Shows
REACH OR MISS - Entrepreneurial Marketing SuccessEp. 179 - Climbing mountains and entrepreneurial success - The 6th and newest part - Some of the most amazing mountains’ stories you heardHi, my Reachers.This is the third ‘Mountain Episode’ in 2020, and I think you would love this amazing series of the Reach Or Miss mountains project; Today, I want to share with you the 6th and newest episode where successful entrepreneurs share their mountains stories. Listen to these incredible mountain stories I heard from the successful entrepreneurs I recently interviewed on my podcast.You can then listen to the full interview with each of them and hear about their visions, struggles, and how these entrepreneurs reached their success. From...
2020-09-0726 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 178 - Jeremy Parker swag.com “I’m never satisfied in terms of customer success. We should go above and beyond to make our customers’ experience great.”Jeremy Parker is an award-winning documentary filmmaker and serial entrepreneur. He is the Co-founder and CEO of Swag.com, the best place for companies to buy quality promotional products that you'll actually want to keep. They work with 5,000+ companies including Facebook, Google, Amazon, Netflix, Spotify and Tik Tok. They are #218 on the 2020 Inc 500 (fastest growing companies in the US). Jeremy was also named by CrainsNY as one of the 40Under40. Most passionate aboutI’m working on com. We provide custom promo products that people actually want to keep. We launche...
2020-08-3132 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 177 - Dr. Travis Zigler: “To become an overnight success, you need to be persistent for years and years...”Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, whose mission is to heal one million dry eye sufferers naturally.Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation.Previously, Dr. Travis and Dr. Jenna owned two optometry practices, which they sold in 2017 to focus on their online efforts. Dr. Travis enjoys reading to his son, Jude, traveling to Jamaica, and playing the ukulele while...
2020-08-2436 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 176 - Bart Rupert talks about how entrepreneurs can buy their competitors as part of their growth strategy, without investing their own money!Bart Rupert has a strong Mergers & Acquisitions background across Fortune 500’s and startups within industries such as technology, software, energy (oil, gas, and solar), healthcare, real estate, managed services, and construction.He founded nearly 30 companies, negotiated over $500M in contracts & business deals, grew a corporate start-up from inception to $10M, grew a healthcare company from $8M to $75M, and grew an energy company from $22M to $115M+.He has made a career buying & selling companies for a living, facilitated the sale of luxury, premium real estate, and taken ownership of companies across three different countries us...
2020-08-1745 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 175 – Shane Barker: “People ask me, ‘What can I do to become successful?’ and I say, ‘Fail fast and fail hard.’”Shane Barker is an instructor for a Personal Branding -Influencer Marketing at UCLA. He has been in the influencer space for over 8 years and has been a keynote speaker at the Influencer Marketing Days Conference, Influencer Marketing Hub, and Influencer Marketing Summit Mexico.Shane was recognized as one of the 100 Most Influential People in Influencer Marketing alongside Kim Kardashian, Gary Vaynerchuk, and legendary PR leaders like the CEO of Edelman.He does 2-day Influencer Marketing Workshops for brands and agencies all over the nation and is a top contributor at INC, Huffington Post, Forbes, and...
2020-08-1029 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 174 - Ryan Coon “We made the classic mistake that most entrepreneurs make. We built a beautiful product and assumed the customers would find us.”
2020-08-0326 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 173 - Jason Keath Key success factor “Having a network even before we needed it has been a huge driver of our success.”Jason Keath is Founder and CEO of Social Fresh, a social media education company. He is a social media analyst and speaker.He graduated from the UNC Charlotte in 2004 with a Bachelor of Fine Arts in Design and Photography. He has worked in leadership consulting and as a creative lead for various advertising and digital agencies before becoming an independent consultant in 2008.Since then Jason has worked full time on building Social Fresh, a company that offers insights, training, and education resources to companies that range from the Fortune 50 to small businesses.
2020-07-2726 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 172 – John Jonas: “After a month of working with Philippine Virtual Assistant I realized that there are two of me… I replaced myself in my business…!”John Jonas has helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created and runs OnlineJobs.ph, the largest website for finding Filipino virtual workers, with over 1,000,000 Filipino resumes and over 300,000 employers from around the world using it.He works about 17 hours per week, choosing to spend his time with his family rather than working. Most passionate aboutThe thing I’m always working on is helping people to outsource their businesses. I love it; I see so many people succeed with it. I see so much good in...
2020-07-2029 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 171 - Climbing mountains and entrepreneurial success - The 5th and newest part - Some of the most amazing mountains’ stories you heardHi, my Reachers.Last year we started a new amazing series of the Reach Or Miss mountains project; Today I want to share with you the 5th and last (for the coming mounts) episode where successful entrepreneurs share their mountains stories.Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast.You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success. From the entrepreneur that climbed B...
2020-07-1329 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 170 - Climbing mountains and entrepreneurial success - The 4th and newest part - Some of the most amazing mountains’ stories you heardMy dear Reachers.Last year we started a new amazing series of the Reach Or Miss mountains project; Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast.You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success. From the entrepreneur that climb the Everest base camp, but the toughest mountain for me was Mount KilimanjaroTo the entrepreneur that reminds us th...
2020-07-0634 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 169 - The entrepreneurs that choose to make this world a better place - Avi YaronAvi Yaron Invented a 3D solution for brain surgeons; “If you ask me what is my greatest achievement, it’s being able to save lives worldwide.” Hi, Reachers. This week I continue to dedicating this podcast to the entrepreneurs that choose to make this world a better place and to bring (for the 2nd time) the story of Avi Yaron.Avi Yaron is a visionary entrepreneur, Executive Chairman, and strategic adviser with extensive knowledge of medical / Neuro technology arenas.Passionate about disrupting medicine, for enhancing life quality, and utilizing advanced...
2020-06-2937 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 168 - Katherine Parker Magyar is a travel writer entrepreneur who traveled to 6 continents, 63 countries, and all 50 states in pursuit of a good story.Katherine is a travel columnist for Forbes, and TripSavvy; and her work has appeared in many publications like Architectural Digest, The Week, The Daily Beast, and Business Insider, and more.Katherine Parker Magyar is a New York-based writer with a focus on travel, culture, and adventure—and a preference for far-flung-locales.Katherine is a travel columnist for Forbes, as well as the Caribbean expert for TripSavvy; her work has also appeared in Architectural Digest, The Week, The Daily Beast, and Business Insider, among other publications. She has traveled to 6 continents, 63 countries, and all 50 states in pu...
2020-06-2249 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 167 - The entrepreneurs that choose to make this world a better placeDeborah Levine: “My passion today reflects my work for a decade, making a difference in the world by looking at prejudice, religious diversity, and hate, including how to deal with it” Hi, Reachers. We are going through very important times in the last two weeks, in America and all over the world. I chose to dedicate this podcast to the entrepreneurs that choose to make this world a better place and to bring (for the 2nd time) the story of Deborah Levine, the founder and editor of the American Diversity...
2020-06-1547 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 166 - Riggs Eckelberry “If you want to transform an industry, find the people who don’t have access to it—like Uber or Airbnb.”Riggs Eckelberry doesn’t look like a bomb-thrower. And yet, he’s driving the disruption of a trillion-dollar industry that has fallen behind the times and is affecting the health of millions. That industry is Big Water. Simply, those billion-dollar centralized water systems aren’t coping with demand, and water quality is getting worse. The answer? Instant InfrastructureTM. Businesses are doing their own water treatment, using modular, prefabricated systems that are trucked right on site. They get better water quality, lower rates through recycling, and even improved environmental grades!Ten years after launching public company OriginClear, Riggs and hi...
2020-06-0848 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 165 – Justin Goodbread: I had so many people tell me ‘No… But whenever I hear the word NO it fuels my success!Justin Goodbread, CFP®, CEPA®, CVGA®, owner of FinanciallySimple.com, is a nationally recognized financial planner, financial educator, wealth manager, author, speaker, and entrepreneur. He has 20+ years of experience starting, buying, owning, and selling businesses. Justin is a two-time winner of the Investopedia Top 100 Advisor award and Exit Planning Institute’s Exit Planner Leader of the Year.Recently, Justin published his first book: The Ultimate Sale. In it, he shows business owners how to create long-term value and accelerate growth in their company with the ultimate goal of selling the business for top dollar when the owner wants to re...
2020-06-0135 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 164 - Jesse Krieger: “First, let’s normalize failures. The number of things that I’ve started and didn’t work is astronomical.”Jesse Krieger sits squarely at the intersection of publishing and promotion – having signed two publishing deals on two different continents and navigated the world of becoming a best-selling author twice.In addition to being featured on over 50 media outlets for his best-selling book Lifestyle Entrepreneur, Jesse has been an entrepreneur his entire adult life and holds degrees from University of California, Berkeley, as well as National Taiwan University and Beijing Normal University.It has been his honor to publish 100+ books during his 6-year tenure as founder & publisher of Lifestyle Entrepreneurs Press - The Publisher for Th...
2020-05-2546 minREACH OR MISS - Entrepreneurial Marketing SuccessEp 163 - Kasey Jones key success factor: “one of my biggest advantages is that I have zero professional training or education in marketing.”Kasey Jones, founder of A Better Jones is deeply passionate about helping people, teams, and organizations grow. She has defined her career leveraging creative and innovative methods to build long-lasting relationships with the people that matter most to your business - buyers, partners, and community.Kasey’s experience spans nearly every aspect of sales, marketing, business development, and community organizing at startups including Notion, GoodData, Postano, and even Obama for President. She discovered her affinity for the startup life by working on political campaigns where she realized she thrived in chaos, had a knack for doing big thi...
2020-05-1843 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 162 - Sarah Evans: “I didn’t realize that I had an entrepreneurial spirit. However, I took the risk 11 years ago and haven’t looked back.”Sarah Evans, founder of Sevans Strategy and Sevans Digital PR, is a digital PR strategist, consultant, global brand correspondent and keynote speaker, who works with companies worldwide to create and improve their social and digital PR strategies. Her team is able to advise on branding, marketing, advertising, and public relations.Additionally, Sarah has been a digital correspondent for several companies including Paypal, Cox Communications, MGM International, Cisco, SAP, Wal Mart, Shorty Awards and more...Sarah got her start by helping small to midsize businesses build their digital PR efforts. She is currently a member of...
2020-05-1125 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 161 - Sean Castrina: “I started Advantage Handyman, not a sexy business. Well, It turned into a multi-million-dollar company.”Sean Castrina lost his "dream job" 25 years ago and decided he would never be dependent on an employer for his financial security again. He became a millionaire at 36-years-old by becoming a serial entrepreneur, starting more than 20 companies and currently running 9 companies.His newest book, the World's Greatest Business Plan, helps people by providing a simple step-by-step plan for those who cannot afford to fail. He has contributed to some of the most recognized media outlets including Forbes, Inc., Yahoo Finance, MSNBC, as well as guest lectured at some of America’s finest colleges. Mos...
2020-05-0438 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 160 - Amy Vernon’s “Listen to your customers and talk to them, though that doesn’t necessarily mean you have to do everything they say”Amy is a digital Swiss army knife. Internationally recognized as an influential voice in the realm of community, audience, and content, she has worked in media, cybersecurity, blockchain, and marketing technology.Craigslist founder Craig Newmark named her as one of 5 women bloggers to follow, and PeerIndex named her the 15th most influential woman in tech on Twitter.She was a member of a Pulitzer Prize-winning staff at the Miami Herald and once converted a two-prong electrical outlet to a three-prong grounded outlet without electrocuting anyone. Most passionate aboutI have b...
2020-04-2741 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 159 – The worst crisis can drive the greatest success;
2020-04-2048 minREACH OR MISS - Entrepreneurial Marketing SuccessEp 158 - Lance Tyson - “People buy emotionally but justify it logically. Entrepreneurs sell thanks to their enthusiasm, but they need to find the logical reasons for people to buy.”A born entrepreneur and self-starter, Lance Tyson is an authority in the sales world with a passion for developing strong business leaders. Lance has worked with some of the biggest names in sports and entertainment, including the New York Yankees and the Dallas Cowboys. After leaving school to start his first business, Lance began working for Dale Carnegie. He rose through the ranks eventually building the most successful Dale Carnegie operation in North America.After a fifteen-year run, Lance sold his interest in Dale Carnegie in order to form a new company, Tyson Group. The focus of...
2020-04-1332 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 157 - Bill Cates: “For me, success means abundance in my life. Money is OK, as long as it doesn’t own you - as long as you own it!”Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies. A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance.Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal and the Andes of Peru. He has lived on a houseboat in Kashmir, India, climbed Machu Pichu, reached the summit of Mt...
2020-04-0631 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 156 – Christina Rowe The women behind Facebook’s 322,000 women entrepreneurs’ group“Prepare to ‘climb the mountain’ until things click. If you get off, game over! But you will get there!” Christina Rowe is a marketing expert, a speaker, an author, and the founder of Women Helping Women Entrepreneurs, a global online community of more than 320,000 female entrepreneurs.Christina is also the founder of Stand Out! Media Group, as well as the creator of the Stand Out Online Membership program; the first "All in One" membership program designed to enable participants to eliminate the overwhelm, frustration, and confusion inherent in the online marketing process while getting massive exposure...
2020-03-3037 minREACH OR MISS - Entrepreneurial Marketing SuccessEp 155 - Ross Quintana best advice to entrepreneurs “Know yourself. So many people don’t really understand their own brand.”Ross Quintana, Founder of Social Magnets a Social Megnets and Personal Branding Company. Buzzsumo Top 100 Social Media Influencer, Content Creator, Writer, Multi-talented Business Futurist with a Passion for Customers, Employees, and Thought Leadership.Most passionate aboutThe first item on the list is my personal brand. At my business, Social Magnets, we do personal branding along with social media management. I am constantly refreshing my own brand.My two goals for my personal brand in 2020 are what I call “The Content Army,” which is about sharing one’s voice. You have to create a ton of conten...
2020-03-2350 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 154 - Anthony Sarandrea started off door knocking and built a company to $100k+ per day helping over 1M customers a yearAnthony started off door knocking and built a company to $100k+ per day with over 1M customers a year. He is recognized as one of the top customer generators in the world, running a team that drives over 1 million customers each year.Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month.He is consistently featured as one of the tops “under 30 year old” entrepreneurs and was featured alongside Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”.
2020-03-1635 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 153 - Jeff Barrett: “I’d like to think that my biggest failure is yet to come - the harder you work, the higher you fail”
2020-03-0934 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 152 – Social Media is the best chance for entrepreneurs to reach fast, big, long-term successThree entrepreneurs who used social media to stand> out and one influencer that helps us understand what’s next[caption id="attachment_3930" align="aligncenter" width="150"] Dhariana Lozano[/caption] [caption id="attachment_5574" align="aligncenter" width="150"] Blake Jamieson[/caption] [caption id="attachment_6023" align="aligncenter" width="150"] Dr. Ai Zhang[/caption] [caption id="attachment_5721" align="aligncenter" width="150"] David Meerman Scott[/caption] Wednesday, February 26, 2020—I’m making my last preparations for my flight tomorrow to San Diego, where I’ll attend the largest and most important international conference for social media. In my bag, along with my laptop and book...
2020-03-0259 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 151 - Ted Rubin: It’s always about relationships. For me, it will always be about Return on RelationshipsTed Rubin is a leading Social Marketing Strategist, Photofy CMO... Author/Speaker/Provocateur. Ted was Chief Social Marketing Officer of Collective Bias (an early entrant to the content and influencer marketing space) ... and a principal shareholder until the November 2016 7-figure acquisition by Inmar.In the words of Collective Bias Co-Founder, and content marketing thought-leader, John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger/ influencer community, clients and employees, you drove the epic growth.”
2020-02-2449 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 150 - Dane Maxwell built $2 million companies by starting 16 businesses, and failing with 11He almost didn't think there was a place for him to belong anywhere, but business saved his life and gave him a sense of purpose and significance. That kind of belonging gave him endless fuel because he had never felt it before. He started 16 business and failed a lot, 11 times.Each time he learned, figured out what worked and what didn't and has started 5 successful profitable businesses. He has gone on to create over 15 millionaires with his teachings. He specializes in helping underdogs start successful businesses. Dane also has a passion for singing and he is the...
2020-02-1757 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 149 – The surprising breakthrough of these outstanding entrepreneurs: Guy Kawasaki, Michael Stelzner, Marcus Sheridan, Dr. Ai Addyson-Zhang and John NemoMany entrepreneurs think that starting your entrepreneurship means leaving your ‘Nine to Five’ job. And, it sure is. However, the technology revolution opens endless opportunities to reach faster, easier, and bigger successes through your entrepreneurship.These five entrepreneurs made a considerable shift from their previous jobs to the entrepreneurship they chose to start. It allowed them to find much bigger opportunities that led to massive success. Listen to their stories and think which of these opportunities can be a game-changer for your business. Guy Kawasaki From be...
2020-02-1045 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 148 - Dr. Ai Addyson-Zhang key success factor: “Action! Taking action. There is nothing more powerful than taking action.”Dr. Ai Addyson-Zhang is an educator and entrepreneur. She received her MA and Ph.D. in Communication from Syracuse University and the University of Maryland in the U.S. Ai is the founder of Classroom Without Walls, an independent and progressive school that helps young adults become future-ready. She is also an Adobe Education Leader, HubSpot Academy Instructor, and SEMrush webinar host. Ai’s work has been featured in Forbes, Inside Higher Education, Pearson Education, and Mark Schaefer’s book, among others. Ai hosts two weekly live streaming shows, in which she interviews thought leaders in social media and educa...
2020-02-0339 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 147 - Nicolas Babin “I have a daily mantra (from Japanese) : Fall down 7 times but stand up 8 - this is the key for all success in entrepreneurship”Nicolas Babin, a french citizen has over 30 year experience in high tech industry. He has worked and lived for over 20 years in the US, Europe and Japan. He is a pioneer in AI and robotic having served over 15 years at the helm of Sony Europe.He was managing director of Sony Entertainment Robots Europe and head of communication for Sony Europe. He then was managing director of several companies in the US, UK, Germany and France.Nicolas created and developed over 21 companies in his career so far. He has sat and sits on many boards...
2020-01-2741 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 146 - Jonathan Slain a financial expert, had to borrow a quarter of a million from his mother-in-law. Today he owns the site RECESSION.COMJonathan Slain’s book, “Rock the Recession: How Successful Leaders Prepare For, Thrive During, and Create Wealth After Downturns” came out in September 2019 and is a #1 Amazon Best Seller.Jonathan coaches high growth leadership teams across the United States to implement the Entrepreneurial Operating System® also known as “Traction.” He focuses on working with entrepreneurial niche/specialty firms and large corporations ($10M+ in annual revenue), spending over 100 days per year working with teams just like yours.Jonathan was Valedictorian of his graduating class and had the highest GPA ever in the history of Shaker Heights High School...
2020-01-2047 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 145 - David Meerman Scott “I think I’m successful because I have the ability to see patterns in the universe before other people see them“David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them.
2020-01-1353 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 144 - Russell Dalgleish best advice to entrepreneurs “never assume that you understand why someone buys your product”Serial Scottish Entrepreneur and Investor, Strategist and InnovatorRussell has enjoyed the benefits of a highly successful international career in the technology sector and now focuses his efforts on supporting owners and boards of companies to devise and implement growth strategies to create shareholder value. In his earlier career he has held board leadership positions with International companies achieving turnover more than £200m.Core areas of focus are Leadership, Innovation, Entrepreneurship and Strategic thinking. He is a regular speaker at events on Leadership in business and has spoken at conferences from Los Angeles to Abu D...
2020-01-0639 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 143 - Technology (AI) Vs. Humanity 2020 will reach the highest levels of contraventionTechnology (AI, Automation) Vs. Humanity2020 will reach the highest levels of contraventionWhere should entrepreneurs put their $1 for marketing on in 2020?(and there is a clear winner!!)Elon Musk:“Mark my words, AI is far more dangerous than nukes. Far.”Mark Schaefer:“The most Human Company wins”IDC:“big data and business analytics will surpass $210 billion at a CAGR of 11.9% in two years.”Technology Vs. Humanity - 6 of my most successful entrepreneur guests on the Reach or Miss show are leading t...
2019-12-301h 09REACH OR MISS - Entrepreneurial Marketing SuccessEp. 142 - Jeremy Goldman - You can't get your whole satisfaction from getting to the top - the satisfaction needs to be the whole journeyFuturist Jeremy Goldman has been working with companies looking to take their operations online and inject “social” into their processes for over a decade.Under Jeremy’s leadership, companies like Kiehl’s, TEMPTU or the luxury division he helped Unilever to found, have had tremendous success and won the highest Awards and publications’ mentions.Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland’s Robert H. Smith School of Business. His views have been featured in publications such as Mashable, Wall Street Journal, Smart Money, and more.Jeremy’s first book...
2019-12-2333 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 141 - Blake Jamieson studied economics and today is a Portrait Artist for Professional AthletesBlake Jamieson is a pop portrait artist in Manhattan, NY. He paints pop art portraits for professional athletes and celebrities, including Howie Mandel, Drew Brees, Joe Montana, Gary Vaynerchuk, and over 250 other professional athletes in the NFL, NBA, NHL, MLS, and PLL. Blake's path to becoming a full-time artist was far from traditional. Despite his passion for art at a young age, Blake decided to forgo art school for a more "practical" degree, studying Economics at UC Davis. After graduating, Blake began his career in digital marketing at Zynga. He worked in digital marketing for nearly a de...
2019-12-1641 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 140 - Nick Loper, host of the Side Hustle podcast, helps thousands of people earn extra money outside of their day jobNick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.Most passionate aboutI’m pumped because I had a couple of sick kids with me for a whole week and they went back to preschool today so I have many tasks to accomplish – mainly, to create different content for the Side Hustle Show...
2019-12-0926 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 139 - Bob Burg - “shifting your business context from getting - to giving, is the most financially profitable”Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages.His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.Bob is an adv...
2019-12-0330 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 138 – Shama Hyder: “It’s lonely at the top only if you were also lonely at the bottom”Shama Hyder Show NotesShama Hyder is a trailblazing, award-winning entrepreneur who has built a global audience and is known for helping brands succeed in the digital age.Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com.Shama has also been honored at both the White House and The United Nat...
2019-11-2528 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 137 – Deborah Levine: I try to feel at home with the history as well as being part of the future, of making a difference.Deborah Levine Show Notes
Deborah Levine is the award-winning author of 14 books and the founder/editor of the American Diversity Report.
Deborah was born in Brooklyn and raised in Bermuda. Her background includes advanced degrees in cultural anthropology, religion, and urban planning. Inspired by her father, a US military intelligence officer assigned to interrogate Nazi prisoners of war during World War II, she is a former executive director of Jewish Federations.
Named by Forbes Magazine as one of the top 10 Diversity & Inclusion Trailblazers, Deborah is the inventor of cognitive technology for addressing unconscious...
2019-11-1946 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 136 – Climbing mountains and entrepreneurial success – The 3rd and last part – Some of the most amazing mountains’ stories you heard
OK, my dear Reachers.
This is the third and last part (for now…) of the Reach Or Miss mountains project;
Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast.
You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success.
From the incredible story about a young man that hoped to find a cure for his own brain tumor, so he Invented a 3D solution for brain surgeons,...
2019-11-1130 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 135 – Climbing mountains and entrepreneurial success – The 2nd part – Listen to a few more of the most amazing mountains’ stories you heard
Episode 135 Show Notes
This is the second part of the Reach Or Miss mountains project;
Listen to these incredible mountain stories I heard from successful entrepreneurs I interviewed on my podcast
From the incredible story about the film Manjhi – The Mountain Man,
To climbing day after day for a week the beautiful mountains of Montana in Yellowstone,
To climb the mountain of going from a hobby to leaving your solid nine-to-five job and start trading full time for a living,
to climb the huge mountain of...
2019-11-0433 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 134 – Climbing mountains and entrepreneurial success – A few of the most amazing mountains’ stories you heard
Episode 134 Show Notes
Incredible mountain stories I heard from successful entrepreneurs I interviewed on my podcast
From the marathon monk course on a mount Hiei in Japan,
To climbing the Machu Picchu in Peru
to climbing the mountain of becoming a one-billion-market-cap company,
to work with a paralyzed young Mom with a two years old daughter, that had a catastrophic traffic incident and dreamt on skiing with her daughter one day
To climbing Mount Whitney in the Sierra Nevada Mountains. 16000 feet. The highest mountain in...
2019-10-2846 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 133 – The formula for reaching Entrepreneurial Business Success
Episode 133 Show Notes
After twelve years of research that included following 120 entrepreneurs from their first stages, Interviewing more than 100 successful entrepreneurs, and listening to hundreds of thousands of them, here are the three factors of the Formula for Entrepreneurial Business Success.
1. The thing that’s needed
Jon Lee Dumas invented a daily podcast, Jeff bullas started to write about social media when the first innovators seeked for information, Mike Stelzner started to share content for free, Mike Allton built websites for clients and shared content about social media to find more cus...
2019-10-2128 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 132 – Paul Bratby – one in 10000 tech startups are in profit in the first year. We are profitable in our first year.Paul Bratby Show Notes
Paul Bratby is the founder of Trade The Fifth, an Elliott Wave program designed to educate traders and investors on the financial markets so they can take responsibility for their own portfolios and trading accounts by learning how to ride the profitable Fifth Wave setup.
Paul started in the business over 14 years ago, and combined his career as an Engineer along with his Military Mindset to develop a repeatable trading and investing strategy that he has used to manage 8-figure accounts.
Most passionate about
I retired a...
2019-10-1744 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 131 – The combination of profession content and social media allows any experts to gain wealth
Episode 131 Show Notes
4 successful entrepreneurs share their path to success
“When I wrote my last book, Known, it was about how creating an effective, powerful personal brand is really the only sustainable, competitive advantage we can have. I was addressing the question: Could anybody become known?” (Mark Schafer)
I thought about this book when I interviewed Phil Friedman.
Phil decided to stop being frustrated as a university professor teaching philosophy and made a career shift, studied yacht design, and basic structural and mechanical engineering. He then ente...
2019-10-0738 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 130 – Angela Maiers: What is your genius as an entrepreneur? And how will you share it?Angela Maiers Show Notes
Angela Maiers has been listed as one of IBM’s Top 20 Global Influencers, named by Forbes as one of the Top 5 Education Leaders to Watch, in 2017 and 2018, and is among Huffington Post’s Top 100 Social Media Influencers!
Angela founded the global movement, Choose2Matter in 2014. The non-profit organization grew out of the impassioned response to a TEDTalk she gave on the power of two simple words, that went viral. YOU MATTER!
She is the author of nine books, including the highly-acclaimed Genius Matters and Classroom Habitudes.
Futurist. Innov...
2019-10-0149 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 129 – Ramon Ray’s best advice for entrepreneurial business success: “I’m all about relationship building.”Ramon Ray’s Show Notes
Ramon Ray is an entrepreneur, author, and speaker who loves burnt pancakes, bacon, and eggs.
He is the founder of Smart Hustle Media and has started four companies (two of which he has sold). Ramon has authored four books. His latest book is “The Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand.”
Ramon has been invited as an expert witness to the United States Congress. He has also been invited by the Office of the President of the United States to speak...
2019-09-2350 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 128 – Deborah Mills-Scofield: “One of the three tenets I live by is: ‘Rush to discover, don’t rush to solve!’”Deborah Mills-Scofield Show Notes
Deborah Mills-Scofield helps mid- to large-sized companies make “strategic planning” a verb. She is also a partner in an early-stage venture capital firm. Deb has written for Harvard Business Review and other venues, including her own blog, and has contributed to several books. Deb graduated from Brown University in three years and helped start the Cognitive Science concentration. After graduation, she went to AT&T Bell Labs, where her patent was one of the highest-revenue-generating patents for AT&T and Lucent. She is on the Advisory Council of Brown University’s Engineering School and le...
2019-09-1632 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 127 – Melinda F. Emerson, “SmallBizLady”, America’s #1 Small Business Expert, shares her 12 P’s of ruling a successful businessMelinda F. Emerson Show Notes
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an international expert on small business development and social media marketing.
Melinda is also the president of the Quintessence Group, a marketing consulting firm based in Philadelphia, PA serving Fortune 500 clients who target small businesses.
She has published over 5000 articles on small business on her blog. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She is a former columnist for The New York Times and Entrepreneur. She is the bestselling author of Bec...
2019-09-0944 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 126 – Ilan Missulawin: “ unless we have a million customers, I’m not happy!”Ilan Missulawin Show notes
Ilan Missulawin is the co-founder of ClickCease, the leading click fraud protection software used by thousands of advertisers.
His background in marketing is diverse, from marketing campaigns for global retail companies to startup marketing.
He lives in Tel Aviv with his wife and two children.
Most passionate about
I’m a co-founder of ClickCease, which provides protection from click fraud to advertisers that use Google search.
At least 20% of the clicks that a Google advertiser gets will not convert.
In the beginning, I was on the pho...
2019-09-0238 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 125 – Entrepreneurs can and should become a leading influencer in their field
What can any entrepreneur learn from influencer entrepreneurs like Jeff Bullas, Kevin L. Jackson, and Josh Steimle?
How to become the influencer of your new market?
I was standing in Lipton’s testing room in Bristol with the Global Marketing Director, in 1996, learning one of the most important lessons in marketing.
From my 32 years in marketing, I know that the best and easiest way to succeed in launching a new product and building a successful brand is by leading your market category.
The idea is taking ownership of a mar...
2019-08-2629 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 124 – The level of success you achieve and how quickly it will happen depend on how you started your entrepreneurship
The best advice from Dr. Kevin Gazzara, Dhariana Lozano, Roy Sutton and Deepak Shukla can help your business succeed more quickly and substantially.
Entrepreneurship starts in different ways. However, there is something special about those who saw an opportunity and decided to focus on a new direction.
Their journey to success is different from the journeys of those to whom entrepreneurship simply ‘happened’ and totally different from startups that raised money to develop an entrepreneurial enterprise from an idea.
In today’s episode, I share with you the best advice from these entrepreneurs. I belie...
2019-08-1947 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 123 – Mellissah Smith – from a marketing agency owner to the founder of ‘Robotic Marketer’ technological company, aiming to a one billion dollars market cap.Mellissah Smith Show Notes
Mellissah Smith is a marketing expert, author, writer, public speaker, and technology innovator. Having worked with more than 300 companies across technology, health, and medical, professional services, manufacturing, transport and logistics, finance, and sustainability industries.
Mellissah has a well-established reputation as an experienced marketing professional with 28 years of experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US.
Mellissah is the founder of Robotic Marketer an innovative, modern and AI based...
2019-08-1236 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 122 – Smita Nair Jain “one should never give up no matter how impossible to climb-on their mountain seems to be.”Smita Nair Jain Show Notes
Smita Nair Jain is currently the Senior Divisional Vice President at Sears Holdings India Pvt. Ltd – an offshore division of the 141 year old American retail giant Sears Holdings Corporation.
Before joining Sears, she was Chief Operating Officer at Barclays in India. Prior to this, she has been at global executive leadership roles with leading multinational organizations such as Capita, MphasiS, Prudential and Accenture
Amongst her many interests, the most prominent one is around Inclusion and Diversity and she works with multiple self help groups and organizations towards bettering the...
2019-08-0552 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 121 – Kate Sheehan’s best advice to entrepreneurs: “You can’t compromise your reputation! If you come across as being honest and being ethical, then people will approach you.”Kate Sheehan Show Notes
Kate Sheehan a Director of The OT Service and Occupational Thera-pist specializing in environmental design and equipment provision. She is well respected as a leader in the field of product and commercial consultancy and is passionate that products are designed to meet function, enable occupation, are simple and intuitive to use.
Most passionate about
I’m an Occupational Therapist, but I’m not a typical OT. I worked in emerging markets. Back in 2004, I was quite frustrated by the equipment market for people with disabilities, because it was quite institutional and...
2019-07-3029 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 120 – Resa Gooding: “In less than a year, I became number two in the market. It happened because of one tactic I did, and it’s always being helpful.”Resa Gooding Show Notes
Resa is the Co-Founder and Client Relations Director of Cacao Media, a HubSpot Certified Platinum Partner Agency with offices in Tel Aviv, New York, and Nairobi. With the CRM and Marketing Automation processes she and her team set up, startup companies, as well as traditional companies, spend more time closing deals instead of being bogged down by administrative tasks.
Originally from Trinidad and Tobago, she currently lives in Israel with her husband and kids and when not assisting her team and client can often be found at various co-working spaces giving...
2019-07-2240 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 119 – The golden touch of real-estate entrepreneurs. If you are looking to become an entrepreneur, Should you become one of them?The golden touch Show Notes
Entrepreneurship opens an opportunity for anyone, anywhere at any time to create groundbreaking business success and dramatically change their financial future.
While talking with hundreds of successful entrepreneurs on my show, I met with three well-respected real-estate influencers, that not only became very successful in their field but also chose to teach and help others to become real-estate experts.
Whether you are looking for an opportunity to leave your ‘Nine to Five’ job, or you are already an entrepreneur looking to become an influencer on your field, you will...
2019-07-1528 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 118 – Yariv Tabac: “We learn from failures even more than successes; we have a ‘failures case study form’ each manager need to fill and share that we all can learn from it”Yariv Tabac Show Notes
Yariv Tabac is CEO and Co-founder of DBmaestro. Yariv is also the Co-founder of Extreme Group, a leading IT services solutions provider group that employs more than 200 IT professionals and serves more than 50 of the largest enterprises in Israel. Prior to DBmaestro, Yariv co-founded byUMan Inc., an innovative solution for managing web- enabled contact centers.
Yariv began his career at the Israel Defense Forces Computer Center where he held various technical and management roles.
Yariv holds a B.Sc. degree in Business and Management from Bar Ilan University.
2019-07-0826 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 117 – Phil’s most recommended tool for entrepreneurs: Digital Publishing! Learn how Phil became an influencer and a market leader using only Content & Digital Publishing – 2nd partPhil Friedman Part 2 Show Notes
For the first time after 115 episodes, I decided to divide my interview with my weekly guest Phil Friedman into two parts.
Phil decided to stop being frustrated as a university professor teaching philosophy and made a career shift, studied yacht design and basic structural and mechanical engineering. He then entered the marine industry as a yacht builder, boat and shipyard manager, small-business and start-up advisor, and yachting writer and editor.
Marine Industry Consultant
Phil Friedman has a long and varied background in the marine i...
2019-07-0116 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 116 – Phil Friedman: “The key to being an entrepreneur is in functioning as an entrepreneur; Be very flexible and really keep the overall picture in mind” – 1st partPhil Friedman Part 1 Show Notes
Marine Industry Consultant
Phil Friedman has a long and varied background in the marine industry, as a yacht build.er, boat and shipyard manager, small business and startup advisor, and yachting writer and editor.
As Managing Director of the Port Royal Group, he provides clients with the benefit of his intimate knowledge of yacht construction, major refit and repair, surveying, damage assessment, estimating, contract negotiation, and dispute resolution.
For several years, Phil was the president and CEO of Palmer Johnson Yachts, during which time the company...
2019-06-2422 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 115 – Kevin L. Jackson “It’s all about information and about knowledge. You have to know people to communicate with people. Cloud Computing is a platform for collecting information and delivering information.”Kevin L. Jackson Show Notes
Kevin L. Jackson
Advance Technology & Business Strategy Expert
Kevin L. Jackson is a globally recognized cloud computing expert, Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog. He has also been recognized as a “Top 5G Influencer” (Onalytica 2019), a “Top 1000 Tech Blogger” (Rise Social Media 2019) and provides integrated social media services to AT&T, Bosch, Ericsson and other leading companies.
As an Associate Consultant with A.T. Kearney, he provided cloud computing and cybersecurity management consulting services to the Kingdom of Saudi Arabia...
2019-06-1739 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 114 – The tight connection between the biggest failure and the biggest success of most Successful Entrepreneurs
Antoine Martel, Josh Steimle, Pamela J. Goodwin and Lance Scoular
During the last two years of interviewing most successful entrepreneurs and opinion leaders in the world of entrepreneurship, I was surprised to learn about the tight connection between the causes that lead entrepreneurs to their biggest failures and the main factors behind their biggest success.
My advice to entrepreneurs struggling to find the breakthrough to success would be to study the roots for their failure. The answer is most likely there.
Antoine Martel
At the age of 23, Antoine Martel is a v...
2019-06-1046 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 113 – Ofer Shayo established his first very successful startup that was acquired after 7 years; Today he created a structured ideation process in order to find a new ideaOfer Shayo Show Notes
Ofer Shayo is a passionate tech entrepreneur with over 15 years of senior management experience focused on enterprise SaaS, mobile, social networking, and Cloud TV products with superior user experience.
Co-founded Tvinci in 2007 and built and developed a world-class team of talents with a diverse, innovation-driven culture. Tvinci was acquired by Kaltura in 2014, and today it serves Kaltura’s customers under the name Kaltura Media and Telecom. Tvinci’s Cloud-TV platform is serving today millions of Pay-Tv subscribers worldwide (Deployed by Vodafone, Veon, Turner, Viacom, KDG, Ono and MediaCorp).
Currently, Ofer...
2019-06-0335 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 112 – Special Edition: How this podcast became one of iTunes top 100 podcasts for Management & Marketing, and what’s the connection to Hayut Yogev’s biggest failureSpecial Edition, Show Notes
Hi Reachers!
I hope you are all having wonderful days, and I’m so happy to be here with you.
I have talked a lot lately about the changes and new direction that we are taking, and I’m very excited to tell you that it’s happening now. This is a special episode where I’m about to announce a new challenge regarding Entrepreneurial Business Success rates; in which each of you have a part.
So stay with me until the end.
But first I would like to...
2019-05-2715 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 111 – Andres Pira- Homeless to Billionaire: “Make sure you have a source where you get your leads and customers because, from there, everything will be developed.”Andres Pira Show Notes
16 years ago, Andres was homeless, sleeping on the beaches of Thailand, starving, frustrated an d angry at his situation. When he reached out to the last of his friends he hadn’t already begged for money from, his friend responded by giving him something that would prove to be much more valuable -a book called The Secret.
Though it did not happen overnight, today he runs over 19 companies, employs over 200 people, and is one of the largest real estate developer in Thailand. He has only just begun his journey and continues to...
2019-05-2026 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 110 – At the age of 23, Antoine Martel is a very successful real estate investor with a business that buys and sales over 100 homes a year.Antoine Martel Show Notes
Antoine Martel of Martel Turnkey is a real estate investment expert from San Mateo, California. As a licensed real estate agent and experienced investor, Antoine helps new and seasoned investors realize their financial goals. His proven real estate investment strategies have enabled countless clients throughout California to realize passive income and financial freedom through out-of-state turnkey rental properties.
While still a student at Loyola Marymount University, Antoine had already begun immersing himself in learning the real estate industry, absorbing everything he could about real estate investing; how to set up a...
2019-05-1331 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 109 – Hoping to find a cure for his own brain tumor, Avi Yaron Invented a 3D solution for brain surgeons. After It was very successfully sold he is now in a mission to save livesAvi Yaron Show Notes
Avi Yaron is a visionary entrepreneur, Executive Chairman, and strategic adviser with extensive knowledge of medical / Neuro technology arenas.
Passionate about disrupting medicine, for enhancing life quality, and utilizing advanced technologies.
Invented, founded, and led disruptive companies targeting un-met needs. Envisioned “emotion based personalized predictive preventative solutions” (see TEDxAmsterdam talk), set strategy and led Joy Ventures, to pioneer and cultivate a Neuro-Wellness consumer product ecosystem.
Download My Powerful Cheat Sheets to adopt today A Daily Routine of Successful Entrepreneurs
Most passionate about
2019-05-0636 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 108 – Dwayne J. Clark – From growing up poor to employs more than 3k staff members that served over 60k residents. Dwayne believes that good always trumps evil.Dwayne J. Clark Show Notes
Under his leadership, Aegis has grown to more than 30 locations, employs more than 3k staff members, and has served over 60k residents.
Dwayne grew up poor with often not enough money for food. The family solution was to make a potato soup meant to last a week. Today, he supports more than 70 local and global charities and has founded four of his own including: The D1 Foundation, The Potato Soup Foundation, The Clark Family Legacy Foundation, and The Queen Bee Café.
His book, ’30 Summers More’ contains the “lessons from lo...
2019-04-2942 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 107 – Dan Gingiss is an author, speaker, and expert of customer experience who built his personal brand while still working full time in executive positions.Dan Gingiss Show Notes
Dan’s 20 year career has consistently focused on delighting customers, spanning multiple disciplines including customer experience, marketing, social media, and customer service. He has held leadership positions at three Fortune 300 companies – Discover, Humana, and McDonald’s.
He is an international keynote speaker who believes that a remarkable customer experience can be your best marketing.
Dan is the author of the book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! Show podcast, and a regular contributor to Forbes. Brand2...
2019-04-2236 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 106 – Before leaving his 18 year career in Intel, Dr. Kevin Gazzara’s research found 5 things any entrepreneur needs to become successfulDr. Kevin Gazzara Show Notes
Dr. Kevin Gazzara has spent the last 30+ years in program management, leadership, organizational development, courseware development, executive coaching, and teaching in both public and private sectors, spanning from heavy equipment to high tech.
He is a currently a senior partner at Magna Leadership Solutions LLC, based in Phoenix, Arizona, which provides business workshops, facilitation, assessments, and executive coaching services worldwide.
Kevin worked for Intel Corporation for 18 years, holding management positions for: Management and Leadership development, Intel University for the US, the Graduate Rotation Program, Mentoring programs for Intel’s...
2019-04-1525 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 105 – Deanna Haysom “Initially I was working with my trusted circle from the past. I’ll never forget the day when I realized I was becoming someone that was being referred.”Deanna Haysom Show Notes
Growing up in a rural community in Saskatchewan, Canada, Deanna had an introduction to the entrepreneurial lifestyle at a very young age. With over 20 years of experience in sales and marketing in both the private and public sector, she attributes her upbringing to many of her life successes as it has been hands-on experience and an intuitive drive that guided her into her current role as Owner and Creative Director of tag concepts. Her company, tag, focuses on working with clients that are seeking authentic branding for themselves or their companies.
...
2019-04-0841 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 104 – Dorothéa Bozicolona-Volpe – “I focus on understanding customers’ needs and not just coming in with an overarching strategy. I also pull my sleeves up and help them execute and implement on that strategy.”Dorothéa Bozicolona-Volpe Show Notes
Dorothéa Bozicolona-Volpe, Principal and Founder, Social Espionage
Dorothéa Bozicolona-Volpe was born in New York City to French and Italian parents. Her father’s passing caused her family to move to Europe, where she became somewhat of a nomad. She has lived in Italy, France, Germany, Japan, Sweden, The Netherlands, and the United Kingdom.
Dorothéa is a strategic digital marketing executive who is fluent in 4 languages and specializes in developing business through digital, influencer and social media marketing for the world’s most memorable brands. Dorothéa teaches...
2019-04-0138 minREACH OR MISS - Entrepreneurial Marketing SuccessA special episode from the SMMW19 conference in San Diego with Bea Pole-Bokor - from a professional diplomat working in UNESCO to a social media successful entrepreneurBea Pole-Bokor Show Notes
Bea Pole-Bokor is the Owner & Founder of B!Social
A professional diplomat by training, Bea has been successfully branding and promoting a country at top levels in the international scene before going digital and establishing B!Social.
She’s worked at UNESCO Headquarters in Paris, as well as with marketing giant L’Oréal prior to moving to New Zealand.
With over 10 years of experience in communication, content creation, and events, she is now on a mission to share her passion for all things social.
Bea is...
2019-03-2526 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 102 – Entrepreneur Magazine put Josh Steimle on their 50 Inspirational Entrepreneurs to Watch and Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, And yet he says “If I’ve had any success, I’ve had 10 times as many failures”Josh Steimle Show Notes
Josh Steimle is an author, speaker, entrepreneur, and executive coach.
He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which was recognized in Success Magazine as one of the 5 Best Business Books of 2016.
Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, and he was ranked #7 on Richtopia’s list of...
2019-03-1830 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 101 – A special Trio Chat for International Women’s Day: How an awarded business woman and a brilliant, 19 year old student founded an entrepreneurshipA special Trio Chat for International Women’s Day Show Notes
Adriana Cecere
Runs an Alignment and Growth consultancy for leaders, based in Syd-ney, Australia. The methodology has been proven, developed by model-ling strategies Adriana used whilst starting, developing and selling more than ten multi award winning enterprises over the past two decades.
Labelled, the “Back Pocket CEO”. Adriana is the Author of an Amazon #1 best-selling book. She works with Business and Industry Leaders on their development, Business Alignment, Transformation, and Growth.
Her big picture is to make a positive impact by hel...
2019-03-1147 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 100 – Don Philpott – “… You must address the customer, you must get the customer’s feedback, you must actually talk to customers…You MUST do the work”…So, they (start-up entrepreneurs) read those titles and then don’t do the work!
Don Philpott Show Notes
Currently the CMO for Carista App, No.1 Product on Amazon UK and Japan. MD of AD360.co/AD360.eu – one of the world’s top marketing automation/inbound strategy companies.
I’ve previously consulted for some the World’s biggest brands, was subcontracted from Adecco as Google Maps Business View Marketing Co-ordinator. Outsourced to Honda from IBM. Business Development Director (EMEA) at Focusvision, Strategic Marketing Manager for Faceracer.com – the world’s first social network fo...
2019-03-0437 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 099 – Eyal Feder Levy is a first time entrepreneur that managed to build a successful startup, from the 1st stage. Learn how.Eyal Feder Levy Show Notes
Eyal Feder-Levy – CEO and Co-Founder
An urban planner and smart city geek, Eyal has worked with numerous cities to implement advanced technology and methodologies. In Zencity, he helps local governments around the world make better decisions daily by analyzing millions of citizen feedback data points using advanced AI.
Before founding Zencity, Eyal was part of the founding team of “City Center,” Tel Aviv University’s Interdisciplinary Center for Cities and Urbanism, where he led several Smart City programs.
Apart from Zencity and academic work, Eyal is part of...
2019-02-2531 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 098 – REACH OR MISS – Why do entrepreneurs fail? My Conclusions after (almost) 100 podcasting episodes
REACH OR MISS Show Notes
We are about to REACH 100 episodes of the REACH OR MISS podcast.
And I can’t help but feel a bit sentimental about it.
I want to discuss why I started this podcast, and address the question: did I achieve at least some of the main objective that brought me to launch this podcast almost two years ago (March 20th 2017, to be exact).
I won’t tell the whole story now, just the main facts.
In January 2008, after 21 years of executive marketing posit...
2019-02-1855 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 097 – Pamela Goodwin – “My Moto is: Never Give up! And the other one is: To Always Find a Way! Those are two that I constantly live by.”Pamela Goodwin Show Notes
Pamela J. Goodwin is the founder of Goodwin Commercial based in Dallas, TX, a boutique commercial real estate firm specializing in de-veloping retail/restaurant pad sites (Walgreens, McDonalds), broker-age, investment sales and consulting services under one roof.
Originally from Omaha, Pamela graduated from the University of Ne-braska-Lincoln, is a best-selling author, speaker, coach, member and contributor with Forbes Real Estate Council.
When she isn’t working, Pamela enjoys traveling to the beach, staying fit, being a basketball mom, spending time with her family and friends.
With Warren Bu...
2019-02-1128 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 096 – Brian Hart: “… Search engine optimization (Together with PR), is one of the biggest opportunities for small to mid-sized firms”Brian Hart Show Notes
Brian Hart is an online columnist for Inc. Magazine and founder of Flackable, a national, full-service public relations and digital marketing agency headquartered in Philadelphia. The agency, which he bootstrapped in 2014 at the age of 27, represents a national client base of financial and professional services firms.
Most passionate about
I started my public relations and digital marketing agency, Flackable, about 5 years ago. Prior to this, I worked for a large public relations agency in New York. I got a LinkedIn message from a company interested in finding new public relations...
2019-02-0432 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 095 – Robin Colner’s key success factor: I call it ABS: Always Be Selling! I don’t mean that in a snake oil salesman way, but always being attuned to opportunities for partnerships, referrals and introductions.Robin Colner Show Notes
Robin Colner is an acclaimed digital and social media marketing strategist, university educator corporate trainer and MBA graduate of the Wharton School.
After working for Fortune 100 companies, Robin founded DigiStar Media, a digital and social media marketing agency. DigiStar is dedicated to helping businesses and professionals leverage social media and digital marketing to engage prospects, attract new clients, amplify the impact of advertising and public relations campaigns and implement successful integrated marketing programs.
Robin is also the founder and Director of Fordham University’s Digital and Social Media Certificate Pr...
2019-01-2835 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 094 – Deepak Shukla best advice to any entrepreneur: “you need to be unreasonable in your pursuit of success and unreasonable in the level of quality that you bring to the table.”Deepak Shukla is the Founder and CEO of Pearl Lemon, a 4x award-winning SEO agency in London. Deepak bootstrapped the business from his mum’s place to a £250k company in less than 24 months. He’s since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow.
Deepak has been featured in TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks & more. When he’s not running his agency, you’ll find him running marathons (25 so far) completing Ironmen (2 so far), getting inked (40% body coverage) or playing with his cat Jenny.
Most pass...
2019-01-2142 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 093 – Christopher Penn: “I’ve been practicing martial arts for almost 30 years. You learn how to you win against someone who is bigger? Stronger than you? who has better funding than you?…”Christopher Penn Show Notes
Christopher S. Penn is a Co-Founder and Chief Innovator of Trust Insights. Christopher is a recognized thought leader, best-selling author, and keynote speaker. He has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing.
Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.
Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100...
2019-01-1423 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 092 – John Hopper’s best advice “Wake up every single day and worry about what else you can do for your employees”… and his system works!John Hopper Show Notes
John Hopper created the system The Greatest on the Planet to change the lives of millions of people. Two years ago he turned his proven system into an effective workbook that changes the dynamic between employees and their employers.
For over 200 years the basic dynamic between employer and employee has not changed. Way back in the 1700’s when someone was hired to come work on the farm is was “do as I tell you and I’ll pay you for it”. That is the same basis we’re working on still today and...
2019-01-0738 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 091 – Brian Mawdsley best advice to entrepre-neurs: any time you’re about to reach out to a potential customer, think to yourself: how is this person hurting?Brian Mawdsley Show Notes
20+ years in the IT and digital space along with a flair for sales has landed me with the ability to see the technical and the big picture. This is useful as I can now help organizations make the most of the technology that exists to achieve their business goals.
I have created products and solutions for companies and for my own company with a combined revenue achieved through these solutions well over $ 10 million.
I have created, developed and launched the ‘Social Media Formula’, a blueprint methodology that embraces multiple plat...
2018-12-3143 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 090 – This year’s podcast guests marked the future for 2019
And the main trends in entrepreneurial marketing for the New Year
I often asked how I choose my interviewees for this podcast. I imagine the main reason for the question is the high diversity of the eighty guests on the show since its establishment on March 2017. It’s not easy to find a clear pattern among them.
Can you guess what the connection is between interviewees like: Kate Erickson, Guy Kawasaki, Pam Wasley, John Lee Dumas, Mike Stelzner, Jack Kosakowski, Andy Crestodina, Mark Schaefer, Mark Metry, Mike Allton, Chris Brogan, Pascal Guyon, David Beebe, and Le...
2018-12-2423 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 089 – Dhariana Lozano realized how small businesses and entrepreneurs can really benefit from social media. So she left the corporate world and started to help businesses directlyDhariana Lozano Show Notes
Dhariana Lozano has been in the social media and digital marketing world for over 7 years. She is the co-founder of Supremacy Marketing, a boutique social media marketing firm based in New York City who manages the social media presence of clients like Chef Jordan Andino, Flip Sigi and more.
Her experience ranges in creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, r...
2018-12-1730 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 088 – Matt Sweetwood’s key success factor “I never quit. You quit when you win.”Matt Sweetwood Show Notes
Matt Sweetwood is a thought leadership and personal branding ex-pert and was the CEO of a social network. With over 30 years of en-trepreneurial experience, he has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store photography education program.
However, his greatest achievement is having raised five successful children to adulthood as a single dad. He is a life and business coach and is a regular contributor on national TV and to several publications.
He has a bestselling self-help book, “Leader of t...
2018-12-1034 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 087 – The biggest risks of entrepreneurship. From failing to the lowest places of bankruptcy, a loss or a tragedy to reaching the highest levels of entrepreneurial success
The biggest risks of entrepreneurship Show Notes
On the one hand, entrepreneurship looks like the ultimate dream; countless posts offer tips and tricks to leave the 9-5 job behind and find your freedom or be your own boss. On the other hand, most people prefer to keep the entrepreneurial journey as a desirable dream.
Establishing and managing your own brand new business is incredibly challenging, especially because it involves taking high level risks.
On my interviews with more than seventy successful entrepreneurs and opinion leaders for the REACH OR MISS podcast, s...
2018-12-0345 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 086 – “Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy
The biggest failure vs. the biggest success - what leads successful entrepreneurs to the highest breakthrough?
It was September 15th, 2008. I was in Zurich, on my way to a big annual exhibition with one of my startup clients.
I got a call from my bank’s manager. A big payment of 25,000$ that was to be deposited into my bank account that day had been canceled. It was the day of the Lehman Brothers bankruptcy; the financial landscape changed forever that day.
Over the next few days, two of my biggest clients can...
2018-11-2645 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 085 – Ovi Negrean: Even though you might be at one peak at one point, if you want to go to an even higher peak, you will have to go through some valleys.Ovi Negrean Show Notes
After 10+ years of experience working in various firms, ranging from start-ups to Fortune 500 companies, having also some entrepreneurial ventures in between, Ovi jumped full time into the startup world with nugget (acquired) and is now focused on SocialBee.
He has experience in building and managing software development teams; building SaaS and mobile products; creating ROI-positive social media; marketing and product launches.
He is passionate about helping startups succeed in building great products, finding the appropriate launch sequence, and the best levers to grow. He’s also an idea machine and can re...
2018-11-1929 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 084 – Why I love this Gary Vaynerchuk’s advice to entrepreneurs so much, and six other winning advice from my podcast guests.
“...Being hungry and wanting to win is important. But all that ambition should be equally balanced with patience... and patience is hard.”
I just couldn’t stop watching this DailyVee 061 short video advice:
Gary Vaynerchuk's advice DailyVee 061
Being more patient means playing the long game. It means being customer focused, not to mention listening and reacting to markets’ needs and changes. It’s a chaotic world, the journey is hectic, and many entrepreneurs just jump on any new opportunity or challenge.
One of the first questions I ask my guests on the Reach...
2018-11-1236 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 083 – The surprising highly recommended tools of most successful entrepreneurs
Ep. 83 Show Notes
Hi, Reachers,
In a fascinating and thought-provoking interview with Mark Schafer, whom I see as the leading marketing experts today, he said:
“The question I’m wrestling with now is that everywhere I go, marketing seems to be stuck. There are a few symptoms:
People are overwhelmed by technology in marketing
They are overusing technology in marketing
They’re stuck in ineffective patterns
Many of the companies today, either big or small, have social media departments that were established in 2010 to 2014, and I can assure you that almost...
2018-11-0619 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 082 – Mitch Joel “In a world filled with broken promises, Mitch Joel is the real deal. He lives the work he talks about, and he does it with generosity and insight.” – Seth GodinMitch Joel Show Notes
Mitch Joel is Founder of Six Pixels Group – an advisory, investing and content producing company that is focused on brands, commerce and community.
He has been called a marketing and communications visionary, interactive expert and community leader (he prefers the title “Brand Hacker”). He is also an entrepreneur, author, journalist, investor, trusted advisor, and passionate speaker who connects with people worldwide by sharing his insights on business transformation and marketing innovation. He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Top 40 Under...
2018-10-2923 minREACH OR MISS - Entrepreneurial Marketing SuccessEp. 081 – Andy Crestodina: “My biggest failure is not helping my clients more, by offering more complete services! It was millions in missed revenue”Andy Crestodina Show Notes
Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 38-person digital agency in Chicago.
Over the past 18 years, Andy’s provided guidance to 1000+ busi-nesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little podcast.
Andy has written hundreds of articles on content strategy, SEO, in-fluencer marketing, conversion and Analytics.
Top 10 Online Marketing Experts, Forbes
Top 50 Marketing Influencer, Entrepreneur Magazine
Top 25 Content Marketers, Express Writers/Buzzsumo
Top 10 Social Media Influencers, Social Media Explorer
He is also the author of...
2018-10-2228 min
Heroes in BusinessHayut Yogev Reach or Miss Podcast Owner Gaia MarketingHayut Yogev creator of Reach or Miss podcast is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Hayut and David talk about her extensive and expert experience in the marketing industry helping startups succeed with her company Gaia VSM. After working with many name-recognized companies, Hayut recognized she could help even more companies trying to find their way with her podcast for entrepreneurs Reach or Miss. https://www.facebook.com/REACHORMISS/
2017-04-1711 min