut of the Wander startup story, with a...2022-03-111h 09The Pack Heavy Podcast65. CPG Packaging & Labeling Requirements with Roger LaRochelle - Principal Consultant at RLR ConsultingIf you’ve ever completed or are about to prepare your CPG product packaging for the retail shelf, I’m sure that you would agree that provincial & federal labeling regulations and acts can be a daunting task and a maze to sift through.
Roger helps food processors and restaurant operators develop and prepare their products for success on the retail shelf. With a primary focus on nutrition fact & ingredient lists, barcodes, federal compliance for labeling standards and strong labeling copy - Roger is perfectly positioned to highlight the lay of the land on your packaging & labeling requirements for t...2022-03-0437 minThe Pack Heavy Podcast64. Roll up your sleeves and get it done with Mellisa Mills - Founder & CEO of Spread’em KitchenWe all have unique motivations and drives in life. However, successful business founders are built differently to the average Joe. They are relentless in their pursuit of building a unique business model that thrives, no matter the ups and downs that are inevitable along the way.
Today's episode with Mellisa highlights the DNA that must be embedded in such a founder.
A conversation for anyone out there looking for light at the end of the tunnel, who has rolled up their sleeves with the Pack Heavy mentality and is getting it done.
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2022-02-2649 minThe Pack Heavy Podcast63. Current end of life systems for flexible packaging with Colin Isaacs - Owner & Senior Sustainable Development Analyst at CIAL GroupI've had some incredibly important and valuable conversations on this podcast - yet this conversation may be the one that impacts you and your business the most.
When considering flexible packaging options, the vast majority of my podcast guests and clients at FoodPak value a sustainable solution for their brand and consumers.
Despite the material structure of the package, often times it's the end of life infrastructure available in the local municipalities that dictate what sustainable means, and the available options that you have for your product and business.
This episode lays it...2022-02-181h 02The Pack Heavy Podcast62. Climbing the CPG mountain with Jasmine Byrne, President of Big Mountain FoodsOn today's episode, Jasmine generously provides us with some great insight into the growing CPG machine that is Big Mountain Foods. Among many topics, we discuss their approach to product innovation, production, securing supply of raw ingredients and marketing & sales.
A great conversation for anyone in the throes of scaling their business, and looking for an inspirational story!
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Founded in 1987 by Kimberly Chamberland, Big Mountain Foods is a women owned and family operated business providing naturally vegan products free from many common allergens such as gluten, soy and nuts.
Their mission i...2022-02-1041 minThe Pack Heavy Podcast61. How to launch and run an equity crowdfunding campaign with Lori Joyce - Founder & CEO at BETTERWITH ice creamGet out your pad and pencil, and be prepared to take notes - Lori is back to dig right into her equity crowdfunding campaign currently underway at FrontFundr.
A great episode for any of you currently looking to raise capital for your business, or for those of you who would like to learn more about the ins and outs of an equity crowdfunding campaign.
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Founded in 2016 and with 6 SKUs in the freezer, Betterwith Ice Cream is made the Old-World way - with full-fat cream and simple ingredients without tons of sugar or any gu...2022-02-0249 minThe Pack Heavy Podcast60. 30 minutes with Suzie Yorke - Board Member & Founder of Love Good FatsThe vast majority of you may already be familiar with Suzie and Love Good Fats - A quick Google or LinkedIn search will render some fantastic in-depth articles and interviews on her hyper growth business, leadership, marketing and professional career for you to digest.
Because of this, I decided to take a different approach for this interview and reached out to LinkedIn with a question: "If you had the chance to sit down with a food based CPG founder who had grown their business to $100 Million of revenue in 3 Years and closed well over 10M in financing...2022-01-2635 minThe Pack Heavy Podcast59. Print technology in 2022 and what that means for your packaging project with Kelly Roberts, President and CEO of CanflexographicsIn June, 2021 I was fortunate enough to interview Natalie Schneck (episode 29) where we touched on the state of the Canadian printing industry & marketplace, a little on what the market is demanding from printers & how they are accommodating these demands.
Today's episode with Kelly provided a great refresher for us all on the direction that the print industry in flexible packaging space is heading in 2022 - what we can expect to see, how it will impact your business and the decisions that you can make for your packaging project.
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Canflexographics President and CEO, Kelly...2022-01-1929 minThe Pack Heavy Podcast58. Brand building, equity crowdfunding, pinpointing your value proposition and parenting while growing your business with Lori Joyce - Founder & CEO at BETTERWITH ice creamI consider myself lucky to have had the opportunity to interview such a wide variety of skilled, confident and highly regarded entrepreneurs so willing to share their stories on this show - and this interview is no different.
Lori gives us all the inside scoop (what?) on her childhood, the impact and value that exposing her youngest son to the business has provided, and most importantly for us all.. the ins and outs of Betterwith.
Lori discusses the current Frontfundr, equity crowdfunding campaign that is currently underway at Betterwith (the why and benefits of crowdfunding), s...2022-01-111h 33The Pack Heavy Podcast57. It’s time to level up your CPG industry network with Aaron Skelton - President & CEO of the Canadian Health Food Association (CHFA)On today’s show Aaron and I kick off 2022 with a great conversation focused on the CHFA’s past, present and future. A really great episode for those of you who are in need of an industry network refresh, or are new to the food based CPG world and sitting on the fence about becoming a CHFA member and all of the benefits and programs that you can leverage to further accelerate your business.
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Formed in 1964 from a grassroots community of health food pioneers, the Canadian Health Food Association is Canada’s largest national trade associa...2022-01-0447 minThe Pack Heavy Podcast56. The pathway from idea to operational with Myrna Selzler Park, CEO and founder of Bodacious Artisan Foods Inc. aka BABzLocated in Kelowna, BC and along with business partner and COO Martin McDermott, Babz was launched in January 2021 with two Gluten-Free Flatbread mixes and more recently 5 new Plant-based Meat Alternative SKUs.
Their mission is to provide high-quality, easy-to-prepare plant-based foods. Their products consist of seeds and grains, are high in protein and fibre and are incredibly easy to prepare - just add water, beer or wine.
In this episode we cover Myrna’s startup story at Babz from the lightbulb moment right through to where the business is today. We discuss Myrna’s approach to obstac...2021-12-2258 minThe Pack Heavy Podcast55. The winning formula of intimately knowing your industry, product and consumer with Richard Pollock - President & CEO of Pauling Labs (Ener-C)Richard generously shares an hour of his time with us to discuss his entrepreneurial story / itch that emerged as a young child and followed him right through to the development of the idea and execution behind Ener-C towards the end of 2013.
Among many things we cover Richards immensely intimate knowledge of Vitamin C (its history and the science behind its benefit to our health and wellbeing), Richards strong founding team and the impact that they have had to the brands early and continued success, their strategy to compete against a dominant and resource rich competitor, their promotion...2021-12-101h 03The Pack Heavy Podcast54. The Art of the Launch: Instagrammable Packaging, Iconic Branding & How to Get Your Brand Visibility Online with Rebecca Rochon, Co-Founder & CEO of Pivot & Pilot Creative Inc.On this week's episode Rebecca and I have a great chat about packaging design, brand identity and strategy, knowing your market and the fundamentals that need to be baked into a successful product launch & marketing campaign. We dig into budget (where $$ can be typically spent & saved), trends that come and go and how iconic & established brands manage to evolve their aesthetic to stay relevant without diminishing their roots.
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Launched in 2015, Rebecca along with co-founder Alejandro and the team at Pivot and Pilot are a collective of visual communicators and strategists that use a blend of desi...2021-12-031h 05The Pack Heavy Podcast53. Addressing food waste, hunting for the right investors and the next evolution of Susgrainable with Co Founder & CEO Marc WandlerMarc generously gives us the inside scoop on the Susgrainable startup story covering early market testing and validation, the unique process of collecting and working with spent Barley grains, their current sales strategy, approach to scaling, hunting for the right investors and much more!
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Susgrainable is redefining what it means to have a sustainable business model within the food industry by specifically leveraging technology and partnerships to create an Upcycled Barley Flour from what was previously considered waste in the beer industry.
Founded in June 2018 - Marc & co-founder Clinton Bishop currently operate out o...2021-11-2656 minThe Pack Heavy Podcast51. Sustainable seafood harvesting, shifting to an online sales model and the skill of sales with Guy Dean, President & GM at Organic Ocean Seafood Inc.Operating out of Fisherman's Wharf, False Creek and the fishing docks in Steveston, BC Organic Ocean is a direct from the source supplier that primarily offers Pacific Northwest seafood caught from either their own fleet or partner vessels.
They sell to many high-end restaurants within North America and Asia, either direct or through a small premium distributor network.
Sparked by the pandemic in April 2020, Organic Ocean launched their online “Organic Ocean at Home” program delivering fresh seafood to homes in and around the Greater Vancouver Area.
In early 2021, they extended their reach to includ...2021-11-1253 minThe Pack Heavy Podcast50. Developing a common food product for the market, business partners and giving back with Destiny Hoostie & Kelsey Coutts from Bangin’ BannockI met Destiny & Kelsey at the From the Ground Up conference and trade show, where they were awarded as the Bronze winner of Outstanding Product of the Year, alongside Marilyn Cordoba, from Panela Lemon (Silver) and Todd & Melinda Kopet from Alkeme Foods (Gold).
Bangin’ Bannock was founded in 2021 by three Indigenous women entrepreneurs who were brought together by the 3C Challenge in 2020 (a 45 day Indigenous Entrepreneur Program) where they created and developed their business idea - a convenient bannock dry mix sold by the bag - the solution to getting more people to cook the traditional staple by...2021-11-0538 minThe Pack Heavy Podcast49. Baking with heart, community and the Panela Lemon startup story with Marilyn Cordoba, owner and operator at Panela LemonI met Marilyn at the recent From the Ground Up conference and trade show, where she was awarded as the silver winner of Outstanding Product of the Year.
I was lucky enough to sample Marilyn’s Hazelnut cookie and wasn’t surprised when she received recognition for her product - stunningly decadent and all wrapped up in a beautiful brand and story.
Today’s conversation touches on Marilyn's journey through entrepreneurship - from the seed of the idea, the current mechanics of her startup business, right through to the overarching vision for Panela Lemon.
Marily...2021-10-2949 minThe Pack Heavy Podcast48. Combining a big dream with a big leap of faith, with Todd & Melinda Kopet from Alkeme FoodsFounded in 2019 and located in Rossland, BC Alkeme Foods is the realised manifestation of two dreamers and doers - Todd and Melinda Kopet.
Their Gluten Free Sourdough Bread takes centre stage within their bakery, featuring a crisp, rich crust and a taste that balances the fresh, earthy, sweet flavours of their GF grains with some light lactic and acidic flavours from the fermentation. Made using certified or tested gluten free flours, their bread is processed in a dedicated gluten free facility and baked-to-order in small batches.
Their delicious bread and other baked products are available o...2021-10-2242 minThe Pack Heavy Podcast47. Planted Expo, the thriving plant based market and leadership with Stevan Mirkovich - Owner and Chief Relational Officer at PlantedStevan is the CRO and owner of Planted Expo, a trade show, platform and network to connect Canadians to local vegan and plant-based businesses offering new, innovative and inspiring products, services and practices.
The Planted website is a great educational resource offering online courses and definitely make a point of checking out their chats section where you will find the latest from leading voices in the plant-based movement.
Be sure to head along to one of their upcoming trade shows where you will find over 200 vegan edible and lifestyle businesses, as well as a great l...2021-10-1556 minThe Pack Heavy Podcast46. BC’s blue economy & seaweed cultivation with Bruce Wallinger - Food Sector Director & Board Member @ The Pacific Seaweed Industry AssociationBruce provides us with great insight into BC’s Blue Economy and the role that the emerging BC seaweed industry is playing by helping to solve some of the biggest challenges humanity is facing today; climate change, economic instability and food security.
Bruce and I touch on some exciting innovation currently underway in the seaweed and algae bioplastic space (a serious contender in the replacement of petroleum-based polymers in the future) and the impact that this will have on flexible plastic packaging and the CPG industry.
Seaweed is becoming an increasingly popular ingredient and is a...2021-10-0851 minThe Pack Heavy Podcast45. CPG Brokers and industry networking with Kerry Somerset Williams - Pres @ the Food Executives Club of Vancouver & Snr KAM @ Brandseed MarketingKerry provides us with a great explanation and insight into the value that a broker can bring to your business, and some context surrounding where a broker fits in relationship to the food brand / manufacturer, distributor and retailer dynamic.
Other key takeaways from the episode include some discussion on noteworthy market & industry shifts and trends, questions to ask a broker when qualifying them for your business, some insight into membership at the Food Executives Club of Vancouver and the strong network of industry professionals that frequent events and monthly luncheons.
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For over 60 years...2021-10-0140 minThe Pack Heavy Podcast44. An innovative packaging approach, discipline and the four F’s with Mitch Jacobsen - Founder and CEO @ Rviita Inc.In one of our most open and easy flowing conversations to date, Mitch from Rviita generously takes the time to share with us his Rviita Inc. startup story.
There’s a lot of gold packed into this episode however some key takeaways include the benefit and pleasure of working alongside his co-founding team members, some critical mistakes and lessons learned, the utilisation of small focus groups for early product and market testing, the critical nature of distribution partners, some key ingredients that translate to success in both life and business, the attention to detail required with package and...2021-09-241h 01The Pack Heavy Podcast43. Competing on quality (not price), the challenge of a seasonal product and utilizing grants with Lola Adeyemi - Founder & Chief Souper Woman @ It’s SouperAfter immigrating to Canada from Nigeria to continue her education at University, Lola established herself in the IT consulting world before identifying a gap in the retail market with a lack of authentic, ready to eat African foods.
Lola and I cover the full spectrum of the It’s Souper startup story, including the challenge of selling what is typically considered a seasonal product, selling into her first retail locations and how she approaches competing against established brands.
Other key takeaways include the value of in store demos (now that they are back in play) an...2021-09-171h 07The Pack Heavy Podcast42. Managing risk, scaling production and the transition from B2C to B2B marketing & sales with Lyndsay Scott - Founder & CEO of Kindred Cultures Inc.Lyndsay joins us for a deep dive into the award winning and inspiring Kindred Cultures story which was primarily seeded by the necessity to find relief for her youngest son's health.
With a previous career in the VC and Private Equity world, Lyndsay discusses her approach to managing risk while building the business, making decisions and the value of leveraging her network in the process.
We go into some detail on how the team scaled their production and the benefit of working with the UBC food science department to assist in shelf life testing, microbial a...2021-09-101h 11The Pack Heavy Podcast41. Applying proven tech startup methodologies when testing your CPG product with Jannine Rane & Anush Sachdeva - Co Founders of ZingJannine and Anush provide a complete snapshot of Zing, including some great insight into the startup methodologies that they are actively applying while developing their business.
Every Zing recipe goes through a structured Lean Startup Methodology / feedback loop of testing, reviewing and iterating in their test kitchen community. By leveraging this system they are building products with reduced risk, strong market fit and most importantly a pool of fans who are helping to drive early growth of the business.
If you’re in the process of market testing new SKUs and are looking for some ins...2021-09-0345 minThe Pack Heavy Podcast40. Getting your product and facility certified, knowing your consumer intimately and supporting women in business with Cathline James - Founder & CEO of Wise BitesOn this must listen episode, Cathline shares but a fraction of her life story with us and the pertinent pieces that led to the development and operation of Wise Bites.
Having successfully started and operated 5 unique businesses of her own, Cathline (also a mother of three) is a powerhouse of business knowledge and definitely a voice worthy of our attention.
Most noteworthy was CJ Trade consulting, an international consulting company that Cathline built where her work included research, writing training modules and delivering training for Women Entrepreneurs in developing countries. Her clients included the United N...2021-08-271h 07The Pack Heavy Podcast39. Leveraging grants, imperfect fruit and the luck in finding the yin to your yang with Isabelle Lam, Co-founder & COO at Remix SnacksOn this episode, Isabelle and I have a really fun conversation that covers the full gamut of the Remix startup story.
We discussed how leveraging grants assisted in the early growth of their operation, the decision to make an early pivot from producing trail mix to bark, their appearance on Dragons Den (Season 13, episode 12), the story behind the brand that they have built and why they keep close with their tight knit industry network.
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Founded in 2018 Remix Snacks is a Montreal / Toronto based company committed to making simple, delicious and healthy snacks that a...2021-08-2044 minThe Pack Heavy Podcast38. Growing in step with your business, with Liza Martinenko - Co founder & CEO of Mood Milk Inc.Liza generously tells the Mood Milk story, going into great detail on the major mechanics involved when getting her startup CPG business off the ground and into the world.
Liza breaks down where she has seen early success, including the decision to appear at a trade show for the sole purpose of gathering quantifiable feedback on her product, price point, messaging and brand all prior to officially launching.
By leveraging her background in Nutrition to build the physical product itself, Liza is also heavily focused on the development of an online community that provides virtual wo...2021-08-1349 minThe Pack Heavy Podcast37. Building a food based business that makes an impact with Justin Kopetzki, Co Founder & CEO of Justo’s Craft DipsLocated in Victoria, BC and established in 2019 Justo’s is not only a hot off the press business with a focus on creating delicious plant based dips - but also a business that's on a mission to leave a positive impact on their local community by sourcing locally as often as possible and by feeding the underserved through their Hummus Helps initiative.
The team at Justo’s have also created and implemented a jar return program which is helping to reduce their environmental impact - in their first year alone, over 7000 jars were returned and reused.
Wit...2021-08-0658 minThe Pack Heavy Podcast36. Holding onto more of your hard earned money and being clear on your goals with Jacky Ip - Certified Financial Planner at Ocean 6 Wealth AdvisoryJacky and I cover a lot of ground during this conversation including when someone should consider incorporating their business idea, a good look at entity structures such as sole proprietorship vs a corporation, critical questions to ask a financial advisor and the information that you should come prepared with.
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Jacky Ip is a Certified Financial Planner at Ocean 6 Wealth Advisory located in Vancouver, BC.
Jacky & the team specialise in helping business owners and entrepreneurs get clarity and confidence in their financial future by creating financial plans that fast forwards their financial journey so...2021-07-301h 01The Pack Heavy Podcast35. The balancing act of being a modern woman, stepping out of your own way & the East Van Jam story with Natalie Ferrari-Morton, Founder & owner of East Van JamEast Van Jam was founded in 2013 by Natalie who lives in East Vancouver with her husband and two boys.
Having spent 3 years teaching community canning classes and proudly feeding her family with her own unique & delicious jam, Natalie saw an opportunity to start something of her own, sourcing local BC fruit to produce her highly acclaimed jam.
East Van Jams brand is extremely recognisable and iconic over here on the west coast, largely due to the talented Scott Bilstad who has created original artwork for each of Natalies individual SKUs.
With gourmet flavour pai...2021-07-2356 minThe Pack Heavy Podcast34. Leveraging current consumer insights & trends, direct to shopper data and workplace wellness with Jessica Malach, VP of Partnerships and Insights at Social NatureJessica Malach is currently the VP of Partnerships and insights at Social Nature which is an online discovery platform helping better-for-you brands get on & off retail shelves and validate their products across the life-cycle with real-time consumer data.
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Jessica has over 15 years of experience in a host of senior roles in the natural CPG sector in both the USA & Canada. Jessica speaks regularly at industry events and is a contributor on consumer and plant-based trends with the Canadian Health Food Association, Canadian Securities Exchange, Plant Based Foods Association and the Whole Foods Magazine to name...2021-07-151h 03The Pack Heavy Podcast33. The benefit of selling your food based CPG on Amazon with Myra Moyo, Founder and Co Owner of Bake in a MinuteThis is a must listen episode if you’re contemplating selling or have just started selling your food based CPG on Amazon. Myra goes into some great detail on the hoops that you will need to jump through to get listed, some typical growing pains that you may be confronted with and their marketing and advertising approach and strategy.
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Founded in 2016 Bake In A Minute is committed to providing quality, nutritious, delicious and versatile bread mixes that are categorised as keto, paleo & low carb.
As well as their own online store, Bake in a...2021-07-0857 minThe Pack Heavy Podcast32. Marketing your food brand to the people who are hungry for it with Lindsay O’Donnell, Founder and Marketing Director of Piquant Marketing.On this episode, as well as sharing the Piquant business story (which on its own is absolutely worth the listen), Lindsay discusses the importance of building a marketing roadmap to grow your business during the first few years, being clear on your marketing / sales funnel, how imperative it is to pay attention when listening to your customers (what questions are they asking, what language are they using, how are they asking it etc), the must do activity of building your email list and WHY YOU NEED TO INVEST IN YOUR PACKAGING!
I recommend heading over to the P...2021-07-0151 minThe Pack Heavy Podcast31. Turning your business idea into a tangible reality with Mina Haghighi, Business Development Manager at Futurpreneur CanadaIf you’re aged between 18-39, in need of funding to turn your idea into a tangible reality or get your startup off the ground AND love the idea of being paired with a mentor, I recommend that you get in touch with Mina Haghighi from Futurpreneur Canada - contact details below.
Futurpreneur has been driving the entrepreneurial passions of Canada’s young enterprise for two decades and is the only national, non-profit organization that provides financing, mentoring and support tools to aspiring business owners aged 18-39.
With an internationally recognized mentoring program that matches you...2021-06-2534 minThe Pack Heavy Podcast30. The rollercoaster of being a solo founder and driving direct to consumer sales through social media with Erica Rankin, founder & CEO at Bro DoughLaunched in 2019, Bro Dough is a vegan cookie dough that contains plant-based protein and natural sweeteners, and was created for consumers who prioritise their health and yet still want to enjoy a tasty treat, without sacrificing their health or fitness goals.
Erica first came onto my radar a few months ago on LinkedIn when one of her famous TikTok posts came up on my feed. I followed Erica and have honestly enjoyed watching her build her business and provide us with a ton of really insightful and genuine content.
On episode, 26 with Jenni Shaw from...2021-06-1847 min