Shows
PPC Ponderings PodcastEp 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution ModelsThis episode is purposefully geared towards the PPC Newb or Student. In this brief Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should be used. This isn't an advanced episode, but you might learn something anyway. Better yet, share this with those you know just getting into PPC as they contemplate the potential models out there and how to think about using them. Big thanks to our four guests for these two attribution episodes, an...2022-02-0416 min
PPC Ponderings PodcastBonus: Heather Aeder on Imputation, Predictive Models, and EmotionsWhat do Imputation, Predictive Models, and Emotions have to do with attribution? I don't know, but Heather does! Check out this brilliant full interview episode with Heather Aeder, VP of Analytics at SEER Interactive. In this episode, you'll hear the stuff we couldn't include in our full episode on attribution as we ponder attribution together. If you haven't heard that full episode yet, make sure to go check it out now. Want to be a guest on the PPC Ponderings Podcast? Apply here!Interested in PPC help for your business? Check ou...2021-12-1642 minPPC Ponderings PodcastEp 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to AvoidAttribution is something we all think we understand, but perhaps there are questions we haven't answered yet? In the next core episode of the PPC Ponderings Podcast, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding and usage of the models. This episode focuses primarily on questions and concerns with attribution that should be kept in mind, while the next core episode will take a look at how we can practically use attribution in our PPC accounts. We'll s...2021-12-0330 min